Dissertations / Theses on the topic 'Theory of Planned Bahavior'
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Matheson, Gail. "Does the theory of planned behaviour predict suicidal intent?" Thesis, National Library of Canada = Bibliothèque nationale du Canada, 2000. http://www.collectionscanada.ca/obj/s4/f2/dsk2/ftp03/NQ62327.pdf.
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Pulker, Stephanie. "Predicting academic dishonesty using the theory of planned behaviour." Master's thesis, University of Cape Town, 2012. http://hdl.handle.net/11427/11978.
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This study investigates academic dishonesty among undergraduate commerce students using the Theory of Planned Behaviour (TPB). A total of 579 respondents from three tertiary institutions in the Western Cape in South Africa completed an online survey about their attitudes, subjective norms, perceived behavioural control towards academic dishonesty, their intentions to engage in academic dishonesty behaviours and their previous academic dishonesty behaviour. Correlation analyses indicated significant, positive relationships between all of the antecedents of the TPB.
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Greene, Kimberly Faw. "Help-seeking intentions and the theory of planned behavior /." The Ohio State University, 1999. http://rave.ohiolink.edu/etdc/view?acc_num=osu1488191124570957.
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Pelander, Laura, and Jesper Sundström. "Self-Determination Theory och Theory of Planned Behavior: Teoretiska ramverk för att predicera träningsmängd." Thesis, Umeå universitet, Institutionen för psykologi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-159352.
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Träning medför såväl fysiska som psykiska hälsofördelar. Trots att detta är vedertaget, tränar människor olika mycket och det finns även en andel människor som tränar otillräckligt. I föreliggande studie användes Self-Determination Theory (SDT) och Theory of Planned Behavior (TPB), för att undersöka om faktorer inom dessa teorier kan förutsäga hur mycket människor i åldern 18 – 30 tränar i veckan. Data från personer som tränade olika mycket (n= 196, Målder= 24.94, SD= 2.69) samlades in genom ett elektroniskt självskattningsformulär som bestod av frågor om träning, Behavioral Regulations in Exercise Questionnaire (BREQ-3) och Theory of Planned Behavior Questionnaire. Multipla regressionsanalyser genomfördes för att undersöka hur väl SDT, TPB och en kombination av dessa predicerade träningsmängd. Resultatet visade att SDT och TPB såväl enskilt som tillsammans förklarade en signifikant andel av variansen i träningsmängd, samt att autonom motivation från SDT och upplevd beteendekontroll från TPB var de bästa prediktorerna för träningsmängd. Detta pekar på att en upplevelse av att träning är lätt, glädjefyllt och en integrerad del av en själv, förutsäger hög träningsmängd i veckan. Framtida forskning kan med fördel undersöka vilka andra faktorer utöver SDT och TPB som kan förklara varför människor tränar olika mycket.Exercise entails both physical and mental health benefits. Despite this being common knowledge, people differ in the amount of exercise performed and some even exercise insufficiently. In the present study Self-Determination Theory (SDT) and Theory of Planned Behavior (TPB) were used to examine if factors within these theories can predict the amount of exercise performed in a week by people in the age of 18 to 30 years. Data from people that differed in the amount of exercise (n= 196, Mage= 24.94, SD= 2.69) was gathered through an electronic survey consisting of questions regarding exercise, Behavioral Regulations in Exercise Questionnaire (BREQ-3) and Theory of Planned Behavior Questionnaire. Multiple regression analysis was used to examine to what extent SDT, TPB and a combination of these were able to predict the amount of exercise. Results showed that SDT and TPB, both together and on their own, explained a significant amount of the variance in the amount of exercise performed and that autonomous motivation from SDT and perceived behavioral control from TPB were the best predictors for the amount of exercise performed. This suggests that the experience of exercise being easy, joyful and an integrated part of the self, predicts a high amount of exercise. Future research could examine other factors beyond SDT and TPB that can explain the difference in the amount of exercise people perform.
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Heath, Yuko. "Extending the theory of planned behavior, predicting transportation mode choices." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 2000. http://www.collectionscanada.ca/obj/s4/f2/dsk2/ftp03/MQ48213.pdf.
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Frederiks, Kelli. "Green consumerism : social identity and the theory of planned behaviour /." [St. Lucia, Qld.], 2006. http://www.library.uq.edu.au/pdfserve.php?image=thesisabs/absthe19774.pdf.
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Gird, Anthony. "The theory of planned behaviour as predictor of entrepreneurial intent." Master's thesis, University of Cape Town, 2005. http://hdl.handle.net/11427/5861.
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George, Pamela Renee. "Utitlizing the theory of planned behavior to explain suicidal intent." [Huntington, WV : Marshall University Libraries], 2008. http://www.marshall.edu/etd/descript.asp?ref=862.
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Jopson, Ann Frances. "Reducing car use : the role of the theory of planned behaviour." Thesis, University of Leeds, 2003. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.397140.
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Kupera, Geoffrey Takura. "Predicting healthcare practitioners' research use : application of theory pf planned behaviour." Thesis, Manchester Metropolitan University, 2003. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.274246.
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Sousa, Emanuela Maria PossidÃnio de. "Behavioral intention in traffic: an analysis from the planned action theory." Universidade Federal do CearÃ, 2015. http://www.teses.ufc.br/tde_busca/arquivo.php?codArquivo=15993.
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FundaÃÃo Cearense de Apoio ao Desenvolvimento Cientifico e TecnolÃgicoEsse estudo teve por objetivo predizer a intenÃÃo comportamental de motoristas considerando as variÃveis da Teoria da AÃÃo Planejada. Para tanto, estruturaram-se dois estudos. No Estudo 1, elaborou-se a Escala de Comportamentos no TrÃnsito; e no Estudo 2, testou-se a influÃncia das atitudes, das normas subjetivas e da percepÃÃo de controle na intenÃÃo. No primeiro estudo, procederam-se com trÃs etapas empÃricas. Na primeira, realizou-se levantamento dos comportamentos infratores descritos no CÃdigo de TrÃnsito Brasileiro e distribuÃram-se aleatoriamente as infraÃÃes em cinco tipos de questionÃrios, contando com 44 itens em cada versÃo. Em seguida, procedeu-se a coleta de dados, que contou com 271 pessoas da populaÃÃo geral de Fortaleza (CE), com idades entre 18 e 80 anos (m = 34,7; dp = 13,8), a maioria homens (53,2%), solteiros (48,3%) e condutores de carro (69,7%), que responderam a versÃo preliminar da escala. Perguntou-se aos condutores se conheciam as situaÃÃes descritas e com que frequÃncia aconteciam em Fortaleza, utilizando uma escala de 5 pontos (1 = Nunca a 5 = Sempre); caso o participante nÃo entendesse o item, deveria marcar âNÃo entendoâ (opÃÃo â0â). As anÃlises foram efetuadas no SPSS. Avaliou-se o poder discriminativo dos itens e calculou-se a frequÃncia de respostas, agrupando-as em: âBaixa FrequÃnciaâ (respostas de 0 a 2) e âAlta FrequÃnciaâ (respostas de 3 a 5). Desse modo, consideraram-se para a prÃxima etapa apenas os itens que apresentaram poder discriminativo e âAlta FrequÃnciaâ acima de 50%. Na etapa II, revisou-se o conteÃdo dos itens selecionados anteriormente e realizou-se uma anÃlise de juÃzes. Ao final dessas avaliaÃÃes, foram mantidos 49 itens (40 referentes a comportamentos de motoristas de carro e de motocicleta, 4 especÃficos de carro e 5 especÃficos de motocicleta). Na etapa III, participaram 248 usuÃrios do Facebook, a maioria entre 18 e 25 anos (58,2%), mulheres (53,7%), solteiras (77,0%) e condutoras de carro (76,6%). Para as anÃlises, foram consideradas apenas as respostas dos motoristas de carro, devido ao reduzido nÃmero de participantes das outras categorias de habilitaÃÃo. Calcularam-se as estatÃsticas descritivas e realizou-se Teste t de Student (poder discriminativo dos itens). Os resultados indicaram que 24 itens discriminaram significativamente os grupos critÃrios. Ademais, os valores do KMO e do Teste de Esfericidade de Bartlett foram satisfatÃrios. Realizou-se uma anÃlise de Componentes Principais, com rotaÃÃo oblimim, considerando os critÃrios de Kaiser e Cattell. Constatou-se estrutura de dois fatores (comportamentos infratores e prossociais no trÃnsito). No Estudo 2, participaram 226 pessoas da populaÃÃo geral de Fortaleza (CE), com idades entre 18 e 86 anos (m = 31,07; dp = 11,72), a maioria homens (66,1%), solteiros (60,5%), com ensino superior completo (37,8%) e condutores de carro (60,5%). Os resultados demonstraram que a percepÃÃo de controle foi o preditor mais significativo da intenÃÃo. NÃo obstante algumas limitaÃÃes, ressalta-se que os objetivos foram alcanÃados, sendo propostos estudos futuros que contribuam para a prediÃÃo dos comportamentos dos motoristas.
