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Academic literature on the topic 'The influence of advertising on demand'

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Published: 30 May 2022
Last updated: 31 May 2022

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Journal articles on the topic "The influence of advertising on demand"

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Kim, Tongil “TI”, and Diwas KC. "The Impact of Hospital Advertising on Patient Demand and Health Outcomes." Marketing Science 39, no. 3 (May 2020): 612–35. http://dx.doi.org/10.1287/mksc.2019.1153.

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Does hospital advertising influence patient choice and health outcomes? We examine more than 220,000 individual patient-level visits over 24 months in Massachusetts to answer this question. We find that patients are positively influenced by hospital advertising; seeing a television advertisement for a given hospital makes a patient more likely to select that hospital. We also observe significant heterogeneity in patient response depending on insurance status, medical conditions, and demographic factors, like age, gender, and race. For example, patients with more restrictive forms of insurance are less sensitive to advertisements. Our demand model allows us to study the impact of a ban on hospital advertising, which has been recently considered by policy makers. We find that banning hospital advertising can hurt patient health outcomes through increased hospital readmissions. This is because hospital advertisements drive patients to higher-quality hospitals, which tend to advertise more and have lower readmission rates. However, we do not find a significant change in the overall mortality rate.
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Eagle, Bob, and Tim Ambler. "The influence of advertising on the demand for chocolate confectionery." International Journal of Advertising 21, no. 4 (January 2002): 437–54. http://dx.doi.org/10.1080/02650487.2002.11104945.

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Jena, Sarat Kumar, and Deepti Jog. "Price competition in a tourism supply chain." Tourism Economics 23, no. 6 (November 2, 2016): 1235–54. http://dx.doi.org/10.1177/1354816616674611.

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In recent trend, advertising is seen to significantly impact channel members’ demand, pricing and profit in tourism supply chain (TSC). Most TSC studies, to date, assumed the market demand to be influenced only by tour price under price competitive environment, not considering the effect of advertising investment. In order to address this problem, two models are established considering decentralized channels: tour operator Stackelberg (TS) and local operator Stackelberg (LS). We analytically show TS model to provide better results than LS model and advertising to strongly influence the channel members’ pricing strategies and profit. Then we generalized the solution considering multiple operators under price competition. We studied two coordination mechanisms, cooperative advertising and two-part tariff, and found the two-part tariff provides better mechanism for improving the profit in LS model compared to cooperative advertisement.
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Kim, Y., and А. Yermekbayeva. "Speech influence in advertising texts." Pedagogy and Psychology 45, no. 4 (December 31, 2020): 106–14. http://dx.doi.org/10.51889/2020-4.2077-6861.13.

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This work is devoted to the speech impact of advertising texts, in other words, the language of advertising, the purpose of which is to attract the attention of a potential consumer by making the message as memorable and unusual as possible, lively and catchy, colorful and attractive to a potential listener / buyer. The significance of the work lies in the fact that the author, in the process of analyzing the basic structural elements of the advertising message (slogan and main body), determines the main speech techniques for the influence of advertising texts: expressive means, including metaphors, epithets metonymy, speech turns, paths, various grammatical forms and other forms of influence: nominative, one-part, verb sentences, comparative and superlative adjectives, rhymes, imperative verbs, adverbs, lexical repetition. On specific examples of advertising slogans, evidence is given that the above speech means contribute to increased demand for the advertised product or service. During the study, the author confirms the hypothesis put forward at the beginning of the study: if you skillfully use speech exposure, i.e. to choose words whose harmonious combination lays in the subconscious of a person the information transmitted to him by the manufacturer through high-quality advertising, then such an advertising text can become the key to the success of trade. The work is of great practical importance: the material presented in it can be used by students to improve the culture of speech, improve stylistically differentiated speech, as well as school teachers as methodological material in the Russian language when studying the section «Vocabulary», «Stylistics».
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Kumar, Alok. "Innovation Diffusion-Based Adoption Behavior of New Products and Its Inventory Policies." International Journal of E-Adoption 14, no. 1 (January 2022): 1–28. http://dx.doi.org/10.4018/ijea.297926.

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Adoption of new products among social system is largely dependent upon the promotional effort imparted. The promotional effort in the form of advertising plays a pivotal role in the diffusion of products among the social systems. It has been observed that demand of the products and moreover new products largely depends upon the different kinds of advertising effects. Also, it is experienced that demand of new products is highly dynamic. Therefore, to keep pace with the dynamic behavior of demand of new products it becomes important to make strategy over the level of advertising expenditure. The paper describes an inventory model for new products where demand of the products varies with time under the external influence of dynamic advertising effects. The objective of the paper is to develop an optimal schedule of the inventory model for effective supply chain. To encounter with the uncertain environment a fuzzy technique has also been used wherein few parameters have been taken as fuzzy variables.
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Giakoumaki, Christina, George J. Avlonitis, and George Baltas. "Does ingredient advertising work? Some evidence on its impact." Journal of Business & Industrial Marketing 31, no. 7 (August 1, 2016): 901–13. http://dx.doi.org/10.1108/jbim-02-2015-0027.

