Dissertations / Theses on the topic 'Theory of Reasoned Action (TRA)'
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Dwyer, Trudy, and t. dwyer@cqu edu au. "A shock in time saves lives: Theory of Planned Behaviour and nurse-initiated defibrillation." Central Queensland University. Nursing and Health Studies, 2004. http://library-resources.cqu.edu.au./thesis/adt-QCQU/public/adt-QCQU20050221.152259.
Full textNorlin, Jerry, and Tobias Karlsson. "Omvårdnadspersonalens riskaversion kontra vårdtagares autonomi på demensboenden - Vad präglar verksamheten?" Thesis, Högskolan Dalarna, Socialt arbete, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:du-32522.
Full textBackground: Research within social work indicates that staff working in care for older people can act in a way that conflicts with the care-recipient’s right to autonomy in situations where there is a risk of harm. Purpose: The study’s aims were a) to investigate staff’s response to autonomy-promoting and risk-averse care situations and b) to use the Theory of Reasoned Action (TRA) to investigate which factors influence staff’s intentions to act in these situations. Method: A quantitative cross-sectional quasi-experimental design, with vignette-based surveys depicting three care situations differing in terms of autonomy-promoting or risk-averse staff behavior. Sample: Nursing staff (N = 62) recruited from five specialist dementia care homes. Results: Overall, staff ratings of the vignettes suggested risk-aversion is more common than autonomy-promotion, both among their colleagues and in their own behavior, while the TRA analyses indicated that subjective norms more than attitudes influence the behavioral intentions of staff.
Yenge, Massa Noela, and Per Karlsson. "The factors influencing students’ career choices towards the accounting profession in Sweden." Thesis, Karlstads universitet, Handelshögskolan (from 2013), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-67688.
Full textErkan, Ismail. "The influence of electronic word of mouth in social media on consumers' purchase intentions." Thesis, Brunel University, 2016. http://bura.brunel.ac.uk/handle/2438/12972.
Full textBezuidenhout, Stephanie. "The application of usability principles to create web-based applications that achieve increased system usage." Thesis, University of the Western Cape, 2011. http://etd.uwc.ac.za/index.php?module=etd&action=viewtitle&id=gen8Srv25Nme4_9304_1360850393.
Full textThis research work investigates and reports on the contribution of usability and perceptual frameworks towards understanding and ultimately increasing usage of a sales website and a corporate marketing website for a major insurance company in South Africa. It investigates whether the application of usability principles to the sales web positively influences the usage of the sales web system as a tool by intermediaries, and in so doing help the organisation recoup their investment and lower operational costs. This financial services (traditionally insurance) company, like many organisations, is in the process of migrating key operational systems onto web platforms to take advantage of benefits such as the ubiquity of web access and services orientated architecture among others. The research reviewed key frameworks in the area of technology acceptance or usage namely ï· Nielsenâs usability attributes (Nielsen, 2003) ï· The Technology Acceptance Model (TAM), (Davis, 1989) 
ï· The Theory of Reasoned Action (Fishbein &
Ajzen, 1975) ï· The Theory of Planned Behavior (Ajzen, 1985)
and derived a theoretical summative model (the Conceptual Research Model) that combined both usability and perceptual dimensions. The applicability of this summative model was empirically tested using quantitative data relating to system 
usage and user perception. Empirical evidence was gathered to prove and refine the Conceptual Research Model (CRM), and the data substantiated the inclusion of the constructs in the CRM, as well as the efficacy of the model in a financial services organisation. Through testing of the CRM, this research has also confirmed which specific attributes of usability can be focussed on to bring about positive change in usersâ usage behaviour and adoption of a website or web application.
Hallenquist, Peter. "I Datamäklarens Nät : Om massiv datainsamling och dess effekt påIT-användning." Thesis, Mittuniversitetet, Avdelningen för data- och systemvetenskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-32753.
Full textDenna studie ämnar utreda om IT-användare med en viss medvetenhet om Big Data-relaterad datainsamling ser denna som ett hot mot sin personliga integritet och om de då tar steg för att skydda sig från detta hot. Baserat på tidigare forskning har två typer av integritetsskyddande åtgärder identifierats: ”aktiva” och ”passiva”. Aktiva åtgärder är sådana som syftar till att dölja eller otydliggöra data för den som samlar in dem, exempelvis genom att använda en VPN (Virtual Private Network) eller falska alias, medan passiva åtgärder kan gå ut på att undvika att uttala sig om vissa saker eller söka ut information om suspekta ämnen. En teoretisk modell, baserad till stor del på Theory of Reasoned Action, har utvecklats för att undersöka om ett samband finns mellan övertygelser om datainsamling som integritetshot och avsikten att skydda sig från detta. I detta syfte har en enkätundersökning skickats ut till studenter på universitetsprogram med stark IT-anknytning, då dessa antas ha en god förståelse för undersökningens ämnesområde och bör vara väl rustade att svara på dess frågor. Resultatet visar att nästan alla av respondenterna ser Big Data-relaterad datainsamling som ett hot mot den personliga integriteten och de flesta kan se sig själva, till varierande grad, ta steg för att skydda sig från detta hot. Man kan se en rimlig, om än svag, korrelation mellan denna syn på datainsamling som integritetshot och avsikten gentemot integritetsskyddande beteende. Vidare kan man se en klar preferens för aktiva åtgärder, vilket delvis kan ha att göra med respondenternas förmodade höga IT-kunnande. Ett område för framtida forskning är hur utbredd synen på datainsamling som integritetshot är i samhället i stort och i vilken omfattning den ger upphov till integritetsskyddande beteende såsom självcensur. Däröver bör den teoretiska modell som utvecklats för denna studie ytterligare förbättras och testas, så att den kan användas som ett verktyg i vidare forskning kring datainsamling och dess inverkan på IT-användare.
