Academic literature on the topic 'Tomato marketing'
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Journal articles on the topic "Tomato marketing"
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Hajong, Pradip, Md Hafijur Rahman, and Md Shahriar Kobir. "Marketing system of summer tomato in Jashore district of Bangladesh." International Journal of Agricultural Research, Innovation and Technology 12, no. 1 (August 23, 2022): 12–17. http://dx.doi.org/10.3329/ijarit.v12i1.61025.
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The study was conducted for the assessment of marketing system of summer tomato in Jashore. Summer tomato had high demand and high value crop in summer season among the consumers. Data were collected from 30 randomly selected tomato farmers and 60 traders from different market of Jashore district of Bangladesh during July-October, 2019. Farmer, faria, bepari, wholesaler, commission agents and retailer were involved in marketing of summer tomato. Marketing cost of farmar, faria, bepari, wholesaler, retailer (urban) and retailer (rural) were 430.00, 691.00, 2184.00, 2443.00, 1857.00 and 1074.00 Tk ton-1, respectively. Net margin or profit of the faria, bepari, wholesaler and retailer were 1300.00, 817.00, 557.00 and 2143.00 Tk ton-1, respectively. There were seven marketing channel exist in tomato marketing. Total marketing cost of all intermediaries was 7604.00 Tk ton-1 and net margin was 4826.00 Tk ton-1. Marketing efficiency was 2.25. Price spread between consumer paid and producer received was 8000.00 Tk ton-1. On the other hand, producer share was 78 percent. Spoilage and damage, transportation and packaging were the main marketing problem of summer tomato. Int. J. Agril. Res. Innov. Tech. 12(1): 12-17, June 2022
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Salau, Shehu, and Mohammed Salman. "Economic analysis of tomato marketing in Ilorin metropolis, Kwara State, Nigeria." Journal of Agricultural Sciences, Belgrade 62, no. 2 (2017): 179–91. http://dx.doi.org/10.2298/jas1702179s.
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Marketing of tomatoes is a complex phenomenon due to their perishable nature, seasonality and bulkiness, and as such, tomato production requires an efficient marketing system. Studies on tomato marketing in the study area are rare in the literature. Thus, this study analysed tomato marketing in Kwara State, Nigeria. A simple random sampling technique was used in the selection of one hundred and twenty tomato marketers. A well-structured questionnaire was used for data collection. Data collected were analysed using descriptive, Herfindahl index, costs and returns analysis and multiple regression analysis. The study revealed that most (70%) of the marketers were female with mean age of 39.5 years. The Herfindahl index of 0.008 revealed that the tomato market tended toward pure competition. Furthermore, tomato marketing is a profitable venture in the study area with a monthly gross margin of N310,095. The average rate of returns to total investment was 52.6%. This implies that an average profit of N53k was realized on every naira invested in vegetable marketing in the area. Moreover, the regression analysis indicated that about 96% of the total variation in net returns was explained by the independent variables. The study revealed that purchase cost, labour cost, transport cost and marketing experience were important in determining the net returns of tomato marketers. Most (30%) of the respondents identified finance to be their major constraint. This study therefore recommends that tomato marketers should pool their resources to reap the benefits of economies of scale. Also, policies and strategies that lower marketing cost should be vigorously pursued.
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Ledger, S. N., V. N. Meurant, J. L. Lovatt, and J. E. Maltby. "TOMATO MARKETING IN BRISBANE AND SYDNEY." Acta Horticulturae, no. 247 (September 1989): 295–98. http://dx.doi.org/10.17660/actahortic.1989.247.57.
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Hidayatullah, Muhammad, Idrus Salam, and Abdi Abdi. "Margin Pemasaran dan Transmisi Harga Tomat di Desa Sidamangura Kecamatan Kusambi Kabupaten Muna Barat." Jurnal Ilmiah Penyuluhan dan Pengembangan Masyarakat 2, no. 1 (February 25, 2022): 15. http://dx.doi.org/10.56189/jippm.v2i1.24119.
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This study aims to analyze channel pattern and tomato marketing margins, analyze efficiency for each tomato marketing channel, and analyze tomato price transmission. To determine the sample in this study, the writer using the methods of purposive sampling and snowball sampling. Purposive sampling used for sampling all tomato farmers, so that 25 tomato farmers were obtained. Snowball sampling is used to determine marketing institutions so that 17 marketing institutions are obtained consisting of 2 collectors, 3 wholesalers, and 12 retailers. The results of the study showed that there were 3 marketing channels for tomatoes in Sidamangura Village. Channel III has the highest Farner's Share value of 73% with a total margin of Rp.2.66/Kg, so it is indicated to have the best level of marketing efficiency compared to Channel I of 60% with a total margin of Rp. 4.417/Kg and Channel II of 58% with a total margin of Rp. 5,000/Kg. Furthermore, the analysis of the price elasticity of transmission of the three channels obtained that the price elasticity of channel I is 30%, channel II is 34%, and channel III is 170%. channel III is said to be elastic because. This study aims to analyze channel pattern and tomato marketing margins, analyze efficiency for each tomato marketing channel, and analyze tomato price transmission. To determine the sample in this study, the writer using the methods of purposive sampling and snowball sampling. Purposive sampling used for sampling all tomato farmers, so that 25 tomato farmers were obtained. Snowball sampling is used to determine marketing institutions so that 17 marketing institutions are obtained consisting of 2 collectors, 3 wholesalers, and 12 retailers. The results of the study showed that there were 3 marketing channels for tomatoes in Sidamangura Village. Channel III has the highest Farner's Share value of 73% with a total margin of Rp.2.66/Kg, so it is indicated to have the best level of marketing efficiency compared to Channel I of 60% with a total margin of Rp. 4.417/Kg and Channel II of 58% with a total margin of Rp. 5,000/Kg. The elasticity of price transmission on channel I is 0.30, the elasticity of price transmission on channel II is 0.34, and the elasticity of price transmission on channel III is 0.7, the channel has elasticity < 1 or inelastic, meaning that in channel I, the price change is 1% at the retailer level will result in a 30% price change at the farmer level, channel II, which is a 1% price change at the retail level, will result in a 34% price change at the farmer level, and channel III, which is a 1% price change at the retailer level. price change of 70% at the farm level with a market shape leading to Monopsony
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Ojedokun, Ajibola, Olufemi Yesufu, and Victoria Ayorinde. "Factors influencing tomato marketing in Ile-Ife, Osun State, Nigeria." Journal on Processing and Energy in Agriculture 24, no. 2 (2020): 53–56. http://dx.doi.org/10.5937/jpea24-26487.
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This study was conducted to identify the factors influencing tomato marketing in Ile-Ife, Osun State, Nigeria. Primary data were collected from a total of 100 tomato marketers using a multistage sampling technique. The data were analysed using descriptive statistics, gross margin analysis and multiple regression analysis. The result obtained revealed that wholesalers had a higher gross margin than retailers. Gender, education level and transportation costs were found to influence the marketing margin of retailers, whereas household size and transportation costs influenced the marketing margin of wholesalers. The study therefore recommends that tomato marketers should be encouraged into wholesale marketing. This can be achieved by subsidization and the implementation of an efficient marketing system.
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Bhandari, Hemlal, Thaneshwar Bhandari, Krishna Prasad Timsina, and Hari Krishna Panta. "Supply chain efficiency of Tomato in Kathmandu valley." Journal of Agriculture and Natural Resources 4, no. 1 (January 1, 2021): 111–19. http://dx.doi.org/10.3126/janr.v4i1.33232.
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Past studies kept attention on the supply side or value chain aspects of tomato but not kept attention to the supply chain efficiency. To measure supply-side efficiencies in tomato sub-sector, this survey research organized an interview schedule with the randomly selected eighty households in Kirtipur, Chandragiri, Changunarayan, and Godawori municipalities of Kathmandu valley during April to June 2018 with semi structured questionnaire. Study estimated NRs 8,26,144/ha as net profit of tomato grown under tunnel was nearly 44% higher compared to open field condition. Further five types of marketing channels prevailed for tomato market were; channel first (producer-retailer-consumer), channel second (producer-wholesaler-retailer-consumer), channel third (produce-cooperative-retailer-consumer), channel fourth (producer-collector-wholesaler-retailer-consumer) and channel fifth (producer-wholesaler-processor-wholesaler-retailer-consumer) but most dominant was the fourth one since 45% of the fresh tomato supplied through it especially to save time and avoid all possible drudgery in the market. The marketing margin per kilogram of tomato was the lowest (NRs.16.55) in the third channel and the highest (NRs. 39.2) in the fifth channel while the highest market efficiency was 1.27 for the third channel. The producer’s share was highest for the third channel (66.33%) and lowest for fifth channel (39.88%). followed by 1st channel (63.72%) and lowest in 5th channel (39.88%). In order to promote a coordinated and most efficient supply chain, the study suggested the most dominant, low marketing margin and highly efficient supply channel for tomato so that tomato producers would get a high share. Rather than a private one, either group marketing or cooperatives are suggested to involve in fresh tomato marketing.
