Academic literature on the topic 'Tourisme rural – Zhejiang (Chine)'

Rural tourism has been a hot spot in tourism studies in recent years. This research uses Attitude Theory to investigate the influence mechanism of tourists' perceived value and place identity on their behavioral intention in rural tourism in Zhejiang Province, China. The study adopts the PLS-SEM method to process the data. The results indicate that tourists' behavioral intention is positively influenced by their perceived value and place identity. Additionally, perceived value has a positive impact on tourists' place identity, and place identity plays a positive intermediary role between perceived value and behavioral intention. Meanwhile, cultural value is perceived as having the greatest influence on place identity and behavioral intention. Therefore, rural tourist destinations should focus on cultural value and the tourists' sense of place to promote sustainable rural tourism development.

As the "rural revitalization" and "Health China 2030" strategies are promoted simultaneously, health tourism has become a new trend in the integration of tourism and health industry [1].One hand, with the rapid development of China's economic level, people's income level has increased and the demand for tourism has increased; on the other hand, in Covid-19 epidemic era, health is also a major issue of increasing concern for citizens, which makes health tourism gradually accepted by society and tourists. Zhejiang province has good health tourism resources, and the overall situation of health tourism shows an upward development trend, becomes one of the important projects of Zhejiang tourism industry. This paper explores the problems and shortcomings of the current health tourism in Zhejiang Province through the research methods of literature analysis, case study, in-depth interview and questionnaire, and tries to put forward feasible suggestions to provide effective help to Zhejiang health tourism under the background of rural revitalization as well as health tourism in other regions.

Rural tourism has become a hot topic in China in the context of the nation’s rural revitalisation. Rural tourism allows tourists to experience local life and promotes local economic development. However, there is considerable controversy over the landscape design of ancient Chinese villages. Many problems, such as how to design and protect the landscape of these ancient villages and how to improve the tourist experience, are not resolved. For our research object, we selected the ancient Gaotiankeng Village in Kaihua County, Zhejiang Province. Using questionnaires, image interviews, and some user experience techniques such as mental maps, we collected user experience data by assessing design cases. The visualisation method presented a wide range of experience in the landscape and planning field. This study primarily used computer image processing, image entropy calculation, and colour mapping to process the data. A visualisation framework was defined to highlight the landscape aesthetics, landscape service, and tourists’ emotion. The results indicated the relationship of three elements. The objective of our study was to develop a method of landscape design and planning that can effectively enhance tourists’ experience and provide practical suggestions for rural landscapes and relatively better services.

With the progress of economy, people have more and more leisure time and higher income. More and more people choose rural tourism and experience rural life when they choose to travel. This paper takes Zhejiang rural tourism as an example, based on the theory of complex ecosystem and Butler’s theory of tourism destination life cycle. First of all, through literature research, find out the development status of rural tourism in China and elaborate its influencing factors and finally put forward targeted suggestions. Secondly, through on-the-spot investigation, taking the villages in Zhejiang Province as the investigation objects, the relevant information is obtained through questionnaire survey and other methods. Finally, according to the results of literature research and field survey, taking Guzhu village and Jiaxing City in Zhejiang Province as examples, the tourism data over the years show that rural tourism can promote employment, provide multiple jobs, and improve farmers’ income. The proportion of rural tourism income in local tourism income has increased year by year. This paper discusses the impact of the development of rural tourism behavior on the ecological environment in Zhejiang Province and tries to find the perfect combination point of the coordinated development of rural tourism and environment.

Background and Aim: Zhejiang Province of China is located in China's East China Sea, is China's ports in the province, the province's famous fishing villages are known to fish a lot of unique marine location advantages formed distinctive fishermen's living customs, but also gradually formed a rich and colorful fishing culture in Zhejiang. Therefore, the sustainable tourism development of Zhejiang fishing villages is closely related to the overall economic level of Zhejiang Province. By searching for the characteristics of fishing villages in Zhejiang Province, we create a suitable image design and model and develop and promote it, to promote the development of sustainable cultural tourism in beautiful villages. Materials and Methods: Based on the perspective of sustainable development, this paper analyses and integrates the characteristics of the "Chinese Fishing Village" in Zhejiang Province from three aspects through literature research, field survey, and questionnaire survey, applying the concept of sustainable development and the strategy of CI to design an image design and model of sustainable development that meets the requirements of the Chinese fishing village, and promote it to the life of the fishing village. The image design and model of sustainable development of the "Chinese fishing village" are designed and promoted to the life of the fishing village, and the visual image of the sustainable development concept is set up, which helps to disseminate the core concept and spirit of the concept, to enhance the influence of the fishing village and to design and promote the common sustainable cultural development of the fishing village. Results: The study found that the characteristics of the "Chinese fishing village" in Xiangshan County, Zhejiang Province, China, combined the resource base of fishing culture and art in the fishing village with the brand communication, and designed a sustainable development model to take fishing culture as the core of the development, develop fishing culture resources, do a good job of promoting the fishing culture and increase the development of cultural and creative products, to promote the sustainable cultural tourism development of the village. sustainable cultural tourism development. Conclusion: Based on the results of the study, this paper derives image designs and models that contribute to the development of sustainable cultural tourism in villages.

