Relevant bibliographies by topics / Travel – Marketing

Academic literature on the topic 'Travel – Marketing'

Author: Grafiati
Published: 10 December 2022
Last updated: 28 January 2023

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Journal articles on the topic "Travel – Marketing"

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Mehta, Subhash C., James C. M. Loh, and Sanjay S. Mehta. "Incentive-Travel Marketing." Cornell Hotel and Restaurant Administration Quarterly 32, no. 3 (October 1991): 67–74. http://dx.doi.org/10.1177/001088049103200319.

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Hassani, Ali, and Sedigheh Moghavvemi. "Muslims’ travel motivations and travel preferences." Journal of Islamic Marketing 11, no. 2 (May 30, 2019): 344–67. http://dx.doi.org/10.1108/jima-11-2018-0215.

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Purpose Many studies have examined the influence of travel motivation on destination preferences; however, little is known about Muslim tourists’ leisure travel behaviour. This study aims to examine the influence of travel motivation on destination preferences using the moderating effect of religiosity from the perspective of Iranian and Malay Muslims. Design/methodology/approach Data were collected from 422 Malay and Iranian Muslim students using a purposive sampling technique, and later analyzed using Amos. Findings Results indicated that generic, Islamic and non-Islamic motivational factors influence social, religious and hedonic avoidance travel preferences. Muslims who are motivated by generic and non-Islamic motivations avoid travels to destinations with the presence of Islamic service and products, while those who are motivated by religious factors prefer destinations with Islamic attributes. Originality/value The results of this study highlight the importance of Islamic-related features in destinations for Muslim tourists.
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Nykiel, Ronald A. "Hospitality and travel marketing." Tourism Management 11, no. 3 (September 1990): 275–77. http://dx.doi.org/10.1016/0261-5177(90)90058-h.

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Josiam, Bharath. "Travel marketing in cyberspace." Journal of Vacation Marketing 3, no. 2 (January 1997): 101–3. http://dx.doi.org/10.1177/135676679700300201.

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Sinha, Sarita, and Tarunendra Singh. "Travel from Traditional Marketing to Digital Marketing." International Journal of Emerging Research in Management and Technology 6, no. 11 (June 13, 2018): 173. http://dx.doi.org/10.23956/ijermt.v6i11.60.

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Lately, with the information technology improvements and broad band internet service spreading, speed of access to shopping sites get high. Because of these changes, companies unavoidably entered to digital environment. Thus, while communication rules change, field and definition of marketing changes too. With the development of IT technologies, traditional marketing methods leave sits place to digital day by day. Companies which follow technology can easily communicate with customers interactively while providing products or services. Like in the traditional Marketing, in digital marketing, building well communication with customers, deter mining their needs and requests are crucial. While companies using digital marketing make difference with dual communication, others who don’t getinvolved in this race, become distanced from competition gradually. The biggest advantage of digital marketing is reaching the target audience in right way with using social media and search engines. This study tries to explain digital marketing periods and advantages, experienced transition and difference between traditional and digital marketing.
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VIDHUSEKHAR P, VIDHUSEKHAR P. "Marketing Communication through Trade Fairs with Respect to Tourism-Travel Products." Paripex - Indian Journal Of Research 3, no. 7 (January 1, 2012): 1–2. http://dx.doi.org/10.15373/22501991/july2014/46.

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Oppermann, Martin. "Databased Marketing by Travel Agencies." Journal of Travel Research 37, no. 3 (February 1999): 231–37. http://dx.doi.org/10.1177/004728759903700303.

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Dr. R. Ravinder, Ravi. "Marketing in Travel and Tourism." Annals of Tourism Research 29, no. 4 (October 2002): 1183–85. http://dx.doi.org/10.1016/s0160-7383(02)00014-2.

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Reid, Laurel J. "Marketing in Travel and Tourism." Annals of Tourism Research 23, no. 3 (July 1996): 729–31. http://dx.doi.org/10.1016/s0160-7383(96)90137-1.

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Jeffries, David. "Marketing in travel and tourism." Tourism Management 10, no. 2 (June 1989): 174–76. http://dx.doi.org/10.1016/0261-5177(89)90061-7.

