Dissertations / Theses: 'Tourism strategic planning'

1

Cloete, Thunes Johannes. "A strategic planning model for provincial tourism authorities / Thunes Johannes Cloete." Thesis, Potchefstroom University for Christian Higher Education, 2001. http://hdl.handle.net/10394/928.

Full text

Abstract:

The purpose of this study was to develop a strategic tourism-planning model for provincial authorities. In order to achieve this goal, a literature study was firstly necessary to determine the important aspects identified for strategic tourism planning by researchers working in that field. Secondly, the nine provinces were asked to forward their existing provincial strategic tourism plans. Only five of the nine provinces complied with this request. These five provincial strategic plans were compared, to identify those aspects which the provinces perceive as important for the present tourism industry, and to identify the aspects which they incorporate in their strategic plans. This was done in Table 3.2. Before investigating and evaluating the present strategic plans, criteria had to be identified for this purpose. The White Paper on Tourism (1996) identified ten key success factors for provinces to achieve. In Table 3.3 these ten key success factors were applied as criteria to evaluate the five existing provincial strategic tourism plans. From the literature study eleven key strategic elements for provincial tourism were identified. These were discussed in chapter 2. In Table 3.4 the five existing provincial strategic tourism plans were evaluated against the above eleven key strategic elements. It was shown that a tourist's decision and the unique tourism circumstances (attractions) of the provinces' natural resources (including the "Big Five" tourism attractions) are very important to a strategic tourism plan and that it had to be included in the proposed provincial strategic tourism planning model. A questionnaire including the above aspects and elements was compiled. The objective of the questionnaire was to measure the importance which the nine provinces attach to the identified elements. Questionnaires were sent out to the nine provinces, for them to complete and return. A 100% response rate was achieved. The results of the questionnaire were discussed in line with the eleven key strategic elements. From the results the following conclusions can be made: In their strategic plans provincial tourism authorities focussed primarily on marketing. All nine provinces rated safety and security as important and felt that it should be included in a provincial strategic tourism plan. On the other hand, aspects such as staff training, women in tourism, providing for disabled people in tourism, secondary services, health-related issues, provinces' natural resources (biomes), provinces' involvement in new tourism business and globalisation got low ratings. Safety and security and the promotion strategy received the highest average ratings (96%). This study concluded with a number of recommendations, of which the following are the most important: To implement the proposed provincial strategic tourism planning model. To research practical actions that can be implemented to protect tourists against criminal elements while visiting a province. To research how the quality of service can be improved in a province's tourism industry.
Thesis (Ph.D. (Tourism))--Potchefstroom University for Christian Higher Education, 2002.

APA, Harvard, Vancouver, ISO, and other styles

2

McGowan, Gerrit James. "Strategic planning for pro-poor tourism : a case study of Livingstone, Zambia." Thesis, University of British Columbia, 2007. http://hdl.handle.net/2429/31602.

Full text

Abstract:

Tourism is a booming industry in Livingstone, Zambia. Over the past decade, an influx of foreign investment has completely transformed the local economy, contributing to a meteoric rise in tourist arrivals, expenditures, and new businesses. This has provided more jobs to the local workforce, created more opportunities for small business, and produced greater government revenues. As a result, the Zambian government has made tourism one of its highest priority development sectors. As large-scale tourism is a recent phenomenon in Livingstone, both the national and local governments have been forced to respond retroactively to the needs and effects of the growing sector. This has led to a policy framework for tourism that is largely uncoordinated and inconsistent, and in some cases outdated. With the approval of Zambia's Poverty Reduction Strategy Paper in 2003, there is now an additional mandate to include the promotion of poverty reduction within government tourism sector activities. The following thesis provides an examination of the tourism economy in Livingstone, Zambia - identifying opportunities for promoting poverty reduction through this growing sector. Using a strategic planning approach adopted by UN-Habitat, this paper identifies and prioritizes objectives and opportunities for pro-poor tourism in Livingstone. This begins with the compilation of tourism and poverty related data outlined in a situation assessment, followed by an analysis of key stakeholders active in the sector. A broad vision is then established and key issues and objectives are identified and streamlined. Using simple decision-analysis tools' to structure and assess alternatives, potential pro-poor tourism opportunities are then assessed in relation to the objectives. The four-highest ranking opportunities were chosen for further analysis. They are listed below according to rank. 1. Small business support - including business development services, registration and licensing, informal sector activity, and issues of land tenure and title. 2. Credit and Finance - including expanded micro-credit programming 3. Marketing - including pro-poor and SME marketing programs and a sustainable tourism certification program 4. Training and Capacity Building - including the expansion of public sector programs and the monitoring and regulation of private sector activities. 1 Decision analysis is a discipline that comprises the philosophies, theories, methodologies, and professional practices for addressing important decisions in a formal manner (Howard, 1984).
Applied Science, Faculty of
Community and Regional Planning (SCARP), School of
Graduate

APA, Harvard, Vancouver, ISO, and other styles

3

Leung, Wing-kei Lucia, and 梁詠璣. "Strategic framework of place marketing for greater Pearl River Delta from a regional tourism planning perspective." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2004. http://hub.hku.hk/bib/B31261309.

Full text

APA, Harvard, Vancouver, ISO, and other styles

4

Luštický, Martin. "Strategický benchmarking plánování rozvoje cestovního ruchu." Doctoral thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-191825.

Full text

Abstract:

The presented dissertation thesis deals with a set of problems related to the strategic planning of tourism development in the context of tourism policy. By making full use of the strategic benchmarking method, the thesis tries to make a certain contribution to the improvement of strategic planning in tourism which represents an important factor of tourism destination competitiveness. The objective of the presented dissertation thesis is to postulate and in practice verify a methodology related to strategic benchmarking, aimed at regional tourism development strategies and at selected aspects of the process of their formation. The dissertation thesis postulates a complex procedure thus making it possible to evaluate and compare the tourism developing strategies of the Czech, Slovak and British regions on the basis of stipulated criteria and fuzzy scales. This procedure is implemented into an on-line evaluating application, which can be used by key regional actors for the evaluation of the particular developing strategies. The evaluation results are used for benchmarking gap analysis and for selection of suitable benchmarking partners by means of fuzzy TOPSIS method. Consequently, selected partners are submitted to an external benchmarking investigation focused on methods of how to create strategies, and managerial approaches to planning. The acquired information is used for an identification of good practices for a regional planning of tourism development.

APA, Harvard, Vancouver, ISO, and other styles

5

Pansiri, Jaloni University of Ballarat. "Harambe : strategic alliance formation and performance evaluation in the tourism sector of travel." University of Ballarat, 2006. http://archimedes.ballarat.edu.au:8080/vital/access/HandleResolver/1959.17/12803.

Full text

Abstract:

"This thesis investigates the influence of company and executive characteristics on strategic alliance formation (decision to form alliances, alliance type selection and choice of alliance partners) and performance evaluation of alliances, in the Australian tourism industry sector of travel. The significance of forming strategic alliances as a way of achieving 'harambe' is emphasised throughout this thesis. 'Harambe' is a ki-Swahili term meaning "to pull together, or to work together or to pull the same rope together at the same time" in harmony. The idea here is that companies pool their resources together through strategic alliances to be able to achieve their strategic goals and objectives. The research focuses on three travel sub-sectors - travel agencies, tour operators and wholesalers and how these sub-sectors relate with those of transport and accommodation." -
Doctor of Philosophy

APA, Harvard, Vancouver, ISO, and other styles

6

Pansiri, Jaloni. "Harambe : strategic alliance formation and performance evaluation in the tourism sector of travel." University of Ballarat, 2006. http://archimedes.ballarat.edu.au:8080/vital/access/HandleResolver/1959.17/15396.

Full text

Abstract:

"This thesis investigates the influence of company and executive characteristics on strategic alliance formation (decision to form alliances, alliance type selection and choice of alliance partners) and performance evaluation of alliances, in the Australian tourism industry sector of travel. The significance of forming strategic alliances as a way of achieving 'harambe' is emphasised throughout this thesis. 'Harambe' is a ki-Swahili term meaning "to pull together, or to work together or to pull the same rope together at the same time" in harmony. The idea here is that companies pool their resources together through strategic alliances to be able to achieve their strategic goals and objectives. The research focuses on three travel sub-sectors - travel agencies, tour operators and wholesalers and how these sub-sectors relate with those of transport and accommodation." -
Doctor of Philosophy

APA, Harvard, Vancouver, ISO, and other styles

7

McCamley, Claire. "Strategic marketing planning in the context of heritage tourism management : a study of two heritage regions." Thesis, Ulster University, 2014. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.601509.

Full text

Abstract:

The effective strategic management of heritage tourism is vital to the economic, environmental and social health of a region. This is even more pronounced in heritage based regions where the resource is ultimately finite and where development cannot be separated from its local residents, communities and businesses. Given this scenario, the effective marketing of heritage tourism must take both a strategic approach and be underpinned by effective stakeholder engagement, which includes processes of coordination and integration in order to achieve a holistic approach to marketing management. The research sought to establish the nature and scope of stakeholders involved in strategic marketing planning within heritage regions, to investigate the coordination and management of strategic marketing functions, and to examine the process of strategic implementation. The empirical study took a qualitative approach guided by the case study methodology, which used a range of data collection techniques including content analysis and in-depth interviews. A range of data sources reflecting the structure of the tourism industry were used, including key strategic documents, public sector key informants and tourist product service providers operating in both the private and community sectors, representing the regions. Key contributions made by the research relate to the identification of four key issues including Strategic Direction, Marketing Communications, Consultation and Aggravated Fragmentation. Overall, it was found that there is no central strategic direction for tourism management, with the result that tourism delivery is unclearly and ambiguously assigned between myriad bodies and agencies. At strategic level, marketing communications between such bodies is endemically poor, resulting in a disintegrated approach to tourism marketing management. The implications of these weaknesses are evident across several strategic marketing functions, including Strategic Orientation, Resource Allocation, Product Service Development and Destination Promotion, and are significant across the levels of management and administration for tourism, from government level planning to individual tourism providers.

APA, Harvard, Vancouver, ISO, and other styles

8

Holtzhausen, Beatrix. "The development of turnaround strategies for the Calitzdorp Spa Tourism resort." Thesis, Nelson Mandela Metropolitan University, 2004. http://hdl.handle.net/10948/225.

Full text

Abstract:

The objective of this study was to develop turnaround strategies for the Calitzdorp Spa Tourism Resort (herein after referred to as Calitzdorp Spa) to stop the performance decline and put it back on the road of recovery again. The development of turnaround strategies are dependent on establishing the cause of the performance decline and to enable management to plan effective and optimal strategies for the tourism resort focused on the recovery response. An analysis of various sources on strategic management models were undertaken to find a theoretical framework for the development of a strategic management model that could be applied to a tourism resort. The following model for the strategic management of a tourism resort was consequently developed and consists of the following main components: • Mission, objectives and stakeholders; • Strategic position; • Strategic choice; and • Strategic implementation. A second model for the Turnaround Process of a tourism resort was proposed to assist management in guiding the resort to recovery, consisting of two main phases, namely: • Turnaround situation; and the • Turnaround response. The research methodology followed included: • a literature survey to define the important concepts of tourism, resorts, strategic management and turnaround strategies; • a questionnaire survey to determine customer satisfaction at the Calitzdorp Spa; • telephone interviews to determine the marketing and positioning strategies of the Calitzdorp Spa; and • a focus group discussion session to determine the current situation at the resort and to plan future management strategies of the Calitzdorp Spa. Specific conclusions were made and specific actions recommended based on the results obtained.

APA, Harvard, Vancouver, ISO, and other styles

9

Ventura, Sílvia Sofia Bandeira Nunes. "Góis: bases para um plano estratégico de desenvolvimento do turismo." Master's thesis, Escola Superior de Hotelaria e Turismo do Estoril, 2010. http://hdl.handle.net/10400.26/2407.

Full text

Abstract:

Na área da Gestão Estratégica de Destinos Turísticos o planeamento estratégico assume primordial importância, consubstanciando-se num dos instrumentos fundamentais para a definição e implementação de uma política integrada de competitividade e sustentabilidade para o turismo. Sendo um concelho do interior do país, de cariz marcadamente rural, Góis enfrenta hoje graves problemas de desertificação e de desenvolvimento. Constituindo o turismo uma actividade transversal, capaz de gerar impactes socioeconómicos, demográficos, físicos, ambientais e culturais importantes, recaem sobre a actividade turística elevadas expectativas quanto aos seus contributos relevantes enquanto motor de desenvolvimento rural para a revitalização económica e a preservação do património natural e cultural, afirmando-se o turismo como um dos sectores estratégicos para a inovação e competitividade do concelho. Nesse sentido, este trabalho pretende ser um contributo para o planeamento estratégico do desenvolvimento do turismo no concelho de Góis, que estabelece o conceito e a visão turística para o território e define orientações nos domínios considerados estruturantes. Devidamente enquadrado pela análise da relevância do planeamento estratégico em turismo e da influência do turismo como alavanca para o desenvolvimento do mundo rural, a par de uma reflexão sobre os desafios que se colocam na implementação de um modelo de desenvolvimento turístico sustentável, bem como pela avaliação da importância do turismo na economia mundial e nacional, elabora-se o levantamento, diagnóstico e análise aprofundados do sistema turístico do concelho e da região, que inclui a avaliação das potencialidades dos recursos para o desenvolvimento de produtos turísticos, que irão determinar o futuro da actividade turística no concelho.Com base no diagnóstico e análise realizados são definidos os conceitos, visão e objectivos, a partir dos quais é definida a estratégia e os respectivos eixos de intervenção, que permitirão a qualificação, diferenciação e inovação da oferta turística, promovendo o posicionamento competitivo do destino turístico Góis, num quadro de desenvolvimento sustentável.
Within the domain of strategic management of tourism destinations, strategic planning is of utmost importance, giving shape to a fundamental tool for the definition and the implementation of a competitive and sustainable integrated policy for tourism. As an inland district, with a markedly rural nature, Góis faces these days serious desertification and development difficulties. Tourism being an activity with a crosswise dimension, capable of generating socio-economical, demographic, environmental and cultural impacts, high expectations fall on tourism activity, regarding its relevant contribution as a rural development agent for economical revival and natural and cultural heritage preservation, therefore tourism stands, among others, as a strategic sector for the district’s innovation and competitiveness. In this sense, this work pretends to be a contribution for the strategic planning of Góis’ district tourism development, it establishes the territory’s tourism concept and vision and it defines orientations for areas considered as fundamental. Duly framed by the relevance analysis of strategic planning for tourism and tourism influence as a lever for rural development, along with the challenges that occur with the implementation of a model for sustainable tourism development, as well as the reflection on the importance of tourism in the world and the national economy, lies the elaboration of an in-depth data gathering, diagnosis and assessment of the district and the region’s tourist system, including the evaluation of the resource potentials for the development of tourism products, which will determine the future of the district’s tourism activity.

