Dissertations / Theses: 'The Value Proposition Canvas'

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Silva, Patrícia de Jesus. "Modelos de negócio para startups : o complemento value proposition canvas na metodologia business model canvas." Master's thesis, Instituto Superior de Economia e Gestão, 2012. http://hdl.handle.net/10400.5/10406.

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Mestrado em Gestão e Estratégia Industrial
O crescente aparecimento de metodologias para auxílio à conceção de novos empreendimentos, incluindo startups, obriga à necessidade de avaliar a relevância e contexto das mesmas, face à abrangente temática dos modelos de negócio, suas formas de design e avaliação, e ao contexto económico atual que influencia o circundante ecossistema empresarial. Este trabalho visa a comparação de algumas metodologias e a influência que as mesmas têm na conceção da proposta de valor para um modelo de negócio, sublinhando alguma flexibilidade comparativamente aos planos de negócio utilizados até então. Para realização de um estudo exploratório e aplicação de conceitos, foi concebida uma proposta de valor e o correspondente modelo de negócio para a Startup "Y".
The increasing emergence of methodologies to aid conception of new projects, including startups, requires the need to assess the relevance and context of the same, given the comprehensive business models body of knowledge, which comprehends their design and evaluation, and the current economic context that influences companies ecosystems. This study aims to compare the influence of some methodologies on the design of the value proposition of a business model, emphasizing some flexibility compared to business plans used hitherto. To conduct an exploratory study, a value proposition and corresponding business model was designed for Startup Y.

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Smith, Jonasson Agnes. "Customer involvement in the creation of a value proposition for a start-up." Thesis, Mälardalens högskola, Akademin för innovation, design och teknik, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-54737.

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Background The single most important thing for a start-up is to define how they will satisfy their customers’ needs, as it is the key to survival. This can be done by creating a value proposition that presents the benefits of the product and/or service being sold. Customer involvement have been proven to contribute to both higher customer satisfaction and productivity. It can also make value propositions more accurate and make a start-up gain new customers. A successful value proposition often leads to a higher perceived value for customers, making them willing to pay a higher price. Despite the benefits, start-ups rarely involve their customers in the creation of value propositions, and there is little research on how this affects the value propositions. Therefore, these research questions were formulated: Research questions RQ1: How does customer involvement influence customer value propositions? RQ2: How can customer involvement be facilitated for start-ups in the creation of value propositions? Method The study consisted of a literature review and a case study. In the literature review, success factors were investigated for value propositions and customer involvement along with answers to how customer involvement could be facilitated for start-ups. The case study was performed at a start-up company in the EdTech sector where a value proposition created solely by the case company (without customer involvement) was compared to a new value proposition with customer involvement, created in this study. Both were placed in the framework of the value proposition canvas. The value proposition with customer involvement was based on ten interviews with both customers and potential customers in the customer segment. Findings The findings show that the value proposition with customer involvement was broader, more extensive and included more important customer needs. There is also a low risk of missing latent needs. To facilitate customer involvement for start-ups, the findings suggest that the customer involvement must cost little time and money. Social media can be used as a platform for gaining generic information about customers while a few deep relationships with customers can generate deeper understandings about customer needs. Findings also suggest that a third party can generate objective information about key customers with low time and money costs.
Bakgrund Det viktigaste för ett nystartat företag är att definiera hur de ska tillgodose sina kunders behov eftersom det är nyckeln till överlevnad. Detta kan göras genom att skapa ett värdeerbjudande som presenterar fördelarna med den produkt och/eller tjänst som säljs. Kundinvolvering har visat sig bidra till både högre kundnöjdhet och högre produktivitet. Det kan även göra värdeerbjudanden mer exakta samt genererar nya kunder till nystartade företag. Ett framgångsrikt värdeerbjudande leder ofta i sin tur till ett högre upplevt värde för kunderna vilket gör dem villiga att betala ett högre pris. Trots fördelarna involverar sällan nystartade företag sina kunder vid skapandet av värdeerbjudanden, och det finns bristfällig forskning på hur detta påverkar värdeerbjudandena. Därför formulerades dessa forskningsfrågor: Forskningsfrågor FF1: Hur påverkar kundinvolvering värdeerbjudanden? FF2: Hur kan kundinvolvering underlättas för nystartade företag vid skapandet av värdeerbjudanden? Metod I studien utfördes en litteraturstudie och en fallstudie. I litteraturstudien undersöktes framgångsfaktorer för värdeerbjudanden och kundinvolvering samt svar på hur kundinvolvering kan underlättas för nystartade företag. Fallstudien utfördes på ett nystartat företag inom EdTech-sektorn där ett värdeerbjudande som skapats enbart av företaget (utan kundinvolvering) jämfördes med ett nytt värdeerbjudande som skapats under fallstudien, med kundinvolvering. Båda placerades i en värdeerbjudande-canvas. Det kundinvolverade värdeerbjudandet baserades på tio intervjuer med kunder och potentiella kunder i målgruppen. Resultat Resultatet visar att det kundinvolverade värdeerbjudandet var bredare, mer omfattande och inkluderade fler viktiga kundbehov. Dessutom så är risken för att missa latenta behov låg. För att underlätta kundinvolvering i nystartade företag tyder resultaten på att kundinvolveringen inte får kosta mycket tid och pengar. Sociala medier kan användas som en plattform för att utvinna generisk och bred information om kunder medan några få djupa relationer med kunder kan generera djupare förståelser kring kundens behov. Resultaten tyder också på att en tredje part kan genera objektiv information om nyckelkunder på ett tids och kostnadseffektivt sätt.

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ALIC, ALMEDINA, and CAROLINE EMILSSON. "Introducing New Rain Data : A Case Study of Value Proposition Development for Ericsson Weather Data." Thesis, KTH, Industriell ekonomi och organisation (Inst.), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-236045.

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A rapid development with many innovations has happened in recent years. Nevertheless, more than half of all innovations fail, why it is important to understand the customers: their demand, their needs and their benefits. Hence, the purpose of this study is to develop a value proposition for a high technological product in rain measurement, called Ericsson Weather Data (EWD). Since it is a technology-driven product, it is necessary to understand the potential customers to determine the product's market potential. Therefore, semi-structured interviews have been conducted with potential users in Sweden. The purpose has been to understand how they use rain data, which challenges and improvement opportunities there are with current rain data and which the most prominent value drivers are. Our empirical findings show that most of rain data in Sweden is free and published online by public entities. However, the current measurements are one-point measurements, which leads to information losses. This complicates the assessment of rain damages, why there is a great desire for increased spatial resolution. In addition, there is a need for better information regarding local cloudbursts. We have developed a value proposition, matched to the customers’ needs. EWD measures rainfall using the existing mobile network, which is more deployed and achieves a better spatial resolution than the traditional equipment. In addition, EWD measures rain data with an interval of ten seconds, generating tighter (more) information about local cloudbursts. As cloudbursts and spatial resolution were highlighted as the most important factors, a value proposition with resonating focus has been developed, meaning that we focus on these two factors.
En snabb utveckling med många innovationer har skett under senare år. Trots det misslyckas mer än hälften av alla innovationer, varför det blir allt viktigare att förstå kunderna: deras efterfrågan, deras behov och deras nytta. Syftet med det här arbetet är att utveckla ett värdeerbjudande för en högteknologisk produkt inom regnmätning, kallad Ericsson Weather Data (EWD). Då det är en teknikdriven produkt, är det nödvändigt att förstå de potentiella kunderna för att avgöra produktens marknadspotential. Därav har semi-strukturerade intervjuer genomförts med potentiella kunder i Sverige. Syftet har varit att förstå hur de använder regn data, vilka utmaningar och förbättringsmöjligheter de ser med nuvarande regndata och vilka de främsta värdedrivarna är. Våra empiriska resultat visar att majoriteten av den data som används i Sverige är gratis och publiceras online av statliga myndigheter. Dock, är nuvarande mätningar enpunktsmätningar, vilket leder till att information går förlorad. Detta bidrar till svårbedömliga skadevalideringar, varför det råder en stor önskan om en ökad geografisk täckning. Dessutom finns ett behov av bättre information om lokala skyfall. Vi har utvecklat ett erbjudande, utifrån kundernas behov. EWD mäter regn med hjälp av det befintliga mobila nätverket, som är mer utspritt och uppnår därav en bättre geografisk täckning än den traditionella utrustningen. Dessutom mäter EWD regndata med ett intervall på tio sekunder, vilket genererar tätare (mer) information om lokal skyfall. Eftersom skyfall och geografisk täckning lyfts fram som de viktigaste faktorerna, har ett värdeerbjudande med resonating focus utvecklats, vilket innebär att vi fokuserar på dessa två parametrar.

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Fernández, Paz Christian Mauricio, and Zuloeta Yalid Belith Paredes. "Propuesta de un rediseño de modelo de negocio aplicando la metodología value proposition canvas al Hotel Emperador en la ciudad de Chiclayo." Bachelor's thesis, Universidad Católica Santo Toribio de Mogrovejo, 2018. http://tesis.usat.edu.pe/handle/usat/1475.

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En la actividad empresarial, la construcción de un modelo de negocio se presenta como una necesidad y requisito para determinar un mayor nivel de certeza a la hora de realizar una inversión; así mismo, con su implementación se posibilita el generar propuestas de valor y de diferenciación a los mercados seleccionados, con el fin de contribuir con la sostenibilidad de una organización o emprendimiento. Este trabajo parte de la necesidad por conocer los factores Emocionales y racionales que presenta el consumidor al momento de elegir un hotel en la ciudad de Chiclayo. Basados en esta premisa y tomando en cuenta cada uno de los factores que influyen en su comportamiento y decisión de ir a un establecimiento se realizaron Focus Group con los clientes del hotel con el fin de validar el prototipo que nos permita replantear el modelo de negocio del Hotel emperador, se pudo determinar que las decisiones de los usuarios de hoteles en Chiclayo no son meramente racionales, debido a que la elección de un hotel u otro sobresaldrá por su valor emotivo. Por tanto, el estudio y análisis de los aportes relevantes alrededor del concepto de modelo de negocio, así como las principales características y metodologías para su implementación; se propone finalmente, un rediseño del modelo de negocio del Hotel Emperador que contemple los elementos diferenciadores que puedan servir como propuesta para realizar una actividad de emprendimiento futuro basado en la identificación de los factores emocionales y racionales de los clientes de negocios como son un ambiente agradable, confort en las habitaciones, habitaciones espaciosas y condiciones adecuadas para laborar ,servicio de Internet ,localización, precio, etc.
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Van, der Molen Thomas, and Anastasia Bagrianski. "Strategic Sustainable Trigger Questions: How Strategic Sustainable Development might be introduced in the Lean Startup through the Business Model Canvas." Thesis, Blekinge Tekniska Högskola, Institutionen för strategisk hållbar utveckling, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-12858.

