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Briliana, Vita, and Keni. "Memprediksi Niat Wisatawan Memilih Street Food Menggunakan Theory of Reasoned Action." Jurnal Manajemen Bisnis dan Kewirausahaan 6, no. 6 (November 29, 2022): 685–90. http://dx.doi.org/10.24912/jmbk.v6i6.20778.
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The importance of the role of culinary street food is now growing, by reviewing the attractiveness of street vendors to tourists and their untapped potential. This study aims to test the application of the Theory of Reasoned Action (TRA) in predicting the intention to choose street food among tourists in Bali. A structured questionnaire was used to obtain responses from 300 tourists using a purposive sampling technique with the PLS statistical method. The results prove that TRA is a valid model for predicting the intention to choose street food. Attitude, subjective norm, and perceived behavioral control were found to have a positive effect on the intention to choose street food. Compared to other variables, subjective norms have the most influence on the intention to choose street food. Pentingnya peran makanan kuliner street food kini semakin berkembang, dengan mengulas daya tarik pedagang kaki lima bagi wisatawan dan potensi yang belum tergali. Penelitian ini bertujuan menguji penerapan Theory of Reasoned Action (TRA) dalam memprediksi niat untuk memilih jajanan pinggir jalan (street food) di kalangan wisatawan di Bali. Kuesioner terstruktur digunakan untuk memperoleh tanggapan dari 300 wisatawan dengan menggunakan teknik purposive sampling dengan metode statistik PLS. Hasil membuktikan TRA merupakan model valid untuk prediksi niat memilih jajanan pinggir jalan. Attitude, subjective norm, dan perceived behavioral control ditemukan berpengaruh positif dengan intention to choose street food. Dibandingkan variabel lain, subjective norm paling berpengaruh terhadap intention to choose street food.
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Asvinigita, Luh Rai Maduretno, Putu Saroyini Piartrini, Ni Wayan Sri Suprapti, and I. Gusti Ngurah Jaya Agung Widagda K. "Application of Theory of Reasoned Action (TRA) to Explain Continued Intention to Adopt (CIA) MHealth Services." Webology 19, no. 1 (January 20, 2022): 4952–66. http://dx.doi.org/10.14704/web/v19i1/web19332.
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MHealth is a digital healthcare technology with big data adoption. Identification of the factors that encourage consumers CIA mHealth application needs to be considered. The study aimed to describe influence of service quality perception (SQP), perceived vulnerability (PV), TRA toward CIA mHealth. Sampling was done online using an e-questionnaire and analyzed with PLS (partial Least Square) using SEM. A total of 429 respondents were involved, and 170 of them were met the inclusion criteria. The existent result implies that SQP and attitude significantly affect CIA. Meanwhile, PV and subjective norm (SN) not significantly influence the CIA. Effects of attitudes were able to partially mediate SQP and CIA. On the other hand, attitude cannot mediate perceived vulnerability and CIA. Empirical substation was expected to provide future analysis about CIA. Furthermore, improvements of service quality would induce the frequent use of mHealth application.
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Mahyarni, Mahyarni. "THEORY OF REASONED ACTION DAN THEORY OF PLANNED BEHAVIOR (Sebuah Kajian Historis tentang Perilaku)." Jurnal EL-RIYASAH 4, no. 1 (December 23, 2013): 13. http://dx.doi.org/10.24014/jel.v4i1.17.
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Theory of Reasoned Action (TRA) dan Theory of Planned Behavior (TPB) dari Ajzen dan Fishbein masih relatif baru, dan kurang banyak digunakan dan kurang banyak dikenal. Namun pada saat sekarang teori ini banyak digunakan oleh peneliti pada berbagai bidang disiplin ilmu antara lain, manajemen sumber daya manusia, marketing dan penelitian sosial lainnya. Theory Of Reasoned Action dan Theory of Planned Behavior merupakan suatu teori yang menjelaskan tentang perilaku manusia. Teori ini disusun menggunakan asumsi dasar bahwa manusia berperilaku dengan cara yang sadar dan mempertimbangkan segala informasi yang tersedia.
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Ng, Keith Yong Ngee. "The moderating role of trust and the theory of reasoned action." Journal of Knowledge Management 24, no. 6 (June 10, 2020): 1221–40. http://dx.doi.org/10.1108/jkm-01-2020-0071.
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Purpose This paper aims to examine the role of trust in colleagues and its relationships with the factors of the theory of reasoned action (TRA). Specifically, this study examines the relationships among perceived social pressure about knowledge sharing, attitude toward knowledge sharing, behavioural intent to share knowledge, trust in colleagues and knowledge-sharing behaviour. Design/methodology/approach The methodology adopted was a questionnaire survey of employees working in 34 member institutions of the Singapore Association for Private Education (SAPE). These institutions form the entire member list of the SAPE as of 2020. A total of 297 employees completed a self-administered and anonymous survey using a cross-sectional design. Multiple linear regression was used to test the conceptual framework. Findings On the mediation effects, full mediation was found to affect attitude toward knowledge sharing on knowledge-sharing behaviour, and partial mediation was found to affect perceived social pressure on knowledge-sharing behaviour. On the moderation effects, trust in colleagues moderates both perceived social pressure and knowledge-sharing behaviour and attitude toward knowledge sharing and knowledge-sharing behaviour positively. Specifically, as the level of trust in colleagues increases, the impact of direct relationships also increases. Research limitations/implications Data for the current study were obtained at a single point in time and self-reported. The findings may be biased because of common method variance. Furthermore, this study was conducted in a specific industry in Singapore, i.e. the private education institutions, which limits the generalisability of the research. Practical implications The results of this study indicate that managers need to encourage a higher level of trust between employees. Policies and processes could be enacted to promote building quality and trusting relationships between employees. Originality/value This study contributes to knowledge-sharing behaviour by integrating the role of trust with the TRA. This study extends the conceptual model of the TRA by providing a new theoretical perspective that takes into account the position of trust in knowledge sharing.
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Tavousi, Mahmoud, Ali Montazeri, Alireza Hidarnia, Ebrahim Hajizadeh, Farhad Taremian, and Aliasghar Haerimehrizi. "Substance use avoidance among Iranian male adolescents: a comparison of three versions of the theory of reasoned action." International Journal of Adolescent Medicine and Health 27, no. 3 (August 1, 2015): 329–34. http://dx.doi.org/10.1515/ijamh-2014-0034.
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Abstract The theory of reasoned action (TRA) is one of the most common models in predicting health-related behaviors and is used more often in health education studies. This study aimed to add two control constructs (perceived behavioral control – PBC and self-efficacy – SE) to the TRA and compare them using the structural equation modeling (SEM) for substance use avoidance among Iranian male adolescents in order to find out which model was a better fit in predicting the intention. This was a cross-sectional study carried out in Tehran, Iran. Data were collected from a random sample of high school male students (15–19 years of age) using a questionnaire containing items related to the TRA plus items reflecting two additional constructs (SE and PBC). In all, 433 students completed the questionnaires. The results obtained from SEM indicated a better fit to the data for the TRA with SE compared to the TPB (TRA with PBC) and TRA (χ2/df=2.55, RMSEA=0.072, CFI=0.96, NFI=0.94, NNFI=0.95, SRMR=0.058). Comparing SE and PBC, the results showed that self-efficacy was a better control construct in improving the TRA and predicting substance use avoidance intention (41%). The TRA with SE had a better model fit than TPB and the original version of the TRA.
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Romano, John L., and Jason D. Netland. "The Application of the Theory of Reasoned Action and Planned Behavior to Prevention Science in Counseling Psychology." Counseling Psychologist 36, no. 5 (July 2008): 777–806. http://dx.doi.org/10.1177/0011000007301670.
