Dissertations / Theses on the topic 'Tourism studies'
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Kongmanwatana, Papangkorn. "Performance analysis of the tourism sector : empirical studies." Thesis, Perpignan, 2017. http://www.theses.fr/2017PERP0064.
Full textFirstly, tourism has been defined as a journey of an individual to a destination for a stopover, then return to his/her origin environment. The perception of a destination is therefore at a centre, considering the tourism proposition explained here. Above and beyond this, the perception of a destination also has significantly difficult characteristics. To verify this, we have to consider what marketing professionals and researchers bring to it. Metelka (1990, p.46) describes a destination as "the geographic location to which someone travels." Vukonic (1997) also relates the term to that factor whereas Gunn (1994) explains a destination is recognised by the travel market as a geographical area "sufficiently developed to meet the objectives of travellers" (Gunn, 1994, p.27). From this standpoint, tourist destinations may have the scope of being a country or (one or more) region, city or an exact site. The destination is a geographical or spatial notion that is first definedby its visitors. In the condition that no stranger visits a place, that place cannot be deliberated as a destination. This image gives the impression of asserting the obvious. However, many issues are discussed in this paper for a place tosubsequently become a destination, as well as the implications of this transformation
Irvin, Katherine. "Volunteer tourism and development : an impact assessment of volunteer tourists from two organisations in Cape Town." Master's thesis, University of Cape Town, 2006. http://hdl.handle.net/11427/3834.
Full textSwart, Kamilla Rhodes Dent. "A curriculum design for sport tourism studies in South Africa." Normal, Ill. Illinois State University, 2001. http://wwwlib.umi.com/cr/ilstu/fullcit?p3064504.
Full textTitle from title page screen, viewed March 14, 2006. Dissertation Committee: Dent M. Rhodes (chair), Adel Al-Bataineh, Ken F.Jerrich, Douglas M. Turco. Includes bibliographical references (leaves 146-154) and abstract. Also available in print.
Tam, Yiu-wing. "A competitive analysis of the Hong Kong tourism industry : a marketing perspective /." Hong Kong : University of Hong Kong, 1997. http://sunzi.lib.hku.hk/hkuto/record.jsp?B18835934.
Full textMa, Yu, and 马彧. "Problematic heritage for popular tourism: case studies in China." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2012. http://hub.hku.hk/bib/B48348168.
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Brigham, Ann Elizabeth. "Popular attractions: Tourism, heterosexuality, and sites of American culture." Diss., The University of Arizona, 1999. http://hdl.handle.net/10150/284560.
Full textRandle, Tracey. "Grappling with grapes : wine tourism of the Western Cape." Master's thesis, University of Cape Town, 2004. http://hdl.handle.net/11427/7987.
Full textThis thesis acts as a series of 'snapshots' into the meaning of 'wine tourism'. Each chapter of my main body of work looks at a different segment of wine tourism in the Western Cape: a fast growing industry that inherits attributes from both the wine and tourism industries. Themes of landscape and the tourist experience track through these separate snapshots, linking them together. A passion for wine and the drinking of wine would seem to have been an enjoyable pastime passed down from epochs of wine lovers and producers that stood before us in the 'winescapes' of time. While this conception of the wine drinking tradition may be presented to us today, it should be remembered that this might not have been the case in times gone by. Looking back to South Africa and the wine industry in the 1950s where 'wine consciousness' was a real concern for the marketers and makers of wine, we find no such traditions in place. Obstacles to the integration of wine into everyday living came in the form of an avid temperance movement concerned with drunkenness and alcoholism. Over time these obstacles heeded to the power of the wine industry so that increasing emphasis was placed on the role of publicity and marketing of wine. It was perhaps a natural development that wine tourism came to hold particular potential and interest for South African wine producers. The history of wine tourism of the Western Cape is inherently connected to the establishment of our first wine route in Stellenbosch. With a concern for the superiority of the European wine making tradition and landscape, it was only in 1970 that we saw a change in interest to the wine regions and heritage landscapes of our own country. The SteHenbosch wine route was a concept inspired by European example but grounded in local landscape. The significance of the mapping out of this landscape of space into place was a real concern for the wine makers of the regions whose freedom to market and export their wine overseas was severely restricted by legal prohibitions established by the KWV in the 1960s. With the defining of distinct wine regions, came the emphasis of difference of place within the winelands of the Western Cape. Each region has a formula for difference based on some combination of breathtaking scenery, quality wines, first class cuisine, and with increasing frequency the heritage of European roots. The construction of place and landscape identities gives us a sense of the perspective of the marketer and promoter of the wine region. I found it important to explore how this construction of identity of place came to be experienced by and presented to tourists in the present day.