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Dissertations / Theses on the topic "Travel – Marketing"

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Gaškaitė, Giedrė. "Įmonės „Stoke Travel” internetinio marketingo priemonės." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2013. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2013~D_20130620_113443-95197.

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Bakalauro baigiamajame darbe nagrinėjamos įmonės „Stoke Travel” interentinio marketingo priemonės. Pagrindinis tyrimo tikslas, aptarus internetinio marketingo priemones teoriniu požiūriu ir atlikus anketinę apklausą, bei interviu, ištirti kaip respondentai vertina įmones naudojamas internetinio marketingo priemones, bei pasiūlyti įmonei tinkamiausias interentinio marketingo priemones.
In this Bachelor’s Degree Work companies “Stoke Travel” Internet marketing tools are analyzing. The main objective is after researching theoretical background of the subject to conduct a survey and interview to find out companies internet marketing tools dimension, their clients internet use peculiarity and clients evaluation to the companies used internet marketing tools.
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Conocimiento, Dirección de Gestión del. "Journal of Travel & Tourism Marketing." Taylor & Francis Group, 2004. http://hdl.handle.net/10757/655346.

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Stanislav, Michal. "Marketingová strategie CK Travel Support." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113552.

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The first theoretical part of the work describes in general tourism, terminology and briefly the historical development of tourism. The second theoretical part is focused on marketing, marketing researches, marketing mix 8 P, segmentation of the market, marketing instruments and marketing strategies. The practical part is given to analysis of the travel agency Travel Support taking Czech fisherman to Norway, then to analysis of its market environment, to analysis of its target group, to analysis of competition and of previous marketing and communication strategy. SWOT analysis is made up on the grounds of these researches. Particular, concrete recommendations building the new marketing strategy for next two years were defined according to the founded results.
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Dietrich, Dave. "Pernova: A travel industry business plan." CSUSB ScholarWorks, 2001. https://scholarworks.lib.csusb.edu/etd-project/1903.

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The travel and tourism industries are today facing unprecedented challenges in coping with emerging technology paradigms. Consequently, reengineering traditional travel business models is necessary. Internet technologies coupled with increasingly complex software applications and information structures are distracting travel companies from the strategic elements of providing values to travelers.
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Chen, Wei. "Travel agency marketing : a study of Changsha, China." Thesis, University of Derby, 2003. http://hdl.handle.net/10545/323788.

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This thesis constitutes an explication of tourism marketing in P.R. China. It identified the predominant factors at influence the marketing operations of Chinese travel agencies and explored the marketing mix approaches adopted by them. By studying Changsha, the research revealed that tourism marketing in China is a complex phenomenon. The great geographical and cultural distances mean the marketing theories, which are widely utilized in western countries, could have different effects on the oriental developing country. An even more important distinction is that China is a socialist country but the reforms have begun to introduce the capitalistic market economy from the end of 1970' s. Central government protected the travel agency market and significantly influenced the business for 20 years. The marketing concept is a new idea for Chinese entrepreneurs in tourism industry, therefore they are learning to utilize the tool to achieve their goals. With China's entry into the WTO (World Trade Organisation) at Nov. 2001, it meant that every travel agency in China would face the new challenges and opportunities in a free market environment. Based on a combination of research methods with semi-structured interviews, observations and the review of secondary data, the research provides a picture of the current market situation of the Changsha travel agency industry. It reveals that the role of Chinese travel agencies is larger than that of those in western countries. Travel agencies in Changsha work as the organiser, retailer, educator and advocator in the industry. They have begun to use the integrated marketing mix tools to maintain their marketing share and keep on improving their management and technical skills.
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Morsy, Nermin. "Internal marketing : a HRM-marketing nexus - the case of a global travel company." Thesis, University of Strathclyde, 2011. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=17061.

