Dissertations / Theses on the topic 'The Golden Horse case'
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Sibona, Bruno. "Mazeppa's horse : a case study of Anglo-French intertextuality." Thesis, University College London (University of London), 1998. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.286185.
Full textTvrdá, Pavla. "Podnikatelský plán - Jízdárna Happy Horse s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-264358.
Full textBezmez, Dikmen. "The politics of urban regeneration the case of the Golden Horn, Istanbul /." Diss., Online access via UMI:, 2008.
Find full textHolmes, Michael. "Social mix in metropolitan Adelaide : a case study of the Golden Grove area /." Title page, contents and abstract only, 1995. http://web4.library.adelaide.edu.au/theses/09AR/09arh752.pdf.
Full textSwindall, Reuben Jay. "Fierce Flames and the Golden Lotus: Case Studies on the Madness and Creativity Connection." The University of Montana, 2010. http://etd.lib.umt.edu/theses/available/etd-08202010-081429/.
Full textAlamuddin, Hana S. (Hana Slieman). "Waterfront developments in the Middle East case study : the Golden Horn Project, Istanbul, Turkey." Thesis, Massachusetts Institute of Technology, 1987. http://hdl.handle.net/1721.1/71062.
Full textMICROFICHE COPY AVAILABLE IN ARCHIVES AND ROTCH.
Includes bibliographical references (pages 113-115).
This thesis examines waterfront developments in the Middle East . It concentrates on the Golden Horn project in Istanbul as it raises a number of issues that are central to any such development in that region. In order for us to appreciate the problem, the thesis starts with an examination of the history of the city of Istanbul. This is followed by an investigation of the role of the Golden Hom in its life throughout history. The main issue raised in waterfront developments in a Middle Eastern context is discontinuity between the city and the new development through the introduction of new users, functions, scale and sensibilities alien to what exists now. Istanbul, being part of an international heritage, its preservation and continuity to the water's edge becomes a moral obligation as well as a practical need to protect rest of its fabric from the repercussions of overloading. A performance specification is put forward to integrate the development back into the life of the city. Formally, urban waterfronts in the context of the Middle East are problematic as no precedent exists for dealing with the water's edge. Hence an investigation of the cultural attitude to nature and the form of the city is put forward, from which principles and orders are extrapolated to aid the designers in their approach to the problem.
by Hana S. Alamuddin.
M.S.
Moazedian, Amitis. "Energy Extraction from Horse Manure Biogas plant vs. Heating Plant : A Case Study in Wången." Thesis, Mittuniversitetet, Institutionen för teknik och hållbar utveckling, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-19192.
Full textInvestigation for Wången trotting school
Bendrey, Robin. "The development of new methodologies for studying the horse : case studies from prehistoric southern England." Thesis, University of Winchester, 2007. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.441570.
Full textCrossman, Georgina Katrina. "The organisational landscape of the English horse industry : a contrast with Sweden and the Netherlands." Thesis, University of Exeter, 2010. http://hdl.handle.net/10036/111475.
Full textCurtis, Laila. "Developing evidence on the primary case presentation and assessment of acute abdominal pain (colic) in the horse." Thesis, University of Nottingham, 2016. http://eprints.nottingham.ac.uk/33454/.
Full textKonrad, Christoph. "Development, testing and application of random walk models : case studies in red deer (Cervus elaphus) and golden eagle (Aquila chrysaetos)." Thesis, University of Aberdeen, 2012. http://digitool.abdn.ac.uk:80/webclient/DeliveryManager?pid=196265.
Full textChan, Penny Yan Yan. "The economic role of Szechwan in Sung times (A.D. 960-1279): The case of the tea and horse exchange." Diss., The University of Arizona, 1990. http://hdl.handle.net/10150/185331.
Full textSassenberg, Ulrike. "The role of key stakeholders in sustainable tourism development: the case study of Nelson/Marlborough/Golden Bay in New Zealand." AUT University, 2009. http://hdl.handle.net/10292/983.
Full textHartman, Midori E. "Transformation as disease, reincorporation as cure : a comparative case-study of Apuleius’ Metamorphoses & C.S. Lewis’ The Horse and His Boy." Thesis, University of British Columbia, 2010. http://hdl.handle.net/2429/27434.
Full textJohnson, Haley M. "A Case Study Comparing the Life Skills Development and Knowledge in Youth Participants of Horseless and Traditional Horse Programs in Utah." DigitalCommons@USU, 2020. https://digitalcommons.usu.edu/etd/7710.
Full textKarlsson, Fredrik. "Painting stripes on a horse does not make it a zebra : The present and potential future of the International Court of Justice." Thesis, Jönköping University, JIBS, Political Science, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-9372.
Full text
Upon a closer examination of the role and performance of the International Court of Justice, we find that it does primarily fulfil its role and obligation as far as the UN charter and the Courts stature are concerned. It is upon the application of Kjell Goldmann’s Internationalists Programme that we find ourselves wanting more from the Court.
If we assume the development of international institutions, exchange, communication and the like to be desirable and necessary for the continued development of international peace and security, the ICJ can be shown to have had historical opportunities to affect the development to such an effect, but lacks the formal means to do so.
With the subscription to the internationalists programme, we find that there are plenty of potential improvements that could reasonably be made. These are primarily about the official influence of the Court, with regards to cases relevant to it and its jurisdiction, which is severely crippled by current regulatory framework. This is a condition shared with plenty of other international courts in their various forms.
Essentially, the current state of the ICJ lacks the desirable attributes and possibilities to influence the development of international law to any meaningful extent. If we indeed were to look for an international court with the means to build international legal institutions and seek to further enforce international peace and security, the ICJ is not what we are looking for.
Pereira, Ester Liberato. "Configurações sociohistóricas da equitação no Rio Grande do Sul : uma investigação das redes de interdependência nas práticas esportivas equestres." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2016. http://hdl.handle.net/10183/148775.
