Dissertations / Theses on the topic 'Theory of reasoned action'
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Aleassa, Hasan. "Investigating consumers' software piracy using an extended theory of reasoned action /." Available to subscribers only, 2009. http://proquest.umi.com/pqdweb?did=1878978001&sid=4&Fmt=2&clientId=1509&RQT=309&VName=PQD.
Full text"Department of Management." Keywords: Ethical ideology, Low self control, Public self consciousness, Religiosity, Software piracy, Theory of reasoned action. Includes bibliographical references (p. 146-170). Also available online.
Aleassa, Hasan M. "Investigating Consumers' Software Piracy Using An Extended Theory Of Reasoned Action." OpenSIUC, 2009. https://opensiuc.lib.siu.edu/dissertations/37.
Full textClancey, To Ling-chu Edith, and 屠凌珠. "Applying Fishbein's theory of reasoned action to assess intention to leave abusive relationships." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1993. http://hub.hku.hk/bib/B43893454.
Full textBauer, Hana. "Why nurses are not compliant in universal precautions : a theory or reasoned action." Thesis, Anglia Ruskin University, 2006. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.432027.
Full textVenegoni, Sandra L. "Geriatic Nurse Practitioner's Health Promotive Behaviors: A Test of Theory of Reasoned Action." VCU Scholars Compass, 1991. http://scholarscompass.vcu.edu/etd/4321.
Full textClancey, To Ling-chu Edith. "Applying Fishbein's theory of reasoned action to assess intention to leave abusive relationships." [Hong Kong : University of Hong Kong], 1993. http://sunzi.lib.hku.hk/hkuto/record.jsp?B13744525.
Full textOrtega, Johis. "Applying Ecodevelopmental Theory and the Theory of Reasoned Action to Understand HIV Risk Behaviors among Hispanic Adolescents." Scholarly Repository, 2010. http://scholarlyrepository.miami.edu/oa_dissertations/489.
Full textFrishman, Natalia. "An investigation of the theory of reasoned action concerning consumer acceptance of food irradiation." [Ames, Iowa : Iowa State University], 2008.
Find full textGalper, Daniel I. "Understanding the motivation to use anabolic steroids: an application of the theory of reasoned action." Thesis, Virginia Tech, 1995. http://hdl.handle.net/10919/41941.
Full textThe nonmedical use of anabolic-androgenic steroids (AAS) is an emerging public health concern. Despite a recent call for AAS prevention by the National Institute on Drug Abuse (Lin & Erinoff, 1990), little theory-based research has been conducted on the etiology of AAS use. In the present study, the Theory of Reasoned Action (TRA) was used as a model for understanding and explaining the psychosocial factors which motivate weightlifters to use AAS.
One-hundred-three male weightlifters (mean age = 23.3 years, range 18-39) completed a survey that assessed past drug use (including past AAS use) and constructs relevant to the TRA: attitudes about personal AAS use, subjective norms regarding personal AAS use, and intentions to use AAS over the next year. In addition, perceived behavioral control was assessed and the TRA was compared to the Theory of Planned Behavior (TPB).
Overall, seventeen (16.50/0) of participants reported the past use of AAS and nine (8.7%) reported the intention to use AAS at sometime over the next year. Multiple regression (MR) analyses revealed that respondents' attitudes (Beta = .72, D, < .001) towards personal AAS use significantly predicted AAS intentions and explained 55% of the variability in the intention to use AAS (i.e., R2 = .55). Further, when perceived behavioral control (PBC) was added to the model, both attitudes (Beta=.54, D,<.001) and PBC (Beta =-.37, D,<.001) were significant predictors of AAS intentions. With respect to other drug use behaviors, the past use of AAS was not significantly correlated with the use of alcohol, cigarettes, chewing tobacco, marijuana, or cocaine. Similar results were found for an adolescent sub-sample of 59 male weightlifters (Mean age = 19.9).
These results provided strong support for the TRA (TPB) as an accurate model for explaining male weightlifters' motivation (intentions) to use AAS. Implications for the primary prevention of AAS based on these models are discussed in detail.
Master of Science
Rogers, Timothy E. "Using the Theory of Reasoned Action to Predict College Men’s Intentions to Seek Psychological Help." University of Akron / OhioLINK, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=akron1241652900.
Full textRogers, Timothy E. "Using the theory of reasoned action to predict college men's intentions to seek psychological help." Akron, OH : University of Akron, 2009. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=akron1241652900.