Buch, Julia, and Jakob Trenk. "Furniture rental – the new way to consume furniture? : Attitudes and intentions to choose furniture rental as an alternative consumption model." Thesis, Jönköping University, Internationella Handelshögskolan, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-52680.
Full textThornley, Russell K. "Understanding Process Improvement: Social Psychological Factors Affecting the Use of Project Management Practices." BYU ScholarsArchive, 2005. https://scholarsarchive.byu.edu/etd/338.
Full textThomas, Sarah Nichole. "Making the Transition: Comparing the Use of Narrative and Non-Narrative Messages to Increase Fruit and Vegetable Intake in Cancer Survivors." The Ohio State University, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=osu1460993101.
Full textAleassa, Hasan. "Investigating consumers' software piracy using an extended theory of reasoned action /." Available to subscribers only, 2009. http://proquest.umi.com/pqdweb?did=1878978001&sid=4&Fmt=2&clientId=1509&RQT=309&VName=PQD.
Full text"Department of Management." Keywords: Ethical ideology, Low self control, Public self consciousness, Religiosity, Software piracy, Theory of reasoned action. Includes bibliographical references (p. 146-170). Also available online.
Aleassa, Hasan M. "Investigating Consumers' Software Piracy Using An Extended Theory Of Reasoned Action." OpenSIUC, 2009. https://opensiuc.lib.siu.edu/dissertations/37.
Full textClancey, To Ling-chu Edith, and 屠凌珠. "Applying Fishbein's theory of reasoned action to assess intention to leave abusive relationships." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1993. http://hub.hku.hk/bib/B43893454.
Full textBauer, Hana. "Why nurses are not compliant in universal precautions : a theory or reasoned action." Thesis, Anglia Ruskin University, 2006. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.432027.
Full textVenegoni, Sandra L. "Geriatic Nurse Practitioner's Health Promotive Behaviors: A Test of Theory of Reasoned Action." VCU Scholars Compass, 1991. http://scholarscompass.vcu.edu/etd/4321.
Full textClancey, To Ling-chu Edith. "Applying Fishbein's theory of reasoned action to assess intention to leave abusive relationships." [Hong Kong : University of Hong Kong], 1993. http://sunzi.lib.hku.hk/hkuto/record.jsp?B13744525.
Full textOrtega, Johis. "Applying Ecodevelopmental Theory and the Theory of Reasoned Action to Understand HIV Risk Behaviors among Hispanic Adolescents." Scholarly Repository, 2010. http://scholarlyrepository.miami.edu/oa_dissertations/489.
Full textFrishman, Natalia. "An investigation of the theory of reasoned action concerning consumer acceptance of food irradiation." [Ames, Iowa : Iowa State University], 2008.
Find full textGalper, Daniel I. "Understanding the motivation to use anabolic steroids: an application of the theory of reasoned action." Thesis, Virginia Tech, 1995. http://hdl.handle.net/10919/41941.
Full textThe nonmedical use of anabolic-androgenic steroids (AAS) is an emerging public health concern. Despite a recent call for AAS prevention by the National Institute on Drug Abuse (Lin & Erinoff, 1990), little theory-based research has been conducted on the etiology of AAS use. In the present study, the Theory of Reasoned Action (TRA) was used as a model for understanding and explaining the psychosocial factors which motivate weightlifters to use AAS.
One-hundred-three male weightlifters (mean age = 23.3 years, range 18-39) completed a survey that assessed past drug use (including past AAS use) and constructs relevant to the TRA: attitudes about personal AAS use, subjective norms regarding personal AAS use, and intentions to use AAS over the next year. In addition, perceived behavioral control was assessed and the TRA was compared to the Theory of Planned Behavior (TPB).
Overall, seventeen (16.50/0) of participants reported the past use of AAS and nine (8.7%) reported the intention to use AAS at sometime over the next year. Multiple regression (MR) analyses revealed that respondents' attitudes (Beta = .72, D, < .001) towards personal AAS use significantly predicted AAS intentions and explained 55% of the variability in the intention to use AAS (i.e., R2 = .55). Further, when perceived behavioral control (PBC) was added to the model, both attitudes (Beta=.54, D,<.001) and PBC (Beta =-.37, D,<.001) were significant predictors of AAS intentions. With respect to other drug use behaviors, the past use of AAS was not significantly correlated with the use of alcohol, cigarettes, chewing tobacco, marijuana, or cocaine. Similar results were found for an adolescent sub-sample of 59 male weightlifters (Mean age = 19.9).