Studies have extensively explored inclusive tourism in rural areas in the recent past. However, several forms of inclusive tourism are associated with several limitations. Firstly, few tourists travel to rural places because they consider the developed areas unattractive. Secondly, the area is not attractive because the design and services do not match the area. Thirdly, the people living in rural areas are not content and happy. The aim of the present study is to propose a visualization method-based dynamic design strategy for exploring a new balance between tourism experience and local development. The research and application of the method were conducted in two traditional Chinese villages in western Zhejiang, China. The classification of landscape services (LS) and historical landscape elements (HLE) was used to define the design goals. The visualization method was used during the whole design and construction process of revitalizing Yuan Touli village. The results showed that the method allows for easy analysis and is an efficient tool for developing participant designs based on the different roles in village tourism. The visualization method can circumvent the limitations of ensuring inclusive tourism. The design definition, study’s limitations and future research directions are presented in the study.

This study aims to construct an evaluation index system to measure the commodification of living space in Chinese rural areas and investigate the spatial characteristics of the commodification. Based on the dataset collected from public institutions in Zhejiang province, this study applies the entropy method to calculate the weights of the evaluation indicators and the commodification level. The results reveal that overall commodification levels of rural spaces in Zhejiang Province are different from each other due to different levels of economic development, transportation, tourism resources, and government support. In addition, this study suggests appropriate commodification strategies corresponding to the commodification development potential of the four types of rural living spaces (i.e., advanced development areas, promotion development areas, transformation development areas, and potential development areas). This study provides an evaluation index system measuring the commodification of rural living places and guidelines for effectively developing commodification of rural places.

The sustainable development of tourism is essential for revitalizing historically and culturally significant ancient villages in China. Despite the longstanding recognition of the relationship between the spatial distribution of village destinations and their sustainable development, there is a dearth of longitudinal studies in village tourism. Using the geographic information system (GIS) spatial analysis method and the exploratory spatial data analysis model, this study explored the spatial-temporal features of ancient village tourism over three important time nodes of rural tourism development (in Zhejiang, China), as well as the contributing factors at both the provincial and prefectural city levels. The findings of this study suggested a spatial inequality in the distribution of ancient villages, in terms of tourism development over time. In particular, tourism development was clustered in the southern region, with a noticeable spillover effect. Meanwhile, transportation, source markets, and physical topography are essential factors contributing to this spatial distribution. The study contributes to ancient village tourism development literature and offers meaningful, practical implications for regional governments and business investors.

The idea of green economy is being taken seriously all over the world. For developing countries, the key to developing green economy is to strike a balance between environmental protection and economic development. As the largest developing country, China has been exploring scientific schemes to deal with the relationship between environmental protection and economic development. Developing rural tourism is an important way to transform ecological advantages into economic benefits. However, the role of rural tourism remains controversial. No scholars have yet provided solutions for village-level practices in developing countries from the perspective of endogenous development theory. Taking Yucun, a village in Zhejiang Province as an example, this paper reveals the endogenous way of green economy development at the village level through the method of case study. It is confirmed that the key to transforming rural ecological advantages into economic benefits is to cultivate the village’s endogenous development capacity, including activating local resources, cultivating local identity, stimulating local participation, and building a collaborative network. Only by implementing the endogenous development mode in rural areas cannot only stimulate the positive role of rural tourism and form a virtuous cycle, but also avoid the negative effects of rural tourism previously pointed out by scholars.

