Dissertations / Theses: 'Travel agents – Marketing'

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Kim, Tae-Jun. "The current internet marketing status of Korean travel agency web sites." Online version, 1999. http://www.uwstout.edu/lib/thesis/1999/1999kim.pdf.

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Fisher, Gary. "An investigation into the relationship marketing strategies applied by Eastern Cape based travel agents." Thesis, Port Elizabeth Technikon, 2003. http://hdl.handle.net/10948/251.

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Relationship marketing has grown in importance. This growth affects all industries, including the tourism, hospitality and travel industry. Of particular importance is the bond of relationship marketing between suppliers (principals) and retailers (travel agents) in the distribution channel. The research was undertaken to: determine whether Eastern Cape travel agents perceive relationship marketing as important; establish, what the key elements of relationship marketing strategies are,according to literature; determine what marketing strategies are currently applied by Eastern Cape travel agents; provide guidelines to Eastern Cape travel agents to implement or improve their relationship marketing strategies. Fifty self-administered questionnaires were distributed to the entire population of travel agents in the Eastern Cape. A total of 30 travel agents responded. The empirical findings showed that: Most Eastern Cape travel agents perceived relationship marketing as important; Travel agents realized the importance of the management of such relationship marketing strategies; Most travel agents were aware of or used retention strategies to enhance relationship marketing strategies; Travel agents realized that to survive relationship marketing should be part of their future planning; All respondents believed that to successfully implement relationship marketing, all staff, from front-line to top-management, need to be committed to the programme. In conclusion, relationship marketing is growing in importance and all role players need to acknowledge and manage this trend. However, this research has shown that there is a paradigm shift as more travel agents are moving away from the traditional marketing to relationship marketing.

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Watson, Pamela, and n/a. "Changing distribution systems: bon voyage to your travel agent?" University of Canberra. Information Management &Tourism, 2002. http://erl.canberra.edu.au./public/adt-AUC20050726.151525.

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Travel agents, traditionally the sector of the travel and tourism industry that has held a strong position of power by providing an important link in the distribution channel between principals and consumers, are now finding their business under threat. Rapid changes in consumer demand, information technology and business systems are impacting on travel agency viability around the world. Increasing distribution costs have seen travel principals aiming to reach their customers with distribution that is much more direct than in the past, cutting the travel agent out of the system, or at the very least, reducing agency commissions. Strategic alliances have also given suppliers - particularly airlines - marketing synergies, and again reduced their need to rely on agents to distribute their product. Further synergies have come from the use of diagonal integration, a process whereby firms use information technologies to logically combine services for best productivity and most profitability; for example, Internet booking plus electronic ticketing. In addition the motivations and consumer behaviour of travellers are changing. The &64;new tourists&64; want experiences, not just a vacation, are more likely to know what they want, to do their own pre-purchase research, and to have a stronger preference for tailor-made arrangements. This market is independent, and more likely to rely on the Internet as a source of tourism information than to rely on the services of a travel agent to plan their trip. This thesis analyses the changes in the travel and tourism distribution system that point towards the apparent disintermediation of travel agents, and makes recommendations for new marketing strategies for travel agents, so that they may retain their viability into the twenty-first century.

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Lin, Bin. "A study of the development of partner relationships associated with the chinese travel trade to South Africa." Thesis, Nelson Mandela Metropolitan University, 2006. http://hdl.handle.net/10948/414.

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The Chinese inbound tourism market to SA has been acknowledged as an emerging market. However, South African tour operators experience difficulties in establishing and developing viable partner relationships with Chinese travel agents. Recognizing the size, importance and complexity of this market, the major purpose of this research is to explore and investigate the crucial process of developing Sino-South African partnership relationships in the tourism industry, to facilitate the establishment of business relationships with Chinese travel agents. This study is draws on applied marketing, management and cross-cultural theories on networking to explore the process of developing partnership relationships in the Chinese inbound tourism market to SA. The literature on networking, the development of networking relationships, and the effect of guanxi (connection), a key feature of Chinese business networking on partnership relations are reviewed. Given the limited research conducted on this topic and its cross-country nature, a quantitative research method was adopted for this study. Specifically, this study utilized e-mail survey techniques to explore the relationships between South African inbound tour operators and Chinese travel agents. This study identifies that the process of developing partnership relationships between Chinese travel agents and South African inbound tour operators is culturally embedded. They are giving rise to communication problems that affect partnership relationships. A new stage model of the development of partnership relationships between South African inbound tour operators and Chinese travel agents is therefore developed. In particular, the study identifies important factors in the process of developing business relationships. For example, mutual commitment, the pricing issue, word-of-mouth, and quality of services are all considered crucial in attaining long-term stable partnership relationships. Guanxi plays a significant, but not decisive role in the process of developing partnership relationships between Chinese travel agents and South African inbound tour operators. However, guanxi relationships can provide added value to the partnership relationships.

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Zhang, Dongdong. "Challenges in Marketing Strategy of Online Travel Booking Industry in China : -A case study of Ctrip.com and Qunar.com." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-26303.

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Information technology plays an important role in the hospitality and tourismindustry. The internet has reshaped the distribution channels and thus suppliers andconsumers can contact directly. It also changes consumers searching and bookingbehaviors. So information technology brings online travel agents some challenges inthe marketing strategy.Literature Review includes the theoretical background of online travel bookingindustry and summaries the previous researches in the field of hospitality and tourismindustry. The analytical framework of this study mainly includes the impact ofinformation technology on the Porter’s five forces model which was used forgathering and analyzing the empirical data and the PEST model. Nowadays,intelligent travel is highly efficient and trendy.In conducting this study, I adopted a qualitative approach to analyze challengesfaced by online travel agents. I chose two sample companies Ctrip.com andQunar.com from China. The empirical data were mainly collected from twosemi-structured interviews and secondary data such as the official website andtravel-related information.The conclusion is that the information technology has a great impact on thetourism enterprises. The competition is fierce and consumers are more demanding.Through cooperating and integrating travel-related information resources, the tourismenterprises can provide better products and professional services to consumers andimprove their travel experiences.

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Pallin, Nuria. "Digitalisering av reseindustrin : En utmaning eller möjlighet för svenska reseaktörer?" Thesis, Högskolan i Halmstad, Akademin för lärande, humaniora och samhälle, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-34228.

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Syfte och forskningsfrågor Studiens avsikt är att undersöka hur reseindustrin har påverkats av digitaliseringen genom att studera svenska reseaktörers marknadsföringsstrategier, anpassning till digitaliseringen samt syn på deras framtida roll. Utifrån studiens syfte kommer följande forskningsfrågor att besvaras: Hur marknadsför svenska reseaktörer sig idag? Vilka fördelar och nackdelar ser svenska reseaktörer med digitaliseringen inom reseindustrin? Hur ser svenska reseaktörer på sin framtida roll? Metod Studien är baserad på en kvalitativ undersökning, det empiriska materialet är insamlad genom semistrukturerade intervjuer som har genomförts med fem verksamma reseaktörer i Sverige. Slutsatser Studiens resultat visar på att reseaktörer i Sverige investerar i digital marknadsföring samt verktyg för att bygga upp varumärke, tillit och interaktion med kunder. Information samt kommunikation till kunder har underlättats genom digitaliseringen, att kommunicera ut personlig service, tillit och fånga in kunder har försvårats. Reseaktörer har förändrat sin roll både i den fysiska och digitala marknaden efter kunders behov.
Purpose and research questions The purpose of the study is to investigate how the travel industry has been affected by digitization by studying travel operators marketing strategies, adaptation and views on their future role. In order to fulfil this purpose, the following questions have been formulated: How are travel operators in Sweden marketing themselves today? What are the advantages and disadvantages for travel operators in Sweden with relevance to the digitalization processes? What are travel operators in Sweden thinking about their future role in the tourism industry? Method The method included qualitative methods. Five semi structured interviews have been conducted with five travel operators in Sweden. Conclusions The results indicate that travel operators in Sweden invest in digital marketing for brand building, achieving customer loyalty and personal interaction. This study shows that facilitation of information and interaction with customers as advantages and communicating personal service, trust and targeting customers as difficulties. Travel operators have changed their role according to customer needs.

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Roberts-Lombard, Mornay. "Verhoudingsbemarking by reisagentskappe in die Wes-Kaap Provinsie / Mornay Roberts-Lombard." Thesis, North-West University, 2006. http://hdl.handle.net/10394/1731.

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Weijsenburg, Helena, and Denisse Morales. "Strategier och kanaler vid marknadsföring för fysiska researrangörer och traditionella resebyråer." Thesis, Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-25004.