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Purpose The purpose of this study is to examine the effectiveness of ingredient advertising. Specifically, the authors consider the question as to whether ingredient advertising can increase derived demand and favorably influence purchase intentions and attitudes toward the host product that incorporates the advertised B2B ingredient. Design/methodology/approach They conduct experiments in two host product categories using a three-group, between-subjects experimental design. Findings The findings of the study are revealing about the impact of ingredient advertising on the demand for host products, in which the advertised ingredients are incorporated. It is demonstrated that consumer advertising positively affects the attitude and purchase intention toward the host brand that incorporates the advertised industrial product. It is also found that the higher the importance of the advertised ingredient as an attribute of the host product, the greater the advertising effects on the consumer brand. Practical implications The findings imply that ingredient advertising can help marketers to stimulate derived demand in the sense that it makes consumer brands incorporating the advertised industrial product more attractive to consumers. The positive influence of ingredient advertisements is greater for industrial products that are perceived by consumers as very important ingredients of the final product as consumers are more prone to search for and process ingredient-related information and are also more likely to respond to it. Originality/value Despite the implementation of ingredient advertising campaigns by many B2B brands and the vast literature on conventional B2C advertising, there has been no previous attempt to investigate this issue in the empirical literature. This empirical study shows how ingredient advertising works and how it can benefit both buyers and suppliers of the advertised B2B products.
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Вартанов, Сергей. "Модели экономического влияния рекламы: три уровня эффектов." ИЗВЕСТИЯ ДАЛЬНЕВОСТОЧНОГО ФЕДЕРАЛЬНОГО УНИВЕРСИТЕТА. ЭКОНОМИКА И УПРАВЛЕНИЕ, no. 3 (2020): 45–66. http://dx.doi.org/10.24866/2311-2271/2020-3/45-66.

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Настоящая работа представляет собой первую, вводную часть цикла статей, посвященных обзору существующих моделей, методов и взглядов на эффекты воздействия экономического института рекламы на рынок на всех возможных уровнях. В первой части цикла приводится общий обзор наиболее значимых подходов к изучению рекламной деятельности фирм, влияния рекламы на потребителей и на характеристики экономического равновесия. Построена классификация экономических эффектов рекламы, учитывающая все существующие аспекты ее воздействия и кратко описаны подходы к анализу ее первичных, вторичных и третичных эффектов. The present work is an introduction to a cycle of review articles dedicated to a comprehensive description and analysis of effects caused by advertising as an economic institution on the whole economy on different levels. A general review of most significant approaches to analyze the firms advertising activities is carried out as well as a diversified overview of methods and mathematical apparatus of modelling advertisement influence on consumers and on the characteristics of economic equilibrium. A classification of such influence effects is constructed, based on different characteristics of advertising, including its content, duration, intensity, as well as types of firms’ ad strategies and the level of economy affected by ad influence. From the latter point of view the economic effects of advertising may be divided into three levels. Primary effects involve only the consumers and describe the shift in their demand inspired by advertisement. The emergence of primary effects gives a new tool to operate the demand for the producing firms. For the latter it means that they may develop an optimal strategy, different from the one that fits the “non-ad” case, and this difference forms the essence of the secondary tier of the economic effects of the advertising (secondary effects). Finally, the tertiary effects of advertising deal with the shift in general market characteristics and structure induced by the existence of advertising as an institution such as social welfare change or emergence of new equilibriums or advertising markets as well as advertising-driven intersectoral linkages between production and media industries.
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Brady, Malcolm. "A Game-Theoretic Model of Strategic Interaction Using Advertising: Simulating the Evolution of the Cournot Nash Equilibrium under Different Competitive Scenarios." Games 12, no. 4 (November 1, 2021): 85. http://dx.doi.org/10.3390/g12040085.

