Journal articles on the topic 'The influence of advertising on demand'
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Kim, Tongil “TI”, and Diwas KC. "The Impact of Hospital Advertising on Patient Demand and Health Outcomes." Marketing Science 39, no. 3 (May 2020): 612–35. http://dx.doi.org/10.1287/mksc.2019.1153.
Full textEagle, Bob, and Tim Ambler. "The influence of advertising on the demand for chocolate confectionery." International Journal of Advertising 21, no. 4 (January 2002): 437–54. http://dx.doi.org/10.1080/02650487.2002.11104945.
Full textJena, Sarat Kumar, and Deepti Jog. "Price competition in a tourism supply chain." Tourism Economics 23, no. 6 (November 2, 2016): 1235–54. http://dx.doi.org/10.1177/1354816616674611.
Full textKim, Y., and А. Yermekbayeva. "Speech influence in advertising texts." Pedagogy and Psychology 45, no. 4 (December 31, 2020): 106–14. http://dx.doi.org/10.51889/2020-4.2077-6861.13.
Full textKumar, Alok. "Innovation Diffusion-Based Adoption Behavior of New Products and Its Inventory Policies." International Journal of E-Adoption 14, no. 1 (January 2022): 1–28. http://dx.doi.org/10.4018/ijea.297926.
Full textGiakoumaki, Christina, George J. Avlonitis, and George Baltas. "Does ingredient advertising work? Some evidence on its impact." Journal of Business & Industrial Marketing 31, no. 7 (August 1, 2016): 901–13. http://dx.doi.org/10.1108/jbim-02-2015-0027.
Full textВартанов, Сергей. "Модели экономического влияния рекламы: три уровня эффектов." ИЗВЕСТИЯ ДАЛЬНЕВОСТОЧНОГО ФЕДЕРАЛЬНОГО УНИВЕРСИТЕТА. ЭКОНОМИКА И УПРАВЛЕНИЕ, no. 3 (2020): 45–66. http://dx.doi.org/10.24866/2311-2271/2020-3/45-66.
Full textBrady, Malcolm. "A Game-Theoretic Model of Strategic Interaction Using Advertising: Simulating the Evolution of the Cournot Nash Equilibrium under Different Competitive Scenarios." Games 12, no. 4 (November 1, 2021): 85. http://dx.doi.org/10.3390/g12040085.
Full textHiew, Lee-Chea, Chin-Hong Puah, Mohammand Affendy Arip, and Mei-Teing Chong. "Role of Advertising Expenditure as an Influential Non-traditional Regressor in Russia’s Money Demand Specification." International Journal of Financial Research 10, no. 6 (August 8, 2019): 232. http://dx.doi.org/10.5430/ijfr.v10n6p232.
Full textLivitska, Oksana. "Advertisement as a mean of manipulative influence on the consumer: language and style." Obraz 3, no. 32 (2019): 64–69. http://dx.doi.org/10.21272/obraz.2019.3(32)-64-69.
Full textStout, Daniel A. "Newspapers vs. Broadcast: A Comparison of Media Sales Performance." Newspaper Research Journal 7, no. 4 (June 1986): 43–54. http://dx.doi.org/10.1177/073953298600700405.
Full textJingyan, Liu, and Huang Liwen. "Mobile Advertising Optimization Strategy Based on SICAS Model in China." International Journal of Business and Management 13, no. 11 (October 12, 2018): 169. http://dx.doi.org/10.5539/ijbm.v13n11p169.
Full textZheng, Yuqing, and Harry M. Kaiser. "Dairy-borne Disease Outbreak and Milk Demand: A Study Using Outbreak Surveillance Data." Agricultural and Resource Economics Review 38, no. 3 (December 2009): 330–37. http://dx.doi.org/10.1017/s1068280500009588.
Full textGrochová, Ladislava. "Advertising as a possible determinant of private consumption." Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 59, no. 4 (2011): 97–104. http://dx.doi.org/10.11118/actaun201159040097.