Full textThis thesis is to investigate the configurations of equestrian practices in the state of Rio Grande do Sul, in the twentieth century. The proposition of the research builds on the notion that the practices had a significant role in the history of Rio Grande do Sul, in particular in the fields of sociability, leisure and preservation of cultures. In the scenario of Rio Grande do Sul, the research devoted attention to the development of straight line horse races, horse racing, equestrianism, shot of lasso with horse and equine-assisted therapy. Such equestrian practices were conjectured by a sociohistorical perspective, whose analysis was guided by the category "configuration". This was operationalized from Norbert Elias work, leading the study in order to understand the process of emergence, distinction and interdependence of relations between the equestrian sports practices in the state. The research was based on the analysis of written and printed documents, which are designed as historical materials and texts, carrying messages, meanings and intentions reserved to their conjuncture. The sources revealed that a configuration development process in Rio Grande do Sul‘s equestrian scene emphasized a reconstruction of the varied and heterogeneous network of independencies between socializing areas represented by the horse racing, equestrian sports, equine-assisted therapy and shot of lasso with horse. Similarly, the changes occurred in the context of these socializing areas, over time, derived from the interrelationship between them, in the spheres of work, culture, leisure, sport and rehabilitation. Therefore, the notion of a configuration between equestrian practices can help understanding a new broader field of interactions and exchanges between the sports in general as socializing areas.
Duran, James Manuel. ""Are We Supposed to be the Guy on the Horse?" A Case Study on the Use of Political Cartoons in the American History Classroom." Scholar Commons, 2012. http://scholarcommons.usf.edu/etd/4474.
Full textBotha, Marnus. "The role of biodiversity in national parks on visitor experiences : a case study of Oulanka National Park in Finland and Golden Gate Highlands National Park in South Africa." Diss., University of Pretoria, 2012. http://hdl.handle.net/2263/24651.
Full textDissertation (MCom)--University of Pretoria, 2012.
Tourism Management
unrestricted
Rogers, Rebecca Maria [Verfasser], Wolfgang W. [Akademischer Betreuer] [Gutachter] Weisser, and Hans-Bernd [Gutachter] Brosius. "The effect of media coverage and perceived local risk on behavioral intentions of humans faced with an invasive species: a case study of the horse chestnut leafminer (Cameraria ohridella) / Rebecca Maria Rogers ; Gutachter: Wolfgang W. Weisser, Hans-Bernd Brosius ; Betreuer: Wolfgang W. Weisser." München : Universitätsbibliothek der TU München, 2017. http://d-nb.info/1135385580/34.
Full textLaFleur, Leslie. "Therapeutic Horseback Riding With Military Veterans: Perspectives of Riders, Instructors, and Volunteers." Antioch University / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=antioch1430906632.
Full textParker, George. "Actor Alone: Solo Performance in New Zealand." Thesis, University of Canterbury. Theatre and Film Studies, 2008. http://hdl.handle.net/10092/1035.
Full textChen, Wei-Chen, and 陳惟真. "Exploring Audience Loyalty with the Theory of Planned Behavior and Involvement- A Case Study of Taipei Golden Horse Film Festival." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/nyqh4w.
Full text國立臺北藝術大學
藝術行政與管理研究所
103
Various types of film festivals flourishing in Taiwan, and the competition in film festivals have become increasingly fierce. Past studies have shown that customer loyalty will have high and positive purchasing behavior, hence, the purposes of this study were to explore the Audience Loyalty of Taipei Golden Horse Film Festival (TGHFF), based on the Theory of Planned Behavior and Involvement. This study was focused on Taipei Golden Horse Film Festival (TGHFF), which is the largest film festival in Taiwan. Theory of Planned Behavior (Ajzen, 1991) theorizes that individuals’ behavioral intention affected by their attitude, subject norm, and perceived behavioral control. And for Involvement, this study focused on the application of leisure involvement. Measuring the degree of leisure involvement by psychology and behavioral dimensions, to examine consumer attitudes loyalty and behavioral loyalty (Traylor, 1981; Zaichkowsky, 1985). This study adopted a quantitative research method using questionnaires to collect data from the audiences of TGHFF. The survey was implemented to 389 participants, and total of 379 valid questionnaires were collected with validation rate of 97.43%. The data were analyzed by methods including descriptive statistics, reliability analysis and regression analysis. The regression analysis results indicated that except subjective norms involvement-importance and screening attendance, all the independent variables had a significant and positive effect on loyalty. As for the theory of planned behavior, the audiences’ loyalty positively affected by their attitude and perceived behavioral control. As for the audiences’ involvement, the loyalty was positively affected by the their pleasure, self-expression, lifestyle centrality, the amount of film festivals they attend, years of seniority and experience in film festivals, if they are getting the membership of TGHFF, and if they are fans or followers of TGHFF’s social media. The result showed that attitude and involvement-pleasure should be the primarily focuses in improving audiences’ loyalty. Based on these significant findings, researcher provides some suggestions for management and marketing.
Okawara, Mami Hiraike. "A Linguistic Analysis of Some Japanese Trademark Cases." 2006. http://hdl.handle.net/2123/1434.
Full textThere has been dissatisfaction over some court rulings among lay people in Japan. In this thesis I propose a model to explain the discrepancies between legal experts and lay people. Chapter 1 presents the purpose of this thesis, and an overview of the model called the Linguistic Legal Model. Chapter 2 shows the Japanese legal system including a new lay-participation system, the mixed court system. Chapter 3 provides background information on Japanese trademark issues. In Chapter 4 and 5, the Linguistic Legal Model is explored with Layer Analysis and Register Analysis. For Layer Analysis in Chapter 4, the notion of layering is presented from a linguistic perspective whereas legal reasoning is discussed from the notion of different modes of thought. Register Analysis in Chapter 5 is discussed in terms of genre and register. Japanese legal language is examined together with English legal language. In Chapter 6 and 7 I examine trademark cases. The Golden Horse case in Chapter 6 presents court’s judgment of the likelihood of confusion which is in common with that of lay people. However, it is argued that the thought process in the legal judgment court was not convincing. In Chapter 7, the Snack Chanel case portrays a judgment characteristic of the legal layer, which is quite different from the common sense of lay people. This discrepancy is explained from the perspective of different layers and different modes of thought. Chapter 8 concludes with a brief summary of this thesis.
Che-Hao, Chang, and 張哲豪. "The Feast of Cinéphile: The Ritual Participation of Taipei Golden Horse Film Festival Audience." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/37249283159433418300.
