Relevant bibliographies by topics / Travel agents – Marketing

Academic literature on the topic 'Travel agents – Marketing'

Author: Grafiati
Published: 10 December 2022
Last updated: 29 January 2023

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Journal articles on the topic "Travel agents – Marketing"

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S Soegoto, E., and A. H Nugroho. "Information Technology for Travel Agency." International Journal of Research and Applied Technology 1, no. 1 (June 25, 2021): 148–53. http://dx.doi.org/10.34010/injuratech.v1i1.5658.

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The purposes of this research are to describe, analyze, and determine the online marketing strategy of domestic travel agent at Bandung Tour Expert. In this case, the authors focused on SWOT analysis to find out the right marketing strategy for the tour packaging. In this research, the data was collected using the observation method, meanwhile the data analysis method used were descriptive qualitative and SWOT analysis. Internet users number are increasing, especially adults with high mobility. For them who often travel outside the city, internet is crucial because it connects them with the travel agent. Nowadays, the convenient use of Internet technology is used to market products and services offered by travel agents, so that it provides many benefits for business travel agents with minimum marketing costs. The results of this study were the use of internet and online marketing had impacts on the increasing profits of the travel agents. The conclusion of this research is Bandung Tour Expert as a company need to improve their variant of tour package to make tourist more interest to visit the company website.
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Yaman, H. Ruhi, and Robin N. Shaw. "Marketing research and small travel agents: An exploratory study." Journal of Vacation Marketing 8, no. 2 (April 2002): 127–40. http://dx.doi.org/10.1177/135676670200800203.

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Ramaputra, Reza. "The THE EFFECT OF SOCIAL MEDIA MARKETING AND ONLINE TRAVEL AGENTS TOWARDS THE BOOKING INTENTION OF HOTEL IN SURABAYA." Jurnal Entrepreneur dan Entrepreneurship 9, no. 2 (December 14, 2020): 91–98. http://dx.doi.org/10.37715/jee.v9i2.1409.

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Hotel occupancy rate in Surabaya experienced a declining since 2017 with the average room occupancy rate was 54% For hotel to be able to make a profit, occupancy rate must be at least 60%. As a result of this declining in occupancy, hotels in Surabaya begin to rely on e-commerce platforms as their marketing strategy to overcome this occupancy issues. Strategy that commonly used is by maximize the use of social media marketing and online travel agents. This research aims to discover whether social media marketing and Online travel agents have significant effects to the booking intention of hotel in Surabaya. This research sample uses the domestic people whoever use social media and online travel agents as a source to searching hotel information and booked a hotel room in Surabaya within a period of January 2019 to October 2019. Data research is collected by using a likert scale questionnaire that is distributed to 104 respondents. Then it proceeded by multiple linear regression similarity model with SPSS. The result shows that social media marketing has positive and significant effect towards the booking intention of hotel in Surabaya and online travel agents also has positive and significant effect towards the booking intention of hotel in Surabaya.
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Setiadi, Anrico Jusuf, Salsabila Salsabila, Yusak Adheo Widyarta, and Thet Htar Zin. "ENHANCING MARKETING OF FARIZ HOTEL THROUGH COORPERATING WITH GLOBAL TRAVEL AGENT." International Journal of Applied Business and International Management 2, no. 2 (May 17, 2018): 1–15. http://dx.doi.org/10.32535/ijabim.v2i2.9.

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According to Explore Wisata (2017) Malang is a city that has many tourist destinations. Most of them located in area of Batu, there are many interesting tourist destinations. This is balanced by the number of hotels ranging from budget hotels to high star hotels that are spread around Batu. Fariz hotel is one of the hotels that compete in the budget class hotel that is surrounded by Batu area. Although Fariz hotel is a budget hotel, Fariz hotel has the better quality and service compared to the other budget hotels. Author gives an idea to make Fariz hotel entering international market. The author planned business to business co-operation to bring Fariz hotel to international. By cooperating with foreign travel agents who have package tours to Indonesia, Fariz Hotels can be added in the hotel list for the travel agent. The author chose to cooperate with foreign travel agents because the foreign tourists who will traveling usually entrusted the choice of hotel to travel agents. By entering the list of hotels in Fariz travel agent hotel will be more easily visited by foreign tourists. After cooperating with foreign travel agent, Fariz hotel will determine the right price for hotel package, hotel package price for foreign guests is certainly more expensive compared to domestic visitors, but with a slightly higher price than domestic price. With this price foreign guests will have a better service that equivalent to international budged hotel.
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Selvi, Murat Selim. "Mobile Marketing Applications of Travel Agencies." International Journal of Research in Business and Social Science (2147-4478) 3, no. 4 (October 22, 2014): 68–84. http://dx.doi.org/10.20525/ijrbs.v3i4.118.

