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1

Mohamad, Nur Shafeera, and Thoo Ai Chin. "Extend Theory of Planned Behavior for Recycling in Electronic Waste." Journal of Research in Administrative Sciences 9, no. 2 (December 15, 2020): 1–5. http://dx.doi.org/10.47609/jras2020v9i2p1.

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Electronic waste (e-waste) is generated at a rapid pace when there are millions of electronic appliances including mobile phones, televisions, computers, laptops, and tablets have very short time lifespans. In addition, e-waste is classified as any types of electric and electronic merchandises that have no value to consumers. Even though e-waste is known as trash, but it can be used as a secondary resource to decrease the number of hazardous contents that may harm the environment. Despite being thrown away,e-waste can be reused, resold, recovered, remanufactured, and recycled. Theory of Planned Behavior (TPB) is used as an underpinning theory to examine the factors that influence consumer’s behaviour towards e-waste recycling in Malaysia. TPB is a classical theory to predict one’s beliefs and behaviour. The theory shows that attitude, subjective norms, and perceived behavioural control could explain an individual’s behavioural intentions and behaviours. However, TPB is insufficient to explain pro-environmental actions such as returning e-waste. Recycling behaviour involves external resources and expertise. Thus, this study extended the theory by incorporating other factors such as awareness of the environment consequences, perceived convenience, and moral obligation. This study will use an online survey. Data will be selected and collected from respondents in Malaysia who age above 18 years old and use electronic products via purposive sampling method. Structural equation modelling (SEM) approach will be employed for data analysis and hypotheses testing. The findings of this review are significant to the government, organizations, electronic consumers and researchers that e-waste recycling can be enhanced using extended TPB. Keywords: Electronic waste (e-waste), Electronic Appliances, Recycling, Theory of Planned Behavior (TPB)
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Mohamad, Nur Shafeera, and Thoo Ai Chin. "Extend Theory of Planned Behavior for Recycling in Electronic Waste." Journal of Research in Administrative Sciences 9, no. 2 (December 15, 2020): 1–5. http://dx.doi.org/10.47609/jras2020v9i2p1.

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Electronic waste (e-waste) is generated at a rapid pace when there are millions of electronic appliances including mobile phones, televisions, computers, laptops, and tablets have very short time lifespans. In addition, e-waste is classified as any types of electric and electronic merchandises that have no value to consumers. Even though e-waste is known as trash, but it can be used as a secondary resource to decrease the number of hazardous contents that may harm the environment. Despite being thrown away,e-waste can be reused, resold, recovered, remanufactured, and recycled. Theory of Planned Behavior (TPB) is used as an underpinning theory to examine the factors that influence consumer’s behaviour towards e-waste recycling in Malaysia. TPB is a classical theory to predict one’s beliefs and behaviour. The theory shows that attitude, subjective norms, and perceived behavioural control could explain an individual’s behavioural intentions and behaviours. However, TPB is insufficient to explain pro-environmental actions such as returning e-waste. Recycling behaviour involves external resources and expertise. Thus, this study extended the theory by incorporating other factors such as awareness of the environment consequences, perceived convenience, and moral obligation. This study will use an online survey. Data will be selected and collected from respondents in Malaysia who age above 18 years old and use electronic products via purposive sampling method. Structural equation modelling (SEM) approach will be employed for data analysis and hypotheses testing. The findings of this review are significant to the government, organizations, electronic consumers and researchers that e-waste recycling can be enhanced using extended TPB. Keywords: Electronic waste (e-waste), Electronic Appliances, Recycling, Theory of Planned Behavior (TPB)
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Ghouri, Arsalan Mujahid, Naveed R. Khan, and Omar B. Abdul Kareem. "Improving Employees Behavior through Extension in Theory of Planned Behavior: A Theoretical Perspective for SMEs." International Journal of Business and Management 11, no. 11 (October 26, 2016): 196. http://dx.doi.org/10.5539/ijbm.v11n11p196.

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<p>The purpose of this paper is to review the conceptualization of the adaptation of Theory of Planned Behavior (TPB) with religious orientation in small and medium enterprises (SMEs). The underlying assumption for TPB implication in SMEs is that employee’s behavioral intention at work may be modified via TPB which shall improve the employee competitiveness, which in turn increases the organizational success factors in the industry. The proposed conceptual framework is based on well-known analytical framework for TPB developed by Ajzen, (1991). Literature suggested that religion engenders the shape of behaviour, which is strongly followed by people. Based upon conceptual and empirical evidences framework and propositions are developed to test the adaptation of TPB and religious orientation in SME. The proposed framework provides a basis for developing an empirical model to advance the TBP with religious orientation in SME which further can be test across the SME sectors and results from different geographical and cultural settings may also be explore. This research contributes to existing knowledge by extension of TPB in SMEs operating in Pakistan, which would result in the improvement of employee’s behavior. This study could be of practical value for SMEs owner/ managers, who want to maximize the employee behavior through effective adaptation of TBP with religious orientation that support their organization.</p>
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Webb, Katie L. "Theory of planned behaviour: general practitioners’ prescribing and referral behaviour." European Journal for Person Centered Healthcare 5, no. 1 (May 23, 2017): 75. http://dx.doi.org/10.5750/ejpch.v5i1.1210.

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Rationale and aims: The vast majority of patients seen in general practice present with a mental health component to their illness. Despite current clinical guidelines, suggesting referral to psychological-based treatments being a more appropriate course of action, anti-depressant prescription remains high for those suffering common mental health problems (CMHPs). This study aimed to investigate General Practitioners’ (GPs) behaviour regarding the prescription of antidepressants and referral to psychological-based treatment for individuals with CMHPs, using the Theory of Planned Behaviour (TPB). Method: Online and postal questionnaires were developed in line with the TPB model following consultation, pilot study and cognitive debriefing. Questionnaires were distributed to all working GPs in Wales, UK. Data underwent statistical analysis.Results: Analysis of responses (n=127) showed a GP’s decision to prescribe antidepressants to patients with CMHPs is significantly influenced by both ‘attitude’ and ‘subjective norm’, while perceived behavioural control was non-significant. Over half of the study GPs did not feel in control of prescribing antidepressants to those with CMHPs. GPs’ intention to refer for psychological-based treatment was significantly influenced by attitude, while further analysis showed GPs did not feel in control of referring for psychological-based treatment.Conclusion: Using TPB helped to explain GPs’ antidepressant prescribing and referral to psychological-based treatment behaviours. GPs’ intention to prescribe and refer were shown to be moderated by behavioural and normative beliefs, while control beliefs were non-significant. The presence of personal experience as a predictable feature to prescribing and referral behaviour is something that could figure more prominently within early phases of medical training.
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Arya, Bhavana, and Shiromi Chaturvedi. "Extending the Theory of Planned Behaviour to Explain Energy Saving Behaviour." Environmental and Climate Technologies 24, no. 1 (January 1, 2020): 516–28. http://dx.doi.org/10.2478/rtuect-2020-0032.

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Abstract Existing research in environmental psychology suggests that humans are conscious of the impact that their actions have on the environment. However, a corresponding change is yet to be seen in the voluntary adoption of pro-environmental behaviour by the Indian population. While there is an overall improvement in the ecological consciousness, we need to find out the psychological factors that promote adoption and maintenance of environmentally responsible behaviour. The current study incorporated the construct of consideration of future consequences (CFC) into the theory of planned behaviour (TPB) to investigate energy-conservation behaviour in 232 college students. Results confirmed that TPB constructs predict pro-environmental behaviour. Results also confirmed that consideration of future consequences is positively related to efficiency enhancing pro-environment behaviour. The research has implications for planning interventions that address both adoption and maintenance of pro-environment behaviour.
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Conner, Mark, Siobhan Hugh-Jones, and Christina Berg. "Using the two-factor Theory of Planned Behaviour to predict adolescent breakfast choices." Educational and Child Psychology 28, no. 4 (2011): 37–50. http://dx.doi.org/10.53841/bpsecp.2011.28.4.37.