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This paper examines the behaviour of two firms competing in a duopoly, where firms can influence demand through use of advertising. The paper simulates the strategic interaction of the two firms based on a game-theoretic Cournot analytical model. The evolution over time of the Nash equilibrium is graphically displayed for a number of different competitive scenarios. The results show that there exist threshold levels of advertising effectiveness at which duopoly behaviour bifurcates, that perfectly cooperative advertising can lead to competitive disadvantage, and that perfectly predatory advertising can lead to stagnation or losses.
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Hiew, Lee-Chea, Chin-Hong Puah, Mohammand Affendy Arip, and Mei-Teing Chong. "Role of Advertising Expenditure as an Influential Non-traditional Regressor in Russia’s Money Demand Specification." International Journal of Financial Research 10, no. 6 (August 8, 2019): 232. http://dx.doi.org/10.5430/ijfr.v10n6p232.

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The term advertising refers to the strategy that affects consumer behaviour and induces higher household final consumption expenditure (HFCE), which is associated with incredibly demanding for money upon transaction usages and a reduction in search costs. The model of money demand that is stable, reliable and well defined is crucial for central banks in formulating their monetary policy to minimise the gap between the supply and demand of money. Hence, this paper examines the influence of expenditure in advertising (ADEX) towards the level of demand for money among the households in Russia. An approach known as Autoregressive distributed lag (ARDL) is opted to model the money demand function (MDF) of Russia and nine years of quarterly data from 2008 to 2016 have been used in the estimation. Empirical findings reveal that ADEX not only positively influences the Russian’s money demand in long term, its MDF also becomes more superior when the ADEX has been added. As such, this study suggests that ADEX can be taken into account as a non-traditional explanatory variable in the formulation of a stable and well-specified MDF for the case in Russia.
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Livitska, Oksana. "Advertisement as a mean of manipulative influence on the consumer: language and style." Obraz 3, no. 32 (2019): 64–69. http://dx.doi.org/10.21272/obraz.2019.3(32)-64-69.

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Introduction. The study describes different expressive means and devices which are used in TV advertising texts. Advertising has taken a dominant place on television and radio, in newspapers and magazines, and on the Internet. Advertising has become a conglomerate that has covered almost every area of our lives. The relevance of the study. The increasing role of advertising in the modern world has led to an increased interest in the study of this social phenomenon among scholars in various fields. A text is one of the most important components of advertising and a means of manipulation. Creating an effective, influential advertising text, which excites the consumer desire to buy an advertised item, requires the precise selection and a successful combination of words. So we can speak about the relevance of language study of advertising texts, which has a significant impact on the effectiveness, comprehensibility of TV advertisement, and its perception. The methodology. The following methods were used in the study: typological (identification and ordering of expressive means in TV advertising texts); functional (clarifying the role of the above-mentioned means); structural (identification of relationships between components of the common system); hermeneutic (in-depth interpretation of the semantic load of expressive means). Results: different expressive means and devices are used in TV advertising texts in order to provide the success of the advertised product, to create an attractive image of goods, services for potential customers, and to ensure a certain level of demand for goods. In order to attract more attention to their products manufacturers and advertisers take into account the power of words, so they use a large number of tropes: epithet structures, metaphors, hyperbole, comparisons. Such lexical expressive means significantly enrich advertising texts, contribute to their easy memorization, maximize the advertising effectiveness. Conclusions: So epithet structures, metaphors, hyperboles, comparisons are important elements of advertising texts that provide the impact of high-intensity on consumers, creating a certain emotional effect, reduce the distance between the object of advertising and its consumer, show the advantages of the advertised product over others, provide the opportunity to influence on the minds of the audience. Thus, the above means have a high manipulation potential, become the basis for the transfer of the basic idea of the advertisement itself, push the consumer to the right opinion, and therefore motivate to purchase the advertised product or service. Keywords: expressive means, manipulative influence, advertising text, TV advertisement.
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Dissertations / Theses on the topic "The influence of advertising on demand"

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Sherrer, Mary T. "Determining Demand for Help-Wanted Advertising." Thesis, Virginia Tech, 2002. http://hdl.handle.net/10919/9703.

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The purpose of this thesis is to investigate how the price of advertising space affects the demand for help-wanted advertising. To do so, this thesis develops and estimates an econometric model to explain and predict the demand for help-wanted advertising placed in a newspaper. For the most part, economic theory and the literature suggest that basic economic and demographic factors explain the demand for help-wanted advertising. The literature and empirical studies confirm an inverse relationship exists between unemployment rates and help-wanted advertising. This thesis confirms these findings using firm specific data for a major metropolitan newspaper. Surprisingly few other studies explore whether the price for advertising is also an important determinant of demand. My model includes both unemployment data and average price of help-wanted ads and finds that price is an important determinant for the demand for help-wanted advertising. Closer scrutiny of these relationships should remove some of the uncertainty associated with what now appears to be a volatile demand.
Master of Arts
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Фалілеєва, Дар'я Миколаївна. "Методи оцінки впливу рекламних кампаній на попит." Bachelor's thesis, КПІ ім. Ігоря Сікорського, 2021. https://ela.kpi.ua/handle/123456789/45243.