These results provided strong support for the TRA (TPB) as an accurate model for explaining male weightlifters' motivation (intentions) to use AAS. Implications for the primary prevention of AAS based on these models are discussed in detail.
Master of Science
Rogers, Timothy E. "Using the Theory of Reasoned Action to Predict College Men’s Intentions to Seek Psychological Help." University of Akron / OhioLINK, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=akron1241652900.
Full textRogers, Timothy E. "Using the theory of reasoned action to predict college men's intentions to seek psychological help." Akron, OH : University of Akron, 2009. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=akron1241652900.
Full text"August, 2009." Title from electronic dissertation title page (viewed 9/2/2009) Advisor, David M. Tokar; Committee members, James R. Rogers, David Baker, John E. Queener, Robert C. Schwartz; Department Chair, Karin Jordan; Dean of the College, Cynthia Capers; Dean of the Graduate School, George R. Newkome. Includes bibliographical references.
Hoang, Thu Gia. "Reconceptualizing Organizational Commitment Using the Theory of Reasoned Action: Testing Antecedents of Multiple Organizational Behaviors." PDXScholar, 2012. https://pdxscholar.library.pdx.edu/open_access_etds/109.
Full textGallant, Ashleigh. "Communication Behavior Study of Support in the Arts Using the Situational Theory of Publics and the Theory of Reasoned Action." Scholar Commons, 2014. https://scholarcommons.usf.edu/etd/5023.
Full textAdams, Mollie. "An Examination of the Effectiveness of Sanction Based Tax Compliance Persuasive Messages over Repeated Periods." Diss., Virginia Tech, 2010. http://hdl.handle.net/10919/37500.
Full textPh. D.
Gross, Clare M. "Understanding the Attitudes and Beliefs of Faculty Members in Regards to Learning Communities at Cleveland State University." Cleveland State University / OhioLINK, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=csu1259944870.
Full textFarron, Susan E. "A study of the adoption of information technology by end-users : testing an extended Theory of Reasoned Action." Thesis, University of Central Lancashire, 1996. http://clok.uclan.ac.uk/1891/.
Full textLashley, Julia Catherine. "Using the Theory of Reasoned Action to predict the intentions of young adult males to initiate steroid use." The Ohio State University, 1996. http://rave.ohiolink.edu/etdc/view?acc_num=osu1399895894.
Full textNobiling, Brandye Dawn. "CLINICAL SERVICES PROVIDERS' BEHAVIORAL INTENTION TO PROVIDE THE INTRAUTERINE DEVICE (IUD) MEASURED BY THE THEORY OF REASONED ACTION." OpenSIUC, 2010. https://opensiuc.lib.siu.edu/dissertations/176.
Full textKirkwood-Mazik, Heather L. "An Inquiry Into the Antecedents of Consumer Purchase of Non-Deceptive Counterfeit Goods: Theory, Practice and Problems." Cleveland State University / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=csu1419808868.
Full textVadala, Carin Elizabeth. "The impact of an environmental education program on third graders' knowledge, attitudes and behavioral intentions." Thesis, Texas A&M University, 2003. http://hdl.handle.net/1969.1/247.
Full textAlryalat, M. A. A., Nripendra P. Rana, and Y. K. Dwivedi. "Citizen's adoption of an e-government system: Validating the extended theory of reasoned action (TRA)." 2015. http://hdl.handle.net/10454/18112.
Full textThe study explores the adoption of an electronic government (e-government) system called online PAN card registration system (OPCRS) in context of India. The study validates the extended theory of reasoned action (TRA) to understand the impact of some of its factors on the citizen's intention to adopt this system. The proposed research model is extended with the variables including perceived usefulness, perceived trust, and self-efficacy as antecedents of attitude and subjective norm, which are the core constructs of the TRA. The eight hypotheses were formulated between six constructs of the proposed extended TRA. The proposed research model is validated using the usable sample of data gathered from 377 respondents. The data was analysed using AMOS 22.0. The empirical findings of the proposed research model indicated the significant relationships of all proposed hypotheses. The study also provides its limitations, future research directions, and implications for theory and practice toward the end.
Li, Chun Fung. "Mitigating the industrial energy efficiency problem in China: investigating the acceptance of energy services companies using the Theory of Reasoned Action." Thesis, 2012. http://hdl.handle.net/1959.13/936120.
Full textThe rapid growth of the Chinese heavy-industry sector has presented both opportunities and challenges to the country. While the heavy industrial sector contributes significantly to the growth of China’s GDP, the energy-intensive nature of this sector has led to unprecedented problems in resource sustainability, pollution, and climate change. Encouraging firms in the heavy industrial sector to use energy services companies (ESCOs) to improve energy efficiency has been a high-priority of the Chinese Government. According to the traditional view, regulations and incentives are believed to be important drivers for ESCO adoption. It is also believed that energy performance contracting (EPC) is an effective tool for ESCO deployment based on its economic viability. Thus, many policies and incentive schemes in China focus on promoting EPC. However, while there are some successful cases, the current level of adoption of ESCOs in the sector remains generally low. This research uses the TRA framework to provide a quantitative investigation into how tangible factors such as government incentives and intangible factors such as the perceived capability of and trust in ESCOs are related to the adoption of ESCO services by firms in Chinese heavy industries. A proposed model incorporating the existing views about EPC has been developed and tested. The results indicate that government incentives significantly predict intention to use ESCOs and the actual use of ESCOs, which is consistent with the traditional view. However, although preference for EPC is a significant predictor of the intention to use ESCOs, it has been demonstrated that attitude to use ESCOs is an even stronger predictor. The attitude is, in turn, strongly affected by the perceived capability of ESCOs and, to a lesser extent, Trust in ESCO. On the other hand, trust directly affects the intention to use ESCOs at a magnitude comparable to preference for EPC. Based on the research findings, we have recommended to develop an ESCO accreditation system and a sector-based collective guarantee scheme.