Djafarova, Elmira. "Language in tourism advertising : the contribution of figures of speech to the representation of tourism." Thesis, Northumbria University, 2008. http://nrl.northumbria.ac.uk/1581/.
Full textBaum, Thomas George. "Human resources in tourism : a study of the position of human resource issues in national tourism policy development and implementation." Thesis, University of Strathclyde, 1992. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=21580.
Full textSmith, David V. "Tourism and the formation of the writer : three case studies." Thesis, Durham University, 2002. http://etheses.dur.ac.uk/4034/.
Full textGrebenar, Alex. "The commodification of 'dark tourism' : conceptualising the visitor experience." Thesis, University of Central Lancashire, 2018. http://clok.uclan.ac.uk/23361/.
Full textGooch, Christina. "Food Studies Abroad: Identity, Consumption, and Learning in Italy." Thesis, University of Oregon, 2016. http://hdl.handle.net/1794/19732.
Full textTakahashi, Makiko. "Tourism in the historic districts of Nantucket and Salem." Thesis, Massachusetts Institute of Technology, 1996. http://hdl.handle.net/1721.1/70272.
Full textBloms, James L. "Rural Midwest community case studies in retail tourism identifying community appeal and satisfying visitor needs /." Online version, 1999. http://www.uwstout.edu/lib/thesis/1999/1999bloms.pdf.
Full textWolf, Joshua. "It takes more than sun, sea and sand : the case of tourism in the Tampa Bay region, circa 1970-2000." [Tampa, Fla] : University of South Florida, 2007. http://purl.fcla.edu/usf/dc/et/SFE0001884.
Full textKusluvan, Salih. "Multinational enterprises in tourism : a case study of Turkey." Thesis, University of Strathclyde, 1994. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=20378.
Full textEsichaikul, Ranee. "Human resource development in the tourism sector in Thailand." Thesis, University of Strathclyde, 1996. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=20373.
Full textFakhar, Anwarul Haque. "Factors affecting tourism, tourism potential and strategies for development as an Industry in Pakistan." Thesis, University of Gävle, Department of Business and Economic Studies, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-6520.
Full textPakistan is a home of approximately 160 million people and most of the population is earning lessthan US$ 1 per day. Pakistan just like any other beautiful European country is a big market fortourism because it offers not only beauty of nature but also variety and diversity in cultures.Infacttourism is the most profitable and entrepreneurial business, especially for people living in the mountain areas as it creates new job opportunities and reduces the unemployment level for them. But unfortunately, tourists’ visit to Pakistan is decreasing tremendously with ups and downs each year.
Therefore, the purpose of my thesis is to search for the positive and negative factors affecting the tourism industry in Pakistan, to compare the performance of our tourism industry to some potential neighbouring countries to see where Pakistan stands and lacks in terms of competitiveness, to find the role of government towards the improvment of this industry and to suggest some possible strategies for the improvement of this industry.
The primary data was collected by conducting interviews and survey questionnaires inside and outside the country from domestic and international tourists in 2007 and 2008. My son and close relatives in Belgium, Sweden and UK helped me in getting the questionnaire filled by foreigners to study their views about Pakistan as tourist place. The secondary data was collected through my personal visit to PTDC and Ministry of Tourism.
The estimated results revile that the poor accessibility, under development, fragility, marginality and the continuous social / political problems of the country are the factors that have redcued the tourist visit ratio to Pakistan. Secondly, the Governmnet of Pakistan has also failed to implement policies and strategies that could have proved a stimulator for the tourism industry.
