Relevant bibliographies by topics / Tourism marketing

Academic literature on the topic 'Tourism marketing'

Author: Grafiati
Published: 4 June 2021
Last updated: 20 February 2023

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Journal articles on the topic "Tourism marketing"

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Garcia Henche, Blanca. "Urban experiential tourism marketing." Journal of Tourism Analysis: Revista de Análisis Turístico 25, no. 1 (April 9, 2018): 2–22. http://dx.doi.org/10.1108/jta-01-2018-0002.

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Purpose The theoretical framework of this study focuses on the trends towards experiential tourism and new communication channels in the tourist sector. The specific areas of action that are covered in this research work focus on: a definition of experiential tourism, an analysis of markets as a resource of experiential tourism and communication strategies and the use of social media by the markets of Madrid to interact with the new experiential consumer. Design/methodology/approach This paper is arranged as follows: first, a review of the documents on new tourist sector trends towards the demand of experiential tourism, on marketing 2.0 and on social media has been carried out; second, communication strategies of the food markets seen as tourist resources are described herein, including results of the research in the use of social media; and finally, conclusions of the study are developed. Findings According to the conceptual approach and after reviewing the documents cited in this paper, it is possible to conclude that food markets are tourist resources that shall be exploited as “experiential providers” for a market niche that is increasingly demanding and expects to have a “tourist experience”. The present paper contributes to the literature on experiential tourism, including new communication strategies as a tool to contact experiential tourists. Accordingly, an analysis is carried out of a specific product/resource, such as the food markets of Madrid as resources or experiential leisure centers, and a study on product strategies (offer of experiences) and communication strategies on their experiential tourism offer fundamentally based on social media and websites. Research limitations/implications Although this work represents an in-depth study of the food markets analyzed, the research could be extended to other markets or to other cities that are also working with markets as experiential tourism resources, though not in a structured design as in Madrid. Practical implications This work is different from previous studies for several reasons. In the first place, food markets are integrated as elements for the study of experiential tourism as tourist resources, and second, commercial interaction and other types of productive activities in urban centers are considered. In particular, social relations and collaboration between small retailers in markets, their managers and the institutions responsible for tourism management in the city of Madrid are barely analyzed in the literature. This includes the collaboration between public (Madrid City Council), cultural and business institutions (Madrid Fusión and Gastrofestival), hospitality and other businesses (established in the food markets) to promote cultural experiences and historic tourism. Social implications The performed study has several implications for employers and policymakers. As historical, cultural and experiential tourism are growing trends throughout the world, new tourist consumer profiles must be analyzed. There are new groups of tourists looking for unique experiences and “local” activities, eager to visit renovated urban historical centers with a developed experiential leisure offer. This tourist activity facilitates the rebirth of the traditional food markets and promotes the creation of jobs and new opportunities for traditional businesses as shown in the present case study focused on the markets of Madrid. Originality/value The present paper contributes to the literature on experiential tourism, including new communication strategies as a tool to contact experiential tourists. Accordingly, an analysis is carried out of a specific product/resource, such as the food markets of Madrid as resources or experiential leisure centers, and a study on product strategies (offer of experiences) and communication strategies on their experiential tourism offer fundamentally based on social media and websites. The role played by food markets in the creation of an experiential tourism offer in Madrid and the communication strategies generated by them is described in this research. This study not only sheds light on the changes undergone by the tourist demand, specifically urban tourism but also it helps understand some of the strategies that big tourist cities are implementing in historic centers to reduce the risks of mass tourism.
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Carlos Castro, Juan, Mauricio Quisimalin, Carmen de Pablos, Viviana Gancino, and Jessica Jerez. "Tourism Marketing: Measuring Tourist Satisfaction." Journal of Service Science and Management 10, no. 03 (2017): 280–308. http://dx.doi.org/10.4236/jssm.2017.103023.

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Damayanti, Annisa, and Abdul Rasyid. "Marketing Communication Strategy of Pandayangan Tourism Ulumahuam Village in Labuhan Batu Selatan Regency in Improving Tourism Visit." Daengku: Journal of Humanities and Social Sciences Innovation 2, no. 4 (August 3, 2022): 420–26. http://dx.doi.org/10.35877/454ri.daengku1052.