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Дипломна робота містить: 111 с., 9 табл., 32 рис., 2 дод. та 28 джерел. Об’єктом дослідження є дані про частку продажів бренду на ринку, рекламні рейтинги бренду та його конкурентів за 2016-2021 роки. Предметом дослідження є методи побудови моделі для прогнозу з використанням нейронних мереж. Програмною мовою була обрана Python. В даній роботі проведено дослідження впливу рекламних кампаній на попит. Для побудови моделей були використані такі алгоритми: випадкові дерева, дерева рішень, метод градієнтного бустингу. Було обрано кращу модель для реалізації прогнозу часового ряду. Для прогнозу була використана нейронна модель LSTM. Також було проведене аналітичне дослідження впливу рекламних кампаній на продажі, сезонність і популярність в інтернеті. Напрямок розвитку роботи є в розширенні можливого датасету з кращим рівнем кореляції, а також можливість доповнення атрибутів моделі.
Diploma work: 111 pages, 32 figures, 9 tables, 2 appendixes, 28 sources. The object of the study is data on the sales brand's market share and advertising ratings of the brand and competitors for 2016-2021. The subject of research is the methods of building a model for forecasting using neural networks. Python was chosen as the programming language. In this paper, a study of the impact of advertising campaigns on demand. The following algorithms were used to build models: random trees, decision trees, gradient boosting method. The best model was chosen to implement the time series forecast. The LSTM neural model was used for prediction. An analytical study of the impact of advertising campaigns on sales, seasonality and popularity on the Internet was also conducted. The direction of development of work is in expansion of a possible dataset with the best level of correlation, and also a possibility of addition of attributes of model.
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Modig, Erik. "Understanding advertising creativity : how perceptions of creativity influence advertising effectiveness." Doctoral thesis, Handelshögskolan i Stockholm, Institutionen för Marknadsföring och strategi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hhs:diva-1951.

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Today advertisers face the challenge of securing advertising effectiveness by producing advertisement that gets the consumers’ attention and shape their attitudes and behavior. One suggested way to reach these objectives is creativity. Both advertising industry professionals, awards, effectiveness reports and research support this notion that what makes advertising effective is creative excellence. However, research has shown that advertising professionals seems to have little formalized understanding about how advertising creativity work and how it is defined and measured. Current research need to better understand the response to creative advertisements by documenting how advertising professionals and consumer assess and value creativity. By applying new perspectives and new theories this thesis investigate the effects advertising creativity has on consumers. The thesis reviews the academic research on advertising creativity and contributes with five articles to increase the understanding of advertising creativity and how perceptions of creativity influence advertising effectiveness. In so doing, it plays a part in advertisers understanding and use of advertising creativity.

Diss. Stockholm : Handelshögskolan i Stockholm, 2012. Sammanfattning jämte 5 uppsatser.

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Vashi, Vidyut H. "The effect of price, advertising, and income on consumer demand : an almost ideal demand system investigation /." Diss., This resource online, 1994. http://scholar.lib.vt.edu/theses/available/etd-06062008-165751/.

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Hots, Khrystyna. "The influence of color in advertising." Thesis, Київський національний університет технологій та дизайну, 2019. https://er.knutd.edu.ua/handle/123456789/13054.

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Kronenberg, Kai. "ADVERTISING EFFECTIVENESS ON INTERNATIONAL TOURISM DEMAND IN ÅRE – AN ECONOMETRIC ANALYSIS." Thesis, Mittuniversitetet, Avdelningen för turismvetenskap och geografi, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-19249.

