Journal articles on the topic 'Television in public relations'
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Muthia, Eggi Listy Bahatis. "STRATEGI PUBLIC RELATIONS STASIUN TELEVISI DALAM MEMBANGUN CORPORATE IMAGE Studi Kasus Program Community Relations NET. Good People di Stasiun Televisi NET." Jurnal Visi Komunikasi 20, no. 02 (February 26, 2022): 231. http://dx.doi.org/10.22441/jvk.v20i02.14372.
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NET television station. is a station that has a young age compared to other televisions in Indonesia, but is much loved by loyal viewers. Seeing the many loyal viewers of the television station, public relations creates a place to gather and exchange the views of loyal viewers of the NET television station. as the NET community. Good people. The purpose of this study was to find out the strategies carried out by the public relations television station NET. in building an image in the community.In this study using the public relations strategy theory Scoot M. Cutlip & Allen H. Center This study uses a constructivist paradigm with a qualitative approach to case study methods. Data collection techniques with interview techniques and observations and supported by literature studies. The results of this study are public relations television station NET. apply the Scoot M. Cutlip & Allen H.Center theory in implementing the public relations strategy. Besides that, "NET. TV is COOL "is a corporate image that is valued by the community. While the obstacles faced are when looking for targets to become members of the NET community. Good people.
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Muthia, Eggi Listy Bahatis. "STRATEGI PUBLIC RELATIONS STASIUN TELEVISI DALAM MEMBANGUN CORPORATE IMAGE (Studi Kasus Program Community Relations NET. Good People di Stasiun Televisi NET.)." Jurnal Visi Komunikasi 20, no. 02 (February 26, 2022): 231. http://dx.doi.org/10.22441/visikom.v20i02.14372.
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NET television station. is a station that has a young age compared to other televisions in Indonesia, but is much loved by loyal viewers. Seeing the many loyal viewers of the television station, public relations creates a place to gather and exchange the views of loyal viewers of the NET television station. as the NET community. Good people. The purpose of this study was to find out the strategies carried out by the public relations television station NET. in building an image in the community.In this study using the public relations strategy theory Scoot M. Cutlip & Allen H. Center This study uses a constructivist paradigm with a qualitative approach to case study methods. Data collection techniques with interview techniques and observations and supported by literature studies. The results of this study are public relations television station NET. apply the Scoot M. Cutlip & Allen H.Center theory in implementing the public relations strategy. Besides that, "NET. TV is COOL "is a corporate image that is valued by the community. While the obstacles faced are when looking for targets to become members of the NET community. Good people.
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Aierbe-Barandiaran, Ana, and Concepción Medrano-Samaniego. "Adolescents’ television viewing habits and its relation with values." Comunicar 16, no. 31 (October 1, 2008): 109–14. http://dx.doi.org/10.3916/c31-2008-01-013.
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The aim of this study was to analyze whether television viewing habits themselves contribute to defining the gender significance in a sample of 577 adolescents (270 boys and 307 girls) from the Basque Autonomous Region. Using responses to the CTV (Television Habits Questionnaire), the authors found several groups of people according to various indicators. Results indicate that television reproduces social gender stereotypes and may contribute to their perpetuation. Furthermore, the group most exposed to contents is the adolescent girls, in which an explicit lack of distinction between private and public life, and between more conventional and personal values can be found.En este trabajo se ha tratado de relacionar la dieta televisiva de los adolescentes, recogida a través de diferentes índices con sus valores personales y los valores percibidos en los programas de televisión que más les gustan. Con una muestra de 823 adolescentes del País Vasco, se han empleado instrumentos como un cuestionario de hábitos televisivos, para conocer su dieta y una escala de dominios de valores, para conocer sus valores personales y los valores percibidos en los programas de televisión que más les gustan. Los resultados indican que existen correlaciones entre algunos índices (permanencia, covisionado y preferencias por asistir a determinados programas) y algunos valores personales como poder, benevolencia y tradición. Estos datos, en la misma línea que otras investigaciones internacionales, no nos permiten concluir sobre una relación clara entre la dieta de los adolescentes y sus valores.
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Ruano-López, Soledad. "Culture and television. A controversial relation." Comunicar 14, no. 28 (March 1, 2007): 177–82. http://dx.doi.org/10.3916/c28-2007-17.
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From the birth of the public television in Europe, media has been related with cultural and divulging objectives. Nevertheless, it is necessary to admit that the relation between television and culture have always been difficult or al least controversial. Until the eighties there seemed to exist a mutual respect among each other but since the loss of monopoly on the part of the public European chains the relation has been getting worse. Public television has got involved in drag by a crazy race for audience rates where programmes on or with cultural values have been progressively diminished. Desde el nacimiento de la televisión en Europa, se le ha atribuido una función cultural y de difusión de valores, de conocimiento y de saber. Sin embargo, hay que reconocer que la relación entre televisión y cultura siempre ha sido difícil y polémica. Hasta los años ochenta parecía existir un mutuo respeto entre ambas, pero, desde la pérdida del monopolio por parte de las cadenas públicas europeas, la relación ha ido empeorando hasta alcanzar el rótulo de «mala». La televisión pública se ha dejado arrastrar por una loca carrera de índices de audiencia, en donde los programas de valores culturales, con valores culturales o sobre-valores culturales han ido menguando progresivamente.
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O'Keefe, Roger. "The “Right to Take Part in Cultural Life” Under Article 15 of the ICESCR." International and Comparative Law Quarterly 47, no. 4 (October 1998): 904–23. http://dx.doi.org/10.1017/s002058930006259x.
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The fans' representatives also had some thoughts on the televising of games and pay-per-view television. They proclaimed “the right of fans to watch football matches on television without having to pay extra, since they take place in public arenas which have been paid for by the citizens”.1
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Nopita Sari, Mila Wahyuni, and Eka M. Taufani. "Strategi Hubungan Masyarakat Lembaga Penyiaran Publik Televisi Republik Indonesia Jambi dalam Mempromosikan Program Acara." MAUIZOH: Jurnal Ilmu Dakwah dan Komunikasi 4, no. 2 (December 16, 2019): 189–216. http://dx.doi.org/10.30631/mauizoh.v4i2.38.
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This research is motivated by a phenomenon that occurs in the field of Public Relations (HUMAS) of the Republic of Indonesia Television Public Broadcasting Institution (LPP TVRI) Jambi. A strategy is needed by TVRI Jambi as times change where the interest of television viewers is decreasing due to competition from both private television and new media. The audience follows a style that has value. Therefore it is necessary to have a Public Relations in order to expand public knowledge about what programs exist at TVRI in order to increase the existence of TVRI Jambi. This study uses a qualitative method with a case study approach. Data collection methods used in the form of observation, documentation, and interviews with data analysis techniques, namely data reduction, data presentation, and data verification. The results of this study the authors found that the Public Relations Strategy in promoting TVRI Jambi programs to improve the quality of TVRI programs in the eyes of the public to better understand and know broadcasts on TVRI Jambi therefore Public Relations itself uses a communication strategy Public relations strategy, communication, advertising , sales promotion, publicity , corporate design The problems of Public Relations in promoting LPP TVRI programs in Jambi, weak human resources, PR efforts in promoting LPP TVRI Jambi programs in collaborating with other agencies.
