Relevant bibliographies by topics / The Advertiser (Newspaper)

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'The Advertiser (Newspaper)'

Author: Grafiati
Published: 29 July 2024
Last updated: 30 July 2024

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Journal articles on the topic "The Advertiser (Newspaper)"

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Santirianingrum Soebandhi and Bayu Fadian Putra. "Online newspapers and banner Ads." International Journal of Business Ecosystem & Strategy (2687-2293) 5, no. 2 (May 15, 2023): 94–101. http://dx.doi.org/10.36096/ijbes.v5i2.407.

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Rapid growth in online advertising revenues indicates that World Wide Web advertising is viable as an alternative to traditional media. In this new environment, academics and practitioners acknowledge the importance of establishing credibility and providing informative information in commercials. The current study analyzes the effectiveness of banner advertising and examines the impacts of (1) advertiser credibility and (2) informative advertisement on consumer attitudes toward advertisements and brands advertised on the online newspaper website detik.com. A survey of 104 respondents aged 16-35 was conducted using self-administered structured questionnaires. Structural equation modeling was then used to test and refine a model representing correlated relationships among the variables. The findings implied that advertiser credibility and the substance of informative advertising influenced attitudes toward advertising, whereas attitudes toward brands were affected by all variables investigated. For business practitioners, this study suggested that to improve customer attitudes toward advertisements and brands advertised; advertisers should assess the credibility and information delivered in advertisements.
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Stevens, George E. "Newspaper Tort Liability for Harmful Advertising." Newspaper Research Journal 8, no. 1 (September 1986): 37–41. http://dx.doi.org/10.1177/073953298600800104.

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The liability of being a “conduit” for harmful product or service advertisements has been considered in only a few reported cases. Two New York decisions, however, indicate reckless behavior might make a mass medium liable for a consumer's injury. To avoid such liability, a newspaper should ask an advertiser for information to support the truthfulness of his claim, at least when the advertiser's reliability is questionable and there is reason to believe his message could be “dangerous.”
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Yanatma, Servet. "Advertising and Media Capture in Turkey: How Does the State Emerge as the Largest Advertiser with the Rise of Competitive Authoritarianism?" International Journal of Press/Politics 26, no. 4 (May 24, 2021): 797–821. http://dx.doi.org/10.1177/19401612211018610.

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This article examines the distribution of advertising in newspapers in Turkey and the impact of the government on the allocation, in particular, of official announcements and of advertising by partially state-owned enterprises and private companies loyal to the ruling party, as well as pressure on other commercial advertisers, during the rule of the Justice and Development Party between 2002 and 2020. It demonstrates that the government has, in the last decade, largely used the advertising sector as a “carrot and stick” tactic to control newspapers through the distribution of official announcements and advertising by state-owned enterprises. It further finds that the state has emerged in recent years as the largest advertiser financing the “captured media,” control of media ownership has proved to be not enough to ensure docile news media. Turkey has shifted to competitive authoritarianism in recent years, and this article demonstrates the selective allocation of advertising, which is a strong component of suppressing the independent media. The article uncovers the impact of government on advertising, using two data sets to show: (i) the total spend on official announcements received by each newspaper and (ii) how much advertising space in square centimeters state-owned enterprises have placed in each newspaper. Interviews with editors-in-chief of newspapers also expose the direct role of government in the distribution of advertising.
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Beare, Geraldine. "Local newspaper indexing projects and products." Indexer: The International Journal of Indexing: Volume 16, Issue 4 16, no. 4 (October 1, 1989): 227–33. http://dx.doi.org/10.3828/indexer.1989.16.4.2.

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Surveys local newspaper indexing projects of recent years and their published results, particularly The Glasgow Herald Index, The Scotsman Index, The Meadley Index to the Hull Advertiser, and three Irish indexes.
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Barland, Jens. "Innovation of New Revenue Streams in Digital Media." Nordicom Review 34, s1 (March 13, 2020): 99–111. http://dx.doi.org/10.2478/nor-2013-0107.