The conclusion drawn from the collected data is that the tourism industry of Pakistan has a lot of ups and downs in alternate years i.e. from 1995 till 2008 showing the worst year of tourism in 2008.The reasons for this fall lie in the political and social problems of the country and lack of active participation of tourism authorities. Domestic and international tourists love the nature, culture and food of Pakistan and 80% of them want to travel around pakistan but unfortunately the insurgency and lack of facilities have resulted in the falling rate of their travel.
My suggestions for the progress of this industry are that the Governments should show seriousness towards the tourism industry and take necessary steps like improving the tourism infrastructure, controll the insergency in the country as soon as possible, build strong relationships with outside world, portray the positive image of Pakistan via media etc so that the rank and standard of Pakistans tourism industry can improve globally.
Research limitations that I faced during data collection includes the limited information sharing by the PTDC and Ministry of Tourism as their data is not up dated properly. Secondly there is a lot of difficulty in finding local and international potential tourists due to the political and social disturbance in the country and also the shy and introvert behaviour of the people especially women. Therefore, I also made use of the idea of conducting survey outside the country.
The important aspect or value of this research is that it has brought in to consideration almost all the important factors that are effecting the tourism industry according to the view of potential tourists and at the end provide some suggestions that can improve the current deterioating condition of this industry.
Hemström, Oskar, Joakim Luu, and Ulrik Unenge. "Attracting Chinese Tourism : How Sweden can gain a larger share of the Chinese outbound tourism." Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-513.
Full textThe Chinese outbound tourism is expected to boost within a near future. Recently the market has been very closed due to legislation but as China develops and people are getting richer the demand for travelling abroad increases and the government has to let go of the regulations.
In order for the Swedish tourism industry to benefit from the growing market, Sweden has to increase the awareness of the nation as a destination among the Chinese.
Through qualitative research we aim investigate how Sweden through nation branding and marketing can increase its share of the Chinese outbound tourism.
Except for nation branding a variety of marketing and branding tools are available. Two significant concepts are tourism marketing and destination branding. By utilizing all these different tools or concepts Sweden can raise the awareness of the nation as a possible tourism destination for Chinese outbound tourism. In order to create a comprehensive picture of the market we have also researched the general background of China and the nature of Chinese tourism.
VisitSweden and the Swedish Institute are two organizations already working with these concepts and other similar strategies and are herefore a natural part of this study. Scandinavian Perspectives and Miki Travel are two major travel agencies bringing Chinese tourists to Sweden and therefore possess great knowledge of the areas of interest. Therefore representatives from these organisations are involved in the empirical findings.
In order to get the whole picture Chinese citizens and Chinese students are interviewed about their perception of Sweden and tourism preferences.
The main conclusion of the thesis is that the different actors need to cooperate more and promote certain aspects of Sweden, for example Culture. Even a few obstacles that should be alleviated are identified.
Tranel, Kimberly Ann. "Coffee volunteering grounded in tourism: online journals reveal volunteer rationale." Thesis, University of Iowa, 2013. https://ir.uiowa.edu/etd/2648.
Full textBuhalis, Dimitrios. "The impact of information telecommunications technologies on tourism distribution channels : implications for the small and medium sized tourism enterprises' strategic management and marketing." Thesis, University of Surrey, 1995. http://epubs.surrey.ac.uk/789/.
Full textOllenburg, Claudia, and n/a. "Farm Tourism in Australia: A Family Business and Rural Studies Perspective." Griffith University. School of Environmental and Applied Sciences, 2007. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20070717.165555.
Full textNordin, Sara. "Relational Destination Development : Case Studies on the Significance of Tourism Networks." Doctoral thesis, Uppsala universitet, Kulturgeografiska institutionen, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-327333.
Full textWard, Shelby Elise. "Strange(r) Maps: The cosmopolitan geopolitics of Sri Lankan tourism." Diss., Virginia Tech, 2019. http://hdl.handle.net/10919/88985.