This study aimed to predict behavioral intention drivers considering the variables of the Theory of Planned Action. To do so, two studies were performed. In Study I, the Behavior Traffic Scale was elaborated and, in Study II, tested the influence of attitudes, subjective norms and perceived behavioral control in intent. In Study I, three empirical steps were performed. On the first step, the transgressive behaviors in traffic, as described in Brazilian Traffic Code, were randomly distributed into five questionnaires, with 44 items each. Then, data collection was carried out and counted with 271 participants from the general population of Fortaleza (CE), aged between 18 and 80 years (M = 34.7; SD = 13.8), mostly men (53.2 %), single (48.3%) and car drivers (69.7%). They answered demographic questions and the preliminary version of the Behavior Traffic Scale. At this stage, the drivers were asked if they understood the situations described and how often they think these situations happen in Fortaleza (CE), in a 5-point Likert scale (1 = Never and 5 = Always); if the participant did not understand the content of the item, they should mark "I did not understand" (option "0"). Data analysis were performed using SPSS. Specifically, the discriminative power (using t test) and the response frequency of each item were calculated, grouping them in "Low Frequency" (answers 0-2) and "High Frequency" (Answer 3 to 5). For Step II, only the items that showed discriminative power and "High Frequency" above 50% were considered. In this phase, the contents of the 83 selected items were reviewed by judges, and 49 items were kept (40 behaviors of car and motorcycle drivers, 4 for car drivers only and 5 for motorcycle drivers only). Finally, the third step counted with 248 Facebook users aged 18 to 86 years (M = 27.0, SD = 9.3), mostly women (53.7%), single (77.0%) and car drivers (76.6%). For data analysis, it was considered only the car drivers version due to the small number of participants having other license categories. Descriptive statistics and t test (discriminative power) were performed. The results indicated that 24 items significantly discriminated the criteria groups. In addition, there were satisfactory values of KMO and Bartlett's sphericity tests. Moreover, it was conducted a Principal Component Analysis with oblimin rotation, and were considered the criteria of Kaiser and Cattell. The results showed a two-factor structure (transgressive and proactive behaviors). In Study II, 226 people participated in the general population of Fortaleza (CE), aged 18 to 86 years (M = 31.07, SD = 11.72), most men (66.1%), single (60.5%) , university graduates (37.8%) and car drivers (60.5%). The perception of control was the most significant predictor of intention. Despite some limitations, it is emphasized that the objectives were achieved, and proposed future studies that contribute to the prediction of the behavior of drivers.
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Lee, Seungwoo. "Volunteer Tourists' Intended Behavior Using the Revised Theory of Planned Behavior." Diss., Virginia Tech, 2011. http://hdl.handle.net/10919/26151.
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Volunteer tourism as an alternative to mass tourism has grown significantly since the 1970s, sparking research interest in the subject. However, there is little research that has examined future potential volunteer touristsâ various perceptions, needs and wants. The purpose of this study was to understand how and in what way various potential volunteer touristsâ beliefs, including attitudes, subjective norms, self-efficacy and motivation, influence their future intended participation in a volunteer tourism experience using the revised theory of planned behavior. Moreover, the potential moderating effect of past volunteer tourism experience was examined as well. The study collected 291 usable responses from potential volunteer tourists who were active members of volunteer tourism organizations. The study used second order confirmatory factor analysis, structural equation modeling and hierarchical multiple regression analysis to test study hypotheses. The study also used meta-analysis to examine the effect size of the predicting variables and compared it with that of previous tourism research. The results of structural equation modeling indicated that two constructs, both attitudes and subjective norms, appeared to be statistically significant, while self-efficacy and motivation were not statistically significant in predicting potential volunteer touristsâ intended participation. Hierarchical multiple regression analysis found a moderating effect of past volunteer tourism experience on motivation toward intended participation in a negative direction. In addition, the motivation factor â altruismâ moderated in a negative direction. Meta-analysis found a large effect of attitudes, a medium effect of subjective norms, and a small effect of self-efficacy in relation to intended participation. In conclusion, the results did not validate the theory of planned behavior in the context of volunteer tourism research. Interestingly, the theory of reasoned action was found to be validated. Implications for volunteer tourism providers and organizations are also discussed.Ph. D.
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Chaney, Robert A. "Active transportation prediction using Theory of Planned Behavior among college students." University of Cincinnati / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1357659177.
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Pookulangara, Sanjukta Arun. "Explaining consumers' channel-switching behavior using the theory of planned behavior." Diss., Columbia, Mo. : University of Missouri-Columbia, 2008. http://hdl.handle.net/10355/5598.
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Thesis (Ph. D.)--University of Missouri-Columbia, 2008.The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on July 29, 2009) Includes bibliographical references.
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Harvey, Pamla. "Using the theory of planned behavior to predict intent to report crime." abstract and full text PDF (UNR users only), 2009. http://0-gateway.proquest.com.innopac.library.unr.edu/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:1472959.
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Kanat, Irfan Emrah. "E-government Adoption Model Based On Theory Of Planned Behavior: Empirical Investigation." Master's thesis, METU, 2009. http://etd.lib.metu.edu.tr/upload/12610714/index.pdf.
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The e-government phenomena has become more important with the ever increasing number of implementations world wide. A model explaining the e-government adoption and the related measurement instrument a survey had been developed and validated in this study. In a post technology acceptance model (TAM) approach, theory of planned behavior (TPB) was extended to t the requirements of e-government context. The
adoption of student loans service of the higher education student loans and accommodation association (KYK) was investigated to obtain data for empirical validation. The
instrument was administered to over four-hundred students and partial least squares path modeling was employed to analyze the data. The results indicate that the model was an improvement over TAM in terms of predictive power. The constructs investigated in the study successfully explained the intention to use an e-government service.
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Almageni, Nola. "MARIJUANA BEHAVIORS IN THE ARABIAN GULF (GCC): APPLYING THEORY OF PLANNED BEHAVIOR." UKnowledge, 2013. http://uknowledge.uky.edu/comm_etds/18.
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The theory of planned behavior is a great tool for understanding predictors of drug use, specifically marijuana. Although the theory has been applied in the U.S. and European context, research on the predictors of behavioral intention for marijuana use within the Arabian Gulf context is limited. This thesis provides an overview of the theory of planned behavior as used in the U.S. and European context. An argument for the need to better understand predictors of behavioral intentions to use drugs, in the Arabian Gulf Region, prior to developing interventions and preventions is presented. Data was collected from 95 participants between the ages of 18-25 who were from the six GCC countries. Participants had the option to complete the survey in English or in Arabic. Results of the study suggest attitudes are the strongest predictor for behavioral intentions to use marijuana. Knowledge and sensations seeking were not significantly related to behavioral intentions for marijuana use within the current sample.