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There is widely acknowledged interest and recognition of the importance of internal marketing as a management approach that provides a systematic framework for managing employees towards a market orientation by aligning external marketing objectives with the internal capabilities of the organization. It is reasonable to expect that the concept has a clear meaning and a related body of empirical findings. However, marketing scholars have not agreed upon a single, common definition of internal marketing. The extant literature on internal marketing contains a variety of interpretations in relation to the domain of internal marketing, its aims and its focus. Therefore, much of the knowledge available is mainly derived from normative work as the proportion of empirical studies remains limited. Internal marketing practice remains limited, probably because of the lack of a proper underlying philosophy as well as the mixed evidence relating to implementation. This study proposes a conceptual framework which seeks to define the domain of the internal marketing concept, together with its’ antecedents and consequences. The subject of internal marketing is investigated within the context of tourism as a unique service industry in which there is a high level; of contact between customers and employees and where internal programmes aimed at employees have value to complement external programmes targeted at customers. A qualitative case study of one of the leading travel firms in UK from an employment perspective is used to shed light on the unique culture that underlies internal marketing practices, how internal marketing is practiced in reality, the way in which it affects both internal and external aspects of the organisation The findings highlight the importance of organisational culture and the manner in which culture underpins effective internal marketing within a business context. Internal marketing practices are shown to be vital in building and sustaining a people- and service-orientated culture throughout the organisation. The organisational managerial approach appears to have considerable consequences for an internal marketing programme as well as for the employees’ performance which, in turn, will affect customer satisfaction.
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Laing, Jennifer H., and Jennifer Laing@BusEco monash edu au. "EXTRAORDINARY JOURNEYS: MOTIVATIONS BEHIND FRONTIER TRAVEL EXPERIENCES AND IMPLICATIONS FOR TOURISM MARKETING." La Trobe University. School of Business, 2006. http://www.lib.latrobe.edu.au./thesis/public/adt-LTU20070516.142914.

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Tourists are now visiting some of the most remote and amazing places on Earth, travelling to �frontiers� on journeys that are psychological and emotional as well as geographical or physical. These extraordinary journeys to the Poles, the peaks of the highest mountains in the world, harsh deserts and even outer space test both physical and mental endurance and can be characterised as �unique� even in the current era. Travelling largely without the aid of a commercial tour operator or guide, the frontier traveller usually invests a great deal of time and resources in their travel experience, often with the assistance of sponsorship, and generally takes part in an extensive and arduous preparation period in their quest for the extraordinary. While the search for new and unique tourism destinations and experiences appears to be relentless in this post-modern era, the frontier traveller appears to be searching for the �authentic� beyond the �tourist bubble,� both in relation to self and setting. These frontier �trailblazers� are already being followed by guided adventure tourists and some of the former are supplementing their incomes and funding their own travel by leading tours or guiding others to the frontier. Studying the extraordinary experiences of the frontier traveller could therefore provide us with a glimpse of the future of travel, although likely to occur in a more structured and less risky guise. Uncovering the motivations for this form of travel will also assist with future marketing of these experiences, including elements of the marketing mix such as product development and promotion. This thesis examines the motivations behind frontier travel and considers the implications of the findings for tourism marketing. Unstructured, long interviews with 37 individuals were used to uncover the motivations behind these experiences, supplemented by content analysis of narratives produced by frontier travellers, encompassing 50 autobiographies, two online diaries and online interviews with two individuals. The interview participants were largely selected through purposive sampling, in that they were screened as fitting the criteria of a past or potential frontier traveller before being interviewed. They were predominantly born and living in Australia, the United Kingdom and the United States, and 29 of the 37 individuals were male. Ages of participants ranged from 24 to 60 years of age. Interviews continued until saturation of categories of motivation had been reached. Texts were mainly located through searches of bookshops and libraries, including the author�s personal library. A qualitative methodological approach was chosen in order to provide rich data and allow the researcher to enter the world of the frontier traveller. An interpretive paradigm based on a constructivist paradigm underpinned this study, with an ontological stance based on multiple realities and an epistemological position where participants and myself as the researcher created understandings. The methodology outlined above was consistent with this position and was designed to identify different constructions of the data and seek consensus, where possible. The literature on motivations provides a complex plethora of theories and models, many of which contradict each other, so a principal objective of this study was to work from first principles, grounding a theory of motivations pertaining to frontier travel experiences in the data, rather than seeking to test out a pre-existing model or theory. Overall, the research findings show that motivations for frontier travel can be analysed under the broad heading of �adventure,� which is composed of a variety of sub-motives such as achievement and competence, challenge, thrill-seeking and sensation, ego, dreams or fantasies, self-actualisation, cognizance (exploration/discovery), freedom/escape motives (autonomy), isolation and solitude, spirituality, camaraderie and communitas, authenticity, prestige (external rewards), pro-social motives and a love of nature and wilderness. Risk or danger is an element of these experiences and feeds into many of the motivations identified in this study. A theory of motivations behind frontier travel experiences has been developed, covering intrinsic and extrinsic motivations, as well as achievement-motivated behaviour. Pre-travel influences and inspirations such as literature, cinema, visual stimuli, childhood games, heroes and mentors, family influences and educative influences are also considered with respect to their effect on motivational behaviour. An exploratory typology was then developed for frontier travellers, based on common motivations, which might be used to segment the market. Four basic types have been identified and labelled or categorised as �Seekers of Truth,� �Enlightened Explorers,� �Concerned Elitists,� and �Freedom Seekers.� Key motivations behind specific frontier travel experiences have also been identified. Each frontier traveller will exhibit some, but not all, of the motivations highlighted in this study. Segmenting the market on the basis of motivations may therefore be a difficult, if not impossible task. However, marketers could use the information unearthed during this study in the marketing mix to develop new products aimed at satisfying some of the key motivations and use the findings as themes to be highlighted in promotional literature such as brochures and websites. This thesis also argues that the study of travel motivations in the future would be better served by considering motivations behind market niches such as frontier travel, rather than attempting to develop a comprehensive theory of motivations covering the whole travel industry.
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Jaatinen, Salla, and Laura Aho. "Recommendations’ and preferences’ impact on online travel purchases : A quantitative study investigating Instagram influencers’ travel recommendations and consumers’ travel preferences effect on online travel purchases." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-48272.

