Journal articles on the topic 'Trees – symbolic aspects'

AbstractDuring the Early Bronze Age in northern Europe, tree-like features appear in henges, burials, and rock art in ways that differ from earlier periods. Rather than investigating this phenomenon in symbolic or metaphorical terms, a concept of tree-ness is explored that focuses on the real constitution of trees and what trees actually do. It is suggested that the accentuation of tree-ness in Early Bronze Age ritual contexts can be related to an ontological shift in conjunction with emerging bronze technology in which different entities can merge or take advantage of each other’s generative properties.

Although Artificial Neural Networks have been satisfactorily employed in several problems, such as clustering, pattern recognition, dynamic systems control and prediction, they still suffer from significant limitations. One of them is that the induced concept representation is not usually comprehensible to humans. Several techniques have been suggested to extract meaningful knowledge from trained networks. This paper proposes the use of symbolic learning algorithms, commonly used by the Machine Learning community, such as C4.5, C4.5rules and CN2, to extract symbolic representations from trained networks. The approach proposed is similar to that used by the Trepan algorithm, which extracts symbolic representations, expressed as decision trees, from trained networks. Experimental results are presented and discussed in order to compare the knowledge extracted from Artificial Neural Networks using the proposed approach and the Trepan approach. Results are compared regarding two aspects: fidelity and comprehensibility.

In 1995, a local version of the American Forests big trees program (Treemendous Trees) was initiated in the Chicago area by Openlands Project and the Morton Arboretum. In addition to the numerical information about tree sizes required on the nomination form, many participants attached notes and sometimes lengthy letters that detailed various aspects of the nominated trees. A qualitative analysis of these written materials identified a number of recurrent themes that sometimes went far beyond the physical size dimensions to describe aesthetic and functional values, and symbolic and emotional meanings. This information may help urban foresters better understand the breadth and depth of values people have for urban trees—particularly large ones. Results also have implications for obtaining more and better information from big tree programs, and for using these programs as vehicles for developing collaborative partnerships between urban foresters and citizens in knowledge discovery and sharing.

Supervised classification has already been the subject of numerous studies in the fields of Statistics, Pattern Recognition and Artificial Intelligence under various appellations which include discriminant analysis, discrimination and concept learning. Many practical applications relating to this field have been developed. New methods have appeared in recent years, due to developments concerning Neural Networks and Machine Learning. These "hybrid" approaches share one common factor in that they combine symbolic and numerical aspects. The former are characterized by the representation of knowledge, the latter by the introduction of frequencies and probabilistic criteria. In the present study, we shall present a certain number of hybrid methods, conceived (or improved) by members of the SYMENU research group. These methods issue mainly from Machine Learning and from research on Classification Trees done in Statistics, and they may also be qualified as "rule-based". They shall be compared with other more classical approaches. This comparison will be based on a detailed description of each of the twelve methods envisaged, and on the results obtained concerning the "Waveform Recognition Problem" proposed by Breiman et al.,4 which is difficult for rule based approaches.

In this article I will explore some mythological and ritual aspects related to a pair of trees, the aśvattha and the śamī. In India, since the time of the Vedic culture, these two trees have often been the protagonists of myths and rituals in which they are conceived of as a couple. In various contemporary religious contexts, one finds dendrolatric practices (vanaspatipūjā), which sometimes result in the celebration of actual tree marriages (vr̥kṣa vivāha), whereby trees grow by intertwining with each other. The aśvattha and the śamī, though in today's context separately, are also subject to dendrogamic practices. In particular, the aśvattha is subject to a gender-shift whereby in some contexts, though traditionally regarded as the male tree, it acquires a female role within the couple. This phenomenon finds a parallel in various myths and rituals handed down in the Vedic texts. In fact, the araṇis, that is, the two sticks that were rubbed together during the ritual of lighting the fire, were made from the wood of the two trees. The analysis of the symbolic values linked to the coupling of the two araṇis and the many variants that this motif generated allows us to highlight, on a mythical level, the emergence of a sexuality that is not necessarily heteronormative. These versions, in fact, lead us to reflect on an arboreal nature that alludes to a sexuality that bypasses and transcends the gender binary and accounts for the fluidity found in certain contemporary arboreal ‘marriages.

This contribution presents information about the history of introduction, establishment, and local appropriation of Eurasian fruit trees—species and varieties of the generaPrunusandCitrus—from 15th century in two rural areas of Northern Argentina. By means of an ethnobotanical and ethnohistorical approach, our study was aimed at analysing how this process influenced local medicine and the design of cultural landscape that they are still part of. As a first step, local diversity, knowledge, and management practices of these fruit tree species were surveyed. In a second moment, medicinal properties attributed to them were documented. A historical literature was consulted referring to different aspects on introduction of peaches and citric species into America and their uses in the past. The appropriation of these fruit-trees gave place to new applications and a particular status for introduced species that are seen as identitary and contribute to the definition of the communities and daily life landscapes. Besides, these plants, introduced in a relatively short period and with written record, allow the researcher to understand and to design landscape domestication, as a multidimensional result of physical, social, and symbolic environment.

This article is a part of a Doctoral Thesis titled “Isaan Heritage Tree: From the Belief and the Aesthetic to the Creation of Visual Arts,” with the objectives of studying the belief and the aesthetic that exist in the Isaan Heritage Tree using the qualitative method. The study’s target groups can be divided into three following groups: the experts, the practitioners, and the related people. The area of study is in the Isaan region. The region is divided into upper Isaan, mid-Isaan, and lower Isaan. The research tools consist of surveys, non-participatory observation, and structured and non-structured interviews. The data collected from documents and field data was analyzed using Aesthetic Theory and Symbolic Interactionism Theory and presented using descriptive analysis. The study results show that Isaan has a long history and development both in geography, the administration, society, the culture, and the migration of people who came to settle in the area from Luang Phrabang, Vientiane, and Champasak. This had caused the people and nation’s coming together and led to social management, which consists of regulations, religion, and belief. The beliefs of the Isaan people are connected to forest spirits, household spirits, or tree spirits. Five following characteristics of the Heritage Trees were also found: 1) The traditional beliefs related to the Heritage Trees of Isaan. 2) The new belief. 3) The beliefs that are connected to the locations. 4) The beliefs in the tree spirits whose identity and gender cannot be identified. 5) Auspicious and inauspicious beliefs. There are three aspects for the aesthetics: Aesthetic elements are the feeling of amazement due to the gigantic size filled with astonishment, mystery, and the fear of power. The interesting aspects of Art elements are the unity and relationship to the seasons, such as the Fall season, Rainy Season, and the blooming of flowers that contribute to the changes in the aesthetics changes. The visual art elements consist of six following components; bodies and shapes, lines, colors, textures, light and shadows, and area. It was found that the gigantic size and height cause amazements to the viewers. The physical lines of the Isaan Heritage trees were the lines along the trunks, the lines on the branches, and the lines that go along the leaves and flowers. There are different colors of the trunk, the leaves, and the flowers. The texture was rough, harsh, and the cracks follow the same directions as the trunk. There are botanical differences in the light and shadows of the heritage trees. As for the area, there are differences between the area of the heritage trees and the surrounding areas, as well as the differences within the Isaan Heritage Trees area. Received: 25 January 2021 / Accepted: 31 March 2021 / Published: 10 May 2021

Configuring a certain form of life and a (different) image of the body-taken, the reason for the birth of a fairytale hero from a wood (xylogenesis), anchors the subject under discussion in an area of the mythical. The interpretive auspices given to wood/tree by archaic cultures, have positioned it almost invariably in the orderly symbolism of the centre (to the World). From the well -known cosmic tree of Old Testament mythology (the „tree of life”) to the famous Yggdrasil of Scandinavian mythology, not to mention the tree of enlightenment Bodhi Gaya, the symbolism of the centre-tree of the World (cosmic tree) is broadly the same. In the imaginary-memory cultural relationship aiming at researching the symbol- ism given to the tree/wood over time, the Romanian cultural space was no exception. We have archaeological references that convey the symbol of the sacred tree (fir tree) present on Dacian pottery; we have studies dedicated to the evolution of the symbolism of the cosmic tree on the traditional costume or to the „taking care” of a funerary tree, to the presence of the tree of life in the portals of some Saxon churches, to the motif of the tree of life in Romanian folk architecture etc. The documentation for this study revealed me, by consulting the anthologies of Romanian fairy tales, some interesting aspects taken for this reason at the level of the fantastic epic. None working mechanically, all reflecting the process of the archaic system of symbolic thinking: without immutable patterns, without refractory visions, but always with a symbolic nucleus in the deep layer of the epic. Considering the structural particularities, the coherence and the specificity of the motif approached in the present study, it must be said that at the level of the Romanian fantastic fairy tale we detected, besides the delimits and at the same time „revolves” around xylogenesis, with ontogenetically- different nuances: wearing wooden clothes or living in a tree to avoid incest, with the opening of the tree only through a magical invocation; heroes and/or animals with „name of a tree” but without having to deal with a proper xylogenesis; the passing away of fairytale characters as a result of some existential-human tragedies, in symbolic forms (metamorphosis in trees); varies. Keywords: imaginary, phenomenology, hermeneutics, Romanian fairytale, xylogenesis.

The subject of this article is the imagery of gotokaku leaf horn, a rare musical instrument found on Japanese mandalas depicting Pure Land of Muromachi (1336-1573) and Edo (1603-1868) periods. It looks like a green tree leaf, folded in half and intertwined with a silk ribbon. Specialized studies on him in domestic and foreign literature have not been found. Artistic images of gotokaku are quite rare; associated with the “celestial music” motif, they usually placed in peripheral space of mandala. Bearing in mind that each composition element of Buddhist mandala is related to various aspects of practice, it seems very interesting to explore symbolic significance of this musical instrument within the context of some provisions of Amidism. The origin of the Pure Land school in China dates back to the Vth century. The imagery of paradise, the Pure Land of Buddha Amitabha, is crucial in Pure Land doctrine. It can be assumed that the symbolism of the musical instrument was associated with ideas about the melodious sound of “jewel-trees”, which, according to canonical texts, are grow in Amitabha's land. Ideas of Amidism were known in Japan in the Nara period (710-794), and during the Kamakura period (1185-1333) they became widespread. Traditional and the most complete form of the artistic representation of Amitabha's Pure Land in Japan has become Taima-mandala. The composition of Taima-mandala has a clear chain, and a large part of it is given to the sky motif. Over there, among the other instruments of the “celestial orchestra”, we can find an image of unusual musical instrument made from a leaf. Referring to Japanese compendiums on Buddhist iconography from the XVII-XVIII centuries, it was identified as gotokaku (梧桐角, Ch. wutong jiao) leaf horn. All the founded images were accompanied with a brief description in Chinese. The earliest Chinese text that mentions wutong jiao (梧桐角, Jap. gotokaku) is Wang Zhen's Nong Shu (Book of Agriculture, 1303); a schematic drawing of the instrument is given there, but it’s only remotely resembling gotokaku images on Japanese mandalas. Thus, it is not yet completely clear when and where the image of gotokaku appeared for the first time in the form which we find it on mandalas and in Japanese iconographic guidelines of the XVIIth-XVIIIth centuries. It is clear that the instrument had Chinese origin; Chinese literature sources refers to it as “ancient”. During the medieval times it was known as wutong jiao. There is a chance that different instruments with different methods of production and sound extraction were known under the same name in both countries.

The elements that surround the artist in his local environment is one of the important components that formed the art painting, the palm tree has an important value and eminent place in the Saudi environment, led to its presence in the Saudi Art as one of the vision sources with its aesthetic and symbolic connotations in the artistic expression. The research aimed to track the palm tree depiction in the Saudi painting, and highlight its meanings, and the artistic methods to utilize the palm tree in art painting and that’s by several aspects: the shape, the symbolism and the expressive side. The research outcome shows the depiction of palm tree started with the beginning of the Saudi Art with its pioneers, and it is still had eminent place as a distinguished visual element in the current Saudi painting, that indicates the Saudi artist awareness to the visual and symbolism values of the palm tree as it considered one of Saudi visual culture component, he painted it with a realistic style, reformulate it with different symbolisms and images in his artworks that goes beyond the direct image of the palm tree into visions that hold meanings and symbolisms that are attached to the artist feelings to express his identity, heritage, habits and traditions in paintings that have a sense of authenticity in a contemporary way.