Jerco, Jessica Marie, and 杰茜. "The Impact of Advertising Visual Design on Online Booking with Travel Agencies: an Examination Across Gender Using the Theory of Reasoned Action (TRA)." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/75848026222982290906.
Full text南臺科技大學
商管專業學院
105
At the time where the Internet is becoming an ever-growing presence in every area of our lives, it seems interesting to discuss how it has become an essential tool for most of the people and more specifically regarding online booking when traveling. Therefore, it is not surprising that enterprises started to grow their interest toward the Internet and how they could use it for the promotion of their product using online advertisement. This study aims to better understand the influence of online advertising on consumer behavior. This study also tries to determine whether gender plays a moderator effect to the model established and whether male or female have better disposition to be receptive to online advertising than the other gender. This study focusses on the example of online travel agencies advertisements and investigates factors associated with web advertising visual design through an application of the Theory of Reasoned Attitude (TRA) on consumer intention to purchase online travel agencies services. After a pilot study, the quantitative questionnaire was distributed to a sample of 273 respondents and analyzed using a Structural Equation Modelling analysis. Then, the moderating effect of gender was analyzed using a Multiple-Group Analysis. On one hand, the results have shown that both attitude and subjective norms have an influence on consumer purchase intention, on the other hand, findings have shown that advertising visual design had an influence on attitude toward brand. Regarding gender influences it has been found that male shoppers were more receptive than female shoppers regarding online advertising visual design and its influence over consumer behavior. Moreover, female shoppers are giving more importance to the quality of the advertising before making their purchase decision than males. This study contributes to the understanding of the role of visual dimensions in forming online purchase intentions.
Chen, Yi-Chen, and 陳易湞. "Combining the Theory of Reasoned Action (TRA) and Theory of Planned Behavior(TPB): A study on the willingness of consumers to purchase medical equipment on the Internet." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/j482g7.
Full text國立臺中科技大學
流通管理系碩士班
104
With the development of Internet and to should be due to the aging society, Taiwan deregulation decree in 2012, allowing the first grade and the second grade medical equipment sold on the Internet. In the domestic research field, the researches on the willingness of consumers to purchase medical devices is very little. This study combined with the theory of reasoned action and theory of planned behavior, add "perceived risk", "convenience conditions" and "self-efficacy" dimensions, and the classification of medical equipment market segments, using structural equation model to explore the factors that affecting medical devices to consumers on the Internet. The empirical results show that: 1.The path parameters of attitude to intention, self-efficacy to perceived behavioral control, perceived behavioral control to intention and intention to behavior are significant both on the models of first and second grade Oidai Ni rating medical devices. 2.The path parameters of subjective norm to intention and conveniences to intention are significant on the model of first grade Oidai Ni rating medical devices but not significant on the models of second grade Oidai Ni rating medical devices. 3.The path parameter of perceived risk to intention is not significant both on the models of first and second grade Oidai Ni rating medical devices.
Wan-TingChang and 張琬婷. "Exploring Knowledge Sharing Intention of Conflict and Collaboration in Intragroup: the Use of Theory of Reason Action(TRA)." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/33136794878880264591.
Full text(9793739), Trudy Dwyer. "A shock in time saves lives: Theory of planned behaviour and nurse-initiated defibrillation." Thesis, 2004. https://figshare.com/articles/thesis/A_shock_in_time_saves_lives_Theory_of_planned_behaviour_and_nurse-initiated_defibrillation/13423697.
Full textCoelho, Cristiano Pereira. "A papel da TRA no processo de tomada de decisão do consumidor: uma análise das micro celebridades no Instagram." Master's thesis, 2020. http://hdl.handle.net/1822/69423.
