Dissertations / Theses on the topic 'Television broadcasting – China'
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White, James D. "Balancing the flow in a world of information three case studies of information flows in Japan, China and Hong Kong /." Thesis, University of Hawaii at Manoa, 2003. http://catalog.hathitrust.org/api/volumes/oclc/58596783.html.
Full textWen, Huike Peters John Durham Havens Timothy. "Dazzling the eyes television and the modernization ideal in 1980s China /." Iowa City : University of Iowa, 2009. http://ir.uiowa.edu/etd/449.
Full textGuo, Miao Albarran Alan B. "The impact of ownership, regulation issues and technology adoption on the introduction of digital terrestrial television a comparison of the United States and Mainland China /." [Denton, Tex.] : University of North Texas, 2007. http://digital.library.unt.edu/permalink/meta-dc-3968.
Full textFelton, Zoe Venay. "Researching Chinese television : learning to read between the lines /." Access Digital Full Text version, 1994. http://pocketknowledge.tc.columbia.edu/home.php/bybib/11624711.
Full textIncludes tables. Typescript; issued also on microfilm. Sponsor: Hope Jensen Leichter. Dissertation Committee: Herve Varenne. Includes bibliographical references (leaves 384-407).
Yuan, Elaine Jingyan. "The new multi-channel media environment in China diversity of exposure in television viewing /." online access from Digital Dissertation Consortium, 2007. http://libweb.cityu.edu.hk/cgi-bin/er/db/ddcdiss.pl?3255911.
Full textDiao, Ming Ming. "Research into Chinese television development television industrialisation in China /." Phd thesis, Australia : Macquarie University, 2009. http://hdl.handle.net/1959.14/42473.
Full textBibliography: p. 431-447.
Introduction -- Literature review -- Methodology -- The development and the actual situation of television industry in China -- Commercial television in the U.S. and public television in the U.K. -- Results and discussion -- Conclusions and recommendations -- Bibliography.
Over the past five decades, China's television industry has gone through various historical periods, which have seen marked changes in China's political and economic spheres, indeed in Chinese society overall. Over the last thirty years, since the reform and opening up of China in 1978, transformation of the original television systems, structure and industrial market chain has been attempted concomitant with the gradual relaxation of the restrictions applicable to China's television industry. Within these circumstances, the Chinese government, media practitioners, and scholars are actively exploring long-term, feasible and sustainable approaches to the further development of the television industry in China. The research examines China's approaches to the development of its television industry, using McQuail's political, economic and social framework, the relevant political economy traditions involving the neoclassic paradigm and the heterodox approach, and the principles of media economics and the 'market chain' theory of the television industry. This thesis first presents a concise review of how television developed in China: it then seeks to map perceived changes and to ascertain the problems throughout the process. Research methods employed are secondary data analysis, in-depth interview and focus group. Chinese scholars, officials and media practitioners are the participants of interviews and focus groups. The discussion draws on previous analyses and discussions, to assess the overall picture of television industrialisation reformation in China, additionally drawing on discourses surrounding commercial television in the United States and public television in the United Kingdom for valuable reference material that will support China's television development. The significance of this research lies in its providing an insight into China's television reformation and adding, to the field of communication and development, the Chinese experience. The research expects to propose a television development pathway with Chinese characteristics, drawing on Chinese as well as Western theories.
Mode of access: World Wide Web.
xix, 461 p. ill
Cheung, Wing-lim Gloria, and 張詠廉. "An analysis of the broadcasting regulatory system and programme quality in Hong Kong." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1999. http://hub.hku.hk/bib/B31965763.
Full textChan, Wing-hung Jeffrey, and 陳永雄. "The television station that failed to sparkle: a study of the turnaround of Asia Television Limitedduring 1988-93." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1994. http://hub.hku.hk/bib/B31265972.
Full textWu, Bin. "SARS and the reporting of television news in China." online access from Digital Dissertation Consortium access full-text, 2005. http://libweb.cityu.edu.hk/cgi-bin/er/db/ddcdiss.pl?MR05427.
Full textHung, Hiu-yin Gladys, and 洪曉燕. "Reform of Radio Television Hong Kong: issues,concerns and prospects." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2006. http://hub.hku.hk/bib/B36439113.
Full textZha, Hongyan. "Local or Transnational Television Programming: Media Globalization in East Asia, with an Emphasis on Development in the People's Republic of China." Thesis, University of North Texas, 1995. https://digital.library.unt.edu/ark:/67531/metadc279377/.
