Dissertations / Theses on the topic 'Travel – Marketing'
To see the other types of publications on this topic, follow the link: Travel – Marketing.
Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles
Consult the top 50 dissertations / theses for your research on the topic 'Travel – Marketing.'
Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.
You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.
Browse dissertations / theses on a wide variety of disciplines and organise your bibliography correctly.
1
Gaškaitė, Giedrė. "Įmonės „Stoke Travel” internetinio marketingo priemonės." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2013. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2013~D_20130620_113443-95197.
Full textAbstract:
Bakalauro baigiamajame darbe nagrinėjamos įmonės „Stoke Travel” interentinio marketingo priemonės. Pagrindinis tyrimo tikslas, aptarus internetinio marketingo priemones teoriniu požiūriu ir atlikus anketinę apklausą, bei interviu, ištirti kaip respondentai vertina įmones naudojamas internetinio marketingo priemones, bei pasiūlyti įmonei tinkamiausias interentinio marketingo priemones.In this Bachelor’s Degree Work companies “Stoke Travel” Internet marketing tools are analyzing. The main objective is after researching theoretical background of the subject to conduct a survey and interview to find out companies internet marketing tools dimension, their clients internet use peculiarity and clients evaluation to the companies used internet marketing tools.
2
Conocimiento, Dirección de Gestión del. "Journal of Travel & Tourism Marketing." Taylor & Francis Group, 2004. http://hdl.handle.net/10757/655346.
Full text
3
Stanislav, Michal. "Marketingová strategie CK Travel Support." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113552.
Full textAbstract:
The first theoretical part of the work describes in general tourism, terminology and briefly the historical development of tourism. The second theoretical part is focused on marketing, marketing researches, marketing mix 8 P, segmentation of the market, marketing instruments and marketing strategies. The practical part is given to analysis of the travel agency Travel Support taking Czech fisherman to Norway, then to analysis of its market environment, to analysis of its target group, to analysis of competition and of previous marketing and communication strategy. SWOT analysis is made up on the grounds of these researches. Particular, concrete recommendations building the new marketing strategy for next two years were defined according to the founded results.
4
Dietrich, Dave. "Pernova: A travel industry business plan." CSUSB ScholarWorks, 2001. https://scholarworks.lib.csusb.edu/etd-project/1903.
Full textAbstract:
The travel and tourism industries are today facing unprecedented challenges in coping with emerging technology paradigms. Consequently, reengineering traditional travel business models is necessary. Internet technologies coupled with increasingly complex software applications and information structures are distracting travel companies from the strategic elements of providing values to travelers.
5
Chen, Wei. "Travel agency marketing : a study of Changsha, China." Thesis, University of Derby, 2003. http://hdl.handle.net/10545/323788.
Full textAbstract:
This thesis constitutes an explication of tourism marketing in P.R. China. It identified the predominant factors at influence the marketing operations of Chinese travel agencies and explored the marketing mix approaches adopted by them. By studying Changsha, the research revealed that tourism marketing in China is a complex phenomenon. The great geographical and cultural distances mean the marketing theories, which are widely utilized in western countries, could have different effects on the oriental developing country. An even more important distinction is that China is a socialist country but the reforms have begun to introduce the capitalistic market economy from the end of 1970' s. Central government protected the travel agency market and significantly influenced the business for 20 years. The marketing concept is a new idea for Chinese entrepreneurs in tourism industry, therefore they are learning to utilize the tool to achieve their goals. With China's entry into the WTO (World Trade Organisation) at Nov. 2001, it meant that every travel agency in China would face the new challenges and opportunities in a free market environment. Based on a combination of research methods with semi-structured interviews, observations and the review of secondary data, the research provides a picture of the current market situation of the Changsha travel agency industry. It reveals that the role of Chinese travel agencies is larger than that of those in western countries. Travel agencies in Changsha work as the organiser, retailer, educator and advocator in the industry. They have begun to use the integrated marketing mix tools to maintain their marketing share and keep on improving their management and technical skills.
6
Morsy, Nermin. "Internal marketing : a HRM-marketing nexus - the case of a global travel company." Thesis, University of Strathclyde, 2011. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=17061.
Full textAbstract:
There is widely acknowledged interest and recognition of the importance of internal marketing as a management approach that provides a systematic framework for managing employees towards a market orientation by aligning external marketing objectives with the internal capabilities of the organization. It is reasonable to expect that the concept has a clear meaning and a related body of empirical findings. However, marketing scholars have not agreed upon a single, common definition of internal marketing. The extant literature on internal marketing contains a variety of interpretations in relation to the domain of internal marketing, its aims and its focus. Therefore, much of the knowledge available is mainly derived from normative work as the proportion of empirical studies remains limited. Internal marketing practice remains limited, probably because of the lack of a proper underlying philosophy as well as the mixed evidence relating to implementation. This study proposes a conceptual framework which seeks to define the domain of the internal marketing concept, together with its’ antecedents and consequences. The subject of internal marketing is investigated within the context of tourism as a unique service industry in which there is a high level; of contact between customers and employees and where internal programmes aimed at employees have value to complement external programmes targeted at customers. A qualitative case study of one of the leading travel firms in UK from an employment perspective is used to shed light on the unique culture that underlies internal marketing practices, how internal marketing is practiced in reality, the way in which it affects both internal and external aspects of the organisation The findings highlight the importance of organisational culture and the manner in which culture underpins effective internal marketing within a business context. Internal marketing practices are shown to be vital in building and sustaining a people- and service-orientated culture throughout the organisation. The organisational managerial approach appears to have considerable consequences for an internal marketing programme as well as for the employees’ performance which, in turn, will affect customer satisfaction.
7
Laing, Jennifer H., and Jennifer Laing@BusEco monash edu au. "EXTRAORDINARY JOURNEYS: MOTIVATIONS BEHIND FRONTIER TRAVEL EXPERIENCES AND IMPLICATIONS FOR TOURISM MARKETING." La Trobe University. School of Business, 2006. http://www.lib.latrobe.edu.au./thesis/public/adt-LTU20070516.142914.
Full textAbstract:
Tourists are now visiting some of the most remote and amazing places on Earth, travelling to �frontiers� on journeys that are psychological and emotional as well as geographical or physical. These extraordinary journeys to the Poles, the peaks of the highest mountains in the world, harsh deserts and even outer space test both physical and mental endurance and can be characterised as �unique� even in the current era. Travelling largely without the aid of a commercial tour operator or guide, the frontier traveller usually invests a great deal of time and resources in their travel experience, often with the assistance of sponsorship, and generally takes part in an extensive and arduous preparation period in their quest for the extraordinary. While the search for new and unique tourism destinations and experiences appears to be relentless in this post-modern era, the frontier traveller appears to be searching for the �authentic� beyond the �tourist bubble,� both in relation to self and setting. These frontier �trailblazers� are already being followed by guided adventure tourists and some of the former are supplementing their incomes and funding their own travel by leading tours or guiding others to the frontier. Studying the extraordinary experiences of the frontier traveller could therefore provide us with a glimpse of the future of travel, although likely to occur in a more structured and less risky guise. Uncovering the motivations for this form of travel will also assist with future marketing of these experiences, including elements of the marketing mix such as product development and promotion.
This thesis examines the motivations behind frontier travel and considers the implications of the findings for tourism marketing. Unstructured, long interviews with 37 individuals were used to uncover the motivations behind these experiences, supplemented by content analysis of narratives produced by frontier travellers, encompassing 50 autobiographies, two online diaries and online interviews with two individuals. The interview participants were largely selected through purposive sampling, in that they were screened as fitting the criteria of a past or potential frontier traveller before being interviewed. They were predominantly born and living in Australia, the United Kingdom and the United States, and 29 of the 37 individuals were male. Ages of participants ranged from 24 to 60 years of age. Interviews continued until saturation of categories of motivation had been reached. Texts were mainly located through searches of bookshops and libraries, including the author�s personal library. A qualitative methodological approach was chosen in order to provide rich data and allow the researcher to enter the world of the frontier traveller. An interpretive paradigm based on a constructivist paradigm underpinned this study, with an ontological stance based on multiple realities and an epistemological position where participants and myself as the researcher created understandings. The methodology outlined above was consistent with this position and was designed to identify different constructions of the data and seek consensus, where possible. The literature on motivations provides a complex plethora of theories and models, many of which contradict each other, so a principal objective of this study was to work from first principles, grounding a theory of motivations pertaining to frontier travel experiences in the data, rather than seeking to test out a pre-existing model or theory.