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Nicholson, Laura Jane. "Using an extended theory of planned behaviour to investigate sleep impaired driving." Thesis, Liverpool John Moores University, 2010. http://researchonline.ljmu.ac.uk/5969/.
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Background: A significant proportion of vehicle accidents in the UK are caused by drivers falling asleep at the wheel and these accidents often occur at high speeds and result in fatalities (Home & Reyner, 1995b). Research has shown that driving after 15 or more hours of wakefulness increases the risk of being involved in a sleep-related vehicle accident (Stutts et al., 2003). Further, young and elderly adults have been found to have more sleep-related accidents between midnight and 6am and between 3pm and 6pm, respectively (Summala & Mikkola, 1994). An extended theory of planned behaviour (TPB; Ajzen, 1988,1991) was used to understand the reasons why young, middle-aged and elderly adults drive while sleep impaired with a view to reducing the incidence of this behaviour. Specifically, the determinants of driving after 15 or more hours of wakefulness, between midnight and 6am and between 3pm and 6pm were explored. Methods: A preliminary study in which sleep duration and quality were measured in young, middle-aged and elderly adults established the validity of actigraphy to reliably differentiate periods of sleep and wake. After identifying the accessible beliefs underlying each specific behaviour and constructing questionnaires tailored to each age group and behaviour, the main study was conducted. Two hundred and ten young, middle-aged and elderly adults completed TPB questionnaires in relation to driving after being awake for 15 or more hours in the following week. Measures of behaviour (using both subjective and objective methods, i.e., actigraphy) were obtained eight days later from the young adults. Additionally, the young and elderly adults completed TPB measures regarding driving between midnight and 6am and between 3pm and 6pm, respectively. The young adults provided behavioural data prospectively. The ability of anticipated regret, impulsive sensation seeking, past behaviour and gender to account for additional proportions of variance over and above the TPB was also explored. Results: The TPB explained significant proportions of variance in intention to drive after 15 or more hours of wakefulness in all three age groups. Injunctive norm was a consistent predictor in all groups. The model predicted a subjective measure of driving after 15 or more hours of wakefulness but failed to predict a more objective measure, obtained from the young adults. Both the young adults' intentions to drive between midnight and 6am and their self-reported behaviour were successfully predicted by the TPB, as were the intentions of elderly adults to drive between 3pm and 6pm. Several beliefs which discriminated those who did and who did not perform (or intend to perform) the behaviours were identified. Anticipated regret independently predicted the intentions of young adults to drive after 15 or more hours of wakefulness and between midnight and 6am, as well as the intentions of elderly adults to drive between 3pm and 6pm. The TPB failed to mediate the effect of gender on driving between midnight and 6am in the young adults. Conclusions: The TPD provided useful, but not sufficient, accounts of the determinants of intentions to drive while sleep impaired. The model was able to predict subjective measures of sleep impaired driving but failed to predict a measure based on more objective methods. This research can be used to inform interventions attempting to reduce sleep impaired driving. A number of possible behavioural change strategies are proposed based on the empirical, theory-based results obtained here.
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Nault, Edith Madeline. "Theory of Planned Behavior: Item Response Sets and Prediction of Physical Activity." Thesis, Virginia Tech, 2013. http://hdl.handle.net/10919/51814.
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Background: Less than half of Americans meet the recommendation of leisure-time physical activity (PA) of 150 minutes (CDC, 2012). A number of efficacious programs have been developed, and those that are based on theory are more effective. However, it is often difficult to determine the mechanisms of effect through meditational analyses. This is particularly an issue when a theory-based intervention is effective but theoretically hypothesized meditational relationships are not found. One reason for the lack of relationship could be the methods used to assess different theoretical constructs. The Theory of Planned Behavior (TPB) is one model used in the exercise and PA research domain which generally employs traditional fixed-graded measures of proposed theoretical mediators (e.g., strongly disagree to strongly agree response sets). More recent research provides initial evidence that using continuous-open scaling (e.g., ratio-level scaling; days or time/per week rather than agreement scales) has shown the superiority in measurement accuracy demonstrated by stronger relationships between the theoretical constructs and behavioral outcomes when compared to other scaling types. However, continuous open scaling has only been applied to correlational studies and there is no evidence that this scaling procedure results in measures that are sensitive to change or are related to both self-reported and objectively measured PA.
Primary Aims: The primary aims of this study were to determine 1) the sensitivity to change of TPB constructs using different response sets and self-report and accelerometer assessed PA, and 2) if TPB constructs measured using the different response-sets have differential prediction of PA measured using self-report and accelerometry.
Methods: Forty-six young adults were recruited to complete 13-item measure of TPB constructs using both fixed-graded and continuous-open scales as well as Godin's Leisure Time Exercise Questionnaire at 3 time (T1=Baseline, T2=End of week 1, T3=End of week 2) points over 2-weeks. Potential participants were excluded if they engaged in PA of 150 minutes or more per week. Inclusion criteria were the ability to perform moderate intensity PA and aged 18-25 years old. The order of different scales for the TPB constructs was randomly and evenly assigned within each condition. Participants were asked to wear an accelerometer for 2 weeks; one week prior to the action planning activity and one week after. To determine the sensitivity to change of the measures, participants were randomly assigned to either complete a personal action plan for physical activity (AP) or not (Control). Due to the exploratory nature of the pilot we set the significance level for all tests at p<0.10.
Results: In general responses to the continuous open versus fixed closed items, at each time point, resulted in significantly (p<.05) lower perceptions of attitude (instrumental attitudes T1=4.4, T2=4.2, T3=4.3 versus time1= 6.2, T2=6.4, T3=6.3; affective attitudes T1=3.6, T2=3.5, T3=3.9 versus time1= 5.0, T2=5.0, T3=4.8), subjective norm ( T1=3.4, T2=3.3, T3=2.4 versus time1= 5.3, T2=5.2, T3=5.3), perceptions of control ( T1=3.2, T2=3.7, T3=3.9 versus time1= 4.6 T2=4.9, T3=5.2), and intention (T1=1.5, T2=1.8, T3=2.4 versus time1= 4.8, T2=5.1, T3=5.2). In regards to sensitivity to change continuous open and fixed closed measures of instrumental attitudes, subjective norms did not demonstrate significant changes as a result of action planning.
Affective attitudes measured by the continuous-open scale, but not when measured by the fixed-closed scale, showed change over time regardless of condition. Perceived behavioral control measured using the continuous-open scale increased for AP participants by approximately 0.5 compared to control participants change of approximately 0.1 (p=.09). A similar pattern was found with intention in that changes in the continuous-open scale were significant (AP=0.9; control=0.2; p=0.07). No other scales showed significant sensitivity to change. Self-reported PA increased significantly for AP participants (81-16 minutes per week of PA) when compared to control participants (87 +/- 19 to 75 +/- 17 minutes per week of PA; p<0.1). Same pattern of differences was shown between AP (65 +/- 13 to 107 +/- 15 minutes per week of PA) and control (70 +/- 14 to 65 +/- 16 minutes per week of PA) participants (p<0.05).
Conclusions: Continuous open scaling have significant correlations with all constructs along with affective attitude and intention being correlated with the actual reported exercise behavior over fixed graded scaling. This data sheds further insight into the different response sets of the TPB in application to exercise domain within a sedentary, young population. The lack of a significant difference may be due to the small sample size. Further research should investigate the role of the personalized action plan utilizing a larger sample size and the correlation of the TPB with intention and actual exercise behavior within an intervention.Master of Science
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De, Jager JNW. "Environmental Concern and the theory of planned behaviour: Identifying the green consumer." Master's thesis, University of Cape Town, 2009. http://hdl.handle.net/11427/4843.