Full text龔振輝 and Chun-fai Frederick Kung. "Influx of Western media to Asia and response of Asian governments." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1996. http://hub.hku.hk/bib/B31267191.
Full textZeng, Wenna. "Localization as power negotiation: the production of an imported television format in China." HKBU Institutional Repository, 2017. https://repository.hkbu.edu.hk/etd_oa/409.
Full textYang, Ling. "Where local meets international : Taiwan and Hong Kong television series in Mainland China : a case study of Liaoning Televsion Station [1994-2004]." Thesis, University of Macau, 2005. http://umaclib3.umac.mo/record=b1636347.
Full textGuo, Miao. "The Impact of Ownership, Regulation Issues and Technology Adoption on the Introduction of Digital Terrestrial Television: A Comparison of the United States and Mainland China." Thesis, University of North Texas, 2007. https://digital.library.unt.edu/ark:/67531/metadc3968/.
Full textWong, Yuk-king Daisy, and 黃玉琼. "An evaluation of the recruitment and selection system in Radio Television Hong Kong." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1986. http://hub.hku.hk/bib/B31974958.
Full textLi, Ming-kit Mandy, and 李明潔. "A study of newspaper editorials as read out in TV news programmes in Hong Kong." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2006. http://hub.hku.hk/bib/B45007603.
Full textCreighton, Chie-wei Eve, and 林綺薇. "MTV Asia headquarters." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1996. http://hub.hku.hk/bib/B31982645.
Full textLee, Kwai-hang Teresa, and 李桂姮. "Constructing hegemony by the making of news: case studies on television and the press in Hong Kong." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2001. http://hub.hku.hk/bib/B31224647.
Full textNg, Po-mo, and 吳寶武. "An evaluation of ETV teaching materials in the integrated science subject." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1996. http://hub.hku.hk/bib/B42574523.
Full textShen, Sanshan, and 沈三山. "Stance realization in sports commentary: evidence from Chinese table tennis programmes." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2006. http://hub.hku.hk/bib/B36819505.
Full text"Strategies of media companies in Asia Pacific region." 1997. http://library.cuhk.edu.hk/record=b5888998.
Full textThesis (M.B.A.)--Chinese University of Hong Kong, 1997.
Includes bibliographical references (leaves 62-63).
ABSTRACT --- p.i
TABLE OF CONTENT --- p.ii
LIST OF ILLUSTRATIONS --- p.iv
LIST OF TABLES --- p.v
Chapter
Chapter I --- INTRODUCTION --- p.1
Definition of Media --- p.1
Reasons for Choosing Television Broadcasting --- p.1
Hong Kong's Aspiration to become a Broadcasting Hub in Asia --- p.2
"Objective, Scope and Methodology of Study" --- p.3
Brief Introduction of the Company in Profile --- p.5
Chapter II --- INFLUENCES OF CONSUMER BEHAVIOUR AND INTERDEPENDENCE OF PLAYERS ON STRATEGY SETTING --- p.9
Introduction --- p.9
Changing Consumer Values --- p.10
Marketplace versus Marketspace --- p.12
The Value Net --- p.13
Essence of the Value Net to Strategy Setting --- p.14
Chapter III --- ECONOMIC ANALYSIS OF MASS MEDIA --- p.15
The Good --- p.15
A Public Good --- p.15
An Intangible Good --- p.16
Cultural Value --- p.17
Demand and Supply of Television --- p.17
Interest Groups --- p.17
The Economics of Free Television --- p.18
Ratings and Advertising Revenues --- p.18
Paradox of Viewership Maximization and Non-maximization of Societal Welfare in Commercial Television --- p.20
The Under-served Segments by Free Terrestrial Television… --- p.22
The Nature of Television Supply --- p.22
Chapter IV --- STRUCTURAL CHANGES TO THE INDUSTRY IN THE REGION --- p.24
Overview --- p.24
From Local to Regional --- p.26
Chapter V --- TVB's VALUE NET --- p.28
Scope --- p.28
Strategy and the Added Value --- p.28
The Players --- p.31
Customers --- p.31
Substitutors --- p.32
Suppliers --- p.33
Complementors --- p.34
The Rules --- p.35
Tactics --- p.37
Chapter VI --- FUTURE TRENDS --- p.39
From Regional to Local --- p.39
Converging Technologies --- p.42
Chapter VII --- RECOMMENDATIONS --- p.44
Lobbying : Changing Rules of the Game --- p.45
Alliances : Changing Roles of the Players --- p.47
Conclusion --- p.48
Chapter APPENDIX 1 --- "Media Coverage Summary, Covergae Trends and Advertising Expenditure by Medium" --- p.50
Chapter APPENDIX 2 --- Three Types of Fit and the Importance of Trade-offs --- p.52
Chapter APPENDIX 3 --- The Three Types of Positioning --- p.55
Chapter APPENDIX 4 --- Increase in TV Penetration Rate in Asia Pacific --- p.57
Chapter APPENDIX 5 --- Viewership Profile --- p.61
BIBLIOGRAPHY --- p.62
Zhu, Xi Wen School of English Media & Performing Arts UNSW. "Global television formats in the People's Republic of China: popular culture, identity and the 'Mongolian cow sour yoghurt super girls contest'." 2007. http://handle.unsw.edu.au/1959.4/40755.