Full text國立政治大學
廣播電視學研究所
98
For art cinema fans of Taiwan, Golden Horse Film Festival just like a sacred Feast, fans gathered together every year, that increasingly the forces of faith in the ritual. This study attempts to follow the "pilgrimage" view, to imagine that Golden Horse Film Festival audience as the cult followers, their identity is not just the audience or consumers, but a participants. This study is divided into three stages. First is the archive research of Golden Horse Film Festival for the thirty years (1980~2009). Second is the festival audience questionnaire survey and participant observation, to understand the fans viewing behavior. The third stage is life history interviews. The study found that the “ritual” or “cult” concept of Golden Horse Film Festival mainly from the three points: the timing, the result of annual holidays, like the "cyclical" and created a sense of ritual; in the space, for film and fans of the "gather" of the ritual to create a sense; In addition to these two, the religious admiration to achieve the standard class is bound to also have "sacred" concept, its sacred sense is from master's work in the film, brought the worship mentality. For fans of pilgrims journey, the study quoted by three fan’s life history, describes the various generations of 20,30,40 years old. Then according to a large number of interviews, field observations and findings of the survey, with the ritual process model depicts a single journey and the career of the cinephiles. In a single part of the journey, we can divided into "pre-festival period", "Film Festival Period" and "post-festival period". Part in a career of the cinephiles can be divided into "pre-cinephile stage", "cinephile stage" and "post-cinephile stage", the main differences between the three is based on the film's importance, degree of obsession and expendable as the division of standard.
LU, CHI-HSIEN, and 盧季嫺. "The Study of Golden Horse Fantastic Film Festival- From the Perspecture of Brand Equity." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/5452v7.
Full text國立臺北教育大學
文化創意產業經營學系
107
In the film festivals with different themes in Taiwan, how to use the existing resources to attract audience support, give the audience a clear and significant image of the exhibition, and at the same time be separated from other film festivals? The key is the audience's construction of the festival brand. This study explores the implementation of the Taiwan Theme Film Festival-Golden Horse Fantastic Film Festival from the Perspecture of Brand Equity. Through researching and understanding of the key factors of the operation status and audience satisfaction of Golden Horse Fantastic Film Festival, and compares the performance of the film curatorial team and the audience to the implementation of the Golden Horse Fantastic Film Festival. Is there a significant difference in performance perception? This research method is based on case studies and quantitative research. The case study method utilizes literature analysis and in-depth interviews with relevant personnel of the Taipei Golden Horse Film Festival Executive Committee to draw a focus on the brand equity of the Golden Horse Fantastic Film Festival. The questionnaires were sampled simultaneously, and the Kano two-dimensional quality model was used for quantitative analysis. A total of 315 valid questionnaires were used. The research findings are as follows: A.From the point of view of the film curatorial team, it is known that the Golden Horse Fantastic Film Festival has different strategies for different ethnic groups and has clear brand management objectives. B.From the perspective of the audience, the key factors to enhance the satisfaction of the film festival are the visual design of the film festival, the fare, the film list, the theme atmosphere, and the experience activities; there is no feeling for the equipment and environment where the film is launched. C.From the perspecture of brand equity, we explore the effect of the film curatorial team and audiences on the implementation of the Golden Horse Fantastic Film Festival. The difference is the hardware equipment, surrounding products, and the association features of the festival; the same is the visual design of the exhibition, fares, service personnel, and external image. D.Applying Kano's two-dimensional quality model requires in-depth interviews to be applied to the brand management of the film festival, and to find out the strategic suggestions for resource allocation, so that the curatorial team can expect more accurate and realistic comparison with the audience. In the competition of many film festivals in Taiwan, accurate brand management has become the key to the elimination of the film festival. This study attempts to clarify the balance between the film curatorial team and the audience's needs to help the future film curatorial team to precede their brand management. The following four research recommendations are provided for future reference by relevant units. A.Confirm the resource input order of each quadrant in the customer satisfaction coefficient and continue to investigate and analyze. B.Continuously extend the link between activities and cross-industry cooperation to strengthen the unique Film Festival brand image. C.Taking a cautious view of the impact caused by social media, in addition to maintaining space for interaction with the audience, it is necessary to try different propaganda channels to expand the stratosphere. D.Review brands with consistent brand management strategies at any time to present the consistency of the brand.
Chen, siao-Feng, and 陳曉峯. "A Study of the Development of Chinese-Language Film – Taipei Golden Horse Film Festival." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/egdsv9.
Full text國立高雄師範大學
表演藝術碩士學位學程
106
Film has been one of most important entertaining and commutations tool for the past one hundred and more years and creating huge impact on fields of arts, technology and politic. Golden Horse Awards is an award that recognizes excellence in Chinese-language film and has been the most venerable of its kind. This study reviews the historical contexts of practical applications in movie industry in Taiwan, China and Hongkong. And then the research explores current literatures on the integration of cognitive science and digital technology in films and the possibilities to integrate with different areas of expertise. Also, the study discusses the culture issues that Taiwan movie industry would struggles with, and proposes opinions on how to integrate the future needs of film audience. The main research methods are context analysis and qualitative research method. In the perspective of the Sociology of Art, the study reviews and analyzes the literatures of Chinese-language film in 20th and 21st century and films that has been awarded with Golden Horse Awards; then, the research shows the analysis and description and interpretation of the performance of the Taipei Golden Horse Film Festival(TGHFF) with the Chinese-language film data background. Grounded theory of qualitative research was employed for analysis, description and interpretation on what phenomena and meaning the Chinese-language film and TGHFF presents in different time and history background. It concludes as: a) films under political restrictions, b) feature films under colonial assimilation policies, c) social change and films of new era, d) films under wartime. The categorization and analysis of the TGHFF and Chinese-language films deliver a clearer interpretation of development and change in Chinese-language film under colonial time and social change, and what social information’s and meaning that these movie productions try to send.
Chen, Ching-Chen, and 陳慶蓁. "To explore the Style Evolution of the Golden Horse Award Best Picture with the Author Theory." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/66517147407024652467.
