Journal articles on the topic 'Travel agents – Marketing'
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S Soegoto, E., and A. H Nugroho. "Information Technology for Travel Agency." International Journal of Research and Applied Technology 1, no. 1 (June 25, 2021): 148–53. http://dx.doi.org/10.34010/injuratech.v1i1.5658.
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The purposes of this research are to describe, analyze, and determine the online marketing strategy of domestic travel agent at Bandung Tour Expert. In this case, the authors focused on SWOT analysis to find out the right marketing strategy for the tour packaging. In this research, the data was collected using the observation method, meanwhile the data analysis method used were descriptive qualitative and SWOT analysis. Internet users number are increasing, especially adults with high mobility. For them who often travel outside the city, internet is crucial because it connects them with the travel agent. Nowadays, the convenient use of Internet technology is used to market products and services offered by travel agents, so that it provides many benefits for business travel agents with minimum marketing costs. The results of this study were the use of internet and online marketing had impacts on the increasing profits of the travel agents. The conclusion of this research is Bandung Tour Expert as a company need to improve their variant of tour package to make tourist more interest to visit the company website.
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Yaman, H. Ruhi, and Robin N. Shaw. "Marketing research and small travel agents: An exploratory study." Journal of Vacation Marketing 8, no. 2 (April 2002): 127–40. http://dx.doi.org/10.1177/135676670200800203.
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Ramaputra, Reza. "The THE EFFECT OF SOCIAL MEDIA MARKETING AND ONLINE TRAVEL AGENTS TOWARDS THE BOOKING INTENTION OF HOTEL IN SURABAYA." Jurnal Entrepreneur dan Entrepreneurship 9, no. 2 (December 14, 2020): 91–98. http://dx.doi.org/10.37715/jee.v9i2.1409.
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Hotel occupancy rate in Surabaya experienced a declining since 2017 with the average room occupancy rate was 54% For hotel to be able to make a profit, occupancy rate must be at least 60%. As a result of this declining in occupancy, hotels in Surabaya begin to rely on e-commerce platforms as their marketing strategy to overcome this occupancy issues. Strategy that commonly used is by maximize the use of social media marketing and online travel agents. This research aims to discover whether social media marketing and Online travel agents have significant effects to the booking intention of hotel in Surabaya.
This research sample uses the domestic people whoever use social media and online travel agents as a source to searching hotel information and booked a hotel room in Surabaya within a period of January 2019 to October 2019. Data research is collected by using a likert scale questionnaire that is distributed to 104 respondents. Then it proceeded by multiple linear regression similarity model with SPSS. The result shows that social media marketing has positive and significant effect towards the booking intention of hotel in Surabaya and online travel agents also has positive and significant effect towards the booking intention of hotel in Surabaya.
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Setiadi, Anrico Jusuf, Salsabila Salsabila, Yusak Adheo Widyarta, and Thet Htar Zin. "ENHANCING MARKETING OF FARIZ HOTEL THROUGH COORPERATING WITH GLOBAL TRAVEL AGENT." International Journal of Applied Business and International Management 2, no. 2 (May 17, 2018): 1–15. http://dx.doi.org/10.32535/ijabim.v2i2.9.
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According to Explore Wisata (2017) Malang is a city that has many tourist destinations. Most of them located in area of Batu, there are many interesting tourist destinations. This is balanced by the number of hotels ranging from budget hotels to high star hotels that are spread around Batu. Fariz hotel is one of the hotels that compete in the budget class hotel that is surrounded by Batu area. Although Fariz hotel is a budget hotel, Fariz hotel has the better quality and service compared to the other budget hotels.
Author gives an idea to make Fariz hotel entering international market. The author planned business to business co-operation to bring Fariz hotel to international. By cooperating with foreign travel agents who have package tours to Indonesia, Fariz Hotels can be added in the hotel list for the travel agent. The author chose to cooperate with foreign travel agents because the foreign tourists who will traveling usually entrusted the choice of hotel to travel agents. By entering the list of hotels in Fariz travel agent hotel will be more easily visited by foreign tourists.
After cooperating with foreign travel agent, Fariz hotel will determine the right price for hotel package, hotel package price for foreign guests is certainly more expensive compared to domestic visitors, but with a slightly higher price than domestic price. With this price foreign guests will have a better service that equivalent to international budged hotel.
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Selvi, Murat Selim. "Mobile Marketing Applications of Travel Agencies." International Journal of Research in Business and Social Science (2147-4478) 3, no. 4 (October 22, 2014): 68–84. http://dx.doi.org/10.20525/ijrbs.v3i4.118.
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In recent years, the use of mobile devices in the marketing world is increasing parallel with technological advances. The main problem of this research is to determine agencies’ use of what type of mobile tools for what type of purposes in the marketing process. The aim of this research is to identify Mobile Marketing (MM) applications used by group A travel agencies, and to describe the attitudes towards MM applications of agencies. According to related law, it is only group A agencies give all agency services. Therefore, it is thought that MM is more widely used by those agencies. Thus, this research was made only on the group A agencies. The population of study was consisted of 675 groups A agencies’ representatives deployed in the European and Asian sides of Istanbul. A questionnaire was used as data collection tool. Questionnaire form consisted of two parts. In the first part, questions concerning MM and in the second part, questions regarding demographic issues to managers and travel agents took place. The results were given as descriptive statistics (frequencies, percentages, mean and standard deviation) on the tables. T-test and One Way ANOVA analysis were performed for the differences of mean among groups. In the study it was concluded that agencies use mobile phones mostly and mobile computers for increasing sales firstly and direct marketing. Thus, the main hypothesis established was confirmed partly.
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Buckley, Ralf, and Mary-Ann Cooper. "Assortative Matching of Tourists and Destinations: Agents or Algorithms?" Sustainability 13, no. 4 (February 12, 2021): 1987. http://dx.doi.org/10.3390/su13041987.
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We propose that assortative matching, a well-established paradigm in other industry sectors and academic disciplines, can underpin the concept of destination matching. This provides a new foundation to integrate research concepts and terminology in destination marketing and destination choice. We argue that the commercial tourism industry already applies destination matching approaches, with three historical phases. Initially, matching of tourists and destinations relied on the tacit expertise of specialist agents. This still applies in specialist subsectors. For generalist travel and accommodation, human agents were partially replaced by online travel agents, OTAs, which are customised algorithms operating only in the travel sector. These still exist, but their share price trends suggest decreasing significance. Currently, automated assortative algorithms use multiple sources of digital data to push appealing offers to potential purchasers, across all retail sectors. Digital marketing strategies for tourism products, enterprises, and destinations are now just one category of generalised product–purchaser matching, using entirely automated algorithms. Researchers do not have access to proprietary algorithms, but we can identify which components they incorporate by analysing their underlying patents. We propose that theories of destination marketing and choice need to reflect these recent and rapid real-world changes via deliberate analysis of destination matching.
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Martin, Danny, Ida Ayu Sri Puspa Adi, and Putu Ayu Ariasih. "Efektivitas Pemberian Alokasi Kamar pada Biro Perjalanan Wisata: Kasus di Hotel The Kuta Beach Heritage Bali." Jurnal Bisnis Hospitaliti 10, no. 2 (December 16, 2021): 115–25. http://dx.doi.org/10.52352/jbh.v10i2.678.