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The tourism industry in Sweden has expanded in recent years and the increasing industry has meant that customers are in need of a reseller for their trips abroad. Today there are three types of retailers available. These are : Traditional travel agencies , tour operators and online travel agencies. Online Travel agencies are the most modern online option for customers. Their existence has made it easier for the customer and reservation can be made anytime and anywhere. The competition has intensified between the three retailers and the traditional alternatives must find new ways to survive. Through effective marketing and selecting the right channel may be vital to the travel agency's survival. The theories that have been essentiell for this Investigation are: marketing mix, relationship marketing, porter curve, the buying process, the agent's role, word-of-mouth and marketing of services and products company. In this essay, the authors investigated four tour operators and one traditional travel agency and everyone is placed in Stockholm. The authors has choosed to investigate their market businesses and how the customer's requirements have changed since online travel agencies took over a large part of the market. The authors have also decided to conduct interviews with an online travel agency and one travel company that works with marketing for travel agencies. The tour operators in Stockholm mainly use relationship marketing as a primary strategy for maintaining a loyal relationship with the customer. The channels that travel companies utilize is a combination of word-of- mouth, digital media and printed media. All companies could state that the consumer in the current situation is more aware than before and this has led an increased requirement for travel agencies. Travel agents and tour operators must offer something unique or give the client an xceptional service that they can not recieve in another place. Service in this case may involve travel on customers behalf, visa application, bookings for specific requests and helping to add travel insurance.

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Chen, Wei. "Travel agency marketing : a study of Changsha, China." Thesis, University of Derby, 2003. http://hdl.handle.net/10545/323788.

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This thesis constitutes an explication of tourism marketing in P.R. China. It identified the predominant factors at influence the marketing operations of Chinese travel agencies and explored the marketing mix approaches adopted by them. By studying Changsha, the research revealed that tourism marketing in China is a complex phenomenon. The great geographical and cultural distances mean the marketing theories, which are widely utilized in western countries, could have different effects on the oriental developing country. An even more important distinction is that China is a socialist country but the reforms have begun to introduce the capitalistic market economy from the end of 1970' s. Central government protected the travel agency market and significantly influenced the business for 20 years. The marketing concept is a new idea for Chinese entrepreneurs in tourism industry, therefore they are learning to utilize the tool to achieve their goals. With China's entry into the WTO (World Trade Organisation) at Nov. 2001, it meant that every travel agency in China would face the new challenges and opportunities in a free market environment. Based on a combination of research methods with semi-structured interviews, observations and the review of secondary data, the research provides a picture of the current market situation of the Changsha travel agency industry. It reveals that the role of Chinese travel agencies is larger than that of those in western countries. Travel agencies in Changsha work as the organiser, retailer, educator and advocator in the industry. They have begun to use the integrated marketing mix tools to maintain their marketing share and keep on improving their management and technical skills.

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Hayes, Charice. "Marketing Strategies of Small Traditional Travel Agencies in a Technology-Driven World." ScholarWorks, 2016. https://scholarworks.waldenu.edu/dissertations/3166.

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In 2012, there was a 70% increase in online travel booking, resulting in small traditional brick-and-mortar travel agencies having serious difficulties with obtaining and retaining customers. The purpose of this case study was to explore online marketing strategies that leaders of small traditional travel agencies have used to successfully obtain and retain customers. Technology disruption theory was the conceptual framework of this study. Using criterion sampling, the population for this study consisted of 3 leaders of small traditional travel agencies located in the state of Maryland. Data collection consisted of interviews, observations, and review of documentation, such as displays, websites, business cards, and email campaigns. Data were analyzed using methodological triangulation through inductive coding of phrases and words. The following 4 themes emerged: company threats, online marketing strategies, various marketing strategies for improvement, and ways to compete with Internet-based travel agencies. Results indicated that 66% of participants believed that Internet-based travel agencies were threats. All of the participants used a form of online marketing and believed that customer loyalty helped to compete with Internet-based travel agencies. Positive social change may result when leaders of small traditional travel agencies increase their knowledge of online marketing strategies to obtain and retain customers, thereby leading to greater access to online travel opportunities for all, including physically challenged individuals often confined to their living areas.

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Taraškutė, Monika. "Marketingo komplekso vystymo galimybės smulkios kelionių agentūros veikloje." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2013. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2013~D_20130906_103633-20064.

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Aktualumas. Marketingo komplekso naudojimas yra svarbus kiekvienai verslo įmonei. Efektyvios marketingo priemonės stiprina konkurencingumą ir daro didelį poveikį vartotojams. Marketingo komplekso elementų analizei buvo pasirinka smulki organizacija, dirbanti jau dešimtį metų statybų sektoriuje, bet susiklosčius nepalankiai ekonominei situacijai, prieš pusantrų metų pradėjusi turizmo agentūros veiklą. UAB „DAITAKA“ - jau ilgą laiką dirbanti įmonė, turi susikūrusi ir naudoja tam tikrus marketingo komplekso elementus, kuriuos pritaikė ir kelionių agentūros vaiklai. Darbe pateikiami marketingo komplekso teoriniai aspektai ir UAB ,,DAITAKA“ paslaugų marketingo komplekso elementų naudojimas, vertinimas, pritaikymas naujai veiklai, vystymo, tobulinimo galimybės ir rekomendacijos. Reikšmingumas. Paslaugų marketingo komplekso analizei pasirinkus smulią organizaciją, siekiama padėti smulkių įmonių vadovams bei būsimiems rinkodaros specialistams, suprasti marketingo komplekso elementų reikšmingumą įmonės įkūrimo, vystymo, tobulinimo bei rinkos pokyčių laikotarpiais. Siekiama pabrėžti efektyviausius įmonei paslaugų marketingo komplekso elementus, esant ribotiems ištekliams. Darbo objektas – UAB „DAITAKA“ paslaugų marketingo komplekso elementai. Darbo tikslas – įvertinti UAB ,,DAITAKA“ paslaugų marketingo kompleksą siekiant jį tobulinti. Darbo uždaviniai:  Išanalizuoti paslaugų marketingo komplekso elementų teorinius aspektus;  Išanalizuoti bei įvertinti UAB ,,DAITAKA“ panaudojamus... [toliau žr. visą tekstą]
Relevance. Using the marketing mix is important for every business enterprise. Effective marketing tools enhances competitiveness and makes a great impact on consumers. For marketing mix analysis were selected small organization, which is working in construction for ten years and just one and half year ago started activity as a travel agency. UAB “DAITAKA” - have been operating company for a long time, has used some elements of marketing mix and adapted for tourism agency activities. The work deals with theoretical aspects of the marketing mix as well as the analyzes, evaluation, adaptation for tourism activities, opportunities for improvement and recommendations, of UAB „DAITAKA“ service marketing mix. For analyzing marketing mix was chousen small travel agency, in order to help small companies or students to understand the future of marketing mix elements of the significance of the company's establishment, development, improvement and market change. The aim is to highlight the most effective enterprise services marketing mix elements, with limited resources. The aim of this work is to evaluate UAB „DAITAKA“ service marketing mix and suggest perspectives for its development. The tasks:  To analyze the elements of service marketing mix theoretically;  To analyze and evaluate UAB „DAITAKA“ elements of the service marketing mix;  To propose ways for its development. The methods:  Analysis of source literature;  Questionnaire;  Analysis of the survey results and... [to full text]

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Kangasmäki, Heini, and Maja Koskelainen. "How Important Is an Image? : Dutch Travel Agencies' Perception of Sweden as a Travel Destination." Thesis, Karlstad University, Division for Business and Economics, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-59.

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Nowadays, when the world feels smaller as a result of the increasing flow of information, the competition of tourism between countries is getting bigger. This has caused that the marketing of the country has become vital. It is important for the country to send out the right signals so that the tourists have the right image of a destination. Once the image has been created, it might be hard to change it.

Scandinavian Travel Agent AB is a company arranging different trips around Scandinavia. They work as incoming agent for foreign tour operators, which they help with different types of travel arrangements in Sweden, Norway, Denmark and Finland. Now they want to expand their business to other countries, and at the same time they want to identify how Sweden is seen as a tourist destination. We helped them with this by investigating travel agencies and tour operators in the Netherlands.

Our purpose with this thesis was to find out what kind of picture the Dutch travel agencies and tour operators have about Sweden. Furthermore, we wanted to know how the Dutch market looks like considering the trips to Sweden. To be able to analyze the phenomena of image we have taken closer look at the decision- making process, which was originally created by Mathieson and Wall (1984). It contains four areas (tourist profile, travel awareness, destination resources & characteristics and trip features) that have effect on the decision making process. Since we thought that image also has a big influence on the tourists’ decision, we chose to investigate that subject as well.

With the help of our theories we created two different questionnaires, one to Dutch travel agencies/ tour operators having Sweden as a travel destination, and one to Dutch travel agencies/tour operators not currently offering trips to Sweden. After receiving the answers we interpreted them together with our theories and we found out that the respondents have a correct image of the reality. Sweden’s nature with the forests, water and snow were some of the most common parts of their image. Stockholm was also a prominent feature together with beautiful and clean nature. Sweden was also seen as a modern and safe country with high quality. Some respondent also mentioned space, but it was not as common answer as we expected.

