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Söderström, Frida. "En sjuksköterskas följsamhet till basala hygienrutiner : En studie utifrån Theory of Planned Behaviour." Thesis, Högskolan i Gävle, Avdelningen för hälso- och vårdvetenskap, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-18291.
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Background: Nosocomial infections pose a big threat to patient safety and increased costs for society. An effective way of preventing cross-infections is to apply hygiene routines. Studies show that compliance to hygiene routines is low while there's a lack of knowledge about the best way of improving it. Aim: To investigate whether a conversation based on the Theory of Planned Behaviour (TPB) could influence a nurse's compliance to hygiene routines and whether it could benefit the understanding of a nurse's compliance. Method: A quantitative and qualitative method was used in the study and included one nurse. An observation of his/her daily work at a hospital ward was carried out before and after a conversation which focused on attitude, subjective norm and perceived behaviour control. Main results: Even if compliance was good to start with it improved after the conversation. The nurse's attitude towards hygiene procedures was positive, but heavy workloads and difficulty to access materials could be a barrier. The norm in the ward was, according to the nurse, that hygiene routines were important even if some were less compliant. Conclusion: the use of TPB in a conversation could benefit the understanding of the nurse's compliance. Improvements in daily practices were noticed after the conversation, which could be due to an increased awareness of the need to perform hygiene procedures. No direct conclusions could be drawn from this study because the sample was limited, but the study provides suggestions for further research.
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Becker, Thomas Patrick. "Paleogeographic and tectonic implications of the late paleozoic alleghanian orogen developed from radiometric sedimentary provenance proxies from the appalachian foreland basin." Lexington, Ky. : [University of Kentucky Libraries], 2005. http://lib.uky.edu/ETD/ukygeol2005d00240/tpb-dissertation.pdf.
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Thesis (Ph.D.)--University of Kentucky, 2005.Title from document title page (viewed on August 17, 2005). Document formatted into pages; contains: xi, 214 p. : col. ill. Includes abstract and vita. Includes bibliographical references (p. 181-211).
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Zotova, Tanja, and Nina Ljungberg. "Orsaker till låg följsamhet till handhygienföreskrifter : En litteraturöversikt." Thesis, University West, Department of Nursing, Health and Culture, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hv:diva-1839.
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Background: Hand hygiene is the simplest and most fundamental means to prevent care related infections. It is of great importance that the guideline of hand hygiene is followed for the patient’s sake. Unfortunately, healthcare workers perform hand hygiene too seldom. If the patient comes down with a care related infection, the suffering will increase. The nurse's role is therefore to prevent unnecessary suffering for the patient by following recommendations for hand hygiene. In order to get a broader understanding of the reasons why the compliance of hand hygiene is so low the theory of planned behaviour was used (TPB). This theory explains the human behavior. Aim: The aim of this study was to describe causes of not following recommendations for hand hygiene among health care workers. Method: This literature review was based on quantitative and qualitative scientific articles. Results: The findings indicated that there were several factors that influence the low compliance of hand hygiene recommendations. These were summarized as: workload and lack of time, skin irritation, attitudes and motivation, insufficient access to hand hygiene products, inappropriate glove use, lack of knowledge and unawareness.
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Senger, Pia, and Esra Özülkü. "German Generation Y’s PurchaseIntention towards Packaging-Free Products: A TPB Approach." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39559.
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Background: The problem of increasing amounts of food packaging waste especially in Germany leads to the challenge of how to minor waste by using no packaging in order to listen to environmental-conscious generation y consumers. This is why retailers need to understand the factors impacting the purchase intention and thus, need to act in higher extend in terms of a preventive sustainable approach. Purpose: The purpose of this thesis is to examine the purchase intention of German generation y consumers towards packaging-free products. An extended Theory of Planned Behavior forms the theoretical foundation to investigate which factors are influencing the purchase intention the most. In addition to the original TPB factors attitude, subjective norms and perceived behavioral control, the research model was extended by two new factors, namely environmental concern and barriers. Method: Through an explanatory research method, the data was collected in a quantitative online survey based on a sample of 422 respondents. In order to investigate the relationships among the factors and to further support or reject the study’s hypothesis, the data was analyzedby using descriptive statistics, Pearson correlation and simple and multiple regression. Finally, to determine differences among groups additional tests have been conducted. Conclusion: The findings of this study revealed new insights about predictors of the purchaseintention: German consumers’ intention is mainly impacted by their attitude, followed by thefactor barriers, and perceived behavioral control, whereas subjective norms do not. Further, the other newly added factor environmental concern indirectly impacts the purchase intention through attitude. Moreover, the importance of including new added factors to the original TPB model is shown as the extended TPB model has improved its power in explaining German generation y’s purchase intention towards packaging free. By that, the respondents of this studyare highly environmental concerned and overall intent to purchase packaging-free products in mainstream grocery stores, oats and milk respectively. This study’s results provide valuable insights for marketers of German mainstream grocery stores who are interested in selectively integrating packaging-free shopping to their stores.
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Soltanzadeh, Marjan. "Modeling Triple Phase Boundary (TPB) in Solid Oxide Fuel Cell (SOFC) Anode." Thesis, University of Ottawa (Canada), 2010. http://hdl.handle.net/10393/28843.
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The idea of having the triple phase boundary (TPB) is extensively used in the fuel cell literature, especially with respect to solid oxide fuel cells (SOFC). The TPB concept indicates that the hydrogen oxidation reaction and the oxygen reduction reaction, which produce electric current, can actually occur at special sites, called "triple phase boundaries" where the gaseous fuel phase, ion conducting phase: electrolyte, and electron conducting phase, come into contact. Recent study shows that despite the common assumption about TPB, it is not just a point, but a zone that consists of two lines. The kinetic reaction often introduces a significant limitation to fuel cell performance. Therefore, understanding, characterizing, and optimizing the TPB content in fuel cells provides excellent opportunities for performance improvement.
Studying the kinetics of the reaction that takes place at the triple phase boundary is one aspect of this paper. It includes the study of all kinds of chemical and electrochemical reactions as well as their reaction rates, the surface species, and the electrochemical parameters, such as reaction rate constants and conductivity. A mathematical model is developed to describe a simplified anodic solid oxide fuel cell (SOFC) system, Ni/ H2--H 2O/YSZ, and its reaction occurring in the vicinity of the triple phase boundary (TPB).
The model incorporates coupled diffusion, migration and reaction phenomena of the chemical components in the gas phase, Ni particle and zirconia solid state. The kinetic constants necessary for the simulations are estimated on the basis of literature data.
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Sharma, Mukesh, and mukesh sharma au@gmail com. "Role of Beliefs and Past Experience in Forming Resort Accommodation Purchase behaviour: A Study of Australian Tourists." RMIT University. Management, 2009. http://adt.lib.rmit.edu.au/adt/public/adt-VIT20090507.121635.