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Umar, Umar Shehu, and Abdu Muhammad Yaro. "Profitability Analysis of Fresh Tomato Retail Marketing In Some Major Markets Of Kano State, Nigeria." International Journal of Research in Science 3, no. 4 (December 29, 2017): 13. http://dx.doi.org/10.24178/ijrs.2017.3.4.13.
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Small scale farmers in Nigeria can’t do without tomato production because of its special attributes and quick cash generation as tomato is being viewed as cash crop, despites it perishable and none storable nature. The study examined the profitability of fresh tomato retail marketing in major markets of Kano State. A total of 149 respondents were randomly selected from the four market sites selected purposively due to the high concentration of continuous retail marketing throughout the year, the market sites are; Tarauni, ‘Yan Kaba, Garin Dau and Wudil Market. Information was collected using structured questionnaire. Deconstructed marketing margin was used for the analysis, the results revealed the marketing margin to be N452.6 and –N374.5 per basket at the peak and the off season respectively. Transportation cost accounts for about 35% and 40% of the total marketing cost for on and off season respectively. The study concluded that the retail marketing of fresh tomato is generally profitable and recommends that fresh tomato retail marketers should imbibe the idea of collective purchase in order to minimize transportation cost for maximum profit, it further recommends agricultural scientists to find ways of reducing postharvest losses at all levels of marketing so as to make the price of the commodity relatively stable throughout the year to ensure sustainability in the business.
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Olugbire, O. O., F. J. Aremu, D. O. Oke, and R. I. Kolade. "Analysis of profitability and operational efficiencies of fresh tomato marketing: empirical evidence from Oyo State Nigeria." Journal of Agriculture and Food Sciences 18, no. 2 (February 24, 2021): 109–19. http://dx.doi.org/10.4314/jafs.v18i2.8.
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Although marketing is considered a very important aspect of agricultural production, it has been a neglected aspect of agricultural development plans and this has led to a situation where marketers of fresh tomatoes are not able to track their level of profitability and which invariably makes it difficult to attract prospective investor to the business. This study examines empirically profitability and operational efficiencies of fresh tomato marketing in South Western Nigeria. The study employed primary data using structured questionnaires to collect information from 100 randomly selected fresh tomato marketers in the study area. Data collected were analyzed using descriptive statistics; gross margin and marketing efficiency analytical techniques. The result of the analysis revealed that for every ₦100 invested in fresh tomato trading in the study area, wholesalers, retailers and wholesalers/retailerrealized profit of ₦28.00, ₦18.00 and ₦ 258.00 respectively while the average operational efficiencies of wholesalers, retailers and wholesalers/retailer are 60.85%, 74.00% and 80.50% respectively. These positive and size of profits obtained for each fresh tomato marketing institutions is an indication that these institutions were able to recover their operating expenses; hence, marketing fresh tomato in the study area isprofitable and efficient.
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Maritz, Jaco, and Mark Peters. "Tomato Jos: launching a tomato paste brand in Nigeria." Emerald Emerging Markets Case Studies 12, no. 1 (January 12, 2022): 1–16. http://dx.doi.org/10.1108/eemcs-04-2021-0118.
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Learning outcomes The teaching objectives of the case are as follows: to develop an understanding of the scope and complexity of strategy and marketing; to examine what is meant by purpose, direction, objectives and consider how these might be set and used; to help students think and act in a strategic way; to give faculty the opportunity to illustrate the strategist’s and marketer’s toolbox, namely, tools and frameworks, such as Porters 5 Forces – The attractiveness of the industry, Porter’s Generic Marketing Strategies, strengths, weaknesses, opportunities, threats analysis, the 4P’s – with a focus on product and distribution. The case is intended for use in MBA and Executive education courses in strategy, marketing and leadership. The case offers relevant experiences and instructive lessons in formulating and implementing business strategies. The case highlights the importance of contextual leadership intelligence and competence in enabling entrepreneurial business activities. Case overview/synopsis Tomato Jos (Nigeria) is a large tomato processing business in Kaduna, Nigeria. Nigeria is the second-largest producer of tomatoes in Africa, with Egypt as the largest. The country ranks 14th overall as a world producer. In Africa, and specifically Nigeria, there is a strong push to support small-scale farmers as a source of employment creation, as well as meeting the needs of food security. The CEO, Mira Mehata, is an ex-pat graduate from the USA with strong Agri sector experience. The business has received extensive support from the Kaduna Government as the business has secondary objectives to assist small-scale farmers in the region. Farmers need consistent off takers and reasonable set prices to see a return on their investment and Tomato Jos plays that role of being the middle-man. This results in less wasted produce – the bane of farmers globally. The price for fresh tomatoes is about three times that of processed tomatoes IE in paste or sauce – so that is an added challenge for farmers to see the value in processed tomatoes. The business currently has a 2% Market Share in Nigeria with a target of 10% over the next five years. The business so far has invested three billion Naira and plans a further five billion Naira over the next few years. The business is seen as a high-profile success story with a supportive eco-system with a push from both the Nigerian Government and some major private sector players example Dangote. Complexity academic level The case is intended for use in MBA and Executive education courses in Strategy, Marketing and Leadership. Supplementary materials Teaching notes are available for educators only. Subject code CCS 11: Strategy.
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THAYER, ANN. "USDA opens way to marketing biotech tomato." Chemical & Engineering News 70, no. 43 (October 26, 1992): 6. http://dx.doi.org/10.1021/cen-v070n043.p006.
Full textDissertations / Theses on the topic "Tomato marketing"
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Čančíková, Tereza. "Komunikační strategie společnosti Heinz v kategorii tomatových produktů." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-81899.
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In the first theoretical part I focuse on explaining of the basic marketing terms that are relevant for this thesis. I deal with the description of the importance of marketing, communication strategy, marketing and communication mix. The practical part is focused on the application of theoretical knowledge into a concrete project of the new product line of Heinz tomato paste and puree. After describing the individual parts of the marketing mix I analyze the communication mix. In the last two chapters I concern the evaluation of the communication strategy chosen by the Heinz company and I suggest some propositions for changes, too.
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Mandizvidza, Kudzai. "Price transmission in tomato markets of Limpopo Province, South Africa." Thesis, University of Limpopo, 2013. http://hdl.handle.net/10386/1272.
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Thesis (M.Sc. Agriculture (Agricultural Economics) --University of Limpopo, 2013The Limpopo Province is home to South Africa’s major tomato producer, who is also the largest producer of the commodity in the Southern Hemisphere. Regardless of its importance in the tomato industry of the country, there are few studies analysing the mechanism through which prices of tomatoes are determined and transmitted from the farm gate in Limpopo to the various provincial, local and international markets. This study attempts to fill the knowledge gap on the performance of Limpopo Province’s tomato markets by examining vertical price linkages amongst successive marketing levels. With the aid of both surveys and document analysis, daily tomato prices were collected at three levels that reflect the marketing chain of Limpopo produced tomatoes. Through marketing margin analysis, it was established that the farmers’ portion of the consumer’s Rand is low. About 85.1% of the consumer’s Rand goes to pay for marketing margins. Granger causality tests show that both the wholesale and retail prices are caused by farm gate prices, whereas an independent causal relationship was found between wholesale prices and retail prices. The study also found a long run cointegration relationship between farm gate prices and retail level prices, and not the same for the relationship between farm gate and wholesale prices. Furthermore, it was found that retailers are quick to react to increases in farm gate prices and slow in adjusting to price decreases. On the other hand, wholesale prices were found to be symmetrical to farm gate prices. These results suggest that the transmission of price information is more efficient between the farm and wholesale markets than between the farm and retail markets. Nonetheless, there is scope for increasing efficiency of tomato marketing in the province. Key words: Price transmission, marketing margins, vertical price linkage, market dominance, tomato markets, Limpopo Province
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Mayorga, Ruben Dario. "Price relationships and market integration: A northeast of Brazil case study." Diss., The University of Arizona, 1989. http://hdl.handle.net/10150/184666.
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The Granger causality test was used to explore the price interdependence in the wholesale tomato markets of Fortaleza, Teresina and Sao Luis in the Northeast of Brazil. Following the results of this study, the conclusion is reached that, in general terms, the prices in these markets are established efficiently implying a competitive environment in the Northeast tomato markets. Fortaleza operates as a leading market "driving" the prices of the Teresina and Sao Luis secondary markets.
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Batocchio, Maria Cristina Aranda. "Um sistema especialista para tomada de decisão na area de marketing estrategico." [s.n.], 2002. http://repositorio.unicamp.br/jspui/handle/REPOSIP/264174.