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AbstractRecent digital transformations of the media landscape have altered media economics. Media outlets are experiencing a decline in newspaper circulation and are struggling to develop new revenue streams within digital media. Newspaper publishers are accustomed to a two-sided revenue model geared towards readers and advertisers. In digital publishing, such two-sided revenue models must be further developed. This article describes a model in which journalistic content functions as an engine for digital traffic, and how that market position is used to promote other commercial digital services. Unlike earlier advertising models, the media company itself has become both the advertiser and the owner of the promoted services. This article’s contribution is a description of how new revenue streams are being developed around digital journalistic products. A case study of the Schibsted Media Group, including examples from the media outlets VG (Norway) and Aftonbladet (Sweden), is used here as the empirical source.
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Lischka, Juliane A., Julian Stressig, and Fabienne Bünzli. "News about newspaper advertisers: To what extent can corporate advertising budgets predict editorial uptake and coverage of corporate press releases?" Journalism 18, no. 10 (September 26, 2016): 1397–414. http://dx.doi.org/10.1177/1464884916671157.

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News value theory aims to predict a story’s chance of being selected for publication based on news factors and ascribed news values. News values can also predict the coverage of corporate press releases. For news decisions, a newspaper’s revenue model may force editors to consider whether the source of a press release is an advertising client, despite the ‘separation of church and state’. In addition, for business journalism, corporate press releases have become an increasingly important news source. This study combines news values and advertiser weight to predict news coverage of press releases of banks in the news of partly and fully advertising-funded newspapers in Switzerland. Results show that advertiser importance can explain press release coverage concerning article length and tone in few cases, but has no universal news value. Public relations material is also not used as editorial subsidy for news. Larger companies are more successful in terms of press release uptake. However, their articles consist of a greater share of non-public relations material. Thus, our findings confirm editorial independence instead of copy-paste or obsequious journalism.
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Thompson, R. S. "Circulation Versus Advertiser Appeal in the Newspaper Industry: An Empirical Investigation." Journal of Industrial Economics 37, no. 3 (March 1989): 259. http://dx.doi.org/10.2307/2098614.

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Kadek Claria, Dewa Ayu. "THE ANALYSIS OF FORMS AND MEANINGS OF PREFIXES FOUND IN BALI ADVERTISER." KULTURISTIK: Jurnal Bahasa dan Budaya 1, no. 1 (July 7, 2017): 56. http://dx.doi.org/10.22225/kulturistik.1.1.217.

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The title of this research is The Analysis Forms and Meanings of Prefixes Found in Bali Advertiser. The scopes of discussions in this research are the forms of prefixes found in Bali Advertiser and their meanings. The method in doing this research is qualitative research. The data source which is used in writing this research is Bali Advertiser, a newspaper which is used for advertisement for foreign community, and it is also used as the official English language media for the Direktorat Jenderal Pajak (Bali Tax Office). The main theory which is used in this research is the theory of Quirk in the book entitled A University Grammar of English. The books which are used as supporting theory are Morphology by Katamba and English Word - Formation by Bauer. After collecting and analyzing the data, there are many forms and meanings of prefixes found, they are: negative prefixes such as non-,and in-, reversative or privative prefixes such as un- and dis-, pejorative prefixes that is mis-, prefixes of degree or size such as super-, out-, sur-, over-, ultra- and mini-, prefixes of attitude such as co- and anti-, locative prefixes that is inter-, prefixes of time and order such as pre-, ex-, and re-, number prefixes such as bi- and multi-, other prefixes such as auto- and semi-, and conversion prefixes such as be- and en-.
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Arif, Muhammad Ridwan, and Asty Almaida. "REDESIGNING ORGANIZATIONAL STRUCTURE AS A RESPOND TO THE UNCERTAINTY ENVIRONMENT IN THE NEWSPAPER COMPANY." Hasanuddin Economics and Business Review 1, no. 3 (February 1, 2018): 175. http://dx.doi.org/10.26487/hebr.v1i3.1353.

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The objective of this paper is to identify the contingency factors in respond to environmental changing in designing the organizational structure for newspaper company. The current environment exist as the industry faces an uncertain future because of stagnant markets, increasing competition from other media for audience and attention, use by progressively smaller portions of the populations, and changes in advertiser media choice. Based on the literature review, by employing the contingency perspectives, the organizational size, effective strategy, and adoption the high technology will influence the capability of organization to respond the environmental changing that in turn can strengthening it’s competitive advantage and innovation in uncertainty environment.
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Au, Kathryn H. "Negotiating the Slippery Slope: School Change and Literacy Achievement." Journal of Literacy Research 37, no. 3 (September 2005): 267–88. http://dx.doi.org/10.1207/s15548430jlr3703_1.

