Relevant bibliographies by topics / Tourism – Canada – Marketing

Academic literature on the topic 'Tourism – Canada – Marketing'

Author: Grafiati
Published: 10 December 2022
Last updated: 28 January 2023

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Journal articles on the topic "Tourism – Canada – Marketing"

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Mazurek, Marica. "IMPORTANCE OF WINE TOURS AND CULTURAL ACTIVITIES IN EVENTS ORGANIZED IN CANADA AND SLOVAKIA WINERIES." Journal of Event, Tourism and Hospitality Studies 2 (December 23, 2022): 33–53. http://dx.doi.org/10.32890/jeth2022.2.2.

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The study deals with wine tourism in two countries namely Canada and Slovakia, and the discussion is focused on answering the question of how important wineries are for tourism by arranging wine tours with wine tasting and visits to cultural attractions. A case study has been used as a research method in both countries, focusing on wine tourism and cultural tourism. The information for this study was gathered through secondary research, a study visit, and teaching at Waterloo University in Canada. In Slovakia, both primary and secondary research results were gathered. Organizing events in tourist destinations can increase the destination’s significance and improve the competitiveness of tourism destinations. It is important to mention that during this event periods, the consumers' preferences change and it may influence their choice of destinations and tourism products. The ageing population and their interest in travel destinations that offer wine tasting, culinary products, and culture are other factors contributing to the growth of wine tourism and cultural tourism. It also affects where marketing and branding ideas are placed in tourist destinations.
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van Gessel, P. "Events: Outstanding Means for Joint Promotion." Event Management 6, no. 2 (February 1, 2000): 111–16. http://dx.doi.org/10.3727/096020197390202.

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The Netherlands Board of Tourism (NBT) promotes tourism to and within Holland. Its objectives are to increase international tourist receipts and to stimulate employment. As a knowledge and research center and as a marketing and promotion organization, NBT acts as a broker between supply and demand. This enables NBT to be a pioneer in developing and executing policy visions and marketing strategies, for and with the tourism sector. In this framework NBT stimulates product development and intelligent bundling of parties and interests. NBT is an organization with some 165 employees. It has its main office located in Leidschendam, near The Hague, and NBT has another 12 offices in Europe, the US, Canada, and Japan. Based on intensive research and eye-catching marketing and promotional activities carried out in close cooperation with strategic and other partners, the NBT works to call the public's attention to “Holland” as a destination for vacationers.
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Luscombe, Alex, Kevin Walby, and Justin Piché. "Making Punishment Memorialization Pay? Marketing, Networks, and Souvenirs at Small Penal History Museums in Canada." Journal of Hospitality & Tourism Research 42, no. 3 (July 30, 2015): 343–64. http://dx.doi.org/10.1177/1096348015597032.

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Existing literature on the commodification of punishment has yet to examine small penal history museums or related issues of tourism marketing, networking, and souvenirs. Bringing this literature into conversation with tourism studies, we examine how penal history sites attempt to attract visitors and generate revenue to sustain their operations. Drawing on findings from a 5-year qualitative study of penal history museums across Canada, we argue tourism operators use three strategies for the marketing of commodified punishment: authenticity, historical specificity, and exclusiveness. Our findings also indicate that networking between these sites is underdeveloped and that the souvenirs sold to visitors are an important source of museum funding. Overall, we show that the concepts of marketing, networking, and souvenirs can comprise a key conceptual framework for examining consumption in small tourism enterprises in Canada and internationally. Our findings also raise questions about how to theorize and investigate museum management, solvency, and profitability in the penal and dark tourism sector.
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Hudson, Simon, and Norma Lang. "A destination case study of marketing tourism online: Banff, Canada." Journal of Vacation Marketing 8, no. 2 (April 2002): 155–65. http://dx.doi.org/10.1177/135676670200800205.

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Jayawardena, Chandana (Chandi), Altaf Sovani, and Alanna MacDonald. "State of the Canadian hospitality and tourism industry." Worldwide Hospitality and Tourism Themes 9, no. 4 (August 14, 2017): 381–90. http://dx.doi.org/10.1108/whatt-05-2017-0024.