Full text"August, 2009." Title from electronic dissertation title page (viewed 9/2/2009) Advisor, David M. Tokar; Committee members, James R. Rogers, David Baker, John E. Queener, Robert C. Schwartz; Department Chair, Karin Jordan; Dean of the College, Cynthia Capers; Dean of the Graduate School, George R. Newkome. Includes bibliographical references.
Hoang, Thu Gia. "Reconceptualizing Organizational Commitment Using the Theory of Reasoned Action: Testing Antecedents of Multiple Organizational Behaviors." PDXScholar, 2012. https://pdxscholar.library.pdx.edu/open_access_etds/109.
Full textGallant, Ashleigh. "Communication Behavior Study of Support in the Arts Using the Situational Theory of Publics and the Theory of Reasoned Action." Scholar Commons, 2014. https://scholarcommons.usf.edu/etd/5023.
Full textAdams, Mollie. "An Examination of the Effectiveness of Sanction Based Tax Compliance Persuasive Messages over Repeated Periods." Diss., Virginia Tech, 2010. http://hdl.handle.net/10919/37500.
Full textPh. D.
Gross, Clare M. "Understanding the Attitudes and Beliefs of Faculty Members in Regards to Learning Communities at Cleveland State University." Cleveland State University / OhioLINK, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=csu1259944870.
Full textFarron, Susan E. "A study of the adoption of information technology by end-users : testing an extended Theory of Reasoned Action." Thesis, University of Central Lancashire, 1996. http://clok.uclan.ac.uk/1891/.
Full textLashley, Julia Catherine. "Using the Theory of Reasoned Action to predict the intentions of young adult males to initiate steroid use." The Ohio State University, 1996. http://rave.ohiolink.edu/etdc/view?acc_num=osu1399895894.
Full textNobiling, Brandye Dawn. "CLINICAL SERVICES PROVIDERS' BEHAVIORAL INTENTION TO PROVIDE THE INTRAUTERINE DEVICE (IUD) MEASURED BY THE THEORY OF REASONED ACTION." OpenSIUC, 2010. https://opensiuc.lib.siu.edu/dissertations/176.
Full textKirkwood-Mazik, Heather L. "An Inquiry Into the Antecedents of Consumer Purchase of Non-Deceptive Counterfeit Goods: Theory, Practice and Problems." Cleveland State University / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=csu1419808868.
Full textVadala, Carin Elizabeth. "The impact of an environmental education program on third graders' knowledge, attitudes and behavioral intentions." Thesis, Texas A&M University, 2003. http://hdl.handle.net/1969.1/247.
Full textWelschen, Judith Elisabeth. "An investigation of the impact of extrinsic and intrinsic motivators on organisational knowledge sharing." Thesis, University of Canterbury. School of Business and Economics, 2014. http://hdl.handle.net/10092/9214.
Full textJohansson, Amanda, and Mimmi Olofsson. "Attityder, normer & donation : En undersökning om hur attityder och subjektiva normer påverkar donation till välgörenhetsorganisationer." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-257668.
Full textSimon, Angela. "Factors that Influence the Intent of Pharmacists in the Provision of Medication Therapy Management Services." University of Toledo Health Science Campus / OhioLINK, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=mco1525345350514247.
Full textRye, B. J. "The theory of reasoned action and the theory of planned behavior and the prediction of university women's safer sex behaviors, a prospective investigation." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1998. http://www.collectionscanada.ca/obj/s4/f2/dsk2/tape15/PQDD_0024/NQ32325.pdf.
Full textDunning, Emma Natasha. "The theory of reasoned action as a predictor of self-reported adherence to medical regimes in patients with hypertension /." Title page, contents and abstract only, 1999. http://web4.library.adelaide.edu.au/theses/09ARPS/09arpsd924.pdf.
Full textFacca, Jessica, Linn Persson, and Madeleine Rosendahl. "Grön Köpintention under en Kris : En kvantitativ undersökning om konsumenter bosatta i Sverige under pågående Covid-19 kris." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-53076.