Overall, the research findings show that motivations for frontier travel can be analysed under the broad heading of �adventure,� which is composed of a variety of sub-motives such as achievement and competence, challenge, thrill-seeking and sensation, ego, dreams or fantasies, self-actualisation, cognizance (exploration/discovery), freedom/escape motives (autonomy), isolation and solitude, spirituality, camaraderie and communitas, authenticity, prestige (external rewards), pro-social motives and a love of nature and wilderness. Risk or danger is an element of these experiences and feeds into many of the motivations identified in this study. A theory of motivations behind frontier travel experiences has been developed, covering intrinsic and extrinsic motivations, as well as achievement-motivated behaviour. Pre-travel influences and inspirations such as literature, cinema, visual stimuli, childhood games, heroes and mentors, family influences and educative influences are also considered with respect to their effect on motivational behaviour. An exploratory typology was then developed for frontier travellers, based on common motivations, which might be used to segment the market. Four basic types have been identified and labelled or categorised as �Seekers of Truth,� �Enlightened Explorers,� �Concerned Elitists,� and �Freedom Seekers.� Key motivations behind specific frontier travel experiences have also been identified.
Each frontier traveller will exhibit some, but not all, of the motivations highlighted in this study. Segmenting the market on the basis of motivations may therefore be a difficult, if not impossible task. However, marketers could use the information unearthed during this study in the marketing mix to develop new products aimed at satisfying some of the key motivations and use the findings as themes to be highlighted in promotional literature such as brochures and websites. This thesis also argues that the study of travel motivations in the future would be better served by considering motivations behind market niches such as frontier travel, rather than attempting to develop a comprehensive theory of motivations covering the whole travel industry.
8
Jaatinen, Salla, and Laura Aho. "Recommendations’ and preferences’ impact on online travel purchases : A quantitative study investigating Instagram influencers’ travel recommendations and consumers’ travel preferences effect on online travel purchases." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-48272.
Full textAbstract:
Quantitative data analysis revealed that out of the two proposed hypotheses, consumers’ travel preferences have a positive effect on online travel purchases, while Instagram influencers’ travel recommendations did not have a positive effect on consumers’ online travel purchases. Despite that, male respondents experienced travel recommendations to be more influential than their own travel preferences when purchasing travel. However, the results indicate that there is a need for further research.
9
Nordlöf, Jessica, Matilda Svensson, and Emily Frost. "Relationship Marketing in the Travel Industry : A Two Sided Perspective." Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-11560.
Full textAbstract:
The purpose of this thesis is to analyze how Stockholm based travel agencies understand and use relationship marketing and how it is perceived by customers.
Relationship marketing is defined by Grönroos as a building of relationships with customers to achieve mutual benefits. Four main objectives of relationship marketing were used to contextualise the term: service quality, personalisation, differentiation, and communica-tion.In order to answer the purpose, the authors have chosen to interview three travel agen-cies that focus on offering tailor made travel for different target groups. Sampling was used to find these travel agencies, as the total number of travel agencies in the Stock-holm area is too large to interview. Also, customers who have travelled with two of the travel agencies were interviewed. Further, several theoretical frameworks are presented in order to provide the reader with a view of relationship marketing, and were used in the design and the questions asked both companies and customers.
From the interviews with the companies it was found that all of them have different views of what relationship marketing is, and that they have different ways of imple-menting it. The views of relationship marketing differ from building a strong brand im-age to managing actual relationships with customers.
The main efforts of relationship marketing that the companies are involved in are delivering personalized travel and high service quality to customers.It was found in the interviews with customers that their view on what makes good ser-vice is similar to that of company views. What is most important to customers is that the perceived quality matches, or exceeds, the experienced one. There are several things that companies can do to attract and retain customers including having rewards clubs, sending out a moderate amount of newsletters, and providing a personal seller for customers.
10
Conocimiento, Dirección de Gestión del. "Guía de acceso para Journal of Travel & Tourism Marketing." Taylor & Francis Group, 2021. http://hdl.handle.net/10757/655346.
Full text
11
Verstraeten, Jean-Benoit Pierre Joel Vincent. "Practices in social media in the travel education business." reponame:Repositório Institucional do FGV, 2014. http://hdl.handle.net/10438/13137.
Full textAbstract:
Submitted by Jean-Benoit Verstraeten (jbverst@gmail.com) on 2015-01-27T15:12:07Z
No. of bitstreams: 1
THESIS FGV.pdf: 1227969 bytes, checksum: 81f0407b5b718759bffc165cead3f2f8 (MD5)Approved for entry into archive by Luana Rodrigues (luana.rodrigues@fgv.br) on 2015-01-28T17:12:54Z (GMT) No. of bitstreams: 1 THESIS FGV.pdf: 1227969 bytes, checksum: 81f0407b5b718759bffc165cead3f2f8 (MD5)
Made available in DSpace on 2015-01-28T17:25:48Z (GMT). No. of bitstreams: 1 THESIS FGV.pdf: 1227969 bytes, checksum: 81f0407b5b718759bffc165cead3f2f8 (MD5) Previous issue date: 2014-12-19
Practices in Social media refers to the view or perception of a brand not only based on its offerings and services, but also on its values and culture as perceived primarily by consumers. Organizations may utilize brand image to accomplish its goals or objectives by structuring an image that is interesting and acceptable to customers. In recent years, one of the ways that organizations consistently market or advertise their brand involves social media. The objective of this research study is to explore what are the practices in social media in the travel education business. To obtain data, the researcher interviewed people from 6 travel education firms and collated information about the topic from existing primary and secondary sources. The researcher conducted the research to determine practices in social media marketing as they apply in the tourism and education sectors. Based on the data obtained by the researcher, practices in social media marketing include the utilization of social media platforms with a widespread international reach such as Facebook, Twitter, Instagram, and YouTube. Another strategy is to constantly post updates that are not only interesting but also informational about the products and services offered by a brand or organisation. Companies or organizations must also interact with customers or clients online in order to maintain the latter’s interests in the former’s offerings and services. Customer engagement is one of the reasons why customers opt to follow firms online through social media. The research study also reveals other advantages and benefits of social media that constitute best practices such as the conversion of non-customers to customers, increased media presence to boost popularity, the effective communication of organisational goals and objectives, and the formation of a good relationship with customers. Organisations may also use tourist created content (TCC) and other types of user-generated content to guide decision-making in product development.
Praticas na midia social se refere a vista ou a percepcao de uma marca nao so com base em suas ofertas e servicos, mas tambem sobre seus valores e cultura como percebido principalmente pelos consumidores. As organizacoes podem utilizer a imagem que é interessante e aceitavel para os clients. Nos ultimos anos, uma das formas que as organizacoes de forma consistente comercializar ou publicitar a sua marca envolve midias sociais. O ojetivo deste estudo é explorer quais sao as praticas de midia social no negocio de educacao de viagens. Para obter os dados, a pesquisadora entrevistou pessoas de seis empresas de educacao de viagens e cotejadas informacoes sobre o tema a partir de fonts primarias e secundarias existentes. O pesquisador conduziu a pesquisa para determiner praticas de marketing de midia social em que se aplicam nos sectores do turismo e educacao. Com base nos dados obtidos pelo pesquisador, as praticas de marketing de midia social incluem a utilizacao de plataformas de midia social com um alcance internacional generalizada tipo Facebook, Twitter, Instagram e YouTube. Outra estratégia é para postar constantemente as atualizações que não são apenas interessante, mas também informativo sobre os produtos e serviços oferecidos por uma marca ou organização. As empresas ou organizações devem também interagir com os clientes ou clientes on-line, a fim de manter os interesses deste último em ofertas e serviços da ex. O envolvimento do cliente é uma das razões por que os clientes optam por seguir as empresas on-line através da mídia social. A pesquisa também revela outras vantagens e benefícios da mídia social que constituem as melhores práticas, tais como a conversão de não-clientes para os clientes, o aumento da presença da mídia para aumentar a popularidade, a comunicação eficaz das metas e objetivos organizacionais, bem como a formação de um bom relacionamento com os clientes. As organizações também podem usar turístico criado conteúdo (TCC) e outros tipos de conteúdo para orientar a tomada de decisão no desenvolvimento do produto gerado pelo usuário.
12
Harrison-Hill, Tracey, and n/a. "Implications of Long Haul Travel on the Marketing of International Tourism." Griffith University. School of Tourism and Hotel Management, and School of Marketing and Management, 2001. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20060104.134512.