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Newspaper headlines from across the United States reflect the turmoil in public education today, with some states protesting federal requirements for testing, some states lowering proficiency requirements, other states raising proficiency requirements, and even kindergarten and preschool children facing higher academic expectations. These headlines, reflecting the accountability pressures of higher standards and high-stakes tests, are having predictable effects upon educators in schools. My home state of Hawaii is no exception. “Teachers say they're the ones being left behind,” stated a headline in the Honolulu Advertiser, while the line below read, “Morale low, frustration high among many” (DePledge, 2004).
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Dissertations / Theses on the topic "The Advertiser (Newspaper)"

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Torto, Richard Torgbor. "An analysis of persuasive elements in the English of advertisements in newspapers in Ghana." Thesis, 2019. http://hdl.handle.net/10500/25879.

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Text in English
Advertising is a genre of mass media communication which unearths the exceptional qualities of products and services in a persuasive fashion. It is also a form of marketing communication through which business organizations inform the general public about new or improved commercial endeavors. Advertising in modern time comprises varied component parts (visual imagery, graphic and color designs, print and auditory techniques.); however, language plays an indispensable role in the transmission of the message. Language has an immense influence on human beings and the way they behave. The language of advertising influences the reasoning, thinking, feeling and the general attitude of the audience. Copywriters, like poets, choose their words carefully in order to achieve a particular rhetorical effect. They use language in such a way that they attract attention, arouse interest or desire and create need. Language forms an integral part of advertisements. The current study focused on persuasive elements in the English employed in advertisements in newspapers in Ghana. The study investigated the extent to which Aristotle’s three artistic proofs (logos, pathos and ethos), figures of speech and grammatical elements in the English of advertisements in the Ghanaian newspapers were employed by copywriters for persuasive effect. The current study was underpinned by three theories, namely, Aristotle’s Rhetorical Theory, Conventional Figurative Language Theory and the Standard Theory of Generative Grammar. These theories lent support to the three thematic trends of the study. The qualitative research design was employed given the interpretive nature of the analysis of the corpus. The current study did not involve human subjects as data sources because the corpus was from written documents. The purposive sampling method was employed owing to the subjective nature of the process of data collection. The qualitative content analysis approach was adopted as the analytical framework for the study. This made it possible for the coding of categories of the textual data based on the themes, patterns and trends that emerged. The findings of the research revealed that copywriters in the Ghanaian newspapers employed Aristotle’s three artistic proofs, figures of speech and grammatical elements in the English of advertisements for persuasive effect.
Linguistics and Modern Languages
D. Phil. (Language, Linguistics and Literature)
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Books on the topic "The Advertiser (Newspaper)"

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Reid, Donald. The Beith supplement: The story of Beith's newspaper. Beith, North Ayrshire: Duke of Edinburgh's Award, Beith (North Ayrshire) Open Award Group, 2000.

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1949-, Isaacs Victor, Kirkpatrick Rod 1943-, State Library of New South Wales., and Australian Newspaper History Group, eds. The Australian press-- a bicentennial retrospect: Papers presented at a symposium to mark the 200th anniversary of the publication of Australia's first newspaper, the Sydney gazette and New South Wales advertiser. Middle Park, Qld: Australian Newspaper History Group, 2003.

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Spennemann, Dirk R. Fiction published in nineteenth century Samoan newspapers, 1877-1900. Canberra: Mulini Press, 2004.

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Ann, Brooks, Haworth Brian, and Hayes Cliff, eds. It paid to advertise: A look at newspaper advertisements - from early pre-Victorian newspapers. Bury: Printwise, 1993.

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Chaplin, George. Presstime in paradise: The life and times of The Honolulu advertiser, 1856-1995. Honolulu: University of Hawai'i Press, 1998.

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1760-1835, Duane William, ed. American Aurora: A Democratic-Republican returns : the suppressed history of our nation's beginnings and the heroic newspaper that tried to report it. New York: St. Martin's Press, 1997.

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Surles, Trish. Obituaries from Maryland newspapers: Queen Anne's County, May 1851 to October 1853 (includes marriages). Gambrills, Md. (P.O. Box 736, Gambrills 21054-9998): T. Surles, 1995.

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Western Advertiser (London, Ont.), ed. Fall campaign: Western Advertiser! London, Ont., from now until New Year's gratis. [S.l: s.n., 1987.