Full textLiu, Donald J., Harry M. Kaiser, Olan D. Forker, and Timothy D. Mount. "An Economic Analysis of the U.S. Generic Dairy Advertising Program Using an Industry Model." Northeastern Journal of Agricultural and Resource Economics 19, no. 1 (April 1990): 37–48. http://dx.doi.org/10.1017/s0899367x00000167.
Full textCao, Duanyang, Xumei Zhang, Lingli Yang, and Jian Xiao. "Dynamic cooperative advertising strategy in OAO supply chain with customer return." RAIRO - Operations Research 54, no. 5 (July 23, 2020): 1537–53. http://dx.doi.org/10.1051/ro/2019067.
Full textNingrum, Ogrivia Ratih Puspa, and Juwono Tri Atmodjo. "PENGARUH PERIKLANAN TOKOPEDIA TERHADAP KEPUTUSAN PEMBELIAN PADA MAHASISWA MERCU BUANA JAKARTA." Jurnal Visi Komunikasi 20, no. 02 (February 26, 2022): 294. http://dx.doi.org/10.22441/visikom.v20i02.14512.
Full textВартанов, Сергей. "Модели экономического влияния рекламы: первичные эффекты." ИЗВЕСТИЯ ДАЛЬНЕВОСТОЧНОГО ФЕДЕРАЛЬНОГО УНИВЕРСИТЕТА. ЭКОНОМИКА И УПРАВЛЕНИЕ, no. 4 (2020): 61–85. http://dx.doi.org/10.24866/2311-2271/2020-4/61-85.
Full textHill, Katerina E., Matthew D. Hill, and G. W. Kelly. "Do market share and demand uncertainty influence the relation between advertising expenditures and shareholder value?" Journal of Business Research 115 (July 2020): 61–69. http://dx.doi.org/10.1016/j.jbusres.2020.04.028.
Full textKrylov, A. N., G. P. Kuzina, and A. I. Mozgovoy. "TOWARDS THE ISSUE ON DEMAND GENERATION IN THE SERVICE MARKET." Vestnik Universiteta, no. 5 (July 16, 2020): 135–42. http://dx.doi.org/10.26425/1816-4277-2020-5-135-142.
Full textVartanov, S. A. "The Economic Theory of Advertising: The Directions of Formation." Administrative Consulting, no. 8 (September 30, 2020): 157–74. http://dx.doi.org/10.22394/1726-1139-2020-8-157-174.
Full textDojčinović, Nikola, and Samir Ljajić. "Commercials and its impact on consumers: Children abuse in advertising." Ekonomski izazovi 9, no. 17 (2020): 105–17. http://dx.doi.org/10.5937/ekoizazov2017105d.
Full textNikšić, Jasmina. "Tax exemptions for value added tax in the Republic of Serbia with a comparative analysis of tax exemptions in the EU." Ekonomski izazovi 9, no. 18 (2020): 140–49. http://dx.doi.org/10.5937/ekoizazov2018140n.
Full textEwins, Neil. "Variations in American marketing practices of early 19th-century ceramic importers and dealers, reflecting culture and identity." Journal of Historical Research in Marketing 12, no. 3 (June 3, 2020): 345–75. http://dx.doi.org/10.1108/jhrm-07-2019-0024.
Full textKumar, Subhash, Meenu Sigroha, Kamal Kumar, and Biswajit Sarkar. "Manufacturing/remanufacturing based supply chain management under advertisements and carbon emissions process." RAIRO - Operations Research 56, no. 2 (March 2022): 831–51. http://dx.doi.org/10.1051/ro/2021189.
Full textYang, Dongsheng, and Minghui Xu. "Information-sharing strategy for online platform: the impact of suppliers’ price and advertising competition." Journal of Contemporary Marketing Science 3, no. 3 (October 12, 2020): 365–84. http://dx.doi.org/10.1108/jcmars-08-2020-0032.
Full textZhou, Erfeng, Tinglong Zhang, Lei Ni, and Chang Fang. "Advertising and Pricing Decisions with Reference Price Effect." Journal of Advanced Computational Intelligence and Intelligent Informatics 22, no. 6 (October 20, 2018): 817–22. http://dx.doi.org/10.20965/jaciii.2018.p0817.