La poussée touristique chinoise s'est faite, et se fait encore, sur un modèle "quantitatif" aujourd'hui. Pourtant, des choses changent, en particulier dans les espaces ruraux et montagneux, avec l'accent mis par l'État chinois sur la revitalisation rurale et le nombre croissant d'une nouvelle génération de touristes de la classe moyenne. Cette thèse propose de s'interroger si un nouveau "modèle touristique chinois" émerge, à partir du district de Songyang, un territoire rural et montagneux en retard de développement situé dans la province parmi les plus riches et les plus innovantes. Il s'agit d'un modèle de mise en tourisme "qualitatif", éloignant de l'ancienne logique standardisée autour du tourisme qualifié comme "quantitative" ou "de masse". Ce travail met l'accent tout d'abord sur le rôle fondamental de l'État central et sur la construction de goûts "stéréotypés" dans l'esthétique paysagère des touristes afin de souligner le contexte politique, culturel et esthétique positif dans le développement du tourisme rural. Les rôles des investisseurs extérieurs et des architectes, en tant que porteurs de valeurs et de regards urbains, dans la mise en tourisme et dans la construction de l'image territoriale, ont été abordés. Néanmoins, nous remettons en question des hébergements ruraux de qualité et des architectures comme révélateurs du territoire et comme leviers du développement. Notre travail analyse ensuite les pratiques touristiques des touristes chinois dans la campagne. Nous nous interrogeons aussi sur la "ruralité" et l'"authenticité" recherchées par les touristes. L'intérêt de ce travail est également de montrer la valeur exemplaire et expérimentale du modèle de Songyang à d'autres zones rurales confrontées à des difficultés de développement
Tourism development in China has been, and still is, based on a "quantitative" model. However, the situation is changing, especially in rural and mountainous areas, with the Chinese government's focus on rural revitalization and the increasing number of new generations of middle-class tourists. This thesis proposes to examine whether a new "Chinese tourism model" is emerging, using Songyang County as the subject of this study, a rural and mountainous region located in one of the wealthiest and most innovative provinces. This is a "qualitative" model of tourism development, moving away from the "quantitative" or "mass" logic of standardization that has been described around Chinese tourism in the past. This thesis begins by emphasizing the fundamental role of the Chinese national government and analyzes the construction of "stereotypical" tastes in tourists' landscape aesthetics to highlight the active political, cultural and aesthetic context in rural tourism development. The role of outsider urban investors and architects, as bearers of urban values and perspectives, in tourism and territorial image building has been discussed. However, we question the role of high quality rural accommodation and architecture as levers for the revelation and development of the territory. This thesis then analyzes the tourism practices of Chinese tourists in the countryside. We also question the "rusticity" and "authenticity" sought by tourists. This work is also relevant to show the exemplary and experimental value of the Songyang model to other rural areas facing development difficulties

Cette thèse étudie les dynamiques touristiques, contemporaines des réformes, dans les espaces ruraux de la mégalopole du delta du Yangzi. Le processus du tourisme dans les espaces ruraux est étudié au regard des politiques de modernisation rurale (encadrées par l'État central, décentralisées aux échelons locaux, en lien avec des acteurs privés) d'une part, et des mutations des perceptions des citadins de la classe moyenne, bénéficiant de temps libre, de moyens économiques et matériels d'autre part. Les pratiques touristiques ont été envisagées du point de vue de l'expérience des touristes et des motivations de départ. Les campagnes constituent une forme originale de tourisme, dont les aménagements se déclinent selon quatre types : bourg, village, parc à thème et parc naturel. Les lieux touristiques dans les campagnes ont ensuite été analysés selon trois entrées : modernisation rurale, construction identitaire et outil d'aménagement local. Finalement, les espaces ruraux touristiques, circonscrits à des lieux balisés, contribuent aux dynamiques spatiales et économiques de la région du delta du Yangzi, dominée par la métropole de Shanghai. Par ailleurs, le tourisme dans les campagnes participe à la construction de territorialités des provinces et des municipalités
This thesis examines the tourist dynamic, contemporary of reforms, in rural areas of the megalopolis of the Yangzi Delta. The tourism process in rural areas is studied with regard to rural modernization policies (supervised by the central government, decentralized to local levels, in conjunction with private actors) on the one hand, and urban perceptions mutations of the middle class, enjoying free time, economic resources and the other materials on the other band. Tourist practices have been considered from the perspective of the experience of tourists and starting motivations. The countryside is an original form of tourism; the facilities are divided into four categories: village, town, ù1eme park and natural Park. The tourist places in the countryside were then analyzed according to three inputs: rural modernization, construction of identity and local planning tool. Finally, rural tourism areas, conscripts marked places, contribute firstly to spatial and economic dynamics of the Yangtze Delta region, dominated by the metropolis of Shanghai and the other in territorialities construction of provinces and municipalities

