Academic literature on the topic 'Tourism Marketing Computer network resources'
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Journal articles on the topic "Tourism Marketing Computer network resources"
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Xie, Dan, and Yu He. "Marketing Strategy of Rural Tourism Based on Big Data and Artificial Intelligence." Mobile Information Systems 2022 (June 30, 2022): 1–7. http://dx.doi.org/10.1155/2022/9154351.
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In recent years, with the rapid development of artificial intelligence technology and big data application and the continuous optimization of algorithms such as deep learning algorithms and reinforcement learning algorithms, tourist attractions using “smart tourism” technology can obtain more accurate and in-depth knowledge from tourism big data and mine the value behind the data. As an important branch of tourism, the rise of rural tourism has inspired rural areas to protect the local environment, inherit characteristic culture, develop tourism resources, develop tourism economy, and increase rural income, which has well responded to the call of the rural revitalization strategy. However, due to lack of information resources and technology, some rural scenic spots still adopt traditional marketing methods without the support of big data and artificial intelligence technology. This paper proposes a research work on the marketing strategy of rural tourist attractions based on big data and artificial intelligence, analyzes current application of big data and artificial intelligence in rural tourism, and discusses the transformation of rural tourism marketing to a new fusion model with the support of big data and artificial intelligence, aiming to study every step involved and supported deeply by big data and artificial intelligence, from the awakening of intentions before the travel to the analysis of behaviors and preferences during the travel and the collection of evaluation after the travel. The research results of this paper show that more sufficient and deep integration between rural tourism and artificial intelligence/big data are needed to make tourists get better tour experience and marketing strategy of rural scenic spots to get better effects and income.
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Guo, Kaimeng, and Yinan Gu. "The Construction of Smart Tourism City and Digital Marketing of Cultural Tourism Industry under Network Propaganda Strategy." Security and Communication Networks 2022 (August 5, 2022): 1–12. http://dx.doi.org/10.1155/2022/4932415.
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With the emergence of new tourism trends such as popularized and individualized tourism, the traditional development model can no longer meet the development requirements of the new era. Therefore, the construction of tourism informatization is imperative. This work aims to enhance the promotion of tourism resources in Zhejiang Province and explore the effective promotion forms and strategies of tourism resources in Zhejiang network media. The construction of smart tourism city (STC) is taken as the research object. First, the evaluation index system and evaluation model of the construction level of STC are constructed. Besides, an empirical evaluation is conducted with the pilot project of smart tourism city construction determined by the National Tourism Administration as a case. Then, the concept of strength, weakness, opportunity, and threat (SWOT) is used to analyze the advantages, disadvantages, opportunities, and threats of Zhoushan Town’s tourism development. Finally, the model proposed here is tested. The results show that the comprehensive level of STC in 18 cities is quite different. The current average level of STC in China is 0.2791. Except for the support level of smart tourism environment that is lower than Suzhou, the rest levels of Beijing are in the first place, and the comprehensive level of STC construction is in the first place. The comprehensive level of STC construction in Suzhou ranks second, with an average level of 0.1521. Nevertheless, there is a big gap between Suzhou with Beijing. The overall evaluation satisfaction of Zhoushan Town’s tourism is in a moderate state. The analysis results of the SWOT intelligent model demonstrate that Zhoushan Town tourism should choose a growth marketing strategy. The research reported here provides a particular reference for realizing the seamless connection between the intelligent cultural tourism industry and consumers.
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Li, Xiaoxia, Xi Deng, and Hongfei Xu. "Interactive Cultural Communication Effect in VR Space of Intelligent Mobile Communication Network." Wireless Communications and Mobile Computing 2022 (February 25, 2022): 1–11. http://dx.doi.org/10.1155/2022/9689272.
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Virtual reality technology can provide more display techniques to realize the interactive design of multiexhibition area of red humanities and natural resources. First of all, through the three-dimensional interactive display of cultural relics and scene reproduction of historical events, visitors can enjoy the unrestrained and immersive appreciation, make up for people’s lack of understanding of history, and let tourists personally feel the difficulties and hardships in the development of Chinese revolutionary history. Second, the digital method also provides for the pavilion and the scenic spot design personnel more creative method; dynamic scene reappearance interaction design based on virtual reality technology to promote education, protection of cultural relic collection and utilization, academic research, and the industrial development and multidimensional public welfare publicity results is blended in among them, through the panoramic, immersive, and interactive display technique, such as multilevel multiway spread red brigade culture. Virtual reality constantly imitates the real-life environment, and the application of perception sensing equipment has perception. This new technology requires us to continue to explore and research it. Virtual reality technology is a very cutting-edge subject and research field, which is very challenging. The communication form of culture has also been constantly evolving. Virtual reality technology (VR) has changed the way of traditional culture appreciation through the transmission of visual information, bringing people a new aesthetic enjoyment. Mainstream media is used to mobilize the red cultural heritage protection and scholars at home and abroad, to explore the application of virtual reality in the red culture tourist attraction planning, and to explore virtual reality applications in red open spot virtual roaming: exploration of virtual reality in the application of historical and cultural sites to red tourism management and exploration of virtual reality in the brand historical and cultural sites in the application of the travel marketing, to build an intelligent mobile communication network communication platform and broaden the new path of inheritance and protection. On the basis of studying the communication effect of traditional culture, this paper studies the possible communication effect of symphony orchestra under the new technology format under the framework of communication studies. It also analyzes and explores various factors such as the practical value, difficulty, civilized prestige, adaptability, and resistance to adversity of the culture in cultural communication and compares the methods of cultural communication. By developing a virtual instrument placed in the sphere of virtual reality space, the traditional symphony orchestra can be transformed into an interactive culture communication in virtual reality space. In this communication design, users can define their own instruments to play interactive culture communication, change the position of the instrument on the sphere interactively, and even change the sound effect of the symphony interactively by rotating or adjusting the size of the sphere, so as to achieve the best communication effect of the symphony.