Full text"ATV's 1990 programme launch: an assessment from a positioning perspective." Chinese University of Hong Kong, 1991. http://library.cuhk.edu.hk/record=b5886840.
Full textThesis (M.B.A.)--Chinese University of Hong Kong, 1991.
Bibliography: leaves 54-55.
PROLOGUE --- p.ii
TABLE OF CONTENTS --- p.iv
LIST OF TABLES --- p.vi
Chapter I. --- INTRODUCTION --- p.1
Chapter 1.1 --- Background --- p.1
Chapter 1.2 --- Development of the TV Industry --- p.3
Chapter 1.3 --- History of ATV --- p.8
Chapter II. --- LITERATURE REVIEW --- p.10
Chapter 2.1 --- Analytical Framework for Marketing --- p.10
Chapter 2.2 --- Background to Warfare: Positioning --- p.13
Chapter 2.3 --- Marketing as Warfare --- p.15
Bibliography --- p.19
Chapter III. --- ATV'S APRIL 1990 LAUNCH --- p.20
Chapter 3.1 --- Basis for the Launch --- p.20
Chapter 3.2 --- Assessment of the Market --- p.22
Chapter 3.3 --- Launch Strategy --- p.25
Chapter 3.4 --- Anticipation of Competitor's Moves --- p.28
Chapter 3.5 --- Intrinsic Weaknesses --- p.29
Chapter 3.6 --- TVB's Moves --- p.31
Chapter 3.7 --- Results of ATV's Launch --- p.32
Chapter IV. --- EVALUATION OF ATV'S APRIL 1990 LAUNCH --- p.35
Chapter 4.1 --- Theoretical Options for ATV's Attack --- p.35
Chapter 4.2 --- Corresponding Response to TVB's Moves --- p.39
Chapter 4.3 --- Applications of Marketing Warfare Theory --- p.41
Chapter 4.4 --- ATV's New Direction: Looking for a way to Survive ? --- p.44
EPILOGUE --- p.46
APPENDICES --- p.47
"全球化與中國電視的政治經濟分析: 湖南電視個案研究." 2006. http://library.cuhk.edu.hk/record=b5896493.
Full text"2006年9月"
論文(哲學碩士)--香港中文大學, 2006.
參考文獻(leaves 132-141).
"2006 nian 9 yue"
Abstracts in Chinese and English.
Cui Wei.
Can kao wen xian (leaves 132-141).
Lun wen (zhe xue shuo shi)--Xianggang Zhong wen da xue, 2006.
Chapter 第一章 --- 導言
湖南電視爲硏究個案:變革中的中國省級電視 --- p.2
結構槪述 --- p.5
Chapter 第二章 --- 文獻回顧與理論綜述
Chapter 第一節: --- 文化全球化的議題 --- p.7
Chapter 第二節: --- 中國傳媒商業化與傳媒改革 --- p.20
Chapter 第三節: --- 相關理論參考 --- p.26
Chapter 第三章 --- 硏究問題與硏究方法
Chapter 一: --- 硏究問題和硏究範疇 --- p.34
Chapter 二: --- 硏究意義 --- p.36
Chapter 三: --- 硏究方法 --- p.38
Chapter 第四章 --- 中國電視政治經濟格局與湖南電視
Chapter 一: --- 政治經濟改革中的中國省級電視:從宣傳工具到文化產業 --- p.41
Chapter 二: --- 中國電視市場的體制結構與央視的壟斷 --- p.45
Chapter 三: --- 湖南電視的體制與生產經營結構 --- p.49
Chapter 第五章 --- 硏究發現:政治經濟矛盾變遷中的湖南電視改革
第一階段:拔河期 --- p.56
第二階段:市場爲主導的“保護色´ح期 --- p.61
本章小結 --- p.81
Chapter 第六章 --- 硏究發現:文化全球化下的本土化創新
Chapter 一: --- 本土化創新發生的環境以及政經條件 --- p.84
Chapter 二: --- 全球文化對本土電視節目的影響 --- p.87
Chapter 三: --- 本土化創新的過程和模式 --- p.94
Chapter 四: --- 本土化創新循環的模型 --- p.100
Chapter 五: --- “本土化´ح後的市場 --- p.102
本章小結 --- p.113
Chapter 第七章 --- 硏究解讀:文化全球化與湖南電視
Chapter 一: --- “麥當勞´ح文化與傳媒政治經濟關係 --- p.114
Chapter 二: --- 文化全球化提升黨辦電視商業化 --- p.119
Chapter 三: --- 解讀變革中的組織傳媒產品的回饋與互動 --- p.122
Chapter 第八章 --- 總結和討論
硏究總結 --- p.125
討論 --- p.128
參考文章和書目
英文 --- p.133
中文 --- p.139
附錄
附錄一:湖南廣電大事時間脈絡表 --- p.143
附錄二 :深度訪談人員名錄 --- p.144
附錄三:湖南衛視參考資料 --- p.146
附錄四:《超級女聲》參考資料 --- p.148
"觀眾與解碼硏究: 九一年香港大事回顧." 1994. http://library.cuhk.edu.hk/record=b5895446.