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Pandayangan Tourism is a natural tourist destination with a flowing river and beautiful natural surroundings, and it works in collaboration with the Labusel children's community. The study's goal was to identify and analyze Pandayangan tourism through the use of a Marketing Communication Strategy to Increase Tourist Visits. This study employs a descriptive qualitative approach, with data gathered through interviews with tourism managers, observations, and literature searches. Integrated Marketing Communication is the theory employed (IMC). Based on the data analysis, it was determined that Pandayangan Tourism had implemented a marketing strategy during the promotion stage, which was accomplished by using mass selling and public relations methods, understanding the benefits and drawbacks of tourism products, and carrying out marketing objectives that emphasized increasing sales in order to increase visitors. Pandayangan tourism's marketing strategy activities include providing the best facilities for the convenience of visitors. Promotional activities, understanding the benefits and drawbacks of tourism products, and achieving marketing objectives are all concluded to always obtain and produce an increase in visitors.
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Song, Mei, Tianjiao Niu, Linna Wang, and Xiaoyi Wang. "The Validity of Marketing Strategy of Tourist Attractions Based on Experiential Marketing." Security and Communication Networks 2022 (July 26, 2022): 1–10. http://dx.doi.org/10.1155/2022/1825171.

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With the development of economy, people’s demand for travel is also increasing. They are no longer satisfied with the single standardized travel products of travel agencies and begin to pursue personalized. When many customers travel, the most important thing is their subjective feelings. This is also the focus of tourism enterprise research. Therefore, introducing experiential marketing into tourism and realizing experiential marketing can enhance the sense of experience of tourism, improve the economic benefits of tourism, and promote the development of tourism. This paper mainly studies the application of experiential marketing in tourism industry. In this paper, based on the tourism situation of Qingyan Ancient Town and the tourism marketing activities of other tourist attractions, combined with my own design, we developed an optimized design scheme of experiential marketing. In the process of implementation, there are still areas to be improved, and the author will continue to study and learn from the sharing of other scholars. The purpose of this paper is to study the validity of marketing strategies of tourist attractions based on experiential marketing. On the one hand, the research of this paper can enrich the theory of experience marketing; on the other hand, it can also provide reference for the reality of tourism marketing, which has theoretical and practical significance.
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Zhuk, I. "Marketing management activities of domestic firms in the Ukrainian market of tourist services." Visnyk of the Lviv University. Series Geography 2, no. 43 (October 19, 2013): 176–86. http://dx.doi.org/10.30970/vgg.2013.43.1705.

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The article deals with the management of domestic marketing in the tourism business. The author conducted a marketing analysis business of Ukrainian tourist market. The role of marketing tools in business entities is highlighted. The conclusions of market research into entities are given. Keywords: tourism service, tourism product, tourism product promotion, tourism market, tourism, marketing, marketing management, marketing tools, entities.
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Lianfeng, Zhang, Yu Danko, and Chen Zhuanqing. "Research on Brand Marketing Based on Ukrainian Tourist Destination." Ekonomìka ta upravlìnnâ APK, no. 2(159) (November 24, 2020): 168–76. http://dx.doi.org/10.33245/2310-9262-2020-159-2-168-176.

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Tourist destination is a place to attract tourists to make a short stay and visit here. The competition of tourism is increasing day by day, and the competition between tourist destinations has turned to brand competition. Tourism destination brand marketing refers to the brand marketing activities that take the government departments and tourism enterprises as the marketing subject and take the cultural resources, natural landscape and tourism services of the tourism destination as the marketing content. Brand marketing plays an important role in tourism destination marketing, but the current research on the related problems of brand marketing is still relatively shallow, lack of theoretical and empirical research on the characteristics of tourism destination brand marketing. The brand marketing system of tourism destination based on the overall interests of the region has important guiding significance to the marketing practice of tourism destination. Based on the theory of marketing, this paper constructs the brand marketing theory system of tourism destination based on the overall interests of the region. This paper introduces the brand marketing of tourism destination in Ukraine as a case study, Starting from the status quo of tourism brand marketing in Ukraine, this paper expounds the existing problems of tourism in Ukraine, and finally puts forward some countermeasures to improve the brand marketing of tourism destination in Ukraine.And tries to apply the conclusion of brand marketing of tourism destination based on the overall interests of the region to tourism practice. Key words: Ukraine ,TourismDestination, Integrated marketing ,New media marketing, Internet plus ,Tourism Brand, Brand Marketing.
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Asnawi, Aisah. "Destination images: antecedents of city marketing, tourism event, and social media marketing concept." Jurnal Perspektif Pembiayaan dan Pembangunan Daerah 9, no. 2 (June 30, 2021): 171–86. http://dx.doi.org/10.22437/ppd.v9i2.12742.

