Dissertations / Theses: 'Tourist experience'

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Scarles, Caroline E. "Becoming tourist : renegotiating the visual in the tourist experience." Thesis, University of Bristol, 2006. http://hdl.handle.net/1983/add654d1-b54f-4133-a29d-7075adf1876d.

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Pham, Tran Truc Vien. "The influence of social interactions on tourist experience and tourist satisfaction: A study of group package tours in Vietnam." Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 2022. https://ro.ecu.edu.au/theses/2555.

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Owing to the nature of tourism services, in most cases tourists experience a tourism service in the presence of service personnel and fellow tourists. Scholars and practitioners have been interrogating the role of co-creation in providing tourists with a superior experience and increased tourist satisfaction. Within a group package tour (GPT), tourists appear to be active co-creators of their experience through tourist-to-tour guide interactions (TGIs) and tourist-to-tourist interactions (TTIs). TGIs and TTIs also seemingly play an important role in determining tourist satisfaction through tourist experience. However, very little research has examined the influence of TGIs and TTIs on tourist experience and tourist satisfaction. The overall purpose of this study is to examine the influence of TGIs and TTIs on tourist experience and tourist satisfaction in GPTs. To do this, this study aims to (1) identify specific forms of TGIs and TTIs in GPTs and explore factors influencing TGIs and TTIs, (2) investigate the importance and performance of forms of TGIs and TTIs, and (3) examine how TGIs and TTIs influence tourist experience and tourist satisfaction in GPTs. The characteristics of GPTs in Vietnam provided an ideal research context for addressing these research objectives. A sequential mixed-method approach consisting of two research stages was adopted in the research design. The qualitative study involved participant observations in three GPTs and thirty-three qualitative in-depth interviews were conducted to achieve the first research objective and thus help develop the questionnaire used in the quantitative study. The quantitative study employed a questionaire survey as the main method of data collection and examined the influence of TGIs and TTIs on tourist experience and tourist satisfaction. The qualitative study found that ten forms of TGIs and eight forms of TTIs commonly occurred in the GPTs in Vietnam. Most of the TGI forms were service-oriented interactions while most of the TTI forms were social-oriented interactions. These forms of TGIs and TTIs were allocated to the four quadrants of an importance-performance analysis matrix through an importance-performance analysis using the quantitative data, which identified managerial implications for tour operators, tour businesses and tour guides. The quantitative study found that the quality of TGIs positively influenced the four dimensions of tourist experience (i.e., learning, enjoyment, escape, aesthetics), but that the quantity of TGIs negatively influenced the four dimensions of tourist experience; both the quantity and quality of TTIs positively influenced the four dimensions of tourist experience. The quantity and quality of TGIs as well as the quantity and quality of TGIs significantly determined tourist satisfaction through the four dimensions of tourist experience. This study (1) contributes to the literature on social interactions in tourism services by identifying forms of TGIs and TTIs and the factors influencing TGIs and TTIs in GPTs; (2) enriches and advances the literature on co-creation of tourist experience from the tourist perspective by examining the role of tourists in co-creating their experience through TGIs and TTIs and by investigating the role of social interactions in making tourist experience; and (3) provides a broader understanding of tourist satisfaction in the context of GPTs through its attempts to investigate the role of TGIs and TTIs in determining tourist satisfaction through tourist experience. The study results offer invaluable practical insights and directions for tour operators, tour guides and other tour businesses to improve relevant tourism management practices.

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Neuhofer, Barbara Elizabeth. "An exploration of the technology enhanced tourist experience." Thesis, Bournemouth University, 2014. http://eprints.bournemouth.ac.uk/22032/.

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The notion of creating unique and memorable experiences for consumers has become of primary importance for tourism research and practice. The way contemporary tourist experiences are created has however undergone a fundamental change. Experiences are transforming as consumers are increasingly empowered to co-create their own experiences. Information and communication technologies (ICTs) have represented a catalyst of change that has opened unprecedented possibilities for tourist experience creation and enhancement. While the literature has recognised these paradigm shifts within the service-dominant logic and the services marketing and management discipline, a holistic understanding of this phenomenon is still missing to date. This doctoral study therefore aims to explore how the tourist experience can be enhanced by ICTs through company-consumer experience co-creation, throughout all stages of the travel process, i.e. pre/during/post travel. This thesis integrates the three theoretical streams of tourist experience, co-creation and ICTs to explore, conceptualise and develop the Technology Enhanced Tourist Experience concept. A comprehensive qualitative mixed methods strategy comprising three main research phases was adopted, consisting of a) a qualitative content analysis, b) a multiple case study and c) semi-structured consumer in-depth interviews to triangulate the findings and allow for a holistic knowledge development. The most significant findings contribute to knowledge by offering a) a comprehensive understanding of the granular elements of the tourist experience, b) both a company and consumer actor perspective on experience co-creation, c) a detailed enhancement process of the tourist experience through ICTs and d) a holistic model depicting the twelve distinct factors of the Technology Enhanced Tourist Experience. This study makes an original contribution to the services marketing and management discipline on a wider level and the three theoretical streams in specific. This thesis is significant and original in that it is the first study to explore the Technology Enhanced Tourist Experience and to create a theoretical foundation of this concept. The strength of this work thus lies in developing several conceptualisations and models that advance the service-dominant logic and provide critical strategic implications for services marketing and management practice. This knowledge has also wider implications and makes an impact on a global business, societal, technological and policy level beyond.

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Zhang, Yachen. "Social Identity and Depersonalization in Dark Tourist Experience." Thesis, Griffith University, 2021. http://hdl.handle.net/10072/404459.

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Social identity is part of an individual’s self-concept. A sense of social identity helps meet the demand of people for seeking social identification, alleviate ontological insecurity amongst general public and bring about positive attitudinal and behavioural changes in favour of the corresponding social group. Dark tourism, defined as activities of traveling to places associated with death and tragedy, is a burgeoning and fertile ground to ponder social identities. However, a comprehensive and systemic analysis of how social identities permeate tourist experience is missing. Moreover, empirical research with appropriate theoretical foundations to identify factors contributing to salient social identities is yet to be explored. Drawing upon Multifaceted model of the visitor experience and Self-categorization theory, the current research adopts a socio-psychological approach and aims to address those gaps. This thesis employs three studies reported in three chapters to address three main research questions. In Study 1, the thesis addresses the first research question, i.e., Does social identity exist in the tourist experience at post natural disaster sites? and examines the existence of different social identities in post natural disaster dark tourism context. Study 2 of this thesis approaches the second research question, i.e., How are social identities manifested in the tourist experience at post natural disaster sites? and unpacks visitors’ multi-layered experiences at post natural disaster sites, thereby laying a foundation for exploring the manifestation of social identities. Study 3 expands our understanding of what factors underpin the salience of social identities, answering the third research question, i.e., What triggers the salience of social identities at post natural disaster sites? Data were obtained from four post-disaster sites and semi-structured interviews were conducted in situ, with approximately 200 visitors (n=42 participants in the Beichuan Earthquake Ruins of Sichuan Province, China, n=69 participants in the Quake City (museum) of Christchurch, New Zealand, n=44 participants in Pompeii Excavations of Naples, Italy and n=41 participants in Tangshan Earthquake Memorial Park of Tangshan, China). Thematic and network analysis were performed using NVivo 12 and Gephi 0.9.2 software to depict the category, interaction and direction of themes. This thesis has four major contributions. First, this research verified the existence of social identity and a full spectrum of salient social identity in post natural disaster dark tourism context, moving from a personal, to an intermediate and a superordinate level of social identity. Second, this research outlined social identities, including human identity, national identity and family identity, interweaving with cognitive, emotional, introspective, sensory and relational experience aspects. Third, this research identified various triggers of multilevel social identity, with cognition of identity attributes and external stimuli as fundamental triggers shared by all three social identities. Finally, a framework, synthesizing all above findings, has been proposed for understanding salient multi-levelled social identities in the post natural disaster dark tourism context. This thesis therefore offers an empirical, timely and pragmatic guideline that can be applied by academics and/or practitioners to further deepen our understanding of social identity phenomenon and enhance the meaning-making work at post natural disaster dark tourism settings.
Thesis (PhD Doctorate)
Doctor of Philosophy (PhD)
Dept Tourism, Sport & Hot Mgmt
Griffith Business School
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Ghatnekar, Payal. "Persuasive technology in tourism online experiences and implications on tourist buying behaviour." Thesis, University of Plymouth, 2017. http://hdl.handle.net/10026.1/9648.

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Online User Experiences (UXs) act as persuasive technology that can nudge users toward making behaviour change. This makes online UX integral to marketing. The tourism industry relies on UX to attract potential customers. Made up of 80% SMEs, the competition is high, hence the SMEs must deliver robust UXs that capture, persuade and convert users into customers. Tourism, despite being an early adopter of technology lags behind in terms of delivering UXs that meet users’ expectations. Furthermore, scholarly works exploring online UX as a persuasive technology within the tourism SMEs, specifically the day-attraction SMEs segment, are lacking. Using the theoretical framework of the Persuasive Systems Design (PSD) model, this research evaluates day attraction SMEs’ online UXs as persuasive technology. The research uses three mixed-methods to present the service providers’ and the users’ perspectives. The first method is a website content analysis that reviews the persuasive architecture of 102-day attraction websites. The second method uses questionnaires to get insights on tourists’ online usage, motivations, opinions and perceptions of online UX delivered by a single day attraction SME (case study). The third method, an eye tracking experiment is an extension to the questionnaires. The outcomes show that the SMEs’ incorporate persuasive UX elements corresponding to usability, visual aesthetics and credibility, but fail at incorporating strategies to support dialogue. The tourists’ suggest that usability, visual aesthetics and credibility UX elements affect their decision to buy, however, certain strategies that enhance dialogue, such as ability to win rewards, are likely to nudge them toward behaviour change. Furthermore, there appears to be a link between visual aesthetics and perceived usability, and their combined effect on persuasiveness. A final outcome establishes tourist’s website reading patterns, emphasising the placement of call-to-actions within an F-shape region. This research contributes through a customised version of the PSD model applicable for tourism SMEs, delivers empirical evidence suggesting additions to the model and, adds to the overall body of knowledge on tourism online UXs and persuasive technology.

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La, Rosa Toro Arango Leonardo, and Herrick Angelo Alessio Lancho. "Factores del Tourism Experience relacionados a la satisfacción en alojamientos compartidos por parte de hombres y mujeres entre los 25 a 34 años de Lima Metropolitana." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/652801.

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El presente trabajo identifica los factores principales de la variable tourism experience en un contexto local y se mide en relación a la satisfacción por parte de turistas que hayan usado algún alojamiento compartido en un viaje de ocio.
This work identifies the main factors of the variable tourism experience in a local context and is measured in relation to the satisfaction of tourists who have used some shared accommodation on a leisure trip.
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Allan, Mamoon. "Toward a better understanding of motivations for a geotourism experience: A self-determination theory perspective." Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 2011. https://ro.ecu.edu.au/theses/438.