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Despite the rapid development of online travel agents who market hotel rooms via the internet, traditional travel agencies also still play an important role in marketing and booking hotel rooms. As The Kuta Beach Heritage hotel still utilizes and uses room marketing channels through offline travel agencies. This study aims to determine the effectiveness of providing room allocation or room allocation to travel agents at The Kuta Beach Heritage Bali. The data used is secondary data in the form of production from each travel agency and given room allocation. While the primary data was obtained through interviews with various related parties at the hotel. Data were analyzed quantitatively and qualitatively. The results showed that the utilization of room allocation by the travel agency had not been maximized or had not been able to achieve the target given by the hotel, which was 60%. The practical implication of this research is the need for innovative efforts to increase the production of room nights by both hotels and travel agencies
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Sutarya, I. Gede. "Agen Budaya dan Pemasaran: Peran Ganda Jaringan Perguruan Spiritual dalam Promosi Wisata Spiritual di Bali." Jurnal Kajian Bali (Journal of Bali Studies) 8, no. 1 (April 29, 2018): 1. http://dx.doi.org/10.24843/jkb.2018.v08.i01.p01.
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The interest of foreign tourists to the spiritual tourism to Bali provides an opportunity for the development of the Balinese spiritual network abroad. These spiritual network have a dual role, in addition to initially introduce Balinese culture, they then also promote and become travel agents. This article examines the forms of spiritual disciple networks, the process of network transformation into marketing agents and the role of agents in spreading the culture, so that foreign tourists who interested in spiritual tourism are interested to come to Bali. These research problem are examined with qualitative approach through literature study, nonparticipant observation, and in-depth interview. Data were analyzed by the approach of tourism marketing theory from Seaton (1996) and postmodern theory of Derrida. The result is that the form of spiritual disciple network is the overseas training centers, the process of transforming into a marketing agency through the spiritual group’s desire to travel to Bali those are grew by spiritual teachers. The spiritual tour happened to Bali is the success of marketing agents as agents of cultural spread to the origin country of foreign tourists.
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Soliman, mohammad. "Viral Marketing Adoption among Egyptian Travel Agents: Perceived Benefits and Barriers." Journal of Association of Arab Universities for Tourism and Hospitality 11, no. 2 (December 1, 2014): 153–66. http://dx.doi.org/10.21608/jaauth.2014.57123.
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Mustafa, Aziam. "The Effect of Marketing Strategies on the Performance of Travel Insurance." International Journal of Business and Management 2, no. 5 (October 25, 2018): 1–8. http://dx.doi.org/10.26666/rmp.ijbm.2018.5.1.
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: Travel Insurance is a trade of complexity involving variety of independent components such as hotels, transports, tour operators, travel agents, various governments and private bodies. Hence, the demand for travel insurance is influenced by various factors: economy, institution, society and demographic. The objective of this research is to discern the effect of marketing strategies upon travel insurance services in Malaysia. Organizations own a marketing department that is responsible for the progress of sales volume, development of new products and adequacy of customer satisfaction and maintenance of market share. This department establish marketing strategies to attain the objectives of organization. Thus, the study is attempting to identify the effect of marketing strategies on the efficacy of travel insurance companies. Marketing strategies are referred to the 4Ps: product, place, promotion and price. The study is commenced at Ace Jemeh Insurance Bhd, Tune insurance company, Etiqa Insurance and Takaful Insurance in Shah Alam involving majority of the staff body. The results presented a significant relation between marketing strategical factors (product and sales promotion) and achievement in terms of sales volume, cost management, innovation and creativity and customer satisfaction of travel insurance company
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Sari, Diva Artha Puspita, Joshua Anenlie, Marvanico Tjokrosoeharto, and Husjina H. Suljic. "FIND THE BEAUTY IN INDONESIA WITH ONGIS TRAVEL." International Journal of Applied Business and International Management 2, no. 2 (May 17, 2018): 118–36. http://dx.doi.org/10.32535/ijabim.v2i2.16.
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Ongis travel is a tour operator which is located in Malang City, the hospitality that Ongis Travel offered as a guide to accompany your journey down the sights of interest in Malang City, East Java and beyond. Ongis Travel hope that visiting as a rarely activities will be more than just fun; therefore it is our pleasure to professionally make your sightseeing experience into recording a memorable footsteps. Malang City has a variety of charm in their tourism that is interesting to be explored. In this city Ongis Travel has been born and has been groing up by guiding domestic or foreign tourist. In the spirit of Ongis Travel services, we capture every moment of exquisite happiness. Therefore, the decision of choosing Ongis travel is a privilege worth.
Ongis Travel marketing are up to date and they are using all kinds of social media like Instagram, website and Facebook. Ongis Travel update their tour in videos and post it on YouTube which the edit of the video, camera quality is too good to be compared with other tour and travel in Malang City. However, Ongis Travel post all of their marketing in Indonesian language so the foreign customers cannot actually understand it.
Recomended Service Idea for Ongis Travel is to make a promotion using digital marketing that will be written or spoken in English language and Team 16 will make a business proposal regarding partnership with other tour and travel agency or agent in Europe and United State. In the business proposal there will be written both law regarding the agreement that both parties wanted. This proposal will be signed and approved in legal international business law.
The distribution channel that has ben chosen by Team 16 are Tour and Travel Agency in USA and Europe, and Tour and Travel Agent. The partnership will be beneficial for both parties because Ongis Travel, Tour and Travel Agencies and Tour Agents will exchange customer, Indonesian traveler that wanted to travel to Europe or USA will be given to Tour and Travel Agencies and Tour Agents and Foreigners that apply in Tour and Travel Agencies and Tour Agents that wanted to travel to Indonesia will be given to Ongis Travel.
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Viljoen, Kim, Mornay Roberts-Lombard, and Chris Jooste. "Reintermediation Strategies For Disintermediated Travel Agencies: A Strategic Marketing Perspective." International Business & Economics Research Journal (IBER) 14, no. 3 (April 30, 2015): 561. http://dx.doi.org/10.19030/iber.v14i3.9216.
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The evolution and advancement of the Internet has disintermediated many 20th century businesses, in particular traditional travel agencies. Reintermediation strategies for travel agents that result in additional value being delivered to customers need to be sought with the ultimate objective of retaining customers. The research on which this article is based was concerned with the apparent gap in existing research on this topic. Focus group discussions were held and an online survey was conducted with South African travel agents. Eight proposed reintermediation factors were tested for relationship significance to reintermediation and ultimately customer retention. The eight factors consisted of personal interaction, differentiated product, low service fees, product knowledge, high-quality service, coexisting with technology, targeting the leisure segment, and lastly targeting the corporate segment. Five factors proved to be valid reintermediation and customer retention indicators, with personal interaction being the most important and low service fees the least important. Marketing strategies for the purposes of reintermediation and customer retention related to these findings were recommended.
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Novriansyah. "Strategi Pemasaran Untuk Meningkatkan Jumlah Pelanggan Pada Hotel Bukit Serelo Lahat." Jurnal Manajemen dan Bisnis 9, no. 1 (June 15, 2020): 56–62. http://dx.doi.org/10.53812/jmb.v9i1.10.
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Nowadays the hospitality business is growing in Indonesia. Hotel Bukut Serelo is a party that also plays an active role in improving the world of hospitality. For that Hotel Bukut Serelo must arrange and implement a strategy in marketing and also improve the weaknesses that exist. If Hotel Bukut Serelo implement marketing strategy then there will be an increase in the number of occupancy. This study aims to determine the best marketing strategy to increase the number of customers of Hotel Bukut Serelo Lahat by conducting SWOT analysis. The results of SWOT analysis produce marketing strategies such as: Social media usage for promotion, Offer tourism package in cooperation with local people, Offer promotions on special days such as Lahat's birthday, Recruit reliable staff to fill the position of marketing manager, Add new menu, Adding new parking area, Improving facilities, Providing training for employees, Cooperating with travel agents and online travel agents, and implementing reward and punishment system for employees.