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Martha, Reamy, ed. Abstracts of South Central Pennsylvania newspapers. Westminster, Md: Family Line Publications, 1988.

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Thomas, Robbie. The Advertizer family: A history of North Wales Newspapers Limited. Oswestry: North Wales Newspapers, 1988.

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Book chapters on the topic "The Advertiser (Newspaper)"

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Bowden, Caroline, Carmen M. Mangion, Michael Questier, Emma Major, and Caroline Bowden. "Excerpt from Gazetter and New Daily Advertiser (Thursday 1 June 1780); Issue 16007. British Library, 17th and 18th Century Burney Collection Newspapers Database." In English Convents in Exile, 1600-1800, Part II, vol 6, 135. London: Routledge, 2024. http://dx.doi.org/10.4324/9781003553502-24.

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Smith, Jeffery A. "World Revolution and American Reform." In Franklin and Bache, 111–33. Oxford University PressNew York, NY, 1990. http://dx.doi.org/10.1093/oso/9780195056761.003.0007.

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Abstract In The First Few Months Of Publication, Benjamin Franklin Bache attempted to follow his announced plans for making the General Advertiser an educational newspaper. The second issue, for instance, had articles on calculating erosion and checking the quality of gunpowder. Having promised in the first issue “to gratify the Public” with anecdotes about his grandfather, he also inserted an account from an English newspaper of some of Franklin ‘s accomplishments.
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Hardy, Jonathan. "Economics: Ownership and Competition." In The Edinburgh History of the British and Irish Press, Volume 3, 31–63. Edinburgh University Press, 2020. http://dx.doi.org/10.3366/edinburgh/9781474424929.003.0002.

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The ways newspapers developed as products for readers was influenced by their costs and financing, forms of ownership and market competition. This chapter explores the economics of print and online news publishing in Britain and Ireland from 1900 to 2018 and examines the patterns of ownership, concentration and competition in the national, regional and local newspaper markets. The chapter explores the relationship between the financing of the press, market competition and ownership patterns showing how these have mutually influenced provision. The chapter integrates original analysis of primary and secondary sources and draws on the author’s research on media and advertising relationships to trace the significance of advertising subsidy for publications, up to contemporary challenges, including falling ad revenues for print, and business responses including advertiser sponsored content. The chapter also provides original table data setting out newspaper ownership and circulation for the period.
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Bedingfield, Sid. "Populist Insurgency, Alabama." In Journalism and Jim Crow, 135–60. University of Illinois Press, 2021. http://dx.doi.org/10.5622/illinois/9780252044106.003.0006.

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This chapter shows how the “Big Mules” – the new industrialists who were reshaping northern Alabama – used the press to help turn back a populist insurgency that threatened to empower Black voters and bring convict leasing to an end in that state. Desperate to save his failing newspaper, Montgomery Daily Advertiser publisher and editor William Wallace Screws sought help from the L&N railroad and its brash leader, Milton H. Smith. In return for his paper’s financial subsidy, the Advertiser spread disinformation, dismissed voter fraud, and published opposition research provided by the railroad against populist candidate Reuben F. Kolb during three contentious gubernatorial elections between 1890 and 1894. Kolb’s allies in the “reform press” fought back valiantly.
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Fraser, W. Hamish. "Dundee." In The Edinburgh History of Scottish Newspapers, 1850-1950, 99–110. Edinburgh University Press, 2023. http://dx.doi.org/10.3366/edinburgh/9781399511537.003.0006.

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The way in which Dundee became a powerful and innovative centre of newspaper publishing is the central theme of this chapter. It looks at John Leng’s successful development of the Dundee Advertiser, promoting relatively radical Liberal policies in the second half of the nineteenth century, and at his innovative People’s Journal where in a number of regional editions radical politics were pursued alongside serialised novels, often making use of localised vernacular language. The chapter also traces the rise of the rival firm of D.C. Thomson, which generally advocated the Conservative cause, but often with a distinctive slant. The gradual merger of the two companies left D. C. Thomson & Co. as dominant. The company generally pursued a paternalistic approach to its staff with little attention to the strict job divisions that prevailed elsewhere. With staff expected to move between daily, evening and weekly papers, became a valuable training ground for generations of journalists.
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"New Sources of Public Service Content1." In A Future for Public Service Television, edited by Des Freedman and Vana Goblot. The MIT Press, 2018. http://dx.doi.org/10.7551/mitpress/9781906897710.003.0027.