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Purpose This paper aims to provide a backdrop to the Worldwide Hospitality Themes (WHATT) theme issue (volume 9, issue 4) on aspects of the hospitality and tourism industry of Canada. Design/methodology/approach Canadian hospitality and tourism educators and their counterparts in the industry have collaborated periodically to discuss the challenges they face and to find practical solutions. Outcomes of ten key initiatives in Canada during the past 15 years that brought leaders of the hospitality and tourism industry and academia together to create 50 academic papers are summarized. Findings This paper provides key information on Canada, its people, its economic conditions and the challenges of the five sectors of the tourism industry in Canada. By introducing the main challenges faced by each sector, this paper provides a foundation for the other articles that follow in this WHATT theme issue. Practical implications Canadian tourism is losing ground, tourism marketing budgets are significantly reducing and there is a labour shortage crisis which are identified as key challenges requiring urgent attention. In conclusion, the authors suggest practical solutions. Originality/value Readers who are interested in the Canadian hospitality and tourism industry will find this paper to be of interest.
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Lotherington, Heather. "Diary of an Edu-Tourist in Costa Rica: An Autoethnographical Account of Learning Spanish." TESL Canada Journal 24, no. 2 (June 20, 2007): 109. http://dx.doi.org/10.18806/tesl.v24i2.141.

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This article presents an autoethnographical account of my foray into Spanish immersion education in Costa Rica as a professor of multilingual education at a university in Canada. This language-learning journey was inspired by curiosity about the growing trend for Internet marketing of second-language learning as a form of tourism, which I label edu-tourism. I map the course of my edu-tourism experience, contemplating second-language learning in a local context, describing professionalism in private language teaching institutes, comparing pedagogical practice across various Spanish-as-a-second-language teachers, and documenting my experiential sociopragmatic acquisition of textbook Spanish.
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Khomenko, Liliia, Anna Rosokhata, and Adam Jasnikowski. "Analysis of territories marketing activities among small and medium business: a bibliometric analysis." Marketing and Management of Innovations 5, no. 4 (2021): 184–95. http://dx.doi.org/10.21272/mmi.2021.4-14.

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The article summarizes the arguments and counterarguments in the scientific discussion on place marketing. The study's main purpose is to understand the nature and features of existing research on marketing areas to determine the direction of future research for both scientists and practitioners. Systematization of literature sources and approaches to solving the problem of marketing areas suggests that many studies in this area require a synthesis of existing research. The urgency of solving this scientific problem is that although the use of marketing in public administration has intensified in recent years, there are many problems in this area. The research of place marketing was carried out in the following logical sequence: determination of the impact of the authors, journals, and articles on territorial marketing, keyword analysis, identification of marketing clusters, visualization of scientific literature on place marketing. The study covers 1970-2021. The research object is 1611 relevant publications published in various scientific sources. The most influential journals were found to be the Journal of Business Research, Tourism Management and Marketing Theory. The most cited authors were Kavaratzis M. and Warnaby G. Most of the articles have been published by researchers from the USA, England, Italy, Canada, the Netherlands, Germany, Australia, and France. Eight key clusters were identified in the marketing of territories: politics, tourism, model, identity, place branding, residents, framework, city brand. In the last five years, most research has been devoted to placing brands, destination marketing, geographies, politics, culture, place branding, identity, tourism, involvement, governance, impact, smart city, loyalty, community. Areas of future research could include destination brand, technology, regeneration, legitimacy, experiences, word-of-mouth, attitude, reflections, memory, inequity of cities, inclusive place branding, brand equity, place attachment, place identity, and others. It is also recommended to focus on city-twinning, sister city, municipal cooperation. The study results could be helpful for companies involved in developing the brand of territories, local authorities for the development of place marketing, and scientists researching place marketing.
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Reid, Laurel J., Stephen L. J. Smith, and Rob McCloskey. "The effectiveness of regional marketing alliances: A case study of the Atlantic Canada Tourism Partnership 2000–2006." Tourism Management 29, no. 3 (June 2008): 581–93. http://dx.doi.org/10.1016/j.tourman.2007.05.005.

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Novotny, Michelle, and Rachel Dodds. "Developing a Destination Management Information System: A Case Study of Ottawa, Canada." International Conference on Tourism Research 15, no. 1 (May 13, 2022): 278–85. http://dx.doi.org/10.34190/ictr.15.1.253.