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Quantitative data analysis revealed that out of the two proposed hypotheses, consumers’ travel preferences have a positive effect on online travel purchases, while Instagram influencers’ travel recommendations did not have a positive effect on consumers’ online travel purchases. Despite that, male respondents experienced travel recommendations to be more influential than their own travel preferences when purchasing travel. However, the results indicate that there is a need for further research.
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Nordlöf, Jessica, Matilda Svensson, and Emily Frost. "Relationship Marketing in the Travel Industry : A Two Sided Perspective." Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-11560.

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The purpose of this thesis is to analyze how Stockholm based travel agencies understand and use relationship marketing and how it is perceived by customers.

Relationship marketing is defined by Grönroos as a building of relationships with customers to achieve mutual benefits. Four main objectives of relationship marketing were used to contextualise the term: service quality, personalisation, differentiation, and communica-tion.In order to answer the purpose, the authors have chosen to interview three travel agen-cies that focus on offering tailor made travel for different target groups. Sampling was used to find these travel agencies, as the total number of travel agencies in the Stock-holm area is too large to interview. Also, customers who have travelled with two of the travel agencies were interviewed. Further, several theoretical frameworks are presented in order to provide the reader with a view of relationship marketing, and were used in the design and the questions asked both companies and customers.

From the interviews with the companies it was found that all of them have different views of what relationship marketing is, and that they have different ways of imple-menting it. The views of relationship marketing differ from building a strong brand im-age to managing actual relationships with customers.

The main efforts of relationship marketing that the companies are involved in are delivering personalized travel and high service quality to customers.It was found in the interviews with customers that their view on what makes good ser-vice is similar to that of company views. What is most important to customers is that the perceived quality matches, or exceeds, the experienced one. There are several things that companies can do to attract and retain customers including having rewards clubs, sending out a moderate amount of newsletters, and providing a personal seller for customers.

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Conocimiento, Dirección de Gestión del. "Guía de acceso para Journal of Travel & Tourism Marketing." Taylor & Francis Group, 2021. http://hdl.handle.net/10757/655346.