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Since the 1980's environmentalism has developed into a major worldwide movement with concern for the environment having grown exponentially over the last two decades. With this change in thinking there have been corresponding shifts in consumer attitudes with many stating they are willing to pay more for eco-labelled products and services. With the increase in consumer demands on protection of the environment and businesses becoming aware of their responsibility towards the objective of sustainability, retailers and manufacturers have moved beyond simply addressing environmental regulatory issues and are introducing alternative products that could be classified as ecofriendly. However, at present, businesses find it difficult to predict consumers' reaction towards these products with a degree of accuracy that is necessary to enable the development of new targeting and segmenting strategies. This presumably has contributed towards several failures in green products development (D'Souza et al, 2007). This study tested whether the Theory of Planned Behavior (TPB; Ajzen, 1991) explains consumers' intention to purchase eco-friendly products (EFPs). The researcher extended the TPB by including environmental concern in the model. The aim is to test whether this construct directly influences people's attitudes towards the purchase of these products. Furthermore, the study investigates whether consumers' search for information on EFPs and whether their price/quality sensitivity may also affect their intention to purchase these products. The respondent base is then divided by means of demographic segmentation in order to determine whether attitudes towards and intention to purchase EFPs differ between age, income and gender groups. A survey was conducted among 100 customers of a well-known retailer, known for its selection of EFPs. The data obtained was analysed using SPSS software. The results found the TPB to be valid within an environmentally responsible purchase decision framework and that environmental concern does influence consumer attitudes towards the purchase of EFPs. This is in line with the findings of De Groot & Steg (2007) and Bamberg (2003) which also found that ii environmental concern should not be seen as a direct determinant of behaviour, but an important indirect one. The emphasis should thus be on increasing consumers' level of environmental concern and then identify those consumers with favourable attitudes towards EFPs, rather than identify green consumers solely on the basis of environmental concern. Furthermore, the study found that consumers' search for information and trust in product labelling affect their intention to purchase these products. This study suggests that the consumer ought to be educated on the differences between EFPs and regular products by means of advertising and label information. It also emphasises the need for claims made about EFPs to be substantiated. With regards to price and quality sensitivity, the results show that both these constructs affect consumers' attitudes towards and intention to purchase EFPs. Consumers will not readily buy an EFP if it is somewhat more expensive than a regular product and they are even less likely to purchase such a product if it does not meet the same quality standards. With regards to demographic segmentation, the results show that women are more environmentally concerned than men and also have a greater intention to purchase EFPs in future. There is no difference between age groups in terms of their attitudes and intention to purchase EFPs but those aged 41-60 have greater volitional control over the purchase of these products as they are better able to afford them. Similarly, income groups show no difference in attitudes and intention but higher incomes groups have greater volitional control over the purchase of EFPs. Nevertheless, there was no difference found between age and income groups in terms of their price sensitivity. This brings into question the effectiveness of the premium pricing strategy currently employed by many manufacturers of EFPs as it seems that people with higher incomes, even though they are better able to afford EFPs, are not more willing to purchase these products if priced higher than regular products.
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Lu, Yifu. "College Students' E-Coupon Search Behavior: A Theory of Planned Behavior Perspective." Ohio University / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1398916048.
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Kwok, Benjamin J. Hospital. "Understanding adolescents' views on dental caries using the Theory of Planned Behavior." The Ohio State University, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=osu1530898640464458.
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Raboteau, Albert Jordy III. "Attitudes Toward University Communication: Applying and Extending the Theory of Planned Behavior." Thesis, Virginia Tech, 2019. http://hdl.handle.net/10919/101553.
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The percentage of alumni who donate to their university has been declining for more than 25 years. This paper applies the proven theory of planned behavior to shed new insight on what factors influence alumni's decision whether or not to donate to their university. Nearly 1,500 non-donor alumni of a large, mid-Atlantic research university were surveyed. The study found that 36.6% of the difference in intent to donate was explained by a combination of attitudes, beliefs about what other people do or think should be done, perceptions of control, past donation behavior to other nonprofits, experience while in college, and ongoing communication with the university. Several elements, including attitudes, beliefs about what others do or think should be done, and rating of communication effectiveness had significant effects on alumni's intent to donate. Both theoretical and practical implications are discussed.Master of Arts
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Cheng, Xu. "Applying the Theory of Planned Behavior to Influence Auditors' Knowledge-Sharing Behavior." Scholar Commons, 2017. http://scholarcommons.usf.edu/etd/6691.
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This study adopts the theory of planned behavior to understand and influence auditors’ knowledge-sharing behavior. Ajzen (1991) indicates that persuasive communications, such as belief-targeted messages, can be used as behavioral interventions to alter intentions and behaviors. Thus, this study develops and evaluates the effectiveness of behavioral interventions (belief-targeted messages) in encouraging auditors’ knowledge-sharing behavior. This study uses a 2×2 between-participants design. Arguments targeting behavioral beliefs and arguments targeting normative beliefs are manipulated. Consistent with expectations, the results of this study were that (1) auditors exposed to an intervention share more knowledge, compared to auditors not exposed to any interventions; (2) auditors share the most knowledge when exposed to an intervention that includes arguments targeting both behavioral and normative beliefs; (3) the effects of behavioral interventions on knowledge-sharing intention are mediated by auditors’ attitudes and perceived norms related to knowledge sharing; and (4) the influences of attitude and perceived norms on knowledge-sharing behavior are mediated by the intention to share knowledge. The findings of this study have implications for literature and practice. It extends the theory of planned behavior to the auditing setting and examines auditors’ knowledge-sharing behavior with the firm’s knowledge management systems (KMS). Knowledge sharing with the firm’s KMS could potentially mitigate knowledge loss for public accounting firms. The findings of this study provide guidelines to firms regarding how they can encourage knowledge sharing among auditors.
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Jones, Christopher Robert. "Understanding and Improving Use-Tax Compliance: A Theory of Planned Behavior Approach." [Tampa, Fla] : University of South Florida, 2009. http://purl.fcla.edu/usf/dc/et/SFE0003076.
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Donahue, Marie Elizabeth. "Theory of Planned Behavior Analysis and Organic Food Consumption of American Consumers." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/3558.
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The majority of organic foods consumed by Americans are sourced internationally, which has global-reaching implications on health, economics, and sustainability. Current research findings show that environmental devastation and negative health outcomes have resulted from unsustainable, nonorganic agricultural practices; including herbicides, pesticides, and overcultivation. However, there is a lack of quantitative research on factors that motivate Americans to consume organic food. Based on the theory of planned behavior, this quantitative study employed an online survey to examine the role of attitudes, subjective norms, descriptive norms, and perceived behavioral control on the intention and behavior of American consumers to consume organic foods. Additional descriptors of willingness to pay and perceived product attributes were also measured. Theory of planned behavior and American Organic Consumption questionnaires were completed by 276 adult consumers in the United States. Multiple regression analyses were performed to identify relationships and create predictive models between constructs of a modified theory of planned behavior, sociodemographics, and organic consumption. Key findings revealed that a modified theory of planned behavior, which included descriptive norms, predicted intent to consume organics stronger than the nonmodified theory of planned behavior. Attitudes, perceived behavioral control, and descriptive norms were significant predictors of intention to consume organics. Health was perceived as the major product attribute for organic consumption and low willingness to pay was perceived as the major barrier. This study has implications for positive social change such that it contributes to understanding motivational factors behind American's food choices and consumption, which can be used to modify and target consumer behaviors and market campaigns.
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Mackavey, Maria Georgiopoulos. "Synectics as a planned change theory : understanding its applications in the workplace." Thesis, Boston University, 1988. https://hdl.handle.net/2144/38068.
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Thesis (Ed. D.)--Boston University, 1988. Dept. of Administration, Training, and Policy StudiesPLEASE NOTE: Boston University Libraries did not receive an Authorization To Manage form for this thesis or dissertation. It is therefore not openly accessible, though it may be available by request. If you are the author or principal advisor of this work and would like to request open access for it, please contact us at open-help@bu.edu. Thank you.