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We are living in the “Anthropocene” the era in which human activities are responsible for severe damage to the resilience of the ecological and social systems, undermining the Earth’s autopoetic mechanism, integrity and ability to function as a healthy complex adaptive systems. The prevailing societal paradigm for business practices has yet to realise the reality of our current global unsustainable state – and the shift necessary to move us forward collectively. Startup companies have a unique opportunity to gain and leverage competitiveness and attractiveness for funding and customers through sustainability driven business strategies, models and value propositions. This research analyses literature, document and interview data to explore if and how current practices in the Lean Startup contribute to a sustainable society – and how a Strategic Sustainable Development approach might be introduced to enhance the resilience of Lean Startups. Therefore, our key recommendations for Lean Startups that want to introduce an SSD approach are: to raise awareness about the sustainability challenges and opportunities; utilise backcasting towards a vision framed by the Sustainability Principles; focus on fulfilling fundamental basic Human Needs; utilize strategic prioritization questions when pivoting and combine the FSSD ABCD process with the Lean BML cycle. Ultimately, this thesis proposes the use of Strategic Sustainable Trigger Questions to (re)design sustainable business models and value-propositions. We conclude that “asking the right questions - rather than giving answers up front” might spark conversations and innovations in Lean Startups, beneficial for the sustainability of both the individual startup the larger socio-ecological systems.

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Kameník, Tomáš. "Návrh na zavedení CRM systému ve zvolené společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-442941.

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The diploma thesis deals with the implementation of a CRM system in a selected company dealing with the sale of medical supplies in the Vysočina region. The theoretical part of the work contains a basic definition of concepts falling into the field of modern technologies of the 21st century. The aim of the theoretical part is to create a means for the reader to search for selected analyzes, which will be used in the next part of the work. These are the Canvas business model, SWOT analysis, risk analysis and other use of tools. The analytical part creates an overview of the use of methods and analyzes in a particular company and shows the direct application in practice. The final part of the work is devoted to the process of implementing a CRM system into business practice with subsequent use in specific internal processes within business activities. This design part describes the internal processes before implementation and then outlines the methodological work after the already implied system into the process.

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Frade, Mafalda Maria Leal de Oliveira e. Silva. "Uma empresa editorial de nicho no mercado livreiro português: potencialidades e viabilidade." Master's thesis, Universidade de Aveiro, 2016. http://hdl.handle.net/10773/21131.

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Mestrado em Estudos Editoriais
Com este projeto pretende-se delinear os passos que conduzem à formação de uma empresa editorial ligada a um nicho do mercado livreiro português. Neste âmbito, e tendo em conta as condicionantes socioeconómicas e editoriais de Portugal, far-se-á uma breve investigação sobre a situação editorial do país, nomeadamente sobre as editoras independentes que atuam para nichos de mercado, e sobre um nicho específico para o qual existem poucas respostas a nível editorial: o mercado livreiro escutista. Após esta investigação, proceder-se-á a inquéritos capazes de analisar as potencialidades deste nicho de mercado e serão delineados dois planos de negócios, contendo toda a informação necessária para, de seguida, se proceder ao posicionamento da empresa a constituir.
The aim of the present work is to outline the steps that lead to the formation of a publishing company bonded to a market niche in the Portuguese book industry. Within this frame, and bearing in mind the socioeconomic and editorial constraints in Portugal, a brief investigation about the country's editorial industry will be made, namely on the indie publishers focused on market niches, and in particular targeting a specific niche for which there is little offer: the book market for Scouts. After this, market surveys will be conducted so the potential of this niche can be evaluated and two business plans will be proposed, holding all the needed information so the market positioning of the new company can be determined afterwards.

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Jacobs, Stephan. "The Strategic implementation of Urban Wind Turbines within the consumer market : Visualizing the possibilities for Urban Wind Turbines in the Netherlands." Thesis, KTH, Industriell Marknadsföring och Entreprenörskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-209828.

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The last couple of years the interest of consumers for environmental products has grown. This development has resulted in new and innovative product and markets. One of these markets is the Renewable energy system (RES) market for the home consumers. The RES can be divided into Solar panels and Urban Wind Turbines (UWT), in which Solar panels are the most adopted by the consumers, but why? The most applicable system is depending on the location and environment for which UWT might be more interesting in some situations. This resulted in the research question of; ‘Why are the Urban windmills not yet adopted within the private consumer market with respect to the financial issues and the Green social status?’. The research is done for the company, Kaffee Engineering, a young innovative company in the Netherlands. Kaffee Engineering is in possession of a design of a UWT but doesn’t know how to put it into the market. The research is there to use for Kaffee Engineering to develop a strategy to innovate its product. The research is an exploratory, quantitative, applied and deductive research. In this the literature is used to create and examine a survey which is hold under the possible market group. Theories such as the Blue Ocean Stategy, Green Consumerism, and Value proposition are used to create the survey and to analyse the data. The sample group is living in North and South-Holland since this is an area where the product could be well implemented and has to be a house owner or an almost house owner. This since the average wind in this area is high and the product can be seen as an investment for the house. The total sample size of the survey is set to 68 participants to get sufficient data. The Survey shows that a market opening for the UWT is to develop a low costs and easy maintained product in which the looks are not very important. As a recommendation more research can be done in the investment options and new revenue models to create an even better Blue Ocean.

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Tošić, Damjan, and Usman Tariq Bhatty. "Value Co-Creation & Proposition in Service Business Models & Eco-Systems – Interactions, Perspectives, Roles : 20 Manager Interviews in SMEs & MNCs 3 Case Studies from IBM (Leadership, Strategy, Technology, Services)." Thesis, Karlstads universitet, Avdelningen för företagsekonomi, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-34812.

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The academic and business understanding of how Business Models through Service Logic co-creates, proposes, and captures value in extensive and complex Networked Systems is at its first daylight, specifically in the context of Service Systems with their Ecologies. With the complexity emerging in the Service Economies along with the advances in Information and Communication Technology such as the Cloud and Big Data, to describe and define the business operations, units, and value propositions consequently is done by business modeling and innovation of the company to acquire a current or new capitalization strategy, control and execution. Open Business Models such as the Business Model Canvas are easily integrated in existing or new Enterprises and Service Systems, and aim to facilitate the development of private as well as public entities in adapting, accessing, and integrating operant and operand resources by the ever-so-more used Service Logic. A Service Business Model has the academia and business recognized Service-Dominant Logic (S-D Logic) as a foundation for sensemaking in complex Networked Systems and Service Economies. The authors have conducted 20 face-to-face interviews with private and public company managers at all levels, review of literature in the Business Model and Service Logic fields, and also reviewed case studies from IBM on Business Models and its Leadership, Strategy and Technology (and Services) – which is a natural extension of our Interdisciplinary and Systems Sciences studies with S-D Logic at Karlstad Business School and Karlstad University for the past four years. The author’s research, interviews and IBM’s case studies show a need for further conceptualization and sensemaking of the Value Co-Creations and Propositions in Service Eco-System settings – and also decision-making assistance for managers designing, innovating and using Service Business Models to create sustainable Ecologies. Moreover, a Leadership perspective with a systems level strategy in Service Eco-Systems through externally-faced Value Propositions with the ability to create opportunities needs to be developed through a systems thinking. Furthermore, the quality of interaction, shared information, and influence in Dyad Perspective to facilitate Triad Relationships captures value – which is facilitated by the new Service Canvas Business Model. We argue for a multiple perspective in Service Business Models to cater both partner and customer perspective with internally- and externally-faced Value Propositions to Co-Create or Capture Value – we see that this requires an objective (objectification) foundation for consensus; the 4C model. We contend that Service Eco-Systems cannot scale or sustain without the proper use of Technology specifically Communication but also Information, which determine most of the quality in modern and digital service interactions and perspectives. Our interviews, reviews, and cumulative research in Service Business Models and Eco-Systems with IBM case studies are all strong foundations for current and future research but also for business practice today.

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DUMAS, AUGUSTIN YANN. "Large scale companies and the challenge of being innovative: the integration of external startups." Thesis, KTH, Industriell ekonomi och organisation (Inst.), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-236538.

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During the 20th century, Large Scale Companies (LSCs) mindset was all about minimizing risks and maximizing profits. On top of this, they were heavily relying on intellectual property – culture of secret – and they were shaped to exploit rather than to explore. In this context, open innovation brought a completely new approach. As part of the changing landscape, trends of corporate venturing appeared about five years ago. Among LSCs which have chosen to get on the train of innovation, different strategies have been adopted from one company to another. Only today are people witnessing corporate venturing getting more structured. Yet, LSCs have not focused enough just yet on the development of venture structures with external startups. It is essential to understand how to make incubation and acceleration of external startups successful within LSCs. This study adopts LSCs’ perspective and aims at providing them with the best practices that currently exist in the innovation ecosystem in terms of corporate venturing. In particular, this study focuses on how Large Scale Companies (LSCs) can take advantage of external startups through a corporate incubator and/or corporate accelerator in order to become more innovative. The study suggests the venturing process should be divided into three main stages: the identification of the appropriate venture structure and of the right startups, the follow-up of the integrated startups of the corporate venture structure and finally the exit strategy. Building upon the business model canvas and customer value proposition theories, the suggestion is made for LSCs to step backwards and reflect thoroughly about the corporate venture strategy they want to adopt. LSCs should be aware that they evolve as part of a complex venturing ecosystem, and that each tool, rather than being isolated, should embrace and collaborate with the multitude of existing structures.
Under de 20 århundradena var Large Scale Companies (LSCs) tankegangen allt om minimering av risker och maximesring av överskott. Utöver detta var de starkt beroende av immateriella rättigheter - hemlighetskulturen - och de var formade att utnyttja snarare än att utforska. I det här sammanhanget kom öppen innovation till ett helt nytt tillvägagångssätt. Som ett led i det förändrade landskapet uppträdde trenderna för företagsvågningar för ungefär fem år sedan. Blandt LSCs, som har valt att få på toget eller innovation, olika strategier har beslutats från ett företag till ett annat. Endast idag är människors vittnesbörd om företagsvågar att bli mer strukturerad. Ändå har LSCs inte fokuserat tillräckligt på utvecklingen av venturestrukturer med externa startups. Det är viktigt att förstå hur man gör inkubation och acceleration av externa startups framgångsrika inom LSCs. Denna studie antar LSCs perspektiv och syftar till att ge dem de bästa praxis som för närvarande finns i innovationsekosystemet när det gäller företagsledning. I synnerhet fokuserar den här studien på hur Large Scale Companies (LSC) kan dra nytta av externa uppstart genom en företags inkubator och / eller företagsaccelerator för att bli mer innovativ. De studier som antyder vid venturingprocessen bör delas in tre huvudfaser: Identifiering av den aktuella riskstrukturen och rätt uppstart, uppföljning av den integrerade uppstarten av den organisationsstruktur och slutgiltigt slutstrategi. Med utgångspunkt i affärsmodellens kanfas och kundvärdes propositionsteorier, görs förslaget att LSCs ska gå bakåt och reflektera noggrant på företagsledningsstrategin som de vill anta. LSCs borde vara medvetna om att de utvecklas som en del av ett komplext venturerande ekosystem, och att varje verktyg, istället för att isoleras, ska omfamna och samarbeta med de många befintliga strukturerna.