Full textAbstract:
Tracking studies conducted by the Australian Tourist Commission (ATC) over the last decade have revealed that Australia has a high ranking as a desired destination among US residents. However prior to the peaked effect of the Olympics, this desire had not translated into increasing numbers of visitor arrivals from the US. As travel to Australia from the US is time consuming and involves extremes of physical distance, it would be to Australia's advantage to understand better the dimensions and ramifications of long haul travel with regard to destination choice. This thesis has two objectives: to assess the extent to which a destination being a long haul from its target market affects the choice of this destination; and to consider the marketing implications of the above with a focus on the selection of Australia, as compared to competitive destinations, by the US holiday market. Data were collected from two samples: the West Coast of the US and the East Coast of Australia. The instrument for the US sample collected information on the respondents' choice set structure, attribute importance in selecting a long haul destination, perceptions of the long haul destinations of Australia and Italy, and sociodemographics. The instrument for the Australian sample collected information on the respondents' choice set structure, attribute importance for both long haul and short haul destination selection, perceptions of the long haul destination of the US and the short haul destination of New Zealand, and sociodemographics. This data were then used to test nine hypotheses designed to give insight into the research objectives. The results indicate that tourists place differing degrees of importance on attributes of a long haul destination as compared to a short haul destination for a vacation. It also demonstrates that tourists' perceptions of the distance to destinations are often highly inaccurate and that this inaccuracy is related neither to actual distance nor choice set placement. The cognitive distance is however directly related to perceptions of cost of travelling to the destination. A conundrum was also established in that the distance to Australia was overestimated and related positively with the choice of the destination. Yet at the same time the overestimation led to increasing perceptions of cost, travel time and risk, which indirectly had a negative impact on the choice of the destination. This far-off allure was not evident for the equidistant competitor, Italy, where the cognitive distance was underestimated. It was also found US respondent's place differing importance on the attributes they seek in a long haul destination as compared to the Australian respondents. Notably, the US market places a significantly higher importance on distance, even though their estimation of the distance between Australia and the US did not differ from the Australian estimate. Marketing implications for Australia as a long haul destination were then considered with an emphasis on redefining vacation distances in tourists' minds without relinquishing the far-off allure. The relationship between cognitive distance and perceptions of cost and time in comparison to competitors were driving the need for redefining distance. Emphasis was placed on delivering information to tourists during their decision process when their involvement and information processing was highest. Direction was also given for future research that would be useful for travel marketers in gaining additional insight into their long haul target markets.
13
Kressner, Josephine D. "Leveraging targeted marketing data in travel demand modeling: validation and applications." Diss., Georgia Institute of Technology, 2014. http://hdl.handle.net/1853/51870.
Full textAbstract:
To date, the collection of comprehensive household travel data has been a challenge for most metropolitan planning organizations (MPOs) and state departments of transportation (DOTs) due mainly to high costs. Urban population growth, the expansion of metropolitan regions, and the general unwillingness of the public to complete surveys conflict with limited public funds. The purpose of this research is to leverage targeted marketing data, sometimes referred to as consumer data or just simply marketing data, for travel demand modeling applications. This research reveals a first step in exploring the use of targeted marketing data for representing population characteristics of a region.
Four studies were completed: an aggregate validation, a household-level validation for hard-to-reach population groups, an airport passenger model, and a residential location choice model. The two validation studies of this work suggest that targeted marketing data are similar to U.S. Census data at small geographic levels for basic demographic and socioeconomic information. The studies also suggest that the existing coverage errors are at least similar, if not lower than, the levels of those in household travel surveys used today to build travel demand models. The two application studies of this work highlight the benefits of the targeted marketing data over traditional household travel surveys and U.S. Census data particularly well, including the additional behavioral information available at the household-level and the very large sample sizes.
These results suggest that the combination of targeted marketing data with other third-party and non-traditional data could be particularly powerful. It offers tremendous opportunities to enhance, or even transform, existing travel demand modeling systems and data collection practices. Inexpensive, up-to-date, and detailed data would allow researchers and decision-makers alike to better understand travel behavior and to be more equipped to make important transportation-related decisions that affect our lives each day.
14
Pruthi, Chetan, and Adarsh Tewari. "Customer Behaviour and Marketing Channels in High-end Experiential Travel Market." Thesis, Uppsala universitet, Institutionen för samhällsbyggnad och industriell teknik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-421495.
Full textAbstract:
This report is a qualitative analysis of consumption behaviour of high net worth individuals (HNIs) and the marketing channels that are effective in the high-end travel industry. The travel industry caters to a vast audience and it becomes important to understand a specific niche to serve the customers better. For products targeted exclusively towards the HNI segment, conventional mass marketing methods may not be the best or the most efficient ways to reach out to the target market. Mass marketing may result in lower perceived exclusivity and brand image of the company, and it may result in lower efficiency in terms of marketing costs when the target market is merely a small percentage of the total population. The study utilizes articles and theories on consumption behavior as well as marketing theories aimed towards HNIs in order to understand and analyse the data gathered during interviews. The report outlines the factors that influence the customer behavior and consumption practices in the high-end travel industry and based on their behavior outlines effective marketing channels that could be used in order to reach the customers. The major factors influencing customer behavior such as family influence, their motivations to travel, influence of friends and groups as well as their expectations were analyzed based on which effective marketing channels were found such as agents or agencies, popular magazines as well as social media. This report provides a comprehensive understanding of the importance of recognizing the influential behavioral factors in the HNI community in order to develop an effective marketing strategy to help the companies reach their customers better.
15
Kim, Tae-Jun. "The current internet marketing status of Korean travel agency web sites." Online version, 1999. http://www.uwstout.edu/lib/thesis/1999/1999kim.pdf.
Full text
16
Kananovich, Hanna. "Internet Marketing in International Tourism." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-201669.
Full textAbstract:
The Masters thesis focuses on Internet activities implemented in the sphere of international tourism. The data for analysis was collected by the author during the years 2013-2015. Based on insights discovered during employment with Aqua Vita travel agency and information from specialized literature, the author conducts analysis of the current Internet marketing tools implemented by the company. Based on the results of the analysis, the author suggests several improvements for Aqua Vita travel s.r.o. The recommendations are aimed to increase the efficiency of the selected Internet marketing tools, to reduce costs and to improve the companys presence online.
17
Kangasmäki, Heini, and Maja Koskelainen. "How Important Is an Image? : Dutch Travel Agencies' Perception of Sweden as a Travel Destination." Thesis, Karlstad University, Division for Business and Economics, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-59.
Full textAbstract:
Nowadays, when the world feels smaller as a result of the increasing flow of information, the competition of tourism between countries is getting bigger. This has caused that the marketing of the country has become vital. It is important for the country to send out the right signals so that the tourists have the right image of a destination. Once the image has been created, it might be hard to change it.
Scandinavian Travel Agent AB is a company arranging different trips around Scandinavia. They work as incoming agent for foreign tour operators, which they help with different types of travel arrangements in Sweden, Norway, Denmark and Finland. Now they want to expand their business to other countries, and at the same time they want to identify how Sweden is seen as a tourist destination. We helped them with this by investigating travel agencies and tour operators in the Netherlands.
Our purpose with this thesis was to find out what kind of picture the Dutch travel agencies and tour operators have about Sweden. Furthermore, we wanted to know how the Dutch market looks like considering the trips to Sweden. To be able to analyze the phenomena of image we have taken closer look at the decision- making process, which was originally created by Mathieson and Wall (1984). It contains four areas (tourist profile, travel awareness, destination resources & characteristics and trip features) that have effect on the decision making process. Since we thought that image also has a big influence on the tourists’ decision, we chose to investigate that subject as well.
With the help of our theories we created two different questionnaires, one to Dutch travel agencies/ tour operators having Sweden as a travel destination, and one to Dutch travel agencies/tour operators not currently offering trips to Sweden. After receiving the answers we interpreted them together with our theories and we found out that the respondents have a correct image of the reality. Sweden’s nature with the forests, water and snow were some of the most common parts of their image. Stockholm was also a prominent feature together with beautiful and clean nature. Sweden was also seen as a modern and safe country with high quality. Some respondent also mentioned space, but it was not as common answer as we expected.
Regarding the image, we found out that an image handles both a person’s affective and cognitive images, which arises from many different sources and influences. After doing this research our believes, about the image as a part of the decision making process, were strengthened. Therefore we saw the need to change the already existing model.
Our suggestions to the Scandinavian Travel Agent AB, is to first contact the travel agencies/tour operators who are currently offering Sweden, since they seem to be most interested in expanding to Sweden. Among the other travel agencies/tour operators an interest has to be aroused. This can depend on the fact that companies with Sweden can see the demand and the opportunities better than the companies who do not have Sweden.
18
Blas, Bergara John Jaime, Condori Eva Eliana Flores, Felix Daniel Medina, and Vila Celestino Vega. "Travel and rent a car." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/653207.
Full textAbstract:
El presente trabajo de investigación se realiza con el objetivo de sustentar la viabilidad de un proyecto de negocio, el cual consiste en desarrollar un Aplicativo Móvil que conecte a dos tipos de usuarios con intereses comunes. El primero, aquel que sea propietario de un vehículo y desee rentarlo de manera eventual para obtener ingresos. El segundo, personas que suelen viajar a diferentes lugares, ya sea por trabajo, turismo y/o motivos personales con necesidad de disponer de un vehículo para desarrollar sus actividades en su lugar de destino. En ese sentido, se busca brindar una oportunidad de ingreso a un sector poblacional importante al mismo tiempo solucionar un problema de un grupo considerable de personas con actividades diversas.