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In recent years, the use of mobile devices in the marketing world is increasing parallel with technological advances. The main problem of this research is to determine agencies’ use of what type of mobile tools for what type of purposes in the marketing process. The aim of this research is to identify Mobile Marketing (MM) applications used by group A travel agencies, and to describe the attitudes towards MM applications of agencies. According to related law, it is only group A agencies give all agency services. Therefore, it is thought that MM is more widely used by those agencies. Thus, this research was made only on the group A agencies. The population of study was consisted of 675 groups A agencies’ representatives deployed in the European and Asian sides of Istanbul. A questionnaire was used as data collection tool. Questionnaire form consisted of two parts. In the first part, questions concerning MM and in the second part, questions regarding demographic issues to managers and travel agents took place. The results were given as descriptive statistics (frequencies, percentages, mean and standard deviation) on the tables. T-test and One Way ANOVA analysis were performed for the differences of mean among groups. In the study it was concluded that agencies use mobile phones mostly and mobile computers for increasing sales firstly and direct marketing. Thus, the main hypothesis established was confirmed partly.
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Buckley, Ralf, and Mary-Ann Cooper. "Assortative Matching of Tourists and Destinations: Agents or Algorithms?" Sustainability 13, no. 4 (February 12, 2021): 1987. http://dx.doi.org/10.3390/su13041987.

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We propose that assortative matching, a well-established paradigm in other industry sectors and academic disciplines, can underpin the concept of destination matching. This provides a new foundation to integrate research concepts and terminology in destination marketing and destination choice. We argue that the commercial tourism industry already applies destination matching approaches, with three historical phases. Initially, matching of tourists and destinations relied on the tacit expertise of specialist agents. This still applies in specialist subsectors. For generalist travel and accommodation, human agents were partially replaced by online travel agents, OTAs, which are customised algorithms operating only in the travel sector. These still exist, but their share price trends suggest decreasing significance. Currently, automated assortative algorithms use multiple sources of digital data to push appealing offers to potential purchasers, across all retail sectors. Digital marketing strategies for tourism products, enterprises, and destinations are now just one category of generalised product–purchaser matching, using entirely automated algorithms. Researchers do not have access to proprietary algorithms, but we can identify which components they incorporate by analysing their underlying patents. We propose that theories of destination marketing and choice need to reflect these recent and rapid real-world changes via deliberate analysis of destination matching.
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Martin, Danny, Ida Ayu Sri Puspa Adi, and Putu Ayu Ariasih. "Efektivitas Pemberian Alokasi Kamar pada Biro Perjalanan Wisata: Kasus di Hotel The Kuta Beach Heritage Bali." Jurnal Bisnis Hospitaliti 10, no. 2 (December 16, 2021): 115–25. http://dx.doi.org/10.52352/jbh.v10i2.678.

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Despite the rapid development of online travel agents who market hotel rooms via the internet, traditional travel agencies also still play an important role in marketing and booking hotel rooms. As The Kuta Beach Heritage hotel still utilizes and uses room marketing channels through offline travel agencies. This study aims to determine the effectiveness of providing room allocation or room allocation to travel agents at The Kuta Beach Heritage Bali. The data used is secondary data in the form of production from each travel agency and given room allocation. While the primary data was obtained through interviews with various related parties at the hotel. Data were analyzed quantitatively and qualitatively. The results showed that the utilization of room allocation by the travel agency had not been maximized or had not been able to achieve the target given by the hotel, which was 60%. The practical implication of this research is the need for innovative efforts to increase the production of room nights by both hotels and travel agencies
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Sutarya, I. Gede. "Agen Budaya dan Pemasaran: Peran Ganda Jaringan Perguruan Spiritual dalam Promosi Wisata Spiritual di Bali." Jurnal Kajian Bali (Journal of Bali Studies) 8, no. 1 (April 29, 2018): 1. http://dx.doi.org/10.24843/jkb.2018.v08.i01.p01.