Depuis les deux derniers plans quinquennaux, le gouvernement chinois met au premier rang de ses priorités le développement des zones rurales. La stratégie suivie repose largement sur l'industrialisation et l'urbanisation, ce qui d'une part ne tient pas compte des thypicités de l'espace rural et d'autre part entre en contradiction avec les objectifs de protection de l'environnement et de stabilité sociale. Le développement rural est envisagé comme la diffusion du développement urbain. Dans cette thèse sont recherchés les moyens de réaliser des projets de développement socialement durable en Chine rurale. Partant du principe que les techniques et systèmes économiques durables existent déjà, le problème central est de trouver les moyens de les appliquer dans le contexte chinois. Le deuxième objectif est de déterminer quel acteur est à même de mettre en place un modèle de développement durable, et comment il peut légitimer ses actions auprès des acteurs actuels locaux que sont les gouvernements et les entrepreneurs. La thèse relate une recherche-action. Dans le cadre d'un village du Hebei, ont été lancés des projets de réhabilitation du patrimoine (tourisme, gîtes, produits du terroir). Le patrimoine est placé au centre du développement du village. Ces initiatives offrent l'occasion d'étudier la réaction de la population et du gouvernement local. Cette première série d'actions prépare l'étape suivante, une intervention à l'échelle d'un territoire de cinq villages. Cette proposition est analysée au regard d'autres modèles de développement alternatif, telles que celui formulé par le Nouveau mouvement de reconstruction rurale. Ces projets restent pour la plupart limités en termes d'échelle
The last two five-year plans, the Chinese government puts the development of rural areas at the forefront of its priorities. The development strategy relies heavily on industrialization and urbanization, which on one hand, does not take into account the characteristics of rural areas, and on the other hand, is in contradiction with the objectives of environmental protection and social stability in the rural areas. Rural development has seen as the spread of urban development. This thesis sought ways to achieve socially sustainable development projects in rural China. Assuming that sustainable techniques and sustainable economic Systems exist, the central problem is to find ways to apply them within the Chinese context. The second objective is to determine which player is able to develop a model of sustainable development in this context, and how it can justify its actions with existing players such as local governments and entrepreneurs. The thesis describes an action-research. The field work was located in a village in Hebei province called Zhenbiancheng, where projects were launched to rehabilitate cultural heritage through tourism, guest houses, and promotion of local products. Cultural heritage is put at the center of the village developmental capacity. These initiatives provide an opportunity to study the reaction of the population and local government. This first set of actions prepared the next level of intervention of the next area of five surrounding villages. This development proposal is discussed through a comparison with other alternative models of development, such as the one expressed by the "New Rural Reconstruction Movement", whose projects are mostly limited in term