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Building tourism is long-term work. Many elements are involved, and their effectiveness cannot be calculated partially. At present, competition between cities/districts continues to increase, especially in city/district marketing that is tourist-friendly, iconic tourism events, and massive social media marketing. The strong destination image will impact on increasing the number of visits. This research aims to analyze the impact of city/district marketing power, tourist events, and social media on the image of tourist destinations in Maluku. The methodology in this research is based on quantitative analysis using Structural Equation Modelling (SEM) to discuss theory and see the relationship between city/district marketing variables, tourism events, social marketing media, and destination image. This study indicates that city/district marketing has a greater increase in strengthening the image of destinations compared to tourism events and social media marketing. This shows an effective strategy from the government in advancing tourism faster and more robust in increasing the image of a destination.
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Krisnatalia, Heni, Nurdina Prasetyo, and Mochammad Ainan. "Creating A Green Tourism Experience Through Development of Tourism Package As A Tourism Destination Marketing Strategy: the Case of Kertayasa Tourism Village." International Conference On Research And Development (ICORAD) 1, no. 2 (December 19, 2022): 217–23. http://dx.doi.org/10.47841/icorad.v1i2.40.

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This article aims to concentrate on the subject of destination marketing with a particular focus on the strategy development process through Green Tourism Packages for Tourist Destinations, illustrated by a case study from Kertayasa Tourism Village in West Java, Indonesia. The concept of Green Tourism as an alternative tourism part of ecotourism is one of the efforts that can improve environmental performance through effective and real environmental management techniques which will certainly give a different color to the development of other types of tourism so that it will certainly be very interesting to be developed as a marketing strategy. Furthermore, the achievement of environmental award-based marketing activities that receive international recognition will become an important instrument in marketing their services. In the end, through the concept of green tourism development, tourists or visitors can enjoy holidays according to their interests while supporting the sustainability of environmental conservation in these tourist destinations. The results of this study are ideas and suggestions through design ideas or initial concepts in marketing tourist destinations through packaging of green tour package products for tourists.
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Smyrnov, Igor, and Oksana Shmatok. "Marketing-mix in tourism: modern concept in the context of sustainable tourism." Visnyk of the Lviv University. Series Geography, no. 42 (October 15, 2013): 326–32. http://dx.doi.org/10.30970/vgg.2013.42.1887.

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Classical model of the marketing mix (complex) 4P and its modification 6P, 7P and 4C are analysed. Attention to the peculiarities of the tourism industry within the service sector, in particular, the value and use of travel resources for creating tourist products were drawn. Proposed original innovative model of marketing mix in tourism, which, on the one hand, takes into account specific characteristics of sustainable tourism with its obligatory binding and attention to tourist resources, on the other – it is based on classic model of marketing mix. Key words: marketing mix, sustainable tourism, tourism resource base.
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Singh, Satyendra, Tapas R. Dash, and Irina Vashko. "Tourism, ecotourism and sport tourism: the framework for certification." Marketing Intelligence & Planning 34, no. 2 (April 4, 2016): 236–55. http://dx.doi.org/10.1108/mip-09-2014-0180.

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Purpose – The purpose of this paper is to develop a framework for identifying the need for ecotourism certification within ecotourism and sport tourism (EST) by discussing the overlapping characteristics on the dimensions of EST. Design/methodology/approach – Qualitatively, the Social Exchange Theory was used to discover segments of tourists based on the two dimensions: EST. Findings – The findings discovered four strategic segments (namely; vacation, green, action oriented and active tourists), their related activities, and the level of need for eco certification. Practical implications – EST activities offer a unique opportunity for tourism managers to positively influence conservation in and around communities, protected areas and sport events. Applying and implementing a global eco certification is paramount to attract tourists and enhance credibility of sport tourism. Originality/value – Identification of the four tourists segments and their relative need for certification is the novelty of the study. The labels of the identified tourist segments are: vacation tourist (low on ecotourism and low on sport tourism); green tourist (high on ecotourism and low on sport tourism); action-oriented tourist (high on ecotourism and high on sport tourism); and active tourist (low on ecotourism and high on sport tourism). The certification needs for green and action-oriented tourists are HIGH, for active tourist is MEDIUM, and for vacation tourist is LOW.
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Dissertations / Theses on the topic "Tourism marketing"

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Clarke, Jacqueline R. "Sustainable tourism : marketing of farm tourist accommodation." Thesis, Oxford Brookes University, 1995. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.261392.