Full textLing, Goh Mei, Elaine Ang Hwee Hin, Tan Seng Huat, and Tay Tiam Poh. "The Influence of Promotional Mix on Female Consumers’ Buying Behaviour." Journal of International Business, Economics and Entrepreneurship 6, no. 2 (December 29, 2021): 36. http://dx.doi.org/10.24191/jibe.v6i2.16653.
Full textRichards, Timothy J., X. M. Gao, and Paul M. Patterson. "Advertising and Retail Promotion of Washington Apples: A Structural Latent Variable Approach to Promotion Evaluation." Journal of Agricultural and Applied Economics 31, no. 1 (April 1999): 15–28. http://dx.doi.org/10.1017/s0081305200028740.
Full textBaliun, Оksana, Kristina Tomina, Tetiana Fisenko, Lidiya Smola, and Aelita Lytvyn. "Psychosemantic interpretation of media space video advertising for brands (Mcdonald’s, Coca-Cola, Nestlé, Roshen)." Revista Amazonia Investiga 10, no. 46 (October 25, 2021): 259–72. http://dx.doi.org/10.34069/ai/2021.46.10.26.
Full textWandanaya, Anita B. "PENGARUH PEMASARAN ONLINE TERHADAP KEPUTUSAN PEMBELIAN PRODUK." CCIT Journal 5, no. 2 (January 6, 2012): 174–85. http://dx.doi.org/10.33050/ccit.v5i2.149.
Full textA. Zaitseva, Irina, Alexander Krikunov, and Aleksandr V. Tolochko. "The use of public service advertising for solving social problems." REICE: Revista Electrónica de Investigación en Ciencias Económicas 8, no. 15 (July 5, 2020): 177–95. http://dx.doi.org/10.5377/reice.v8i15.9952.
Full textBahuguna, Rachana, Atul Jain, Divya Suryavanshi, Hemlata Chauhan, Suleiman A. Khan, and Ruchi Thakur. "Influence of Television Advertising on Behavior of Children across Socioeconomic Backgrounds." Journal of Contemporary Dental Practice 18, no. 1 (January 2017): 52–56. http://dx.doi.org/10.5005/jp-journals-10024-1988.
Full textOdilova, Sitora. "ANALYSIS OF COMPETING BRANDS BY CLASSIFICATION OF CONSUMER GOODS, BRAND ADVANTAGES IN THE JUICE MARKET." INNOVATIONS IN ECONOMY 11, no. 3 (November 30, 2020): 71–79. http://dx.doi.org/10.26739/2181-9491-2020-11-10.
Full textNadlifatin, Reny, Satria Fadil Persada, Josua Hasiholan Munthe, Bobby Ardiansyahmiraja, Anak Agung Ngurah Perwira Redi, Yogi Tri Prasetyo, and Prawira Fajarindra Belgiawan. "UNDERSTANDING FACTORS INFLUENCING TRAVELER’S ADOPTION OF TRAVEL INFLUENCER ADVERTISING: AN INFORMATION ADOPTION MODEL APPROACH." Business: Theory and Practice 23, no. 1 (April 1, 2022): 131–40. http://dx.doi.org/10.3846/btp.2022.13149.
Full textZheludkova, E. G. "The Role of Speech Stereotype in the Formation of Speech Behavior: a Case Study of the French Social Advertising." Bulletin of Kemerovo State University 21, no. 1 (May 29, 2019): 185–90. http://dx.doi.org/10.21603/2078-8975-2019-21-1-185-190.
Full textSekretov, S. S. "A survey on the most in-demand books in Moscow libraries." Voprosy literatury, no. 4 (August 22, 2019): 75–83. http://dx.doi.org/10.31425/0042-8795-2019-4-75-83.
Full textBaziana, Sotiria, Eirini Tzimitra-Kalogianni, Aristotelis Batzios, and Ourania Tremma. "Consumer Behavior Towards Delicatessen Products and Branding Influence." International Journal of Social Ecology and Sustainable Development 12, no. 4 (October 2021): 39–47. http://dx.doi.org/10.4018/ijsesd.2021100104.