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Stephen, Victoria Mwende. "EFFECTS OF AIRLINES ZERO COMMISSION ON THE PERFOMANCE OF TRAVEL AGENTS: A SURVEY OF AIR TRAVEL AGENTS IN NAIROBI CBD." American Journal Of Strategic Studies 1, no. 1 (February 14, 2017): 1–21. http://dx.doi.org/10.47941/ajss.108.
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Purpose: The study was an assessment of the effects of airline zero commission on the performance of travel agents.Methodology: A descriptive survey of air travel agents in Nairobi CBD was taken. A population of 350 travel agents was identified out of which a sample of (35) 10% were randomly selected.Results: Findings indicate that travel agents had been affected by the Zero commission. Their profitability, customer satisfaction, employee morale and internal processes were affected negatively. Findings also indicated that charging fees, cost leadership, differentiation, specializing in geographical areas or becoming niche players for specific leisure products, improvement in customer service and increased marketing and communication , expansion of the product base , strategic partnership and external linkages with other service providers were some of the strategic responses being adopted by travel agents. Findings also indicated that Travel agents have increased investment in financial resources, human resources, knowledgeable and creative workforce, and improvement in brand name, a unifying corporate culture, robust IT infrastructure and corporate governance as an effort to recover from the zero commission problems. The study recommends that the travel agents continue using generic strategies and tailor made strategic responses as this would help them to deal with the problem of zero commission. In addition, the travel agents should also differentiate their products in order to attract more customers. The travel agents also need to continue charging fees and ensure that they deliver good customer service to travellers.Policy recommendation:The study recommends that the travel agents continue using generic strategies and tailor made strategic responses as this would help them to deal with the problem of zero commission. In addition, the travel agents should also differentiate their products in order to attract more customers. The travel agents also need to continue charging fees and ensure that they deliver good customer service to travelers.
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Viljoen, Kim, and M. Roberts-Lombard. "Customer Retention Strategies For Disintermediated Travel Agents: How To Stop Customers From Migrating To Online Booking Channels." Journal of Applied Business Research (JABR) 32, no. 2 (March 1, 2016): 541. http://dx.doi.org/10.19030/jabr.v32i2.9595.
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Remaining relevant to customers and retaining customers who could consider booking online, requires travel agents to modify their marketing strategies. Travel agents need to find new ways to add value for customers and suppliers to reinstate their roles in the travel distribution process and ultimately retain their customers. A total of 600 travel agencies in South Africa participated in the study through the completion of an online survey. The data analysis technique used for the study was path analysis. The findings stipulate that travel agency owners and managers believe that providing differentiated products to their leisure customers, is the key to winning back lost customers and keeping existing customers. Travel agency owners and managers further indicated that this is an existing reintermediation strategy that they plan to practise in the future as well. It is therefore recommended that travel agents focus on delivering high-quality service to win back lost customers and thus reintermediate their businesses.
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Viljoen, Kim, and Mornay Roberts-Lombard. "Customer Retention Strategies For Disintermediated Travel Agents: How To Stop Customers From Migrating To Online Booking Channels." Journal of Applied Business Research (JABR) 32, no. 3 (May 2, 2016): 681–94. http://dx.doi.org/10.19030/jabr.v32i3.9669.
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Remaining relevant to customers and retaining customers who could consider booking online, requires travel agents to modify their marketing strategies. Travel agents need to find new ways to add value for customers and suppliers to reinstate their roles in the travel distribution process and ultimately retain their customers. A total of 600 travel agencies in South Africa participated in the study through the completion of an online survey. The data analysis technique used for the study was path analysis. The findings stipulate that travel agency owners and managers believe that providing differentiated products to their leisure customers, is the key to winning back lost customers and keeping existing customers. Travel agency owners and managers further indicated that this is an existing reintermediation strategy that they plan to practise in the future as well. It is therefore recommended that travel agents focus on delivering high-quality service to win back lost customers and thus reintermediate their businesses.
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Cooper, Mary-Ann, Raquel Camprubí, Erdogan Koc, and Ralf Buckley. "Digital Destination Matching: Practices, Priorities and Predictions." Sustainability 13, no. 19 (September 23, 2021): 10540. http://dx.doi.org/10.3390/su131910540.
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Over the past three years, travel agents, enterprises and destinations have switched almost entirely from traditional to digital marketing methods, relying strongly on search engines and social media. They consider these methods as faster, more flexible, financially more efficient, and with wider reach. Most importantly, they provide customer data and feedback, with precise targeting of different messages to different market sectors, with rapid measures of success. This, however, leads to fragmentation of information reaching tourists, which itself affects destination image. This seems unavoidable with continuing competition between platforms; hence, the agents, enterprises and destinations need multichannel marketing. In addition, since most search engines and social media are international, cultural context is a critical component of communications, in style and content as well as language. This may now include multiple sensory detectors and sources, including visual, sound, and haptic. As tourists increasingly garner information independently, travel agents have greater incentives to seek exclusive control over sales of specific products.
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Yurchenko, N. I. "The Current Trends in Marketing Research in the Tourism Industry." Business Inform 10, no. 513 (2020): 450–59. http://dx.doi.org/10.32983/2222-4459-2020-10-450-459.
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Currently, the tourism industry continues to outpace the global economy despite deteriorating global economic prospects, tensions in international trade, social worries, geopolitical uncertainty, instability and the COVID-19 pandemic. The article is aimed at identifying modern trends of marketing research as part of the complex of marketing instruments in the tourism sphere. To achieve this aim, the article uses the following research methods: abstract-logical; situational analysis; mean, absolute and relative values; comparison, graphic, sociological; statistical analysis; economic-mathematical; expert surveys and estimations. Based on the data of the World Tourism Organization, the indicators of development of the world market of tourist services are analyzed. Performed were the following: analysis of the dynamics of the number of subjects of tourism activity (tour operators and travel agents) in Ukraine; total average number of full-time employees; income from the provision of tourist services; operating expenses for the provision of tourist services; number of tourists served by tour operators and travel agents in Ukraine. The content of marketing research is disclosed as a multi-stage process, which should include the collection, registration and analysis of data in the sphere of tourism business. Marketing researches should be conducted according to 8 stages: determining the problem; development of the concept of research; cabinet marketing research; field market research; analysis of market conditions (supply and demand); research of foreign markets; simulation modeling; formation of a marketing information system. In order to determine the rating of tour operators of the mass segment of the tourism market in 2020, a questionnaire containing 16 questions is specified. Its results can be used when evaluating tour operators in terms of customer comfort and cooperation with travel agents. It is proved that marketing research in the tourism industry is advisable to be carried out systematically. This will provide for substantiating and elaborating managerial solutions in order to maximize the satisfaction of the needs of consumers of tourist services and solve the problems of significant seasonal fluctuations in demand.
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Hunold, Matthias, Reinhold Kesler, and Ulrich Laitenberger. "Rankings of Online Travel Agents, Channel Pricing, and Consumer Protection." Marketing Science 39, no. 1 (January 2020): 92–116. http://dx.doi.org/10.1287/mksc.2019.1167.