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Storubleva, Ekaterina, Gregor Milosch, and Christian Neumann. "Volvo Trucks' Customer Value Proposition." Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-9535.

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Title: Volvo Trucks' Customer Value Proposition

Authors: Ekaterina Storubleva, Gregor Milosch, Christian Neumann

Tutor: Erik Hunter

Date: May 2009

Keywords:

Volvo Truck Corporation, truck industry, customer value, value drivers, retail strategy, communication, relationship marketing

Purpose:

The purpose of this thesis is to evaluate the general composition of Volvo Trucks' customer value proposition in Europe and to examine possible ways of enhancing it using Volvo's retailing strategy as a tool.

Background:

The concept of customer value gains more and more importance in modern companies. Firms have to truly understand what their customers expect in order to provide the right products for them.Truck manufacturing is a very cyclical industry, which is why in times of crisis, when trade volumes go down, they need to excel even more in order to maintain good business relations with their customers. Volvo Trucks, one of the world's leading truck producers, has adopted a special retailing strategy, in which it owns strategically important dealerships, in order to improve customer understanding and consequently customer value. This paper discusses in how far they succeed at this.

Method:

The authors followed a triangular approach, combining quantitative and qualitative research. The quantitative part was covered by a communication chain study and a value driver study, both developed by the authors. In the qualitative part, each participant answered ten open questions, which were then used for internal consistency checks and contributed additional thoughts.

Conclusion:

The Volvo Truck Corporation (VTC), by adapting its retail strategy, realized the importance of establishing long-term customer relationships and generating adequate intelligence about customer needs. The company not only incorporated influential elements of relationship marketing but also strives for sustainable improvements in customer-perceived value. However, some conflicts between the stakeholder groups involved have been discovered. The corporation's core values were found to be in line with customer preferences.

In essence, it is crucial for Volvo Trucks to implement the ideas of relationship marketing, establish superior communication channels, and to promote a common understanding of customer value.

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Saarinen, Langner Clara, and Felicia Forsgren. "Marketing communication of the employer value proposition : How do audit firms build and communicate their employer value proposition." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-75475.

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Since the competition on the market regarding standing out as an organization and as an employer, creating a good reputation is more important than ever. Knowledge regarding how to attract potential employees is vital for organizations. This to be able to differentiate themselves from their competitors with an advantage. The research area regarding employer branding and employer value proposition has developed since Ambler and Barrow (1996) first minted the concept, but it is still important to contribute with further studies. The purpose of this study was to contribute with more knowledge regarding the components of organizations EVP’s and how they communicate this to potential employees. Further, the study had a descriptive purpose with a qualitative approach, and it was deductive. This was achieved by interviewing six different respondents from six different audit firms active in Sweden. The interviews were semi-structured, recorded and transcribed. The collected empirical data showed that the components included in audit firms EVP’s are compensation, benefits, work content, career, affiliation and they choose to communicate work content, career, and affiliation. The main communication channels used to communicate their EVP’s to potential employees are social media, LinkedIn, their own websites and on-campus marketing. Keywords: Employer brand; Employer branding; Employer value proposition; Marketing communication; Promotion

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Norman, David. "The value proposition of service-oriented architecture." [Denver, Colo.] : Regis University, 2008. http://165.236.235.140/lib/DNorman2008.pdf.

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Tollander, Sofia. "A Value Proposition for Cloud-Enabled Process Planning." Thesis, KTH, Skolan för industriell teknik och management (ITM), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-264389.

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To stay competitive in today’s fast-paced market, manufacturing companies must shorten their time-to-market and decrease their costs by efficiently utilizing their resources. Here, improved software and better software integration throughout the product realization process is considered to be a key enabler. The aim of this thesis work has been to investigate the current workflow in design and process planning to outline a cloud-based application to support these activities. Pains and bottlenecks in these workflows have been identified through interview and field studies at six Swedish manufacturing companies of different sizes, in different industries, and with different operational models. The major areas of improvement were identified whereof one them, the initial activity of understanding customers’ needs, was decided to further focus on. From receiving a request for quotation from the customer to acceptance of an order, the following time-consuming activities were recognized: understand and discuss design intent as well as suggest possible design changes to improve manufacturability, analyze and review 2D drawings and 3D models, and develop order quotations. In this thesis work, a mock-up prototype has been put forward. The intent with this is to bridge a gap that has been identified through the mapping between manufacturers needs and functionality of available CAD/CAM software and the identified areas of improvement from the workflow investigations. The proposed solution, as presented in the mock-up prototype, has been validated together with three of the studied companies. At its current state, further improvements and validations are needed. Nevertheless, if further developed, it has the potential to create value within the entire manufacturing value chain.
För att vara konkurrenskraftig på dagens snabbrörliga marknad måste tillverkande företag minska sina tid till marknad och reducera sina kostnader genom att utnyttja sina resurser mer effektivt. Här anses förbättrad programvara och bättre mjukvaruintegration genom hela produktrealiseringsprocessen vara en viktig möjliggörare. Målet med detta arbete har varit att undersöka det aktuella arbetsflödet i design och processplanering för att föreslå en molnbaserad applikation för att stödja dessa aktiviteter. Problem och flaskhalsar i dessa arbetsflöden har identifierats genom intervjuer och fältstudier hos sex svenska tillverkande bolag i olika storlekar, i olika branscher och med olika operativa modeller. De viktigaste förbättringsområdena identifierades varav en, den initiala aktiviteten för att förstå kundernas behov, beslutades att ytterligare fokusera på. Från att ha mottagit en offertförfrågan från kunden till acceptans av en beställning kunde följande tidskrävande aktiviteter identifieras: förstå och diskutera designintention samt föreslå möjliga designändringar för att förbättra tillverkningsförmåga, analysera och granska 2D-ritningar och 3D-modeller, och utveckla ordernoteringar. I det här arbetet har en prototyplösning tagits fram. Avsikten med denna är att överbrygga ett gap som har identifierats genom kartläggning mellan tillverkarens behov och funktionalitet av tillgänglig CAD / CAM-programvara och de identifierade förbättringsområdena från arbetsflödesutredningarna. Den föreslagna lösningen, som presenterades i prototypen, har validerats tillsammans med tre av de studerade företagen. Vid sitt nuvarande tillstånd behövs ytterligare förbättringar och valideringar. Om den vidareutvecklas har den dock potentialen att skapa värde för hela tillverkningskedjan.

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15

Parreira, Jaco. "An analysis of an employee value proposition / Jaco Parreira." Thesis, North-West University, 2007. http://hdl.handle.net/10394/1839.

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Crafford, Johannes. "The strategic sourcing value proposition : a Sasol case study." Thesis, Stellenbosch : University of Stellenbosch, 2010. http://hdl.handle.net/10019.1/8257.

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Thesis (MBA)--University of Stellenbosch, 2010.
The value-add of a functional department in the corporate environment is continuously being challenged. Functions regularly find themselves in a state of restructuring in order to reduce cost structures which speaks volumes about an organisation’s view of its functions. What is however extremely important to take into account, is that functions can in fact add a great deal of value to the business, but before a function can be recognised as a value-adding partner, it needs to transform itself from a traditional transaction-driven service to a strategic value-adding function which contributes to the business on a strategic level. If this does not happen, the function risks becoming redundant, as most transactional activities today are or at least can be executed in an automated manner. Such a transformation is, however, no easy task, and requires a considerable amount of time to be achieved. It further requires substantial investments, enduring commitment from senior management and specific skills to enable a function to operate at a strategic level. Commitment, investments and new skills on the other hand, do not automatically acquire a seat at the boardroom table for such a function and a place must be earned through accurate proof of the functions value-add in the organisation – the difficult task being expressing that value-add in terms of financial numbers. A function that was confronted with the same predicament was the procurement function of Sasol around 1999, during a time when the commodity prices were under severe pressure and the organisation was looking into alternative ways of improving its cost structure. At this point a decision, to shift the focus of the procurement department from a traditional transactional environment to a value-adding business partner, laid the foundation to re-engineer the function into becoming a value-adding strategic function. A decision was taken to implement strategic sourcing in Sasol as the basis for procurement. This decision required substantial investment and the help of consulting firm McKinsey and Company. The Sasol Board were very confident in its decision, and requested continuous feedback on the actual value that was released through implementation of this new process. This required of the procurement function to develop a model by which the value-add of the process could be measured in real terms. The purpose of this study is to investigate the transformation of the procurement function in Sasol from a traditional transactional function to a strategic value-adding business partner by specifically focusing on the function’s ability to prove its value-add to the organisation, and in so doing, gain respect for being a true strategic value-adding function.

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Achi, Raghukulesh. "Exploring value proposition of service offerings in telematics system." Thesis, Mälardalens högskola, Innovation och produktrealisering, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-41768.

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Services are making a huge impact in the business sector especially in the developed countries. As services are customer-centric, there is a need for an enhanced process framework connected to integrated service development. Such a framework should ideally address value propositions meeting specific customer needs in identifying corresponding service offerings. In this context, this thesis aims to explore on how value propositions are defined, developed, and communicated during the introduction of service offerings and to identify the ways to improve the process of value propositions. The work is carried out in the context of a major (Swedish) manufacturing company within a specific product context, namely, the telematics system. The main data collection methods are personal observations, semi-structured interviews, meetings, and company documents. The study seeks to answer three questions: First, what are the value propositions addressed by the current service offerings in telematics system in the context of heavy-duty vehicle equipment? Second, how value propositions are created during the development of these services offerings? Third, how can the service offerings for telematics system be improved through the process of value proposition? The study found that two types of value propositions namely customer value proposition and stakeholder value proposition are addressed by the service offerings in telematics system. Additionally, it is found that value propositions are created in relation to service offerings. Finally, the thesis proposes a six-step conceptual framework to create better value propositions during the development of service offerings. The presented framework is applied to the current value proposition process at the case company and improvement suggestions are proposed, which can impact the service offerings in the near future. The thesis has contributions to enhance or create new service offerings through addressing the value propositions and applying them. The results are beneficial for managers and developers who work in developing the future state scenarios or business models.