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Wang, Chia-Nan, Khanh-Mai Tran, Ching-Chien Huang, Yen-Hui Wang, and Thanh-Tuan Dang. "Supporting Luxury Hotel Recovered in Times of COVID-19 by Applying TRIZ Method: A Case Study in Taiwan." Systems 10, no. 2 (March 8, 2022): 33. http://dx.doi.org/10.3390/systems10020033.
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The current COVID-19 pandemic, which is alarming for another global economic recession, puts the sustainable development of the tourism system under high consideration. The tourism industry is a key generator of foreign exchange across the region. However, tourism is one of the sectors most affected by the global pandemic. Through a case study in Taiwan, the objective of this study is to show how an Evergreen hotel fixed itself on existing and recovering in the hospitality business during the COVID-19 pandemic in 2020 using the combination of the problem hierarchy analysis (PHA) and the Teoriya Resheniya Izobreatatelskih Zadatch (TRIZ) or the so-called theory of inventive problem-solving technique. Following PHA technique and extensive investigation, the management team determined that the most recent problems at the Evergreen hotel are in marketing and human resources. The 39 parameters and 40 principles of TRIZ were used to determine the improvement solution and create a solution strategy that simultaneously simplified critical control-point (CCP) processes and improved the correctness of tasks, increasing CCP efficiency and supporting and satisfying customer demands in the COVID-19 pandemic in the world in general and in Taiwan in particular. The results revealed that customer bookings grew over the four quarters of 2020 due to adjusting the cancellation policy, discounting, and segmenting the market from international to domestic, increasing the CCP efficiency percentage and customer rating score from 19% to 40% and 8.3 to 8.5 score, respectively. Aside from that, changing the hotel structure with a partnership with the Taixie company assisted Evergreen in reducing various cost pressures to manage the business and recover after a difficult period. This paper can be a useful reference for managers, investors, governments, and policymakers to improve the sustainability performance in the tourism industry.
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Nie, Xiaomei, Yongpeng Qu, and Feng Yi. "The Impact of Sports Event Branding Using Edge Computing on Urban Marketing under the Background of Internet of Things." Wireless Communications and Mobile Computing 2022 (July 4, 2022): 1–14. http://dx.doi.org/10.1155/2022/5837919.
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The purpose is to explore the impact of sports event branding on urban marketing. Under the Internet of Things (IoT) background, the impact of sports events on the economy and culture of the host city is explored based on the idea of edge computing. In addition, the economic and cultural impact of the current highest level sports event—the Olympic Games—on the host country is also analyzed. The results show that the more large-scale events are held, the more they can promote the development of the high-end market of urban tourism. The hosting of the Beijing Olympic Games brought Beijing $3.127 billion in revenue and great changes in humanities, ecology, living environment, and other aspects. The higher the gross domestic product (GDP) of a domestic city is, the more events will be held in this city, and the two are positively correlated. Domestic competition resources are concentrated in these cities with strong economic strength. The total number of events held by the top 10 cities in GDP accounts for 64.1% of the top 30 cities. Geographically, among the cities that have hosted sports events, there are 89 cities in the east, with a total number of 1676 events, accounting for 64% of the national events, far exceeding the central and western cities, and even far exceeding the sum of the latter two. Therefore, it can be said that the holding of sports events reflects the comprehensive strength of a city and improves the city’s exposure and popularity. The exploration provides a certain reference value for cities to enhance their influence with the help of events.
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Lu, Fangfang, Mingfang Hu, Wusheng Zhou, and Kelly Yujie Wang. "Based on “Computer Internet +” Rural Homestay Tourism Product Marketing." Wireless Communications and Mobile Computing 2022 (July 20, 2022): 1–7. http://dx.doi.org/10.1155/2022/2809541.
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With the development of the Internet and the strong support of national policies, network technology has been widely used in all fields, and the way of information release is not only faster but also more extensive. With the strong support of the state, network technology has been widely used in all areas of society, and the number of Internet users is also increasing, and rural homestay tourism is a new force in the development of rural tourism. Rural homestay tourism plays a unique role in rural employment increase, active industry, active environment, active culture, and other aspects, so more measures should be taken to promote the development of rural homestay tourism. Therefore, by combining the above two points, rural homestay tourism also needs to carry out practical changes. The combination of Internet and rural tourism marketing is a new marketing mode, which opens up a new way for rural tourism product marketing innovation. Due to the huge market demand and various policy support at the national level, the homestay industry has become a breakthrough point for local activation. The author conducted a survey on the situation of “Internet +” rural tourism, guided and analyzed the results, found out the problems existing in the Internet marketing of rural tourism products, and put forward the strategies to deal with the Internet marketing of rural tourism products.