Para ello, se realizó un análisis completo del entorno (externo, interno e industria) con la finalidad de identificar aspectos que puedan dificultar o brindar oportunidades que permitan determinar los objetivos estratégicos. Para de ello, se procederá a validar el mercado, lo cual implica realizar una investigación de mercado con la finalidad obtener información mediante metodologías cualitativas y cuantitativas para validar las hipótesis. Asimismo, se elabora un plan de marketing, de operaciones y de recursos humanos. Finalmente, se aterriza en un plan económico financiero para validar de manera integral la viabilidad del proyecto en términos económicos, de inversión y financiamiento de ser el caso.
En la actualidad, existen empresas que ofrecen servicios de alquiler de vehículos de manera tradicional, por lo que realizarlo por medio de una plataforma digital será innovador y diferenciado.This research work is carried out with the aim of supporting the viability of a business project, which consists of developing a Mobile Application that connects two types of users with common interests. The first, who owns a vehicle and wants to rent it eventually to earn income. The second, people who usually travel to different places, whether for work, tourism and personal reasons, in need of a vehicle to carry out their activities at their destination. In this sense, it seeks to provide an opportunity to enter an important population sector while solving a problem of a considerable group of people with diverse activities. For this, a complete analysis of the environment (external, internal and industry) was carried out in order to identify aspects that may hinder or provide opportunities that allow determining the strategic objectives. For this, the market will be validated, which implies conducting a market investigation in order to obtain information using qualitative and quantitative methodologies to validate the hypotheses. Likewise, a marketing, operations and human resources plan is prepared. Finally, a financial economic plan is landed to fully validate the viability of the project in economic, investment and financing terms, if applicable.
Trabajo de investigación
19
Granberg, Linus. "The role of instagram in choosing a travel destination." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-76377.
Full textAbstract:
The aim of this research has been to explore and further describe the use of Instagram for destination marketing. The purpose of this study was to better understand how marketing objectives can be achieved using Instagram. Based on the research question a literature review was formed. Methodologically a quantitative approach was used. The data was collected from the Instagram account of Swedish Lapland. The finding indicates that Instagram is a place where people find new travel destinations, the app is one of the primary sources of this information and some people buy trips with the information they find on the app.
20
Liljenvall, Anna, and Iga Dziewiecka. "Experience Economy: the implications for marketing strategies for the Swedish travel industry." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-13369.
Full text
21
Hayes, Charice. "Marketing Strategies of Small Traditional Travel Agencies in a Technology-Driven World." ScholarWorks, 2016. https://scholarworks.waldenu.edu/dissertations/3166.
Full textAbstract:
In 2012, there was a 70% increase in online travel booking, resulting in small traditional brick-and-mortar travel agencies having serious difficulties with obtaining and retaining customers. The purpose of this case study was to explore online marketing strategies that leaders of small traditional travel agencies have used to successfully obtain and retain customers. Technology disruption theory was the conceptual framework of this study. Using criterion sampling, the population for this study consisted of 3 leaders of small traditional travel agencies located in the state of Maryland. Data collection consisted of interviews, observations, and review of documentation, such as displays, websites, business cards, and email campaigns. Data were analyzed using methodological triangulation through inductive coding of phrases and words. The following 4 themes emerged: company threats, online marketing strategies, various marketing strategies for improvement, and ways to compete with Internet-based travel agencies. Results indicated that 66% of participants believed that Internet-based travel agencies were threats. All of the participants used a form of online marketing and believed that customer loyalty helped to compete with Internet-based travel agencies. Positive social change may result when leaders of small traditional travel agencies increase their knowledge of online marketing strategies to obtain and retain customers, thereby leading to greater access to online travel opportunities for all, including physically challenged individuals often confined to their living areas.
22
Birch-Jensen, Johan. "Travel vloggers as a source of information about tourist destinations." Thesis, Umeå universitet, Institutionen för geografi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-171751.
Full textAbstract:
Travel vloggers are a relatively new phenomenon that appeared around 2016. These are travelers who share their experiences in a video format, mostly on YouTube. Whereas their motives might be out of self interest - in reality they market the destination they are in, drawing attention to new potential destinations for the viewer. The aim of this study is to examine the relevance of travel vloggers as a tourist research method. More specifically regarding tourists visiting Georgia, if travel vloggers are beeing used before departure, if it influences the tourists' perception of Georgia and what they want to experience when they visit. The study also intends to examine what travel vloggers show in their videos of Georgia. To analyze the results theories regarding guided tourism, cognitive distance and youth tourism will be used. The results indicate that travel vloggers are established as a tourist research method and that it does affect what tourist want to experience when they visit. It also shows that travel vloggers show what is considered not typical tourist attractions, differentiating them from more traditional means of research. The results could be linked with the theories regarding guided- and youth tourism, however not with cognitive distance.
23
Schweda, Anika. "Interactive television and tourism: marketing WA to the UK pleasure travel market through interactive television applications." Thesis, Schweda, Anika (2004) Interactive television and tourism: marketing WA to the UK pleasure travel market through interactive television applications. PhD thesis, Murdoch University, 2004. https://researchrepository.murdoch.edu.au/id/eprint/296/.
Full textAbstract:
As an information intensive industry and as one of the most progressive industries in information technology adoption, travel and tourism provides an ideal context in which to investigate how new technologies such as interactive television challenge our understanding of media and media use. This research looks at how interactive television can be used by consumers and how it may be best applied by marketers in international holiday travel.
Using the UK international traveller market to Western Australia as case in point, this research had three main research goals: 1) to understand how travellers use information sources with a focus on interactive television; 2) how an individual's previous interactive media and travel experiences may pre-dispose them to using interactive television; and 3) to better understand why individuals interact and what impact the interaction has on the promotional effort. A travel ad and a travel show segment were used to explore these with impulse (brochure request) and telescopic (destination video) interactive opportunities. The treatments were deployed over a video-on-demand platform in greater London and participants took part in their homes via their televisions and a self administered questionnaire.
This research has furthered the use of the multi-dimensional grid in understanding information sources in relationship to one another and updated the landscape with modern information sources such as television, teletext, the Internet and interactive television. Findings from this area of investigation suggest that current interactive television offerings cater better to short-haul destinations and although it currently plays a minor role, interactive television has the potential to significantly contribute to travellers' long-haul holiday planning process.
The finding that individuals understand interactive television through their experience with teletext rather than the Internet and are more likely to use interactive television if they are thorough and experienced planners supports the theory of knowledge transference. However, most importantly, if an individual has a positive experience with interactive television they will interact again in the future. Contributions were also made to a better understanding of the interactive television user and the use of interactive television applications to the travel and tourism industry in particular. Exploration of the differences between the Impulse and Telescopic approaches to interactivity highlighted that while interactivity generally enhances the promotional effort each approach has its own strategic applications.
24
Schweda, Anika. "Interactive television and tourism : marketing WA to the UK pleasure travel market through interactive televsion applications /." Schweda, Anika (2004) Interactive television and tourism: marketing WA to the UK pleasure travel market through interactive television applications. PhD thesis, Murdoch University, 2004. http://researchrepository.murdoch.edu.au/296/.
Full textAbstract:
As an information intensive industry and as one of the most progressive industries in information technology adoption, travel and tourism provides an ideal context in which to investigate how new technologies such as interactive television challenge our understanding of media and media use. This research looks at how interactive television can be used by consumers and how it may be best applied by marketers in international holiday travel.
Using the UK international traveller market to Western Australia as case in point, this research had three main research goals: 1) to understand how travellers use information sources with a focus on interactive television; 2) how an individual's previous interactive media and travel experiences may pre-dispose them to using interactive television; and 3) to better understand why individuals interact and what impact the interaction has on the promotional effort. A travel ad and a travel show segment were used to explore these with impulse (brochure request) and telescopic (destination video) interactive opportunities. The treatments were deployed over a video-on-demand platform in greater London and participants took part in their homes via their televisions and a self administered questionnaire.
This research has furthered the use of the multi-dimensional grid in understanding information sources in relationship to one another and updated the landscape with modern information sources such as television, teletext, the Internet and interactive television. Findings from this area of investigation suggest that current interactive television offerings cater better to short-haul destinations and although it currently plays a minor role, interactive television has the potential to significantly contribute to travellers' long-haul holiday planning process.
The finding that individuals understand interactive television through their experience with teletext rather than the Internet and are more likely to use interactive television if they are thorough and experienced planners supports the theory of knowledge transference. However, most importantly, if an individual has a positive experience with interactive television they will interact again in the future. Contributions were also made to a better understanding of the interactive television user and the use of interactive television applications to the travel and tourism industry in particular. Exploration of the differences between the Impulse and Telescopic approaches to interactivity highlighted that while interactivity generally enhances the promotional effort each approach has its own strategic applications.