Full textDoctor of Philosophy
This project takes a critical examination of tourist maps, as a cultural artifact in what has been called “coloniality,” or the ongoing colonial relations in contemporary relationships between nation states. I suggest that my taking into account the colonial history and development of mapping practices, tourism, and international relations that tourist maps serve as material intersection to examine such relations. The island state of Sri Lanka is an ideal case study for this project, as not only does it intersect colonial relations between the Portuguese, Dutch, and British, but because after ending nearly 30-year ethnic-religious civil war the country is looking to expand its tourism industry. Therefore, I argue that an understanding of what I term “cosmopolitan geopolitics” helps us to account for the ways in which culture and religious experiences become resources in contemporary geopolitics within the international tourist economy. Using a mix-analysis approach of interviews, participatory mapping, autoethnography, and theoretical perspectives, I organize the project into two main parts. The first questions “what a map is,” and the second questions “who gets to map.” Overall, this interdisciplinary investigation pulls from postcolonial studies, critical tourism studies, critical geography, and Sri Lankan studies in order to question the continued narratives and representations within cultural commodification and travel.
Prescott, Jean Mary Rhymer. "Tourism management and occupational crystallisation : a study in local authorities." Thesis, University of Southampton, 1997. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.242792.
Full textNhantumbo, Emídio Samuel. "Tourism development and community response : the case of the Inhambane Coastal Zone, Mozambique." Thesis, Stellenbosch : University of Stellenbosch, 2009. http://hdl.handle.net/10019.1/2458.
Full textENGLISH ABSTRACT: Tourism development is a complex process which many researchers have attempted to understand from various social science perspectives. This study adopts a geography approach to analyse tourism development in the Inhambane Coastal Zone (ICZ) by using the Miossec (1976) and the Butler (1980) models as basic frameworks for analyses. Although both models were found to be useful, they require more accurate data than what was generally available for the ICZ. Before the country’s independence in 1975, Mozambique was considered one of many premier tourism destinations in Southern Africa and the tourism sector had played an important role in the economy of the country. The 16 years period of internal conflict (1976- 1992) resulted in a rapid decline in the performance of the sector. Since the end of the armed conflict in 1992 and the democratic transition, a slow recovery of the tourism sector in Mozambique has set in. Tourism facilities for accommodation and leisure activities have increased considerably over the last ten years, despite the absence of any integrated tourism planning. In this study questionnaire surveys of tourist establishment representatives and local residents as well as focus group discussions and interviews were conducted to acquire primary data to analyse the evolution of the ICZ as a tourist destination during the period 1992 to 2008. In addition, secondary sources such as reports, tourism plans, tourism statistics and maps of the study area were used. It was found that tourism is developing slowly in the ICZ and the opening up (or rediscovering) of the zone as a destination remains limited due to the slow development of infrastructure in general. The tourism nodes are in different stages of their destination life cycle and the local residents living in the seven communities react differently toward tourism development. The ICZ has not progressed further than phase two in Miossec’s model. The Miossec model was found a suitable tool for analysing tourism development in the ICZ but it remains a challenge to identify both the evolutionary stage of the ICZ as a destination and the stage of each tourism node. The study also found that local residents in the ICZ expressed positive views about tourism development but they are still not satisfied with the current benefits they acquire from the current development status of tourism in the zone.