Full textCom o desenvolvimento da internet e o crescimento exponencial do uso tecnológico assim como das novas tecnologias, têm-se originado novas formas de trabalho, criação e ligação com os clientes. Desta forma tem surgido também novas oportunidades sendo uma delas o reconhecimento profissional de uma forma completamente diferente das ideologias tradicionais, levando á criação de micro celebridades. Micro Celebridades estas que desenvolveram as suas atividades de forma online ao contrário das celebridades tradicionais que começaram na televisão, rádio ou jornais. As micro celebridades permitem criar ligações próximas com os clientes e mais diretas com o seu nicho, podendo ser tanto ou mais impactantes que as celebridades tradicionais no processo de tomada de decisão dos consumidores. Desta forma, esta dissertação visa explorar este mesmo fenómeno, a influência das micro celebridades no processo de tomada de decisão, assim como a atitude dos consumidores em relação as mesmas e diversos fatores que podem influenciar esta mesma atitude como o perfil de utilizador e áreas de interesse. A necessidade de obtenção de estudos nesta área ainda pouco explorada, deu origem a uma pesquisa de caracter exploratório utilizando uma abordagem quantitativa com recursos a questionários a mais de 200 consumidores de várias faixas etárias e de diferentes partes de Portugal. De entre os resultados obtidos nesta dissertação, é possível notar que as micro celebridades têm impacto nas diferentes etapas do processo de tomada de decisão assim como os consumidores têm uma atitude positiva em relação as micro celebridades, dependendo das faixas etárias, além de que é possível observar as áreas de interesse e perfis que podem permitir uma melhor abordagem em relação as micro celebridades.
With internet development and the exponential growth of the technological usage as well as new technologies, it has been created new ways of working, exploring, creation and connection with consumers. This way, new opportunities have also emerged, one of which is professional recognition in a completely different way from traditional ideologies, leading to the creation of micro celebrities. Micro celebrities who developed their activities online, unlike traditional celebrities who started on television, radio or newspapers. Micro celebrities make it possible to create closer connections with customers and more direct connections with their niche, which can be as much or more impactful than traditional celebrities in the decision-making process of consumers. Thus, this dissertation aims to explore this same phenomenon, the influence of micro celebrities in the decision-making process, as well as the consumers' attitude towards them and factors that can influence this same attitude such as consumers profile or areas of interest. The need to obtain studies in this area, which has not yet been deeply explored, gave rise to an exploratory research using a quantitative approach using questionnaires to more than 200 consumers of various age groups as well as from different parts of Portugal. Among the results obtained in this dissertation, it is possible to clearly notice that micro celebrities have an impact on the different stages of the decision-making process as well as consumers having a positive attitude towards micro celebrities, depending on the age groups, it is also possible to look at the areas of interest and consumers profiles that can allow a better approach in relation with micro celebrities.
Cotton, Deborah Jean. "Therapists' experiences in adopting technology as a therapeutic medium with children / Deborah Jean Cotton." Thesis, 2014. http://hdl.handle.net/10394/14956.
Full textMA (Psychology), North-West University, Potchefstroom Campus, 2015
Chen, Kuan-Chin, and 陳冠瑾. "Consumer attitude toward Shanzhaiji: An application of the reasoned action theory action." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/72483734595514318789.
Full text靜宜大學
企業管理學系
99
The history of Shanzhaiji can trace back to 2003 in China, people started to knowing Shanzhaiji was basic from mobile industry, anyhow, Shanzhaiji took the lead of its reputation right in China, then developed the Shanzhaiji spirits, and Shanzhaiji culture. Shanzhaiji began to show on Taiwan’s public media at 2008, in addition to the internet and newspapers tried to play them up, and that made Shanzhaiji becomes the popular topic to town in a short period. Now “Shanzhaiji” already turns into a common phenomenon in daily life. The primary purpose of this study is to examine of the survey attitude toward the behavior, herding behavior, perception risk, product involvement, and innovate characteristic on purchase intention was shown to be significant. In this study, based on the theory of consumer behavior, this study used theory of reasoned action framework and added product involvement, perceived risk and personal innovation characteristics variables. Because popular products of the Shanzhaiji, it is more suitable for herd behavior to replace the subjective norm. In this study, empirical study was to interview visit and online survey, and had used the Shanzhaiji or has knowledge of the emulation Shanzhaiji. The results show that: (1) herd behavior on purchase intention was shown to be significant; (2) innovate characteristic(s) on purchase intention was shown to be significant; (3) product involvement on purchase intention was shown to be significant; (4) attitude toward the behavior on purchase intention no significant positive impact; (5) perceived risk on attitude no significant negative impact;(6) perceived risk on herd behavior no significant negative impact.
Chung, Hsin-Cheng, and 鍾欣成. "Applying the Theory of Reasoned Action to Cycling ExerciseParticipator's Behavioral Intentions." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/80864295115078028434.
Full text大葉大學
事業經營研究所碩士在職專班
97
In order to understand the cycling exercise participator’s behavior intentions, the study employed the theory of the reasoned action (TRA) to explore the interrelationships among individual attitude, subjective norm and behavior intention.. The sample tested by questionnaire in this study features that there are a bit more male participators than female ones. The age of them is between 21~40 years old. Most of the participators are graduated from colleague or university and work in the manufacture industry or serve in government authorities. The monthly salary is between NTD20,001-60,000. The result of this study is that behavior intention is positively influenced by attitude and subjective norm. Attitude has stronger influence to behavior intention than subjective norm does. Besides, all of the six sub-variables under attitude have the significant influence to attitude, and both the two sub-variables under subjective norm have the significant influence to subjective norm as well.
Chen, Yi-Wei, and 陳毅瑋. "Consumer Intention of Pre-paid Merchandise Purchase with Theory of Reasoned Action." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/19318901732784217299.