2031-01-01
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Dowling, Karilynn, Nicholas E. Hagemeier, A. Salwan, Kelly N. Foster, J. Arnold, Arsham Alamian, and Robert P. Pack. "Using the Theory of Planned Behavior and Communication Theory to Predict Community Pharmacists’ Buprenorphine Dispensing and Communication Behaviors." Digital Commons @ East Tennessee State University, 2018. https://dc.etsu.edu/etsu-works/5431.
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Rogers, Susan L. "Fear of Cancer and Theory of Planned Behavior as Predictors of Pap Screenings." Thesis, Northcentral University, 2017. http://pqdtopen.proquest.com/#viewpdf?dispub=10634620.
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Cervical cancer can be detected and successfully treated through recommended Pap screenings, but it remains the second most diagnosed type of cancer among women, due in large part, to lack of participation in recommended screening. Researchers utilize different theories when attempting to predict health behaviors, such as theory of planned behavior (TPB). TPB remains a primary lens through which health studies are conducted. However, TPB does not take into account the affective components that have been shown to influence decision making and behavior, such as fear. Fear of cancer has been shown to influence decision making with respect to preventative healthcare. The purpose of this quantitative, correlational study was to attempt to determine to what extent fear of cancer served as a predictor of Pap screening behaviors, over and above the predictive value of TPB. A convenience sample of women between the ages of 21 - 65 years, with a mean age of 46.6 years, was recruited via social media to participate in an online survey which is the demographic for whom Pap screening is recommended. Independent variables included TPB components (attitudes, subjective norms, and perceived behavior control) and fear of cancer. Demographic variables (age, race, and socioeconomic status) were controlled during hierarchical regression analysis in order to predict the dependent variable - intention to get Pap screenings. Multiple regression analysis showed that TPB components were all significant predictors of pap screen intention. Perceived behavior control (PBC) (t (85) = 4.357, p < .001), attitudes (t (85) = 2.046, p < .05), and subjective norms (SN) (t (85) = 2.550, p < .05) were all significant predictors of PSI. Demographics and fear of cancer (FOC) were not significant within this coefficient model. However, in terms of generalizing results to the larger population of women between 21 – 65 years, the model summary showed that demographics only accounted for .02% predictability, but when TPB components were added to the model, they accounted for 43% of the variance. Finally, when FOC was subsequently introduced to the model, predictability of pap screen intention increased from 43% to 44.5%. Albeit a small increase, these results suggest that while FOC may not be a better predictor over and above the predictive value of TPB components, a combination of affective components and TPB components may be beneficial for future health care studies.
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Pinho, Luís Filipe Antunes. "”Planned” or “protected” tourism? towards a planned protection motivation approach." Master's thesis, 2021. http://hdl.handle.net/10362/123753.
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Dissertation presented as the partial requirement for obtaining a Master's degree in Data Science and Advanced Analytics, specialization in Business AnalyticsThis research aims to develop a new Planned-Protection-Motivation (PPM) approach on tourism research. Drawing on Protection Motivation and Planned Behavior theories, the proposed model combines the beliefs on travel intentions as well as the perceived level of threat and familiarity with the pandemic. Using PLS-SEM multi-group analysis, and a sample of 381 European travelers, this study aims to understand consumers’ demand for travel given the pandemic. Findings showed that consumers’ attitudes and social influence are the main drivers of travel intentions. Moreover, social influence moderates COVID-19 travelers’ fear effects on attitudes and improves travel intentions. However, consumers who have not travelled have mixed feelings, and both response cost and fear negatively influence their travel intentions. The findings represent a shift in the tourism, deepening the understanding of customer motivation for traveling during the pandemic.
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Rusteberg, Dylan. "Entrepreneurial intentions and the theory of planned behaviour." Diss., 2013. http://hdl.handle.net/2263/40586.
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The study aimed to validate the applicability of the Theory of Planned Behavior and to test its sufficiency within a contextual setting that has seemingly received limited prior focus. The sample comprised of 134 part-time learners from a university business school within South Africa; who are arguably older, hold more work experience and who are more ethnically diverse than subjects in most prior research. Importantly, this study combined construct measurement scales from two other studies in an attempt to improve measurement reliability.
Findings suggest that the Theory of Planned Behavior was a significant predictor of entrepreneurial intention within the context of an emerging economy, explaining 21.1% of the variation in student‟s entrepreneurial intention. Further analysis revealed that demographic variables were found to have a significant residual effect beyond the predictor variables within the Theory of Planned Behavior, explaining 6.9% more of the total variation in student‟s entrepreneurial intention when added to the Theory of Planned Behavior. Closer investigation revealed that a particular racial group (black individuals) was solely responsible for the significant influence on intentions, thus rendering age, gender and all other racial groups as weak, insignificant contributors. These results suggest that the Theory of Planned Behavior is not sufficient in capturing all the variation in entrepreneurial intention.Dissertation (MBA)--University of Pretoria, 2013.
lmgibs2014
Gordon Institute of Business Science (GIBS)
MBA
Unrestricted
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Wang, Ming-Jue, and 王明杰. "Factors Influencing Wireless restaurant System Intention:Combining Theory of Planned Behaviorand Perceived Risk Theory." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/30229244512271091419.
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碩士國立高雄第一科技大學
資訊管理所
94
ABSTRACT In the field of science and technology, the most frequently used theory to explain or predict whether a new information system will be accepted are “Theory of Reasoned Action”, “Technology Acceptance Model”, and “Theory of Planned Behavior”. Prior research showed that “Theory of Planned Behavior” helps to understand how we can change the behavior of people. The TPB is a theory which predicts deliberate behavior, because behavior can be deliberate and planned. TPB is the successor of the similar Theory of Reasoned Action. The succession was the result of the discovery that behavior appears not to be 100% voluntary and under control which resulted in the addition of perceived behavioral control. According to TPB, human action is guided by three kinds of considerations: 1.Behavioral Beliefs, 2.Normative Beliefs, and Control Beliefs. vi This research combines the “Theory of Planned Behavior” and the “Perceived Risk Theory” to study factors which influences wireless restaurant information system. Data were collected from three major cities: Taipei, Taichung, Tainan in Taiwan and Shanghai. The survey measures for the study were derived from previously published studies. The scales measuring the constructs were adapted from prior research. The actual questionnaires used in the survey are presented in appendix. The research findings show that:
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HsinHsien, Lee, and 李欣憲. "Comparing the Technology Acceptance Model,Theory of Planned Behavior and Decomposed Theory of Planned Behavior in Explaining Electronic Marketplace Usage Orientation：Using Structural Equation Model." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/21226186577394977292.
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碩士中華大學
資訊管理學系
91
As the Internet and other electronic-commerce technologies advance, corporations are seeking for more competitive and efficient ways of making their transactions. Therefore, electronic marketplaces have been generated. The electronic marketplace is one kind of inter-organizational information system and it is a platform where sellers and buyers exchange information about the products. It not only allows sellers and buyers to minimize their cost that are needed for transactions but also enhances transaction efficiency. In addition, it provides complete or partial functions to execute the transactions and services for participations. The criterion for an electronic marketplace is to have a huge number of sellers and buyers. Thus, how to attract buyers and sellers to participate is a critical point for a successful electronic marketplace. In order to attract buyers and sellers to participate in the market, it is important to understand the factors that would make them to take part in the market. Therefore, in this article, the factors that influence the buyer’s intention to join the electronic marketplace from the angle of information system usage were investigated. The most frequently applied theories when discussing information system usage issues are technology acceptance model and theory of planned behavior. Therefore, this research based on the two theories and decompose theory of planned behavior, which was specifically designed to discuss information system usage as research models along with intention model, to build our research model to explain and forecast the buyer’s behavior in an electronic marketplace. This research not only intended to find out the factors that attract buyers to participate in the electronic marketplace but also compared the three models in explaining marketplace usage orientations. In this research, survey method was used and paper questionnaires were sent to one thousand corporations in Taiwan to find out their keenness to participate in the electronic marketplace and the key factors that affect their usage. According to the results of the surveys, the completeness of the transaction functions, the availability of information, the imitation among competitors, the level of competition between competitors, the support from senior officers, and the support from the supervisors of related departments are the key factors that determine electronic marketplace usage orientation. In terms of the comparison of the ability of the models to explain the intention of usage, there is no significant difference between planned behavior theory and decompose theory of planned behavior. In addition, the abilities of these two models to explain and forecast the buyer’s behavior are better than the technology acceptance model. With anticipation, the results of this research will be the reference for electronic marketplace designers. And it offers suggestions and directions for managers to assist their corporations when making decisions about the electronic marketplace. Furthermore, comparison of the three models will be helpful for the future discussions of information system usage issues.