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Milbury, Jim. "Improving Communication Through Public Relations Research1." International Oil Spill Conference Proceedings 1999, no. 1 (March 1, 1999): 1141–42. http://dx.doi.org/10.7901/2169-3358-1999-1-1141.
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ABSTRACT Public affairs programs often communicate with their customers, or publics, in simply one direction. During a pollution incident press releases are generated and sent to the news media, corporate executives give positive sound bites for the evening news, and reporters' questions are answered. Evidence of whether the response and cleanup was successful is typically evaluated by the slant of the television or newspaper reports. However, public opinion may radically differ with what is being reported. It is important, therefore, to have a public relations methodology established to directly measure public opinion. It is especially important to measure a “baseline” opinion before an incident occurs that will help determine the variance of public perception in your community and clearly determine if, and by how much, your corporate image has been damaged or improved. This paper will offer usable suggestions of how to measure, both quantitatively and qualitatively, public opinion.
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Rif'an, Ali. "PEMANFAATAN RADIO DAN TV KOMUNITAS SEBAGAI MEDIA HUMAS LEMBAGA PENDIDIKAN." journal TA'LIMUNA 3, no. 2 (May 3, 2018): 169–90. http://dx.doi.org/10.32478/ta.v3i2.110.
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Public relations (PR) in an educational institution has an important role in addition to the positive image of the institution as well as the massive media publicity. Radio and television are a media community that continues to develop according to the needs of the times. This paper describes how the use of radio and television as one of a medium of public relations education institutions associated with the policies within requirements of establishment, management, funding, and material. With some of those provisions, the role and utilization of radio and television can be maximized.
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Stapleton, Stephen, Andres Uribe, and Austin L. Wright. "Televising Justice during War." Journal of Conflict Resolution 66, no. 3 (March 20, 2022): 529–52. http://dx.doi.org/10.1177/00220027211047267.
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Television is an overlooked tool of state building. We estimate the impact of televising criminal proceedings on public use of government courts to resolve disputes. We draw on survey data from Afghanistan, where the government used television as a mechanism for enhancing the legitimacy of formal legal institutions during an ongoing conflict. We find consistent evidence of enhanced support for government courts among survey respondents who trust television following the nation’s first televised criminal trial. We find no evidence that public confidence in other government functions (e.g. economy, development, corruption) improved during this period. Our findings suggest that television may provide a means of building state legitimacy during war and other contexts of competition between political authorities.
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Tanne, Janice Hopkins. "US television science news is sometimes public relations in disguise." BMJ 333, no. 7578 (November 23, 2006): 1089.1–1089. http://dx.doi.org/10.1136/bmj.39041.373021.db.
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Kankam, George. "Are Public Relation Strategies Useful for Ghanaian Public Universities: An Exploratory Inquiry on the University of Education, Winneba in Ghana." Archives of Business Research 10, no. 7 (July 25, 2022): 66–78. http://dx.doi.org/10.14738/abr.107.12317.
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Universities in the twenty-first century must use successful public relations methods to communicate with both external and internal audiences. Ghana's public universities are dedicated to change, which necessitates the creation of public relations techniques to increase student enrolment. The exploratory inquiry was used in this study. The consequences of public relations tactics on public relations strategies at Ghanaian public universities are examined in this paper. Based on the existing literature, it is concluded that public universities use a variety of marketing public relations strategies to increase student enrollment, including television advertising, radio advertising and web page information. However, there is still room for improvement, and practical recommendations are made.
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Rizki, Meinati Fajar. "Peranan Public Relations dalam Rebranding TVRI untuk Membentuk New Image." Jurnal Komunikasi Global 8, no. 2 (December 31, 2019): 134–50. http://dx.doi.org/10.24815/jkg.v8i2.14931.
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Indonesian state-run television (TVRI) is a state-owned public broadcasting institution that aired since August 24, 1962. However, along with media development, TVRI has been largely abandoned by Indonesians. The 'outdated' image is attached to TVRI due to various factors, such as the program view, the image quality, and the logo. In March 2019, LPP TVRI conducted a comprehensive rebranding program by introducing its new logo and slogan. The purpose of this study is to explore the role of the Public Relations of LPP TVRI in this rebranding activity to change the image of 'outdated' into up-to-date television. Data were collected through interviews with three Public Relations staff and two audiences of LPP TVRI. In the process of rebranding, LPP TVRI employed renaming because there was no change in name, but only a change of logo and slogan as 'unifying media', cooperating with DM ID brand consultants in its process. The results of this study showed that in this regard, LPP TVRI Public Relations has played four roles, including Expert Prescriber, Communication Facilitator, Problem Solver Facilitator, and Communication Technical. The roles of Expert Prescriber and Communication Facilitator need to be improved for the rebranding process.
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Becker, Lee B., Vernon A. Stone, and Joseph D. Graf. "Journalism Labor Force Supply and Demand: Is Oversupply an Explanation for Low Wages?" Journalism & Mass Communication Quarterly 73, no. 3 (September 1996): 519–33. http://dx.doi.org/10.1177/107769909607300302.
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Radio and television stations consistently have offered entry-level news salaries below those provided by daily newspapers, public relations, and advertising employers. The data reported in this paper show an oversupply of labor in radio news, television news, and daily newspapers. That oversupply probably serves to hold down salaries generally and to explain the lower pay in television news in comparison with daily newspapers. Television has many more persons seeking entry-level jobs than jobs available.
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CASPI, DAN. "In Search of a Theory of Television News and Public Relations." American Behavioral Scientist 33, no. 2 (November 1989): 216–20. http://dx.doi.org/10.1177/0002764289033002018.
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Farhan, Raihan, and Manik Sunuantari. "DIGITAL VILLAGE TELEVISION AS GOVERNMENT PUBLIC RELATIONS MEDIA TO DISSEMINATE INFORMATION." EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI 6, no. 3 (October 17, 2023): 423–39. http://dx.doi.org/10.33822/jep.v6i3.5726.
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The gap in information dissemination is one of the problems that befell the people in Batu City. In 2020, the Ministry of Communication and Informatics’ service (Diskominfo) and KIM of Batu City formed 23 Digital Village Televisions named "TV Desa Kota Batu'' as media for information dissemination between stakeholders and the people. This research uses PENCILS theory and is a case study research. Data was collected through open interviews with figures who played significant roles in the program. The results showed that the TV Desa program was used as a medium of communication between the government and the people of Batu City. The Diskominfo and KIM of Batu City hold the role of Government Public Relations as facilitator, mediator, and collaborator. The dissemination carried out to KIM as a collaborator is empowerment through training. Meanwhile, information is disseminated to the people as the external public through many types of audio-visual content.
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Naudé, Annelie, Johannes Froneman, and Roy Atwood. "Interactivity and public relations on the web." Communicare: Journal for Communication Studies in Africa 23, no. 1 (October 24, 2022): 33–53. http://dx.doi.org/10.36615/jcsa.v23i1.1781.