La Chine traditionnelle était une société fortement agricole dans laquelle la plupart du peuple habitait les villages. Ceux-ci, constituant chacun un monde en soi, montraient une grande diversité sous différents aspects. Les caractéristiques de la Chine rurale résident surtout dans les vieux villages. Et la répartition des agglomérations en Chine que l'on voit aujourd'hui résulte d'une évolution trimillénaire. Si la notion de patrimoine est très ancienne en Chine, celle de sauvegarde de patrimoine, patrimoine bâti en particulier, est beaucoup plus récente. Concernant la protection des agglomérations, les actions d'Etat ne sont qu'une réalité de trois décennies, visant d'abord les "Villes célèbres" (1982), ensuite les "Quartiers historiques" (1986), et enfin les "Bourgs et Villages célèbres" (2002). Accentuée par les multiples classements aux différents échelons administratifs, la protection des vieux villages en Chine connaît une série de paradoxes et reste une mission lourde et longue. Malgré les reproches entendus, la mise en tourisme peut être un choix et assurer les moyens de la protection des vieux villages. Le cas de Xidi montre un double processus de patrimonialisation et de mise en tourisme débutant au milieu des années 1980. Marquée par la gestion d'une entreprise de propriété collective, à l'initiative des élites du village et sous le pilotage de ceux-ci, la mise en tourisme de Xidi change profondément le village. Elle témoigne du développement d'une diversité de conflits entre les différents acteurs sur place. Ceux-ci, ajoutés à d'autres crises, mène le modèle de Xidi à sa fin au bout de 27 ans de pratique. Cependant, la "réforme" imposée par les gouvernements locaux n'arrive pas à calmer le village et les controverses autour de la protection et la mise en tourisme de Xidi comme de beaucoup d'autres vieux villages chinois restent vives et nombreuses
Traditional China was a highly agricultural society where the majority of people lived in villages. Each village constituted a miniature world, which showed great diversity at all levels. All the characteristics of rural China mainly remained in ancient villages. The settlement distribution structure, as we see today, is the product of continuous evolution in three thousands years. The concept of heritage appeared in China in early times. But heritage protection, in particular, the concept of architectural heritage protection in China was more closed to now. As for settlement protection, history of action from government could be merely traced back to three decades. These actions first of all came out for " Famous Cities" (1982), and then for "Historical Blocks" (1986) and finally for "Famous Town and Village" (2002). The protection of ancient villages in China focused on the lists published with different names and levels, facing a series of paradoxes and with long way to go. Despite enormous criticism, tourism utilization is still one of the alternatives in the protection of ancient villages. The case of Xidi showed the double process of heritage and tourism development, which started in the Mid-1980s. Under the advocation and leadership of local village elites, Xidi tourism development implemented the management of collective ownership enterprise. The entire development witnessed the profound changes in the village and various conflicts among different actors. All sorts of conflicts and crisis accompanying eventually lead to the end of Xidi mode after 27 years practice. Xidi, however, has not been in peace due to the reform imposed by the local government, there still has been intense and widespread controversy surrounding Xidi as well as many other Chinese ancient villages

Le Guizhou, situé dans le sud-ouest de la République Populaire de Chine (RPC), est une province reculée, difficile d’accès, avec une topographie accidentée aux sommets variant entre 1000 et 1500 mètres d’altitude. Dans le but d’uniformiser la modernisation du pays et de pallier à l’écart grandissant de développement économique entre les régions côtières et les régions intérieures, le gouvernement chinois y encourage de plus en plus le développement du tourisme. Zhaoxing, un village de la nationalité minoritaire Dong du sud-est de la province, est devenu, dans les dix dernières années un site incontournable du tourisme dit ‘ethnique’; une forme de tourisme dont l’attrait principal est la culture traditionnelle des communautés minoritaires. Les habitants de Zhaoxing vivent de plus en plus une modernisation dictée par l’industrie touristique face à laquelle ils ont très peu de pouvoir. Néanmoins, ils sont loin d’être des victimes passives du développement; une étude locale approfondie laisse entrevoir une variété de formes d’indigénisation de la modernité en fonction des différentes formes de stratégies de subsistance des villageois. Les réponses locales comprennent de la résistance (ouverte ou subtile), de l’accommodement et de la coopération. Ainsi, la situation des villageois de Zhaoxing révèle certaines des dynamiques impliquées dans le changement social que la modernité, via le développement du tourisme, amène dans les régions rurales, reculées et ethniques de la RPC. Mots clés : Nationalités minoritaires chinoises, Dong, tourisme, indigénisation, modernité
The Chinese Communist Party (CCP) announced in mid-1999 the campaign to “Open Up the West” (xibu da kaifa) with the goals of reducing socio-economic disparities, encouraging economic growth, and ensuring social and political stability in the non-Han areas. For the village of Zhaoxing, located in the remote province of Guizhou and inhabited by the Dong minority nationality, the Chinese state ideal of modernization has been channelled in large part through the development of ethnic tourism. As a result, what an authentic Dong village should look like as well as the outward expressions of being Dong are increasingly fixed by delocalized agents of change driven by tourism profits. Far from being passive, villagers of Zhaoxing constantly negotiate to maintain or improve their livelihoods on their own terms. They selectively resist and indigenize elements of modernity according to the opportunities and constraints stemming from their unique and troubled place within the Chinese Nation. Based on extensive fieldwork in the village of Zhaoxing this thesis presents a diversity of local responses that vary according to local livelihood strategies. It demonstrates the local ingenuity of Zhaoxing villagers in negotiating and asserting their own modern subjectivity. Keywords: Chinese minority nationalities, Dong, tourist development, indigenization, modernity.