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Lu, Tai-Ni, and 呂岱霓. "Examining Managerial Competencies of Employees from Theory of Planned Behavior and Self-Determination Theory." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/23903881824512075433.
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碩士國立臺中教育大學
事業經營碩士學位學程
101
Enterprises have been devoting their efforts to assure core values of organizations persistently through the administration of corporate training. The purpose of this study is to gain a better understanding of managerial competencies in financial industries from the perspectives of planned behavior and self-determination. The participants were 240 employees of the financial firms in Taiwan. A total of 212 valid returns were collected with the response rate of 88.3%. The study found that attitudes toward behavior, subjective norm, self-efficacy were positively correlated. Attitudes toward behavior, self-efficacy, and autonomy have significantly positive effects on behavioral intention. Along the line, behavioral intention has a significantly positive effect on managerial competencies. However, the perception of subjective norms does not have an effect on behavioral intention. In the conclusion, employees of the financial firms tended to focus more on the individual level when it comes to decisions of their behavior intention, rather than the peer influence. The study provided theoretical and practical insights and implications for financial industries. The study thus contributes to validate the theoretical framework to lend support to future research of interest.
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楊顓芙. "Trends of The Theory of Planned Behavior：Using Co-Citation Analysis." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/6h6563.
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碩士國立交通大學
經營管理研究所
96
This paper reviews and analyzes the theory of planned behavior (TPB). As an empirical analysis, the aim of the present paper is to provide insights into further extensions, to identify the main trends, and to show the evolution in the theory of planned behavior (TPB). Co-citation analysis and multivariate methods using SPSS were conducted to produce the correlation matrix and further analysis. Three main trends are shown to coexist within the theory of planned behavior (TPB): (1) extension or verification of existing body of knowledge or intellective structure of the theory of planned behavior (TPB); (2) introduction or incorporation of technological related applications or models such as technology acceptance model (TAM), information system (IS), and knowledge sharing (KS); (3) introduction of mediators or mediating variables that incorporate environmental or situational factors to the theory of planned behavior (TPB), such as physical activity (PA). Theories and implication were also derived.
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Hsiao, Shu-Wen, and 蕭淑文. "The Theory of Planned Behavior to Participate in Running Activities." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/74507948543792713466.
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碩士國立中興大學
高階經理人碩士在職專班
103
Based on the theory of planned behavior (TPB) (Ajzen 1985, 1987), this study investigates a dimension of jogging or running participation with TPB to develop a research framework for understanding of jogging or running participation. In this study, the mass sociality completed a questionnaire including measure of these beliefs and attitude which are composed of beliefs and eviluations, subjective norm and perceived behavior control. Participation in jogging or running activies was influenced by these affective and instrumental beliefs, as well as by normative belief on the expectation of others and by control beliefs toward required resources and other factors that impede or facilitate leisure participation. Structural Equation Model (SEM) was used to estimate the fit of overall model and to analyse the relationship between variables. According to the results, the behavioral intention of jogging or running participation was influenced by attitude, subjective norm and perceived behavioral control. The study shows that PBC is the biggest impact of behavioral intentions. The people who participated in jogging or running associations or used wearable devices, the study validates that they had stronger impact on behavioral intentions compared with normal participators.
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Weh, Wen-yit, and 魏文藝. "Determinants of Early Retirement Intentions：An Application of Planned Behavior Theory." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/39373470679490554079.
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碩士國立中山大學
高階公共政策碩士班
104
Laborer is an important task of productivity, which becomes a huge energy to unroll its national power. However, the Aging Population and Low Fertility are coming worse recently in the world, a formal statistical data shows that the Life-span in Taiwan is increased progressively. In addition to the government’s pension gap of financial expenditure, Deferred Retirement policy was legislated on 25th April 2008 consequently. How does the laborer be impacted by the Deferred Retirement policy? This paper will investigate its effect based on the “Theory of Planned Behavior from Ajzen”, the study will be evidenced from China Steel Corporation by questionnaires, which issued 480 in total, and feed back in 91.7％. It is found that the policy of Deferred Retirement from government does not seem to be supported by the majority of laborer. Furthermore, the Theory of Planned Behavior from Ajzen, defined that individuals, Behavioral Intentions are affected by their Behavioral Attitude, Subject Norm and Perceived Behavioral Control, is proved by the Analysis of Association(Pearson Correlation Coefficient), ANOVA and Regression Analysis from the clue of questionnaires. This study also reveals that the Behavioral Attitude is the most important factor that affects Behavioral Intention.
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Huang, Tsung-Jung, and 黃宗榮. "Applying Planned Behavior Theory on Early Adolescent's Substance Use Intent." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/88618177064739986492.
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碩士亞洲大學
健康管理研究所
97
Based on the escalation theory of drug abuse, the abuser adopted the legal addictive substance in their early adolescence and then used the illicit substance later in their adulthood. These illicit additive substances not only hurt them physically and psychologically, but also induce criminal offenses. There are many researches revealing that the prevention education of adolescent may reduce the drug adoption rate of the adolescents. This study combined the theory of planned behavior with empirical findings to explain the key factors of substance abuse in early adolescence. The key factors under investigation included as below: attitude, which is composed of relative advantage, complexity, and compatibility; subjective norm, which is composed of primary group and secondary group; perceived behavioral control, which is composed of self-efficacy and convenience. For confirming the application of theory of planned behavior on adolescent’s substance abuse, we select students in Mai-Liao area for self-administration questionnaires, which is the prevalence area of drug offenses in Yunlin county of middle Taiwan.After stratified random sampling, 283 students of 5th-6th grade were enrolled. The collected data was treated by the structural equation model. The tests of overall model fit to internal structural model are well. The findings indicate that relative advantage, compatibility are dominant factors in explaining the attitude of substance abuse; the primary and secondary referent groups are dominant factors in explaining the subjective norm of substance abuse; and self-efficacy and convenience are dominant factors in explaining the perceived behavioral control. The results also indicate that the attitude, subjective norm and perceived behavioral control are dominant factors in explaining behavior tendency of adolescent’s substance abuse.
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Chang, Kuo-Hua, and 張國華. "Extending Theory of Planned Behavior to Understand Organizational Citizen Behavior." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/68902259522447372906.
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碩士大同大學
資訊經營學系(所)
102
ABSTRACT Easy labor dispute ever since the 2008 outbreak of the financial tsunami,So that employees are exploited discontent and heart injustice.Therefore, I hope by this study, the current mental state employees to and from Job attitude, subjective norm and perceived behavioral control and other factors that influence behavior,from the behavior of employees to explore the performance of the staff of the unfair psychological state, and finally, hoping to cause tissue to reduce organizational talent unfair behavior, in order to promote a united improve labor relations. In this study, employees of different industries questionnaires, 311 valid questionnaires parts, structural equation modeling analysis. The results showed that: (1) In an organization, employees importance of procedural fairness, interactive fairness and distributive justice because employees want organizations to be treated equally, between peer interaction can be fair, and finally get a reasonable return.(2) Service-oriented organizational citizenship behavior, loyalty behavior of employees of the organization will have a sense of responsibility in the service delivery, will provide a consistent adherence to organizational norms standardized service quality to meet customer, and finally beyond the norm to provide spontaneous participation in the process of excellent service outside, and thus customer satisfaction and produce longer buy. (3) After profit organization, also enables employees to get paid a fair and reasonable in order to stimulate spontaneous feedback of employees of service-oriented organizational citizenship behavior, forming a good circulation, and constantly create a profit for the organization.