Regarding the image, we found out that an image handles both a person’s affective and cognitive images, which arises from many different sources and influences. After doing this research our believes, about the image as a part of the decision making process, were strengthened. Therefore we saw the need to change the already existing model.

Our suggestions to the Scandinavian Travel Agent AB, is to first contact the travel agencies/tour operators who are currently offering Sweden, since they seem to be most interested in expanding to Sweden. Among the other travel agencies/tour operators an interest has to be aroused. This can depend on the fact that companies with Sweden can see the demand and the opportunities better than the companies who do not have Sweden.

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Bergström, Joakim, and Mariel Svensson. "Value creation and relationships in transformation : A study of social media in the travel industry." Thesis, Linköping University, Business Administration, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-58718.

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In recent years the Internet has greatly changed the travel industry and the emergence of social media has driven this change further. In the past travel companies have been natural links between customers and suppliers but today customers can buy travel directly from the supplier, making it difficult for travel companies to attract new customers and retain existing customers. As social media is revolutionizing the way people communicate, the trend suggests that it is becoming increasingly important for firms to take part in this technological development to interact with customers.

Although Internet and social media has a major impact on firm-to-customer and customer-to-customer conversations, there is little guidance in academic literature and organizational contexts on how to use social media in an effective way. Therefore, the aim of this thesis is to describe and explain how social media has transformed the relationships between selected Swedish travel companies and their customers, and how these firms create and sustain value and relationships through social media. Furthermore, we will give implications for management on how to utilize social media to create and sustain value and relationships.

The results of our research confirm that social media is transforming the relationships between firms and customers. From our findings we conclude that the customer has become more empowered, that interaction now occurs through a two-way communication and that social media has made industries and relationships more transparent. The results also indicate that firms do not realize the value that can be created through social media for the customer as well as for the firm. The use of social media among the interviewed firms varies with some firms using social media through many tools and some firms not using social media at all.

Our findings implicate that being aware of what value is created and why the firm is involved in a certain social media tool increases the likelihood of success. The firm should further not be afraid to experiment with social media. However, social media also presents challenges. As social media is characterized by rapidly changing trends, it is difficult to predict what will happen not only in a distant future, but even so just a few years ahead.

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Falk, Hector, and Markus Lagerstedt. "Hotellens marknadsföring : En fråga om olika förhållningssätt." Thesis, Högskolan Dalarna, Företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:du-20766.

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Tidigare forskning kring de två aktörerna hotell och onlineresebyråer har koncentrerats runt intäktsoptimering samt konsumentbeteende gällande omdömen relaterat till onlineresebyråer. Det råder däremot en avsaknad gällande tidigare forskning runt hotellens strategiska marknadsföringsbeslut i och med att de ansluter sig till olika onlineresebyråer. Syftet med studien är att få en insikt i hur hotellen arbetar med sin marknadsföring gentemot onlineresebyråerna. Vidare besvaras frågeställningen om vad effekten blir när hotellen lämnar över delar av sin marknadsföring till onlineresebyråerna. I studien tillämpades ett kvalitativt förhållningssätt där fem telefonintervjuer genomfördes. Resultaten indikerar på att hotellen i studien inkluderar onlineresebyråerna i delar av sina marknadsföringsstrategier och att det i viss bemärkelse kan vara positivt men å andra sidan kan medföra vissa risker för de olika hotellen.
Previous research on the two actors’ hotels and online travel agencies has been concentrated around revenue management as well as consumer behavior regarding ratings related to online travel agencies. There is, however, a lack of research regarding hotels’ strategic marketing decision when joining online travel agencies. The purpose of this study is to explain how hotels approach their marketing strategies in relation to online travel agencies. Furthermore, the paper answers the question; what are the effects for hotels, when handing over part of their marketing to online travel agencies. The study applied a qualitative approach where five telephone interviews were conducted. The results indicate that the hotels in the study include online travel agencies in parts of their marketing strategies, and that in some regards can be positive but on the other hand, can lead to certain risks for the hotels.

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Pavlos, Delias. "An agent-based workflow management system for marketing decision support." Paris 9, 2009. https://portail.bu.dauphine.fr/fileviewer/index.php?doc=2009PA090081.

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Makeche, Sombo. "Analysing trader behaviour in the maize marketing system in Zambia." Diss., University of Pretoria, 2016. http://hdl.handle.net/2263/60829.

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traders are perceived to extract monopoly rents from farmers by offering very low prices. However, little attempt has been made to understand the behaviour of private traders and the factors that influence their behaviour. This study, therefore, examines the behaviour of private traders and determines the factors influencing their behaviour by means of the Chi-squared test. It further identifies the characteristics of smallholder farmers and private traders transacting with each other and examines the pricing, grading and weighting systems used by private traders, as well as the relationship that exists between farmers and private traders. Understanding private trader behaviour, factors influencing this behaviour, and the relationship between farmers and these private traders are important questions and have great implications for policy. Primary data was used in this study which involved interviews and direct observations with both private traders and smallholder farmers. The sample sizes for private traders and smallholder farmers were 50 and 200, respectively. The data was collected in the Kalomo District of Zambia between June and August, 2015. Only those farmers that transact with private traders or use assembly traders as the marketing channel were included in this study. The data collected was analysed using gross marketing margin, the Chi-squared test and descriptive statistics. The measure of the extent of opportunistic behaviour was also used to achieve the study objectives. The findings show that the mean price paid by private traders was ZMW 0.989 (USD 0.13) per kg and private traders were the ones who determine the prices and grades of maize. The private traders also weigh the maize and the smallholder farmers have little control on the final weight of the maize, as they do not participate in the weighing. This indicates that the private traders have power in the determination of the weight of maize. The majority of the private traders were found to behave opportunistically, accounting for 58 % of the surveyed traders. Experience and education level of the private traders were found to influence their behaviour. Given the importance of the above factors in influencing private trader behaviour, particularly experience and education, the results suggest that monitoring of the maize trading could potentially significantly reduce opportunistic behaviour among these less-experienced and less-educated traders. Lastly, the study reveals that 68.5 % of the smallholder farmers did not trust the private traders, whereas 46 % of the private traders did trust the farmers. The findings of this study indicate great potential for public sector investments in organisations that ensure standard weights (such as the Zambia Weights and Measures Agency 'ZWMA') and grades for maize. The ZWMA is the Zambian organisation responsible for enforcing weight institutions. An agency enforcing grading institutions for the smallholder maize farmers, however, does not exist in Zambia. Investment in such organisations would increase the levels of trust between farmers and traders, as neither would be suspicious of the weight or grade obtained, and possible opportunistic behaviour would be reduced. The suggestions and recommendations given by this study should help reduce the possibilities for opportunistic behaviour and exploitation of smallholder farmers. Because this study is in line with Zambia's poverty reduction plan to reduce poverty levels through increased agricultural production and improved maize trading among smallholder farmers, the recommendations given will help improve maize trading and the livelihoods of smallholder farmers. This is because they will be able to sell their maize at higher prices owing to reduced opportunistic behaviour of private traders, thus realising profits. The development of a grading system will lead to a better trading environment for both smallholder farmers and private traders, as both parties will be certain of the maize quality. In conclusion, a trading environment where organisations and institutions are in place, monitored and enforced to ensure reliable grading and weighing systems will help improve maize trading by smallholder farmers and private traders in Zambia. The improved maize trading will be the result of reduced opportunistic behaviour. This will ultimately increase the welfare of smallholder farmers and improve their livelihoods, which will contribute towards the reduction of the poverty levels in Zambia.
Dissertation (MSc (Agric))--University of Pretoria, 2016.
Agricultural Economics, Extension and Rural Development
MSc (Agric)
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Kučerová, Michaela. "Marketing na sociálních médiích se zaměřením na cestovní kanceláře." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-198050.

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Social media are at the present time one of the most growing marketing tools. Number of users grow in impressive pace. Therefore it is important for travel agencies to incomporate this tool to their marketing strategy. The aim of the master thesis is to analyse current situation of marketing on social media in Czech republic for the purpose of of the travel agency. On this basis will be set marketing strategy for given travel agency.

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Roberts-Lombard, Mornay. "The influence of the marketing concept on company performance with specific reference to customer services within the travel agency industry in the Western Cape." Thesis, Peninsula Technikon, 2001. http://hdl.handle.net/20.500.11838/1701.