One article describes the writings of Uldis Bērziņš, one of the most prominent Latvian poets and translators (and also a dissident) who made his debut in the 1960s. It focuses on the aspect of time and space. The 20th century is a time of re-evaluation of values and of a search for new ways of self-expression. Entrenched mythical notions experience transformation and renaissance. Hystorical myths as a source of instigation for Latvian literature (also in folklore) reach their climax in the 1920-40s and 1960-80s, i.e. in a period when problems of ethnic identity were emphasized more than ever. Uldis Bērziņš in his poetry successfully blends trends of modernism (and some of postmodernism) with mythical reality. He thereby refreshes the message of Latvian life, as well as reinforces particular trends common for whole humankind, which the author accomplishes with the help of cultural signs densely introduced into the texts. The objective of the paper is therefore to identify and emphasize dominant details of mythical time and space in the following anthologies by the Uldis Bērziņš: „Piemineklis kazai” („A Goat’s Monument”, 1980), „Poētisms baltkrievs” („The Poetism Belarussian”, 1984), „Nenotikuši atentāti” („Assassinations which never took place”, 1990), „Laiks” („Time”, together with Juris Kronbergs, 1994) and „Nozagti velosipēdi” („Stolen bicycles”, 1999). For the more detailed description of the peculiarities of the author’s works and for understanding the connection between the linguistic elements and the ethnical specifics of thinking, it was decided to use methods which are new to Latvian literary theory and are not so commonly referred to. Namely, a philological method was used for the in-depth text analysis (Николина 2007), and a linguo-culturological one for researching the connection of language and culture (Хороленко 2006). Speaking about U. Bērziņš’ notion of mythical time and space, it is referred to as an „eternal now” situation, which also includes details of historical and psychological time and space. However, mythical time and space is dominant: texts of the poems contain a very dense layer of mythologems (Odin, Odysseus, Thor), images (trees, mountains, wheels) and mythical concepts. This layer very often merges with the layers of folklore and religion which are introduced into the texts by means of stylization and reminiscences or allusions. The paper is organized according to the three dominant features of myths in the texts of Uldis Bērziņš – dichotomy, cyclicity, and syncretism. These are revealed with the help of particularly rich micro details and cultural signs and the transformation of folklore motives. Dichotomy as a disclosure of two aspects of one whole is carried out in the artistic space within the oppositions here and there, on the top and on the bottom, center and periphery, or insider and alien. These are characterized by symbolic notions of a mountain or a bridge, images of Riga and the Daugava, as well as the introduction of a mediator (a goat, bird or a ghost), which reach over the borders of time and space. Thereby the poet emphasizes fundamental ontological aspects which are concentrated in the semantic meanings of the notions of time, eternity and lifetime. In turn, by means of linguistic elements (not only semes, but also syntactical structure and pragmatic elements) Uldis Bērziņš pays attention to the multifunctionality and uniqueness of a language, and is trying to reach the level of a parent language. Within these dichotomies, the images, motives and signs also actualize a historic time and space. Thereby, a background for the disclosure of subtextual layers is organized, and simultaneously a point of view for several artistic chronotopes is expressed, which is interpreted as a symbiotic process in the poetry of Uldis Bērziņš. The search of oneself in the context of eternity is expressed with the help of the cyclicity principle. This is at the same time a tool for the illustration of different time spaces, which creates a synthesized model of an artistic world with a polyphony of linguistic elements. The cyclicity indicators in the poetry of Uldis Bērziņš are the images of a wheel, mill, and ball, as well as the interaction of the change of cycles of nature and human life. Special attention is paid to the points of intersection of time, thereby marking the Latvian year and the course of human life. In addition, the acknowledgment that the cycle is never-ending and repetitive, makes us look for interconnections with the philosophy of existentialism and a possible fulfillment of the meaning of life. Syncretism, on the contrary, as a combination of several different traditions, allows Uldis Bērziņš to emphasize features of cultural, linguistic and ethnic identity. In the united whole, i.e. in the interpretations of a sign, motive, image or myth, there is an accumulation of a few notions that create a peculiar effect of surrealism in a poetic text. For Bērziņš, syncretism is discovered in an image of a city, a sound, personal names (Peteris, Juris), religious characters (Jesus Christ, Krishna), and myths of the creation of the world. To find features of syncretism in a text, a reader does not only have to have some knowledge of mythology, religion, or culturology, but also needs associative thinking, since the poet often plays with phonemes and facts by linking them in rhythmically symbolic combinations. To sum up Uldis Bērziņš’ notions of mythical time and space, it can be concluded that the poet successfully uses the means of language, its meanings, its peculiar functions and associative nets in order to create a synthesized model of the mythical, historical, and psychological time space. This requires additional attention from a reader, because each poem is a subtextually dense discloser of a cultural heritage and an indicator of the search of oneself.

Artiklis käsitletakse linnaruumi kujutamist Bernard Kangro romaanides „Kivisild“ (1963), „Must raamat“ (1965) ja „Keeristuli“ (1969), lähtudes kultuurigeograafia valdkonnast pärinevast rebenenud maastiku mõistest. Vaadeldakse, kuidas Kangro kirjeldab muutusi Tartu linnapildis II maailmasõja ajal, keskendudes nii tehislikule kui ka looduskeskkonnale. Kirjaniku poolt paguluses loodud Tartu-kujutustes esile tõusvaid maastiku- ja miljööelemente kõrvutatakse uurimustega, mida pärast 1941. aasta sõjapurustusi viis läbi Tartu Linnauurimise Toimkond geograaf Edgar Kandi juhtimisel, ning leitakse paralleele muutusi vahetult kirjeldanud loodusteadusliku ja retrospektiivse kirjandusliku lähenemise vahel. The article proceeds from the concept of ruptured landscape that Jonathan Miles-Watson, Hugo Reinert and Helen Sooväli-Sepping propose in their edited volume Ruptured Landscapes: Landscape, Identity and Social Change (2015). Sharp ruptures, discontinuations and changes in society are reflected in accompanying abrupt landscape changes, which in turn affect the lives of the inhabitants of the landscape. The cityscapes appearing in the three last novels of Bernard Kangro’s (1910-1994) Tartu Cycle: Kivisild (“The stone bridge” 1963), Must raamat (“The black book” 1965) and Keeristuli (“Whirlfire” 1969) can certainly be considered ruptured cityscapes. In these works that Kangro wrote while in exile in Sweden, the city of Tartu is depicted as an occupied territory and as a frontline city in the period 1939–44. Dramatic glimpses are also gained of Tallinn in the wake of the Soviet bombing raids of the German-occupied Estonia in March 1944. The novels testify to breaks and fractures in the material texture of the cityscape that accompany the political violence, while the characters’ relationships, movement opportunities and even temporal coordinates are torn apart. In the wake of the events described, the author himself was torn away from home as he fled from Estonia in 1944. The article discusses Kangro’s cityscapes with a focus on the built and the natural environments from among the four main dimensions of literary cities suggested by Hana Wirth-Nesher. Still, the human and verbal dimensions are also represented in detail and appear in rich combinations with the former two. The novels’ cityscapes are observed side by side with the activities of the Tartu Urban Studies Committee that were started in 1941, after Tartu had been a frontline town suffering from near continuous incendiary artillery fire for two weeks. The Committee, led by Edgar Kant, Professor of Economic Geography at the University of Tartu, launched a research initiative to document the changes in the immedate situation in the city, aiming to fix and describe even short-lived phenomena in the ruined city that could be expected to be erased and forgotten soon. Kangro’s literary descriptions, created in the 1960s, have much in common with the research team’s eyewitness accounts of the devasted city as regards visual details observed. However, the research accounts remained in Estonia and were published only in the twenty-first century. Thus Kangro could not have consulted them when working on the novels. The most acute rupture in the texture of the city was the detonation by the retreating Soviet Army of the eighteenth-century Stone Bridge that was given to Tartu by Catherine the Great and had been one of its most imposing visual landmarks. This event initiated the devastation of the city on 9 June 1941 and it is symptomatic that the title of the first novel of the wartime trilogy derives from the loss of this architectural monument, which was an artery of traffic between the banks of the Emajõgi River. The symbolic aura that the Stone Bridge acquired in Kangro’s work in general has been pointed out by several critics. Kangro pays most attention to the damage incurred in 1941, but also touches upon later bombing raids and the military activities announcing the second approach of the front in 1944. The air raid scenes strongly feature Wirth-Nesher’s category of the human environment, as people are depicted escaping or attempting to save their belongings. The novels also insistently remind readers of the natural environment, ranging from the town’s topography, set in a valley, to the weather and the plants growing in the city. A particularly salient detail is scorched and broken trees left behind from the artillery attacks that nevertheless may retain some green branches promising survival. The life-affirming power of damaged trees, and nature in general also appears in Kangro’s other works. Both the literary and the scholarly depictions emphatically involve the senses: not just vision, but also olfactory and tactile perception. In consequence, readers’ attention is often focused not so much on the landscape, but on the proximity, defined by Kant and his mentor, the Finnish geographer Johannes Gabriel Granö, as the spatial complex observable by the senses that is closest to the observer. Both geographers and writers of fiction select certain elements for their creative or research projects. In the case of Kangro it seems that in creating his imaginary cityscapes in a period of rupture he has concentrated on several aspects that were also shared by the research team of geographers led by Kant who would continue his career in exile at Lund University, in the same Swedish city that became Kangro’s home.