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Hu, Chen-you, and 胡晨宥. "Applying of Theory of Planned Behavior to camper’s sustainable tourism." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/68gc9k.
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碩士景文科技大學
旅遊管理系觀光與餐旅管理碩士班
106
Camping(or Glamping) activities are popular leisure in Taiwan. Many people go camping by their Recreational Vehicle in holiday. According “The Camping Association of the Republic of China” (T.C.A.R.O.C) statistical data shown over 2 milion campers every year in Taiwan. It imply “Camping” is a general leisure. Most of researches were emphasis on family influnce or garbage Treatment method in camping from previous research. Our research applied Theory of Planned Behavior (TPB). We conductedonline survey So far, the procedure resulted in 286 usable responses. After that, we applied reliability analysis, t-test, one-way ANOVA and structural equation modeling to conduct with SPSS 22 and SmartPLS 2.0. Our results show that males were higher Intention for reducing disposable tableware usage amount than females. Unmarried were more acceptable sustainable tourism than married. Location is effective variable to impact sustainable tourism. Education is effective variable to impact Intention for sustainable tourism. Past experience impact reducing disposable tableware usage amount. Subjective norm have significant a positive impact on behavior intention.
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HSIEH, YU JU, and 謝郁孺. "Discussing Consumer's Purchase Behavior by Using Theory of Planned Behavior." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/nu7m33.
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碩士逢甲大學
科技管理碩士學位學程
107
With the quick development of e-commerce, the Internet has gradually developed into new media, channels and transaction platforms, and consumers have launched new consumer behavior patterns through the Internet. According to the study of the consumer of purchasing behavior in 2018 by MIC, it was found that the average online shopping rate of Taiwanese people has close in physical shopping, which is about 4.5 times in 10 shopping activities. It is through the online shopping channel. The target of this research is using the theory of planned behavior as the basis of research from the perspective of consumers, to construct the research structure to explain the key factors of the consumer of online shopping behavior, and to classify the influencing factors into different purchases. They can help them through the key factors of this research. The second chapter of the literature will first explore Theory of Reasoned Action(TRA)and Theory of Planned Behavio(r TPB), and then define consumer behavior and online shopping, mainly citing the Theory of Planning behavior, exploring consumer’s behavioral attitudes towards online shopping, subjective norms and perceived behavioral control factors that influence consumer behavioral intentions. Gain a deeper understanding of consumer behavior. It is expected that future emerging industries can pass this research. Based on the direction of their operational reference. This study further explores relevant factors and studies the degree of influence research methods. Through the literature discussion, the three main constructs that influence consumers' online shopping behavior are behavioral attitudes, subjective norms, and perceptual behaviors. The factors are compatibility, credibility, innovation, interpersonal influence,external influence, purchase experience, self-efficacy, convenience conditions, and define the scope of description by operational definition. Through these key factors, it is expected that the emerging industriescan use as the reference for their operation through the basis of this research in the future.
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Chen, Wen-Ching, and 陳文晴. "Apply Planned Behavior Theory to the behavior of derivative investors." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/te5y27.
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碩士國立虎尾科技大學
經營管理研究所
98
Past researches have found that invertors revealed psychological biases, for example, over-confident/less-confident, disposition effect and experience effect, in Taiwan stock market. However, there is few researches focus on the individual investors’ behavior of the derivatives market. This study applies Ajzen’s Planned Behavior Theory (1985; 1991) to discuss individual investors’ behavior in Taiwan’s derivatives market. Based on the questionnaires which collected from internet investors in Taiwan derivatives market, gender and personality were applied into the Planned Behavior Theory. The study employed descriptive statistic, Chi-square test and proportion analysis average analysis as methodology. The result of study show that, First, Planned Behavior Theory is suitable for explaining the investment behavior of Taiwanese derivatives market. Second, about the influence of gender, the female is more optimistic and less confident than male, but more subject to personal experience and disposition effect. Third, risky investors are more subject to personal experience and disposition effect than non-risky investors. Investors with leadership tendency are more overconfident than non-leadership investors.
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Thacker, Jemma. "Predicting social distancing compliance using the Theory of Planned Behaviour." Thesis, 2020. http://hdl.handle.net/2440/131308.
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This item is only available electronically.Pandemics are associated with high rates of morbidity, mortality, and economic disruption. Indeed, the ongoing COVID-19 pandemic has been the most fatal of three twenty-first century coronavirus outbreaks. In the absence of a vaccine or medicinal treatment, non-pharmaceutical interventions, such as social distancing, have been recommended to reduce person-to-person transmission. It is anticipated, however, that 80% compliance with regulations would be required to control the outbreak in Australia, with 90% compliance rate likely to control transmission sooner. Although previous research has investigated factors associated with intentions to comply with government enforced pandemic restrictions (such as social distancing), limited research has examined actual behaviour during a pandemic. Using an online questionnaire which included a series of vignettes, this study aimed to identify factors related to compliance with social distancing restrictions. In line with the predictions of the Theory of Planned Behaviour (Ajzen, 1991), our results show that intention to adhere with restrictions and perceived behavioural control significantly predicted participants’ self-reported behaviour. Further, participants’ attitudes towards social distancing regulations significantly predicted their intentions to adhere with social distancing, although subjective norm and perceived behavioural control were not predictors of intention. Greater understanding of the restrictions also significantly predicted intentions to adhere with the restrictions. Our results suggest that greater understanding of the social distancing restrictions, more favourable attitudes towards the restrictions, and perceived ability to follow the restrictions may encourage greater compliance with social distancing; a behaviour that could reduce morbidity and mortality rates during the current and future pandemics.
Thesis (B.PsychSc(Hons)) -- University of Adelaide, School of Psychology, 2020
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Liu, Chia-Yi, and 劉家儀. "A study of the acquaintanceship in Internet: toward Interpersonal Theory and Theory of Planned Behavior." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/43889833916101968326.
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碩士國立中山大學
資訊管理學系研究所
89
The Internet has been changed not only business modeling design in the enterprises but also the lives of average citizens as much as did the telephone in the early part of the 20th century. There are some users applied the Internet for the task such as data collection, information searching and social network building. One specific application is making friends in the Internet. However, few wallow in acquaintanceship while they are surfing in the virtual world, that effects their normal social life dramatically. Researchers and social critics are debating whether the Internet is improving or harming participation in community life and social relationships. After reviewing the previous literatures, we adopt TPB (Theory of Planned Behavior) and Interpersonal Theory to explore the reasons of making friends in the Internet. This study results suggest that, first, some users extend their social network in the physical world to the Internet. Second, virtual relationship substitutes for the physical relationship. Finally, others’ anxiety is increased while they were not able to satisfy the virtual acquaintanceship.
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鄭台芬. "Examining University Students' Textbook Purchase Intention: Integrating Theory of Planned Behavior and Role-Identity Theory." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/24794875857922967963.
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碩士佛光大學
管理學系
101
Taiwan’s higher education system has expanded significantly for the past 20 years. The number of university students increased from 5,374 to 1.03 million between the period of 1950 and 2013. However, the textbook market has been shrinking despite the number of university students has increased. Economic downturn further hindered he development and scale of the market, and also decreased publisher’s profitability. The purpose of this research is to investigate university students’ textbook purchase intention through a modified theory of planned behavior (TPB）. Apart from students’ attitude, subjective norms, and perceived behavioral control, this research incorporates role-identity as a new variable that can affect students’ textbook purchase intention. This is because the self consists of the social roles in which an individual engages. Furthermore, individuals do not behave in ways that contradicts their role identity. After data collection, 369 usable surveys were gathered. Descriptive analysis, correlation analysis, and regression analysis were performed on the data set. The results show attitude, subjective norms, PBC, self-identity, and products’ characteristics influence students’ textbook purchase intention. The findings of this research contribute to existing marketing literature and practices. In other words, students’ attitude towards textbooks, their significant others, perceived behavioral control, and their role identity will positively affect their textbook purchase intention. Furthermore, perceived product quality will positively affect their purchase intention while price will negatively affect their intention. Lastly, managerial implications have been discussed for practitioners to consider.