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Thesis (MTech (Marketing))--Peninsula Technikon, 2001
Companies operating in the service industry must take note of three important marketing tasks. The first of these tasks is that companies should realise that they must provide the market with a variety of products. Businesses should therefore furnish the market with a diversified product range. Secondly, customers expect from the business sector to provide them with a quality service that even exceeds their own expectations. Thirdly, to ensure its survival in a competitive environment, the company should improve the productivity of its employees e.g. by improving the level of customer service provided to customers. Kotler (1997: 488) argues that such an improvement in productivity levels of employees can be achieved through employees working more skillfully, increasing the quantity of service by surrendering some quality, industrialising the service, inventing new-product solutions, designing more effective services, presenting customers with the incentive to substitute their own labour for company labour, or using technology to save time and money. Keeping these facts in mind and taking into consideration that tourists have been arriving in South Africa from all over the world for decades, it is of great importance for visitors to South Africa to receive customer service of the highest quality. A tourist travelling in the Republic of South Africa will most probably make use of a local travel agency if they should be in need of any further travel related services. A travel agent representing a particular travel agency, will not be engaged in the sale of travel related services only to tourists, but also to any other consumer interested in making use of the Travel Agencies' services. The Association of Travel Agents' (ASATA) code of conduct stresses that "ach travel agent engaged in the sale of travel-related services direct to consumers shall maintain the highest standard of service possible, complying with all statutory requirements, including those applicable to travel agents and with all provisions of this code" (Business Practices Committee Consumer Code For Travel Agencies, 1994: 5). This thesis is an analysis of the "marketing concept", with specific reference to customer service. It focuses on the top management in the travel agency industry and will be concerned with the degree to which top management is marketing orientated and the influence their marketing-orientated outlook will have on the performance of the travel agency. With marketing being defined as: "the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational goals", it must be emphasized that marketing can be seen as, amongst others, the anticipation and satisfaction of customer needs (Boshoff & Terblanche, 2000: 4). This research study would also include a study of the travel agency's level of customer service, which will have a direct reflection on top management's marketing outlook as well as the travel agency's level of performance.

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Han, Tianlai, Yipeng Luo, and Yue Qi. "Marketing Strategies : the situation and development suggestions for small and medium-sized travel agencies in China's Hainan province." Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-10883.

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Purpose/aim: This paper research to help SME travel agencies make ticket pricing strategy and choose the reasonable age group for publicity. Design/methodology/approach: This thesis will use SWOT to analyze the strength, weakness, opportunity and threat of Hainan’s SME travel agencies, and also the marketing theory and human resource management. Through discussion and research we will analyze the connection between the influencing factors for travel agencies. The data has been collected through questionnaires. The analysis includes a description of the samples and statistical tests in form of regressions. Findings: The analysis showed that there is a connection between the frequency of travel and the age of the travelers. There are also connections between the select ticket price and different cities. It is important for SME travel agencies make a ticket price strategy. Originality/value: According to this thesis, it is obvious that SME travel agencies have more problems with travelers and an unreasonable strategy in Hainan. Based on these findings we would argue that small and medium sized travel agencies should choose a group consisting of young and middle aged adults when they advertise, decide their ticket pricing strategy and when they develop new tourism products. This study has a value when it comes to analyzing the situation and develop suggestions for SME travel agencies in Hainan.

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Juhaňáková, Veronika. "Využití segmentace v rámci on-line prodeje vybrané CA." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-74228.

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The aim of this thesis is to analyze the online sales of the travel agency New Travel.cz for the past year 2010 and then use the particular results of the analysis and find out and characterize the major market segments of this company. The travel agency gets through the market segmentation better general view of it's customers and consumer's behavior and comapny can effectively focusing their marketing activities. This analysis can be regarded as pilot project of the New Travel.cz., therefore, deals only with the sale of the previous year. This analysis will serve as a source of information needed to progression of the new generation database of tours and administrative interface of travel agency New Travel.cz.

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Pechníková, Jana. "Analýza nabídky cestovních kanceláří do vybrané destinace - Turecko." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-114141.

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Diploma thesis analyzes the supply of chosen Czech travel agencies in relation to destination Turkey. The aim of the thesis was to create a certain manual for the newly formed travel agency, which would inspire by this thesis and would find out, which marketing tools are suitable to use for its enter to the market. The first theoretical chapter is dedicated to explanation of basic terms, which are used in the thesis. The next chapter presents the destination and the third chapter contains the analysis. The last chapter compares and evaluates all tools of the selected travel agencies.

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kilic, dilek, and sriaarthy staphani selvaduri. "Instagram as a modern tourist agency : A case study of influencers impact on the tourists of Bali." Thesis, Linnéuniversitetet, Institutionen för ekonomistyrning och logistik (ELO), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-98040.

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Instagram is a phenomenon which has the recent years gotten significance within the marketing field. Traditional marketing is being replaced by online-marketing. A concept of marketing that is still evolving within the research field is Instagram influencer marketing. To understand influencer marketing, first and foremost it is crucial to understand the relation between an influencer and an Instagram user. To understand the relation, the study was conducted as a case study focusing on tourists. Furthermore, the research aimed to study a specific location and since its high number of Instagram attention received, the Indonesian island, Bali, was chosen. Thereby, this case study examined the impact influencers had on tourists of Bali. The research was implemented through a mixed methodology approach to content analysis. The data was collected directly from Instagram and contained findings such as engagement rates, favored destinations and motivations for travel. The findings showed that Instagram gains a lot of focus upon choosing a travel destination and upon visiting locations in Bali during the trip. The study concluded that influencers are being viewed asinformation sources by travelers. Furthermore, influencers impact Instagram user’s perception and create visit intention. They also implement norms on how the Instagram posts should look to be found attracting, which the users follow to make their feed look captivating.

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Vábková, Markéta. "Uplatnění marketingového řízení v CK Santini Tour." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-10127.

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Thesis discusses the aplication of marketing activities within the marketing management in a small travel agency SANTINI Tour. The first part of the work is intent on the formulation of basic theoretical background. Marketing and process of marketing management is described below with regard to the specific product - services in tourism. In the second part of the work there is briefly described the selected travel agency - SANTINI Tour. The process of marketing management is applied to this travel agency. The main part is focused on analyzing the process of marketing management in CK SANTINI Tour. It is expected, there is not whole spektrum of processes that have been described in theory in so small travel agency. The owner adapted this system during the years to their own needs. At the end of this thesis, there is suggested several proposals, which solved the most serious embarrassment in the process of marketing management in CA SANTINI Tour. The clear and distinct strategy is completely missing. The product is unchanged for a long time. So it does not reflect the new requirements of customers. The absence of control is the major deficiency. Because of that, the travel agency does not have valuable feedback.

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Poláková, Kateřina. "Propagace internetové cestovní agentury." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-75102.

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The aim of the diploma thesis "Promotion of internet travel agency" is to analyze the communication mix of travel agency Invia.cz and to formulate proposals for its improvement. The thesis is divided into four chapters. The first chapter defines internet as a medium and the possibilities of online communication. The second chapter describes the specific characteristics of tourism marketing and the expanded marketing mix. The third chapter analyzes survey results about consumer behavior in selecting and purchasing holiday. The fourth chapter introduces the company Invia.cz and focuses on its online and offline promotion. Based on the analysis and on the survey results, proposals for communication mix improvement are submitted.

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Turečková, Erika. "Návrh komunikačního mixu ve vybraném podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-402073.

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The master thesis is focus on issue of travel agency, which acts as a mediator in the sale of tours to travel agencies. The thesis is structured into three main chapters. The first one is called Theoretical Basis of Work, which explains the basic concepts associated with the problem. Subsequently, another chapter called Problem Analysis and Current Situation is created. This chapter is processed through relevant analyzes. Finally, there is a chapter that contains suggestions for improving the current situation, which contribute to more effective promotion of propagation.

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Almeida, Nicolau Miguel. "Uma avaliação de comunicação de marketing na hotelaria." Doctoral thesis, Instituto Superior de Economia e Gestão, 2008. http://hdl.handle.net/10400.5/642.