Full text國立臺北教育大學
文化創意產業經營學系
103
Golden Horse Awards have been running for 50 years old, and past government-led has gradually turned into the most important Chinese-speaking film awards in the world. By the Best Picture over the years, it is difficult to determine that Golden Horse Awards favor on commercial film or artistic film. There are new film awards grow up in global market, it will be an important issue that Golden Horse Awards have to maintain her superiority, and seeking breakthrough status. Studying the historical literature of Golden Horse Awards hopes to trace the variation of the awards, and use "author theory" to explore the position fixing of Golden Horse Awards. This thesis chose seven works of the best pictures with "the author theory of Sarris" as the basis from the awards of last decade. According to " Mise-en-Scene " of skill in the author theory of Sarris, I try to analyze the films style, and confirm whether Golden Horse award advocate of author theory or not. In my study, it is taken four forms of Mise-en-Scene " action arrangement ", " scenery and props "," composition mode " and " frame the way things were taken ", to analyze this issue. Then the conclusion is Golden Horse Award prefers to the film of author theory style. I find out that" Kekexili: Mountain Patrol " , " I Can't Live Without You" , " Beijing Blues" and " Ilo Ilo", these films focus on social issues and tend to Documentary realistic style. Also the scripts are written by the directors, and those films follow the rule of author theory. " Kung Fu Hustle" is a fictional story, and still keep the sense of humor from director ; " Lust, Caution " and " The Warlords" are adapted from the novel, and the filming techniques convey the directors human care. Thereby, the demonstrations on the seven films are author theory style on the movie. Suggestion for the future research, they can expand the object to the other Golden Horse Award categories, as well as investigate movies from some theories of cultural phenomenon.
Chang, Wei, and 張瑋. "The Study of the Golden Horse Awards Best Feature Films(1962-2009):The Party-State Ideology Apparatuses." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/69775899799064275790.
Full text中國文化大學
新聞學系
98
After KMT government withdrew to Taiwan, Taiwan had been controlled under only one political party over forty years. National authorities used media to do political propaganda, rationalizing the KMT’s ruling. Golden Horse Awards is the longest established Chinese film awards in the world for 46 years. The initial purpose of Golden Horse Awards is to “reward superior Taiwanese films,” and party-state ideology had been the key to decide the awards go to. The research purpose: to analyze the relationship between party-state ideology and Golden Horse Awards best feature films. The research questions: 1. the relation between party-state ideology, 2. how party-state ideology affects Golden Horse Awards under social change? 3. the relation between film production and main stream social ideology.
Huang, Chun-kai, and 黃俊凱. "Mapping out the History of Cinematic Exhibition: A Genealogy of The Taipei Golden Horse Film Festival(1980-2012)." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/33671618510289216729.
Full textCheng, Chao-Ting, and 鄭兆廷. "Applying Visualization in Golden Case Debugging by xDIVA." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/34msh2.
Full text國立中央大學
資訊工程學系
107
Golden Case Debugging scenario is one of the software debugging method to verify the correctness in software development and debugging. This scenario usually happens in a software which it has a stable version (Golden Case) and faces feature extend and improve continuously. This method tests a developing version software with stable version software. Two software version inputs the same data and observe output of two versions manually to see the developing version being tested whether correctly implemented or debugged. Golden Case Debugging is frequently being used in the Electronic Design Automation [1] (EDA) software series. EDA series software faces many software engineering problem including maintenance and expansion. Because the software scale is very massive and complex. EDA series software are designed to assist hardware engineer to design more and more complex Integrated Circuit. EDA series software programmer will encounter large amount of polygon data where it contains the shape, size and location related data inside data structure. EDA software programmer can benefit from xDIVA [2] to visualize these data, mapping them to the 3D space to help programmer get better understanding and assist the debugging process. In this thesis, we propose to enhance the function of xDIVA to support Golden Case Debugging. Programmer can use it to capture the software states in a specific runtime between different software version, then visualize them in xDIVA 3D space to see the difference between two states. Also we analyzed several different case of visualized data structure by xDIVA. To provide the comparison function for show the difference between visualization result. Programmer can benefit from these feature to find error inside software contains complex data structure quickly.
Dai, Guei Li, and 戴貴立. "Satisfaction of Recreation Experience in Horse Ranches –Case Study of Eight Horse Ranches in Southern Taiwan." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/99390762354235387561.
Full text國立屏東科技大學
景觀暨遊憩管理研究所
97
The purpose of this study aims to understand the service contents, environment planning and management that in accordance with the principles of the beautiful landscape, completeness and perfection in safety facilities and strict safety requirement to the visitors, And researcher tries to understand weather the consumers can learn the knowledge and skill this recreational experience. Eight horse ranches located in southern Taiwan have been chosen as the research target. Within these ranches, Tainan Yu-Olden , Kwun Yin Shan, Modern Pentathlon, Oldenburg and Pingtung Rider’s Club belong to the school type, the Jing-yuan Horse Ranch which provides dinning service belongs to leisure agriculture, the YorkRanch to folk lodge and wild riding, Western Cowboy and Victoria at Kenting National Park to the western cowboy style.The last three can be classified as the theme park ranch. Questionnaire survey, on-site investigation and deep interviews have been carried out on above-mentioned 8 ranches across 4 southern Taiwan counties. Data obtained from questionnaire surveys and interviews were analyzed by descriptive statistics, independent and paired t tests, and one-way analysis of variance and from which five conclusions including high satisfaction of consumers in horse-riding safety, high agreement of the consumer in the physical health brought owing to horse-riding. Consumers agreed that spiritual joy can be obtained through horse riding and knowledge can be advanced by observation of the horse, and good environments of horse ranch can be a good place for social relation. In the conclusion part,several suggestions are proposed for the ranch owners to improve their management of horse ranches.
Wei, Ching-Chih, and 魏靖之. "Research on Film culture policy between Taiwan and France - from Cannes Flim Festival to Taipei Golden Horse Flim Festival." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/v96ks5.
Full text淡江大學
法國語文學系碩士班
106
In the winter of 1895, the world''s first movie was shown in a coffee shop in Paris, France. This was the first publicly available commercial broadcast by way of ticket sales. From that moment, France became the birthplace of the movie, and spared no effort in the development of film culture. Even in the government, those institutions all always contribute themselves to promote international cultural exchange. Under the trend in globalization, France still has a place in the world. In the first part of this thesis, in order to better understand film is the soft power of France, and the governments support of film development, we will focus on the origin of film and observe how France resists the cultural hegemony of the United States. In the second part, we will investigate the differences between French and Taiwanese film institutions. In the last part, we will use the Cannes Film Festival and the Taipei Golden Horse Film Festival as the examples to understand the underlying elements of the film festival and the interaction between international films. Finally, we believe that understanding this will offer Taiwan a direction in long-term and help create opportunities for international cooperation.
Serbera, J.-P., and John Fry. "Takeover deterrents and cross partial ownership: the case of golden shares." 2018. http://hdl.handle.net/10454/17561.