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Тєлєтов, Олександр Сергійович, Александр Сергеевич Телетов, Oleksandr Serhiiovych Tielietov, and N. Ye Kosolap. "Marketing technologies in tourism." Thesis, Сумський державний університет, 2012. http://essuir.sumdu.edu.ua/handle/123456789/28753.

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Beckerson, John George. "Marketing British tourism 1914-1950." Thesis, University of East Anglia, 2003. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.396715.

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Kananovich, Hanna. "Internet Marketing in International Tourism." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-201669.

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The Masters thesis focuses on Internet activities implemented in the sphere of international tourism. The data for analysis was collected by the author during the years 2013-2015. Based on insights discovered during employment with Aqua Vita travel agency and information from specialized literature, the author conducts analysis of the current Internet marketing tools implemented by the company. Based on the results of the analysis, the author suggests several improvements for Aqua Vita travel s.r.o. The recommendations are aimed to increase the efficiency of the selected Internet marketing tools, to reduce costs and to improve the companys presence online.
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CHAULA, OBED HENRY. "TOURISM MARKETING INTERVENTION IN SUSTAINABLE TOURISM : How can sustainable knowledge, attitudes and actions of tourism marketing organizations contribute to sustainability of tourism destinations?" Thesis, Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-76373.

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Conocimiento, Dirección de Gestión del. "Journal of Travel & Tourism Marketing." Taylor & Francis Group, 2004. http://hdl.handle.net/10757/655346.

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Tam, Yiu-wing. "A competitive analysis of the Hong Kong tourism industry : a marketing perspective /." Hong Kong : University of Hong Kong, 1997. http://sunzi.lib.hku.hk/hkuto/record.jsp?B18835934.

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Meehan, Elizabeth. ""Marketing Ireland, marketing Irelands" : commodifying cultural identity in the tourism industry." Thesis, Queen's University Belfast, 2010. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.527972.

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Bartis, Hugh Henry. "Local tourism governance of destination marketing organisations." Thesis, Nelson Mandela University, 2018. http://hdl.handle.net/10948/17799.

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Globally tourism is one of the biggest industries and its role is considered key in economic development. In South Africa, tourism is one of the main economic drivers. Thus, tourism contributes to the gross domestic product, generates foreign exchange and provides sustainable employment opportunities. In order to facilitate local economic development (LED), local destination marketing organisations (DMOs) need to ensure that their operations are geared towards optimising the economic advantages related to tourism growth and development. As a result the DMOs must be strategic and well-managed. One way of achieving this is to ensure that the board of directors and specifically the non-executive directors (NEDs) practise good governance. In South Africa, three (3) types of DMOs are found, namely those that are funded by local government and incorporated into the municipality. The second type of DMOs is funded by the private sector. The third type of DMOs is those funded by both the local government and the private sector. In this case, the DMO has an agreement with the local government in terms of what their mandate is and what the agreed outcomes would be. A board of directors, comprising both executive directors (EDs) and nonexecutive directors (NEDs) is responsible for the governance of the local DMO. The main research problem of the study is the attributes and experience of the nonexecutive directors that serve on the boards of DMOs in accordance with developmental standards of best practices. In order to address the main problem, the following research objectives were formulated: To identify best practice by examining the literature as to how NEDs are prepared to serve on boards of both listed and non-listed organisations. To determine whether any policy frameworks provide guidance to NEDs serving on DMOs in South Africa. To examine whether any training or preparatory programmes exist specifically for NEDs in DMOs. To investigate whether NEDs should have specific attributes that would improve their governance of DMOs. To develop a set of recommendations that would assist NEDs to play a more effective role when executing their responsibilities. In order to address these research objectives, a quantitative research methodology was adopted sampling all the DMOs in South Africa that could be identified and were governed by a board of directors. For this purpose, a self-completed questionnaire was distributed to the board of directors of DMOs and specifically the non-executive directors. The results of the study indicated that no guidelines existed that DMOs could follow to better prepare the NEDs of local DMOs. Furthermore, no policy frameworks provide guidance to NEDs serving on local DMOs. The only guidelines that exist are generic guidelines of the King IV Report for NEDs of listed and non-listed organisations. In addition, Pike (2016:108) listed a number of characteristics of good governance. The study also revealed that no training or preparatory programmes exist for the NEDs of local DMOs. Finally, the study highlighted five (5) attributes that NEDs consider as critical in fulfilling their obligations. These include the empowerment of NEDs, the commitment of NEDs, communication with NEDs, job satisfaction of the NEDs and the need for NEDs to understand policy frameworks relevant to their tasks.
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Hupp, Cassaundra. "Marketing strategies of Ohio agri-tourism businesses." Connect to resource, 2009. http://hdl.handle.net/1811/37083.