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Motivation theories and studies play a vital role in understanding why tourists travel and the kind of activities they engage in whilst away from home. By reviewing the literature, it is apparent that previous tourism studies pay scant attention to the issue of why people travel to geosites and this important issue is still an undeveloped area of study. Therefore, investigating the motivations of tourists undertaking a geotourism (geology and tourism) experience reflects an urgent need to bridge the gap in the geotourism literature. The purpose of this study is to explore the different motivations behind tourists engaging in a geotourism experience and to investigate the behavioural intention of tourists to revisit a geosite. Guided by Self-Determination Theory (Deci & Ryan, 1985, 2000), this research seeks to investigate what are different types of motivation (intrinsic motivation, extrinsic motivation and amotivation) behind the tourists undertaking a geotourism experience and the potential relationship between those motivations and the desire for repeat visitations to the same geosite. Quantitative methodology was employed, consisting of a self-administered questionnaire that involved inviting a convenience sample of 600 tourists visiting Crystal Cave in Yanchep National Park and The Pinnacles in Australia, as well as Wadi Rum and the Dead Sea in Jordan between 2010 - 2011. The current study applied validated and reliable scales which have been broadly used in different domains of life to measure the motivations and behavioural intention. The results of this study revealed that the main intrinsic motivation for the respondents in Jordan and Australia were ‘to escape from the hustle and bustle of the daily life routine’, ‘relaxation’, ‘enjoyment’, ‘a sense of wonder’, and ‘gaining knowledge’. In addition, it showed that the main extrinsic motivation was the identified regulations. Correlation analysis and a series of multiple regressions were conducted to explore the relationship between tourists’ motivation and their behavioural intention to visit geosites repeatedly. The results revealed that the intrinsic motivation and identification of extrinsic motivation were significant predictors of the behavioural intention (loyalty) to re-visit geosites. There is a weak and negative relationship between intrinsic motivation and identified extrinsic motivation with the propensity to switch. In addition, there was a significantly positive relationship between amotivation and propensity to switch, internal and external responses to problems.

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Kokosalakis, Christina. "Consuming culture : the experience of Liverpool's urban tourist landscape." Thesis, Liverpool John Moores University, 2009. http://researchonline.ljmu.ac.uk/5931/.

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Reas, Penelope Jane. "The 'must-have' tourist experience : an exploration of the motivations, expectations, experience and outcomes of volunteer tourists in Siem Reap, Cambodia." Thesis, University of Leeds, 2013. http://etheses.whiterose.ac.uk/6397/.

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Using consumerism as a lens, this qualitative study examines volunteering vacations with ‘poor’ children in Siem Reap, Cambodia by considering just what is being consumed in these popular tourist choices alongside those factors in contemporary ‘First World’ society that allow and encourage their consumption. Through the use of caring mantras such as ‘change lives forever’ and ‘make a world of difference’, vacation providers of what are considered to be a mass-niche product in the competitive global tourism marketplace, offer Siem Reap to potential consumers as one choice from an increasing range of ‘Third World’ destinations. However, using the concepts of commodification and objectification, I argue that it is the bodies of children that have become the commodities in these vacations, their lives and circumstances objectified as needy and available, in part to fulfil the vacation fantasies of holidaymakers who choose to use consumerism as both a vehicle for the enactment of their compassion, as well as the means by which to satisfy their own search for pleasure and reward. Furthermore, I also argue that privilege - often justified and taken-for-granted as a tool in the good-deed vacation tool-kit - works to obscure significant issues such as race, colonial continuities, global injustice and potential abuse. Through critically engaging volunteer tourism as commodity and consumption I have reframed the often asked questions around these vacations in order to offer a different commentary and perspective to these experiences. The research takes a longitudinal view of volunteer tourism in Siem Reap through the use of semi-structured interviews with potential and past consumers as well as interviews with and observations of vacationers in situ ‘doing volunteering’. An exploration of the grey literature from both the commercial and not-for-profit sectors, as well as photographs, add to the arguments presented here.

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Aebli, Annika [Verfasser], Edgar [Akademischer Betreuer] Kreilkamp, Harald [Gutachter] Pechlaner, and Ursula [Gutachter] Weisenfeld. "The gamified tourist experience : Meaningful interaction with gamified technology in the tourist experience / Annika Aebli ; Gutachter: Harald Pechlaner, Ursula Weisenfeld ; Betreuer: Edgar Kreilkamp." Lüneburg : Leuphana Universität Lüneburg, 2021. http://d-nb.info/1224681592/34.

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Ivanovic, Milena. "Exploring the authenticity of the tourist experience in culture heritage tourism in South Africa / Milena Ivanovic." Thesis, North-West University, 2011. http://hdl.handle.net/10394/7606.

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The research question addressed by this dissertation is: How is the tourist experience formed and what constitutes the authenticity of the tourist experience for two market segments (motivated and not motivated by learning) of tourists visiting (political) cultural heritage sites in South Africa. The study explores the correlation between three types of authenticity, namely objective, constructed and existential on two independent tourist samples, motivated and not motivated by learning. This research was initiated for three reasons. The first reason forms part of the research problem; South African cultural experiences received the lowest ratings from the international tourists despite the fact that culture and heritage play a role in reimaging South Africa from Big 5 destination into ‘It’s possible’ and ‘Leave ordinary behind’. It was suspected that not all types of cultural heritage products justify such a low ratings, especially not the political cultural heritage sites South Africa is famous for. The second reason emerged from the academic literature on authenticity theories and calls from the influential group of postmodernist scholars to declare the objective authenticity obsolete and replace it with the existential authenticity. The argument that; the hyperreal nature of the postmodern experience and its detachment from reality makes the authenticity of the site redundant, seemed inapt for cultural heritage sites exclusively dependent on their historical and authentic values. The third reason was the inability of the postmodern paradigm to explain the new tourism phenomenon driven by the tourists search for selfdevelopment through authentic experiences. The new emerging paradigm, transmodernity seemed to offer better theoretical framework in explaining the omnivorouessness of tourists’ consumption and the authentic nature of tourist experiences. The correlational character of the research question required a descriptive correlational design and quantitative methodology. The selected research instrument for primary data collection is a self–administered questionnaire. The sampling strategy is a non–probability sampling, and the sampling method is a convenience or accidental sample. The data was collected from November 2010 to February 2011 at the Constitutional Hill National Heritage Site in Johannesburg. The final sample (436) consists of 254 foreign and 182 domestic tourists. The questionnaire was designed to identify the variables pertinent to each type of authenticity of tourists experience and of the resultant tourist experience. The data analysis provided very interesting results. Firstly, the results of crosstabulation proved that more than half (56%) of the tourists expressed strong agreement that the Constitution Hill provided them with authentic experience, hence a proof that political heritage sites are not responsible for the overall low experiential ratings of the country’s culture and heritage. Secondly, the results of the Spearman’s correlation coefficient proved that objective authenticity as an independent variable have strong positive correlation with constructed and existential authenticity hence a proof that objective authenticity cannot be declared obsolete and replaced with existential authenticity. Finally, the results of the t–test proved that motivation for learning and place of birth do not play an important role in how tourist evaluate and experience the authenticity of the site pointing to the omnivorous nature of tourist consumption. In line with the transmodern paradigm, motivation for learning plays a critical role in triggering the transformative, authentic experience distinctive of the existential authenticity. The results of the study also showed that 32% of tourists are in fact the purposeful, New Age, transmodern Cultural Creatives. Proposed theoretical model of authenticity of tourists experience presents a theoretical platform for future research studies.
Thesis (M.A. (Tourism))--North-West University, Potchefstroom Campus, 2012.

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Yüksel, Atìla. "Foodservice experience and tourist satisfaction and their implications for destinations." Thesis, Sheffield Hallam University, 2000. http://shura.shu.ac.uk/3159/.

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Given the scarcity of research ascertaining the relationship between tourists' foodservice experiences and holiday satisfaction and its implications for destinations, this study primarily set out to provide guidelines on ways in which tourists' foodservice experiences and holiday satisfaction can be assessed and enhanced. The present study consisted of three interdependent phases, and questionnaire-based surveys were employed to test the research hypotheses. A combination of different qualitative techniques was utilised in order to shortlist the relevant attributes to be included in each research instrument. These instruments were then subjected to further tests in order to ensure their adequacy and appropriateness. The first research phase ascertained the relative validity and reliability of the existing satisfaction measurement frameworks and was implemented in a chain restaurant in Sheffield. This phase aimed to identify the most reliable and valid operational framework to be utilised in the subsequent phases of the research. The second phase explored tourist satisfaction dimensions and ascertained the relative contribution of each dimension, particularly that of the foodservice experience, to holiday satisfaction and future behavioural intentions among visitors to South West Turkey. The final phase specifically examined what matters most in tourists' foodservice evaluations, and explored whether different dining segments developed their satisfaction and behavioural intention judgements based on different service attributes in non-fast-food restaurants situated in South West Turkey. The results of the first phase indicated that a more direct measure of perceived performance might be a better predictor of customer satisfaction than more complex composite measures of disconfirmation of expectations. The perceived-performance only model, out-performed the disparity models, which involved a comparison between a predetermined standard and the perceived performance (the Expectancy Disconfirmation Paradigm), and the multiplication models, where performance was weighted by the attribute importance, in predicting customer satisfaction and behavioural intentions. The results of the second phase revealed that tourist satisfaction was multidimensional. Among the identified holiday components, tourists' impressions of foodservice experiences were found to be an important factor in tourists' holiday satisfaction and behavioural intention judgements. While positive tourists' impressions of foodservice experiences were found to enhance holiday satisfaction, the negative impressions were found to have potential to override well-executed quality in other areas. The results of the final phase demonstrated that there were numerous factors affecting tourist foodservice experiences and that the manner in which the restaurant product is delivered was found to account for the greatest impact on tourist dining satisfaction and return intentions. Analysing the benefits sought from non-fast food resort restaurants by tourists, the research identified five distinct dining segments, including: the Value-Seekers, the Service-Seekers, the Adventurous Food-Seekers, the Healthy Food- Seekers, and the Atmosphere-Seekers. These segments were found to develop their satisfaction and return intention judgements based on different restaurant attributes. Overall, the study findings provided strong support for the research hypotheses and showed that tourist foodservice experiences may lay the foundation for, and shape the nature of tourist holiday experience. Marketing and management implications of the study findings are discussed and recommendations for future research are provided.

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Kopyl, Vladyslav, and Владислав Копил. "Development of tourist services in the "smart city": world experience." Thesis, National Aviation University, 2021. https://er.nau.edu.ua/handle/NAU/51236.

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1. Smart Cities and Communities Industrial Initiative [Електронний ресурс]. – Режим доступу:http://eurlex.europa.eu/LexUriServ/LexUriServ.do?uri=COM:2009:0519:FIN:EN:PDF 2. UNWTO. World Tourism Organization. [Електронний ресурс]. – Режим доступу: http://www2.unwto.org/
One of the most important components of the services sector is the tourism market, among which are distinguished: historical, "green", recreational, entertainment, sports, youth, urban and other types of tourism. In the XXI century, the processes of urbanization are actively spreading. The development of the tourism potential of cities is therefore of great importance to all countries of the world. Let’s note that modern cities of developed countries, including EU countries, are acquired the status of "smart city".
Однією з найважливіших складових сфери послуг є туристичний ринок, серед якого виділяють: історичний, «зелений», рекреаційний, розважальний, спортивний, молодіжний, міський та інші види туризму. У XXI столітті процеси урбанізації активно поширюються. Тому розвиток туристичного потенціалу міст має велике значення для всіх країн світу. Зазначимо, що сучасні міста розвинених країн, зокрема країн ЄС, набувають статусу «розумного міста».