25
Correia, Sérgio Barradas. "An examination of internet usage patterns by mature travellers." Thesis, Rhodes University, 2007. http://hdl.handle.net/10962/d1008182.
Full textAbstract:
The tourism industry has been identified as the industry with the most potential to create jobs and contribute largely to economic growth. In order to live up to this potential, tourism businesses need to create tourism products for potential tourists which need to be promoted successfully through a number of mediums. The use of the Internet as a medium for promoting and selling tourism products is increasing, however, in order for tourism businesses to successfully promote the tourism product through the Internet, they have to understand the needs and wants of their current and potential target markets. One segment of the tourism market that has come under increasing attention is the mature traveller market. This market is defined as travellers who are 50 years of age and older. Generally, the mature traveller market is viewed as a small homogenous group of old consumers with little or no spending power. However, evidence suggests that this market is comprised of an increasing number of diverse people, who use the Internet and like to spend on tourism products. Therefore, this research will examine differences between Internet users and Internet non-users in the mature traveller market. Specific attention will be paid to investigate differences in demographic, socioeconomic, Internet use and travel-related characteristics. The identification of these characteristics will enable a profile to be d~veloped for each group, which can be used by tourism businesses to effectively promote tourism products over the Internet to the mature market In order to collect data from potential respondents, a questionnaire which was used in a similar study conducted in the US was used. Data was collected using a convenience sample of Internet users and Internet non-users from the Eastern Cape and Gauteng provinces of South Africa. Cronbach alpha and factor analysis were used to assess the reliability and validity of the research instrument and measurement scales. In order to test whether differences did exist between the two groups the Chi-square and t-test statistics were used. Finally in order to examine which factors where influential in differentiating between Internet users and Internet non-users discriminant analysis was employed. The findings in the present study suggest that there are significant differences in demographics, socioeconomic, Internet use and travel-related characteristics between Internet users and Internet non-users in the mature market. By understanding the differences between Internet users and Internet non-users, tourism businesses can identify marketing strategies that appeal to mature travellers who use the Internet and to those do not, by utilising information gathered from Internet users and Internet non-users demographic, socio-economic and travel-related characteristics.
26
Chivizhe, Takunda Victor. "Analysing the Adoption of awesome South Africa mobile travel application as a marketing strategy." Master's thesis, Faculty of Commerce, 2019. http://hdl.handle.net/11427/31536.
Full textAbstract:
Mobile Marketing is a critical marketing strategy and a foundation of competitive advantage for small to medium enterprises in the tourism and hospitality industry in South Africa. While many studies focus on mobile marketing, this study focuses on the adoption of mobile marketing innovations by small to medium enterprises in the tourism and hospitality industry in the Western Cape Province of South Africa. Analysing the adoption of Awesome South Africa mobile application, as a marketing strategy among SMEs in the Western Cape tourism and hospitality industry was therefore imperative to understand the factors that influence mobile marketing adoption. The objective was to find out the factors that contribute to the adoption of mobile marketing as well as the factors that would impede the adoption of mobile marketing by the SMEs in this industry. The research employed the Technology Acceptance Model as a theoretical framework as well as a guide in ascertaining the factors that affect the adoption of mobile marketing innovations among SMEs. There is certainty that the Awesome South Africa mobile travel application could partly solve the information asymmetry problem as well as the marketing challenges of the SMEs in the Western Cape Tourism and hospitality industry. An exploratory design was deployed in this study, resulting in the application of a qualitative research approach for data collection, analysis and interpretation. Both content and thematic data analyses were used in this study because data was collected from multiple sources that included reports and face-toface interviews. The research findings showed that the TAM provides a reasonable explanation of the factors that influence technology acceptance amongst SMEs. Perceived usefulness, perceived cost, perceived competitive pressure and perceived employee capability emerged as the significant factors that simultaneously influenced mobile marketing adoption among SMEs. Factors impeding the adoption of mobile marketing application by the SMEs included perceived high cost of adoption, lack of managerial support, employee incompetence, limited financial resources and perceived complexity of the mobile marketing innovations. The recommendation was that the Awesome South Africa mobile application innovators should capitalise on the TAM constructs in order to realise the adoption of their mobile application among SMEs in the Western Cape tourism and hospitality industry.
27
Trčka, David. "Založení malého podniku - Medica Travel." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223211.
Full textAbstract:
This diploma thesis deals with the creating of business plan for founding of company Medica Travel ltd. The main line of business of this company is providing complex services in area of tourism and mediating medical procedures by certain medical facilities. Theoretical findings are in the first part of this thesis. The next part consists of primary and secondary examination. Suggested business plan based on the theoretical part and used analyses is in the last part.
28
Tan, Lujiao. "Data-Driven Marketing: Purchase Behavioral Targeting in Travel Industry based on Propensity Model." Thesis, Blekinge Tekniska Högskola, Institutionen för industriell ekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-14745.
Full textAbstract:
By means of data-driven marketing as well as big data technology, this paper presents the investigation of a case study from travel industry implemented by a combination of propensity model and a business model “2W1H”. The business model “2W1H” represents the purchasing behavior “What to buy”, “When to buy”, and “How to buy”. This paper presents the process of building propensity models for the application in behavioral targeting in travel industry. Combined the propensity scores from predictive analysis and logistic regression with proper marketing and CRM strategies when communicating with travelers, the business model “2W1H” can perform personalized targeting for evaluating of marketing strategy and performance. By analyzing the business model “2W1H” and the propensity model on each business model, both the validation of the model based on training model and test data set, and the validation of actual marketing activities, it has been proven that predictive analytics plays a vital role in the implementation of travelers’ purchasing behavioral targeting in marketing.
29
Yu, Chenyu. "Vlog: Resonance Experience Impact on Audience Continuance intention to Watch Travel Vlogs and Travel Intention." Kent State University / OhioLINK, 2021. http://rave.ohiolink.edu/etdc/view?acc_num=kent1626964397466959.
Full text
30
Fisher, Gary. "An investigation into the relationship marketing strategies applied by Eastern Cape based travel agents." Thesis, Port Elizabeth Technikon, 2003. http://hdl.handle.net/10948/251.
Full textAbstract:
Relationship marketing has grown in importance. This growth affects all industries, including the tourism, hospitality and travel industry. Of particular importance is the bond of relationship marketing between suppliers (principals) and retailers (travel agents) in the distribution channel. The research was undertaken to: determine whether Eastern Cape travel agents perceive relationship marketing as important; establish, what the key elements of relationship marketing strategies are,according to literature; determine what marketing strategies are currently applied by Eastern Cape travel agents; provide guidelines to Eastern Cape travel agents to implement or improve their relationship marketing strategies. Fifty self-administered questionnaires were distributed to the entire population of travel agents in the Eastern Cape. A total of 30 travel agents responded. The empirical findings showed that: Most Eastern Cape travel agents perceived relationship marketing as important; Travel agents realized the importance of the management of such relationship marketing strategies; Most travel agents were aware of or used retention strategies to enhance relationship marketing strategies; Travel agents realized that to survive relationship marketing should be part of their future planning; All respondents believed that to successfully implement relationship marketing, all staff, from front-line to top-management, need to be committed to the programme. In conclusion, relationship marketing is growing in importance and all role players need to acknowledge and manage this trend. However, this research has shown that there is a paradigm shift as more travel agents are moving away from the traditional marketing to relationship marketing.
31
Sturesson, Vladka. "Can the low cost boom in aviation reach long distance destinations? : MBA thesis in marketing." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-8582.
Full textAbstract:
Aim The commercial success of some low cost airlines presents the low cost model as very attractive. Until now their main focus has been on short-haul routes, but it is no surprise that they show an interest in entering the long-haul routes market as recent trends are very promising. The aim of this study is to analyze whether the low cost business model is applicable for long-haul routes, which parts of the model are transferable to long-haul services, what competitors responses might be and whether there is potential for low cost airlines operating in Scandinavia to gain frequent, well paying and demanding business travelers on their future long-haul routes. Method In this study a survey method with structured questionnaire distributed by e-mail has been used to collect the primary data. The main source of secondary data has been airline industry literature, newspapers, magazines and data provided by aviation statistical organizations. The empirical part of this study is conducted as a quantitative and qualitative study. Intention of empirical part is to find detailed information and describe business travelers’ behavior, corporate travel policies, business trips pattern and attitude towards low cost airlines. Conclusions The cost savings that low cost airlines achieved in the short-haul market will be much more difficult to achieve to long-haul services. In terms of areas where airlines can achieve cost leadership labor costs is certainly the best area to attack. To be successful, low cost airlines would have to adopt some elements of the traditional business model. But the success of long-haul low cost airlines will not only depend on achieving cost advantages. Availability of leisure time for long-haul trips and response of competitors will be other factors. Suggestions for future research A deeper analysis of low cost long-haul airlines potential could be possible with survey among leisure travelers and VFR (visiting friends and relatives) segment. Contribution of the Study This study has arrived at the conclusion that in order to be successful on long-haul routes low cost airlines would have to keep most of the features of traditional airlines. Low cost long-haul airlines would most probably be successful in pure leisure routes, ethnic markets, during peak season and on dense point to point destinations.