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Iorio, Monica. "The Potential of Travel Bloggers in Marketing Tourist Destinations: The Example of The “A Blogger for Italy” Platform." European Journal of Hospitality and Tourism Research 10, no. 2 (February 15, 2022): 1–15. http://dx.doi.org/10.37745/ejhtr.2013vo10n2pp115.
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The study analyses the role of the travel blogger as a contemporary expression of tourism marketing. In the new digital reality, travel bloggers perform the intermediary function between destination and customer that in the offline world has long been performed by traditional tour operators and travel agents. The message of these influencers can be much more effective than the expensive advertising campaigns implemented by tourism organizations through traditional marketing channels. Establishing a connection between travel bloggers and tour operators, therefore becomes a crucial strategy for exploiting the potential offered by the ITC in the field of tourism promotion. Within this vision, and as an example of good practice, the study illustrates the digital platform "A blogger for Italy" which is one of the first attempts to create, at a national level, a structured network between travel bloggers and tour operators. The study suggests that travel bloggers can become ambassadors of territoriality especially with reference to places away from the usual mass tourism routes and for which a growing segment of tourism demand shows renewed interest.
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Lalicic, Lidija, and Christian Weismayer. "Consumers’ reasons and perceived value co-creation of using artificial intelligence-enabled travel service agents." Journal of Business Research 129 (May 2021): 891–901. http://dx.doi.org/10.1016/j.jbusres.2020.11.005.
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Haneef, Sunitha K., and Zakiya Ansari. "Marketing strategies of Expo 2020 Dubai: a comprehensive study." Worldwide Hospitality and Tourism Themes 11, no. 3 (June 10, 2019): 287–97. http://dx.doi.org/10.1108/whatt-11-2018-0071.
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Purpose The purpose of this study is to discuss the phases and kinds of marketing strategies being employed during the conduct of mega events such as expos. The study also aims to familiarize the reader with the detailed marketing strategies used by Dubai Expo 2020 and the marketing strategies adopted by tour operators in Dubai, alongside their most used digital channels of communication and marketing. Further, an attempt has been made to understand how the marketing methods for Expo 2020 can be integrated with the marketing of general travel products in Dubai. Design/methodology/approach Short, unstructured interviews with open-ended questions were conducted as part of the data-collection method over a period of two weeks. The interviewees are a core group of officials from the marketing and IT sections of Dubai Expo 2020. The data were recorded for later retrieval and analysis. Also, a survey of 150 tour operators and travel agents was conducted over a period of five weeks. This garnered a comprehensive set of data on the preferred marketing strategies to promote tourism products. Findings The marketing strategies used for Dubai Expo 2020 have been attractive, varied and innovative. Digital marketing is the most opted-for channel of communication for marketing purposes by both Expo 2020 officials and tour operators and travel agents in Dubai. Maximum popularity in terms of usage by tour operators and travel agents is reflected in social media channels of marketing, especially Facebook. There is a need to evolve a distinctly separate digital marketing strategy that will create more tailored marketing campaigns based on the characteristics affecting the consumer behavior of people engaged in Expo 2020. Research limitations/implications This study could have incorporated more varied data if other stakeholders, e.g. hoteliers, had been included. More varied data would certainly have been useful in arriving at well-founded observations about the ideal marketing strategies that could be adopted for an event of this magnitude. Another limitation is that interviews with a greater cross-section of the officials of Dubai Expo 2020 would have rendered a more detailed and finer description of the marketing methods used in promoting Dubai Expo 2020. Practical implications Dubai is being equipped as a world-class venue for large-scale conferences and conventions rivaling Las Vegas for meetings, incentives, conferences and exhibitions. Further, Dubai will be able to position itself as a favored location for hosting a wide array of events with global participation. Social implications Based on this study, it is reasonable to conclude that there is a need to rethink and innovate ways of marketing by customizing the marketing strategies according to the market structure and consumer behavior, without abandoning any particular marketing channel. Originality/value This research on the marketing strategies of Dubai Expo 2020 is of interest to industry, government agencies and other stakeholders. The observations drawn from this study on marketing strategies can be used by other nations hosting similar events in similar geographical areas to provide a basis to design or redesign their tourism and marketing strategies.
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Adhi Suputra Arimbawa PG., I. Gede, I. GPB Sasrawan Mananda, and I. Putu Sudana. "STRATEGI PEMASARAN PAKET WISATA PADA PT. PANDAWA LIMA TOUR AND TRAVEL INDONESIA DI DENPASAR." Jurnal IPTA 2, no. 2 (December 18, 2014): 6. http://dx.doi.org/10.24843/ipta.2014.v02.i02.p02.
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This research is about the marketing strategies implemented by PT. Pandawa Lima Tour and Travel tour packages. Company offers tour packages in Bali and beyond Bali tour packages with variety of facilities. As a common general company, PT. Pandawa Lima Tour and Travel has the objective to make profit and trying to satisfy consumers. This research aims to determine the marketing strategy package in PT. Pandawa Lima Tour and Travel tour package in Denpasar. The data collection method in research carried out by the method of observation, in-depth interviews, library research, and technique documentation. The data analysis technique used is descriptive qualitative combined with the SWOT approach. Discussion of the results of the marketing strategy adopted by the PT. Pandawa Lima Tour and Travel is SO strategy by increasing sales promotion to target markets, enhance cooperation with hotels and travel agents and maintain the diversity and innovation of product and service quality. ST strategies to further enhance cooperation with other travel agencies, and improve service quality. WO strategies to enhance the promotion through the mass media, and printing brochures, expanding market segments and improve the quality of human resources in education and training. While WT strategy by increasing promotional activities and improve human resources. Based on the results of the discussion, can give advice - advice on marketing strategies in PT. Pandawa Lima Tour and Travel tour packages that maintain good relations with the company's existing transport and suggest PT. Pandawa Lima Tour and Travel to their own transport, improving education and training for employees and appropriate compensation, as well as updating the architecture buildings and office equipment.
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Ardani, Ni Nyoman. "Effect of marketing mix and service quality on customer satisfaction and loyalty (A study on PT. Mutiara Cemerlang Utama Bali)." Journal of Applied Sciences in Travel and Hospitality 4, no. 2 (September 27, 2021): 77–84. http://dx.doi.org/10.31940/jasth.v4i2.77-84.
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The COVID – 19 pandemic been made bad impact all tourism sector. Travels agents need to be adapted to pandemic condition to survive in this current situation. The purpose of this research is to test the influence of marketing mix, quality of service on customer satisfaction and loyalty. This study took samples on the research population customers of PT. Mutiara Cemerlang Utama Bali who buys domestic and international flight tickets, makes hotel room reservations, tour package, India pilgrimage tours, assistant to make passport and visa extension. This research leads to descriptive and verificative research called explanatory research. The data was collected by interviewing and disseminating questionnaires by purposive sampling method processed using Partial Least Square (PLS) analysis tool, the number of samples used by 120 samples. The results obtained in this study are that the marketing mix has a significant positive effect on customer satisfaction, the quality of service has a significant positive effect on customer satisfaction, but marketing mix and quality of service have a positive effect on customer loyalty. This is due to several factors that affect such as the price competition of travel agents. Customer satisfaction has a positive and significant effect on customer loyalty.
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Ndambuki, Evelyne Mueni, Albert Chege Kariuki, and Jane Bitok. "Influence of E-Tourism Policies on Travel Business Profitability in Nairobi City County, Kenya." Journal of Hospitality and Tourism Management 5, no. 2 (December 9, 2022): 59–71. http://dx.doi.org/10.53819/81018102t2111.