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Axelsson, Patrina. "Travel Selfie: A commodification of the tourist experience and culture?" Thesis, Malmö universitet, Fakulteten för kultur och samhälle (KS), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-22766.

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The aim of this study is to examine the development of the travel selfie phenomenon in contemporary media and culture, and its impact on tourist experiences. By discussing key issues surrounding the phenomenon, particularly commodification and social media such as Instagram, this thesis investigates the effects of the travel selfie on tourist experiences, through a qualitative study approach.By adopting dispositive analysis as a methodology, this study explores how the travel selfie phenomenon evolves from a photographic practice into a modern tourist trend and a travel commodity that has revolutionized the tourist industry. The results suggest that the travel selfie has evolved from a spontaneous photographic technique into a valuable commodity that empowers modern tourists in different parts of the world. The shared consumption of the travel selfie amongst tourists subvert dominant criticism about the selfie culture by suggesting how the travel selfie inspires and unites tourists through an ability to express themselves individually. The conclusions emphasize how the travel selfie has expanded amongst tourists and continues to transform the contemporary cultures.

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Hu, Zhiyi. "A study of red tourism in China exploring the interface between national identity construction and tourist experience /." Click to view the E-thesis via HKUTO, 2009. http://sunzi.lib.hku.hk/hkuto/record/B43224246.

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Robinson, Peter D. "Prosuming visuality, authenticity and urban exploration within tourist experiences." Thesis, University of Wolverhampton, 2016. http://hdl.handle.net/2436/620348.

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This PhD by publication draws on a range of publications from the last five years. These books, papers and chapters explore tourist motivation and experiences in a range of contemporary contexts. The body of work moves from mainstream discussion around sustainability and slow tourism in the tourist decision making process to the use of visual media to explore, understand and co-create tourist spaces, investigating related tourist subcultures and counter-cultural destinations. In particular the work focuses on Urban Exploration and, later, on cold war sites. My papers consider both tourist decision making in relation to planned visits, and the subsequent publication of images of places which have been visited. The work considers authenticity and visuality as components of the dissatisfaction with modern tourism, and the experiences it offers, I argue that this dissatisfaction is driving tourists to understand, engage with and experience tourist sites in new ways, seeking liminality and embodiment within the tourist experience. The study will develop this analysis through four key areas:  A clarification of the role of tourism within advanced societies and as a multidisciplinary field of research.  An evaluation of authenticity, visuality and urban exploration  A critical review of tourist consumption, prosumption and co-creation  A review of the methodologies adopted through the papers submitted for this PhD by publication to explore the mixed-method approaches to data collection and the centrality of visual methodologies and discourses in understanding tourism and tourism geography. An exploration of the role of real and virtual experiences in deconstructing and reconstructing urban tourist experiences to evaluate the factors which influence and inform tourist decision making.

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Middleton, Martine Claire. "Strangers in the city : an assessment of the urban tourist experience." Thesis, University of Central Lancashire, 2003. http://clok.uclan.ac.uk/18862/.

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This study centres upon Manchester and its spatial understanding as accrued by tourists. The assessment of urban tourist experience embraces three distinct concepts that discern this work from previous approaches to date. Namely, that tourist experience consists of behaviour and meaning, with either part incomplete without the other. This then, incurs the need to quantify elements of place and people whilst embracing subjectivity as both an empirical and perennial problem within qualitative analysis. Lastly, to measure such aspects by 'consensus' by assessing ways of 'doing, seeing and thinking' within a city that is unfamiliar. A central tenet of this study is the belief that the overall tourist experience is dependent upon the personal goals, values and beliefs of the tourist, evaluated from a position of self-reference. Urban tourism unites the disciplines of physical and human geography into one occurrence, assessed as the ' tourist experience.' Graefe and Vaske (1987) explain this as the culmination of a given experience, influenced by individual, environmental, situational and personality-related factors as forms of communication. As a result, the 'tourist' interacts on two levels; initially, in a physical way as behaviour becomes enacted and assembled. Simultaneously, the stranger accumulates knowledge of somewhere different from home. Reflecting this, the study commences with a traditional behaviourist approach to define the tourist location. Secondly, a phenomenological approach explores the individual sensitivities, associations and values of tourists towards new and unfamiliar surroundings. Both perspectives are incorporated within a sequential and progressive research design conducted within the city of Manchester, U.K. The stages include: the construction of a GIS based tourist map founded upon ordnance survey co-ordinates. The completion of a tourist survey to ascertain the knowledge, mobility and visits conducted during each visit (N=l46). The third stage quantifies the diversity of experience through personal interviews, photo elicitation techniques and factor analysis (Q Sort). The fourth stage implements qualitative software analysis to reveal aspects of social appreciation and cultural diversity (Nudist NVivo). Consequently, the study provides an interpretative assessment to unite both urban behaviour and tourist experience. Thus, the assessment moves beyond the traditional study of behaviour yet regards such an approach to be an essential building block to a study moving from 'maps to meaning.' A Q methodological design of a non - probability sample includes: interviews (N = 30) and factor analysis techniques in seeking to understand the composition and depth of the urban tourist experience. Subsequent comparison between emergent groups explores the divergence of opinions and personal values between individuals. This triangulation of data seeks to unite quantitative and qualitative data collection methods within an interpretative framework of enquiry. An innovative research design implements the use of a varied range of contemporary software packages. The results suggest that it is the inherent characteristics of people, and not the places they visit that provide the foundation of experience. To conclude any meaning of place as remaining enmeshed within the cultural context of origin to be individually defined and inherently valued.

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Zhu, Hongbing. "Tourist Experience Value Co-creation in a Destination: Exploring the Dimensions, Antecedents, and Consequences." Thesis, Griffith University, 2021. http://hdl.handle.net/10072/405627.

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Value and value co-creation have received increasing interest among service, marketing and tourism researchers in recent years. The Marketing Science Institute (MSI) has identified “delivering customer value” as a key priority research topic in its latest 2020-2022 research priorities. Understanding the tourist experience value co-creation process has strategic importance for destination managers. Previous studies in tourism have investigated value from an economic perspective and focused the impact of experience quality on value; less attention has been devoted to the study of tourist experience value from a multi-dimensional and co-creation perspective. This research aims to examine how experience value is perceived and co-created by tourists at a heritage destination. This research draws upon the service-dominant logic paradigm to investigate the dimensions, antecedents, and consequences of experience value from the tourists’ perspective in Huangshan, China. Specifically, this thesis explores how to measure tourist experience value at the destination level, the role tourists and destination play in the value co-creation process, and how tourist experience value leads to subsequent outcomes on tourist evaluations. This study applies a sequential mixed-methods approach consisting of two stages: qualitative and quantitative. The first stage of the study employs interviews with 50 tourists who have just completed a trip to the heritage destination, Huangshan. The qualitative phase is used to derive insights regarding the nature and dimensions of tourist experience value and also tourist co-production behaviour at a tourist destination. The second stage involves two stages of questionnaire data collection. A pilot study (N=183) and then the main survey (N=958), conducted to test the proposed model using structural equation modelling and mediation analyses. This research provides several important findings. First, this research indicates that tourist experience value is a multi-dimensional construct with seven dimensions, namely aesthetic value, positive emotional value, restoration value, social relationship value, educational value, spiritual value, and economic value. Second, both tourist involvement and perceived competence significantly and positively influence tourist experience value. Additionally, destination quality also has a significant impact on tourist experience value. Third, tourist co-production is a multi-dimensional construct involving physical interaction and social interaction, which has a direct and positive effect on tourist experience value. Furthermore, tourist co-production has an important mediation effect in the value co-creation process. Fourth, tourist experience value has a positive and significant influence on tourist wellbeing and destination identity. In conclusion, from a service-dominant logic (S-D logic) perspective, tourist-owned resources, destination-owned resources, and tourist co-production play important roles in the tourist experience value co-creation process in the heritage destination. The findings of this research make significant contributions to the body of knowledge about tourist experience, value co-creation, S-D logic, and heritage tourism. This research has developed a multidimensional scale of tourist experience value at the destination level, especially in a heritage destination context. In particular, this research extends the experience value literature by explicitly adding aesthetic, restorative, and spiritual value dimensions to the measurement scale. This research also extends the traditional “quality-value-satisfaction” model by adding tourist owned resources and tourist co-production into the model, providing a more holistic and theoretically founded framework to better understand the tourist experience value co-creation process. The research not only enriches the knowledge of heritage experience research, but also lends empirical support to the proposition that customers are important co-creators of value in the S-D logic. Practically, this research can help heritage destination marketing organizations and the tourism industry to acquire an in-depth understanding of the tourist experience value co-creation process. More specifically, the measurement scale of tourist experience value identified in this study can be used as a benchmark to better meet the needs of tourists. In addition, this research provides destination managers with knowledge in terms of the factors that influence tourist experience value. Heritage destination managers should be aware of the important role of tourists in co-creating value, including their involvement, perceived competence, and also co-production behaviours during the trip. The heritage destination should shift the value creation perspectives from creating value for tourists to creating value with tourists. In summary, this research helps destination managers to better design destination marketing and management strategies to improve competitiveness.
Thesis (PhD Doctorate)
Doctor of Philosophy (PhD)
Dept Tourism, Sport & Hot Mgmt
Griffith Business School
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Akrawi, Narin, and Michelle Ciechowicz. "Fotbollsturism : En studie om fotbollsturisters upplevelse och tillfredställelse." Thesis, Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-30863.