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Books on the topic "Travel – Marketing"

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Hospitality and travel marketing. 3rd ed. Albany, NY: Delmar Thomson Learning, 2002.

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Hospitality and travel marketing. 4th ed. Australia: Delmar Cengage Learning, 2010.

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Hospitality and travel marketing. Albany, N.Y: Delmar, 1989.

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Weichard, Ruth Sear. Travel marketing: An introduction. New York: McGraw-Hill, 1992.

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Hospitality and travel marketing. 2nd ed. Albany, N.Y: Delmar Publishers, 1996.

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Morrison, Alastair M. Hospitality and travel marketing. 4th ed. Australia: Delmar Cengage Learning, 2010.

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Travel and tourism marketing techniques. 2nd ed. Albany, NY: Delmar Publishers, 1988.

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Alan, Fyall, Morgan Michael, and Ranchhod Ashok, eds. Marketing in travel and tourism. 4th ed. Oxford: Butterworth-Heinemann, 2009.

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Paul, Resnick Barry, ed. Marketing & selling the travel product. Cincinnati, OH: South-Western Pub. Co., 1991.

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Marketing in travel and tourism. Oxford: Heinemann Professional, 1988.

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Book chapters on the topic "Travel – Marketing"

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Holloway, J. Christopher. "Marketing and Promotion." In Travel and Tourism, 52–58. London: Macmillan Education UK, 1992. http://dx.doi.org/10.1007/978-1-349-12407-7_9.

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Morrison, Alastair M. "Societal marketing, social responsibility, and social marketing." In Hospitality and Travel Marketing, 57–85. 5th ed. London: Routledge, 2022. http://dx.doi.org/10.4324/9781003292616-4.

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Feiertag, Howard. "The Travel Agent and the Leisure Travel Market." In Hospitality Sales and Marketing, 249–74. Articles originally published in Hotel management.: Apple Academic Press, 2019. http://dx.doi.org/10.1201/9780429057205-6.

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Foster, Douglas. "The Marketing Mix." In Travel and Tourism Management, 189–249. London: Macmillan Education UK, 1985. http://dx.doi.org/10.1007/978-1-349-17946-6_7.

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Morrison, Alastair M. "Marketing performance measurement." In Hospitality and Travel Marketing, 567–94. 5th ed. London: Routledge, 2022. http://dx.doi.org/10.4324/9781003292616-25.

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Morrison, Alastair M. "Analyzing marketing opportunities." In Hospitality and Travel Marketing, 148–77. 5th ed. London: Routledge, 2022. http://dx.doi.org/10.4324/9781003292616-8.

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Morrison, Alastair M. "Promotion: Integrated marketing communications." In Hospitality and Travel Marketing, 400–428. 5th ed. London: Routledge, 2022. http://dx.doi.org/10.4324/9781003292616-18.

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Morrison, Alastair M. "Market and marketing research." In Hospitality and Travel Marketing, 119–47. 5th ed. London: Routledge, 2022. http://dx.doi.org/10.4324/9781003292616-7.

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Moschis, George P. "Marketing Travel & Leisure Services." In Marketing to the Aging Population, 267–93. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-031-13097-7_13.

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Bécherel, Lionel, and François Vellas. "The Marketing Concept and International Tourism Marketing." In The International Marketing of Travel and Tourism, 3–34. London: Macmillan Education UK, 1999. http://dx.doi.org/10.1007/978-1-349-27486-4_1.

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Conference papers on the topic "Travel – Marketing"

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Dynan, Rita. "EXPERIENTIAL LEARNING IN A MARKETING TRAVEL STUDY COURSE." In 40th International Academic Conference, Stockholm. International Institute of Social and Economic Sciences, 2018. http://dx.doi.org/10.20472/iac.2018.040.016.

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Setriani, Tina, and Herman Surdiatno Soegoto. "Social Media Marketing Application in Indonesian Travel Industry." In Proceedings of the International Conference on Business, Economic, Social Science, and Humanities – Economics, Business and Management Track (ICOBEST-EBM 2019). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/aebmr.k.200108.041.