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The theory of reasoned action and planned behavior (TRA/PB) is a model of behavior change that has been extensively studied in the health sciences but has had limited exposure in the counseling psychology literature. The model offers counseling psychologists a framework to conceptualize prevention research and practice. The model is important to consider since the training of counseling psychologists is heavily dominated by theories of psychotherapy that emphasize remediation rather than prevention. This article discusses a brief history and explanation of TRA/PB along with relevant research, limitations, and multicultural considerations. Elicitation research, an important component of the model, receives emphasis because it solicits population-specific cognitions and social influences relevant to targeted behaviors, thus strengthening prevention interventions. An example demonstrates how TRA/PB can be used as a theoretical framework to support prevention research. Recommendations for prevention training of counseling psychologists are presented.
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Ul-Haque, Mobin, Sarwar M. Azhar, and Manqoosh Ur-Rehman. "Incorporating emotions as antecedents and mediators in Theory of Reasoned Action (TRA) model." Business Review 9, no. 2 (July 1, 2014): 40–47. http://dx.doi.org/10.54784/1990-6587.1270.
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Liu, Yu, Sigal Segev, and Maria Elena Villar. "Comparing two mechanisms for green consumption: cognitive-affect behavior vs theory of reasoned action." Journal of Consumer Marketing 34, no. 5 (August 14, 2017): 442–54. http://dx.doi.org/10.1108/jcm-01-2016-1688.
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Purpose The purpose of this paper is to compare the effectiveness of the cognitive-affect behavior (CAB) model and the theory of reasoned action (TRA) model as well as their extended forms (with product knowledge) in predicting everyday green consumption among non-Hispanic White and Hispanic consumers. Design/methodology/approach Survey data from a convenience sample of 249 non-Hispanic Whites and 425 Hispanic adults were used to test the two models through structural equation modeling analyses. Findings While all tested models explained green consumption in both samples adequately, the basic TRA and the TPB (extended TRA) models were superior to the basic and extended CAB models. Including product knowledge further enhanced the predictive power of the two basic models. Research limitations/implications Self-reported surveys are subject to social desirability bias in the reporting of intentions and actual purchases of green products. Future research may attempt to collect data on actual green purchases. The selection of a general consumption context is limited in distinguishing between high- and low-involvement products. Future research should test the relative effectiveness of these models among specific green products with different levels of involvement. Practical implications Marketing and strategic communication programs should focus on increasing consumers’ positive attitudes about purchasing green products and promote green purchase intentions using intention-generating promotional tactics. This paper also stresses the need to increase consumers’ concrete knowledge about green products to drive actual purchase behavior. Social implications This paper can help communicators to further promote green consumption for routinely purchased consumer goods, which will ultimately enhance a healthier and more sustainable environment. Originality/value This paper extends the literature about green consumption, providing insights about the relative effectiveness of two widely accepted consumer behavior models. It implies that some models excel over others in terms of their explanatory power across consumer populations regardless of socio-demographic differences. It also stresses the importance of specifying explicitly behavioral control variables in green consumption research and provides a viable basis for the development of strategic marketing.
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Magdalena, Maria, Eko Sediyono, and Marwata Marwata. "Analisis Penerimaan Teknologi E-retribusi Pasar dengan Pendekatan Theory of Reasoned Action." JURNAL SISTEM INFORMASI BISNIS 8, no. 2 (October 23, 2018): 174. http://dx.doi.org/10.21456/vol8iss2pp174-180.
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The Trade Service The Salatiga City Government applies non-cash market retribution (market e-retribution) in improving the quality of services that are transparent and accountable in traditional markets. Given that there has been no research discussing the acceptance of market e-retribution technology, this issue can be an interesting topic to study. Theory of Reasoned Action (TRA) is used as a conceptual model in this study with the aim of investigating the factors that influence the acceptance of market e-retribution technology in traditional market traders in the city of Salatiga. The results of this study indicate that perceptions of usefulness, perception of self-efficacy and subjective norms have a positive effect, but are not statistically significant, while perceptions of compatibility and attitude have a positive and statistically significant effect
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Magdalena, Maria, Eko Sediyono, and Marwata Marwata. "Analisis Penerimaan Teknologi E-retribusi Pasar dengan Pendekatan Theory of Reasoned Action." JURNAL SISTEM INFORMASI BISNIS 8, no. 2 (October 23, 2018): 60. http://dx.doi.org/10.21456/vol8iss2pp60-66.
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The Trade Service The Salatiga City Government applies non-cash market retribution (market e-retribution) in improving the quality of services that are transparent and accountable in traditional markets. Given that there has been no research discussing the acceptance of market e-retribution technology, this issue can be an interesting topic to study. Theory of Reasoned Action (TRA) is used as a conceptual model in this study with the aim of investigating the factors that influence the acceptance of market e-retribution technology in traditional market traders in the city of Salatiga. The results of this study indicate that perceptions of usefulness, perception of self-efficacy and subjective norms have a positive effect, but are not statistically significant, while perceptions of compatibility and attitude have a positive and statistically significant effect
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Wibowo, Hermansyah Andi, and Nurul Indarti. "Blue-Collar Workers Entrepreneurial Intentions and The Extended Theory of Reasoned Action: Incorporating SEM and Person-Item Map Analysis." Journal of Indonesian Economy and Business 35, no. 3 (September 16, 2020): 204. http://dx.doi.org/10.22146/jieb.52046.
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Introduction/Main Objectives: Blue-collar workers face major threats related to the development and application of Industry 4.0. Unfortunately, research on how they deal with this situation is scarce in the behavioral science literature. In this study, we attempt to fill this gap by emphasizing a methodological aspect of combining structural equation modeling (SEM) and person-item map analysis to the extended model of the theory of reasoned action. Novelty and Methods: We offer the notion of combining SEM and Rasch model analysis to explain the extended of theory of reasoned action. The respondents were blue-collar workers from Indonesia who have not yet started a business. Finding/Results: In line with our goal of applying intersubjective certification to the extended theory of reasoned action (TRA) model in the context of blue-collar workers, our results suggest that religiosity affects entrepreneurial intentions, both directly and indirectly, through attitude. The subjective norms have also been shown to influence the intention of blue-collar workers to become entrepreneurs. The extended TRA model has been proven empirically to have good predictive power, with a total effect of 83%. Conclusion: Regarding the sample issue, the person-item map is excellent for explaining our SEM-based findings. The idea of combining the Rasch model property, which is a persons-items map, requires more empirical support to promote its ability to illuminate SEM-based research explanations.
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Hausenblas, Heather A., Albert V. Carron, and Diane E. Mack. "Application of the Theories of Reasoned Action and Planned Behavior to Exercise Behavior: A Meta-Analysis." Journal of Sport and Exercise Psychology 19, no. 1 (March 1997): 36–51. http://dx.doi.org/10.1123/jsep.19.1.36.
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The primary purpose of this study was to use meta-analysis to statistically examine the utility of the theory of reasoned action (TRA) and the theory of planned behavior (TPB) for the explanation and prediction of exercise behavior. The results showed that the effect size for the relationships (a) between intention and exercise behavior, attitude and intention, attitude and exercise behavior, perceived behavioral control and intention, and perceived behavioral control and exercise behavior was large; (b) between subjective norm and intention was moderate; and (c) between subjective norm and exercise behavior was zero-order. The results also supported the conclusions that (a) TPB is superior to TRA in accounting for exercise behavior, (b) there is no differences in the ability to predict exercise behavior from proximal and distal measures of intention, and (c) expectation is a better predictor of exercise behavior than intention.
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Coleman, Linda Jane, Nisreen Bahnan, Mayuresh Kelkar, and Nicole Curry. "Walking The Walk: How The Theory Of Reasoned Action Explains Adult And Student Intentions To Go Green." Journal of Applied Business Research (JABR) 27, no. 3 (April 13, 2011): 107. http://dx.doi.org/10.19030/jabr.v27i3.4217.