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Van, der Merwe Carmen. "An engineering approach to an integrated value proposition design framework." Thesis, Stellenbosch : Stellenbosch University, 2015. http://hdl.handle.net/10019.1/96856.

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Thesis (MEng)--Stellenbosch University, 2015.
ENGLISH ABSTRACT: Numerous problems with product quality and time-to-market launches can be traced back to the management of the product lifecycle. This research assignment provides insight into how an integrated value proposition design framework can address these issues by shifting the focus of product lifecycle management from being product-centric to being customer-centric. This framework combines tools, methods and processes from a variety of disciplines such as Systems Engineering, Marketing, Project Management, and Financial Management. The application of the framework during the product lifecycle management process is that of a planning and communication tool to ensure integration between multifunctional teams to increase customer value proposition quality and decrease product time to market. This research assignment was implemented in a new product development case study within a leading Telecommunications company in South Africa.
AFRIKAANSE OPSOMMING: Die bestuur van ‘n produk se lewensiklus veroorsaak verskeie probleme wat gepaard gaan met die kwaliteit van produkte en die verlengde tydperk wat dit neem om produkte aan die mark bekend te stel. Hierdie navorsingswerk verduidelik hoe die geïntegreerde waarde-stelling raamwerk die probleme met betrekking tot die bestuur van produkte se lewensiklusse aanspreek. Die raamwerk verskuif die fokus van die bestuur van ‘n produk se lewensiklus, wat produk-gesentreerd is, na ‘n kliënt-gesentreerde fokus. Die raamwerk maak gebruik van tegnieke, metodes en prosesse verkry uit die dissiplines van Sisteem Ingenieurswese, Bemarking, Projek bestuur en Finansiële bestuur. Die toepassing van die raamwerk verbeter die bestuur van ‘n produk se lewensiklus deur beplanning en kommunikasie te fassiliteer tussen multi-funksionele spanne. Genoemde raamwerk bevorder die samewerking tussen multi-funksionele spanne, verbeter die waarde-stellings aan kliënte, verhoog die kwaliteit van produkte en verkort die tydperk van produk bekendstelling aan die mark. Bogenoemde navorsingswerk is geïmplementeer in ‘n vooraanstaande Telekommunikasie maatskapy in Suid-Afrika, op ‘n nuwe produkontwikkeling gevallestudie.

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Setser, Katherine. "Fighting Fire with Fire: Redefining the Interior Design Value Proposition." University of Cincinnati / OhioLINK, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1377873629.

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Stevens, Ana. "Options for developing a new mid micron value proposition for consumers." Lincoln University, 2007. http://hdl.handle.net/10182/364.

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The research for this thesis "Options for Developing a New Mid Micron Value Proposition for Consumers", is a part of a larger "New Mid Micron Products" project initiated by Mid Micron New Zealand Inc with the key goal of turning the Mid Micron Sector into a more vibrant and profitable one. The motivation for the project can be found in the dramatic fall in demand for New Zealand Mid Micron wool over the past decade. Two dominant causes for the fall in demand for Mid Micron wool were identified: the substandard skin comfort of final products made from Mid Micron wool, and a problem with the structure of the Mid Micron Sector. These problems are addressed in the "New Mid Micron Products" project that combines new product development and new marketing initiatives. Product development involved the use of new spinning technology to improve skin comfort quality and develop new products that are softer and prickle free. The aim is to extract more value for woolgrowers by having the wool converted into a higher value product. The new marketing initiatives, which were identified in this thesis research, Focusing On New Market Segments via E-Commerce and Reconfiguring The Value Chain, and concentrate on the operational issues of capturing the value from the newly developed Mid Micron products. Taking into account the nature of the overall Mid Micron Project and type of developed products, this research identified the Operational Excellence and Product Leadership models as alternative routes to develop a new Mid Micron Value Proposition for consumers. Operational Excellence, and the associated Cost Leadership strategy, is a low capital investment option, while Product Leadership and the associated Differentiation strategy is a high capital investment option. The models' principles and their elements, products, price and delivery to market, are evaluated in the context of the Mid Micron Business.

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Young, James Jamy. "A value proposition for lunar architectures utilizing on-orbit propellant refueling." Diss., Atlanta, Ga. : Georgia Institute of Technology, 2009. http://hdl.handle.net/1853/28149.

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Thesis (M. S.)--Aerospace Engineering, Georgia Institute of Technology, 2009.
Committee Chair: Wilhite, Alan; Committee Member: Bishop, Carlee; Committee Member: Chytka, Trina; Committee Member: Schrage, Daniel; Committee Member: Stanley, Douglas.

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Corbin, Benjamin Andrew. "The value proposition of distributed satellite systems for space science missions." Thesis, Massachusetts Institute of Technology, 2015. http://hdl.handle.net/1721.1/103442.

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Thesis: Ph. D., Massachusetts Institute of Technology, Department of Aeronautics and Astronautics, 2015.
Cataloged from PDF version of thesis.
Includes bibliographical references (pages 382-402).
The resources available for planetary science missions are finite and subject to some uncertainty. Despite decreasing costs of spacecraft components and launch services, the cost of space science missions is increasing, causing some missions to be canceled or delayed, and fewer science groups have the opportunity to achieve their goals due to budget limits. New methods in systems engineering have been developed to evaluate flexible systems and their sustained lifecycle value, but these methods are not yet employed by space agencies in the early stages of a mission's design. Previous studies of distributed satellite systems (DSS) showed that they are rarely competitive with monolithic systems; however, comparatively little research has focused on how DSS can be used to achieve new, fundamental space science goals that simply cannot be achieved with monolithic systems. The Responsive Systems Comparison (RSC) method combines Multi-Attribute Tradespace Exploration with Epoch-Era Analysis to examine benefits, costs, and flexible options in complex systems over the mission lifecycle. Modifications to the RSC method as it exists in previously published literature were made in order to more accurately characterize how value is derived from space science missions. A tiered structure in multi-attribute utility theory allows attributes of complex systems to be mentally compartmentalized by stakeholders and more explicitly shows synergy between complementary science goals. New metrics help rank designs by the value derived over their entire mission lifecycle and show more accurate cumulative value distributions. A complete list of the emergent capabilities of DSS was defined through the examination of the potential benefits of DSS as well as other science campaigns that leverage multiple assets to achieve their scientific goals. Three distinct categories consisting of seven total unique capabilities related to scientific data sampling and collection were identified and defined. The three broad categories are fundamentally unique, analytically unique, and operationally unique capabilities. This work uses RSC to examine four case studies of DSS missions that achieve new space science goals by leveraging these emergent capabilities. ExoplanetSat leverages shared sampling to conduct observations of necessary frequency and length to detect transiting exoplanets. HOBOCOP leverages simultaneous sampling and stacked sampling to study the Sun in far greater detail than any previous mission. ÆGIR leverages census sampling and self-sampling to catalog asteroids for future ISRU and mining operations. GANGMIR leverages staged sampling with sacrifice sampling and stacked sampling to answer fundamental questions related to the future human exploration of Mars. In all four case studies, RSC showed how scientific value was gained that would. be impossible or unsatisfactory with monolithic systems. Information gained in these studies helped stakeholders more accurately understand the risks and opportunities that arise as a result of the added flexibility in these missions. The wide scope of these case studies demonstrates how RSC can be applied to any science mission, especially one with goals that are more easily achieved with (or impossible to achieve without) DSS. Each study serves as a blueprint for how to conduct a Pre-Phase A study using these methods.
by Benjamin Andrew Corbin.
Ph. D.

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Larsson, Marcus. "Enhancing the Value Proposition of Live Esports Consumption with AI Technology." Thesis, KTH, Industriell Marknadsföring och Entreprenörskap, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-230115.

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When a company includes a new technology or innovation into their value proposition, customers may perceive it as an enhancement or deterioration. This phenomenon was explored in this study with a case study of a present case in the esports industry. Research have shown that AI (Artificial Intelligence) technology can be used to predict which team is going to win in a match in the esports game DotA 2. A prototype AI called Znipe Sense was developed and analyzed during this study to answer the question: How can a predictive AI affect the value proposition of live esports consumption? Znipe Sense was included into Znipe Esports’ value proposition during a tournament in February 2018. It was observed that Znipe Sense could predict outcomes of professional matches with a higher accuracy than human experts. The observations of Znipe Sense, an interview with experienced players, interviews with business professionals and internal company documents were used as empirical material for the analysis. How Znipe Sense affected the value proposition was analyzed through the factors: Performance, Ease-of-use, Reliability, Flexibility and Affectivity, also known as the PERFA framework. It was concluded that a predictive AI can enhance the value proposition of live esports consumption through the Performance and Ease-of-use factors, and it would not affect the value proposition through Reliability or Flexibility. However, in the analysis of the Affectivity factor it was identified that there is a risk related to negative effects of gambling addiction that could deteriorate the value proposition.
När ett företag inkluderar en ny teknik eller innovation i sitt värdeerbjudande kan kunderna uppleva det som en förbättring eller försämring. Detta fenomen undersöktes i denna studie med en fallstudie av ett aktuellt fall i esportsindustrin. Forskning har visat att AI (Artificiell Intelligens) teknik kan användas för att förutsäga vilket lag som kommer att vinna i en match i esports spelet DotA 2. En AI prototyp, Znipe Sense, utvecklades och analyserades under denna studie för att svara på frågan: Hur kan ett prediktivt AI påverka värdeerbjudandet av live esports konsumtion? Znipe Sense inkluderades i Znipe Esports värdeerbjudande under en turnering i februari 2018. Det observerades att Znipe Sense var bättre än mänskliga experter på att förutse det vinnande laget i professionella matcher. Observationerna av Znipe Sense, en intervju med erfarna spelare, intervjuer med affärsfolk och interna företagsdokument användes som empiriskt material. Hur Znipe Sense påverkade värdeerbjudandet analyserades genom faktorerna: ”Performance”, ”Ease-of-use”, ”Reliability”, ”Flexibility” och ”Affectivity”, även känt som PERFA-ramverket. Slutsatsen visar på att ett prediktivt AI kan öka värdeerbjudandet av live esports konsumtion genom Performance och Ease- of-use faktorerna, och att värdeerbjudandet inte skulle påverkas genom Reliability och Flexibility. I analysen av Affectivity-faktorn identifierades emellertid att det finns en risk i relaterat till negativa effekter av spelberoende som kan försämra värdeerbjudandet.