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Denna studie utförs av två studenter för deras examensarbete i Turismvetenskap vid Södertörns högskola, Sverige. I studien undersöks huruvida de påvisade karaktäristiska dragen för en sportturist stämmer överens med verkligheten. I studien undersöks även vilka faktorer fotbollsturisten anser viktiga för uppnå en tillfredsställande upplevelse under en fotbollsresa. Ämnet är viktigt att belysa för främjandet av turismnäringen när det kommer till resor för sportsliga syften. Genom identifieringen av specifika element inom fenomenet ökar kunskapen och utvecklingen av sportturism. Metoden som användes för att undersöka problematiken kring fenomenet i denna studie utfördes av intervjuer med tjugo potentiella respondenter. Dessa respondenten utgörs av individer som reste till Lissabon, Portugal för att delta i kvartsfinalen i Champions League mellan SL Benfica och FC Bayern München den 13 april 2016. Intervjuerna tog plats i München, Tyskland och Lissabon, Portugal. Respondenterna gav värdefullt bidrag genom åsikter, känslor och erfarenheter från tidigare sportresor. Det material som samlades in av intervjuerna sammanfogades sedan med tidigare forskning och teorier inom forskningsområde för att på så sätt undersöka och identifiera fenomenet. Resultatet i studien visar att trots de karaktäristiska dragen för en sportturist som påvisats av bland annat teoretikerna Harrison-Hill & Chalip (2005) stämmer inte överens eller stämmer delvis med respondenterna i studien. Trots detta går det att uppnå en tillfredsställande upplevelse genom att de faktorer som sportturisten anser vara viktiga för att uppnå en tillfredställande upplevelse. Faktorer som identifierats som tillfredsställande gentemot respondenternas behov och begär i denna studie, utgörs av bland annat: bra väder, bra sittplatser, en bra match, att laget vinner, säkerhet, transport, bra sällskap, att allting går smidigt, en bra resa, bra priser, bra atmosfär, att det ska finnas öl, att vara på plats i tid, att stå på rätt sida av planen tillsammans med andra supportar, att det inte förekommer brister i kommunikationen samt bra boende/ hotell och restauranger. På så sätt uppnås positiva, tillfredsställande och minnesrika resor. De karaktäristiska dragen som påståtts identifiera en sportturist, stämde delvis överens med verkligheten. Verkligheten i studien baseras på respondenternas svar vid intervjutillfällena. De karaktäristiska dragen (baserade på teorierna i studien och de som uppkommit genom respondenternas svar under intervjuerna) av en sportturist och faktorerna för att uppnå en tillfredsställande upplevelse går hand i hand. En tillfredsställande upplevelse för sportturisten utgörs till stor del av de specifika faktorer som identifierats i studien som påverkar fotbollsmatchen som turisten reser dit för.
This is a study made by two students for their bachelor theses in Tourism at Södertörn University, Sweden. The study investigates weather the theoretical characteristic features of a sport tourist is inconsistent with reality. The study also investigates factors that sport tourist consider important during a football trip to achieve a satisfying experience. By identifying specific element of the phenomenon increase knowledge and development of sport tourism. The method chosen for the study was qualitative interviews which where performed with twenty respondents, each respondent travel to Lisbon, Portugal to attend the quarter- finals of Champions League between SL Benfica and FC Bayer München, 13 April 2016. The interview material was interpreted and later merges with previous research and theories in order to investigate and identify the phenomenon. The result of the study showed that the theoretical and previous research that have been presented on characteristic features of a sport tourist do not or partly match the respondents in this study. This study also showed that factors that sport tourist consider important as e.g. good seats, security, transport, good company, good atmosphere, other supporters and supporting their favourite football team, are the factors that contribute and makes a satisfying, memorable and positive experience trip.

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Merchant, Stephanie. "Submarine geographies : the body, the senses and the mediation of tourist experience." Thesis, University of Exeter, 2012. http://hdl.handle.net/10036/3519.

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The thesis is concerned with ways in which tourists’ experiences of learning to dive are mediated by technology, equipment and cultural constructions that are projected through visual media. The empirical chapters take a different theoretical body of literature to demonstrate the extent to which mediation alters human perception. The thesis is informed by research participants who took part in an experimental visual methodology that sought to open up new ways of studying the senses. The empirical chapters cover a consideration of the phasing in and out of attention of equipmental prosthetics for learner divers, a phenomenological study of the reorganisation of the senses underwater, a Bergsonian take on the intersubjective nature of recollection upon encountering material relics at a wreck site. The construction of docile diving bodies are considered, in relation to appropriate ways of moving and thinking about the ocean’s inhabitants, before the final empirical chapter outlines the mediative role of videographic souvenirs, as they polish memories of previous experience and alter relations to place. The thesis concludes by drawing attention to the way in which understandings of underwater space are constructed before, during and after real-time perception of the ocean and its various inhabitants. Consequently, it is noted that underwater experience is both highly subjective and intertextual, being furnished by the associations and atmospheres that each learner diver brings to the encounter and being re-presented to others by means of what each diver takes away.

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Cater, Carl Iain. "Beyond the gaze : the reflexive tourist and the search for embodied experience." Thesis, University of Bristol, 2001. http://hdl.handle.net/1983/180a6371-8b5a-4704-9a64-d642a5bedd44.

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Park, Seunghyun "Brian." "Tourist experiences and word-of-mouth: the mediating effect of memory." Diss., Kansas State University, 2016. http://hdl.handle.net/2097/32809.

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Doctor of Philosophy
Department of Hospitality Management and Dietetics
Rebecca Gould
Chihyung Ok
Offering memorable experiences to customers is an effective marketing strategy in hospitality and tourism. However, the effects of memorable experiences have remained largely unexamined. Two research models were proposed through a literature review to present the antecedents that effectively lead to memorizing travel experiences. Since researchers in customer service management have recently claimed the significance of creating good memories related to consumption experiences, this study developed the discussion on links among the antecedents and memory and hypothesized the sequential relationships among the constructs. Study 1 examined the relationships between antecedents (experience quality, hedonic value, utilitarian value, and satisfaction) and post-experience memory in cruise tourism. Using an online survey, 375 vacationers who traveled on an ocean cruise ship were recruited. Structure Equation Modeling showed that the experience quality of cruise travel consisting of seven experience dimensions had a positive influence on helping memory formation through hedonic value and utilitarian value. The results underscored the critical effect of memory on word-of-mouth. This study documented that hedonic value driven by travel experience quality had a more important role in delivering the effect to memory than utilitarian value. However, in the research model of study 1, satisfaction was not connected to memory. Mediation effect analysis individually tested the partial mediating role of memory in the relationship between hedonic value/utilitarian value/satisfaction and word-of-mouth. Study 2 examined the effects of emotions on memory, particularly the potential moderating effect of arousal on the relationship between valence and memory. This study not only proposed the direct influence of arousal and valence on memory, but also hypothesized the quasi-moderating effect of arousal in amplifying the influence of valence on increasing memory. The results of hierarchical regression analysis using the dataset of 375 samples presented the direct relationships between arousal/valence and memory were shown although the hypothesis regarding the moderating role of arousal was rejected. Two emotional dimensions (arousal and valence) were found to be significant predictors of increased memory quality, but the moderating effect of arousal was not supported. Based on the findings of this study, practical implications for the tourism industry are provided, along with future research ideas.

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Chen, Qian. "An investigation of the role of food tourism in promoting Chinese regions." Thesis, University of Plymouth, 2016. http://hdl.handle.net/10026.1/4872.

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Food tourism is an activity that can be promoted by destination marketers. The aims of this research are to provide a holistic examination of domestic tourists’ food experience in China, and to evaluate the potential of food tourism in promoting Chinese regions from the demand side. It has four specific research objectives, including (1) examining the food experience of domestic tourists at three different travel stages in China, (2) assessing the relationships between the food experience of tourists and their demographic profiles, (3) developing a structural model addressing the potential relationships between tourists’ food experience and loyalty intentions toward Chinese destinations, and (4) providing recommendations for marketers to achieve successful destination promotion through food tourism. In order to achieve the research aims and objectives, with the development of a structural theoretical model, a quantitative research design was employed in the study. Data was specifically collected from a sample of 1702 domestic tourists at ten representative destinations in Mainland China. The findings of this study revealed that: firstly, food is, overall, of great significance to Chinese domestic tourists; however, it plays a varying role in domestic tourists’ experiences at different travel stages in China. Secondly, demographic factors such as gender and age have influences on the food experience of Chinese domestic tourists, while educational level has been revealed to be of little influence. Thirdly, tourists’ food satisfaction and food-related behavioural intentions were in direct and positive correlation to tourists’ destination loyalty intentions. The findings highlighted the contribution of local food at a destination level in the context of China, and signified the great potential for destinations to utilise food tourism to attract and retain tourists. Moreover, given the interrelationships shown between the underlying factors of tourists’ food experience and tourists’ destination loyalty intentions, it is noted that tourists’ food experience is a complex multi-phase model among which different phases interrelate with each other exerting an influence on tourists’ loyalty intentions to specific destinations in China. Lastly, based on these findings, both theoretical and practical implications were derived. In particular, practical recommendations have been provided to marketers on how to effectively utilise food tourism to achieve successful destination promotion in China.

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Al-Maaitah, Hadeel Mahmoud Khaleel. "An investigation of the acquisition and experience of medical tourism : the case of Jordan." Thesis, University of Exeter, 2016. http://hdl.handle.net/10871/26194.

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The purpose of this study is to investigate medical tourism in Jordan through the international patients‘ perspective. The aim is to contribute to a better understanding of international patients‘ consumption behaviour to seek medical treatment, and while at the destination. And also to better understand the medical tourists‘ perceptions of quality of healthcare services. This research was designed to facilitate the identification of the characteristics of medical tourists, their visit, their sources of information and the main pull/push factors influencing their decision to travel. Moreover, it was designed to identify the level of satisfaction held by medical tourists towards their patient experience and their satisfaction predictors, by translating, adapting and validating a patient-centred quality of care instrument and assessing its psychometric properties amongst them. This research used a mixed-methods case study approach. It was conducted in 7 private hospitals with a primary quantitative research method through 302 interviewer-administered questionnaires and descriptive quantitative statistics, Mann-Whitney U Non-Parametric Significance Tests, Principal Component Analysis (PCA) and Factor Analysis. As a complement, qualitative research through 20 semi-structured interviews and content analysis was conducted in order to provide further insights into this area of research. The findings suggest that word-of-mouth recommendations and reputation have the utmost role in informing international patients of healthcare options in Jordan. Furthermore, recommendations from family and friends are the second most important after availability of specialized treatments in influencing the 3 international patients‘ decision to seek international healthcare. Moreover, significant differences in these terms exist between first and repeat visitors, which hold important implications for tourism marketers. Further marketing implications also exist as most patients shift in the type of activities they and their companions undertake after the main treatment period is completed. In terms of satisfaction, Factor Analysis suggest that medical tourists satisfaction of quality of services in Jordan‘s hospitals is based on six predictors including nutritional care, nursing care, physician care, room atmosphere, the procedure for incoming patients and other hospital services. Both quantitative and qualitative analyses show that medical tourists are satisfied with the quality of health care services rendered to them. However, minor areas show less satisfaction. The findings raise issues regarding the recruitment of non-Arab speaking nurses. Drawing together these findings presents implications for medical tourism management, international healthcare marketing, policy-making, and continuous improvement of the services they provide.

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Dreyer, Adriana. "Tourist perceptions of the Klein Karoo National Arts Festival's corporate brand / A. Dreyer." Thesis, North-West University, 2010. http://hdl.handle.net/10394/4352.

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Alexander, Zoë. "The international volunteer experience in South Africa : an investigation into the impact on the tourist." Thesis, Bucks New University, 2012. http://bucks.collections.crest.ac.uk/9994/.

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This thesis explores the impact of volunteer tourism on the international tourist engaging in volunteer work in South Africa. A staged methodological design is adopted in this research. The first stage provides conceptual clarification of the term volunteer tourism, using grounded theory. Then a quasi-experimental study was carried out to collect data from volunteer tourists undertaking community and wildlife (including conservation) projects in South Africa. It consists of a standardised web-based personality inventory (IPIP-NEO) completed prior to, post, and one to two years following the volunteer vacation to measure personality changes in 15 core traits. A control group was used to enhance the validity of the scientific method. Thereafter, personal interviews were conducted to gain insight into the volunteering experience and any resulting changes in the volunteers’ day-to-day lives. This study’s findings point to significant changes in seven traits; some of these traits have not been previously identified by the literature and therefore broaden our understanding of the impact on the tourist. Additionally, while confirming some of the changes found in other studies, the findings of this study also point to some significant contrasts. Many of the changes identified were evident in the volunteer’s daily lives through their ‘personal circumstances’, ‘behaviour’, ‘emotions’, ‘confidence’, ‘values’, ‘knowledge or skills’ and ‘attitudes’. The experiences which the volunteers attributed to their changes were: active, involved, responsible, participatory, immersive and interactive, and whether they met volunteers’ expectations; influenced by: age, gender, project type and length of stay. The findings address a number of shortcomings in the volunteer tourism literature by providing statistical evidence of change; a better understanding of how change appears in participants’ everyday lives; and identifies some additional elements that influence change in the visitor, adding to knowledge of Engagement Theory. These findings can therefore contribute theoretically; and practically to tourism marketing, program design and volunteer satisfaction.