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Hospitality industry has a long history of providing accommodation along with recreation facilities. Resorts are a more recent phenomenon in offering similar services. The similarity stops there as the people who use resorts have different expectations and motives to be there. While hotels are mainly used by the business people and are busier during the weekdays, resorts are generally used for vacation and rest and are busy during holiday season. The difference in the clientele's motivations makes it difficult for the resort marketers to effectively position and market the property to the right segment. There have been many studies done primarily on hotel clients, while resorts have largely been neglected. This study is the first step in evaluating the level of contribution beliefs and past experiences make when Australian tourists decide on their resort accommodation purchase. To achieve this aim the Australian resort market was segmented and then every segment was tested on the model developed for the study. In this study, 412 people responded by filling out the questionnaires that were put in their rooms, by the participating resorts they were staying in. The study targeted all states and Territories of Australia. Every possible precaution was taken to maintain the anonymity of the respondents and the participating resorts to avoid compromising their financial interests. The study found four segments of resort tourists. They were named active conventionalists, young conservatives, elite regulars and veterans. The role of beliefs and past experience in purchase decision was found to be of varying degrees amongst the segments. It was also found that benefit beliefs had the bigger role in resort accommodation selection compared to normative beliefs. Control beliefs had the least role in the formation of the purchase behaviour. It was also found that while the Theory of Planned Behaviour was incapable of predicting resort accommodation purchase behaviour on its own, the addition of past behaviour to the mix increased the predictability perceptibly. The main limitation of the research was that the researcher and the respondents were far removed from each other. It is recommended that in future studies; there must be a provision for qualitative data to complement the quantitative approach. Besides this, there are many more important recommendations made relating to design and application of the questionnaire for future studies. The study also stresses that similar studies should be conducted, preferably on longitudinal basis to confirm or reject the findings of the present study. The present study contributed to the body of knowledge by providing a theoretical framework and suggesting a resort accommodation purchase predictability model incorporating beliefs and past experience of resort tourists. It also provided resort marketing planners with practical recommendations and implications in terms of attracting the right clients to their resorts as well as how to position their resorts for the intended market segment to get the best returns on their investment in marketing.
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Xu, Jia. "The Motivations of Consumers’ Willingness-To-Buy towards Socially Responsible Products: An Application of the Theory of Planned Behavior." The Ohio State University, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=osu1267739295.
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Li, Xin. "Trust in national identification systems a trust model based on the TRA/TPB /." Online access for everyone, 2004. http://www.dissertations.wsu.edu/Dissertations/summer2004/Xin%5FLi%5F071304.pdf.
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Brodén, Fredrik, and Alen Karamehmedovic. "VOD-tjänster : Faktorer för en ökad diffusion och användaracceptans." Thesis, Linnéuniversitetet, Institutionen för informatik (IK), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-26950.
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I den här uppsatsen har faktorer för en ökad användaracceptans och diffusion av Video on demand(VOD)-tjänster identifierats med hjälp av en litteraturgenomgång av tidigare studier i acceptans och diffusion. Litteraturgenomgången ligger till grund för en lista av faktorer som gör en konsument mer villig att anamma en VOD-tjänst. Faktorerna har sedan utvärderas genom en kvantitativ undersökning med hjälp av en webbenkät. Resultatet blev i stor grad det som förväntat där det framgår att utbud och kostnad är de viktigaste faktorerna för en hög acceptans, men även andra faktorer kan spela in som användarvänlighet, kvalitet och sociala faktorer.This paper has identified factors for increased user acceptance and diffusion of Video on Demand(VOD) services through a literature review of previous studies. The literature review was used to make a list of factors that make a consumer more willing to use a VOD service. The factors are then evaluated through a quantitative study using an online questionnaire. The result was to a large degree what was expected, which shows that content and cost are the main factors for a high acceptance, but other factors may play in as well such as ease-of-use, quality, and social factors.
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Shaw, Deirdre. "Consumed by ethics? : a model building approach to ethical consumer decision-making." Thesis, Glasgow Caledonian University, 2000. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.311798.
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Afrouz, Mark, and Tobias Wahl. "‘Watch Out’ for Wearables : Factors that influence the purchase intention of smartwatches in Germany." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Marketing and Logistics, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-43939.
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Background: The rapid growth and increased competition in today’s technology industry leads to a growth in consumers’ expectations on new presented products. One of the growing markets within the technology sector are wearable devices – especially smartwatches. Almost all major IT and electronic giants such as Apple, Samsung, Microsoft and Google offer smartwatches – competition is increasingly growing. Consumers benefit from the wide variety of choices while selecting a smartwatch – but what are the factors that influence them to purchase such a device? Purpose: This thesis investigates the intention of German consumers to purchase smartwatches and examines the influencing factors. Method: In order to meet the purpose of this thesis, the authors conducted a quantitative study. The data was collected by means of an online questionnaire among German consumers and was distributed via the messenger application WhatsApp. To ensure the collection of enough responses the authors chose to apply a non-probability snowball sampling approach. Beside demographical questions and two introductory questions concerning the knowledge and the usage of smartwatches, the questionnaire consisted of eight question blocks that have been developed based on two well-established models to predict human behavior and technology adoption: Theory of Planned Behavior (TPB) and Technology Acceptance Model (TAM). Conclusion: The results of this study provide empirical evidence that the attitude towards using was the strongest predictor for the intention to purchase smartwatches. The outcomes further show that the attitude is influenced by the two hedonic factors perceived enjoyment and design aesthetics as well as by the utilitarian factor perceived usefulness. Out of those three factors perceived enjoyment was found to exert the strongest influence on attitude. Contrary to previous research, the results of this study could not reveal a significant influence of subjective norms on purchase intention. However, beside the attitude, perceived behavioral control was also found to influence purchase intention. The findings of this research allowed to draw a variety of theoretical and managerial implications as well as to develop possible research opportunities for future studies.
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Alsafar, Raniya Jamalaldeen S. "An application of an extended theory of planned behaviour (TPB) to speeding in Saudi Arabia." Thesis, Queensland University of Technology, 2021. https://eprints.qut.edu.au/214093/1/Raniya%20Jamalaldeen%20S_Alsafar_Thesis.pdf.
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This program of research investigated the psychosocial factors that influence drivers’ speeding in Saudi Arabia. The research provided some support for the application of an extended Theory of Planned Behaviour to understand factors that influence drivers’ intention to speed. The research also found that additional factors including moral norm, descriptive norm, and past behaviour could assist in explaining speeding intentions in certain contexts. The research offered important theoretical and applied implications whereby the findings may help to inform strategies such as public awareness initiatives to reduce speeding.
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YUEN, Sze Hang. "Examining the generation effects on job-hopping intention by applying the Theory of Planned Behavior (TPB)." Digital Commons @ Lingnan University, 2016. https://commons.ln.edu.hk/psy_etd/6.
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Job hopping is about people changing jobs frequently. This concept is slightly different from normal turnover in terms of employees staying in the present company for a short period of time only before they move on to the next job. While there appears to be an increased level of acceptance of job hopping, the phenomenon has also been associated with different problems faced by organizations, such as retaining experienced and trained employees. Past research has been directed to examining the roles of various social (e.g., perceived job availability) and psychological (e.g., job satisfaction, turnover culture, values and attitudes) factors in job hopping behavior. One interesting line of these researches focuses on job hopping among the younger generation (i.e., the Millennials) which is suggested to be frequent job hoppers compared to the previous generations, and this observed generational difference in job hopping is due to the poorer work attitudes (e.g., being disloyal and valuing much on extrinsic rewards) held by young people. However, a research conducted in the U.S. (Twenge, 2010) showed that younger workers are actually similar to the older generation in the way that they are also willing to stay longer in the companies instead of hopping jobs if they are satisfied with their jobs. In this research, the job hopping phenomenon of Chinese workers in the Hong Kong context was examined. A qualitative study (Study 1) was conducted with 30 young, full-time Hong Kong Chinese employees from different industries to examine their conceptions and perceptions of job hopping. Results showed that job hopping is considered different from “usual turnover” in terms of its detrimental effects to one‟s record on the curriculum vitae (CV). Most interviewees preferred not to “job hop” unless they have an especially attractive alternative offer. Bad track record on the CV resulted from job hopping is something to be avoided by most interviewees. Based on part of the findings in Study 1, a quantitative survey research (Study 2) was conducted to further investigate the purported generational differences (Generations X and Y) in job hopping intention by using the Theory of Planned Behavior framework (Ajzen, 1991). Results showed that there were no differences in attitudes towards job hopping and subjective norms, but there were significant differences in perceived control and job hopping intention between Gen X and Y. Regardless of generational differences, the TPB predictors (i.e., attitudes, subjective norms and perceived control) accounted for additional variances in explaining job hopping intention when controlling for age, education level, average tenure and job satisfaction. Implication of the findings and future research directions are also discussed.