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Zhang, Yudi. "The Impacts of New Media on Marketing Effectiveness." Journal of Electronic Commerce in Organizations 17, no. 2 (April 2019): 16–28. http://dx.doi.org/10.4018/jeco.2019040102.
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Tourism shopping is an important part of the tourism industry as well as the regional economy. Tourism souvenirs sales, in most of the developed tourism areas, account for more than 35% of the total tourism revenues, and even in some individual regions the proportion can achieve more than 50%. But in China this proportion is only 20%. In this article, the corresponding analysis method is used to calculate and analyze the status quo of souvenir network marketing of the tourism website in China and Korea. The article describes the advantages and disadvantages of the tourism souvenirs network marketing in China and Korea, finding the deficiencies in China and analyzing the causes and providing the corresponding reference for the healthy development of China's tourism industry.
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Xu, Zhiwen, and Fang Xie. "Research on Collaborative Optimization Model of Tourism Resources and Highway Network Based on IoT Network and Deep Learning." Security and Communication Networks 2022 (March 30, 2022): 1–10. http://dx.doi.org/10.1155/2022/1637348.
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With the development of tourism, people's demand and concern for tourist transportation are increasing. Integrating expressway resources into the tourism transportation network is the current trend and direction of expressway network planning. With the rapid development of the Internet, people can easily get the information resources they want, but at the same time, the problem of information overload also arises. The depth of highway access is insufficient, there is a lack of systematic consideration of tourist resources in the area, a systematic tourism network has not been developed, and tourism resources are inaccessible. These issues have stifled regional tourism's fast growth, necessitating research into the convergence of tourist resource development and highway network optimization. The building of highway layouts and the growth of the tourist sector have reached a point where they interact and impact one another, and the degree of this contact has progressively risen. However, there is still a significant disparity in the degree of cooperation across areas. This paper considers the collaborative optimization of tourism resource development and highway network optimization, analyzes its impact on traffic volume distribution, introduces the two-level programming model of collaborative optimization, and determines that the goal of the upper model is to maximize social net income. It also considers the collaborative optimization of tourism resource development and highway network optimization on the basis of clarifying the game relationship between planning decision-makers and traffic travel and considers the collaborative optimization of tourism resource development and highway network optimization on the basis of in-depth learning. For the total investment of tourism construction projects, the time cost saved by highway network optimization, and the total tourism revenue, the lower-level model aims to minimize the travel time of a single user. This paper shows that the layout planning of the regional tourism highway network from the perspective of tourism resources can improve the accessibility of regional high-quality tourism resources and meet the requirements of the coordinated development of highway tourism and resources.
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GRETZEL, ULRIKE, and DANIEL R. FESENMAIER. "IMPLEMENTING A KNOWLEDGE-BASED TOURISM MARKETING INFORMATION SYSTEM: THE ILLINOIS TOURISM NETWORK." Information Technology & Tourism 6, no. 4 (January 1, 2003): 245–55. http://dx.doi.org/10.3727/1098305032781175.
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KC, Birendra, Duarte B. Morais, M. Nils Peterson, Erin Seekamp, and Jordan W. Smith. "Social network analysis of wildlife tourism microentrepreneurial network." Tourism and Hospitality Research 19, no. 2 (June 30, 2017): 158–69. http://dx.doi.org/10.1177/1467358417715679.
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Social networks are an important element of entrepreneurship. Entrepreneurs rely on social networks to access ideas, information, and resources to facilitate their entrepreneurial process. Strong and weak ties influence the entrepreneurial process in unique ways. This study utilized social network analysis approach to examine wildlife tourism microentrepreneurship through in-person structured interviews with 37 microentrepreneurs from North Carolina’s Pamlico Sound Region. Specifically, this study examined the extent of network ties, the type of support received from those network ties, and the process of creating and maintaining the business network ties. Weak ties were more prevalent than strong ties. Support was received in terms of marketing and advertising, information sharing, and product sponsorship. Weak ties were established through professional workshops and seminars or while working in the same territory, whereas reciprocity, togetherness, communication, and trust were identified as major factors to maintain weak ties. This study suggests that cognitive social capital factors (e.g. reciprocity, togetherness, and trust) can be highly important toward effective use of social networks, as well as to ensure entrepreneurial success.
Dissertations / Theses on the topic "Tourism Marketing Computer network resources"
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Poon, Auliana. "Information technology and innovation in international tourism Implications for the Caribbean tourist industry /." Online version, 1987. http://ethos.bl.uk/OrderDetails.do?did=1&uin=uk.bl.ethos.383578.
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Song, Haitao. "Information management in the travel industry: The role and impact of the Internet." Thesis, University of the Western Cape, 2005. http://etd.uwc.ac.za/index.php?module=etd&action=viewtitle&id=init_6662_1178282746.