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The new information era has grown drastically overtime with key stakeholders giving considerable attention to adoption of e-commerce. Travel and Tourism businesses have increasingly adopted e-commerce, which has helped to link key market participants thus enabling easy gathering of information for both consumers and suppliers. E-commerce has brought about a revolutionary change in the way Travel and Tourism business is being conducted away from brick-and-mortar operations. This has changed the way consumers make decisions on personalized travel packages using websites to obtain roadmaps, accommodation, activity programming, air fares, restaurants, entertainment and calendars of local events. This study explored to establish the influence of e-tourism policies on travel business profitability in Nairobi City County, Kenya. This study adopted descriptive research design, which employed mixed method of collecting quantitative and qualitative primary data. The study was conducted in Nairobi City, Kenya’s capital due to its robust economy. The study targeted 172 travel agents that use e-tourism in their travel businesses. The study also targeted travel agent professionals whose docket is marketing, ICT and management of travel businesses. Slovin’s formula was used to calculate the sample size of 120 travel agents. Simple random sampling using the list of registered travel agents under the Kenya Association of Travel Agents as the sample frame was used to select the travel agents to be enrolled in the study. Purposive sampling was employed to select three (3) managers from each sampled travel agent giving a total of 360 managers. Semi-structured questionnaires were used to collect quantitative and qualitative data primary data from the sampled managers. A pre-test of the questionnaires was carried out involving travel agents that were not sampled for the main study to determine its reliability. Descriptive statistics such as frequencies, modes, means, variances and standard deviations was used to analyse quantitative data using Statistical Package for Social Sciences version 22. Hypothesis testing using Chi Square test analysis revealed that the significance value 0.484 is greater than 0.05, and hence the null hypothesis is accepted and alternative hypothesis is rejected. This implies that measures e-tourism policies do not influence travel business profitability. The study concluded though e-tourism policies do not influence travel business profitability is critical in the development of e-tourism in Kenya. Keywords: E-commerce, e-tourism, Travel and Tourism business, Tourism Policy, & Profitability
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Alfian, Novita, and Sengguruh Nilowardono. "The Influence of Social Media Marketing Instagram, Word of Mouth and Brand Awareness of Purchase Decisions on Arthenis Tour and Travel." IJEBD (International Journal Of Entrepreneurship And Business Development) 2, no. 2 (March 31, 2019): 218–26. http://dx.doi.org/10.29138/ijebd.v2i2.770.
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The purpose of this study is to analyze the extent of Social Media Marketing Instagram, Word of Mouth, and Brand Awareness of purchasing decisions at Arthenis Tour and Travel. This study uses primary data obtained from customer answers. The instrument uses a questionnaire with a Likert scale. The population in this study are 105 Arthenis Tour and Travel consumers and taking a sample of 83 people. The hypothesis is used with multiple linear regression tests. Based on the results of the study, obtained the value of Fcount (198,348) > Ftable (2,72) related to simultaneous and partial on Social Media Marketing Instargram, Word of Mouth and Brand Awareness of the expected variables as a result of purchase. It is expected for travel agents can support their Instagram, using Word of Mouth and Brand Awareness so they can increase their sales.
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Eltobgy, Ahmed, and Yasmeen Abd Elmoaty. "Effect of Applying Blue Ocean Strategy on Marketing Performance in the Egyptian Travel Agents." International Journal of Heritage, Tourism and Hospitality 12, no. 2 (September 1, 2018): 382–99. http://dx.doi.org/10.21608/ijhth.2019.31999.
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Azari , Amin and Sadeghzadeh , Mehdi. "Prioritizing of Electronic Marketing Tools for Attract Tourists in Travel Agents of Tehran City." Singaporean Journal of Business Economics and Management Studies 6, no. 11 (November 2019): 37–53. http://dx.doi.org/10.12816/0055429.
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Mustakim, Mustakim. "Retailing in Electronic Commerce: Travel and Tourism Services Online." MAJESTY JOURNAL 1, no. 1 (January 30, 2019): 19–25. http://dx.doi.org/10.33487/majesty.v1i1.51.
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In recent years, the emergence of new tourism services and products, coupled with a rapid increase in tourism demand, have driven the wide-scale adoption of ITs in general, and in particular, the Internet as an electronic intermediary. In other words, the Internet serves as a new communication and distribution channel for e-travelers and suppliers of travel services and products. This new channel also enables tourism businesses to improve their competitiveness and performance. The aim of this paper is to highlight how retailing in e-commerce (travel tourism service online) according to the experts is, special services, such as wireless services, direct marketing, alliances and consortia, benefits and limitation of travel online service, the impact of EC on the travel industry, corporate travel and intelligent agents in travel services.
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Geni Jaya Ksamawan, Putu, I. Made Kusuma Negara, and I. Putu Sudana. "STRATEGI PEMASARAN PAKET WISATA FULL DAY DI PT. TOUR EAST INDONESIA." Jurnal IPTA 2, no. 1 (January 18, 2014): 17. http://dx.doi.org/10.24843/ipta.2014.v02.i01.p04.
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he development of increasing tourist arrivals to Bali led to the development of business and tourism in the world of business, one business trip in Bali. PT. Tour East Tours and Travel is the one of the travel agents in Bali in this to win the competition with other companies, the need for proper marketing strategy and correct. This study aims to determine the marketing strategy Full Day tour packages PT. Tour East Indonesia and what strategies can be implemented in the PT. Tour East Tours and Travel to boost sales of tour packages to tourists as well as winning the competition with other companies. In this study using Qualitative descriptive data analysis techniques combined with a SWOT analysis to figure out what the right strategy is used to market tour packages Full Day of PT. Tour East Indonesia. Based on the SWOT matrix analysis obtained a marketing strategy that can be applied to PT. Tour East Tours and Travel is a strategy creation and development of tourism products, increased promotion strategies, human resource development strategy, market segmentation strategy development, and strategies for improving the quality of products and services. From the results of this study can be given advice to the PT. Tour East Tours and Travel is improving service process management and define market segments and maintain the image of the internal and external environment, while maintaining a cooperative relationship, and held training to staff meetings.
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Wu, Yu-Chi, Hsiang-Ming Lee, and Pin-Ru Liao. "What do customers expect of travel agent–customer interactions? Measuring and improving customer experience in interactions with travel agents." Journal of Travel & Tourism Marketing 35, no. 8 (May 4, 2018): 1000–1012. http://dx.doi.org/10.1080/10548408.2018.1468853.
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Aryanti, Desy, and Eeng Ahman. "PENGARUH ASSURANCE TERHADAP LOYALITAS PELANGGAN CORPORATE TIKET MASKAPAI PENERBANGAN DOMESTIK PT. INTERLINK TOURS & TRAVEL BANDUNG (Survey Kepada Pelanggan Corporate Tiket Maskapai Penerbangan Domestik PT. Interlink Tours and Travel Bandung)." Journal : Tourism and Hospitality Essentials Journal 2, no. 1 (April 6, 2016): 219. http://dx.doi.org/10.17509/thej.v2i1.1935.