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Mthiyane, Sandile. "The impact of strategic Facilities Management on the Employee Value Proposition." Master's thesis, University of Cape Town, 2018. http://hdl.handle.net/11427/29779.

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Facilities Management (FM) has and continues to evolve strongly as a strategic function in many organisation. Many organisations have also recognised the importance of human capital for the success of their operations. This is why the concept of Employee Value Proposition (EVP) is growing in popularity and is becoming one of the main focuses especially in human capital management spheres. Whilst there are many factors that contribute to the EVP, strategic FM has not been one of the focus areas. Although strategic FM has had a focus on user satisfaction as well as the usability of facilities, the focus of research to date has not necessarily been directed to EVP. Hence, this study explores the impact of strategic FM on employee value proposition. It explores this through quantitative and qualitative research means in a chosen case study of an organisation where strategic FM has been and still in the process of being implemented. The research establishes employee’s opinions on the importance of their work environment; whether their workspace support their effectiveness; whether their workspace provides flexibility for collaborations and teamwork; and other factors related to employee satisfaction. The findings of the study indicate that strategic FM does have an impact on employee value proposition. There are also indications that employees believe that FM services play a role in employee satisfaction which may lead to employee retention as well as employee recruitment which are two of the identified factors of employee value proposition.

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Nilsson, Daniel, and Redwanuzzaman Redwanuzzaman. "Retailers’ omni channel : The value proposition for utilitarian and hedonic shoppers." Thesis, Högskolan i Halmstad, Akademin för företagande, innovation och hållbarhet, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-43583.

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Danielsson, Eric, and Alexander Stenman. "Value co-creation: Enablers and risks during value proposition development : A case study in the IT industry." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik, konst och samhälle, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-84840.

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Purpose – The purpose of this study is to advance the understanding of what enablers and risks become evident in value co-creation and how they affect value proposition development. To fulfill this research purpose, the following research questions were derived: RQ1: What are the enablers that become evident during value co-creation in an IT context?, RQ2a: What are the risks that become evident during value co-creation in an IT context?, and RQ2b: How can IT service providers mitigate these risks during value proposition development? Method – The study is an exploratory inductive single case study of a specific business environment that revolves around related services in the IT industry. In total, six organizations and one expert, all of whom have knowledge of the situation of inquiry, participated in the study. The data collection was conducted in three different waves of semi-structured interviews. In total, 27 interviews were held, and results were derived using a combination of the Gioia analysis and thematic analysis. Findings – The findings from the study is a framework illustrating the enablers, risks, and mitigating actions in value co-creation during value proposition development. The most critical antecedent enablers are transparency, goal congruence, and customer involvement. The most prominent risks are organizational transformation, measuring instruments, and juridical. The most important actions are change management and continuous evaluation. Theoretical and practical implications – The study contributes with insights into the scarce literature on value co-creation and digital servitization by empirically clarifying the key aspects that orchestrate the value co-creation process. Our framework assists practitioners to better evaluate if they have the abilities required to conduct specific value co-creation activities. Limitations and future research – The study is limited by a single case study of a specific business environment by adopting a B2B perspective. Hence, future studies are recommended to extend and validate our findings in other industrial settings.
Syfte – Syftet med denna studie är att utöka förståelsen för vilka möjliggörare och risker som blir centrala inom värdesamskapande och hur dessa påverkar framtagandet av värdeerbjudanden. För att uppfylla syftet härleddes följande forskningsfrågor: RQ1: Vilka är de möjliggörare som blir uppenbara vid gemensamt värdeskapande inom ett IT-sammanhang?, RQ2a: Vilka är de risker som blir centrala vid värdesamskapande inom ett IT-sammanhang?, och RQ2b: Hur kan IT-tjänsteleverantörer mitigera dessa risker vid framtagandet av värdeerbjudanden? Metod – Studien genomfördes som en explorativ induktiv enskild fallstudie inom en specifik affärsmiljö som kretsar kring relaterade tjänster inom IT-branschen. Totalt deltog sex organisationer och en ämnesexpert i studien, varav alla har kunskap inom det undersökta området. Datainsamlingen genomfördes i tre olika vågor av semistrukturerade intervjuer. Totalt genomfördes 27 intervjuer och resultaten analyserades med en kombination av Gioia analys och tematisk analys. Resultat – Resultatet av studien är ett ramverk som illustrerar möjliggörare, risker och mitigerande åtgärder inom kontexten av värdesamskapande under utvecklingen av värdeerbjudanden. De mest kritiska möjliggörarna är transparens, målöverensstämmelse och kundinvolvering. De mest framträdande riskerna är organisatorisk transformation, mätinstrument och juridiska. De viktigaste åtgärderna är förändringsledning och kontinuerlig utvärdering. Teoretiska och praktiska implikationer – Denna studie bidrar med insikter till den bristande litteraturen inom domänerna värdesamskapande och digital tjänstefiering genom att empiriskt klargöra de viktigaste aspekterna som utgör den värdesamskapande processen. Vårt ramverk hjälper utövare av värdesamskapande samarbeten att utvärdera om de har de förmågor som krävs för att genomföra specifika värdesamskapande aktiviteter. Begränsningar och framtida forskning – Studien är begränsad till att undersöka en specifik affärsmiljö inom ett B2B-perspektiv genom en enskild fallstudie. Därför rekommenderas framtida studier att utvidga och validera resultaten inom andra industriella kontexter.

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Antonopoulou, Katerina. "Digital innovations with inherent uncertainties : from the justification of value to the articulation of a value proposition." Thesis, University of Warwick, 2015. http://wrap.warwick.ac.uk/77677/.

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The establishment of business models for digital technology innovations of uncertain market potential is often seen as challenging because of the difficulties in conceptualizing the value of such ventures. There is, however, limited empirical material on how digital entrepreneurs and innovators assess the emerging value of a novel digital technology in practice in the early stages of its development. This thesis, therefore, seeks to investigate how the value of digital innovations with inherent uncertainties about the lack of clearly determined use and addressable markets is justified and how a value proposition is articulated in an emergent way during the design and development process of such innovations, and the implications this has for dealing with the challenges of establishing a business model in such a setting. In particular, I aim to answer: (a) how do the actors involved in the development of digital innovations justify the value of their innovation, (b) how is the value proposition of digital technology innovation with indeterminate use and addressable market arrived at in the development of such innovations, and (c) how does an emergent value proposition contribute to more generally on the theorization and development of business models when there is lack of clear idea of the use and an addressable market. This doctoral research explores these issues through an in-depth study of two ‘serious games’ development companies that seek to develop digital games for businesses. I argue that through mutual adjustment and reconciliation of different value elements, clarity and stability is brought to the articulation of value proposition, which is crucial to the eventual development and drawing-up of a formal business model. The contributions I make namely are: (a) providing insights into a socioeconomic justification of value for digital innovations (b) conceptualizing how a value proposition is articulated, (c) providing new insights into the relationship between value proposition and business model, and (d) introducing a new theoretical approach to the study of value proposition and business model development drawing from the pragmatics of justification.

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Fredman, Sara, and Albin Näsman. "Employer branding inom offentlig verksamhet : En fallstudie om Vännäs kommun som attraktiv arbetsgivare." Thesis, Umeå universitet, Pedagogiska institutionen, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-128361.

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Det råder olika villkor i den privata och offentliga sektorn gällande geografisk bundenhet, konkurrans och förutsättningar för att styra verksamheterna. Det som däremot är gemensamt för de båda sektorerna är konkurrensen om medarbetare. Vännäs kommun befinner sig i en inledande fas i arbetet med begreppet attraktiv arbetsgivare, även kallat Employer Branding. Uppdraget har varit att undersöka vilka positiva aspekter som upplevs med att arbeta för Vännäs kommun, som medarbetare med varierande anställningstid och ålder upplever samt hur kommunen kan stärka sitt arbetsgivarvarumärke genom att betona dessa aspekter. I resultatet framkom att positiva aspekter med Vännäs kommun som arbetsgivare är närhet, framåtanda, utveckling och ansvar, gemenskap och välmående samt organisationen i sin helhet. Från dessa kategorier har följande tema utarbetats; I Vännäs kommun råder en kontinuerlig strävan efter utveckling både för organisationen och medarbetarna. Organisationskulturen är välkomnande där gemenskap och välmående står i fokus. Den lilla kommunens fördel är det övergripande koncerntänket med närhet till beslut och möjlighet till påverkan. Detta illustrerar vad som kännetecknar Vännäs kommun som arbetsgivare. För att specifikt attrahera yngre arbetskraft visar resultatet att följande faktorer är viktiga för yngre medarbetare i organisationen; innovation, känna sig behövd och värdefull, en bra arbetsmiljö och arbetskultur, gemenskap på arbetsplatsen och att bli betrodd med ansvar. Det som mest frekvent uttrycktes från den yngre informantgruppen var vikten av utveckling genom arbetet. Denna fallstudie kan vara användbar för organisationer med liknande förutsättningar som Vännäs kommun i arbetet med employer branding. Fallstudien bidrar även med en ökad förståelse för vad som attrahetar medarbetare till en offentlig organisation.

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Youngman, Adam (Adam Joshua). "Spray drying as part of the continuous manufacturing value proposition at Novartis." Thesis, Massachusetts Institute of Technology, 2009. http://hdl.handle.net/1721.1/50101.

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Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management; and, (S.M.)--Massachusetts Institute of Technology, Dept. of Materials Science and Engineering; in conjunction with the Leaders for Manufacturing Program at MIT, 2009.
Includes bibliographical references (p. 53).
Novartis Technical Operations is considering a complete overhaul of their manufacturing processes. To date, all drugs have been made by using a batch process. In an attempt to lower costs, Novartis is evaluating moving some drug production to a continuous process. Novartis has instituted lean in their production plants and it has been very successful, but what is on the table now is a way to bring lean to the highest level, and a chance to make a seismic shift in manufacturing performance. The continuous manufacturing initiative between Novartis and MIT exists to pursue that idea. My task was to evaluate the economic impact and feasibility of spray drying on drug manufacturing. Spray drying is an advanced manufacturing technique that could allow Novartis to skip multiple steps in chemical & pharmaceutical operations. It is also a process that can be used continuously. I investigated the use of spray drying with X, one of the drugs in Novartis' product pipeline. The major results of this investigation are that drug solubility in the solvent is a critical variable and that X is stable after spray drying. All experiments in the scientific section were performed with the drug dissolved in Ethanol, and all experiments resulted in stable versions of X combined with various additives. The drug solubility directly affects the number of spray dryers necessary for production within an allocated time span. Using economic assumptions that are detailed later in this work, there is a breakeven point for most drug volumes at around 3% drug solubility, assuming additives poses no problems for dissolution.
(cont.) Despite economies of scale considerations and factory adjustments, this breakeven point is accurate for drug demands from 1 ton/year to 100 tons/year. Since my experiments were performed at 1.53% drug solubility (too low), I did not prove the economic viability of spray drying X in particular, but rather laid a framework for future studies.
by Adam Youngman.
S.M.
M.B.A.