Full textResearch question: To what extent is there a correlation between consumers living in Sweden and their green purchase intention during an ongoing crisis? Purpose: The purpose of this study is to examine consumers living in Sweden and their green purchase intention during an ongoing crisis. This to clarify and analyze the subject as well as contribute with further knowledge. Method: A quantitive approach with a cross-sectional design has been used for this study. Web-based surveys were used to collect the primary data. To increase the validity of this study, the survey questions were formed after previous research. Furthermore, a pilot-study was conducted prior to the publication of the survey. The total sample-size included 354 respondents, of which 6 were not in the criteria-range. Conclusion: The study showed that there was a correlation between Swedish consumers and their green purchase intention during an ongoing crisis. It emerged that socio-demographic attributes did not correlate with green purchase intention, with the exception of gender. However, there was a correlation between attitude towards behavior, subjective norm and perceived behavioral control towards green purchase intention during an ongoing crisis. The respondents showed a positive attitude towards green purchase intention, which can be based on an upward trend towards a sustainable lifestyle that has emerged prior to the crisis and an increase in green alternatives in stores. Furthermore, the crisis may also have given consumers space to review their habits and therefore their green intentions.
Phakane, Irvin Monesi. "Factors influencing consumer decision-making in choosing a channel to remit in South Africa." Diss., University of Pretoria, 2011. http://hdl.handle.net/2263/27015.
Full textDissertation (MBA)--University of Pretoria, 2011.
Gordon Institute of Business Science (GIBS)
unrestricted
McKnight, Hannah Jane. "Organic Milk: Consumers and their purchasing patterns." Thesis, Virginia Tech, 2007. http://hdl.handle.net/10919/35033.
Full textMaster of Science
Pierce, Bradford S. "MODELING PSYCHOLOGISTS’ OPENNESS TO PERFORMING CLINICAL WORK WITH TELEPSYCHOLOGY." VCU Scholars Compass, 2017. https://scholarscompass.vcu.edu/etd/5147.
Full textChen, Kuan-Chin, and 陳冠瑾. "Consumer attitude toward Shanzhaiji: An application of the reasoned action theory action." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/72483734595514318789.
Full text靜宜大學
企業管理學系
99
The history of Shanzhaiji can trace back to 2003 in China, people started to knowing Shanzhaiji was basic from mobile industry, anyhow, Shanzhaiji took the lead of its reputation right in China, then developed the Shanzhaiji spirits, and Shanzhaiji culture. Shanzhaiji began to show on Taiwan’s public media at 2008, in addition to the internet and newspapers tried to play them up, and that made Shanzhaiji becomes the popular topic to town in a short period. Now “Shanzhaiji” already turns into a common phenomenon in daily life. The primary purpose of this study is to examine of the survey attitude toward the behavior, herding behavior, perception risk, product involvement, and innovate characteristic on purchase intention was shown to be significant. In this study, based on the theory of consumer behavior, this study used theory of reasoned action framework and added product involvement, perceived risk and personal innovation characteristics variables. Because popular products of the Shanzhaiji, it is more suitable for herd behavior to replace the subjective norm. In this study, empirical study was to interview visit and online survey, and had used the Shanzhaiji or has knowledge of the emulation Shanzhaiji. The results show that: (1) herd behavior on purchase intention was shown to be significant; (2) innovate characteristic(s) on purchase intention was shown to be significant; (3) product involvement on purchase intention was shown to be significant; (4) attitude toward the behavior on purchase intention no significant positive impact; (5) perceived risk on attitude no significant negative impact;(6) perceived risk on herd behavior no significant negative impact.
Chung, Hsin-Cheng, and 鍾欣成. "Applying the Theory of Reasoned Action to Cycling ExerciseParticipator's Behavioral Intentions." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/80864295115078028434.
Full text大葉大學
事業經營研究所碩士在職專班
97
In order to understand the cycling exercise participator’s behavior intentions, the study employed the theory of the reasoned action (TRA) to explore the interrelationships among individual attitude, subjective norm and behavior intention.. The sample tested by questionnaire in this study features that there are a bit more male participators than female ones. The age of them is between 21~40 years old. Most of the participators are graduated from colleague or university and work in the manufacture industry or serve in government authorities. The monthly salary is between NTD20,001-60,000. The result of this study is that behavior intention is positively influenced by attitude and subjective norm. Attitude has stronger influence to behavior intention than subjective norm does. Besides, all of the six sub-variables under attitude have the significant influence to attitude, and both the two sub-variables under subjective norm have the significant influence to subjective norm as well.
Chen, Yi-Wei, and 陳毅瑋. "Consumer Intention of Pre-paid Merchandise Purchase with Theory of Reasoned Action." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/19318901732784217299.