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Doutoramento em Gestão
O turista é exposto a múltiplas fontes de informação e tem um envolvimento mais ou menos intenso na busca de informação para a tomada de decisão de compra do serviço de alojamento hoteleiro. Este facto coloca um desafio à comunicação de marketing dos estabelecimentos hoteleiros, uma vez que estes têm que escolher o instrumento de comunicação que seja eficaz a alterar o comportamento do turista no sentido da decisão de reserva. Porém, no estado da arte sobre o tema não se encontra um estudo empírico que evidencie o efeito significativo dos instrumentos de comunicação - publicidade, comunicação word-of-mouth e recomendação da Agência de viagens - em termos da reserva para primeira estada do turista no estabelecimento hoteleiro. Esta investigação tem foco na reserva para primeira estada, procurando identificar o factor - a) publicidade; b) comunicação word-of-mouth; c) recomendação da Agência de viagens; d) interacção de factores - com efeito significativo em termos da reserva do estabelecimento hoteleiro. Foram formuladas quatro hipóteses de investigação e especificado um modelo de regressão logística, o qual, para além de permitir testar essas hipóteses, permite também analisar a relação entre a reserva para primeira estada e cada uma das três variáveis explicativas incluídas no modelo e representadas através de regressores dummy, bem como as interacções destas variáveis. Os resultados da investigação empírica indicam que é mais provável a reserva para primeira estada ser feita por contacto directo do que não ser, caso o turista seja exposto apenas à publicidade ou apenas à comunicação word-of-mouth, e que é menos provável a reserva para primeira estada ser feita por contacto directo do que o contrário, caso o turista seja exposto apenas à recomendação feita pela Agência de viagens ou à interacção entre a publicidade e comunicação word-of-mouth. Uma vez que os factores publicidade e comunicação word-of-mouth evidenciaram poder explicativo significativo da reserva por contacto directo, verificou-se então uma forte associação, com significância estatística, entre a reserva para primeira estada e o meio de comunicação WEB e uma associação bastante forte, com significância estatística, entre a reserva e a recomendação feita por pessoa de relação próxima com estada anterior no estabelecimento hoteleiro, o que permite concluir que se tratam de duas importantes fontes de informação que induzem a reserva. Com esta investigação é possível dar um contributo ao nível da teoria do comportamento do consumidor, nomeadamente na perspectiva da decisão do turista em termos de decisão de reserva para primeira estada, e ao nível da gestão da comunicação de marketing do estabelecimento hoteleiro.
The tourist is exposed to multiple information sources, having an involvement more or less intense in the information search for the purchasing decision of the hotel accommodation service. This fact is a challenge to hotels marketing communication, because they have to choose the communication instrument which is effective in changing the tourist's behavior in what concerns the reservation decision. However, in the state of art we don't find an empirical study which reveals the significant effect of the communication instruments - advertising, word-of-mouth communication and travel agency recommendation - in terms of the hotel reservation for first stay. The focus of this research is the reservation for first stay, whose aim is to identify the factor - a) advertising; b) word-of-mouth communication; c) travel agency recommendation; d) interaction between factors - that has significant effect in the hotel reservation. Four hypothesis of investigation were formulated and it was specified a logistic regression model, which permits not only to test these hypothesis but also to analyse the relation between reservation for first stay and each of the three explanatory variables, which are included in the model and represented through dummy regressors, as well as the possible interaction between these variables. The empirical research results reveal that is more likely the reservation for first stay occurring by direct contact than not by direct contact if the tourist is exposed only to advertising or only to word-of-mouth communication, and that is less likely the reservation for first stay occurring by direct contact than not by direct contact if the tourist is exposed only to travel agency recommendation or to the interaction between advertising and word-of-mouth communication. Knowing that the factors such as advertising and word-of-mouth communication have revealed significant explanatory power to reservation by direct contact, it was found that there is a strong association, with statistical significance, between reservation for first stay and medium WEB communication and a strong association, with statistical significance, between reservation for first stay and recommendation made by a close person who knows the hotel from a previous stay. That facts allows us to conclude that they are two important information sources which induce reservation. With this research is possible to give a contribution in the field of the theory of consumer behavior, namely in the perspective of the tourist decision in terms of reservation decision for first stay, and also in the field of hotel marketing communication management.

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Башта, Н. М. "Удосконалення комплексу маркетингу туристичного підприємства (на прикладі туристичної фірми "Батерфляй")." Thesis, Одеський національний економічний університет, 2021. http://local.lib/diploma/Bashta.pdf.

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Доступ до роботи тільки на території бібліотеки ОНЕУ, для переходу натисніть на посилання нижче
Об’єктом дослідження є процес використання комплексу маркетингу туристичними підприємствами. Предметом дослідження є сукупність теоретичних і практичних засад формування комплексу маркетингу туристичного агентства «Баттерфляй». Метою дослідження є аналіз комплексу маркетингу туристичного підприємства та надання рекомендацій щодо його вдосконалення. У роботі розглянуто теоретичні основи комплексу маркетингу на туристичному підприємстві. Аналізується маркетингова діяльність туристичного агентства «Баттерфляй». Пропонуються шляхи удосконалення маркетингової діяльності туристичної фірми «Баттерфляй». За результатами дослідження обґрунтована доцільність впровадження наведених заходів. Проаналізована їх ефективність, враховуючи розвиток сучасних маркетингових комунікаційних технологій.
Qualification work consists of an introduction, three sections, conclusions, a list of sources used. The object of research is the process of using the complex of marketing by tourist enterprises. The subject of the study is a set of theoretical and practical principles of formation of the marketing complex of the travel agency "Butterfly". The purpose of the study is to analyze the marketing complex of the tourist enterprise and provide recommendations for its improvement. The theoretical bases of a marketing complex at the tourist enterprise are considered in the work. The marketing activity of the travel agency "Butterfly" is analyzed. Ways to improve the marketing activities of the travel agency "Butterfly" are proposed. According to the results of the study, the expediency of implementing the above measures is substantiated. Their efficiency is analyzed, taking into account the development of modern marketing communication technologies.

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Barek, Jan. "Marketingová komunikace cestovních kanceláří v sociálních médiích." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-358827.

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The following master thesis is focused on the issue of marketing communication of travel agencies on the social media environment. It maps the current involvement of five selected social media to the promotion of the seven most important travel agencies in the Czech Republic. The author compares the real state of communication to social media with his own exploration of travel agent preferences. The comparison is based on a series of recommendations for the marketing communication of travel agencies on social media at the end of the work.

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Světlíková, Lucie. "Návrh marketingové komunikace pro cestovní agenturu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223560.

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The diploma thesis deals with marketing activities, specifically with communication mix of the travel agency INVIA.CZ. The goal of the thesis is to improve the company marketing communications with its customers by proposals that affect the elements of communication mix. The thesis is divided into 3 parts – theoretical, which contains important information from the field, analytical, which evaluates the current state of the company and its surroundings and proposals part, which includes suggestions to meet the set goal of thesis.

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Newcomer, Shaun Edward. "Chinese Travel Agencies & The Internet Age: An Analysis of the Adoption of Internet Tourism in Chengdu, China." The Ohio State University, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=osu1291138487.

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31

Nėniuvienė, Aušra. "Kauno kelionių agentūrų darbuotojų motyvavimas ir motyvavimo priemonių taikymas." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2007. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2007~D_20070816_144927-19326.

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Darbo tema: Kauno kelionių agentūrų darbuotojų motyvavimas ir motyvavimo priemonių taikymas. Darbo objektas: darbuotojų motyvavimas ir motyvavimo priemonių taikymas. Tyrimo problema: esamomis konkurencijos sąlygomis, kelionių agentūros siekia būti pranašesnės savo teikiamomis paslaugomis, išskirtinumu bei kvalifikuotais darbuotojais. Šiandieninė situacija rodo, kad organizacijos siekdamos geresnių rezultatų iš darbuotojų reikalauja atlikti darbą kokybiškai, profesionaliai. Taigi, reikalavimų pavaldiniams yra labai daug, bet problema yra ta, ar jie motyvuojami siekti tiek geresnių rezultatų, tiek įmonės tikslų. Organizacijos nori būti geriausios, bet nenori investuoti į darbuotojus, jų motyvuoti. Darbo tikslas: atskleisti Kauno kelionių agentūrų darbuotojų motyvavimą ir motyvavimo priemonių taikymą. Darbo uždaviniai: o Išanalizuoti motyvavimo ir motyvacijos sampratą bei esmę. o Atskleisti egzistuojančias motyvacijos teorijas. o Pateikti motyvavimo modelius taikomus Lietuvos organizacijose ir pasaulinėje praktikoje. o Išanalizuoti mokslininkų siūlomą motyvavimo sistemą ir priemones. o Ištirti Kauno kelionių agentūrų darbuotojų motyvavimą ir motyvavimo priemonių taikymą. Svarbiausios išvados: 1. Atlikus Kauno kelionių agentūrų darbuotojų motyvavimo ir motyvavimo priemonių taikymo tyrimą ir kelionių agentūras suskirsčius į dvi grupes, pagal dirbančiųjų skaičių, galime teigti, kad: ü I-oje tiriamųjų grupėje (kelionių agentūros, kuriose dirba iki dviejų darbuotojų imtinai)... [toliau žr. visą tekstą]
The topic of the work: motivation of Kaunas travel agencies’ employees and application of motivative means. The object of the work: employees motivation and application of motivative means. The problem of the research: nowadays competition makes organizations seek excellence in services they provide, be exceptional and have qualified employees. Employees are only urged to seek results and they are also required to do their job qualitatively and professionally. Thus, there are a lot of requirements for subordinates, but the question is if they are being motivated to seek the higher results. Organizations want to be the best, but they do not want to invest in their employees or motivate them. The aim of the work: to reveal motivation of Kaunas travel agencies’ employees and application of motivative means. The tasks of the work: o To analyze the conception and nature of motivation and motivating. o To reveal the existing motivation theories. o To provide motivation models applied in Lithuanian organizations and in worldwide practice. o To analyze a motivation system and motivative means proposed by different scientists. o To research motivation of Kaunas travel agencies’ employees and application of motivative means. Main conclusions: 1. After separating the travel agencies into two groups according to the number of employees, a research on motivation of Kaunas travel agencies’ employees and application of motivative means was conducted. Therefore, we can state that: ü The... [to full text]

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Ermolina, Eva. "Návrh marketingové strategie." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-442980.