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Butler, Patrick C. "Value proposition analysis for medium- and heavy- lift cargo unmanned aircraft systems." Thesis, Massachusetts Institute of Technology, 2019. https://hdl.handle.net/1721.1/122591.

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Thesis: M.B.A., Massachusetts Institute of Technology, Sloan School of Management, 2019, In conjunction with the Leaders for Global Operations Program at MIT
Thesis: S.M., Massachusetts Institute of Technology, Department of Aeronautics and Astronautics, 2019, In conjunction with the Leaders for Global Operations Program at MIT
Cataloged from PDF version of thesis.
Includes bibliographical references (pages 99-109).
The majority of current unmanned aircraft system (UAS) research is focusing on small UAS operations at low altitude over rural and underpopulated areas. There is a gap in research about UAS greater than 55 pounds. The first unmanned aircraft to operate in this airspace is likely to be unmanned air cargo vehicles. This paper analyzes the commercial market opportunities for medium- and heavy-lift cargo UAS by developing value propositions for each viable market. A multi-criteria decision analysis (MCDA) tool was developed to analyze the value proposition for cargo UAS compared to other transportation vehicles. The MCDA tool evaluated the value generated from three different value attributes: cost, time, and vehicle characteristics. These were applied across fourteen different reference missions to assess the potential utilization of cargo UAS in those markets. The results of the analysis showed that a medium-lift cargo UAS is the best transportation vehicle for organ/blood transport, medical equipment transport, urgent delivery, remote delivery, and search and rescue operations. Heavy-lift cargo UAS proved to be the best transportation vehicle for oil rig delivery, HVAC service, and disaster relief. Additional findings showed that the most significant method to reduce cost for medium-lift cargo UAS is by applying autonomy and advanced command & control systems which facilitate the operation of multiple vehicles per operator. The most important consideration to reduce cost for heavy-lift cargo UAS is to increase the specific energy of the batteries used.
by Patrick C. Butler.
M.B.A.
S.M.
M.B.A. Massachusetts Institute of Technology, Sloan School of Management
S.M. Massachusetts Institute of Technology, Department of Aeronautics and Astronautics

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Miller, Michael. "The value proposition of Black Economic Empowerment transactions on South African companies." Master's thesis, University of Cape Town, 2012. http://hdl.handle.net/11427/12210.

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Includes abstract.
Includes bibliographical references.
The purpose of this study is to evaluate the financial impact of Black Economic Empowerment (BEE) transaction announcements on shareholder value. The study investigated 49 BEE transactions (classified as 28 disposals, 9 acquisitions, 9 employee share schemes and 3 broad based schemes) over a testing period of 72 months between 2000 and 2008.

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Vosloo, Petro. "An investigation into the relationship between employee value proposition and work engagement." Thesis, Nelson Mandela Metropolitan University, 2015. http://hdl.handle.net/10948/4277.

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The intention of this study was to measure the work engagement and EVP of employees and further to investigate the relationship between work engagement and EVP. A secondary objective was to determine to determine to what extend intrinsic rewards of EVP affects work engagement more than extrinsic rewards. The study was quantitative in nature and data was obtained by means of an electronic survey. The EVP questionnaire and UWES were used to measure EVP and work engagement respectively. Results showed that there is no practical relationship between work engagement and EVP; however, evidence suggested a statistically significant relationship between work engagement and EVP. There was no evidence to suggest that in the relationship between work engagement and EVP, intrinsic components of EVP affect work engagement more than extrinsic rewards. It was however suggested that although the extrinsic rewards component of EVP are important in attracting and retaining employees, rewards had no correlation with work engagement. Implications of the findings suggest that rewards might be important when attracting and retaining employees to a company. However, in order to develop levels of work engagement rewards play no significant role. Companies should invest in enhancing the intrinsic components of their EVP to such an extent that it contributes to levels of work engagement.

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Catic, Amina, and Melissa Todorovska. "Optimizing The Employer Value Proposition : A Study on Value Perceptions Amongst Passive Job-Seekers Within the Engineering Industry." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-104014.

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Purpose: The purpose of this explanatory study is to extend the knowledge of how to develop an employer value proposition that conveys an attractive employer brand. Literature Review: Literature reviewed for this study includes the concepts of employer brand, employee value proposition, and different aspects of work attributes (i.e. interest value, social value, economic value, development value, and application value) that together form perceived employer attractiveness. Further literature that is reviewed includes the concepts of attitudes and the hierarchy of effects. Methodology: A mixed-method approach with a deductive logic of inquiry was adopted for this explanatory study, for which primary data of both quantitative and qualitative nature were collected from engineers, through the conduction of web-based self-completion questionnaires and semi-structured interviews. Findings: The study found that the involvement and motivation level behind the hierarchy of effects had a significant impact on the perceived value of one of the categories of the work attributes reflecting the employer's attractiveness, whilst the perceived value of the other work attributes included in the study were not expected to increase or decrease in combination with the intensity towards job search activities. It was also found that the attitudes towards the behavior of applying for a job, measured through the involvement and motivation level towards job search activities, were shifting within the target group, hence influencing their perceived employer attractiveness. Further on, the study showed a consistent high perceived value of all work attributes that were studied, in terms of what work attributes to include in the employer value proposition. Meanwhile, a multidimensional nature of the perceptions on employer attractiveness was also acknowledged, which hence could be crucial in developing an employer value proposition that stands out on the employer market.

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Strand, Elliot, and Viktor Sandell. "The Key Value Components of a Customer Value Proposition for Free-Floating Car Sharing Services in the Nordics." Thesis, Jönköping University, IHH, Företagsekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-52829.

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A well-crafted, locally adapted customer value proposition (CVP) can aid businesses in attaining loyal customers. The main purpose of this research is to determine the key value components that should be considered for the development of a CVP, for free-floating car sharing services in the Nordic region. This is done by establishing the relationship between deductively identified value components, perceived value, satisfaction, trust, and loyalty. A research framework is proposed, where the relationships between the different constructs are hypothesised. Quantitative data is collected from existing car sharing users in the Nordic countries, through a self-administered online questionnaire, distributed through a non-probability sampling method. The empirical data is analysed through multiple regression analysis using the software SPSS, and the extension “PROCESS”, as well as additional analysis techniques to ensure data quality. The research findings indicate that perceived convenience, need fit, and a low service price positively impact both perceived value, as well as satisfaction. Satisfaction shows a stronger, positive effect on loyalty than that of perceived value, yet, loyalty is better explained when both constructs are accounted for. Additionally, trust shows to carry a mediating effect between both satisfaction and loyalty, as well as between perceived value and loyalty. Therefore, firms operating within this context should emphasise the customer needs to provide a service which is perceived as affordable and convenient. Finally, efforts should be taken to reduce uncertainty, and promote trust between the service providers, and their users.

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Persson, Ridell Oscar. "Who is the Active Consumer? : Insight into Contemporary Innovation and Marketing Practices." Doctoral thesis, Uppsala universitet, Företagsekonomiska institutionen, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-198751.

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There are consumers who engage in innovation and who cocreate value together with other consumers, and with producers, in relation to products. This thesis has the purpose of exploring the nature of this ‘active consumer’ from a firm perspective, and thereby providing an answer to the thesis-level research question: ‘What are the implications of the active consumer on innovation and marketing practices?’ Four papers, drawing on research in the fields of consumer innovation and value cocreation, are presented that contain findings about the knowledge of the active consumer (Paper I), support (Paper II) and management (Paper III) of the active consumer, and challenges with the active consumer (Paper IV). The papers rest on two research efforts: a study of the video game industry that includes an investigation of a game developer and a netnography of its consumer community and a study of the entire development of a customer loyalty card by a leading grocery retailer. The insights into the active consumer gained from the four papers are analyzed against the thesis-level research question using an explanatory lens that is developed through the notion of practice, rendering a discussion about the implications of the active consumer on the scripts of innovation and marketing practices. The thesis is concluded with a discussion of its contributions and implications for innovation and marketing scholars and managers.

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Nyman, Arvid, and Martin Stamer. "How to attract talented software developers : Developing a culturally differentiated employee value proposition." Thesis, Linköpings universitet, Industriell ekonomi, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-102061.

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In today‟s society, where knowledge workers within computer science and software development are becoming increasingly demanded by all types of companies, the competition for this kind of labour also becomes tougher. This report investigates the concept of extracting an employee value proposition that can help a company in need ofthis type of labour to become more attractive. To understand if culture has an impact onthe candidate‟s attraction, it is also investigated whether or not an employee value proposition can be adapted to fit different nationalities. Furthermore, it is explored ifdiscoveries from a company‟s organisational culture can help build a more accurateemployee value proposition.To extract an employee value proposition, the theories within the two fields of employer branding and culture are investigated and applied upon a case company. The case company is a fast-growing, multinational software company in the music business continuously in need of high qualitative knowledge workers. The attributes of a potential employee value proposition were obtained through 15 in-depth interviews with various employees within the case company. These attributes were then verified through asurvey, which also were to distinguish any cultural differences.The conclusions present an employee value proposition fitted for the case company andother companies within the same context, although without any cultural adoption. Some of the main attributes of the extracted employee value proposition were: great colleagues, challenging work tasks and good development possibilities. The two cultures identified within the case company were supposed to be different in many ways according to the theories found. Although in this case study, the two cultures did not seem to show any significant differences at an employee value proposition level. On theother hand, discrepancies were found between the internal and external employer brand and were one of the major recommendations for the case company.

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Culling, Benjamin George. "Marketing strategy implementation and value proposition in the mindsets of multinational company subsidiaries." Thesis, De Montfort University, 2006. http://hdl.handle.net/2086/4293.

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Dunstheimer, Markus. "Idea Management in Technology Development : Evaluation Criteria for Value Proposition, Technology and Strategy." Thesis, Högskolan i Halmstad, Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-40790.