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The objective of this study is to estimate advertising effects on international tourismdemand for the leading Swedish winter destination, Åre. The increasing share of foreigninbound tourists in this destination region creates a strong interest by shareholders toidentify the factors responsible for this trend. According to traditional micro-economictheory, economic factors, such as income and price, are considered as main determinantsfor tourism demand (Song and Witt 2000). However, according to advertising theories(Comanor and Wilson, 1974) and previous tourism research (Bhagwat and Debruine, 2008;Divisekera and Kulendran, 2006), this study additionally focuses on the brand awarenessof Åre as perceived by international tourists. More concretely, advertising theoriesdistinguish between the brand and the information function of advertising (Nelson, 1974).The former function follows the idea that advertising increases the level of productdifferentiation to build up a base of loyal customers. By contrast, the information functionimplies that advertising primarily provides information about products in order to increasethe market transparency. Accordingly, in order to estimate the impact of advertisingexpenditures for off- and online channels as well as promotional activities, furtherexplanatory variables, e.g. mega events, are considered in this study (Salman, 2003; Songet al., 2010). By applying ordinary least square (OLS) methods, demand elasticitycoefficients are estimated for each of the sending countries Norway, Finland, Russia,Denmark and the UK. Results show that advertising is the main significant driver oftourism demand from the UK, Russia and Finland, while a comparably weak advertisingleverage can be shown for Denmark and Norway. Interestingly, in contrast to microeconomictheories tested in previous research, income and tourism price levels reveal asbeing less significant drivers for demand in all analysed tourism markets. In turn, theresults provide evidence that the increased usage of online channels most significantlyaffects consumers’ buying behaviour. Finally, with respect to brand image perception,results reveal that the destination of Åre is perceived as a brand by tourists from Denmark.Moreover, for customers from the countries Norway and Finland, Åre indicates a weakbrand perception, while tourists from Russia and the UK don’t perceive Åre as a brand atall. The results gained by this research conducted at the level of the tourism destinationprovide useful hints about the factors influencing travel behaviour of tourists from maininternational markets. The study supports destination managers to appropriately adjustmarketing campaigns according to the predominant level of brand perception in respectivesending countries.
KK-Foundation project ‘Engineering the Knowledge Destination’ (no. 20100260; Stockholm, Sweden).
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Ling, Marcus Chi-Hung. "An economic analysis of demand, advertising & competition in UK brewing." Thesis, University of Sunderland, 1996. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.306944.

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Liu, Handan, and Jin Ma. "Advertising management influence effctiveness of online advertising : A study of white-collar workers in online advertising context." Thesis, Halmstad University, School of Business and Engineering (SET), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-4868.

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Online advertising which is a new form of communication provides interactivity between advertisers and consumers.

This dissertation is focusing on how advertising management influence the effectiveness of online advertising.The theoretical framework of this study mainly contains the advertising management and effectiveness of effects model.These two models are combined together in an analytical model where a connection between the two theories is explained that will be used as a foundation in gathering and analyzing the empirical findings. The quatitative research strategy is appliedd in this dissertation. Based on the questionnaies of white-collar workers, the empirical data was collected.

The conclusion which can be drawn from this study is that there is clear evidence that good management will improve cognitive,affective and conative degree of consumer behavior.

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Morton, Trent Alan. "A duplication and replication of two econometric demand models explaining the effects of promotion on mill-level demand of U.S. upland cotton." Auburn, Ala., 2005. http://repo.lib.auburn.edu/2005%20Summer/master's/MORTON_TRENT_8.pdf.

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Meilūnaitė, Vaišvilienė Alina. "Influence of advertising on customer in book market." Doctoral thesis, Lithuanian Academic Libraries Network (LABT), 2010. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2010~D_20100527_135200-04112.

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Paper represents the research of influence of advertising and its results. The research was conducted in two stages: an experiment to evaluate influence of advertising, trademark, and other factors on the choice of books, and a research to interpret the obtained data – influence of advertising was interpreted in the context of respondents’ experience, system of influence of advertising in book market was established, factors differentiating influence of advertising were singled out. The research also analyses theories of advertising influence and estimates the relation between advertising and book business. Theories of the influence of advertising fall into four groups. From theories of market response that bring no transitional effects it is proceeded to theories of persuasion. The relation of advertising and individual experience, and advertising and information was looked into in the framework of publicity and experience. In the second part, book advertising theory was analysed, preceding scientific research and approach to advertising in scientific research of publishing sector were studied, and market research conducted in various countries were analysed to estimate the relation between advertising and book business. Theoretical part of the investigation addresses traits of book market that shape communication of advertising, and subjects of book advertising are estimated from the point of view of influence.
Disertacijoje nagrinėjama reklamos ir knygų verslo sąveika, nustatomi knygų reklamos poveikio vartotojui būdai, išskiriami poveikį diferencijuojantys faktoriai. Išnagrinėjus reklamos poveikio teorijas, nustatomi bendrieji reklamos poveikio principai. Reklamos poveikio teorijos suskirstytos į keturias teorijų grupes, – nuo rinkos atsako teorijų, kurios neturi pereinamųjų efektų, pereinama prie įtikinimo teorijų, kurių ribose ilgą laiką plėtotos racionalaus poveikio teorijos buvo peržiūrėtos emocinio poveikio aspektu. Populiarinimo ir patirties teorijų ribose apsvarstytas reklamos ir informacijos, reklamos ir individo patirties santykis. Siekiant įvertinti reklamos ir knygų verslo sąveiką, analizuota knygų reklamos teorija, nagrinėti mokslo darbai, tyrę knygų reklamos ir rinkodaros klausimus, rinkos tyrimai. Teoriniame tyrime svarstomi knygų rinkos bruožai, formuojantys reklamos komunikaciją, poveikio aspektu nagrinėjami knygų reklamos objektai. Reklamos poveikio tyrimas buvo vykdomas dviem etapais, – pirmajame etape atliktas eksperimentas, kurio metu buvo vertinama reklamos, prekės ženklo ir kitų faktorių įtaka knygų pasirinkimui; antrajame etape atliktas tyrimas gautiems duomenims paaiškinti – reklamos poveikis išnagrinėtas individo patirties kontekste, nustatyta reklamos poveikio sistema knygų rinkoje, išskirti reklamos poveikį diferencijuojantys veiksniai.
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Books on the topic "The influence of advertising on demand"