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Gonçalves, Maria Alexandra Patrocínio Rodrigues. "A cultura material, a musealização e o turismo." Doctoral thesis, Universidade de Évora, 2012. http://hdl.handle.net/10174/14934.

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A discussão sobre os museus e o turismo parte da noção que existem novos paradigmas emergentes na sociedade, aos quais o museu não pode permanecer indiferente. Os trabalhos de investigação mais recentes revelam que o turista da pós-modernidade valoriza e procura nos destinos que visita aspectos como: interactividade, autenticidade, experiências multissensoriais e envolvimento emocional nos locais que visita. A pergunta principal é: Estarão os museus e os seus profissionais a ir ao encontro das expectativas e das necessidades destes visitantes? Quais são as determinantes principais da experiência turística nos museus? Mesmo em organizações não-lucrativas, como é o caso dos museus, é necessária a adopção de um pensamento estratégico que contribua para a sua aproximação e resposta a diferentes públicos, mas também a uma cooperação entre os profissionais dos museus e do turismo. As exigências da sociedade pós-moderna têm ditado uma nova forma de estar dos indivíduos. Propõem-se por isso novas orientações para o tempo de lazer que dêem resposta a uma experiência de visita que possa corresponder à realização de quatro funções essenciais: Educação, Entretenimento, Emoção e Experimentação (4 E’s da experiência museológica); ABSTRACT: The discussion about museums and tourism starts from the notion that there are new emergent paradigms in our society to which museums cannot stay indifferent. Tourism and the tourist activity use the exclusivity and the singularity of places as main attraction poles of the destinations. Recent research shows that the post-modern tourist value and demands aspects such as: interactivity, authenticity, multi-sensorial experiences and emotional engagement at the places they visit. The main question is: Are there museums and their professionals answering to the visitor expectations and needs? Which are the main determinants of the touristic experience at the museum? Even at those non-profit organizations – such as museums- it is necessary to adopt a strategic thinking that enables the approach and answers to the different types of publics, but also the cooperation between museum and tourism professionals. Today the post-modern society evidences new ways of living. That is why we need new perspectives for leisure time, new ways of offering a visitor experience that answers four main dimensions: Education, Entertainment, Emotion and Experimentation (the 4 E’s of the museological experience).

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Duan, Yichen. "Conceptualizing Contemporary Chinese Domestic Wine Tourism: From Product-level to Culture-related Values and its Effect on Winery Visitation." Thesis, Griffith University, 2019. http://hdl.handle.net/10072/388160.

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Wine tourism is the dynamic interaction of the wine, tourism, and hospitality sectors. In China, wine tourism is an emerging phenomenon that has gained popularity in recent years. Predominant studies have focused on Western nations and little information is known about the Chinese market and its wine tourists’ travelling motivations. This study addresses three research questions (RQ) about (1) the product offering, (2) the tourist experience in this market, and (3) the Chinese culture-related values as motivation—and their impacts on wine tourists’ attitude towards wine tourism. Findings of an exploratory study used 3 phases to answer these questions. Phase 1: A netnography approach was used to respond to RQ 1 and 2 by combining product-level theory (PLT) and the experience economy model (4Es). Results revealed that, from the supply side, the Chinese wine tourism industry has mainly offered products at core, basic, and expected levels, even though issues and insufficient product offerings do exist at each level. From the demand side, the basic needs of customers can be meet. However, meeting only three levels has limited the potential development of this industry. The core product needed more customer involvement, as well as enrichment of the augmented product, to best position the wine destinations: enhancing educational, entertainment, and escapist experiences would benefit the whole experience and would increase future loyalty. Furthermore, the resulting proposed theoretical framework has identified the status of China’s wine tourism market as situated in the infancy stage. Phase 2: Semi-structured interviews were undertaken in response to step one in RQ 3. “Xiao-Zi” (小资in Mandarin), or Chinese lifestyle/value, is central to this investigation. The findings show that Xiao-Zi is not just a reflection of existing lifestyles/value, but is a resource and a social-psychological motivation for wine tourists to participate in wine tourism. This study has identified the dimensionality of Xiao-Zi, revealing it to be a manifestation of the individualism that is currently growing in contemporary China—which was historically known for its collectivist nature. The analytic frames of Xiao-Zi motivations in wine tourism build on Brewer and Gardner’s (1996) three-level perspective of self. The levels of identities are concerned with individuals’ experiences. Through a Xiao-Zi lifestyle, consumption has intensified this identity into three levels: personal identity cognition, interpersonal comparison, and group-level appraisal. Phase 3: Questionnaires founded on the theory of planned behaviour (TPB) were used to respond to step two in RQ 3. The dimensionality of the culture-related values was identified. These are F1-Health and Beauty, F2-Positive Mood, F3-Xiao-Zi Manifestation, F4-Xiao-Zi Feeling, and F5-Face. The positive relationships between these values (F1, F3, F4, and F5) and attitude, and intention towards wine tourism were confirmed. The health and beauty value (F1) remains the most powerful predictor to attitude; attitude was confirmed as the most significant predictor to intention. The moderating effect of gender was also tested. Gender has a moderating effect on attitudes towards wine tourism in relation to Factors 4 and 5. This reflects (1) that Chinese people are becoming old before they have obtained wealth: understandably, health consciousness dominates the main values associated with wine, (2) that China is a masculine society: men crave release from their work tension more than women do, and (3) that the face culture is still the most publicized value when Chinese think of wine, as it is commonly associated with deeper relationships through social interaction. The study makes several important contributions. (1) It empirically tested the validity of Kotler’s (2016) five-level product theory, which confirmed the framework’s suitability and enriched its content. (2) It extended the application of the experience economy in the context of Chinese wine tourism. China’s unique culture/cultural contexts greatly enriched the theory. (3) It innovatively integrated the product level theory and the experience economy model and used these to analyse a newly emerged phenomenon, wine tourism in China, which turns out to be highly appropriate. (4) According to the researcher’s best knowledge, this study is the first of its kind to have provided an in-depth understanding of Xiao-Zi, and then to have identified its dimensionality of Xiao-Zi. (5) The study also developed measurement scales for Xiao-Zi, for further quantitative study. (6) The researcher added Xiao-Zi to the wine tourism and to the general tourism contexts, as the relationship between Xiao-Zi and travel has received no empirical attention. (7) Culture-related values have been confirmed as essential factors influencing individual attitudes towards wine tourism. (8) A mixed-method for RQ 3 has provided a comprehensive understanding of the cultural values which has benefitted wine tourism and which, at the same time, has contributed to the existing literature by enriching the picture of Chinese wine tourism.
Thesis (PhD Doctorate)
Doctor of Philosophy (PhD)
Dept Tourism, Sport & Hot Mgmt
Griffith Business School
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Selby, Martin. "People, place and consumption : conceptualising and researching urban tourist experience, with particular reference to Cardiff, Wales." Thesis, Cardiff Metropolitan University, 2000. http://hdl.handle.net/10369/5916.

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The thesis addresses ways of both conceptualising and researching the experience of urban tourists. A framework for conceptualising urban tourist experience is developed, and an experiential methodology is applied to Cardiff, the capital of Wales. A range of theoretical contributions and research is reviewed, drawing upon tourism, marketing, and geographical perspectives. It is argued that whilst dominant epistemologies are incapable of an adequate conceptualisation of urban tourist experience, important insights are provided by three different areas of literature. Substantive contributions from within the tourism and marketing literature include the application of service quality models to urban tourism, and the conceptualisation and measurement of place images according to the different stages of the consumer decision-making process. Cultural studies offers a more sophisticated conceptualisation of place image, enabling tourism representations and landscapes to be read as cultural texts. An understanding of place consumers, and the concept of place is provided by a humanistic perspective, drawing upon the work of phenomenologist Alfred Schutz. The experiential framework enables the design of an exploratory methodology. Combining qualitative and quantitative techniques, the methodology is applied to urban tourism in the city of Cardiff. The results reveal interesting discrepancies between the first-hand experiences of tourists, and images of Cardiff from outside. The application of factor analysis enables groups of consumers with particular images and experiences to be identified, along with particularly salient representations or experiences of the urban landscape. The results are discussed in the context of theoretical, methodological, and tourism policy implications.

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Chen, Chien-Heng, and 陳劍恒. "An Tourist Scheduling System with Creating Tourism Experience." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/99352533813122944467.

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碩士
中原大學
資訊管理研究所
96
In Taiwan, we have many commercial websites designated for tourist purpose. Even though those websites are now major sales channels for tourist product in our country, most of them provide only simply tourist information or standard suites of journey. Although there are more than 80% of Taiwanese tourists are now self-service travelers, for these self-service travelers, those tourist websites could neither help them scheduling their own tours nor improve their intention to tour. According to the researches of Holbrook & Hirshman(1982), Boulding(1956), Phelps(1986) and Chou Yen(2003). When user search and browse tourist information, they will more understand and interest of the touring spots and encourage their intention to take the tour in the future. This study believed that if we can increase tourists’ experience and make them feel fun through making their own touring schedule, the increase of tourists’ system experience will create their intention to tour via increasing their touring experience. In this study, participants were divided into 3 groups: A. Reading a suite of tourist schedule then browse the tourist information on the website. B. Browse the tourist information on the website then use the scheduling function to arrange their schedules. C. Browse the tourist information on the website, use the scheduling function and generate a customized tourist guide for their own schedules. The result of the study shows that: 1. The System Experience did influence the Touring Experience and the Touring Experience then influence the tourists’ Intention to Tour. 2. By using our tourist scheduling function, those tourists do have a better System Experience, and that will improve their Touring Experience then improve their Intention to Tour.

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Lu, Pei-Husn, and 呂佩勳. "Exploring Tourist Experience and Well-being in Health Tourism." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/9t4qex.

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博士
國立臺灣師範大學
人類發展與家庭學系
97
This research examines the impact of tourists’ experience in health tourism – including hot spring and SPA-on their sense of well-being. It also takes into consideration two segmentation factors- personality traits and health-promotion lifestyle. This research consists of two parts: the subject of part one is tourists, which includes 519 effective questionnaires; and the subject of part two is professionals, which includes 28 effective questionnaires. In the first part, two methods are employed to analyze tourists’ experiences. First, this research uses hierarchical regression to prove that personality traits and health-promotion lifestyle play moderating role in establishing the relationship between tourist experience in health tourism and their sense of well-being. It further shows that personality traits and health-promotion lifestyle have impact on tourists’ sense of well-being by the mediation of their experience in health tourism. Secondly, it applies SEM (Structural Equation Modeling) model to analyze the cause-effect relationship between above four constructs. In the second part, this research employs DEMATEL (Decision Making Trail and Evaluation Laboratory) method to understand the degree of influence between these constructs, the relevance of influence between them, and their network relation map. This research concludes that tourists’ personality traits affect their health-promotion lifestyle, influence their experience in health tourism, also affects their sense of well-being after the trip. In order to enhance tourists’ sense of well-being, this research recommends that one should first understand tourists’ personality traits and health-promotion lifestyle when developing appropriate marketing strategies.