APA, Harvard, Vancouver, ISO, and other styles

10

Alves, Alberto da Paz Coutinho. "Plano Estratégico para o Turismo do Concelho de Amares." Master's thesis, [s.n.], 2016. http://hdl.handle.net/10284/5319.

Full text

Abstract:

Dissertação apresentada à Universidade Fernando Pessoa como parte dos requisitos para a obtenção do grau de Mestre em Ciências da Comunicação, ramo de Marketing e Publicidade
O turismo tem uma enorme importância estratégica para a economia portuguesa devido ao facto de criar emprego e riqueza. É um setor onde as vantagens competitivas são certas, o que acontece em poucas áreas. É fundamental apostar no turismo, quer por parte do governo ou dos empresários do ramo. O turismo em Portugal está a atravessar uma fase positiva e sente-se um crescente aumento. Estão a surgir novos destinos de grande qualidade, mas é importante apostar no turismo, nos destinos já existentes e na descoberta de novos. É necessário criar um novo modelo turístico, levar Portugal a ser um destino turístico ainda mais procurado. A necessidade de um planeamento estratégico turístico possibilitará a Portugal de melhorar e reequilibrar a economia. A acelerada emergência do processo de planeamento estratégico em Portugal e mais precisamente, no concelho de Amares, o meu caso de estudo, incita-nos a questionar acerca da sua criação e integração possível no modelo turístico português e mais concretamente no caso de Amares. É imprescindível compreender o que pode ser feito a nível de estratégias turísticas, bem como os seus impactos no futuro, no setor do turismo de Amares. O presente trabalho pretende responder a essas questões e apresentar um conjunto de medidas estratégicas que podem ser adotadas a nível do turismo, no concelho de Amares. Para obter respostas às perguntas levantadas neste trabalho, foi essencial fazer uma revisão de literatura no âmbito do turismo, planeamento estratégico e todas as temáticas que lhes estão associadas. Para compreender melhor quais seriam as soluções estratégicas mais adequadas ao turismo do concelho de Amares, este estudo baseou-se em duas ferramentas para ajudar, a análise PEST e a análise SWOT. Dessas análises concretas e de todas as observações feitas ao longo da concretização desse trabalho, surgiu um conjunto de estratégias que se espera, possam vir a ajudar o turismo do concelho de Amares.
Tourism has a huge strategic importance for the Portuguese economy due to the fact that creates jobs and wealth. It is a sector where competitive advantages are sure, what only happens in a few areas. It is crucial to invest in tourism, either by the government or the branch of business. In Portugal, tourism is going through a positive phase and we can observe a growing increase. They are emerging new high quality destinations, but it is important to invest in tourism, on the destinations that already exist and discover new ones. It’s necessary to create a new tourism model, in order to help Portugal becoming a tourist destination even more sought. The need of a tourism strategic planning will allow Portugal to improve and rebalance the economy. The rapid emergence of the strategic planning process in Portugal and more precisely in Amares municipality, my case study, urges us to question about their creation and possible integration in the Portuguese tourism model and more specifically in the case of Amares. It is essential to understand what can be done in terms of tourism strategies and their impact on the future, in particular, in Amares tourism sector. This paper aims to answer these questions and presents a set of strategic aspects that could be adopted in Amares tourism. In order to find the answers to the questions raised in this work, it was essential to make a literature review in the field of tourism, strategic planning and all subjects associated with them. For a better understanding about the most appropriate strategic solutions to the Amares county tourism, this study was based on two tools to help, the PEST analysis and SWOT analysis. From these concrete analyzes and all the comments made during the implementation, a set of expected strategies emerged, that can help the tourism in Amares county.

APA, Harvard, Vancouver, ISO, and other styles

11

Stokes, Robyn L., and n/a. "Inter-Organisational Relationships for Events Tourism Strategy Making in Australian States and Territories." Griffith University. School of Tourism and Hotel Management, 2004. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20040218.160232.

Full text

Abstract:

This research examines the impact of inter-organisational relationships of public sector events agencies on events tourism strategy making within Australian state/territories. The global expansion of events tourism and sustained interest in networks and relationships as conduits to strategy underpin this topic. Although public sector institutional arrangements exist in many countries including Australia to develop events tourism, there is no known empirical research of inter-organisational relationships for strategy making in this domain. Against this background, the research problem of the thesis is: How and why do inter-organisational relationships of public sector events agencies impact upon events tourism strategy making within Australian states and territories? Based on a review of themes and issues within the two parent theories of tourism strategy and inter-organisational relationships, a theoretical framework and four research issues are developed. These issues are: RI 1: How does the public sector institutional environment impact upon events tourism strategies and the inter-organisational relationships that shape them, and why? RI 2: How do events tourism strategy forms and processes reflect and influence events agencies' inter-organisational relationships, and why? RI 3: What are the forms and characteristics of events agencies' inter- organisational relationships for shaping events tourism strategies, and why? RI 4: What are the incentives and disincentives for events agencies to engage in inter-organisational relationships for events tourism strategy making, and why? Because this research explores a new field within events tourism, it adopts a realism paradigm to uncover the 'realities' of events agencies' inter-organisational relationships and strategies. Two qualitative methodologies are adopted: the convergent interview technique (Carson, Gilmore, Perry, and Gronhaug 2001b; Dick 1990) and multiple case research (Perry 1998, 2001; Yin 1994). The convergent interviews serve to explore and refine the theoretical framework and the four research issues investigated in the multiple case research. These cases are represented by the inter-organisational relationships of events agencies in six Australian states/territories. Findings about the public sector institutional environment (research issue 1) show that events tourism strategies are influenced by different public sector policies and influences, the organisational arrangements for events tourism, the roles of events agencies and the lifecycle phase of events tourism in each state/territory. In relation to events tourism strategy forms (research issue 2), reactive/proactive strategies that respond to or address arising events or opportunities are common with a limited application of formal planning strategies. However, events agencies' strategy processes do reflect a range of strategic activities of importance. Inter-organisational relationships of events agencies (research issue 3) are typified by informal, government-led networks that influence, rather than develop, events tourism strategies. Finally, the importance of a number of incentives and disincentives for agencies to engage in inter-organisational relationships for events tourism strategy making is established. The final conceptual model depicts the themes within all four research issues and links between them to address the research problem. The conclusions of this research make a major contribution to events tourism theory and build upon theories in tourism strategy and inter-organisational relationships. Further research opportunities are presented by these conclusions and the conceptual model which may be explored using other methodologies or alternative research contexts. Practical implications of the research for policy makers and agency executives relate to policy-strategy linkages, public sector organisational arrangements for events tourism, strategy forms and processes and frameworks to engage stakeholders in inter-organisational relationships for strategy making. Knowledge of incentives and disincentives for these inter-organisational relationships also provides a platform for events agencies to reflect upon and revise their modes of governance for events tourism strategy making.

APA, Harvard, Vancouver, ISO, and other styles

12

Monyane, Malefane Stephen. "The development of a strategic marketing plan for the Mangaung tourism area." Thesis, Bloemfontein : Central University of Technology, Free State, 2008. http://hdl.handle.net/11462/51.

Full text

APA, Harvard, Vancouver, ISO, and other styles

13

Espada, Rita Rodrigues Raposo Cacito. "Alqueva : roteiro para um destino turístico sustentável." Master's thesis, Escola Superior de Hotelaria e Turismo do Estoril, 2011. http://hdl.handle.net/10400.26/2427.

Full text

Abstract:

Nas últimas décadas, o Turismo consolidou-se como um dos principais sectores económicos à escala mundial, nacional, regional e local, sendo amplamente reconhecido o seu efeito multiplicador, alavancando riqueza no seu próprio sector e no desenvolvimento de outros sectores económicos. No entanto, o desenvolvimento da actividade turística nem sempre acarreta impactes positivos, podendo incompatibilizar-se com os desígnios patentes no conceito de desenvolvimento sustentável. Neste contexto, o paradigma da sustentabilidade aplicada à actividade turística representa actualmente um dos maiores reptos que o sector enfrenta. A presente investigação incide sobre a problemática da sustentabilidade nos destinos turísticos. Desta forma, corporiza o cruzamento dos modelos conceptuais existentes, evidenciando sinergias e boas práticas e, delimita os princípios inerentes a uma gestão integrada dos destinos turísticos com o enunciado dos pressupostos e das vantagens decorrentes. Aplica o modelo conceptual ao caso concreto do destino Alqueva de forma a verificar quais as condições que devem estar reunidas para que esta região se possa afirmar turisticamente num contexto nacional e internacional de concorrência acrescida.
In recent decades, tourism has established itself as one of the leading economic sectors not only at the global scale, but also at national, regional, and local levels, and its multiplying effect is widely recognised, leveraging wealth in its own area of activity and across other economic sectors. However, tourism development does not always entail positive impacts, and it might actually be inconsistent with the principles endorsed by the concept of sustainability. In this context, the paradigm of sustainable development applied to the tourism activity constitutes one of the biggest challenges for the sector. The present research focuses on the issue of sustainability addressed to tourism destinations. Thus, it embodies the intersection between the existing conceptual models, highlighting synergies and best practice, and determines the inherent principles in tourism destinations’ integrated management, by foregrounding assumptions and their resulting benefits. It applies the conceptual model to the Alqueva’s tourism destination so as to understand the essential conditions for this region to become a renowned tourism destination within the scope of the escalating national and international tourism competition.

APA, Harvard, Vancouver, ISO, and other styles

14

Sheba, M. K. "Marketing Zambia as a tourism destination : e-challenges, e-strategies and opportunities for the Zambia National Tourist Board." Thesis, Stellenbosch : Stellenbosch University, 2005. http://hdl.handle.net/10019.1/50394.

Full text

Abstract:

Thesis (MPhil)--Stellenbosch University, 2005.
ENGLISH ABSTRACT: Tourism is emerging as one of the most important socio-economic sectors for developing as well as developed countries. Tourism incorporates features of the information society such as globalisation, mobility, and information reach and richness. A national Tourist Office or as commonly referred to Destination Marketing Organization is the core tourism product of any nation. The new forms of ebusiness are offering major opportunities for all tourism destinations and suppliers, whether large or small, to improve their business and remodel such in a more cost-effective manner. The study discusses the impact and existing relationship between ICT and tourism as an emerging ecommerce sector in the Zambian tourism industry. It focuses on the tremendous changes in consumer expectations for the Zambia tourism sector caused by the impact ofInternet revolution. The World Wide Web through Information and Communication Technology (lCT) is the driving force that is changing the tourism landscape and affecting the production, distribution and consumption of its products. This symbiotic relationship existing between ICT and the tourism sector provides an opportunity for the Zambian tourism industry to create a competitive advantage for the 21st century.
AFRIKAANSE OPSOMMING: Toerisme kom as een van die belangrikste sosio-ekonomiese sektore in beide ontwikkelende sowel as ontwikkelde lande voor. Kenmerke van die inligtings-gemeenskap soos globalisasie, mobiliteit, inligtings-toegang, -reikafstand en -rykheid word ook in toerisme aangetref. Die kern toerisme-produk van enige nasie is 'n nasionale Toeriste Buro of, soos algemeen verwys word, 'n Bestemming Bemarkings Organisasie (BBO). Toerisme bestemmings en verskaffers, klein of groot, word vele geleenthede aangebied om ten middele van nuwe vorme van e-handel hulle besighede op koste-geskikte manier te verbeter en te hervorm. Die studie bespreek die impak van en die bestaande verwantskap tussen Inligtings en Kommunikasie Teknologie (IKT) en die toerisme-bedryf in die Zambiese toerisme industrie as 'n ontwikkelende e-handel sektor. Daar word hoofsaaklik op die geweldige impak van die Internet-revolusie op verbruikersverwagtinge in die Zambiese toerisme bedryf gefokus. Deur middel van IKT word die Wereld-Wye Web (WWW) die dryfkrag wat die toerisme landskap verander en die produksie, verspreiding en verbruik van sy produkte beïnvloed. Die wedersydse verwantskap tussen IKT en die toerisme sektor verskaf 'n geleentheid vir die Zambiese toerisme industrie om 'n mededingende grondslag vir die 21ste eeu te skep.

APA, Harvard, Vancouver, ISO, and other styles

15

Martins, André Filipe Atalaia. "Planeamento estratégico de destinos turísticos: contributos para o desenvolvimento da atividade turística no concelho de Tomar." Master's thesis, Escola Superior de Hotelaria e Turismo do Estoril, 2017. http://hdl.handle.net/10400.26/24618.

Full text

Abstract:

O turismo tornou-se ao longo das últimas décadas um dos maiores setores económicos no mundo, apresentando um crescimento rápido e sustentado, sendo como tal considerado um importante meio para o desenvolvimento, prosperidade e bem-estar socioeconómico dos concelhos, regiões e países. Apesar dos benefícios associados, o desenvolvimento desregulado e descoordenado do turismo pode conduzir a um conjunto de riscos e impactos negativos na sociedade e nos recursos. O planeamento estratégico dos destinos turísticos surge assim um processo fulcral para o desenvolvimento equilibrado do turismo, tendo por objetivo o estabelecimento de uma estratégia a longo prazo, a promoção da melhoria do desempenho e o aumento da competitividade da atividade turística, numa lógica sustentável. Neste contexto, o presente trabalho de projeto procura fazer um estudo aprofundado do sistema turístico do concelho de Tomar, incidindo particularmente nos processos de planeamento e gestão do destino, identificando falhas e respetivas causas, bem como oportunidades a explorar, objetivando-se o desenvolvimento e otimização da atividade turística. Nesta investigação desenvolve-se um suporte teórico assente nas atuais abordagens de referência sobre planeamento e gestão de destinos turísticos. A avaliação do destino é suportada pela pesquisa efetuada, que consiste no levantamento, diagnóstico e análise do sistema turístico do concelho e dos seus recursos. O inventário de recursos turísticos concebido e respetiva classificação conduz à determinação do nível do aproveitamento e potencial dos recursos. Partindo desta avaliação, complementada por análise estatística, análise de entrevistas a stakeholders locais e inquéritos a visitantes, tendo sido recolhidas 310 respostas, é feita a análise estratégica dos produtos turísticos. Neste sentido, é desenvolvida a matriz de análise SWOT do concelho de Tomar enquanto destino turístico, que serve de base ao estabelecimento da visão, estratégia e objetivos para a atividade, culminando num conjunto de medidas, ações e orientações para o desenvolvimento turístico no concelho, segundo os eixos identificados como mais relevantes.
Over the last decades, tourism has become one of the largest economic sectors worldwide, with a rapid and sustained growth, being considered an important vehicle for the development, prosperity and socioeconomic well-being of municipalities, regions and countries. Despite the associated benefits, the unregulated and uncoordinated development of tourism can lead to a set of risks and negative impacts on society and resources. Therefore, the strategic planning of tourist destinations is presented as a key process for the balanced development of tourism, aiming to establish a long-term strategy, promoting the tourist activity enhancement of performance and competitiveness, complying with the sustainable development principles. In this sense, this work pretends to conduct a thorough examination of the tourism system established in the municipality of Tomar, focusing particularly on the planning and management, identifying failures and their causes, as well as opportunities to exploit, with the objective of developing and optimising the activity. This research develops a theoretical support based on the current approaches of reference to the tourist destinations planning and management. The destination evaluation is supported by the research, which consists in the survey, diagnosis and analysis of the municipality's tourism system and its resources. The inventory of tourism resources and classification leads to the establishment of the resources levels of utilization and potential. Based on this evaluation, complemented by statistical analysis, analysis of interviews with local stakeholders and visitor surveys, with 310 collected responses, the strategic analysis of the tourism products is carried out. In this regard, the SWOT analysis of the tourism system is developed, which is the basis for establishing the vision, strategy and objectives of the activity, resulting in a set of measures, actions and guidelines for the municipality tourism development, according to the defined priority axes.