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Zhang, Jiaying, and jiaying zhang@rmit edu au. "Understanding Host Community Attitudes towards Tourism and Resident-Tourist Interaction: A Socio-Behavioural Study of Melbourne's Urban-Rural Fringe." RMIT University. Management, 2008. http://adt.lib.rmit.edu.au/adt/public/adt-VIT20080801.144715.
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The fast development of the tourism industry has created both positive and negative impacts on host communities. Reacting to these impacts, host residents hold various attitudes towards tourism and tourists. It has come to common agreement that a supportive host community plays a vital role in the successful and long-term development of community tourism. In order to explain the antecedents of community attitudes towards tourism, researchers have investigated the topic from both the extrinsic perspective (such as stage-based models) and the intrinsic perspective (such as the Social Exchange Theory). Nevertheless, there are still several important research gaps and deficiencies within the existing literature. First, the influence of psychological factors (personality) on attitudes towards tourism is somewhat neglected. Second, when examining the relationship between community attitudes towards tourism and the influential factors, the majority of previous studies do not distinguish the orthogonal dimensions of attitudes (such as positive dimension and negative dimension). Third, the existing literature has not addressed the issue of whether specific attitudes towards tourism will lead to a corresponding behaviour when interacting with tourists, and what other factors are determinant in host-guest interactive behaviour. Aiming to address such research gaps and deficiencies, this study has a major objective of developing a theoretical model (encompassing attitude element) to understand the antecedents of host-guest interaction. A quantitative approach was employed for the entire project. A self-administrated questionnaire survey was used to collect primary data. A total of 878 useful questionnaires were returned for analyses. Stratification sampling methods were utilized in communities where population database was accessible, while random sampling methods were used in other communities. The findings from this study confirmed the two major hypotheses in terms of community attitudes towards tourism. First, there was a significant relationship between an individual's personality and his/her attitudes towards tourism. Residents being high on Openness, Conscientiousness, Extraversion and Agreeableness traits and low on the Neuroticism trait tended to be more positive towards tourism than their counterparts. Second, while some factors were found to be influential on both positive and negative dimensions of attitudes towards tourism, others only demonstrated influences on one dimension. The Resident-Tourist Interaction Model developed in this study provided a comprehensive theoretical framework in modelling and predicting host residents' interactive behaviour towards tourists. Drawing on the evaluation results of three leading behavioural theories belonging to the school of cognition, the Model identified attitudinal, volitional, social, motivating and habitual factors for the prediction of resident-tourist interactive behaviour. Motivating factor (intention) was the critical and immediate element for action, which, in turn, was best predicted by subjective norms. External factors (gender, age and personality traits) only moderated the predictive power of the Model by less than two percent. The Model was valid and reliable for the current data. The present study advanced resident-tourist interactive behavioural study by establishing a sound theoretical framework. It also consolidated the body of knowledge in understanding community attitudes towards tourism. Findings from this study have significant practical implications for community tourism planning and management.
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Zhou, Ying. "Determining sustainable waste management practices in college and university dining services using the theory of planned behavior." Thesis, Manhattan, Kan. : Kansas State University, 2010. http://hdl.handle.net/2097/4153.
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Hsieh, Yi Ying, and 謝依穎. "Apply TPB to understand virtual commuity members' paying behavior." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/88923574593909106516.
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Tsao, Chiung-wen, and 曹瓊文. "A composite model of knowledge creation - Using TPB theory." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/00210846163065709845.
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碩士國立高雄第一科技大學
資訊管理所
95
Knowledge Management has been one of the most important subjects during the past decade. Yet, not many studies discuss internal environment of how organization apply IT to increase the environment of interactive of people and information exchanges. Therefore, this research apply Theory of Planned Behavior (TPB, including factors of Knowledge Creation behavior, Intention to Knowledge Creation, Attitude Toward Knowledge Creation, Subjective Norm on Knowledge Creation and Perceived Behavioral Control)、「Perceived Media Utility」、「Individual Temporal Behavior」，「Knowledge Factors」and「Organizational Climate」as research structure. Main purpose of this research is to develop and testify a model of what people practice media function to proceed Knowledge Creation behavior. Through questionnaire survey, analyzed by PLS of Multivariate Analysis, based on 310 effective questionnaires, this research verify factors of 「Perceived Media Utility」,「Individual Temporal Behavior」，「Knowledge Factors」,「Organizational Climate」and TPB theory. The results appears factors of 「Knowledge Factors」,「Perceived Media Utility」and「Subjective Norm on Knowledge Creation」result in a positive effect of Attitude Toward Knowledge Creation. The more positive attitude of a person is, the higher willingness of Individual Temporal Behavior performs; which leads putting into practice all the more to Knowledge Creation behavior. In addition, research also discover an indirect influence of 「Organizational Climate」toward 「Intention to Knowledge Creation」 through 「Subjective Norm on Knowledge Creation」. Accordingly, Intention to Knowledge Creation produces influence in Knowledge Creation behavior. However, it is not apparently of the hypothesis that 「Organizational Climate」has direct influence Intention to Knowledge Creation (hypothesis 8), which is not supported by the research. In addition, the result also shows that a person’s「Individual Temporal Behavior」 has negative influence in「Attitude Toward Knowledge Creation」, which doesn’t obey and is opposite to initial hypothesis (hypothesis 3). There are advanced discussions toward these explorations.
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Hsu, Ko-chia, and 許格嘉. "THE APPLICATION OF TPB AND TAM TO VOCATIONAL TRAINING." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/46117119918556160855.
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碩士南華大學
企業管理系管理科學碩博士班
100
Occupational training has long been an important directive for government administration, because it is necessary to have better understanding of the various factors influencing learning satisfaction in occupational training, and promote corporate emphasis on developing human resource capital and elevate the quality of workers. The subjects of this study were learners who participated in the laborer autonomy learning project and aborigine specialized occupational training course held by the Tainan Training Center, Bureau of Employment and Vocational Training in 2010 and 2011. A total of 300 questionnaires were released. After eliminating 17 invalid samples that were filled out incompletely, there were 283 valid questionnaires. The research results showed that: (1) attitudes and perceived behavioral control have a significant positive influence on perceived usefulness and perceived ease of use; (2) perceived usefulness and perceived ease of use have a significant positive influence on the satisfaction of participating learners; (3) attitudes and perceived behavioral control do not have a significant positive effect on the satisfaction of participating learners; (4) perceived usefulness and perceived ease of use have a complete mediating effect through attitudes and perceived behavioral control on the satisfaction of participating learners.
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Lin, Shis-ping, and 林師平. "The Confirmation of Two TPB-Based Energy Saving Models." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/70578313882198770016.
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博士國立中山大學
公共事務管理研究所
101
The reduction green house gases (GHG) and migitation of climate change have become great challenges to mankind. Taiwan’s households, which account for about 13% of the GHG emissions in Taiwan, are certainly a target for GHS and energy reduction. Based on the theory of planned behavior and Stern and Gardner''s (1981) typology of energy saving behavior, this study proposed a model of curtailment behavior toward climate change (CCC model) and a model of efficiency action toward climate change (ECC model). Results of confirmatory factor analysis showed that both models were useful. The CCC model could predict people''s intent to take curtailment actions and actual behavior, whereas the ECC model could predict people''s intent to take efficiency actions. However, the functions of independent variables were different by gender in both models. Subjective norm influnce the dependent variable significantly only in ECC model. This study suggests some energy saving methods, according to the literatures and the findings.
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Lin, Tsung-Han, and 林宗漢. "The Application of Extended TPB Model in Farmers’ Market." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/07060931299789396484.