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The master´s thesis deals with the marketing strategy proposal of travel agency SunTA. The theoretical part of the thesis provides an overview of the current concept of corporate strategic management, strategic marketing management, marketing strategy and service quality. The analytical part of the thesis focuses on performing the marketing situation analysis of SunTA and the questionnaire survey to evaluate its service quality. The proposal part of the thesis includes the marketing strategy proposal based on the results of the marketing situation analysis and the evaluation of service quality.

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Pragrová, Lucie. "Marketingová strategie vybraného podniku cestovního ruchu." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-72217.

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Diploma thesis focuses on the marketing strategy of travel agency called CK S úsměvem, which organizes sports tours not only with aerobic. The aim is to characterize and evaluate the current marketing strategy of CK S úsměvem and suggest possible changes or improvements. The thesis is divided into theoretical and practical part. The theoretical part is putting the issue of tourism and tourism marketing. The practical part is based on theoretical principles. Marketing strategy of CK S úsměvem will be analyzed using the PEST analysis, SWOT analysis, competitor analysis, survey, customer testimonials, personal experience and interviews with owners of CK S úsměvem. The conclusion will confirm or disprove the hypothesis outlined in the introduction.

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Ocelková, Zuzana. "Návrh komunikačního mixu ve vybraném podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-317095.

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The thesis is focused on the analysis of communication mix of the product of selected company and the subsequent proposal for its improvement. The theoretical part mainly contains basic principles, important concepts and knowledge that relate to the communication mix, but also to current issues in tourism marketing. The theoretical part was the necessary starting point for processing the analytical part of this work. The last part of the thesis is created from analysis and it contains proposals for a new or improve existing communication mix of selected product of selected company.

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Bydžovská, Kateřina. "Marketingová strategie vybrané cestovní kanceláře." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-74085.

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The thesis is focused on analysis, evaluation and improvement proposals of a marketing strategy. First, basic marketing terms are defined, strategic marketing principles are explained and tourism market is characterized. Second, the marketing strategy of the travel agency Zájezdy pro děti - CK Ivana Ježková is analysed. On the basis of analyses the improvement of marketing strategy is proposed.

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Jokūbaitytė, Jolita. "Kelionių agentūrų personalo konfliktai bei jų sprendimo būdai." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2008. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2008~D_20080618_120641-66441.

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Temos aktualumas: konfliktų kilimo priežasčių aiškinimas yra aktualus kelionių agentūrų personalui, nes puikūs santykiai užtikrina efektyvius rezultatus. Kadangi konfliktų, kurie pastoviai lydi kasdieninėje veikloje išvengti neįmanoma, todėl juos būtina analizuoti ir spręsti. Magistrinio darbo tyrimo rezultatai buvo pristatyti 8-ojoje jaunųjų mokslininkų darbų konferencijoje „Ekonomikos ir vadybos aktualijos“, vadybos sekcijoje įvykusioje 2008 m.balandžio 24d. Šiaulių universitete, Socialinių mokslų fakultete. Darbo objektas: personalo konfliktai ir jų sprendimo būdai. Mokslinė problema: personalo konfliktų sprendimas. Darbo tikslas: išanalizuoti kelionių agentūrų personalo konfliktus bei j�� sprendimo būdus. Darbo uždaviniai: 1. Išnagrinėti personalo vietą organizacijoje. 2. Išanalizuoti konfliktų sąvokos, požymių bei atsiradimo priežasčių teorinius aspektus. 3. Atskleisti personalo konfliktus kelionių agentūrose. 4. Nustatyti konfliktų sprendimo būdus. Tyrimo metodai: 1.Mokslinės literatūros analizė. 2.Anketinė apklausa 3.Matematinė statistika. Išvados: atlikus tyrimą, paaiškėjo, kad tiriamose kelionių agentūrose vyrauja tarpasmeniniai konfliktai, kylantys tarpusavyje tarp darbuotojų, toliau seka kelių asmenų ir likusios grupės konfliktų tipas. Konfliktas dažniausiai kyla dėl nesusipratimų, taip pat ne mažiau svarbi konflikto kilimo priežastis kelionių agentūrose - netolygus darbo pasiskirstymas, nuomonių nesutapimas. Juos nagrinėja ir sprendžia... [toliau žr. visą tekstą]
Actuality of issue: Explanation of conflict reasons is relevant for personnel of travel agencies, as excellent relationships ensure effective results. As it‘s impossible to elude the conflicts that arise constantly in everyday activity, they need to be analyzed and solved. The results of Master’s work were presented in the Management section of the 8th Conference of Young Scientists’ works “Topicality of Economics and Management”, held on 24th of April, 2008, in the Department of Social Sciences in Siauliai University. Object of work: personnel conflicts and their solutions. Scientific problem: solutions of personnel conflicts. Goal of work: analysis of the personnel conflicts and their solutions. Tasks of work: 1.Analyze personnel situation in the organization. 2.Analyze theoretical aspects of conflict concept, features and appearance reasons. 3.Analyze personnel conflicts in travel agencies. 4. Determine solutions of conflicts. Methods of research: 1.Analysis of scientific literature. 2.Questionnaire survey. 3.Mathematical statistics. Conclusions: The performed research revealed that intrapersonal conflicts prevailed among employees in the travel agencies; other types of conflicts were conflicts among several individuals and the remaining part of the group. Conflicts mostly arise because of misunderstandings; besides, other very important reasons of the conflicts in the travel agencies are uneven job distribution, and opinion discrepancies. They are analyzed and... [to full text]

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Šotola, Filip. "Marketingový plán cestovní kanceláře." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-224858.

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This work focuses on a proposed marketing plan for a travel agency AVANTI-TOUR. The diploma thesis is divided into three main parts. The first, theoretical, part describes the basic terms of the marketing area. The second, analytical, part characterizes the travel agency and its current marketing and communication mix. This section also contains an analysis of general and business environment, marketing research and SWOT analysis. Based on the results of the analytical part, the third part presents proposals for the improvement in promotion and overall situation of the agency on the market.

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Юдіна, Д. О. "Удосконалення маркетингової комунікативної політики туристичної фірми «Ганеж»." Thesis, Одеський національний економічний університет, 2020. http://dspace.oneu.edu.ua/jspui/handle/123456789/12672.

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У роботі розглядаються теоретичні аспекти: сутність, принципи та інструменти маркетингової комунікативної політики підприємства, способи організації та управління маркетинговою комунікативною політикою підприємства, значення комунікацій для підприємства в ринкових умовах, особливості комунікаційної політики в туристичному бізнесі. Проаналізовано основні показники діяльності туристичної фірми «Ганеж» за останні роки, основних складових комплексу маркетингу підприємства «Ганеж», досліджено особливості маркетингової комунікативної політики підприємства. Запропоновано рекомендації щодо удосконалення комунікаційної політики туристичної фірми «Ганеж», проведення SEO-аналізу сайту, його удосконалення та налаштування пошукової оптимізації, покращення просування в соцільних мережах, впровадження чат-боту.
The work considers the theoretical aspects: the essence, principles and tools of marketing communication policy of the enterprise, ways of organization and management of marketing communication policy of the enterprise, the importance of communications for the enterprise in market conditions, features of communication policy in the tourism business. The main indicators of activity of Ganezh travel company for the last years, the basic components of a complex of marketing of the Ganezh enterprise are analyzed, features of marketing communicative policy of the enterprise are investigated. Recommendations for improving the communication policy of the travel company "Ganezh", conducting SEO-analysis of the site, its improvement and search engine optimization, improving promotion on social networks, the introduction of chatbots.

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Barrefelt, Liselott, Marie Andréasson, and Ann-Louise Lindberg. "Den svenska resemarknaden : En jämförelse av konkurrensstrategier på en mogen marknad." Thesis, Södertörn University College, School of Business Studies, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-448.

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Denna uppsats behandlar den svenska resemarknaden och om olika reseföretags tillämpning av konkurrensstrategier kan skapa framgång och hjälpa dem att överleva på en mogen resemarknad. Arbetet bygger på en jämförelse mellan tre reseföretag som distribuerar resor, för att undersöka och analysera olika konkurrensstrategiers verkan på den svenska resemarknaden.

Tre reseföretag med olika inriktningar på marknaden jämförs i uppsatsen, KILROY travels Sweden AB, Ticket Travel Group AB och MyTravel Sweden. Undersökningen bygger på en kvalitativ metod genom personliga intervjuer med respektive företag.

I analysen görs en jämförelse av reseföretagen som konkurrenter till varandra. Det som har framkommit i intervjuerna jämförs med utvalda teorier i analysen. En kombination av konkurrensstrategier används för att utreda vilka köpare och leverantörer som finns och om det finns hot från potentiella etablerare och substitut. Företagens mål, strategier, föreställningar om branschen och möjligheter för utveckling utreds. Deras positioner på marknaden motiverar också valet av strategi och hur pass aggressiva de bör vara i sina marknadsföringssatsningar. Marknadsföringsmixen visar vad företagen behöver utveckla och förbättra.