Full text崑山科技大學
企業管理研究所
96
Recently in Taiwan, with the growth of the economy and the changes of the time, the number of the convenient stores is over 8000. Over the past 29 years, the convenient stores have constantly broken and changed the commercial pattern and made several crucial revolution. They have developed functional services such as bill payment services, ATM, pre-paid merchandise purchase. Through those pre-paid merchandise purchase services to increase business volume, they have created the sources of business profit. For most consumers, they may have not had the opportunity to adopt such creative service as pre-paid merchandise purchase which combines virtual and actual conditions. The research’s model is Ajzen and Fishbein (1980) address Theory of Reasoned Action (TRA), this study is discussion about the influence of personal innovativeness, demographic variables, perceived risk, perceived utility and trust to the pre-paid merchandise purchase, and the influence of consumer’s attitude toward and subjective norm to intention of pre-paid merchandise purchase.485 consumer of convenience chain store were sampled as subject. To understand convenience store’s market and consumer behavior. The findings of path analysis show that (1) attitude toward and subjective norm have significantly positive affect on intention of pre-paid merchandise purchase, (2) consumer’s perceived risk have significantly negative affect on attitude toward of pre-paid merchandise purchase, (3)age and marriage have significantly affect on attitude toward of pre-paid merchandise purchase, (4) personal innovativeness have significantly positive affect on attitude toward of pre-paid merchandise purchase, (5) the higher the perceived utility of pre-paid merchandise purchase, the positive affect on attitude toward of pre-paid merchandise purchase, (6) consumer’s trust of pre-paid merchandise purchase have significantly positive affect on attitude toward of pre-paid merchandise purchase.
Yang, Shih-Han, and 楊詩涵. "Theory of Reasoned Action and Health Belief Model In Healthy Eating Behavior." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/k2asrv.
Full text朝陽科技大學
休閒事業管理系
106
This study uses rational behavior patterns and the health belief model explores the relationship between seniors healthy eating behaviors. Through reference to the theory of rational behavior and health belief model related documentation and scales as a research tool, silver-haired ethnic group of this study over the age of 65 as the object of study, questionnaire issued 500 and 329 with recovery of 65.8, questionnaire data collection sorting to Mplus and SPSS statistical software for data analysis and processing. Pretest analysis and descriptive statistics with SPSS, and structural equation modeling to Mplus analyses. Its displayed health diet attitude more good is health diet behavior intent more high; health diet of subjective specification by give of pressure more more, is health diet behavior intent more high; perception disease threat more high is health diet behavior intent more high; diet of action clues more more is health diet behavior attitude more good; action clues more more subjective specification of degree also more high; health diet of action clues more more is perception disease threat also more high; consciously obstacles more high is health diet behavior intent more low; consciously action interests more high, Higher intentions of a healthy diet. This theory applies to silver-haired ethnic group rational behavior theory and study of health belief model in healthy eating behaviors.
Chen, Ko-Ling, and 陳科伶. "Removal Behavior of Mobile App based on the Theory of Reasoned Action." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/4ca6wh.
Full text國立彰化師範大學
資訊管理學系
106
Mobile devices become more and more popular, Alibaba which is a quite substantial business, drives the growth of the Internet, and e-Commerce also gets a significant growth. All these factors make "Responsive Web Design" and "Web Application" become a trend. The most important thing is these technology can accelerate App developing, and solve problems of systems or post news immediately. Therefore, except attracting user to install Apps and upgrating user's intention of use, we should avoid the havior of remove the Apps in practice. And then continuing to notice the important information, or upgrate the version to improve the experience of use to enhance user's attachment. This is also an interesting issue. Based on Theory of Reasoned Action, I add factors include Perceived Risk, Perceived Usefulness, Perceived Ease of Use, Compatibility in this scale, to analysis the relationship of impacting on Removal Intention and Removal Behavior. Besides concerning the behavior of user, also expecting to be beneficial to personal job. we can grasp the reason of removal apps, that makes us to avoid to make mistake and improving our capability and experience.
CHUANG, KUO-HUA, and 莊國華. "Exploring Knowledge Sharing Behavior with Theory of Reasoned Action- Exploring Knowledge Sharing Behavior with Theory of Reasoned- A Case of Taiwan High Tech Industry." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/48948252448722128721.