Full text參考文獻: leaf 225
麥偉文.
Chapter 第一章: --- 觀眾與解碼研究 ´ؤ´ؤ文獻回顧 --- p.1
Chapter 第二章: --- 硏究計劃與分組標準簡介 --- p.18
硏究計劃 --- p.18
「深入訪問」的討論範圍和 具體問題 --- p.21
分組標準 --- p.24
Chapter 第三章: --- 論域位置等因素與解碼 ´ؤ´ؤ初步簡介 --- p.33
類型差別與分歧解碼: 「政治參與人仕」及「政治疏離 人仕」´ؤ´ؤ --- p.39
組別分歧與差異解碼: 「組織人」及其他三組人仕´ؤ´ؤ --- p.43
組別分歧與差異解碼: 「政治犬儒主義者」及 其他三組人仕´ؤ´ؤ --- p.46
社會背景與解碼? --- p.47
小結 --- p.54
Chapter 第四章: --- 論域位置等因素與解碼 ´ؤ´ؤ兩種類型的差異 --- p.57
論域位置:社會行動的效用 --- p.59
論域位置:政治冷感 --- p.64
論域位置:政治無力感 --- p.68
行動取向:投票選舉 --- p.72
訊息渠道 --- p.79
Chapter 甲、 --- 論域位置等因素與 解碼-有闘本港内 部政治、社會事務的 節目訊息 --- p.85
解碼:嘈都冇用 --- p.85
解碼:直選意義重大 --- p.91
解碼:投票率不理想 --- p.96
Chapter 乙、 --- 論域位置等因素與 解碼´ؤ´ؤ有關中港兩 地事務的節目訊息 --- p.102
解碼:中方參與 --- p.102
解碼:中港關係 --- p.109
Chapter 丙、 --- 論域位置等因素與 解碼´ؤ´ؤ解碼過程 當中的「認和性」問 題 --- p.115
解碼:某些組織是否 「民主派」 --- p.115
解碼:備忘錄與聯合 聲明同樣重要 --- p.121
Chapter 第五章: --- 論域位置等因素與解碼 ´ؤ´ؤ四個組別的差異 --- p.126
Chapter 甲、 --- 組織人和其他三組的差異 --- p.127
甲.一、批判傳媒與解碼 節目製作 --- p.127
論域位置:批判傳媒 --- p.127
解碼:節目製作---大事 選取及次序编排 --- p.135
解碼:節目製作-全面 如實的報導 --- p.140
甲.二、人道主義與解碼 與船民問題 --- p.145
論域位置:人道主義 --- p.145
解碼:越南船民 --- p.151
甲.三、論域位置與解碼 ´ؤ´ؤ闘於支聯會的 節目訊息 --- p.162
論域位置:組織人有關 民主、政治、組 織、社會行動 的理解 --- p.162
解碼:支聯會激進 --- p.164
解碼:支聯會不利 中港關係 --- p.168
Chapter 乙、 --- 政治犬儒主義者和其他 三組的差異 --- p.171
論域位置:政治犬儒主義 --- p.172
論域位置:信任民主 --- p.176
論域位置:親民主派 --- p.180
解碼:評價港同盟 --- p.185
解碼:港同盟是「民主派」 --- p.190
解碼:港同盟上港督府 --- p.194
解碼:評價支聯會 --- p.198
Chapter 第六章: --- 觀眾與解碼´ؤ´ؤ一個 初步分析 --- p.203
觀眾不單是「觀眾」 --- p.203
差異解碼´ؤ´ؤ論域位置等 因素與解碼 --- p.209
節目的主導意識型態 --- p.214
結語 --- p.221
參考書目 --- p.225
"中國內地粉絲, 香港電視明星與跨境文化消費: Mainland Chinese fans, Hong Kong television stars and the transborder cultural consumption." 2014. http://library.cuhk.edu.hk/record=b6116028.