32
Bergström, Joakim, and Mariel Svensson. "Value creation and relationships in transformation : A study of social media in the travel industry." Thesis, Linköping University, Business Administration, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-58718.
Full textAbstract:
In recent years the Internet has greatly changed the travel industry and the emergence of social media has driven this change further. In the past travel companies have been natural links between customers and suppliers but today customers can buy travel directly from the supplier, making it difficult for travel companies to attract new customers and retain existing customers. As social media is revolutionizing the way people communicate, the trend suggests that it is becoming increasingly important for firms to take part in this technological development to interact with customers.
Although Internet and social media has a major impact on firm-to-customer and customer-to-customer conversations, there is little guidance in academic literature and organizational contexts on how to use social media in an effective way. Therefore, the aim of this thesis is to describe and explain how social media has transformed the relationships between selected Swedish travel companies and their customers, and how these firms create and sustain value and relationships through social media. Furthermore, we will give implications for management on how to utilize social media to create and sustain value and relationships.
The results of our research confirm that social media is transforming the relationships between firms and customers. From our findings we conclude that the customer has become more empowered, that interaction now occurs through a two-way communication and that social media has made industries and relationships more transparent. The results also indicate that firms do not realize the value that can be created through social media for the customer as well as for the firm. The use of social media among the interviewed firms varies with some firms using social media through many tools and some firms not using social media at all.
Our findings implicate that being aware of what value is created and why the firm is involved in a certain social media tool increases the likelihood of success. The firm should further not be afraid to experiment with social media. However, social media also presents challenges. As social media is characterized by rapidly changing trends, it is difficult to predict what will happen not only in a distant future, but even so just a few years ahead.
33
Taraškutė, Monika. "Marketingo komplekso vystymo galimybės smulkios kelionių agentūros veikloje." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2013. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2013~D_20130906_103633-20064.
Full textAbstract:
Aktualumas. Marketingo komplekso naudojimas yra svarbus kiekvienai verslo įmonei.
Efektyvios marketingo priemonės stiprina konkurencingumą ir daro didelį poveikį vartotojams.
Marketingo komplekso elementų analizei buvo pasirinka smulki organizacija, dirbanti jau dešimtį
metų statybų sektoriuje, bet susiklosčius nepalankiai ekonominei situacijai, prieš pusantrų metų
pradėjusi turizmo agentūros veiklą. UAB „DAITAKA“ - jau ilgą laiką dirbanti įmonė, turi
susikūrusi ir naudoja tam tikrus marketingo komplekso elementus, kuriuos pritaikė ir kelionių
agentūros vaiklai. Darbe pateikiami marketingo komplekso teoriniai aspektai ir UAB ,,DAITAKA“
paslaugų marketingo komplekso elementų naudojimas, vertinimas, pritaikymas naujai veiklai,
vystymo, tobulinimo galimybės ir rekomendacijos.
Reikšmingumas. Paslaugų marketingo komplekso analizei pasirinkus smulią
organizaciją, siekiama padėti smulkių įmonių vadovams bei būsimiems rinkodaros specialistams,
suprasti marketingo komplekso elementų reikšmingumą įmonės įkūrimo, vystymo, tobulinimo bei
rinkos pokyčių laikotarpiais. Siekiama pabrėžti efektyviausius įmonei paslaugų marketingo
komplekso elementus, esant ribotiems ištekliams.
Darbo objektas – UAB „DAITAKA“ paslaugų marketingo komplekso elementai.
Darbo tikslas – įvertinti UAB ,,DAITAKA“ paslaugų marketingo kompleksą siekiant jį
tobulinti.
Darbo uždaviniai:
Išanalizuoti paslaugų marketingo komplekso elementų teorinius aspektus;
Išanalizuoti bei įvertinti UAB ,,DAITAKA“ panaudojamus... [toliau žr. visą tekstą]Relevance. Using the marketing mix is important for every business enterprise. Effective marketing tools enhances competitiveness and makes a great impact on consumers. For marketing mix analysis were selected small organization, which is working in construction for ten years and just one and half year ago started activity as a travel agency. UAB “DAITAKA” - have been operating company for a long time, has used some elements of marketing mix and adapted for tourism agency activities. The work deals with theoretical aspects of the marketing mix as well as the analyzes, evaluation, adaptation for tourism activities, opportunities for improvement and recommendations, of UAB „DAITAKA“ service marketing mix. For analyzing marketing mix was chousen small travel agency, in order to help small companies or students to understand the future of marketing mix elements of the significance of the company's establishment, development, improvement and market change. The aim is to highlight the most effective enterprise services marketing mix elements, with limited resources. The aim of this work is to evaluate UAB „DAITAKA“ service marketing mix and suggest perspectives for its development. The tasks: To analyze the elements of service marketing mix theoretically; To analyze and evaluate UAB „DAITAKA“ elements of the service marketing mix; To propose ways for its development. The methods: Analysis of source literature; Questionnaire; Analysis of the survey results and... [to full text]
34
Hallab, Zaher A. A. "An Exploratory Study of the Relationship Between Healthy-Living and Travel Behavior." Diss., Virginia Tech, 1999. http://hdl.handle.net/10919/26513.
Full textAbstract:
In the field of travel and tourism, scholars with interest in consumer behavior studies have explored different variables and linked them with the individual's behavior. Variables such as destination image, environmental awareness, service perception, preferences, and motivations for travel are commonly used to understand and predict destination selections and travel behavior. There is also enough evidence to suggest that healthy-living is positively associated with travel behavior. If any, little empirical research has been done to explore and examine the relationship between healthy-living and travel behavior. The guidelines to healthy-living have not been introduced in the literature of travel and tourism. This study is intended to shed some light on this issue and contribute to knowledge in this area. The objective of this study was twofold: (1) to develop a healthy-living attitudinal construct, and (2) examine the relationship between healthy-living behavioral and attitudinal constructs and selected travel behavior variables.
Pearson's correlation coefficient analysis was undertaken to test the relationship between healthy-living and travel behavior variables. In addition, using ANOVA, the study examined if there were differences between healthy-living (behavioral and attitudinal) and socio-demographic variables; and by using Tukey's multiple comparison test, significant differences between the different groups were revealed. Finally, multiple regression analysis was undertaken with the objective to find the degree with which healthy-living alone influences travel behavior while socio-demographic variables are constant or controlled for.
The overall findings of the study revealed that there seems to be a relationship between a healthy-living lifestyle and the individual travel behavior. However, the direction and strength of this relationship shows variations with respect to different dimensions of the healthy-living construct and selected travel behavior questions.
The perceived importance of the interaction between healthy-living behavior and travel also implies that certain habits and practices of individuals may correspond to certain benefits and expectations that are both valued and obtained from travel experiences and at the destination site. Such information combined with demographic information may be of great help in understanding better the behavior of travelers to destinations. This research contributes to lifestyle studies in tourism and sheds further light on the complex nature of travel behavior.Ph. D.
35
Watson, Pamela, and n/a. "Changing distribution systems: bon voyage to your travel agent?" University of Canberra. Information Management &Tourism, 2002. http://erl.canberra.edu.au./public/adt-AUC20050726.151525.
Full textAbstract:
Travel agents, traditionally the sector of the travel and tourism industry that has held a
strong position of power by providing an important link in the distribution channel
between principals and consumers, are now finding their business under threat. Rapid
changes in consumer demand, information technology and business systems are
impacting on travel agency viability around the world.
Increasing distribution costs have seen travel principals aiming to reach their
customers with distribution that is much more direct than in the past, cutting the travel
agent out of the system, or at the very least, reducing agency commissions. Strategic
alliances have also given suppliers - particularly airlines - marketing synergies, and
again reduced their need to rely on agents to distribute their product. Further
synergies have come from the use of diagonal integration, a process whereby firms
use information technologies to logically combine services for best productivity and
most profitability; for example, Internet booking plus electronic ticketing.
In addition the motivations and consumer behaviour of travellers are changing. The
&64;new tourists&64; want experiences, not just a vacation, are more likely to know what
they want, to do their own pre-purchase research, and to have a stronger preference
for tailor-made arrangements. This market is independent, and more likely to rely on
the Internet as a source of tourism information than to rely on the services of a travel
agent to plan their trip.
This thesis analyses the changes in the travel and tourism distribution system that
point towards the apparent disintermediation of travel agents, and makes
recommendations for new marketing strategies for travel agents, so that they may
retain their viability into the twenty-first century.