Full text崑山科技大學
企業管理研究所
96
Recently in Taiwan, with the growth of the economy and the changes of the time, the number of the convenient stores is over 8000. Over the past 29 years, the convenient stores have constantly broken and changed the commercial pattern and made several crucial revolution. They have developed functional services such as bill payment services, ATM, pre-paid merchandise purchase. Through those pre-paid merchandise purchase services to increase business volume, they have created the sources of business profit. For most consumers, they may have not had the opportunity to adopt such creative service as pre-paid merchandise purchase which combines virtual and actual conditions. The research’s model is Ajzen and Fishbein (1980) address Theory of Reasoned Action (TRA), this study is discussion about the influence of personal innovativeness, demographic variables, perceived risk, perceived utility and trust to the pre-paid merchandise purchase, and the influence of consumer’s attitude toward and subjective norm to intention of pre-paid merchandise purchase.485 consumer of convenience chain store were sampled as subject. To understand convenience store’s market and consumer behavior. The findings of path analysis show that (1) attitude toward and subjective norm have significantly positive affect on intention of pre-paid merchandise purchase, (2) consumer’s perceived risk have significantly negative affect on attitude toward of pre-paid merchandise purchase, (3)age and marriage have significantly affect on attitude toward of pre-paid merchandise purchase, (4) personal innovativeness have significantly positive affect on attitude toward of pre-paid merchandise purchase, (5) the higher the perceived utility of pre-paid merchandise purchase, the positive affect on attitude toward of pre-paid merchandise purchase, (6) consumer’s trust of pre-paid merchandise purchase have significantly positive affect on attitude toward of pre-paid merchandise purchase.
Yang, Shih-Han, and 楊詩涵. "Theory of Reasoned Action and Health Belief Model In Healthy Eating Behavior." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/k2asrv.
Full text朝陽科技大學
休閒事業管理系
106
This study uses rational behavior patterns and the health belief model explores the relationship between seniors healthy eating behaviors. Through reference to the theory of rational behavior and health belief model related documentation and scales as a research tool, silver-haired ethnic group of this study over the age of 65 as the object of study, questionnaire issued 500 and 329 with recovery of 65.8, questionnaire data collection sorting to Mplus and SPSS statistical software for data analysis and processing. Pretest analysis and descriptive statistics with SPSS, and structural equation modeling to Mplus analyses. Its displayed health diet attitude more good is health diet behavior intent more high; health diet of subjective specification by give of pressure more more, is health diet behavior intent more high; perception disease threat more high is health diet behavior intent more high; diet of action clues more more is health diet behavior attitude more good; action clues more more subjective specification of degree also more high; health diet of action clues more more is perception disease threat also more high; consciously obstacles more high is health diet behavior intent more low; consciously action interests more high, Higher intentions of a healthy diet. This theory applies to silver-haired ethnic group rational behavior theory and study of health belief model in healthy eating behaviors.
Chen, Ko-Ling, and 陳科伶. "Removal Behavior of Mobile App based on the Theory of Reasoned Action." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/4ca6wh.
Full text國立彰化師範大學
資訊管理學系
106
Mobile devices become more and more popular, Alibaba which is a quite substantial business, drives the growth of the Internet, and e-Commerce also gets a significant growth. All these factors make "Responsive Web Design" and "Web Application" become a trend. The most important thing is these technology can accelerate App developing, and solve problems of systems or post news immediately. Therefore, except attracting user to install Apps and upgrating user's intention of use, we should avoid the havior of remove the Apps in practice. And then continuing to notice the important information, or upgrate the version to improve the experience of use to enhance user's attachment. This is also an interesting issue. Based on Theory of Reasoned Action, I add factors include Perceived Risk, Perceived Usefulness, Perceived Ease of Use, Compatibility in this scale, to analysis the relationship of impacting on Removal Intention and Removal Behavior. Besides concerning the behavior of user, also expecting to be beneficial to personal job. we can grasp the reason of removal apps, that makes us to avoid to make mistake and improving our capability and experience.
CHUANG, KUO-HUA, and 莊國華. "Exploring Knowledge Sharing Behavior with Theory of Reasoned Action- Exploring Knowledge Sharing Behavior with Theory of Reasoned- A Case of Taiwan High Tech Industry." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/48948252448722128721.
Full text樹德科技大學
資訊管理研究所
97
Knowledge sharing makes the great benefit with industry competing value and profit. In recent years, management scholar promote the dynamic management was focus on cooperating the business management for the organization. The degree of organizational identification to the employee and human resource management were also impact on intention to knowledge sharing. This study examined the relationship among knowledge sharing behavior and each factors with theory of reasoned action (TRA). With different perspective, economy, society and psychology to explore the intrinsic and extrinsic factors influence knowledge sharing. This research regards member of IT industry as the research object, and adopts the method of questionnaire survey. 580 surveys were sent among 13 organizations, with 465 responses returned, 80.1 percent response rate. With the analysis of full structural equation model, some empirical evidence were get. First, there was a positive effected with attitude and intension; Second, there was a positive effected with subjective norm and intension; Third, there was a positive effected with subjective norm and attitude; Forth, there was a positive effected with intension and behavior; Fifth, there was a negative effected anticipated extrinsic rewards and attitude; Sixth, there was a positive effected with anticipated reciprocal relationships and attitude; Finally, there was a positive effected with organizational identification and behavior. The six hypotheses were support and one was rejected. With confirmatory factor analysis, our research model has good fit and shows the theory of reasoned action was totally supported. The findings will be useful to the academic and business.