IntroductionTwo writers, stuck in our university offices, decide to take our thoughts “for a walk” across the page. Writing from Middlesbrough, United Kingdom, and Auckland, New Zealand, we are separated by 18,000 kilometres and 11 hours, and yet here, on the page, our paths meet. How does walking, imaginary or real, affect our thinking? How do the environments through which we move, and the things we see along the way, influence our writing? What role do rhythm and pace play in the process? We invite you to join us on two short walks that reflect on our shared challenges as writers from two different strands of writing studies. Perhaps our paths will intersect, or even overlap, with yours somewhere? Ultimately, we aim to find out what happens when we leave our academic baggage behind, side-stepping dense theoretical arguments and comprehensive literature reviews for a creative-critical exploration. Evija: Let’s admit it, Sophie—I’m stuck. I’ve spent half a day in front of this computer but have hardly typed a line. It’s not just writing. It’s my thinking. I feel like my mind is weighed down by the clutter of thoughts that lead nowhere.Look at my surroundings. My office is crammed with stuff. So many thoughts buried under piles of paper, insisting on their place in the work in which they so obviously do not belong. I also can’t help but feel the magnetic pull of others’ ideas from all the books around me. Each thought, each reference, fights for its place in my work. What an unbearable intertextual mess...Sophie: I think that everyone who has ever tried to write knows exactly what these moments feel like. We can feel so lost, so stuck and blocked. Have you ever noticed that the words that we use about these feelings are intensely visceral? Perhaps that’s why, when the words won’t come, so many of us find it helpful to get up and move our bodies. Evija, shall we leave our desks behind for a while and go for a walk? Would you like to join me?E: Most certainly! Apparently, Friedrich Nietzsche loved to take his mind for a walk (Gros). Ideas, born among books, says Frédéric Gros, “exude the stuffy odour of libraries” (18). Gros describes such books as “grey”: “overloaded with quotations, references, footnotes, explicatory prudence, indefinite refutations” (19). They fail to say anything new and are “crammed”, “stuffed”, and “weighed down”; they are “born of a compilation of the other books” (Gros 19) so also bear their weight. Essentially, we are told, we should think of the books we are writing as “expression[s] of [our] physiology” (Gros 19). If we are shrivelled, stuck, stooped, tense, and tired, so also are our thoughts. Therefore, in order to make your thoughts breathe, walk, and even “dance”, says Nietzsche, you should go outdoors, go up in the mountains.S: As I read what you’ve written here, Evija, I feel as if I’m walking amongst your thoughts, both here on the screen and in my imagination. Sometimes, I’m in perfect step with you. At other times, I want to interrupt, tug on your sleeve and point, and say “Look! Have you seen this, just up ahead?”E: That’s the value of companionship on the road. A shared conversation on the move can lead to a transformation of thought, a conversion, as in the Biblical stories of the roads to Emmaus and Damascus. In fact, we tested the power of walking and talking in rural settings in a series of experimental events organised for academics in Auckland, New Zealand, throughout 2017 (see our blog post on Writing, Writing Everywhere website). It appeared to work very well for writers who had either been “stuck” or in the early stages of drafting. Those who were looking to structure existing thoughts were better off staying put. But walking and talking is an entire other topic (see Anderson) that we should discuss in more depth some other time.Anyway, you’ve brought us to what looks like a forest. Is this where you want us to go?A Walk “into the Woods,” or Getting in the Thick of Free-Writing S: Yes, just follow me. I often walk in the woods close to where I live. Of course, going “into the woods” is itself a metaphor, rich with fairy-tale connotations about creativity. The woods are full of darkness and danger, grandmother’s cottage, wild beasts, witches, poisonous fruits. The woods are where traps are laid, where children wander and get lost, where enchantments befall us. But humans have always been seduced by the woods and what lies in wait there (Maitland). In Jungian terms, losing oneself in darkness is a rite of initiation. By stepping into the woods, we surrender to not knowing, to walking off the path and into the depths of our imagination. I dare you to do that, right now! E: Letting go is not always easy. I keep wanting to respond to your claim by adding scholarly references to important work on the topic. I want to mention the father of the essay, Michel de Montaigne, for whom this form of writing was but “an attempt” (from Old French, “essai”) to place himself in this world, a philosophical and literary adventure that stood very far from the rigidly structured academic essay of the present day (Sturm). We’ve forgotten that writing is a risky undertaking, an exploration of uncharted terrains (Sturm). S: Yes, and in academic thinking, we’re always afraid to ramble. But perhaps rambling is exactly what we need to do. Perhaps we need to start walking without knowing where we’re going ... and see where it takes us. E: Indeed. Instead of going on writing retreats, academics should be sent “into the woods”, where their main task would be to get lost before they even start to think.S: Into the Woods, a reality TV show for academics? But seriously, maybe there is something about walking into the woods—or a landscape different from our habitual one—that symbolises a shift in feeling-state. When I walk into the woods, I purposely place myself in a different world. My senses are heightened. I become acutely aware of each tiny sound—the ticking of the leaves, the wind, the birdsong, the crunch of my feet, the pounding of the blood in my ears. I become less aware of all the difficult parts of myself, my troubles, my stuckness, what weighs on me so heavily. It seems to me that there is a parallel here with a state of consciousness or awareness famously described by the psychologist of optimal experience, Mihalyi Csikszentmihalyi, as “flow”. In flow, “the loss of a sense of self separate from the world around it is sometimes accompanied by a feeling of union with the environment” (Csikszentmihalyi 63), together with pleasure in movement and in the sensory experience of seeing the world. So flow might be one way of thinking about my lived experience of walking in the woods. But this shift has also been described by the psychotherapist Marion Milner as a shift from “narrow thinking” into a “wider” way of looking, listening, feeling, and moving—a feeling state that Milner called the “fat feeling”. She identified this “fat feeling” as characteristic of moments when she experienced intense delight (Milner 15) and she began to experiment with ways in which she could practice it more purposefully.In this sense, walking is a kind of “trick” that I can play upon myself. The shift from office to woods, from sitting at my desk to moving through the world, triggers a shift from preoccupation with the “head stuff” of academic work and into a more felt, bodily way of experiencing. Walking helps me to “get out of my head.”E: So wandering through this thicket becomes a kind of free writing?S: Yes, free writing is like “taking a line for a walk” on the page, words that the Swiss-German artist Paul Klee famously attributed to drawing (Klee 105; see also Raymond). It’s what we’re doing here, wouldn’t you say?Two Lines of Walking: A drawing by Evija. E: Yes—and we don’t know where this walk will lead us. I’m thinking of the many times I have propelled myself into meaningful writing by simply letting the hand do its work and produce written characters on the screen or page. Initially, it looks like nonsense. Then, meaning and order start to emerge.S: Yes, my suggestion is that walking—like writing—frees us up, connects us with the bodily, felt, and pleasurable aspects of the writing process. We need this opportunity to meander, go off at tangents...E: So what qualities do free writing and walking have in common? What is helpful about each of these activities?S: A first guess might be that free writing and walking make use of rhythm. Linguist and psychoanalyst Julia Kristeva calls the sound, rhythm, and texture of language the “semiotic”. For Kristeva, the “semiotic” (the realm of bodily drives and affects, rhythms, pre-verbal babble) and the “symbolic” (the realm of prescribed language, linguistic structure, grammar, and judgment) do not exist in rigid opposition to one another. Instead, they form a continuum which she calls “signifiance” or signification (Kristeva 22), a “dialectic” (24) of making meaning. According to Kristeva, even the smallest element of symbolic meaning, the phoneme, is involved in “rhythmic, intonational repetitions” (103) so that, as we order phonemes into words and words into sentences, our language pulses with the operations of our bodily, instinctual drives. Kristeva thinks in terms of an “explosion of the semiotic in the symbolic” (69). E: An explosion. I like that!S: Me too.My theory is that, by letting go into that rhythm a little, we’re enabling ourselves to access some of the pre-verbal force that Kristeva talks about. E: So the rhythm of walking helps us to connect with the rhythmic qualities of the semiotic?S: Exactly. We might say that a lot of academic writing tends to privilege the symbolic—both in terms of the style we choose and the way that we structure our arguments. E: And academic convention requires that we make more references here. For example, as we’re discussing “free writing”, we could cite Ken Macrorie or Peter Elbow, the two grandfathers of the method. Or we might scaffold our talks about collaborative writing as a means of scholarly inquiry, with the work of Laurel Richardson or another authority in the field.S: Yes, and all of this is an important part of academic practice, of course. But perhaps when we give ourselves permission to ramble and meander, to loosen up the relationships between what we feel and what we say, we move along the continuum of meaning-making towards the more felt and bodily, and away from the received and prescribed. …S: And I’ve put an ellipsis there to mark that we are moving into another kind of space now. We’re coming to a clearing in the woods. Because at some point in our rambling, we might want to pause and make a few suggestions. Perhaps we come to a clearing, like this one here. We sit down for a while and collect our thoughts.E: Yes. Let’s sit down. And, while you’re resting, let me tell you what this “collecting of thoughts” reminds me of.I’m thinking that we don’t necessarily need to go anywhere to get away from our particular state of mind. A shared cup of coffee or a conversation can have the same effect. Much has already been said about the effects of alcohol, tobacco, and drugs on writing; all rather harmful ways of going “on a trip” (Laing; Klein). In our case, it’s the blank pages of a shared Google Doc that has brought us together, collecting our thoughts on walking and moving us into a different realm, a new world of exciting and strange ideas to be explored. And the idea of mapping out this space by gradually filling its pages with words sets our minds on a journey.S: That’s interesting. The choreographer Twyla Tharp talks about the power of ritual in creating this shift for us into a creative or flow state. It could be lighting a candle or drinking a glass of water. There is a moment when something “clicks”, and we enter the world of creativity.E: Yes, a thing can act as a portal or gateway. And, as I want to show you, the things in the landscape that we walk through can help us to enter imaginary realms.So can I take you for a little walk now? See that winding country road leading through open fields and rolling hills? That’s where we’re going to start.A publicity image, drawn by Evija, for Walking Talking Writing events for academics, organised at the University of Auckland in 2017.A Walk “through the Countryside”, or Traversing the Landscape of ThoughtsE: Sophie, you spoke earlier about the way that experiencing yourself in relation to the environment is important for opening up your imagination. For example, just allowing yourself to be in the woods and noticing how the space pulsates around you is enough to awaken your bodily awareness.But let’s take a stroll along this road and let me explain to you what’s happening for me. You see, I find the woods too distracting and stimulating. When I’m stuck, I crave openness and space like this landscape that we’re walking through right now. S: Too much detail, too many things, overwhelm you?E: Exactly. Here, where the landscape is simple and spacious, my thoughts can breathe. Ideas quietly graze as I move through them. The country road is under my feet and I know exactly where I’m heading – beyond that horizon line in the distance… I need to be able to look far into that hazy distance to get my sense of seeing things “in depth.” All this