AFRIKAANS SUMMARY: Baie navorsers het reeds gepoog om die komplekse proses van toerisme-ontwikkeling vanuit verskeie sosiaal-wetenskaplike benaderings te verstaan. Hierdie studie volg ʼn geografiese benadering ten einde toerisme-ontwikkeling in die Inhambane Kussone (ICZ) met behulp van die Miossec (1976) en Butler (1980) modelle as basiese raamwerke te analiseer. Alhoewel beide modelle as bruikbaar bevind is, benodig hierdie modelle meer akkurate data as wat algemeen vir die ICZ beskikbaar is. Voor die land se onafhanklikheid in 1975, was Mosambiek gereken as een van vele vername toerisme bestemmings in Suidelike Afrika en die toerisme sektor het ʼn belangrike rol in die ekonomie van die land gespeel. Die 16 jare lange interne konflik (1976-1992) het tot ʼn snelle agteruitgang van die sektor se prestasie gelei. Sedert die einde van die gewapende konflik in 1992 en die oorgang na ʼn demokrasie, het die toerisme sektor in Mosambiek ʼn stadige herstel beleef. Toerisme fasiliteite vir akkommodasie en ontspanningsaktiwiteite het, ten spyte van die afwesigheid van geïntegreerde toerisme beplanning, aansienlik toegeneem. In hierdie studie is daar deur middel van ‘n vraelysopname aan verteenwoordigers van toerisme verwante besighede en plaaslike inwoners, asook fokus-groep besprekings primêre data in gesamel ten einde die evolusie van die ICZ as toeriste bestemming gedurende die tydperk vanaf 1992 tot 2008 te analiseer. Daarbenewens is sekondêre bronne soos verslae, toerisme planne, toerisme statistieke en kaarte van die studiegebied gebruik Daar is bevind dat toerisme in die ICZ stadig ontwikel en dat die herontdekking van die sone as bestemming beperk bly as gevolg van die stadige ontwikkeling van die infrastruktuur in die algemeen. Die toerisme nodusse is in verskillende stadia van hulle individuele bestemmingsiklusse, en die plaaslike inwoners in die sewe gemeenskappe reageer verskillend teenoor toerisme ontwikkeling. Die ICZ het nie verder as fase twee van die Miossec model gevorder het nie. Daar is ook vasgestel dat die Miosec model ʼn gepaste instrument is vir die analise van toerisme ontwikkeling in die ICZ, maar dit bly ʼn uitdaging om die evolusionêre stadium van die ICZ as ‘n bestemming in geheel asook die stadium van elke toerisme-nodus te kan identifiseer. Die studie het ook bevind dat plaaslike inwoners van die ICZ positiewe menings oor toerisme ontwikkeling het, maar nog steeds nie tevrede is met die huidige voordele wat hulle uit die huidige ontwikkelingstatus van toerisme in die sone ontvang nie.
Alipouraghtapeh, Habib. "The Role of Tourism in Development: A Case Study of Turkey." PDXScholar, 1991. https://pdxscholar.library.pdx.edu/open_access_etds/1184.
Full textSwart, Claudia. "An analysis of the tourism curriculum at Boland College : what the tourism industry in Stellenbosch requires from entry level college employees." Thesis, Stellenbosch : Stellenbosch University, 2013. http://hdl.handle.net/10019.1/85827.
Full textENGLISH ABSTRACT: Students graduate from Boland College after obtaining the National Certificates N4 – N6 in Tourism. I have been working at Boland College Stellenbosch Campus as a tourism lecturer for 12 years and over the past few years I have found that students have been struggling to find employment in the tourism industry on completion of their studies. The national tourism curriculum offered at FET colleges was implemented in 1995 with the last renewal in 2001 for selected subjects. The tourism industry, however, is a vibrant, ever-changing industry which stands in direct contrast with a static, needs-insensitive and unchanging curriculum. The aim of this study was to establish in which respects the current national tourism curriculum corresponds, or does not correspond, with what the tourism industry in Stellenbosch requires from entry-level employees in terms of expected skills, knowledge and attitudes. Qualitative methods were used to generate data from employers representing the tourism industry in Stellenbosch, graduates and lecturers from Boland College. Research participants were interviewed using semi-structured interviews. The data was analysed by doing verbatim transcriptions of the interviews, using coding and an Excel spread sheet analysis. The results revealed specific areas where the current national tourism curriculum does not correspond with the expectations and needs that the tourism industry in Stellenbosch has from entry-level employees in terms of expected skills, knowledge and attitudes.