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In this information age, the Internet has found a role in various industries such as transportation, advertising, etc. The travel industry, in which communication between travellers and travel service providers is a very important component, has as much potential as any other industry to make full use of this new medium. Already, most travel agencies and travel service providers promote their products and services using web sites. Searching for information online is now seen by many people as a way to save time and cost, especially in their travel activities. In order to fully deploy the Internet within the travel industry, understanding the use of the Internet in tourism is critical. This research sets out initially to examine the role and the impact of the Internet in the whole of the travel industry. But in order to define an achievable scope of work and because of its importance in South Africa at this time, tourism within the travel industry was chosen as the focus of the work.
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Banoobhai-Anwar, Ilhaam. "The role of e-commerce in five-star hotels in the Cape Town Metropole." Thesis, Cape Peninsula University of Technology, 2016. http://hdl.handle.net/20.500.11838/2489.
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Thesis (MTech (Tourism and Hospitality Management))--Cape Peninsula University of Technology, 2016.Electronic commerce, popularly referred to as e-commerce, is the latest catchphrase surrounding the Internet and its many functions. In the past, the Internet was solely used for information seeking, but the 21st century has brought a new global economy to the fore – one that is conducted online. Tourism is seen as a driver of economic growth, contributing both to the Gross Domestic Product (GDP) of South Africa (SA) and creating jobs in the hospitality sector. E-commerce does not only provide a platform for business to be conducted online but also an opportunity for consumers to interact directly with industry. Many studies have been done previously about the perceived benefits of e-commerce in the retail sector, yet none in Cape Town and at five-star hotels in particular. It is well known that holidaymakers conduct an online search prior to booking accommodation; some of those potential guests in turn choose to finalise their bookings online. The purpose of the study was to investigate the role of e-commerce in five-star hotels in the Cape Town Metropole. The main objective of this study was to define what e-commerce is for five-star hotels in the Cape Town Metropole and determine if the hotels are using e-commerce as a booking method. Online questionnaires were used to gather primary data and a literature review was presented as secondary data. The findings of this study showed that all the hotels surveyed use online bookings and half of the respondents believe Online Travel Agents (OTAs) generate more revenue than traditional methods of room reservation. When asked to rank methods of room’s reservations, there was a slight difference between telephone bookings and e-commerce as number one. This could mean that while electronic methods are popular, they have not completely replaced traditional methods. The researcher recommends that five-star hotel managers train the rooms’ division staff to respond to negative reviews on social media, as this was one of the findings. The hotels should also learn how to effectively use their social media presence to increase room sales.
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Takaoka, Haruyoshi. "Business-to-consumer electronic commerce in Japan." CSUSB ScholarWorks, 2004. https://scholarworks.lib.csusb.edu/etd-project/2707.
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The purpose of the project was to examine the current situation of B2C e-commerce in Japan, consumers' online purchasing behavior, and attributes affecting online purchases. Since many companies are interested in starting or have started B2C e-commerce businesses, this study would aid companies in developing marketing strategies that would grow their businesses and build loyalty among consumers.
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Hsu, Shu-Fen Ida. "The impact of E-commerce on direct selling companies." CSUSB ScholarWorks, 2001. https://scholarworks.lib.csusb.edu/etd-project/3030.
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Tafane, Zamikhaya. "Readiness assessment of selected tourism institutions for electronic business system applications in the Western Cape tourism industry." Thesis, Stellenbosch : Stellenbosch University, 2004. http://hdl.handle.net/10019.1/50076.
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Thesis (MPhil)--Stellenbosch University, 2004.ENGLISH ABSTRACT: The tourism sector in the province is regarded as one of the major economic sectors that have been found to have significant growth prospects. Indeed it’s revitalising and captivating to see the provincial tourism industry organizing itself to adapt to the new challenges of the knowledge economy, while also retorting to the new demands emerging from the needs and the expectations of the customers. The Western Cape tourism industry is currently preparing itself for the knowledge intensive marketing of its products and services and is also faced with challenges arising from the need to exploit electronic business systems for the benefits of the entire industry and its role players. In a nutshell, this requires the Western Cape tourism industry to understand the operation of global economic systems and strive towards locating itself strategically within them, and also develop strategic alliances with developing countries in order to reshape the system of global governance to achieve more equitable outcomes. Simultaneously, it requires that it equip the provincial economy as a whole, its sectors and enterprises to meet the challenges facing it in becoming sustainable competitive environment. This is an exploratory study of which the research problem is whether the selected tourism institutions are ready to implement electronic business systems. The proposed research study findings indicate the readiness level of the selected institutions in implementing electronic business systems. The research methodology instruments of the study were twofold. Both a modified questionnaire designed by Business Development Bank of Canada (BDC) to evaluate companies’ readiness in electronic business systems application was used, as well as a structured interview to acquire qualitative data was also used. The paper is not only a result of my personal interest in electronic business field, most importantly, it is of necessity to understand the concepts and principles of ‘electronic business’ and ‘Destination Marketing Organisation’ as they apply to the Western Cape tourism industry.