36
Park, Sangwon. "A FACET-BASED TOURISM ADVERTISING RESPONSE MODEL: ASSESSING MODERATING EFFECT OF TRAVEL DECISION FLEXIBILITY." Diss., Temple University Libraries, 2013. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/214809.
Full textAbstract:
Tourism and SportPh.D.
Advertising is regarded as one of the most important and effective communication methods in tourism (Kim, Hwang & Fesenmaier, 2005; Morgan & Pitchard, 2001). Researchers have extensively analyzed travelers' responses to advertising exposure based upon a variety of perspectives including the hierarchy-of-effects model, and more recently, the dual process advertising model (Lavidge & Steiner, 1961; Petty, Briñol, & Priester, 2009; Te'eni-Harari, Lampert, & Lehman-Wilzig. 2007). Fundamentally, these models focus attention on the factors effecting the destination decision. However, a number of tourism scholars have argued that travel decision making is a complex/multifaceted process whereby travelers are required to make many sub-decisions rather than a single independent choice of a travel destination (Decrop & Snelders, 2004; Jeng & Fesenmaier 2002). As such, these studies suggest that most tourism advertising response models have been over simplified and therefore, offer little insight into the factors affecting the travel decision-making process (Choi, Lehto, Morrison, & Jang, 2012; Hyde, 2004; 2008). Further, Belk (1974; 1975), among others (Aqueveque, 2006; Kim & Chintagunta, 2012; Kim & Moon, 2009; Wakefield & Inman, 2003), argued that situational variables explain considerably more variance in consumer response to advertising than individual-related variables. Within the context of travel, Jeng and Fesenmaier (2002) and more recently, Gretzel, Fesenmaier and O'Leary (2006) and Hwang and Fesenmaier (2011) examined the ordering and extent to which travelers are willing to change their travel decisions. Jeng and Fesenmaier (2006) found that, for example, decisions regarding travel party, destination and attractions to visit are not likely to be changed once made; this finding contrasts to travel decisions regarding restaurants and shopping which are less likely to be firmly planned in advance, and therefore travelers are more likely to change depending upon the situation. Following Jeng and Fesenmaier (2002), it is posited that travel planning is a multi-stage contingent process and because of these various decisions that comprise trip planning are situational whereby travelers may change their trip plan depending the trip decision as well as their involvement, prior knowledge, the number of alternatives considered, and the nature of the travel party. As a result, it is argued that the degree to which travelers are willing to adapt their plans will affect the nature and extent to which they process travel advertising. Based upon these two sets of arguments, this dissertation seeks to: (1) develop a destination advertising response model that incorporates the various facets comprising travel decisions (e.g., places/attractions, additional destinations, accommodations, restaurants and shopping stores); and, (2) examine the role of decision flexibility on the facet-based advertising model. A pilot study was first conducted to test if the theoretical constructs in the proposed tourism advertising response model are valid. The results of the pilot study indicate that most of proposed constructs that form the travel advertising response model and decision flexibility are valid and reliable; however, the analyses indicate that there are two forms of decision flexibility: 1. Pre-trip flexibility and 2. En-route flexibility. Pre-trip flexibility relates to travel decisions/plans regarding places/attractions, additional destinations and accommodations, while en-route flexibility involves decisions regarding restaurants and shopping visited during the trip. Based on the findings of the pilot study, the main study was conducted to test the proposed relationships within the core tourism advertising model. The results of these analyses indicated that many/most of the hypothesized relationships are supported. Additionally, the moderating effects of decision flexibility on traveler's responses to travel advertising were examined. The results of these analyses indicate that Pre-trip flexibility significantly moderates the relationship between attitudes toward advertising and travel products, whereby high and low flexible travelers tend to have a strong positive attitude toward destination advertising; this compares to middle flexible travelers who have a significantly lower attitude toward the travel advertisements. The results of these analyses also indicate that en-route flexibility has very limited moderating influence on the how travelers perceive travel advertising. The findings of this study suggest that destination marketing organizations need to consider the various sub-decisions that comprise the travel decision making process. Further, destination marketing organizations need to take into account the degree to which potential travelers are willing to change their trip plan in that it appears to substantially influence a crucial aspect of traveler's response to advertising; these findings are especially important as travelers have begun to use mobile technology to guide their travel decision which, in turn, should enable destination marketers to develop customized advertising strategies depending on the various travel products purchased.
Temple University--Theses
37
Kashebayev, Azamat. "Sustainable e-marketing and its influence on Swedish tourists' intention to choose sustainable travel packages." Thesis, Uppsala universitet, Institutionen för samhällsbyggnad och industriell teknik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-414061.
Full text
38
Ling, Long, and 凌瓏. "Travel Agents Strategic Marketing - Case Study." Thesis, 1993. http://ndltd.ncl.edu.tw/handle/96411975021003274026.
Full text
39
Lu, Ting-yun, and 盧庭韻. "Travel Blogs and It's Marketing Implications." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/23233541581291898971.
Full textAbstract:
碩士南華大學
旅遊事業管理學系碩士班
96
Travel blogs can reveal individual travel experiences, and interpret self inner travel experience and feelings. Then, we can realize the strengths and weaknesses of a destination. Additionally, Travel blogs are thought as the most important travel information source, which exercise a strong influence on tourist''s destination image and travel intention. Therefore, the study is conduced through two stages using both quantitative and qualitative research. At the first stage, 98 travel blogs on Tanshui were analyzed by semantic network analysis and content analysis. The result revealed that travel blogs can reflect the rich and authentic individual travel experience, and pointed out the deep impression things related to Tanshui, as well as reach positive and negative episodes. Travel blog as a cost-effective method for destination marketers may assess their service quality and improve travelers'' overall experiences. The second stage involved a quantitative study, document how travel blogs influenced tourist''s cognitive image and affective image, as well as how tourist''s cognitive image and affective image then affect theirs'' travel intention. A stepwise regression was applied to examine the causal relations among variables. The research results showed that knowledge of blogs and evaluations of blogs do significantly influence tourists''s cognitive image and affective image. Empathy aroused from blogs and credibility of blogs can partially significant influence on cognitive image but can''t impact on affective image; and the cognitive image and affective image comes from travel blogs affects the travel intention. Last, the result of the study serves as a useful guideline for government and operators.
40
Hung, Hsin-Li, and 洪新理. "Facebook Relationship Marketing for Travel agencies." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/27238527653844487399.
Full textAbstract:
碩士中國文化大學
觀光休閒事業管理研究所
100
The rise of Facebook in recent years has led to travel agencies setting up their own Facebook pages, which function as a platform for promoting their services. Facebook differs from traditional websites that feature one-way communication as it has the char-acteristic of two-way communication. The operation of the platform enhances its brand awareness, as well as the relationship with the customer. Its socializing, interpersonal relationships and the complexity of the network link are regarded as the best marketing tool. Therefore, it has become increasingly important for travel agencies to know how to develop friendly relations with their customers and maintain customer loyalty through the platform. The main purpose of the study was to explore how travel agencies use their Face-book page to maintain a relationship with their customers, and analyse how these Face-book pages relate to marketing. The study used a rigorous content analysis to research and analyze the content of the Facebook pages of travel agencies using six of the com-ponents of relationship marketing orientation (RMO). In addition, this study mentioned several views of the operation of travel agencies’ Facebook pages. The study not only inferred propositions related to empirical research, but also proposed implications for the management of the travel agencies and recommendations for future research.
41
Ho, Ju-Yu, and 何如玉. "The Study on Trade Shows Marketing of Travel." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/vknnyt.
Full textAbstract:
碩士中華大學
科技管理學系碩士班
102
The MICE industry has been valued as the leading role for economic development in most countries around the world. Recently, Taiwanese government also strives for the rise of economic benefits. Moreover, according to the official website of Taiwan Tourism Bureau(2013), over eleven million Taiwanese people traveled abroad. The great potential is boundless. Based on it, utilizing trade show marketing strategies in the field of travel trade shows helps stabilize the nation economic development. However, it’s become an important issue for companies to maintain the competitiveness. Thus, this study intended to use trade show marketing implemented in the field of travel trade show. However, there are many criteria among the strategies, and they are interrelated. Therefore, based on the literature review, four dimensions and thirteen criteria were categorized in the study. In order to clarify the relationships of trade show marketing and to find the problems or gaps, the Multiple Criteria Decision Making (MCDM) model combining Decision Making Trial and Evaluation Laboratory (DEMATEL) with DEMATEL-based Analytic Network Process (DANP) and VlseKriiterijumskaOptimizacija I KompromisnoResenje (VIKOR) is utilized in the study.
42
Lin, Weicheng, and 林威成. "The Study of Keyword Marketing on Elderly Travel." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/31252724536388162141.