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Travel and tourism in the world is a milestone for the global economy industry today. Tourism is currently standing strong in almost all countries as an industry in their respective countries, including Indonesia. One of the important tourism industry in the implementation of tourism is travel services as tourist facilities required to meet travel. One of the travel services required by tourists is a travel agency. Many travel agents established in the provinces where people often travel potentially that West Java especially in Bandung. In 2011 the number of places of business travels are in Bandung as many as 218. One of the largest travel agency in Bandung is PT. Interlink Tours and Travel. In terms of sales, PT. Interlink Tours and Travel rely more on domestic airline tickets customers in large numbers and repeatedly. In 2011 customers of PT. Interlink Tours and Travel have decreased loyalty. One way PT. Interlink Tours and Travel do to enhance customer loyalty to an airline ticket sales in accordance with the target is to provide quality service to customers with a focus on communication, credibility, security, competence and courtesy. In marketing this is called assurance. Assurance theory used is the theory of the Parasuraman in Ririn Tri Ratnasari (2011:109) and the theory of customer loyalty using the theory Baloglu (2002). The population in this study is the corporate customers of domestic airline tickets in PT. Interlink Tours and Travel Bandung. Sampling technique used is saturated sampling and data analysis technique used is multiple regression. Overview of research on assurance and customer loyalty is in a good position. The results showed simultaneous assurance effect on customer loyalty. However, partially only competence sub variables that influents the loyalty, while the other four sub variables, namely communication, credibility, security and courtesy are no effect on customer loyalty.
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Surya, Batara, Hernita Hernita, Agus Salim, Seri Suriani, Iwan Perwira, Yulia Yulia, Muhlis Ruslan, and Kafrawi Yunus. "Travel-Business Stagnation and SME Business Turbulence in the Tourism Sector in the Era of the COVID-19 Pandemic." Sustainability 14, no. 4 (February 19, 2022): 2380. http://dx.doi.org/10.3390/su14042380.
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The COVID-19 pandemic, apart from having an impact on public health, has also caused the stagnation of travel-bureau businesses and the management of small and medium enterprises (SMEs) in the tourism sector. This study aims to analyze the COVID-19 pandemic as a determinant of travel-business stagnation and turbulence in small and medium enterprises (SMEs), the influence of human resources, business development, and product marketing on the productivity of the travel and SME business, the direct and indirect effects of business innovation, economic digitization, and the use of technology on business stability and economic-business sustainability. This study uses an explanatory sequential qualitative–quantitative approach. Data were obtained through observation, in-depth interviews, surveys, and documentation. This study is focused on assessing the efforts made by travel-agency-business actors and SMEs in responding and adapting to changes in the business environment, both internally and externally. Human resources, business development, and product marketing together affect the productivity of travel agents and SMEs with a coefficient of determination of 95.84%. Furthermore, business innovation, economic digitization, and the use of technology simultaneously affect business stability with a coefficient of determination of 63.8%, and business stability affects the sustainability of travel and SMEs with a coefficient of determination of 67.6%. This study recommends a strategy for travel-agency-business sustainability and the stability of SMEs’ economic-business management towards increasing economic growth in the North Toraja Regency, South Sulawesi, Indonesia.
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Othman, Bestoon, and Amran Bin Harun. "The Influence of Service Marketing Mix and Umrah Service Quality on Customer Satisfaction and Customer Loyalty towards Umrah Travel Agents in Malaysia." Technium Social Sciences Journal 22 (August 9, 2021): 553–618. http://dx.doi.org/10.47577/tssj.v22i1.4330.
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In the Malaysian Umrah industry, there are so many new participants selling and offering similar products and services. As a result, Umrah providers must compete to survive in this industry, as there are currently so many competitors. They need to focus on customers’ special needs and preferences to maintain and retain the long-term relationship. Thus, the objective of this study is to examine the relationship between service marketing mix and Umrah service quality on customer loyalty towards Umrah travel agents, and the mediating effect of customer satisfaction in the relationship between service marketing mix/service quality and customer loyalty towards Umrah travel agents in Malaysia. This study explored and integrated two new dimensions (not Ps) for service marketing mix namely after-sale service and marketing communication rather than traditional service marketing mix of 7 P’s. The study’s research framework was supported by the Stimulus-Organism-Response theory. Three of the four main constructs namely; service marketing mix, Umrah service quality and customer satisfaction were conceptualised as second order constructs and assessed via the reflective-formative approach. Customer loyalty which acted as the dependent variable was measured reflectively through seven multi items. All the items were assessed using the 5-point Likert scale. Data was derived from 384 Umrah customers who have used Umrah traveling services. All the constructs such as product, price, promotion, place, people, process, physical evidence, marketing communication, and after-sale service (marketing mix), Umrah service quality includes tangibles, reliability, responsiveness, assurance, and empathy had significant effects on customer satisfaction and customer loyalty. However, second hypothesis Umrah service quality and customer loyalty which were found not significant. Two indirect effect hypotheses to examine the role of customer satisfaction as mediators were accepted as full mediation. The study findings were discussed thoroughly and concluded with a discussion on the implications, the limitation of the study and recommendations for future study.
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Jimura, Takamitsu, and Timothy J. Lee. "The impact of photographs on the online marketing for tourism: The case of Japanese-style inns." Journal of Vacation Marketing 26, no. 3 (April 3, 2020): 354–64. http://dx.doi.org/10.1177/1356766720913066.
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This article examines the impact of the use of photographs in online marketing for tourism through a case study based on Japanese-style inns. Nowadays, most Japanese-style inns present photographs of what they think are their key appealing elements on their own social networking and/or video/photo-sharing websites, while guests upload their photographs and write comments on travel or social networking websites and/or on the websites of e-travel agents. Through the medium of ‘netnography’, this research has identified that the photographs presented online by Japanese-style inns can affect decision-making processes of guests and/or expectations in both a positive and a negative way, and e-word of mouth can work together with the photographs to influence prospective guests.
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Alfianto, Titis, and Khusnul Fikriyah. "Penerapan Etika Bisnis Islam dalam Komunikasi Pemasaran Travel Umrah (Studi pada PT Ebad Alrahman Wisata Sidoarjo)." Jurnal Ekonomika dan Bisnis Islam 4, no. 1 (April 30, 2021): 65–77. http://dx.doi.org/10.26740/jekobi.v4n1.p65-77.
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Every year, the interest of Indonesian to perform Umrah is quite high. However, this conidition is utilized bysome irresponsible Umrah agents to commit bad actions such as giving false promises during promotions. This study aimed to determine theimplementation of Islamic business ethics in marketing communications for Umrah travel at PT Ebad Alrahman Wisata Sidoarjo. This research is a descriptive qualitativethroughphenomenon understanding. Data was collected throughinterviews, observation and documentation. While the data analysis used the triangulation method of sources. The result indicated that PT Ebad Alrahman Wisata Sidoarjo has implemented eight mixes of marketing communications through various information media channels, as well as implemented the basic principles of Islamic business ethics, i.e. unity, justice, free will, responsibility and ihsan.
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Miah, Shah Jahan, Huy Quan Vu, and John G. Gammack. "A Location Analytics Method for the Utilisation of Geotagged Photos in Travel Marketing Decision-Making." Journal of Information & Knowledge Management 18, no. 01 (March 2019): 1950004. http://dx.doi.org/10.1142/s0219649219500047.
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Location analytics offers statistical analysis of any geo- or spatial data concerning user location. Such analytics can produce useful insights into the attractions of interest to travellers or visitation patterns of a demographic group. Based on these insights, strategic decision-making by travel marketing agents, such as travel package design, may be improved. In this paper, we develop and evaluate an original method of location analytics to analyse travellers’ social media data for improving managerial decision support. The method proposes an architectural framework that combines emerging pattern data mining techniques with image processing to identify and process appropriate data content. The design artefact is evaluated through a focus group and a detailed case study of Australian outbound travellers. The proposed method is generic, and can be applied to other specific locations or demographics to provide analytical outcomes useful for strategic decision support.