AFRIKAANSE OPSOMMING: Die toerismesektor in die provinsie word beskou as een van die vernaamste ekonomiese sektore wat beduidende groeivooruitsigte toon. Dit is inderdaad opwindend en fassinerend om te sien hoe die provinsiale toerismebedryf homself organiseer om by die nuwe uitdagings van die kennisekonomie aan te pas, terwyl daar ook voldoen word aan die nuwe eise wat uit die behoeftes en die verwagtinge van die klante voortspruit. Die Wes-Kaapse toerismebedryf berei homself tans voor vir die kennis-intensiewe bemarking van sy produkte en dienste en kom ook te staan voor uitdagings wat spruit uit die behoefte om elektroniese besigheidstelsels tot voordeel van die hele bedryf en sy rolspelers te ontgin. Kortom vereis dit van die Wes-Kaapse toerismebedryf om die bedrywighede van wereldwye ekonomiese stelsels te verstaan en daarna te streef om homself strategies daarin te plaas, en ook om strategiese alliansies met ontwikkelende lande te vorm ten einde die stelsel van wereldwye bestuur te hervorm om billiker uitkomste te lewer. Terselfdertyd moet die provinsiale ekonomie as geheel, sy sektore en ondernemings toegerus word om te voldoen aan die uitdagings waarvoor dit te staan kom terwyl dit ’n volhoubare mededingende omgewing word. Hierdie is ’n verkennende studie waarvan die navorsingvraagstuk is, of die geselekteerde instellings gereed is vir die implementering van elektroniese besigheidstelsels. Die bevindings van die beoogde navorsingsondersoek sal die gereedheidsvlak aandui van die geselekteerde instellings om elektroniese besigheidstelsels te benut. Die navorsingsmetodologie het tweeledig van instrumente gebruik gemaak. Een daarvan was ‘n spesiaal aangepaste vraelys wat deur BDC ontwerp is om maatskappye se gereedheid vir die toepassing van elektroniese besigheidstelsels te evalueer, en die ander ‘n gestruktureerde onderhoud. Die studie is nie bloot ’n gevolg van my persoonlike belangstelling in die veld van elektroniese besigheid nie, maar die belangrikste is om die konsepte en beginsels van ‘elektroniese besigheid’ en ‘Destination Marketing Organisation’ te begryp soos dit op die Wes-Kaapse toerismebedryf betrekking het.
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Struwig, Zaskia. "An explorative study of the current practises of greenwashing in social media." Thesis, Nelson Mandela University, 2017. http://hdl.handle.net/10948/13658.
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The first section of this paper looks specifically at the concept of greenwashing from a theoretical perspective. It aims to establish exactly what greenwashing is, what it involves and how it has been used. The second section incorporates both the first section of this paper, and delves deeper into how greenwashing has been present in social media. The third section of this paper is a case study. This section has been broken down into three categories of industries in consideration of greenwashing practises. The first is ‘The Obvious’ - this looks at the obvious examples of industries that use greenwashing practises. ‘The Overlooked’ looks at the industries which are often disregarded in terms of greenwashing practises. The last is ‘The Unexpected’ which looks into the industries that focus on supporting the environment and would not commonly be associated with any form of greenwashing practises at all. This case study aims to identify how the selected companies chosen for the study have been associated with greenwashing in the past, and how their current social presence may still be contributing to greenwashed advertising. As the concept of greenwashing is based on a theory developed around two decades ago and mostly consisted of very direct claims and statements using traditional advertising mediums such as billboards and magazine adverts, and considering the amount of well-known corporations who were proven guilty of such greenwashing practises, it would be ignorant to consider that such practises have simply subsided and ceased to occur. Corporations are aware of being called-out with negative press, especially with regards to issues such as false environmental practises, therefore as the advertising industry has changed with time, wouldn’t such greenwashing practises have adapted as well? Corporations in the past have learnt that direct greenwash statements have backfired negatively, therefore in collaboration with the use of social media, the prospect of using subtle, or even subconscious greenwash strategies seem to create an issue which requires investigation.
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Krüger, Janine. "Valuation of internet-based businesses." Thesis, Nelson Mandela Metropolitan University, 2013. http://hdl.handle.net/10948/d1008187.
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This study investigates the valuation of Internet-based businesses. In particular the influence of the implementation of an e-business strategy on the value of a business by focussing on its financial performance, will be determined. Although the valuation of businesses in general has been researched extensively, research on the valuation of Internet-based businesses produced contradictory findings. No consensus could be reached regarding the most appropriate valuation approach to be used. Some research findings indicated that the discounted cash flow approach was the most appropriate while others stipulated that a new valuation approach should be developed. Many authors state that the move to include an e-business strategy is natural, and that businesses cannot afford not to include some form of e-business strategy. Previous research has also shown that by including an e-business strategy, it is possible to improve efficiency of the business and ultimately increase profitability. However, there was no emphasis on how the e-business strategy will influence the business valuation. In order to establish whether an e-business strategy will create value for a business, an empirical investigation was undertaken.