AFRIKAANSE OPSOMMING: Studente ontvang ‘n kwalifikasie in Toerisme nadat hulle die Nasionale Sertifikate N4 – N6 in Toerisme voltooi het. Ek werk die afgelope 12 jaar as toerismedosent by Boland Kollege Stellenbosch Kampus. Gedurende die afgelope paar jaar het ek gevind dat studente sukkel om werk te kry in die toerismebedryf nadat hulle hul studies voltooi het. Die nasionale toerisme-kurrikulum wat by VOO Kolleges aangebied word, is in 1995 geïmplementeer en die laaste keer in 2001 hernu en boonop slegs in sekere vakke. Die toerismebedryf is egter ‘n lewendige, vinnig-veranderende industrie in direkte teenstelling met die statiese, onveranderde kurrikulum wat oënskynlik nie sensitief genoeg is vir die behoeftes van die toerismebedryf nie. Die doel van hierdie studie was om vas te stel in watter mate die huidige nasionale toerisme-kurrikulum ooreenstem, of nie ooreenstem nie, met wat die toerismebedryf in Stellenbosch verwag van intreevlak-werknemers in terme van verwagte vaardighede, kennis en houdings. Kwalitatiewe metodes is gebruik om data te genereer en onderhoude is gevoer met werkgewers wat die toerismebedryf in Stellenbosch verteenwoordig asook gegradueerdes en dosente van Boland Kollege. Daar is hoofsaaklik gebruik gemaak van semi-gestruktueerde onderhoude. Die data-analise het bestaan uit verbatim getranskribeerde onderhoude, die kodering daarvan asook ‘n genoteerde Excel-ontledingstaat. Die resultate van die studie dui op spesifieke aspekte van die nasionale toerisme kurrikulum wat nie ooreenstem met die verwagtinge en behoeftes wat die toerisme-industrie in Stellenbosch het van intreevlak werknemers in terme van vaardighede, kennis en houdings nie.
Gretarsdottir, Elisabet. "Energy and tourism : A comparative study for the Skagafjörður region in Iceland." Thesis, Stockholm University, School of Business, 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-6091.
Full textIn a region in the northern part of Iceland, Skagafjörður, a local organization is preparing to harness the flow of the river Jökulsá to produce electricity. But the hydroelectric power project, Villinganesvirkjun, will put an end to the rafting tours offered, as part of the tourist attraction, down the river canyons. In the recent years, Skagafjörður has had some economic problems that resulted in migration out from the area. This is a great general concern of the local government and projects have been established in order to resist this development. One of them was to analyze the possibilities of establishing power intensive industries in Skagafjörður. It was from there that the idea of a hydro electric power plant emerged. If the power plant will be built it means that the rafting tourism in the rivers will come to an end. The rafting tourism has grown rapidly or up to 29% a year. The purpose of this project is to highlight the economic consequences of the two mutually exclusive alternatives: Villinganesvirkjun, hydroelectric power plant and rafting tourism in the Skagafjörður region. Our research and calculations have implied that river rafting tourism is a more preferable alternative for the Skagafjörður region and is that conclusion based on the man power needed for the operation, the marginal effect and the financial value of the rafting tourism which all were more beneficiary for the region than the Villinganesvirkjun project. However, it is important for readers to understand that the financial calculations are based on criteria that might change and the results can’t give a final conclusion of the different economic consequences of the two alternatives. It is though possible to view the results as indicators. The fact that there are enough unused power resources in the region and Iceland as whole, but at the same time there are no rivers that provide the same rafting quality as Jökulsá, is a factor that we thought should be kept in mind.
Hien, Nguyen Mannee Chaiteeranuwatsiri. "Teacher's and administrator' perception of Asean cooperation in tourism training case studies of Thailand and Vietnam /." Abstract, 2007. http://mulinet3.li.mahidol.ac.th/thesis/2550/cd399/4836019.pdf.
Full textJägerlind, Puuri Sofia, Martin Henriksson, and Johansson Johannes Brun. "Eco-labelling on Package Tours : A study about sustainable tourism." Thesis, Jönköping University, JIBS, Business Administration, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-12718.
Full textBackground: The tourism industry is one of the largest industries in the world, with annual revenues exceeding US$ 850 billion. Because of the size and nature of the industry, tourism is seen as one of the largest contributors to the negative effects on the environment today. Within the tourism industry, there exist more than 70 eco-labels representing various environmental standards. However, none of them are widely used within the tourism industry.