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Over the last decade, the concept of smart destination management has been gaining momentum (Boes et al, 2016; Buhalis and Amaranggana, 2013, 2015; Del Vecchio et al, 2018a; Gretzel et al, 2015; Ivars-Baidal et al, 2019; Lamsfus and Alzua-Sorzabal, 2013; Xiang et al, 2015). As the tourism industry seeks recovery from the devastations of the COVID-19 pandemic, however, several authors have argued that it is more important than ever for destinations to become “smart” in efforts to build back in a more sustainable and regenerative way (Abbas et al, 2021; Assaf and Scuderi, 2020). Though called on globally to guide destinations through this era of change and adaptation, Destination Marketing Organizations (DMOs) continue to struggle to obtain adequate and reliable data. Specifically, those representing smaller regions often lack the internal capacity to perform the analyses required to become smart destinations (Dodds and Butler, 2019; Dredge, 2016; Gretzel et al, 2006). While the literature has pointed to Destination Management Information Systems (DMISs) as the solution to smart destination management, current applications have been limited and evidence remains primarily anecdotal. Therefore, guided by Höpken et al’s (2011) Knowledge Destination Framework Architecture, this study aimed to develop and empirically test a DMIS for Ottawa Tourism in its capacity to support smart destination management. Findings indicated that while it serves as a valid process in the development of a DMIS, a DMIS’s capacity to support smart destination management is limited by the quality of its inputs. Opportunities for future knowledge generation and knowledge application in the tourism industry are discussed along with areas for future research.
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Smith, Wayne W., and Barbara A. Carmichael. "Domestic Business Travel in Canada with a Focus on the Female Market." Journal of Travel & Tourism Marketing 21, no. 1 (June 18, 2007): 65–76. http://dx.doi.org/10.1300/j073v21n01_05.

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Dissertations / Theses on the topic "Tourism – Canada – Marketing"

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Menvielle, Loïck. "Analyse du risque perçu chez le cyberconsommateur français et canadien dans le processus d'achat de services : une application au tourisme médical." Nice, 2011. http://www.theses.fr/2011NICE0004.

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Le concept de risque revêt un caractère omnipotent dans notre société. Chaque acte de consommation ou d’achat constitue potentiellement une prise de risque pour l’individu qui évalue de manière subjective les conséquences de ses agissements. La démocratisation des Technologies de l’Information et de la Communication (T. I. C. ) a engendré de nouvelles craintes pour le consommateur : risque fonctionnel concernant la fiabilité du produit ou du service commercialisé, risque lié à l’éventualité d’une perte financière concernant la non livraison du bien acheté ou véhiculé par le piratage de données bancaires personnelles. Autant de sources potentielles du risque qui peuvent amener le consommateur à réfreiner ses intentions d’achat. A cet effet, la composante cognitive joue un rôle fondamental dans l’appréciation du risque. L’antériorité ainsi que le vécu du consommateur peut l’amener à évaluer et à gérer de façon différente le risque (Volle, 1995). Au travers de ce travail doctoral, nous abordons une nouvelle donne de la perception du risque qui permet de contribuer à une connaissance supplémentaire. Le mode de commercialisation, la nouveauté des produits commercialisés et les enjeux liés à la santé font apparaître une remise en question de l’ordre établi. Le comportement parfois paradoxal du consommateur, dans un courant postmoderne incite à repenser et à remettre en cause les principes « traditionnels et rationnels » portant sur l’analyse du comportement du consommateur (Lipovetsky, 1983, 1987 ; Featherstone, 1991). De fait, de porter toute notre attention sur les divergences comportementales au sein de deux populations différentes : française et canadienne (québécoise). Bien qu’il puisse y avoir des rapprochements et des similitudes pour certains, force est de constater qu’au regard des comportements d’achat, des dissemblances apparaissent. .
The concept of risk is everywhere. Each act of consumption or purchase potentially constitutes a taking risk for the individual who evaluates in a subjective way the consequences of his intrigues. The democratization of Internet generated new fears for the consumer: functional risk concerning the reliability of the product or the marketed service, risk related to the possibility of a financial loss concerning nondelivery of the good bought or conveyed by the hacking of personal banking data. As many potential sources of the risk which can bring the consumer to réfreiner his intentions of purchase. For this purpose, the cognitive component plays a fundamental part in the evaluation of the risk. Anteriority as well as lived of the consumer can lead it to evaluate and manage in a different way the risk (Flown, 1995). Through this doctoral work, we approach a news gives perception of the risk which makes it possible to contribute to an additional knowledge. The mode of marketing, the innovation of the marketed products and the stakes related to health reveal a handing-over in question of the established order. The sometimes paradoxical behavior of the consumer, in a postmodern current encourages to reconsider and call into question the “traditional and rational ” principles relating to the analysis of the behavior of the consumer (Lipovetsky, 1983, 1987; Featherstone, 1991). In fact, to pay all our attention on the behavioral divergences within two different populations: French and Canadian. Although there can be bringings together and similarities for some, force is to note that in comparison with the behaviors of purchase, of the dissimilarities appear. .
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Books on the topic "Tourism – Canada – Marketing"