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Purpose Idea Management as key activity in the front-end of innovation is crucial for not only targeting new products but also for new technologies. Nevertheless, the interrelations between Idea Management and Technology Development are still not fully understood. Due to the different abstraction levels of products and technologies, an in-depth investigation of evaluation criteria for Technology Development ideas is required. Therefore, the purpose of this thesis is to examine which evaluation criteria are pertinent for each phase of Idea Management, when applied for Technology Development. Design The research framework for Idea Management criteria in the context of Technology Development is built on data from 17 semi-structured interviews, two focus group interviews as well as participant observations. The participants of this study are experienced R&D experts from a large Swedish organization in the transport industry. Findings The results indicate that the evaluation of Technology Development ideas is more complex due to the high degree of uncertainty and unpredictability. In contrast to the common one-step evaluation process of New Product Development ideas, the findings suggest a three-step evaluation process for Technology Development ideas. Due to the lack of knowledge and maturity when an idea is generated, this three-step evaluation enables a continuous reduction of uncertainty. In addition to this, the result of this study contributes with the suggestion to attribute a focus dimension for each Idea Management phase, which in consequence is helping firms to direct their evaluation resources. The findings are presented in a generic evaluation framework that leads organizations through the assessment process. Theoretical contribution The present study contributes to the literature with an improved understanding of TD idea evaluations by suggesting a rather internally use-oriented perspective as well as advances prior research through knowledge about the right timing for the use of evaluation criteria. Practical implications Irrespectively of the origin or focus of an idea, evaluation criteria are helping to direct Technology Development initiatives. By having evaluation criteria, defined as pertinent for each phase of Idea Management, Technology Development ideas can be assessed appropriately regarding their contextual circumstances. Originality The study is among the first that differentiates Idea Management for Technology Development from the one targeting New Product Development. This study suggests a framework that considers the stages and criteria necessary in the context of TechnologyDevelopment.

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Sousa, Gonçalo Oliveira Martins de. "Attracting investments from Germany to Portugal: a specific value-proposition for automotive suppliers." Master's thesis, NSBE - UNL, 2014. http://hdl.handle.net/10362/11813.

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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
This thesis work grounds on the investment relations of Portugal and Germany intending to provide investment promotion agencies a more comprehensive model and a more effective set of investment promotion tools. Particularly, it stresses how Portugal can attract more capital from Germany in a specific sub-sector – the automotive Tier1 suppliers industry (manufacturer who provides directly to a company without dealing with other manufacturers or a middleman). It builds on a very strong field work, based essentially on experts and top managers’ opinions of several different spheres. It is also structured around the collection of several case-studies’ insights and carefully designed questionnaires. A main finding is that one as to be realistic with regard to Portugal’s potential to attract investment. Investment promotion analysis shows that investment decisions depend first and foremost on the quality of a country’s business environment; investment promotion agencies can only bridge information gaps and mitigate biased perceptions by leveraging on a country’s strengths. It is offered several recommendations both at a more general and operational level. The need to improve a ‘suboptimal’ choice and prioritization of arguments and metrics or some important investment lead generation activities suggestions are just some examples, among others.

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Starkhammar, Victoria, and Anna Neglén. "Managing the gaps between intended and enacted value propositions : A qualitative study exploring internal marketing in a retail context." Thesis, Umeå universitet, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-137279.

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The fierce competition on the retail market has led firms to stop focusing on firm-customer transactions and start focusing on firm-customer relations. New customer demands makes it impossible for firms to gain a sustainable advantage by focusing only on their goods assortment. This forces retailers to consider the customer experience and differentiate themselves by how they offer what they offer. This have led to that many retail companies try to shape the behaviours and emotional displays of their frontline employees in encounters with customers. Many firms define customer service concepts as an attempt to create high quality customer experiences. However, a successful realisation of these concepts can be challenging. Service-Dominant Logic researchers argue that firms cannot single headedly create value but that it is co-created in the interaction with customers. Therefore, they can only create value propositions, which is a proposal for value co-creation based on an integration of products and services. Services marketing researchers emphasise the importance of internal marketing for enabling frontline employees to represent the firm in the interactive value-creating process with the customer. Prior research focuses on the customer-driven development of value propositions, and techniques to conduct internal marketing, but does not provide relevant theories about the realisation of value propositions or the implementation of these internal marketing techniques. This thesis conceptualise the human factor of the realisation of the value proposition with the concept of intended and enacted value propositions. The purpose was to develop a deeper understanding of how internal marketing can be used to manage the gaps between intended and enacted retail value propositions. This was addressed by investigating one of Sweden’s largest retail companies on commission. Since the company has requested to remain confidential, it will be called Anonymous Commission Company (ACC) in this thesis. The current study has answered the following research question: “How can the gaps between intended and enacted retail value propositions be managed through internal marketing?” The research question was answered through a qualitative study and in-depth interviews with both CS concept managers and frontline employees. The intended value proposition was investigated by a combination of ACC documents related to the CS concept, and interviews with the CS concept managers. By interviewing the frontline employees, their perceptions and enactment of the value proposition was investigated, as well as how they experience the current internal operations at ACC. The findings confirmed the proposed concept of intended and enacted value propositions, and four main barriers causing the gaps between them were identified through a thematic network analysis. Internal marketing theories were used to analyse how retail companies can overcome these barriers by engaging, enabling, empowering and ensuring their frontline employees. The thesis offer implications for retail managers on how they can manage the gaps between intended and the enacted value propositions. The study contributes to prior research by combining value proposition theories and internal marketing theories, and by offering detailed recommendations for retail firms. Furthermore, the study enriches the practical implications regarding retail value propositions and retail value proposition realisation.

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41

Alexander, Charles S. M. Massachusetts Institute of Technology. "Value proposition development of early stage computational fluid dynamics analysis in automotive product development." Thesis, Massachusetts Institute of Technology, 2009. http://hdl.handle.net/1721.1/47868.

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Thesis (S.M.)--Massachusetts Institute of Technology, System Design and Management Program, 2009.
Includes bibliographical references (p. 63-64).
Concurrent engineering initiatives and the closely related principle of front-loading development processes - identifying and solving problems early rather than waiting for traditional development and test processes to uncover them - have been shown to be highly effective in improving product development performance. This often means shifting to new experimentation technologies that can be used much earlier in the development process than traditional technologies, delivering performance assessments much faster. Thus problems within new design ideas are exposed much sooner, allowing for cost-effective problem solving techniques without having to rewind significant parts of the development process. Front-loading accelerates innovation by permitting new ideas to be tested and refined faster than traditional techniques, allowing them to be incorporated into products without the risks often associated with the use of unproven ideas. Traditional methods might still be needed for fine-tuning a design, but new rapid-feedback technologies have demonstrated their value when used within their limitations. Front-loading has gained acceptance in many vehicle product development organizations, but one field in which it has not yet been introduced for early-stage design assessments and problem solving is air flow analysis. The earliest stages of design for a new vehicle focus largely on the shape and character of the vehicle's surfaces, which in turn have a significant influence on many aspects of the vehicle's performance.
(cont.) Thus the introduction of new experimentation technologies like Computational Fluid Dynamics (CFD) requires a great deal more consideration due to their impact on these critical early stages of product development, but the value of these methods and changes can be demonstrated. The resulting changes required in the development organization to support these methods - including preservation of important creative processes and a pragmatic view of the complexities of process change - are found to be complex but approachable given suitable motivation, realistic mindset and a holistic view.
by Charles Alexander.
S.M.

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42

Kyauk, Steven 1976. "Creating a value proposition for collaborative engineering systems within an application service provider model." Thesis, Massachusetts Institute of Technology, 2000. http://hdl.handle.net/1721.1/80966.

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43

Vergara, Rogério Guede. "Um estudo exploratório sobre a Employee Value Proposition (EVP) no mercado de seguros brasileiro." reponame:Repositório Institucional do FGV, 2016. http://hdl.handle.net/10438/16555.

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Submitted by rogerio vergara (rog.vergara@gmail.com) on 2016-05-30T13:45:02Z No. of bitstreams: 1 REVISADO para PROTOCOLO com ficha catalografica V2.pdf: 891973 bytes, checksum: b16d0a41ac75f35ac1e0e59b36671ad4 (MD5)
Approved for entry into archive by Ana Luiza Holme (ana.holme@fgv.br) on 2016-05-30T13:47:36Z (GMT) No. of bitstreams: 1 REVISADO para PROTOCOLO com ficha catalografica V2.pdf: 891973 bytes, checksum: b16d0a41ac75f35ac1e0e59b36671ad4 (MD5)
Made available in DSpace on 2016-05-30T13:49:55Z (GMT). No. of bitstreams: 1 REVISADO para PROTOCOLO com ficha catalografica V2.pdf: 891973 bytes, checksum: b16d0a41ac75f35ac1e0e59b36671ad4 (MD5) Previous issue date: 2016-05-03
Human resource management practices follow the evolution in the management of the human capital of organizations. Marketing activities focused on corporate brand providing essential and strategic service to identify, formatting and dissemination of the employer's brand. Together the two areas begin to play supportive role in attracting qualified professionals enhancing and propagating the corporate identity to potential candidates through EVP. The EVP, the Employer Brand and Employer Reputation relate through the practices of recruitment and selection, which is HR area to first keep in touch with potential candidates and start the construction of the psychological contract with the new employee. The employer brand, as the image of the organization, is used to attract, retain and engage people and has the EVP as its central core. This study identifies the practice of recruitment and selection as the main theoretical connection between EVP, the employer brand and employer reputation and identifies that Opportunity as the most relevant dimension of the EVP for the studied public.
As práticas da gestão de recursos humanos acompanham a evolução na gestão do capital humano das organizações. As atividades de marketing voltadas à marca corporativa prestam serviço essencial e estratégico na identificação, formatação e divulgação da marca do empregador. Juntas as duas áreas passam a desempenhar papel solidário na atração de profissionais qualificados, reforçando e propagando a identidade corporativa aos potenciais candidatos através da EVP. A EVP, a Marca do Empregador e a Reputação do Empregador se relacionam através das práticas de recrutamento e seleção, que é área de RH que primeiro mantem contato com os potenciais candidatos e inicia a construção do contrato psicológico com o novo empregado. A marca do empregador, como a imagem da organização, é utilizada para atrair, reter e engajar as pessoas e tem a EVP como seu núcleo central. Neste estudo se identifica a prática de recrutamento e seleção como a principal conexão teórica entre a EVP, a marca do empregador e a reputação do empregador e se identifica que oportunidade como a dimensão da EVP mais relevantes para o público estudado.