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碩士國立屏東商業技術學院
行銷與流通管理系(所)
101
Farmers used to apply chemical fertilizers abundantly in crops cultivation, which leads to a series of subsequent problems. With the rise of environmental awareness and health-keeping consciousness, consumers began to alter their consumption models and preferred more expensive but much safer organic food considering that the food will not harm the health of themselves or their families and will not pollute the environment. Therefore, the study explored the consumers’ purchase intention on farmers’ market based on the Theory of Planning Behavior. In addition to the dimensions of Attitude, Subjective Norm and Perceived Behavior Control, Hedonic, Interactivity, Knowledge Sharing, Trust and Self-Efficacy were also discussed so as to extend the application fields of the Theory of Planned Behavior. The research subjects of this study were mainly the consumers from farmers’ market. The questionnaire adopted the convenience sampling method, of which a total number of 182 copies were valid. The research results show: (1) Hedonic has no significant impact on Attitude (2) Interactivity has positive influence on Attitude (3) Knowledge sharing has positive influence on Attitude (4) Trust has positive influence on Subjective Norm (5) Self-Efficacy has positive influence on Perceived Behavioral Control (6) Attitude has positive influence on Purchase Intention (7) Subjective Norm has no significant impact on Purchase Intention (8) Perceived Behavioral Control has positive influence on Purchase Intention. Last but not least, the study proposed specific managerial implications and practical suggestions for host organization to serve as references for marketing strategy for farmers’ market.
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SHEN, SHU-CHUN, and 沈淑君. "The Effects of Entrepreneurial Resilience on Entrepreneurial Intentions: TPB Perspective." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/39sc79.
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碩士國立臺北大學
企業管理學系
105
This study integrates the entrepreneurial resilience and theory of planned behavior (TPB) to examine the process of how entrepreneurial intentions were developed. The study posits that entrepreneurial resilience affects entrepreneurial attitude, subjective norms and perceived behavioral control. Also, entrepreneurial attitude, subjective norms and perceived behavioral control affects entrepreneurial intentions. Furthermore, this study posits that the link between entrepreneurial resilience and intention is mediated by TPB, and entrepreneurial resilience toward entrepreneurial attitude and perceived behavioral control are moderated by subjective norms. A sample of 407 valid questionnaires was collected from Taiwan with online Google form. Confirmatory factor analysis (CFA) is adopted to examine the reliability and validity. The study uses regression analysis to verify the hypotheses. The results of the study indicate that: (1) entrepreneurial resilience positively influences entrepreneurial attitude, subjective norms and perceived behavioral control. (2) entrepreneurial attitude, subjective norms and perceived behavioral control positively affect entrepreneurial intentions. (3) Entrepreneurial resilience toward entrepreneurial attitude and perceived behavioral control are not moderated by subjective norms. These findings suggest that integrates the entrepreneurial resilience and three components of TPB provide more information to understand the process of becoming an entrepreneur.
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Lai, Yiwen, and 賴宜汶. "A study of Traveler’s Intention to Ecotourism:The extension of TPB." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/28989200717834316443.
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碩士東海大學
餐旅管理學系
99
The study incorporates destination image and altruism with TPB model to investigate travelers’ behavior intention. The research will use questionnaire for data collection and received 270 effective ones back. Structural equation modeling was used to analyze the data and test hypothesis. The previous studies showed that ecotourism was a concept of environmental education and conservation, respect for local culture and local development, and stressed the concept of environmental sustainable. Many researches indicated that destination image will affect the willingness of visitors to re-visit , but there were few researches focused on the relationship between destination image and ecotourism. The concern for the environment and conservation are in line with the core spirts of ecotourism and implications. Therefore, this study focuses on the impact of altruism and destination image for tourists to adopt eco-tourism. The results of the empirical study are as follows. Altruism and destination image have the positive influence on subject norm. Altruism and destination image have the positive influence on attitude. Destination image has the positive influence on perceived behavioral control. Subject norm, attitude, perceived behavioral control, destination image and altruism have positive influence on behavior intension.
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CHEN, TING-HO, and 陳廷赫. "TPB, Entrepreneurial Psychological Capital, and Entrepreneurial Intention: An Integrated Perspective." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/95239758894341304738.
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碩士國立臺北大學
企業管理學系
104
According to entrepreneurship literature, there are few essays apply the theory of planned behavior as foundation for discussing entrepreneurial intention. Some essays indicate that subjective norms exhibit a directly positive association with entrepreneurial intentions. However, other scholars found that subjective norms would not exert its influence on entrepreneurial intentions. Therefore, this study will investigate the relationship between subjective norms and entrepreneurial intentions. This study integrates the theory of planned behavior and entrepreneurial psychological capital to investigate these effects on entrepreneurial intentions. It is mainly to discuss the effects of the relationship between entrepreneurial psychological capital and the theory of planned behavior, as well as then to exam the influence on entrepreneurial intention. A sample of 372 valid questionnaires was collected from entrepreneurial training-course participants in Taiwan. Confirmatory factor analysis (CFA) is adopted to examine the reliability and validity of measurement. And the study uses regression analysis to verify the hypotheses. The results of the study found that: (1) Attitude, perceived behavioral control and entrepreneurial psychological capital have direct and positive effects on entrepreneurial intentions. (2) Subjective norms affects entrepreneurial intentions through attitude, perceived behavioral control and entrepreneurial psychological capital. (3) Psychological capital affects entrepreneurial intentions through attitude and perceived behavioral control.
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János, Lõrincz Máté. "Students Energy Saving Behavior - Case study of University of Coimbra." Master's thesis, 2011. http://hdl.handle.net/10316/20058.
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Dissertação de Mestrado apresentada à Faculdade de Ciências e Tecnologia da Universidade de CoimbraAccording to Portuguese Directorate-General for Geology and Energy, renewable energy in Portugal was the source for 52% of country’s electricity generation in 2010 [DGGE 2010, page 6]. The current Portuguese policy makers in the energy area argue that the story behind Portugal’s success lies in government led initiatives in forms of efficient energy policies, which not only influenced the adoption of renewable technologies but also encouraged people to adopt a more energy efficient behavior. In the context of a new consciousness around a difficult but desirable environmental, economic and economic equilibrium, consumer behavior plays a very important role. The overall purpose of this study is to analyze the influence of Energy or Environmental lectures (or both) on university students’ intention to pursue energy saving measures, because they will, in the short run, represent a relevant part of the future end-user consumers and bill-payers and will drive changes in the patterns of energy consumption. An online survey (N=1582) on students’ energy saving behavior was conducted to predict students’ intention to perform energy saving measures. Based on the received responses, two groups of students were formed: one, with students who had access to one or more Energy or Environmental (or both) lectures and, another, with students who did not have access to Energy or Environmental (or both) lectures. This research departs from AJZEN (1988) Theory of Planned Behavior. According to this theory, students intention to conserve energy was compared between the groups; energy saving advice influence on students’ intention to save energy was analyzed but also the choice between traditional light bulbs and energy saving bulb based on price was discussed. Final findings show that Energy lectures stand as long term measures that influence students’ intention to engage in energy saving measures. Energy lectures seem to increase student confidence and strengthen the social pressure of the intention to engage in energy saving measure. They have stronger influence on students’ energy saving intention than the television campaigns, for instance. Measuring the price influence on students’ intention to peruse energy saving measure it was identified that those students who have access to Energy or Environmental lectures (or both) could estimate correctly the price between a traditional and energy saving bulb and have higher intention to engage in energy saving measures. Furthermore, several interviews with staff in charge of energetic measures at European Universities were conducted to identify energy saving incentives and future measures are proposed to reduce energy demand.