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The interest of foreign tourists to the spiritual tourism to Bali provides an opportunity for the development of the Balinese spiritual network abroad. These spiritual network have a dual role, in addition to initially introduce Balinese culture, they then also promote and become travel agents. This article examines the forms of spiritual disciple networks, the process of network transformation into marketing agents and the role of agents in spreading the culture, so that foreign tourists who interested in spiritual tourism are interested to come to Bali. These research problem are examined with qualitative approach through literature study, nonparticipant observation, and in-depth interview. Data were analyzed by the approach of tourism marketing theory from Seaton (1996) and postmodern theory of Derrida. The result is that the form of spiritual disciple network is the overseas training centers, the process of transforming into a marketing agency through the spiritual group’s desire to travel to Bali those are grew by spiritual teachers. The spiritual tour happened to Bali is the success of marketing agents as agents of cultural spread to the origin country of foreign tourists.
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Soliman, mohammad. "Viral Marketing Adoption among Egyptian Travel Agents: Perceived Benefits and Barriers." Journal of Association of Arab Universities for Tourism and Hospitality 11, no. 2 (December 1, 2014): 153–66. http://dx.doi.org/10.21608/jaauth.2014.57123.

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Mustafa, Aziam. "The Effect of Marketing Strategies on the Performance of Travel Insurance." International Journal of Business and Management 2, no. 5 (October 25, 2018): 1–8. http://dx.doi.org/10.26666/rmp.ijbm.2018.5.1.

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: Travel Insurance is a trade of complexity involving variety of independent components such as hotels, transports, tour operators, travel agents, various governments and private bodies. Hence, the demand for travel insurance is influenced by various factors: economy, institution, society and demographic. The objective of this research is to discern the effect of marketing strategies upon travel insurance services in Malaysia. Organizations own a marketing department that is responsible for the progress of sales volume, development of new products and adequacy of customer satisfaction and maintenance of market share. This department establish marketing strategies to attain the objectives of organization. Thus, the study is attempting to identify the effect of marketing strategies on the efficacy of travel insurance companies. Marketing strategies are referred to the 4Ps: product, place, promotion and price. The study is commenced at Ace Jemeh Insurance Bhd, Tune insurance company, Etiqa Insurance and Takaful Insurance in Shah Alam involving majority of the staff body. The results presented a significant relation between marketing strategical factors (product and sales promotion) and achievement in terms of sales volume, cost management, innovation and creativity and customer satisfaction of travel insurance company
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Dissertations / Theses on the topic "Travel agents – Marketing"

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Kim, Tae-Jun. "The current internet marketing status of Korean travel agency web sites." Online version, 1999. http://www.uwstout.edu/lib/thesis/1999/1999kim.pdf.

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Fisher, Gary. "An investigation into the relationship marketing strategies applied by Eastern Cape based travel agents." Thesis, Port Elizabeth Technikon, 2003. http://hdl.handle.net/10948/251.

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Relationship marketing has grown in importance. This growth affects all industries, including the tourism, hospitality and travel industry. Of particular importance is the bond of relationship marketing between suppliers (principals) and retailers (travel agents) in the distribution channel. The research was undertaken to: determine whether Eastern Cape travel agents perceive relationship marketing as important; establish, what the key elements of relationship marketing strategies are,according to literature; determine what marketing strategies are currently applied by Eastern Cape travel agents; provide guidelines to Eastern Cape travel agents to implement or improve their relationship marketing strategies. Fifty self-administered questionnaires were distributed to the entire population of travel agents in the Eastern Cape. A total of 30 travel agents responded. The empirical findings showed that: Most Eastern Cape travel agents perceived relationship marketing as important; Travel agents realized the importance of the management of such relationship marketing strategies; Most travel agents were aware of or used retention strategies to enhance relationship marketing strategies; Travel agents realized that to survive relationship marketing should be part of their future planning; All respondents believed that to successfully implement relationship marketing, all staff, from front-line to top-management, need to be committed to the programme. In conclusion, relationship marketing is growing in importance and all role players need to acknowledge and manage this trend. However, this research has shown that there is a paradigm shift as more travel agents are moving away from the traditional marketing to relationship marketing.
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Watson, Pamela, and n/a. "Changing distribution systems: bon voyage to your travel agent?" University of Canberra. Information Management &Tourism, 2002. http://erl.canberra.edu.au./public/adt-AUC20050726.151525.