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Ira, Matathia, and O'Reilly Ann, eds. Buzz: Harness the power of influence and create demand. Hoboken, N.J: J. Wiley, 2003.

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Silk, Alvin J. Intermedia substitutability and market demand by national advertisers. Cambridge, MA: National Bureau of Economic Research, 2001.

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Blaylock, James. Effects of advertising on the demand for cheese. Washington, D.C: U.S. Dept. of Agriculture, Economic Research Service, 1988.

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Blaylock, James. Effects of advertising on the demand for cheese. Washington, D.C: U.S. Dept. of Agriculture, Economic Research Service, 1988.

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Duffy, M. Advertising and cigarette demand in the United Kingdom. Manchester: Manchester School of Management, University ofManchester Institute of Science and Technology, 1994.

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Marconi, Joe. Shock marketing: Advertising, influence and family values. Chicago: Bonus Books, 1997.

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Xiao, Hui. Advertising, structural change, and U.S. non-alcoholic drink demand. Ithaca, N.Y: Dept. of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University, 1998.

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Johnson, Lester W. Advertising expenditure and aggregate demand for cigarettes in Australia. [North Ryde, N.S.W.]: Macquarie University, School of Economic and Financial Studies, 1985.

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Duffy, M. Advertising in demand systems for alcoholic drinks and tobacco: Acomparative study. Manchester: Manchester School of Management, University of Manchester Institute of Science and Technology, 1993.

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Duffy, Martyn. Estimation of advertising-augmented cointegrating demand systems: A case study. Manchester: Manchester School of Management, 2000.

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Book chapters on the topic "The influence of advertising on demand"

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Gunter, Barrie. "Does Food Advertising Influence People’s Food Preferences?" In Food Advertising, 147–87. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-40706-7_5.

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Selvanathan, E. A. "Advertising and Consumption: A Theoretical Analysis." In Recent Developments in Applied Demand Analysis, 259–95. Berlin, Heidelberg: Springer Berlin Heidelberg, 1995. http://dx.doi.org/10.1007/978-3-642-85205-3_7.

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Staiano, Amanda E., and Sandra L. Calvert. "The Influence of Advergames on Children’s Consumer Choices and Behavior." In Advertising to Children, 218–38. London: Palgrave Macmillan UK, 2014. http://dx.doi.org/10.1057/9781137313256_12.

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Bahn, Kenneth D. "Popular Musicin Advertising: Does Popular Music In Advertising Influence Consumption Choices?" In Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference, 255–60. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-13162-7_68.

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McClelland, D. B. L. "Factors That Influence Demand for Transfusion." In Trigger Factors in Transfusion Medicine, 25–33. Boston, MA: Springer US, 1996. http://dx.doi.org/10.1007/978-1-4613-1287-1_4.

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Selvanathan, E. A. "The Effects of Advertising on Alcohol Consumption: An Empirical Analysis." In Recent Developments in Applied Demand Analysis, 297–340. Berlin, Heidelberg: Springer Berlin Heidelberg, 1995. http://dx.doi.org/10.1007/978-3-642-85205-3_8.

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Gierl, Heribert, and Franziska Oefele. "The Influence of Majority Agreements on Attitudes." In Advances in Advertising Research (Vol. VII), 199–214. Wiesbaden: Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-15220-8_15.

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Owen, Laura, Charlie Lewis, and Susan Auty. "Under the Radar: How Embedded Commercial Messages in TV and the New Media Influence Children Without their Conscious Awareness." In Advertising to Children, 178–98. London: Palgrave Macmillan UK, 2014. http://dx.doi.org/10.1057/9781137313256_10.

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Castillo, Enrique, Jose Maria Sarabia, and Ana Mercedes Gonzalez. "Some Demand Functions in a Duopoly Market with Advertising." In Functional Equations and Inequalities, 31–54. Dordrecht: Springer Netherlands, 2000. http://dx.doi.org/10.1007/978-94-011-4341-7_3.