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Sussman, Reuven. "Paved with good environmental intentions: reconsidering the theory of planned behaviour." Thesis, 2015. http://hdl.handle.net/1828/6419.
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The theory of planned behaviour proposes that behaviour is predicted by behavioural intention which is, in turn, predicted by attitudes toward the behaviour, subjective norms regarding the behaviour and perceived control over the behaviour. Implied within this theory is that each of the three base components (attitudes, subjective norms and perceived behavioural control) influences intentions. However, despite being one of the most widely used theories in social psychology, few studies have investigated this basic premise. In addition, research on cognitive dissonance, public commitment, confirmation bias, implemental mindset, and the false consensus effect suggest that there may be a reverse-causal influence of intentions back on the base components of the theory. This potential reverse-causal sequence was tested in three studies. The first was correlational, the second was a lab-based experiment, and the third was a quasi-experimental field study. Study 1 employed a cross-lagged correlation design and showed that a reciprocal relation between intentions and base components was plausible. For the behaviour of supporting an environmental organization, Study 1 showed that attitudes were likely to influence intention-setting and that intention-setting subsequently influenced subjective norms. Study 2 employed a modified version of a free choice paradigm in which participants chose to set an intention to support one of two environmental organizations (using different support behaviours). Consequently participants rated the base components for the chosen organization higher and the rejected organization lower. However, this effect was primarily observed if participants were not initially committed to supporting an organization before the study began. Study 3 was a field study in which chemistry lab users who were exposed to an intervention that targeted behavioural intentions subsequently perceived more positive subjective norms (one aspect of subjective norms was changed). Together, the three studies demonstrate that a reverse-causal relation between intentions and base components is plausible and, thus, the theory of planned behaviour should be modified to include a reciprocal relation between these constructs. Intentions are most likely to influence base components that are least relevant to actual behaviour. When attitudes, subjective norms or perceived behavioural control are associated with actual behaviour, the one that is most strongly associated is least likely to change in response to setting an intention to engage in that behaviour. Other, less relevant, base components are more likely to change.Graduate
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Yang, Kuang-Ping, and 楊光平. "An Application of Theory of Planned Behavior to Elderly Housing Choices." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/a6cm9b.
Full textAbstract:
碩士國立東華大學
高階經營管理碩士在職專班
95
As aging population increases and society evolves，W.H.O. has viewed Taiwan as the elder society in 1993. Besides, the elder population will be estimated increasingly year by year, and has reached 10% in 2007. This population structure will tend to be a society phenomenon in the future. Moreover, according to the relative research, there are a few literatures to discuss the topic of elderly housing choice. This research employs Ajzen’s Theory of Planned Behavior model (TPB) to study the behavioral intention potential elderly housing consumers. TPB model, constructed by attitude, subjective norm, perceived behavioral control and behavioral intention, is widely adopted to predict and explain individual’s behavior. In order to enhance the study richness, the author decomposes the“Attitude” to “Egoism” and “Altruistic”, the “Subjective Norm” to “Primary Group” and “Secondary Group”, and the “Perceived Behavioral Control” to “Self Efficacy” and “Convenience” with empirical example analysis in Taiwan city. The research uses SEM approach and the results show that “Egoism to Attitude”, “Altruistic to Attitude” and “Self Efficacy to Perceived Behavioral Control” would affect the behavioral intention directly, and “Egoism” would affect behavioral intention indirectly.
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Chen, Chieh-Wen, and 陳介文. "Mentor Functions and Protégé Learning Behavior with Theory of Planned Behavior." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/gw3b88.
Full textAbstract:
碩士銘傳大學
企業管理學系碩士班
103
As enterprises increasingly emphasize human capital, mentorship is the most widely used applications in the companies. To investigate how to establish an effective mentoring, and maintain long-term mentoring relationship in enterprise, this reserach applies theory of planned behavior, wishes to explain and predict the impact on protégé learning intenion and learning behavioral. This research proposes seventeen hypothese, and using Partial Least Squares to test these hypothese. The results show that the mentoring function of vocational function and role modeling directly affect the attitude of protégé learning behavior and subjective norms. Protégé learning intentions will be affected by attitude, subjective norms and perceived behavioral control, and further affect protégé learning behavior. However perceived behavioral control of the protégé is not directly affect protégé learning behavior. This research also analyze and confirm mentor guiding behavior has significant influence to protégé learning intenion and protégé learning behavior.
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Liu, Fang-yeah, and 劉芳月. "Oral Cancer Screening Intentions of TaitungResidents: A Theory of Planned BehaviorPerspective." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/17184522489379269446.
Full textAbstract:
碩士大仁科技大學
休閒健康管理研究所
99
The incidence of oral cancer in Taiwan increased year by year, since 1994, replaced the nasopharyngeal as the first among head and neck cancers. As indicated by the government, the incidence and the death rate were growing recently. Purpose of this study is to understand the factors affecting the citizens’ behavior intensions of taking an oral cancer screening. Based on the Theory of Planned Behavior, this study adopted four distinctive variables in explaining the captioned behavior intentions. hese variables are attitude toward, subjective norms of, perceived behavioral control over the oral cancer screening as well as the levels of health literacy. 700 questionnaires were dispatched with 500 valid responses or 71.4% returned by the citizens with an age 30 or above from the counties of Hualien and Taitung. Statistical analyses included were descriptive, one-way ANOVA, Pearson product-moment correlation, and regression analysis. Test results shown that attitude toward, subjective norms of, and perceived behavioral control over the oral cancer screening as well as the levels of health literacy varied from some demographic factors to another. The study proofed that attitude toward, subjective norms of, and perceived behavioral control over the oral cancer screening had positive impacts on the corresponding behavior intention, whereas the levels of health literacy had negative relationship with the intention. The test concluded that the theory of planned behavior was appropriate as a theoretical framework in explaining the influencing factors of intentions of taking oral cancer screening. This study suggested the healthcare professional should provide high accessibility of screening services other than just delivering knowledge on oral cancer to promote the citizens’ intentions of taking the captioned screening. his study had some limitations and future research suggestions, of which include the limitation of generalizability of the current research results, a need to explore the ii relationship with screening intentions and actual screening behavior, and a possibility of finding mediators between independent variables and behavior intentions. This research also provided a practical implication to the healthcare professionals when formulating and implementing promotion instruments for lifting the screening rate of oral cancer.
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Hung, I.-Chun, and 洪儀君. "Explain Virtual Currency Use Intention: the Decomposed Theory of Planned Behavior." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/93670175400504361437.
Full textAbstract:
碩士國立高雄第一科技大學
企業電子化研究所
99
Virtual currency has become an increasingly popular business model of social networking sites in recent years. Many famous web sites provide virtual currency for instant payment on the Internet. Virtual currency, therefore, users can easily complete their trade and maintain social intercourse through such services. However, research on why users are willing to use virtual currency is rare. In this study, a theoretical model based on marketing and decomposed Theory of Planned Behaviors（TPB） literature is proposed to explain and predict users’ intentions to continue using virtual currency. This study added up purchase involvement as moderator variables to find out the difference. The hypothesized model is validated empirically by using a sample collected from 502 experienced users of virtual currency. The results demonstrate that use intention of virtual currency is strongly associated with TPB factors: attitude, subjective norms, and perceived behavior control. The effect of decomposed factors, micropayment has the most influential effect on attitude；close friends influence is a major determinant of subjective norms；and facilitating conditions is a major determinant of perceived behavior control. The high purchase involvement consumers attach importance to function of Single platform, like Micropayment and social；The low involvement consumers attach importance to Cross-platform function. Suggestions and implications are proposed in the final section.