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Purpose:The study used the two-factor Theory of Planned Behaviour (TPB) to predict healthy breakfast choices in a sample of adolescents and the extent to which gender, social class and age (school grade) moderated the relationships.Methods:A total of 1735 11- to 15-year-olds recruited from schools in Gothenburg, Sweden, completed TPB questionnaires on choices of high-fibre bread and low fat milk for breakfast. The TPB questionnaires tapped intentions, affective and instrumental attitudes, injunctive and descriptive norms and perceived control and confidence. Two weeks later the adolescents completed a seven-day food diary about food consumed at breakfast.Results:Intentions to consume high-fibre bread and low fat milk were predicted by affective and instrumental attitudes, injunctive and descriptive norms, and perceived confidence. In addition, affective attitudes for bread and descriptive norms for milk were stronger predictors of intentions in the older groups. Consumption of high-fibre bread and low fat milk was predicted by intentions, perceived confidence, and the interaction between age and intentions. Decomposition of the interaction between age and intentions for the two breakfast choices indicated that intentions were significantly stronger predictors of behaviour for the older children.Conclusions:The two-factor TPB provides a reasonable basis for predicting intentions and behaviour in relation to healthy breakfast choices in adolescents and basing interventions to change such behaviours. The importance of personal and parental factors was demonstrated by the fact that attitudes (instrumental attitudes for milk and affective attitudes for bread) and descriptive norms were the strongest predictors of intentions for the two behaviours. In turn intentions were the most powerful determinants of both behaviours. Importantly intentions were significantly stronger determinants of both behaviours in older compared with younger adolescents. This probably reflects both developmental factors and the growing autonomy over healthy behaviour choices that adolescents experience as they grow older. Implications for using the two-factor TPB in relation to health behaviours in children and adolescents are discussed.
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Kusuma, Hadri, and Virsyadini Anafisati. "DONOR'S INTENTION ON THE CROWDFUNDINGAMONG UNIVERSITY STUDENTS: AN EXTENSION OF THE THEORY OF PLANNED BEHAVIOUR." Humanities & Social Sciences Reviews 8, no. 4 (August 30, 2020): 710–19. http://dx.doi.org/10.18510/hssr.2020.8470.

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Purpose of the study: The primary purpose of this study is to examine the antecedents of the intention to donate on the crowdfunding. Methodology: The research design of this study is a quantitative technique. The data is primary data based on the survey to active university students in the City of Yogyakarta. The study examines 185 completed questionnaires and analyzes the relationship among variables by employing structural equation model. Main Findings: Overall, the results support the Theory of Planned Behaviour (TPB). When other variables are is integrated into the TPB, the variables of past behavior and religiosity, but not moral norm, improve the prediction on the intention to donate significantly. Applications of this study: In addition to the extension of the TPB, this study suggests that individuals, owner projects or charitable organizations should include past behavior and religiosity components in understanding donor behaviors. Novelty/Originality of this study: This study expands the Theory of Planned Behaviour by integrating additional factors that are considered to improve the explanatory power of the model.
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Nguyen, Tuyet-Mai, Phong Tuan Nham, and Viet-Ngu Hoang. "The theory of planned behavior and knowledge sharing." VINE Journal of Information and Knowledge Management Systems 49, no. 1 (March 6, 2019): 76–94. http://dx.doi.org/10.1108/vjikms-10-2018-0086.

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Purpose The theory of planned behavior (TPB) is the most frequently used model in knowledge sharing. However, the empirical results are inconclusive on whether TPB can provide reasonable prediction of knowledge sharing behavior (KSB). This study aims to examine TPB in knowledge sharing and identify potential moderators of relationships among constructs in TPB. Design/methodology/approach This study conducted a systematic review and meta-analysis of 26 studies examining TPB in knowledge sharing. A meta-analytical structural equation model (MASEM) was used to test original and modified TPB models and examine potential moderators. Findings The results show that attitude has the strongest relationship with intention, followed by perceived behavior control and then subjective norms. Intention shows the strongest association with KSB, followed by perceived behavior control. The moderator roles of culture, economic wealth and information technology support are found in the model. Originality/value This study is the first attempt to provide a systematic review and MASEM in TPB in knowledge sharing.
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Tucker, Mark, Christine Jubb, and Chee Jin Yap. "The theory of planned behaviour and student banking in Australia." International Journal of Bank Marketing 38, no. 1 (July 18, 2019): 113–37. http://dx.doi.org/10.1108/ijbm-11-2018-0324.

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Purpose The purpose of this paper is to investigate the extent to which the three constructs associated with the theory of planned behaviour (TPB) can explain student banking intentions and assist in understanding their bank satisfaction. Design/methodology/approach This research issue was investigated using a mixed methods approach, incorporating both qualitative and quantitative methods. Convenience sampling was used. Factor analysis and logistic regression were used to ascertain the relevance of the TPB in explaining student banking intentions. Findings Using factor analysis, perceived behavioural control was shown to be the key determinant in explaining student banking intentions. Using a logistic regression, the TPB was shown to have strong application in predicting customer satisfaction with all three of its constructs significant, but weaker application for predicting the likelihood of a bank switch, with subjective norms and attitude significant, and even less for the likelihood of recommending the bank to a friend, with only perceived behavioural control significant. Research limitations/implications The use of an online survey which limits the pool of respondents to internet users, together with the sample size, limit the generalisability of findings. Practical implications Banks can better target and understand the drivers that influence both student banking intentions and customer satisfaction. This knowledge will allow banks to better attract and retain student customers. Originality/value Provides insight to and a better understanding of how the TPB can explain and predict student banking intentions. This study fills a gap in the literature by concentrating on student banking behaviour in Australia, a substantial segment of bank customers that has received little research.
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Xuan Dao, Truong Thi, Pham Huong Trang, and Tran Duc Thanh. "The Big Five personality traits and co-production behaviour of Vietnamese tourists: An extension of the theory of planned behaviour." Zbornik radova Ekonomskog fakulteta u Rijeci: časopis za ekonomsku teoriju i praksu/Proceedings of Rijeka Faculty of Economics: Journal of Economics and Business 40, no. 1 (June 30, 2022): 97–127. http://dx.doi.org/10.18045/zbefri.2022.1.97.

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In the framework of Ajzen’s theory of planned behaviour (TPB), the study is conducted to evaluate the association between The Big Five personality traits and the three types of tourists’ co-production behaviour: co-production behaviour before the trip, co-production behaviour during the trip, and co-production behaviour after the trip. The mediating type of co-production attitude is also clarified in this TPB model. The online and in-person survey methodologies have been used from January to May 2021. The study’s survey subjects are Vietnamese tourists who live and work in Vietnam and have travelled within the last two years. The research results reveal that all three personalities: Extraversion, Openness, and Agreeableness, positively affect the three categories of co-production behaviours, whereas Consciousness and Neuroticism only influence production behaviour during the trip. Two types of mediation: complementary and indirect- only effect of co-production attitude, is clarified. This study contributes to broader TPB theory by analyzing Big Five personality traits in tourist co-production behaviour. Our findings assist tourism businesses in better understanding how visitors’ personalities impact their co-production and assist them in building effective co-production methods. Tourism practitioners should develop different approaches for groups of customers with distinguished characteristics in each stage of their co-production processes.
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Kobbeltved, Therese, and Katharina Wolff. "The Risk-as-feelings hypothesis in a Theory-of-planned-behaviour perspective." Judgment and Decision Making 4, no. 7 (December 2009): 567–86. http://dx.doi.org/10.1017/s1930297500001145.

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Abstract The Theory of Planned Behaviour (TpB: Ajzen, 1985; 1991) is based on a utility framework, and the Risk-as-Feelings hypothesis (RaF: Loewenstein, Weber, Hsee, & Welch, 2001) is a feelings-based behavioural model. The TpB and RaF are first compared and contrasted. Two empirical studies investigated the predictive power of consequence-based vs. affect-based evaluative judgements for behavioural intentions: Study 1 (n = 94) applied a regression model to examine the predictive value of a subset of shared variables, unique TpB variables, and unique RaF variables for intentions to have unsafe sex. Study 2 (n = 357) experimentally examined whether intentions are driven by consequences or feelings, in two decision vignettes with opposite qualities: A positive hedonic experience with potential negative consequences (unsafe sex) vs. a negative hedonic experience with potential positive consequences (back surgery). The results supported the TpB by emphasising the role of outcome-expectations in the construction of intentions, and the RaF by showing the importance of affective subcomponents in attitudes.
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Heuer, Annamária, and Lars Kolvereid. "Education in entrepreneurship and the Theory of Planned Behaviour." European Journal of Training and Development 38, no. 6 (July 1, 2014): 506–23. http://dx.doi.org/10.1108/ejtd-02-2013-0019.