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Pastor Ruiz, Ricardo, and Jorge Rivera García. "El rol de la agencia de viajes ante la nueva situación post covid-19: decálogo de propuestas para su recuperación." PASOS. Revista de Turismo y Patrimonio Cultural 20, no. 1 (2022): 53–68. http://dx.doi.org/10.25145/j.pasos.2022.20.004.
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The Covid -19 pandemic is having a devastating impact on the travel industry. The consequences of the virus are beginning to be seen in the form of mergers, closures or acquisitions that will leave behind a new landscape in the travel agency sub -sector. This study analyses the situation of Spanish travel agencies and, on the basis of this research, proposes a manual of good practices for their recovery. A total of 726 travel agents were contacted through an online survey. The study shows that the current situation is perceived as a turning point from which a change must take place in the market, ranging from technological innovation to the marketing of more sustainable products, including a possible change of business model. After participatory observation in the sector and analysis of the results obtained, a manual of good practices is proposed in the form of a decalogue which, when put into practice, will help to guarantee the future of travel agencies, already affected by the changes brought about by the appearance of new players in the area of tourism intermediation
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Bayunitri, Bunga Indah, Fitri Nuraeni, and Nenden Desi. "Analysis of The Effect of Digital Word of Mouth (WOM) Marketing To Customer Purchase Decision." GATR Journal of Management and Marketing Review 2, no. 3 (July 13, 2017): 96–100. http://dx.doi.org/10.35609/jmmr.2017.2.3(14).
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Objective - The study aims to explore the effect of digital Word of Mouth (WOM) marketing on customer purchase decision. Methodology/Technique - Types of research are a descriptive analysis and causal also measuring a conclusion by using a regression analysis and for hypothesis testing using t-test and F-test. Findings – The results of this research indicated that digital word of mouth marketing is effective and also has a influenced on customer purchase decision. The results show that digital word of mouth marketing included in the criteria of "Effective", this means that customer respondents had a positive view about digital word of mouth marketing at Dusun Bambu by using these indicators: Talking, Promoting, and Selling. Novelty - It is suggested that the company can increase the quantity of purchases in one transaction by cooperating with local tour and travel agents in order to raise the number of visitors. Type of Paper - Empirical Keywords: Digital Word of Mouth; Dusun Bambu; Marketing; Purchase Decision; Tourism. JEL Classification: M31, M37.
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Abou-Shouk, Mohamed A. "Destination management organizations and destination marketing: adopting the business model of e-portals in engaging travel agents." Journal of Travel & Tourism Marketing 35, no. 2 (July 12, 2017): 178–88. http://dx.doi.org/10.1080/10548408.2017.1350254.
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Susanti, Ni Komang Nova Ari, I. Gusti Agung Mas Krisna Komala Sari, and Tyas Raharjeng Pamularsih. "Internet Marketing and Direct Marketing to Increase Room Occupancy at Ayodya Resort Bali." International Journal of Green Tourism Research and Applications 2, no. 2 (December 29, 2020): 87–95. http://dx.doi.org/10.31940/ijogtra.v2i2.2032.
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Purpose: This study examines the influence of internet marketing and direct marketing on room occupancy at Ayodya resort Bali in the period 2017 to 2019. It also finds out which variable has the most dominant influence. Research methods: This research used a mixed methodology of qualitative and quantitative. The data source used are primary data collected from observations and interview and secondary data in the form of room night and occupancy. The data obtained will be processed using multiple linear regression analysis techniques to determine the improvements offered by internet marketing and direct marketing to increase room occupancy at Ayodya Resort Bali. Results and discussion: The results show that variable internet marketing has positive and significant influences partially with significance value 0.000 and direct marketing with significance value 0.000 to the room occupancy at Ayodya resort Bali. The effective contributions obtained indicate that internet marketing provides a very good contribution reached 56 percent than direct marketing only gives a small effect only reached 33.83 percent. The total effect of independent variables reaching 90.3 percent on room occupancy that’s mean both of them have a positive and strong partial relationship with a partial correlation analysis. Conclusion: In order to increase the effect of direct marketing, the hotel needs to improve cooperation with offline travel agents from various types of existing markets therefore Ayodya Resort Bali remains a priority.
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Hiani, Hiasinta, Enok Maryani, and Taufik Hidayat. "Kemenarikan Desa Wisata Budaya Liang Ndara di Manggarai Barat Nusa Tenggara Timur." Tourism Scientific Journal 7, no. 2 (June 30, 2022): 301–16. http://dx.doi.org/10.32659/tsj.v7i2.194.
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Liang Ndara is a tourism village that is developed based on culture. The distance from Komodo National Park is about 20 km with a travel time of only 45 minutes. The number of tourist visits continues to increase, but the increase is much faster to Komodo National Park than to Liang Ndara Village. The purpose of this study was to find out the attractions in Liang Ndara Tourism Village and what obstacles faced by tourists visiting Komodo National Park to come to Liang Ndara Tourism Village. The research was conducted using a survey method with a questionnaire as a data collection tool. The number of respondents was 250 people, and the data was obtained qualitatively with percentages as a means of interpretation. The results showed that Liang Ndara Village has natural, cultural and historical attractions, but accessibility, amenities, and tourism activities are still limited. The main obstacle for tourists not to visit Liang Ndara village is ignorance and travel agents do not introduce or market Liang Ndara Village. Therefore, marketing and promotion need to be carried out in an integrated manner, and the government can be the spearhead to socialize Liang Ndara Village both directly to the tourist market and to travel agents.
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Haque, Ahasanul, Faruk Ahmed, Abdullah Mamun Al Sarwar, and Ali Shafiq. "Measuring the impact of marketing capability and market control beliefs on marketing strategy intention: a study on travel and tour agents in Malaysia." International Journal of Islamic Marketing and Branding 2, no. 2 (2017): 134. http://dx.doi.org/10.1504/ijimb.2017.084824.
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Shafiq, Ali, Abdullah Mamun Al Sarwar, Ahasanul Haque, and Faruk Ahmed. "Measuring the impact of marketing capability and market control beliefs on marketing strategy intention: a study on travel and tour agents in Malaysia." International Journal of Islamic Marketing and Branding 2, no. 2 (2017): 134. http://dx.doi.org/10.1504/ijimb.2017.10005967.
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Yoga, I. Made Sindhu, Ni Putu Dyah Permatha Korry, and Ni Made Dhian Rani Yulianti. "Information technology adoption on digital marketing communication channel." International journal of social sciences and humanities 3, no. 2 (July 10, 2019): 95–104. http://dx.doi.org/10.29332/ijssh.v3n2.297.
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This research aimed at contributing academically related to the effort of information technology adoption particularly in digital channels of marketing communication, such as website and social media, to be optimized by Small-Medium size Enterprises (SMEs) in Bali. The main focus is on various travel agents and ticketing in small and medium scale which using the media of information technology in order to build brand awareness of their services and attracting their potential target market. Snowball sampling was used to 16 informants through the semi-structured interview as a qualitative research method. This research aims at addressing how marketers knowing and using information technology to deliver their business activities, while they tend to face a number of barriers to realize and process data from those marketing channels as an analysis supporting tools for crafting marketing campaign strategies and optimizing as a business strategic decision. Furthermore, the paradigm of society that traditional channels and digital channels of marketing communication as a different thing, which lead to the failure of the integration of marketing communication.