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Books on the topic "Tourism marketing"

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V, Plant R., ed. Marketing for tourism. London: Pitman, 1988.

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Holloway, J. Christopher. Marketing for tourism. 2nd ed. London: Pitman, 1992.

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Chris, Robinson, ed. Marketing for tourism. 3rd ed. Harlow: Longman, 1995.

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Alan, Fyall, Morgan Michael, and Ranchhod Ashok, eds. Marketing in travel and tourism. 4th ed. Oxford: Butterworth-Heinemann, 2009.

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Middleton, Victor T. C. Marketing in travel and tourism. 4th ed. Oxford: Butterworth-Heinemann, 2009.

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Middleton, Victor T. C. Marketing in travel and tourism. Oxford: Butterworth-Heinemann, 1998.

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Tourism marketing. New Delhi, India: Oxford University Press, 2010.

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Tourism marketing. New York: Van Nostrand Reinhold, 1989.

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Martin, Oppermann, ed. Geography and tourism marketing. New York: Haworth Press, 1997.

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Kotler, Philip. Marketing for hospitality and tourism. 2nd ed. Upper Saddle River, NJ: Prentice Hall, 1999.

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Book chapters on the topic "Tourism marketing"

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Page, Stephen J., and Joanne Connell. "Marketing tourism." In Tourism, 300–324. Fifth Edition. | New York: Routledge, 2020. | “Fourth edition: Routledge, 2020. http://dx.doi.org/10.4324/9781003005520-17.

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Morrison, Alastair M. "Marketing plan and marketing mix." In Tourism Marketing, 369–414. London: Routledge, 2022. http://dx.doi.org/10.4324/9781315856094-11.

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Mazanec, Josef A. "Marketing." In Encyclopedia of Tourism, 588–92. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-01384-8_127.

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Mazanec, Josef A. "Marketing, tourism." In Encyclopedia of Tourism, 1–4. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-01669-6_127-1.

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Morrison, Alastair M. "Marketing communications." In Tourism Marketing, 417–62. London: Routledge, 2022. http://dx.doi.org/10.4324/9781315856094-13.

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Page, Stephen J., and Joanne Connell. "Marketing tourism destinations." In Tourism, 325–52. Fifth Edition. | New York: Routledge, 2020. | “Fourth edition: Routledge, 2020. http://dx.doi.org/10.4324/9781003005520-18.

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Dewi, Ike Janita. "Reformulation of Indonesia Tourism Targeting Strategy for the International Tourism Market." In Proceedings of the 19th International Symposium on Management (INSYMA 2022), 864–70. Dordrecht: Atlantis Press International BV, 2022. http://dx.doi.org/10.2991/978-94-6463-008-4_108.

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AbstractTourism is the most affected industry by the Covid-19 pandemic. Both market changes and the new tourism development paradigm require reformulation of marketing strategies. More importantly, the new paradigm of tourism development in Indonesia, that is, the quality tourism paradigm, requires a reformulation of marketing strategies. Based on historical data (visitor statistics pre-pandemic) and current market data (during the pandemic), this research performed a cluster analysis to cluster the international tourist markets visiting Indonesia. The clustering was based on several variables: number, spending, and length of stay of tourists from each of the markets. The resulted clusters offer perspectives on the source markets, contributing to the biggest number of tourists, spending per tourist, and the average length of stay. As competition intensifies and the marketing budget shrinks, such market analysis provides sharpened market targeting strategies for the Indonesian tourism government and industry to formulate more targeted marketing strategies post-Covid 19 pandemic.
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Rathee, Rupa, and Pallavi Rajain. "Tourism Attractors." In Destination Marketing, 17–52. New York: Apple Academic Press, 2022. http://dx.doi.org/10.1201/9781003282501-2.

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Sonuç, Nil. "Sustainability in Tourism Marketing (Sustainable Tourism Marketing)." In Encyclopedia of Sustainable Management, 1–6. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-02006-4_455-1.