APA, Harvard, Vancouver, ISO, and other styles

16

Lemos, Clara Carvalho de. "Avaliação ambiental estratégica para o setor de turismo: uma proposta para aplicação no Brasil." Universidade de São Paulo, 2011. http://www.teses.usp.br/teses/disponiveis/18/18139/tde-01092011-082828/.

Full text

Abstract:

Um número crescente de países tem feito uso da avaliação ambiental estratégica em experiências de planejamento do turismo. Não obstante, o aumento da prática não foi seguido pelo desenvolvimento de orientações teóricas e procedimentos específicos para o setor. Objetivou-se, com esta pesquisa, desenvolver uma estrutura geral para aplicação da avaliação ambiental estratégica no setor do turismo, bem como analisar as possibilidades práticas de sua inserção no planejamento do turismo no âmbito federal brasileiro. Foi realizado um levantamento bibliográfico sobre o tema, para identificação dos principais pressupostos teóricos. Além disso, foi realizado um levantamento abrangente da aplicação da AAE para o setor do turismo em diferentes contextos de planejamento, seguido por uma consulta a especialistas diretamente envolvidos com casos práticos selecionados. Com esses subsídios, foi possível analisar criticamente as possibilidades de incorporação da AAE no cenário institucional de planejamento do turismo no Brasil, oferecendo recomendações e procedimentos a serem seguidos. Acredita-se que a AAE pode trazer alguns benefícios ao planejamento do setor no país, desde que sua incorporação seja acompanhada por um processo de discussão e apropriação ampla por parte da sociedade e das instituições de planejamento.
An increasing number of countries have been applying strategic environmental assessment to tourism planning experiences. Practice, however, has not been followed by the development of theoretical orientations and specific procedures. This research aimed at developing a general SEA framework for tourism planning and analysing practical developments of SEA application to tourism planning a t the federal level in Brazil. A literature review on the subject was carried out in order to identify the thesis main theoretical assumptions. In addition, a comprehensive survey of the extent of SEA application to tourism sector in different planning contexts was performed, followed by a consultation with experts directly involved with selected case studies. Using inputs from theoretical and field research, a critical analysis was carried out to look at the possibilities of incorporating SEA into the institutional context of tourism planning in Brazil. Recommendations on procedures and guidance were drawn. It is believed that SEA can provide environmental benefits to tourism planning in Brazil provided that its incorporation is followed by a comprehensive discussion and appropriation of the instrument by the public and by the planning institutions.

APA, Harvard, Vancouver, ISO, and other styles

17

Silva, Mónica Luísa Sousa da. "O processo de planeamento estratégico em turismo: o caso “Quintas da Madeira”." Master's thesis, [s.n.], 2011. http://hdl.handle.net/10284/2952.

Full text

Abstract:

Dissertação apresentada à Universidade Fernando Pessoa como parte dos requisitos para obtenção do grau de Mestre em Ciências Empresariais.
O turismo é atualmente a principal atividade económica da Região Autónoma da Madeira (RAM), sendo considerado um vetor estratégico para o desenvolvimento económico da região. Dada a sua importância, torna-se essencial garantir um crescimento sustentado do sector do turismo, que permita a sua manutenção a longo prazo. Um dos meios de garantir a sustentabilidade do sector do turismo é através do seu planeamento e gestão, monitorizando a situação, traçando objetivos, estratégias e planos de ação que permitam o desenvolvimento sustentado do destino. Neste sentido, esta dissertação aborda o processo de planeamento estratégico em turismo. Os objetivos desta dissertação são: 1 – Dar a conhecer as fases, conceitos, modelos e ferramentas de um processo de planeamento estratégico em turismo. 2 – No âmbito de um processo de planeamento estratégico aplicado, desenvolver uma análise da situação do processo de planeamento estratégico do produto “Quintas da Madeira”, relativamente à oferta e à procura, nomeadamente em termos de segmentação e posicionamento. 3 - Propor recomendações para a implementação de um plano estratégico para o produto turístico “Quintas da Madeira”, ao nível dos objetivos, estratégia de desenvolvimento e programas. A metodologia utilizada assenta no recurso: a) à informação secundária disponível sobre os temas abordados; b) a dados primários, resultantes da realização de questionários aos gestores das “Quintas da Madeira”. Tourism is now the main economic activity of Madeira (RAM), a vector is considered strategic for the region's economic development. Given its importance, it is essential to ensure sustained growth of the tourism sector, allowing for the long-term maintenance. One way to ensure the sustainability of the tourism sector is through its planning and management, monitoring the situation, outlining goals, strategies and action plans that enable sustainable development of the destination. Thus, this paper discusses the process of strategic planning in tourism. The objectives of this thesis are: 1 - To publicize the steps, concepts, models and tools for a process of strategic planning in tourism. 2 - As part of a strategic planning process used to develop a situation analysis of the strategic planning process of the product "Quintas da Madeira", in relation to supply and demand, particularly in terms of segmentation and positioning. 3 - Propose recommendations for implementing a strategic plan for tourism product "Quintas da Madeira", in terms of objectives, development strategy and programs. The methodology used is based on the resource: a) the secondary information available about the topics covered; b) the primary data, resulting from the completion of questionnaires to the managers of the "Quintas da Madeira"

APA, Harvard, Vancouver, ISO, and other styles

18

Silva, Bruno Pimentel da. "Infraestrutura logística e o turismo em alagoas no período 2004-2013." Universidade Federal de Alagoas, 2014. http://www.repositorio.ufal.br/handle/riufal/1393.

Full text

Abstract:

The state of Alagoas has a beautiful coastline, as well as cultural and historical points of good representation in the country's history. The evolution of the modern world, with momentum of globalization, decreased geographical distances, especially with advances in transportation and communication systems, expanding the meaning and importance of tourism. He ceased to be synonymous with leisure to take the role of social economic agent, politician and, where in many countries is fundamental for development. Thus, tourism is seen as a major opportunity for economic development. Currently only have tourism potential is not enough, you need to plan, invest, explore, energize the sector, so that it has a tourism product that satisfies the desires of tourists. This study aims to analyze the Alagoas tourism sector from the perspective of logistics, which is understood in this case as the distribution channel and sales of tourism products. In this sense, the goal is to understand the behavior of variables connected to the logistics of tourism in Alagoas, for in comparison with the states of Northeast Brazil and the terms, raising a brief diagnosis of the sector. The study found that there were significant increases across the Northeast, in the period from 2004 to 2013, driven by the phenomenon of social mobility of much of the population to consumption classes B and C. However, it was observed in Alagoas investments directed to already established tourist destinations, particularly in the state capital, driven by demand. The domestic market represents 95% of the flow of tourists in Alagoas and the state lacks a strategic plan that is able to consolidate potential tourism products, which can be integrated to existing, expanding its range of destinations, providing major tourist options, according to the segments of tourism offered.
O estado de Alagoas possui um litoral belíssimo, além de pontos culturais e históricos de boa representatividade na história do país. A evolução do mundo moderno, com impulso da globalização, diminuiu as distâncias geográficas, principalmente com avanços nos sistemas de transporte e comunicação, ampliando o significado e importância do turismo. Ele deixou de ser sinônimo de lazer para assumir o papel de agente social, político e econômico, onde em muitos países é fundamental para o desenvolvimento. Dessa forma, o turismo é visto como uma grande oportunidade de desenvolvimento econômico. Atualmente, apenas ter potencial turístico não é suficiente, é preciso planejar, investir, explorar, dinamizar o setor, de tal forma que se tenha um produto turístico que satisfaça os anseios dos turistas. O presente estudo tem por finalidade analisar o setor turístico alagoano pela ótica da logística, que é entendida nesse processo como o canal de distribuição e venda dos produtos turísticos. Nesse sentido, o objetivo é perceber o comportamento de variáveis ligadas a logística do turismo em Alagoas, para em termos comparativos com os estados do Nordeste e o Brasil, levantar um breve diagnóstico do setor. O estudo constatou que houve crescimentos significativos em todo o Nordeste, no período de 2004 a 2013, impulsionados pelo fenômeno da ascensão social de boa parte da população brasileira às classes de consumo B e C. No entanto, observou-se em Alagoas investimentos voltados aos destinos turísticos já consolidados, principalmente na capital do estado, impulsionados pela demanda. O mercado doméstico corresponde a 95% do fluxo de turistas em Alagoas e o estado carece de um planejamento estratégico que seja capaz de consolidar potenciais produtos turísticos, que possam ser integrados aos já existentes, ampliando a oferta de destinos, proporcionando aos turistas maiores opções, de acordo com os segmentos de turismo ofertados.

APA, Harvard, Vancouver, ISO, and other styles

19

Elliott, Roger Michael. "A study of the factors influencing the success of internet marketing in small South African tourism businesses." Thesis, Rhodes University, 2005. http://hdl.handle.net/10962/d1016252.

Full text

Abstract:

The tourism sector has been identified as an industry that has the potential to make a substantial contribution to job creation, economic growth, and redressing past imbalances in South Africa as it has been recognised as an underexploited sector with considerable potential for growth. The majority of tourism enterprises fall within the definition of small businesses, which have been identified as the most appropriate enterprises through which the economic challenges facing South Africa can be addressed. Small businesses differ from their larger counterparts not only in terms of size, but also in regard to access to resources and marketing expertise. Not surprisingly, one of the issues identified as preventing this sector from reaching its full potential is access to markets. The focus of this study is to identify the primary factors driving the success of the use of the Internet for marketing in small businesses operating in the tourism sector in South Africa. If these factors can be identified, this will allow existing and emerging small businesses to access markets and retain customers more easily leading to a proliferation of these enterprises. A theoretical model was formulated from the literature in which the factors influencing the success of Internet marketing were identified. These factors can broadly be divided into generic (marketing or management) factors and Internet specific factors. The technological aspects of the Internet were not ignored, but regarded as a resource to be managed rather than an autonomous source of competitive advantage. This model was tested by making use of a large-scale empirical study. Convenience sampling was used and the data was collected from small tourism businesses (that is businesses with fewer than 100 employees) in the Western Cape, Eastern Cape and KwaZulu-Natal provinces of South Africa. The factors were identified using exploratory factor analysis and the Cronbach alpha coefficients were assessed to confirm the reliability of these scales. Structural equation modelling was used as the principal mode of statistical analysis to measure the relationships amongst the variables in the model proposed in this study. A correlation analysis was used to measure the impact of marketing objectives on the success of Internet marketing. The primary determinants of the success of Internet marketing in small businesses operating in the tow-ism sector in South Africa were identified by the empirical study as: Product champion Links Alliances Owner-manager knowledge Entrepreneurial orientation Owner-manager vision Customer orientation Marketing objectives Interestingly, one factor, Strategic planning, recorded a negative influence on the success of Internet marketing. This is possibly because the owner-manager felt that this was a redundant exercise given the dominant and pervasive influence of the owner-manager in all spheres of the business. Nevertheless, if small tourism firms consider the factors identified in this thesis as essential aspects in the use of the Internet for marketing, this will allow them to overcome one of the biggest hurdles to their prosperity, namely, the access to markets.

APA, Harvard, Vancouver, ISO, and other styles

20

Jäderholm, Hanna, Linda Holdo, and Mariah Lindborg. "Stockholm- The fashion capital of Scandinavia? : En studie i strategisk planering utifrån detaljhandelns företagsperspektiv, i samverkan med turismsektorn." Thesis, Stockholms universitet, Företagsekonomiska institutionen, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-97420.