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<span>This research paper applies the Theory of Reasoned Action (TRA) to the growing trend of consumers going green. The study includes a survey informed by the TRA to show how attitudes and beliefs influence intention and behavior. The survey was administered to two samples consisting of 202 adult non-student participants and 302 undergraduate business students in the northeastern United States. The findings indicate differences in green and non-green consumer behavior between the student and adult respondents. The findings support the hypothesis that green consumption intentions affect actual green consumption behavior. The findings show how nuances occur between measures of attitudes, subjective norms, and intention. The article concludes with insights for planning effective policy and firm-level marketing strategies to encourage consumer-green thinking, feeling, and acting.</span>
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Lin, Chih-Wei, Tso-Yen Mao, Ya-Chiu Huang, Wei Yeng Sia, and Chin-Cheng Yang. "Exploring the Adoption of Nike+ Run Club App: An Application of the Theory of Reasoned Action." Mathematical Problems in Engineering 2020 (June 23, 2020): 1–7. http://dx.doi.org/10.1155/2020/8568629.
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The purpose of this study was to explore the influencing factors of users using Nike + Run Club App by Theory of Reasoned Action (TRA) as the theoretical basis and add the perceived playfulness into the research framework. This study took the users of the Nike + Run Club App as the research subject and distributed 360 questionnaires by snowballing sampling, a total of 351 valid questionnaires. All data were analyzed by descriptive statistics, confirmatory factor analysis, and structural equation models. Overall, the results reveal that extending TRA could be a well-explained users’ behavior in the mobile application. The study found that the less the efforts spent in learning, the more positive the influence on attitude, thus affecting users’ behavior. Therefore, this study proposed the following suggestions: People are pursuing a clearer and simple interactive function, a simplistic design; or adding instructions next to the new features will make the Nike + Run Club App more perfect. Emphasize the user’s entertainment needs, develop interesting tasks, or games to make users feel interesting, and then be willing to continue to use the Nike + Run Club App.
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Mady, Tarek. "What makes up intentions to purchase the pioneer? A theory of reasoned action approach in India and the USA." International Journal of Emerging Markets 13, no. 5 (November 29, 2018): 734–57. http://dx.doi.org/10.1108/ijoem-01-2017-0007.
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Purpose The purpose of this paper is to extend the research paradigm focusing on behaviorally-based first-mover advantages (FMA) by applying the widely-accepted Theory of Reasoned Action (TRA) and offers insights into differences between a mature market (USA) and an emerging market (EM) (India) regarding how intentions to purchase the pioneer are formed. Design/methodology/approach Utilizing samples of 208 USA and 194 Indian consumers, hypotheses examining the underlying beliefs, attitudes, social norms and purchasing intentions regarding pioneer brands are developed and tested using structural equation modeling. Findings Insights from the study suggest the TRA provides a means for assessing behaviorally-based FMAs across cultures, even as manifestations of purchase intentions differ significantly. According to the TRA and findings of this study, intentions are a function of overall attitudes and social norms. In the USA, individual attitudes were found to play a more significant role than social norms in formulating purchase intention. In India, social norms played a more dominant role in intention formation. Originality/value The study represents one of the first empirical attempts to shed light on the extent of behaviorally-based FMAs in an EM and how manifestations of intention to purchase the pioneer differ from mature markets. The study expands the behavioral paradigm of analysis to include one of the most sought-after EMs today (India) and provides one of the first empirical studies to utilize the TRA in addressing behaviorally-based FMAs.
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Chen, Chih-Ping, Yanbin Tu, and Y. Alex Tung. "A Study of Opinion Leaders in Green Consumption in Taiwan Using the Theory of Reasoned Action (TRA)." International Journal of Sustainable Economies Management 9, no. 3 (July 2020): 33–50. http://dx.doi.org/10.4018/ijsem.2020070103.
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Environmental and health concerns have prompted consumers to more carefully plan their food consumption. This can be evidenced by the increasing number of organic grocery stores in the past two decades. To date, consumer awareness in Western countries about environmentally friendly and healthy products is considerably high. However, in emerging economies, the concept of green/organic products and healthy lifestyles is still at early stages. Prior studies show that opinion leadership in many markets is the single strongest factor leading to the final purchase decision. In this research, the authors propose a conceptual framework using the well-known theory of reasoned action (TRA) to study consumers' green consumption attitude and behavior in Taiwan. The findings reveal that opinion leaders (OLs) play an important role in product awareness and information diffusion of green products in emerging markets. This paper contributes to the literature by applying the TRA using opinion leaders and validating the theory in the area of green consumption. We also discuss managerial implications of our findings.
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Junaid-ur-Rehman, Siddiqui. "Evaluating the Effectiveness of Reasoned-action Theories (TRA, TPB, IBM) for Explaining Low E-commerce Adoption in a Developing Country: A Structural Equation Modelling (SEM) approach AI trends in digital humanities research." Trends in Computer Science and Information Technology 7, no. 2 (2022): 035–46. http://dx.doi.org/10.17352/tcsit.000049.
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This paper explains the process of e-commerce adoption through reasoned action theories (theory of reasoned action (TRA), theory of planned behavior (TPB), and integrated behavioral model (IBM)) in a developing country. Owing to a lack of precedent in the study settings, the study first validated empirical scales for measuring psychosocial drivers of behavior using exploratory and confirmatory factor analyses. Subsequently, the study validated the aforementioned models using structural equation modeling, and also integrated sociodemographic characteristics as precursor variables in the model with the greatest predictive power. Results depicted that while TRA and TPB explain behavior well, it is IBM that is the most effective in explaining online consumer behavior, and underlined the importance of using volitional, sociodemographic, and individual-level factors (knowledge of e-commerce and environmental constraints to use e-commerce) to explain online consumer behavior. The study has numerous implications for e-commerce vendors operating in developing countries as the validated scales and models can be used to assess individual perceptions regarding e-commerce and to design effective communication strategies, respectively.
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Surjanti, Jun, Yoyok Soesatyo Sanaji, and Setya Chendra Wibawa. "TRA (THEORY OF REASONED ACTION) MODEL OF SUSTAINABLE BEHAVIORAL INTENTIONS IN CULINARY SMEs IN SURABAYA." Proceedings on Engineering Sciences 1, no. 2 (June 1, 2019): 273–84. http://dx.doi.org/10.24874/pes01.02.024.
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Wulandari, Neni Sri, Yoga Tantular Rachman, and Mega Rachma Kurniaputri. "PUBLIC INTENTION IN BUYING CASH WAQF LINKED SUKUK: MODIFICATION OF THEORY OF REASONED ACTION (TRA)." Jurnal Ekonomi dan Bisnis Islam (Journal of Islamic Economics and Business) 8, no. 2 (December 5, 2022): 288–301. http://dx.doi.org/10.20473/jebis.v8i2.37794.
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Many people only know that waqf is only in the form of land assets, even though today, there is the latest innovation in waqf through Cash Waqf Linked Sukuk to build social infrastructure such as building hospitals. However, CWLS experiences growth every year. This study aims to analyze the public's intention to buy Cash Waqf Linked Sukuk through the Theory of Reasoned Action and also to determine the effect of religiosity on attitudes. Using the causality method, this study uses primary data through questionnaires distributed online to Indonesian Muslim residents over 18 years old who know the Cash Waqf Linked Sukuk program and understand the CWLS program. This study uses Structural Equation Modeling - Partial Least Square to analyze the data. This study found that religiosity had a positive and significant effect on attitudes. In addition, it was also found that subjective attitudes and norms have a positive and significant influence on people's intentions to buy cash waqf-linked Sukuk waqf. The implication of this research is to be the reference for regulators in conducting the study and also to give information about CWLS to the community. The discussion about Cash Waqf Linked Sukuk in Indonesia is still limited; therefore this study was conducted to enhance people's knowledge.
