Academic literature on the topic 'Television viewers – Vietnam – Case studies'

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Journal articles on the topic "Television viewers – Vietnam – Case studies"

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Phuong, Nguyen Doan Viet, and Vo Thi Ngoc Thuy. "The impact of cognitive and affective factors on the viewer’s preference for television programs." Science & Technology Development Journal - Economics - Law and Management 3, no. 4 (February 9, 2020): 460–77. http://dx.doi.org/10.32508/stdjelm.v3i4.588.

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One of the greatest concerns to television program producers is to attract and retain viewers. There have been many studies aiming to predict and examine the determinants of viewers’ preference for television programs, of which the most outstanding is the research on media enjoyment by Nabi and Krcmar. In particular, Nabi and Krcmar proposed the tripartite model of media enjoyment effects on viewing and content-related behavior that comprises of affective reaction, cognitive reaction and behaviour reaction. A more generalized theory is that of Katz et al. on the uses and gratifications. Accordingly, the audience has a collection of needs that come from social and psychological origins and needs to be gratified; all types of mass communication media are only a facility to satisfy those needs. Four general categories of needs are identified, including (1) diversion; (2) personal relationships; (3) personal identity and; (4) surveillance. Later studies have been devoted to clarifying and extending these needs. This research employs the reliability test Cronbach’s Alpha, exploratory factor analysis (EFA), confirmatory factor analysis (CFA) and structural equation modeling (SEM) to test the research model and measure the influence of the cognitive and affective factors on the enjoyment and uses of television programs. The final objective of this research is to find the way to influence the viewers’ preference for reality programs/gameshows in Vietnam.
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Papathanassopoulos, Stylianos. "The Development of Digital Television in Europe." Media International Australia 86, no. 1 (February 1998): 77–86. http://dx.doi.org/10.1177/1329878x9808600109.

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This paper discusses the recent development of digital television in Western Europe. It traces the players and the outcome of the new television revolution as it is considered in Europe and argues that, as in the case of cable and satellite TV in the 1980s, the development of digital television is mostly associated with hype and ‘technorazzamatazz’ rather than with realistic estimates and most importantly not taking into account the reaction of the viewers.
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Silvestri, Vito N. "Television’s Interface With Kennedy, Nixon, and Trump: Two Politicians and One TV Celebrity." American Behavioral Scientist 63, no. 7 (August 29, 2018): 971–1001. http://dx.doi.org/10.1177/0002764218784992.

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With the historical televised first presidential debates of John F. Kennedy and Richard M. Nixon, television made its national debut as a political influence. Television became a third player in the debates in the way it filmed the candidates. Kennedy and Nixon respectively served as models of effective and ineffective presentations of oneself on the electronic screen. Because of this event, “The Image” emerged as part of the sensibility for any public figure as well as an intrinsic part of the political lexicon. Kennedy, as President, also developed a model of his frequent usage of television as an outreach connection to the public. A few years later television became the dominant media when it presented the Vietnam War to the viewers’ living rooms. This sparked a series of protests not only anti-draft but from other movements: civil rights, black protest, student rights, women’s rights in a society that was becoming part of an unprecedented information age. Television not only reported these events, it repeated its visual imagery which helped to reinforce changing norms in our society. Fifty-five years later, Donald Trump, known for his television celebrity as well as his reputation as a successful businessman, became an unusual marker of reality about public tolerance and acceptance, largely helped by cable television and its effect after fifty-five years of viewers and the additional factor of hundreds of cable channels. Kennedy, Nixon and Trump serve as bookends for television’s prominent and definitely mediated influence on American history.
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Gaeke-Franz, Baden. "Rejection or Celebration? Autistic Representation in Sitcom Television." Studies in Social Justice 16, no. 2 (March 11, 2022): 308–22. http://dx.doi.org/10.26522/ssj.v16i2.2590.