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Travel agents, traditionally the sector of the travel and tourism industry that has held a strong position of power by providing an important link in the distribution channel between principals and consumers, are now finding their business under threat. Rapid changes in consumer demand, information technology and business systems are impacting on travel agency viability around the world. Increasing distribution costs have seen travel principals aiming to reach their customers with distribution that is much more direct than in the past, cutting the travel agent out of the system, or at the very least, reducing agency commissions. Strategic alliances have also given suppliers - particularly airlines - marketing synergies, and again reduced their need to rely on agents to distribute their product. Further synergies have come from the use of diagonal integration, a process whereby firms use information technologies to logically combine services for best productivity and most profitability; for example, Internet booking plus electronic ticketing. In addition the motivations and consumer behaviour of travellers are changing. The &64;new tourists&64; want experiences, not just a vacation, are more likely to know what they want, to do their own pre-purchase research, and to have a stronger preference for tailor-made arrangements. This market is independent, and more likely to rely on the Internet as a source of tourism information than to rely on the services of a travel agent to plan their trip. This thesis analyses the changes in the travel and tourism distribution system that point towards the apparent disintermediation of travel agents, and makes recommendations for new marketing strategies for travel agents, so that they may retain their viability into the twenty-first century.
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Lin, Bin. "A study of the development of partner relationships associated with the chinese travel trade to South Africa." Thesis, Nelson Mandela Metropolitan University, 2006. http://hdl.handle.net/10948/414.

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The Chinese inbound tourism market to SA has been acknowledged as an emerging market. However, South African tour operators experience difficulties in establishing and developing viable partner relationships with Chinese travel agents. Recognizing the size, importance and complexity of this market, the major purpose of this research is to explore and investigate the crucial process of developing Sino-South African partnership relationships in the tourism industry, to facilitate the establishment of business relationships with Chinese travel agents. This study is draws on applied marketing, management and cross-cultural theories on networking to explore the process of developing partnership relationships in the Chinese inbound tourism market to SA. The literature on networking, the development of networking relationships, and the effect of guanxi (connection), a key feature of Chinese business networking on partnership relations are reviewed. Given the limited research conducted on this topic and its cross-country nature, a quantitative research method was adopted for this study. Specifically, this study utilized e-mail survey techniques to explore the relationships between South African inbound tour operators and Chinese travel agents. This study identifies that the process of developing partnership relationships between Chinese travel agents and South African inbound tour operators is culturally embedded. They are giving rise to communication problems that affect partnership relationships. A new stage model of the development of partnership relationships between South African inbound tour operators and Chinese travel agents is therefore developed. In particular, the study identifies important factors in the process of developing business relationships. For example, mutual commitment, the pricing issue, word-of-mouth, and quality of services are all considered crucial in attaining long-term stable partnership relationships. Guanxi plays a significant, but not decisive role in the process of developing partnership relationships between Chinese travel agents and South African inbound tour operators. However, guanxi relationships can provide added value to the partnership relationships.
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Zhang, Dongdong. "Challenges in Marketing Strategy of Online Travel Booking Industry in China : -A case study of Ctrip.com and Qunar.com." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-26303.

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Information technology plays an important role in the hospitality and tourismindustry. The internet has reshaped the distribution channels and thus suppliers andconsumers can contact directly. It also changes consumers searching and bookingbehaviors. So information technology brings online travel agents some challenges inthe marketing strategy.Literature Review includes the theoretical background of online travel bookingindustry and summaries the previous researches in the field of hospitality and tourismindustry. The analytical framework of this study mainly includes the impact ofinformation technology on the Porter’s five forces model which was used forgathering and analyzing the empirical data and the PEST model. Nowadays,intelligent travel is highly efficient and trendy.In conducting this study, I adopted a qualitative approach to analyze challengesfaced by online travel agents. I chose two sample companies Ctrip.com andQunar.com from China. The empirical data were mainly collected from twosemi-structured interviews and secondary data such as the official website andtravel-related information.The conclusion is that the information technology has a great impact on thetourism enterprises. The competition is fierce and consumers are more demanding.Through cooperating and integrating travel-related information resources, the tourismenterprises can provide better products and professional services to consumers andimprove their travel experiences.
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Pallin, Nuria. "Digitalisering av reseindustrin : En utmaning eller möjlighet för svenska reseaktörer?" Thesis, Högskolan i Halmstad, Akademin för lärande, humaniora och samhälle, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-34228.