Full text

Abstract:

Uppsatsens titel: Stockholm – the fashion capital of Scandinavia? En studie i strategiskplanering utifrån detaljhandelns företagsperspektiv, i samverkan med turismsektorn. Kurs: Kandidatuppsats i företagsekonomi, inriktning marknadsföring, 15 hp, StockholmsUniversitet Författare: Linda Holdo, Hanna Jäderholm och Mariah Lindborg Handledare: Doktorand Andrea Lucarelli Nyckelord: Detaljhandeln, turismsektorn, strategisk planering, varumärkesbyggande,destination, detaljhandelsmarknadsföring, Stockholms stad Problemformulering: Handeln vill nyttja den växande turismsektorn för att vinnamarknadsandelar. Problematiken för detaljhandeln är avsaknad av strategisk planering, isamverkan med turismsektorn, som bottnar i bristande kunskap och erfarenhet. Syfte: Syftet är att skapa ett förslag på strategisk planering som detaljhandelsföretagen, i samverkan med turismsektorn, kan använda för att fylla det praktiska gap som i dagsläget existerar. Metod: Studien har genomförts med 12 stycken kvalitativa semistrukturerade intervjuer med relevanta personer inom respektive bransch. Deltagande i två seminarier samt granskning av fyra rapporter utgör primärdata. Sekundärdata är baserad på vetenskapliga artiklar samt litteratur. Tolkning av insamlad data har gjorts utefter en hermeneutisk ansats. Teori: Teoridelen utgörs av litteraturgenomgång följt av teoretisk referensram. Litteraturgenomgången presenterar citymarknadsföring utifrån ett destinationsperspektiv. Teoretiska referensramen behandlar huvudämnet strategisk planering med anledning att skapa en tillförlitlig strategisk modell ur ett företagsperspektiv. Därefter redogörs faktorer som ligger till grund för strategisk planering. Därefter redovisas varumärkesbyggande med fokus på image och- identitetsskapande samt skapande av kundvärde ur ett företagsperspektiv. Ämnet fördjupas sedan i detaljhandelns värdekedja, kunddrivet värdesystem, kundlojalitet ochrelationsmarknadsföring samt upplevelser som en betydande faktor för detaljhandeln. Slutsats: Slutsatsen består av en modell för detaljhandelns strategiska planering. Modellen inleds med definiering av målgruppen. Därefter kartläggs turistgruppens behov samt lösning inom respektive kärnaktivitet i företaget. Nyttjande av strategin resulterar i en tillfredsställd kund, vilket kan generera ekonomiska fördelar, public relations samt marknadsandelar. Det krävs att en aktör tar övergripande ansvar för att verkställa den strategiska planeringen och skapa tydlig kommunikation mellan detaljhandelsbranschen och turismsektorn.
Thesis titled: Stockholm – the fashion capital of Scandinavia? A study in strategic planningbased on retail company perspective, in collaboration with the tourism sector. Course: Bachelor thesis in Business Administration, focus on marketing, 15 credits, Stockholm University School of Business Author: Linda Holdo, Hanna Jäderholm and Mariah Lindborg Supervisor: PhD Andrea Lucarelli Keywords: Retail, tourism sector, strategic planning, brand building, destination, retail marketing, Stockholm city. Problem: The trade want to utilize the growing tourism sector in order to gain market share. The problem for retailers is the lack of strategic planning. Purpose: The aim is to create a proposal on strategic planning that retail companies, in collaboration with the tourism sector, can use to fill a practical gap that currently exists. Method: The study was conducted with 12 pieces of qualitative semi-structured interviews. Participation in two seminars and examining four reports provides the primary data. Secondary data are based on scientific papers and literature. Interpretation of the collected data has been made along a hermeneutical approach. Theory: The theory part consists of a literature review followed by a theoretical framework.The literature review presents city marketing from a destination perspective. Theoretical framework addresses head of strategic planning with the need to create a reliable strategic model from a business perspective. Then outlines factors that form the basis for strategic planning. Brand building is recognized as a factor with focus on image and identity. It then looks at the creation of customer value from a business perspective. The subject deepened with the retail value chain, customer grated value systems, customer loyalty and relationship marketing and experiences as a significant factor for retailers. Conclusion: The conclusion consists of a formed strategic model containing factors that are considered important for retailers future strategic planning. The model starts by mapping the definition of the target audience. Then the tourist group demand is mapped in a needs assessment in each core activity of the company. Along the client's needs a solution. Use of the strategy result in customer satisfaction, which can generate economic benefits, public relations and market share. It requires that an operator takes an overall responsibility for the execution of the strategic planning and creating clear communication between the retail and tourism sectors.

APA, Harvard, Vancouver, ISO, and other styles

21

Handtrack, Christian. "Aude sapere - knowledge management and its implications for strategic management in organisations : an analysis of small and medium enterprises in New Zealand and the United Kingdom based on an original knowledge management model." Diss., Lincoln University, 2009. http://hdl.handle.net/10182/1089.

Full text

Abstract:

This study set out to provide important empirical evidence on the role of knowledge management (KM) within Small and Medium Enterprises (SMEs) in New Zealand and the United Kingdom and to explore how such companies handle their planning and strategic choices. In today’s knowledge economies the management of knowledge has become vital. In the context of SMEs, this is even more critical because they often operate under difficult conditions and are subject to global pressures from large corporations and demanding customers. In spite of the significance of SMEs as essential for any nation’s growth and success, and even though many scholars and business managers claim that knowledge management is highly relevant for SMEs, there has been little research about this concept in SMEs, in general, and in New Zealand, in particular. The few studies in the literature conclude that this concept is mostly neglected by SMEs even though it is vital and has high potential benefits for them. A quantitative research method approach was adopted. Self-completion questionnaires were sent to the senior management of firms with 100 employees or less, from a cross-section of industries. As part of this process an original knowledge management model was developed. The basic research questions were deduced from this model and the items in the questionnaire were created to answer these research questions. In New Zealand, a total of 417 SMEs were contacted by mail and 180 useable questionnaires were returned. In the United Kingdom, 1268 SMEs were contacted and 241 useable responses were received. The response rates of 43.2% in New Zealand, of 19% for the United Kingdom and of 25% in total, are satisfactory. Therefore, the basis of this study was a large (421 responses) and high quality transnational sample, which allowed for sound quantitative analyses. The claim by previous researchers that knowledge management in the SME sector is not yet fully developed appears to be supported by the results of this research. The large majority of respondents regard themselves as not familiar enough with the concept of knowledge management to actually benefit from it in practice. Even though the respondents in both countries seem to appreciate knowledge management as a relevant and useful concept with potential, many do not seem to be sufficiently informed about this concept. Few have a knowledge management initiative in place or are planning or in the process of setting up one. The responses, which vary little between the two sub-samples, point to a short-term rather than a long-term management perspective being dominant. Major barriers in terms of the deliberate creation and sharing of knowledge are a lack of time and higher importance given to daily operational activities. The respondents - predominantly senior managers - indicate that they primarily consider themselves to be responsible for ensuring that knowledge is captured and shared and relatively little responsibility is given to other employees or specialists. SMEs do apply several aspects of knowledge management, however, this is generally informal and with an operational rather than a strategic focus. From the responses it is apparent that knowledge is shared internally mostly via people-based mechanisms. More advanced measures such as the systematic collection, organisation and storage of knowledge are less common. The results indicate a number of differences between the respondents. In this regard it is most evident that the more familiar respondents are with the concept of knowledge management the more proactive they are in terms of managing knowledge on an operational and strategic level. This transnational research strongly links knowledge management to strategy and it clarifies how this concept can impact the formulation of strategy and the strategic competence of SMEs. Therefore, the results add new knowledge to the areas of SME research and strategic knowledge management.

APA, Harvard, Vancouver, ISO, and other styles

22

Kruger, Susanna Elizabeth. "Key success factors in managing a conference centre in South Africa / S.E. Kruger." Thesis, North-West University, 2006. http://hdl.handle.net/10394/1477.

Full text

APA, Harvard, Vancouver, ISO, and other styles

23

Fogaça, Isabela de Fátima [UNESP]. "O turismo no contexto do planejamento e gestão estratégica de Curitiba." Universidade Estadual Paulista (UNESP), 2011. http://hdl.handle.net/11449/104337.

Full text

Abstract:

Made available in DSpace on 2014-06-11T19:33:19Z (GMT). No. of bitstreams: 0 Previous issue date: 2011-11-04Bitstream added on 2014-06-13T19:44:02Z : No. of bitstreams: 1 fogaca_if_dr_rcla.pdf: 1630922 bytes, checksum: a6e48f45d243e68d761b2a1bd9ddf1da (MD5)
Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)
Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)
Nesta pesquisa, com aporte geográfico, nos propomos a estudar o turismo como uma prática social, política e econômica contemporânea, e seu papel no contexto que envolve a organização socioespacial de cidades. A partir do imperativo da globalização capitalista e da dissolução das barreiras espaciais, a concorrência entre os lugares passa a ser uma das características mais marcantes da dinâmica espacial contemporânea. Sob essa perspectiva, emerge um consenso de que somente se beneficiarão as cidades que tiverem suas gestões orientadas por meio de posturas empreendedoras, no sentido de gerar positividades que lhes deem atributos para inserção em um mercado mundial de cidades. Dessa forma, incorpora-se a racionalidade concorrencial à cidade, que passa a ser conduzida como empresa e, ao mesmo tempo, vendida como mercadoria. Nesse sentido, o planejamento estratégico de cidades, de corte neoliberal, emerge como o principal instrumento de empreendedorismo urbano. Diversos são os elementos que fazem parte das práticas do empreendedorismo urbano e do planejamento estratégico, entre os quais se destacam as ações com foco na economia política do lugar e no marketing urbano, a partir dos quais o turismo, tanto como uma atividade que lança uma sombra benéfica à cidade quanto como uma atividade que dá visibilidade à cidade, passa a ser uma prática recorrente. Curitiba constitui-se em um dos grandes exemplos brasileiros cuja gestão está, desde a década de 1990, direcionada a uma postura empreendedora e estratégica. Como resultado dessa postura e das intervenções espaciais direcionadas a partir dela, Curitiba passou a ser conhecida, nacional e internacionalmente, como a Capital Ecológica, e entre os produtos urbanos dessa realidade está o turismo. Logo, o principal objetivo...
In this study, with geographical contribution, we propose to study tourism as a contemporary social, political and economic practice, and its role in involving the sociospatial organization of cities. From the imperative of capitalist globalization and from the dissolution of spatial barriers, competition between places becomes one of the most striking features of the contemporary spatial dynamics. Under this perspective, a consensus is emerging that will benefit only the cities that have guided its actions through entrepreneurial attitudes to generate positive aspects that give them attributes for insertion into a cities global market. So it also incorporates the city competitive rationality, which shall be conducted as a company and, at the same time, sold as a commodity. In this sense, strategic planning of cities, of neoliberal ideology, emerges as the main instrument of urban entrepreneurialism. There are several elements that are part of the practices of urban enterprising and strategic planning, among which we highlight the stocks with a focus on the local political economy and on urban marketing, from which the tourism, both as an activity that casts a beneficial shadow to the city and as an activity that yields visibility, becomes a recurrent practice. Curitiba is one of the great Brazilian examples where management is, since the 1990s, directed at a strategic and entrepreneurial attitude. As a result of this posture and spatial interventions directed from it, Curitiba has been known nationally and internationally as the Ecological Capital, and one of the urban products of this reality is the tourism. Thus, the main objective of this research is to understand how tourism develops and integrates itself to the perspective of strategic planning and management in Curitiba, To this end we believe it is necessary to identify, in the process of urban... (Complete abstract click electronic access belo

APA, Harvard, Vancouver, ISO, and other styles

24

Carvalho, Nelson António Gonçalves de. "Linhas estratégicas para o desenvolvimento sustentável do turismo em áreas protegidas: estudo de caso do parque Natural da Serra da Estrela." Master's thesis, Instituto Politécnico de Setúbal. Escola Superior de Ciências Empresariais, 2019. http://hdl.handle.net/10400.26/27755.

Full text

Abstract:

Mestrado em Ciências Empresariais - Ramo PME
A análise ao comportamento e motivações dos turistas no sentido de se agrupar em tipologias facilitando a segmentação do mercado é uma das áreas de investigação que tem vindo a ser desenvolvida. É nesta perspetiva que surge o Turismo de Natureza como o segmento do turismo que se desenvolve em áreas naturais relativamente virgens. O Parque Natural da Serra da Estrela (PNSE) é considerado uma região de áreas protegidas com espaços privilegiados para o desenvolvimento do turismo de natureza, evidenciando-se como uma das mais importantes reservas naturais e polo de atração turística, pelo que deverá assentar na sustentabilidade através do equilíbrio entre três pilares, a sustentabilidade económica, ambiental e sociocultural. O presente estudo tem como objetivo a apresentação de linhas estratégicas para o desenvolvimento sustentável do turismo no PNSE. A pesquisa inclui uma abordagem do tipo qualitativo e quantitativa para análise da atividade turística e análise da perceção dos turistas e visitantes. Os métodos de recolha de informação incluíram a pesquisa bibliográfica em estudos científicos e a consulta nos sites do Instituto Nacional de Estatística (INE) e no Registo Nacional de Turismo (RNT). Foram ainda recolhidos dados através da aplicação de inquéritos realizados aos stakeholders e inquéritos realizados pela operadora online Booking e site TripAdvisor. O tratamento de informação incluiu uma análise descritiva e estatística dos resultados, utilizando o teste não-paramétrico de Kruskal-Wallis com uma significância de 95%. Constatou-se que os estabelecimentos hoteleiros no PNSE representam cerca de 1,56% da oferta hoteleira a nível nacional e estão concentrados nos concelhos de Covilhã (27%) e Seia (35%) e que existe um desequilíbrio entre a capacidade instalada e a capacidade para gerar proveitos atendendo a que 1,56 % dos estabelecimentos do país gera apenas 0.61% de proveitos a nível nacional. Os aspetos naturais e os aspetos organizacionais destacam-se nos pontos fortes e pontos fracos, respetivamente, sendo os aspetos culturais e sociais como as principais ameaças e oportunidades da região. O número médio de avaliações relativas à Tipologia é significativamente diferente (TripAdvisor), destacando-se os restaurantes com maior número de avaliações. Os critérios de avaliação pontuação global, limpeza, conforto, comodidades e funcionários apresentaram diferenças significativas (Booking). Tendo em conta a análise efetuada e procurando agregar os resultados obtidos neste estudo, são propostas linhas estratégicas para o desenvolvimento sustentável do turismo do PNSE, designadamente, notoriedade, promoção integrada e diferenciada, desenvolvimento Organizacional e capacitação das pessoas.
The analysis of the tourists behavior in order to group in typologies facilitating the market segmentation is one of the research areas that has been developed. It is in this perspective that Tourism of Nature emerges as the segment of tourism that develops in virgin natural areas. The Serra da Estrela Natural Park (SENP) is considered a region of protected areas with privileged spaces for the development of nature tourism, evidencing itself as one of the most important natural reserves and pole of tourist attraction. Tourism in the SENP should be based on sustainability through the balance between three pillars, economic, environmental and sociocultural sustainability. Thus, this study aims to develop strategic lines for the sustainable development of tourism in SENP. The research includes an approach of the qualitative and quantitative type for tourist activity analysis and the perception of the tourists and visitors analysis. The collecting information methods included bibliographic research in scientific studies and consultation on the National Institute of Statistics (INE) and National Tourism Registry (RNT) websites. Data were also collected through the application of stakeholder surveys and surveys conducted by the online operator Booking and TripAdvisor site. The information treatment included a descriptive and statistical analysis of the results, using the Kruskal-Wallis non-parametric test with a significance of 95%. It was found that SENP hotels represent about 1.56% of the hotel offer at national level and are concentrated in the counties of Covilhã (27%) and Seia (35%) and there is an imbalance between installed capacity and the ability to generate revenue considering that 1.56% of the country's establishments generate only 0.61% of national income. Natural aspects and organizational aspects stand out in strengths and weaknesses, respectively, with cultural and social aspects as the main threats and opportunities in the region. The average number of evaluations related to the Typology is significantly different (TripAdvisor), highlighting the restaurants with the highest number of evaluations. The evaluation criteria overall score, cleanliness, comfort, amenities and staff presented significant differences (Booking). Having regard to the analysis carried out and seeking to aggregate the results of this study are proposed strategic guidelines for the sustainable development of tourism PNSE in particular notoriety, integrated and differentiated promotion, Organizational development and empowerment of people.