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Orientador : Nivaldo Lemos CoppiniTese (doutorado) - Universidade Estadual de Campinas, Faculdade de Engenharia Mecanica
Made available in DSpace on 2018-08-03T09:13:40Z (GMT). No. of bitstreams: 1 Batocchio_MariaCristinaAranda_D.pdf: 12935242 bytes, checksum: ca912358e3eabe0711fb47e2f016cfa8 (MD5) Previous issue date: 2002
Resumo: Com a implantação de novas técnicas de produção e gestão empresarial, busca-se a vantagem competitiva com velocidade de resposta proporcional às variáveis externas e internas que afetam os negócios das empresas, por isso pode-se utilizar os sistemas computacionais, os quais terão como objetivo agilizar e facilitar o processo ou até mesmo inibi-lo. Este trabalho desmistifica a utilização de sistemas computacionais por profissionais sem grande vivência computacional, tornando o processo de tomada de decisão mais funcional e flexível. No momento presente, o processo decisório é baseado apenas na experiência de um único executivo o que leva muitas empresas a tomarem decisões errôneas, comprometendo assim sua vantagem competitiva. Este trabalho tem por objetivo a flexibilização dos atuais sistemas computacionais das empresas de maneira eficiente através da utilização de técnicas de inteligência artificial; mais precisamente os Sistemas Especialistas, pois no desenvolvimento de sistemas computacionais tradicionais as regras são tratadas de maneira fixa dentro de seus programas de aplicação. Para isto um Sistema Especialista de apoio à tomada de decisão para a área de marketing foi desenvolvido baseado nas informações do mercado, informações essas fornecidas pelo usuário que estará interagindo on-line com o sistema. Esse sistema manipula assim o conceito de conhecimento em marketing. A idéia de conhecimento está relacionada com a idéia de estratégias e conseqüentemente com o desempenho de empresas através do estudo da experiência acumulada, pois todo administrador evidentemente aprende com sua própria experiência, com a experiência de seus colegas, e estudando o comportamento de seus concorrentes. Com este sistema tem-se melhor utilização de dados e informações relativas às atividades empresariais, pois o domínio das informações é à base de sustentação de toda a atividade de marketing estratégico. Com isto, tem-se um aumento na confiança e redução de incertezas relacionadas às decisões, o que conduz a uma melhoria na competência gerencial, pois o Sistema Especialista atua como uma segunda opinião no processo de tomada de decisão
Abstract: With the implementation of new techniques for production and business management, we seek the competitive advantage in producing answers at a speed which meets that of external, and internal variables, which affect business. Thus, we can use the computer systems, whose objective is to hasten and facilitate the decision-making process, or even inhibit it, when not applied. These study aims at breaking the paradigm of use of computer systems by non-expert professionals, making the decision-making process more functional and flexible. At present, the decision-making process is based solely on the experience of a single executive, which leads many companies to making inappropriate decisions, putting their competitive edge at risk. This work aims the process of making companies' computer systems more flexible through the use techniques of Artificial lntelligence - more specifically of Expert Systems - once in the development of traditional computer systems roles are regarded as fixed in their application programs. Considering the above mentioned scenario, it was developed an Expert System to support decision-making in the marketing area based on market information provided by the user, who will be interacting with the system on-line. Thus, this system manipulates the very concept of knowledge of marketing. The concept of knowledge is related to that of strategies and consequent1y to companies' performance through the study of accumulated experience, since every manager naturally learns with his/her own mistakes, by sharing experience with their colleagues, and by studying their competitor's behavior. This system enables a better use of data and information of business activities, once information control is the basis to sustaining the whole of strategic marketing activities. The result is a greater trust and reduction of uncertainties in decision-making, which leads to enhanced management competence. This can happen since Expert System acts as a second opinion on the decision-making process
Doutorado
Materiais e Processos
Doutor em Engenharia Mecânica
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Alves, Ana Paula Pinto. "A decisão numa escola com contrato de autonomia : questão de marketing?" Master's thesis, Universidade de Aveiro, 2013. http://hdl.handle.net/10773/12411.
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Mestrado em Ciências da Educação - Administração e Políticas EducativasEste trabalho de investigação fundamenta-se numa temática contemporânea na área da gestão e administração escolar, que tem movimentado nas últimas três décadas uma significativa efervescência teórica em termos de autogoverno da escola, o contrato de autonomia. A falência do Estado burocrático e intervencionista dá lugar a uma agenda política centrada na descentralização dos serviços da administração pública e a uma nova forma de regulação de cariz mais empresarial, o new public management. Trata-se de uma tendência reformadora que privilegia a cultura do resultado, bem como os princípios da eficiência e eficácia. Por sua vez, a escola também adere a esta lógica de mercado que vê no aluno um cliente. No campo da educação, o conceito de autonomia acarreta uma maior participação e responsabilização por parte da comunidade e pressupõe uma transferência de competências ao nível da escola, dotando-a de uma maior capacidade de decisão e organização internas para responder aos desafios que se lhe colocam. É através do mecanismo da contratualização da autonomia que a tutela vai delegar nela funções e formalizar esta aliança com compromissos de ambos os lados. Em setembro de 2007, o Ministério da Educação passa das palavras aos atos com 22 escolas, escrutinadas, avaliadas e escolhidas pelo seu desempenho. Em Portugal, veremos ainda que todo o discurso normativo se afunda numa retórica vazia de correspondência real. A autonomia decretada não sai do papel. Outro aspeto abordado que destacámos na análise do contrato de autonomia diz respeito ao processo de tomada de decisão, o modo como se seleciona um determinado caminho com vista à resolução de um problema ou de uma situação, que é fundamental para o sucesso da organização. Baseámos a vertente empírica deste estudo numa reflexão sobre os níveis e as perspetivas organizacionais de decisão numa escola com contrato de autonomia. Foi com esta finalidade que interpretámos um conjunto de documentos estratégicos e as duas entrevistas aos líderes dessa escola.
This research work is grounded on a contemporary theme in the area of schools’ management, which has known in the last three decades a significant theoretical development in terms of school’s self-management, the autonomy contract. The failure of the bureaucratic and interventionist state has lead to a political agenda focussed on the decentralisation of the public administration and to a new way of regulation of a more business-related nature, the new public management. It’s a reforming tendency which favours the results culture, as well as the principles of efficiency and effectiveness. The school has also adhered to this business logic which sees in each student a client. In the field of education, the concept of autonomy conveys a higher degree of participation and responsibility of the community and presupposes transference of competences to the school, endowing it with a bigger capacity of internal decision and organisation to rise to the challenges that it faces. It’s through a contract of autonomy that the government delegates to the school responsibilities and that formalises commitments for both sides. In September of 2007, the Department of Education put into practice this policy with 22 schools, which were scrutinised, evaluated and chosen for their performance. In Portugal, we will see that the normative discourse is lost in a rhetoric which is not in accordance with reality. The decreed autonomy remains on paper. Another aspect which we highlighted in the analysis of the autonomy contract concerns the decision making process, the way how a certain path is chosen aiming at the resolution of a problem or of a situation, which is crucial for the success of the organisation. We based the empirical part of this study on a reflection about the organisational levels and perspectives of decision making in a school with an autonomy contract. It was bearing in mind this aim that we interpreted a set of strategic documents and two interviews to the managers of this school
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Franco, Ana Sofia André Mendes dos Santos. "Ética e Responsabilidade Social dos Profissionais de Marketing em Portugal." Master's thesis, Instituto Superior de Economia e Gestão, 2003. http://hdl.handle.net/10400.5/3991.
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Mestrado em Gestão/MBACom a indiscutível importância que o marketing tem assumido no mercado português'e, dessa forma, na.sociedade, surge um enorme desafio para os profissionais de marketing em Portugal e que estes têm de vencer: Ao mesmo tempo que promovem a imagem da empresa e contribuem para a criação de valor da mesma, satisfazendo as.necessidades, dos clientes e superando as expectativas de um mercado tão competitivo como o de hoje, deverão ter em conta os princípios, éticos e a responsabilidade, social da empresa, de forma a promoverem a sustentabilidade da mesma, bem como da sociedade em que esta'se insere. Apercebendo-nos da importância deste tema para.a sociedade, bem como para cada. profissional de marketing em si, e recorrendo a um estudo realizado . junto de profissionais de marketing em Portugal, esta dissertação visa avaliar qual a importância da ética e responsabilidade social no marketing.. Assim, iremos analisar quais as percepções dos profissionais de Marketing sobre práticas potencialmente problemáticas em termos éticos,- revelando as que estes consideram mais e menos graves; quais as "áreas" de Marketing (Pesquisa de Marketing, Estratégia de Marketing, Marketing Mix, Venda e Pós-Venda) consideradas como potencialmente mais problemáticas em termos éticos; Quais as variáveis determinantes das percepções sobre o que é eticamente grave em Marketing (valores, orientação idealismo-relativismo, percepção do papel da ética para as organizações, e estereótipos). Finalmente, pretendemos analisar se existe um modelo explicativo das percepções sobre o que é eticamente grave em marketing e quais as variáveis que o compõem.