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Interactivity is one of the most prominent features of the Internet, distinguishing it fromtraditional mass media such as newspapers or television. However, when discussing theconcept of interactivity, most people tend to think only about the bells and whistles onparticular web sites without considering interactivity as a theoretical concept. As thisaspect has such important implications for communication theory, in general, and forthe use of the Internet as a communication medium, it is essential for communicationscholars and all communication practitioners (including public relations practitioners)to understand the theoretical roots of interactivity. This would enable academics toapply interactivity as a theoretical concept to new media research and practitioners tomake better use of the Internet as a communication medium. This article explores theconcept of interactivity and makes a connection between interactivity and the applicationof the two-way symmetrical model of public relations to public relations on the web.
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Vellycia, Vellycia. "Ministry of Agriculture's Public Relations Strategy Through the Millennial Farmer Program." Communicare : Journal of Communication Studies 9, no. 2 (December 31, 2022): 97. http://dx.doi.org/10.37535/101009220222.
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As the world keeps advancing due to globalization, countries across the world were competing against each other to be more acknowledgeable. The use of nation branding appears to be better suited to solve that problem. The use of public diplomacy such as gastrodiplomacy is believed to be the perfect tool in achieving that goal. South Korea was one of the many countries to do so. The country does not solely rely on the concept of gastrodiplomacy alone, rather it combines diplomacy with the use of media and entertainment industry. This research aims to elaborate the use of Korean television programs as the medium for cultural representation through gastrodiplomacy performed within. This research attempts to interpret gastrodiplomacy performances within the Korean drama, 'Weightlifting Fairy: Kim Bok-Joo' and Korean reality show, 'BTS: In The Soop' by applying diplomacy and performance concept, and food as nation branding theory. This study shows that television drama and reality show were able to create an engagement and connection with their audience, making both shows effective in delivering the message. The research will be carried out using qualitative research measurement, by analyzing the food appearances happening within the selected scenes from both the series.
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Atika Suri and Sadiyah El Adawiyah. "Implementasi Cyber Public Relations pada Instagram @dcikabakery." MUKASI: Jurnal Ilmu Komunikasi 3, no. 1 (February 15, 2024): 38–46. http://dx.doi.org/10.54259/mukasi.v3i1.2394.
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Researchers will examine whether Cyber Public Relations activities are effective in improving the D’cika Cakes & Bakery brand. The aim is to analyze the use of social media as an information medium for D'cika Cakes & Bakery in Cyber Public Relations activities referring to Chris Heuer's theory with four indicators, namely context, communication, collaboration and connection. This research was conducted using a qualitative approach with descriptive methods and using interviews and observation as data collection techniques. D'Cika uses various promotional media, including social media, television, digital platforms and billboards, to market its products or services. They specialize in business-to-business marketing communications and are directly involved in B2C activities. D'cika has two accounts, @dcikabakery.official and @dcikabakery, which are managed by the marketing communications team. The brand owner and marketing team have full control over the selection of promotional media. D'Cika Cakes & Bakery uses Instagram to maintain its reputation, utilizing various promotional media such as advertising, public relations and digital marketing. Brand owners and marketing teams control media selection, ensuring product quality and customer satisfaction.
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Ferdian, Reza Achmad, and Muhammad Darwinsyah. "EFEKTIVITAS GOVERNMENT PUBLIC RELATION TELEVISION DI INDONESIA." Inter Community: Journal of Communication Empowerment 4, no. 1 (November 8, 2022): 27. http://dx.doi.org/10.33376/ic.v4i1.1122.
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GPR TV merupakan media penyiaran televisi yang dimiliki oleh pemerintah terutama Kominfo. Kominfo pada akhirnya secara serentak memberitahukan pada masyarakat akan hadirnya Government Public Relation Television (GPR TV) pada tanggal 10 Desember 2018. Kehadiran televisi pemerintah merupakan sumber daya provinsi dalam memajukan inovasi data serta visi dan misi setiap daerah, yang diharapkan televisi pemerintah daerah dapat menjadi pusat informasi dan komunikasi dalam rangka yang besar, dengan pengelolaan yang akurat ke daerah-daerah. Tujuan penelitian ini adalah untuk mengetahui seberapa jauh pemerintah dalam membangun GPR TV pada hal kecepatan memberikan sumber informasi yang akan terjadi, sementara terjadi, dan telah terjadi untuk mengklasifikasikan pentingnya informasi untuk masyarakat yang ada di Indonesia khususnya di daerah yang sulit menjangkau siaran publik. Penelitianiiniidilakukanidenganitujuaniuntuk mengetahui seberapa efektivitas yang dilakukan GPR TV dalam penyiaran di Indonesia dan juga untuk mengetahui faktor-faktor apa saja yang mempengaruhi hambatan dalam penyiaran GPR TV. Penelitiimenggunakanipendekatanipenelitianikualitatifidengan metodeipenelitian analisis deskriptifikualitatif dan teknik pengumpulanidata penelitianidenganicaraiwawancara mendalam dengan Key informan. Hasilidariipenelitianiini diperkuat dengan hasil data jumlah penonton dan respon masyarakat yang menyaksikan GPR TV yang diperoleh dari GPR TV dan Kominfo. Kesimpulan dari hasil penelitian ini adalah mengenai seberapa efektivitas siaran GPR TV milik pemerintah yang disiarkan untuk masyarakat di Indonesia dan respon masyarakat Indonesia mengenai siaran GPR TV pada bulan Januari – Agustus 2021. Kata Kunci: Efektivitas, Pemerintah, GPR TV, Masyarakat
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Kaya, Şehriban. "Gender and violence: Rape as a spectacle on prime-time television." Social Science Information 58, no. 4 (October 29, 2019): 681–700. http://dx.doi.org/10.1177/0539018419883831.
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This article focuses on the representation of rape on prime-time Turkish television and its context, where the industry, marketing and politics intersect, to investigate how the representation of rape on television serials functions. Since 2010, the prime-time episodic television of Turkey has used images of beautiful young girls and women who have been raped as a motif. A large number of TV serials have featured male violence against women as a central narrative concern, while there has been a rising trend featuring female characters as victims of rape. Often an episode in a television serial that features the act of rape is the most-viewed one in the series. The eroticization of violence against women through rape and gang rape scenes demonstrates that media, especially television, plays a key role in the construction of a violent masculinity that works according to the motto ‘I hurt therefore I am’. However, the television serial that give rape a central place in their narrative open a new space for public discussion about rape and other issues related to violence against women, and could encourage public outcry and defeat the government’s proposals based on traditional norms unfavorable to victims of sexual violence. While this article accepts the potential of television serials in bringing about social change, it does not forget the function of television series as entertainment and their active role in strengthening hegemonic masculinity. This article aims to shed light on the complex relations between gender, violence and television, as well as how gender relations are reproduced at a time when politics, media and economy interact and interlace.
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Sakr, Naomi. "Enriching or Impoverishing Discourse on Rights? Talk about Freedom of Expression on Arab Television." Middle East Journal of Culture and Communication 3, no. 1 (2010): 101–19. http://dx.doi.org/10.1163/187398609x12584657078240.