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In recent years, autistic-coded characters have become a common staple in sitcoms. This paper will examine depictions of autistic-coded characters in two such sitcoms: CBS’s The Big Bang Theory (Big Bang), and NBC’s Community. Sheldon on Big Bang is stereotyped and mistreated by his friends, while Abed on Community challenges stereotypes and is beloved. The different treatment of autistic characters stems from the responses of the shows’ writers to the fear of accidentally misrepresenting autism, with the crew of Big Bang choosing to avoid the label of autism, while Community embraced it and did research to better represent autistic people. This difference has a huge impact on audiences watching the shows. Seeing Sheldon’s friends belittling him because of his autistic-coded traits triggers shame in autistic viewers, while also validating ableist thought patterns in neurotypical viewers. In Community, however, seeing Abed’s confidence in his autistic embodiment serves to boost the confidence of autistic viewers, while his friends’ and classmates’ love and support of him serves as a model for neurotypical viewers of how to best interact with autistic people in the real world. The case of these two shows illustrates two important facts about autistic representation in media: failing to diagnose a character does not exempt a writer from ableist representations, and to avoid this ableism it is important to listen to audience feedback and do research to properly understand the characters from the perspective of the communities they stand for.
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Turner, Georgina. "‘Bizarre Sapphic midlife crisis’: (Re)thinking LGBTQ representation, age and mental health." Sexualities 22, no. 7-8 (November 12, 2018): 997–1016. http://dx.doi.org/10.1177/1363460718794132.

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This article looks at viewers’ responses to the romance between two older women on the BBC medical drama Holby City. In the context of a continuing lack of representation of (older) women-loving women, viewers of all ages describe a transformative experience, with an emphasis on positive mental health outcomes – yet older women also orient to something implicitly problematic about this being the case. This is premised, I suggest, in the foregrounding of youth and adolescence in academic and public discussions of the role of the media in sexual self-realisation. The research demonstrates the need for qualitative case studies capturing LGBTQ portrayals, taking account of the experiences of older viewers, and of network television even in a fragmented and queer(er) digital market.
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Muthia, Eggi Listy Bahatis. "STRATEGI PUBLIC RELATIONS STASIUN TELEVISI DALAM MEMBANGUN CORPORATE IMAGE Studi Kasus Program Community Relations NET. Good People di Stasiun Televisi NET." Jurnal Visi Komunikasi 20, no. 02 (February 26, 2022): 231. http://dx.doi.org/10.22441/jvk.v20i02.14372.

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NET television station. is a station that has a young age compared to other televisions in Indonesia, but is much loved by loyal viewers. Seeing the many loyal viewers of the television station, public relations creates a place to gather and exchange the views of loyal viewers of the NET television station. as the NET community. Good people. The purpose of this study was to find out the strategies carried out by the public relations television station NET. in building an image in the community.In this study using the public relations strategy theory Scoot M. Cutlip & Allen H. Center This study uses a constructivist paradigm with a qualitative approach to case study methods. Data collection techniques with interview techniques and observations and supported by literature studies. The results of this study are public relations television station NET. apply the Scoot M. Cutlip & Allen H.Center theory in implementing the public relations strategy. Besides that, "NET. TV is COOL "is a corporate image that is valued by the community. While the obstacles faced are when looking for targets to become members of the NET community. Good people.
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Muthia, Eggi Listy Bahatis. "STRATEGI PUBLIC RELATIONS STASIUN TELEVISI DALAM MEMBANGUN CORPORATE IMAGE (Studi Kasus Program Community Relations NET. Good People di Stasiun Televisi NET.)." Jurnal Visi Komunikasi 20, no. 02 (February 26, 2022): 231. http://dx.doi.org/10.22441/visikom.v20i02.14372.