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Pletsch, Estela. "O fluxo de informações como apoio à tomada de decisão : o caso da central de atendimento da Telet S.A." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2003. http://hdl.handle.net/10183/4219.
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O novo cenário mundial, marcado pela globalização e atingindo todos os tipos de empresas nos mais variados setores, é descrito como um ambiente de competição muito acirrada, no qual as empresas precisam encontrar soluções cada vez mais rápidas, com precisão e eficiência, entregando um valor maior para seus clientes e melhores retornos para os acionistas. Nesse ambiente, a informação é um fator primordial de diferenciação, sobrevivência e prosperidade para as organizações. Fluxos de informações confiáveis devem ser desenvolvidos, a fim de contribuir para uma melhor qualidade das decisões. O operador de central de atendimento, ou atendente como é conhecido no segmento, é um infomediário e deve ser preparado e treinado para melhor desempenhar o seu papel na coleta de dados e informações. Assim, o objetivo deste trabalho é propor um fluxo que disponibilize informações precisas e confiáveis a respeito dos clientes, a partir de contatos via central de atendimento da Telet, tornando o processo decisório mais ágil e com foco do cliente. Para isso, foram realizadas entrevistas para identificar as carências e as dificuldades de informações disponibilizadas pela Central de Atendimento às áreas clientes da empresa (marketing, planejamento,engenharia e TI), e foi aplicada uma pesquisa com os atendentes, buscando entender os fatores críticos que os levam a não registrar corretamente as demandas dos clientes, bem como o entendimento de seu papel na organização. Da análise dos dados das entrevistas com especialistas das áreas clientes e dos resultados da pesquisa, estruturada e aplicada em uma amostra de atendentes, emergiu a proposta de um novo fluxo de informações que qualifique a tomada de decisão. Constatou-se que não basta apenas a central de atendimento estar preparada, treinada e capacitada, para melhor atender o cliente e coletar dados e informações dos produtos e serviços. Um fluxo de informações estruturado é fundamental para que a informação trafegue até o destino correto, apoiando a tomada de decisão, permitindo a aprendizagem e a geração do conhecimento.
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Trombetta, Matheus Santana. "Condutores do uso de métricas financeiras e de marketing em decisões de Marketing Mix." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2014. http://hdl.handle.net/10183/107259.
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Ao tomar decisões de marketing mix, o gestor de marketing tem a sua disposição uma grande quantidade de métricas para definição de suas metas e avaliação dos impactos das atividades de marketing. O presente estudo determina as variáveis condutoras do uso gerencial de métricas durante a tomada de decisões de marketing mix, com base no modelo de Mintz e Currim (2013). A análise de 245 atividades de marketing mix reportadas por 163 gestores de médias e grandes empresas brasileiras demonstra que a estratégia da empresa, a orientação para métricas e a accountability financeira do profissional de marketing tem um maior impacto sobre o uso de métricas financeiras e de marketing do que as características da empresa e do ambiente de atuação. Ademais, o uso de métricas financeiras é também influenciado pelas características gerenciais do gestor de marketing. Estes resultados contrariam os achados de Mintz e Currim (2013), que indicam uma forte influência das características da empresa e do ambiente no qual o gestor atua sobre o uso de métricas. Do ponto de vista teórico, os achados indicam que a teoria da agência e a teoria da homofilia explicam melhor o uso gerencial de métricas do que a teoria contingencial. As decisões reportadas também demonstram uma forte associação entre o uso de métricas de marketing e a performance das atividades de marketing mix, mas uma associação muito fraca entre esta performance e o uso de medidas financeiras. Por fim, apesar da grande cobrança para que os executivos de marketing associem suas atividades aos resultados financeiros da empresa (SRIVASTAVA; SHERVANI; FAHEY, 1998; MSI, 1998, 2000, 2002, 2004, 2006, 2008), os dados indicam uso restrito de métricas financeiras como Payback, Valor Presente do Fluxo de Caixa e Taxa Interna de Retorno e um amplo uso de métricas de Marketing como Participação de Mercado, Satisfação do Cliente e Qualidade Percebida.While making a marketing mix decision, marketers have a large number of metrics to setting goals and to evaluate the impacts of their marketing activities. This study determines the impact of environmental, firm, and managerial characteristics on metric use in marketing mix decision, based on the Mintz and Currim’s (2013) model. The analysis of 245 marketing-mix activities, which were reported by 163 Brazilian managers, demonstrates that firm strategy, metric orientation, and marketing financial accountability have a stronger impact on marketing and financial metric use than firm and environmental characteristics do. Furthermore, managerial characteristics have a strong impact on financial metric use. These results are different from Mintz and Currim’s findings (2013). The authors indicate firm and environmental characteristics are the most important drivers of marketing and financial metric use. From a theoretical perspective, the findings indicate that agency theory and homophily theory are more useful in explaining the managerial metric use in marketing mix activities than the contingency theory is. The analysis also reveals that marketing metric use is positively associated with marketing-mix performance, but the financial metric use is not. Finally, despite the great pressure for linking marketing-mix activities with financial metrics (SRIVASTAVA; SHERVANI; FAHEY; 1998; MSI, 1998, 2000, 2002, 2004, 2006, 2008), the reported activities indicate not just a limited use of financial metrics such as Payback, Cash Flow, and Internal Rate of Return, but also widespread use of marketing metrics such as Market Share, Customer Satisfaction, and Perceived Quality.
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Silva, Helder Haddad Carneiro da. "Processo de tomada de decisão em marketing: um estudo exploratório comparativo em empresas industriais na grande São Paulo." Pontifícia Universidade Católica de São Paulo, 2007. https://tede2.pucsp.br/handle/handle/1207.
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Previous issue date: 2007-05-01The objective of this dissertation is to evaluate how the marketing decision process is conducted within industrial companies at São Paulo´s metropolitan region and for such task it is divided into four chapters. The first chapter establishes the problem definition to be studied, research objectives and the adopted methodology. The study of multiple - medium and large - national and foreign companies cases was taken intermediated by a qualitative research. For the data collection, three in-depth interviews were held with marketing directors or company owners, responsible for the decision-making of the companies selected for the study, aiming to outline the process adopted for the decision-making in marketing, and therefore, establishing a comparative basis amongst the decision-making processes of these companies. The second chapter concerns data concepts, information and knowledge, inserted on the theoretic referential of the decision-making process of companies. The chapter also discourses about the decision-making in organizations, tracing a theoretical scenery about the theme, as well as it accentuates the absence of specific theory to be applied to the decision-making process in marketing. Last, an approach is taken towards the Marketing Information System, for its relevance in Marketing Administration subjects and the decision-making process of marketing professionals. The third chapter accomplishes a study of multiple cases, with three companies that demonstrated availability to participate of the in-depth interviews, to know: Acrimet (Stationer´s and Office Material Industry), Spraying Systems (Systems of Pulverization Industry) and Rhodia (Chemical Industry), all classified as belonging to the profile defined on the methodology applied to the study. The conclusion of the study argues that the decision-making process derives mainly from the implicit knowledge of the decision-maker, who has an outstanding and strongly influent role on the analysis and diffusion of information generated by the Marketing Information System
Esta dissertação tem por objetivo avaliar como o processo decisório em marketing é realizado em empresas industriais na Grande São Paulo e para tal é dividido em quatro capítulos. O primeiro capítulo estabelece a definição do problema em estudo, os objetivos de pesquisa e a metodologia adotada. Foi utilizado o estudo de casos múltiplos de médias e grandes empresas nacionais e estrangeiras por intermédio de uma pesquisa qualitativa. Para a coleta de dados, foram realizadas três entrevistas em profundidade com diretores de marketing ou proprietários responsáveis pelas decisões de marketing das empresas selecionadas para o estudo, a fim de traçar o processo adotado para a tomada de decisão em marketing, estabelecendo uma base comparativa entre os processos de decisão dessas empresas. O segundo capítulo trata dos conceitos de dados, informação e conhecimento, inseridos no referencial teórico do processo de tomada de decisões. O capítulo também discorre sobre a tomada de decisões nas organizações, a fim de traçar um panorama teórico sobre o tema, bem como para destacar a ausência de teoria específica e aplicada ao processo decisório em marketing. Por fim, o Sistema de Informações de Marketing (SIM) é abordado, dada a sua importância na administração de marketing e no processo decisório dos profissionais de marketing. No terceiro capítulo é realizado um estudo de casos múltiplos, com três empresas que se mostraram dispostas a participar das entrevistas em profundidade, a saber, Acrimet (Indústria de Materiais de Papelaria e de Escritório), Spraying Systems (Indústria de Sistemas de Pulverização) e Rhodia (Indústria Química), todas dentro do perfil definido na metodologia aplicada ao estudo. A conclusão do estudo discute que o processo decisório em marketing decorre principalmente do conhecimento tácito do tomador de decisão, tendo um papel de destaque e com forte influência na análise e disseminação de informações geradas pelo SIM
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Mattar, Michel Fauze. "Tomada de decisão em ações de patrocínio esportivo: análise descritiva do processo decisório e critérios de seleção em empresas patrocinadoras no Brasil." Universidade de São Paulo, 2007. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-17102007-113114/.