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This chapter considers public service content outside of television. In recent years, there has been a major shift in viewing habits, with more and more people watching material on demand, not just through catch-up services such as the BBC iPlayer but also online. Greater broadband speeds have facilitated the viewing of audiovisual material through an internet connection, and the technical and financial barriers to making such content have fallen. Every newspaper, advertiser, campaigning group, agency, corporation, and brand is now in the content creation game. So too are the UK's many and diverse cultural institutions, ranging from national organisations established in statute to diverse local, regional, and charitable establishments; they could prove to be key contributors to a more plural, diverse and dynamic public service media landscape in the future.
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Arakkal, Josraj Augustine, and Preetha Menon. "OTT and Live Sports – Indian Premier League 2023 and its Impact on the Future of Sports Broadcasting in India." In Advances in Media, Entertainment, and the Arts, 272–83. IGI Global, 2024. http://dx.doi.org/10.4018/979-8-3693-3526-0.ch014.

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The battle between JioCinema and Star Sports for live sports viewership reached its peak with Indian Premier League (IPL) 23. In stage one, this chapter uses the case study method to present the story of IPL 23 viewership in the light of free subscriptions. Data was collected through secondary sources like newspaper articles, online newsfeeds, syndicated reports, and expert comments over a period of six months. This data was then analysed on the basis of audience size, advertiser dynamics, and advertising revenues for both JioCinema and Star Sports. Focusing on free subscriptions as a tactic and the sustainability of such promotions on the long-term standing of an over-the-top platform (OTT), an OTT platform performance model (PPM) is proposed in stage two of this chapter. The model offers a five-pronged approach to long term sustainability of an OTT platform.
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Martin, Christopher. "The News Media’s Shift to Upscale Audiences." In No Longer Newsworthy, 69–108. Cornell University Press, 2019. http://dx.doi.org/10.7591/cornell/9781501735257.003.0004.

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Chapter 3 analyzes how the U.S. news media made a significant and devastating shift from targeting a mass audience to an upscale, middle class audience beginning in the late 1960s. The chapter draws on dozens of images of the newspapers’ own advertising aimed at corporate advertisers in the long-time industry publication Editor and Publisher, which illustrate the newspaper industry’s change in direction.
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"Boy, 1729." In The Earliest African American Literatures, edited by Zachary McLeod Hutchins and Cassander L. Smith, 147–48. University of North Carolina Press, 2021. http://dx.doi.org/10.5149/northcarolina/9781469665603.003.0032.

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Not all of the missing individuals advertised for in newspapers escaped intentionally. In this advertisement, an unnamed boy without any identifying marks has been missed, but he is so small that the advertiser rejects the possibility that he meant to leave. Instead, the advertiser assumes the boy has “Stray’d” or been kidnapped. This language speaks to the lost boy’s status on the plantation; he is a piece of livestock allowed to age and fatten until he is of value to his owner, a point driven home by the advertisement that immediately follows, which uses the same language to describe a missing horse: “Stray’d or stol’n about the 25th of September last, from Mr. Alexander Contee’s in Prince George’s County, a Grey Mare, branded on the rear Buttock.” The proximity and similarity of these two advertisements communicates the boy’s status as a farm animal with devastating efficacy.
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Ray, Robert B. "Newspapers." In The ABCs of Classic Hollywood, 190. Oxford University PressNew York, NY, 2008. http://dx.doi.org/10.1093/oso/9780195322910.003.0066.

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Abstract Like so many Warner Brothers movies, often advertised as “torn from the headlines,” The Maltese Falcon uses newspapers to advance its plot: The close-up of the San Francisco Post-Dispatch front page, with its headline “THURSBY, ARCHER MURDERS LINKED!” provides the transition between the Dundy-Polhaus inter- rogation of Spade and his arrival at his office the next day. become increasingly out of sync with its viewers’ as the movie ages. The movies, in other words, even when new, are always history.
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Conference papers on the topic "The Advertiser (Newspaper)"

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Robinson Beachboard, Martine, and John C. Beachboard. "Implications of Foreign Ownership on Journalistic Quality in a Post-Communist Society: The Case of Finance." In InSITE 2006: Informing Science + IT Education Conference. Informing Science Institute, 2006. http://dx.doi.org/10.28945/3029.