Full textWe analyse takeovers in an industry with bilateral capital‐linked firms in cross partial ownership (CPO). Before merger, CPO reduces the profitability of involved firms, confirming the “outsider effect.” However, the impact of CPO upon merger profitability is two‐sided in a Cournot setting. CPO, by cointegrating profits, increases output collusion leading to anticompetitive effects with facilitated mergers in most cases. Nonetheless, a protective threshold exists for which CPO arrangements can reduce the incentives for hostile takeovers. This has potentially significant regulatory implications. An illustrative example showcases the potential relevance of CPO as a defence against hostile takeovers across different industries.
Pillay, Krishnee. "The social and economic impacts of the Golden Horse Casino and the Sugar Mill Casino on their respective localities in the KwaZulu-Natal province." Thesis, 2004. http://hdl.handle.net/10413/2864.
Full textThesis (M.A.)-University of KwaZulu-Natal, Pietermaritzburg, 2004.
CHEN, WEI, and 陳瑋. "Case Study on the Strategy of Multivariate Classification with Hyperspectral Image–A Case of Golden Agricultural Corridor." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/3n35j7.
Full text嶺東科技大學
資訊管理系碩士班
105
The UAV are widely applied to agriculture to collect the image data which become an important technique. However, how to analyze those Big-data is a tough and hard works. Conventionally, the classification focused on a single item such as paddy rice. This goal of this study is to help the image data company- Chung Hsin to analyze the multi-category image data of Golden Galley of Chia Yi. To improve the classification results, this study adopt (1) texture information: Contrast and Energy (2)vegetation index: Normalized Difference Vegetation Index (NDVI) and Modified Soil adjusted vegetation index, (SAVI). On the other hand, an apporach of this study is to observe the classification performance difference of classifier: Support Vector Machine, (SVM) and Back Propagation Neural Network, (BPN). The error matrix is computed and the thematic map of detail areas are drawn. All the control parameters is shown for discrepancy.
Tsai, Pei-Wen, and 蔡佩彣. "Using code signing in the detection of malware – A Trojan horse case study." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/40557602528150744568.
Full text華梵大學
資訊管理學系碩士班
99
Anti-virus software is major for the computer of malware defense mechanism, its operation based on Signature-based to detect malware. However, it needs some time to product of virus pattern, publish batch and update the computer. It makes the Anti-virus software latency a period, and the user's computer will suffer the threat of malware attack. So we solve anti-virus software’s window period, resulting malware intrusion’s problem. We use malware intrusion and behavioral module, analysis and analysis tool, and use Code Signing to verify PE’s integrity. This conduct detect the computer have malware to intrusion or not. That could assist anti-virus software to protect the computer. The subject of the study will be based Trojan for Windows operating system environment, system and network monitoring program of activities. Reduce the system security of the Anti-virus latency risk. This case study was to install AntiVir in Windows operating system environment. The result above methods has proved that this method can assist anti-virus software, reducing the Anti-virus latency risk.
Lin, Yi lo, and 林以樂. "Prevalence of Japanese encephalitis antibody in horse in Taiwan and two-case report." Thesis, 2000. http://ndltd.ncl.edu.tw/handle/39006810922476593107.
Full text國立中興大學
獸醫學系
88
This research project consists of two parts of two different objectives. In part I, the levels of antibody against Japanese encephalitis virus in equine serum were determined by both PRNT(plaque reduction neutralization test) and ELISA. The results of PRNT and ELISA were then compared and the relation was studied. In part II, two cases of acute equine Japanese encephalitis were diagnosed. Clinical signs, hematology, pathological exam, and the result of RT-PCR, confirmed that these two horses were definitely infected with equine Japanese encephalitis virus. Part I The horse back riding population has increased in the last four years resulting in more and more horses were imported from Europe and America to Taiwan. In the past few years, there were several reported cases of horses that were suspected of Japanese encephalitis infection. The clinical signs ranged from mild fever to staggering. The prognosis of these cases were poor and frequently resulted in death. Majority of horses in Taiwan were not immunized with Japanese encephalitis vaccine. Horses infected with Japanese encephalitis virus initially did not show clinical signs, but once became viremia and showed neurological signs, the mortality rate was high. There were no reported cases of equine Japanese encephalitis in Taiwan. This study surveyed the Japanese encephalitis antibody distribution in different areas of Taiwan. PRNT and ELISA were used to measure the titer and the results were compared. Feasibility of using ELISA to determine the antibody was studied by comparing it results with accepted procedure, PRNT. ELISA has high specificity and sensitivity and would be a good procedure for massive large scale screening. One hundred twenty-nine horse serum samples were obtained from five horse farms in three parts of Taiwan between June and September of 1999. The results showed that 91.43% of non-immunized horses had antibody. With the exception of one hose, twenty-eight newly imported horses didn’t have antibody. All ten horses in middle part of Taiwan had significantly increased antibody in one week following one immunization. In northern Taiwan, five of twenty-one horses did not have detectable antibody two-month after immunization. Antibody of five horses had negative titer in the northern part of Taiwan. All non-immunized horses in southern Taiwan had positive antibody titer, suggesting that horses in the temperate zone of south were more likely subjected to mosquito bites. The newly imported horses and those local horses that show seronegative antibody, would be most susceptible to infection. In order to effectively stimulate immune response and protective effect, at lest two immunizations of the Japanese encephalitis vaccine were recommended. In serological test, the ELISA titer test correlated to PRNT (r=0.89) and the specificity of ELISA was 100%, and sensitivity was 98.9%. Therefore, results indicated that ELISA is a prefer method due to its rapid, sensitive and specificity and could be used for seroepidemiologic first screening. Part II Two cases of equine encephalitis were examined and confirmed in this study. In the first case, an one-year old foal born in Taiwan showed clinical signs of bruxism, difficulty in swallowing, incoordination, staggering and falling, radial paralysis, circling, profuse sweating and muscle trembling. It died at the seventh day after the appearance of clinical signs. The second case was observed in a mature horse imported from New Zealand on April 2000. The clinical signs were mild fever, anorexia, sweating and compulsive walking, and the horse couldn’t bypass the stumbling block. The horse died at the fifth day. Hematological examination showed lymphapenia and monocytosis. The values of blood chemistry were normal. Cerebrospinal fluid of the two horses was xanthochromic. Base on the history, clinical sign and hematology examination, the initial diagnosis was equine virus encephalitis. Equine virus encephalitis could by caused by equine Japanese encephalitis, eastern equine encephalitis, western equine encephalitis, and Venezuelan equine encephalitis. There was need to conduct differentiate diagnosis. According to the geography of Taiwan and the history and clinical signs of the two horses, the initial diagnosis was equine Japanese encephalitis. In the laboratory findings, there were Japanese encephalitis virus neutralized antibody in these two horses (1:37 in horse 1, and 1:21 in horse 2) in cerebrospinal fluid. The significant neurological signs indicated that the virus might have invaded the central nervous system. Pathological examination showed perivascular cuffing, inflammatory cell infiltration and gliosis in the cerebrum, cerebellum, pons, and brain stem of the two horses. Based on the positive detection of Japanese encephalitis virus RNA in the cerebrospinal fluid and brain tissue by RT-PCR, these two horses were definitely diagnosed to have equine Japanese encephalitis.