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Morrison, Alastair M. "Marketing performance measurement." In Tourism Marketing, 689–733. London: Routledge, 2022. http://dx.doi.org/10.4324/9781315856094-21.

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Conference papers on the topic "Tourism marketing"

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Kaleychev, Svetoslav. "DESTINATION MARKETING ORGANIZATIONS - PRESENTATION OF GOOD PRACTICES." In TOURISM AND CONNECTIVITY 2020. University publishing house "Science and Economics", University of Economics - Varna, 2020. http://dx.doi.org/10.36997/tc2020.368.

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The modern tourist industry is strongly connected with marketing and its development in terms of forms and models analysing the dynamics in the factors determining personal satisfaction and experiences before, during and after the tourist activity. Tourist destinations use marketing as the main tool for analysing the tourist market, enabling them to determine potential consumers and the volume of their needs. This specific environment determined the creation of destination marketing organizations of (DMO), building the marketing policy of tourist destinations, as well as contributing to their promotion with the aim of attracting new tourists, increasing the average period of stay and satisfying all needs and desires in order to achieving pleasant tourism experiences.
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Mihailović, Branko, and Vesna Popović. "THE ROLE OF MARKETING INFORMATION SYSTEMS IN THE FUTURE OF TOURISM." In Tourism International Scientific Conference Vrnjačka Banja - TISC. FACULTY OF HOTEL MANAGEMENT AND TOURISM IN VRNJAČKA BANJA UNIVERSITY OF KRAGUJEVAC, 2022. http://dx.doi.org/10.52370/tisc22147bm.

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The paper investigates the possibilities and scope of the impact of marketing information systems on future tourist trends. Special emphasis is placed on the current conditions in which the world economy and tourism find themselves, which are significantly determined by the spread of the COVID 19 pandemic and the digitalization of business. In such conditions, the importance of marketing information systems for adequate management of relationship marketing in tourism is increasing. Namely, successful marketing in tourism means offering greater value than the competition, as well as customer satisfaction. Satisfaction is achieved when the obtained performance of the tourist service meets or exceeds expectations. Customer expectations are formed on the basis of pre-purchase information, and commercial success is achieved when performance exceeds expectations. Marketing information systems are often used in practice in order to constantly improve the customer base. One-on-one marketing, or tailoring travel services to individual customers, depends heavily on market and timely customer information. Research has shown that marketing information systems provide an organized and timely flow of market information that optimizes marketing decision-making in tourism.
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Kamalova, Anara. "Analysis of the Modern Condition of Tourism in the Kyrgyz Republic." In International Conference on Eurasian Economies. Eurasian Economists Association, 2017. http://dx.doi.org/10.36880/c08.01850.

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The theoretical issues of tourism marketing, modern methods of tourism promotion on the market, as well as the main questions of success marketing research of tourism services in general, and for consumers in particular are covering in this article. Materials of marketing research of tourism in Kyrgyzstan by using data from tourists’ survey, who rest in Issyk-Kul during the summer season in 2016 also are analyzing. The results of marketing research of tourist behavior as the consumers are summarizing by identifying positive and negative reviews, as well as investigating the activities of the main competitors, operating in the tourism sphere in Kyrgyzstan, preparing SWOT-analysis. The main reasons for the low level of the tourism sector in the country's GDP is also identifying, as well as the low level of development of tourism logistics and customer service. Based on the above mentioned materials at the end in the article the problems and ways to improve are emphasizing. The ways to further improve the service and leisure for the travelers and the main directions of further development of tourism as a business in the Kyrgyz Republic are identifying.
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Suzuki, Shohei, and Shoichi Morimoto. "Electronic Internal Marketing for Tourism - A New Tourism Marketing Approach." In International Conference on e-Business. SCITEPRESS - Science and and Technology Publications, 2014. http://dx.doi.org/10.5220/0005100900630067.

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Dyankov, Todor. "MARKETING OPPORTUNITIES FOR MANAGING CUSTOMER EXPERIENCE WITH THE TOURIST BRAND." In TOURISM AND CONNECTIVITY 2020. University publishing house "Science and Economics", University of Economics - Varna, 2020. http://dx.doi.org/10.36997/tc2020.349.