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AbstractThere is more to the denial of freedom of expression than outright censorship. The right to freedom of expression is interdependent with, and indivisible from, other rights guaranteed under the Universal Declaration of Human Rights. To discuss freedom of expression narrowly as if it were self-contained, and to conceal the issues, processes, and conflicts implicit in its achievement, can be seen as a hegemonic strategy that serves relations of domination. Three sets of public exchanges analyzed here, conducted on and about Arab television against a background of growing international intolerance for free speech, arguably contributed to a narrow, reified understanding of freedom of expression. The first centered on a television drama serial, the second on cartoons of the Prophet Mohammed, and the third on the ambitions of a privately owned television station in Egypt. Since freedom of expression was repeatedly referred to in all three cases, it might be said that Arab television increased awareness on this topic. Evidence shows, however, that instead of illuminating ways in which the rights and duties inherent in freedom of expression could benefit the viewing public, each set of exchanges helped to sustain power relations by obscuring them.
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Lambert, Cheryl Ann. "Post-racial public relations on primetime television: How Scandal represents Olivia Pope." Public Relations Review 43, no. 4 (November 2017): 750–54. http://dx.doi.org/10.1016/j.pubrev.2017.07.004.
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Keenan, Kevin L. "Network television news coverage of public relations: An exploratory census of content." Public Relations Review 22, no. 3 (September 1996): 215–31. http://dx.doi.org/10.1016/s0363-8111(96)90046-6.
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Bachmair, Ben, and Dirk Ulf Stötzel. "Children's Television: The German Situation." Media International Australia 93, no. 1 (November 1999): 77–89. http://dx.doi.org/10.1177/1329878x9909300109.
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This article provides an overview of the current state of and future prospects for children's television in the Federal Republic of Germany. It begins with a brief description of current television provision for children, and of children's viewing patterns, and it suggests that views of children's relations with the medium are heavily influenced by social class. The article goes on to describe the structural features of broadcasting and of media regulation in Germany, paying particular attention to the federal structure and the balance between public and private. The implications of this situation for children's programming are then analysed, with particular attention paid to the heavy regulation of advertising on free-to-air channels, and the need to protect children's slots in the context of a general move towards specialist channels. The article concludes by outlining the terms of recent public debates about the social purpose and quality of children's television.
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Kalimbet, A., and M. Sidor. "Normative and individual acts as tools of public administration activity in the field of television and radio broadcasting." National Technical University of Ukraine Journal. Political science. Sociology. Law, no. 3(47) (January 29, 2021): 65–70. http://dx.doi.org/10.20535/2308-5053.2020.3(47).229420.
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Normative and individual acts as tools of public administration activity in the field of television and radio broadcasting
The article highlights the essence of normative and individual acts of subject of public administration used in the field of television and radio broadcasting. Emphasis is placed on the need to take into account current trends in national legislation and the views of European scholars on the transformation of the institution of forms of government in the institution of tools of public administration.
It is noted that the administrative actions of subject of public administration aimed at ensuring the public interest can take a variety of external forms, and thus take the form of tools of public administration. The general features of public administration tools are singled out, among which: competence of subject of public administration, standardized form, possibility of appeal; as well as a comparative characterization between normative and administrative acts as tools of public administration, the main difference of which is determined by the range of persons covered by the act and the possibility of its repeated application.
It is necessary to issue regulations by subjects of public administration in the field of television, which is a by-law that aims to decipher the abstract provisions of laws and give them a specific and holistic content. It was found that the issuance of regulations is an effective operational way to regulate the dynamic legal relations in this area.
It is determined that the result of consideration and resolution of administrative cases in a certain order, which arise during the implementation of the relevant subjects, public administration in the field of television and radio broadcasting is the adoption of individual acts, which in turn are the basis for the emergence, change and termination of administrative legal relations in the field of television and radio broadcasting.
Attention is paid to the fact that administrative law enforcement as a form of activity of subject of public administration in the field of television and radio broadcasting is aimed at individualization of legal norms in relation to specific subjects and specific life circumstances. Such activity is characterized by the issuance of individual acts, which is the result of consideration and resolution of administrative cases opened in a certain order.
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Latief, Fitriani. "Improving Brand Image of Television Electronic Products Through Integrated Marketing Communications." Advances in Business & Industrial Marketing Research 1, no. 1 (January 28, 2023): 13–24. http://dx.doi.org/10.60079/abim.v1i1.48.
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This study aims to examine and analyze the effect of integrated marketing communications (advertising, sales promotion, public relations, personal selling, direct & online marketing) on the brand image of electronic television products. The population in this study were 2,576 customers or users of the 2018 Panasonic brand television. To determine the number of samples, the Slovin formula was used and 100 people were obtained spread across the city of Makassar. The data in this study used primary data collected by distributing questionnaires to all respondents. The data in this study will be tested with several stages of testing, namely descriptive statistical tests, validity and reliability tests and testing of all hypotheses through the coefficient of determination test, partial test (t test) and simultaneous test (f test). The results of this study indicate that the variables of advertising, promotion, public relations, personal selling and direct & online marketing have a positive and significant effect on the brand image of television electronic products at PT. Panasonic Goblet. And based on the test results on all variables in the integrated marketing communication program, the promotion variable has the most dominant value influencing the brand image of television electronic products at PT. Panasonic Goblet.
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Bîlbîie, Răduţ. "The Professionalization of Public Relations in the Romanian Army." International conference KNOWLEDGE-BASED ORGANIZATION 22, no. 2 (June 1, 2016): 401–6. http://dx.doi.org/10.1515/kbo-2016-0069.
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Abstract The communication structures of the Ministry of National Defense have a considerable seniority and have played an important role both in different historical, critical periods for the country (wars, political crises) or institutional building (the forming of the Romanian army, of the modern command structures, etc.) as well as during the transition period after 1989. The first military publication, Observatorul Militar, (Military Observer), was released in 1859, being followed by a few thousands of magazines, newsletters, specialized directories, or during the war years of information and opinion journals such as Romania, organ of the General Headquarters, in the years of World War I, or Soldatul (The Soldier), Santinela (The Sentry), during the years of World War II. One after another, others followed such as: since 1916 Studioul Cinematografic al Armatei (Army Cinema Studio), originally, a photo-cinema structure, then specialized in the documentary film: history, presentation or training, and, since 1940, on public radio frequencies Ora Ostaşului (Ora Armatei), (Soldier’s Hour, Army’s Hour), then since 1968, a television broadcast on public television station broadcasting frequencies, since 1996 the web products (the first web site of an army in Eastern Europe, the first site of a ministry within the Government of Romania). The force and the role of the structures varied from period to period Studioul cinematografic (The Cinematographic Studio) had in 1989, 217 employed people, military and civilians, today there are less than 15), according to the budgets and the importance of what they were given by the management structures. The revolution of December 1989 marked the depoliticization of the communication act and the switch to the professionalization of the specialized structures, transforming their propaganda tools into products and means of Public Relations. The years 1990-1995 have marked this process through: (a) the establishment of structures, (b), staff training (in France, Switzerland, Germany, but especially in the United States), (c) the completion of the first guides, instructions, procedures for the field, (d) the opening of the first course for specialists, (e) the initiation of a quarterly specialized magazine Panoramic militar, (Military Panorama), (f) a code of ethics for practitioners.