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NET television station. is a station that has a young age compared to other televisions in Indonesia, but is much loved by loyal viewers. Seeing the many loyal viewers of the television station, public relations creates a place to gather and exchange the views of loyal viewers of the NET television station. as the NET community. Good people. The purpose of this study was to find out the strategies carried out by the public relations television station NET. in building an image in the community.In this study using the public relations strategy theory Scoot M. Cutlip & Allen H. Center This study uses a constructivist paradigm with a qualitative approach to case study methods. Data collection techniques with interview techniques and observations and supported by literature studies. The results of this study are public relations television station NET. apply the Scoot M. Cutlip & Allen H.Center theory in implementing the public relations strategy. Besides that, "NET. TV is COOL "is a corporate image that is valued by the community. While the obstacles faced are when looking for targets to become members of the NET community. Good people.
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Elder, Catriona. "Framing stories of national belonging: the case of an historical adventure-romance television series." Media International Australia 174, no. 1 (October 19, 2019): 72–85. http://dx.doi.org/10.1177/1329878x19882021.

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This article explores the role of Australian 1970s and 1980s ‘quality’ historical television series and miniseries in engaging national audiences in discussions about their national history. These programmes – which had a corollary in the United States in the same period – were ‘blockbusters’. But the historical miniseries of this period were not designed just to make money for the television networks, rather they had ‘designs’ on their viewers. What this set of programmes have in common is a sense of their important contribution to debates about what, who and why of nations and citizens. The producers of these programmes, in a period of significant social change and the emergence of identity politics, sought to engage citizens with the complexities of national histories. This article focuses on one series, Luke’s Kingdom, and explores why and how it was possible for this television genre to reinvigorate and rethink ideas of national belonging.
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Podara, Anna, Maria Matsiola, Rigas Kotsakis, Theodora A. Maniou, and George Kalliris. "Generation Z’s screen culture: Understanding younger users’ behaviour in the television streaming age – The case of post-crisis Greece." Critical Studies in Television: The International Journal of Television Studies 16, no. 2 (June 2021): 91–109. http://dx.doi.org/10.1177/17496020211005395.

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Post-crisis Greece is experiencing dynamic audiovisual market growth, faster than the EU average. As Greek TV responds to the challenges of the streaming era, new paths are forged by young viewers/users. This article, based on a survey of nearly 1,000 students, attempts to characterise the viewing patterns of young audiences, who are early adopters and heavy consumers of streaming television. We argue that whereas young Greek media users favour streaming platforms, they value the social character of traditional television, which plays a prominent role in post-crisis Greece. Young media users’ screen behaviour can be described as mobility-centred and algorithmically naïve.
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Stewart, Mark. "The Myth of Televisual Ubiquity." Television & New Media 17, no. 8 (August 1, 2016): 691–705. http://dx.doi.org/10.1177/1527476416655384.

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Popular and journalistic discussions of television often present a rhetoric, which suggests that television has become ubiquitous, any content being able to be watched anytime, anywhere. This article argues that this represents a myth of televisual ubiquity, which neglects the role still played by national borders and which makes assumptions about the types of television of interest to people. By accepting the myth of televisual ubiquity, we are making assertions about the television experience of some viewers over others, as well as creating a distinction of which television can be seen to have lasting importance. The article analyzes the components of the myth of televisual ubiquity and draws them together to consider a case study, video on demand in New Zealand.
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Dissertations / Theses on the topic "Television viewers – Vietnam – Case studies"

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Mugoni, Petronella Chipo. "Satellite television use among Zimbabwean professionals : an investigation into audience consumption of SABC Africa's '60 Minutes live in Africa'." Thesis, Rhodes University, 2007. http://hdl.handle.net/10962/d1007707.