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The generl goal of this research study is to rethink the marketing opportunities to manage the customer experience with the tourism brand based on some world-renowned marketing innovations in tourism. The ongoing global pandemic crisis poses challenges to the future successful development of tourism and in particular tourism brands. The revival of the tourist brand is based on the inevitable process of total digitalization of business and market processes on one hand, but on the other hand the living human contact with the brand is becoming more and more demanding. Overcoming travel fears is in alignment with the restoration of the customer trust in the tourist brand. The transformation of tourism brand is still to come and the key to a successful completion is the new way of managing the customer experience.
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Mohamad Zaki, Nur Amalina, Zuha Rosufila Abu Hasan, Safiek Mokhlis, Shahriman Abdul Hamid, and Mohd Saiful Izwaan Saadon. "THE EFFECTIVENESS OF ONLINE CONSERVATION MARKETING FOR RELATIONSHIP MARKETING BETWEEN CONSERVATION ORGANISATIONS AND BUSINESSES." In GLOBAL TOURISM CONFERENCE 2021. PENERBIT UMT, 2021. http://dx.doi.org/10.46754/gtc.2021.11.005.

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Even prior to the COVID-19 pandemic, marketing for online conservation was increasingly used by conservationists to appeal for funds from businesses and to improve public awareness on the need to reduce the loss of biodiversity. Yet, uncertainty remains in the academic literature about the effectiveness of online conservation marketing. Given that the potential impact of online conservation marketing in the corporate sector is evident (i.e., with a clear reduction in management and maintenance costs, and an increase fund collection), knowledge of online conservation marketing is important for building and maintaining a conservation group -to-business relationship. This study serves as an exploratory inquiry and aims to understand whether Environmental Education Centers (EECs) in Malaysia use electronic platforms for conservation marketing purposes. Based on an extensive literature search on conservation marketing and a search for EEC background information, from 2015 to 2020 many EECs in Malaysia have either used, or are using (i.e., WWF Malaysia) or will soon be using (i.e., Taman Hidupan Liar Gua Musang) online conservation marketing as one of their marketing strategies. The findings hold true even for the EECs with poor Internet connections (i.e., National Elephant Conservation Centre Kuala Gandah). This exploratory study underscores the need for more research in this area, especially with regard to the effectiveness of online conservation marketing among EECs since many of the EECs are situated in locations with poor Internet connectivity. Without an understanding of electronic marketing strategy used by the EECs, the conservationists’ role will likely be limited to that of conservation research, improving the standards of animal welfare and describing the loss of biodiversity.
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Tsonev, Nikolay, and Zornica Zlatanova. "THE APPLICATION OF INTERNET MARKETING IN THE MANAGEMENT OF 5 STAR HOTELS IN VELINGRAD." In TOURISM AND CONNECTIVITY 2020. University publishing house "Science and Economics", University of Economics - Varna, 2020. http://dx.doi.org/10.36997/tc2020.312.

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The relevance of the study is determined by the need to improve the application of Internet marketing in the management and distribution of travel companies, which would increase efficiency in their management. The aim of the study is to identify the specifics of Internet marketing, as well as the resources needed by travel companies to improve it to achieve positive changes in management and distribution. The study proves that the effective application of Internet marketing in the management and distribution of tourism companies, in particular hotel companies, needs to be developed on the basis of established theoretical statements, as well as on the best practices of leading hotel companies in the field. They are adapted according to the specifics of the resource provision of selected tourist sites in a specific tourist area and location.
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Mohamad Zaki, Nur Amalina, Zuha Rosufila Abu Hasan, Safiek Mokhlis, Shahriman Abdul Hamid, and Mohd Saiful Izwaan Saadon. "AN EXPLORATORY STUDY OF THE USAGE OF ELECTRONIC PLATFORM FOR CONSERVATION MARKETING AMONG EDUCATION ENVIRONMENTAL CENTRES (EEC) IN MALAYSIA." In GLOBAL TOURISM CONFERENCE 2021. PENERBIT UMT, 2021. http://dx.doi.org/10.46754/gtc.2021.11.015.