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When freedom from Communism largely eliminated overt government censorship of newspapers, other political and business pressures appeared. Consequently, Southeastern European newspaper publishers faced threats to financial viability and editorial integrity. The editor-in-chief of one newspaper in the former Yugoslavian republic of Slovenia claims to have found freedom from political and advertiser influence after a global media conglomerate invested in the publication. Notably, the business daily Finance is the only hard-news start-up to survive in the eleven years since Slovenia gained independence from the Republic of Yugoslavia. This research paper offers a provocative example where international investment appears to have contributed to the democratizing of media in a post-communist society. The paper is not intended to argue that foreign media investments are necessarily beneficial but to suggest some circumstances in which foreign media investment can be advantageous to the democratic aspirations of a society.
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Kostić, Silva, and Ana Slavković. "LINGUISTIC FEATURES OF TV COMMERCIALS AND MARKETING STRATEGIES FOR ADDRESSING CONSUMERS." In 6th International Scientific Conference ERAZ - Knowledge Based Sustainable Development. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2020. http://dx.doi.org/10.31410/eraz.2020.175.

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Advertisements are unavoidable and ubiquitous. We encounter them on television and the radio, in newspapers and magazines, on billboards, in public transport vehicles and mailboxes, on mobile phones or on websites we visit on the Internet. The aim of this paper is to examine linguistic features and marketing strategies used by advertisers to attract and hold consumers’ attention, make them remember advertisements and encourage them to buy advertised products. This paper discusses the way advertisers, using the advertising discourse, manipulate consumers’ opinions, beliefs and behaviour. Starting from previous research of the advertising discourse, this paper shows the results of the analysis of the most important linguistic features as well as marketing strategies for addressing consumers used in TV commercials broadcast on four Serbian TV channels - TV Prva, RTS 1, TV B92 / 02 and TV Pink, from March 2016 to September 2019. The analysis is based on the theoretical principles of Critical Discourse Analysis.
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Madonna, Metha. "Independence of Journalist in Facing Advertiser's Sources (Case Study: Commodification of Workers in TOP Newspaper." In International Conference on Media and Communication Studies(ICOMACS 2018). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/icomacs-18.2018.10.

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Burlutskaya, Elena V. "Advertising of children’s goods in the Russian regional and central press in the early 20th century." In Торговля, купечество и таможенное дело в России в XVI–XX веках. ИПЦ НГУ, 2023. http://dx.doi.org/10.31518/tktdr-35-2023-16.

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The article is devoted to the presentation of children’s goods in the advertisements in the central and regional press in the early 20th century. The illustrated magazine “Niva”, the children’s magazine “Putevodny Ogonek” and the newspaper “Orenburg Leaf” were used as sources of information. These print media were widely represented in Orenburg during the period under study. The author has analyzed the assortment of the children’s products and the ways of their promotion on the market. It was found out that the most frequent advertisements were those about baby food, baby cosmetics or dietary supplements. Thus, the main concern of parents, according to advertisers, was the physical health of children. The main target of the advertising was women, mothers. In addition to text, visual advertising of children’s goods, including images of children themselves, gradually began to appear in the publications, which simplified and emotionally enhanced the perception of advertising information.
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Stefanescumihaila, Ramona olivia. "ADVERTISING PSYCHOLOGY VERSUS LIFELONG LEARNING." In eLSE 2014. Editura Universitatii Nationale de Aparare "Carol I", 2014. http://dx.doi.org/10.12753/2066-026x-14-130.

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Every time we open a newspaper or we turn on the TV, we see sellers of almost identical products spending huge amounts of money in order to convince consumers to buy their brands. Advertisers are not in a position to enforce consumption on a target group, but they have the power to dominate by transmitting their messages through television programmes, magazines and other media. Having proven its force in the movement of economic goods and services, nowadays, advertising has been directed in increasing quantity towards matters of social concern. Furthermore, modern advertising is a complex segment of urban industrial civilization, reflecting contemporary life in its real aspects. Advertising has changed in its culture, due largely to the switch from informational to a more expressive conceptual way of communication with consumers. This change has offered the audience less cognition about products and more sensory orientated heuristics about positions, branding and ethical standards of companies. The purpose of the research is to develop a framework for an analysis of new media advertising that focuses on its social implications and its switch from a pure contextual aspect to hybrid, a bridge between types of informational and emotional advertising which refined the way consumers make decisions about products and services. This assessment will perform analyses of a real balance between ways to persuade consumers and, their belief and feelings. Is advertising a business or a risk? What does the advertising professional rely on when "giving life" to a product? to what extent will the psycho-sociology of a commercial influence competitiveness? When a product is far from convincing, will advertising resort to manipulation, creating "new needs"? How difficult is to preserve one's personality on a market where selling and buying is done through the eyes of the "watcher" - an accomplished creator continuously fighting a psychological struggle for a place in the consumer's mind?
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Reports on the topic "The Advertiser (Newspaper)"