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Al-Jumaili, Ali Azeez, Bashar G. Alfetlawi, and Munaf H. Zalzala. "Evaluating Factors Related to the Abuse of Oral Corticosteroids among Community Pharmacy Customers: Using Theory of Reasoned Action." INNOVATIONS in pharmacy 11, no. 1 (February 28, 2020): 14. http://dx.doi.org/10.24926/iip.v11i1.2936.
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Introduction: Although it is discouraged, community pharmacy customers can obtain oral corticosteroids (OCSs) without prescriptions from some community pharmacies in Iraq. Medication abuse is defined as the use of medication for non-medical reasons.
Objectives: The study aimed to determine demographics, beliefs, and perceptions associated with the abuse of oral corticosteroids for non-illness reasons among community pharmacy customers.
Methods: This cross-sectional study was conducted in fall 2018 in four provinces in Iraq. Customers of 19 community pharmacies asking for OCSs for themselves without a prescription were administered a paper survey. This study used the Theory of Reasoned Action (TRA) to measure the relationship between the motivational factors and the abuse of OCSs. Logistic regression analysis was conducted to evaluate the relationships between the use of OCSs for non-illness and six TRA factors: Normative belief, behavioral belief, evaluation of the behavior, motivation to comply, subjective norms and attitude toward behavior.
Results: The study enrolled 141 participants (98 women and 43 men) taking asking for OCSs without prescription. Dexamethasone was the most commonly used OCSs (59.6%). Friends were the primary recommenders for corticosteroids abuse (28.4%). The main reasons for using OCSs were to increase appetite and gain weight (53.9 %). Approximately one-third (36.2 %) of the participants gained weight after using OCSs. The regression analysis of the TRA variables showed two factors were significantly related to the abuse of OCSs. Age had a significant inverse relationship with the abuse of OCSs and the "good appearance" belief had a significant positive association with OCS abuse.
Conclusion: Some Iraqi community pharmacy customers use non-prescribed oral corticosteroids to increase appetite and gain weight. Improve body appearance represents the dominant incentive that urges people to use OCSs without prescription. Health officials and healthcare practitioners need to promote people's awareness about the risks of misusing OCSs through education programs and advertisements in public health settings, media, and social media.
Article Type: Original Research
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Ilmi, Mainatul, Fetri Setyo Liyundira, Afria Rachmawati, Deni Juliasari, and Palupi Habsari. "Perkembangan Dan Penerapan Theory Of Acceptance Model (TAM) Di Indonesia." RELASI : JURNAL EKONOMI 16, no. 2 (July 29, 2020): 436–58. http://dx.doi.org/10.31967/relasi.v16i2.371.
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The article tellsabout model of technology acceptance. A system used by the end user necessary to test whether the system effectively and efficiently can be applied by user. Technology Acceptance Model (TAM) adopted the Theory of Reasoned Action (TRA) that is widely used to predict the acceptance and usefulness of the system information. TAM usesa comparison between the Theory of Reasoned Action (TRA) and the Theory of Planned Behavior (TPB). TAM is designed to predict the acceptance or use of information systems by usersand profit for a job. An acceptance of the theory of information systems began to be implemented in Indonesia from 2004 until today, which adopts the model proposed Davis et al in 1989. The theory was apparently accepted by the public to assess the acceptance of a system by the user based on its core construct perceived Ease of Use (PEOU) and perceived usefulness (PU). In Indonesia some researchers are implementing TAM 1989 at different locations, in various sectors as well as the time and different situations by using several different methods of analysis in each study. A significant result of variables in TAM lead this theory can be applied further in other information systems in Indonesia in addition to that already done the research for TAM is very easyto apply and be accepted by the public in a variety of sectors, namely in the public sector, business or private.
Keywords: Technology Acceptance Model (TAM), perceived Ease of Use, perceived usefulness, system information
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Nguyen, Nguyen Phuc. "Applying Theory Of Reasoned Action To Explain Inter-Firm Cooperation: Empirical Evidence From Vietnamese Enterprises." International Journal of Management & Information Systems (IJMIS) 15, no. 3 (June 16, 2011): 61. http://dx.doi.org/10.19030/ijmis.v15i3.4643.
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Inter-firm cooperation has received attention in recent years due to its benefit. However, little has been studied about the role of behavior intention and process by which affects cooperation behavior. From studying influencing factors which come from environmental and organizational sets, the paper will draw clear picture about the determinants of inter-firm cooperation. Based on research survey from Vietnamese enterprises, the results have confirmed the mediator role of cooperation intention which is the heart of theory of reasoned action (TRA) in making inter-firm cooperation. The results also revealed the effect of partners trust and government direction on this type of relationship. The interesting finding has stemmed from the role of relationship benefit and social influences on inter-firm behavior. The former and the later have impacted on inter-firm behavior in different ways.
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Rahmayanti, Putu Laksmita Dewi, I. Gusti Ngurah Jaya Agung Widagda, Ni Nyoman Kerti Yasa, I. Gusti Ayu Ketut Giantari, Martaleni Martaleni, Dwi Putra Buana Sakti, Suwitho Suwitho, and Putri Anggreni. "Integration of technology acceptance model and theory of reasoned action in pre-dicting e-wallet continuous usage intentions." International Journal of Data and Network Science 5, no. 4 (2021): 649–58. http://dx.doi.org/10.5267/j.ijdns.2021.8.002.
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The purpose of this study is to determine the factors influencing continuous usage intention of E-Wallet in Denpasar City with integrating the Technology Acceptance Model (TAM) And Theory of Reasoned Action (TRA). This study applied a structural equation model analysis with 140 samples collected from E-Wallet users in Denpasar City. The results show that all three determinants of E-Wallet continuous usage intention, including perceived usefulness, perceived ease of use, and attitude. Recommendations are provided for E-Wallet providers to improve their user continuous usage intention in Denpasar City.
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Kunju, Muhsinah Hasanar, and Hanudin Amin. "YOUNG INTELLECTUALS’ CASH WAQF ACCEPTANCE IN NEGERI SEMBILAN, MALAYSIA: A PRELIMINARY INVESTIGATION." Labuan Bulletin of International Business and Finance (LBIBF) 17, no. 2 (December 31, 2019): 41–50. http://dx.doi.org/10.51200/lbibf.v17i2.2538.
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This study employs the Theory of Reasoned Action (TRA) as a baseline theory to understand young intellectuals' cash waqf acceptance in Negeri Sembilan within the Malaysian context. The model of this study is tested using survey data from 125 respondents. Results obtained indicate that attitude and knowledge positively influence the behaviour of young intellectuals to participate in cash waqf giving. Subjective norm and religiosity are found to be insignificant as factors that influence the cash waqf giving intention. This study spearheads an analysis of young intellectuals’ cash waqf acceptance in Negeri Sembilan, Malaysia using the TRA. The results obtained provide valuable insights for Perbadanan Waqf Negeri Sembilan to manage waqf contribution effectively.
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Rahmawaty, Anita. "MODEL ADOPSI PRODUK BANK SYARI’AH DI KUDUS: PENGEMBANGAN THEORY OF REASONED ACTION DAN SYARIAH COMPLIANCE." INFERENSI 6, no. 2 (December 1, 2014): 309. http://dx.doi.org/10.18326/infsl3.v8i2.309-330.
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This study aims to analyze adoption model of Islamic bank products based onTheory of Reasoned Action (TRA) on the societies in Kudus. This study is a typeof survey research by using a quantitative approach. The research data areobtained from 140 respondents by using convenience sampling technique. Forresearch model testing technique, it used the statistical test Discriminant Analysis.The findings of this study is shown that the value of 0.753 CR2. If this value issquared (0,753)2 = 0,567, meaning that all discriminant variables (subjectivenorm, attitude towards use, syariah compliance and trust) can explain thedifferences in people’s behavior towards Islamic bank products between thecustomers of Islamic bank (adopter) and non-customers (non-adopter) by 56,7%.While the adoption rate of product acceptance in the Islamic bank can be predictedwith four predictor variables with the classification level of 95.7% with two levelsof adoption of Islamic bank products (adopters and non-adopters).