Full text在證明了粉都對粉絲來說重要之後,我調轉視角來關注粉絲文化何以對當代社會來說重要。香港研究認為流行文化正是主流文化,娛樂就是政治,這提醒了我把微觀的日常生活消費和宏觀的「香港身份」、「中港關係」問題接合起來。我追問粉絲何以對港劇(明星)情有獨鍾,喜歡的「港味」究竟是什麼?研究發現,粉絲熱愛並生產的「香港性」是一種刻進青春成長的「消費慣性」,亦是一種對「烏托邦感性」的策略性誤認,但會被輕易浮現的「中港衝突」所傷害而成為一種(暴力的)論述。也就是說,「香港性」一直都在否定的層面運作,它只是一個空洞的能指,缺乏充實、本真和周全的內容。但它不能被轻易忽視,正因為空洞,所以內容無限。「香港性」這個空洞的能指是一種飽含感情的象征符號,香港必須被理解為一種感情。本文提供的境外的、以粉絲感情來維繫的「香港性」有著新穎的「位置性」,希望能為持續爭辯的香港研究打開更多空間。
This is a transborder cultural consumption study which focuses on the fan cultures of Hong Kong television stars in contemporary Mainland China. The methodology of this research is composed of my aca-fan position, nine-year’s ethnographic experiences, and forty-three in-depth interviews with the fans. I argue that any cultural consumption study has to begin with the examination of economic transactions and then expand to the wider social and cultural dimensions. It is found that two new types of social relations, which are the F-O (fans and the object of fandom) and the F-F (fans and fans) relations, have been constantly experimented in the processes of star-chasing fan practices. Among these relations, the consuming model, the learning model, the (homosexual) eroticizing model and the fan-friendship model are the most important four models in this case. These models are not listed statically in this paper; rather, I show the dynamic processes in which they are activated or avoided by the fans in the fan talks. Meanwhile, I contend that the structures of the fan communities should be understood in a ‘networking’ way to go beyond the monolithic imagination to envision these fluid fan formations. Therefore, the two predominated theoretical approaches in the previous fan studies, the IRP (Incorporation/Resistance Paradigm) and LP (Life Paradigm), have been re-examined. By interrogating the power relations and fully capturing the fan experiences in their life trajectories at the same time, this paper draws a cultural consumption picture with a holistic vision.
Furthermore, I endeavor to articulate the micro-politics of everyday consumption to the macro-politics of the heatedly debated issues on the Hong Kong identities and the Sino-HongKong relations. In this particular fan culture, if it is the HongKongness which is enjoyed by the fans, what is it exactly? It is found that the HongKongness could be a consumption habit which had been carved into the fans’ growth of youth, and/or a strategic misrecognition of the ‘entertainment utopia sensibilities’; when it comes to the Sino-HongKong conflicts, the HongKongness is a kind of discriminating discourse. In other words, the HongKongess is usually operated through negation in the fan talks, thus, it might be an empty signifier without any concrete, authentic and comprehensive contents. However, it cannot be easily ignored, since it is this very emptiness that could be filled with anything. HongKongness, even as an empty signifier, is an emotion-loaded symbolic sign. In this case, Hong Kong should be understood as a format of emotion. By picturing an out-of-HongKong HongKongness with its unique positionality, which is formed through the popular culture fandom, this research tries to bring with more possibilities in the Hong Kong studies.
Detailed summary in vernacular field only.
Detailed summary in vernacular field only.
周潞鷺.
Thesis (Ph.D.) Chinese University of Hong Kong, 2014.
Includes bibliographical references (leaves 252-275).
Abstracts also in English.
Zhou Lulu.
"Market cable through segmentation." Chinese University of Hong Kong, 1997. http://library.cuhk.edu.hk/record=b5889051.
Full textThesis (M.B.A.)--Chinese University of Hong Kong, 1997.
Includes bibliographical references (leaves 101-104).
Questionnairies also in Chinese.