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Thomas, Johan. "The Employee Value Proposition Impact : Developing an Application for Companies to Measure its Effectiveness." Thesis, Uppsala universitet, Institutionen för teknikvetenskaper, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-264861.

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This project has been carried out by request of Universum Communications AB, a global market research company, specialised in the field of employer branding. Many of Universum’s clients are global companies with operations in several countries. From an employer branding standpoint, having people hired in different countries, comes with its challenges. On the one hand, most organisations want to communicate a consistent employer brand globally and on the other hand an employer brand that is perceived as attractive in one country, might not be attractive in another. Hence, it would be valuable for many global HR directors to have a tool that enables them to assess and compare how well their EVP resonates in different countries. The aim of this project is to build a demo version of such a tool, in order for Universum to evaluate: 1. Its usefulness for Universum’s clients. 2. If it could be incorporated into Universum’s product offering. The result was a web-based application that provides a global overview of a company’s EVP. The result is visualised on a world map and each country is colour coded according how well the company’s EVP resonates in the respective countries. The application gives a strong indication of how relevant and important it is to communicate different company attributes in different countries and provides the user with a holistic view of the result. Hence, the application proved useful in evaluating if Universum’s clients would benefit from such a tool and if such a tool should be incorporated in Universum’s product offering.

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Kassabian, Dikran. "Massive Open Online Courses (MOOCs) at elite, early-adopter universities| Goals, progress, and value proposition." Thesis, University of Pennsylvania, 2014. http://pqdtopen.proquest.com/#viewpdf?dispub=3635748.

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Massive Open Online Courses (MOOCs) have become a hot topic in higher education and have undergone rapid growth. More than 800 MOOCs have been offered to the public from more than 200 of the most well known universities in the world, with millions of learners taking them. While many elite universities have developed MOOCs, their motivations have not been entirely clear. This qualitative case study research explores what three early adopter universities, Columbia University, Duke University, and Harvard University, hope to achieve by becoming involved and investing in MOOCs, how they are assessing progress toward goals, and what value proposition they seek as a return on their investment. The findings of this research suggest that the studied universities have several goals in common and a few that differ, and importantly, that several of their goals do not directly align with the public narrative around MOOCs in the press. In particular, while the goals of the studied universities do include expanded access to education, their goals may have even more to do with promoting teaching innovation and providing benefits for their residential education. None of the studied universities were focused on improvements to higher education completion challenges through pursuit of MOOC credit, or the use of MOOCs as a way to control higher education costs—both of which are major elements of the public dialogue on MOOCs. Other goals of the early adopters studied included providing more visibility for some of their educational programs and their faculty, and enabling more evidence-based education research. This study concludes that the value proposition for early adopter universities is the ability to simultaneously pursue the goal of improving on-campus teaching and learning while also promoting the university and its faculty and connecting through educational outreach with the public—all while showing leadership in an emerging higher education learning technology.

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Walters, Tobias J. "Understanding the value proposition unmanned aerial systems provide during the phases of the crop Cycle." Thesis, Massachusetts Institute of Technology, 2015. http://hdl.handle.net/1721.1/115458.

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Thesis: S.M. in Engineering and Management, Massachusetts Institute of Technology, System Design and Management Program, 2015.
Cataloged from PDF version of thesis.
Includes bibliographical references (pages 73-77).
Increasing crop productivity is a challenge as old as human history. Advancements in technology have allowed farmers to produce ever-increasing amounts of food on a given amount of land. With the world's population expected to reach roughly nine billion by 2050 (United Nations 2013), the demand for food will require increasingly improved methods of agricultural production. One of these potential methods is the use of unmanned aerial vehicles (UAVs) to monitor crop health and identify potential issues. This thesis will explore how current stakeholders plan to utilize this technology and the perceived value they believe it will deliver across the various phases of the crop cycle. This thesis begins by reviewing modem precision agriculture management practices and discussing how remote sensing plays a role in improving the efficiency of these types of farming methods. It also identifies a number of challenges facing the industry to include the impact of current regulations on the market. This thesis develops a stakeholder value network that clarifies the tangible and intangible value exchanges between the focal organization and its stakeholders. As well as constructing an OPM (Object Process Methodology) model to describe the system and demonstrate the stakeholder interactions and system process and sub-process decomposition. It also provides visual display of how the value is delivered across these processes. The final aspect of the research for this thesis is to identifies the lead users for these systems and determines how they measure the value of the data provided by UAVs for remote sensing and crop management decisions in support of farming operations. The value proposition for the various crop phases and the ideal uses cases discussed by lead users in this thesis may be used to guide future research in agriculture technology development, and drive further innovation in the emerging field of commercial unmanned aerial system use.
by Tobias J. Walters.
S.M. in Engineering and Management

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Hollström, Tilda. "What's in it for me? : En kvalitativ fallstudie gällande utvecklingen av ett Employer Value Proposition." Thesis, Umeå universitet, Pedagogiska institutionen, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-173260.

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Det ställs idag högre krav på arbetsgivare att uppfattas som attraktiva och intressanta för att kunna särskilja sig från sina konkurrenter och således attrahera kvalificerad arbetskraft. Detta eftersom arbetsmarknaden inom vissa yrken har förändrats vilket innebär att utbudet av kompetent arbetskraft inte speglar de behov som finns. Genom att arbeta med Employer Branding kan arbetsgivare lättare tillgodose kompetensförsörjningen och undvika brist på kompetenta medarbetare. Syftet med denna undersökning var att genom en fallstudie undersöka hur arbetsgivare kan utveckla en enhetlig strategi inom Employer Branding, genom att identifiera delarna i ett Employer Value Proposition. Studien ämnar ge insikter hur organisationer kan stärka attraktiviteten som arbetsgivare samt hur denna strategi kan kommuniceras till nuvarande och potentiella medarbetare. Den metod som användes var kvalitativa semistrukturerade intervjuer med sex informanter på ett Umeå-baserat fastighetsbolag. Studien visade att delarna i ett Employer Value Proposition bör innehålla fem delar för att ses som komplett; affiliation, work content, compensation, benefits och career samt att det kan kommuniceras såväl online som offline. Fallorganisationen bör vid marknadsföring av deras kommande Employer Value Proposition uppmärksamma deras värdegrund, de varierande och utvecklande arbetsuppgifterna, den stora möjligheten att påverka, förmånerna, den trygga anställningen samt de långsiktiga möjligheterna till utveckling inom sin arbetsroll och meningsfullheten att bidra till Umeås utveckling. Dessa faktorer lyfts fram som mest attraktiva och unika samtidigt som de är sanna, tydliga och konkreta vilket är något som rekommenderas i utvecklandet av ett Employer Value Proposition.

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48

Chen, Shih-hwa James. "Building employee value proposition for attracting and retaining talent in large organisations in South Africa." Thesis, Nelson Mandela Metropolitan University, 2011. http://hdl.handle.net/10948/d1016056.

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Globalisation of businesses and the advancement of information technology have changed the way employees think, live and behave. As a result, some of the traditional theories and models on talent management have been tested, and to some extent, challenged. Companies large and small must be creative, responsive and ready to let go outdated management practices when challenged by new paradigms to improve competitiveness and alignment to market needs. In the current climate of widespread skill shortages and declining workforce numbers, large organisations continue to wrestle with appropriate management practices that could truly protect their most valuable asset – its people. This research was aimed at providing an insight into what makes a good attraction and retention strategy for large organisations in South Africa. It further examined the principles which underpin an effective employee value proposition that would capture comprehensively the expectations, personal needs and career goals of the new generation employees especially in a developing economy. Quantitative data focusing on students‘ expectations on their future employer of choice was collected via a national survey distributed at 23 tertiary institutions in South Africa during career fairs. Qualitative data was collected through focus group discussions with a sample of SARS graduate employees. Triangulation of results was possible and the analysis of data provided scientific evidence for meaningful conclusions and recommendations. The findings of this research enabled the development of a structured argument in terms of what organisations need to start, stop and continue doing to improve the talent management practices for attracting, developing and retaining highly talented people. The research further enabled the identification of key components that are essential for building an attractive and practical EVP for large organizations that focus on enhancing the value of their talent in the 21st century.

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CHEN, HONG-JIE, and 陳宏傑. "The Value Proposition Canvas and the Business Model of the Management Consulting Company-The Case Study of A Company." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/8ufgx2.

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碩士
國立中央大學
企業管理學系在職專班
107
Due to the rapid changes in the times, the life cycle of enterprises has been greatly shortened, and more and more enterprises are undergoing organizational changes and business model innovations in response to changes in the environment and high levels of competition. Many Taiwanese companies not only seek advice and assistance from management consultants but also use on job education and training. Due to the rapid changes in the times, the life cycle of enterprises has been greatly shortened, and more and more enterprises are undergoing organizational changes and business model innovations in response to changes in the environment and high levels of competition. Many Taiwanese companies not only seek advice and assistance from management consultants but also use on job education and training. This study was conducted on a case-by-case basis using the “Business Model Canvas” and “Value Proposition Canvas” proposed by Osterwalder and Pigneur （2010）, and also combined with literature analysis, observation and in-depth interviews to explore the value proposition of case management consultants. Operation with business models. This study found that: （1） Software advantage The ability of team members to have strategic layout and management execution enables the company's partners and customers to increase rapidly; （2） The hardware advantage is the method of rapid generation of simulation game generation, which enables the company's product quantity to be rapidly expanded and customized; （3） Resource-oriented advantages, the target company's target customer layer overlaps with key partners: enterprises, educational institutions, enterprise management consultants, and lecturers, which are also product users and market expanders. The results of this study can be used as a reference for business management consulting industry or new entrants as a business strategy.

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Silva, María Gabriela Peña, and Mariana Gomes Martins Venancio. "Validating pós-parto nos Museus' main assumptions: a research approach for understanding its customer segment and practical recommendations for its improvement." Master's thesis, 2019. http://hdl.handle.net/10362/69091.

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Pós-parto nos Museus is a potential postpartum physiotherapy service created by Graça Lucena to support recent mothers during their recovery period and prevent postpartum depression. This work project intends to validate the entrepreneur’s main assumptions of Pós-parto nos Museus’ customer segment and main attributes through a mixed methods approach: a qualitative research to build customer profiles and a quantitative research to identify the potential target’s preferences regarding the service. The obtained results were used to suggest recommendations meant to improve Pós-parto nos Museus, including a communication strategy to support Graça Lucena when launching the service in the Portuguese market.

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Dissertations / Theses on the topic 'The Value Proposition Canvas'

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