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Purpose – The purpose of the present empirical study is to investigate the relationship between education in entrepreneurship and entrepreneurial behaviour and compare the effectiveness of frequently used entrepreneurship education teaching approaches. Design/methodology/approach – Hypotheses are derived from the “Theory of Planned Behaviour” (“TPB”), which suggests that education in entrepreneurship is positively related to attitude (“A”), subjective norm (“SN”) and perceived behavioural control (“PBC”); that the effect on A, SN and PBC is stronger for extensive courses in entrepreneurship than for more superficial forms of educational efforts; and that education only influences entrepreneurial intentions indirectly through the effect on A, SN and PBC. The hypotheses are tested using data from two different surveys, one from Belgium and one from Norway. Findings – None of the hypotheses are supported. However, the findings from the study indicate a strong direct relationship between participation in extensive education programmes in entrepreneurship and entrepreneurial intention. Research limitations/implications – Additional empirical evidence would be required to confirm these results and help to improve our understanding of the validity bounds of the TPB in the field of entrepreneurship. Practical implications – The findings indicate that educational programs or events of limited duration have a rather limited usefulness and that efforts should rather be directed on programs of longer duration. This would, for instance, speak for a re-orientation of some policies like those financing short seminars on venture creation for unemployed people. Originality/value – Using data from two different surveys, one from Belgium and one from Norway, this study raises questions about the sufficiency of the TPB.
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Wang, Yao-Fen, and Chung-Jen Wang. "Do psychological factors affect green food and beverage behaviour? An application of the theory of planned behaviour." British Food Journal 118, no. 9 (September 5, 2016): 2171–99. http://dx.doi.org/10.1108/bfj-12-2015-0469.

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Purpose The purpose of this paper is to first integrate incorporated commitment, self-identity, and moral responsibility with the theory of planned behaviour (TPB) to predict the green food and beverage (GFB) behaviours in protecting food environment. Moreover, this study also identified the key influential factors of green behaviours and analysed the mediation effects of commitment in this extended TPB model. Design/methodology/approach The structural equation modelling based on 793 college students was used to verified the goodness-of-fit and direct effects of the extended TPB model of GFBs, and bootstrap method was also used to examine the indirect effects. Findings The results of this study revealed commitment, perceived behavioural control (PBC), and perceived knowledge of GFBs were the most influential factors of GFBs. Furthermore, this study also verify that PBC influences civic behaviour pertaining to GFBs, and commitment mediated the effects of subjective social norms between PBC and GFBs. Originality/value This study provided value for GFBs that prompting people to exhibit civic behaviour pertaining and commitment to GFBs as well as ensuring environmentally sustainable development of GFBs.
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Shi, Jing, Dandan Peng, and Yao Xiao. "Exploration of Contributing Factors of Different Distracted Driving Behaviors." PROMET - Traffic&Transportation 31, no. 6 (December 16, 2019): 633–41. http://dx.doi.org/10.7307/ptt.v31i6.2962.

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The motivation of this research is to explore the contributing factors of driving distraction and compare the contributing factors for three typical distracted driving behaviours: drinking water, answering a phone and using mobile phone application (APP) while driving. An online survey including a driving behaviour scale and the Theory of Planned Behaviour Questionnaire (TPB Questionnaire) was conducted to obtain data related to these driving distractions. An integral structural equation model based on the Theory of Planned Behaviour (TPB) was established to explain the factors causing three typical distracted behaviours, and the causes of differences for three typical distracted behaviours were compared. The result shows that the attitudes and perceived behaviour control are the main factors causing distracted behaviours, and the subjective norm has a significant impact on answering a phone while driving. The occurrence of a distracted driving behaviour is the consequence of behaviour intention and perceived behaviour control. These conclusions provide insights for implementing behaviour modification and traffic laws education.
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Wang, Jianhua, May Chu, Yuan yuan Deng, Honming Lam, and Jianjun Tang. "Determinants of pesticide application: an empirical analysis with theory of planned behaviour." China Agricultural Economic Review 10, no. 4 (November 5, 2018): 608–25. http://dx.doi.org/10.1108/caer-02-2017-0030.

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Purpose The purpose of this paper is to investigate farmers’ intentions to comply with pesticide application standards based on an extended theory of planned behaviour (TPB). Design/methodology/approach Built on a TPB framework, it was examined how perceived behavioural control (PBC), behavioural goal (BG), behavioural attitude (BA) and subjective norm (SN) influenced farmers’ intention to comply with pesticide application standards. Data of 986 farmers from five major agricultural provinces in China were collected following a stratified random sampling method. Structural equation modelling was employed for hypothesis testing and analysis. Findings The results showed that PBC, BG, behavioural attitude and SN had positive impacts on farmers’ intention in abiding by the standards. Among them in determining farmers’ intention towards compliance with pesticide application standards, farmers’ PBC was found to be the most influential factor, while SN was the least influential factor. Originality/value The results indicated that the traditional TPB constructs had significant correlations with farmers’ intention to comply with pesticide standards, demonstrating the applicability of the TPB in the understanding of farmers’ decision-making in a developing country context. It is suggested that psychological factors should be taken into consideration in studying farmers’ decision-making.
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Alhassan, Hamdiyah, Felix Ankomah Asante, Martin Oteng-Ababio, and Simon Bawakyillenuo. "Application of theory of planned behaviour to households’ source separation behaviour in Ghana." Management of Environmental Quality: An International Journal 29, no. 4 (June 11, 2018): 704–21. http://dx.doi.org/10.1108/meq-10-2017-0122.

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Purpose The purpose of this paper is to examine the factors that encourage households’ source separation behaviour in Accra and Tamale Metropolises in Ghana. Design/methodology/approach Using a cross-sectional design, 855 households of Ghana were interviewed based on the theoretical framework of the theory of planned behaviour (TPB). The ordered probit regression model was employed to examine the factors that influence households’ source separation intention. Findings The results indicated that educational attainment of head of household, total income of household, occupation type of household head, information, past experience with source separation, inconvenience in terms of time, space and availability of formal source separation scheme, attitude, subjective norm and the location of the respondents significantly predicted households’ solid waste separation intentions. Research limitations/implications The cross-sectional design does not determine causality but an association. Thus, future studies should examine actual household waste separation behaviour by using the experimental design to test the TPB model. Practical implications To promote solid waste separation at source, the public should be educated and provided with solid waste separation schemes that are efficient and compatible with households’ preference. Originality/value This study was partly motivated by the fact that despite the benefits associated with source separation, little attention has been given to formal source separation in Ghana. Moreover, there are limited studies on source separation behaviour in Ghana using the TPB as the theoretical framework.
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Qi, Xin, and Angelika Ploeger. "Explaining Chinese Consumers’ Green Food Purchase Intentions during the COVID-19 Pandemic: An Extended Theory of Planned Behaviour." Foods 10, no. 6 (May 26, 2021): 1200. http://dx.doi.org/10.3390/foods10061200.

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The outbreak of the COVID-19 pandemic has strongly influenced consumers’ habits and behaviours, creating a more sustainable and healthier era of consumption. Hence, there is a potential for further expanding the green food sector in China. The theory of planned behaviour (TPB) is one widely used framework to explain consumers’ food choices. Considering consumers’ internal norms, their perceptions of green food attributes, and the shifting consumer behaviour, our study has extended the TPB framework (E-TPB) by adding constructs of moral attitude, health consciousness, and the impact of COVID-19 (IOC). The results of structural equation modelling among 360 functional samples revealed that the E-TPB model has a superior explanatory and predictive power, compared with the original TPB model regarding Chinese consumers’ green food buying intentions in the current and post-pandemic periods. The path analysis demonstrated that attitude, perceived behavioural control, moral attitude, health consciousness, and IOC have significant positive effects on green food purchase intentions. However, the association between subjective norm and purchase intention varies within the TPB and E-TPB models, which showed a non-significant impact in E-TPB. These findings can generate more suitable managerial implications to promote green food consumption in China during the current and post-pandemic periods.
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Alhamad, Hamza, and Parastou Donyai. "The Validity of the Theory of Planned Behaviour for Understanding People’s Beliefs and Intentions toward Reusing Medicines." Pharmacy 9, no. 1 (March 9, 2021): 58. http://dx.doi.org/10.3390/pharmacy9010058.

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Background: many factors can impact a person’s behaviour. When the behaviour is subject to prediction, these factors can include, for example, the perceived advantages and disadvantages of performing the behaviour, normative beliefs, and whether the behaviour is thought to be achievable. This paper examines intentions to engage in medicines reuse, i.e., to accept medicines that are returned unused to a pharmacy to be reused. The paper aims to outline the validity of the Theory of Planned Behaviour (TPB) for understanding people’s intentions to engage in medicines reuse by examining this against other long-standing health-related psychological theories of behavioural change. Thus, the Health Belief Model (HBM), Protection Motivation Theory (PMT), Trans-Theoretical Model of Health Behaviour Change (TTM/SoC), Theory of Reasoned Action (TRA), and TPB are examined for their application in the study of medicines reuse. Discussion: the HBM, PMT, TTM/SoC, TRA, and TPB were assessed for their relevance to examining medicines reuse as a behaviour. The validity of the TPB was justified for the development of a Medication Reuse Questionnaire (MRQ) to explore people’s beliefs and intention toward reusing medicines. Conclusion: TPB has been widely used inside and outside of health-related research and it was found to have more accurately defined constructs, making it helpful in studying medicines reuse behaviour.
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Canova, Luigina, and Anna Maria Manganelli. "Energy-saving behaviours in workplaces: Application of an extended model of the theory of planned behaviour." Europe’s Journal of Psychology 16, no. 3 (August 31, 2020): 384–400. http://dx.doi.org/10.5964/ejop.v16i3.1893.