De tre undersökta reseföretagen har varit framgångsrika på så vis att de har funnits länge på den svenska marknaden, är väletablerade och har kända varumärken. Företagen använder huvudsakligen tre distributionskanaler för att vara tillgängliga för kunderna, genom butiker, Internet och telefon.

Konkurrensstrategier har en verkan på den svenska resemarknaden då konkurrenssituationen skapar ett behov av analys och planering, så att företagen kan bedöma konkurrenterna på ett riktigt sätt. En analys av konkurrensen görs lättast genom att använda de verktyg som redovisats i denna uppsats. De svenska reseföretagen kan skapa framgång och överleva genom en tillämpning av konkurrensstrategierna. Företagen måste då utföra kontinuerliga analyser av resebranschen och konkurrenterna.

This paper discusses the Swedish travel market and if the application of competitive strategies can create success and help companies in the travel industry to survive on a mature travel market. It is based on a comparison between three companies in the travel industry, to survey and analyze the impact of different competitive strategies on the Swedish travel market.

Three companies with different business profiles are compared. They are KILROY travels Sweden AB, Ticket Travel Group AB and MyTravel Sweden. The survey is based on a qualitative method through personal interviews with each company.

A comparison is made between the companies as competitors to each other in the analysis section. The results of the interviews are also compared to the chosen theories. A combination of competitive strategies is used to investigate who the buyers and suppliers are, and if there are any threats from potential new establishers and substitutes. The companies’ goals, strategies, conceptions of the industry and development opportunities are also investigated. Their market positions motivate their choice of strategies and how aggressive they should be in their marketing investments. The marketing mix demonstrates what the companies need to develop and improve.

The three companies have all been successful, as they have existed for a long time on the Swedish market, are well established and have well known trademarks. They mainly employ three distribution channels to be accessible to customers, namely through stores, Internet and phones.

Competitive strategies do have an impact on the Swedish travel market, as the competitive situation creates a need for analysis and planning, allowing the companies to assess the competitors correctly. An analysis of the competition is easily made with the tools presented in this paper. The companies in the Swedish travel industry can create success and survive through application of these competitive strategies. The companies must implement continuous analysis of the travel industry and their competitors.

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Liaugaudienė, Agnė. "Išvykstamojo turizmo UAB „Baltijos kelionių agentūra“ darbuotojų kompetencijos." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2013. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2013~D_20130906_112841-23572.

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Darbo objektas – išvykstamojo turizmo UAB „Baltijos kelionių agentūra“ darbuotojų kompetencijos. Darbo tikslas – įvertinti išvykstamojo turizmo UAB „Baltijos kelionių agentūra“ darbuotojų kompetencijas. Darbo uždaviniai: 1. Išanalizuoti mokslinę literatūrą išvykstamojo turizmo darbuotojų kompetencijų tematika. 2. Išsiaiškinti UAB „Baltijos kelionių agentūra“ darbuotojų nuomonę apie reikiamas kompetencijas. 3. Nustatyti UAB „Baltijos kelionių agentūra“ darbuotojų kompetencijas vadovo požiūriu. 4. Atlikti darbuotojų ir vadovo kompetencijų vertinimo lyginamąją analizę. Pirmoje darbo dalyje išanalizuota išvykstamojo turizmo darbuotojų kompetencijos teoriniai aspektai. Antroje darbo dalyje atliktas tyrimas bei vadovo interviu parodė, kad UAB „Baltijos kelionių agentūra“ vadovui svarbiausios darbuotojų kompetencijos – produkto žinojimas bei užsienio kalbos mokėjimas, tuo tarpu įmonės darbuotojų socialinio intelekto kompetencijų svarbumas yra silpniau vertinamas negu profesinių kompetencijų.
The object - outbound tourism JSC "Baltic travel agency" employee competence. The aim - to assess the outbound tourism JSC "Baltic travel agency" staff competencies. The goals: 1. Analyze scientific literature outbound tourism employees' competencies topics. 2. Analyze JSC "Baltic travel agency" staff views on required competencies. 3. Set JSC "Baltic travel agency" staff competencies in terms of head. 4. Perform employee and manager competency assessment benchmarking. The first part analyzes outbound tourism staff competence theoretical aspects. In the second part of a study and the Head of the interview showed that JSC "Baltic travel agency" manager of employee competencies - product knowledge and foreign language, while the employees of social intelligence competencies significance is less valued than professional competence.

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Kazakevičiūtė, Eglė. "Turizmo įmonės strategijos formavimas bei plėtra (“x” įmonės pavyzdžiu)." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2007. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2007~D_20070816_145045-92972.

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Darbo pavadinimas: Turizmo įmonės strategijos formavimas bei plėtra (“X” įmonės pavyzdžiu). Darbo objektas: Turizmo įmonių veiklos bei plėtros strategijos. Tyrimo problema: Strateginis planavimas lemia sėkmingą visų ekonomikos pramonės šakų vystymąsi, tame tarpe ir turizmo. Turizmo industrija globaliu požiūriu - viena iš sparčiausiai besivystančių ir labiausiai kintančių ekonomikos šakų. Valstybės lygmenyje, Lietuva, kaip naujas turistinis regionas dar neturi suformavusi savito turistinio įvaizdžio. Įmonių lygmenyje, per mažas dėmesys strateginiam planavimui, rinkodaros gebėjimų trūkumas bei nepakankamas darbuotojų aptarnavimo profesionalumas nurodomas kaip pagrindinės kliūtys sėkmingai tolimesnei turizmo įmonių veiklai. Turizmo įmonės, formuojant bei planuojant savo tolimesnę veiklos strategiją, privalo atsižvelgti į prognozes bei pokyčius globaliu mastu. Tyrimo tikslai: · Nustatyti strateginius modelius, taikomus užsienio turizmo įmonėse. · Parinkti tokį strateginį modelį, kuris galėtų būti pritaikytas Lietuvos turizmo įmonėje, prognozuojant jos tolimesnę sėkmingą veiklą bei plėtrą. Tyrimo uždaviniai: · Apžvelgti strategijų koncepcijas ir tuo pagrindu tirti jų taikymą turizmo įmonėse. · Atskleisti strategijų taikymo svarbą turizmo įmonėse. · Nustatyti užsienio turizmo įmonių naudojamas strategijas. · Išanalizuoti konkrečios turizmo įmonės Lietuvoje esamas veiklos bei plėtros strategijas. · Atsižvelgus į esamą situaciją Lietuvos turizmo rinkoje pasiūlyti pasirinktą... [toliau žr. visą tekstą]
Title: Tourism Company’s strategic model forming and development (based on Lithuanian “X” tourism company). Object: Activity and development strategies in tourism companies. Research problem: Strategic planning is the most usual course of successful development of all kinds of economic industries and tourism industry is not an exception. Tourism Industry from a global market view is one of the most rapidly developing and the most variable economic branch. From a state level view, Lithuania is a new object in a global tourism market but it still has no tourism identity. In company level, not enough attention for strategic planning, lack of marketing abilities and low service level are the main reasons for failure in tourism business. Whilst forming and planning their distant development strategies, tourism companies must pay attention to prognosis and changes on a global market. Research purposes: · To establish strategic models in a foreign tourism companies. · To choose a strategic model for Lithuanian Tourism Company, which could be used in practice. Research tasks: · To examine basic strategy conceptions and based on them, to research their practical aiming at tourism companies. · To discover the importance of aiming the strategies. · To establish strategies, that are used in practice in foreign companies. · Based on a present situation on Lithuanian tourism market, to choose strategic model for appropriate tourism company. Research questions: · How strategies influence... [to full text]

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42

Koutná, Radka. "Marketingový výzkum spokojenosti zákazníka CK Likotour." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223169.

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This thesis is focused on the marketing research of customer satisfaction travel agency Likotour. The aim of this work was to find out how much are customers satisfied with this company, with its services. The work should analyze the most important information resulting from the research. It should also sketch pertinent backlog depending on the competitive travel agencies. For the collection of the requisite information I have used questionnaire. On the research basis I have proposed my own suggestions and instructions to increase satisfacion of the customers.

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Vimmer, Jan. "Strategický a marketingový plán vybrané společnosti." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-201829.

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The aim of this Master's Thesis is to create a strategic marketing plan for existing travel agancy on the basis of theoretical knowledge. Another aim of this thesis is to explore the surroundings of the company, especially its existing competitors. The thesis is divided into two parts. Theoretical, where I describe the definition of the strategic planning process and its parts as well as determination of the company's vission and mission, strategic analysis and specific types of possible strategies, all by usining the literature sources. The second part is a practical part where I apply the theoretical principles of marketing planning to specific example of our travel agency.