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É notório o crescimento da utilização do patrocínio esportivo como ferramenta de comunicação de marketing pelas empresas. Este crescimento tem despertado o interesse por uma maior e melhor compreensão acerca dos atributos desta ferramenta, especialmente no que se refere à sua eficácia e aos processos pelos quais ela é adotada e desenvolvida pelas organizações. Esta pesquisa se propôs a estudar o processo decisório e os critérios de seleção que caracterizam a tomada de decisão para ações desta natureza nas empresas. As principais contribuições deste estudo residem na tentativa de promover uma reflexão acerca de uma utilização mais estratégica e eficaz do patrocínio esportivo ? elevando assim sua credibilidade enquanto ferramenta de comunicação de marketing ? e permitir um ajustamento entre as ofertas de projetos esportivos ao perfil das potenciais empresas patrocinadoras. O desenvolvimento do estudo teve por base teórica os fundamentos de patrocínio e sua contextualização nas atividades de marketing, incluindo conceitos relacionados ao composto de marketing, ao composto de comunicação de marketing, e às modalidades, objetivos e eficácia do patrocínio. O método utilizado para a realização da pesquisa de campo foi o de estudo de campo, por meio de uma pesquisa conclusiva descritiva realizada junto a uma amostra não-probabilística de 59 empresas nacionais e multinacionais atuantes no Brasil que utilizam a ferramenta patrocínio esportivo dentre suas atividades de comunicação de marketing. Os dados foram obtidos por meio da aplicação de um questionário eletrônico com perguntas fechadas, e sua análise baseou-se, prioritariamente, na interpretação descritivo-quantitativa das freqüências obtidas nas variáveis estudadas. Cruzamentos entre variáveis também foram promovidos para verificar relações entre elas. Como conclusão do estudo obteve-se que o processo decisório para ações de patrocínio esportivo nas empresas revela-se ainda incipiente ou inexistente, resultando, consequentemente, em uma ineficácia de sua utilização; outra conclusão, referente aos critérios de seleção utilizados para a adoção destas ações, é que os principais são a pertinência, a adequação, a repercussão, e a avaliação do custo da ação a ser patrocinada. Também se verificou que certas variáveis, tais como porte e abrangência de atuação da empresa influenciam na composição dos membros participantes do processo decisório para ações de patrocínio esportivo e nos critérios de seleção que compõem este processo. Com base nas conclusões, o trabalho sugere uma maior atenção e profundidade por parte das empresas às discussões relacionadas aos processos que compõem à tomada de decisão relacionada às ações de patrocínio esportivo.The growth of the use of sports sponsorship by companies as a marketing communication tool is notorious. This growth has raised the interest for a better and higher understanding of this tool?s attributes, especially concerning its efficacy and the processes by which it is adopted and promoted by organizations. The main purpose of this research was to study the decision making process and the selection criteria adopted by companies during the occasion of a sports sponsorship activity. The main contributions of this study lay on the attempt to promote a reflection about a more strategic and efficacious use of sports sponsorship activities ? raising its credibility while a marketing communication tool ? and to allow an adjustment between the offer of sports projects to potential sponsors and the profile of this companies. The development of the study had the sponsorship concepts and its contextualization on marketing activities as its theoretical base, including concepts related to the marketing mix, the marketing communication mix, and sponsorship kinds, efficacy and objectives. The method used for the execution of the field research was the field study, through a conclusive descriptive research applied among a non-randomized sample of 59 national and international companies acting in Brazil that adopt sports sponsorship among its marketing communication activities. The data was obtained through the application of an electronic questionnaire composed by closed questions, and its analysis relied mainly on the descriptive and quantitative interpretation of the frequency obtained for the study variables. Crossovers between variables were also promoted to verify any relationships existing between them. As a conclusion of the study it was found that the decision making process for sports sponsorship activities at companies reveals itself incipient or inexistent, resulting as a consequence, on a decrease of efficacy during its use. Another conclusion, referring to the selection criteria adopted by companies, is that the most used are pertinence, adequacy, repercussion, and cost evaluation of the action to be sponsored. It was also verified that certain variables, such as size (in revenue) and range of the company have influence over the composition of the members that take part of the decision making process and over the selection criteria that compose this process. Based on this conclusions, this study suggests a higher attention and deepness by companies on discussions concerning the decision making process related to sports sponsorship activities.
Books on the topic "Tomato marketing"
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Durham, Catherine A. Transportation and marketing efficiency in the California processing tomato industry. Oakland, CA: Giannini Foundation of Agricultural Economics, University of California, 1995.
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Hochman, O. Empirical and theoretical aspects in the production and marketing of quality differentiated goods: The case of Israeli export tomatoes. Beer Sheva: Ben Gurion University of the Negev, 1986.
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Shiḥādah, ʻAwdah. al-Wāqiʻ al-zirāʻī wa-ʻalāqāt al-intāj fī al-Aghwār: Al-banadūrah al-shitwīyah khilāla mawsim 84/1985. al-Quds: al-Multaqá al-Fikrī al-ʻArabī, 1991.
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Sun, Theresa Y. Quality demand and policy implications for Florida green tomatoes. [Washington, DC]: U.S. Dept. of Agriculture, Economic Research Service, 1987.
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Phansalkar, S. J. Evolving technology through collaboration and partnership. New Delhi: International Development Enterprises (India), 2005.
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Osobenkov, O. Ėkonomika Rossii: Menedzhment i marketing : monografii︠a︡, kniga v 2 tomakh. Moskva: Novosti, 2010.
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Trout, Jack. A genie's wisdom: A fable of how a CEO leaned to be a marketing genius. Hoboken, N.J: J. Wiley, 2003.
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Development of corrugated fiber board cartons for long distance transport of tomato in India. Ahmedabad: Indian Institute of Management, 2008.
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Nykiel, Ronald A. Marketing Your Business: A Guide to Developing a Strategic Marketing Plan. Best Business Books, 2003.
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Marketing Your Business: A Guide to Developing a Strategic Marketing Plan. Best Business Books, 2003.
Find full textBook chapters on the topic "Tomato marketing"
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Hanna, Nessim, and Carlton A. Maile. "Sensory Profiles of Generic Tomato Juice a Qda Comparison." In Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference, 601–3. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-16946-0_192.
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Levy, Joseph, and Yoav Sharoni. "The Inside-Out Concept as Complement to the Use of Topical Sunscreen: The Case for Endogenous Skin Photoprotection from Sunlight by Natural Dietary Actives such as Tomato Carotenoids." In Formulating, Packaging, and Marketing of Natural Cosmetic Products, 313–27. Hoboken, NJ, USA: John Wiley & Sons, Inc., 2011. http://dx.doi.org/10.1002/9781118056806.ch17.
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How, R. Brian. "Marketing Systems for Three Major Fruits and Vegetables: Oranges, Apples, and Tomatoes." In Marketing Fresh Fruits and Vegetables, 92–114. Boston, MA: Springer US, 1991. http://dx.doi.org/10.1007/978-1-4615-2031-3_6.
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El Hariri, Esraa, Nashwa El-Bendary, Aboul Ella Hassanien, and Amr Badr. "Automated Ripeness Assessment System of Tomatoes Using PCA and SVM Techniques." In Computer Vision and Image Processing in Intelligent Systems and Multimedia Technologies, 101–30. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-6030-4.ch006.
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One of the prime factors in ensuring a consistent marketing of crops is product quality, and the process of determining ripeness stages is a very important issue in the industry of (fruits and vegetables) production, since ripeness is the main quality indicator from the customers' perspective. To ensure optimum yield of high quality products, an objective and accurate ripeness assessment of agricultural crops is important. This chapter discusses the problem of determining different ripeness stages of tomato and presents a content-based image classification approach to automate the ripeness assessment process of tomato via examining and classifying the different ripeness stages as a solution for this problem. It introduces a survey about resent research work related to monitoring and classification of maturity stages for fruits/vegetables and provides the core concepts of color features, SVM, and PCA algorithms. Then it describes the proposed approach for solving the problem of determining different ripeness stages of tomatoes. The proposed approach consists of three phases, namely pre-processing, feature extraction, and classification phase. The classification process depends totally on color features (colored histogram and color moments), since the surface color of a tomato is the most important characteristic to observe ripeness. This approach uses Principal Components Analysis (PCA) and Support Vector Machine (SVM) algorithms for feature extraction and classification, respectively.
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AlShahrani, Alaa M., Manal A. Al-Abadi, Areej S. Al-Malki, Amira S. Ashour, and Nilanjan Dey. "Automated System for Crops Recognition and Classification." In Computer Vision, 1208–23. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-5204-8.ch050.