ABSTRACT
TABLE OF CONTENTS
LIST OF TABLES
LIST OF FIGURES
ACKNOWLEDGMENT
CHAPTER
Chapter 1. --- INTRODUCTION --- p.1
Chapter 1.1 --- Overview --- p.1
Chapter 1.1.1 --- Reason for Study --- p.1
Chapter 1.1.2 --- Approach for Study --- p.2
Chapter 1.2 --- Market Overview --- p.4
Chapter 1.2.1 --- Market Definition --- p.4
Chapter 1.2.2 --- Competitions --- p.5
Chapter 1.2.3 --- Market Size --- p.7
Chapter 1.3 --- Company Profile --- p.11
Chapter 1.3.1 --- Overview --- p.11
Chapter 1.3.2 --- Product --- p.12
Chapter 1.3.3 --- Pricing --- p.13
Chapter 1.3.4 --- Distribution --- p.14
Chapter 1.3.5 --- Promotion --- p.15
Chapter 1.3.6 --- Market Share and Penetration --- p.15
Chapter 1.4 --- Research Objectives --- p.16
Chapter 2. --- LITERATURE REVIEW --- p.17
Chapter 2.1 --- Market Segmentation --- p.17
Chapter 2.1.1 --- Benefits of Market Segmentation --- p.18
Chapter 2.1.2 --- Characteristics of a Market Segment --- p.19
Chapter 2.1.3 --- Psychographic Segmentation --- p.20
Chapter 2.2 --- Cable TV Industry --- p.27
Chapter 2.2.1 --- Reasons of subscribing Cable TV --- p.27
Chapter 2.2.2 --- Comparison of Cable subscribers and non-subscribers --- p.29
Chapter 2.2.3 --- Other related issues --- p.30
Chapter 3. --- RESEARCH OBJECTIVES --- p.33
Chapter 3.1 --- Strategic Problems --- p.33
Chapter 3.2 --- Research Problems --- p.33
Chapter 4. --- RESEARCH METHODOLOGY --- p.35
Chapter 4.1 --- Exploratory Study --- p.35
Chapter 4.2 --- Questionnaire Design --- p.36
Chapter 4.2.1 --- Basic Construct --- p.36
Chapter 4.2.2 --- Pilot Survey --- p.36
Chapter 4.2.3 --- Final Version --- p.37
Chapter 4.3 --- Sampling --- p.38
Chapter 4.3.1 --- Survey Subject --- p.38
Chapter 4.3.2 --- Sampling Size --- p.39
Chapter 4.3.3 --- Sampling Method --- p.40
Chapter 4.3.4 --- Representativeness Enhancing Arrangements --- p.40
Chapter 4.3.5 --- Fieldwork --- p.42
Chapter 5. --- IDENTIFICATION OF MARKET SEGMENTS --- p.45
Chapter 5.1 --- Survey Result --- p.45
Chapter 5.1.1 --- Summary of Data --- p.45
Chapter 5.1.2 --- Response Rate --- p.47
Chapter 5.1.3 --- Weighting System --- p.47
Chapter 5.2 --- Factor Analysis --- p.48
Chapter 5.2.1 --- Needs of Factor Analysis --- p.48
Chapter 5.2.2 --- Factors Identification --- p.49
Chapter 5.2.3 --- Interpretation of Factors --- p.51
Chapter 5.3 --- Cluster Analysis --- p.53
Chapter 5.3.1 --- Preliminary Transformation --- p.53
Chapter 5.3.2 --- Determination of Number of Clusters --- p.55
Chapter 5.3.3 --- Clusters Identification --- p.58
Chapter 6. --- INTERPRETATION AND PROFILING OF MARKET SEGMENTS --- p.59
Chapter 6.1 --- Overall Profile --- p.59
Chapter 6.1.1 --- Demographic Information --- p.59
Chapter 6.1.2 --- Media Consumption --- p.60
Chapter 6.2 --- Segmentation Analysis --- p.61
Chapter 6.2.1 --- Segment 1 - Conservative TV Dependents --- p.61
Chapter 6.2.2 --- Segment 2 - Fashion Followers --- p.62
Chapter 6.2.3 --- Segment 3 - Yuppies --- p.63
Chapter 6.2.4 --- Segment 4 - Value Minders --- p.64
Chapter 6.2.5 --- Segment 5 - Conservative TV Satisfiers --- p.65
Chapter 6.2.6 --- Segment 6 - Community and Family Carers --- p.66
Chapter 6.3 --- Media Consumption Pattern --- p.70
Chapter 6.3.1 --- Daily Media Usage & Cable Subscription Patterns --- p.70
Chapter 6.4 --- Other Findings --- p.75
Chapter 6.4.1 --- Most Favorite Television Programs --- p.75
Chapter 6.4.2 --- Reason for Cable subscription --- p.76
Chapter 6.4.3 --- Reasons of not subscribing Cable --- p.76
Chapter 7. --- LIMITATION OF THE STUDY --- p.80
Chapter 8. --- DISCUSSION --- p.82