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Zhang, Li. "The impact of leisure travelers' characteristics on hotel Website attributes preference." Thesis, University of North Texas, 2004. https://digital.library.unt.edu/ark:/67531/metadc4644/.
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Travel is now the largest online business-to-consumer product in the United States. Online hotel bookings are the second largest segment of online travel. Leisure travelers online spending will increase dramatically from 2002 to 2007. However, a majority of hospitality companies do not currently take advantage of the Internet as the cheapest and most efficient distribution medium. The purpose of this study examined leisure travelers' demographic and psychographic characteristics, online booking and travel frequency that influence travelers' desired hotel Website features and functions. The results found out that demographics (gender, occupation, and ethnicity), and psychographics (travel benefit sought), number of leisure travel trips per year, and number of online hotel bookings per year have impact on hotel Website attribute preferences.
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Vasques, Vanessa Claudia. "Convergence of old and new: a case study analysis of the development online by a South African radio station: Radiosondergrense/www.rsg.co.za." Thesis, Rhodes University, 2002. http://hdl.handle.net/10962/d1003913.
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This thesis is a case study analysis of the dream one radio station had about creating something new and unique on the Internet. RadioSonderGrense (RSG), an Afrikaans South African radio station, saw opportunities for themselves as a radio station on the Internet and put enormous resources and man-power into their venture. Their vision of what the Internet could bring to their radio station, and what they could bring to a website set the ground for creative and innovative thought. This dissertation is an examination of whether the Internet lived up to the expectations RSG had for it, and whether they were able to use their resources (in terms of their audience, their advertisers and the uniqueness of radio) to create something new and never seen before. The foremost aim of this dissertation is to shed some light onto the up-to-now under researched area of why radio stations have begun to develop on the Internet. Through the analysis of RSG, their comes to this subject some new thoughts and ideas about the convergence of these two mediums. RSG, and radio in general, are examined historically, practically and in comparison to the Internet. This is done in order to fully grasp the project that RSG had set for themselves and to realize where they had come from and where they hoped to go. It is argued that although RSG had hoped for great things, their innovative thought was not enough to guarantee them their dreams. They were not able to fully utilize the resources available to them in combination with what the Internet could offer them to fulfill the expectations they had for themselves. The foremost conclusion is that although RSG were able to envisage what the Internet could add to the radio station, they fell short of giving their listeners, users and advertisers a tool which could make the RSG website truly unique. Their website gives the user some interesting and useful applications, but it does not make full use of what the Internet and radio together could create.
Books on the topic "Tourism Marketing Computer network resources"
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Advances in culture, tourism and hospitality research: Tourism-marketing performance metrics and usefulness auditing of destination websites. Bingley: Emerald, 2010.
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Successful Web marketing for the tourism and leisure sectors. London: Kogan Page, 2001.
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E, Mills Juline, and Law Rob, eds. Handbook of consumer behavior, tourism, and the internet. Binghamton, NY: Haworth Hospitality Press, 2004.
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Haig, Matt. The e-marketing handbook: An indispensable guide to marketing your products and services on the internet. London: Kogan Page, 2001.
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Internet marketing intelligence: Research tools, techniques, and resources. Boston, Mass: McGraw-Hill/Irwin, 2003.
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The consultants̓ guide to getting business on the Internet. New York: Wiley, 1998.
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J, Frew Andrew, ed. Information communication technologies and sustainable tourism. New York: Routledge, 2012.
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Matala, Sari. Matkailuportaali virtuaalituristin valintojen tilana: Semioottisretorinen tapaustutkimus. Rovaniemi: Lapin yliopisto, Kauppatieteiden ja matkailun tiedekunta, 2004.
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Kristin, Miller, and Witten Shaun, eds. Fodor's net travel: Your map to travel resources on the Internet and online services. New York, N.Y: Michael Wolff, 1996.
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Woodward, Meredith Bain. Internet travel guide: Practical business and adventure resources. San Francisco: Motion Works, 1996.
Find full textBook chapters on the topic "Tourism Marketing Computer network resources"
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Couret, Caroline, and Cláudia Pato de Carvalho. "Interview with Caroline Couret about the Creative Tourism Network ®." In Creative tourism: activating cultural resources and engaging creative travellers, 59–61. Wallingford: CABI, 2021. http://dx.doi.org/10.1079/9781789243536.0008.
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Abstract Introduces what Creative Tourism Network is, the paper also presents how creative tourism is important. Creative tourism is important in two main ways: it meets a growing and irreversible demand that reflects social changes more than a marketing gimmick, and it is, above all, perceived by the territories as a lever for sustainable development. Indeed, far from being considered as a danger for local communities as mainstream tourism used to be; creative tourism is valued for its capacity to create a value chain at the local and regional scale, by turning weaknesses and negative externalities into a virtuous ecosystem. In addition to this, assets such as communities' empowerment, inclusiveness, seasonality, resilience, intangible heritage recovery, social cohesion, and governance (just to mention a few) are applicable to any kind of destination and are particularly beneficial for the rural areas that cannot rely on other industrial sectors. The destinations that are part of the Creative Tourism Network ® are labelled 'CreativeFriendly' for guaranteeing both the quality and authenticity of the creative experiences they are promoting, as well as for the value chain generated through the project design.