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Ference Weicker & Company. Online travel marketing services in Canada: Report and analysis. [Ottawa, Ont.]: Canadian Tourism Commission, 1996.

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Canada, Canada Tourism. Developing business opportunities through partnering: A handbook for Canada's tourism industry. Ottawa: Tourism Canada, 1995.

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Francis, Daniel. Selling Canada: Three propaganda campaigns that shaped the nation. Vancouver: Stanton Atkins & Dosil Publishers, 2011.

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Selling Canada: Three propaganda campaigns that shaped the nation. Vancouver: Stanton Atkins & Dosil Publishers, 2011.

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Commission, Canada Canadian Tourism. European marketing program: Draft operational plan 1997-1998. Ottawa: Canadian Tourism Commission, 1998.

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Commission, Canada Canadian Tourisn. Online travel marketing services in Canada: Report and analysis. Ottawa: Canadian Tourism Commission, 1996.

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Canada. Industry Canada. Tourism Canada. Towards the year 2000: Canada's vision of marketing in the European travel market. Ottawa: Industry Canada, 2000.

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Jennifer, Ash-Maher, Elms Susan L, and Travel Industry Association of America., eds. Marketing the U.S. travel product: Selling to Canada. Washington, D.C: Travel Industry Association of America, 1993.

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Commission, Canadian Tourism, and Griffith University. Centre for Tourism and Hotel Management Research., eds. Canada's tourism market share analysis, 1991-96: A shift-share approach. [Ottawa]: The Commission, 1999.

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A market segmentation analysis of Japanese and Australian ski travel markets to Canada. 1991.

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Book chapters on the topic "Tourism – Canada – Marketing"

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Havlovic, Stephen J. "COVID-19 and the Canadian Airline Experience." In Strategic Innovative Marketing and Tourism in the COVID-19 Era, 59–67. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-66154-0_7.

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Héroux, Lise, and Nancy J. Church. "A Comparative Study of American Tourists’ Perceptions of Canada and Mexico as Travel Destinations." In Proceedings of the 1998 Multicultural Marketing Conference, 445–49. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17383-2_87.

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SELWOOD, J. "The lure of food: food as an attraction in destination marketing in Manitoba, Canada." In Food Tourism Around The World, 178–91. Elsevier, 2003. http://dx.doi.org/10.1016/b978-0-7506-5503-3.50013-0.

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Mazurek, Marica. "Smart Management Systems in Cities and Their Marketing: Case of the Waterloo City in Canada." In The Emerald Handbook of ICT in Tourism and Hospitality, 391–407. Emerald Publishing Limited, 2020. http://dx.doi.org/10.1108/978-1-83982-688-720201025.

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"British Tourist Authority and Canadian Tourism Commission: ICT and the role of the Internet in NTO strategies for marketing and facilitation." In Marketing in Travel and Tourism, 459–63. Routledge, 2012. http://dx.doi.org/10.4324/9780080511108-44.

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Hudson, Dr Simon, and Louise Hudson. "Introduction to Customer Service." In Customer Service for Hospitality and Tourism. 3rd ed. Goodfellow Publishers, 2022. http://dx.doi.org/10.23912/9781915097132-5077.

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The opening case study is an excellent example of how a strong customer service philosophy is often driven by one person (in this case Walt Disney) and how that philosophy can lead to an enduring service culture that can differentiate an organization from competitors. In fact, this chapter puts a spotlight on three individuals who have made customer service a priority and succeeded in becoming market leaders – Walt Disney, Cliff Roberts of the Augusta Masters, and Eustasio Lopez of the Lopesan Group in the Spanish Canary Islands. The chapter will also discuss some of the services marketing models that illuminate the importance of customer service, providing a platform for the remainder of the book.
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