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Rolim, Lucas L., Jefferson E. Simões, and Daniel R. Figueiredo. "Network and Revenue Analysis of an Affiliate Marketing Program in the Travel Industry." In Brazilian Workshop on Social Network Analysis and Mining. Sociedade Brasileira de Computação, 2020. http://dx.doi.org/10.5753/brasnam.2020.11168.

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The widespread adoption of e-commerce over the past two decades has transformed businesses and sparked novel marketing strategies. In affiliate marketing individuals sign up with companies to promote or sell their products in independent venues such as blogs and channels controlled by the affiliate, receiving compensations for their actions. This work analyzes Clube Hurb, a real and large affiliate marketing program, considering the affiliate network structure, the revenue generated by affiliates, and their relationship. While the network is largely fragmented (90.7% of the affiliates are isolated) and most affiliates never sell (99.5%), different network and revenue statistics exhibit heavy-tailed behavior and are sometimes correlated. The findings shed light on affiliate marketing dynamics and can drive future studies to improve performance.
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Huang, L. "How to use blogs in your travel marketing channel mix." In SUSTAINABLE TOURISM 2010. Southampton, UK: WIT Press, 2010. http://dx.doi.org/10.2495/st100101.

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Li, Xin, Yu Cao, Yilei Lu, Pei Yu, and Xiaoli Tang. "The Study of Travel Social Marketing based on Mobile Internet." In 2015 International Conference on Education, Management, Information and Medicine. Paris, France: Atlantis Press, 2015. http://dx.doi.org/10.2991/emim-15.2015.66.

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Tsonev, Nikolay, and Zornica Zlatanova. "THE APPLICATION OF INTERNET MARKETING IN THE MANAGEMENT OF 5 STAR HOTELS IN VELINGRAD." In TOURISM AND CONNECTIVITY 2020. University publishing house "Science and Economics", University of Economics - Varna, 2020. http://dx.doi.org/10.36997/tc2020.312.

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The relevance of the study is determined by the need to improve the application of Internet marketing in the management and distribution of travel companies, which would increase efficiency in their management. The aim of the study is to identify the specifics of Internet marketing, as well as the resources needed by travel companies to improve it to achieve positive changes in management and distribution. The study proves that the effective application of Internet marketing in the management and distribution of tourism companies, in particular hotel companies, needs to be developed on the basis of established theoretical statements, as well as on the best practices of leading hotel companies in the field. They are adapted according to the specifics of the resource provision of selected tourist sites in a specific tourist area and location.
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Mihailović, Branko, and Vesna Popović. "THE ROLE OF MARKETING INFORMATION SYSTEMS IN THE FUTURE OF TOURISM." In Tourism International Scientific Conference Vrnjačka Banja - TISC. FACULTY OF HOTEL MANAGEMENT AND TOURISM IN VRNJAČKA BANJA UNIVERSITY OF KRAGUJEVAC, 2022. http://dx.doi.org/10.52370/tisc22147bm.

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The paper investigates the possibilities and scope of the impact of marketing information systems on future tourist trends. Special emphasis is placed on the current conditions in which the world economy and tourism find themselves, which are significantly determined by the spread of the COVID 19 pandemic and the digitalization of business. In such conditions, the importance of marketing information systems for adequate management of relationship marketing in tourism is increasing. Namely, successful marketing in tourism means offering greater value than the competition, as well as customer satisfaction. Satisfaction is achieved when the obtained performance of the tourist service meets or exceeds expectations. Customer expectations are formed on the basis of pre-purchase information, and commercial success is achieved when performance exceeds expectations. Marketing information systems are often used in practice in order to constantly improve the customer base. One-on-one marketing, or tailoring travel services to individual customers, depends heavily on market and timely customer information. Research has shown that marketing information systems provide an organized and timely flow of market information that optimizes marketing decision-making in tourism.
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Ilieva, Lyubka. "MARKETING TOOLS TO OVERCOME THE IMPACTS OF COVID-19 ON THE TOURIST BUSINESS." In TOURISM AND CONNECTIVITY 2020. University publishing house "Science and Economics", University of Economics - Varna, 2020. http://dx.doi.org/10.36997/tc2020.297.