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Pratt, Sabrina V. "Santa Fe, New Mexico's creative tourism initiative." In Creative tourism: activating cultural resources and engaging creative travellers, 165–71. Wallingford: CABI, 2021. http://dx.doi.org/10.1079/9781789243536.0022.
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Abstract The City of Santa Fe, New Mexico's Creative Tourism Initiative ran from 2009 to 2015. It began as a result of Santa Fe's membership in the United Nations Educational and Scientific and Cultural Organization (UNESCO) Creative Cities Network. Santa Fe joined the network in 2005, and that same year a UNESCO representative involved in forming the Creative Cities Network brought up the concept of creative tourism as an economic development tool. Santa Fe, population 84,683 (US Census Bureau, 2019), is known for its history, arts, and culture in a southwestern US state that shares a border with Mexico. As a crossroads for Native American, Spanish, Mexican, and European culture, plus a beautiful desert and mountainous landscape, tourism is one of New Mexico's primary industries. The Creative Tourism Initiative, led by the City of Santa Fe, developed a robust selection of creative tourism experiences and promoted them. The City assigned staff members of its Arts Commission, the city's arts agency, to design and implement the programme. This study tackles how CTI promotes Santa Fe, in terms of training, their website, and other marketing channels.
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Kachniewska, Magdalena. "Gamification and Social Media as Tools for Tourism Promotion." In Social Media Marketing, 1358–93. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-5637-4.ch063.
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The goal of this chapter is to present the application of gamification mechanism and social media tools in the promotion of tourism regions and enterprises as well as the promotion of tourism activity itself. The framework distinguishes between stimulus characteristics of the game (promotion mechanism) that lead to sociological responses toward the game (tourism brand) and actual buyers' (tourists') behaviour. Though the game-like mechanism has been applied in tourism for decades and some funware elements are well known among teens – they hardly deal with competition of computer games. Two popular systems of tourism badges in Poland are thus discussed in order to look for reasons of their falling popularity and teenagers' resistance to participate in the systems. Mobile devices enable teens to combine playing and travelling. The development of mobile applications, integrating social gaming, and location-based technology has led to the growing interest in location-based social network marketing, particularly in tourism and hospitality. The chapter concludes with a proposal how to revitalize an old-school system of tourism badges through the modern gamification mechanism combined with social media tools.
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Dadwal, Sumesh S., and Azizul Hassan. "The Augmented Reality Marketing." In Emerging Innovative Marketing Strategies in the Tourism Industry, 78–96. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-8699-1.ch005.
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This chapter elaborates on augmented reality marketing (ARM) as a digital marketing campaign and a strategic trend in tourism and hospitality. The computer assisted augmenting of perception by means of additional interactive information levels in real time is known as augmented reality. Augmented reality marketing is a constructed worldview on a device with blend of reality and added or augmented themes interacting with five sense organs and experiences. The systems and approaches of marketing are integrating with technological applications in almost all sectors of economies and in all phases of a business's value delivery network. Trends in service sector marketing provide opportunities in generating technology led tourism marketing campaigns. Also, the adoption, relevance and significance of technology in tourism and hospitality value delivery network can hardly be ignored. Many factors are propelling the functionalities of diverse actors in tourism. This paper explores the use of technology at various phases of tourism and hospitality marketing, along with the role of technology in enhancing consumer experience and value addition. It further supports the view that technology is aiding in faster diffusion of tourism products, relates destinations or attractions and thus benefiting the entire society. The augmented reality in marketing can create effective and enjoyable interactive experience by engaging the customer through a rich and rewarding experience of virtually plus reality. Such a tool has real potential in marketing in tourism and hospitality sector. Thus, this study discusses the ARM as a promising trend in tourism and hospitality and how this will meet future needs of tourism and hospitality products or offerings.
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Dadwal, Sumesh S., and Azizul Hassan. "The Augmented Reality Marketing." In Mobile Computing and Wireless Networks, 63–80. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-4666-8751-6.ch004.
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This chapter elaborates on augmented reality marketing (ARM) as a digital marketing campaign and a strategic trend in tourism and hospitality. The computer assisted augmenting of perception by means of additional interactive information levels in real time is known as augmented reality. Augmented reality marketing is a constructed worldview on a device with blend of reality and added or augmented themes interacting with five sense organs and experiences. The systems and approaches of marketing are integrating with technological applications in almost all sectors of economies and in all phases of a business's value delivery network. Trends in service sector marketing provide opportunities in generating technology led tourism marketing campaigns. Also, the adoption, relevance and significance of technology in tourism and hospitality value delivery network can hardly be ignored. Many factors are propelling the functionalities of diverse actors in tourism. This paper explores the use of technology at various phases of tourism and hospitality marketing, along with the role of technology in enhancing consumer experience and value addition. It further supports the view that technology is aiding in faster diffusion of tourism products, relates destinations or attractions and thus benefiting the entire society. The augmented reality in marketing can create effective and enjoyable interactive experience by engaging the customer through a rich and rewarding experience of virtually plus reality. Such a tool has real potential in marketing in tourism and hospitality sector. Thus, this study discusses the ARM as a promising trend in tourism and hospitality and how this will meet future needs of tourism and hospitality products or offerings.