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Marketing profit optimization and preventing the crops' infections are a critical issue. This requires crops recognition and classification based on their characteristics and different features. The current work proposed a recognition/classification system that applied to differentiate between fresh (healthy) from rotten crops as well as to identify each crop from the other based on their common feature vectors. Consequently, image processing is employed to perform the statistical measurements of each crop. ImageJ software was employed to analyze the desired crops to extract their features. These extracted features are used for further crops recognition and classification using the Least Mean Square Error (LMSE) algorithm in Matlab. Another classification method based on Bag of Features (BoF) technique is employed to classify crops into classes, namely healthy and rotten. The experimental results are applied of databases for orange, mango, tomato and potatoes. The achieved recognition (classification) rate by using the LMSE for all datasets (healthy and rotten) has 100%. However, after adding 10%, 20%, and 30% Gaussian noise, the obtained the average recognition rates were 85%, 70%, and 25%; respectively. Moreover, the classification (healthy and rotten) using BoF achieved accuracies of 100%, 88%, 94%, and 75% for potatoes, mango, orange, and tomato; respectively. Furthermore, the classification for all the healthy datasets achieved accuracy of 88%.
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AlShahrani, Alaa M., Manal A. Al-Abadi, Areej S. Al-Malki, Amira S. Ashour, and Nilanjan Dey. "Automated System for Crops Recognition and Classification." In Applied Video Processing in Surveillance and Monitoring Systems, 54–69. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-1022-2.ch003.
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Marketing profit optimization and preventing the crops' infections are a critical issue. This requires crops recognition and classification based on their characteristics and different features. The current work proposed a recognition/classification system that applied to differentiate between fresh (healthy) from rotten crops as well as to identify each crop from the other based on their common feature vectors. Consequently, image processing is employed to perform the statistical measurements of each crop. ImageJ software was employed to analyze the desired crops to extract their features. These extracted features are used for further crops recognition and classification using the Least Mean Square Error (LMSE) algorithm in Matlab. Another classification method based on Bag of Features (BoF) technique is employed to classify crops into classes, namely healthy and rotten. The experimental results are applied of databases for orange, mango, tomato and potatoes. The achieved recognition (classification) rate by using the LMSE for all datasets (healthy and rotten) has 100%. However, after adding 10%, 20%, and 30% Gaussian noise, the obtained the average recognition rates were 85%, 70%, and 25%; respectively. Moreover, the classification (healthy and rotten) using BoF achieved accuracies of 100%, 88%, 94%, and 75% for potatoes, mango, orange, and tomato; respectively. Furthermore, the classification for all the healthy datasets achieved accuracy of 88%.
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Rajasree, V., and L. Pugalendhi. "Breeding Vegetables for Nutritional Security." In Veganism - a Fashion Trend or Food as a Medicine. IntechOpen, 2021. http://dx.doi.org/10.5772/intechopen.95349.
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The most dominant vegetables in the global food economy are tomato, cucurbits, (pumpkin, squash, cucumber and gherkin), allium (onion, shallot, garlic) and chili. These vegetables are consumed in nearly all countries although with much variation in shape, size, color and taste, while the marketing of global vegetables accounts for significant revenue streams, traditional vegetables often have superior nutritional properties. Biodiversity is considered essential for food security and nutrition and can contribute to the achievement through improved dietary choices and positive health impacts Through conventional breeding approach, it is possible to develop new vegetable varieties or integrate the favorable genes for neutraceuticals, bioactive compounds and edible color into cultivated varieties. Advances in molecular biology and recombinant technology have paved the way for enhancing the pace of special trait variety development using marker assisted breeding and designing new vegetable crop plants following transgenic approach.
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Villareal, Ruben L. "Postharvest Technology and Marketing." In Tomatoes in the Tropics, 111–19. CRC Press, 2019. http://dx.doi.org/10.1201/9780367274825-7.
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Ribeiro, Anabela, Isabel Antunes, José Freitas Santos, and Pedro Silva. "Marketing Intelligence and Research." In Tópicos de Marketing Digital, 163–77. CEOS Edições, 2022. http://dx.doi.org/10.56002/ceos.0019ch.
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Num ambiente cada vez mais concorrencial, as organizações precisam de conhecer o perfil dos seus clientes e estar atentas às mudanças do meio envolvente e ao comportamento dos concorrentes, consumidores e clientes. Para isso, precisam de obter dados através de várias fontes de informação que, depois de tratados de forma sistemática, geram conhecimento sobre o mercado. O desenvolvimento de um Sistema de Marketing Intelligence (SMI) permite recolher, organizar, armazenar, processar dados e distribuir informações pertinentes e atempadas aos gestores e equipa de vendas da empresa. Na maior parte das situações as empresas dispõem de programas de gestão comercial (Customer Relationship Management – CRM, por exemplo) que os ajudam na gestão da informação dos clientes da empresa. No entanto, este capítulo vai mais lá disso, pois contempla a conceção de um sistema que, para além da gestão da informação da empresa e dos seus clientes, engloba a análise de informação sobre o meio envolvente, a concorrência e os consumidores. Para isso, são explicadas as principais técnicas de pesquisa que viabilizam a obtenção de informação sistemática e/ ou pontual para ajudar no processo de tomada de decisões de nível estratégico e tático. O capítulo começa com a descrição dos elementos que compõem um SMI de uma empresa fornecendo o conceito e analisando detalhadamente os componentes desse sistema (meio envolvente, empresa, clientes, concorrentes e consumidor). Na secção dois são apresentadas as principais técnicas de pesquisa (estudos documentais, qualitativos e quantitativos), seguindo-se, na secção seguinte, o cruzamento entre os elementos do SMI com as técnicas de pesquisa. O capítulo encerra com o esboço de um SMI.
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Teixeira, Sandrina. "Marketing e Estratégias Digitais." In Tópicos de Marketing Digital, 39–65. CEOS Edições, 2022. http://dx.doi.org/10.56002/ceos.0015ch.
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Para se manterem competitivas, as organizações necessitam de inovar, seja através de ganhos de eficiência ao nível dos processos, seja pela criação de novos produtos/serviços ou identificação e exploração de novas oportunidades de negócio. Neste sentido, a inovação não aparece apenas como um fator de sobrevivência das organizações, mas também como um elemento essencial do processo de crescimento e desenvolvimento das organizações. Com o mundo cada vez mais online e o rápido crescimento tecnológico, em que cada mudança acelera a mudança seguinte, as organizações, para se manterem competitivas, para além da presença online, têm abrido canais de venda e criado novos modelos de negócios disruptivos. O marketing também está a mudar. O executivo de marketing de hoje, na tomada das suas decisões estratégicas, exige que os meios online de que dispõe forneçam informações precisas e oportunas sobre os seus produtos, clientes e o mercado em geral. Neste sentido, a dimensão do mercado digital tornou-se essencial. Segundo dados do Instituto Nacional de Estatística (INE), em 2021, 87,3% dos agregados familiares em Portugal têm ligação à Internet em casa, mais 2,8 pp. do que no ano anterior (84,5%), e a percentagem de utilizadores de e-commerce é consideravelmente mais elevada (51,6%) se tomarmos em consideração os 12 meses anteriores; no entanto, reduziram-se ligeiramente a quantidade de encomendas realizadas em relação a 2020. Para as organizações, a questão é saber como desenvolver estratégias robustas e eficazes de marketing digital direcionadas aos seus alvos, trate-se de grandes ou de micro e pequenas organizações, para atingirem os fins a que se propõem. O capítulo começa com a apresentação das noções básicas e alguns modelos de negócio do marketing e definição e âmbito do marketing digital. Segue-se a definição de estratégia de marketing digital e a apresentação das etapas do modelo SOSTAC. O capítulo prossegue com a apresentação de algumas estratégias de marketing digital. Por fim, a conclusão resume as principais ideias expostas ao longo do capítulo.
Conference papers on the topic "Tomato marketing"
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Rangel, Raphaela Pereira, and Gustavo Lopes Olivares. "AS INFLUÊNCIAS DO MARKETING PROMOCIONAL NA TOMADA DE DECISÃO DE COMPRAS DO CONSUMIDOR: UMA ANÁLISE QUANTITATIVA." In VIII Simpósio de Engenharia de Produção. São Paulo: Editora Blucher, 2020. http://dx.doi.org/10.5151/viisimep-315741.
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Aguilar Martínez, Ricardo. "El marketing digital del Museo del Virreinato de San Luis Potosí como modelo de las buenas prácticas de estrategias digitales." In Congreso CIMED - II Congreso Internacional de Museos y Estrategias Digitales. Valencia: Editorial Universitat Politècnica de València, 2022. http://dx.doi.org/10.4995/cimed22.2022.15662.