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Arkian, Muhammad Reyzha Noorsyam, M. Subur Drajat, and Dadi Ahmadi. "Peran Public Relations dalam Film Hancock." Inter Komunika : Jurnal Komunikasi 3, no. 2 (December 11, 2018): 145. http://dx.doi.org/10.33376/ik.v3i2.214.
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Abstract. Film is a mass media that has a function as entertainment, besides that the film also contains an informative, educative, and persuasive function. Film is also known as a medium of communication, film is an effective means to shape the perspective of society at large. A movie titled “Hancock” is a movie about a public relations practitioner who tries to restore the image of a superhero. This movie also tells a story about the troublesome life of a superhero who has bad image in the eyes of public and media. The purpose of this research is to understand the Reality Level, Representation Level and Ideology Level of public relations role in the movie “Hancock”. The research method is using the qualitative methods with semiotics approach, which is a science about signs. The theory used is John Fiske’s theory of Television Codes which focuses on the Reality Level, Representation level and Ideology Level. In this research the data collection techniques used are observation, documentation, literature study, and interviews. The results of this study conclude that at the reality level it is seen in the form of behavior and appearance which includes expert advisors who provide input, problem solvers in crisis, media relations, providers as well as media relations, communication technicians, public tranquilizers, and case development informants. showed that the role of public relations and Ray Embrey's Appearance tended to be stable when meeting with the public and Hancock as management, namely by using formal equipment in the form of shirts, suits, ties, material trousers and loafers. At the level of representation in the form of a camera code and dialogue code which includes, Framing with Background, Group Shot, Walking Shot, Two Shot, Three Shot, Eye Level, and, Point of View Shot and dialog used by Ray Embrey in this film too very shows the role of public realtions that show that it is an expert communicator and expert advisor by persuasive communication. At the ideological level, there was an ideology that appeared in the Hancock film with discrimination between white and black race and based on the eighth point of the Public Relations International code of ethics. The suggestion for further research is to look for references to books related to semiotics and the role of public relations. This is needed to be able to better understand the forms of the role of public relations in a film.Keywords: Mass Media, Reality, Semiotic, Television Codes, John FiskeAbstrak. Film merupakan media massa yang memiliki fungsi sebagai hiburan, disamping itu juga film mengandung fungsi informatif, edukatif, dan persuasif. Film juga dikenal sebagai media komunikasi, film merupakan salah satu sarana yang efektif untuk membentuk perspektif masyarakat secara luas. Film “Hancock” merupakan sebuah film yang mengangkat kisah tentang perbaikan citra dari seorang pahlawan oleh seorang praktisi public relations. Film ini juga mengangkat persoalan kehidupan seorang pahlawan yang memiliki citra buruk di mata publik dan media. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana level realitas, level representasi, dan level ideology peran public relations dalam film “Hancock”. Metode penelitian yang digunakan oleh peneliti adalah metode kualitatif dengan pendekatan semiotika, yaitu suatu ilmu yang mengkaji tentang tanda-tanda. Teori yang digunakan adalah kode-kode televisi John Fiske dimana memfokuskan pada level Realitas, level Representasi, dan level Ideologi. Pada penelitian ini teknik pengumpulan data yang digunakan berupa observasi, dokumentasi, studi pustaka, dan wawancara. Hasil dalam penelitian ini menyimpulkan bahwa pada level realitas terlihat dalam bentuk perilaku dan penampilan yang meliputi penasihat ahli yang memberikan masukan, pemecah permasalahan ketika dalam krisis, media relations, penyedia juga penyalur hubungan dengan media, teknisi komunikasi, penenang publik, dan informan perkembangan kasus yang menunjukan bahwa adanya peran public relations dan Penampilan Ray Embrey, cenderung stabil ketika bertemu dengan publik dan Hancock sebagai manajemen, yaitu dengan menggunakan stelena formal berupa kemeja, jas, dasi, celana panjang bahan, dan sepatu pantofel. Pada level representasi dalam bentuk kode kamera dan kode dialog yang meliputi, Framing with Background, Group Shot, Walking Shot, Two Shot, Three Shot, Eye Level, dan, Point of View Shot dan dialog yang di gunakan oleh Ray Embrey dalam film ini juga sangat menunjukan peran public realtions yang menunjukan bahwa ia merupakan seorang expert communicator dan penasihat ahli dengan melakukan komunikasi persuasif. Pada level ideologi terlihat adanya Ideologi yang muncul dalam film Hancock terdapat diskriminasi Ras antara kulit putih dengan Ras kulit hitam dan berdasarkan kode etik Public Relations Internasional point ke delapan. Adapun saran untuk penelitian selanjutnya adalah lebih mencari referensi buku terkait dengan semiotika dan peran public relations. Hal ini diperlukan untuk dapat lebih memahami bentuk-bentuk peran public relations dalam sebuah film.Kata kunci: Media Massa, Realitas, Semiotika, Kode-kode Televisi, John Fiske
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Stack, Lois Berg, and Gleason Gray. "Master Gardener's Public Demonstration Garden Offers Success beyond Educating the Public." HortScience 30, no. 4 (July 1995): 903C—903. http://dx.doi.org/10.21273/hortsci.30.4.903c.
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The Penobscot County (Maine) Master Gardeners (MGs) initiated a demonstration garden in 1994, on a 0.75-acre plot at the Univ. of Maine's sustainable agriculture farm. In addition to producing public education through on-site events, newspaper articles and weekly television broadcasts, the garden is the venue for these program successes. 1) New MGs see the garden as an on-going volunteer project and 2) grow as gardeners by working in the garden. 3) The Garden helps develop the camaraderie that begins among MGs during their training. 4) Advanced training is easily accomplished in the garden. 5) The garden provides an infrastructure for new project, 6) accomplishes positive public relations for Cooperative Extension and the MG program, and is an excellent MG recruitment tool.
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Sulistyoningsih, Sulistyoningsih. "STRATEGI HUMAS DAN PROTOKOL TERHADAP PUBLIKASI KEGIATAN DPRD DIY." Profetik: Jurnal Komunikasi 10, no. 1 (April 1, 2017): 116. http://dx.doi.org/10.14421/pjk.v10i1.1227.
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Abstract. Public Relations (PR) DIY DPRD plays an important role on the publication of activities DIY DPRD. Unpublished activities of DIY DPRD will raise negatives suspicions from the public. In order to suppress the bad things, Public Relations DIY DPRD needs to have a strategy in publicizing the activities of Parlement DIY. The purpose of this research is to know the strategy used by DIY Public Relations Coordinator in publicizing the activities of DPRD DIY. Some strategies and Public Relations become the researcher in researching, so that the reserch can be focused more and more. The type of this research is descriptive qualitative research with data collections techniques in the form of participant observation, interview, and supported by document. The result of this study indicate Public Relations DIY DPRD or institutional data referred to as Public Relations and Protocol Parliament DIY has ten strategies in publishing the activities of DPRD DIY. These ten strategies include, legitlat Mimbar, Advertoria/ Newspapers, Mass Media Mass, Suplement (koran), Radio Interactive Diolog, Live Broadcast Radio, Television Broadcast, TV Magazine, Website, Press Conference and Media Center.