APA, Harvard, Vancouver, ISO, and other styles

25

Fogaça, Isabela de Fátima. "O turismo no contexto do planejamento e gestão estratégica de Curitiba /." Rio Claro : [s.n.], 2011. http://hdl.handle.net/11449/104337.

Full text

Abstract:

Orientador: Sílvia Aparecida Guarnieri Ortigoza
Banca: Olga Lúcia Castreghini de Freitas Firkowski
Banca: Carlos Henrique Costa da Silva
Banca: Bernadete Aparecida C. de C. Oliveira
Banca: Auro Aparecido Mendes
Resumo: Nesta pesquisa, com aporte geográfico, nos propomos a estudar o turismo como uma prática social, política e econômica contemporânea, e seu papel no contexto que envolve a organização socioespacial de cidades. A partir do imperativo da globalização capitalista e da dissolução das barreiras espaciais, a concorrência entre os lugares passa a ser uma das características mais marcantes da dinâmica espacial contemporânea. Sob essa perspectiva, emerge um consenso de que somente se beneficiarão as cidades que tiverem suas gestões orientadas por meio de posturas empreendedoras, no sentido de gerar positividades que lhes deem atributos para inserção em um mercado mundial de cidades. Dessa forma, incorpora-se a racionalidade concorrencial à cidade, que passa a ser conduzida como empresa e, ao mesmo tempo, vendida como mercadoria. Nesse sentido, o planejamento estratégico de cidades, de corte neoliberal, emerge como o principal instrumento de empreendedorismo urbano. Diversos são os elementos que fazem parte das práticas do empreendedorismo urbano e do planejamento estratégico, entre os quais se destacam as ações com foco na economia política do lugar e no marketing urbano, a partir dos quais o turismo, tanto como uma atividade que lança uma sombra benéfica à cidade quanto como uma atividade que dá visibilidade à cidade, passa a ser uma prática recorrente. Curitiba constitui-se em um dos grandes exemplos brasileiros cuja gestão está, desde a década de 1990, direcionada a uma postura empreendedora e estratégica. Como resultado dessa postura e das intervenções espaciais direcionadas a partir dela, Curitiba passou a ser conhecida, nacional e internacionalmente, como a Capital Ecológica, e entre os produtos urbanos dessa realidade está o turismo. Logo, o principal objetivo... (Resumo completo, clicar acesso eletrônico abaixo)
Abstract: In this study, with geographical contribution, we propose to study tourism as a contemporary social, political and economic practice, and its role in involving the sociospatial organization of cities. From the imperative of capitalist globalization and from the dissolution of spatial barriers, competition between places becomes one of the most striking features of the contemporary spatial dynamics. Under this perspective, a consensus is emerging that will benefit only the cities that have guided its actions through entrepreneurial attitudes to generate positive aspects that give them attributes for insertion into a cities global market. So it also incorporates the city competitive rationality, which shall be conducted as a company and, at the same time, sold as a commodity. In this sense, strategic planning of cities, of neoliberal ideology, emerges as the main instrument of urban entrepreneurialism. There are several elements that are part of the practices of urban enterprising and strategic planning, among which we highlight the stocks with a focus on the local political economy and on urban marketing, from which the tourism, both as an activity that casts a beneficial shadow to the city and as an activity that yields visibility, becomes a recurrent practice. Curitiba is one of the great Brazilian examples where management is, since the 1990s, directed at a strategic and entrepreneurial attitude. As a result of this posture and spatial interventions directed from it, Curitiba has been known nationally and internationally as the Ecological Capital, and one of the urban products of this reality is the tourism. Thus, the main objective of this research is to understand how tourism develops and integrates itself to the perspective of strategic planning and management in Curitiba, To this end we believe it is necessary to identify, in the process of urban... (Complete abstract click electronic access belo
Doutor

APA, Harvard, Vancouver, ISO, and other styles

26

Al-Masroori, Rashid Salim, and n/a. "Destination Competitiveness: Interrelationships Between Destination Planning and Development Strategies and Stakeholders' Support in Enhancing Oman's Tourism Industry." Griffith University. Griffith Business School, 2006. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20070712.142534.

Full text

Abstract:

A critical understanding of stakeholders' involvement in destination tourism planning and development, and the factors that influence their perceptions, opinions and involvement in the decision-making process and evaluation of the destination competitive strategies, is not only important for tourism destination planners and managers, but also for the host community's support for tourism development and the destination's competitiveness. It has been widely recognised that tourism destinations need to plan their development strategies to succeed internationally and gain a sustainable competitive advantage. However, there is scant empirical evidence that addresses approaches in which stakeholder participation in the planning process contributes to destination competitiveness. This study examines the interrelationships between various destination-specific situational factors, including economic, social, political, environmental, and cultural factors, community participation, community attachment, and impact on the development of the Sultanate of Oman's tourism resources and attractions, and in turn the support of its competitive strategies. Furthermore, it investigates potential effects of those interrelationships on the government's initiatives in formulating and implementing tourism development, management and marketing policies/strategies. The key objective is to develop and empirically test a conceptual framework of tourism destination competitiveness that focuses on a stakeholder's perspective of Oman, and investigates the interrelationships between its constructs. Such an approach echoes the stakeholder perspective of 'Third Way' tourism planning suggested by Burns (2004). This study utilises social exchange and stakeholder theory. Accordingly, the research problem is: How does the interrelationship between destination-specific situational factors, stakeholders' perceived power (community participation), and community attachment, impact on the development of Oman's tourism resources and attractions, and in turn the support of its competitive strategies? Furthermore, what effects may those interrelationships have on the government's approaches in formulating and implementing tourism development and marketing policies? A four-step methodological approach including qualitative and quantitative methods was applied. Following research refinement and pilot studies, a total of 987 usable questionnaires were collected from Omani stakeholders using a convenience and quota sampling method. The final empirical results were submitted to three focus groups in Oman for elucidation and confirmation of results, with a particular focus on the practical implications. The hypotheses testing indicated that tourism stakeholders' preferences about tourism resources and attractions development are a function of socio-cultural impacts, economic impacts, and community participation. Furthermore, the results highlighted a strong link between stakeholders' preferences about tourism resources and attractions and support for competitive destination strategies such as destination marketing efforts and activities, and sustainable destination management and practices. Additionally, empirical results supported the existence of a relationship between community participation and community attachment constructs; however this relationship was somewhat negative. The study also did not prove the existence of any relationship between community attachment and preferences about tourism resources and attractions development constructs. Furthermore, new findings that were not hypothesised indicated that tourism stakeholders who perceived socio-cultural and economic impacts were most likely to support further tourism development and competitive destination strategies. Additionally, stakeholders' attachment to their communities had a weak but positive effect on their perception about tourism's environmental impacts and sustainable destination management and practices. The focus group participants mostly confirmed the study's empirical findings with a few diverging opinions regarding some issues such as environmental impacts and mass tourism versus alternative tourism policies. Thus, the study's findings provided various theoretical and methodological contributions, closing the gap in the notions of destination competitiveness and stakeholders' active participation in tourism planning and development. As well, the practical implications of the study's findings could be adopted by Oman's tourism planning authorities to enhance the destination's competitiveness in the international tourism marketplace. This study is considered a personal effort. Thus, I used the first person 'I' throughout the study to express and reflect my personal work. The use of 'I' in research is not an unacceptable notion, however, it is recommended that the researcher not take cover behind using 'we' or the 'researcher' in his/her work (Gummesson, 2000, p.xi).

APA, Harvard, Vancouver, ISO, and other styles

27

Fielding, Lindsay Callyn. "The use of GIS in tourism planning strategies for Mongolia : the case of Khovsgol National Park." Thesis, Nottingham Trent University, 1999. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.285730.

Full text

APA, Harvard, Vancouver, ISO, and other styles

28

Piri, Taner. "Evaluation Of Effects Of Thermal Tourism On Local Economy:the Case Of Termal District Of Yalova." Thesis, METU, 2012. http://etd.lib.metu.edu.tr/upload/12614843/index.pdf.

Full text

Abstract:

Tourism and local economic development are closely linked. Tourism can have a constructive effect on local economy and may help balance some of the inequalities between different parts of a country. Thus, in many regions in the world, the tourism sector is accepted as one of the greatest sources of economic growth and job creation. In line with economic contribution of the sector, tourism policy has become an instrument for territorial development and for enhancing an area&rsquo
s opportunities. It appears that tourism in Turkey, which is a tourism country, developed rapidly especially after the 1980s and gained important competitive advantage in international tourism market by using her mass tourism (sea, sand, sun) potential well. In addition to mass tourism, Turkey also has a significant potential for alternative tourism in different regions. Although Turkey takes important tourism share in the world, in terms of tourism revenues and arrivals, it is not sufficient considering the potential. It is obvious that alternative tourism potential is not fully explored due to some obstacle faced in the tourism sector. Insufficient commercialization of natural resources such as geothermal, lack of adequate infrastructure for diversification and geographical expansion, lack of effective promotion and marketing activities are some of these obstacles. Particularly, having rich geothermal resources, thermal tourism has come to the fore as a type of alternative tourism in Turkey. Thermal tourism is a significant tourism type, which helps to improve people&rsquo
s health condition by providing a complementary therapy and also allows many recreational activities for the visitors. The aim of this thesis is to point out the crucial position of geothermal resources in the context of thermal tourism for their contribution to local economic development. In this context, the first chapter introduces the main aim and the research questions of the thesis and second chapter mentions the importance of tourism for local economic development. The third chapter explains importance of thermal tourism, which is given priority in the diversification of alternative tourism policy in Turkey, is discussed. Within this context, the thermal tourism policies determined by the 2023 Turkey Tourism Strategy and Thermal Tourism Master Plan are investigated as the main local economic development tool of regions, which are all rich in geothermal resources. In the fourth chapter, the direct and indirect economic effects of tourism considering the multiplier effect of tourist spending. The methodology selected for the case study, is mentioned in the fifth chapter. Finally, as a case study Termal District of Yalova will be analyzed in terms of employment data as well as investments in these regions in detail in order to understand the economic importance of thermal tourism at local and regional levels in the context of Thermal Tourism Master Plan.

APA, Harvard, Vancouver, ISO, and other styles

29

Frykholm, Karl. "Strategier för fritidshusturism? En översikt av Sveriges kommuner." Thesis, Umeå universitet, Kulturgeografi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-137203.

Full text

Abstract:

The purpose of this study is to investigate policies regarding second home planning in the Swedish municipalities. To do so content analysis was conducted on the regulation document called översiktsplan (translated into English layout plan, land-use plan or sketch plan) of all 290 Swedish municipalities. The ´översiktsplan´ is a document containing directions, policies, guidelines and recommendations for land use in the municipality. Swedish law dictates that all municipalities must have such a document. This study addresses the phenomenon second homes and second home tourism in the perspective of the destination, in this study represented by the Swedish municipalities regulation document called översiktsplan. Previous research has been taken into account, both concerning Sweden, the Nordic countries and countries in different parts of the world, to describe the phenomenon. The study aims to describe municipality´s characteristics and to analyse the geographical placement of the municipality. This is done by plotting a map over Sweden with the municipalities classified depending on their degree of policies regarding second homes. Then, a comparison with the Swedish Association of Local Authorities and Regions classification of Swedish municipalities 2017 was made to analyse the characteristics of municipalities having policies for second homes. Of the 290 (100 %) Swedish municipalities there are 217 (74,8 %) that have made policies and preparations regarding second homes and these directions are shown in the översiktsplan. The result shows a clear pattern within the Swedish municipalities regarding directions, policies, guidelines and recommendations concerning second homes. Municipalities containing a minor urban area that accommodate less than 40 000 inhabitants and geographically placed nearby an urban area containing more than 40 000 inhabitants, nearby a ski resort or by the shoreline do have a higher preparation and planning regarding second homes.

APA, Harvard, Vancouver, ISO, and other styles

30

Lodin, Johanna. "BESÖKSNÄRINGEN – REKREATION ELLER EKONOMISK TILLVÄXT? : EN STUDIE OM BESÖKSNÄRINGEN I FYRA KOMMUNER I UMEÅREGIONEN." Thesis, Umeå universitet, Institutionen för geografi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-184738.

Full text

Abstract:

In an increasingly global world, the competition to attract visitors to a destination is hard. The hospitality industry is for many destinations an important factor for employment and economic growth. The purpose of the thesis was to investigate how the hospitality industry is represented in Swedish municipalities' policy documents. The study was conducted through a critical discourse analysis of four municipalities' planning documents. The discourse analysis was followed by a thematic analysis to link the results to previous research and literature in the hospitality industry and municipal planning. The results of the study showed that the selected municipalities included the hospitality industry in their planning to varying degrees. For some municipalities the hospitality industry was included in the business sector, while for other municipalities it was part of the leisure and recreation sector. The study also showed that the regional strategies have a certain impact on the municipality's strategies in the hospitality industry. Even though the municipalities included in this study are part of the same region, the strategies are expressed in different ways. Finally, the discourse analysis showed that the hospitality industry is to a large extent included in the plan proposals but is not always followed up in the plan for implementation.

APA, Harvard, Vancouver, ISO, and other styles

31

DHINDAW, JAYA. "DEVELOPING A FRAMEWORK OF BEST PRACTICES FOR SUSTAINABLE SOLID WASTE MANAGEMENT IN SMALL TOURIST ISLANDS." University of Cincinnati / OhioLINK, 2004. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1091035093.

Full text

APA, Harvard, Vancouver, ISO, and other styles

32

Esteves, Marcio Cesar. "A Sustentabilidade de empreendimentos rurais: um estudo a partir da implantação do turismo no estado de São Paulo." Universidade Federal de São Carlos, 2004. https://repositorio.ufscar.br/handle/ufscar/3711.