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The global impact of the COVID-19 virus on international trade and travel poses serious challenges to small and medium-sized enterprises in the tourism industry. Tourism is influenced by many factors, but no one could have predicted such a scenario. The restoration of the tourism business is possible only by ensuring the security of tourists both in accordance with the requirements of the authorities and themselves. In this regard, the effective use of means of communication are of particular importance for the rapid recovery of the business. The purpose of this study is to examine the changes that occur in consumer behavior due to travel restrictions imposed by countries, and to identify the most influential on their travel decision means of marketing communications, through which to overcome the reported negative consequences on the tourism business.
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Cheng, Congxi, Lan Xiang, and Pengfei Geng. "Internet Marketing and Innovative Strategies: A Study of China's Travel Agencies." In 2010 International Conference on Management and Service Science (MASS 2010). IEEE, 2010. http://dx.doi.org/10.1109/icmss.2010.5576846.

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Pakanen, Minna, and Leena Arhippainen. "User experiences with web-based 3D virtual travel destination marketing portals." In OzCHI '14: the Future of Design. New York, NY, USA: ACM, 2014. http://dx.doi.org/10.1145/2686612.2686680.

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Reports on the topic "Travel – Marketing"

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Dill, Jennifer, and Cynthia Mohr. Long-Term Evaluation of Individualized Marketing Programs for Travel Demand Management. Portland State University Library, July 2010. http://dx.doi.org/10.15760/trec.132.

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Oleksiuk, Vasyl P., and Olesia R. Oleksiuk. Exploring the potential of augmented reality for teaching school computer science. [б. в.], November 2020. http://dx.doi.org/10.31812/123456789/4404.

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The article analyzes the phenomenon of augmented reality (AR) in education. AR is a new technology that complements the real world with the help of computer data. Such content is tied to specific locations or activities. Over the last few years, AR applications have become available on mobile devices. AR becomes available in the media (news, entertainment, sports). It is starting to enter other areas of life (such as e-commerce, travel, marketing). But education has the biggest impact on AR. Based on the analysis of scientific publications, the authors explored the possibilities of using augmented reality in education. They identified means of augmented reality for teaching computer science at school. Such programs and services allow students to observe the operation of computer systems when changing their parameters. Students can also modify computer hardware for augmented reality objects and visualize algorithms and data processes. The article describes the content of author training for practicing teachers. At this event, some applications for training in AR technology were considered. The possibilities of working with augmented reality objects in computer science training are singled out. It is shown that the use of augmented reality provides an opportunity to increase the realism of research; provides emotional and cognitive experience. This all contributes to engaging students in systematic learning; creates new opportunities for collaborative learning, develops new representations of real objects.
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3

Camacho Rodríguez, Luz Dary, Luz Yanenth Echeverría Velasco, and María Angélica Barrera Sánchez. Marketing de contenidos: realidad o retos. Universidad Nacional Abierta y a Distancia, October 2020. http://dx.doi.org/10.22490/ecacen.4265.

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Partiendo del hecho que uno de los objetivos que pretende el marketing es el acercamiento a los clientes, así como la visibilidad de la marca en el mercado, para que se destaque o sea diferenciable con relación a la competencia, se apoya de un sinnúmero de herramientas para lograrlo. Una de ellas es el marketing de contenidos, que está inmersa dentro de las estrategias de inbound o de atracción, que pretende establecer una comunicación con el cliente a través de contenidos que logren su confianza y fidelización, además de contribuir en la construcción de la imagen de marca de cualquier negocio. En este sentido, el presente escrito pretende exponer el contexto sobre esta herramienta, su razón de ser, sus características y aplicabilidad, como una apuesta para conceptualizar información que proporcione la realidad o retos que conlleva su puesta en marcha, como una alternativa para el mercadeo y para la competitividad comercial de cualquier idea de negocio o intercambio comercial. Partiendo de la realidad como la percepción, ese algo que subyace y reto como los desafíos que el contexto comercial promueve.
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4

Balat, Jorge, Irene Brambilla, and Guido Porto. Realizing the Gains From Trade: Export Crops, Marketing Costs, and Poverty. Cambridge, MA: National Bureau of Economic Research, September 2007. http://dx.doi.org/10.3386/w13395.