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MODEL, FACTORS AFFECTING PURCHASE INTETION OF GROUP BUYING: AN EXTENDED TBP, and Guillermo Estuardo Giorgis Pineda 吉葉莫. "Factors Affecting Purchase Intention of Group Buying: An extended TPB model." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/57ta72.
Full textAbstract:
碩士南臺科技大學
商管專業學院
105
ABSTRACT Recently, group buying model has become so popular that it is one of the fastest growing services businesses. This study applied the theory of planned behavior (TBP) to explore purchase intention in group buying services. The aim of the research attempts to determine whether behavioral beliefs, normative beliefs, attitudes, subjective norms and perceived behavioral control have positive influence on the customer towards intention to purchase products/ services on group buying sites, Investigate the motivations that influence customer satisfaction as well as service quality of group buying. This research will find out that service quality, brand, trust, and price are critical factors influencing customer satisfaction with service quality as the most important factor Moreover, using TPB model. It will also provide a good fit for understanding and predicting motivation to develop from toward intention to purchase product/service on group buying sites. Keywords: group buying site, customer satisfaction, theory of planned behavior (TPB), subject norm.
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Wei-JiaHuang and 黃惟嘉. "A Study of Purchase Behavior Model of Motorcycles: TPB Theory Perspective." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/88053162554282842969.
Full textAbstract:
碩士國立成功大學
高階管理碩士在職專班(EMBA)
102
This study applied theory of planned behavior (TPB) to examine the effect among perceived playfulness, information richness, subject norm, behavioral attitude, perceived behavioral control and behavioral intention. In this study, SPSS 17.0 statistical software was the tools for statistical analysis. In addition, our data was analyzed through descriptive statistics, reliability analysis, validity analysis, Pearson product-moment correlation coefficient and regression analysis. The results of this study were summarized as follows: “Perceived playfulness” had a significant positive effect on “behavioral attitude”. “Information richness” had a significant positive effect on “behavioral attitude”. “Subject norm” had a significant positive effect on “behavioral intention”. “Behavioral attitude” had a significant positive effect on “behavioral intention”. “Perceived behavioral control” had a significant positive effect on “behavioral intention”.
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Chang, Chia-Wei, and 張家瑋. "USING TPB PERSPECTIVE EXPLORE THE FACTORS INFLUENCING CONSUMER ADOPTION OF MOBLOG." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/86888033637681568504.
Full textAbstract:
碩士元智大學
企業管理學系
95
Blog becomes a hot internet phenomenon in recent years, and it is a new tool for people to receive information, share ideas, communicate with each other and express themselves. Except using traditional ways to update the consumer’s blog, people also can use their mobile phone to update blog. Mobile blog, Moblog, is a new application for consumers to update their blogs by mobile phone, PDA and notebook, etc and it can help consumers to update their blogs anytime and anywhere. Moblog is the main phenomenon will be discussed in this thesis and this research is based on Theory of Planned Behavior, TPB. There is a large volume of recent literatures about blog, but rare literatures discuss about Moblog phenomenon. According to this, this research wants to explore more about what kinds of factors that will make people try to adopt Moblog. This research uses TPB to be the foundation of research model and tries to find key factors will have influence of each aspect in TPB. According to this research result, attitude, subjective norm and perceived behavior control have positive influence for consumers to adopt intention. There is one more factor will influence consumer intention which is mobility. Moreover, self-expression and compatibility are two factors will influence consumers’ adoption attitude. In subjective norm aspect, external influence is a factor to affect consumers who try to adopt Moblog. Finally, Self-efficacy and mobility are two factors that will influence perceived behavior control of consumers.
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HUANG, HSIANG-FENG, and 黃祥鳳. "The Extended TPB Explore the Consumption Behavioral Intentions of Organic Products." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/8u4j2k.
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碩士南臺科技大學
行銷與流通管理系
104
Theory of planned behavior（TPB）to add external factor of health consciousness, conformity behavior, perceived usefulness and perceived ease of use the extended TPB explore the consumption behavioral intentions of organic Products. To investigate effect of the price consciousness has the moderate effect of subjective norm and behavioral intentions of organic products. Convenient sampling method was employed at the organic stores and the area which people gathering. We get 536 usable sample, valid response rate is 82.5%, under 95% confidence interval the margin of error is ±4.23%, were tested for common-method bias, they seem to indicate that these biases were not a serious threat. This study applied SPSS 21.0 for statistical analysis. We found that health conscious will affect perceived usefulness and perceived ease of use. Perceived ease of use has positive impact on perceived usefulness. Perceived ease of use and perceived usefulness has positive impact on attitude. Informational and normative conformity has positive impact on subjective norm. Attitude and subjective norm and perceived behavioral control has positive impact on behavioral intentions of organic products. Price consciousness has positive direct effects on subjective norm towards behavioral intentions of organic products. Finally, these results suggest theoretical implications and the direction of future researches.
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Wang, Wu-Hsiung, and 王武雄. "The Public Policy Issues Regarding Unmanned Aerial Vehicle -The TPB Application." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/73809320306931062411.
Full textAbstract:
碩士國立臺灣科技大學
企業管理系
104
In recent years, the development of Unmanned Aerial Vehicle (UAV) has been growing in a stunning rate. Many consider it as a significant milestone to the vision of Smart City and Industry 4.0. However, meanwhile the criterion could not catch the development, and make it difficult for the authorities concerned to manage the use of UAV. Deliberate or not, people around the world have been causing trouble with their inappropriate way flying the drone. On aware of these events, some bring out the proposal that governments could be the ruler using related technology to supervise the behavior of the UAVs. When pushing facilities like this that could restrict personal right but benefit the others, people’s thoughts differ with their aspect of viewing. The research use Theory of Planned Behavior as a basic structure, combined with Protection Motivation Theory. To determine if people’s appraisal to threaten of UAV and the response of the solution could have affected people’s attitude, subject norm and perceived control behavior. We collected 200 questionnaires done by citizens from different areas and educations. To evaluate public’s support to setting UAV monitoring facility.
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Pollmann, TINA. "Alpha backgrounds in the DEAP dark matter search experiment." Thesis, 2012. http://hdl.handle.net/1974/7362.
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One of the pressing concerns in Dark Matter detection experiments is ensuring that the potential signal from exceedingly rare Dark Matter interactions is not obscured by background from interactions with more common particles. This work focuses on the ways in which alpha particles from primordial isotopes in the DEAP detector components can cause background events in the region of interest for Dark Matter search, based on both Monte Carlo simulations and data from the DEAP-1 prototype detector.
The DEAP experiment uses liquid argon as a target for Dark Matter interactions and relies on the organic electroluminescent dye tetraphenyl butadiene (TPB) to shift the UV argon scintillation light to the visible range. The light yield and pulse shape of alpha particle induced scintillation of TPB, which is an essential input parameter for the simulations, was experimentally determined.
An initial mismatch between simulated and measured background spectra could be explained by a model of geometric background events, which was experimentally confirmed and informed the design of certain parts of the DEAP-3600 detector that is under construction at the moment. Modification of the DEAP-1 detector geometry based on this model led to improved background rates. The remaining background was well described by the simulated spectra, and competitive limits on the contamination of acrylic with primordial isotopes were obtained. Purity requirements for the DEAP-3600 detector components were based on this work.
The design and testing of a novel large area TPB deposition source, which will be used to make TPB coatings for the DEAP-3600 detector, is described.Thesis (Ph.D, Physics, Engineering Physics and Astronomy) -- Queen's University, 2012-08-09 13:12:52.26
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Tzu, Yang Ying, and 楊英姿. "A Study on Consumer Intention and Behavior of Music Product-TPB Model." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/jqukdh.