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With limited funding, conservationists are far from able to assist all threatened species. Even though online marketing has been increasingly used by conservationists to raise funds and awareness on the need to reduce biodiversity loss, the major issue is reaching the target audience and influencing their behaviour, especially if the target audience is a profit-making entity. To date, a comprehensive theoretical investigation on online conservation marketing pertaining business expectation, preferences, experience and satisfaction is still in its infancy and remains unanswered. Therefore, to fulfil this gap, this qualitative study is executed, in which 19 in-depth interviews was adopted until data saturation is achieved. The participants are those who worked in relationship marketing field and have experienced online conservation marketing activities. The study explores and profiles the experiences and satisfaction of businesses based on their previous online conservation marketing and the expectation and preferences of businesses for future online conservation marketing. Based on the research findings, even before the first Covid-19 outbreak in Malaysia, many businesses in the country were involved in at least one online conservation marketing strategy with an Environmental Education Centre (EEC) and many were satisfied with the EEC online marketing strategies and services. However, most businesses have less expectations and low preferences towards the future online conservation marketing by the EEC. This study assists conservation organisations in retaining the financial support from businesses and enhancing public conservation awareness through businesses. This study is aligned with Malaysia National Key Economic Areas (NKEA) no 4, under Entry Point Project 4 (EPP 4) and also NKEA no 6, under EPP 12.
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Karaçor, Süleyman, and Betül Garda. "Tourism Marketing In Crisis Era." In International Conference on Eurasian Economies. Eurasian Economists Association, 2015. http://dx.doi.org/10.36880/c06.01299.

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The tourism industry is a sector that growing very rapidly and it affects the economy substantially. At a time of crisis, tourism marketing should become a higher priority for tourism industry. Despite economic crisis has horrible effects, different positive results are seen over some sectors like tourism industry. In general, economic crisis is disorganazing the balances of the world. Apportionable costs should be reviewed in crisis periods. Luxury spendings must be reduced. But the tourism companies that have sufficient capital can create opportunity for growth with taking their competitors market shares. In tourism industry a strategy which has been established before must be applied implemented over the period of crisis without any modifications. But it is nearly impossible to go beyond crisis periods with simple measures. Being more careful, making quick decisions and being flexible are required. In this study, the interaction of economic crisis in tourism marketing and its positive aspects have been discussed and an approach about the precautions to be taken has been presented.
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Kazandzhieva, Velina. "DISTRIBUTION OF TOURISM SERVICES IN OMNICHANNEL RETAILING." In TOURISM AND CONNECTIVITY 2020. University publishing house "Science and Economics", University of Economics - Varna, 2020. http://dx.doi.org/10.36997/tc2020.335.

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Omnichannel is a buzzword in e-commerce and online tourism trends over the last few years. Moreover, it is a concept and marketing approach to apply in travel and tourism industry. The way tourists research, plan and book their tours and activities is evolving. Knowing the trending booking channels include the entire path to purchase, from inspiration to conversion. The growing importance of online sales means that traditional bricks-and-mortar retailers need to transform the distribution system to deliver an omnichannel experience to their customers.
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Reports on the topic "Tourism marketing"

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Kraynova, O. S., and M. Ketrar. Marketing analysis of the market for online tourism and related services. Ljournal, 2016. http://dx.doi.org/10.18411/kray-2016-artc-00066.

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Kraynova, O. S. The modern technologies of marketing-logistics in building the regional tourism potential. Ljournal, 2016. http://dx.doi.org/10.18411/kray-2016-artc-00068.

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Ingram, C. Denise, and Patrick B. Durst. Marketing Nature-Oriented Tourism or Rural Development and Wildlands Management in Developing Countries: A Bibliography. Asheville, NC: U.S. Department of Agriculture, Forest Service, Southeastern Forest Experiment Station, 1987. http://dx.doi.org/10.2737/se-gtr-44.

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Volkova, Nataliia P., Nina O. Rizun, and Maryna V. Nehrey. Data science: opportunities to transform education. [б. в.], September 2019. http://dx.doi.org/10.31812/123456789/3241.

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The article concerns the issue of data science tools implementation, including the text mining and natural language processing algorithms for increasing the value of high education for development modern and technologically flexible society. Data science is the field of study that involves tools, algorithms, and knowledge of math and statistics to discover knowledge from the raw data. Data science is developing fast and penetrating all spheres of life. More people understand the importance of the science of data and the need for implementation in everyday life. Data science is used in business for business analytics and production, in sales for offerings and, for sales forecasting, in marketing for customizing customers, and recommendations on purchasing, digital marketing, in banking and insurance for risk assessment, fraud detection, scoring, and in medicine for disease forecasting, process automation and patient health monitoring, in tourism in the field of price analysis, flight safety, opinion mining etc. However, data science applications in education have been relatively limited, and many opportunities for advancing the fields still unexplored.
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