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Шабуня, Д. В. "Удосконалення інтернет-маркетингу на туристичному підприємстві Анекс Тур." Thesis, Чернігів, 2021. http://ir.stu.cn.ua/123456789/24844.

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Шабуня, Д. В. Удосконалення інтернет-маркетингу на туристичному підприємстві Анекс Тур : випускна кваліфікаційна робота : 242 «Туризм» / Д. В. Шабуня ; керівник роботи І. В. Безуглий ; НУ "Чернігівська політехніка", кафедра туризму . – Чернігів, 2021. – 112 с.
Об'єктом дослідження є сучасне туристичне підприємство на прикладі ANEX TOUR. Україна. Предметом дипломної роботи є Інтернет-маркетинг та сучасному туристичному підприємстві ANEX TOUR. Україна.. Основною метою туристичного ринку - це визначення потреб клієнтів і їх задоволення у вигляді надання послуг. Саме це визначає актуальність даного дослідження на сучасних туристичних підприємствах. У I розділі описані теоретичні основи та сучасні напрями використання інтернет – маркетингу на туристичних підприємствах. У II розділі проведений стратегічний та економічний аналіз туристичного підприємства тов Аnex Тour Україна У III розділі аргументовано формування стратегічного потенціалу для розвитку туристичного підприємства на основі науково-практичних принципів.
The object of research is a modern tourist enterprise on the example of ANEX TOUR Ukraine. The subject of the thesis is Internet marketing and modern travel company ANEX TOUR. Ukraine.. The main purpose of the tourism market is to determine the needs of customers and their satisfaction in the form of services. This determines the relevance of this study in modern tourism enterprises. Chapter I describes the theoretical foundations and modern uses of Internet marketing in tourism enterprises. In the second chapter the strategic and economic analysis of the tourist enterprise of Comrade Tour Tour Ukraine is carried out Chapter III argues the formation of strategic potential for the development of tourism enterprises on the basis of scientific and practical principles.

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Gabrhelová, Veronika. "Založení malého podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-319681.

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The masters´s thesis deals with the establishment of a travel agency focused on corporate travel. The thesis is based od the theoretical knowledge gained through study, practice and market analysis are being taken the steps to set up a business.

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Esteban, Valderrama Yazmin Arianna, and Palacios Danitza Xiomara Rojas. "Marketing de contenido: la experiencia de consumo como mediador entre la satisfacción y la intención de compra, aplicado al turismo en las agencias de viaje de Lima." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/654069.

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En la actualidad, se han venido desarrollando cada vez más plataformas de agencias de viajes online, debido a que el turismo y la compra online han ido creciendo durante los últimos años. Sin embargo, existen factores de la adquisición de productos y servicios por este medio que pueden afectar positiva o negativamente a la satisfacción del usuario en cuestión, lo cual puede afectar su decisión de utilizar dicha plataforma para concretar su compra. Este estudio buscó analizar las principales variables influyentes en los consumidores digitales dentro del rubro de turismo y agencias, enfocados desde el concepto de marketing de contenido, basándose en el uso de herramientas cuantitativas como la encuesta online, aplicada dentro de Lima Metropolitana. Ante esto, se recaudó información imprescindible para valorar el nivel de importancia e influencia de cada uno de estos factores con respecto a los individuos, además de confirmar o descartar la relación entre estos.
Nowadays, more and more online travel agency platforms have been developed, due to the fact that tourism and online shopping have been growing in recent years. However, there are factors in the acquisition of products and services by this means that can positively or negatively affect the satisfaction of the user in question, which may affect their decision to use said platform to complete their purchase. This study sought to analyze the main variables influencing digital consumers within the tourism and agencies sector, focused from the concept of content marketing, based on the use of quantitative tools such as the online survey, applied within Metropolitan Lima. Given this, essential information was collected to assess the level of importance and influence of each of these factors with respect to individuals, in addition to confirming or ruling out the relationship between them.
Trabajo de investigación

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Janošová, Magda. "Podnikatelský plán pro založení cestovní kanceláře." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224561.

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This master’s thesis deals with creating a business plan for the foundation of a travel agency. The thesis consists of three parts, a theoretical part, an analysis of the current situation and the proposal of a business plan. The theoretical part describes the principles of formation of a business plan and legal forms of business. The business plan is formed based on the analysis of the market into which the new travel agency enters.

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Mokrišová, Kristýna. "Marketingový plán vybraných gastronomických zájezdů." Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-261951.

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The topic of this thesis is marketing of gastronomic travel agency. Gastronomic tourism is currently among the tourism trends. Based on the growing potential, in this paper will be presented fictitious gastronomic travel agency selling gastronomic tours. The main objective is to propose a marketing campaign of specific gastronomic tours. The marketing campaign will be set up to address, engage and make customers to purchase offered services. The campaign is therefore able to offer to potential customers exactly what they desire. The marketing approach is not the same to everyone, it reflects the consumer and media behavior of different target groups. Thanks to the proposed campaign the competitiveness of the company will be increased, profit will be gained, it means voluminous sales of offered tours and strong position in the market will be obtained.

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Пульків, Ірина Ігорівна, and Iryna Pulkiv. "Розробка рекламної стратегії підприємств туристичної галузі." Master's thesis, ТНТУ ім. І Пулюя, 2020. http://elartu.tntu.edu.ua/handle/lib/33561.

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Abstract:

Метою кваліфікаційної роботи є розробка рекламної стратегії туристичного підприємства. Виходячи з поставленої мети, у роботі сформульовано і вирішено наступні завдання: – розкрити поняття і сутність реклами і рекламної стратегії як елемента маркетингу; – розкрити поняття рекламна стратегія; – проаналізувати підхід до формування рекламної стратегії; – дослідити ринок туристичних послуг Тернопільської області; – проаналізувати маркетингову діяльність ТК «Бамбуча Тур»; – розробити рекомендації для покращення рекламної стратегії туристичного підприємства. Об’єктом дослідження є процес формування рекламної стратегії підприємства. Предметом дослідження методи визначення рекламної стратегії ТК «Бамбуча Тур».
Дослідження на здобуття освітньо-кваліфакійного рівня магістра за спеціальністю 075 «Маркетинг» – Тернопільський національний технічний університет імені Івана Пулюя – Тернопіль, 2020. У роботі проведено огляд теоретичного матеріалу з реклами, зокрема розкрито сутність рекламної стратегії як елемента маркетингу та методичний підхід до формування рекламної стратегії. Проведено огляд ринку туристичних послуг та аналіз діяльності ТК «Бамбуча Тур». У дипломній роботі розроблено шляхи покращення рекламної стратегії та запропоновано модель ¬ оцінки ефективності рекланої стратегії.
Research in education and master's level kvalifakiynoho specialty 075 "Marketing" - Ternopil State Technical University named after Ivan Pul'uj. - Ternopil, 2020. The paper reviews the theoretical material on advertising, in particular, reveals the essence of advertising strategy as an element of marketing and a methodical approach to the formation of advertising strategy. A review of the market of tourist services and analysis of the activities of TC "Bamboo Tour". In the diploma work the ways of improvement of advertising strategy are developed and the model ¬ of an estimation of efficiency of advertising strategy is offered.
Перелік умовних скорочень та абревіатур 5
Вступ 6
Розділ 1. Теоретичні підходи до формування рекламної стратегії 10
1.1. Реклама як елемент маркетингу 10
1.2. Особливості формування рекламної стратегії 16
1.3. Методичні підходи до планування рекламної стратегії 20
Висновки до розділу 1 25
Розділ 2. Аналіз рекламної стратегії тк «бамбуча тур» 27
2.1. Дослідження ринку туристичних послуг Тернопільської області 27
2.2. Аналіз маркетингової діяльності ТК «Бамбуча Тур» 34
2.3. Оцінка рекламної стратегії ТК «Бамбуча Тур» 43
Висновки до розділу 2 50
Розділ 3. Шляхи покращеня рекламної стратегії підприємства 52
3.1. Моделювання рекламного процесу 52
3.2. Розробка рекламної стратегії 56
3.3. Оцінка ефективності рекламної кампанії 67
Висновки до розділу 3 70
Розділ 4. Охорона праці та безпека в надзвичайних ситуаціях 71
4.1.Охорона праці на ТК „Бамбуча Тур” 71
4.2. Заходи захисту співробітників у надзвичайних ситуаціях 74
Висновки до розділу 4 77
Висновки 78
Додатки 81
Список використаних джерел 101

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Svobodová, Lucie. "Založení cestovní kanceláře." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-399731.

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Abstract:

This master´s thesis deals with creating a business plan for the foundation of a travel agency. The thesis consist of three parts, from the theoretical parts, an analysis of the current situation, and the own proposal of the business plan. The theoretical part explains basic concepts related to business, describes the principles of business plan creation, and sources of financing business activities. Then, on the basis of the market analysis, where the emerging travel agency will enter, it has prepared its own business plan proposal.

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Dissertations / Theses on the topic 'Travel agents – Marketing'

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