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Syfte och forskningsfrågor Studiens avsikt är att undersöka hur reseindustrin har påverkats av digitaliseringen genom att studera svenska reseaktörers marknadsföringsstrategier, anpassning till digitaliseringen samt syn på deras framtida roll. Utifrån studiens syfte kommer följande forskningsfrågor att besvaras: Hur marknadsför svenska reseaktörer sig idag? Vilka fördelar och nackdelar ser svenska reseaktörer med digitaliseringen inom reseindustrin? Hur ser svenska reseaktörer på sin framtida roll? Metod Studien är baserad på en kvalitativ undersökning, det empiriska materialet är insamlad genom semistrukturerade intervjuer som har genomförts med fem verksamma reseaktörer i Sverige. Slutsatser Studiens resultat visar på att reseaktörer i Sverige investerar i digital marknadsföring samt verktyg för att bygga upp varumärke, tillit och interaktion med kunder. Information samt kommunikation till kunder har underlättats genom digitaliseringen, att kommunicera ut personlig service, tillit och fånga in kunder har försvårats.  Reseaktörer har förändrat sin roll både i den fysiska och digitala marknaden efter kunders behov.
Purpose and research questions The purpose of the study is to investigate how the travel industry has been affected by digitization by studying travel operators marketing strategies, adaptation and views on their future role. In order to fulfil this purpose, the following questions have been formulated: How are travel operators in Sweden marketing themselves today? What are the advantages and disadvantages for travel operators in Sweden with relevance to the digitalization processes? What are travel operators in Sweden thinking about their future role in the tourism industry? Method The method included qualitative methods. Five semi structured interviews have been conducted with five travel operators in Sweden. Conclusions The results indicate that travel operators in Sweden invest in digital marketing for brand building, achieving customer loyalty and personal interaction. This study shows that facilitation of information and interaction with customers as advantages and communicating personal service, trust and targeting customers as difficulties. Travel operators have changed their role according to customer needs.
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Roberts-Lombard, Mornay. "Verhoudingsbemarking by reisagentskappe in die Wes-Kaap Provinsie / Mornay Roberts-Lombard." Thesis, North-West University, 2006. http://hdl.handle.net/10394/1731.

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Weijsenburg, Helena, and Denisse Morales. "Strategier och kanaler vid marknadsföring för fysiska researrangörer och traditionella resebyråer." Thesis, Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-25004.

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The tourism industry in Sweden has expanded in recent years and the increasing industry has meant that customers are in need of a reseller for their trips abroad. Today there are three types of retailers available. These are : Traditional travel agencies , tour operators and online travel agencies. Online Travel agencies are the most modern online option for customers. Their existence has made it easier for the customer and reservation can be made anytime and anywhere. The competition has intensified between the three retailers and the traditional alternatives must find new ways to survive. Through effective marketing and selecting the right channel may be vital to the travel agency's survival. The theories that have been essentiell for this Investigation are: marketing mix, relationship marketing, porter curve, the buying process, the agent's role, word-of-mouth and marketing of services and products company. In this essay, the authors investigated four tour operators and one traditional travel agency and everyone is placed in Stockholm. The authors has choosed to investigate their market businesses and how the customer's requirements have changed since online travel agencies took over a large part of the market. The authors have also decided to conduct interviews with an online travel agency and one travel company that works with marketing for travel agencies. The tour operators in Stockholm mainly use relationship marketing as a primary strategy for maintaining a loyal relationship with the customer. The channels that travel companies utilize is a combination of word-of- mouth, digital media and printed media. All companies could state that the consumer in the current situation is more aware than before and this has led an increased requirement for travel agencies. Travel agents and tour operators must offer something unique or give the client an  xceptional service that they can not recieve in another place. Service in this case may involve travel on customers behalf, visa application, bookings for specific requests and helping to add travel insurance.
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Chen, Wei. "Travel agency marketing : a study of Changsha, China." Thesis, University of Derby, 2003. http://hdl.handle.net/10545/323788.