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Shao-YingYang and 楊紹英. "Exploring the Service Experience of Cultural Tourist in Craft-based Cultural Tourism: Perspective from Co-Creation Tourism Experience." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/8n453q.

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碩士
國立成功大學
創意產業設計研究所
105
Demand for more participative and interactive experiences has become more and more important in tourism because what tourism providers really intend to sell to their customers are those ‘experiences’. However, the criticism of serial reproduction in tourism experience has been criticized. The concept of co-creation is now widely and variously adopted by tourism scholars in the idea of tourism experience, though in fact there is few co-creation empirical research. Thus, the purpose of this study is to explore the co-creation tourism experience in the service experience of cultural tourist for cultural tourism from both the organization and customer perspective in traditional craft industry by proposing the propositions and conceptual framework which are conducted through empirical case studies. A qualitative approach enables this study to gain deeper insight into how tourism experience and co-creation are connected to each other, and how a better connection could help improve the customer experience in the experience gap. As for the case studies, Shoyeido Incense and Marumasu-Nishimuraya are chosen as examples for this study. Both of them provide cultural tourism experience, and they are well known for their long history and hospitality in customer service. Data collection involved in-depth interviews as well as participant observation: service providers are interviewed for entrepreneurial behavior, and cultural tourists are interviewed for participation activities. The study aims to provide a strategy guideline for the service provider of traditional craft industry to develop the co-creation tourism experience. The idea of co-creation tourism experience is related to not only the influencers among physical, social and organizational provided by the service provider, but also cultural tourist’s physical and mental reaction while interacting with the surroundings. Moreover, the understanding of co-creation should include the analysis of the interaction between these two aspects. After analyzing the case study, the study finds out that (1) hospitality and passion of the front staff, (2) cultural authenticity, (3) innovative thinking of the entrepreneur and (4) the user-friendly design on the tangible and intangible service could enhance the overall co-creation tourism experience and result in a memorable service experience on the craft-based cultural tourism.

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Ma, Yue. "Co-creation and tourism : Chinese tourist experience at Port Arthur Historic Site." Thesis, 2019. https://eprints.utas.edu.au/33959/1/Ma_whole_thesis.pdf.

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The general aim of this thesis was to seek alternative approaches to understand tourism experiences while profound changes are seen in societies. A review of the literature identified that the co-creation approach to tourism experiences has received considerable attention, from both tourists’ and operators’ perspectives. However, gaps remain in current knowledge. How tourism experiences are created has not been fully considered within current theoretical frameworks. Existing theories related to the co-creation of tourism experiences neither adequately explain the process of mediated experiences, nor provide consideration of the distractions that can interfere with tourism experiences. There is also a need to develop a more comprehensive understanding of how socio-cultural background of tourists shape and influence the creation of tourism experiences. There is perhaps no better example to do this than to study outbound Chinese tourist experiences, because as has been documented, the past four decades have seen enormous changes taking place in China. Academic research into the tourism experience and co-creation has not captured these changing and diverse economic, social and political circumstances. The review found stereotypes, over-generalisation and over-simplification in the literature on Chinese culture and tourists’ behaviour and experiences. On the other hand, the profound and rapid changes that this culture has undergone has exposed weaknesses in traditional theoretical concepts and generalisations which are unable to explain Chinese tourists’ experiences. To achieve the research aim, this thesis specifically examined tourism experiences based on Chinese tourists visiting Port Arthur Historic Site, Tasmania, Australia. The fieldwork undertaken for this research took place between December 2016 to February 2017. Semi-structured interviews facilitated by participant observation were the main methods of data collection. Reflecting on the fieldwork that were marked by multiple challenges, particularly, but not exclusively on the limited time of Chinese travellers in Tasmania; this thesis contributes to tourism methodology by critically assessing the potential use of a Chinese social media app - WeChat for qualitative data collection. It critically discusses the advantages, limitations and concerns of using WeChat as a data collection method. The data resulting from these methods were used to build understanding of how Chinese tourism experiences are created and what factors affect the creation process. Drawing upon the findings, this thesis sheds light on the impact that significant changes undergoing in China have had upon the experiences of Chinese tourists when they travel to the Port Arthur Historic Site. The results illustrate that distractions and mediators influence the joint creation of Chinese tourists’ experiences. Within the discussion of distractions, ‘tourist anxiety’, a neglected concept, was highlighted as a lens through which to view the outcomes of social, economic and political changes that impact on tourism experiences. The data also summarised three characteristics of Chinese tourists. They are semi-independent as well as heterogeneous, and their experiences are mediated, which form the co-creative Chinese tourists. The findings provide an enhanced and holistic understanding of the co-creation of tourism experiences, highlighting the socio-cultural changes that have taken place in a society. This thesis argues that both mediators and distractions are joint creators of tourism experiences – contribute to the co-created experiences. Building on this conceptual understanding, a framework of the creation of tourism experiences that considers mediators, distractions and socio-cultural background of tourists is developed. This may be used as a planning tool by tourism operators and destinations to guide the strategic design and provision of tourism experiences.

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Lo, Hsiao-Ting, and 羅筱婷. "A Study of The Consumer Behavior and Tourist Experience for Tourism Factory." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/94773356722334820908.

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碩士
國立高雄餐旅大學
旅遊管理研究所在職專班
103
Following the increasing of living quality and knowledge standard, and starting the implementation of two-day-off weekend. The leisure activity is changing from the entertaining activity to the knowledgeable and experience activity. Furthermore, the government is trying to lead the traditional manufacturing industry to make the business transformation. Because of that, the amount of the tourism factories is getting higher and higher. The purpose of this study was to explore tourists visiting the tourist factory of behavior and the importance and satisfaction of experiential marketing, study mode purposive sampling and tourists visited tourist factory for the study questionnaire, a total of 246 valid questionnaires were collected samples, according to survey respondents had a subject results, using descriptive analysis, t-test, one-way anova, reliability and validity analysis, important performance analysis data analysis process. According to this research, there are 119 tourism factories which are passing through the assessment from the Ministry of Economic Affairs of the Republic of China to be divided for the food industry. We divide them to the Cakes and Pastries Industry, the Organic Agricultural Products Industry, Canning Industry and Meat Products Industry, the total amount is 48 industries. Most of them are located on the northern areas and midland. In contrast with that, the amount of the tourism factories in southern and eastern areas is less. Tourists visiting the tourist factory, for experiential marketing importance of sensory experience (average value4.43) and satisfaction (average value3.93) with "environment clean, dynamic lines and smooth" as the highest, whereby to understand visitors for tourism factory the degree of attention and satisfaction for this item. After finishing the investigation, we found that the consumers focus on their own satisfaction. The proprietors should maintain the environment and facilities are in the steady quality. In some activities in the tourism industries, the proprietors need to provide the professional training for the narrators, and the consumers will have a specialized, lively and deeply commentary. In the DIY experience activities, the proprietors need to divide the experience ways into the different levels. Besides, some consumers are focus on the realistic experience. The proprietors can design the different experience program from the multimedia interaction and whole impressions about the tourism industries, for example, using the Facebook to share information to other people or the elegant package for the souvenir. At last, the mental experience for the consumers is also important. Because of the consumers’ preference, the quality and variety about the activity contents will affect the consumers’ mind straight. The proprietors also have to emphasize some cultural stories and manufacturing for the industries. The consumers will understand the industries, products and local culture deeply through the experience and educate way to acknowledge that the culture must be saved.

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XIE, Shui-Fu, and 謝水福. "The Relationship Between Tourists Media Marketing,Tourist Experience and Tourist Satisfaction - A Case Study of Kaohsiung Zuoing Wannian Season." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/66068127389000021006.

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碩士
國立高雄應用科技大學
商務經營研究所
98
Since the year 2001, Kaohsiung City Government has issued a policy to promote “local distinctive activities.” Tzuoing District Administration in association with local temples assisted in organizing Wannian Season, an event with local distinctiveness in November 2008. During the festival was held in November, the number of tourists totaled over one million, bringing the area business opportunities and profits. This research aims at understanding the relationship between tourist experience and media marketing of Zuoing Wannian Season, which was organized by Kaohsiung City Government and local district administration along with non-government forces. The research can serve as a reference for Kaohsiung City Government in city tourism media marketing or activity organization. Based on Experiential Marketing, the research studies how the tourists of Zuoing Wannian Season value the various elements in marketing and analyses how much the tourists emphasize tourist media, tourist experience and tourist satisfaction. The participants are the tourists of Zuoing Wannian Season. One thousand questionnaires were distributed randomly. 863 questionnaires were collected, 634 of which were valid with 63.4% response rate. This research adopts Descriptive Statistics Analysis, One-way of Analysis of Variance, Canonical Correlation Analysis, Regression Analysis, and T-test, and finds that: 1.Tourists with different Socio-economic backgrounds hold different views toward media marketing. 2.Different types of media marketing induce different tourist opinions. 3.Different tourist experiences are related to tourist satisfaction.

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Fernandes, Duarte. "Mobile impact on Portuguese millennials tourist experience." Master's thesis, 2019. http://hdl.handle.net/10400.26/31764.

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It is widely recognised in the literature that all the steps of the tourism journey, from inspiration to the post-travel phase, are being influenced by mobile technologies. The characteristics of mobile and its several Apps have revolutionised how tourists plan, experience and share feedback on their trip. Due to the fact that millennials are very comfortable with technology and devices, this research explores how Portuguese millennials use their mobile Apps before, during and after their trip. Data were obtained through an online survey and analysed by means of a descriptive technique, resulting in 342 valid questionnaires. The main results indicate that, in the pre-trip stage, Portuguese millennials search with a mobile device, however, when the final booking process occurs, they opt for their personal computers. Further in the following phase, this generation uses mobile Apps known already from home such as Google Maps or Uber and they are not interested in the ones provided by local tourism organizations. In the last stage, re-experiencing the destination does not change how an App is used when compared to first-time visitors. Lastly, in terms of privacy and security, they seem to not have confidence in any type of organization when entering personal information and are not able to discern between public, private or public-private companies from a data transference standpoint.
N/A

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Huang, Watsai-Tsai, and 黄哇采. "Experience on Hospitality Design of Tourist Hotel." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/qxx6x7.