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Within the context of debates surrounding the consumption of global media by local audiences in Third World countries, this study explores the reasons behind satellite television subscription, and consumption of international news among a sample of young professional men and women in contemporary Zimbabwe. The study seeks to uncover how the research participants respond to news broadcast on SABC Africa's '60 minutes live in Africa', a programme which they can only access via satellite television in their country. Working within the frame of audience studies which insists on understanding media consumption and reception in context, this study examines how the respondents, situated within the specific Zimbabwe context, characterised as it is by serious social, economic and political challenges, respond to both regional news and news about their country on '60 minutes live in Africa'. Within the frame of qualitative research the study employs a two-stage sampling procedure and data collection strategy to uncover the factors that underpin international media consumption and reception by professional men and women situated in a country undergoing rapid change. The findings of the study point to the various social and individual factors that underlie media consumption choices as well as to the different socially patterned reasons why local audiences are either attracted to, or reject global media. The study found that SABC Africa's '60 minutes live in Africa' is more popular and better received than Western-broadcast programmes on channels such as BBC, CNN, and Sky News among Zimbabwean professionals. I also uncovered some evidence that cultural proximity and relevance are of supreme importance in determining which media audiences chose to consume and what level of engagement they bring to their reception of global media. These and other findings directly confront media models that privilege beliefs in cultural imperialism and the dominance of Western media and their effects on Third World audiences.
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Klotz, Adam M. "Social media and weather warnings : exploring the new parasocial relationships in weather forecasting." 2011. http://liblink.bsu.edu/uhtbin/catkey/1640183.

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The emergence and popularity of mobile and social media have transformed the nature of the parasocial relationship between weathercaster and audience. Two experts and nine television viewers were selected for qualitative interviewing via non-probability sampling to gain an understanding of how respondents’ growing use of social media and other emerging media has impacted the relationship with the local television weathercaster. Additionally, these interviews explored the ways in which these relationships have ultimately changed how viewers receive weather warnings. Storms producing strong straight-line winds and multiple tornadoes in the Fort Wayne, Indiana television market provided a case study that illuminated the role of trust in the complex relationships between weather forecasting and new social media. Mobile and social media have increased the weather forecasters’ influence over the audience, while quickly allowing them to provide severe weather warnings. This study demonstrates the popularity of social media among diverse age groups and that user demographics do not indicate any level of social media literacy. Second, as the literature suggests, this study confirms users’ trust in their weather forecasters as well as the informationseeking behavior displayed during severe weather. Third, this research finds that social media has transformed parasocial relationships. Finally, this study suggests that stations have not recognized nor taken advantage of these new parasocial relationships, and that they can do so by promoting TV personalities’ online social profiles.
Introduction -- Literature review -- Methods -- Trust, weather forecasting and social media -- Online presence -- Conclusion.
Department of Geography
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Books on the topic "Television viewers – Vietnam – Case studies"

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A noite da madrinha e outros ensaios sobre o éter nacional. São Paulo, SP: Companhia das Letras, 2005.

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Neverla, Irene. Fernseh-Zeit: Zuschauer zwischen Zeitkalkül und Zeitvertreib : eine Untersuchung zur Fernsehnutzung. München: Ölschläger, 1992.

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Media audiences: Television, meaning and emotion. Edinburgh: Edinburgh University Press, 2009.

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Francisco, Iglesias. Una semana sin televisión: Datos y anécdotas de un insólito experimento para conocer mejor la televisión. Madrid: F. Iglesias, 1994.

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Lull, James. Inside family viewing: Ethnographic research on television's audiences. London: Routledge, 1990.

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Massimiliano, Tarozzi, and Dallari Marco, eds. Il governo della TV: Etnografie del consumo televisivo in contesti domestici. Milano, Italy: FrancoAngeli, 2007.

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Massimiliano, Tarozzi, and Dallari Marco, eds. Il governo della TV: Etnografie del consumo televisivo in contesti domestici. Milano, Italy: FrancoAngeli, 2007.

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Book chapters on the topic "Television viewers – Vietnam – Case studies"

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Praveen, Roopa, Dilip Aher, and Nilesh Anute. "Sony Pictures Network— A New PMA Philosophy." In Indian Business Case Studies Volume V, 3—C1.P29. Oxford University PressOxford, 2022. http://dx.doi.org/10.1093/oso/9780192869418.003.0001.