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This thesis constitutes an explication of tourism marketing in P.R. China. It identified the predominant factors at influence the marketing operations of Chinese travel agencies and explored the marketing mix approaches adopted by them. By studying Changsha, the research revealed that tourism marketing in China is a complex phenomenon. The great geographical and cultural distances mean the marketing theories, which are widely utilized in western countries, could have different effects on the oriental developing country. An even more important distinction is that China is a socialist country but the reforms have begun to introduce the capitalistic market economy from the end of 1970' s. Central government protected the travel agency market and significantly influenced the business for 20 years. The marketing concept is a new idea for Chinese entrepreneurs in tourism industry, therefore they are learning to utilize the tool to achieve their goals. With China's entry into the WTO (World Trade Organisation) at Nov. 2001, it meant that every travel agency in China would face the new challenges and opportunities in a free market environment. Based on a combination of research methods with semi-structured interviews, observations and the review of secondary data, the research provides a picture of the current market situation of the Changsha travel agency industry. It reveals that the role of Chinese travel agencies is larger than that of those in western countries. Travel agencies in Changsha work as the organiser, retailer, educator and advocator in the industry. They have begun to use the integrated marketing mix tools to maintain their marketing share and keep on improving their management and technical skills.
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Hayes, Charice. "Marketing Strategies of Small Traditional Travel Agencies in a Technology-Driven World." ScholarWorks, 2016. https://scholarworks.waldenu.edu/dissertations/3166.

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In 2012, there was a 70% increase in online travel booking, resulting in small traditional brick-and-mortar travel agencies having serious difficulties with obtaining and retaining customers. The purpose of this case study was to explore online marketing strategies that leaders of small traditional travel agencies have used to successfully obtain and retain customers. Technology disruption theory was the conceptual framework of this study. Using criterion sampling, the population for this study consisted of 3 leaders of small traditional travel agencies located in the state of Maryland. Data collection consisted of interviews, observations, and review of documentation, such as displays, websites, business cards, and email campaigns. Data were analyzed using methodological triangulation through inductive coding of phrases and words. The following 4 themes emerged: company threats, online marketing strategies, various marketing strategies for improvement, and ways to compete with Internet-based travel agencies. Results indicated that 66% of participants believed that Internet-based travel agencies were threats. All of the participants used a form of online marketing and believed that customer loyalty helped to compete with Internet-based travel agencies. Positive social change may result when leaders of small traditional travel agencies increase their knowledge of online marketing strategies to obtain and retain customers, thereby leading to greater access to online travel opportunities for all, including physically challenged individuals often confined to their living areas.
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Books on the topic "Travel agents – Marketing"

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Paul, Resnick Barry, ed. Marketing & selling the travel product. Cincinnati, OH: South-Western Pub. Co., 1991.

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Foster, Dennis L. Sales andmarketing for the travel professional. Lake Forest, Ill: Glencoe, 1991.

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Foster, Dennis L. Sales and marketing for the travel professional. Lake Forest, Ill: Glencoe, 1991.

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1966-, Clarke Jackie, ed. Marketing in travel and tourism. 3rd ed. Oxford: Butterworth-Heinemann, 2001.

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Marketing in travel and tourism. 2nd ed. Oxford: Butterworth-Heinemann, 1994.

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Monaghan, Kelly. Home-based travel agent: How to succeed in your own travel marketing business. 4th ed. Branford, CT: Intrepid Traveler, 2001.

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Monaghan, Kelly. Part-time travel agent: How to cash in on the exciting new world of travel marketing. New York: Intrepid Traveler, 1994.

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Paul, Resnick Barry, ed. Marketing & selling the travel product. 2nd ed. Albany, N.Y: Delmar, 2000.

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Mancini, Marc. Selling destinations: Geography for the travel professional. Cincinnati, OH: South-Western Pub, 1992.

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Selling destinations: Geography for the travel professional. 5th ed. Clifton Park, NY: Delmar Learning, 2008.

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Book chapters on the topic "Travel agents – Marketing"

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Duke, Charles R., and Margaret A. Persia. "Purchasing Issue Importance in Service Channels of Distribution: Tour Operators and Travel Agents." In Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference, 405–8. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-13159-7_92.

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Feiertag, Howard. "The Travel Agent and the Leisure Travel Market." In Hospitality Sales and Marketing, 249–74. Articles originally published in Hotel management.: Apple Academic Press, 2019. http://dx.doi.org/10.1201/9780429057205-6.