Purpose: This thesis investigates how the use of the two eco-labels Svanen and Green Globe affect Swedish students’ perception of a package tour marketing campaign. It investigates how students’ perceptions of advertisement differ between advertisement for package tours with and without incorporated eco-labels.
Method: The study uses a mixed method with a sequential explanatory strategy. The quantitative part consists of a survey and the qualitative part consists of follow up interviews with a number of interviewees who are all respondents in the quantitative part. This thesis primarily focuses on the quantitative part, which consists of three questionnaires, one of which contains an advertisement for Ving, and two which used the same advertisement but which have been manipulated to include Green Globe and Svanen respectively.
Conclusion: The conclusion of the study is that students’ perception of advertisement does not differ between the advertisement not using an eco-label and the ones manipulated to include Green Globe or Svanen. The reasons to why the perception does not differ are explained by eco-labels having failed in communicating what they stand for. Students have limited financial resources, which constrains them from behaving in an environmentally friendly way. In addition, the advertisement including eco-lables is congruent with the students’ perception about the brand Ving as an environmentally friendly company. There is however factors that indicate that eco-labelling in the tourism industry can work as a partial solution for a more sustainable future.
Bakgrund: Turismindustrin är en av de största industrierna i världen, med årliga inkomster på över US$ 850 miljarder. På grund av storleken och dess påverkan, anses turismen vara en av de största orsakerna till den negativa utvecklingen av miljön. Inom turismindustrin existerar mer än 70 miljö märkningar som representerar olika miljöstandarder. Dock har inga av dem sett någon större användning inom turismindustrin.
Syfte: Syftet med denna rapport är att undersöka hur användning av de två miljömärkningarna Green Globe och Svanen påverkar studenters uppfattning av en reklamkampanj för charter resor. Den undersöker hur studenters uppfattning om reklam för charter resor skiljer sig mellan reklam som använder miljömärkning och den som inte gör det.
Metod: Denna studie använder en blandad metod med en sekventiell strategi. Den kvantitativa delen består av enkätundersökningar och för den kvalitativa delen används intervjuer med några deltagare från den kvantitativa delen. Störst fokus ligger på den kvantitativa delen som består av tre olika enkäter, en som innehåller en reklam bild på Ving, och två som manipulerats att innehålla Green Globe respektive Svanen.
Slutsats: Slutsatsen av studien är att studenters uppfattning om annonserna inte skiljer sig mellan annonsen utan miljömärkning och de som manipulerats med Green Globe eller Svanen. Anledning till att uppfattningen inte skiljer sig kan förklaras av att miljö märkningarna har misslyckats med att kommunicera vad dem står för. Studenterna har begränsade ekonomiska resurser och detta begränsar dem att uppföra sig på ett miljövänligt sätt. Dessutom överrensstämmer reklamen som innehöll miljö märkning med studenternas uppfattning om varumärket Ving som ett miljö vänligt företag. Det finns dock faktorer som tyder på att miljömärkning inom turistnäringen kan fungera som en del av lösningen för en mer hållbar framtid.
Johansson, Anders. "Democracy and Tourism in Madhya Pradesh : A case study on participatory democracy and the effects of Eco-tourism in Satpura Tiger Reserve." Thesis, Linnéuniversitetet, Institutionen för statsvetenskap (ST), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-68077.
Full textTao, Teresa Chang-Hung. "Tourism as a Livelihood Strategy in Indigenous Communities: Case Studies from Taiwan." Thesis, University of Waterloo, 2006. http://hdl.handle.net/10012/2900.
Full textReed, Ann. "Gateway to Africa the pilgrimage tourism of diaspora Africans to Ghana /." [Bloomington, Ind.] : Indiana University, 2006. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:3223051.
Full text"Title from dissertation home page (viewed June 27, 2007)." Source: Dissertation Abstracts International, Volume: 67-06, Section: A, page: 2213. Advisers: Gracia Clark; Richard Wilk.