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Гуанучи, Сабрина Натали Шаэль Васкес, Гюнай Гурбан кызы Гусейнли, and Екатерина Василькова. "Impact of Internet Censorship on Public Opinion and Family Values." OOO "Zhurnal "Voprosy Istorii" 2022, no. 1-1 (January 1, 2022): 99–105. http://dx.doi.org/10.31166/voprosyistorii202201statyi40.
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The article examines the influence of the Internet on family values, how modern technologies destroy traditional moral attitudes and change the perception of society as a whole. One of the key tools of the country’s political system is the mass media. The definition of mass media means television, press, radio, cinema sound recording, as well as video recording. To this list, we should also add the Internet, which over the past 20 years has become one of the most effective means of receiving and transmitting information. The role of the media in the life of modern society is difficult to overestimate. Today it is impossible to imagine any sphere of our life without information relations. The media have different capabilities and the power to influence the audience. Radio and television have the most massive and strong influence. The media influence almost all spheres and institutions of society, including the family.
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Suharto, Sugeng, Prasetyono Hendriarto, Firdaus Yuni Dharta, Marulam MT Simarmata, and Mateo Jose A. Vidal. "Public Service Domain: Exploration Study on The Role of Public Relations in Indonesia." Nyimak: Journal of Communication 6, no. 1 (March 13, 2022): 29. http://dx.doi.org/10.31000/nyimak.v6i1.4978.
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Public relations (PR) professionals used to rely mainly on newspapers, radio, and television for their campaigns before digitization. However, since the invention of the internet, public relations has been converted into digital PR. In this circumstance, public relations must adapt and migrate from traditional to digital media. This exploratory study examines public relations in Indonesia by conducting a survey and understanding the role of public relations that Indonesian public relations practitioners usually practice. Through the lens of systems theory, this study aims to investigate how 1) Public Relations is organized by Indonesian professionals, 2) The role of Public Relations in Indonesia, 3) Understanding and Professional Public Relations in Indonesia. This study uses a quantitative approach with survey methods related to Indonesian public relations practitioners. The data for this study were obtained using Qualtrics. According to the findings, Indonesian professionals who organize public relations participate in public relations activities with input, throughput, and output methods. In Indonesia, the job of public relations is linked to digital clippings that are crucial for an institution or institution and hosting corporate events as a tactic to improve the image. Meanwhile, in Indonesia, the definition and profession of public relations can impact how the job is conducted, and the country currently lacks a comprehensive public relations education program.Keywords: Public service domain, role of public relations, Indonesia ABSTRAKPara profesional hubungan masyarakat (PR) biasanya mengandalkan surat kabar, radio, dan televisi untuk kampanye mereka sebelum digitalisasi. Namun, sejak penemuan internet, PR telah diubah menjadi PR digital. Dalam keadaan ini, humas harus beradaptasi dan bermigrasi dari media tradisional ke media digital. Studi eksploratif ini mengkaji humas di Indonesia dengan melakukan survei dan memahami peran humas yang biasa dipraktikkan oleh praktisi humas Indonesia. Melalui lensa teori sistem, penelitian ini bertujuan untuk mengetahui bagaimana 1) Humas diselenggarakan oleh profesional Indonesia, 2) Peran Humas di Indonesia, 3) Pengertian dan Profesional Humas di Indonesia. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terkait dengan praktisi humas Indonesia. Data untuk penelitian ini diperoleh dengan menggunakan Qualtrics. Berdasarkan temuan, profesional Indonesia yang menyelenggarakan humas berpartisipasi dalam kegiatan humas dengan metode input, throughput, dan output. Di Indonesia, pekerjaan humas terkait dengan kliping digital yang sangat penting bagi sebuah institusi atau institusi dan menyelenggarakan acara perusahaan sebagai taktik untuk meningkatkan citra. Sementara itu, di Indonesia, definisi dan profesi humas dapat berdampak pada bagaimana pekerjaan itu dilakukan, dan negara saat ini masih kekurangan program pendidikan humas yang komprehensif.Kata Kunci: Domain layanan public, peran humas, Indonesia
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Çevik, Senem B. "Turkish historical television series: public broadcasting of neo-Ottoman illusions." Southeast European and Black Sea Studies 19, no. 2 (April 3, 2019): 227–42. http://dx.doi.org/10.1080/14683857.2019.1622288.
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Hazlett, Thomas W., and Matthew L. Spitzer. "Digital Television and the Quid Pro Quo." Business and Politics 2, no. 2 (August 2000): 115–59. http://dx.doi.org/10.2202/1469-3569.1006.
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The recent zero-priced award of $11–70 billion in digital TV (DTV) licenses by the federal government occurred when auctions had been initiated for non-broadcast licenses and when the seven decade-old regime of ‘public trusteeship’ in broadcasting had become famous for licensee reneging on promised obligations. Policymakers nonetheless declined to auction DTV licenses when enacting the Telecommunications Act of 1996, rejecting a plea from the Senate Majority Leader. This paper provides an overview of the episode and investigates three basic questions. (1) Why does Congress continue a regulatory system that routinely fails to provide the benefits it is supposed to generate? (2) Why did the National Association of Broadcasters propose high definition television as a way of keeping land mobile operators off an unused spectrum? (3) Why did Congress delegate to the FCC the decision to award licenses for digital television broadcasting?
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Anggraeni, Novi, Mukarto Siswoyo, and Farida Nurfalah. "Strategi Public Relations dalam Mendukung Pemasaran Pembangkit Listrik Nasional (PLN)." Jurnal ASPIKOM 2, no. 3 (July 18, 2014): 206. http://dx.doi.org/10.24329/aspikom.v2i3.71.
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Public relations is one of the elements that determine the viability of an organization positively. The purpose of the research; 1). Knowing the planning public relations strategies in support of marketing; 2). Knowing the kinds of public relations activities; 3). Knowing the packaging contents of the message of the communication media used; 4). Knowing the effect to be achieved; and 5). Knowing the obstacles faced. The method used descriptive qualitative. Results of the study are: 1. Judging from the background criteria for Public Relations of PT. PLN (Persero) APJ Cirebon is formal education, job experience, appearance, skills, individual characteristics, and adaptation, credible communicator. 2. Kegiatan Public Relations to support the marketing of which the existence of a local radio talk show in Cirebon (Cirebon FM), a local television talk show in Cirebon (RCTV), cooperation in carrying out tasks related to corporate law. 3. Packaging persuasive message content, preparation of informative messages are intended to provide excitement and build consumer understanding. 4. The effect achieved a change in opinions, attitudes and behavior. 5. Barriers found limited use of communication
media and the lack of communication superiors and subordinates
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de Witte, Marleen. "Television and the Gospel of Entertainment in Ghana." Exchange 41, no. 2 (2012): 144–64. http://dx.doi.org/10.1163/157254312x633233.