Full text

Abstract:

Made available in DSpace on 2016-06-02T19:51:57Z (GMT). No. of bitstreams: 1 DissMCE.pdf: 563737 bytes, checksum: e296f231711e23c06f46bf020cc207e7 (MD5) Previous issue date: 2004-10-27
The rural tourism arrived in Brazil in the middles of the decade of 1980, primarily for being a way to generate financial revenues complementary and supplementary, so necessary to help the weak financial situation of the rural production units, specially the small ones, deriving from many issues that limited the capacity of getting financial return from these properties. Until the middle of the 1990 s decade that activity stayed restricted to the south of the country, mainly the state of Santa Catarina, with a few of initiatives out of this region. The main question that originates this project is the establishment of a relation between the development of the rural tourism and the increasing of a higher sustainability of the units of rural production where the tourism is developed. That higher sustainability is a result of better environment achieved, the creation of jobs, besides the utilization of the new tools of management by the entrepreneurs, especially in planning. In spite of the countless differences between the rural production units, common traces were found between the companies and their managers, primarily the capacity of developing successful business based, in a general view, on the same premises. It emphasized the protection of the environment after the rural tourism started, checked by higher protection of the nascent (sources), ciliary forests, hills (mountains) and other formations, expansion of the natural cover vegetable area and the decreasing of negative impacts that could be deriving from the agriculture and cattle raising activities. In the economics dimension it is possible to examine with more clearness the benefits ot the activity, such as the extension of the UPR s revenues, the investments in infra structure and a big satisfaction with this activity, because of the increasing income and the minimizing of the problems faced during the typical seasonal period of the agriculture and cattle raising activity. Another verification was based on the extension of the management capacity of the entrepreneurs, making use of mechanisms such as projecting. On the social view, many positive aspects were verified, such as the rural culture, interchange with the visitors, as well as the involvement of the whole family in an activity that, before creating material resources, generates, on the exercise of hospitality, a great personal satisfaction, as well as an elevation on the self esteem and the pride. In this way, verifies that the implantation of the rural tourism, when well planned, makes the unity of rural production more sustainable, through developing better conditions related to the environment, promoting social inclusion, valorization of the local culture, generating extra revenues and new jobs. All these factors together convert to the real sustainability of the rural production unit, moreover helping to build sustainable communities.
O turismo rural surgiu no Brasil em meados da década de 1980, principalmente por ser uma forma de geração de receitas financeiras complementares e suplementares, tão necessárias às combalidas finanças das unidades de produção rural, em especial as de pequeno porte, como decorrência de uma série de fatores que acabavam por limitar a capacidade de retorno financeiro destas propriedades. Até meados da década de 1990 esta atividade ficou praticamente restrita a região sul do país, sobretudo o Estado de Santa Catarina, com poucas iniciativas fora desta região. Posteriormente ganhou uma nova dimensão, difundida por todo o país e com um número crescente de novas iniciativas. A questão básica que originou este trabalho é o estabelecimento de uma relação entre o desenvolvimento do turismo rural e o incremento de uma maior sustentabilidade das unidades de produção rural onde este se desenvolve. Esta maior sustentabilidade é reflexo das melhorias ambientais obtidas, geração de empregos e postos de trabalho, além do uso de novas ferramentas de gestão por parte dos empresários, em especial o planejamento. Apesar das inúmeras diferenças entre as unidades de produção rural, foram verificados traços comuns entre os empreendimentos e seus gestores, principalmente a capacidade de desenvolver negócios vencedores baseados, de um modo geral, nas mesmas premissas. Destaca-se a proteção ao meio ambiente após a implantação do turismo rural, verificada através de uma maior proteção de nascentes, matas ciliares, morros e outras formações, ampliação da área de cobertura vegetal natural e a diminuição dos impactos negativos que poderiam ser decorrência da atividade agrícola e pecuária. Na dimensão econômica é onde se pode verificar com mais clareza os benefícios da atividade, tais como a ampliação de receitas das UPR´s, os investimentos em infra-estrutura e uma grande satisfação com esta atividade, em função da maior geração de receitas e minimização dos problemas enfrentados com a sazonalidade típica da atividade agropecuária. Outra constatação residiu na ampliação da capacidade de gestão dos empresários, fazendo uso de mecanismos tais como o planejamento. No aspecto social foram verificados vários aspectos positivos, como a valorização da cultura rural, intercâmbio com os visitantes, bem como o envolvimento de toda a família em uma atividade que, antes de gerar recursos materiais, gera, no exercício da hospitalidade, uma grande satisfação pessoal, bem como a ampliação da auto-estima e do orgulho. Desta forma constatou-se que a implantação do turismo rural, quando devidamente planejada, torna a unidade de produção rural mais sustentável, através do incremento de melhorias relativas ao meioambiente, promoção da inclusão social, valorização da cultura local, geração de receitas extras e novos postos de trabalho. Todos estes fatores reunidos convergem para que realmente a unidade de produção rural seja mais sustentável, além de contribuir para a formação de comunidades sustentáveis.

APA, Harvard, Vancouver, ISO, and other styles

33

DuPraw, Marcelle Elise. "Illuminating Capacity-Building Strategies for Landscape-Scale Collaborative Forest Management Through Constructivist Grounded Theory." NSUWorks, 2014. http://nsuworks.nova.edu/shss_dcar_etd/6.

Full text

Abstract:

This dissertation uses the constructivist grounded theory methods of Charmaz (2011) to explore: 1) the unique characteristics of landscape-scale collaboration; 2) implications for collaborative capacity-building strategies; and 3) the relationship between conflict, landscape-scale collaboration, and conflict resolution. The study was conducted through the US Forest Service's Collaborative Forest Landscape Restoration Program (CFLRP). In the 1980s and 1990s, national forest management conflicts brought the forest industry to a standstill, with many jobs lost. In addition, historic fire suppression practices have made our national forests highly vulnerable to catastrophic wildfire. Many have strong opinions about what should be done and how. The proposed substantive theory suggests landscape-scale collaboration can serve as a conflict prevention, problem solving, or conflict resolution venue and offer opportunities for remarkable efficiencies in forest restoration as well as profoundly restorative transformation in ecological, social, economic, personal, and spiritual dimensions. It identifies unique characteristics of collaboration at this scale; suggests that realizing benefits depends on collaborative capacities at the collaborator, constituent organization, collaborative stakeholder group, and sponsoring organization levels, and on mastering nine challenges; and suggests eight implications for collaborative capacity building strategies. The study contributes to forest restoration, reduced loss of life and livelihood, and economic recovery by contributing to CFLRP effectiveness. It contributes to the field of conflict resolution by: illuminating the collaboration / conflict resolution relationship; a particular application of collaboration; related sources of conflict; and conflict resolution strategies. It advances new directions of study for conflict resolution scholars--i.e., how to help agencies and groups strengthen their collaborative capacities.

APA, Harvard, Vancouver, ISO, and other styles

34

Carvalho, Caio Luiz Cibella de. "Políticas públicas no turismo brasileiro - A cidade de São Paulo e a construção de sua identidade turística." Universidade de São Paulo, 2009. http://www.teses.usp.br/teses/disponiveis/27/27148/tde-23112009-121752/.

Full text

Abstract:

Resumo Objetivando destacar a importância estratégica das políticas públicas do turismo para o desenvolvimento da cidade de São Paulo, esta tese investiga as principais ações implementadas pela São Paulo Turismo S/A, o órgão gestor municipal de turismo da cidade de São Paulo, especialmente de 2005 a 2008 e faz remissão às políticas públicas desenvolvidas no Brasil desde 1966 até os nossos dias. Visa demonstrar sua evolução histórica, tal como a marca do tempo do turismo brasileiro, com destaques da gestão na adoção de instrumentais formadores da imagem do turismo, entre eles, infraestrutura turística, capacitação profissional, cadeia produtiva, agenda cultural e eventos, parcerias e produtos segmentados, inovações tecnológicas, marketing e promoção, pesquisas e outros indicadores decisórios. Considerando a grandeza do objeto estudado e a escassez de informações sobre o tema, metodologicamente foram analisados os principais planos estratégicos e pesquisas científicas existentes sobre a percepção do turismo na cidade e em momentos diferenciados. Com base nos dados comparados, estes resultados mostram a capital como um destino turístico atraente por suas opções de negócios e eventos, mas também revelam um nítido desenvolvimento em sua essência criativa pelo lazer, com avaliações crescentes de sua oferta, especialmente de atrativos culturais, gastronomia e compras. Aliada a uma caracterização de segmentos da sua demanda, a imagem do turismo na cidade ainda é multifacetada, diversificada, caracterizada por palavras e cores distintas, de forma geral criticada por aspectos abrangentes de acessibilidade, limpeza e segurança. Especificamente com a adoção profissional de um planejamento estratégico em parceria com o São Paulo Convention & Visitors Bureau (SP&CVB) e, a partir de 2005, uma continuidade da governança pública da São Paulo Turismo (SPTuris), revela grande força nas políticas adotadas, maior passando a ser a percepção do turismo na cidade de São Paulo sob a ótica de seus visitantes e moradores. Com base em um diagnóstico do turismo na cidade, essa constatação é também confirmada por resultados de pesquisas aplicadas em três megaeventos de lazer implementados pelas políticas públicas de turismo, evidenciando estatisticamente que, apesar dos problemas típicos da urbanização grandiosa, é muito boa a percepção do turismo paulistano. Mesmo contando com baixíssimos investimentos em planejamento e promoção, esse destino é distinguido por um progresso com fortalecimento de sua imagem e identidade associado a um turismo profissional próprio, competitivo, personalizado, equiparado a grandes cidades mundiais, gerador de produtividade e de benefícios econômicos, sociais e culturais. O modelo de gestão pública do turismo local, explicitado pelo estudo com as devidas convicções técnicas e por indicadores favoráveis, demonstra que não há mais como interromper este processo, sendo vital sua continuidade, monitoramento e aperfeiçoamento. Fica também sinalizado que, além da vocação natural da cidade de São Paulo para o segmento de eventos, o processamento inteligente da nossa diversidade cultural, dos nossos talentos e das economias criativas é a receita certa para construirmos nossa identidade turística e a
Objetivando destacar a importância estratégica das políticas públicas do turismo para o desenvolvimento da cidade de São Paulo, esta tese investiga as principais ações implementadas pela São Paulo Turismo S/A, o órgão gestor municipal de turismo da cidade de São Paulo, especialmente de 2005 a 2008 e faz remissão às políticas públicas desenvolvidas no Brasil desde 1966 até os nossos dias. Visa demonstrar sua evolução histórica, tal como a marca do tempo do turismo brasileiro, com destaques da gestão na adoção de instrumentais formadores da imagem do turismo, entre eles, infraestrutura turística, capacitação profissional, cadeia produtiva, agenda cultural e eventos, parcerias e produtos segmentados, inovações tecnológicas, marketing e promoção, pesquisas e outros indicadores decisórios. Considerando a grandeza do objeto estudado e a escassez de informações sobre o tema, metodologicamente foram analisados os principais planos estratégicos e pesquisas científicas existentes sobre a percepção do turismo na cidade e em momentos diferenciados. Com base nos dados comparados, estes resultados mostram a capital como um destino turístico atraente por suas opções de negócios e eventos, mas também revelam um nítido desenvolvimento em sua essência criativa pelo lazer, com avaliações crescentes de sua oferta, especialmente de atrativos culturais, gastronomia e compras. Aliada a uma caracterização de segmentos da sua demanda, a imagem do turismo na cidade ainda é multifacetada, diversificada, caracterizada por palavras e cores distintas, de forma geral criticada por aspectos abrangentes de acessibilidade, limpeza e segurança. Especificamente com a adoção profissional de um planejamento estratégico em parceria com o São Paulo Convention & Visitors Bureau (SP&CVB) e, a partir de 2005, uma continuidade da governança pública da São Paulo Turismo (SPTuris), revela grande força nas políticas adotadas, maior passando a ser a percepção do turismo na cidade de São Paulo sob a ótica de seus visitantes e moradores. Com base em um diagnóstico do turismo na cidade, essa constatação é também confirmada por resultados de pesquisas aplicadas em três megaeventos de lazer implementados pelas políticas públicas de turismo, evidenciando estatisticamente que, apesar dos problemas típicos da urbanização grandiosa, é muito boa a percepção do turismo paulistano. Mesmo contando com baixíssimos investimentos em planejamento e promoção, esse destino é distinguido por um progresso com fortalecimento de sua imagem e identidade associado a um turismo profissional próprio, competitivo, personalizado, equiparado a grandes cidades mundiais, gerador de produtividade e de benefícios econômicos, sociais e culturais. O modelo de gestão pública do turismo local, explicitado pelo estudo com as devidas convicções técnicas e por indicadores favoráveis, demonstra que não há mais como interromper este processo, sendo vital sua continuidade, monitoramento e aperfeiçoamento. Fica também sinalizado que, além da vocação natural da cidade de São Paulo para o segmento de eventos, o processamento inteligente da nossa diversidade cultural, dos nossos talentos e das economias criativas é a receita certa para construirmos nossa identidade turística e a percepção ideal que desejamos passar ao nosso visitante de forma a seduzir seu imaginário.

APA, Harvard, Vancouver, ISO, and other styles

35

Kukura, Peter. "Aplikace marketingu ve společnosti AIMS International, s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-75646.

Full text

Abstract:

The main target of the Master's thesis is to evaluate international marketing activities of the AIMS International, s.r.o which belongs to the category of Small and Medium-sized Entities Within the Theory, definitions of marketing applications in the field of conference and incentive travel are described. Practical part is dealing with situation analysis of chosen company. Marketing budget and plan are included.

APA, Harvard, Vancouver, ISO, and other styles

36

Neves, Monteiro Denisson. "Modelo de desarrollo local sostenible : el caso del Municipio de São João Del Rei (Brasil)." Doctoral thesis, Universitat Politècnica de Catalunya, 2014. http://hdl.handle.net/10803/145320.