makes me think of a study by Mia Keinänen in which she surveyed nine Norwegian academics who habitually walk to think (Keinänen). Based on their personal observations, the resulting article provides interesting material about the importance of walking—its rhythm, environment, and so on—on one’s thinking. For one of the academics, being able to see landmarks and thoughts in perspective was the key to being able to see ideas in new ways. There is a “landscape of thinking”, in which thinking becomes a place and environment is a process.For another participant in the study, thoughts become objects populating the landscape. The thinker walks through these object-thoughts, mapping out their connections, pulling some ideas closer, pushing others further away, as if moving through a 3D computer game.S: Hmm. I too think that we tend to project not only thoughts but also the emotions that we ourselves might be experiencing onto the objects around us. The literary critic Suzanne Nalbantian describes this as the creation of “aesthetic objects”, a “mythopoetic” process by which material objects in the external world “change their status from real to ‘aesthetic’ objects” and begin to function as “anchors or receptacles for subjectivity” (Nalbantien 54).Nalbantian uses examples such as Proust’s madeleine or Woolf’s lighthouse to illustrate the ways in which authors of autobiographical fiction invest the objects around them with a particular psychic value or feeling-tone.For me, this might be a tree, or a fallen leaf on the path. For you, Evija, it could be the horizon, or an open field or a vague object, half-perceived in the distance. E: So there’s a kind of equivalence between what we’re feeling and what we’re noticing? S: Yes. And it works the other way around too. What we’re noticing affects our feelings and thoughts. And perhaps it’s really about finding and knowing what works best for us—the landscape that is the best fit for how we want to feel… E: Or how we want to think. Or write. S: That’s it. Of course, metaphor is another way of describing this process. When we create a metaphor, we bring together a feeling or memory inside us with an object in the outside world. The feeling that we carry within us right now finds perfect form in the shape of this particular hillside. A thought is this pebble. A memory is that cloud…E: That’s the method of loci, which Mia Keinänen also refers to (600) in her article about the walking-thinking Norwegian academics. By projecting one’s learnt knowledge onto a physical landscape, one is able to better navigate ideas.S: Although I can’t help thinking that’s all a little cerebral. For me, the process is more immediate and felt. But I’m sure we’re talking about something very similar...E: Well, the anthropologist Tim Ingold, who has written a great deal on walking, in his article “Ways of Mind-Walking: Reading, Writing, Painting” urges us to rethink what imagination might be and the ways that it might relate to the physical environment, our movement through it, and our vision. He quotes James Elkins’s suggestion (in Ingold 15-16) that true “seeing” involves workings of both the eye and the mind in bringing forth images. But Ingold questions the very notion of imagination as a place inhabited by images. From derelict houses, barren fields and crossroads, to trees, stray dogs, and other people, the images we see around us do not represent “the forms of things in the world” (Ingold 16). Instead, they are gateways and “place-holders” for the truer essence of things they seem to represent (16). S: There’s that idea of the thing acting as a gateway or portal again… E: Yes, images—like the ruins of that windmill over there—do not “stand for things” but help us experientially “find” those things (Ingold16). This is one of the purposes of art, which, instead of giving us representations of things in the world, offers us something which is like the things in the world (16)—i.e., experiences.But as we walk, and notice the objects around us, are there specific qualities about the objects themselves that make this process—what you call “projection”—more or less difficult for us?A drawing by Latvian artist Māris Subačs (2016). The text on the image says: “Clouds slowly moving.” Publicity image for Subačs’s exhibition “Baltā Istaba” (The White Room), taken from Latvijas Sabiedriskie Mediji, https://www.lsm.lv/. S: Well, let’s circle back now—on the road and on the page. We’ve talked about the way that you need wide, open spaces, whereas I find myself responding to a range of different environments in different ways. How do you feel now, as we pause here and begin to retrace our steps? E: How do I feel? I’m not sure. Right now, I’m thinking about the way that I respond to art. For example, I would say that life-like images of physical objects in this world (e.g., a realistic painting of a vase with flowers) are harder to perceive with my mind's eye than, let’s say, of an abstract painting. I don’t want to be too tied to the surface details and physicality of the world. What I see in a picture is not the representation of the vase and flowers; what I see are forms that the “inner life force”, to use Ingold’s term, has taken to express itself through (vaseness, flowerness). The more abstract the image, the more of the symbolic or the imaginary it can contain. (Consider the traditional Aboriginal art, as Ingold invites, or the line drawings of Latvian artist Māris Subačs, as I suggest, depicted above.) Things we can observe in this world, says Ingold, are but “outward, sensible forms” that “give shape to the inner generative impulse that is life itself” (17). (This comes from the underlying belief that the phenomenal world itself is all “figmented” (Ingold 17, referring to literary scholar Mary Carruthers).)S: And, interestingly, I don’t recognise this at all! My experiencing of the objects around me feels very different. That tree, this pine cone in my hand, the solidity of this physical form is very helpful in crystallising something that I’m feeling. I enjoy looking at abstract paintings too. I can imagine myself into them. But the thing-ness of things is also deeply satisfying, especially if I can also touch, taste, smell, hold the thing itself. The poet Selima Hill goes for a walk in order to gather objects in a Tupperware box: “a dead butterfly, a yellow pebble, a scrap of blue paper, an empty condom packet.” Later she places an object from these “Tupperware treasures” on her writing desk and uses it “to focus on the kernel of the poem”, concentrating on it “to select the fragments and images she needs” (Taylor). This resonates with me.E: So, to summarise, walking seems to have something to do with seeing, for both of us. S: Yes, and not just seeing but also feeling and experiencing, with all of our senses. E: OK. And walking like appreciating art or writing or reading, has the capacity to take us beyond what shows at surface level, and so a step closer to the “truer” expression of life, to paraphrase Ingold. S: Yes, and the expression that Ingold calls more “true” is what Kristeva would say is the semiotic, the other-than-meaning, the felt and bodily, always bubbling beneath the surface. E: True, true. And although Ingold here doesn’t say how walking facilitates this kind of seeing and experiencing, perhaps we can make some suggestions here.You focused on the rhythm of walking and thinking/writing earlier. But I’m equally intrigued by the effects of speed. S: That resonates for me too. I need to be able to slow down and really experience the world around me. E: Well, did you know that there are scientific studies that suggest a correlation between the speed of walking and the speed of thinking (Jabr; Oppezzo and Schwartz)? The pace of walking, as the movement of our bodies through space, sets a particular temporal relationship with the objects we move past. In turn, this affects our “thinking time”, and our thinking about abstract ideas (Cuelenaere 127, referring to George Lakoff and Mark Johnson’s ideas).S: That makes sense to me. I noticed that when we were walking through the woods, we had slowed right down and then, as we reached the open road, you seemed to want to go much faster than me…E: Yes, at a steady pace. That’s perhaps not surprising. Because it seems that the speed of our walking is intimately connected with our vision. So if I’m moving through a landscape in which I’m fully immersed, I’m unable to take in everything around me. I choose to rest my eyes on a few select points of interest. S: Or on the horizon…E: Yes. The path that leads through an open field allows me to rest my eyes on the distant horizon. I register the patterns of fields and houses; and perhaps I catch sight of the trees in my peripheral vision. The detailed imagery, if any, gets reduced to geometrical figures and lines.The challenge is to find the right balance between the stimuli provided by the external world and the speed of movement through it.S: So the pace of walking can enable us to see things in a certain way. For you, this is moving quickly, seeing things vaguely, fragmentally and selectively. For me, it’s an opportunity to take my time, find my own rhythm, to slow down and weigh a thought or a thing. I think I’m probably the kind of walker who stops to pick up sticks and shells, and curious stones. I love the rhythm of moving but it isn’t necessarily fast movement. Perhaps you’re a speed walker and I’m a rambler? E: I think both the pace and the rhythm are of equal importance. The movement can be so monotonous that it becomes a meditative process, in which I lose myself. Then, what matters is no longer the destination but the journey itself. It’s like...S: Evija! Stop for a moment! Over here! Look at this! E: You know, that actually broke my train of thought. S: I’m sorry… I couldn’t resist. But Evija, we’ve arrived at the entrance to the woods again. E: And the light’s fading… I should get back to the office.S: Yes, but this time, we can choose which way to go: through the trees and into the half-dark of my creative subconscious or across the wide, open spaces of your imagination. E: And will we walk slowly—or at speed? There’s still so much to say. There are other landscapes and pathways—and pages—that we haven’t even explored yet.S: But I don’t want to stop. I want to keep walking with you.E: Indeed, Sophie, writing is a walk that never ends. ReferencesAnderson, Jon. “Talking whilst Walking: A Geographical Archaeology of Knowledge.” Area 36.3 (2004): 254-261. Csikszentmihalyi, Mihalyi. Flow and the Psychology of Discovery and Invention. NewYork: Harper Perennial, 1997.Cuelenaere, Laurence. “Aymara Forms of Walking: A Linguistic Anthropological Reflection on the Relation between Language and Motion.” Language Sciences 33.1 (2011):126-137. Elbow, Peter. Writing without Teachers. 2nd ed. Oxford: Oxford UP, 1998. Gros, Frédéric. The Philosophy of Walking. London: Verso, 2014.Ingold, Tim. Being Alive: Essays on Movement, Knowledge and Description. Abingdon: Routledge, 2011.———. “Culture on the Ground: The World Perceived through the Feet.” Journal of Material Culture 9.3 (2004): 315-340.———. Lines: A Brief History. Abingdon: Routledge, 2007.———. “Ways of Mind-Walking: Reading, Writing, Painting.” Visual Studies 25.1 (2010):15-23.Ingold, Tim, and J.L. Vergunst, eds. Ways of Walking: Ethnography and Practice on Foot. London: Ashgate, 2008.Jabr, Ferris. “Why Walking Helps Us Think.” The New Yorker, 3 Sep. 2014. 10 Aug. 2018 <https://www.newyorker.com/tech/elements/walking-helps-us-think>.Keinänen, Mia. “Taking Your Mind for a Walk: A Qualitative Investigation of Walking and Thinking among Nine Norwegian Academics.” Higher Education 71.4 (2016): 593-605. Klee, Paul. Notebooks, Volume 1: The Thinking Eye. Ed. J. Spiller. Trans. R. Manheim. London: Lund Humphries, 1961. Klein, Richard. Cigarettes Are Sublime. London: Picador, 1995. Kristeva, Julia. Revolution in Poetic Language. Trans. Leon S. Roudiez. New York: Columbia UP, 1984.Laing, Olivia. The Trip to Echo Spring: Why Writers Drink. Edinburgh: Canongate 2013.Macrorie, Ken. Telling Writing. Rochelle Park, N.J.: Hayden Book Company, 1976.Maitland, Sarah. Gossip from the Forest: The Tangled Roots of Our Forests and Fairy-Tales. Berkeley, CA: Counterpoint, 2012. Milner, Marion (as Joanna Field). A Life of One’s Own. 1934. London: Virago, 1986.Nalbantien, Suzanne. Aesthetic Autobiography. London: Macmillan, 1994.Oppezzo, Marily, and Daniel L. Schwartz. “Give Your Ideas Some Legs: The Positive Effect of Walking on Creative Thinking.” Journal of Experimental Psychology: Learning, Memory, and Cognition 40.4 (2014): 1142-1152.Richardson, Laurel. “Writing: A Method of Inquiry.” Handbook of Qualitative Research. 2nd ed. Ed. N.K. Denzin and Y.S. Lincoln. Thousand Oaks, CA: Sage Publications, 2007. 923-948. Sturm, Sean. “Terra (In)cognita: Mapping Academic Writing.” TEXT 16.2 (2012).Taylor, Debbie. “The Selima Hill Method.” Mslexia 6 (Summer/Autumn 2000). Tharp, Twyla. The Creative Habit: Learn It and Use It for Life. New York: Simon Schuster, 2003.Trofimova, Evija. “Academics Go Walking, Talking, Writing*.” Writing, Writing Everywhere, 8 Dec. 2017. 1 Oct. 2018 <http://www.writing.auckland.ac.nz/2017/12/08/academics-go-walking-talking-writing>.