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5

Gyimah-Brempong, Kwabena, Michael E. Johnson, and Hiroyuki Takeshima, eds. The Nigerian rice economy: Policy options for transforming production, marketing, and trade. Washington, DC: International Food Policy Research Institute, 2016. http://dx.doi.org/10.2499/9780812248951.

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6

Reid García, Yarly Cecilia, and Fredys Padilla González. Mejoramiento de la competitividad de los tenderos con la aplicación de las estrategias de marketing. Universidad Nacional Abierta y a Distancia- UNAD, October 2022. http://dx.doi.org/10.22490/ecacen.6312.

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El objetivo del presente documento es establecer estrategias de marketing gerencial a los tenderos que le permita mejorar la competitividad frente a los nuevos competidores denominados tiendas de descuento. El impacto de estas tiendas está medido por el efecto que tiene en sus ventas y la disminución en porcentaje y las ofertas que poco se dan en las tienda de barrio. La investigación utilizó de un estudio descriptivo – cualitativo practicado a través de una encuesta a las tiendas del Barrio Betania de la ciudad de Barranquilla. Resaltando que nuevo formato de las tienda tenido éxito en el comercio de minoristas captando la atención con el propósito de poder determinar los actores que están perdiendo participación en el mercado; causando esto un pérdida en la dinámica de las tiendas de barrios por tener un negocio similares a las llamadas tiendas de descuentos. Por ello se establecieron estrategias gerenciales que son necesarias como es la capacitación en marketing y finanzas y estrategias publicitarias para mejorar la competitividad en dichas tiendas.
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7

Zilberman, David, Amir Heiman, and Yanhong Jin. Use of Branding and Sampling in Agricultural Fresh Produce. United States Department of Agriculture, July 2013. http://dx.doi.org/10.32747/2013.7697116.bard.

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The original proposal has three main objectives: a conceptual framework on willingness to pay (WTP) for fruits and vegetables, the introduction of branding and sampling in fresh food, and empirical applications to the United States and Israel. We modified our research plan over time based on availability of data and emergence of new problems. We expanded the range of products to include poultry and the range of techniques to use real experiments as well as more traditional surveys. We expanded the range of problems to understand attitudes toward genetically modified (GM) food. There is a growing interest in introduction of marketing tools like demonstration sampling, money-back guarantees, labeling, and brands in agriculture. These marketing tools are important for enhancing demand for agricultural products and food safety. However, the methodology needed to assess the effectiveness of these tools and understand their performance in different agricultural sectors is limited. Our analysis demonstrated the importance of brands as a marketing tool in agriculture. In particular, we showed conceptually that strong brands can be substitutes for other marketing tools like sampling or demonstration. We were able to conduct real experiments for the demand for safe chicken and show that consumers are willing to pay significantly more for products branded as more safe. Yet, using experiments in Israel and the United States, we found that WTP for brands of fresh fruits and vegetables is smaller than in other product categories. Warning labels are a sort of negative branding. The GM-free labeling is particularly important since it serves as a trade barrier to U.S. crops exports. Our analysis of acceptance of GM products found that WTP for GM products in Israel and the United States depends on framing of information about the impact ofGM and the quantity of information disclosed. Finally, in analyzing the evolution of support for Proposition 37 that aimed to introduce mandatory labeling of GM in California, we found that support for mandatory labeling ofGM products is broad as long as it is not perceived to be costly. Our project demonstrates the feasibility of conducting real experiments to assess consumer demand in agriculture. When looking at interdisciplinary groups, one can design new products and assess the WTP for their characteristics. We also show that, while branding is a very strong marketing tool, its use in fresh fruit and vegetables is likely to be limited. However, brands can be important with processed food. Furthermore, we have proven that, while some consumers strongly object to GM products, most consumers in the United States and Israel would be willing to buy them for a discount, and some would pay extra if they are associated with improved characteristics. Finally, we expanded the notion of warning labels to calorie information and showed that the response to calorie information depends on gender, education, and how the information is presented.
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