Full text樹德科技大學
資訊管理研究所
97
Knowledge sharing makes the great benefit with industry competing value and profit. In recent years, management scholar promote the dynamic management was focus on cooperating the business management for the organization. The degree of organizational identification to the employee and human resource management were also impact on intention to knowledge sharing. This study examined the relationship among knowledge sharing behavior and each factors with theory of reasoned action (TRA). With different perspective, economy, society and psychology to explore the intrinsic and extrinsic factors influence knowledge sharing. This research regards member of IT industry as the research object, and adopts the method of questionnaire survey. 580 surveys were sent among 13 organizations, with 465 responses returned, 80.1 percent response rate. With the analysis of full structural equation model, some empirical evidence were get. First, there was a positive effected with attitude and intension; Second, there was a positive effected with subjective norm and intension; Third, there was a positive effected with subjective norm and attitude; Forth, there was a positive effected with intension and behavior; Fifth, there was a negative effected anticipated extrinsic rewards and attitude; Sixth, there was a positive effected with anticipated reciprocal relationships and attitude; Finally, there was a positive effected with organizational identification and behavior. The six hypotheses were support and one was rejected. With confirmatory factor analysis, our research model has good fit and shows the theory of reasoned action was totally supported. The findings will be useful to the academic and business.
Sui, Yu-Le, and 隋育樂. "A Study of Occupational safety and health compliance of Theory of Reasoned Action." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/8579d7.
Full text健行科技大學
資訊管理系碩士班
104
The purpose of this study is to explore the operation personnel behavior of occupational safety and health compliance. Mainly based on the theory of Reasoned Action (TRA) to study explore of hazard identification, risk assessment, safety culture, behavioral attitude, subjective norm, behavioral intention and behavioral the behavioral influence on compliance from operation safety. . Hazard identification, risk assessment and control is a critical element of an occupational health and safety of occupational safety and health management system. The purpose of hazard identification and risk assessment is to recognize hazard source and control risk. Safety culture is important part of organization culture. Proactive safety culture can effectively reduce work related injuries of organizations. The study occupational safety and health compliance, and Issued 300 questionnaires, collected 285 pieces as the valid questionnaire, the questionnaire recovery rate 95%. Significant positive influence from hazard identification, risk assessment and Safety culture has occurred to affect behavioral attitude of influence on compliance from operation safety. Significant positive influence from behavioral attitude and subjective norm has occurred to affect behavioral intention of influence on compliance from operation safety. Finally, behavioral intention significantly positive influence behavioral. Here are the summary for those analysis results: 1. A Significant positive influence from hazard identification, risk assessment and Safety culture has occurred to affect behavioral attitude of influence compliance from operation safety. 2. An insignificant positive influence from safely culture has shown on affect subjective norm compliance from operation safety. 3. A Significant positive influence from behavioral attitude and subjective norm has occurred to affect behavioral intention of influence compliance from operation safety. 4. A Significant positive influence from behavioral intention has occurred to affect behavior intention of influence compliance from operation safety.
YANG, SHU-TING, and 楊舒婷. "A Study of the Theory of Reasoned Action on LINE Stickers Purchase Intention." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/01964151893305219576.
Full text朝陽科技大學
休閒事業管理系
104
This study investigated the Line Creators’ Stickers consumer’s among in Perceived Value, Attitude, Subjective Norms, Purchase Intent relationship. Object of study is the consumers who purchased creators’ stickers. This study employed snowball sampling through the website MySurvey, Facebook, and Line. A total of 400 questionnaires were distributed, excluding 25 copies of respondents fill in missing and too regularity invalid questionnaires, the effective rate of 93.75%. Statistical method includes Confirmatory Factor Analysis, Descriptive Statistics, Independent-Sample T-Test, One-way ANOVA, and PLS-SEM to test the hypothesis. The results and conclusions are as follows: (1) The Line Creators’ Stickers Consumers are mainly dominated by women; 21-30 years of age, education level focused on university, the majority of occupational groups for students, using Line time more than three years, frequency of use per day, and over the last six months to purchase how many Line Creators’ Stickers are 2-3 as much. (2) The Line Creators’ Stickers Consumers Perceived Value in “Gender”, “Age”, and “How many purchase in the Line creators’ stickers within six months” are having significant differences. (3) The Line Creators’ Stickers Consumers Attitude only in “Age”, and “How many purchase in the Line creators’ stickers within six months” have reached significant differences.(4) The Line Creators’ Stickers Consumers Subjective Norms in “How many purchase in the Line creators’ stickers within six months” have reached significant differences. (5) The Line Creators’ Stickers Consumers Purchase Intent in “Age”, and “How many purchase in the Line creators’ stickers within six months” have reached significant differences. (6) Perceived Value will positively affect Attitude and Purchase Intent. Attitude will positively affect Purchase Intent. Subjective Norms will positively affect the Purchase Intent. Keyword: Perceived Value, Attitude, Subjective Norms, PLS-SEM
Hsing, Ya-Lan, and 邢雅嵐. "A STUDY OF THE STUDENT’S KNOWLEDGE-SHARING BEHAVIOR THROUGH THEORY OF REASONED ACTION." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/98487679825227345090.