Chapter 8.1 --- Current Achievement --- p.82
Chapter 8.1.1 --- Product Life Cycle --- p.82
Chapter 8.1.2 --- Image Built --- p.83
Chapter 8.2 --- "Who Subscribe, who not?" --- p.84
Chapter 8.3 --- Reasons of Subscribing --- p.86
Chapter 8.4 --- Reasons of Not Subscribing --- p.87
Chapter 8.5 --- Marketing Niches --- p.88
Chapter 9. --- RECOMMENDATION --- p.90
Chapter 9.1 --- Target Segments --- p.90
Chapter 9.2 --- Product Strategy --- p.91
Chapter 9.2.1 --- General Aspects --- p.91
Chapter 9.2.2 --- Program Mix --- p.91
Chapter 9.3 --- Promotion Strategy --- p.96
Chapter 9.3.1 --- Personal Selling --- p.97
Chapter 9.3.2 --- Advertising --- p.97
Chapter 9.3.3 --- Free Trial --- p.98
Chapter 9.4 --- Pricing Strategy --- p.99
Chapter 9.5 --- Distribution Strategy --- p.99
Chapter 10. --- CONCLUSION --- p.100
BIBLIOGRAPHY
APPENDICES
Chapter APPENDIX A --- DESCRIPTION OF CABLE CHANNELS
Chapter APPENDIX B --- SUBSCRIPTION PACKAGES OF CABLE TV
Chapter APPENDIX C --- PILOT QUESTIONNAIRE
Chapter APPENDIX D --- FINAL VERSION QUESTIONNAIRE (ENGLISH)
Chapter APPENDIX E --- FINAL VERSION QUESTIONNAIRE (CANTONESE)
Chapter APPENDIX F --- INTERVIEWER GUIDELINES
Chapter APPENDIX G --- LIST OF AIO STATEMENTS
Chapter APPENDIX H --- CHOICE BROAD
Chapter APPENDIX I --- FACTOR MATRIX
Chapter APPENDIX J --- PSYCHOGRAPHIC PROFILES OF SIX SEGMENTS
Chapter APPENDIX K --- DEMOGRAPHIC PROFILES OF ALL RESPONDENTS
Chapter APPENDIX L --- DEMOGRAPHIC PROFILES OF SIX SEGMENTS
Chapter APPENDIX M --- MOST FAVORITE TELEVISION PROGRAM TYPES
Chapter APPENDIX N --- MOST FAVORITE CABLE TV CHANNELS
"Televised festivity: reception of the Spring Festival Gala as a media event in rural China." 2004. http://library.cuhk.edu.hk/record=b5891855.
Full textThesis (M.Phil.)--Chinese University of Hong Kong, 2004.
Includes bibliographical references (leaves 102-108).
Abstracts in English and Chinese.
Chapter Chapter 1 --- Introduction --- p.1
Chapter 1.1 --- The Spring Festival --- p.1
Chapter 1.2 --- The Spring Festival Gala --- p.2
Chapter 1.3 --- The Spring Festival Gala as a media event --- p.3
Chapter 1.4 --- Approaches to media events --- p.5
Chapter 1.5 --- The approach in present study --- p.7
Chapter Chapter 2 --- Literature Review --- p.11
Chapter 2.1 --- Studies on media events --- p.11
Chapter 2.2 --- Studies on the Spring Festival Gala --- p.15
Chapter 2.3 --- "Studies on gratification, festivity, and national integration" --- p.19
Chapter Chapter 3 --- Research Question --- p.25
Chapter Chapter 4 --- Methodology --- p.29
Chapter 4.1 --- Village of West Port (Fu Xi) --- p.28
Chapter 4.2 --- Sampling methods --- p.30
Chapter 4.3 --- Interview --- p.32
Chapter 4.4 --- Diary --- p.33
Chapter Chapter 5 --- Social Use of the Gala --- p.36
Chapter 5.1 --- Environmental use of the Gala --- p.37
Chapter 5.2 --- Regulative use of the Gala --- p.44
Chapter 5.3 --- Conclusion --- p.53
Chapter Chapter 6 --- The Gala as Televised Festivity --- p.57
Chapter 6.1 --- Four stages of Spring Festival celebration --- p.57
Chapter 6.2 --- Material ingredients of festivity --- p.62
Chapter 6.3 --- Spiritual ingredients of festivity --- p.68
Chapter 6.4 --- Conclusion --- p.73
Chapter Chapter 7 --- The Gala as National Integration --- p.76
Chapter 7.1 --- National integration of the televised festival --- p.77
Chapter 7.2 --- National integration of the pre-televised festival --- p.86
Chapter Chapter 8 --- Conclusion --- p.94
References --- p.102
"外來電視媒介的使用與效果分析: 深圳靑少年收看香港電視硏究." 1992. http://library.cuhk.edu.hk/record=b5887320.