Full text

Abstract:

A sustainable local development model is a guide for the development of strategies, it is no longer a single recipe. This includes aspects of the analysis of the region's potential, the diagnosis of the city’s problems, phases, actions and activities to be considered for the deployment of local development. They should be aimed at reviewing the values of the financial, human, physical, technical, social, cultural and environmental issues. Therefore, the main purpose of the research is to propose a model to identify the determinants of stagnation of development in the city of São João Del Rei and and can be applied to other areas with similar characteristics. There is a purpose to develop a sustainable local proposal a diagnosis of the city was made and then a quantitative and qualitative methodology was applied, in order to establish appropriate parameters for configuring the local sustainable development model. This intellectual interest awoke productive function of stagnation over the last 25 years of this important historic city of Brazil. Featured by colonial architecture, and the Federal University for being the Cultural Capital of Brazil in 2007, in contrast, it is said to be a such a disorganized city, whose political and structural goals are never planned in advance. The project is justified by their own condition to propose a practical level, developing the potential of productive activities and tourism, with the potential to provide a significant impact on the local development of the city. Since Highlighted from research, a development model that enables social integration, business and governance and its impact on poverty rates from improving the distribution of income, quality of life and city infrastructure. The research has been conducted descriptive as it aims to describe the properties of the object of study and the characteristics of the issues raised. So to make ends neatly method was applied through a set of intellectual operations in order to investigate the incidence of phenomena or levels of the variables of the population, companies and public administration. The identification of the problem from the analysis of the data collected could make a diagnosis. This situational analysis gives us the fieldwork, where questionnaires were developed and analysis that allowed the preparation of local development model for the city of São João Del Rei. Note that all this research effort towards the development model is just a guide for other models of development, we can say this because it is model that can be successfully used by other municipalities, for their own property should be developed diagnosis from a city-specific potential.
Un modelo de desarrollo local sostenible constituye una guía para la elaboración de estrategias, nunca es una receta única. Esta recoge aspectos del análisis de las potencialidades del territorio, el diagnóstico de la problemática de la ciudad, las fases, actuaciones y actividades a considerar para el despliegue del desarrollo local. Además, se deben rever los valores de los recursos financieros, humanos, físicos, técnicos, sociales, culturales y por supuesto ambientales. Por ello, el propósito del trabajo de investigación, consiste fundamentalmente en proponer un modelo que permita identificar los factores determinantes del estancamiento y promover el desarrollo de la ciudad de São João Del Rei y que pueda ser aplicable a otros territorios de características similares. Para elaborar una propuesta de desarrollo local sostenible, se realizó el diagnóstico de la ciudad y posteriormente se aplicó una metodología cuantitativa y cualitativa de fuentes primarias y secundarias, con la finalidad de establecer los parámetros adecuados para la configuración del modelo de desarrollo local sostenible. Este interés intelectual surgió en función del estancamiento productivo a lo largo de los últimos 25 años de esta importante ciudad histórica de Brasil. Destacada por la arquitectura colonial, por la Universidad Federal y por haber sido la Capital Brasileña de la Cultural en 2007, consiguió sobrevivir a gestiones desordenadas, sin planificación, diagnóstico o cualquier herramienta de control aplicados a la gestión local. El proyecto se justifica por su propia condición de proponer a nivel práctico, el desarrollo del potencial de las actividades productivas y turísticas, con la posibilidad de proporcionar un efecto considerable en el desarrollo local de la ciudad. Se destaca a partir de la investigación, un modelo de desarrollo que posibilite la integración social, empresarial y gestión pública y de sus efectos en los índices de pobreza y la mejora de la distribución de renta, calidad de vida e infraestructura de la ciudad. La investigación llevada a cabo ha sido de carácter descriptivo ya que se pretende describir las propiedades del objeto de estudio y las características de la problemática planteada. Por tanto para llegar al fin ordenadamente se aplicó un método a través de un conjunto de operaciones intelectuales con el objetivo de indagar la incidencia de los fenómenos o niveles de las variables de la población, empresas y gestión pública. La identificación de la problemática a partir del análisis de los datos recolectados permitió elaborar un diagnóstico. Ese diagnóstico situacional nos lo proporciona el trabajo de campo realizado, en el cual se aplicaron los cuestionarios y el análisis que permitió la elaboración del modelo de desarrollo local para la ciudad de São João Del Rei. Cabe destacar que todo este esfuerzo investigativo hacia el modelo de desarrollo es tan sólo una guía para otros modelos de desarrollo, puesto que podemos afirmar que sea un modelo que pueda ser utilizado con éxito en otros municipios, habida cuenta su propia característica y que deben desarrollarse a partir de un diagnóstico específico de cada ciudad en potencial.

APA, Harvard, Vancouver, ISO, and other styles

37

SUN, MIAO-HUEI, and 孫妙慧. "Strategic Planning for Waterfront Tourism of Tainan Canal." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/88345245907289308156.

Full text

Abstract:

碩士
國立屏東大學
生態休閒教育教學碩士學位學程
103
Waterfront tourism is one of the major tourism industries. In recent years, although the Tainan municipal government has conducted many regulation and development plans toward Tainan canal, the current tourism in Tainan canal is not as prosperous as in Kaohsiung River. Therefore, this study aimed to come up with some strategic planning for waterfront tourism of Tainan canal in the short term, mid-term, and long term, and to help speed up the waterfront tourism development in Tainan canal. Through field study and thesis analysis, the researcher learned about the status quo of Tainan Canal and the framework of strategic planning for developing waterfront tourism and analyzed several cases to find out the key point for successful tourism development. This studywas conducted with a questionnaire survey and semi-structured interview to gather data. There were 387 effective samples. The accumulated data were analyzed by the method of descriptive statistics, t test, and ANOVA and the main findings were summarized as below: 1. The foreign case showed that emphasis on consumer demand is the key to successful waterfront tourism. 2. Age and residence had partial effects on strategic planning. The young group and the tourists from outside of Tainan city were the major customers. The municipal government should promote coffee shops, regular water recreation activities, special cultural events, for those are preferred by the major customers. 3. The result of interview suggested the municipal government to open coffee shops or tea shops as a short-term development plan. 4. The young group and the tourists from outside of Tainan city both hoped that diverse water recreation activities should be promoted. 5. It is a crucial strategy to develop special event for Tainan canal for its long-term development and sustainable management. The suggestions were provided based on the findings: 1. to pay attention to customer demand 2. to continue dredging in order to improve water quality 3.to speed up the urban planning for the development of hinterland

APA, Harvard, Vancouver, ISO, and other styles

38

張碧琴. "The Strategic Planning for Tourism Marketing: Hsinchu County Case Study." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/68574798838811567333.

Full text

Abstract:

碩士
中華大學
行政管理學系(所)
97
The tourism industry is the most potential in 21th century and the most vital around the world. People pay more attention to the facilities of entertainment since the 2 days-off weekly policy was adopted in 1998, so Taiwan local governments have to provide public facilities and services to promote economic development, social communication, and entertainment. In fact, the tourism becomes the new indicator for local marketing and development beside the social welfare and culture etc. It is also defined as the new indicator of local competitive power by Foresight Magazine in 2004. There are many tourism resources in Hsinchu County. The geological resources include rivers, mountains, coasts, and plateaus etc. The natural resources include hot spring, cold spring, and deity trees etc. The human resources include multiple ethnic culture and delicious food. General speaking, her unique, fascinating scene makes Hsinchu County a potential tourism paradise. In this thesis, Hsinchu County tourism resources are divided into 5 systems: the coastal area, Hakka culture and pastoral area, aboriginal culture system, Old Street and tea village area, and the Shei-Pa National Park. Finally, the general goal of tourism marketing for Hsinchu County is set as “constructing the sustainable tourism development with modern, countryside, and natural resources.” The strategies include: (1). reformulate the tourism resources by the market analyses, (2). segregate customers’ market to set the position and role, (3). increase the cohesions and professional capacities of local citizens to solid the human resources, (4). promote the image, quality, and brand by way of multiple marketing packages, (5). increase the competitive power by constructing the creativity, value, and culture of the tourism products. In addition, it is urgent to step up the tourism industry of Hsinchu County to tally with market demand and sustainable development by way of integration between the tourism goal and strategies.

APA, Harvard, Vancouver, ISO, and other styles

39

Weng, Sun-Yen, and 翁素英. "Strategic Planning and Implementing Performance of Community Tourism in Kinmen." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/65004336268205520403.

Full text

Abstract:

碩士
銘傳大學
觀光事業學系碩士在職專班
100
Kinmen has land experienced the restructure of industry and move toward the tertiary level industry since 1993 after ending its status of warzone and opening to tourism. Culture and Tourism have became the top priority of all county magistrates. The author was born and brought up in Kimman, working as a public servant after finishing her higher education. Witnessing the drastic change of the island and concerned about the fragility and sensitivity of Kinmen have became the motive of writing this thesis. This is a qualitative research, using in-depth interview, SWOT and TOWS analyses to find out the strategies of community based on the future development of its tourism. The findings of this research are 1.Five themes as major pillars for Kinmen to develop the community based on tourism, namely Southern Fukien culture, wildlife ecology, history of civil war, home of oversea Chinese and local liquor. 2.As a comparatively small island, community based on tourism should be a suitable type for Kinmen to develop. 3.In between China and Taiwan, the location of Kinmen has its strength for an island of international recreation tourist spot. 4.Overseas Kinmen folks can be potential human resources for Kinmen’s development. 5.Striving for registration of World Heritage through regional cooperation. 6.Integrating resources and organizing the theme events of Kinmen. 7.Extending the hospitality of citizens in Kinmen. Base on the findings above, this research offers the following suggestions. 1.For public sector （1）Encourage community people to get involved in local business and community tourism through community development strategies. （2）Enhance the curricula and field work of Kinmen University’s education, so that the students in the university can practically learn and get involved in tourism. （3）Promote investment from overseas Kinmen folks in culture related to innovative entrepreneurs. （4）To make investment in related industries, creating more job opportunities. （5）Make creative utilization of ex-military facilities, and organize combat experience activities. （6）Take the location of the island as a peace time advantage to promote tourism across the Taiwan Strait. 2.For grass root people （1）Based on existing strength, evaluate the opportunities and direction of development. （2）Communities need to find out their own distinctiveness for their future development. （3）Communities need to be empowered to develop their business and industry. （4）Communities need to be reminded that the government is determined to foster tourism and to be encouraged to get involved in.

APA, Harvard, Vancouver, ISO, and other styles

40

Tu, Chun-Ming, and 涂春明. "A Strategic Planning of Dark Tourism for the Chiayi Prison Museum." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/5mhz2v.

Full text

Abstract:

碩士
世新大學
觀光學研究所(含碩專班)
101
With increased appreciation of various aspects of cultural heritage, in recent years, battle fields, prisons and other nominally “taboo” sites in Taiwan have gradually been transformed into tourist attractions, including the former prison facility on Green Island and the recently opened Chiayi Penitentiary Museum. In the tourism industry, such sites are referred to as “dark tourism” and, while this aspect of tourism is attracting new attention, the business model faces sustainability challenges. The development and product positioning of the Kui-Zhu Chiayi Prison Museum are still in the embryonic stage, but the museum lacks a development strategy. This study focuses on the development of strategic planning, with research conducted through field work, in-depth interviews, participant observation, and SWOT analysis to provide a set of strategy recommendations for future development. The study seeks to provide visitors with a more complete “dark tourism” experience while assuring the sustainability of the museum through attracting the involvement of local residents, developing alternative means of visitor transportation, and authenticating the contents of museum displays to provide visitors with a more immersive experience of prisoner life. The study also provides recommendations for mechanisms by which relevant government agencies can integrate public and private efforts to enhance the connotation of cultural industries,thus integrating planning for “dark tourism”attractions. Such planning should consider local economic conditions, cultural preservation, and environmental protection to achieve the long-term goal of developing sustainable tourism attractions.

APA, Harvard, Vancouver, ISO, and other styles

41

Yang, Chang-Sheng, and 楊長昇. "Tourism Tribal Kitchen Planning and Strategic Management—A Case Study in Morenos, Taitung." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/12463576582364245620.

Full text

Abstract:

碩士
國立臺東大學
休閒事業管理碩士在職專班
102
This study used qualitative research to explore tourism tribal kitchen planning and strategic management in Morenos, Taitung, Taiwan. The depth interview includes five tribal elders and three specialists or tourists. Data were analyzed through SWOT theory in order to understand the current environmental conditions and limitations for development of tourism tribal kitchen in Morenos. Accordingly, this study re-developed a possibly valid planning strategy based on the TOWS matrix analysis and the Marketing Theory of 4Ps. The results showed that all participants have a strong sense for planning Morenos tourism tribal kitchen. However, Morenos still needs to reconsider the product, price, placement, and promotion strategies.

APA, Harvard, Vancouver, ISO, and other styles

42

陳繼德. "The Study on The Strategic Planning for Core Competence of Kinmen Tourism Development." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/58445193815668825514.

Full text

Abstract:

碩士
國立交通大學
高階主管管理碩士學程
98
Kinmen is rich in historical and cultural property with special ecologic environment. However, because of the frequent wars before, the development of Kinmen is more slowly than others. Today, we want to prosper Kinmen fast with tourism. Since the strategy of “Mini-three links＂ had been brought into practice, the number of tourists to Kinmen has been increasing. In the trend that the relationship between China and Taiwan is better and better, we recognized the core advantages and disadvantages of the tourism in Kinmen according to the opinions of the experts in related domains. We provide some advice for the government and tourism in Kinmen according to the research in order to help the tourism in Kinmen making big progress in the future. We analyze the core advantages of the tourism in Kinmen through the opinions of these experts, and define six components: production component, requirement component, strategic component, related domain component, government effective component and opportunity component. According to the situation and specialty of Kinmen tourism, we design the proper questionnaire and analyze the result carefully. According to the result, there are some disadvantages for Kinmen tourism. For example, lodging and restaurants, night activities, and ability of the tourism need improvement by the government strategies currently, in order to avoid being disable to receive the increasing tourists and missing the chance. Those remaining competitive advantages should also be kept in the transformation iii of strategies and situations, including historical property, ecologic environment, Kinmen sorghum liquor, transport ability, marketing activities. After the strategies are carried out, we hope Kinmen tourism will keep progressing, attempt more and more tourists from China, and create a beautiful future for Kinmen. Keywords: core competitive advantage, Expert Interview, Kinmen tourism

APA, Harvard, Vancouver, ISO, and other styles

43

Kuo, Ching-Ching, and 郭慶清. "A Study on Strategic Planning of Fishery Port Transformation for Tourism and Recreational Development." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/80966537375298057435.

Full text

Abstract:

碩士
國立中山大學
海洋環境及工程學系研究所
94
With the active support by the responsible agency, the transformation of fishing ports for tourism and recreation purposes has been a trend in Taiwan. The successful stories at Danshuei, Fuji, Wanggong, Dongshih, Anping, Singda and Houbihu serve as the cases. However, some of the fishing ports, Yeliou and Haikou for example, are not successful. Based on the findings of this research, it could be a “myth” to develop fishing ports to play all expected diverse functions. Additionly, the government would waste a lot of money and resources if the project failed. Hence, how to properly plan a successful transformation of fishing ports has become an important issue in Taiwan. In order to meet the needs of most people,the transformation of fishing ports should take the preservation of ecology and environment as well as the waterfront landscape seriously. The planners and/or the responsible agencies are encouraged to: (1) properly define the usages and the functions of the fish port; (2) clarify the responsibilities of all related agencies; (3) encourage the involvement of communities, non-profit organizations and enterprises; (4)integrate the recreational system and the image of environment; (5) efficiently redevelop the space that hasn’t been utilized; (6) strengthen the laws and regulations as well as the relevant mechanisms; (7) minimize the potential conflicts in the public spaces and the coastal waters; (8) establish the available information system on tourism and recreation; (9) enhance the education programs on the preservation of ecology and the marine environment. Those mentioned above are the key elements to support the operation of the integrated system of fishing communities, ports and the coastal environment. They can also effectively solve the problems of society, economy, ecology and environment that may come up with the transformation of fishing ports. This research advocates the approach of “bottom-up planning”. It highlights the importance of the available information, the public awareness, the involvement of all stakeholders, and the integrated consideration of all aspects. In short, the successful transformation of fishing ports needs a holistic view instead of a single-purpose approach. Keyword：Fishing port, waterfront, tourism and recreation, integration.