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Bigné, J. E., and L. Andreu. "Strategic Marketing in the Travel Agency Sector." In The International Marketing of Travel and Tourism, 263–98. London: Macmillan Education UK, 1999. http://dx.doi.org/10.1007/978-1-349-27486-4_11.

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Zhao, Yang. "Application of Relationship Marketing in Customer Management of Travel Agency in China." In Communications in Computer and Information Science, 400–406. Berlin, Heidelberg: Springer Berlin Heidelberg, 2011. http://dx.doi.org/10.1007/978-3-642-23065-3_58.

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Zhang, Yun. "The SWOT Analysis and Countermeasure Research of Travel Agency Online Marketing in Network Times." In Proceedings of the Fourth International Forum on Decision Sciences, 629–36. Singapore: Springer Singapore, 2017. http://dx.doi.org/10.1007/978-981-10-2920-2_53.

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Roberts-Lombard, Mornay. "Internal Marketing in the Travel Agency Industry in the Western Cape Province of South Africa." In Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference, 315. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-10963-3_188.

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Seraphin, Hugues, and Frederic Dosquet. "Travel Agencies and Tour Operators at KidZania." In Handbook of Research on International Travel Agency and Tour Operation Management, 48–64. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-8434-6.ch004.

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The role of tour operators (TOs) and travel agents (TAs) are putting together transport, events, attractions, accommodation and food / drink into a package and are then selling them to customers. The authors introduce in this chapter a new marketing strategy for TOs and TAs, as there is fierce competition in the retail environment. The approach offers an alternative to the existing marketing and distribution channel in the industry. The KidZania concept in itself is very strong from a marketing point of view due to its high capacity to convince customers. Also, with KidZania, TOs and TAs have an opportunity to ‘breed' ethical tourists, that is to say, tourists that respect their host, their environment, and culture. That said, the KidZania model could be said to be a form of manipulation of emotions, by pushing the children to behave and consume the way we would like them to.
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Lu, Qiang, Yupin Yang, and Shahriar Akter. "The Impact of Consumer Search Behavior on Search Advertising in the Hotel Industry." In Emerging Innovative Marketing Strategies in the Tourism Industry, 1–15. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-8699-1.ch001.

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This chapter proposes a conceptual framework to encapsulate our understanding of how consumers' search behavior influences the content in search advertising in the hotel industry. We suggest that firms can better match consumers' preferences and needs by embracing a trade-off between price information and product information in search advertising. The dynamics of this trade-off is driven by consumers' prior product knowledge and the type of advertisers in the competitive market. Our framework suggests that travel agents tend to focus more on price advertising in their search ads, whereas hotels do not change their level of price advertising in a competitive market. More interestingly, competition from travel agents and hotels has different effects on the content of search advertising by travel agents and hotels. Our study provides critical insights in responding to different market conditions, which enhance the understanding of firms' behaviors in designing their search advertising content.
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Mossaz, Alexa, and Alexandra Coghlan. "The role of travel agents’ ethical concerns when brokering information in the marketing and sale of sustainable tourism." In Marketing for Sustainable Tourism, 121–38. Routledge, 2019. http://dx.doi.org/10.4324/9780203711668-8.

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Fotis, John, Dimitrios Buhalis, and Nicos Rossides. "Social Media Impact on Holiday Travel Planning." In Transdisciplinary Marketing Concepts and Emergent Methods for Virtual Environments, 230–49. IGI Global, 2013. http://dx.doi.org/10.4018/978-1-4666-1861-9.ch016.

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The impact of social media on the travel industry is predicted to be tremendous, especially on its holiday travel segment. Although there is a plethora of studies concentrating on the role and impact of social media in travel related decisions, most of them are medium and community specific, or focus on a specific stage of the decision making or the travel planning process. This paper presents a comprehensive view of the role and impact of social media on the travel planning process: before, during and after the trip, providing insights on usage levels, scope of use, level of influence, and trust. The study was conducted through an online structured questionnaire on a sample of 346 members of an online panel of internet users from Russia and the other Former Soviet Union (FSU) Republics who had been on holidays in the previous 12 months. Findings reveal that social media are predominantly used after holidays for experience sharing. It is also shown that there is a strong correlation between level of influence from social media and changes made to holiday plans. Moreover, it is revealed that user-generated content is more trusted than official tourism websites, travel agents, and mass media advertising.
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Conference papers on the topic "Travel agents – Marketing"

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Gede, I. Gusti Ketut, Luh Putu Inten Rumini, and Kadek Eni Marhaeni. "Determinant of Applying Online Travel Agent as Marketing Media in Star Hotels at Sanur." In Proceedings of the International Conference On Applied Science and Technology 2019 - Social Sciences Track (iCASTSS 2019). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/icastss-19.2019.36.