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Individual energy-saving behaviours are crucial for reducing energy consumption, and research on the determinants of these behaviours has been increasing over the last decade. The aim of this study is to explore the determinants of two specific behaviours: ‘switching off non-essential lights’ and ‘completely switching off electronic devices’. An extended model of the theory of planned behaviour (TPB) has been used as the theoretical research framework. The extension was implemented by considering two components (affective and cognitive) of the attitude towards these behaviours and then adding habit as a new variable. A two-waves study was conducted in which a convenience sample of Italian workers completed a questionnaire measuring the TPB constructs in relation to the two energy-saving behaviours (Time 1). The participants then completed another questionnaire a month later to assess self-reports of these behaviours (Time 2). The inclusion of habit improved the predictive power of the TPB, and the extended model was found to explain 65.5% and 76.1% of the variance in intentions and 16.2% and 22.9% of the variance in behaviours. Cognitive attitude, subjective norm, perceived behavioural control, and habit were significantly related to intentions, and perceived behavioural control was the strongest predictor. Habit moderated some relationships between the TPB constructs and intentions. Behaviours were associated directly only with intentions. The results of this study support the efficacy of the TPB model in predicting target behaviours; they also suggest some strategies that can be followed to promote these energy-saving behaviours.
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Uturestantix, Uturestantix, Bernardinus Maria Purwanto, and Andy Susilo Lukito-Budi. "Role of Desire and Implementation of Intention in the Theory of Planned Behavior: A Bibliometric Analysis." Binus Business Review 13, no. 1 (March 10, 2022): 97–107. http://dx.doi.org/10.21512/bbr.v13i1.7898.

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A weak finding of behavioral intention and behavior in the Theory of Planned Behavior (TPB) from a meta-analysis study by Armitage and Conner in 2001 has led to an increasing number of studies aiming to improve the TPB. Several researchers propose potential constructs to bridge the theoretical and empirical gap by suggesting that the construct of desire and the implementation of intentions can fill the theoretical and empirical gaps in the TPB model. The literature study aimed to retrospectively explore TPB studies with desire and implementation of intentions constructs in the behavioral science domain. The research retrieved 191 SCOPUS indexed papers (2012–2019) from the Google Scholars database. It summarized the descriptive data and produced visualization using VOSviewer. The results show that most studies developing the TPB model with other behavioral theories still focus on constructs to shape behavioral intentions because the behavioral intention construct is the best predictor of behavior. Most studies apply a quantitative approach with a cross-sectional survey design to collect primary data. In contrast, the experimental and longitudinal design approaches are relatively neglected in this TPB behavioral study. Furthermore, the analysis of 191 papers shows that the TPB model is often used in research in environmental, sustainable, and transport settings; health; psychological; hospitality and tourism; and innovation and technology. In addition, the use of the TPB model in research with entrepreneurial and legal settings is still limited. From these findings, the research proposes empirical research on TPB to implement further the relationship between desire and intention implementation to improve the TPB model by integrating the TPB model with several other theories, such as Mindset Theory of Action Phase and Model Goal-Directed Behaviour.
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Kim, Min Soo, and Jeffrey James. "The theory of planned behaviour and intention of purchase sport team licensed merchandise." Sport, Business and Management: An International Journal 6, no. 2 (May 9, 2016): 228–43. http://dx.doi.org/10.1108/sbm-02-2014-0005.

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Purpose – The purpose of this paper is to predict intentions to purchase sport team licensed merchandise (STLM) using the theory of planned behavior (TPB). Design/methodology/approach – Three constructs of the TPB such as attitudes, subjective norms, and perceived behavioral control (PBC) were used to predict purchase intention of STLM. In an effort to increase the level of prediction, additional elements – past behavior and role identity – were included. A total of 384 university students participated in the survey. Findings – The results indicated that attitude, subjective norms, and PBC accounted for 64 percent of the variance in purchase intention of STLM. Past behavior and role identity explained an additional 9.3 percent of the variance in purchase intentions. Past behavior was the strongest predictor of purchase intention. Originality/value – The results showed the efficacy of the TPB in predicting purchase intentions of STLM.
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Thoradeniya, Prabanga, Janet Lee, Rebecca Tan, and Aldónio Ferreira. "Sustainability reporting and the theory of planned behaviour." Accounting, Auditing & Accountability Journal 28, no. 7 (September 21, 2015): 1099–137. http://dx.doi.org/10.1108/aaaj-08-2013-1449.

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Purpose – Drawing upon the theory of planned behaviour (TPB), the purpose of this paper is to examine the influence of managers’ attitude and other psychological factors on sustainability reporting (SR). In doing so, this paper aims to respond to calls for the use of previously untried theoretical approaches on the SR literature. Design/methodology/approach – The study uses a survey of top and middle-level managers of listed and non-listed companies in Sri Lanka. Data were analysed using a Partial Least Squares path model. Findings – The findings indicate that managers’ attitude towards SR, belief about stakeholder pressure, and their capacity to control SR behaviour influence their intention to engage in SR and, indirectly, actual corporate SR behaviour (in the context of listed companies). However, whilst managers of non-listed companies exhibit the intention to engage in SR, the lack of a relationship between intention and behaviour suggests that companies face barriers towards SR due to lack of actual control over the SR process. Religion, in the case of non-listed companies, and education, in the case of listed companies, has some degree of influence over managers’ beliefs. Research limitations/implications – The use of self-reported SR behaviour is a limitation but necessary to maintain anonymity of respondents. The low levels of self-reported SR correspond with past evidence on actual SR in developing countries. Practical implications – The results show that managers’ psychological factors are important in determining SR behaviour in companies. Specifically, this highlights the possible roles that regulators, professional bodies and companies can play in improving educational and cultural influences towards improving the level of SR. Originality/value – This is the first study to apply the TPB to understand SR behaviour by integrating psychological factors relating to managers’ belief, attitudes and perceptions.
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Bellová, Jana, and Taťána Špírková. "The Theory of Planned Behaviour as a Research Tool an Connection with Tax Law and Economics." Financial Law Review, no. 21 (1) (2021): 1–15. http://dx.doi.org/10.4467/22996834flr.21.001.13284.

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The Theory of Planned Behaviour (TPB) is a theory from the field of psychology that was developed by Icek Ajzen in 1985 in order to predict and change human behavior. The theory works with three basic inputs concerning the studied behavior of the person. These then lead to an intention to behave in a certain way. Over the years the theory has been successfully applied to research in various fields. By using the method of systematic review, deduction, induction and synthesis, the article looks into the use of the TPB research model in connection with tax law and economics. One of the areas where tax law and economics meet is taxes. Hence the aim of the article is to confirm or disapprove the hypothesis that firstly TPB has been used in connection with taxes over the last ten years. If this hypothesis is confirmed then it is the aim to determine in which areas it has been applied. Secondly to confirm or disapprove the hypothesis that TPB has been used in connection with taxes in all seven world regions as divided by the World Bank. If that hypothesis is correct the aim is to determine how it has been applied in the Czech Republic and with what results.
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Wang, Qian-Cheng, Ke-Xin Xie, Xuan Liu, Geoffrey Qi Ping Shen, Hsi-Hsien Wei, and Tian-Yi Liu. "Psychological Drivers of Hotel Guests’ Energy-Saving Behaviours—Empirical Research Based on the Extended Theory of Planned Behaviour." Buildings 11, no. 9 (September 8, 2021): 401. http://dx.doi.org/10.3390/buildings11090401.