Full textAbstract:
碩士南開科技大學
福祉科技與服務管理所
101
The keyword marketing has been used extensively in various types of media, including television, radio, newspapers, magazines and billboards. Therefore,whether the keywords in advertisements get the attention of the elderly who are searching for the information of travel on the internet is worth discussing. We try to understand the degree of the advertisement marketing affects the focus group when they are searching for the travel on the internet . The study adopts questionnairs analyzing the relevance of the travel advertising involvement, the keyword perception and the intention of on line keyword searching for the elderly. Two hundred and thirty questionaires were distributed to collect needed data for hypothesis testing. Structural equation medeling SPSS was emplyed to conduct statistical analyses and test hypontheses. The result shows that the degree of the advertising involvement effects on the level of keyword perception and also the keyword perception level effects on the keyword search intension. The result of this study can not only help promote the tourism for the elderly to use the correct keyword marketing strategy,but also develop the market of the elderly travel. Keywords: The elderly, Advertising involvement, Keyword perception, Keyword search intension, Questionnairs analyzing
43
Huang, Sheau-chi, and 黃筱琪. "Blog Marketing - the case study of Lion Travel." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/20122375587495732298.
Full text
44
Cho, Wei-Chia, and 卓緯嘉. "The research on tourism marketing for travel industry." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/37201149113492364569.
Full textAbstract:
碩士中華大學
企業管理學系碩士班
102
World Travel and Tourism Council (2013) stated: the output of the world's travel and tourism year GDP and employment were about U.S. $ 2.1 trillion and 101 million jobs, how to promote industrial innovation and development had become the focus of all countries. People’s living standards differed from the previous,and there was more demand for tourism more. Therefore, this study was to investigate the travel industry of tourism marketing, and to find the relationship, weight, and performance between the dimensions and criterias. The study completed by literature and expert questionnaire compiled the four dimensions of tourism marketing and twenty-one criteria. By hybrid MCDM model,the study used DEMATEL to find the relationship between dimensions and criteria. It also used DANP to find weight between dimensions and criteria, and then used VIKOR to examine the performance between dimensions and criterias. The study got the following conclusions. C2 tour security is the main factor. Improving C2 tour security enhance the evaluation of tourism marketing. C10 place security is affected by all criteria changes. C20 hotel &; restaurant hygiene standards is the most important criteria, and C7 place clean condition is the least important criteria. C14 transport time, C19 hotel &; restaurant quality, C20 hotel&;restaurant hygiene standards, C21 Accommodation are focaused on travel agencies. Those criteria could not have good performance. Relatively, C2 tour security has good performance. Thus, travel industry could be designed to meet these needs of thetourism marketing activities, and those could be closer to the real needs of the consumers’ feelings.
45
Pan, Ai-Fen, and 潘愛芬. "FIT Relationship Marketing of Travel Agencies in Taipei." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/56659113739760126156.
Full textAbstract:
碩士中國文化大學
觀光休閒事業管理研究所
99
This study explores the FIT relationship marketing of Travel Agencies in Taipei. The packages of SPSS 15.0 and LISREL 8.54. were used to analyze the questionnaire data (N=207) . It is found that among the relationship marketing variables, ‘communi-cation’ is the most recognized antecedent variable; otherwise, the ‘opportunistic be-havior’ is the least one. Among the mediators, ‘commitment’ is recognized as the most important one. In consequent variables, ‘propensity to leave’ is the most important variable but ‘functional conflict and acquiescence’ is the least one. The result of Pear-son’s product-moment correlation analysis suggests positive relationships between the all variables. Finally, Structural Equation Modeling (SEM) illustrates that mediating variables affected by antecedent variables and consequent variables affected by medi-ating variables. Based on these findings, this study proposes suggestions for future re-lationship marketing of the travel agency research.
46
陳映廷. "Integrated Marketing Communication of Travel Exhibition: A Case Study on the “Taipei International Travel Fair”." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/u5ewt6.
Full textAbstract:
碩士佛光大學
傳播學系
103
The tourism and exhibition service industries are amongst the biggest economic industries in terms of output value and also amongst the fastest growing in the world. They are also important engines that drive the continuing development of Taiwan’s economy. A successful international travel exhibition has great benefits for peripheral industries, city marketing, and improving the national image. The case study in this paper is an important tourism industry exhibition, the Taipei International Travel Fair (ITF), Taiwan’s biggest in terms of scale and media report volume and an event whose visitor numbers rival the best-attended travel exhibitions around the world. The study examines the ITF’s organization method and marketing strategy and analyzes its success factors, with the aim of serving as reference for the tourism industry, exhibition industry, and government departments when organizing exhibitions and formulating event marketing strategies. Previous studies of the ITF have focused on the objectives of participating units, sales results, promotional methods, and customer satisfaction levels, with investigation rarely carried out from the perspective of the organizer, the Professional Exhibition Organizer (PEO). Consequently, this study focuses on the organizing method and marketing strategy of the ITF’s organizing unit and, through observation, case study research, in-depth interviews, and data analysis, acquires an understanding of the key factors that led to the ITF winning the affirmation of both participating units and visitors. Research shows that, to consolidate its leading position in the face of international and domestic travel exhibition competition, the ITF has set a brand position. Before, during, and after the event a customized service is provided to participating units. Participating units are strictly vetted, with only good-quality participants permitted to take part to allow mutually beneficial cooperation. In particular, with respect to media marketing, the organizer uses the advantages of traditional media, online social media, and mobile media and, moreover, uses an Integrated marketing communications, including public relations events and topic manipulation, to effectively improve the overall image of the ITF, increase media advertising effectiveness and actual sales amounts, and strengthen brand loyalty.
47
CHEN, WEN-HE, and 陳文河. "The study of marketing strategies on Taiwan travel agents." Thesis, 1987. http://ndltd.ncl.edu.tw/handle/54780225725474231577.
Full text
48
CHANG, YA PING, and 張雅萍. "Northeast Asia Outbound Marketing Strategy by Taiwanese Travel Agencies." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/83550416997349464368.
Full textAbstract:
碩士世新大學
觀光學研究所(含碩專班)
104
With global economy growth, national wealth raise, advance in transportation technology and internet, Taiwanese demand to tourism increases; travelling have become pervasive social phenomenon as well. Travelling to Northeast Asia is generally well-received by Taiwanese; the statement can be evidenced by 2015 Taiwan to Northeast Asia travelling statistics. This research employed qualitative methodology, in which in-depth interviews were conducted for 15 Taipei tour wholesaler and class A travel agency which are with Northeast travelling product. 4P (Product, Price, Place, and Promotion) of marketing strategy was analysed. This research discovered that, travel agents had diversified products according to Northeast Asia regions and seasons. Considering price, low price strategy and early bird campaign were utilized to attract customers. Self-built websites were among the major ‘place’ strategy, whereas internet promotion through keyword advertisement to enhance exposure was also heavily relied on, with printed media advertisement came second regarding promotion approach. Proactive Taiwanese travel agents with 4P utilization could generate revenue. Marketing strategy of major Taiwanese travel agents is highly synchronized, so if with development of novel marketing strategy, more sales revenue can be anticipated. For further research advice, broader sampling of other Taiwanese travel agents and their comparison can enhance the study to Taiwanese travel agents marketing strategy.
49
Seow, Maye. "Trends of the incentive travel market in Australia." Thesis, 1991. https://vuir.vu.edu.au/15685/.
Full textAbstract:
The first part of the research set out to establish the types of companies which use incentives, with particular emphasis on-incentive travel and the trends in usage. In line with these objectives, a survey targeting the top 500 companies in Australia was undertaken.
50
Tumurbaatar, Delegdorj, and 狄鐵雄. "A Study on the Effect of Travel Integrated Marketing Communication to Travel Intension via Customer Travel Motive and Customer Travel Values : A Case of Mongolian Tourism." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/83755689137809904234.
Full textAbstract:
碩士國立臺北大學
國際企業研究所
99
The heavy competition within the tourism industry has made it necessary for organizations to focus more on marketing and in particular communication. This thesis is to gain a better understanding of integrated marketing communication in the Mongolian Tourism Industry. In order to develop Mongolian tourism, if need, to build up integrated marketing communication in the tourism of Mongolia and must give special attention to tourist motive and tourist values. The main purpose of this study is to investigate the effect of travel integrated marketing communication to travel intension via of customer travel motive and customer travel values. Main object is Mongolian tourism and how tour operators in Mongolia is performing integrated marketing communication and it’s effectiveness. Also customer travel motive and customer travel value of mediating variables are included in the study. Finally this study examined effects of integrated marketing communication to customer travel intension. Data have been collected in the form of an internet questionnaire. Reliability, validity, importance-satisfaction, factor analysis were conducted. According to the results of LISREL, we discovered that customer travel motive and customer travel values are truly the mediating variables of the effect of integrated marketing communication on customer traveling intension. The results of the empirical study are of practical use in terms of the creation of marketing strategies to Mongolian tour operators. Furthermore, suggestions are also useful for customers.