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El Museo del Virreinato de San Luis Potosí está ubicado en un exconvento de la orden de carmelitas descalzos, del siglo XVIII, en el corazón del centro histórico de la ciudad de San Luis Potosí que abrió sus puertas en el año 2003 con una importante colección de arte virreinal en comodato que, paulatinamente, fue retirada por parte de los coleccionistas privados y que dejó, para el año 2020, al museo sin colección, contando únicamente con menos de 10 piezas del acervo propiedad del museo.En el año 2018, llegó un especialista en marketing digital, que incorporó al museo una nueva propuesta de estrategia presencial y digital que lograra cumplir con el objetivo del museo: divulgar el arte virreinal de San Luis Potosí y para ello se propuesto un plan a largo plazo a 5 años. Sin embargo, en el año 2020, el cierre del museo terminó por empeorar las circunstancias debido a que su número de ingresos había decaído en los últimos tres años anteriores a la estrategia de marketing y no contaba, oficialmente, con propuestas digitales para cumplir con la misión del recinto hasta finales de 2017 y principios de 2018. Por ello, durante los dos primeros semestres de la pandemia, se aceleró el programa de divulgación digital que logró un crecimiento exponencial del museo, logrando alcances superiores a los 500 mil usuarios en las redes sociales e incorporando nuevos modelos de comunicación que permitieron la participación de investigadores, estudiantes y público general en actividades digitales que rápidamente colocaron al museo como uno de los espacios más importantes en el centro de México en la divulgación y difusión del arte virreinal. La estrategia digital del museo logró incorporar hasta el 2021 a 25 países en América Latina, incluyendo a España, y obligando al espacio a cambiar su objetivo que pasó de ser local a internacional, cambiando su misión: «divulgar y difundir el arte virreinal en San Luis Potosí, México y América».De dicho programa digital se desprendió un programa de divulgación, denominado #JuevesdeArteVirreinal, que incorpora a públicos en América Latina y España. Los Museos Vaticanos, el Museo Nacional del Prado e investigadores del Museo Metropolitano de Nueva York son algunos ejemplos de las colaboraciones que hemos tenido, tomando en cuenta, que la única colección permanente es el edificio del siglo XVIII, en el que se ubica el espacio museístico, y las pocas piezas que resguarda la colección.
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Biere Arenas, Rolando Mauricio, and M. Pilar Garcia-Almirall. "Estrategia integral urbana para las reconversiones portuarias y el hacer ciudad; plan-proyecto y diseño-ejecución." In International Conference Virtual City and Territory. Roma: Centre de Política de Sòl i Valoracions, 2014. http://dx.doi.org/10.5821/ctv.7926.
Full textAbstract:
Esta ponencia, se desarrolla en el contexto de los resultados y conclusiones de la tesis doctoral
en etapa final de desarrollo, Los procesos de Transformación de suelos portuarios en suelos
urbanos, una gestión para la regeneración de la ciudad, el caso del nuevo uso de suelo
portuario en Valparaíso, desarrollada por el autor y dirigida por la co-autora. Se pretende
presentar de manera sintética los aspectos finales de la tesis, que desarrollan una estructura
de gestión para los procesos de reconversión portuaria, desde una perspectiva integral, que
considere desde la planificación-ordenación (plan-proyecto) hasta la ejecución-gestión de las
zonas portuarias obsoletas convertidas en zonas urbanas. Entendiendo que este proceso debe
abarcar un periodo temporal de largo recorrido, desde la identificación de las zonas a
reconvertir hasta la posible gestión económica de las zonas transformadas. Asimismo el
proceso debe incorporar la participación obligada en la planificación, de la administración local
(e incluso la sectorial involucrada), así como al privado y la sociedad, entendida esta última
como agente de control del procesos, pero también como posibilitador, en tanto se han
descubierto mecanismos viables de aportación monetaria por parte de la ciudadanía, situación
que los involucra directamente en los procesos y los valida más como agentes de control.
En una primera parte se presentará la importancia de las zonas portuarias “en y para” las
ciudades y desde una perspectiva histórica breve se plantearán los desafíos de éstas. “La
contribución de los puertos marítimos al desarrollo de las ciudades es un hecho que se ha
venido observando a lo largo de la historia. Las instalaciones portuarias han promovido desde
siempre el comercio, la pesca, la técnica, las relaciones con otras culturas...” (ALEMANY, 2003)
En una segunda parte se presentarán de manera muy breve algunos de los aspectos básicos
de la investigación que han conducido al desarrollo de la propuesta de estructura de gestión,
desde una perspectiva teóricas, considerando algunos de los conceptos involucrados, como
waterfront, marketing urbano, skylines e imagen de ciudad, entre otros. Para continuar con los
procesos y las incidencias que las administraciones han tenido y deben en tener en la toma de
decisiones referidas a estas transformaciones. “En la temática del Waterfront Redevelopment
incide la innovación tecnológica y logística y el cambio de la percepción de la posición pública.”
(HAYUT, 1994)
Finalmente en una tercera parte se presenta el modelo o estrategia integral, en base a los
aspectos previos, relacionándolos con el conjunto de experiencias analizadas, desde las que
se extraen los elementos esenciales de una estrategia y presentando un esquema conceptual y operativo de una estructura integral. De esta última se extraen unas conclusiones a modo de
síntesis del proceso
Reports on the topic "Tomato marketing"
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Lers, Amnon, Majid R. Foolad, and Haya Friedman. genetic basis for postharvest chilling tolerance in tomato fruit. United States Department of Agriculture, January 2014. http://dx.doi.org/10.32747/2014.7600014.bard.
Full textAbstract:
ABSTRACT Postharvest losses of fresh produce are estimated globally to be around 30%. Reducing these losses is considered a major solution to ensure global food security. Storage at low temperatures is an efficient practice to prolong postharvest performance of crops with minimal negative impact on produce quality or human health and the environment. However, many fresh produce commodities are susceptible to chilling temperatures, and the application of cold storage is limited as it would cause physiological chilling injury (CI) leading to reduced produce quality. Further, the primary CI becomes a preferred site for pathogens leading to decay and massive produce losses. Thus, chilling sensitive crops should be stored at higher minimal temperatures, which curtails their marketing life and in some cases necessitates the use of other storage strategies. Development of new knowledge about the biological basis for chilling tolerance in fruits and vegetables should allow development of both new varieties more tolerant to cold, and more efficient postharvest storage treatments and storage conditions. In order to improve the agricultural performance of modern crop varieties, including tomato, there is great potential in introgression of marker-defined genomic regions from wild species onto the background of elite breeding lines. To exploit this potential for improving tomato fruit chilling tolerance during postharvest storage, we have used in this research a recombinant inbred line (RIL) population derived from a cross between the red-fruited tomato wild species SolanumpimpinellifoliumL. accession LA2093 and an advanced Solanum lycopersicumL. tomato breeding line NCEBR-1, developed in the laboratory of the US co-PI. The original specific objectives were: 1) Screening of RIL population resulting from the cross NCEBR1 X LA2093 for fruit chilling response during postharvest storage and estimation of its heritability; 2) Perform a transcriptopmic and bioinformatics analysis for the two parental lines following exposure to chilling storage. During the course of the project, we learned that we could measure greater differences in chilling responses among specific RILs compared to that observed between the two parental lines, and thus we decided not to perform transcriptomic analysis and instead invest our efforts more on characterization of the RILs. Performing the transcriptomic analysis for several RILs, which significantly differ in their chilling tolerance/sensitivity, at a later stage could result with more significant insights. The RIL population, (172 lines), was used in field experiment in which fruits were examined for chilling sensitivity by determining CI severity. Following the field experiments, including 4 harvest days and CI measurements, two extreme tails of the response distribution, each consisting of 11 RILs exhibiting either high sensitivity or tolerance to chilling stress, were identified and were further examined for chilling response in greenhouse experiments. Across the RILs, we found significant (P < 0.01) correlation between field and greenhouse grown plants in fruit CI. Two groups of 5 RILs, whose fruits exhibited reproducible chilling tolerant/sensitive phenotypes in both field and greenhouse experiments, were selected for further analyses. Numerous genetic, physiological, biochemical and molecular variations were investigated in response to postharvest chilling stress in the selected RILs. We confirmed the differential response of the parental lines of the RIL population to chilling stress, and examined the extent of variation in the RIL population in response to chilling treatment. We determined parameters which would be useful for further characterization of chilling response in the RIL population. These included chlorophyll fluorescence Fv/Fm, water loss, total non-enzymatic potential of antioxidant activity, ascorbate and proline content, and expression of LeCBF1 gene, known to be associated with cold acclimation. These parameters could be used in continuation studies for the identification and genetic mapping of loci contributing to chilling tolerance in this population, and identifying genetic markers associated with chilling tolerance in tomato. Once genetic markers associated with chilling tolerance are identified, the trait could be transferred to different genetic background via marker-assisted selection (MAS) and breeding. The collaborative research established in this program has resulted in new information and insights in this area of research and the collaboration will be continued to obtain further insights into the genetic, molecular biology and physiology of postharvest chilling tolerance in tomato fruit. The US Co-PI, developed the RIL population that was used for screening and measurement of the relevant chilling stress responses and conducted statistical analyses of the data. Because we were not able to grow the RIL population under field conditions in two successive generations, we could not estimate heritability of response to chilling temperatures. However, we plan to continue the research, grow the RIL progeny in the field again, and determine heritability of chilling tolerance in a near future. The IS and US investigators interacted regularly and plan to continue and expand on this study, since combing the expertise of the Co-PI in genetics and breeding with that of the PI in postharvest physiology and molecular biology will have great impact on this line of research, given the significant findings of this one-year feasibility project.