LEE, GUAN-YI, and 李冠儀. "Business Model of Insurance Brokers Companies Case Study of Golden Insurance Brokers Company." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/4863ux.
Full text實踐大學
企業管理學系碩士在職專班
105
The market competition among insurance companies in Taiwan is becoming more intense in recent years, especially among insurance broker companies. The marketing threats come from not only 493 insurance companies in Taiwan but also bancassurance and direct-selling system. As a result, in order to stay prosperous among the insurance market, insurance companies require more innovative and precise operating strategies. In this thesis, the capabilities of insurance broker companies to expand the market with more innovative, creative operating strategies other than conventional marketing methods are discussed, by analyzing the current insurance market condition and operating policies. With a case study of the operation of Golden Insurance Brokers Company, the effectiveness of innovative operating strategies as well as marketing tools is discussed, which may further be used to establish Business Models for insurance brokers or the insurance companies. This research indicates that the Golden Insurance Broker Company not only revolutionizes conventional employees‘ performance assessment system popular among insurance companies, but also utilizes human-based management system to benefit both its employees and the public. Even without the extensive use of Integrated Marketing Communications tools, it is able maintain a steady increase in the number of its salespersons and company profit for the past 23 years; in addition, it is planned to be listed in stock market in 2018, which will be the 2nd listed insurance broker company in the country. Furthermore, with the in-depth review with managers of the company, the details of how it deals with marketing threats as well as challenges and utilizes its strength against its weakness to stay competitive are revealed.
SHE, YI-PEI, and 佘宜珮. "The Creation of Pineapple Cake – A Case Study of Dashu’s Golden Diamond Pineapple." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/53a9pd.
Full text東方設計大學
文化創意設計研究所
107
Taiwan experiences a subtropical climate, giving a suitable growing environment for pineapple plantation. Dashu district in Kaohsiung city has a long history of pineapple plantation. Among varieties, the “Tainung No. 17:Golden Diamond Pineapple” occupies an important place because of its smooth texture, and sweet flavor that obtain a high customer acceptance. In recent years, although it has been widely taken as specialty fillings among Taiwanese pastry shops, the stereotypical image with fame of the “Taiwanese Golden Brick” has limited its appearance: square and rectangle forms and its pastry dough production methods. It has turned out that appearance of merchandises looks so alike that there has been no outstanding focus for neophiliac consumers in Taiwan. “Fine feathers make fine birds.” For pastry filling, the appearance, the shape are its feather. Its basic form comes from a visual centered design, amalgamated by five senses of visual design: intercommunication and interfusion of visual, hearing, tactile, smelling, tasting senses of human being, which is a center value within contemporary design. Rated 87% of human senses, visual perception is an important key to attract consumers because it reacts to overall appearance design. That is the reason why it is crucial that designers ought to have the knowledge in terms of shaping factors, consequently express the design concepts with any materials, skills, and methods by following their inclinations. This creation study is based on the creation of pineapple cake as topic, in application of relevant materials from field research, literature review, and case study as history basis, based on the concept of food culture thinking through food redesign. This study utilizes shaping, colors, and quality factors in “five senses of appearance design” as bases. Colored with natural ingredients, Chinese style wheat flour processing oil dough is used during production process, round shaped for pineapple fillings, in order to express “perfection” and “prosperity” – a new image of pineapple cake – representing the auspicious meanings in Chinese culture. This creation aims to highlight the connotation and the difference of pineapple cakes forwardly to meet the purposes of Chinese etiquette and custom of life, traditional festivals, religious beliefs and souvenirs or gifts. The intercommunication between creators, their works, and consumers would not matter until this experience is perceived. This creation study completes a series of pineapple cakes, interpreting creation concept and connotation by actual “scenario experience”, provided with merchandise references, in order to add values to Taiwanese pineapple cakes. Through this creation, it is hoped to seek more possibilities of design application between “food cultural thinking” and “five senses experience” with the following researchers in terms of Taiwanese pineapple cake investigation and creation design. It is also hoped to keep advantages of pineapple cakes on cultural sustainable development scale. The propositions in this creation study are centered on providing references to those following researchers.
Chang, Pei-Chen, and 莊佩真. "The Study of Sustainable Development in Rural Tourism:A Case Study of Golden Granary." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/67317149936911756438.
Full text國立高雄餐旅大學
台灣飲食文化產業研究所
104
Under the impact of industrial transformation and Taiwan’s WTO accession, Jing Liao Community at Tainan is known as the “Golden Granary” in rice planting. However, the documentary film “Let It Be” caused a huge sensation in 2005, which transformed this community into tourism development. Based on the Fuzzy Delphi Method (FDM) and Fuzzy analytic hierarchy process (FAHP), this research established the indicators of sustainable development in rural tourism for Jing Liao Community at Tainan, through the comprehensive suggestions collected from 12 experts in the industry, academia and government organizations. Meanwhile, the importance of local food in rural tourism development was also fully discussed. After the FDM for two rounds, 15 evaluation indicators from the 4 main dimensions were generalized. Afterwards, the first three important indicators were prioritized by the results of FAHP: indicator “unique architecture” in the dimension of historical and cultural characteristics, indicator “agricultural products” in the dimension of local food and rural meal, as well as indicator “the supply of rural meal” in the dimension of local food and rural meal. These findings could be the reference of community development planning for government and industry. Furthermore, the dimension of local food and rural meal showed its importance in two of the three indicators, which encourages further researches.