Mukasa, Joel Wilberforce Senankya. "Workplace HIV and AIDS-related discrimination : unravelling the phenomenon’s persistence." Thesis, 2012. http://hdl.handle.net/10500/10470.
Full textIndustrial & Organisational Psychology
D. Admin. (Industrial and Organisational Psychology)
Sui, Yu-Le, and 隋育樂. "A Study of Occupational safety and health compliance of Theory of Reasoned Action." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/8579d7.
Full text健行科技大學
資訊管理系碩士班
104
The purpose of this study is to explore the operation personnel behavior of occupational safety and health compliance. Mainly based on the theory of Reasoned Action (TRA) to study explore of hazard identification, risk assessment, safety culture, behavioral attitude, subjective norm, behavioral intention and behavioral the behavioral influence on compliance from operation safety. . Hazard identification, risk assessment and control is a critical element of an occupational health and safety of occupational safety and health management system. The purpose of hazard identification and risk assessment is to recognize hazard source and control risk. Safety culture is important part of organization culture. Proactive safety culture can effectively reduce work related injuries of organizations. The study occupational safety and health compliance, and Issued 300 questionnaires, collected 285 pieces as the valid questionnaire, the questionnaire recovery rate 95%. Significant positive influence from hazard identification, risk assessment and Safety culture has occurred to affect behavioral attitude of influence on compliance from operation safety. Significant positive influence from behavioral attitude and subjective norm has occurred to affect behavioral intention of influence on compliance from operation safety. Finally, behavioral intention significantly positive influence behavioral. Here are the summary for those analysis results: 1. A Significant positive influence from hazard identification, risk assessment and Safety culture has occurred to affect behavioral attitude of influence compliance from operation safety. 2. An insignificant positive influence from safely culture has shown on affect subjective norm compliance from operation safety. 3. A Significant positive influence from behavioral attitude and subjective norm has occurred to affect behavioral intention of influence compliance from operation safety. 4. A Significant positive influence from behavioral intention has occurred to affect behavior intention of influence compliance from operation safety.
YANG, SHU-TING, and 楊舒婷. "A Study of the Theory of Reasoned Action on LINE Stickers Purchase Intention." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/01964151893305219576.
Full text朝陽科技大學
休閒事業管理系
104
This study investigated the Line Creators’ Stickers consumer’s among in Perceived Value, Attitude, Subjective Norms, Purchase Intent relationship. Object of study is the consumers who purchased creators’ stickers. This study employed snowball sampling through the website MySurvey, Facebook, and Line. A total of 400 questionnaires were distributed, excluding 25 copies of respondents fill in missing and too regularity invalid questionnaires, the effective rate of 93.75%. Statistical method includes Confirmatory Factor Analysis, Descriptive Statistics, Independent-Sample T-Test, One-way ANOVA, and PLS-SEM to test the hypothesis. The results and conclusions are as follows: (1) The Line Creators’ Stickers Consumers are mainly dominated by women; 21-30 years of age, education level focused on university, the majority of occupational groups for students, using Line time more than three years, frequency of use per day, and over the last six months to purchase how many Line Creators’ Stickers are 2-3 as much. (2) The Line Creators’ Stickers Consumers Perceived Value in “Gender”, “Age”, and “How many purchase in the Line creators’ stickers within six months” are having significant differences. (3) The Line Creators’ Stickers Consumers Attitude only in “Age”, and “How many purchase in the Line creators’ stickers within six months” have reached significant differences.(4) The Line Creators’ Stickers Consumers Subjective Norms in “How many purchase in the Line creators’ stickers within six months” have reached significant differences. (5) The Line Creators’ Stickers Consumers Purchase Intent in “Age”, and “How many purchase in the Line creators’ stickers within six months” have reached significant differences. (6) Perceived Value will positively affect Attitude and Purchase Intent. Attitude will positively affect Purchase Intent. Subjective Norms will positively affect the Purchase Intent. Keyword: Perceived Value, Attitude, Subjective Norms, PLS-SEM
Hsing, Ya-Lan, and 邢雅嵐. "A STUDY OF THE STUDENT’S KNOWLEDGE-SHARING BEHAVIOR THROUGH THEORY OF REASONED ACTION." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/98487679825227345090.
Full text大同大學
資訊經營學系(所)
100
In recent years, the prevalence of the Internet is increasingly high, making the learning is no longer just limited to schools, roughly a desktop computer through a network of communications, small portable cell phone makes teaching to break the traditional mode, from the geographical and time space constaints become ubiquitous. Information is the reason why convenience, the origin of human knowledge sharing behavior, knowledge sharing and knowledge management is the most important factors of success or failure, or how to share knowledge of the teaching class, play to the maximum effect is a very important issue. This study through the intention of the study of human behavior the most widely accepted rational behavior theory, to the actual test in reality, sharing behavior, and related literature to obtain the relevant factors that affect knowledge sharing behavior of the environment – Tatung university’s student the object of the questionnaire, the students of the University information Management Department, trying tounderstand whether these factors is the real impact of knowledge sharing behavior of users on the network, issued a total of 173 questionnaires, 152 valid questionnaires were, and then through the SPSS 15.0 and AMOS 6.0software tools for analysis of these factors, that the organizational culture and personality education for students willing to share knowledge have a significant effect, so the teacher in the teaching process through incentives or group activities to enhance students' willingness to share, enhance the effectiveness of teaching outside school hours.