Full text大同大學
資訊經營學系(所)
100
In recent years, the prevalence of the Internet is increasingly high, making the learning is no longer just limited to schools, roughly a desktop computer through a network of communications, small portable cell phone makes teaching to break the traditional mode, from the geographical and time space constaints become ubiquitous. Information is the reason why convenience, the origin of human knowledge sharing behavior, knowledge sharing and knowledge management is the most important factors of success or failure, or how to share knowledge of the teaching class, play to the maximum effect is a very important issue. This study through the intention of the study of human behavior the most widely accepted rational behavior theory, to the actual test in reality, sharing behavior, and related literature to obtain the relevant factors that affect knowledge sharing behavior of the environment – Tatung university’s student the object of the questionnaire, the students of the University information Management Department, trying tounderstand whether these factors is the real impact of knowledge sharing behavior of users on the network, issued a total of 173 questionnaires, 152 valid questionnaires were, and then through the SPSS 15.0 and AMOS 6.0software tools for analysis of these factors, that the organizational culture and personality education for students willing to share knowledge have a significant effect, so the teacher in the teaching process through incentives or group activities to enhance students' willingness to share, enhance the effectiveness of teaching outside school hours.
Hsu, Chun-yu, and 許鈞禹. "A Study of Purchase Intention to Group - Buying in Theory of Reasoned Action." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/26237042539801939354.
Full text東吳大學
企業管理學系
100
The Groupon has been a trend in recent two years in Internet. Compared with traditional group-buying, Groupon platform can provide the cheaper price (about 50% off), and a variety of goods to consumers. However, most stores which utilize Groupon as a tool of promotion are established in recent years and don’t have high awareness among consumers. Because of low awareness and safety of these stores, consumers have to take more risks in consuming process, especially when the conflicts continue to happen (ex: the event of Valentine’s Days in Hong Kong and the event of the new year’s dishes in Japan). Although the dispute still happens between the consumers and sellers, the consumers' passion for shopping in the Groupon platform will never diminish. We can also see that a lot of people purchase products in Groupon platform. This condition is an important point in our study, and we would like to why consumers want to buy products in high risky consuming environment such as Groupon platform. The purpose of this study is to explore whether the variables of behavioral attitudes and social norms will influence consumer’s purchased intention. According to Shimp & Kavas’s research(1984), the theory of planned behavior is the main research structure in our study. In addition, we also take Price Consciousness, Utilitarian Value, Hedonic Value, Perceived Risk, Perceived Trust, Perceived Population, and Conformity Intention in our study, representing the attitudes toward trying and the expectation of success. The results shows that when consumers are sensitive to the prices of products, the lower price will increase consumers' trust in the Groupon platform. Consumers with high conformity intention will also positively influence consumers' trust in the Groupon platform. In addition, the perceived population positively influence consumers' trust in the Groupon platform. Finally, consumers' perceived risks and hemdonic value will positively influence the behavioral attitudes of consumers.
Huang, Yen-Ling, and 黃彥綾. "Exploring revisiting intention in Tourism Factory based on The Theory of Reasoned Action." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/89531436807827841971.