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Abstract Charismatic-Pentecostal ‘media ministries’ have become very successful in Africa’s new media fields. They shape new forms of public religiosity that spill over into various forms of popular culture and resonate with broad audiences. This article explores the emergence of new Pentecostal publics at the intersection of media, religion, and entertainment in Ghana, raising critical questions concerning the relations between these domains. It analyses two different religious television broadcasts: a television ministry by a well-known celebrity pastor and a gospel reality show featuring a preaching competition for youth. It also considers the debates and concerns such programmes evoke locally. The analysis shows that Pentecostalism’s employment of popular media and entertainment styles is an effective source of persuasive power, but also poses challenges with regard to binding people as committed Christians. The blurring of boundaries between religion and entertainment business causes insecurities about the authenticity of religious authority and religious subjectivity.
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Lourenço, Ana, and Simon Turner. "The role of regulation in constituting markets: a co-evolutionary perspective on the UK television production sector." Journal of Institutional Economics 15, no. 4 (February 28, 2019): 615–30. http://dx.doi.org/10.1017/s174413741900002x.
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AbstractThis article builds on a legal institutionalist approach to assess market-based regulatory change in British television production over the last three decades. It explores how formal rules governing television production constitute market relations, and whether these rules are likely to be evaded by television producers and commissioners in a context where contracting depends heavily on social norms of cooperation, reciprocity and flexibility. Using qualitative data, this article suggests that changes in law and terms of trade intended to promote a market in television production have not had a straightforward or linear effect: compulsory independent production quotas and licensing models of terms of trade have redrawn organizational boundaries in unexpected ways, disturbed the public service remit and engendered new financial flows. Formal rules were nonetheless central to the trajectory of the television production industry, as they were a constitutive element of changes in the power structure of the sector towards producers’ interests.
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Skeggs, Beverley, and Helen Wood. "Sorglig television: affekter, omdömen och känsloarbete." Tidskrift för genusvetenskap 29, no. 3-4 (June 14, 2022): 5–25. http://dx.doi.org/10.55870/tgv.v29i3-4.3778.
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Many of the existing debates about Reality TV overlook some of the obvious ways in which questions of intimacy are implicated in gender relations. In this article we want to open up a debate about how Reality TV’s creation of mediated intimacy induces a type of emotional labour through the performance of femininity. The realm of intimacy is one that has traditionally been associated with the feminine private sphere, but various commentators have marked out how public worlds, institutions and market forces have marshalled the intimate terrain into public spaces, using it to reinforce arguments of ‘normalcy’. We want to assess whether the blurring of the public/private distinction can offer a straightforward route to viewing pleasure through locating some of our findings from the 40 women that we interviewed about their own lives and the place of Reality TV within their broader life experiences. What we see on Reality TV is a visualisation of different performatives and demands. The distance between the practice of the viewer and the performer is minimised because both are subject to the requirements of feminine performances, particularly at the level of caring. The emotional labour of empathy is also bound up within moral judgements of value, especially visible in the use of the word ‘sad’. The ambiguity over ‘sad’ draws the female viewers of our study into an immanent emotional labour relationship at the same time as offering a space to critique.
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Maulidia, Maulidia, and M. Aqil Fahmi Sanjani. "Enhancing Educational Impact: Exploring Effective Media And Public Relations Techniques In Educational Institutions." Ar-Rosikhun: Jurnal Manajemen Pendidikan Islam 2, no. 3 (July 31, 2023): 214–25. http://dx.doi.org/10.18860/rosikhun.v2i3.21644.
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Abstract. This study aims to analyze the role of the media and public relations techniques in the context of educational institutions. Educational institutions have a big responsibility to convey information to the public, both through print media and through direct communication with stakeholders. So that the media and public relations techniques play a very important role in building a positive image of educational institutions and maintaining good relations with the public. This research uses secondary data obtained through literature studies, scientific journals, books, articles, and other sources of information related to media topics and public relations techniques in educational institutions. The data is analyzed systematically and critically to gain an in-depth understanding of the concepts, theories and practices related to the use of media and public relations techniques in an educational context. The results of this study indicate that the media and public relations techniques play an important role in building a positive image of educational institutions, increasing stakeholder engagement, and increasing effective communication between educational institutions and the community. The use of public media such as newspapers, television, radio, and social media has opened new opportunities for educational institutions to convey information widely and quickly to the public. Public relations techniques such as press conferences, promotional activities, and direct interaction with the community are also an important part of the educational institution's communication strategy. The role of media in public relations in educational institutions is very important and diverse. Educational institutions rely on media to reach a wider audience, including students, parents, prospective students, alumni, donors, policymakers and the general public.
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Putri, Aulia Amana. "PUBLIC RELATIONS STRATEGY FOR IMPROVING QUALITY OF SERVICE TO PATIENTS (Qualitative Descriptive Study at Muslimat Ponorogo Hospital)." QAULAN: Journal of Islamic Communication 1 (November 18, 2020): 69–86. http://dx.doi.org/10.21154/qaulan.v1i0.2386.
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Abstrack: RSU Muslimat Ponorogo focuses on the quality of service to patients. This study aims to determine how the strategy is carried out by public relations. This article uses a descriptive type of research with a qualitative approach. Researchers get data from interviews, observation, and documentation. The results showed that the public relations strategy of the Muslimat Ponorogo Hospital in improving the quality of service to patients was in accordance with the theory presented by the researcher. First, the human relations strategy is to maintain good relations with employees and customers or patients. Second, the community relations strategy is to maintain good relations with the community and communities around the hospital. Third, the media relations strategy is to use mass media, be it print, electronic or new media (internet). Fourth, it was found that the inhibiting factors faced by public relations in improving service quality, such as registration queue problems, lack of parking area, and lack of human resources. Meanwhile, supporting factors were also found, namely the presence of introductory media used, including conventional media, namely radio and television, outdoor media, namely billboards, and new media (internet), namely the internet, social media websites, Facebook, Instagram, and YouTube.
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Phelan, Sean, Judith Bernanke, and Susan Fountaine. "A ‘heart to heart’ on race relations: TVNZ’s State of the Nation as public sphere discourse." Pacific Journalism Review : Te Koakoa 11, no. 1 (April 1, 2005): 133–53. http://dx.doi.org/10.24135/pjr.v11i1.824.
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This article considers TVNZ's audience discussion programme, State of the Nation, as a moment of public sphere discourse. The programme's pre-broadcast branding and deliberate construction of a bicultural television space is examined, while particular attention is given to the hosts' framing of the discussion and the programme was a questionable public sphere contribution, partly because the structuring of the discussion reinforced the established polarities of the Aotearoa/New Zealand 'race relations' debate, over-privileged producer control at the expense of audience participation and was, more generally, indicative of the limits of TVNZ's post-Charter commitment to public service broadcasting.
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Wulandari, Ajeng Ayu, and Putu Angel Purnamayanti. "Digital Domination: How LPP TVRI Bali Can Leverage Digital TV to Skyrocket Audience Engagement." COMMUSTY Journal of Communication Studies and Society 2, no. 2 (November 25, 2023): 63–68. http://dx.doi.org/10.38043/commusty.v2i2.4991.