Pianzin, Timothy Maurice. "Managing the development of tourism : a case study of Sabah, Malaysia." Thesis, University of Strathclyde, 1992. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=21510.
Full textSzivas, Edith. "A study of labour mobility into tourism : the case of Hungary." Thesis, University of Surrey, 1997. http://epubs.surrey.ac.uk/650/.
Full textKlein, Kerwin Lee 1961. "The last resort: Tourism, growth, and values in twentieth-century Arizona." Thesis, The University of Arizona, 1990. http://hdl.handle.net/10150/291521.
Full textBiondi, Joann. "International tourism and socio-economic development in the Caribbean : are they compatible?" FIU Digital Commons, 1986. http://digitalcommons.fiu.edu/etd/1681.
Full textMatthews, John Barrington. "New South(Ern) Landscapes: Reenvisioning Tourism, Industry, and the Environment in the American South." W&M ScholarWorks, 2016. https://scholarworks.wm.edu/etd/1477068427.
Full textDapkutė, Inesa. "Universitetinių turizmo studijų organizavimas (bakalauro)." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2006. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2006~D_20060608_131629-36737.
Full textNair, Sumit. "Stora Karlsö Tourism Sustainability Studies - A case study to understand & investigate impacts of water shortage and power outage on tourism." Thesis, Uppsala universitet, Institutionen för teknikvetenskaper, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-384670.
Full textMiežinienė, Dovilė. "Universitetinių turizmo magistrantūros studijų organizavimas." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2006. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2006~D_20060608_132803-45347.
Full textJoseph, Hilary. "Does township tourism contribute to government's strategic goals for the tourism sector? : a case study of bed and breakfast entrepreneurs in Gugulethu and Langa, Cape Town." Master's thesis, University of Cape Town, 2013. http://hdl.handle.net/11427/14944.
Full textNofziger, Cinda Marie. "Vacation views: tourist photographs of the American West, 1945-1980." Diss., University of Iowa, 2012. https://ir.uiowa.edu/etd/3361.
Full textNeilson, Joy. "Milwaukee's ethnic festivals| Creating ethnic-American heritage for urban ethnic tourism." Thesis, The University of Wisconsin - Milwaukee, 2015. http://pqdtopen.proquest.com/#viewpdf?dispub=1588839.
Full textEthnic identity is dynamic social construction. Ethnic groups define and display their heritage to meet the social, economic, and political interests of the group. Tourism is one outlet for ethnic groups to express their identity while stimulating local economies. Ethnic tourism is becoming more popular in urban settings, as municipal governments attempt to compete for tourism income and establish a unique brand. Placing ethnic tourism within an urban setting creates additional layers of complexity that have the potential to alter the way ethnic groups interact and are perceived by locals and visitors. Tourism involves the construction of expectations through deliberate representation. When the object of expectation is an ethnic or minority group, the creation of symbols to enhance the exotic appeal can have unintended consequences for the performance of ethnicity within urban structures. This paper attempts to document the effects of urban ethnic tourism on the ethnic group that is the subject of tourism by applying a new framework for urban ethnic tourism to the ethnic festivals of Milwaukee, WI.
Iun, Ka Man. "Tourism English in Macao, a case study." Thesis, University of Macau, 2008. http://umaclib3.umac.mo/record=b1942464.
Full textCollins, John F. "Efforts To Promote Tourism As A Catalyst For Urban Redevelopment In Florida: Insights From The Anthropology Of Tourism And An Annotated Bibliography." [Tampa, Fla.] : University of South Florida, 2004. http://purl.fcla.edu/fcla/etd/SFE0000543.
Full textLenehan, Anthony. "A study of management practices and competences within effective organisations in tourism." Thesis, University of Surrey, 1995. http://epubs.surrey.ac.uk/811/.
Full textQu, Riliang. "Market orientation of hotels and travel services in China's internaitona tourism market." Thesis, University of Nottingham, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.247130.
Full textLastrapes, Lauren. "Casa Samba: Identity, Authenticity, and Tourism in New Orleans." ScholarWorks@UNO, 2012. http://scholarworks.uno.edu/td/1456.
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