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Naim, Michael, Gary R. Takeoka, Haim D. Rabinowitch, and Ron G. Buttery. Identification of Impact Aroma Compounds in Tomato: Implications to New Hybrids with Improved Acceptance through Sensory, Chemical, Breeding and Agrotechnical Techniques. United States Department of Agriculture, October 2002. http://dx.doi.org/10.32747/2002.7585204.bard.
Full textAbstract:
The tomato, a profitable vegetable crop in both the USA and Israel, has benefited significantly from intensive breeding efforts in both countries, and elsewhere (esp. Holland). : Modem hybrids are highly prolific and resistant to a variety of major pests. They produce attractive, firm fruit for both processing and fresh-marketing. In all cases, however, reduction in flavor and aroma have occurred concomitantly with the increase in yield. Sugars-acids ratio dominate fruit taste, whereas aroma volatiles (potent at minute ppb and ppt levels) contribute to the total characteristic tomato flavor. An increase in sugars (1-2%) contributes significantly to tomato fruit taste. However, because of energy reasons, an increase in fruit sugars is immediately compensated for by a decrease in yield. Our main objectives were to: (a) pinpoint and identify the major impact aroma components of fresh tomato; (b) study the genetic and environmental effects on fruit aroma; (c) determine precursors of appealing (flavors) and repelling (off-flavors) aroma compounds in tomato. Addition of saturated salts blocked all enzymatic activities prior to isolation of volatiles by dynamic and static headspace, using solvent assisted flavor evaporation (SAFE) and solid phase micro-extraction (SPME) from highly favored (FA-612 and FA-624) and less preferred (R 144 and R 175) tomato genotypes. Impact aroma components were determined by gas chromatography-olfactometry (GC-O), gas chromatography-mass spectrometry (GC- MS) and aroma extract dilution analysis (AEDA). The potent odorant (Z)-1,5-octadien-3-one, was identified for the first time in fresh tomato. From the ca. 400 volatile compounds in the headspace of fresh tomato, the following compounds are proposed to be impact aroma compounds: (Z)-3-hexenal, hexanal, 1-penten-3-one, 2-phenylethanol, (E)-2-hexenal, phenyl acetaldehyde, b-ionone, b-damascenone, 4-hydroxy-2,5-dimethyl-3-(2H)-furanone (FuraneolR), (Z)-l,5-octadien-3-one, methional, 1-octen-3-one, guaiacol, (E,E)- and (E,Z)- 2,4-decadienal and trans- and cis-4,5-EPOXY -(E)-2-decenal. This confirms the initial hypothesis that only a small number of volatiles actually contribute to the sensation of fruit aroma. Tomato matrix significantly affected the volatility of certain impact aroma components and thus led to the conclusion that direct analysis of molecules in the headspace . may best represent access of tomato volatiles to the olfactory receptors. Significant differences in certain odorants were found between preferred and less-preferred cultivars. Higher consumer preference was correlated with higher concentrations of the following odorants: l-penten-3-one, (Z)-3-hexenal, (E,E)- and (E,Z)-2,4-decadienal and especially Furaneol, whereas lower consumer preference was associated with higher concentrations of methional, 3-methylbutyric acid, phenylacetaldehyde, 2-phenylethanol, and 2-isobutylthiazole. Among environmental factors (salinity, N source, growth temperature), temperature had significant effects on the content of selected aroma compounds (e.g., 3-methylbutanal, 1- penten-3-one, hexanal, (Z)-3-hexenal, (E)-2-hexenal, 2-isobutylthiazole, 6-methyl-5-hepten- 2-one, 1-octen-3-one, methional, 2-phenylethanal, phenyl acetaldehyde, and eugenol) in fresh tomatoes. Salt stress (20 mM NaCl) increased the content of odorants such as (Z)-3-hexenal, 2-phenylethanol and 3-methylbutanal in the R-144 cultivar whereas salinity had minor effects on 1-pentene-3-one, 2-isobutylthiazole and b-ionone. This fundamental knowledge obtained by comprehensive investigation, using modem chemical, sensory and agrotechnical methodology will assist future attempts to genetically modify the concentrations of key odorants in fresh tomatoes, and thus keep the tomato production of Israel and the USA competitive on the world market.
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Engel, Bernard, Yael Edan, James Simon, Hanoch Pasternak, and Shimon Edelman. Neural Networks for Quality Sorting of Agricultural Produce. United States Department of Agriculture, July 1996. http://dx.doi.org/10.32747/1996.7613033.bard.
Full textAbstract:
The objectives of this project were to develop procedures and models, based on neural networks, for quality sorting of agricultural produce. Two research teams, one in Purdue University and the other in Israel, coordinated their research efforts on different aspects of each objective utilizing both melons and tomatoes as case studies. At Purdue: An expert system was developed to measure variances in human grading. Data were acquired from eight sensors: vision, two firmness sensors (destructive and nondestructive), chlorophyll from fluorescence, color sensor, electronic sniffer for odor detection, refractometer and a scale (mass). Data were analyzed and provided input for five classification models. Chlorophyll from fluorescence was found to give the best estimation for ripeness stage while the combination of machine vision and firmness from impact performed best for quality sorting. A new algorithm was developed to estimate and minimize training size for supervised classification. A new criteria was established to choose a training set such that a recurrent auto-associative memory neural network is stabilized. Moreover, this method provides for rapid and accurate updating of the classifier over growing seasons, production environments and cultivars. Different classification approaches (parametric and non-parametric) for grading were examined. Statistical methods were found to be as accurate as neural networks in grading. Classification models by voting did not enhance the classification significantly. A hybrid model that incorporated heuristic rules and either a numerical classifier or neural network was found to be superior in classification accuracy with half the required processing of solely the numerical classifier or neural network. In Israel: A multi-sensing approach utilizing non-destructive sensors was developed. Shape, color, stem identification, surface defects and bruises were measured using a color image processing system. Flavor parameters (sugar, acidity, volatiles) and ripeness were measured using a near-infrared system and an electronic sniffer. Mechanical properties were measured using three sensors: drop impact, resonance frequency and cyclic deformation. Classification algorithms for quality sorting of fruit based on multi-sensory data were developed and implemented. The algorithms included a dynamic artificial neural network, a back propagation neural network and multiple linear regression. Results indicated that classification based on multiple sensors may be applied in real-time sorting and can improve overall classification. Advanced image processing algorithms were developed for shape determination, bruise and stem identification and general color and color homogeneity. An unsupervised method was developed to extract necessary vision features. The primary advantage of the algorithms developed is their ability to learn to determine the visual quality of almost any fruit or vegetable with no need for specific modification and no a-priori knowledge. Moreover, since there is no assumption as to the type of blemish to be characterized, the algorithm is capable of distinguishing between stems and bruises. This enables sorting of fruit without knowing the fruits' orientation. A new algorithm for on-line clustering of data was developed. The algorithm's adaptability is designed to overcome some of the difficulties encountered when incrementally clustering sparse data and preserves information even with memory constraints. Large quantities of data (many images) of high dimensionality (due to multiple sensors) and new information arriving incrementally (a function of the temporal dynamics of any natural process) can now be processed. Furhermore, since the learning is done on-line, it can be implemented in real-time. The methodology developed was tested to determine external quality of tomatoes based on visual information. An improved model for color sorting which is stable and does not require recalibration for each season was developed for color determination. Excellent classification results were obtained for both color and firmness classification. Results indicted that maturity classification can be obtained using a drop-impact and a vision sensor in order to predict the storability and marketing of harvested fruits. In conclusion: We have been able to define quantitatively the critical parameters in the quality sorting and grading of both fresh market cantaloupes and tomatoes. We have been able to accomplish this using nondestructive measurements and in a manner consistent with expert human grading and in accordance with market acceptance. This research constructed and used large databases of both commodities, for comparative evaluation and optimization of expert system, statistical and/or neural network models. The models developed in this research were successfully tested, and should be applicable to a wide range of other fruits and vegetables. These findings are valuable for the development of on-line grading and sorting of agricultural produce through the incorporation of multiple measurement inputs that rapidly define quality in an automated manner, and in a manner consistent with the human graders and inspectors.