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López, Manuela, and María Sicilia. "The Impact of e-WOM: Determinants of Influence." In Advances in Advertising Research (Vol. 2), 215–30. Wiesbaden: Gabler, 2011. http://dx.doi.org/10.1007/978-3-8349-6854-8_14.

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Conference papers on the topic "The influence of advertising on demand"

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Yang, Lijun, and Huimin Li. "Research on Retailerrs Advance Selling Strategy Considering the Influence of Advertising on Demand." In 2018 3rd International Conference on Humanities Science, Management and Education Technology (HSMET 2018). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/hsmet-18.2018.10.

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Bakshy, Eytan, Dean Eckles, Rong Yan, and Itamar Rosenn. "Social influence in social advertising." In the 13th ACM Conference. New York, New York, USA: ACM Press, 2012. http://dx.doi.org/10.1145/2229012.2229027.

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Petenji Arbutina, Sibila, and Jelena Kovacevic Vorgucin. "Demand for/ Consumption of Culture Advertising Photography." In InSITE 2010: Informing Science + IT Education Conference. Informing Science Institute, 2010. http://dx.doi.org/10.28945/1272.

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Gajewar, Amita, Lizhong Wu, Jignesh Parmar, and Ramana Yerneni. "Forecasting squatting of demand in display advertising." In 2016 IEEE International Conference on Big Data (Big Data). IEEE, 2016. http://dx.doi.org/10.1109/bigdata.2016.7840768.

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Michele, Roberta De, and Marco Furini. "Viewer-Tailored Advertising for Video on Demand Platforms." In 2019 16th IEEE Annual Consumer Communications & Networking Conference (CCNC). IEEE, 2019. http://dx.doi.org/10.1109/ccnc.2019.8651844.

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Grigas, Paul, Alfonso Lobos, Zheng Wen, and Kuang-chih Lee. "Profit Maximization for Online Advertising Demand-Side Platforms." In KDD '17: The 23rd ACM SIGKDD International Conference on Knowledge Discovery and Data Mining. New York, NY, USA: ACM, 2017. http://dx.doi.org/10.1145/3124749.3124761.

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Lee, Seung yeon, and Seunghee Lee. "THE INFLUENCE OF SEX APPEAL ADVERTISING." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.08.09.03.

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Lei, Tao, Junpeng Gong, and Yujun Wen. "Online advertising demand-side platform business system design exploration." In 2015 IEEE/ACIS 14th International Conference on Computer and Information Science (ICIS). IEEE, 2015. http://dx.doi.org/10.1109/icis.2015.7166650.

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Larhsoukanh, Saisomphorn, and Chengzhang Wang. "Annual Traveller Demand from Advertising and Word of Mouth." In International Conference on Business and Management Research (ICBMR-17). Paris, France: Atlantis Press, 2017. http://dx.doi.org/10.2991/icbmr-17.2017.56.

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Disastra, Ganjar Mohamad, Fanni Husnul Hanifa, Astri Wulandari, and Widya Sastika. "The Influence of Advertising Value on Advertising Attitude and its Impact on Purchase Intention." In Proceedings of the Social and Humaniora Research Symposium (SoRes 2018). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/sores-18.2019.98.

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Reports on the topic "The influence of advertising on demand"

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Kenkel, Donald, Alan Mathios, and Hua Wang. Menthol Cigarette Advertising and Cigarette Demand. Cambridge, MA: National Bureau of Economic Research, December 2015. http://dx.doi.org/10.3386/w21790.

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Dave, Dhaval, and Henry Saffer. Demand for Smokeless Tobacco: Role of Magazine Advertising. Cambridge, MA: National Bureau of Economic Research, April 2012. http://dx.doi.org/10.3386/w18003.

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Garthwaite, Craig. You Get a Book! Demand Spillovers, Combative Advertising, and Celebrity Endorsements. Cambridge, MA: National Bureau of Economic Research, March 2012. http://dx.doi.org/10.3386/w17915.

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Dave, Dhaval, and Henry Saffer. The Impact of Direct-to-Consumer Advertising on Pharmaceutical Prices and Demand. Cambridge, MA: National Bureau of Economic Research, May 2010. http://dx.doi.org/10.3386/w15969.

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Jiménez-Marín, G., I. García Medina, and E. Bellido-Pérez. Advertising at the point of sale: influence on children´s body image. Revista Latina de Comunicación Social, September 2017. http://dx.doi.org/10.4185/rlcs-2017-1202en.