Chung, Yu-Hsuan, and 鍾玉軒. "The Creation Description of the 2D Animation "The Bear and the Flower" and Research of Development of Animation in Taiwan from the Golden Horse Animation Awards." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/r2ejzp.
Full text國立臺中科技大學
多媒體設計系碩士班
106
The Best Animation Feature of the Golden Horse Awards, the most important film ceremony in Taiwan, has been held for 47 years. However, there are only 15 animations won the titles throughout the history. This research gathers information about animation competitions in Taiwan and also the changes and the victors of the Best Animation Feature of the Golden Horse Awards. With statistics on and references to animation education in Taiwan, this research also provides comments and suggestions. In 2016, the Golden Horse Awards established Best Short Feature Film, which allows short animation competes in the ceremony. To understand what features an animation needs, this research analyzes famous 2D short animations in recent years in Taiwan. “The Bear and the Flower” is also developed based on those famous 2D short animations. “The Bear and the Flower” is a 2D short animation starring Formosan Black Bear and Formosa Lily. It contains a simple touching story and Taiwanese local features, and is built with the internal functions of Adobe Photoshop.
Tseng, Chih-i., and 曾芝儀. "A Case Study of IMC apply to Communication Campaign ─Chinese Architectural Golden Stone Award." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/97054487007037620356.
Full text世新大學
傳播研究所(含博士班)
93
Abstract Architecture is considered the locomotive of an economy. According to Chen Jin-tzi, convener of the Chinese Architectural Golden Stone Award Contest Advisory Board, real estate is an important asset for a county and its citizens and it can reflect the prosperity and social and economic development of a certain country or a town. Therefore the development of real estate depends on the quality of a nation’s social and economic status, its environmental development policies and urban development programs. The business depends on the system of real estate industry and the mindset of consumers. The success of the industry matters to the investment environment and a right mind. In recent years, real estate business has encountered various problems including the safety of construction sites, the calculation of ping, Taiwanese measurement of space area, and disputes over transactions based on false sales information. At the time, a positive encouragement can really be helpful in boosting the overall quality of the industry. The Chinese Architectural Golden Stone Award is a joint effort of the government, the academic and the industry, aimed to give some new thoughts and life to the architectural industry. With the effort of the Chinese Architectural Golden Stone Award Contest Advisory Board, the event is now in its 13th years and has gone through hardship along the way, including the 921 earthquake, changes of domestic policies and etc. Despite the economy, the award continues its work and earns the respect as the respectable, leading award of architectural industry in Taiwan, Hong Kong, and Mainland China. Among all architectural awards in Taiwan, the Chinese Architectural Golden Stone award is the most professional event and the indicative one. I believe that the award adopts some of the elements of the integrated marketing theory. Therefore, the Chinese Architectural Golden Stone award is able to sustain and thrive because it exercises the combination of theory and practice. In analyzing the process of organizing the Chinese Architectural Golden Stone award, I’ve come to realize the integrated marketing theory into reality. What’s more important is that I am able to examine the experience for future improvement and innovation. Hopefully the thesis can provide a glance for future organizerss and the public so when they are to organize similar events they can fully fuse the features of integrated marketing communication and its advantages, through a complete marketing plan, to make the utmost of the event.
Chen, Jiun-Yin, and 陳俊穎. "The Study on the Marketing Strategies of Ecomuseum-A Case of Formosan Golden Bat’s Home." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/90013091256224173596.
Full text康寧大學
資訊傳播研究所
99
With the progress of the times, more and more museums are taking revolutionary strategies to improve their service quality for the purpose of meeting customers’ needs. Therefore, marketing plays a crucial role in the management of modern museums. The museums can operate sustainably only through providing satisfactory services. Formosan Golden Bat’s Home is the main arena of this research. The researcher of this study makes a thorough literature review to explore the various definition and functions of museums, then adopts this revolutionary definition – an ecomuseum – to define Formosan Golden Bat’s Home as an ‘ecomuseum’. Based on the steps of museum marketing strategies, the researcher first conducts marketing researches through interview to gain the insights of the operation of Formosan Golden Bat’s Home as well as its interal and external marketing environment. Second, the researcher follows the target marketing STP steps to interview and collect information, then integrate it with marketing strategies 5P to design questionnaire. The questionnaire is answered by the visitors of Formosan Golden Bat’s Home. By collecting and analyzing the questionnaire, the researcher has a clear picture of the visitors’ combination and needs. This information is valuable for the researcher to make proper marketing segmentation and identify target audience. Finally, the researcher design the most appropriate marketing mix for different audience segmentation respectively. The research indicates that in terms of product, the vivid image of the theme of bats is highly valued. In terms of price, seeking financial resources from the government is the emphasis. In terms of place, Formosan Golden Bat’s Home is located in a remote village where is regarded as a suitable habitat for bats. In terms of promotion, the most widely acceptable way is to organize more biological conservation activities or related camps. In terms of people, the operation model is inclined to strengthen the cooperation with local community, educate and train locals to become bat conservation volunteers. With this study, the researcher hopes to provide useful information to help Formosan Golden Bat’s Home in planning marketing strategies. Through the cooperation among school, local community and civil organizations, we hope to provide the audience with the most satisfactory service and make Formosan Golden Bat’s Home a natural tour venue serving multiple functions in education, conservation and community building.
Chang, Chi-Jung, and 章啟榕. "Leasing Strategy and Contract Design for Golden Real-Estates - A Case Study of Convenience Stores." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/jm46k7.
Full text國立交通大學
工業工程與管理系所
102
Convenience chain stores are a very successful industry in Taiwan. Our surveys indicate that convenience stores located in golden real-estates greatly outperforms typical stores in terms of revenues and profits. Therefore, how to keep a long-term leasing contract with real-estate owners of golden shops is very important to convenience chain stores. To achieve this aim, this research proposes a bonus-based leasing strategy and investigates how to identify the optimum alternative in implementing this strategy. The idea of bonus-based leasing decomposes the leasing payment into two parts. One part is a fixed amount, which is a determined by a percentage (0≤a≤1) of the market price. The other part is a variable amount, which is determined by a percentage (0≤b≤1) of the leasee’s revenue. Such a leasing strategy is intended to share the profit of leasee with the leaser in order to keep a long-term contract. This idea works well if the leasee’s revenue is good or better than expectation. However, while the leasee’s revenue is substantially lower than expectation, the leaser shall have an option to terminate the contract. That is, if the actual renting income is lower than a particular percentage (0≤γ≤1) of the expected renting income, the leaser could terminate the contract by paying a penalty fee (P). Therefore, a leasing alternative based on the bonus-based leasing strategy can be represented by a portfolio(a,b,γ,P). This research assumes that the lessers and the leasee are rational decision makers in an information symmetric scenario. We develop a mathematical model to compute the probability that a lesser accepts a leasing alternative(a,b,γ,P) and the leasee’s expected profit. Based on the model, we use a software tool Mathematica to search an optimum leasing alternative, which will appear to be optimum to both the leasee and the leasers. The proposed leasing strategy and optimized implementation model shall effectively help the convenience store chains become more competitive by keeping long-term leasing contract in golden shops.