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Wang, Yong-gui, and Yi Zhang. "Analysis of Marketing Logic of China's Online Travel Agency through a Configurative Lens." In 2012 International Joint Conference on Service Sciences (IJCSS). IEEE, 2012. http://dx.doi.org/10.1109/ijcss.2012.70.

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Yong-gang, An, Huang Kai, and Chen Mu-yang. "The research of Travel Agency network marketing operation mode taking www.caissa.com.cn for example." In 2011 International Conference on Electronics, Communications and Control (ICECC). IEEE, 2011. http://dx.doi.org/10.1109/icecc.2011.6066521.

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Zhu, HuiDan, and Qiong Ma. "The marketing countermeasure analysis of the off-season travel agency industry in Xinjiang." In 2017 2nd International Conference on Education, Sports, Arts and Management Engineering (ICESAME 2017). Paris, France: Atlantis Press, 2017. http://dx.doi.org/10.2991/icesame-17.2017.143.

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Farzamnia, Ata. "Which Electronic Marketing Mix's has More Effect on the Passenger's Decision for Choosing Their Travel Agency in Iran?" In 2009 International Conference on New Trends in Information and Service Science (NISS). IEEE, 2009. http://dx.doi.org/10.1109/niss.2009.70.

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Farzamnia, Ata, S. M. R. Nasserzadeh, and Soroosh Nalchigar. "Which Internet Marketing Mix's Has More Effect on the Passenger's Decision for Choosing Their Travel Agency in Iran?" In 2009 Fifth International Joint Conference on INC, IMS and IDC. IEEE, 2009. http://dx.doi.org/10.1109/ncm.2009.229.

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Maddinsyah, Ali, Udin Ahidin, Yayan Sudaryana, Sugiyanto Sugiyanto, and Yandri Yandri. "Marketing Strategy Analysis to Increase Occupancy Room Based on Travel Agent Online Market Segment (Case Study in Whiz Zprime Hotel Pajajaran Bogor)." In Proceedings of the 1st International Conference on Economics Engineering and Social Science, InCEESS 2020, 17-18 July, Bekasi, Indonesia. EAI, 2021. http://dx.doi.org/10.4108/eai.17-7-2020.2303078.

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Merchand Rojas, Marco Antonio. "Los negocios inmobiliarios y sus tendencias urbanas en la Ciudad de México." In International Conference Virtual City and Territory. Rio de Janeiro: Universidade Federal do Rio de Janeiro, 2012. http://dx.doi.org/10.5821/ctv.7836.

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Este es un trabajo que analiza la importancia de los negocios inmobiliarios en la promoción de espacios urbanos a través de la edificación de grandes complejos comerciales, modernos edificios de oficina, fraccionamientos de interés social y lujosas residencias, sin lugar a dudas, el desarrollo urbano y el crecimiento de las empresas inmobiliarias –constructores y promotores está asociado con el uso del suelo a través de su mercantilización que se le imponen a las ciudades para convertirse en un escenario privilegiado para la valorización de los capitales inmobiliarios. Estos productos inmobiliarios se les asocia a los grandes proyectos urbanos como los edificios inteligentes y rascacielos para sedes de empresas transnacionales, los shopping malls, los hoteles de cadenas multinacionales, etc. que impactan en forma relevante a la organización y al funcionamiento de las ciudades. El objetivo de trabajo es analizar como a través de la gestión pública enmarcada en una nueva gestión urbana (estrategia de competitividad urbana y de city marketing) se busca atraer capitales inmobiliarios que intensifiquen la mercantilización de la transformación urbana de México. Este trabajo está dividido en dos apartados. 1.- La importancia de la gestión pública y urbana para atraer capitales inmobiliarios. 2.- ¿Los agentes inmobiliarios ¿promotores o desarrolladores?
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