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The hospitality industry is an important energy consumer and carbon emitter. Behaviour-driven energy conservation is a strategy with great promise to strengthen the energy efficiency of hotel buildings. The aim of this study is to explore the driving psychological factors of hotel guests’ energy-saving intentions and behaviours. This paper constructs two extensions of the theory of planned behaviour (TPB) with personal norms, past behaviours, and self-determined motivation to explain the guests’ energy-saving behaviour in hotel buildings. This research compares the explanatory power of the original TPB and two extensions with structural equation modelling. The analysis is based on 530 valid, self-reported data from 827 surveyed hotel guests in Shanghai. The analysis suggests that the extended model gains greater explanatory power in predicting the behaviour patterns by employing the above three additional factors. In addition, self-determined motivation presents a more significant impact than other more developed TPB predictors, such as intention and perceived behaviour control. Aside from that, past behaviour replaces attitude as the most critical predictor of hotel energy-saving intention in the extended models. In addition to the existing interventions in office and residential buildings, the research highlights the role of self-determination in hotel energy conservation and further emphasises the long-term benefit of encouraging pro-environmental behaviours in hotel guests. The findings expand the existing research on pro-environmental behaviours and will contribute to energy-saving behaviour intervention in hotel buildings and policy formulations for sustainable hotel operation and maintenance.
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Kalafatis, Stavros P., Michael Pollard, Robert East, and Markos H. Tsogas. "Green marketing and Ajzen’s theory of planned behaviour: a cross‐market examination." Journal of Consumer Marketing 16, no. 5 (October 1, 1999): 441–60. http://dx.doi.org/10.1108/07363769910289550.

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Examines the determinants that influence consumers’ intention to buy environmentally friendly products. Ajzen’s theory of planned behaviour (TPB) provides the conceptual framework of the research and the appropriateness of the theory and is tested in two distinct market conditions (UK and Greece). Although the findings offer considerable support for the robustness of the TPB in explaining intention in both samples, there is some indication that the theory is more appropriate in well established markets that are characterised by clearly formulated behavioural patterns (i.e. the model fitting elements of the UK sample are superior to the corresponding ones obtained from the Greek sample). The results are consistent with previous research on moral behaviour.
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Santre, Siriporn. "Theory of Planned Behavior in Cyberbullying: A Literature Review." International Journal of Research and Review 8, no. 11 (November 12, 2021): 234–39. http://dx.doi.org/10.52403/ijrr.20211131.

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The rising usage of digital devices and the internet has been linked to an increase in cyberbullying. For cyberbullying has been related to a variety of negative outcomes. Using the theory of planned behavior (TPB), this study aimed to identify determinant elements that influence people’s intentions to cyberbully others. To review applications of TPB in the domain of cyberbullying and to verify the efficiency of theory to explain and predict cyberbullying behavior. Furthermore, an application of TPB in cyberbullying prevention program was presented. Keywords: Theory of planned behavior, Cyberbullying, Attitude, Subjective norms.
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Budovska, Veronika, Antonio Torres Delgado, and Torvald Øgaard. "Pro-environmental behaviour of hotel guests: Application of the Theory of Planned Behaviour and social norms to towel reuse." Tourism and Hospitality Research 20, no. 1 (February 20, 2019): 105–16. http://dx.doi.org/10.1177/1467358419831431.

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This paper presents a scenario-based experimental study carried out to examine the pro-environmental behaviour of hotel guests. Using data from surveys of 438 respondents, we tested Ajzens’ Theory of Planned Behaviour (TPB) to explain the decision-making process and the influence of social normative interventions on intention formation regarding towel reuse. Based on theoretical support, a refined TPB model was created, incorporating past behaviour construct. The results revealed that behavioural intentions did not statistically differ between four groups of customers who were exposed to four types of messages: injunctive, descriptive, combined normative and the standard hotel message. Structural equation analysis disclosed that attitude, subjective norm and perceived behavioural control positively affected hotel guests’ intention to reuse a towel. Further investigation indicated direct and indirect effects of past behaviour on core TPB variables while a refined model showed a better fit to the data and greater predictive power than the original TPB.
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Et al., Suadi Sapta Putra,. "Boost Student Entrepreneurship Intention: An Overview Theory of Planned Behavior." Psychology and Education Journal 58, no. 1 (January 29, 2021): 54–59. http://dx.doi.org/10.17762/pae.v58i1.737.

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This study examines increasing entrepreneurial student intentions in a Theory of Planned Behavior (TBP) review. A review of entrepreneurial intention is the intention that exists in a person to take entrepreneurial actions that can be measured using TPB, through 3 (three) aspects of behavior, namely: attitudes towards behavior, aspects of subjective norms, and aspects of Perceived Behavioral entrepreneurial intentions which concerns aspects of one's personality, Sociological which concerns the relationships problem with family Control. This study uses a descriptive qualitative method by finding studies that show 3 (three) factors forming the personal and other social relationships and environmental which concerns the relationship with the environment. The study recommendations among others are to increase student entrepreneurship intentions to do research on student intentions by using TPB and to obtain novelty Theory of Planned Behavior in analyzing entrepreneurial intentions, it is necessary to do research with more complex variables.
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Duarte Alonso, Abel, and Vlad Krajsic. "The theory of planned behaviour, micro-growers and diversification: an exploratory study." Journal of Enterprising Communities: People and Places in the Global Economy 9, no. 2 (May 11, 2015): 94–113. http://dx.doi.org/10.1108/jec-09-2014-0018.

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Purpose – The purpose of the study is to study diversification among Australian olive growers in various regions, as well as perceived opportunities and challenges of olive growing from the perspective of micro olive growers. In doing so, the study considers and adopts the theory of planned behaviour (TPB). Design/methodology/approach – Semi-structured interviews with 24 micro olive growers operating in the Australian state of New South Wales were conducted. Findings – The findings partly identify alignment with the TPB. Essentially, attitude or growers’ favourable assessment to diversify appears to determine growers’ intention to implement diversification strategies, including adding value to olive production, and marketing it through tourism. In contrast, subjective norm, which refers to the impact of social influence or pressures, in the case of the present study to growing olives or to diversifying into olive oil production, was to a great extent disconfirmed. Originality/value – Very limited research has investigated the motivations of micro olive growers, especially in the Southern Hemisphere. In particular, the use of the TPB has been adopted to a very limited extent in the context of micro-farm diversification, including among emerging industries such as olive growing in Australia. The study addresses these current research gaps.
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Tang, Honglei, Zeeshan Rasool, Mohsin Ali Khan, Ahmad Imran Khan, Farooq Khan, Hina Ali, Anum Afzal Khan, and Syed Arslan Abbas. "Factors Affecting E-Shopping Behaviour: Application of Theory of Planned Behaviour." Behavioural Neurology 2021 (November 23, 2021): 1–15. http://dx.doi.org/10.1155/2021/1664377.

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E-shopping is a rapidly growing phenomenon among different individuals who intend to shop online. However, a trust deficit in the E-shopping environment has always been a critical issue in the brick-and-click mode of shopping, being one of the main reasons for E-cart abandonment in E-commerce. This empirical study is aimed at investigating the perceived effect of website trust on E-shopping intentions and behaviour, drawing upon the theory of planned behaviour (TPB). Data were collected through self-administered questionnaires from working adults who shop for garments online. Structural equation modelling was used to evaluate the model fit and assumptions. Our findings suggest that website trust and E-shopping attitude play substantial roles in building E-shopping intentions and actual behaviours. Both are the significant predictors of the behaviour mediated by E-shopping intentions. However, E-shopping intentions did not mediate between subjective norms and E-shopping behaviour, when working adults decide to purchase garments online.
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Yuzhanin, Sergey, and David Fisher. "The efficacy of the theory of planned behavior for predicting intentions to choose a travel destination: a review." Tourism Review 71, no. 2 (June 20, 2016): 135–47. http://dx.doi.org/10.1108/tr-11-2015-0055.

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Purpose The theory of planned behaviour (TPB) considers the interrelationship between such concepts as beliefs, attitudes, norms, intentions and behaviour (Ajzen, 1991; Ajzen and Fishbein, 1975). Based on a review of academic sources, this paper aims to analyse the efficacy of the TPB for predicting people’s intentions when choosing a travel destination. Design/methodology/approach Surprisingly, only 15 studies were identified that used TPB to predict the choice of travel destination, though the theory has been used in other areas of tourism analysis. Findings Mixed results were found in the studies. Therefore, the adequacy of the TPB for predicting travellers’ intentions of choosing a destination may be questioned. However, there is nothing in the TPB suggesting that all the constructs of the model must contribute equally, significantly and simultaneously to behavioural intentions. Originality/value To achieve a more comprehensive understanding of the intentions in question, the TPB model may have to be extended to suit different settings. The decision-making process of choosing a destination is a complicated one; therefore, researchers’ attention should not only consider travellers’ intentions but also the direct effect of intentions on the actual behaviour.
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Kumar, Sushil, and Satyasiba Das. "An extended model of theory of planned behaviour." Journal of Entrepreneurship in Emerging Economies 11, no. 3 (September 2, 2019): 369–91. http://dx.doi.org/10.1108/jeee-09-2018-0089.

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Purpose The purpose of this study is to provide an extended model of the theory of planned behaviour (TPB) and examine how institutional infrastructure and two social factors – peer effect and gender discrimination – determine entrepreneurial intention in emerging economies such as India. Design/methodology/approach Using a structural equation modelling (SEM) approach, the proposed model is tested on a sample of 265 post-graduate students from the Indian Institute of Management campuses in India. Perceived gender discrimination is used as a grouping variable to test its impact in the model. Findings The study found that peer effect has positive association with an individual attitude towards entrepreneurship. It also found positive moderating effect of institutional infrastructure on entrepreneurial intention in a regional entrepreneurial ecosystem, but in case of entrepreneurial self-efficacy, the result is non-conclusive. Further, our results establish that gender discrimination has varying influence but remains a significant factor to choose entrepreneurial career in emerging countries such as India. Research limitations/implications The study adds to the understanding of drivers or antecedents to entrepreneurial intention, especially in emerging economy context and finds its usefulness in country such as India. It contributes to the existing model by empirically proving the role of peer effect and institutional infrastructure in emerging economies which are characterised by weak institutions and inadequate access to resources to start and sustain any entrepreneurial activity. Practical implications The results make several implications for academic institutions, entrepreneurial ecosystem stakeholders and policy makers in emerging economies. The academic institutions, universities and incubation hubs can consider promoting a peer-group culture that strengthens individual’s EI in emerging economies. Policy makers and stakeholders should build an encouraging entrepreneurial ecosystem with adequate institutional infrastructure to promote entrepreneurship. Originality/value The authors extend research on entrepreneurial intention beyond individual factors (personal-level variables) and examine the contingent role of institutional infrastructure and socio-cultural factors (peer effect and gender discrimination). Whilst TPB successfully predicted entrepreneurial intention in Western settings, this study provides strong empirical evidence to this research in emerging countries.
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Che Azemi, Helmie Sheha, and Abdul Rahim Romle. "Predicting Loyalty in Malaysian Public Higher Education using Theory of Planned Behaviour." Jurnal Aplikasi Manajemen, Ekonomi dan Bisnis 4, no. 2 (April 16, 2020): 63–70. http://dx.doi.org/10.51263/jameb.v4i2.99.

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Most of studies in business and marketing are adopting various theories to understand loyalty among customers. In the recent studies, understanding customer behaviour will help institutions to re-strategize their planning and operations to increase students’ enrolment and retention. Hence, the purpose of this study is to examine the combined factors of attitude, subjective norms, perceived behavioural control and brand loyalty which mediated by intention to loyal and fill in the gap of literature pertaining brand loyalty. The application of Theory of Planned Behaviour (TPB) has been widely used to measure individual’s behaviour, and therefore, this study is intended to adopt TPB in understanding factors that influence loyalty in higher education. The findings in this study will help to provide more explanations and insight about students’ behaviour and their loyalty simultaneously will benefit the university managers to improve their future marketing strategy of HEIs
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Amato, Mario, Fabio Verneau, Adele Coppola, and Francesco La Barbera. "Domestic Food Waste and Covid-19 Concern: An Application of the Theory of Planned Behaviour." Sustainability 13, no. 15 (July 27, 2021): 8366. http://dx.doi.org/10.3390/su13158366.

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The ongoing Covid-19 pandemic rapidly and dramatically disrupted household behaviours in almost all areas and, among these, eating behaviours and daily food patterns have also been radically altered. All reported changes have potential effects in terms of food waste, which is a global problem that mainly occurs at household level. Many scholars attempted to understand the antecedents of food waste in the framework of Theory of Planned Behaviour (TPB). In this paper we follow this strain of research by focussing on two different behaviours, suggested by the Waste Framework Directive of the EU, namely (a) reducing servings and (b) using leftovers, which may be predicted by the intention to reduce food waste. An online questionnaire containing the key constructs of the TPB and the concern towards the pandemic was administered to a sample of 201 Italian consumers. Results show that the TPB model was confirmed for both behaviours while the Covid-19 concern had no direct effect. However, in the case of portion reduction, there is a significant interaction between concern and intention not to waste food. That is, the effect of intention on reducing servings is increasing as the level of concern increases. Therefore, some indications on how to address food waste policies are drawn.
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Brandão, Amélia, and Ana Gonçalves da Costa. "Extending the theory of planned behaviour to understand the effects of barriers towards sustainable fashion consumption." European Business Review 33, no. 5 (February 24, 2021): 742–74. http://dx.doi.org/10.1108/ebr-11-2020-0306.

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Purpose Extending the theory of planned behaviour (TPB), this paper aims to measure the relative importance of different barriers to sustainable fashion consumption (SFC). Design/methodology/approach Existing studies have mainly adopted a qualitative methodology for identifying barriers to uptake of SFC, this study uses six of the main identified barriers: environmental apparel knowledge, perceived value, price sensitivity, product attributes and variety, availability and scepticism into the TPB framework to test and reveal which barriers have the greater impact on the TPB cognitions and consequently on building intention towards SFC. To test this model a survey study among 669 consumers from Europe, Asian and North America was conducted, structural equation modelling is used to test the research hypotheses. Findings Findings confirm the role of TPB cognitions on predicting intention and show that the proposed barriers provide a satisfactory explanation of the TPB model. Furthermore, results show that product attributes and variety and environmental apparel knowledge have the greatest impact on the TPB cognitions and on building intention towards SFC. Differences were found between the impacts of the price for the three continents. Originality/value This research contributes to the emerging sustainable fashion literature by examining the impact of different barriers to SFC in an extended TPB framework. To the best of our knowledge price sensitivity, availability and scepticism have never been studied in the context of sustainable fashion. It also provides a multifactor group analysis which uncovers differences among consumers from different continents.
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Chernozub, Oleg. "Theory of (Un)Planned Behavior? How our behavioral predictions suffer from “unplanned” actions." Sotsiologicheskoe Obozrenie / Russian Sociological Review 21, no. 4 (2022): 82–105. http://dx.doi.org/10.17323/1728-192x-2022-4-82-105.

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An influential model in micro-sociology, the Theory of Planned Behavior (TPB) provides one of the most popular instruments for the prediction of social actions. Its focal point is the assumption that intentions are obligatory mediators between initial behavioral factors and corresponding actions. If some people break their intentions, TPB interprets this as those intentions have been “inflated” under the pressure of external factors. TPB does not claim to explain these factors, but rather argues that there is a gap between “perceived” and “actual” control over behaviors. In this way, the concept of “unplanned behavior” caused by some uncontrollable external factors emerges. This contribution proposes an alternative approach. Here, we examine an assumption of the existence of internal factors of behavior which are still not accounted for by the current TPB model, but can explain “unplanned” behaviors. As an example of these still uncounted-for factors, we chose an implicit component of general attitudes which is in line with the sociological interpretation of the Dual-System Theory. By demonstrating how this factor contributes to behavior bypassing intentions, we can expand the TPB model to include at least some variants of behavior, which, for now, are counted as “deviant” from predicted behavior. Theoretically, this may lead to a restructuring of the TPB basic model through its enrichment by this factor. In practice, at least some fractions of “unplanned” actions will become accessible for prediction.
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Ardian, Nahid, Seyed Alireza Afshani, Mohammad Ali Morowatisharifabad, Seyed Saeid Mazloomi Mahmoodabad, Ali Akbar Vaezi, Seyed Ali Asghar Refahi, Mohsen Mohsen Askarshahi, Masoud Hadjizadehmeimandi, and Hassan Zareei Mahmoodabadi. "Evaluating Reliability of Theory of Planned Behaviour Questionnaire for Withdrawal of Divorce Petition." Open Access Macedonian Journal of Medical Sciences 6, no. 8 (August 14, 2018): 1512–16. http://dx.doi.org/10.3889/oamjms.2018.285.

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BACKGROUND: Given the increased rate of divorce, it is important to analyse the characteristics of divorce applicants. The theory of planned behaviour (TPB) can provide a suitable framework to predict, explain, and/or change the behaviours. In Iran, no instrument can be found, based on health education models, to investigate divorce petition filing as a behaviour.AIM: This study was conducted to design a questionnaire on withdrawal of divorce petition based on the TPB and estimate its validity and reliability.MATERIAL AND METHODS: A qualitative study was conducted in 27 participants involved in the divorce process using directed content analysis. The face and content validity of 58 items, drawn from the qualitative study, were evaluated by 10 experts. The reliability was estimated using Cronbach’s alpha coefficient. The SPSS version 16 was used to analyse data.RESULTS: Estimates of the face and content validity (quantitative and qualitative), revealed that of the 58 items, 48 were valid based on four of the constructs of the TPB. Cronbach’s alpha coefficient was also derived greater than 0.6.CONCLUSION: The designed questionnaire, whose validity and reliability was confirmed in this study, can be used in similar studies. However, the social and cultural differences and their related effects should be considered.
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Boguszewicz-Kreft, Monika, Sylwia Kuczamer-Kłopotowska, Arkadiusz Kozłowski, Ali Ayci, and Mohammd Abuhashesh. "The Theory of Planned Behaviour in Medical Tourism: International Comparison in the Young Consumer Segment." International Journal of Environmental Research and Public Health 17, no. 5 (March 3, 2020): 1626. http://dx.doi.org/10.3390/ijerph17051626.

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The Theory of Planned Behaviour (TPB) assumes the possibility of predicting and explaining humans’ behaviour by identifying their intentions. The intentions are shaped by three groups of factors: attitudes towards, social norms and perceived behavioural control over the behaviour. The aim of the research is to examine the applicability of the TPB in medical tourism and to check whether there are differences in predicting the intentions of medical tourists from different countries. The study covered potential medical tourists—521 young consumers from three regionally important markets in medical tourism services: Jordan, Poland and Turkey. The study used a research survey to collect data, which were analysed using the multiple regression and analysis of variance methods. The research showed that the TPB model can be used in medical tourism. The results also show that the consumers’ country of origin is a significant factor when predicting their intention to use medical tourism services.
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Dupont, Jacqueline, Tess Harms, and Florian Fiebelkorn. "Acceptance of Cultured Meat in Germany—Application of an Extended Theory of Planned Behaviour." Foods 11, no. 3 (January 31, 2022): 424. http://dx.doi.org/10.3390/foods11030424.

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This study examines the willingness to consume a cultured meat burger in Germany. Based on the theory of planned behaviour (TPB), we assessed attitudes, perceived behavioural control, and subjective norms via an online questionnaire. Attitudes were operationalized in this research as general attitudes towards cultured meat and specific attitudes towards a cultured meat burger. Furthermore, the TPB was extended with nutritional-psychological variables including food (technology) neophobia, food disgust, sensation seeking, and green consumption values. In total, 58.4% of the participants reported being willing to consume a cultured meat burger. Using a path model, the extended TPB accounted for 77.8% of the variance in willingness to consume a cultured meat burger. All components of the TPB were significant predictors except general attitudes. The influence of general attitudes was completely mediated by specific attitudes. All nutritional-psychological variables influenced general attitudes. Food technology neophobia was the strongest negative, and green consumption values were the strongest positive predictor of general attitudes. Marketing strategies should therefore target the attitudes of consumers by encouraging the natural perception of cultured meat, using a less technological product name, enabling transparency about the production, and creating a dialogue about both the fears and the environmental benefits of the new technology.
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Liu, Yi-Chun, Li-Chen Yen, Fang-Yih Liaw, Ming-Han Lin, Shih-Hung Chiang, Fu-Gong Lin, Ching-Huang Lai, et al. "Gender Differences in the Extended Theory of Planned Behaviour on Smoking Cessation Intention in Young Soldiers." International Journal of Environmental Research and Public Health 18, no. 15 (July 23, 2021): 7834. http://dx.doi.org/10.3390/ijerph18157834.

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Background: The theory of planned behaviour (TPB) explanation of smoking cessation intentions consists of gender differences. The purpose of this study is to adopt the extended TPB to discuss factors influencing the smoking cessation intentions of young adult volunteer soldiers and to further compare the respective factors for both genders. Methods: This is a cross-sectional study. Data were collected from 139 and 165 male and female volunteer soldiers who smoked, respectively. Research participants completed a self-administered questionnaire that comprised items pertaining to the participants’ demographic characteristics, smoking behaviours, smoking cessation experiences, social environments, and TPB variables. Results: Subjective norms (friends) are a positive key factor for young adult male (β = 0.033, p = 0.012) and female (β = 0.076, p < 0.001) volunteer soldiers’ smoking cessation intentions, and perceived behavioural control is a key factor for male young (β = 0.226, p = 0.040) adult volunteer soldiers’ smoking cessation intention. The extended TPB accounted for 27.9% and 53.2% of the variance in the intention to quit smoking in the male and female volunteer soldiers, respectively. Conclusions: We suggest that smoking cessation strategies can reinforce gender-specific intervention strategies to assist young adult volunteer soldiers in smoking cessation.
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GS, Ressy Elsis, Ketrin Sadna M, Dheilla Fadilla, Stefanus Dicky R, and I. Gusti Ayu Dyah. "Peningkatan pemahaman perilaku swamedikasi dengan metode Theory Planned Behaviour dalam promosi kesehatan." Jurnal Pengabdian Harapan Ibu (JPHI) 4, no. 1 (April 27, 2022): 7. http://dx.doi.org/10.30644/jphi.v4i1.627.

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Swamedikasi is Self-medication can be a health problem because of limited knowledge about drugs, so it will affect a person behavior. Improper implementation of self-medication will cause other health problem. This health promotion aims so that teachers can understand the right self-medication such as drug selection, how to use the drug, and the appropriate dose. This counseling method is in the form of direct interviews with Theory Planned Behaviour (TPB) method. Participants in this program are all 33 female teachers of SMKS Fania Salsabila Jambi city, totaling 33 people. But, in this activity there were only 20 respondents, because 13 of them were male teachers. The result was that 20 participants showed that 100% of participants had done self-medication to deal with complaints they felt. The results of the benefits of self-medication for all participants answered that they were more efficient, while the disadvantages of self-medication were 80% of the participants admitted that they were wrong in setting the dose and 20% of the participants said that “in some conditions the drugs used were not in accordance with the complaints”. In conclusion Theory Planned Behaviour (TPB) id needed because it is important to know individual perceptions about a population in a particular social environment that supports or opposes behavior carried.
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Salbiyah, Siti. "THEORY PLANNED BEHAVIOR DAN PENGARUHNY TERHADAP KINERJA MAHASISWA DENGAN COORPORATIVE LEARNING TIPE JIGSAW SEBAGAI VARIABEL MODERATING DI FEB UNIVERSITAS MUHAMMADIYAH SURABAYA." BALANCE: Economic, Business, Management and Accounting Journal 17, no. 1 (January 29, 2020): 82. http://dx.doi.org/10.30651/blc.v17i1.4187.

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The Theory of Planning Behavior Research (TPB) has a significant role in the performance of students with Jigsaw Cooperative Learning as a moderating variable. In this study, Cooperative Learning Type Jigsaw was chosen as moderating the relationship between Planned Behavior Theory (TPB) and student acquisition. The population used was 313 third semester students of management and accounting study program of FEB UM Surabaya. The sampling technique used is the Issac and Michael Tables to determine the sample size of 147 respondents. The analysis technique used is a Moderated Regression Analysis (MRA) analysis tool. The results of this research show (1) The Theory of Planned Behavior (TPB) does not significantly influence student performance, (2) Jigsaw Cooperative Learning does not moderate the effect of the Planned Behavior Theory (TPB) on student performance. Kata kunci :Theory Planned Behavior, Cooperative Learning Tipe Jigsaw, kinerja mahasiswa
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Wang, Miao, Jianfeng Cai, and Hina Munir. "Promoting entrepreneurial intentions for academic scientists: combining the social cognition theory and theory of planned behaviour in broadly-defined academic entrepreneurship." European Journal of Innovation Management 24, no. 2 (January 13, 2021): 613–35. http://dx.doi.org/10.1108/ejim-07-2020-0257.

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PurposeDrawing on the social cognition theory, the purpose of this research is to explore how selected individual and organizational determinants, namely individual academic output (AO) and previous commercialization experience, organizational scientific reputation and entrepreneurial support policies (ESPs) influence their broadly-defined academic entrepreneurial intentions, involving spin-off intention (SOI), patenting and licensing intention (PLI), contract research and consulting intention (CCI) through theory of planned behaviour (TPB) modelling.Design/methodology/approachThe current research constructs the framework by combining reciprocal determinism in the social cognition theory with TPB. To testify the hypotheses, partial least squares structural equational modelling (PLS–SEM) technique with 272 observations from Chinese universities was utilized.FindingsThe findings show that academic-related determinants, namely individual AO and organizational reputation (OR), are more likely to influence academic scientists' SOI through TPB modelling, while entrepreneurial-related determinants in terms of individual previous commercialization experience (PCE) and ESPs in higher education organizations are more influential for promoting behavioural intention to all kinds of academic entrepreneurship activities through TPB modelling. The more formal academic entrepreneurship involvement (engaging in creating spin-offs) is better explained through TPB modelling, especially the continuous mediating effects of subjective norms and entrepreneurial attitude and perceived behavioural control are more effective on spin-off activities. In addition, subjective norms are more influential in mediating relationships between individual or organizational antecedents and academic entrepreneurial intentions in the Chinese context.Originality/valueCombining the social cognition theory and TPB, this study first investigated how individual intentions to engage in broadly-defined academic entrepreneurial activities are promoted through TPB modelling. The results, relating to the divergence of different determinants shaping different academic entrepreneurial intentions through various paths in TPB modelling, will provide insight into university managers and policymakers to improve academic entrepreneurship engagement in the Chinese context.
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44

Lukšík, Ivan, Gabriel Bianchi, Miroslav Popper, and Pavol Baboš. "Factors affecting decisions to have a second child: exploiting the theory of planned behaviour." Polish Psychological Bulletin 47, no. 4 (December 1, 2016): 421–30. http://dx.doi.org/10.1515/ppb-2016-0049.

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AbstractThe objective of this study is to explore factors that affect the decisions single-child parents make when considering whether to have a second child applying the psychological theory of planned behaviour (TPB). Quantitative survey data from a sample of parents with a single child selected from a Slovak representative sample was used to perform regression analysis assessing effects of attitudes, subjective norms and perceived control on intention to have a second child within the next three years. Results largely confirm the model captured in TPB. All three components of the TPB have a significant effect on intentions to have a second child. A particular set of liberal and conservative attitudes facilitate plans to have a second child. The strongest predictors, however, are the perceived pressure from the social environment (subjective norm) and subjective desire to have a child (perceived control). The study concludes that, along with demographic and sociological variables, psychological factors play a significant role in decision-making processes concerning reproductive planning.
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Arshad, Imran, Irma Tayasri, Loh Chik Im, and Muhammad Amsal Sahban. "Perceived Risk and Theory of Planned Behaviour." Jurnal Aplikasi Manajemen, Ekonomi dan Bisnis 6, no. 1 (October 30, 2021): 25–36. http://dx.doi.org/10.51263/jameb.v6i1.136.

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The purpose of this paper is to determine the investment intentions of individual investors using social psychological perspective. This research incorporates perceived risk as an additional variable (attitude) in the existing theory of planned behaviour (TPB) framework. Given the nature of this study, a quantitative approach with cross-sectional survey has been used in order to furnish some empirical evidence on investment intentions of individual investors. Where data from 548 potential investors was collected using a simple random technique and respondents were asked on their perceived risk, subjective norms and perceived behavioural control aspects with the help of well-established scales. The collected data was analysed using structural equation modelling technique with the help of SmartPLS 3.2.7. Perceived risk has a negative influence on the investment intentions of individual investors. On the other hand, subjective norm and perceived behavioural control have a positive influence on the investment intentions of individual investors. The current research is first of its kind which includes perceived risk is used as an attitudinal factor to test in the theory of planned behaviour. This study further confirmed that not only perceived risk but the subjective norm and perceived behavioural control influence the investment intentions of individual investors
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Bagraim, Jeffrey, Suki Goodman, and Stephanie Pulker. "Understanding Dishonest Academic Behaviour Amongst Business Students – The Business Leaders of the Future." Industry and Higher Education 28, no. 5 (October 2014): 331–40. http://dx.doi.org/10.5367/ihe.2014.0222.

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This study applies the Theory of Planned Behaviour (TPB) to increase understanding about dishonest academic behaviour amongst undergraduate business students. A total of 579 respondents from three universities in South Africa completed an online survey about their beliefs regarding academic dishonesty, their intentions to engage in dishonest academic behaviour and their recent history of dishonest academic behaviour. A partial least squares (PLS) structural model shows that the TPB significantly explains dishonest academic behaviour. Validated TPB models that help to predict dishonest academic behaviour should be helpful in designing interventions to decrease academic dishonesty and thereby help to prevent later unethical business practices.
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Sommestad, Teodor, Henrik Karlzén, and Jonas Hallberg. "The sufficiency of the theory of planned behavior for explaining information security policy compliance." Information & Computer Security 23, no. 2 (June 8, 2015): 200–217. http://dx.doi.org/10.1108/ics-04-2014-0025.

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Purpose – This paper aims to challenge the assumption that the theory of planned behaviour (TPB) includes all constructs that explain information security policy compliance and investigates if anticipated regret or constructs from the protection motivation theory add explanatory power. The TPB is an established theory that has been found to predict compliance with information security policies well. Design/methodology/approach – Responses from 306 respondents at a research organization were collected using a questionnaire-based survey. Extensions in terms of anticipated regret and constructs drawn from the protection motivation theory are tested using hierarchical regression analysis. Findings – Adding anticipated regret and the threat appraisal process results in improvements of the predictions of intentions. The improvements are of sufficient magnitude to warrant adjustments of the model of the TPB when it is used in the area of information security policy compliance. Originality/value – This study is the first test of anticipated regret as a predictor of information security policy compliance and the first to assess its influence in relation to the TPB and the protection motivation theory.
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Ahadiat, Ayi, Albet Maydiantoro, and Fajrin Satria Dwi Kesumah. "The Theory of Planned Behavior and Marketing Ethics Theory in Predicting Digital Piracy Intentions." WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS 18 (April 15, 2021): 690–702. http://dx.doi.org/10.37394/23207.2021.18.68.

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This study discusses an interactive model that integrates behaviour theory with ethical theory to determine individual behaviour towards digital piracy. This study uses a quantitative approach by testing assumptions using the Structural Equation Model (SEM) assisted using the AMOS 4.0 application program. The results showed that the Theory of Planned Behavior (TPB) and the theory of marketing ethics (HV theory) could be used to predict the intention to commit digital piracy. Digital piracy intentions are not influenced by TPB's arbitrary rules, while digital piracy expectations and behaviour management significantly impact digital piracy intentions. Moral obligations and perceived benefits directly influence digital piracy. Moral obligation has clear negative effects, whereas perceived benefits positively impact piracy. Moral obligation hurts subjective value. Meanwhile, the perceived dangers often undermine individual attitudes towards digital piracy. The benefits people experience influence attitudes to digital piracy. This habit has had a dramatic and positive impact on digital piracy.
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Pierron, Xavier, Ian Williams, and Peter Shaw. "Extending the Theory of Planned Behaviour Using Behavioural Economics to Reduce and Access Small WEEE Anthropogenic Stocks." Detritus, no. 14 (March 31, 2021): 54–67. http://dx.doi.org/10.31025/2611-4135/2021.14062.

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From an urban mining perspective stockpiles of Waste of Electronic and Electrical Equipment (WEEE) by individuals represent anthropogenic stocks that could be exploited for precious and critical resources. The current challenge resides in minimising these stocks generation, as well as accessing the resources they represent. Behavioural models such as the Theory of Planned Behaviour (TPB) have been used in waste and resources management studies to understand WEEE end-of-use intentions and behaviours. But the results have been uneven and the very presence of these anthropogenic stocks is the acknowledgement that these models need to be adapted. Based on a review from the waste and resources management literature we found that TPB models incorporating emotions tended to have higher variance explained for intention, but the intention-behaviour gap remained strong. To explain this gap for small WEEE we propose using variables associating emotions with decision-making biases and tendencies that affect individual behaviours. This study is a theoretical elaboration supporting future empirical testing. A TPB extended with behavioural economics could better model small WEEE end-of-use decisions. Improved understanding of small WEEE urban mines generation could, in turn, inform policy and incentives design to transform these anthropogenic stocks into flows of resources within a circular economy.
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Tomić Maksan, Marina, and Margareta Jelić. "THE ROLE OF CONSUMER ETHNOCENTRISM AND HABIT IN POTATO CHIP PURCHASES: AN EXTENSION OF TPB." Ekonomska misao i praksa 31, no. 1 (June 2022): 25–47. http://dx.doi.org/10.17818/emip/2022/1.2.

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The aim of this study was to determine the factors underlying domestic product (potato chip purchases) using an extended model of theory of planned behaviour (TPB). A systematic sample of 348 Croatian potato chip buyers was surveyed. Structural Equation Modelling by Partial Least Squares was used to test the hypotheses. The strongest positive predictor of this intention was the attitude about the purchase of domestic potato chips. The perceived behavioural control did not have a significant impact on the behaviour (actual purchase), while intention was a strong predictor of the intended behaviour. Consumer ethnocentrism predicted the attitudes, while habit had a strong impact on all variables in the TPB model. This study extended the TPB model by adding two constructs, habit and consumer ethnocentrism, and by investigating their predictive impacts. While TPB is usually used to predict the prosocial and healthy behaviour, this study extended the previous knowledge by focusing on snacks (potato chips), which is expected to be more habit-driven than planned.
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