Zheng-Zong, Huang, and 黃正宗. "The Beauty and the Sorrow of the Old Horse Basketball Team - a Case of NTNU Court." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/44144117024796866684.
Full text國立臺灣師範大學
體育學系
99
The study is to understand why a group of over fourty-year-old “old brothers” who lose their physical ability with age would come to the NTNU court for playing basketball regularly every Wednesday evening. The unbalance of the physical and psychological conflicts is the thematic question. The study being based on Abraham H. Maslow’s need-hierarchy theory as well as the athletes’ physical experience and the new experience of the new world created by the basketball court, the research method is to interview ten regular Old Horse members through the in-depth interviews in order to explore the real causes of their unexhausted happiness. The researcher also goes to the court every week to do the participant observation to understand what the physical experience of the old brothers is. The findings are as follows. The Old Horse players get mostly the negative physical experience, and therefore have many changes to cope with the physical degradation. Physical exercise, making friends, life attitude, soothing pressure, sense of achievement, and controlling the rhythm in the body are all the causes of the old brothers to attend the game regularly. Players can even recharge the energy and exchange the dreams among themselves on the basketball court. The NTNU court becomes the peculiar space to gather the basketball buffs, to share the glory and even to reform the young players. The only pity is that some of the old bothers cannot keep on attending the game because of aging or busy work. As a consequesnce, at the end of the study, the researcher proposes the reflections and encourages himself by the old brothers’ never forgetting the original passion for basketball in the following twenty years later.
Lee, Yi-Wei, and 李翊瑋. "Based on LAMP to Develop a Golden-Society Information System – Case in Suang-Lien Elderly Center." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/91951218865765466822.
Full text聖約翰科技大學
電機工程系碩士班
103
There is a great challenge for the modern social environment with a high developed information technology and the venerable age of population currently. It is easy to create a loading of cognition by the internet user because of the growth of internet information that defines as a hyper media space by the growth of internet information gradually. Especially, a key factor of the influence of network user’s loading cognition is the structure of web site system. Essentially, there is most important factor that is the group of ripe old age venerable age. We have constructed a Platinum society web system that contains a database analysis system with LAMP method for the Elderly Center perfectly. It stores the data of specified case and the home-service porter. It also provides multi-functions of database editing, such as query, adding, deleting, and modifying. This will replace the pauperized data as well and let manager to monitor the concrete analysis and measure for the venerable age precisely.
Hsu, Chia-Ling, and 徐嘉苓. "A Technical Report of Cinema’s Advertising Production Process – Using the Case of “Heineken – The Golden Age”." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/24331864031709962647.
Full text世新大學
公共關係暨廣告學研究所(含碩專班)
101
Different from TV commercials, cinema commercials have its own process on upfront concept of communication, material production and post-production monitoring. From the broadcasting point of view, there is no AC Nielsen rating like TV commercials to be analyzed for advertisers. It takes another means to communicate with the advertisers. For instance, it is necessary to make them understand that, even with the same materials, one would get vastly different perception from cinema and home TV settings. This different perception would then have different advertising efficiency. In cinema commercial's production process, it takes specialty visual company to process the material, and then through specialty audio company to produce films that will then be suitable for cinema's viewing. Currently, the leading visual company in Taiwan is "Taipei Postproduction". They are the only company capable of developing films and post-filming treatment of the material. The audio part is dominated by "3H Sound Studio Ltd." - the company of the frequent-winner of Golden Horse awards - Mr. Tu Duu Chih. Respectively, for the monitoring side, because of copyright regulation, it can not be done by video- or picture-taking in a movie theatre. It is not possible to offer evidence of showing to the advertiser. That is why theatre commercial dealer and theatre owner would offer "theatres commercial tickets" to advertisers so they can view their commercial is indeed shown, and, of course free enjoyment of the featured movie. In this unique field, professional skill and process are essential elements. Professional skill in the field means the total understanding of how the cinema commercial is dealt in Taiwan. The familiarity of characteristics of all cinemas on the island , their customer basis, the popularity of coming new films and the estimation of optimal purchasing of showing time - are all necessary skill for an agent for cinema advertisement. As for the process, it means that in using materials, either its sound or sight, it has to be combined and adjusted to the satisfaction of advertisers before it can be put on the show. If there is anything to be adjusted, or if the advertiser wants a new version, the modification should follow the process to make the modification on the portion that requires the change. This paper utilizes a technical report format to present the content. It attempts to describe the process in which the technical and practical aspects of raw material and concept are processed into theatre advertisement, in both the production and showing stages. With a case-study on Heineken Beer, problems and their solutions pre-, during and post production stages are discussed, analyzed and evaluated. The evaluation is carried out based on both quality and quantity performance. The quality is scored by the effectiveness of showing which in turn is influenced by environment and characteristics of theatre. The quantity is scored by comparing the prediction of viewers before showing, and the actual viewing number. The actual viewing number is meaningfully calculated by the ticket sale, days of showing and casts. Cinema advertisement is inevitably going to be one of the media that consumer will enjoy the most among interactive advertisements. In this era of inflation, people need to forget the hard time even just for a brief time. This report offers the cinemas advertisement process and case sharing. Hopefully it will provide reference and information as cinema’s advertisement in the future.
Silva, Rui. "Sound Speeding: Tactics of Noise and Silence in Moving Picture Production - The Horse Bride - A Case Study." Dissertação, 2012. http://hdl.handle.net/10216/75448.
Full textSilva, Rui Manuel Ferreira de Sousa e. "Sound speeding : tactics of noise and silence in moving picture production - the horse bridge - a case study." Dissertação, 2012. http://hdl.handle.net/10216/68080.
Full text