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Wilson, Nicholas, and Edelyn. "Extending The Theory of Reasoned Action (TRA) Model to Predict Consumers’ Intention to Purchase Green Cosmetics." Jurnal Manajemen Bisnis dan Kewirausahaan 6, no. 5 (October 29, 2022): 565–70. http://dx.doi.org/10.24912/jmbk.v6i5.18746.
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This research was conducted to further understand several factors which could strengthen consumers’ intention to buy green products which were comprised of attitude, subjective norms, and perceived price. Using the convenience sampling technique, a total of 669 respondents from the Jabodetabek area who’ve purchased any kinds of green cosmetics products at least once for the past 2 years participated in this study. Due to invalid data, 37 data were omitted, thus confirming that 632 data were usable to be analyzed in this research. Implementing the PLS method to analyze the data, the researchers concluded that attitude, subjective norms, and perceived price significantly affect consumers’ intention to buy green cosmetics. Penelitian ini dilakukan dengan tujuan untuk mengkaji berbagai faktor yang mampu memengaruhi terbentuknya intensi konsumen di dalam membeli produk-produk ramah lingkungan, yang dimana faktor-faktor ini terdiri dari attitude, subjective norms, dan perceived price. Menggunakan teknik convenience sampling, sebanyak 669 responden yang merupakan konsumen yang berasal dari Jabodetabek yang pernah membeli produk kosmetik ramah lingkungan minimal 1 kali dalam kurun waktu 2 tahun terakhir berpartisipasi pada studi ini, yang dimana sebanyak 37 data harus dibuang dikarenakan oleh pengisian data yang tidak lengkap. Alhasil, sebanyak 632 data yang valid selanjutnya dianalisis secara lebih lanjut dengan menggunakan metode PLS. Berdasarkan hasil pengolahan data yang dilakukan, peneliti menyimpulkan bahwa attitude, subjective norms, dan perceived price secara signifikan memengaruhi intensi konsumen di dalam membeli produk kosmetik ramah lingkungan.
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Liu, Danqing, Catherine Curtis, and Randall S. Upchurch. "The Evolving Field of Wind Energy Tourism: An Application of the Theory of Reasoned Action." Tourism Review International 23, no. 1 (October 2, 2019): 37–53. http://dx.doi.org/10.3727/154427219x15656150709479.
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Studies concerning adoption of wind energy tourism is growing in interest for academic researchers; however, the body of knowledge surrounding consumer adoption of wind farming as a tourism experience is still in its infancy. The enclosed study tests the applicability of the Theory of Reasoned Action (TRA) using that model's core constructs of behavioral beliefs, normative beliefs, subjective norms, and attitude measurements are predictors of action. The reported sample consisted of 287 Chinese residents who had visited China's Ningbo wind farm facility. By application of the factor analysis procedure, it was determined that behavioral beliefs, attitudes, subjective norms control, and normative beliefs exerted an interactive effect on resident intent to visit the Ningbo wind farm for recreational purposes. The prevailing message is that the need for social bonding, normative influences exerted by peers comprising environmental consciousness, and curiosity associated with the science behind wind farm technology serve as primary drivers of interest in wind farming for recreational purposes.
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Lukman, Hendro, and Carolina Juniati. "FAKTOR YANG PENGARUHI PEMILIHAN KARIR SEBAGAI AKUNTAN PUBLIK BAGI MAHASISWA PTS WASTA DENGAN PENDEKATAN REASONED ACTION MODEL." Jurnal Akuntansi 20, no. 2 (March 3, 2017): 202. http://dx.doi.org/10.24912/ja.v20i2.54.
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Tujuan dari penelitian ini adalah untuk mengalisis pengaruh nilai instrinsik, gender,pengaruh orang tuan, persepsi mahasiswa dan pertimbangan pasar untuk memilih karir sebagai akuntan publik. Riset ini dilaksanakan berdasarkan fenomena yang terjadi saat ini di mana jumlah pemegang gelar akuntan yang banyak namun yang berprofesi sebagai akuntan publik sedikit sekali. Teori Reasoned Action Model (TRA Model) yang menilai prilaku (instrinsik) dan norma subyektif (pengaruh orang tua) menjadi dasar dari prilaku individu sebagai dasar penelitian ini. Subyek dari penelitian ini adalah mahasiswa akuntansi di perguruan tinggi swasta di Jakarta yang kebanyakan mereka bekerja di kantor akuntan publik setelah mereka lulus. Jumlah sampel 196 responden yang diperoleh dengan menyebarkan kusioner secara langsung dan diproses menggunakan SPSS versi 21. Hasil penelitian ini menunjukkan nilai instrinsik, persepsi mahasiswa dan pengaruh orang tuan mempunyai signifikan terhadap kecenderungan mahasiswa bekerja sebagai akuntan publik, sementara gender dan pertimbangan pasar kerja tidak mempunyai efek signifikan. Berdasarkan TRA Model, hasil riset ini konsisten dengan TRA Model. Dengan demikian, peranan Institut Akuntan Publik Indonesia (IAPI) dan pergutuan tinggi harus berperan aktif menciptakan informasi yang jelas mengenai prospek profesi sebagai akuntan publik.The objective of this study was to analyze the influence of intrinsic value, gender, parental influence, perception of student and labor market considerations for choosing a career as a public accountant. This research is done based as a phenomenon that occurs today, which is the number of people who holds accountant in Indonesia but at least who pursue as a public accountant. Theory of Reasoned Action Model (TRA Model), which suggests that the attitude (intrinsic value) and subjective norm (parental influence) became the basis for the behavior of the individual as the premises of the study. The subjects of this study were students majoring in accounting at the private university in Jakarta that many graduates working in public accounting firms. The sample in this study amounted to 196 respondents through spreading a questionnaire to students diretly, and processed using SPSS Version 21. The results are intrinsic values, perceptions of student and parental influence has a significant influence on the tendency of students to work as a public accountant, while gender and labor market considerations does not have a significant effect. According to The TRA Model, this research result is consistent with TRA model. Therefore, the role of associations of public accountants in the case of Indonesian Institute of Certified Public Accountants (IAPI) and the universities must play an active role creates a clear prospect information and public accounting profession.
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Liu, Hsiang Te, and Ruey-Chyn Tsaur. "The Theory of Reasoned Action Applied to Green Smartphones: Moderating Effect of Government Subsidies." Sustainability 12, no. 15 (July 24, 2020): 5979. http://dx.doi.org/10.3390/su12155979.
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Smartphones have become indispensable for human beings today. However, with mobile phone manufacturers updating existing models or launching new models every year, consumers tend to keep replacing their phones with the latest versions, resulting in an excessive waste of resources. These days, most governments worldwide emphasize energy conservation and carbon reduction. If pre-owned smartphones are refurbished or repaired, the excessive waste of resources can be reduced. Such recycling can positively enhance corporate image, while ensuring that consumer needs are met. Thus, to explore consumers’ willingness to purchase such “green” smartphones, this study uses the theory of reasoned action (TRA) to explore consumers’ purchase intentions and understand how brand equity, green marketing, as well as consumer’s green awareness and attitude influence this intention. This research also investigates the role of government subsidies as a moderator affecting consumers’ willingness to purchase green smartphones. The results indicate that, in general, consumers are willing to purchase green smartphones, the direct effect of brand equity on purchase intention is significant, and government subsidies have significant moderating effects. Therefore, it is recommended that the government cooperate with enterprises. The cooperation can be aimed at promoting green products as well as subsidizing consumers, to increase their willingness to purchase green smartphones.