Full text國立體育大學
休閒產業經營學系碩士班
101
At the early stage of development, tourism factories were the solution to the problems of idle factories and diversifying human resources which were caused by global economic issues. Up to recent years, these factories have become unique combinations of the historic manufacturing industry and localized culture features. Nowadays, firms are searching for means to increase their profits while promoting the awareness of tourism factories. For this reason, this paper focuses on the analysis of consumers’ revisit intentions. The purpose of this paper is to analyze the influence of subjective norms and flow experience on revisit intentions and the moderating effects of the subjective norms and flow experience on consumers’ revisit intentions. The research objects of this paper are the consumers that, for the past six months, have visited the “Foodstuff” series of the tourism factories in Taiwan. By conducting questionnaires on twenty-two tourism factories in northern, central and southern Taiwan, this paper analyzes how consumers’ subjective norms and the flow experience affect revisit intentions and how consumers’ level of involvement during the visit affect their revisit intentions. The analysis shows that, when the level of flow experience becomes more desirable, the consumers’ revisit intentions to the tourism factories increase. Subjective norm - informational, flow experience, enough to directly enhance consumer`s revisit intentions. As consumers higher degree of involvement in tourism factory, they will be more willing to enhance any informational influences to revisit intentions by the subjective norms, and they will be more willing to enhance influences to revisit intentions by flow experience. However, the direct impacts of subjective norms on revisit intentions are not significant. As a result, businesses can improve consumers’ flow experiences not only to increase their revisit intentions but also to stimulate their involvement and willingness of absorbing any information presented.
Lin, Shan yu, and 林珊宇. "After-school Programs and Student Retention:A Joint Perspective of Theory of Reasoned Action and Expectation Confirmation Theory." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/82y6sn.
Full text國立臺中教育大學
事業經營碩士學位學程
103
Single-family popularity, the rise of dual-earner families, raise the general level of education and other social structural changes, Taiwan's low birth rate the impact of the industry began to ferment from preschool, elementary and junior cram for the future market is bound to impact. The study past tutoring career scholars to explore the education sector, the majority of the content and teaching strategies and student learning outcomes related, but rarely for cram schools for parents to discuss the needs and expectations. This, this study is to explore the needs of parents cram what expectations, and their parents to try to understand the selection of indicators and the continued willingness classes.The research subjects selected by the Taichung school students to participate in after-school parents pay tuition based, purposive sampling criteria: (a) for the Taichung school parents (2) Students participate in after-school tutoring paying parent questionnaires 120 , in the hope of this study conclusions and perspectives that can contribute to the management practices cram schools.The results showed that attitudes, subjective norms, behavioral intentions, behavior recognition, perceived performance, satisfaction, willingness to keep classes were highly significant impact. Finally, this research study results and findings and make recommendations to management implications, expected to provide supplementary education industry and parents as a reference.
Chen, Shih-Yi, and 陳詩宜. "Study of the Repurchase Intention to Organic Food based on Theory of Reasoned Action." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/25000968528775708685.
Full text亞洲大學
國際企業學系碩士在職專班
103
With the gradual improved life quality, consumers pay more attention on daily food, especially after the splash news concerned with the dishonest merchandise on the market. Natural, organic food has been popular these recent years due to the fact that organic food does less harm to the nature environment. Based on Theory of Reasoned Action, this research focuses on the repurchase intention to organic food of the consumers. This thesis uses questionnaires to examine consumers’ purchase experience on organic food. The statistical techniques adopt descriptive statistical analysis, factor analysis, reliability analysis, and structural equation modeling (SEM). This research achieves five results. First of all, consumers’ purchase attitude is enhanced by perceived price. Second, consumers’ perceived value is enhanced by their purchase attitude. Furthermore, Consumers’ purchase attitude enhances their purchase intention. Fourth,subjective norms enhances consumers’ purchase intention. Last, the purchase intention enhances consumers’ repurchase intention. Above all, the effect based on the intention of purchasing organic food positively influences the intention of repurchasing organic food.
LI, BI-XIA, and 李碧霞. "study on mother''s infant-feeding intentions and behavioretesting the theory of reasoned action." Thesis, 1992. http://ndltd.ncl.edu.tw/handle/11860386070186711500.
Full textTai, Hsiang-wen, and 戴湘雯. "A Study of Applying the Reasoned Action Theory to Explore Investors Choose Retirement Planning." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/56316433756905693838.
Full text國立東華大學
企業管理學系
101
Retirement pension became a hot topic nowadays. Subject to the WHO (World Health Organization), senile country is defined that more than 7% of country population with age over 65 years old. Taiwan has reached this criterion in 2005 as being one of senile countries. The Department of Manpower Planning of the Council for Economic Planning and Development of Executive Yuan estimated that Taiwan’s ageing index will be close to 100% in 2015 due to declining fertility and rapid ageing population in recent years. Furthermore, the older population was forecasted to gradually surpass childhood population, and the population ageing index will reach 441.8% in 2060, which implied older population will be four times of juvenile population (Hou Xiuwen, 2012). This study is based on the Theory of Reasoned Action with purposive sampling, and got total of 334 valid questionnaires which investigated relationships among risk perception, financial attitude, subjective norm, behavior intention and investment actual behavior of investors. As the advanced age tendency, the longevity is worth to take into assessment to see if it will be positively influence by the behavioral intention and financial behavior, this study hereby took the risk of longevity as an interfered variable into evaluation. The empirical results show that financial behavior will be positively influenced by financing attitude, subjective norm and intention of financial behavior. In contrast, the longevity and high involvement will be not positively affected by financial behavior.