Introduction The social roles of alcohol consumption are rich and varied, with different types of alcoholic beverages reflecting important symbolic and cultural meanings. Sparkling wine is especially notable for its association with secular and sacred celebrations. Indeed, sparkling wine is rarely drunk as a matter of routine; bottles of such wine signal special occasions, heightened by the formality and excitement associated with opening the bottle and controlling (or not!) the resultant fizz (Faith). Originating in England and France in the late 1600s, sparkling wine marked a dramatic shift in winemaking techniques, with winemakers deliberately adding “fizz” or bubbles to their product (Faith). The resulting effervescent wines were first enjoyed by the social elite of European society, signifying privilege, wealth, luxury and nobility; however, new techniques for producing, selling and distributing the wines created a mass consumer culture (Guy). Production of Australian sparkling wines began in the late nineteenth century and consumption remains popular. As a “new world” country – that is, one not located in the wine producing areas of Europe – Australian sparkling wines cannot directly draw on the same marketing traditions as those of the “old world”. One enterprising company, Treasury Wine Estates, markets a range of wines, including a sparkling variety, called 19 Crimes, that draws, not on European traditions tied to luxury, wealth and prestige, but Australia’s colonial history. Using Augmented Reality and interactive story-telling, 19 Crimes wine labels feature convicts who had committed one or more of 19 crimes punishable by transportation to Australia from Britain. The marketing of sparkling wine using convict images and convict stories of transportation have not diminished the celebratory role of consuming “bubbly”. Rather, in exploring the marketing techniques employed by the company, particularly when linked to the traditional drink of celebration, we argue that 19 Crimes, while fun and informative, nevertheless romanticises convict experiences and Australia’s convict past. Convict Heritage and Re-Appropriating the Convict Image Australia’s cultural heritage is undeniably linked to its convict past. Convicts were transported to Australia from England and Ireland over an 80-year period between 1788-1868. While the convict system in Australia was not predominantly characterised by incarceration and institutionalisation (Jones 18) the work they performed was often forced and physically taxing, and food and clothing shortages were common. Transportation meant exile, and “it was a fierce punishment that ejected men, women and children from their homelands into distant and unknown territories” (Bogle 23). Convict experiences of transportation often varied and were dependent not just on the offender themselves (for example their original crime, how willing they were to work and their behaviour), but also upon the location they were sent to. “Normal” punishment could include solitary confinement, physical reprimands (flogging) or hard labour in chain gangs. From the time that transportation ceased in the mid 1800s, efforts were made to distance Australia’s future from the “convict stain” of its past (Jones). Many convict establishments were dismantled or repurposed with the intent of forgetting the past, although some became sites of tourist visitation from the time of closure. Importantly, however, the wider political and social reluctance to engage in discourse regarding Australia’s “unsavoury historical incident” of its convict past continued up until the 1970s (Jones 26). During the 1970s Australia’s convict heritage began to be discussed more openly, and indeed, more favourably (Welch 597). Many today now view Australia’s convicts as “reluctant pioneers” (Barnard 7), and as such they are celebrated within our history. In short, the convict heritage is now something to be celebrated rather than shunned. This celebration has been capitalised upon by tourist industries and more recently by wine label 19 Crimes. “19 Crimes: Cheers to the Infamous” The Treasury Wine Estates brand launched 19 Crimes in 2011 to a target population of young men aged between 18 and 34 (Lyons). Two limited edition vintages sold out in 2011 with “virtually no promotion” (19 Crimes, “Canadians”). In 2017, 19 Crimes became the first wine to use an Augmented Reality (AR) app (the app was later renamed Living Wines Labels in 2018) that allowed customers to hover their [smart] phone in front of a bottle of the wine and [watch] mugshots of infamous 18th century British criminals come to life as 3D characters who recount their side of the story. Having committed at least one of the 19 crimes punishable by exile to Australia, these convicts now humor and delight wine drinkers across the globe. (Lirie) Given the target audience of the 19 Crimes wine was already 18-34 year old males, AR made sense as a marketing technique. Advertisers are well aware the millennial generation is “digitally empowered” and the AR experience was created to not only allow “consumers to engage with 19 Crimes wines but also explore some of the stories of Australia’s convict past … [as] told by the convicts-turned-colonists themselves!” (Lilley cited in Szentpeteri 1-2). The strategy encourages people to collect convicts by purchasing other 19 Crimes alcohol to experience a wider range of stories. The AR has been highly praised: they [the labels] animate, explaining just what went down and giving a richer experience to your beverage; engaging both the mind and the taste buds simultaneously … . ‘A fantastic app that brings a little piece of history to life’, writes one user on the Apple app store. ‘I jumped out of my skin when the mugshot spoke to me’. (Stone) From here, the success of 19 Crimes has been widespread. For example, in November 2020, media reports indicated that 19 Crimes red wine was the most popular supermarket wine in the UK (Lyons; Pearson-Jones). During the UK COVID lockdown in 2020, 19 Crimes sales increased by 148 per cent in volume (Pearson-Jones). This success is in no small part to its innovative marketing techniques, which of course includes the AR technology heralded as a way to enhance the customer experience (Lirie). The 19 Crimes wine label explicitly celebrates infamous convicts turned settlers. The website “19 Crimes: Cheers to the Infamous” incorporates ideas of celebration, champagne and bubbles by encouraging people to toast their mates: the convicts on our wines are not fiction. They were of flesh and blood, criminals and scholars. Their punishment of transportation should have shattered their spirits. Instead, it forged a bond stronger than steel. Raise a glass to our convict past and the principles these brave men and women lived by. (19 Crimes, “Cheers”) While using alcohol, and in particular sparkling wine, to participate in a toasting ritual is the “norm” for many social situations, what is distinctive about the 19 Crimes label is that they have chosen to merchandise and market known offenders for individuals to encounter and collect as part of their drinking entertainment. This is an innovative and highly popular concept. According to one marketing company: “19 Crimes Wines celebrate the rebellious spirit of the more than 160,000 exiled men and women, the rule breakers and law defying citizens that forged a new culture and national spirit in Australia” (Social Playground). The implication is that by drinking this brand of [sparkling] wine, consumers are also partaking in celebrating those convicts who “forged” Australian culture and national spirit. In many ways, this is not a “bad thing”. 19 Crimes are promoting Australian cultural history in unique ways and on a very public and international scale. The wine also recognises the hard work and success stories of the many convicts that did indeed build Australia. Further, 19 Crimes are not intentionally minimising the experiences of convicts. They implicitly acknowledge the distress felt by convicts noting that it “should have shattered their spirits”. However, at times, the narratives and marketing tools romanticise the convict experience and culturally reinterpret a difficult experience into one of novelty. They also tap into Australia’s embracement of larrikinism. In many ways, 19 Crimes are encouraging consumers to participate in larrikin behaviour, which Bellanta identifies as being irreverent, mocking authority, showing a disrespect for social subtleties and engaging in boisterous drunkenness with mates. Celebrating convict history with a glass of bubbly certainly mocks authority, as does participating in cultural practices that subvert original intentions. Several companies in the US and Europe are now reportedly offering the service of selling wine bottle labels with customisable mugshots. Journalist Legaspi suggests that the perfect gift for anyone who wants a sparkling wine or cider to toast with during the Yuletide season would be having a customisable mugshot as a wine bottle label. The label comes with the person’s mugshot along with a “goofy ‘crime’ that fits the person-appealing” (Sotelo cited in Legaspi). In 2019, Social Playground partnered with MAAKE and Dan Murphy's stores around Australia to offer customers their own personalised sticker mugshots that could be added to the wine bottles. The campaign was intended to drive awareness of 19 Crimes, and mugshot photo areas were set up in each store. Customers could then pose for a photo against the “mug shot style backdrop. Each photo was treated with custom filters to match the wine labels actual packaging” and then printed on a sticker (Social Playground). The result was a fun photo moment, delivered as a personalised experience. Shoppers were encouraged to purchase the product to personalise their bottle, with hundreds of consumers taking up the offer. With instant SMS delivery, consumers also received a branded print that could be shared so [sic] social media, driving increased brand awareness for 19 Crimes. (Social Playground) While these customised labels were not interactive, they lent a unique and memorable spin to the wine. In many circumstances, adding personalised photographs to wine bottles provides a perfect and unique gift; yet, could be interpreted as making light of the conditions experienced by convicts. However, within our current culture, which celebrates our convict heritage and embraces crime consumerism, the reframing of a mugshot from a tool used by the State to control into a novelty gift or memento becomes culturally acceptable and desirable. Indeed, taking a larrikin stance, the reframing of the mugshot is to be encouraged. It should be noted that while some prisons were photographing criminals as early as the 1840s, it was not common practice before the 1870s in England. The Habitual Criminals Act of 1869 has been attributed with accelerating the use of criminal photographs, and in 1871 the Crimes Prevention Act mandated the photographing of criminals (Clark). Further, in Australia, convicts only began to be photographed in the early 1870s (Barnard) and only in Western Australia and Port Arthur (Convict Records, “Resources”), restricting the availability of images which 19 Crimes can utilise. The marketing techniques behind 19 Crimes and the Augmented app offered by Living Wines Labels ensure that a very particular picture of the convicts is conveyed to its customers. As seen above, convicts are labelled in jovial terms such as “rule breakers”, having a “rebellious spirit” or “law defying citizens”, again linking to notions of larrikinism and its celebration. 