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Hassan, Azizul. "Technology-Supported Tourist Guiding in Aviation Tourism." In Cases on Tour Guide Practices for Alternative Tourism, 257–67. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-3725-1.ch014.
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Augmented reality (AR) offers an interactive experience of the real-world environment when an object of the real-world is augmented by computer-generated perceptual information and relevant artefacts. This is a conceptual chapter based on the review of available literature. Also, resources on the internet have also been accessed and reviewed. On the context of the Diffusion of Innovation theory, this research aims to outline AR guiding for in an airport used for tourist aviation. Biman Bangladesh Airlines, the national flag carrier of the country, is the example where this study also explains the possible challenges and benefits that AR guiding facilities can possibly have. This research outlines two specific areas of management and marketing issues are analysis on the way to implement such guiding. Findings show that from the understanding of the Diffusion of Innovation, AR guiding in these days is adopted by an ‘Early Majority' who are followers and engages in reading those reviews given by the previous adopters of new services or products.
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Kachniewska, Magdalena. "Gamification and Social Media as Tools for Tourism Promotion." In Handbook of Research on Effective Advertising Strategies in the Social Media Age, 17–51. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-8125-5.ch002.
Full textAbstract:
The goal of this chapter is to present the application of gamification mechanism and social media tools in the promotion of tourism regions and enterprises as well as the promotion of tourism activity itself. The framework distinguishes between stimulus characteristics of the game (promotion mechanism) that lead to sociological responses toward the game (tourism brand) and actual buyers' (tourists') behaviour. Though the game-like mechanism has been applied in tourism for decades and some funware elements are well known among teens – they hardly deal with competition of computer games. Two popular systems of tourism badges in Poland are thus discussed in order to look for reasons of their falling popularity and teenagers' resistance to participate in the systems. Mobile devices enable teens to combine playing and travelling. The development of mobile applications, integrating social gaming, and location-based technology has led to the growing interest in location-based social network marketing, particularly in tourism and hospitality. The chapter concludes with a proposal how to revitalize an old-school system of tourism badges through the modern gamification mechanism combined with social media tools.
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Mazid, Mohammed M., A. B. M. Shawkat Ali, and Kevin S. Tickle. "Intrusion Detection Using Machine Learning." In Dynamic and Advanced Data Mining for Progressing Technological Development, 70–107. IGI Global, 2010. http://dx.doi.org/10.4018/978-1-60566-908-3.ch005.
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Intrusion detection has received enormous attention from the beginning of computer network technology. It is the task of detecting attacks against a network and its resources. To detect and counteract any unauthorized activity, it is desirable for network and system administrators to monitor the activities in their network. Over the last few years a number of intrusion detection systems have been developed and are in use for commercial and academic institutes. But still there have some challenges to be solved. This chapter will provide the review, demonstration and future direction on intrusion detection. The authors’ emphasis on Intrusion Detection is various kinds of rule based techniques. The research aims are also to summarize the effectiveness and limitation of intrusion detection technologies in the medical diagnosis, control and model identification in engineering, decision making in marketing and finance, web and text mining, and some other research areas.
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Zhao, Fang. "Technological Challenges in E-Collboration and E-Business." In Electronic Business, 701–8. IGI Global, 2009. http://dx.doi.org/10.4018/978-1-60566-056-1.ch043.
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E-collaboration takes advantage of the current Internet-driven business environment, which integrates the most advanced electronic technologies and the knowledge-based economy. Companies engaging in e-collaboration must participate in external business relationships by using computer interactions (Damanpour, 2001). Implementing e-collaboration strategy can require many sophisticated technologies and systems such as EDI, XML, eCRM. E-collaboration is thus confronted with the great challenge of reengineering IT strategies and resources. “Nearly 80% of organizations that have rushed to establish Web sites for online retailing have failed to invest in the purchasing and distribution systems that make delivery of their products possible” (Neef, 2001, p.3). System failure has a profound effect on e-collaboration and e-business, both in the short and long-term. The tremendous complexity of information technologies has become a huge hurdle to companies embracing them, affecting their entire management strategy, process, structure, and most importantly, business bottom line results. The main technological issues to be considered are associated with IT infrastructure, and managers’ and operatives’ knowledge and skills in e-collaboration and e-partnership. The following constitutes some of the key technological issues facing e-collaboration. • Process and system alignment and integration • Interoperability of systems • Accessibility, security and compatibility of interorganizational information systems • Traffic in collaborative e-commerce activities • Sustained IT support and resources • Transferring and sharing information and data • Building and sustaining an effective virtual network structure amongst e-partners • Quality and effectiveness of networking and communications (Zhao, 2004) This article focuses on the most important technological challenges and issues facing e-collaboration and e-business in the areas of information flow, procurement, logistics, engineering and manufacturing, marketing, customer services, and human resources. It deals specifically with the process and system alignment and integration as well as the issues of interoperability which have become of primary concerns in the practices of e-collaboration.