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碩士
國立臺北科技大學
創新設計研究所
101
According to the conclusions Although all regions face different competitive envi- ronment, customer hospitality design experience, six factors of uncertainties,trends, experience value, brand value, a sense of wonder and customer worship is also looking forward to hoteliers, designers in the planning process into the hospitality design projects, so that customers expect more and again consumer willingness to adhere to, and fully improve the value of tourist hotel services. Research hospitali- ty design interpretation: through service by with the customers both tangible and intangible communication process to achieve customer satisfaction. When everything right, is the hotel the best attitude. The experiences of 「Hospitality Design」have very important position on tourism hotel industry. This study is major in qualitative research method which I frame the interview scheme according to bibliography theory and observe. To conduct the study analysis into 3 phrases(1) to design 100 questionnaires (2) the case stud- y analysis for tourism hotels and (3) interview 10 hotel owners or experts, design- ers and customers. This study assumes the 「Hospitality Design」can enhance the service value of the tourist hotels and explore the fundamental elements of the concept of 「Hospitality Design」to discuss the concept of the fundamental elements by the correlation of tourist hotels and customer experiences. In conclusions, all regions face different competitive environments, but customers have the same expecting with them on hospitality design experience, six factors of uncertainties, trends, experience value, brand value, a sense of wonder and customer worship is also looking forward to hoteliers, designers in the planning process into the hospitality design projects, so that customers expect more and again consumer willingness to adhere to, and fully enhance the value of tourist hotel services. Research "hospitality design interpretation: through service by with the customers both tangible and intangible communication process to achieve customer satisfaction, when everything is right, the hotel the best attitude.

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HSU, Chiao-Yu, and 許巧瑜. "A study of tourist experience in Venetian Carnival." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/49447251647557234252.

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碩士
國立臺灣師範大學
歐洲文化與觀光研究所
100
Festival tourism is one of the mainstream cultural tourism forms today. Taking the Venetian festival for the study, this paper aims to analyze systematically different experience types in this festival. To understand （1）the experience types provided by festival and city, （2）experience types and differences received by tourists, （3）author’s self reflexions of experience and to consider the specialty of this festival and feelings of tourists, the qualitative case-study method will be adapted. The research data will include the first-hand material （in-depth/semi-structure interviews held with 10 qualified Taiwanese interviewees and participant observations） and the second-hand material （brochures, websites, photos, travel writings）. The collected data will use the narrative analysis and the photo-based analysis and proceed with the structure of Pine II and Gilmore’s four realms of experiences to explain and understand the entertainment, education, esthetic and escapist experiences in Venetian carnival. The experience origin – motivation and the experience extension – souvenirs will be included in order to a full view of experience analysis. In this paper, the author realizes the Venetian carnival is entertainment directed. It is a festival of highly entertainment, esthetics, escapist and medium education experience. It can satisfy tourists’ novelty need and meets Pine II and Gilmore’s sweet spot to provide compounded experiences. As a result, festivals held in Taiwan should meet the local specialty/humanity and provide compounded experiences. But on the other hand, the author also finds, the actual Taiwanese festival environment cannot be compared to the Venetian carnival. It can only be taken for reference for Taiwanese future international festivals.

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LEE, YIN-CHUNG, and 李胤宗. "A Study of the Tourist Attraction and Experience Value of the Lieyu Tourist Trail—Tourists Who Rent Electric Motors as an Example." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/12878880170005411686.

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碩士
銘傳大學
觀光事業學系碩士在職專班
105
The purpose of the study is to explore the relationship between the attraction and experience value of the sightseeing routes in Leiyu Township. The related information of tourists was collected by questionnaires, and analyzed by reliability analysis, factor analysis, descriptive statistics,T test, single factor multivariate variance analysis, and Pearson correlated analysis. According to the research, the sex of the tourists, the places of their residence, the age, the education level, the occupational status, the average income of the family, and the frequency of taking motorcycle obviously show great difference in the attraction of the sightseeing routes. Among the attraction of the tourists sightseeing routes, the natural ecology and historical culture are higher than any others. The experience value of the sightseeing route has the highest correlation with excellence and efficiency. In addition, there is a correlation between the attraction of the sightseeing routes and the value of the experience. The correlation between the natural ecology and the efficiency is the highest. To enhance women's interest in the tourist routes, the addition of some colorful signs and creative design. The design of landscape facilities in natural ecology needs a more consideration for the young to attract them. For attracting female visitors to visit again, having more decoration and paintings are needed. According to the research, the young feel less interesting value to the sightseeing routes. It is advisable to add some signs on the sightseeing routes that can attract the attention of young people, or to add some cartoon shapes or interesting billboards related to the attraction spots. As for the routes of natural ecology, constructing the convenient and safe roads and shelter facilities around the seashore are also urgent priorities. It’s essential for the local government to avoid interfering with the living environment of migratory birds when promoting the qualities of traveling.

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LO, CHING YU, and 羅晴郁. "The Recreation Experience and Tourist experiences of Hakka 12 festivals:An Example of Shoudung Festival." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/94070419898849021322.

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碩士
國立聯合大學
經濟與社會研究所
99
Marketing experience is an important trend to enter Individual economy,Council for Hakka Affairs， Executive Yuan held shoudung Festival activities in order to let the youngsters and other ethnics experience the traditional and interests of Hakka Culture. Compare with Tung Flower Festival and Shoudung Festival the tourist of satisfactory, benefits and research, none of the experts are doing research in this field, the research is to research on the satisfies, affectives of the Shoudung Festival from the tourist. This research is according to the five sense theories, we select Taoyuan, Hsinchu and Miaoli as our research range, we did 260 questionnaire,249 questionnaires are back and valid able, and then we use quantification research to the tourist in Miaoli shoudung Festival. We use structural questionnaire as a research tool. We placed the motivations, backgrounds, experiences and satisfactions in to a statistical table in order to verify the research. We confrom the data analysis by duplicate regression analysis, multiple choice analyses etc.Above all are our conclusions. 1. Different backgrounds of the visitors have different thoughts about and Hakka 12 festivals of shoudung Festival. What kinds of different backgrounds? Like different ages, marriages, occupations, languages。 2. Different tourists have different experiences of activies. 3. Different tourists backgrounds have different satisfies of the scenery. 4. Playing satisfies and experiences are related to this research, like sensorial experience, actions experience, relations experience. Three satisfactory are highly enough to explain the variations to the tourist satisfaction degree of 57.4 percentage. According to the conclusion, we have some suggestions towards the government and educational department to use as a reference in the future for research. Key words：Shoudung Festival，Festival activity，Recreation experience，Satisfaction

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Afonso, Ana Filipa do Amparo Leitão. "How can tourist experience and perceive authenticity impact behavioral intentions and perceived value by tourist?" Master's thesis, 2019. http://hdl.handle.net/10071/19030.

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Playing a major role in the Portuguese economy, tourism is not only a relevant segment for Portugal but also for the city of Lisbon, being Lisbon’s the major export sector. In the life of “alfacinhas” (name called to people from Lisbon), tourism represents more than an economical tool, it’s a booster of construction, rehabilitation, culture activities, attraction of national and international events, business deals, students and even new residents. Lisbon’s weather, cuisine and uniqueness are just some of the features that attract and spark interest in its potential future/previous visitors. Focusing on tourism marketing, the main objectives of this dissertation are to understand how the perception of the destination’s authenticity and the experience lived during the visit, by the tourist, can influence and determine tourists’ emotional states and how these emotional states can impact the behavioral intentions, after the visit, and the Lisbon’s perceive value. This thematic proves important, both from a theoretical and practical viewpoint since tourism, nowadays, is a trend topic and brings so many benefits for the city of Lisbon and to Portugal, in a global way. In order to raise future tourists and the level of satisfaction of the current ones, this dissertation is relevant for the marketing standpoint to realize what to improve and how to improve it.
Desempenhando um papel importante na economia portuguesa, o turismo não é apenas um segmento relevante para Portugal, mas também para a cidade de Lisboa, sendo o principal setor de exportação de Lisboa. Na vida dos “alfacinhas”, o turismo representa mais do que um mecanismo económico, é um impulsionador da construção, reabilitação, atividades culturais, eventos nacionais e internacionais, negócios e empreendedores, estudantes e até novos moradores. O clima, a culinária e a singularidade da cidade de Lisboa são apenas algumas das características que atraem e estimulam o interesse de potenciais e antigos visitantes. Focando-se no marketing turístico, os principais objetivos desta dissertação são entender como a perceção da autenticidade do destino e a experiência vivida durante a visita, pelo turista, podem influenciar e determinar o seus estados emocionais e como esses estados emocionais podem impactar as intenções comportamentais, após a visita, e o valor percebido de Lisboa. Esta temática releva grande importância, tanto do ponto de vista teórico como prático, já que o turismo, atualmente, é um tópico que está na ‘moda’ e traz inúmeros benefícios para a cidade de Lisboa e Portugal, de uma forma global. De modo a aumentar os futuros turistas e o nível de satisfação dos atuais, esta dissertação é relevante na perspetiva do marketing, para entender o que melhorar e como melhorar.

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Wu, Chun Lin, and 巫郡綾. "The Types of Taiwan B&B Tourist Experience." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/42934832451331255140.

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碩士
嶺東科技大學
觀光與休閒管理研究所
98
Tourists’ motives for choosing B&B are not only to expose themselves to an environment different from their daily life but also to experience the unique and local characteristic.Thus, the main purpose of this study is to discuss the B&B’s service types in Taiwan middle area from B&B providers and B&B tourists’ participation degree of experience activities. Refering to the concept of Experience Economy that there are fore, including entertainment, educational, escapist, and aesthetic, Experience types, this study divides the experience service B&B’s providers offer into 16 experience products through Convenience Sampling to sample 21 B&B from 538 legal B&B in Taiwan middle area and carrying on the questionnaire survey to the B&B’s tourists. Using Factor Analysis, T test, and Regression analysis, B&Bs’ experience products in Taiwan middle area is divided into two parts, “operate experience” and “sight experience” according to 332 effective questionnaires. Besides, this study finds that tourists get different “experience content” because of their different “degree of participating” in B&B experience activities.Tourists’ background characteristic and accommodation form also afect how they participate in the activities.The correlation coefficient, r, of the Regression analysis is about 0.534. The study finds that tourists paticipate in and are content with natural countryside landscape experience most. It suggests Taiwan B&B providers integrate local culture, industry, and natural resources into their B&Bs to enrich the experience activities.

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Chou, Yu-Li, and 周由莉. "The Influence of the Tourist Experience and Tourism Image on Loyalty of the B&;B Tourists in Hualien and Taitung Regions." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/c67cgz.

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碩士
景文科技大學
觀光與餐旅管理研究所
100
The purpose of this study is to explore the influence of the tourist experience and tourism image on loyalty of the B&;B tourists in Hualien and Taitung regions. A total of 500 tourists who visited B&;Bs from January 15st to March 31th 2012 were asked to filled out the questionnaires. Finally, there are 402 usable samples. The adopted statistical methods included descriptive statistics, t-test, one-way ANOVA, Pearson product-moment correlation and structural equation method. The conclusions are as follows: 1.Tourists scored the highest on loyalty, followed by tourism image and tourists experience. Tourists concerned sensory experience among experience dimensions the most; environmental image among tourism image dimensions the most and repurchase intentions among tourist loyalty dimensions the most. 2.There were significant differences in tourist experience among tourists with different gender, marital status, age, educational level, profession, average yearly income, traveling frequency, accompanying person, residence, selection reason. In addition, there were significant differences in tourism image among tourists with different gender, educational level, average yearly income, traveling frequency, and times of living in B&;B. 3.Results showed that tourist experience positively influenced tourism image; that tourism image positively influenced loyalty; and that tourist experience positively influenced loyalty. 4.Tourism image played an intermediary role in the relatioship between tourist experience and loyalty.

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Kuo, Li-Fen, and 郭麗芬. "The impact of experience service characteristics of a tourist factory on students’ field trip experiences." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/63853358756755740620.