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Bilous, Oksana. FEATURES OF ADVERTISING IN WESTERN UKRAINIAN PRESS. Ivan Franko National University of Lviv, March 2024. http://dx.doi.org/10.30970/vjo.2024.54-55.12173.

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In the article, advertising communication is explored in the context of socio-political, socio-economic, and cultural-legal processes in Eastern Galicia (1919–1939); The ideological and educational concept of advertising materials is outlined, and the features of shaping Ukrainian civic-state consciousness, national and universal moral-spiritual values, interethnic mutual respect, and tolerance under the influence of press advertising are characterized. In the four chapters of the monograph, a comprehensive study of the essence of Ukrainian press advertising communication in Eastern Galicia is conducted for the first time in the field of journalism science. Iryna Nironovych introduced documents and unpublished materials from eight Ukrainian and Polish archival funds into scientific circulation that are directly related to the development of advertising in Western Ukrainian press. The monograph characterizes the national dominant of press advertising discourse in the conditions of Ukrainian nation’s statelessness. After analyzing advertising in 23 newspapers and magazines, the author of the monograph revealed the specific features of creating information-rich, morally ethical advertising content based on Ukrainian ethnonational principles within the territory of the Polish state. The author also justified the necessity of advertising communication as a means of promoting social solidarity and shaping high moral and spiritual values, as well as humanistic worldview and national beliefs among advertisers and consumers. The monograph characterizes not only the content of information about products and services (verbal and non-verbal parameters) but also the mental traits that, in the conditions of the Polish state, contributed to the promotion of Ukrainian moral and spiritual values. Advertising serves a complex of functions that are essential for meeting the economic, social, cultural, and moral-spiritual needs of the human community. In the conditions of the Second Polish Republic, the situation of Ukrainians motivated advertisers to seek a special socio-psychological, educational, regulatory, and ideological approach to creating advertising. The article emphasizes that advertising announcements with elements of national-patriotic coloring encompassed two components – informational and ideological. Advertising for Ukrainian books on historical topics, magazines, and public organizations carried an enlightening and educational, as well as an emotionally informative character. Press advertising communication in the fields of industrial and agricultural production, trade, household services, and cultural and artistic life served as an emotionally rational factor in strengthening the information-psychological structure of the Ukrainian national community.
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Hotsur, Oksana. FROM THE ECONOMIC CRISIS TO COVID-19: FEATURES OF THE DEVELOPMENT OF THE PRINT MEDIA MARKET OF UKRAINE. Ivan Franko National University of Lviv, February 2022. http://dx.doi.org/10.30970/vjo.2022.51.11396.

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The study analyzes the traditional media during 2013-2021 and draws attention to a number of factors, factors of economic and global nature in the historical context, which affect the general state of the media market in Ukraine. The main goal is to outline the peculiarities of the development of the print media market in modern conditions and challenges. The study uses socio-communicative and axiological approaches, methods of content analysis, synthesis and general are the main methods that were used in the research process. In addition to catalysts for abrupt changes in the print media market of Ukraine, factors have been identified that significantly affect the development trends of the general media market: digitalization, destruction of logistics, periodicals, outflow of advertisers from traditional media (television, radio, newspapers and magazines). There are already forecasts that due to the increase in the price of paper on the world market there will be an increase in prices for printed products by 40%), the lack of a culture of consumption of subscription information, as there is a free alternative (social networks, search engines). Results/findings and conclusions of my research: a set of three crisis periods, as a result of which the factors identified in the study are the main characteristics of the development of the modern print media market in Ukraine. The print media market, due to the global situation through COVID-19, is going through difficult times. In fact, the prospect for further scientific research may be the study of the financial component of the Ukrainian media market in the context of general world trends.
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