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Hassandoust, Farkhondeh, Mehdy Farzaneh Kazerouni, and Vimala Perumal. "Socio-Behavioral Factors in Virtual Knowledge Sharing." International Journal of Knowledge-Based Organizations 2, no. 2 (April 2012): 40–53. http://dx.doi.org/10.4018/ijkbo.2012040103.
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Recently, there has been extraordinary propagation in the number of virtual teams for knowledge sharing; however, finding out what affects team member’s behavior is important. This paper integrates the Theory of Reasoned Action (TRA) and the Theory of Planned Behavior (TPB) to construct a model for investigating the socio-behavioral factors behind virtual knowledge sharing. The results of previous studies in this domain paved the path for these factors to be categorized in three conceptual components based on TPB: attitude, subjective norm and perceived behavioral control.
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Fitri, Sasliana, Wahyudin Wahyudin, and Yusriyati Nur Farida. "Pengaruh religiusitas, personalitas, dan pertimbangan pasar kerja terhadap minat mahasiswa Akuntansi berkarir di Lembaga Keuangan Syari’ah." Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan 5, no. 6 (January 25, 2023): 2710–22. http://dx.doi.org/10.32670/fairvalue.v5i6.2870.
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This study aims to find out how religiosity, personality, and labor market considerations influence the interest of accounting students in having careers in Islamic financial institutions. This study uses primary data obtained through questionnaires. To find representative data, the selection of this research sample used purposive sampling, with a sample of 113 respondents. Data analysis used validity and reliability, descriptive statistical analysis, the classical assumption test, multiple regression analysis, and hypothesis testing. This study uses the Theory of Reasoned Action (TRA) and the Theory of Planned Behavior (TPB), both of which are used to study human action where individual desires and unwillingness are based on behavior. TRA and TPB are formed by three factors, namely: individual attitudes, subjective norms, and behavioral control. The results of this study indicate that religiosity, personality, and labor market considerations have a positive and significant effect on the interest of accounting students in having careers in Islamic financial institutions.
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Long, Nguyen Ngoc, and Bui Huy Khoi. "The Intention to Study Using Zoom During the SARS-CoV-2 Pandemic." International Journal of Emerging Technologies in Learning (iJET) 15, no. 21 (November 16, 2020): 195. http://dx.doi.org/10.3991/ijet.v15i21.16777.
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This study uses the Theory of Reasoned Action (TRA) model combined with risk perception variables to examine the intention to study using Zoom during the SARS-CoV-2 pandemic. All assumptions are confirmed by the TRA model 's conventional, independent variables affecting the intention to test using Zoom. However, the results of this study differ from expectations. The security risk perception has the lowest impact on the intention to adopt Zoom. The two key determinants of using Zoom for teaching and studying are attitude and subjective norms. Moreover, COVID-19 risk perception has a remarkable influence on the target variables. Thus, the combination of the TRA model and risk perception factors is a very good choice to assess the factors affecting the intention to adopt Zoom as an educational learning tool.
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Alryalat, Mohammad Abdallah Ali, Nripendra P. Rana, and Yogesh K. Dwivedi. "Citizen's Adoption of an E-Government System." International Journal of Electronic Government Research 11, no. 4 (October 2015): 1–23. http://dx.doi.org/10.4018/ijegr.2015100101.
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The study explores the adoption of an electronic government (e-government) system called online PAN card registration system (OPCRS) in context of India. The study validates the extended theory of reasoned action (TRA) to understand the impact of some of its factors on the citizen's intention to adopt this system. The proposed research model is extended with the variables including perceived usefulness, perceived trust, and self-efficacy as antecedents of attitude and subjective norm, which are the core constructs of the TRA. The eight hypotheses were formulated between six constructs of the proposed extended TRA. The proposed research model is validated using the usable sample of data gathered from 377 respondents. The data was analysed using AMOS 22.0. The empirical findings of the proposed research model indicated the significant relationships of all proposed hypotheses. The study also provides its limitations, future research directions, and implications for theory and practice toward the end.
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Swasti, Istu Putri. "ANALYSIS OF INVESTOR BEHAVIOR IN THE ISLAMIC CAPITAL MARKET WITH AN APPROACH TRA (THEORY OF REASONED ACTION)." Manajemen Bisnis 10, no. 1 (September 18, 2020): 58. http://dx.doi.org/10.22219/jmb.v10i1.10741.
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The development of the capital market in Indonesia is very significant, with the implementation of the Yuk Savings Stock campaign to increase the number of domestic investors in Indonesia. The Indonesian Central Securities Depository (KSEI) noted that as of August 9, 2019, the number of capital market investors reached 2,070,394 people, an increase of 27.8 percent from the position in December 2018. This study aimed to find out and analyze Investment Knowledge on Attitudes, Investment Motivation on Attitudes, Perceptions of Risks towards Attitudes, Attitudes Influence Interests, Subjective Norms Affect Investment Interests, and Investment Interests Affect Investors Behavior in Sharia Capital MarketsThe population in this study are Islamic Capital Market investors in the DIY & Central Java region. Samples taken in this study are some Shariah Investors in DIY & Central Java, which total 213 respondents. Sampling using non-probability techniques with convenience sampling method and research models will be analyzed using Structural Equation Model (SEM), using the help of AMOS software.The results of this study indicate that investment knowledge has a significant negative effect on attitude, investment motivation has a significant positive effect on attitude, perception of risk has a significant negative effect on attitude, attitude has a significant positive effect on interest, subjective norms has a significant positive effect on interest and interest has a significant positive effect on investor behavior.Keywords: Investment Knowledge, Investment Motivation, Risk Perception, Attitude, Subjective Norms, Investment Interest, Investor Behavior
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Jamshidi, Dariyoush, and Fazlollah Kazemi. "Innovation diffusion theory and customers’ behavioral intention for Islamic credit card." Journal of Islamic Marketing 11, no. 6 (July 19, 2019): 1245–75. http://dx.doi.org/10.1108/jima-02-2018-0039.
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Purpose One of the main challenge when launching new banking services is to overcome resistance to change so as to accelerate market acceptance. This is the case of an Islamic credit card (ICC). Grounded in innovation diffusion theory (IDT) and theory of reasoned action (TRA), this paper aims to study the purposes and empirically tests an integrated model to explore, which factors influence of ICC. Design/methodology/approach Partial least squares and structural equation modeling was used to assess the hypotheses. Accordingly, the empirical results, obtained in a sample of 762 bank customers. Findings Intentions to use of ICC are mostly determined by relative advantage, compatibility, customer awareness, satisfaction and attitude. The combination of IDT and TRA significantly explain the ICC adoption. Originality/value This research has provided a theoretical understanding of the ICC adoption determinants with the intent of promoting a more in-depth understanding of various elements influencing acceptance and usage of this Islamic banking service.
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Rinaldi, Muammar. "MODEL PERILAKU NASABAH PADA BANK PEMBIAYAAN RAKYAT SYARI’AH (BPRS) DI MEDAN." NIAGAWAN 9, no. 3 (November 13, 2020): 235. http://dx.doi.org/10.24114/niaga.v9i3.19422.
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Penelitian ini dilakukan untuk merumuskan model yang tepat untuk nasabah tabungan di Bank Pembiayaan Rakyat Syariah (BPRS) di Sumatera Utara sehingga dapat menjadi model bagi Bank Pembiayaan Rakyat Syariah (BPRS) di Indonesia. Hasil penelitian ini menunjukkan variabel sistem syariah, promosi memberikan daya tarik dalam pembentukan niat untuk membuka rekening tabungan di BPRS. Namun layanan tidak mempengaruhi pembentukan niat untuk menjadi pelanggan. Studi ini juga menegaskan bahwa Theory of Reasoned Action (TRA) dapat digunakan dalam riset konsumen tentang BPRS.