Full textZazdravnykh, A. V., and T. V. Gudkova. "Information Differentiation and Barriers to Entry." Zhurnal Economicheskoj Teorii 17, no. 4 (2020): 874–90. http://dx.doi.org/10.31063/2073-6517/2020.17-4.11.
Full textAdhikari, Nisha Sharma. "Effectiveness of Advertising and Sales Promotion on Buying Decision of Smartphones in Kathmandu Valley." Journal of Business and Social Sciences Research 1, no. 2 (August 31, 2018): 169. http://dx.doi.org/10.3126/jbssr.v1i2.20923.
Full textGiebe, Carsten, Lana Löffler, and Sandra Schneider. "“Take a Knee” Protests in Professional Sports: An Empirical Study about the Influence on Customer Loyalty to Nike in Germany." Business Ethics and Leadership 4, no. 1 (2020): 92–105. http://dx.doi.org/10.21272/bel.4(1).92-105.2020.
Full textPodvorica, Ganimete, and Fatos Ukaj. "The Role of Consumers’ Behaviour in Applying Green Marketing: An Economic Analysis of the Non-alcoholic Beverages Industry in Kosova." Wroclaw Review of Law, Administration & Economics 9, no. 1 (June 11, 2020): 1–25. http://dx.doi.org/10.1515/wrlae-2018-0061.
Full textRashi, Prakriti, Ankur Singh Bist, Ari Asmawati, Mukti Budiarto, and Wahyu Yustika Prihastiwi. "Influence of Post Covid Change In Consumer Behaviour of Millennials On Advertising Techniques and Practices." Aptisi Transactions on Technopreneurship (ATT) 3, no. 2 (September 25, 2021): 85–92. http://dx.doi.org/10.34306/att.v3i2.210.
Full textFauzi, Ahmad, and Ahmad Bukhori. "PENGARUH IKLAN RADIO DAN PERILAKU PENDENGAR STUDI PADA IKLAN RADIO DAN PERILAKU PENDENGAR DALAM ACARA DAKWAH ISLAM DI RADIO RASETA FM MALANG." INTAJ : Jurnal Penelitian Ilmiah 2, no. 01 (April 1, 2018): 120–48. http://dx.doi.org/10.35897/intaj.v2i01.116.
Full textMirchova, Sophia, and Kalina Durova. "Risk Management of Tourism Demand in South-Western Bulgaria through Correlation Analysis." SHS Web of Conferences 92 (2021): 03017. http://dx.doi.org/10.1051/shsconf/20219203017.
Full textSamoilyk, I., N. Stebliuk, M. Kucher, and Y. Saihak. "The pandemic influence on the strategy and marketing policy of different types hotel enterprises." Actual Problems of Economics 1, no. 238 (2021): 90–99. http://dx.doi.org/10.32752/1993-6788-2021-1-238-90-99.
Full textYoga Pratama, Agus Darma, and Ni Komang Purwaningsih. "ANALISIS STRUKTUR IKLAN WARUNG BU KRIS." KULTURISTIK: Jurnal Bahasa dan Budaya 5, no. 1 (January 4, 2021): 51–59. http://dx.doi.org/10.22225/kulturistik.5.1.2739.
Full textFumi, Andrea, Arianna Pepe, Laura Scarabotti, and Massimiliano M. Schiraldi. "Fourier Analysis for Demand Forecasting in a Fashion Company." International Journal of Engineering Business Management 5 (January 1, 2013): 30. http://dx.doi.org/10.5772/56839.
Full textAL-Samydai, Mahmood Jasim, and Rudaina Othman Yousif. "The Role of Demarketing in Reducing Electricity Demand." International Journal of Business and Management 13, no. 1 (December 18, 2017): 209. http://dx.doi.org/10.5539/ijbm.v13n1p209.
Full textBagiyan, A. Yu, and A. G. Monogarova. "Productive Manipulation as an Element of University Advertising Discourse: Pragma-Axiological Analysis." Nauchnyi dialog, no. 12 (December 28, 2021): 30–49. http://dx.doi.org/10.24224/2227-1295-2021-12-30-49.
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