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碩士
亞洲大學
休閒與遊憩管理學系碩士在職專班
102
The purpose of this study is to investigate whether students’ field trip experiences at a tourist factory can help promote their cognitive, affective and skills development identified as critical teaching objectives. There are three aspects of service characteristics associated with the tourist factory: novelty, fun and significance. Using confirmatory analysis and structural analysis, the study examined whether these three types of service characteristics were related to enhanced participation motivation and behaviors, and ultimately linked to improved cognitive (perceived values), affective (satisfaction), and skills (learning) development. The research subjects included the fifth graders and the students above the fifth grade, and adopted a questionnaire survey method to collect reaserch data. In this research, 400 questionnaires were distributed to the customers of tourism factories, 360 were collected, and the valid response rate was 90％. This study used SPSS and AMOS to analyze the data. The research methods induded descriptive statistics, Pearson product-moment correlation, factor analysis, reliability analysis and structural equation modeling. Results from the statistical analyses supported the fitness of the model, and suggested high reliability and validity of the measures. The findings showed that: (1) Students perceived high levels of all three service characteristics based on their field trip experiences at the tourist factory; (2) Almost all service characteristics were associated with improved participation motivation and behaviors, except the effect of fun on participation behaviors. This suggested that although students felt that it was fun to tour the factory, the activities they participated in didn’t lead to greater interactions with the factory personnel; (3) Students’ participation motivation and behaviors were linked to greater perceived values, satisfaction and learning experiences; (4) Greater perceived values helped promote satisfaction and positive learning experiences. Overall, the three aspects of service characteristics were found to positively affect students’ participation motivation and behaviors, and further enhanced students’ perceived values, satisfaction and learning. It is recommended that participating in field trips to tourist factories could be effective in achieving the teaching objectives of promoting students’ cognitive, affective and skills development.

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Ocal, Tutku, and 李鐵. "A Study on the Relationship among Tourist Experience, Tourism Image, Satisfaction and Revisit Intention of International Students in Taiwan at Shilin Tourist Night Market." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/59461721980298265211.

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碩士
中國文化大學
觀光事業學系
101
Night markets are one of the important cultures of Taiwanese daily life. Shilin tourist night market is one of the most famous and largest night markets in Taiwan, which located in Taipei. According to the statistical information of Taiwan Tourism Bureau (2011) annual survey report on R.O.C. inbound travelers, tourist night markets ranked among the top three most popular sight-seening spots and the inbound visitors visiting night markets mostly visited “Shilin Tourist Night Market”. The number of international students in Taiwan has been increasing significantly in recent years, mostly because of a worldwide increase in Mandarin education and efforts by the Ministry of Education to attract students to Taiwan. There is no any research about international students’ image or experience in night markets. Thus, it is imperative to understand image and experience of international students at night markets. The objectives of this study to explore the relationship among international students’ Shilin night market image, experience, satisfaction and revisit intention. Besides, this study profiled international students’ background information and comparing the differences of motivations according to demographic variables. The target group of this study was international students (non-Chinese, Hong Kong and Macau) who have been studying in Taiwan for any degree more than 3 months and have been at Shilin Tourist Night Market before. For this research 414 valid samples were collected. For a better understanding of the relationships between all the variables, multiple regressions analysis was used to analyze the relationships between a single dependent variable and several independent variables. The results showed that both international students’ satisfaction and intention to revisit are partially determined by their experience and image of the Shilin tourist night market. Satisfaction is a strong indicator of their intentions to revisit and recommend the destination to other people.

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CHUANG, HUI-RU, and 莊惠如. "A Study on the Interrelationship among Tourist Motivation,Tourist Experience, Authenticity, Tourist Satisfaction andTourist Behavioral Intentions-A Case of Anping Old Street." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/32fa8p.

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碩士
南臺科技大學
行銷與流通管理系
104
The purpose of this study is to explore the Interrelationship among tourist motivation, tourist experience, authenticity, tourist satisfaction and tourist behavioral intentions. Questionnaires are applied in the study. The subjects of this study were based on the tourists who have visited Anping old street. The survey was conducted from February 1, 2016 to April 15, 2016. A total of 504 samples were issued, and 489 returned were valid. The data was analyzed by SPSS, including descriptive statistical analysis, factor analysis, reliability and validity analysis, T-test, analysis of variance, Pearson Correlation Analysis, regression analysis. The results of research are as follows: 1. Demographic statistics show that there is a significant difference between tourist motivation, tourist experience, authenticity, tourist satisfaction and tourist behavioral intentions. 2. Tourist motivation has a significant positive effect on tourist experience. 3. Tourist motivation has a significant positive effect on authenticity. 4. Tourist motivation has a significant positive effect on tourist satisfaction. 5. Tourist motivation has a significant positive effect on tourist behavioral intentions. 6. Authenticity has a significant positive effect on tourist experience. 7. Tourist experience has a significant positive effect on tourist satisfaction. 8. Authenticity has some significant positive effect on tourist satisfaction. 9. Tourist satisfaction has a significant positive effect on tourist behavioral intentions.

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Carvalhal, Tomás Moreira. "Tourist experience in a sustainable environment provided by Green Hotels." Master's thesis, 2021. http://hdl.handle.net/10071/24282.

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The Tourism industry plays a major role across the world when we the topic is the Economy, nevertheless, it should not be forgotten that in terms of negative environmental impacts throughout the world, there is also significant. This sector has been forced to change, to be keeping able to offer the experience they always have offered, but with smaller environmental footprint. Some Hotels throughout the world have been trying to conciliate all the services that should be provided with sustainable practices, so they would be more in syntony with the environment without compromising the nature around it, these are called the Green Hotels. Focusing on the consumer experience on the so-called Green Hotels, this dissertation will have as the main objectives to highlight and to understand how the tourist interacts with this new way of tourism, their levels of satisfaction and what are the learnings from this experience. This Hotels transformation is something that never was so important as it is now, as the consumers, showing even more concerns over all the climatic changes, the industry will only take benefits from these more sustainable changes as it will raise more awareness around this thematic.
A indústria do Turismo desempenha um papel crucial para muitas economias em todo o mundo, no entanto, não se devem colocar de lado os inúmeros impactos ambientais negativos causados por esta atividade. Este setor vê-se na obrigatoriedade de mudar, para se manter apto a oferecer a experiência que sempre ofereceram, mas com uma pegada ambiental mais positiva Alguns Hotéis espalhados por todo o mundo têm procurado conciliar todos os serviços que devem ser prestados com práticas sustentáveis, para que estejam mais em sintonia com o ambiente sem comprometer a natureza que os rodeia, são os chamados Hotéis Verdes. Focando a experiência do consumidor neste tipo de hotel, esta dissertação terá como principais objetivos evidenciar e compreender como o turista interage com esta nova forma de turismo, os seus níveis de satisfação e quais as aprendizagens retiradas desta experiência. Esta evolução dos Hotéis é algo que nunca foi tão importante como agora, à medida que os consumidores começam a demonstrar uma maior preocupação com todas as alterações climáticas, será o momento certo para a indústria tirar partido destas mudanças mais sustentáveis à medida que aumenta a consciência em torno desta temática.

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48

Hsu, An-Li, and 許安立. "Mindfulness Theory vs. Experience Tourist : A Experimental Study of Planning." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/w49fn8.

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Abstract:

碩士
國立虎尾科技大學
休閒遊憩系碩士班
104
Experience in recent years has been widely used in a short time also in tourism, bringing a whole new look and value of tourism activities, and tourism activities and intentions of experience when the collision theory will wipe out what kind of spark? There are many foreign the document mentioned by the intentions of the theory to design leisure activities, can bring more depth, more value and benefits of tourism experience, but there are few domestic travel between literature and scholars to explore the intentions of the theory and experience relationship. In this study as a testing ground Dapi Township, Yunlin County field, trying to reflect the substantive academic activities to literature-based design experience activities intentions to construct a suitable model for the intentions of tourism, with visitors to the test site domain experience, then to qualitative research case studies, data collection and analysis, in-depth interviews and participant observation, allowing visitors to experience and participate in the activities of their own experience to do comparison, explore whether intentions when participating in activities to experience, to develop more self-intentions psychological applications. Research paper will describe the interaction of individual narrative in Yunlin to experience travel intentions and theory, and look for a more general nature and significance of academic, trying to provide to the theory of intentions to develop research purposes; and in practice, we can provide Yunlin Taiwan or elsewhere want to develop a reference model intentions tourism.

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49

KUO, YING-PIN, and 郭穎頻. "Exploring the Relationship among Tourist Experience, Leisure Benefit and Behavioral Intention ─ A Case Study of Creative Tourist." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/6v6ndh.

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Abstract:

碩士
國立臺北護理健康大學
休閒產業與健康促進研究所
105
The development of culture and creative industry and consumption patterns transformation with the pursuit of high-level consumer need satisfaction, the creative tourism has become a new type of tourism to provide a different manner of tourism experience, through direct participation in the experience and craft square activities in understanding destination traditional culture. The visitors get self-realization, social interaction, economic and other benefits. The research sites are Taichung Guangfu Village in Taichung, National Center for traditional Arts in Ilan, Luo Donglin cultural and creative industry park in Ilan. The participants are the visitors who visit those three tourism attractions and participated in creative activities. The survey was conducted from April to May in 2017 obtaining 377 valid questionnaires with the response rate of 92.3%. The results show that the creative tourism experience has a positive effect on the leisure benefits as well as behavioral intentions. The leisure benefit has a significant effect on the behavior intention mediating the relationship between creative tourism experience and behavioral intentions. This study is to provide management and policy implications for creative tourism industry in planning high-quality creative tourism environment.

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50

Chen, Ying-ru, and 陳盈儒. "THE RELATIONSHIPS AMONG TOURIST MOTIVE, EXPERIENCE MARKETING, EXPERIENCE VALUE, SERVICE QUALITY AND RECREATIONAL EFFECT ASSOCIATED WITH THE UTILIZATION OF THE TAIWAN TOURIST SHUTTLE BUS SERVICE." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/28348731561806770725.

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Abstract:

碩士
南華大學
旅遊管理學系旅遊管理碩士班
101
The recreational tourism has become one part of the civilians’ lives. The crowds swarming scenic spots at holidays usually bring booming business opportunities of tourism but serious pollution. Against this background, the “Taiwan Tourist Shuttle Bus” service was activated to substantially boost development of tourism and effectively promote and practice low-carbon travel. In this study, we investigated the civilians’ perceptions of the “Taiwan Tourist Shuttle Bus” and intentions of choosing “Taiwan Tourist Shuttle Bus” and further their subsequent tourist behaviors according to those factors such as tourist motive, experience marketing, experience value, service quality and recreational effect. This study was based on questionnaires distributed to the subjects and 352 of them were valid. We also adopted factor analyses and descriptive analyses to explore relationships among tourist motive, experience marketing, experience value, service quality and recreational effect related to subjects using the Taiwan Tourist Shuttle Bus service. It can be seen from this study that the higher experience value is synchronously driven by the civilians’ tourist motive, experience marketing, and service quality associated with the utilization of the Taiwan Tourist Shuttle Bus service and further promotes the recreational effect.

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Dissertations / Theses on the topic 'Tourist experience'

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