APA, Harvard, Vancouver, ISO, and other styles

44

Mahlatji, Elizabeth Sarona. "Challenges in the planning and implementation of government strategy by government departments :a case study of the Limpopo Department of Economic Development, Environment and Tourism (LEDET)." Thesis, 2013. http://hdl.handle.net/10386/1039.

Full text

Abstract:

Thesis (MPA.) -- University of Limpopo, 2013
The purpose of this study was to investigate the challenges in the planning and implementation of government strategy by government departments: A case study of the Limpopo Department of Economic Development, Environment and Tourism. The need for this study was considered relevant and necessary as government departments face challenges in the planning and implementation of government strategy. Limpopo Department of Economic Development, Environment and Tourism, as a case study, face challenges in fulfilling some of its mandate. In terms of its strategic plan, the department seeks to address issues relating to economic growth, the promotion and development of tourism, and using environmental management to guide and monitor sustainable development in the province. These challenges have negative implications in the delivery of services to the communities. The ability of the Department to effectively implement the excellent environmental and economic legislation, at the same time the management of growth of tourism in the country remains a challenge. Although the strategic plans are elaborated, they have not been translated into concrete and concerted actions to meet the needs of the citizenry. In this study, the researcher investigated the following: demographic profile of respondents, challenges in the planning process, challenges in the implementation process, the impact of planning and implementation of the strategy on service delivery and lastly the disconnection between planning and implementation of the strategy. Data was analysed into themes and revealed communication, training, interpretation of relevant prescripts, limited resources/proper allocation of resources and effective participation of relevant stakeholders as, amongst others challenges to the process. The study concluded by providing recommendations to management of the Limpopo Department of Economic Development, Environment and Tourism on how to enhance planning and implementation of government of strategy. Some of the recommendations proposed are improved communications with stakeholders, proper allocation of resources, empowerment of employees, effective time management, discipline and responsibility and encouragement of a culture of change.

APA, Harvard, Vancouver, ISO, and other styles

45

Lee, Jui-yuan, and 李瑞圓. "The Public Value and Strategic Planning of Tourism Enhancement by Traditional Village Reservation in Kinmen National Park." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/82915225602234455876.

Full text

Abstract:

碩士
國立中山大學
公共事務管理研究所
94
Traditional villages and vestiges have become important tourist resources in every country. Kinmen has been delayed its development due to the wartime establishment restriction. Since the Kinmen National Park is established, the small islet, being famous for its battlefield remnants, has planned enthusiastically to reserve these cultural assets-- Traditional vestiges. Thus, this would be an interesting issue. According to the National Park Law, the national park is set to protect those specified natural and cultural assets of the country, and to provide citizens entertainment and research. These 5 national parks established are focused on environmental protection. However, Kinmen National Park, being the first one to focus on ancient--monuments and culture preservation, makes the establishment of national park more complete. The research method includes data survey and review. By the strategic planning of public affairs management and VCS system, we discussed the issues as follows: 1. The public value of traditional vestiges preservation from the strategic planning view in Kinmen National Park. 2. The strategic management and application of the resource in Kinmen National Park. 3. The management and related issues of enhancing Kinmen tourism by traditional vestiges and resources preservation. 4. The value, energy and supporting dimension of Kinmen tourism created by traditional vestiges preservation. The research schedule: The research focuses on the traced-back case study between 1995 to 2005. We take partial depth interviews by the” public affairs management integrated structure”, and the questionnaire system is composed of hardware, social and natural terms. The government takes advantage of the tax revenue as the subsidy to carry out the traditional vestiges preservation policy. The policy has implemented effectively for a decade and thus achieve positive performance. The traditional vestiges preservation and tourism development are the final result of the government’s strategic arrangement and management. The policy validity depends on whether the public value fits people’s needs or not. Since the working experiences molds the organizational culture and capability, the government should keep the public-value vision in the process of policy planning and management strategy.

APA, Harvard, Vancouver, ISO, and other styles

46

Nelwamondo, Tshililo. "Tourism development through strategic planning for non-metropolitan small to medium size accommodation facilities in Limpopo Province, South Africa." Thesis, 2010. http://hdl.handle.net/2263/24684.

Full text

Abstract:

The study focused on formal and informal non-metropolitan small- to medium sized tourism accommodation (NSMTA) facilities in Limpopo, the challenges relating to their capacity and their potential role in tourism promotion and development in the province. The apparent lack of the use of strategic planning approaches to promote tourism development among NSMTA operators seemed to create three interrelated problems that were deemed necessary to address. First, the developmental problem where operators show no interest in developing their enterprises in a way that could advance provincial tourism growth or development; second, an absence of visible, co-ordinated effort on the part of relevant provincial tourism stakeholders to promote tourism development through strategic planning; and third, the noticeable gap between demand and supply. The main aim of the study was to present a generic strategic plan that could be used to ensure that the accommodation sector would offer a prompt response to any change in tourism demand or supply as well as attending to the ongoing process of adjustment of services. Various approaches to data collection were adopted with the concurrent use of questionnaires and interviews to elicit objective responses being particularly valuable. Several interesting findings came to the fore. The researcher identified a number of the NSMTA enterprises, which had gained strategic locational advantages because of their positioning in proximity to areas like the Kruger National Park, the Bela-Bela warm baths and mineral springs, the Bushveld countryside of the Waterberg and the scenic beauty of the Valley of the Olifants in the vicinity of Hoedspruit, that appeared to give accommodation operators a better chance of success. These locations generally exhibited characteristics that placed NSMTA facilities in relevant and viable settings in terms of convenience, to ultimately contribute to growth in the tourism industry. The long-accepted notion that the majority of small business owners in South Africa had lower socio-economic status was not supported in that many of the respondents were professional people and farmers who had other sources of income. In addition, the study’s findings regarding the development of informal enterprises is contrary to the general perception which assumes that ‘informal sectors develop spontaneously; it revealed that even the smallest of tourism accommodation operators did some kind of planning before the actual establishment of their operation. According to the survey, the nature of formal business planning varied, depending on the type of operation. The less sophisticated, smaller accommodation establishments and tour businesses reflected a personal focus and commitment to the product rather than to selling the service offered. Furthermore, they were less inclined to formalise their business operation, ignoring grading status and interaction with other stakeholders. Single-handed management was common (60%). Two thirds (68%) of the owners/managers who took part in the in-depth interviews justified their decision not to adopt a formal business plan. Uncertainties regarding forecasting business profitability and identifying market tendencies, made projecting future trends difficult. Respondents felt that formal business planning was too rigid for the increasingly dynamic nature of the industry. Other reasons were the sizes of enterprises, lack of time, knowledge and ambition to expand, because businesses were merely supplementary sources of family income not solely a business operation. Tourism promotion efforts were inconsistent throughout all four tourism regions and within the accommodation enterprise categories. Variations were influenced by factors such as visitor demand, regional characteristics, and physical accessibility of the region, the business size the owners/manager’s motivation, management style and marketing strategies. The research findings point to a number of key issues that create a gap between demand and supply. Contextual differences related to contrasting geographical environments, the nature and size of the tourism accommodation operation, its management and ownership structure, the personal characteristics and abilities of the owner/manager and understanding the socio-economic importance of the tourism business. Ultimately the study presents a generic strategic plan geared to reacting to change and the demand conditions in the tourism accommodation market. If implemented, its integrated and long-term approach could enhance tourism development at local, provincial and national levels.
Thesis (PhD)--University of Pretoria, 2010.
Tourism Management
unrestricted

APA, Harvard, Vancouver, ISO, and other styles

47

LIN, SHEAU-PEY, and 林筱珮. "A Study of Strategic Planning for the Tourism Branding Marketing- A Case Study of Jinshan and Wanli Shiang , Taipei County." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/17088684322625793967.

Full text

Abstract:

碩士
國立臺北大學
公共行政暨政策學系
97
This study is mainly to research strategic planning for place tourism branding marketing, focused on Jinshan and Wanli Shiang as the case. First, through literature review and qualitative interview, this study will take the Strategic Planning-SWOTS analysis to discover the strengths, weakness, opportunities and threats of tourism development and marketing of Jinshan and Wanli Shiang. Secondly, taking branding as a research core, this attempt to recognize the present status and difficulty of case’s tourism marketing. Therefore, the research is focusing on the follow questions: 1.What is place brand image of Jinshan and Wanli Shiang? How do the tourists and stakeholders think and feel about this place? and why do they like to visit this place? 2.What is place brand identity and positioning of Jinshan and Wanli Shiang? 3.How is internal and external marketing communication of Jinshan and Wanli Shiang? At last, the outcome from interview and tourists’ opinion and Suggestion for tourist branding marketing strategies of this research are as follows: 1.Establishing a unite tourist branding marketing department：carrying out the work of place tourist branding marketing needs not only the efforts of local government but also the common consensus and cooperation of private enterprises, non-government organizations and residents. 2.Create a international Ocean and Lohas travel brand （1）Core resources of place brand position :Ocean, Hotspring and Art. （2）Place brand value: express natural ,sincere, lohas and relaxed value. （3）Place brand marketing communications should be continued and long-term activity ,and express unite brand vision and value by all kinds of communication channel and creative styles.

APA, Harvard, Vancouver, ISO, and other styles

48

Hu, Ju-Chun, and 胡如君. "The Strategic Planning of the Traditional Sugar Refinery Industries Transforming to Tourism Industries-A Case Study on Sihu Sugar Refinery." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/xwp3wu.

Full text

Abstract:

碩士
國立高雄大學
都市發展與建築研究所
97
The Taiwan Sugar Corporation establishes until now 60 years,TSC’s sugar industry is a very important traditional industry in Taiwan,along with global economic state transformation, sugar manufacturing enterprise faced with stern test,after closing lots of sugar refineries,TSC must examine the land utilization pattern, aiwan Sugar Corporation to ask sustainable development, it transforms with diversification, includes the tourism industry. It’s different with other traditional industries, the sugar refinery has the rich land resource and the industrial constructions, including: the sugar manufacturing workshop、the sugar transport train station…etc,those are advantageous to the development tourism industries. Under the TSC's management strategy, the Sihu sugar refinery changes name as “the Flower Cultural Park”, and developes the tourism industrial. Because the Sihu sugar refinery the position consideration incomplete, Lacks the overall spatial plan, causes the actual management result to be inferior anticipated, loses money again and again. The study used literature review and cases study, inductions the traditional industries suohld be consider “the development characteristic”, “the environment space”, “the human resources” and “the diversification cooperation” , the study stands on these to propose that the tourism industry strategic, expected can promote the tourism industry of Sihu sugar refinery.

APA, Harvard, Vancouver, ISO, and other styles

49

Chung, Huang-Li, and 鐘凰儷. "A Study of Strategic Marketing Planning for the Tourism Industry in Yi-Lan, Taiwan: A Case Analysis on Wu-Shih Port Area." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/744e9z.

Full text

Abstract:

碩士
國立臺北大學
公共行政暨政策學系
101
The government, in recent years, has ranked the tourism industry as one of the six emerging industries and arranged some measures to promote the industry. The case analysis is Wu-shih Port area of Yi-Lan; the purpose of the research is to explore the marketing strategy planning including the current status and future planning of Wu-shih Port; the research also aims to discuss multiple actors' expectation for the future development. Three research methods were employed in this research including literature analysis, subjects’ interviews, and questionnaire survey. There were eight participants who accepted the interviews, included governmental officers, people in the industry, and heavyweights of Wu-shih Port. A SWOT analysis and the marketing theory of 4Ps1C were used in trying to discover the environmental strength, weakness, opportunity and threat of Wu-shih Port area, through these analyses, a strategy profile were established; and after strategy profile established, the analyses for Wu-shih’s place strategy, promotion strategy, partners strategy, and policy strategy were conducted as well. Tourists’ environmental satisfaction, tourism types, and tourism intention about Wu-shih Port area were investigated for an overall positioning and marketing strategy construction. The result of the research may help government to develop the tourism industry. The findings of the research: 1.There were different opinions on the development of Wu-shih Port area among multiple actors; public sector tended to develop the region toward commercialization, however, local residents and parts of people in the industry disagreed with too much commercial development in Wu-shih Port area, and moreover, they urged to maintain Wu-shih’s natural scenery and cultural characteristics. 2.In terms of tourism environment in Wu-shih Port area, tourists gave a higher score to the software construction of Wu-shih Port area but gave a lower score to its hardware construction, the finding, to which the related sector or department should try to improve Wu-shih’s hardware facilities. 3.In terms of tourism types, most tourists visited Wu-shih Port area were domestic residents who came from outside of Yi-Lan County; in addition, Wu-shih Port area contained a variety of sightseeing tours that attracted a wide range of groups and tourists of all ages. To sum up, according to quantitative and qualitative empirical results, the strategic matrix analysis of SWOT were performed; the related policy suggestion and improvement project for Wu-shih Port area were also raised.

APA, Harvard, Vancouver, ISO, and other styles

50

Venušová, Petra. "Strategické plánování v politice cestovního ruchu spolkové země Tyrolsko." Master's thesis, 2021. http://www.nusl.cz/ntk/nusl-438068.

Full text

Abstract:

This master thesis deals with the function of the strategic planning for the tourism policy in the Austrian federal state of Tyrol. Tourism stands for a very important sector of the Tyrol's economy and there are many participants who influence its coursing on the vertical and horizontal level as well. The issue is very complex, multi-layer and cross-sectional. Strategic documents belong to the characteristic attributes of the Tyrol's tourism policy since the 1970's. Their existence is enshrined in the Tyrol's Law on the Tourism Policy. The newest strategic document is called Der Tiroler Weg 2021. The mainstay of this master thesis is based on the analysis of the attitude, that the Tyrol's political system holds on the forming of this special and non-legislative document. The strategic planning is intentionally shifted from the political system to other extern subjects, to them the following belong: the organisation Tirol Werbung GmbH, Economic Chamber of Tyrol and the Association of the Tyrol's Tourism Unions. The master thesis aims to find out, what motivations make the political system to act in this way and how can this outsourcing in the strategic planning for this multi-sectoral sector help to coordinate the different interests of many involved participants, towards the sustainable development...

APA, Harvard, Vancouver, ISO, and other styles

Dissertations / Theses on the topic 'Tourism strategic planning'

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles