Dissertations / Theses on the topic 'Theory of Planned Behavior'
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Lee, Seungwoo. "Volunteer Tourists' Intended Behavior Using the Revised Theory of Planned Behavior." Diss., Virginia Tech, 2011. http://hdl.handle.net/10919/26151.
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Volunteer tourism as an alternative to mass tourism has grown significantly since the 1970s, sparking research interest in the subject. However, there is little research that has examined future potential volunteer touristsâ various perceptions, needs and wants. The purpose of this study was to understand how and in what way various potential volunteer touristsâ beliefs, including attitudes, subjective norms, self-efficacy and motivation, influence their future intended participation in a volunteer tourism experience using the revised theory of planned behavior. Moreover, the potential moderating effect of past volunteer tourism experience was examined as well. The study collected 291 usable responses from potential volunteer tourists who were active members of volunteer tourism organizations. The study used second order confirmatory factor analysis, structural equation modeling and hierarchical multiple regression analysis to test study hypotheses. The study also used meta-analysis to examine the effect size of the predicting variables and compared it with that of previous tourism research. The results of structural equation modeling indicated that two constructs, both attitudes and subjective norms, appeared to be statistically significant, while self-efficacy and motivation were not statistically significant in predicting potential volunteer touristsâ intended participation. Hierarchical multiple regression analysis found a moderating effect of past volunteer tourism experience on motivation toward intended participation in a negative direction. In addition, the motivation factor â altruismâ moderated in a negative direction. Meta-analysis found a large effect of attitudes, a medium effect of subjective norms, and a small effect of self-efficacy in relation to intended participation. In conclusion, the results did not validate the theory of planned behavior in the context of volunteer tourism research. Interestingly, the theory of reasoned action was found to be validated. Implications for volunteer tourism providers and organizations are also discussed.Ph. D.
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Pookulangara, Sanjukta Arun. "Explaining consumers' channel-switching behavior using the theory of planned behavior." Diss., Columbia, Mo. : University of Missouri-Columbia, 2008. http://hdl.handle.net/10355/5598.
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Thesis (Ph. D.)--University of Missouri-Columbia, 2008.The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on July 29, 2009) Includes bibliographical references.
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Almageni, Nola. "MARIJUANA BEHAVIORS IN THE ARABIAN GULF (GCC): APPLYING THEORY OF PLANNED BEHAVIOR." UKnowledge, 2013. http://uknowledge.uky.edu/comm_etds/18.
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The theory of planned behavior is a great tool for understanding predictors of drug use, specifically marijuana. Although the theory has been applied in the U.S. and European context, research on the predictors of behavioral intention for marijuana use within the Arabian Gulf context is limited. This thesis provides an overview of the theory of planned behavior as used in the U.S. and European context. An argument for the need to better understand predictors of behavioral intentions to use drugs, in the Arabian Gulf Region, prior to developing interventions and preventions is presented. Data was collected from 95 participants between the ages of 18-25 who were from the six GCC countries. Participants had the option to complete the survey in English or in Arabic. Results of the study suggest attitudes are the strongest predictor for behavioral intentions to use marijuana. Knowledge and sensations seeking were not significantly related to behavioral intentions for marijuana use within the current sample.
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Greene, Kimberly Faw. "Help-seeking intentions and the theory of planned behavior /." The Ohio State University, 1999. http://rave.ohiolink.edu/etdc/view?acc_num=osu1488191124570957.
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Lu, Yifu. "College Students' E-Coupon Search Behavior: A Theory of Planned Behavior Perspective." Ohio University / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1398916048.
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Cheng, Xu. "Applying the Theory of Planned Behavior to Influence Auditors' Knowledge-Sharing Behavior." Scholar Commons, 2017. http://scholarcommons.usf.edu/etd/6691.
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This study adopts the theory of planned behavior to understand and influence auditors’ knowledge-sharing behavior. Ajzen (1991) indicates that persuasive communications, such as belief-targeted messages, can be used as behavioral interventions to alter intentions and behaviors. Thus, this study develops and evaluates the effectiveness of behavioral interventions (belief-targeted messages) in encouraging auditors’ knowledge-sharing behavior. This study uses a 2×2 between-participants design. Arguments targeting behavioral beliefs and arguments targeting normative beliefs are manipulated. Consistent with expectations, the results of this study were that (1) auditors exposed to an intervention share more knowledge, compared to auditors not exposed to any interventions; (2) auditors share the most knowledge when exposed to an intervention that includes arguments targeting both behavioral and normative beliefs; (3) the effects of behavioral interventions on knowledge-sharing intention are mediated by auditors’ attitudes and perceived norms related to knowledge sharing; and (4) the influences of attitude and perceived norms on knowledge-sharing behavior are mediated by the intention to share knowledge. The findings of this study have implications for literature and practice. It extends the theory of planned behavior to the auditing setting and examines auditors’ knowledge-sharing behavior with the firm’s knowledge management systems (KMS). Knowledge sharing with the firm’s KMS could potentially mitigate knowledge loss for public accounting firms. The findings of this study provide guidelines to firms regarding how they can encourage knowledge sharing among auditors.
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Gadiraju, Tejaswini. "Investigating the Determinants of Recycling Behavior in Youth by Using Theory of Planned Behavior." Scholar Commons, 2016. http://scholarcommons.usf.edu/etd/6085.
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The aim of this study is to understand the determinants that influence the youth recycling behavior intention. In other words, this study wants to know the motivations and barriers behind university students’ recycling behavior. The Theory of Planned Behavior (TPB), which provides a theoretical framework for systematically identifying the determinants of recycling behavior, is the basis for this study. Along with the TPB variables, additional predictor variables (moral norm, past experience, knowledge of how and what to recycle, knowledge of consequences, and inconvenience) that can influence behavior intentions were tested in the study. Online survey was used to collect the required information and the sample consists of 172 students from University of South Florida. The findings suggest that past recycling experience is the major contributor to recycling behavior. Moral norm, knowledge of how and what to recycle and knowledge of consequences are also significant predictors of recycling behavior. In other words, students are more likely to form the intention to recycle, when they have prior experience with recycling on campus, if they personally feel recycling is the right thing to do, when they have appropriate knowledge of recycling and when they are aware of consequences of recycling. Recommendations to promote recycling behavior among students are discussed in this study.
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Pelander, Laura, and Jesper Sundström. "Self-Determination Theory och Theory of Planned Behavior: Teoretiska ramverk för att predicera träningsmängd." Thesis, Umeå universitet, Institutionen för psykologi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-159352.
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Träning medför såväl fysiska som psykiska hälsofördelar. Trots att detta är vedertaget, tränar människor olika mycket och det finns även en andel människor som tränar otillräckligt. I föreliggande studie användes Self-Determination Theory (SDT) och Theory of Planned Behavior (TPB), för att undersöka om faktorer inom dessa teorier kan förutsäga hur mycket människor i åldern 18 – 30 tränar i veckan. Data från personer som tränade olika mycket (n= 196, Målder= 24.94, SD= 2.69) samlades in genom ett elektroniskt självskattningsformulär som bestod av frågor om träning, Behavioral Regulations in Exercise Questionnaire (BREQ-3) och Theory of Planned Behavior Questionnaire. Multipla regressionsanalyser genomfördes för att undersöka hur väl SDT, TPB och en kombination av dessa predicerade träningsmängd. Resultatet visade att SDT och TPB såväl enskilt som tillsammans förklarade en signifikant andel av variansen i träningsmängd, samt att autonom motivation från SDT och upplevd beteendekontroll från TPB var de bästa prediktorerna för träningsmängd. Detta pekar på att en upplevelse av att träning är lätt, glädjefyllt och en integrerad del av en själv, förutsäger hög träningsmängd i veckan. Framtida forskning kan med fördel undersöka vilka andra faktorer utöver SDT och TPB som kan förklara varför människor tränar olika mycket.Exercise entails both physical and mental health benefits. Despite this being common knowledge, people differ in the amount of exercise performed and some even exercise insufficiently. In the present study Self-Determination Theory (SDT) and Theory of Planned Behavior (TPB) were used to examine if factors within these theories can predict the amount of exercise performed in a week by people in the age of 18 to 30 years. Data from people that differed in the amount of exercise (n= 196, Mage= 24.94, SD= 2.69) was gathered through an electronic survey consisting of questions regarding exercise, Behavioral Regulations in Exercise Questionnaire (BREQ-3) and Theory of Planned Behavior Questionnaire. Multiple regression analysis was used to examine to what extent SDT, TPB and a combination of these were able to predict the amount of exercise. Results showed that SDT and TPB, both together and on their own, explained a significant amount of the variance in the amount of exercise performed and that autonomous motivation from SDT and perceived behavioral control from TPB were the best predictors for the amount of exercise performed. This suggests that the experience of exercise being easy, joyful and an integrated part of the self, predicts a high amount of exercise. Future research could examine other factors beyond SDT and TPB that can explain the difference in the amount of exercise people perform.
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Heath, Yuko. "Extending the theory of planned behavior, predicting transportation mode choices." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 2000. http://www.collectionscanada.ca/obj/s4/f2/dsk2/ftp03/MQ48213.pdf.
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George, Pamela Renee. "Utitlizing the theory of planned behavior to explain suicidal intent." [Huntington, WV : Marshall University Libraries], 2008. http://www.marshall.edu/etd/descript.asp?ref=862.
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Kennedy, Caitlin E. "Parental Adherence Intentions for Obese Children's Health Behaviors| Extending the Theory of Planned Behavior." Thesis, The George Washington University, 2013. http://pqdtopen.proquest.com/#viewpdf?dispub=3592033.
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The current study examined how parental underestimations of child’s weight status, parental worry, and the Theory of Planned Behavior variables (attitudes, subjective norms, and perceived behavioral control) predict intentions to adhere to the American Academy of Pediatrics’ (AAP) recommendations of four childhood health behaviors. These behaviors include: 1) eating five fruits and/or vegetables per day; 2) spending two hours or less on screen time (television, computer, and video games) per day; 3) engaging in at least one hour of physical activity per day; and 4) limiting (having zero) sugarsweetened beverages. Parents (N = 78) of overweight and obese children, ages six to 13 years old, were recruited from pediatric medical clinics and participated in an online study, where they were exposed to these AAP behavioral recommendations for children and completed online measures. Attitudes predicted of behavioral intentions for all recommendations except fruit and vegetable consumption. Subjective norms marginally predicted behavioral intentions for physical activity and sugar-sweetened beverage consumption. Perceived behavioral control predicted behavioral intentions for the four recommendations. Parental worry predicted behavioral intentions for fruit and vegetable consumption. Additional theoretical and practical implications of this research are also discussed.
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Frederiks, Kelli. "Green consumerism : social identity and the theory of planned behaviour /." [St. Lucia, Qld.], 2006. http://www.library.uq.edu.au/pdfserve.php?image=thesisabs/absthe19774.pdf.
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Nault, Edith Madeline. "Theory of Planned Behavior: Item Response Sets and Prediction of Physical Activity." Thesis, Virginia Tech, 2013. http://hdl.handle.net/10919/51814.
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Background: Less than half of Americans meet the recommendation of leisure-time physical activity (PA) of 150 minutes (CDC, 2012). A number of efficacious programs have been developed, and those that are based on theory are more effective. However, it is often difficult to determine the mechanisms of effect through meditational analyses. This is particularly an issue when a theory-based intervention is effective but theoretically hypothesized meditational relationships are not found. One reason for the lack of relationship could be the methods used to assess different theoretical constructs. The Theory of Planned Behavior (TPB) is one model used in the exercise and PA research domain which generally employs traditional fixed-graded measures of proposed theoretical mediators (e.g., strongly disagree to strongly agree response sets). More recent research provides initial evidence that using continuous-open scaling (e.g., ratio-level scaling; days or time/per week rather than agreement scales) has shown the superiority in measurement accuracy demonstrated by stronger relationships between the theoretical constructs and behavioral outcomes when compared to other scaling types. However, continuous open scaling has only been applied to correlational studies and there is no evidence that this scaling procedure results in measures that are sensitive to change or are related to both self-reported and objectively measured PA.
Primary Aims: The primary aims of this study were to determine 1) the sensitivity to change of TPB constructs using different response sets and self-report and accelerometer assessed PA, and 2) if TPB constructs measured using the different response-sets have differential prediction of PA measured using self-report and accelerometry.
Methods: Forty-six young adults were recruited to complete 13-item measure of TPB constructs using both fixed-graded and continuous-open scales as well as Godin's Leisure Time Exercise Questionnaire at 3 time (T1=Baseline, T2=End of week 1, T3=End of week 2) points over 2-weeks. Potential participants were excluded if they engaged in PA of 150 minutes or more per week. Inclusion criteria were the ability to perform moderate intensity PA and aged 18-25 years old. The order of different scales for the TPB constructs was randomly and evenly assigned within each condition. Participants were asked to wear an accelerometer for 2 weeks; one week prior to the action planning activity and one week after. To determine the sensitivity to change of the measures, participants were randomly assigned to either complete a personal action plan for physical activity (AP) or not (Control). Due to the exploratory nature of the pilot we set the significance level for all tests at p<0.10.
Results: In general responses to the continuous open versus fixed closed items, at each time point, resulted in significantly (p<.05) lower perceptions of attitude (instrumental attitudes T1=4.4, T2=4.2, T3=4.3 versus time1= 6.2, T2=6.4, T3=6.3; affective attitudes T1=3.6, T2=3.5, T3=3.9 versus time1= 5.0, T2=5.0, T3=4.8), subjective norm ( T1=3.4, T2=3.3, T3=2.4 versus time1= 5.3, T2=5.2, T3=5.3), perceptions of control ( T1=3.2, T2=3.7, T3=3.9 versus time1= 4.6 T2=4.9, T3=5.2), and intention (T1=1.5, T2=1.8, T3=2.4 versus time1= 4.8, T2=5.1, T3=5.2). In regards to sensitivity to change continuous open and fixed closed measures of instrumental attitudes, subjective norms did not demonstrate significant changes as a result of action planning.
Affective attitudes measured by the continuous-open scale, but not when measured by the fixed-closed scale, showed change over time regardless of condition. Perceived behavioral control measured using the continuous-open scale increased for AP participants by approximately 0.5 compared to control participants change of approximately 0.1 (p=.09). A similar pattern was found with intention in that changes in the continuous-open scale were significant (AP=0.9; control=0.2; p=0.07). No other scales showed significant sensitivity to change. Self-reported PA increased significantly for AP participants (81-16 minutes per week of PA) when compared to control participants (87 +/- 19 to 75 +/- 17 minutes per week of PA; p<0.1). Same pattern of differences was shown between AP (65 +/- 13 to 107 +/- 15 minutes per week of PA) and control (70 +/- 14 to 65 +/- 16 minutes per week of PA) participants (p<0.05).
Conclusions: Continuous open scaling have significant correlations with all constructs along with affective attitude and intention being correlated with the actual reported exercise behavior over fixed graded scaling. This data sheds further insight into the different response sets of the TPB in application to exercise domain within a sedentary, young population. The lack of a significant difference may be due to the small sample size. Further research should investigate the role of the personalized action plan utilizing a larger sample size and the correlation of the TPB with intention and actual exercise behavior within an intervention.Master of Science
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Donahue, Marie Elizabeth. "Theory of Planned Behavior Analysis and Organic Food Consumption of American Consumers." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/3558.
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The majority of organic foods consumed by Americans are sourced internationally, which has global-reaching implications on health, economics, and sustainability. Current research findings show that environmental devastation and negative health outcomes have resulted from unsustainable, nonorganic agricultural practices; including herbicides, pesticides, and overcultivation. However, there is a lack of quantitative research on factors that motivate Americans to consume organic food. Based on the theory of planned behavior, this quantitative study employed an online survey to examine the role of attitudes, subjective norms, descriptive norms, and perceived behavioral control on the intention and behavior of American consumers to consume organic foods. Additional descriptors of willingness to pay and perceived product attributes were also measured. Theory of planned behavior and American Organic Consumption questionnaires were completed by 276 adult consumers in the United States. Multiple regression analyses were performed to identify relationships and create predictive models between constructs of a modified theory of planned behavior, sociodemographics, and organic consumption. Key findings revealed that a modified theory of planned behavior, which included descriptive norms, predicted intent to consume organics stronger than the nonmodified theory of planned behavior. Attitudes, perceived behavioral control, and descriptive norms were significant predictors of intention to consume organics. Health was perceived as the major product attribute for organic consumption and low willingness to pay was perceived as the major barrier. This study has implications for positive social change such that it contributes to understanding motivational factors behind American's food choices and consumption, which can be used to modify and target consumer behaviors and market campaigns.
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Dowling, Karilynn, Nicholas E. Hagemeier, A. Salwan, Kelly N. Foster, J. Arnold, Arsham Alamian, and Robert P. Pack. "Using the Theory of Planned Behavior and Communication Theory to Predict Community Pharmacists’ Buprenorphine Dispensing and Communication Behaviors." Digital Commons @ East Tennessee State University, 2018. https://dc.etsu.edu/etsu-works/5431.
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Fudge, Julie Lynn. "Explaining Adolescent Behavior Intention to Consume Fast Food Using the Theory of Planned Behavior." Diss., North Dakota State University, 2013. https://hdl.handle.net/10365/27202.
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This study tested the utility of the theory of planned behavior (TPB) to explain adolescent fast-food consumption among 349 high school adolescents. Subjective norms were further investigated to identify how parents and friends influenced adolescent fast-food consumption. Study participants completed a paper-based questionnaire measuring adolescent attitude, subjective norms for parents and friends, perceived behavioral control, and behavioral intention. Path analysis revealed that TPB explained adolescent fast-food behavioral intention to consume fast food. The model identified parent subjective norms had the strongest relationship with adolescent behavioral intention to consume fast food. Parent norms differed across age and grade in high school. Older adolescents perceived more approval for eating fast food than younger adolescents. Theoretical and practical implications are discussed.
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Chaney, Robert A. "Active transportation prediction using Theory of Planned Behavior among college students." University of Cincinnati / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1357659177.
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Hamidi, Elmira. "Using the Theory of Planned Behavior to Predict International Students' Help-Seeking Intentions and Behaviors." Thesis, Virginia Tech, 2014. http://hdl.handle.net/10919/48593.
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U.S. colleges and universities have hosted international students from all over the world. Along with the increase of international student enrollment, campus counselors are challenged with identifying the students who need professional help but are reluctant to utilize their campus counseling services (Zhang and Dixon, 2003; Mitchell et al., 2007). Employing the Theory of Planned Behavior (TPB), the current study investigated Virginia Tech international students' help-seeking process in terms of their attitudes toward counseling services, subjective norms, and perceived behavioral control. A total of 132 international students completed a cross-sectional online survey. Contrary to TPB, the results indicated
that attitudes toward help-seeking and subjective norms were not correlated with help-seeking intentions. Perceived behavioral control, however, was identified as a predictor of international students' willingness to seek professional help. Intentions and perceived behavioral control were not predictors of international students' utilization of the Thomas E. Cook Counseling Center. The correlation between acculturation and self-stigma with international students'] help-seeking intentions and behaviors was insignificant. Gender was a marginally significant predictor of help-seeking behavior. Previous experience of counseling services was strongly correlated with international students' help-seeking intentions and behavior. The majority of Virginia Tech international students reported emotional issues as their biggest challenge while studying in the U.S. Overall, as the first study which investigated international students' help-seeking process within the Theory of Planned Behavior framework, the present research expanded the literature about foreign students' adjustment issues and utilization of their campus counseling services. Limitations, future directions, and general implications were addressed.Master of Arts
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Turchik, Jessica A. "The Prediction of Sexual Risk Behaviors among College Students Using the Theory of Planned Behavior." Ohio University / OhioLINK, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1273864560.
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Chang, Kuo-Hua, and 張國華. "Extending Theory of Planned Behavior to Understand Organizational Citizen Behavior." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/68902259522447372906.
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碩士大同大學
資訊經營學系(所)
102
ABSTRACT Easy labor dispute ever since the 2008 outbreak of the financial tsunami,So that employees are exploited discontent and heart injustice.Therefore, I hope by this study, the current mental state employees to and from Job attitude, subjective norm and perceived behavioral control and other factors that influence behavior,from the behavior of employees to explore the performance of the staff of the unfair psychological state, and finally, hoping to cause tissue to reduce organizational talent unfair behavior, in order to promote a united improve labor relations. In this study, employees of different industries questionnaires, 311 valid questionnaires parts, structural equation modeling analysis. The results showed that: (1) In an organization, employees importance of procedural fairness, interactive fairness and distributive justice because employees want organizations to be treated equally, between peer interaction can be fair, and finally get a reasonable return.(2) Service-oriented organizational citizenship behavior, loyalty behavior of employees of the organization will have a sense of responsibility in the service delivery, will provide a consistent adherence to organizational norms standardized service quality to meet customer, and finally beyond the norm to provide spontaneous participation in the process of excellent service outside, and thus customer satisfaction and produce longer buy. (3) After profit organization, also enables employees to get paid a fair and reasonable in order to stimulate spontaneous feedback of employees of service-oriented organizational citizenship behavior, forming a good circulation, and constantly create a profit for the organization.
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HSIEH, YU JU, and 謝郁孺. "Discussing Consumer's Purchase Behavior by Using Theory of Planned Behavior." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/nu7m33.
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碩士逢甲大學
科技管理碩士學位學程
107
With the quick development of e-commerce, the Internet has gradually developed into new media, channels and transaction platforms, and consumers have launched new consumer behavior patterns through the Internet. According to the study of the consumer of purchasing behavior in 2018 by MIC, it was found that the average online shopping rate of Taiwanese people has close in physical shopping, which is about 4.5 times in 10 shopping activities. It is through the online shopping channel. The target of this research is using the theory of planned behavior as the basis of research from the perspective of consumers, to construct the research structure to explain the key factors of the consumer of online shopping behavior, and to classify the influencing factors into different purchases. They can help them through the key factors of this research. The second chapter of the literature will first explore Theory of Reasoned Action(TRA)and Theory of Planned Behavio(r TPB), and then define consumer behavior and online shopping, mainly citing the Theory of Planning behavior, exploring consumer’s behavioral attitudes towards online shopping, subjective norms and perceived behavioral control factors that influence consumer behavioral intentions. Gain a deeper understanding of consumer behavior. It is expected that future emerging industries can pass this research. Based on the direction of their operational reference. This study further explores relevant factors and studies the degree of influence research methods. Through the literature discussion, the three main constructs that influence consumers' online shopping behavior are behavioral attitudes, subjective norms, and perceptual behaviors. The factors are compatibility, credibility, innovation, interpersonal influence,external influence, purchase experience, self-efficacy, convenience conditions, and define the scope of description by operational definition. Through these key factors, it is expected that the emerging industriescan use as the reference for their operation through the basis of this research in the future.
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Chen, Wen-Ching, and 陳文晴. "Apply Planned Behavior Theory to the behavior of derivative investors." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/te5y27.
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碩士國立虎尾科技大學
經營管理研究所
98
Past researches have found that invertors revealed psychological biases, for example, over-confident/less-confident, disposition effect and experience effect, in Taiwan stock market. However, there is few researches focus on the individual investors’ behavior of the derivatives market. This study applies Ajzen’s Planned Behavior Theory (1985; 1991) to discuss individual investors’ behavior in Taiwan’s derivatives market. Based on the questionnaires which collected from internet investors in Taiwan derivatives market, gender and personality were applied into the Planned Behavior Theory. The study employed descriptive statistic, Chi-square test and proportion analysis average analysis as methodology. The result of study show that, First, Planned Behavior Theory is suitable for explaining the investment behavior of Taiwanese derivatives market. Second, about the influence of gender, the female is more optimistic and less confident than male, but more subject to personal experience and disposition effect. Third, risky investors are more subject to personal experience and disposition effect than non-risky investors. Investors with leadership tendency are more overconfident than non-leadership investors.
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CHEN, HSI-HEN, and 陳錫亨. "Using Theory of Planned Behavior to Investigate Pickleball Players’ Behavioral Intention." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/949vg3.
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碩士亞洲大學
休閒與遊憩管理學系碩士在職專班
107
This study used the theory of planned behavior (TPB) to investigate the behavioral intention (BI) of pickleball players. Pickleball players in a community in central Taiwan were purposively sampled for questionnaire survey using the self-developed “Questionnaire of Using Theory of Planned Behavior to Investigate Pickleball Players’ Behavior Intention.” A total of 350 questionnaires were distributed and 339 were returned, achieving a response rate of 96.8%. Among the questionnaires returned, 321 questionnaires were valid, yielding a valid response rate of 94.7%. The obtained data were analyzed using descriptive statistics, independent-sample t test, analysis of variance, and structural equation modeling. The results showed that attitude had no significant influence on BI, subjective norm exerted significant influence on BI, and perceived behavioral control had significant influence on BI. Accordingly, this study proposed recommendations for practical and academic applications. Keywords: Pickleball, Theory of Planned Behavior, Behavioral Intention
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Chen, Chieh-Wen, and 陳介文. "Mentor Functions and Protégé Learning Behavior with Theory of Planned Behavior." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/gw3b88.
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碩士銘傳大學
企業管理學系碩士班
103
As enterprises increasingly emphasize human capital, mentorship is the most widely used applications in the companies. To investigate how to establish an effective mentoring, and maintain long-term mentoring relationship in enterprise, this reserach applies theory of planned behavior, wishes to explain and predict the impact on protégé learning intenion and learning behavioral. This research proposes seventeen hypothese, and using Partial Least Squares to test these hypothese. The results show that the mentoring function of vocational function and role modeling directly affect the attitude of protégé learning behavior and subjective norms. Protégé learning intentions will be affected by attitude, subjective norms and perceived behavioral control, and further affect protégé learning behavior. However perceived behavioral control of the protégé is not directly affect protégé learning behavior. This research also analyze and confirm mentor guiding behavior has significant influence to protégé learning intenion and protégé learning behavior.
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Pan, Yanteng, and 潘彥騰. "User Behavior in Green Computing- A Theory of Planned Behavior View." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/72564995360070935326.
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碩士長榮大學
企業管理學系碩士班
99
With the rising of environmental consciousness both the enterprises and governments carry out many environmental policies as well as propose related green issues. Green computing is considerable as one of the important movement to reduce carbon emissions. The paper studies user behavior of green computing with the theory of planned behavior using 281 valid samples to verify whether the theory of planned behavior applies to information technology user behavior of green computing by structural equation model. The results find intention of user behavior of green computing is mainly affected by subjective norm、attitudes and perceived behavioral control. Moreover, user behavior of green computing is directly positive affected by perceived behavioral control.
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李韋儀. "Application of Theory of Planned Behavior on Study Tour Choice Behavior." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/48700532315831087716.
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碩士明新科技大學
服務事業管理研究所
98
Study tour is a particular tour product including learning and sightseeing. This research attempted to test the applicability of the theory of planned behavior model using its core constructs (attitude, subjective norm, and perceived behavioral control) on behavioral intention of choosing study tour. It was found that study tour intentions, in turn, were strongly influenced by attitudes, subjective norms, yet perceived behavioral controls did not account for the predictability of study tour intentions.
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Rusteberg, Dylan. "Entrepreneurial intentions and the theory of planned behaviour." Diss., 2013. http://hdl.handle.net/2263/40586.
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The study aimed to validate the applicability of the Theory of Planned Behavior and to test its sufficiency within a contextual setting that has seemingly received limited prior focus. The sample comprised of 134 part-time learners from a university business school within South Africa; who are arguably older, hold more work experience and who are more ethnically diverse than subjects in most prior research. Importantly, this study combined construct measurement scales from two other studies in an attempt to improve measurement reliability.
Findings suggest that the Theory of Planned Behavior was a significant predictor of entrepreneurial intention within the context of an emerging economy, explaining 21.1% of the variation in student‟s entrepreneurial intention. Further analysis revealed that demographic variables were found to have a significant residual effect beyond the predictor variables within the Theory of Planned Behavior, explaining 6.9% more of the total variation in student‟s entrepreneurial intention when added to the Theory of Planned Behavior. Closer investigation revealed that a particular racial group (black individuals) was solely responsible for the significant influence on intentions, thus rendering age, gender and all other racial groups as weak, insignificant contributors. These results suggest that the Theory of Planned Behavior is not sufficient in capturing all the variation in entrepreneurial intention.Dissertation (MBA)--University of Pretoria, 2013.
lmgibs2014
Gordon Institute of Business Science (GIBS)
MBA
Unrestricted
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Pinho, Luís Filipe Antunes. "”Planned” or “protected” tourism? towards a planned protection motivation approach." Master's thesis, 2021. http://hdl.handle.net/10362/123753.
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Dissertation presented as the partial requirement for obtaining a Master's degree in Data Science and Advanced Analytics, specialization in Business AnalyticsThis research aims to develop a new Planned-Protection-Motivation (PPM) approach on tourism research. Drawing on Protection Motivation and Planned Behavior theories, the proposed model combines the beliefs on travel intentions as well as the perceived level of threat and familiarity with the pandemic. Using PLS-SEM multi-group analysis, and a sample of 381 European travelers, this study aims to understand consumers’ demand for travel given the pandemic. Findings showed that consumers’ attitudes and social influence are the main drivers of travel intentions. Moreover, social influence moderates COVID-19 travelers’ fear effects on attitudes and improves travel intentions. However, consumers who have not travelled have mixed feelings, and both response cost and fear negatively influence their travel intentions. The findings represent a shift in the tourism, deepening the understanding of customer motivation for traveling during the pandemic.
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Wei, Lin Ying, and 魏伶因. "Factors of VoIP Customers’ Behavioral Intentions－Perspective from Theory of Planned Behavior." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/08140691770296384981.
Full textAbstract:
碩士國立高雄師範大學
人力與知識管理研究所
96
It is important to realize the consumer's acceptance for VoIP. In the researches about new technology acceptance, TRA on the basis of users' voluntariness, is a famous theory and can be extended. Then several models were developed. TPB was proposed by adding "Perceived Behavior Control" for TRA. TAM stresses the "Perceived Usefulness" and "Perceived Ease of Use". This study applies Theory of Planned Behavior, Extend Technology Acceptance Model and Belief Decomposition Theory of Planned Behavior to discuss the impacts of individual’s attitude, subjective norm, perceived behavioral control, intention and behavior on the use of VoIP and four hypotheses were generated. This is a consumer behavior study base on the VoIP users in Taiwan, through analyze its current market development and discuss future competitive strategy. In this thesis, a web-based questionnaire was designed to verify the theoretical model. We ask 1451 users of on-line boards in the communication, computer and software/hardware in the three famous portal sites (Yahoo Kimo, yam and PChome) of Taiwan. In processing data aspect, using statistical methods, Pearson’s correlation and Regression analysis. The results suggest that attitudes, subjective norm, and perceived behavioral control do affect individual’s intention and behavior on acquiring and using VoIP.
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Chao-TingWang and 王昭婷. "Applying Planned Behavior Theory to ExamineEffect of Innovation Behavior in Top Managers." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/51042386065468697381.
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碩士國立成功大學
高階管理碩士在職專班
98
Under the new economic era, it has indeed become a key point to the company managements to obtain the competitive advantages by the company's top executives how to use resources strategically in innovation so as to enhance the company's profitability and enhance shareholder rights. Therefore, the motivation of this research is to prove the company shareholders may use the TPB theory to anticipate the will in innovation behavior of top managers and may timely find the external variables which may influence the attitudes, subjective norms, and cognitive controls of top managers, and hope can get on a positive impact on innovative behavior. The principal part of this research is the enterprises which are listed in the Taiwan Yellow Pages of Ministry of Economic Affairs, and randomly selected 500 enterprises as the samples. The questionnaire interviewers are the company’s top managers and directors of the shareholders. There are 500 questionnaires were dispatched to the company’s top managers, and 500 questionnaires were dispatched to the directors of the shareholders. 188 questionnaires were returned from top managers and directors of the shareholders respectively; 5 questionnaires were invalid; 183 questionnaires were valid, the effective returns-ratio is 36.6% The data was analyzed by descriptive statistical analysis, factor analysis, reliability and validity analysis, LISREL analysis, and multiple regression analysis and hypotheses testing. The studying results are listed below: 1. There is no significantly influence between the interpersonal trust of stockholder and perceived innovation risk. 2. There is positive significant influence on the interpersonal trusts of perceived shareholder, who affects subjective norm of stakeholder and perceived behavioral control. 3. There is positive significant influence on perceived innovation risk and the performance pay which affects the perceived behavioral control. 4. There is positive significant influence on the subjective norms of the stakeholders will influence the innovation behavior attitudes and wills. 5. There is positive significant influence on innovation behavior attitudes and perceived behavioral control will influence the innovation behavior wills. 6. There is positive significant influence on perceived behavioral control and innovation behavior wills will influence innovation behaviors.
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Wu, Tsung-Yuan, and 吳宗遠. "A Study on Purchasing Behavior to Green Products with Planned Behavior Theory." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/06743407072420829709.
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碩士東海大學
工業工程與經營資訊學系
102
In recent years, as the destruction to the environment has steadily led to the sustainable development concept, and as businesses and the general public are steadfastly focusing on the subject of global warming, “environmental conservation” has emerged to become a vital reference base to the consumers when making purchases. With mankind’s rising environmental protection awareness, many products on the market have turned to pursuing a focus on environmental conservancy, while many studies have also pointed out a rising sales volume on green products, a telltale sign that green products are poised to become a future trend. The study, primarily building on a framework utilizing the theory of planned behavior as the theoretic basis, aims to explore consumers’ attitudes in purchasing green products, subjective norm, perceived behavioral control, and the correlation between purchasing motivation and purchasing act. The study also applies the theory of planned behavior and also develops a suitable framework to analyze the purchasing act’s impact factors and levels. The study primarily utilizes the questionnaire survey method to conduct surveys on consumers in Taiwan, and adopts SPSS, LISREL statistical software to conduct data analyses. The study findings reveal that of the attitude constructs, besides role identification, the rest of psychological support, product characteristic and environmental awareness all appear to have a positive influence. Of the perceived behavioral control constructs, self-achievement and control power all appear to have a positive influence. In the overall constructs, the attitude, subjective norm, and perceived behavioral control appear to have a positive influence on behavior intention, while purchasing motivation appears to have a positive influence on the purchasing act.
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Wu, Sheng, and 吳盛. "Exploring Knowledge Sharing Behavior of IS Personnel with Theory of Planned Behavior." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/97108513420572792398.
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博士國立中山大學
資訊管理學系研究所
91
Competing in the age of knowledge economics, we have faced a whole new regimentation since the traditional production elements become the secondary resources, the knowledge is exactly the primary resources to business. To multiply the knowledge value, business have to advocacy the concept of knowledge sharing as the more knowledge the employees share, the more worth the business have. In this study, we propose a knowledge sharing model based on the Theory of Planned Behavior to study how the IS personnel behave in their respective practices concerning knowledge sharing. Also, through reviewing of knowledge management and knowledge sharing literature, we have identified several antecedents contributing to knowledge sharing behavior and those affecting attitude, subjective norm, and perceived behavioral control. In validating our research model with SEM, our data supported all the individual causal paths postulated by TPB except the relationship from subjective norm to knowledge sharing intention. The importance of significant antecedents such as expected associations, expected loss, altruism, and task interdependence have impacted on the attitude toward knowledge sharing; the affect-based trust and task interdependence have impacted on the subjective norm, also, the resources fit has impacted on the perceived behavioral control. The result will be useful to both the academic and business in their advocacy of the conduct of knowledge sharing.
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Chen, Cheng Shen, and 陳正昇. "Exploring User’s Behavior on Micro-blog based on Theory of Planned Behavior." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/29277109583698277484.
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碩士國立屏東科技大學
資訊管理系所
98
This research explores the users' usage intention on micro-blog, a new type of Web site. We adopt the theory of planned behavior, TPB, to construct our research model. Some research constructs retrived from other theories are applied, including technology acceptance model (TAM), technology readiness, and micro-blog related literature. We conducted a internet survey to collect research data, and analyzed the data by PLS. The reserch results show that our hypotheses can be supported by the data analysis. In the other words, TPB model can be used to explained the users' usage intention on micro-blog. Keywords: Micro-blog, theory of planned behavior (TPB), technology acceptance model (TAM), Technology Readiness Index (TRI)
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Wha, Chia Choon, and 謝俊輝. "Research Theory Planned Behavior of Consumer Malaysia Johor Purchase Vehicle Behavior Intention." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/97572780710388229089.
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碩士樹德科技大學
經營管理研究所
104
Malaysia''s currently automobile industry is getting very competitive between local brands and imported brands, In terms of the consumers’ knowledge of automotive has improved and consumers’ education level are getting higher , this affects consumers’ buying behavior , and also affect the decision of consumers. Consumers’ behavior has changed, in facts, consumers are more concerned about pricing, quality, safety, and technology built, maintenance and service. In order to assist Malaysia automotive industry, the industry has to firstly understand consumers’ behavior of buying a vehicle. And this research will review the reference materials. Therefore, this study will review the reference materials, and explained the theory of planned behavior (The Theory of Planned Behavior) as the theoretical basis, in addition to integrate on buyers’ intention on buying Vehicle variables including attitudes 「Attitude」, 「Subjective Norm」, cognitive behavioral control 「Perceived Behavioral Control「, and related research, put forward "consumer buying vehicle behavioral research " to discuss and analyze the key factors which affecting the will of buyers to buy Vehicle, and the willingness of the prospect to buy a Vehicle via prospective buyers surveys by questionnaire survey. Questionnaires in actual recover 209 copies. The research data analysis results, obtained the following conclusions: 1 "attitude" to "behavioral intention" insignificant influence; 2 "subjective norms" to " behavioral intention " was significantly influence; 3 "perceived behavioral control" to "behavioral intention" was significantly influence; 4 “economic” to “attitudes” insignificant influence; 5. " elegant style " to "attitude" was significantly affected; 6 "quality performance" to "attitude" insignificant influence; 7 "Technology import" to "attitude. " insignificant influence: 8." Normative Beliefs " on the "subjective norm " there was a significant influence t; 9. '' Motivation to Comply '' on the "subjective norm " there was a significant influence; 10." favorable conditions " on the " perceived behavioral control "with significant influence; 11. "self-efficacy" on the "perceived behavioral control" no significant influence . The main factors that influence consumers to buy a vehicle based on the results of this study in order to "perceived behavioral control" in the "convenience" of the most important, particularly in the maintenance and service advice of the most ardent convenience considerations; second places "subjective norms" of " Motivation to Comply " and factor " Normative Beliefs ", particularly in the community word of mouth, media communication with their families most affected considerations, whereby analysis and suggestions, hoping to do for the relevant industry reference in the implementation of the automotive, industrial or development of relevant policies .
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HSIAO, YI-CHIEH, and 蕭宜潔. "Senior Citizens’ Behavior Intention Toward Smart Phones-the Theory of Planned Behavior." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/51322725064772340917.
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碩士國立屏東大學
行銷與流通管理學系碩士班
103
In recent years, firms have to pay attention to the various needs of senior citizens in their lifestyles. Based on the theory of planned behavior and the perspective of vanity traits, this study explores what are the important antecedents of using smart phones for senior citizens. We assume that attitude, subjective norm, perceived behavioral control and vanity traits positively affect the behavior intention of using smart phones. In additional, we also explore the effects of attendants of attitude, subjective norm, perceived behavioral control that include endorsers, normative and external influence, as well as self-efficacy and facilitating conditions respectively. In this study, we applied questionnaire survey to test hypotheses. The results of this study found: (1) both attractiveness endorser and expertise endorser have positive significant effects on attitude; (2) both normative influence and external influence have positive significant effects on subjective norm; (3) both self-efficacy and facilitating conditions have significant positive effects on perceived behavioral control; (4) attitude, subjective norm and perceived behavioral control all have significant positive effects on behavior intention; (5) both physical vanity and achievement vanity have positive significant effects on behavior intention. The results of this study provide empirical suggestions for the future research.
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Chen, Liqiang. "Online consumer behavior an empirical study based on theory of planned behavior /." 2009. http://proquest.umi.com/pqdweb?did=1757221771&sid=8&Fmt=2&clientId=14215&RQT=309&VName=PQD.
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Thesis (Ph.D.)--University of Nebraska-Lincoln, 2009.Title from title screen (site viewed October 13, 2009). PDF text: v, 179 p. : ill. ; 2 Mb. UMI publication number: AAT 3355613. Includes bibliographical references. Also available in microfilm and microfiche formats.
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Lyu, Sih-Huei, and 呂思慧. "Taxi Drivers＇Lifelong Learning Behavior －A Study Inspired by Theory of Planned Behavior." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/08212647433836945888.
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碩士國立交通大學
交通運輸研究所
97
Along with the progress of society , the need of economic development , enhancement social addaptment skill and extension of human life , lifelong learning has been paid more and more attention . In Taiwan’s traffic environment , taxi is an important para-transit . The postponrment of retirement is appeared in taxi industry progressively , and the topic for discussion of taxi drivers’ lifelong learning is a worthy study within the period of 20 to 30 years in business career . Besides , National Policy Agency-Ministry of the Interior request taxi drivers’ to take regular training courses starting from 2010 . Later , taxi drivers’ can update or verify their working registration . So , the behavior of taxi drivers’ lifelong learing and influencial factors should be paid more attention . However , the most of past study in taxi were focus on the operation , serveice and cost-effectiveness . There is no relative study focusing on the behavior of taxi drivers’ lifelong learning and influencial factors . For this reason , the study is focusing on the behavior of taxi drivers’ lifelong learning based on the theory of planned behavior . In order to clear the relationship between the behavior of taxi drivers’ lifelong learning and the influencial factors , we used “Structural Equation Modeling” to discuss the lifelong learning behavior , behavior intention and influencial factors . And further , considering environment effects on the behavior , we discuss the lifelong learnig behavior of taxi drivers’ who join taxi fleets and don’t join taxi fleets separately . To understand that there are different behavior types probably we will discuss the different lifelong learning behavior types of taxi drivers after proceeding SEM analysis . The result of SEM analysis showed that the factors which affects the lifelong learning behavior of taxi drivers’s who join and don’t join a taxi fleet are “lifelong learning behavior intention“ and “perceived behavioral control” . Perceived behavioral control has positive effects on lifelong learning behavior intention and lifelong learning behavior intention has positive effects on lifelong learning behavior . By the discussion of different behavior types we can understand that there are some lifelong learning behavior types unshowed in SEM analysis . By the analysis of taxi drivers’ learning beahavior who don’t join a taxi fleet , we can find that who are weak in obtaining the learning resource and channels . Alough they are positive and full of intention , they are short of positive lifelong learning behaviors. By the analysis of taxi drivers’ learning beahavior who join a taxi fleet , we can find that parts of them are worried about their learning ability , taking stress from their family and money . So they are passive in lifelong learning . By the research result , most taxi drivers who don’t join a taxi fleet are short of possitiveness and intention in lifelong learning . They show negative lifelong learning behavior and just finding learning resources or just having learning plan . The taxi drivers who join a taxi fleet are positive and full of intention in lifelong learning . Futher they show positive lifelong learning behavior and most of them joining the arranged course , having their own learning plan and courses . In the managerial implication , we suggest the official authrities should strengthen the resource guieance of lifelong learning to the taxi drivers who don’t join a taxi fleet in the future . The taxi fleet should develop the taxi drivers’ lifelong learning and on-the-job training continually , so as to promote taxi drivers’ skills and the service level of taxi industry .
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Li, Huey-Ning, and 李惠寧. "The Planned Behavior Theory Applied to Knowledge Sharing Behavior of Civil Servants." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/75903018880419408710.
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碩士國立高雄應用科技大學
企業管理系碩士在職專班
98
Public and private department pursue the organization strengthen because of the new century advent of knowledge and economy, and think that knowledge is the most important element of organization continue and competition advantage establish. However the most important and difficult flow path is knowledge sharing, it’s also a huge challenge of the organization. For this reason, the organization have to transform the personal inner knowledge to the useful knowledge, not only expanding the knowledge boundary but also promotion the organization to keeping the maximum competition advantage; therefore, the more knowledge sharing of the organization member, the more knowledge value can be elaborate. To understand or predict the knowledge sharing behavior of public servant, this study decided to use the Theory of Planned Behavior(TPB), widespread study in human behavior intention, establish the knowledge sharing behavior model to probe the relation between knowledge sharing volition and behavior situation, it’s also the purpose of this study. This study using questionnaire survey to collect data, Kaohsiung City Government Public Servant as the target, according to the institution organization personnel number 5-7% to sampling, retrieve 475 efficacious questionnaire. This study adopted descriptive statistics, reliability analysis, independent-sample t-test, one way ANOVA, correlation analysis and multiple regression, from result we can find out: 1、In knowledge sharing, the attitude, subjective norm(SN) and perceived behavior control(PBC) have obvious positive relationship. 2、In knowledge sharing, the attitude, subjective norm(SN) and perceived behavior control(PBC) affected the behavior intention(BI) obviously, the most is perceived behavior control(PBC), following attitude and subjective norm(SN). 3、In knowledge sharing, the perceived behavior control(PBC) and behavior intention(BI) affected the knowledge sharing behavior obviously, the most is behavior intention(BI), following perceived behavior control(PBC).
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Chen, Peng-Sheng, and 陳鵬升. "Applying the theory of planned behavior to explore motorcyclists'' violation behaviors on intersection." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/34291400570989432984.
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碩士逢甲大學
交通工程與管理所
94
As motorcyclists are increasing in Taiwan, and the traffic accidents are increasing simultaneously. In the same time, the violation behaviors will cause major effects on roadway safety. If we consider road users, mechanical failures, and environment as three major factors on traffic accidents, the statistical data shows that traffic accidents have direct correlation with road user’s behaviors. Furthermore, many documents show the high percentage of traffic accidents occurred on road intersections. Therefore, this study applies the Theory of Planned Behaviors (TPB) to discuss the violation behaviors of motorcyclists on intersections. TPB includes three aspects: attitude, subject norm, and perceived behavior control. We use the TPB to discuss interactions between the psychological aspects and the environment aspects of motorcyclists on intersections. This study uses the questionnaires investigation on the college students and general users who drive motorcycle frequently. The total effective questionnaires are 427 samples, and then we use the Linear Structure Relationship Model (LISREL) to correlate the parameters within this model. The results of this study shows that perceived behavior control is the most dominate factor in this model, and both attitude and subject norm also have significant influences. In addition, in this model, the intention of violation behavior has major influence on violation behavior. However, all of attitude, subject norm, and perceived control have no significant influence on violation behavior. This study shows that in attitude aspect, “violation will cause dangerous” is the major concern; in subject norm aspect, “parents” will have significant constrain on motorcyclist’s violation behavior; in the perceived behavior control aspect, “no moving vehicle nearby” will make motorcyclists to violate traffic regulations.
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Sussman, Reuven. "Paved with good environmental intentions: reconsidering the theory of planned behaviour." Thesis, 2015. http://hdl.handle.net/1828/6419.
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The theory of planned behaviour proposes that behaviour is predicted by behavioural intention which is, in turn, predicted by attitudes toward the behaviour, subjective norms regarding the behaviour and perceived control over the behaviour. Implied within this theory is that each of the three base components (attitudes, subjective norms and perceived behavioural control) influences intentions. However, despite being one of the most widely used theories in social psychology, few studies have investigated this basic premise. In addition, research on cognitive dissonance, public commitment, confirmation bias, implemental mindset, and the false consensus effect suggest that there may be a reverse-causal influence of intentions back on the base components of the theory. This potential reverse-causal sequence was tested in three studies. The first was correlational, the second was a lab-based experiment, and the third was a quasi-experimental field study. Study 1 employed a cross-lagged correlation design and showed that a reciprocal relation between intentions and base components was plausible. For the behaviour of supporting an environmental organization, Study 1 showed that attitudes were likely to influence intention-setting and that intention-setting subsequently influenced subjective norms. Study 2 employed a modified version of a free choice paradigm in which participants chose to set an intention to support one of two environmental organizations (using different support behaviours). Consequently participants rated the base components for the chosen organization higher and the rejected organization lower. However, this effect was primarily observed if participants were not initially committed to supporting an organization before the study began. Study 3 was a field study in which chemistry lab users who were exposed to an intervention that targeted behavioural intentions subsequently perceived more positive subjective norms (one aspect of subjective norms was changed). Together, the three studies demonstrate that a reverse-causal relation between intentions and base components is plausible and, thus, the theory of planned behaviour should be modified to include a reciprocal relation between these constructs. Intentions are most likely to influence base components that are least relevant to actual behaviour. When attitudes, subjective norms or perceived behavioural control are associated with actual behaviour, the one that is most strongly associated is least likely to change in response to setting an intention to engage in that behaviour. Other, less relevant, base components are more likely to change.Graduate
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Yang, Ya-ju, and 楊雅茹. "Food Program Audience Characteristics, Viewing Behavior and Behavioral Intentions - An Investigation of Theory of Planned Behavior." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/ky9ytx.
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碩士國立中山大學
行銷傳播管理研究所
103
In this study, the viewing behavior was incorporated into the theory of planned behavior for the purpose of exploring the correlations among variables of food program audience’s characteristics, viewing behavior, attitude, subjective norms, and perceived behavior control on behavioral intention. The convenience sampling method was adopted. The paper questionnaire was administered to survey 274 respondents. The results demonstrated that the viewing behavior of food program audience, attitude, subjective norms, and perceived behavior have effectively predicted the behavioral intention of participating in travel activities. Specifically, the perceived behavior control of food program audience has the greatest influence on behavior intention other than subjective norms, and attitude. This study suggested that TV stations tailor program contents to produce food programs more in line with the viewing group’s needs. In addition, the study contribution will be provided to the Tourism Bureau for strengthening promotion when setting up marketing strategies for domestic travel intended for targeted groups; the contribution will also be provided to travel businesses engaged in travel product sales to targeted groups when planning travel itineraries in order to achieve better marketing and advocacy results and boost the economic development of tourism.
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HsinHsien, Lee, and 李欣憲. "Comparing the Technology Acceptance Model,Theory of Planned Behavior and Decomposed Theory of Planned Behavior in Explaining Electronic Marketplace Usage Orientation：Using Structural Equation Model." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/21226186577394977292.
Full textAbstract:
碩士中華大學
資訊管理學系
91
As the Internet and other electronic-commerce technologies advance, corporations are seeking for more competitive and efficient ways of making their transactions. Therefore, electronic marketplaces have been generated. The electronic marketplace is one kind of inter-organizational information system and it is a platform where sellers and buyers exchange information about the products. It not only allows sellers and buyers to minimize their cost that are needed for transactions but also enhances transaction efficiency. In addition, it provides complete or partial functions to execute the transactions and services for participations. The criterion for an electronic marketplace is to have a huge number of sellers and buyers. Thus, how to attract buyers and sellers to participate is a critical point for a successful electronic marketplace. In order to attract buyers and sellers to participate in the market, it is important to understand the factors that would make them to take part in the market. Therefore, in this article, the factors that influence the buyer’s intention to join the electronic marketplace from the angle of information system usage were investigated. The most frequently applied theories when discussing information system usage issues are technology acceptance model and theory of planned behavior. Therefore, this research based on the two theories and decompose theory of planned behavior, which was specifically designed to discuss information system usage as research models along with intention model, to build our research model to explain and forecast the buyer’s behavior in an electronic marketplace. This research not only intended to find out the factors that attract buyers to participate in the electronic marketplace but also compared the three models in explaining marketplace usage orientations. In this research, survey method was used and paper questionnaires were sent to one thousand corporations in Taiwan to find out their keenness to participate in the electronic marketplace and the key factors that affect their usage. According to the results of the surveys, the completeness of the transaction functions, the availability of information, the imitation among competitors, the level of competition between competitors, the support from senior officers, and the support from the supervisors of related departments are the key factors that determine electronic marketplace usage orientation. In terms of the comparison of the ability of the models to explain the intention of usage, there is no significant difference between planned behavior theory and decompose theory of planned behavior. In addition, the abilities of these two models to explain and forecast the buyer’s behavior are better than the technology acceptance model. With anticipation, the results of this research will be the reference for electronic marketplace designers. And it offers suggestions and directions for managers to assist their corporations when making decisions about the electronic marketplace. Furthermore, comparison of the three models will be helpful for the future discussions of information system usage issues.
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Chan, Hui-Wen, and 詹蕙雯. "Work sharing system and the theory of planned behavior models of behavioral intentions." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/80355798550109908014.
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碩士東海大學
管理碩士在職專班
98
The companies decline in the production and sales as the global economy recession. They have to cut down the cost to survive. Downsizing, a layoff, or a no-pay leave is a prevailing human resource management strategy for firms to cope with global economy recession. But there are more and more employers considering the work sharing system to avoid layoffs in Europe or America. Both employers and employees have to reach an agreement in the work sharing system. This research is based on theory of planned behavior and aimed to explore the variables affecting behavioral intention of participating in the work sharing system. Using a structural equation model, data collected from 292 employees of the four firms in the electronic industries in middle Taiwan was used to test all hypotheses. The results are as follows: (1) The “behavioral intention” of participating in the work sharing system is mainly positively influenced by“attitude”, “subjective norm”, and“perceived behavioral control”. (2) The findings show that altruism positively impacts on attitude toward participating in the work sharing system, that team-member exchange relationships positively impact on subjective norm, and that internal locus of control positively impacts on perceived behavioral control. The three antecedents (altruism, team-member exchange relationships, and internal locus of control) indirectly influence behavioral intention of participating in the work sharing system through intermediated variables including attitude, subjective norm and perceived behavioral control respectively.
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Chiang, Kai-Chieh, and 江凱傑. "Application of the Theory of Planned Behavior to Travelers’ Behavioral Intentions for Hostel." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/01489242305030598576.
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碩士國立臺東大學
休閒事業管理碩士在職專班
102
The hostel lodging is an economy accommodation style that is widely preferred by students, youth, and backpackers. In recent years, the rapid growth of the youth tourism market also has led the booming of hostels’ development. However, there are only few study were done for this specific type of accommodations in Taiwan. Theory of planned behavior has been widely applied to the study of costumers’ behavioral intentions. Therefore, based on this theory, this study analyzes visitors’ behavior to the youth hostel and the theoretical variables that affect the behavior of visitors. Base on previous findings, this study establishes a questionnaire to investigate the behavior beliefs, attitude, normative beliefs, subjective norm, control beliefs, perceived behavioral control, and behavioral intentions of visitors to the hostel. In this study, 337 valid questionnaires were collected in Taipei, Tainan, Kaohsiung, Hualien and Taitung hostels during January to March 2014, and then analyzed by descriptive statistics, independent sample t-test, one-way ANOVA analysis, and multiple regression analysis. The results showed that couples pay more attention to others’ opinions than singles. People who had been stayed in hostels for several times or used internets as the main approach to exchange information consider it is simple and easy to choose hostels as their lodging choice. People who traveled alone or ever stayed in hostels for several times showed more positive attitude to hostel lodging. People who used to stay in hostels for several times or used internets as the main approach to exchange information consider themselves have more ability to choose accommodation from hostels. People who are solo travelers, ever stayed in hostels for several times or used newspapers, magazines, books, and internets as main approach to exchange information showed more intense behavioral intentions. Base on the Theory of Planned Behavior, attitude, subjective norm and perceived behavioral control has a significant positive effect on travelers’ behavioral intentions to the hostels. The attitude is the major reason to affect travelers’ behavioral intentions to the hostels, followed by perceived behavioral control and, thirdly, subjective norm.
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Chia-Jen, Ho, and 何嘉仁. "Applying the Theory of Planned Behavior to Study the Behavioral Intentions of Bikers." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/b9bj5d.
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Yang, Li-Ching, and 楊麗菁. "Applying the Theory of Planned Behavior to Consumers\' Behavioral Intentions toward Smart Shoes." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/4q3pay.
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碩士國立臺灣科技大學
企業管理系
107
With the evolution of information technology and smart products, smart wearable devices have become a part of modern life. Every year, high-tech and electronic products manufacturers introduce a variety of smart wearable devices. With the improvement of quality of life and the prevalence of sports, more and more smart wearable devices combining sports data and special functions have been launched into market. We used the Theory of Planned Behavior to understand the public's attitude towards and purchase intentions. This study was conducted by online questionnaire, trying to understand the respondents' perceptions of smart shoes. Through the analysis, we used three variables, which are physiological signals, added value, and sense of community, to set up questionnaires, and then explored the relationship between TPB model. The results show that physiological signals will significantly influence perceived behavioral control. There is a significantly positive relationship between added value and attitude. Sense of community will positively affects subjective norms and perceived behavioral control. In the end, behavior intention is significantly positively associated with attitude, subjective norm, and perceived behavioral control.
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Chao, Yen-Hsiang, and 趙延祥. "Application of the theory of planned behavior to investigate the pedestrian’s violation behavior." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/29092454720003499600.
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碩士逢甲大學
交通工程與管理所
92
The violation or ignorance of the road users, mechanical failures, and environmental influences are three major factors about “ why a traffic accident will happen？”. However, the violation or ignorance of the road users is the dominant factor of a traffic accident in which is 95 ％ of total traffic accidents. Furthermore, the road users can be categorized by vehicle driver, passenger, and pedestrian. From literature review, we find that most of studies have focused on the behavior of the drivers and the traffic accident analysis, but the studies on the pedestrian’s behavior are very few. Meanwhile, the statistical analysis of the traffic accidents of Taichung Police Department from June 1998 to July 2000 had showed that the fatality of the pedestrians are 21% out of the total fatality due to the traffic accidents. The high percentage shows that the pedestrians are lack of the concept of self-protection and law-obedience about the laws and regulations. This study will focus the behavior of pedestrian in road traffic, and especially will investigate the violation behavior both the pedestrians and other road users. Literature review shows that the methodologies of the relevant studies about traffic accident most are statistical analysis, so that the studies are seldom considering the motivation and the potentially dangerous behaviors of the pedestrian. Besides, the motivation is belonging in the psychology factor in which is not easy to measure its quantity. The methodologies of this study are listed below: (1) literature review, (2) statistical analysis the pedestrian accidents, (3) application of the Theory of Planned Behavior (TPB) to investigate the violation behaviors of pedestrian. The TPB includes three aspects such as attitude toward the behavior, subject norm, and perceived behavior control.（4）questionnaire investigation, which includes 454 students those who are in middle school, high school, and university in Taichung area. (5) using the Linear Structural Relationship Model (LISREL) to explore the causal relationship analysis of the behavior of pedestrian. （6）combination of the pedestrian’s violation behavior model and the pedestrian accidents analysis from Taichung Police Department to propose the strategies to decrease the traffic accidents. The major results of this study shows that perceived behavior control is the most dominate factor in the pedestrian’s violation behavior model, and its weight is 0.60；the next factor is attitude toward the behavior, and its weight is 0.16；the last one is subject norm, and its weight is –0.10. In addition, the violation behavior will be composed by the factors of perceived behavior control and intention of violation behavior, and their weights are 0.33 and 0.28, respectively. The important factors of attitude toward the behavior are “more convenient”, and “more save time”; The important factors of subject norm are “the traffic regulations”, and “police”； The important factors of perceived behavior control are “too long time to wait for red light”, “rush through”, and “other pedestrian violations”.
48
Tsai, Pei-Jui, and 蔡佩瑞. "Exploring Hot Air Ballooning Tourists’ Behavior Intention through the Theory of Planned Behavior." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/28258989999063908458.
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碩士大仁科技大學
休閒事業管理研究所
102
The purpose of this study was to explore hot air ballooning tourists’ behavior intention through the theory of planned behavior and to verify the adaptation extent of observed data. This study adopted a quantitative research method using purposive sampling method to collect data. A total of 300 questionnaires were distributed, and 260 valid questionnaires were collected. The SPSS and Amos statistical software were employed for the descriptive analysis and Structural Equation Modeling. There were four key findings: 1. there is no difference between Expected Covariance Matrix and the Sample Covariance Matrix. 2. Attitude did not have significant effects on hot air ballooning tourists’ behavior intention. 3. Subjective norm has significant effects on hot air ballooning tourists’ behavior intention. 4. Perceived behavioral control has significant effects on hot air ballooning tourists’ behavior intention. According to research results, this research raises some issues for government and Enterprise for holding a Hot Air Balloon Events in the future.
49
Lin, I.-Chen, and 林奕辰. "Relationship Quality and the Theory of Planned Behavior Models of Green Consumption Behavior." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/58838869197035963900.
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碩士靜宜大學
企業管理學系
99
More than half of rivers in Taiwan are polluted and that causes the attention of environment ecology. Environmental Protection Administration has promoted and offered reward to private and public sectors in research and development of green products and technologies. Green consumption has become a new trend. This research based on the theories of planned behavior (TPB) and relationship quality (RQ) model to study the green clean product consumer behavior whether the purchase is based on the consumer’s individual plan or base on the its good relationship with the seller. The methods of SEM（Structural Equation Modeling）and Regression Models are used to analyze and compare TPB and RQ models. We found both attitude toward the behavior, subjective norm and perceived behavior control in TPB model, and satisfaction and trust in RQ model have effect on consumer purchase intention and behavior. Purchase intention plays a key-mediating role and the RQ model is outperforming the TPB model. The case green store would emphasize the promotional strategies of green products’ characteristic, held activities to enhance consumers’ cognition that green clean product have benefits to health, environment and earth, and improve relationship quality with his customer in transparence way to let customers understand price of products adjusted by exchange rate then increase customers’ commitment to the green store will enhance their purchase behavior.
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Chen, Chih-Liang, and 陳志良. "A Quantitative Study of Mountain Biking Behavior: Applying The Theory of Planned Behavior." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/10213177980488287889.
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碩士國立中正大學
運動與休閒教育研究所
99
Based on the framework of Theory of Planned Behavior (TPB), this study investigates mountain biking behavior among the participants of mountain biking. Among the mountain roads in central Taiwan, Questionnaires were distributed by the method of convenience sampling. 241 questionnaires were considered valid, and were statistically analyzed by descriptive statistics, product-moment correlation, regression analysis, and hierarchical multiple regression. The result shows that the percentage of male participants is 94.5%. The average age is 38, and the average experience of biking is 46.7 months. 58.5% of the participants are married, and 58.5% are college graduates. 32.2% of the bikers spend over 50,000 NT to purchase their bicycle. The attitude, subjective norm, and perceived behavioral control of mountain biking are significantly positively related to the constructive beliefs. Subjective norm is found the most dominant, followed by attitude and perceived behavioral control. The TPB model is found significant by regression analysis, which interprets the variance of 27.8% of behavioral intention. In terms of the predictions on attitude, subjective norm, and perceived behavioral control over behavioral intention, perceived behavioral control is better than attitude. Subjective norm does not reach the level of significance. In terms of predicting mountain biking behavioral intentions, TPB model shows better results than Theory of Reasoned Action (TRA).