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The development of information technology is changing the way consumers consume media content. Online-based services can be a threat and opportunity for conventional media players, including television media. To attract the attention of viewers, television broadcast media needs to have a marketing communications strategy that suits the needs of viewers. TVRI Bali as a public broadcasting institution focuses on local cultural broadcast programs and educational information programs, as well as being neutral amidst the speed of information dissemination. This research aims to identify the strategies carried out by TVRI Bali to increase its audience on digital television. This research uses Integrated Marketing Communication (IMC) theory and the concept of segmentation. Researchers use qualitative methods. Data was obtained through observation, interviews and documentation studies. The results of this research, TVRI Bali carries out integrated marketing communications activities to promote its event programs by implementing advertising, direct marketing, internet marketing. sales promotion, public relations, and personal selling to capture and maintain the audience market. TVRI Bali audience segmentation is carried out based on demographic, geographic and psychographic segmentation.
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Wijaya, Lena, and Dini Safitri. "PUBLIC RELATIONS COMMUNICATION STRATEGY PT. ANTAM IN LOBBY AND NEGOTIATION." Jurnal Komunikasi dan Bisnis 10, no. 1 (May 30, 2022): 16–23. http://dx.doi.org/10.46806/jkb.v10i1.840.
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In everyday communication without us realizing it, there are circumstances that require us to campaign and negotiate with others. The most important thing that a Public Relations must prepare when he wants to lobby and negotiate is that he must first read who the target lobby is and know the techniques in lobbying and negotiating are the objectives of this research by looking at the communication strategies used by the Public Relations of PT. ANTAM in lobbying and negotiating. This research approach uses descriptive qualitative. The data collected is based on in-depth interviews or in-depth interviews involving relevant informants. Based on interviews with informants in this study, it can be seen that the lobbying and negotiation techniques used by Public Relations at PT. ANTAM in the face of distrust from the public from negative news so that the program that is being carried out can be carried out again as before, namely mitigation. As for the communication strategy used, the media used to disseminate information and programs that are being run by PT Antam are, by using mainstream mass media such as print media and television media and then through public service announcements, to convey information, persuade and educate the public with the aim of to build the company's brand image so that the problems faced by Antam can be resolved without creating new problems.
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Harris, Phil, Silke Ziegler‐Pierce, and Irene Harris. "The impact of organisational culture research on the practice of public relations by regional television." Journal of Communication Management 4, no. 1 (March 1999): 43–55. http://dx.doi.org/10.1108/eb023506.
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Bolin, Göran. "The Value of Being Public Service: the Shifting of Power Relations in Swedish Television Production." Media, Culture & Society 26, no. 2 (March 2004): 277–87. http://dx.doi.org/10.1177/0163443704041178.
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Ilyicheva, Valeria V., Ksenia E. Kuzmenkova, and Ekaterina B. Gromova. "Peer Learning and Edutainment Technologies in the Development of Professional Competencies of Media Students." RUDN Journal of Studies in Literature and Journalism 27, no. 1 (April 1, 2022): 158–70. http://dx.doi.org/10.22363/2312-9220-2022-27-1-158-170.
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The article describes and analyzes the educational and training project of the Department of Mass Communications of the Peoples Friendship University of Russia Day of Specialties: Journalism, Television, Advertising and Public Relations. Also presented is the experience of organizing and conducting the festival of educational films and training MediaEnvironment at the branch of the Lomonosov Moscow State University in Sevastopol. These special educational and cognitive events are considered as elements of internal and external communications of universities, developing the professional competences of participants and demonstrating the possibilities of using the concept of peer learning and edutainment technologies for practical emotional-motivated learning of students of media specialties. The authors describe the methodology of event preparation in relation to educational standards, linking the organizational stages with the formation of specific student competencies. The authors conclude not only about the effectiveness of such forms of educational communication, but also about the prospects of their use in the conditions of online education. Representation model of special events is universal and can be used not only in universities with such directions like journalism, television, advertising and public relations.
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Boateng, Kofi Ampadu, and Petra Hlaváčková. "The Role of Public Relations in the Delivery of Forestry Services in Ghana." Agricultura Tropica et Subtropica 50, no. 1 (March 1, 2017): 37–43. http://dx.doi.org/10.1515/ats-2017-0005.
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Abstract Public Relations (PR) is a natural, vital as well as persistent component of human social relationship. It may involve a campaign designed to develop goodwill for an individual or an organisation. There are, however, few researches relating to public relations and delivery of forestry services. The aim of this study was to examine the role public relations play in the delivery of forestry services with Ghana as case study. In order to obtain the relevant information for this research, an interview schedule was developed and used to gather information from regional heads and a set of questionnaire administered to the rest of the participants through random sampling. The research further affirmed that PR increases consumer awareness and identified radio and television to be the commonest PR tools used by the Ghana Forestry Commission (GFC). The study concluded that PR to a greater extent is the foundation of an organisation and its activities influence the execution and delivery of services. GFC is, however, urged to explore other inexpensive yet effective PR tools and strategies in order to broaden their reach.
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Cocker, Alan. "Adequate China media overview but little that challenges." Pacific Journalism Review : Te Koakoa 17, no. 1 (May 31, 2011): 242–44. http://dx.doi.org/10.24135/pjr.v17i1.385.
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Reviewed book edited by: James F. Scotton and William A. Hachten
Publication date: May, 2011
This book argues that 'China today enjoys complex and highly advanced media through its newspapers, magazines, radio and television broadcasting, and cinema accompanied by the necessary ancillary services of advertising and public relations' (p. 207)
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Węglińska, Agnieszka. "The Image of Germany in Social Media: Political and Social Aspects of Public Service Media in Poland." Central European Journal of Communication 13, no. 1 (July 21, 2020): 41–54. http://dx.doi.org/10.19195/1899-5101.13.1(25).4.
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The goal is this paper is to analyze the image of Germany and Germans in social media platforms of Polish Television (Telewizja Polska — TVP). Through a web content analysis the study aims at presenting main societal and political aspects in the daily functioning of public service media. The outcome is therefore presented in a broad social and historical context, including relations between Germany and Poland. The main factors shaping bilateral relations such as stereotypes, trans-border cooperation and the presence of the German minority in Poland are presented. The empirical part of the paper comprises content and discourse analysis of TVP’ s social media related to the image of Germans and Germany over a period of three months in 2018.
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Cohen, Yoel. "News media and the News Department of the Foreign and Commonwealth Office." Review of International Studies 14, no. 2 (April 1988): 117–31. http://dx.doi.org/10.1017/s0260210500113348.
Full textAbstract:
News media are primary sources of information about international affairs. The rise of the mass circulation press and the expansion of foreign news coverage have brought the public at home and abroad closer to international affairs. The British Empire and two world wars strengthened the British citizen's interest and concern regarding foreign policy. The growth of radio and television added to this proximity. Portable electronic cameras and satellites enable the television viewer to become a participant in an event as he or she watches it unfold. Within the foreign policy-making process the media are sources of information to ministers and officials, contribute to the formation of public attitudes, are channels through which governments signal to, and manoeuvre, one another, and are key means for generating public support for foreign policy at home and abroad.