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Abstract Sony Pictures Networks India (SPN has several channels including Sony Entertainment Television SET and SET HD), one of India’s leading Hindi general entertainment television channels. SPN reaches out to over 700 million viewers in India and is available in 167 countries. The PESTEL/PESTLE analysis of Sony Corporation reveals a number of significant opportunities and threats that shape the electronics, gaming, entertainment, and financial services markets. As part of its talent development program schedules, SPN are also upskilling their current employees by providing alternate learning experiences, reverse mentoring, expert talks, and design thinking workshops, among other initiatives. The HR policies at Sony is employee inclusive, however due to the growing workforce there have been certain management changes that Sony has had to incorporate. This case delves into the management style of Sony for its employees and analyses the best practices.
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Nguri, Evans Matu. "Interviewing for Television." In Advances in Media, Entertainment, and the Arts, 132–54. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-4666-9613-6.ch009.

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An examination of television interviewing in Kenya provides an emerging sketch of its practice and theory. This Chapter considers television interviewing at three levels that it considers as prioritized by the times - interviewing at the change frontier site, interviewing on behalf of bio-change beings that Kenyans have become, and interviewing with pollen grains of theory in journalism and consequent echoes of its outcome. The Chapter considers three case studies of interviewing in Kenya - the presidential debate, live field reporting and TV opinion polls.The Chapter concludes with a sketch that also suggests certain claims - that television as a medium has not risen to its natural place because it's cameras are not focused on the space of great needs of the people particularly at the change frontier; that moving to a high value question interviewing and a treatment of interviewing as a full-fledged production is a fresh and a rich depth offer for viewers; and that the television interview is a critical forgery of rhetoric in a change thirsty society.
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Chapman, Jane, Kate Allison, Andrew Kerr, and John Cafferkey. "Cartoons." In The Edinburgh History of the British and Irish Press, Volume 3, 414–33. Edinburgh University Press, 2020. http://dx.doi.org/10.3366/edinburgh/9781474424929.003.0021.

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Throughout the 20th century, cartoons relentlessly appeared in all sorts of newspapers, evidence of the immense cultural impact of illustrative satire long before the era of television. Many events were recorded in print, such as the Great War, the 1916 Easter Rising, women’s suffrage, the Second World War, and the Cold War. This chapter uses Gombrich’s ‘6 point filter’ for cartoon analysis to present both case studies and longer- term trends. Case studies include pioneering Irish satire in The Lepracaun, and British football cartoons used to present the perspectives of the working - class British soldier from 1914 to 1918. The authors analyse several trends over time, including increased ‘creative acerbity’, for instance during ‘The Troubles’ in Northern Ireland, through to a greater personalisation of issues and use of a celebrity approach, often as propaganda during the Cold War and Vietnam. Findings from the analysis of over a thousand images point to an increase in derivative amateur cartoons, which is construed as a democratic tool for expression.
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Reports on the topic "Television viewers – Vietnam – Case studies"

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Khan, Mahreen. The Environmental Impacts of War and Conflict. Institute of Development Studies, March 2022. http://dx.doi.org/10.19088/k4d.2022.060.

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In modern warfare, the first widely acknowledged scientific study and documented case of environmental damage during conflict was the (direct and deliberate) use of Agent Orange and other toxic chemicals by US forces, from 1961-1971, during the Vietnam War in a policy known as herbicide. The Vietnam War has been relatively well documented for the sheer horror and magnitude of the devastation to natural habitats and because it was the first war where television and global media brought vivid images and accounts into people’s homes, making the war a matter of political and public conscience This helped stir academic and scientific interest and facilitated evidence collection and documentation of environmental damages. This helpdesk report is a rapid literature review on the main environmental impacts of war and conflict, drawing primarily on academic, and peer reviewed literature and only some policy and practitioner sources, as per the request. Where current situations are discussed, such as the ongoing Ukraine war, a few blogs are referred to. Within the literature focused on the environmental impacts of conflict, common case studies include: the North Atlantic Treaty Organisation (NATO) bombing of Kosovo (1999), and the conflict in the Donbas region of Ukraine (2014). Interestingly there is comparatively less literature on the conflicts in Afghanistan (2001-2021), the Iraq-Iran War (1980-1988), the Gulf Wars (1991 and 2003), the Yemeni civil war (2014 – present) and the ongoing war in Syria (since 2011) despite their relatively greater severity, intensity and duration.
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