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Effendi, Ihsan, Miftahuddin Miftahuddin, Mitra Musika, and Indawati Lestari. "MODEL PERILAKU NASABAH PADA BANK PEMBIAYAAN RAKYAT SYARI’AH (BPRS) DI MEDAN." NIAGAWAN 9, no. 3 (November 13, 2020): 235. http://dx.doi.org/10.24114/niaga.v9i3.20820.
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Penelitian ini dilakukan untuk merumuskan model yang tepat untuk nasabah tabungan di Bank Pembiayaan Rakyat Syariah (BPRS) di Sumatera Utara sehingga dapat menjadi model bagi Bank Pembiayaan Rakyat Syariah (BPRS) di Indonesia. Hasil penelitian ini menunjukkan variabel sistem syariah, promosi memberikan daya tarik dalam pembentukan niat untuk membuka rekening tabungan di BPRS. Namun layanan tidak mempengaruhi pembentukan niat untuk menjadi pelanggan. Studi ini juga menegaskan bahwa Theory of Reasoned Action (TRA) dapat digunakan dalam riset konsumen tentang BPRS.
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Verderber, Joan M. S., Terry L. Rizzo, and Claudine Sherrill. "Assessing Student Intention to Participate in Inclusive Physical Education." Adapted Physical Activity Quarterly 20, no. 1 (January 2003): 26–45. http://dx.doi.org/10.1123/apaq.20.1.26.
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This study developed a theoretically-driven survey, using the theory of reasoned action (TRA), to give validity evidence about intentions of middle school children to work and play with children with severe disabilities in general physical education. Participants were students in a Southern California middle school. Survey development included student interviews to identify beliefs that guided item construction, a pilot study, and the revised survey. Data were collected on TRA constructs and demographic variables. Path analysis, applying stepwise multiple regression and analyses, showed that attitude, subjective norm, educational placement (mild disability), and grade were significant predictors of a favorable intention and explained 72% of the variation in intention. Factor analysis revealed four factors representing 57.6% of the variance.
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Ramayah, T., Simona Popa, and Norazah M. Suki. "Key Dimensions on B2C E-Business." International Journal of Human Capital and Information Technology Professionals 4, no. 2 (April 2013): 43–55. http://dx.doi.org/10.4018/jhcitp.2013040104.
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The purpose of this paper is to test and compare two models, which have been popularly used for explaining how users come to accept and use a technology and their behavioral intention. The Technology Acceptance Model (TAM) and the Theory of Reasoned Action (TRA) is used to analyze customer intention to buy online. By sampling 102 online potential customers in Malaysia, findings indicate that the TRA and TAM are valid models in the prediction of the intention to buy online. Attitude, subjective norm, perceived usefulness and perceived ease of use were found to be positively related to purchase intention, with attitude being the more influential predictor. TRA was found to be a better predictor in comparison to the TAM. The main conclusions of this research can be valuable to organizations that sell their products on the Internet.
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Rouibah, Kamel. "Factors in the Choice of MIS as a Major." Journal of Global Information Management 24, no. 3 (July 2016): 21–44. http://dx.doi.org/10.4018/jgim.2016070102.
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Decline of student enrollment in MIS major is still an issue. In order to reverse the trend, this study highlights the drivers toward the management information system (MIS) major in an Arab country based on the Theory of Reasoned Action (TRA) and the Network Externalities Theory. This is the first study that integrates the perceived number of enrolled students (PNES) with TRA in addition to other variables (reputation of the instructor, job availability, financial considerations, computer self-efficacy, easiness of the major, and IT anxiety) with intention to enroll in MIS. The model was tested with 499 undergraduate students and analyzed with LISREL. Results indicate that, unlike western culture, the subjective norms and PNES (and not attitude) are important drivers toward the major. This study is relevant for practitioners who can learn strategies to attract more students to the MIS major.
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Alharbi, Omran, Yousef Alshammari, and Awatif AlMutairi. "Review Theories of E-Learning." Advances in Social Sciences Research Journal 9, no. 2 (March 8, 2022): 428–34. http://dx.doi.org/10.14738/assrj.92.11499.
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There are several theories, which can be adopted and integrated to investigate the adoption of technology from learners and instructors’ perceptions in education environment. However, little of research were conducted to provide a comprehensive review of these theories. This study will present a comprehensive review of the essential theories such as Theory of Reasoned Action (TRA), Theory of Planned Behaviour (TPB), Social Cognitive Theory (SCT), Diffusion of Innovations Theory (DIT), Motivational Model (MM) ,Model of Personal Computing Utilization (MPCU) ,Unified Theory of Acceptance and Use of Technology (UTAUT) Model Technology Acceptance Model (TAM). Also, this paper attempt to provide some justifications about why the TAM model has used in research more than others theories.
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Kerner, Matthew S., Michael Kalinski, Anthony B. Kurrant, Eric Small, Eugene Spatz, and Stacy Gropack. "Leisure-Time Internet Use Does Not Correlate with Physical Activity or Physical Fitness Level of Ninth Grade African-American Girls." Pediatric Exercise Science 13, no. 4 (November 2001): 402–12. http://dx.doi.org/10.1123/pes.13.4.402.
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We assessed leisure-time Internet use (IU) and its relationship to physical fitness (PF) and leisure-time physical activity (PA) among 295 adolescent African-American girls. In addition, scales measuring variables in the Theory of Reasoned Action (TRA) were administered to elucidate PA data. Based on responses to the IU Questionnaire, participants were placed into either an Internet Nonuser (n = 184) or Internet User (n = 111) group. PF was assessed using body mass index (BMI) and AAHPERD Youth Fitness Tests. There were no correlations found between the fitness test scores and IU, PA, or BMI. No correlation was found between IU and PA, and similar findings were noted between PA and each variable constituting the TRA. As expected, within the TRA variables studied, significant moderate to high correlations were found between both Attitude to Exercise and Subjective Norm with Intention to Exercise, r = .43 and r = .53, respectively. The remarkably low scores among participants on the fitness tests and TRA scales suggest that IU would have no appreciable influence on the PF of this population, irrespective of IU.
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Azizi, Pipin Nur, and Sanaji Sanaji. "EFEKTIVITAS KAMPANYE SOCIAL MARKETING YUK NABUNG SAHAM DAN THEORY OF REASONED ACTION UNTUK MEMPREDIKSI NIAT BERINVESTASI SAHAM." Jurnal Manajemen dan Pemasaran Jasa 11, no. 2 (September 30, 2018): 233. http://dx.doi.org/10.25105/jmpj.v11i2.3058.
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<p><em>Indonesian Stock Exchange has launched a social marketing campaign program in 2015 to increase the number of new investors amid the low level of capital market utilization by society. This study aims to analyze and discuss the influence of social marketing campaigns to stock invest intention with attitude and the subjective norm in the TRA model as mediation variables. The type of this research is conclusive with a quantitative approach. The population is the student of Economics Faculty, State University of Surabaya. The questionnaire is distributed to 110 respondents and data was analyzed using a </em><em>Structural Equation Model (SEM)</em><em>. The result shows that social marketing campaign has a significant positive effect on attitude and subjective norm, while attitude and subjective norm has a significant positive effect to stock investment intention, but social marketing campaign has no significant effect on investment intention. There is still inconsistency between this research result and previous research, the next research should analyze others variables that might affect stock invest intention.</em></p>
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Koncara, Adi, and Radhi Abdul Halim Rachmat. "Sikap dan Norma Subjektif Terhadap Intensi Mengkonsumsi Produk." Jurnal Riset Bisnis dan Investasi 3, no. 1 (May 4, 2017): 23–28. http://dx.doi.org/10.35313/jrbi.v3i1.543.