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Chou, Shin-Yi, Inas Rashad, and Michael Grossman. Fast-Food Restaurant Advertising on Television and Its Influence on Childhood Obesity. Cambridge, MA: National Bureau of Economic Research, December 2005. http://dx.doi.org/10.3386/w11879.

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Grossman, Michael, Erdal Tekin, and Roy Wada. Fast-Food Restaurant Advertising on Television and Its Influence on Youth Body Composition. Cambridge, MA: National Bureau of Economic Research, December 2012. http://dx.doi.org/10.3386/w18640.

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Day, Christopher M., Hiromal Premachandra, and Darcy M. Bullock. Characterizing the Impacts of Phasing, Environment, and Temporal Factors on Pedestrian Demand at Traffic Signals. Purdue University, 2011. http://dx.doi.org/10.5703/1288284317352.

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There is a need for more and higher quality data on pedestrian demand patterns for a number of applications in planning, transportation engineering, public health, and other areas. It is particularly desirable to better characterize the influence of daily, weekly, and annual variations; the impact of weather and special events; and the effects of changes in pedestrian phasing. This paper proposes and demonstrates a methodology for quantifying the relative demand for pedestrian service at a signalized intersection by using the percent of signal cycles per hour in which the pedestrian phase was actuated. Although this performance measure does not by itself provide a pedestrian count, it can be used as a surrogate to characterize how pedestrian volumes vary due to operating conditions. More importantly, since this technique does not require new sensors, the data can be collected at thousands of intersections across the nation where pedestrian push buttons are in use. This paper documents findings from over a year of data collection at a signalized intersection on a college campus. The effects of daily/weekly/annual variations, special events, weather (temperature and precipitation), seasonal changes in activity patterns, and changes in pedestrian signal phasing are documented. A Tobit model is used to account for the influences of these variables and understand how they co-influence pedestrian activity. The implementation of an exclusive pedestrian phase is associated with a 9% increase in pedestrian phase utilization at the intersection. This change is associated with a decrease in user cost relative to performing midblock crossings. The modeled impact of snowfall events adds further insight by showing that as the user cost of making midblock crossings increases, pedestrian activity at the intersection increases.
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Burroughs, Jedadiah, Jason Weiss, and John Haddock. Influence of high volumes of silica fume on the rheological behavior of oil well cement pastes. Engineer Research and Development Center (U.S.), July 2021. http://dx.doi.org/10.21079/11681/41288.

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Specialized classes of concrete, such as ultra-high-performance concrete, use volumes of silica fume in concrete that are higher than those in conventional concrete, resulting in increased water demand and mixing difficulty. This study considered the effects of eight different silica fumes in three dosages (10%, 20%, 30%) with three w/b (0.20, 0.30, 0.45) on rheological behavior as characterized by the Herschel-Bulkley model. Results indicated that the specific source of silica fume used, in addition to dosage and w/b, had a significant effect on the rheological behavior. As such, all silica fumes cannot be treated as equivalent or be directly substituted one for another without modification of the mixture proportion. The rheology of cement pastes is significantly affected by the physical properties of silica fume more so than any chemical effects.
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Toloo, Sam, Ruvini Hettiarachchi, David Lim, and Katie Wilson. Reducing Emergency Department demand through expanded primary healthcare practice: Full report of the research and findings. Queensland University of Technology, January 2022. http://dx.doi.org/10.5204/rep.eprints.227473.

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Demand for public hospital emergency departments’ services and care is increasing, placing considerable restraint on their performance and threatens patient safety. Many factors influence such demand including individual characteristics (e.g. perceptions, knowledge, values and norms), healthcare availability, affordability and accessibility, population aging, and internal health system factors (e.g patient flow, discharge process). To alleviate demand, many initiatives have been trialled or suggested, including early identification of at-risk patients, better management of chronic disease to reduce avoidable ED presentation, expanded capacity of front-line clinician to manage sub-acute and non-urgent care, improved hospital flow to reduce access block, and diversion to alternate site for care. However, none have had any major or sustained impact on the growth in ED demand. A major focus of the public discourse on ED demand has been the use and integration of primary healthcare and ED, based on the assumption that between 10%–25% of ED presentations are potentially avoidable if patients’ access to appropriate primary healthcare (PHC) services were enhanced. However, this requires not only improved access but also appropriateness in terms of the patients’ preference and PHC providers’ capacity to address the needs. What is not known at the moment is the extent of the potential for diversion of non-urgent ED patients to PHC and the cost-benefits of such policy and funding changes required, particularly in the Australian context. There is a need to better understand ED patients’ needs and capacity constraint so as to effect delivery of accessible, affordable, efficient and responsive services. Jennie Money Doug Morel
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