Watters, Andrew E. "Reasoned/intuitive action :: an individual difference moderator of the attitude-behavior relationship in the 1988 U.S. presidential election." 1989. https://scholarworks.umass.edu/theses/2152.
Full textHsu, Shih-Feng, and 許世豐. "The Study of Knowledge Sharing Behavior in Organization - A Comparision between Game Theory and Theory of Reasoned Action." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/16237853786833184056.
Full text國立中興大學
電子商務研究所
96
The purpose of this thesis is to make use of the knowledge sharing model and apply game concept into the model to clarify if employees would analyze the situation in the process of making knowledge sharing decision. Knowledge sharing model in this paper is based on the concept of Theory of Reasoned Action and Game Theory. Two models proposed in this research: Model A: Knowledge sharing process is constructed by the personal psychological feeling. Model B: Knowledge sharing process not only constructed by the personal psychological feeling but also take others’ decision into consideration. Through comparing two knowledge-sharing models’ predictable performance, the author can clarify the process of knowledge sharing. This thesis also adopts an empirical study from three high-tech companies in Taiwan. The results show that different company has different suitable model. In average, the model with game concept has lower predictive accuracy than the original model without game concept. The author provides practical implications for manager in making effective policy and also suggests future studies in areas of measurement improvement.
McCutcheon, Valdiene. "Intention to drink following treatment for alcoholism : a test of the theory of reasoned action." 1991. http://hdl.handle.net/1993/18290.
Full textGAO, SONG-JING, and 高松景. "A study of AIDS and other STDs education : the applicablity of theory of reasoned action." Thesis, 1993. http://ndltd.ncl.edu.tw/handle/03780407709264282750.
Full textAlryalat, M. A. A., Nripendra P. Rana, and Y. K. Dwivedi. "Citizen's adoption of an e-government system: Validating the extended theory of reasoned action (TRA)." 2015. http://hdl.handle.net/10454/18112.
Full textThe study explores the adoption of an electronic government (e-government) system called online PAN card registration system (OPCRS) in context of India. The study validates the extended theory of reasoned action (TRA) to understand the impact of some of its factors on the citizen's intention to adopt this system. The proposed research model is extended with the variables including perceived usefulness, perceived trust, and self-efficacy as antecedents of attitude and subjective norm, which are the core constructs of the TRA. The eight hypotheses were formulated between six constructs of the proposed extended TRA. The proposed research model is validated using the usable sample of data gathered from 377 respondents. The data was analysed using AMOS 22.0. The empirical findings of the proposed research model indicated the significant relationships of all proposed hypotheses. The study also provides its limitations, future research directions, and implications for theory and practice toward the end.
McEachan, R., N. Taylor, R. Harrison, R. Lawton, Peter H. Gardner, and M. Conner. "Meta-Analysis of the Reasoned Action Approach (RAA) to Understanding Health Behaviors." 2016. http://hdl.handle.net/10454/17681.
Full textBackground: Reasoned action approach (RAA) includes subcomponents of attitude (experiential/instrumental), perceived norm (injunctive/descriptive), and perceived behavioral control (capacity/autonomy) to predict intention and behavior. Purpose: To provide a meta-analysis of the RAA for health behaviors focusing on comparing the pairs of RAA subcomponents and differences between health protection and health-risk behaviors. Methods: The present research reports a meta-analysis of correlational tests of RAA subcomponents, examination of moderators, and combined effects of subcomponents on intention and behavior. Regressions were used to predict intention and behavior based on data from studies measuring all variables. Results: Capacity and experiential attitude had large, and other constructs had small-medium-sized correlations with intention; all constructs except autonomy were significant independent predictors of intention in regressions. Intention, capacity, and experiential attitude had medium-large, and other constructs had small-medium-sized correlations with behavior; intention, capacity, experiential attitude, and descriptive norm were significant independent predictors of behavior in regressions. Conclusions: The RAA subcomponents have utility in predicting and understanding health behaviors.