19 Crimes have been careful to select convicts that have a story linked to “rule breaking, culture creating and overcoming adversity” (19 Crimes, “Snoop”) as well as convicts who have become settlers, or in other words, the “success stories”. This is an ingenious marketing strategy. Through selecting success stories, 19 Crimes are able to create an environment where consumers can enjoy their bubbly while learning about a dark period of Australia’s heritage. Yet, there is a distancing within the narratives that these convicts are actually “criminals”, or where their criminal behaviour is acknowledged, it is presented in a way that celebrates it. Words such as criminals, thieves, assault, manslaughter and repeat offenders are foregone to ensure that consumers are never really reminded that they may be celebrating “bad” people. The crimes that make up 19 Crimes include: Grand Larceny, theft above the value of one shilling. Petty Larceny, theft under one shilling. Buying or receiving stolen goods, jewels, and plate... Stealing lead, iron, or copper, or buying or receiving. Impersonating an Egyptian. Stealing from furnished lodgings. Setting fire to underwood. Stealing letters, advancing the postage, and secreting the money. Assault with an intent to rob. Stealing fish from a pond or river. Stealing roots, trees, or plants, or destroying them. Bigamy. Assaulting, cutting, or burning clothes. Counterfeiting the copper coin... Clandestine marriage. Stealing a shroud out of a grave. Watermen carrying too many passengers on the Thames, if any drowned. Incorrigible rogues who broke out of Prison and persons reprieved from capital punishment. Embeuling Naval Stores, in certain cases. (19 Crimes, “Crimes”) This list has been carefully chosen to fit the narrative that convicts were transported in the main for what now appear to be minimal offences, rather than for serious crimes which would otherwise have been punished by death, allowing the consumer to enjoy their bubbly without engaging too closely with the convict story they are experiencing. The AR experience offered by these labels provides consumers with a glimpse of the convicts’ stories. Generally, viewers are told what crime the convict committed, a little of the hardships they encountered and the success of their outcome. Take for example the transcript of the Blanc de Blancs label: as a soldier I fought for country. As a rebel I fought for cause. As a man I fought for freedom. My name is James Wilson and I fight to the end. I am not ashamed to speak the truth. I was tried for treason. Banished to Australia. Yet I challenged my fate and brought six of my brothers to freedom. Think that we have been nearly nine years in this living tomb since our first arrest and that it is impossible for mind or body to withstand the continual strain that is upon them. One or the other must give way. While the contrived voice of James Wilson speaks about continual strain on the body and mind, and having to live in a “living tomb” [Australia] the actual difficulties experienced by convicts is not really engaged with. Upon further investigation, it is also evident that James Wilson was not an ordinary convict, nor was he strictly tried for treason. Information on Wilson is limited, however from what is known it is clear that he enlisted in the British Army at age 17 to avoid arrest when he assaulted a policeman (Snoots). In 1864 he joined the Irish Republican Brotherhood and became a Fenian; which led him to desert the British Army in 1865. The following year he was arrested for desertion and was convicted by the Dublin General Court Martial for the crime of being an “Irish rebel” (Convict Records, “Wilson”), desertion and mutinous conduct (photo from the Wild Geese Memorial cited in The Silver Voice). Prior to transportation, Wilson was photographed at Dublin Mountjoy Prison in 1866 (Manuscripts and Archives Division), and this is the photo that appears on the Blanc de Blancs label. He arrived in Fremantle, Western Australia on 9 January 1868. On 3 June 1869 Wilson “was sentenced to fourteen days solitary, confinement including ten days on bread and water” (photo from the Wild Geese Memorial cited in The Silver Voice) for an unknown offence or breach of conduct. A few years into his sentence he sent a letter to a fellow Fenian New York journalist John Devoy. Wilson wrote that his was a voice from the tomb. For is not this a living tomb? In the tomb it is only a man’s body is good for the worms but in this living tomb the canker worm of care enters the very soul. Think that we have been nearly nine years in this living tomb since our first arrest and that it is impossible for mind or body to withstand the continual strain that is upon them. One or the other must give way. (Wilson, 1874, cited in FitzSimons; emphasis added) Note the last two lines of the extract of the letter have been used verbatim by 19 Crimes to create their interactive label. This letter sparked a rescue mission which saw James Wilson and five of his fellow prisoners being rescued and taken to America where Wilson lived out his life (Reid). This escape has been nicknamed “The Great Escape” and a memorial was been built in 2005 in Rockingham where the escape took place. While 19 Crimes have re-created many elements of Wilson’s story in the interactive label, they have romanticised some aspects while generalising the conditions endured by convicts. For example, citing treason as Wilson’s crime rather than desertion is perhaps meant to elicit more sympathy for his situation. Further, the selection of a Fenian convict (who were often viewed as political prisoners that were distinct from the “criminal convicts”; Amos) allows 19 Crimes to build upon narratives of rule breaking by focussing on a convict who was sent to Australia for fighting for what he believed in. In this way, Wilson may not be seen as a “real” criminal, but rather someone to be celebrated and admired. Conclusion As a “new world” producer of sparkling wine, it was important for 19 Crimes to differentiate itself from the traditionally more sophisticated market of sparkling-wine consumers. At a lower price range, 19 Crimes caters to a different, predominantly younger, less wealthy clientele, who nevertheless consume alcoholic drinks symbolic to the occasion. The introduction of an effervescent wine to their already extensive collection encourages consumers to buy their product to use in celebratory contexts where the consumption of bubbly defines the occasion. The marketing of Blanc de Blancs directly draws upon ideas of celebration whilst promoting an image and story of a convict whose situation is admired – not the usual narrative that one associates with celebration and bubbly. Blanc de Blancs, and other 19 Crimes wines, celebrate “the rules they [convicts] broke and the culture they built” (19 Crimes, “Crimes”). This is something that the company actively promotes through its website and elsewhere. Using AR, 19 Crimes are providing drinkers with selective vantage points that often sensationalise the reality of transportation and disengage the consumer from that reality (Wise and McLean 569). Yet, 19 Crimes are at least engaging with the convict narrative and stimulating interest in the convict past. Consumers are being informed, convicts are being named and their stories celebrated instead of shunned. Consumers are comfortable drinking bubbly from a bottle that features a convict because the crimes committed by the convict (and/or to the convict by the criminal justice system) occurred so long ago that they have now been romanticised as part of Australia’s colourful history. The mugshot has been re-appropriated within our culture to become a novelty or fun interactive experience in many social settings. For example, many dark tourist sites allow visitors to take home souvenir mugshots from decommissioned police and prison sites to act as a memento of their visit. The promotional campaign for people to have their own mugshot taken and added to a wine bottle, while now a cultural norm, may diminish the real intent behind a mugshot for some people. For example, while drinking your bubbly or posing for a fake mugshot, it may be hard to remember that at the time their photographs were taken, convicts and transportees were “ordered to sit for the camera” (Barnard 7), so as to facilitate State survelliance and control over these individuals (Wise and McLean 562). Sparkling wine, and the bubbles that it contains, are intended to increase fun and enjoyment. Yet, in the case of 19 Crimes, the application of a real-life convict to a sparkling wine label adds an element of levity, but so too novelty and romanticism to what are ultimately narratives of crime and criminal activity; thus potentially “making light” of the convict experience. 19 Crimes offers consumers a remarkable way to interact with our convict heritage. The labels and AR experience promote an excitement and interest in convict heritage with potential to spark discussion around transportation. The careful selection of convicts and recognition of the hardships surrounding transportation have enabled 19 Crimes to successfully re-appropriate the convict image for celebratory occasions. References 19 Crimes. “Cheers to the Infamous.” 19 Crimes, 2020. 14 Dec. 2020 <https://www.19crimes.com>. ———. “The 19 Crimes.” 19 Crimes, 2020. 14 Dec. 2020 <https://www.19crimes.com/en-au/the-19-crimes>. ———. “19 Crimes Announces Multi-Year Partnership with Entertainment Icon Snoop Dogg.” PR Newswire 16 Apr. 2020. 15 Dec. 2020 <https://www.prnewswire.com/news-releases/19-crimes-announces-multi-year-partnership-with-entertainment-icon-snoop-dogg-301041585.html>. ———. “19 Crimes Canadians Not Likely to Commit, But Clamouring For.” PR Newswire 10 Oct. 2013. 15 Dec. 2020 <https://www.prnewswire.com/news-releases/19-crimes-canadians-not-likely-to-commit-but-clamouring-for-513086721.html>. Amos, Keith William. The Fenians and Australia c 1865-1880. Doctoral thesis, UNE, 1987. <https://hdl.handle.net/1959.11/12781>. Barnard, Edwin. Exiled: The Port Arthur Convict Photographs. Canberra: National Library of Australia, 2010. Bellanta, Melissa. Larrikins: A History. University of Queensland Press. Bogle, Michael. Convicts: Transportation and Australia. Sydney: Historic Houses Trust of New South Wales, 2008. Clark, Julia. ‘Through a Glass, Darkly’: The Camera, the Convict and the Criminal Life. PhD Dissertation, University of Tasmania, 2015. Convict Records. “James Wilson.” Convict Records 2020. 15 Dec. 2020 <https://convictrecords.com.au/convicts/wilson/james/72523>. ———. “Convict Resources.” Convict Records 2021. 23 Feb. 2021 <https://convictrecords.com.au/resources>. Faith, Nicholas. The Story of Champagne. Oxford: Infinite Ideas, 2016. FitzSimons, Peter. “The Catalpa: How the Plan to Break Free Irish Prisoners in Fremantle Was Hatched, and Funded.” Sydney Morning Herald 21 Apr. 2019. 15 Dec. 2020 <https://www.smh.com.au/entertainment/books/the-catalpa-how-the-plan-to-break-free-irish-prisoners-in-fremantle-was-hatched-and-funded-20190416-p51eq2.html>. Guy, Kolleen. When Champagne Became French: Wine and the Making of a National identity. Baltimore, Maryland: Johns Hopkins UP, 2007. Jones, Jennifer Kathleen. Historical Archaeology of Tourism at Port Arthur, Tasmania, 1885-1960. PhD Dissertation, Simon Fraser University, 2016. Legaspi, John. “Need a Wicked Gift Idea? Try This Wine Brand’s Customizable Bottle Label with Your Own Mugshot.” Manila Bulletin 18 Nov. 2020. 14 Dec. 2020 <https://mb.com.ph/2020/11/18/need-a-wicked-gift-idea-try-this-wine-brands-customizable-bottle-label-with-your-own-mugshot/>. Lirie. “Augmented Reality Example: Marketing Wine with 19 Crimes.” Boot Camp Digital 13 Mar. 2018. 15 Dec. 2020 <https://bootcampdigital.com/blog/augmented-reality-example-marketing-wine-19-crimes/>. Lyons, Matthew. “19 Crimes Named UK’s Favourite Supermarket Wine.” Harpers 23 Nov. 2020. 14 Dec. 2020 <https://harpers.co.uk/news/fullstory.php/aid/28104/19_Crimes_named_UK_s_favourite_supermarket_wine.html>. Manuscripts and Archives Division, The New York Public Library. "John O'Reilly, 10th Hussars; Thomas Delany; James Wilson, See James Thomas, Page 16; Martin Hogan, See O'Brien, Same Page (16)." The New York Public Library Digital Collections. 1866. <https://digitalcollections.nypl.org/items/510d47dc-9768-a3d9-e040-e00a18064a99>. Pearson-Jones, Bridie. “Cheers to That! £9 Bottle of Australian Red Inspired by 19 Crimes That Deported Convicts in 18th Century Tops List as UK’s Favourite Supermarket Wine.” Daily Mail 22 Nov. 2020. 14 Dec. 2020 <https://www.dailymail.co.uk/femail/food/article-8933567/19-Crimes-Red-UKs-favourite-supermarket-wine.html>. Reid, Richard. “Object Biography: ‘A Noble Whale Ship and Commander’ – The Catalpa Rescue, April 1876.” National Museum of Australia n.d. 15 Dec. 2020 <https://www.nma.gov.au/__data/assets/pdf_file/0015/2553/NMA_Catalpa.pdf>. Snoots, Jen. “James Wilson.” Find A Grave 2007. 15 Dec. 2020 <https://www.findagrave.com/memorial/19912884/james-wilson>. Social Playground. “Printing Wine Labels with 19 Crimes.” Social Playground 2019. 14 Dec. 2020 <https://www.socialplayground.com.au/case-studies/maake-19-crimes>. Stone, Zara. “19 Crimes Wine Is an Amazing Example of Adult Targeted Augmented Reality.” Forbes 12 Dec. 2017. 15 Dec. 2020 <https://www.forbes.com/sites/zarastone/2017/12/12/19-crimes-wine-is-an-amazing-example-of-adult-targeted-augmented-reality/?sh=492a551d47de>. Szentpeteri, Chloe. “Sales and Marketing: Label Design and Printing: Augmented Reality Bringing Bottles to Life: How Treasury Wine Estates Forged a New Era of Wine Label Design.” Australian and New Zealand Grapegrower and Winemaker 654 (2018): 84-85. The Silver Voice. “The Greatest Propaganda Coup in Fenian History.” A Silver Voice From Ireland 2017. 15 Dec. 2020 <https://thesilvervoice.wordpress.com/tag/james-wilson/>. Welch, Michael. “Penal Tourism and the ‘Dream of Order’: Exhibiting Early Penology in Argentina and Australia.” Punishment & Society 14.5 (2012): 584-615. Wise, Jenny, and Lesley McLean. “Pack of Thieves: The Visual Representation of Prisoners and Convicts in Dark Tourist Sites.” The Palgrave Handbook of Incarceration in Popular Culture. Eds. Marcus K. Harmes, Meredith A. Harmes, and Barbara Harmes. Switzerland: Palgrave Macmillan, 2020. 555-73.