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碩士醒吾科技大學
行銷與流通管理系所
104
This study investigates music consumption behavior with the model of Theory of Planned Behavior. The questionnaires are collected from the east, middle, south, and north of Taiwan with a total of 309 valid samples, of which 213 are women, 96 are men. The traits of the majority of sample distribution are education with university degree, more than 51 years old, occupation in the service sector, with an annual income of 30 thousand to 60 thousand, most of the respondents live in the northern Taiwan, Chinese pop musical product (CD/DVD) are mostly purchased than other. This study examines the influences between attitude toward music, subjective norm, and perceived behavioral control on the intention and actual consumption behavior of music products. The methods used in this study are descriptive statistics, variance analysis (t-test, ANOVA), correlation analysis, regression analysis, and Chi-square analysis, Research findings are: respondents with university and college degree spend more on musical products, respondents’ behaviors with purchasing CD/DVD/concert/music streaming are statistically different from those do not, location of living and the type of musical product have significant relationship. Finally, regression analysis reveals that Attitude and Perceived behavioral control positively influence the intention of music consumption, and intention positively influences actual behavior.
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Miao, Peiming, and 苗裴明. "Affecting Factors of User Acceptance of Intranet Application- A TPB-based Approach." Thesis, 1999. http://ndltd.ncl.edu.tw/handle/83227718488369713552.
Full textAbstract:
碩士國立中山大學
資訊管理學系
87
User acceptance on new information technology has being widely study in the Information Management scope. Intranet, following Internet, now is progressing rapidly. An Intranet-based information system is not the same as a standalone system. With infrastructure being such dramatically changed, a different user behavior can surely be expected. Based on Theory of Planned Behavior and Technology Acceptance Model, we develop a combined model and conduct a field survey to investigate the affecting factors of user acceptance of Intranet application. The statistic shows that users are generally lack of behavioral control ability on network, and this computer self-efficacy dominates users'' intention to use system. No matter how transparent the information system is, network skill is a necessary when this system is constructed in Intranet environment.
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Tsai, Tzung-Ru, and 蔡宗儒. "An extension of TAM with TPB for online game to predict loyalty." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/84291192584238134519.
Full textAbstract:
碩士國立屏東商業技術學院
資訊管理系
95
Online games have been a highly profitable e-commerce application in recent years. The market value of online games is increasing markedly and number of players is rapidly growing. However, few studies have predicted what factors will influence players’ loyalty. Understanding these factors’ role in players’ behavioral intention, practitioners should be able to make adjustments in their marketing strategies that might help to provide them with a sustainable advantage over their competition. In this study, a theoretical model, which integrates the technology acceptance model (TAM) and theory of planned behavior (TPB), is developed with perceived quality, flow experience, interaction as external factors to explain players’ loyalty of online game. An empirical study involving 428 subjects was conducted to test this model. The results found that players’ attitude, subjective norm, perceived behavioral control, flow experience have a positively influence players’ loyalty. Efficient human-computer interaction and social interaction positively influence flow experience. System quality and information quality positively influence players’ attitude. Service quality positively influences players’ loyalty. Implications for practitioners and researchers, and suggestions for future research are also addressed in this study.
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Hsu, Ming-Chia, and 許閔嘉. "Predicting Internet banking adoption:an extension of TAM and TPB with perceived risk." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/38715224415735215770.
Full textAbstract:
碩士國立屏東商業技術學院
資訊管理系
95
Although Internet banking has been widely adopted in developed countries, there is still a group of customers resisting the services. Perceived risk is a critical factor which prevents the customers from using Internet bank. With a better understanding of perceived risk’s role in customer’s behavioral intention, banks can formulate their marketing strategies to increase IB usage in the future. To achieve the goal, we decompose perceived risk into five sub-facets: functional risk, financial risk, time risk, social risk and security risk. Furthermore, a theoretical model, which integrates the technology acceptance model (TAM) and theory of planned behavior (TPB), is developed with these five related risks as external factors to explain customers’ adoption of Internet banking. The proposed model was empirically evaluated using survey data collected from 328 users about their perceptions of Internet Banking. We analyzed the data using Structured Equation Modeling (SEM) to evaluate the strength of the hypothesized relationships. The results reveal that an extension of Perceived Risk and TAM model with TPB would be in more comprehensive manner to understand behavioral intention to use Internet Banking.
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Tseng, Sue, and 曾素娥. "Exploring the Elderly’s Exercise Behavior in Gateball: An Application of TPB Model." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/20894214242715859306.
Full textAbstract:
碩士大葉大學
管理學院碩士在職專班
101
Aging is a trend of Taiwan's population. It is estimated that Taiwan will enter the "aging society" defined by WHO in 2017. The purpose of this study is to explain aging people’s exercise behavior in Gateball by applying the Theory of Planned Behavior (TPB) (Azjen, 1985). This essay mainly studies the group of aging people over 65 who playing gateball in Taipei, Kaohsiung, and Miaoli. A total of 425 valid questionnaires were obtained through convenience sampling. Questionnaires and SEM were used to exam the model of this research and the result showed that the fitness of this pattern is high. The results of this research are as follows: 1.The primary influence to actual behavior is attitude, the secondary is perceived behavioral control, and the subjective standard is not obvious. 2.Perceived Usefulness positively influences Attitude toward the Behavior. Normative Belief and Normation to Comply positively influence Subjective Norm SN. Self-efficacy and Resource facilitating conditions positively influence PBC. Gateball is one of the most suitable exercises for the elderly. Because it is mild and less sports injuries. And useful on interpersonal communication. Besides, it's beneficial for physical and mental health. This study brought specific recommendations of popularizing playing gateball for the elderly to the government and the Gateball Association.
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Tseng, Chih-Yun, and 曾稚芸. "A Study of Consumer Usage Intention toward Mobile Payment-TPB Model Perspective." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/82h78d.
Full textAbstract:
碩士淡江大學
國際行銷碩士在職專班
106
"Payment" is one of the important core functions of financial services.A large number of payment innovations are on the upgrade in the late years.As more and more mobile and LAN devices are getting widespread, it makes the procedure of using mobile payment easier and more convenient.How to grasp the behavior of consumers'' payment and let the service of mobile payment be part of consumers'' life, will be a considerable topic for mobile payment industry.The purpose of this study discusses the influence of consumer''s usage intention of mobile payment through the theory of planned behavior, and the attitude will play an important role of intermediary during the process of influence. This study was employed by SPSS v.22.0 and LISREL v.8.71 software package for data analysis. And on the basis of this research we can reach the following conclusions: Consumers'' subjective norm can be positive and significant to influence usage intention of mobile payment. And the subjective norm also can reinforce the formation of usage intention via the mediator of attitude.Nevertheless, the perceived behavioral control has nonsignificant effect to influence consumers'' usage intention of mobile payment. That is, it will not be a prime concerned for consumers to use mobile payment, whether or not the operating interface of mobile payment is easy to use. According to the study findings, there are some suggestions can be provided to the firms to improve their marketing strategies. First, the firms should devote more promotions, educations and usage experiences to the market of mobile payment. It can be improved visibility by usage experiences of consumers and further to increase the usage ratio of mobile payment. Second, the firms have to realize and grasp the consumers'' attitude on using mobile payment,hence raise up user''s stickiness and usage intention to mobile payment. In the near future, just one smart phone can be solved all problems of payment.
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Hsu, Pao-Hsin, and 許寶心. "Exploring the Factors Affecting the Intention to Transfer Information: An Extended TPB Model." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/n9m736.