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Characteristics that affect consumption behavior adolescents are often influenced by psychological factors. This study explores an intention based theory of Ajzen and Fishbein be a model of human behavior known as Theory of Reasoned Action (TRA). The object of the research is a high school student in Bandung. From the 100 questionnaires, research results show that the intention to consume a product is the partial effect on the student's attitude (such as strong, stylish, handsome, sociable, flexible, bold). While the intention is not partial effect on the subjective norms (such as friends, idol, family). Attitudes and subjective norms simultaneously do not effect to the intention to consume a product.
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Koncara, Adi, and Radhi Abdul Halim Rachmat. "Sikap dan Norma Subjektif Terhadap Intensi Mengkonsumsi Produk." Jurnal Riset Bisnis dan Investasi 3, no. 1 (May 4, 2017): 23. http://dx.doi.org/10.35697/jrbi.v3i1.543.
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Characteristics that affect consumption behavior adolescents are often influenced by psychological factors. This study explores an intention based theory of Ajzen and Fishbein be a model of human behavior known as Theory of Reasoned Action (TRA). The object of the research is a high school student in Bandung. From the 100 questionnaires, research results show that the intention to consume a product is the partial effect on the student's attitude (such as strong, stylish, handsome, sociable, flexible, bold). While the intention is not partial effect on the subjective norms (such as friends, idol, family). Attitudes and subjective norms simultaneously do not effect to the intention to consume a product.
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Jamshidi, Dariyoush, and Nazimah Hussin. "An integrated adoption model for Islamic credit card: PLS-SEM based approach." Journal of Islamic Accounting and Business Research 9, no. 3 (May 8, 2018): 308–35. http://dx.doi.org/10.1108/jiabr-07-2015-0032.
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PurposeOne challenge when launching new banking services is to overcome resistance to change so as to accelerate market acceptance. This is the case of Islamic credit card (ICC). In response, this study aims to develop a conceptual framework that combines the innovation diffusion theory (IDT) and the theory of reasoned action (TRA) with religious obligation and customer awareness to explain behavior intention and usage behavior of ICC. Design/methodology/approachTo test the conceptual model, the data are collected from 649 bank customers in Malaysia, and the structural equation modeling technique is used to test the forecasting model. FindingsThe study results support some relationships of IDT and TRA, such as relative advantage, compatibility, trialability, observability, attitude and also the customer awareness as a stronger predictor of intention of ICC. Originality/valueTo the author’s knowledge, there have not been any attempt to develop a conceptual model for identifying the factors that influence the adoption of ICC by integrating IDT and TRA and other added measures. Therefore, this study adds to the body of knowledge regarding ICC adoption studies by extending the IDT in this domain and integrating it with TRA as two well-established models in the area of acceptance and usage behavior studies.
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Banjarnahor, Astri Rumondang. "Technology Acceptance Model and Theory of Planed Behavior: Mapping Literature Review." Golden Ratio of Mapping Idea and Literature Format 1, no. 2 (February 12, 2021): 134–66. http://dx.doi.org/10.52970/grmilf.v1i2.91.
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TAM (Technology Acceptance Model) is a technology application model that adopts the Theory of Reasoned Action (TRA) from Fishbein and Ajzen (1975) which is used to see the level of use of respondents in receiving information technology (Kaffashan Kakhki et al., 2020). This TRA is composed of the basic assumption that every human being behaves consciously in self-control and considers the use of available information for use in his life. Ajzen and Fishbein (1975) state that two determining factors can influence a person's intention in doing a certain act, the first is related toattitude towards behavior) and the next influence is social influence, namely subjective norms (subjective norms). This study uses a bibliometric literature review approach with a sample mapping literature of 17 articles regarding planned behavior theory approaches reference articles from 2020 - 2021 under Scopus indexed journal. Our proposition state result the correlation Theory of planned behavior theory and TAM in the aspect of the field of management (e.g., marketing, Technology, E-Commerce) make a positive contribution as a grounded theory to explain the variable antecedent and also its correlation to other theories.
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Scheier, Lawrence M., Jerry L. Grenard, and Kristen D. Holtz. "An Empirical Assessment of the Above the Influence Advertising Campaign." Journal of Drug Education 41, no. 4 (December 2011): 431–61. http://dx.doi.org/10.2190/de.41.4.f.
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This study evaluated the efficacy of Above the Influence (ATI), a national media-based health persuasion campaign to deter youth drug use. The campaign uses public service anti-drug prevention messages and targets youth between the ages of 14 and 16, a period of heightened susceptibility to peer influences. The evaluation utilized mall intercepts from geographically dispersed regions of the country. Theoretical impetus for the campaign combines elements of the theory of reasoned action (TRA), persuasion theory, and the health belief model. A series of structural equation models were tested with four randomly drawn cross-validation samples ( N = 3,000). Findings suggest that awareness of ATI is associated with greater anti-drug beliefs, fewer drug use intentions, and less marijuana use. Congruent with the TRA, changes in beliefs and intentions are intermediate steps linking campaign awareness with behavior. This study provides further evidence of positive campaign effects and may strengthen reliance on mass media health persuasion campaigns as a useful adjunct to other programs targeting youth.
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Caputo, Andrea. "Comparing theoretical models for the understanding of health-risk behaviour: Towards an integrative model of adolescent alcohol consumption." Europe’s Journal of Psychology 16, no. 3 (August 31, 2020): 418–36. http://dx.doi.org/10.5964/ejop.v16i3.2213.
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The aim of the present manuscript is to test and compare the theory of reasoned action (TRA), theory of planned behaviour (TPB) and prototype-willingness model (PWM) in predicting risky alcohol consumption among adolescents and to build an integrative model to get a more comprehensive understanding of such risky behaviour. A total sample of 518 adolescents (55% females; 13-19 aged) recruited from Italian schools (7th to 12th grade) participated in a cross-sectional research study and completed an online questionnaire. Risky alcohol use assessed through the AUDIT-C was the dependent variable; whereas, variables from the TRA, TPB, and PWM (i.e. attitude, subjective norms, perceived behavioural control, intention, prototype favourability and similarity, and willingness to alcohol use) were used as predictors. Data were analysed using structural equation modelling (SEM). The findings show that the integrative model had greater explanatory power and provided a better fit to the data, compared to the TRA, TPB, and PWM, indicating attitudes and subjective norms as the best predictors. In conclusion, perceived social approval from significant others and the volitional component have a central role in understanding adolescents’ alcohol consumption.
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Willmott, Taylor, Rebekah Russell-Bennett, Judy Drennan, and Sharyn Rundle-Thiele. "The Impact of Serious Educational Gameplay on Adolescent Binge Drinking Intentions: A Theoretically Grounded Empirical Examination." Health Education & Behavior 46, no. 1 (July 20, 2018): 114–25. http://dx.doi.org/10.1177/1090198118780493.
Full textAbstract:
Introduction. Game On: Know Alcohol, a school-based alcohol education program, aimed to educate adolescents on the harmful effects of (excessive) alcohol consumption. The program included two user-centered serious educational games, Perfect Pour and Dumb Driver. Purpose. To evaluate the objective effect of playing Perfect Pour and Dumb Driver on the key psychosocial determinants of adolescent binge drinking intentions in the context of the theory of reasoned action (TRA). Methods. Data were drawn from four Game On: Know Alcohol program schools ( N = 303 adolescents aged 14-16 years), and two TRA models incorporating four game metrics were analyzed using structural equation modeling. Results. The theoretically guided TRA models linked to gameplay data explained 66% of variance in adolescents’ binge drinking intentions. Average game duration and average score of Perfect Pour were significantly associated with adolescents’ attitudes toward binge drinking, whereas no objective effect on the key psychosocial determinants was observed for Dumb Driver. Conclusions. Inconclusive findings suggest that further research is needed to fully understand how serious educational games may be designed to effectively influence adolescents’ binge drinking intentions. Opportunities to extend theory application beyond evaluation are noted in addition to other opportunities for future research.