Do we eat what we are, or are we what we eat? Do we eat or are we eaten? In less cryptic terms, in eating, do we confirm our identities, or are our identities reforged, and refracted by what and how we eat? In posing these questions, I want to shift the terms of current debates about identity. I want to signal that the study of identity may take on new insights when we look at how we are or want to be in terms of what, how, and with whom we eat. If the analysis of identity has by and large been conducted through the optic of sex, it may well be that in western societies we are witnessing a shift away from sex as the sovereign signifier, or to put it more finely, the question of what we are is a constantly morphing one that mixes up bodies, appetites, classes, genders and ethnicities. It must be said that the question of identity and subjectivity has been so well trodden in the last several decades that the possibility of any virgin territory is slim. Bombarded by critiques of identity politics, any cultural critic still interested in why and how individuals fabricate themselves must either cringe before accusations of sociological do-gooding (and defend the importance of the categories of race, class, sex, gender and so forth), or face the endless clichés that seemingly support the investigation of identity. The momentum of my investigation is carried by a weak wager, by which I mean that the areas and examples I study cannot be overdetermined by a sole axis of investigation. My point of departure is basic: what if we were to think identities in another dimension, through the optic of eating and its associated qualities: hunger, greed, shame, disgust, pleasure, etc? While the connections suggested by eating are diverse and illuminating, interrogating identity through this angle brings its own load of assumptions and preconceptions. One of the more onerous aspects of 'writing about food' is the weight of previous studies. The field of food is a well traversed one, staked out by influential authors concerned with proper anthropological, historical and sociological questions. They are by and large attracted to food for its role in securing social categories and classifications. They have left a legacy of truisms, such as Lévi-Strauss's oft-stated maxim that food is good to think with1, or Brillat-Savarin's aphorism, 'tell me what you eat: I will tell you what you are' (13). In turn, scientific idioms meet up with the buzzing clichés that hover about food. These can be primarily grouped around the notion that food is fundamental, that we all eat, and so on. Indeed, buffeted by the winds of postmodernism that have permeated public debates, it seems that there is a popular acceptance of the fact that identities are henceforth difficult, fragmented, temporary, unhinged by massive changes to modes of employment and the economy, re-formations of family, and the changes in the gender and sexual order. Living with and through these changes on a daily basis, it is no wonder that food and eating has been popularly reclaimed as a 'fundamental' issue, as the last bastion of authenticity in our lives. To put it another way, and in the terms that guide me, eating is seen as immediate -- it is something we all have to do; and it is a powerful mode of mediation, of joining us with others. What, how, and where we eat has emerged as a site of considerable social concern: from the fact that most do not eat en famille, that we increasingly eat out and through drive-in fast food outlets (in the US, 50% of the food budget is spent on eating outside the home), to the worries about genetically altered food and horror food -- mad cows, sick chickens, square tomatoes. Eating performs different connections and disconnections. Increasingly the attention to what we eat is seen as immediately connecting us, our bodies, to large social questions. At a broad level, this can be as diffuse as the winds that some argue spread genetically modified seed stock from one region to another. Or it can be as individually focussed as the knowledge that others are starving as we eat. This connection has long haunted children told 'to eat up everything on your plate because little children are starving in Africa', and in more evolved terms has served as a staple of forms of vegetarianism and other ethical forms of eating. From the pictures of starving children staring from magazine pages, the spectre of hunger is now broadcast by the Internet, exemplified in the Hunger Site where 'users are met by a map of the world and every 3.6 seconds, a country flashes black signifying a death due to hunger'. Here eating is the subject of a double articulation: the recognition of hunger is presumed to be a fundamental capacity of individuals, and our feelings are then galvanised into painless action: each time a user clicks on the 'hunger' button one of the sponsors donates a cup and a half of food. As the site explains, 'our sponsors pay for the donations as a form of advertising and public relations'. Here, the logic is that hunger is visceral, that it is a basic human feeling, which is to say that it is understood as immediate, and that it connects us in a basic way to other humans. That advertising companies know that it can also be a profitable form of meditation, transforming 'humans' into consumers is but one example of how eating connects us in complex ways to other people, to products, to new formulations of identity, and in this case altruism (the site has been called 'the altruistic mouse')2. Eating continually interweaves individual needs, desires and aspirations within global economies of identities. Of course the interlocking of the global and the local has been the subject of much debate over the last decade. For instance, in his recent book on globalisation, John Tomlinson uses 'global food and local identity' as a site through which to problematise these terms. It is clear that changes in food processing and transportation technologies have altered our sense of connection to the near and the far away, allowing us to routinely find in our supermarkets and eat products that previously would have been the food stuff of the élite. These institutional and technological changes rework the connections individuals have to their local, to the regions and nations in which they live. As Tomlinson argues, 'globalisation, from its early impact, does clearly undermine a close material relationship between the provenance of food and locality' (123). As he further states, the effects have been good (availability and variety), and bad (disrupting 'the subtle connection between climate, season, locality and cultural practice'). In terms of what we can now eat, Tomlinson points out that 'the very cultural stereotypes that identify food with, say, national culture become weakened' (124). Defusing the whiff of moralism that accompanies so much writing about food, Tomlinson argues that these changes to how we eat are not 'typically experienced as simply cultural loss or estrangement but as a complex and ambiguous blend: of familiarity and difference, expansion of cultural horizons and increased perceptions of vulnerability, access to the "world out there" accompanied by penetration of our own private worlds, new opportunities and new risks' (128). For the sake of my own argument his attention to the increased sense of vulnerability is particularly important. To put it more strongly, I'd argue that eating is of interest for the ways in which it can be a mundane exposition of the visceral nature of our connectedness, or distance from each other, from ourselves, and our social environment: it throws into relief the heartfelt, the painful, playful or pleasurable articulations of identity. To put it more clearly, I want to use eating and its associations in order to think about how the most ordinary of activities can be used to help us reflect on how we are connected to others, and to large and small social issues. This is again to attend to the immediacy of eating, and the ways in which that immediacy is communicated, mediated and can be put to use in thinking about culture. The adjective 'visceral' comes to mind: 'of the viscera', the inner organs. Could something as ordinary as eating contain the seeds of an extraordinary reflection, a visceral reaction to who and what we are becoming? In mining eating and its qualities might we glimpse gut reactions to the histories and present of the cultures within which we live? As Emily Jenkins writes in her account of 'adventures in physical culture', what if we were to go 'into things tongue first. To see how they taste' (5). In this sense, I want to plunder the visceral, gut levels revealed by that most boring and fascinating of topics: food and eating. In turn, I want to think about what bodies are and do when they eat. To take up the terms with which I started, eating both confirms what and who we are, to ourselves and to others, and can reveal new ways of thinking about those relations. To take the most basic of facts: food goes in, and then broken down it comes out of the body, and every time this happens our bodies are affected. While in the usual course of things we may not dwell upon this process, that basic ingestion allows us to think of our bodies as complex assemblages connected to a wide range of other assemblages. In eating, the diverse nature of where and how different parts of ourselves attach to different aspects of the social becomes clear, just as it scrambles preconceptions about alimentary identities. Of course, we eat according to social rules, in fact we ingest them. 'Feed the man meat', the ads proclaim following the line of masculinity inwards; while others draw a line outwards from biology and femininity into 'Eat lean beef'. The body that eats has been theorised in ways that seek to draw out the sociological equations about who we are in terms of class and gender. But rather than taking the body as known, as already and always ordered in advance by what and how it eats, we can turn such hypotheses on their head. In the act of ingestion, strict divisions get blurred. The most basic fact of eating reveals some of the strangeness of the body's workings. Consequently it becomes harder to capture the body within categories, to order stable identities. This then forcefully reminds us that we still do not know what a body is capable of, to take up a refrain that has a long heritage (from Spinoza to Deleuze to feminist investigations of the body). As Moira Gatens and Genevieve Lloyd argue in terms of this idea, 'each body exists in relations of interdependence with other bodies and these relations form a "world" in which individuals of all kinds exchange their constitutive parts -- leading to the enrichment of some and the demise of others (e.g. eating involves the destruction of one body at the same time as it involves the enhancement of the other)' (101). I am particularly interested in how individuals replay equations between eating and identity. But that phrase sounds impossibly abstracted from the minute instances I have in mind. From the lofty heights, I follow the injunction to 'look down, look way down', to lead, as it were, with the stomach. In this vein, I begin to note petty details, like the fact of recently discovering breakfast. From a diet of coffee (now with a milk called 'Life') and cigarettes, I dutifully munch on fortified cereal that provides large amounts of folate should I be pregnant (and as I eat it I wonder am I, should I be?3). Spurred on by articles sprinkled with dire warnings about what happens to women in Western societies, I search out soy, linseed and other ingredients that will help me mimic the high phytoestrogen diet of Japanese women. Eating cereal, I am told, will stave off depression, especially with the addition of bananas. Washed down with yoghurt 'enhanced' with acidophilius and bifidus to give me 'friendly' bacteria that will fight against nasty heliobacter pylori, I am assured that I will even lose weight by eating breakfast. It's all a bit much first thing in the morning when the promise of a long life seems like a threat. The myriad of printed promises of the intricate world of alimentary programming serve as an interesting counterpoint to the straightforward statements on cigarette packages. 'Smoking kills' versus the weak promises that eating so much of such and such a cereal 'is a good source of soy phytoestrogenes (isolfavones) that are believed to be very beneficial'. Apart from the unpronounceable ingredients (do you really want to eat something that you can't say?), the terms of the contract between me and the cereal makers is thin: that such and such is 'believed to be beneficial'? While what in fact they may benefit is nebulous, it gets scarier when they specify that 'a diet rich in folate may reduce the risk of birth defects such as spina bifida'. The conditional tense wavers as I ponder the way spina bifida is produced as a real possibility. There is of course a long history to the web of nutritional messages that now surrounds us. In her potted teleology of food messages, Sue Thompson, a consultant dietitian, writes that in the 1960s, the slogan was 'you are what you eat'. Then in the 1970s and 1980s, the idea was that food was bad for you. In her words, 'it became a time of "Don't eat" and "bad foods". Now, happily, 'we are moving into a time of appreciating the health benefits of food' (Promotional release by the Dairy Farmers, 1997). As the new battle ground for extended enhanced life, eating takes on fortified meaning. Awed by the enthusiasm, I am also somewhat shocked by the intimacy of detail. I can handle descriptions of sex, but the idea of discussing the ways in which you 'are reducing the bacterial toxins produced from small bowel overgrowth' (Thompson), is just too much. Gut level intimacy indeed. However, eating is intimate. But strangely enough except for the effusive health gurus, and the gossip about the eating habits of celebrities, normally in terms of not-eating, we tend not to publicly air the fact that we all operate as 'mouth machines' (to take Noëlle Châtelet's term). To be blunt about it, 'to eat, is to connect ... the mouth and the anus' (Châtelet 34). We would, with good reason, rather not think about this; it is an area of conversation reserved for our intimates. For instance, in relationships the moment of broaching the subject of one's gut may mark the beginning of the end. So let us stay for the moment at the level of the mouth machine, and the ways it brings together the physical fact of what goes in, and the symbolic production of what comes out: meanings, statements, ideas. To sanitise it further, I want to think of the mouth machine as a metonym4 for the operations of a term that has been central to cultural studies: 'articulation'. Stuart Hall's now classic definition states that 'articulation refers to the complex set of historical practices by which we struggle to produce identity or structural unity out of, on top of, complexity, difference, contradiction' (qtd. in Grossberg, "History" 64). While the term has tended to be used rather indiscriminately -- theorists wildly 'articulate' this or that -- its precise terms are useful. Basically it refers to how individuals relate themselves to their social contexts and histories. While we are all in some sense the repositories of past practices, through our actions we 'articulate', bridge and connect ourselves to practices and contexts in ways that are new to us. In other terms, we continually shuttle between practices and meanings that are already constituted and 'the real conditions' in which we find ourselves. As Lawrence Grossberg argues, this offers 'a nonessentialist theory of agency ... a fragmented, decentered human agent, an agent who is both "subject-ed" by power and capable of acting against power' ("History" 65). Elsewhere Grossberg elaborates on the term, arguing that 'articulation is the production of identity on top of difference, of unities out of fragments, of structures across practices' (We Gotta Get Out 54). We are then 'articulated' subjects, the product of being integrated into past practices and structures, but we are also always 'articulating' subjects: through our enactment of practices we reforge new meanings, new identities for ourselves. This then reveals a view of the subject as a fluctuating entity, neither totally voluntaristic, nor overdetermined. In more down to earth terms, just because we are informed by practices not of our own making, 'that doesn't mean we swallow our lessons without protest' (Jenkins 5). The mouth machine takes in but it also spits out. In these actions the individual is constantly connecting, disconnecting and reconnecting. Grossberg joins the theory of articulation to Deleuze and Guattari's notion of rhizomes. In real and theoretical terms, a rhizome is a wonderful entity: it is a type of plant, such as a potato plant or an orchid, that instead of having tap roots spreads its shoots outwards, where new roots can sprout off old. Used as a figure to map out social relations, the rhizome allows us to think about other types of connection. Beyond the arboreal, tap root logic of, say, the family tree which ties me in lineage to my forefathers, the rhizome allows me to spread laterally and horizontally: as Deleuze puts it, the rhizome is antigenealogical, 'it always has multiple entryways' compelling us to think of how we are connected diversely, to obvious and sometimes not so obvious entities (35). For Grossberg the appeal of joining a theory of articulation with one inspired by rhizomes is that it combines the 'vertical complexity' of culture and context, with the 'wild realism' of the horizontal possibilities that connect us outward. To use another metaphor dear to Deleuze and Guattari, this is to think about the spread of rhizomatic roots, the 'lines of flight' that break open seemingly closed structures, including those we call ourselves: 'lines of flight disarticulate, open up the assemblage to its exterior, cutting across and dismantling unity, identity, centers and hierarchies' (qtd. in Grossberg, We Gotta Get Out 58). In this way, bodies can be seen as assemblages: bits of past and present practice, openings, attachments to parts of the social, closings and aversion to other parts. The tongue as it ventures out to taste something new may bring back fond memories, or it may cause us to recoil in disgust. As Jenkins writes, this produces a fascinating 'contradiction -- how the body is both a prison and a vehicle for adventure' (4). It highlights the fact that the 'body is not the same from day to day. Not even from minute to minute ... . Sometimes it seems like home, sometimes more like a cheap motel near Pittsburgh' (7). As we ingest we mutate, we expand and contract, we change, sometimes subtly, sometimes violently. The openings and closings of our bodies constantly rearranges our dealings with others, as Jenkins writes, the body's 'distortions, anxieties, ecstasies and discomforts all influence a person's interaction with the people who service it'. In more theoretical terms, this produces the body as 'an articulated plane whose organisation defines its own relations of power and sites of struggle', which 'points to the existence of another politics, a politics of feeling' (Grossberg, "History" 72). These theoretical considerations illuminate the interest and the complexity of bodies that eat. The mouth machine registers experiences, and then articulates them -- utters them. In eating, we may munch into whole chains of previously established connotations, just as we may disrupt them. For instance, an email arrives, leaving traces of its rhizomatic passage zapping from one part of the world to another, and then to me. Unsolicited, it sets out a statement from a Dr. Johannes Van Vugt in San Francisco who on October 11, 1999, National Coming Out Day in the US, began an ongoing 'Fast for Equal Rights for persons who are gay, lesbian and other sexual orientation minorities'. Yoking his fast with the teachings of Ghandi and Martin Luther King, Dr. Van Vugt says he is fasting to 'call on you to choose love, not fear, and to do something about it'. The statement also reveals that he previously fasted 'to raise awareness and funds for African famine relief for which he received a Congressional commendation'. While personally I don't give much for his chances of getting a second commendation, this is an example of how the mouth machine closed still operates to articulate identities and politics to wildly diverging sites. While there is something of an arboreal logic to fasting for awareness of famine, the connection between not eating and anti-homophobic politics is decidedly rhizomatic. Whether or not it succeeds in its aim, and one of the tenets of a rhizomatic logic is that the points of connection cannot be guaranteed in advance, it does join the mouth with sex with the mouth with homophobic statements that it utters. There is then a sort of 'wild realism' at work here that endeavours to set up new assemblages of bodies, mouths and politics. From fasting to writing, what of the body that writes of the body that eats? In Grossberg's argument, the move to a rhizomatic field of analysis promises to return cultural theory to a consideration of 'the real'. He argues that such a theory must be 'concerned with particular configurations of practices, how they produce effects and how such effects are organized and deployed' (We Gotta Get Out 45). However, it is crucial to remember that these practices do not exist in a pure state in culture, divorced from their representations or those of the body that analyses them. The type of 'wild realism' that Grossberg calls for, as in Deleuze's 'new empiricism' is both a way of seeing the world, and offers it anew, illuminates otherly its structures and individuals' interaction with them. Following the line of the rhizome means that we must 'forcibly work both on semiotic flows, material flows, and social flows', Guattari goes on to argue that 'there is no tripartition between a field of reality, the world, a field of representation, the book, and a field of subjectivity, the author. But an arrangement places in connection certain multiplicities taken from each of these orders' (qtd. in Grossberg, We Gotta Get Out 48). In terms of the possibilities offered by eating, these theoretical and conceptual arguments direct us to other ways of thinking about identity as both digestion and as indigestible. Bodies eat into culture. The mouth machine is central to the articulation of different orders, but so too is the tongue that sticks out, that draws in food, objects and people. Analysed along multiple alimentary lines of flight, in eating we constantly take in, chew up and spit out identities. Footnotes 1. As Barbara Santich has recently pointed out, Lévi-Strauss's point was made in relation to taboos on eating totem animals in traditional societies and wasn't a general comment on the connection between eating and thinking (4). 2. The sponsors of the Hunger Site include 0-0.com, a search engine, Proflowers.com, and an assortment of other examples of this new form of altruism (such as GreaterGood.com which advertises itself as a 'shop to benefit your favorite cause'), and 'World-Wide Recipes', which features a 'virtual restaurant'. 3. The pregnant body is of course one of the most policed entities in our culture, and pregnant friends report on the anxieties that are produced about what will go into the future child's body. 4. While Châtelet writes that thinking about the eating body 'throws her into full metaphor ... joining, for example the nutritional mouth and the lover's mouth' (8), I have tried to avoid the tug of metaphor. Of course, the seduction of metaphor is great, and there are copious examples of the metaphorisation of eating in regards to consumption, ingestion, reading and writing. However, as I've argued elsewhere (Probyn, Outside Belongings), I prefer to focus on the 'work' (or as Le Doeuff would say, 'le faire des images') that Deleuze and Guattari's terms accomplish as ways of modelling the social. This is a particularly crucial (if here underdeveloped) point in terms of my present project, where I seek to analyse the ways in which eating may reproduce an awareness of the visceral nature of social relations. That said, and as my valued colleague Melissa Hardie has often pointed out, my text is littered with metaphor. References Brillat-Savarin, Jean-Anthelme. The Physiology of Taste. Trans. Anne Drayton. Penguin, 1974. Châtelet, Noëlle. Le Corps a Corps Culinaire. Paris: Seuil, 1977. Deleuze, Gilles. "Rhizome versus Trees." The Deleuze Reader. Ed. Constantin V. Boundas. New York: Columbia UP, 1993. Foucault, Michel. The Order of Things: An Archaeology of the Human Sciences. New York: Vintage, 1973. Gatens, Moira, and Genevieve Lloyd. Collective Imaginings: Spinoza, Past and Present. New York and London: Routledge, 1999. Grossberg, Lawrence. "History, Politics and Postmodernism: Stuart Hall and Cultural Studies." Journal of Communication Inquiry 10.2 (1986): 61-77. ---. We Gotta Get Out of This Place: Popular Conservatism and Postmodern Culture. New York and London: Routledge,1992. Le Doeuff, Michèle. L'Étude et le Rouet. Paris: Seuil, 1989. Jenkins, Emily. Tongue First: Adventures in Physical Culture. London: Virago, 1999. Probyn, Elspeth. Outside Belongings. New York and London: Routledge, 1996. ---. Sexing the Self. Gendered Positions in Cultural Studies. New York and London: Routledge, 1993. Santich, Barbara. "Research Notes." The Centre for the History of Food and Drink Newsletter. The University of Adelaide, September 1999. Thompson, Sue. Promotional pamphlet for the Dairy Farmers' Association. 1997. Tomlinson, John. Globalization and Culture. Oxford: Polity Press, 1999. Citation reference for this article MLA style: Elspeth Probyn. "The Indigestion of Identities." M/C: A Journal of Media and Culture 2.7 (1999). [your date of access] <http://www.uq.edu.au/mc/9910/indigestion.php>. Chicago style: Elspeth Probyn, "The Indigestion of Identities," M/C: A Journal of Media and Culture 2, no. 7 (1999), <http://www.uq.edu.au/mc/9910/indigestion.php> ([your date of access]). APA style: Elspeth Probyn. (1999) The indigestion of identities. M/C: A Journal of Media and Culture 2(7). <http://www.uq.edu.au/mc/9910/indigestion.php> ([your date of access]).