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碩士南臺科技大學
商管專業學院
105
ABSTRACT Nowadays, mobile ads in the mobile apps are the most popular object on advertising for the advertiser, it replaces traditional mobile web browser. There is a simple reason that causes this transition, people spend most of the time with mobile devices, using apps, not browsing as they used to, especially as Asian market. The purpose of this research is to explore the cognitions of advertising value and the trust of information source affect the information sharing intention for social app users. For the value of research, this research considers that advertising as commercial information, and this research adopted the Theory of Planned Behavior (TPB) model to examine information sharing intention for social app users and also using the 4 target ( Informativeness, Entertainment, Irritation, Credibility) of advertising cognitions and the trust of the 3 information source group (Official Website, Family, Friends) to discuss the possibility of information sharing intention. The questionnaire has collected 121 responses. Answering choices are coded as 5 points of Likert-scale ranging from 1 Strong Disagree to 5 Strong Agree. The analysis has used two statistics software including Statistical Package for Social Science (SPSS version 20.0) and SmartPLS 2.0.M3. As the result show, the trust of information has positive effect on attitude, perceived behavioral control and indirect effect on information sharing intention. And also, the trust of information sharing is more important than the cognitions of advertising value.
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Huang, Jen-hua, and 黃仁華. "THE APPLICATION OF TPB TO EXPLORE ADOLESCENT CONSUMER INTENTION TOWARD POP MUSIC CHOICE." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/61690312553751051595.
Full textAbstract:
碩士南華大學
企業管理系管理科學碩博士班
101
Because of the progressive science technology, pop music becoming more and more popular among young age. In the combination of design, dance and online marketing, it forms a huge pop music property. This research adopt TPB(The Theory of Planned Behavior) from Dr.Ajzen, try to probe and exam the purchase intension among young age while chossing pop music. This study choose 300 teenagers in junior and senior high school as research objects, regain 267 valid questionnaires. Using CFA and AMOS to build assumptios proof. The results shows that the whole suit standard is acceptable, the mold of theory gain support. Except the Perceived Behavioral Control, Attitude Toward the Behavior’ and Subjective norm positively effect Behavior Intention. And, Behavior Intention and Perceived Behavioral Control positively effect Consumer Behavior. In addition, through Behavior Intention, Attitude Toward the Behavior causes positive interfered effect to Consumer Behavior.
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Wang, Yu-Chuan, and 王昱筌. "The Applicability Of Web2.0 Websites Based On The Theory Of TAM And TPB." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/96128600154865739611.
Full textAbstract:
碩士真理大學
企業管理學系碩士班
98
2000 ". Com" bubble after a few years the Internet has experienced twists and turns later, survivors ". Com" companies eventually found a new web site business model. Use of the Internet has become the important activities of daily life Your so many companies have entered the Web market. Change the face of increasing competition and the endless online world, users of this research will gain insight into Web2.0 sites and analysis, using theory of planned behavior, technology acceptance model, C-TAM-TPB model, and with "Web2.0" websites to fit the characteristics of research. This study my3q online questionnaire with the forum site, so that respondents had directly through the browser Respondents. Total recovery of 698 copies of electronic questionnaires, will continue distracted fill in, not qualified as invalid questionnaire survey of 60 be deleted, therefore, the actual recovery of 638 valid questionnaires. In this study, structural equation modeling (structural equation models) verifying the structure of relations among all variables. The study found that theory of planned behavior than the technology acceptance model, C-TAM-TPB model is more suitable for research and Web2.0 sites, such a conclusion different from the past academic results. Based on these results, this study provides some advice to site operators for reference.
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Zeng, Xin-Hua, and 曾欣華. "Using TPB in Evaluating the Intention of Re-Participating Technology Education Training Program." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/48526953332452660891.
Full textAbstract:
碩士真理大學
企業管理學系碩士班
102
In Taiwan, IT industry has been regarded as the most important industry. To maintain competitiveness, IT industry needs to have highly competitive individuals. The technology education and training programs of the Institute for Information Industry have been positively recognized by IT industry because these programs improve the technological capabilities of individuals. According to the Institute for Information Industry, participated individuals so far has been gradually accumulated more than 380,000 people. From the perspective, the analysis of behavioral intentions of re-participating technology education and training programs is important for encouraging individuals to heighten their technological capabilities in Taiwan. This study combines the Theory of Planned Behavior (TPB) and the Five Factor Model (FFM) to analyze the behavioral intentions of re-participating technology education and training programs. Our research model is assessed using data from a sample of 100 trainees in the Institute for Information Industry and is analyzed using the partial least squares (PLS) method. The results of this study suggest: (1) subjective norm, perceived behavioral control have significantly positive impacts on desires; (2) desires have significantly positive impacts on behavioral intentions; (3) personality significantly and positively influences attitude; (4) personality significantly and positively influences subjective norm; (5) personality significantly and positively influences perceived behavioral control. The study also discusses the implications and provides the suggestions for technology education and training programs in Taiwan.
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Chia, Chih-Yen, and 賈智仁. "Adopting the Multimedia Components in Mobile Communication: The Applications of DOI and TPB." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/31196028586054640320.
Full textAbstract:
碩士國立暨南國際大學
資訊管理學系
93
As mobiles become more and more popular, and the Taiwanese own the most numbers of mobiles in the world. In order to supply this market, there are many products were produced for the mobiles. The competition between manufactures is also hard, especially for the telephone companies. Telephone companies can not only depend on low-price communicating costs to attract customers; otherwise they would lose their profits. So telephone companies begin to pay much attention to mobile value-adding services. The functions of modern mobiles are stronger and stronger, especially for the functions of multimedia communication. The functions of multimedia communication help telephone companies can supply more and more services. But there are not many researches about mobile multimedia components in Taiwan, and there also have much potential for Taiwan’s market. For this reasons, this study investigates the possible effects of the factors on the customer’s adoption of mobile multimedia components. In this study, we propose a model based on the Theory of Planned Behavior. We also use Self-efficacy Theory, Diffusion of Innovation Theory, and other researches to find out three antecedents: Entertainment, Complexity, and Image. We hope to explain and forecast the important factors of customers adopting. This research will be conducted by distributing questionnaires to the user of BBS, and we testified our model by SEM. The results support the hypothesis of this research, except Self-efficacy.
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Kuan, Chih-Ping, and 管治平. "An Analysis of Purchase Intention of Green Product: Combining TAM and TPB Model." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/70260689505014878053.
Full textAbstract:
碩士健行科技大學
國際企業經營系碩士班
103
Environmental protection has changed from just an idea to an urgent matter that all parties, such as government, firms, and consumers, cannot ignore any more. More and more people are showing heightened awareness of environmental issues, and being environmentally conscious is becoming main stream in our society. The study use Theory of Planned Behavior （TPB） and Technology Acceptance Model （TAM） as the theoretical models to explore the factors which influence consumers’ purchase intention on green products. Out of 350 questionnaires sent to the common consumers in Taiwan, 300 valid questionnaires were returned with a collection rate of 85.71%. The major findings of this study were stated as below. 1. Perceived behavioral control and altruism displayed significant positive influence on purchase intention. 2. Perceived usefulness and altruism displayed significant positive influence on attitude towards behavior. 3. Egoism had a significant negative effect on attitude towards behavior. 4. Egoism had a significant negative effect on purchase intention.
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Fang, Jie-Ting, and 方潔婷. "An extension model of TAM and TPB in the adoption of Online Insurance." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/03716044919654790473.
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Wang, Yu-wei, and 王渝薇. "Is Playing Online Games a Planned Behavior?—An Extended TPB with Flow Experience." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/53799948376916673642.
Full textAbstract:
碩士國立中央大學
資訊管理研究所
99
The Theory of Planned Behavior (TPB) has received considerable attention and empirical support for explaining human behavior in many literatures. However, many human behaviors are not planned in the real world. So the TPB cannot explain all human behaviors. This study is conducted under the scenario of online game platform and uses flow experience as the unplanned factor to explore what are the effects of unplanned factors on the TPB model. This study not only add descriptive norm to the TPB model to examine the role of it, but also split the construct of behavioral intention into general intention and specific intention to deeply discuss the different levels of intention. The data is collected from 492 respondents through self administered questionnaires. The results revealed that individuals are more likely to be influenced by descriptive norm than subjective norm. Furthermore, flow experience has a directly effect on actual behavior. It is concluded that unplanned factors such as flow experience might profitably be included in TPB.