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Yulhaidir, Muhammad Bisyri, and Chaterina Desiana Matandatu. "Strategi Komunikasi Pemasaran Teraskita Hotel di Masa Pandemi Covid-19." Jurnal Komunikasi Nusantara 4, no. 1 (June 14, 2022): 54–65. http://dx.doi.org/10.33366/jkn.v4i1.108.
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Marketing communication strategy in a company plays an important role in the sustainability of the company. With a marketing communication strategy, companies can inform their products and services to consumers and customers, resulting in purchases that give the company the desired results in the form of income gains. This research was conducted with the aim of providing an overview of the marketing communication strategy implemented by hotels that were just operating during the Covid-19 pandemic by conducting a case study at Teraskita Hotel Makassar Managed by Dafam. Data collection techniques used in this descriptive qualitative research, which was conducting interviews with related parties who designed and implemented marketing communication strategies at Teraskita Hotel Makassar and observations. The results of this study indicated that the marketing strategy implemented by Teraskita Hotel Makassar is public relations through CSR and communication maintenance with customers, marketing through online and offline advertising, direct marketing, and personal selling, as well as cooperation with travel agents.
Abstrak
Strategi komunikasi pemasaran dalam suatu perusahaan berperan penting dalam keberlangsungan perusahaan tersebut. Dengan adanya strategi komunikasi pemasaran, maka perusahaan dapat menginformasikan produk dan layanannya kepada konsumen dan pelanggan, sehingga terjadi pembelian yang memberikan hasil yang diinginkan perusahaan berupa keuntungan pendapatan. Penelitian ini dilakukan dengan tujuan untuk memberikan informasi gambaran strategi komunikasi pemasaran yang diterapkan hotel yang baru beroperasional di masa pandemi Covid-19 dengan melakukan studi kasus pada Teraskita Hotel Makassar Managed by Dafam. Teknik pengumpulan data yang digunakan pada penelitian kualitatif deskriptif ini, yaitu dengan melakukan wawancara pihak terkait yang merancang dan melaksanakan strategi komunikasi pemasaran di Teraskita Hotel Makassar dan observasi. Hasil penelitian ini menunjukan bahwa strategi pemasaran yang diterapkan oleh Teraskita Hotel Makassar yaitu public relations melalui CSR dan maintenenance komunikasi dengan customer, pemasaran melalui periklanan secara daring dan luring, pemasaran langsung, dan penjualan perseorangan, serta kerja sama pada dengan travel agent.
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Mossaz, Alexa, and Alexandra Coghlan. "The role of travel agents’ ethical concerns when brokering information in the marketing and sale of sustainable tourism." Journal of Sustainable Tourism 25, no. 7 (June 28, 2016): 989–1006. http://dx.doi.org/10.1080/09669582.2016.1198358.
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Najjarzadeh, Mohammad, Nazanin Amirzade, and Mohammade Reza Asadi Zarch. "TOURISM BROKERS' PERSPECTIVE ON TURKEY'S IMAGE: MARKETING COMMUNICATIONS AND SUBJECTIVE NORMS AS MEDIATORS." ENLIGHTENING TOURISM. A PATHMAKING JOURNAL 12, no. 1 (June 6, 2022): 33–69. http://dx.doi.org/10.33776/et.v12i1.5402.
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There is growing investment in the tourism industry, especially in the countries with potential attractions. All tourism destinations attempt to compete with other opponents and be distinctive. They also try to provide more particular experiences for visitors. The present study aims to investigate the effectiveness of the tourism brokers’ perspective on Turkey's image as a tourism destination through the mediating role of marketing communications and subjective norms. This study is an applied research based on descriptive correlational studies. The research population includes all the tourism brokers in Iran (travel agencies, tour operators, and travel agents) who provide outgoing Turkey tours. The samples (including 250 tourism brokers) are selected using a convenience sampling method and data were collected by using a questionnaire. To analyze data, Structural Equation Modeling (SEM) is applied using the Smart PLS 3 software. Results show that cognitive and affective images have a significant direct effect on tourism destination image while they have a significant indirect effect on destination image through the mediating role of marketing communications and subjective norms. Marketing Communications and Subjective Norms have a significant direct effect on destination image. Previously, there were not adequate information on and attention to the factors affecting tourism brokers in promoting Turkey as a cross-border destination, so this study is conducted to present new ideas for marketers and tourism brokers.
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Widyastuti, Nurmala. "ANALISIS BAURAN PEMASARAN DI HOTEL PANGERAN BEACH PADANG." JURNAL PENDIDIKAN DAN KELUARGA 10, no. 1 (December 29, 2018): 29. http://dx.doi.org/10.24036/jpk/vol10-iss1/504.
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Abstract. Based on this study to analyze the marketing mix at the Pangeran Beach Hotel Padang. This type of research is a qualitative descripptive. Determination of informants using purposive sampling technique that is many as eight research informants consisting of hotel marketing and hotel consumers. The results obtained from this study are as follows : 1) The products offered by the Pangeran Beach Hotel Padang are quality attractive and of high quality and the service provide to guests are good, 2) The Price set by the Pangeran Beach Hotel Padang is quite high and is only affordable for middle and upper class people, 3) Promotions carried out by the Pangeran Beach Hotel Padang have been maximized so that guests are still intererted in staying at the hotel, 4) The Place or location of the Pangeran Beach Hotel Padang is already strategic annd in the city center, and works together to travel agents so that guests know the location of the Pangeran Beach Hotel Padang.
Keywords : Marketing, Marketing mix
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Gede Jelantik, Kadek Bagus, N. M. S. Wijaya, and Putu Agus Wikanatha Sagita. "STRATEGI PEMASARAN PAKET WISATA TIRTAYATRA KE INDIA PADA MELATI TOURS." Jurnal IPTA 9, no. 1 (July 19, 2021): 178. http://dx.doi.org/10.24843/ipta.2021.v09.i01.p18.
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Many travel agents facilitate the interest of tourists, especially Balinese people to do Tirtayatra to India. One of them is Melati Tours as a travel agent providing package tours of Tirtayatra to India. This study was conducted to find out the right marketing strategy of Tirtayatra tour packages to India at Melati Tours. The data analysis technique used are internal environment/IFAS using Marketing Mix 7P analysis as an internal factors and external environment/EFAS using market analysis, competitor analysis, government analysis, technology analysis, economic analysis, social-cultural analysis, environmental analysis and SWOT analysis. The type of data used is quantitative and qualitative data, primary and secondary data. Data collection techniques by observation, interviews, study of literature, documentation and distribution of external internal questionnaires to 100 tourist who bought Tirtayatra tour packages at Melati Tours and to Melati Tours owners and Tourism Academics. Data analysis technique used is mix methods. This study used 18 internal sub-indicators and 8 external sub-indicators and obtained 11 strength factors, 7 weakness factors, 5 opportunity factors and 3 threat factors. Based on the results of data processing on external internal factors/IFAS EFAS, the total value of IFAS is 2,65 and EFAS is 2,20, this indicating the position of the Tirtayatra tour package on Melati Tours in this study is in cell VIII, namely Growth Strategy and Conglomerate Diversification. Melati Tours in marketing Tirtayatra tour packages to India requires a growth strategy through more strategic pressure on financial synergy rather than product marketing strategy for products and prices balance.