In my article, "A New Sound; a New Sensation: A Cultural and Literary Reconsideration of the Motorcar in Modernity" (Ryder), I propose that "a range of semiotic engines" may be mobilised "to argue that, in the first quarter of the twentieth century, the motorcar is received as relatum profundis of freedom". In that 2019 article I further argue that, as Roland Barthes has indirectly proposed, the automobile fits into a "highway code" and into a broader "car system" in which its attributes—including its architectural details—are received as signs of liberation (Barthes Elements, 10, 29). While extending that argument, with near exclusive focus on F. Scott Fitzgerald’s The Great Gatsby (1925) and with special reference to the hero’s Rolls Royce, I argue here that the automobile is offered as a sign of both conquest and destruction; as both dream machine and vehicle of nightmare. This is not to suggest that the motorcar was, prior to 1925, seen in absolutely idealistic terms. Nor is it to suggest that by the end of the first quarter of the twentieth century the automobile had been unequivocally condemned. As observed in my 2019 article for the Southern Semiotic Review, while The Wind in the Willows (1908) is the first novel written in English to deal with the deleterious effects of the motorcar, "it is [nonetheless] impossible to find a literary text from the early part of the twentieth century that flatly condemns the machine". So, from Gatsby’s emblematic "circus wagon" to narrator Nick Carraway’s equally symbolic "Dodge", I argue that the motorcar is represented by Fitzgerald as an emblem of both dreams and wreckage.The first motorcar noted in The Great Gatsby is the "old Dodge" belonging to Nick Carraway—the novel’s narrator and greatest dodger (Fitzgerald Great Gatsby, 17). Dreaming of success, and having declared himself restless, Nick claims to have come East to try his luck in the bond business (16). But, reflecting a propensity to dishonesty, the unreliable narrator (Abrams, 168) eventually reveals that at least one of the reasons for his migration East is to escape his emotional responsibilities to a girl "out West" (Fitzgerald Great Gatsby, 30); a girl to whom he continues to write letters signed "Love, Nick" (61). While these notions of being dodgy and dodging—and their connection to Carraway’s car—seem to have escaped the attention of commentators, several have nonetheless observed that the make suits its owner for another reason: a work-a-day mass-produced machine, the vehicle is surely a sign of the narrator’s conservatism. Tad Burness, for instance, notes that in the early twentieth century the Dodge was a make that particularly appealed to conservative and careful drivers (91). Certainly, the Dodge brothers’ advertising of the nineteen-twenties, which steadfastly emphasised staunchness and stability, reinforces this conclusion. The make, therefore, is entirely appropriate to Nick: a man who evades the vicissitudes of romance; who shuns excitement, who aligns himself with mainstream Midwestern values, who identifies more with the mechanical than with the human, and who, until the very end, fails to commit to the extraordinary. Apropos, in reviewing the manuscript of Gatsby, Keath Fraser records an exchange between Jordan Baker and Nick Carraway that was finally, and perhaps unfortunately, excised: "You appeal to me,” she said suddenly as we strolled away.“You’re sort of slow and steady ... you’ve got everything adjusted just right.” (Qtd. in Bloom, 67)To have been included at the end of the third chapter, Jordan’s assessment of Nick suggests that the narrator has over-tuned the cognitive machinery necessary to navigation through a social milieu to which he does not belong. While Fitzgerald may have felt this to be too blunt a narrative tool, the ‘slow and steady’ approach to life attributed to Nick in the finished novel clearly suggests that the narrator lives life by the manual.It may be argued, then, that while ostensibly facilitating a new start and an associated desire for upward social mobility, Nick’s old Dodge symbolises a perfunctory approach to the business of living, a shabby escape from a "tangle back home", and an escape from self (Fitzgerald Great Gatsby, 61). Certainly, it represents no "on the road" conquest. Indeed, Nick’s clinical and mechanical approach to life comes close to ruining him. Short of his identification with Gatsby at the end—and the subsequent telling of a tragic tale—Nick is an archetypal loser. While claiming to identify with the "racy, adventurous" feel of New York (59), his instinct is to fall back on "interior rules that act as brakes on [his] desires" (61). He therefore fails to connect with Jordan Baker—his racy and attractive would-be lover, herself named after the Jordan Playboy automobile: the "first car to be marketed on emotional appeal alone" (Heimann and Patton, 14). So, it turns out that Nick is one of life’s "rotten drivers" (Fitzgerald Great Gatsby, 60)—an accusation he ironically levels at Jordan Baker who eventually tackles him on this point:"You said a bad driver was only safe until she met another bad driver? Well, I met another bad driver, didn’t I? I mean it was careless of me to make such a wrong guess. I thought you were rather an honest, straightforward person." (154)As Fraser has pointed out, the mechanical and shifty Nick is far from honest (Bloom, 68). Rather than achieving any sort of emotional consummation, his already muted desires idle, misfire, or stall. Declaring himself to be "one of the few honest people that [he has] ever known" (Fitzgerald Great Gatsby, 154), Nick’s self-deception is, from the outset, complete. Left without the stimulus of the hero, one wonders if perhaps Nick might become a George B. Wilson.Despite his dream of pecuniary success (something shared with Nick Carraway), garage proprietor George B. Wilson is impoverished by the automobile. A dissolute dealer in second-hand machines, this once-handsome but "spiritless man" (Fitzgerald Great Gatsby, 33) has worked for years on scant margins. James Flink notes that dealers in used automobiles had a particularly hard time in the mid to late 1920s when profits on sales were very slight (144). The fact that Wilson is a second-hand car dealer also reinforces that everything else in his life is second-hand: built on the enterprise of others, his dream is second hand; his premises are second-hand; even his wife is second-hand. And, of course, he himself is used. Fitzgerald, then, is at pains to highlight the cultural meaning of the common or inferior car. Indeed, in the dark recesses of Wilson’s garage—which itself rests precariously on the edge of a wasteland under the faded and failed eyes of Doctor T. J. Eckleburg—sits a "dust-covered wreck of a Ford" (Fitzgerald Great Gatsby, 33). Emblematic of the garage proprietor’s broken dreams, Wilson’s psychic paralysis is variously foregrounded—principally by the broken car. Here we have nothing less than Heidegger’s das Gestell: the mechanised consciousness as discussed in his essay "The Question Concerning Technology" (in Krell, 227). Significantly, only automobiles elicit a spark of interest from Wilson—but the irony, as suggested above, is that these are signs of the technical spirit to which he has so utterly acquiesced.It is often, if not always, the case in Gatsby that automobiles signpost derailed agency and, therefore, broken dreams. After all, Gatsby’s own death and funeral are foreshadowed through the automobile. In the first chapter, for example, Nick tells his cousin Daisy that "all the cars in Chicago have the left rear wheel painted black as a mourning wreath" for her (Fitzgerald Great Gatsby, 22). More portentously, during Nick and Gatsby’s drive to Astoria, "a dead man" passes the hero’s Rolls-Royce "in a hearse heaped with blooms" (68). While Myrtle’s death and Gatsby’s murder are contemporaneously suggested, in this emblematic tableau Gatsby’s Rolls-Royce is also overtaken by a limousine—and so the final chapter’s depressing "procession of three cars" is subtly anticipated (153). A "horribly black and wet" motor hearse bears Gatsby’s corpse to the cemetery while the narrator arrives with Gatsby’s father and the minister in a limousine. Then come the servants and the postman in Gatsby’s yellow station wagon. That the yellow and black cars are so incongruously and so tragically juxtaposed is a structurally and semantically significant feature of the text. The yellow car that once bore cheerful guests to Gatsby’s parties now follows the black hearse—the novel’s ultimate and, arguably, most awful death car. Thus, Fitzgerald presents us with one last reminder that, corrupted by our materialistic drives, our dreams wither and die; that there is, in the end, no magic.As Robert Long points out, however, the manuscript of Gatsby confirms that Fitzgerald had originally intended such foreshadowing to be much more obvious. For instance, in the manuscript, when Gatsby drives Nick to New York he declares his car to be "the handsomest in New York" and that he "wouldn’t want to ride around in a big hearse like some of those fellas do" (Long, 193). Further confirmation of Fitzgerald’s determination to mute the novel’s funereal symbolism is provided in chapter two when, along with the word "sepulchrally", the phrase "reeks of death" is crossed out (Long, 194). As published, then, the automobile travels much more subtly in The Great Gatsby. While a ghostly machine turns up to the hero’s house shortly after the funeral, the end of the road for Nick is suggested when he sells his plain old Dodge to a plain old grocer (Fitzgerald Great Gatsby, 157-158).The counterpoint to Nick’s old Dodge is, of course, Gatsby’s magnificent Rolls Royce: literature’s ultimate dream car. C.S. Rolls knew very well that his automobile was the new haute couture of the privileged. In his famous article on motorcars in the 1911 edition of Encyclopaedia Britannica, he declares the upmarket machine to be "the private carriage of the wealthier classes to be used on all occasions" (223). To set it apart from competitors, the Rolls Royce not only offered an extraordinarily robust and responsive chassis, but boasted bodywork hand-crafted by a range of highly skilled artisans. W.A. Robotham writes that "one of the more fascinating aspects of Rolls-Royce car production in the twenties was the manufacture of the body at the many coachbuilding establishments that existed in London, the provinces, and Paris" (14). Once an order for a chassis was placed, an appointed carrossier would prescribe and detail coachwork and agonise over every internal appointment. With its "interior of glittering plate glass and rich morocco", the unnamed machine that so hopelessly besots the Toad in the third chapter of The Wind in the Willows is undoubtedly the result of such a special order—and seems likely to have goaded Fitzgerald into a fit of imitation (Grahame, 30). Apposite to a novel that contrasts dream and reality and pertinent to the near nonchalant agency of its wraithlike, almost ethereal, hero, Gatsby’s car is a cream-yellow Rolls Royce: a Silver Ghost. When C.S. Rolls conceived the model, he wrote: "the motion of the car must be absolutely silent. The car must be free from the objectionable rattling and buzzing and inconvenience of chains. ... The engine must be smokeless and odourless" (Robson, 27). Reflecting its whisper-quiet locomotion and its extensive use of silver, nickel, and aluminium plating, Rolls’s partner Claude Johnson gave the model its perfect name. Manufactured between 1906 and 1925, the Silver Ghost was the automobile of choice for F. Scott Fitzgerald himself. In 1922, the year in which Gatsby is set, Scott and his wife Zelda owned a second-hand Silver Ghost which they drove, with much joy, between Great Neck and New York. Here, then, lies one of those rare and fortuitous connections between one’s personal drives and one’s work; really, the hero of Fitzgerald’s third novel could have no other motorcar.Like the machine he drives, and in keeping with Roland Barthes’ idea that automobiles are somehow "magical" (Mythologies, 88), Gatsby would appear to have arrived from the heavens. Ghost-like, he glides in and out of the narrative and is, moreover, ineluctably associated with silver. He has pursued silver for much of his life and is, on numerous occasions, specifically identified with this powerful symbol of privilege and betrayal. While Nick finds him "regarding the silver pepper of the stars" (Fitzgerald Great Gatsby, 31), later the "pale", wraithlike hero wears a "silver shirt" (80). So much the object of Gatsby’s yearnings, along with Jordan Baker, Daisy Buchanan is likened to a "silver idol" (105), has a "voice full of money", and wears a hat of "metallic cloth" (109). A trophy held in hopeless memory, Daisy may be said to be one of an extensive collection of enchanted objects beheld and worshipped by an all-too-flawed hero—but while Fitzgerald’s numerous references to silver undoubtedly highlight a double-edged significance, it is nonetheless suggestions of glamour that first strike us. Early in the novel, then, aside from the portentous foreshadowing of disasters to come, Gatsby’s car emerges as a powerful archetype: an image coupled with enormous emotive significance (Jung, 87); a sign of uncompromised and near-miraculous opulence. Terraced with windshields and sporting a green leather interior, his magnificent cream-yellow Rolls Royce is "bright with nickel" (a very expensive plating used for Rolls Royce radiators) and is "swollen here and there in its monstrous length with triumphant hat-boxes and supper boxes and tool boxes" (Fitzgerald Great Gatsby, 64). Fitzgerald’s parataxis here seems to encourage breathless awe at the near obscene luxury of the vehicle, yet the depiction is historically accurate.In an Autocar article of 1921 there appears a closely-annotated plan of a two-seater Rolls Royce. Numerous fittings are noted: food lockers, tool cupboards, hot-and-cold water-locker, wash-basin compartment, spares cupboard, kodak photography compartment, cooking utensil compartment, suit and dressing cases, spare accumulator compartment, and recess for spare petroleum tins (Garnier and Allport, 50). Like Toad’s, Gatsby’s chimerical car is undoubtedly the creation of a carrossier. Its standard of appointment, moreover, suggests royal status. Since the Rolls-Royce is an English car, its presence in America, where it was manufactured under licence for a time, also points to a desire to recapture something left behind. This, as all readers of Fitzgerald will know, is a major thematic thread in Gatsby. To be explored in a forthcoming article, the relationship between this theme of "backing up" (that is, recapturing the past) and representations of the motorcar in the novel is profound, but for the moment I focus on the Silver Ghost as a sign of Gatsby’s outrageous aristocratic pretensions. Perhaps an expression of Fitzgerald’s own fantasy that he wasn’t the son of his parents at all, but the child of a world-ruling king, Gatsby claims to have lived "like a young rajah in all the capitals of Europe" (Fitzgerald Great Gatsby, 65). If not actually a Rolls-Royce-loving rajah, Gatsby certainly lives like a king and even signs himself "in a majestic hand" (47). Indeed, in these senses and more, the hero is "circus master" and performer par excellence.As a letter from Fitzgerald to Maxwell Perkins tells us, Petronius’s Satyrica furnished one of several alternative titles for Gatsby (Fitzgerald Letters, 169). Pointing to a delight in comedic hedonism, "Trimalchio in West Egg" was one of several titular options entertained by Fitzgerald (Gatsby is actually referred to as Trimalchio at the start of the novel’s seventh chapter) and so it is fitting that Brian Way declares Gatsby’s Rolls Royce to be "not so much a means of transport as a theatrical gesture"—one commensurate with the hero’s "non-stop theatrical performance" (Way in Bloom, 102). Similarly, in their 2019 article "Comfortably Cocooned: Onboard Media and Sydney’s Ongoing Gridlock", Richardson and Ryder argue that the automobile is far greater than the sum of its collective parts. In a similar vein, Leo Marx writes that Gatsby has about him a "gratifying sense of a dream about to be consummated" and argues that the hero’s dream car is one of many objects in the novel that speak to Gatsby’s attempt to locate, in the real world, the stuff of unutterable visions (Marx, 77). As "circus wagon" (Fitzgerald Great Gatsby, 109), the machine also makes a substantial contribution to Fitzgerald’s comedy of the excess: cars driven by clowns at circuses stereotypically seem to operate according to a set of physical laws distinct from those governing the real world. However, with its "fenders spread like wings" (67), the hero’s car seems destined to fly. But, like Daisy’s white roadster, a machine that ironically bespeaks innocence and purity while sitting portentously "under … dripping bare lilac-trees" (81), Gatsby’s machine—one of the most heavenly automobiles in literature—is also literature’s most famous death car. While, in the end, the make of the killing machine is not spelled out for us, we may nonetheless be sure that it is Gatsby’s ever-so-aptly owned Silver Ghost. After the dreadful accident in the seventh chapter, the fender of the hero’s carefully hidden open car is in need of repair. That the death car is an open one is highlighted for us before the accident, when Gatsby feels the pleated leather seats of the machine that will mow Myrtle down. The point is reinforced in chapter eight, after the accident, when Gatsby orders that his open car not be taken out. Moreover, while automobile upholstery specification varied in the nineteen-twenties, open cars generally had pleated leather seat cushions while mohair or broadcloth featured in closed tourers. This, too, narrows down the options confronting readers. Finally, the focus on the Rolls Royce’s great fenders (these are referred to at least three times before Myrtle is killed) also establishes a clear connection between the calamity and Gatsby’s "winged" Rolls. And, finally, there is the crucial matter of the ambiguous paintwork.Nick tells us that Gatsby’s Rolls-Royce is a "rich cream colour" (64) while Mavro Michaelis claims that the death car is "light green" (123). Another witness to the accident claims that the vehicle involved is "a yellow car"; "a big yellow car" (125). In fact, they are all right. Like Gatsby himself, his motorcar suggests one thing at one time and another at another. From about the mid-nineteen-tens, Rolls-Royce painted a good many Silver Ghosts a rather uncertain cream-yellow and, in fading light, the lacquer betrays a greenish hue. We remember that the party drives "towards death through the cooling twilight" (122); that Myrtle runs out "into the dusk"; and that the death car comes "out of gathering darkness" (123). While an earlier 1914 model, there is an excellent example of this ambiguous colour used on a Silver Ghost in Turin’s Museo dell’automobile. Finally, of course, the many references to ‘ghosts’ and to ‘silver’ connected with both the hero and Daisy Buchanan cannot be considered accidental. In one of modern literature’s greatest novels, then, behind the dream of the automobile falls the depressingly foul dust of betrayal and death.ReferencesAbrams, Meyer H. A Glossary of Literary Terms. Fort Worth: Harcourt Brace Jovanovich, 1957/1993.Barthes, Roland. Elements of Semiology. Trans. A. Lavers. NY: Hill and Wang, 1964/1977.———. Mythologies. Trans. A. Lavers. NY: Hill & Wang, 1957/1974.Bloom, Harold, ed. F. Scott Fitzgerald’s The Great Gatsby: Modern Critical Interpretations. NY: Chelsea House, 1986.Burness, Tad. Cars of the Early Twenties. NY: Galahad, 1968.Fitzgerald, F. Scott. The Great Gatsby. London: The Folio Society, 1926/1968.———. The Letters of F. Scott Fitzgerald. Ed. A. Turnbull. London: The Bodley Head, 1964.Flink, James. The Car Culture. Mass.: MIT Press, 1975.Garnier, Peter, and Warren Allport. Rolls Royce: From the Archives of Autocar. London: Hamlyn, 1978.Grahame, Kenneth. The Wind in the Willows. 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"A New Sound; A New Sensation: A Cultural and Literary Reconsideration of the Motorcar in Modernity." Southern Semiotic Review 11 (2019). 1 Mar. 2020 <http://www.southernsemioticreview.net/wp-content/uploads/2019/11/Ryder_Issue-11_1_-2019-SSR.pdf>.