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Jacobs, Glory-May. "Application of TPB to quality management systems as basis for corporate sustainability reporting." Diss., 2016. http://hdl.handle.net/2263/52410.
Full textAbstract:
Management systems, whether documented or informal, have been a fundamental part of doing business as long as commercial trade has been practised since time memorial. Requirements have since been formalised into standards such as ISO 9001 and stakeholder desires have evolved to include the need for creditable accurate sustainability reporting. Core to successful implementation of these requirements are engaged employees. This study adds to the body of knowledge by testing the Theory of Planned Behaviour (TPB) to evaluate employees perceptions and intention to exhibit. Quality Management System (QMS) compliance behaviour in economically successful companies that complete Corporate Sustainability Reporting (CSR). A mixed exploratory methodology was followed, utilizing the standard TPB model to determine whether the compliance intention of employees could be assessed and predicted; and themed codes to provide insight into employee perceptions, contributing factors and levels of engagement. Results indicated a relatively weak predictive value of the TPB model, prompting an extended model to be recommended for future research in this context. Attitude proved to be the largest influencer of intention; the more positive employees, the more likely they are to behave in compliance with QMS requirements. Further paradoxical findings regarding employees perceived control and self-efficacy over their actions were found. While, employees are likely to have the intention to comply with QMS requirements, varying levels of Perceived Behavioural Control (PBC) indicated a possible lack of active engagement. Significantly, overwhelming employee support for the use of QMS as information highway to ensure reliable, accurate and verifiable data for CSR was found.Mini-dissertation (MBA)--University of Pretoria, 2016.
ms2016
Gordon Institute of Business Science (GIBS)
MBA
Unrestricted
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Chang, Hsioa-Hui, and 張曉卉. "Explore Influence of Shareware Characteristic to Motivation And Behavioral Intention by TPB View." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/11038167826060092161.
Full textAbstract:
碩士華梵大學
資訊管理學系碩士班
95
The study targeting IS users engaged in downloading document, software aims at determining whether the characteristic of software share affects their motivation and intention and explains IS user’s real behavior. With the combination of motivation theory and TPB as base, the study of analysis mode is constructed via explanation and inference and testified by questionary. Motivation means individual value, expectation and download tool clarified as interior motivation element, the modified TPB develops the prediction and explanation of IS user’s behavior intention mode. The study also probes whether behavior attitude, norm, behavior control reception will be affected by characteristic of software share.
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You-shiang, Kuo, and 郭佑祥. "Exploring the Critical Factors of User Software Switching Behavior：Perspctives of IDT and TPB." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/21142027913983813356.
Full textAbstract:
碩士大葉大學
資訊管理學系碩士班
98
Developing new products is one of the important strategies for software companies to gain competitive advantage. However, understanding the customers what factors influence their switching to use new products is another key to obtain the market share and profit. This study applies innovation diffusion theory (IDT) and theory of planned behavior (TPB) to examine the factors that influence the user’s switching behavior for operating system (OS). The proposed model was empirically evaluated by using survey data collected from 266 users concerning their perceptions of OS. The study found that IDT characteristics (relative advantage and compatibility), TPB factors (attitude, subjective norm and perceived behavior control) and perceived price significantly affect user’s switching behavior. Specifically, switching cost and personality traits have the moderator effect on user’s switching behavior. The results may provide further insights into software design and marketing strategies.
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Lin, San-tien, and 林三田. "Apply TPB to explore students’ Intention toward using LEGO NXT in learning Mathematics." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/60515800185454879716.
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碩士國立屏東教育大學
數位學習教學碩士學位學程
100
LEGO NXT is a low-cost and user friendly robot. It is observed that users who are studying with the robot can have a better learning results and their attitude towards learning is better. However, the factors that affect users learning math with the robot are not sufficiently discussed. Therefore, this research, based on the theory of planned behavior with some other demographic background variables, is designed as a group of hypopercies to test how users’ intention in learning mathematics using the robot. The researcher first hands out the questionnaire to 55 users from two different classes from Kaohsiung city and Pintung County respectively. After collecting the data, the researcher is able to analyze it with Pearson product-moment correlation, T-testing, and multiple stepwise regression analysis. After analyzing the data, it shows that attitude toward the behavior and perceived behavior control have strong association with the intention of using LEGO NXT to study math. Demographic background has moderate association with the behavior of intention. The experience of using the device before the teaching has strong association with the intention of using the tool tostudy math.
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Hsu, Hung-Cheng, and 許宏誠. "An Analysis of the Blog-Users' Behavior Intentions Combine TAM and TPB Model." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/89552379802057949395.
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博士南華大學
企業管理系管理科學碩博士班
102
Blogs is the most popular top websites service in the recent years. How to attract more user to use their blog service is an important research issue for blog manager. This study examines key motivators for consumers’ attitude towards continuing the reception of existing blog services. Multiple theoretical perspectives are synthesized to hypothetically construct a model of continuance behavior, which is then empirically tested using a field survey of online blog users, and Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB) are the study’s theoretical bases. The study uses Structure Equation Modeling (SEM) to analyze users who have used blogs. The results indicated the blog’s usefulness, ease to use, attitude, and subjective norm are positively affecting users’ behavior intention. From the research, we can explore what kind of factors can influence blog choice behavior intention via structural equation model. Secondly, the IPA was used to analyze what is the important e-service quality for manager. The results obtained in this study can be used to improve the e-book service quality for publishing circles and development more effective management strategies.
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Li, Zong Sheng, and 李宗陞. "The Key Factor of Mobile Phone Purchasing-An Application of TAM and TPB." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/fsuc82.
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碩士崑山科技大學
企業管理研究所
106
This research mainly adopts the integration model of Technology Acceptance Model and Theory of Planed Behavior. In addition, we also add another variable- personality trait in to research model. This study collects data through questionnaires and finally effective response 502 valid samples. First, this study uses factor analysis to extract research constructs, and then adopts cluster analysis to divide samples into two groups- internal personal traits and external personal traits. And carry the differential analysis, At last, this study carries the simple regression and hierarchical regression to test individual hypothes and whether there exists mediating effect between the research consturcts. The empirical results of differential analysis as follow: The difference between “perceiving ease of use”, “attitudes”, “perceived behavioral control”, “subjective norms”, “behavioral intentions”, and “purchase behaviour” in “personality traits”, is that “external control personality trait” is significantly higher than “internal control personality trait”. Secondly, the results empirical results of regression and hierarchical regression analysis as follow: The “perceived ease of use” has a significantly positive effect on both “perceived usefulness” and “attitudes”. The “perceived ease of use” has a significantly positive effect on both “attitudes” and “behavioral intentions”. The “attitudes”, “subjective norms” and “perceived behavioral control” have a significantly positive effect on “behavioral intentions”. Both of “behavioral intentions” and “perceived behavioral control” have a significantly positive effect on “purchase behavior”. “External personality traits” and “internal personality traits” has an significantly negative and positive effect on “perceived behavioral control” respectively. Both “external personality traits” and “internal personality traits” have significantly positive effect on “perceived behavioural control”. There exists partial mediating effect of “perceived usefulness” on the relationship between "perceived ease of use and attitudes". There also exists complete mediating effect of “behavioural intention” on the relationship between "attitude and purchase behaviour". The mediationg effect of “behavioural intention” on the relationship between "perceived behavioural control and purchase behaviour" divided into suppressing effect and partial mediating effect. At last, the mediating effect of “attutide” on the relationship between "perceived usefulness and behavioural intention" is partial mediating effect.