Hsu, Chun-yu, and 許鈞禹. "A Study of Purchase Intention to Group - Buying in Theory of Reasoned Action." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/26237042539801939354.
Full text東吳大學
企業管理學系
100
The Groupon has been a trend in recent two years in Internet. Compared with traditional group-buying, Groupon platform can provide the cheaper price (about 50% off), and a variety of goods to consumers. However, most stores which utilize Groupon as a tool of promotion are established in recent years and don’t have high awareness among consumers. Because of low awareness and safety of these stores, consumers have to take more risks in consuming process, especially when the conflicts continue to happen (ex: the event of Valentine’s Days in Hong Kong and the event of the new year’s dishes in Japan). Although the dispute still happens between the consumers and sellers, the consumers' passion for shopping in the Groupon platform will never diminish. We can also see that a lot of people purchase products in Groupon platform. This condition is an important point in our study, and we would like to why consumers want to buy products in high risky consuming environment such as Groupon platform. The purpose of this study is to explore whether the variables of behavioral attitudes and social norms will influence consumer’s purchased intention. According to Shimp & Kavas’s research(1984), the theory of planned behavior is the main research structure in our study. In addition, we also take Price Consciousness, Utilitarian Value, Hedonic Value, Perceived Risk, Perceived Trust, Perceived Population, and Conformity Intention in our study, representing the attitudes toward trying and the expectation of success. The results shows that when consumers are sensitive to the prices of products, the lower price will increase consumers' trust in the Groupon platform. Consumers with high conformity intention will also positively influence consumers' trust in the Groupon platform. In addition, the perceived population positively influence consumers' trust in the Groupon platform. Finally, consumers' perceived risks and hemdonic value will positively influence the behavioral attitudes of consumers.
Huang, Yen-Ling, and 黃彥綾. "Exploring revisiting intention in Tourism Factory based on The Theory of Reasoned Action." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/89531436807827841971.
Full text國立體育大學
休閒產業經營學系碩士班
101
At the early stage of development, tourism factories were the solution to the problems of idle factories and diversifying human resources which were caused by global economic issues. Up to recent years, these factories have become unique combinations of the historic manufacturing industry and localized culture features. Nowadays, firms are searching for means to increase their profits while promoting the awareness of tourism factories. For this reason, this paper focuses on the analysis of consumers’ revisit intentions. The purpose of this paper is to analyze the influence of subjective norms and flow experience on revisit intentions and the moderating effects of the subjective norms and flow experience on consumers’ revisit intentions. The research objects of this paper are the consumers that, for the past six months, have visited the “Foodstuff” series of the tourism factories in Taiwan. By conducting questionnaires on twenty-two tourism factories in northern, central and southern Taiwan, this paper analyzes how consumers’ subjective norms and the flow experience affect revisit intentions and how consumers’ level of involvement during the visit affect their revisit intentions. The analysis shows that, when the level of flow experience becomes more desirable, the consumers’ revisit intentions to the tourism factories increase. Subjective norm - informational, flow experience, enough to directly enhance consumer`s revisit intentions. As consumers higher degree of involvement in tourism factory, they will be more willing to enhance any informational influences to revisit intentions by the subjective norms, and they will be more willing to enhance influences to revisit intentions by flow experience. However, the direct impacts of subjective norms on revisit intentions are not significant. As a result, businesses can improve consumers’ flow experiences not only to increase their revisit intentions but also to stimulate their involvement and willingness of absorbing any information presented.
Lin, Shan yu, and 林珊宇. "After-school Programs and Student Retention:A Joint Perspective of Theory of Reasoned Action and Expectation Confirmation Theory." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/82y6sn.
Full text國立臺中教育大學
事業經營碩士學位學程
103
Single-family popularity, the rise of dual-earner families, raise the general level of education and other social structural changes, Taiwan's low birth rate the impact of the industry began to ferment from preschool, elementary and junior cram for the future market is bound to impact. The study past tutoring career scholars to explore the education sector, the majority of the content and teaching strategies and student learning outcomes related, but rarely for cram schools for parents to discuss the needs and expectations. This, this study is to explore the needs of parents cram what expectations, and their parents to try to understand the selection of indicators and the continued willingness classes.The research subjects selected by the Taichung school students to participate in after-school parents pay tuition based, purposive sampling criteria: (a) for the Taichung school parents (2) Students participate in after-school tutoring paying parent questionnaires 120 , in the hope of this study conclusions and perspectives that can contribute to the management practices cram schools.The results showed that attitudes, subjective norms, behavioral intentions, behavior recognition, perceived performance, satisfaction, willingness to keep classes were highly significant impact. Finally, this research study results and findings and make recommendations to management implications, expected to provide supplementary education industry and parents as a reference.