Full text論文(碩士)--香港中文大學硏究院新聞學系,1992.
參考文獻: leaves 137-143
黃漢龍.
Chapter 第一章 --- 緒 論 --- p.1
Chapter 一. --- 緒 言 --- p.1
Chapter 二. --- 硏究背景、動機與目的 --- p.2
Chapter 三. --- 研究對象與提問 --- p.5
Chapter 四. --- 研究意義 --- p.7
Chapter 五. --- 硏究方式與内容結構 --- p.8
Chapter 第二章 --- 理論基礎與文獻探討 --- p.12
Chapter 一. --- 大眾傳媒的功能 --- p.13
Chapter 二. --- 媒介效果與潛化分析 --- p.16
Chapter (一) --- 「社會文化模式」與「心理功 力模式」媒效果 --- p.16
Chapter (二) --- 「文化指標」與潛化分析硏究 --- p.20
Chapter 1. --- 「文化指標」與「暴力素描」 --- p.20
Chapter 2. --- 「暴力素描」與「潛化分析」 --- p.21
Chapter 3. --- 「潛化分析」的批評 --- p.23
Chapter 4. --- 「潛化分析」的研究的發展 --- p.26
Chapter 三. --- 國際電視傳播效果硏究 --- p.28
Chapter (一) --- 美國電視跨國傳统效果硏究 --- p.28
Chapter (二) --- 美國電視跨國潛化效果研究 --- p.29
Chapter 四. --- 本文就「潛化分析」分析架構之演化 --- p.33
Chapter 五. --- 本硏究潛化指標之構思過程 --- p.40
Chapter 六. --- 價值觀念與電視效果相關硏究 --- p.42
Chapter (一) --- 羅基價值研究 --- p.42
Chapter (二) --- 電視與價值觀念之傳统效果研究 --- p.44
Chapter (三) --- 電視與價值觀念潛化效果之初探性研究 --- p.46
Chapter (四) --- 個人主義與集體主義價值之分類 --- p.48
Chapter 七. --- 電視與休閒生活方式相關硏究 --- p.57
Chapter (一) --- 休閒的涵義 --- p.58
Chapter (二) --- 休閒生活方式形成的理論 --- p.59
Chapter (三) --- 休閒生活方式與媒介效果硏究 --- p.60
Chapter (四) --- 外來時尚與本土休閒生活方式 --- p.62
Chapter 第三章 --- 硏究設計與分析架構 --- p.66
Chapter 一. --- 研究假設 --- p.66
Chapter 二. --- 研究工具與主要變項之界定 --- p.67
Chapter 三. --- 研究抽樣 --- p.84
Chapter 四. --- 统計方法與分析步驟 --- p.86
Chapter 第四章 --- 硏究結果與資料分析 --- p.90
Chapter 一. --- 樣本特徵 --- p.90
Chapter 二. --- 假設驗證與分析 --- p.95
Chapter (一) --- 收看港視與價值觀念 --- p.95
Chapter 1. --- 受訪者價值之分析 --- p.95
Chapter 2. --- 價值次數分配分析 --- p.97
Chapter 3. --- 收看港視與個人主義價值 --- p.99
Chapter -1 --- 收看港視與個人目標價值 --- p.100
Chapter -2 --- 收看港視與個人能力價值 --- p.102
Chapter 4. --- 收看港視與集體主義價值 --- p.103
Chapter (二) --- 收看港視與休閒生活方式 --- p.105
Chapter 1. --- 受訪者休閒喜好分析 --- p.105
Chapter 2. --- 休閒喜好指標次數分配分析 --- p.108
Chapter 3. --- 收看港視與外來時尚休閒活動 --- p.109
Chapter 4. --- 收看港視與本土傳统休閒活動 --- p.111
Chapter 第五章 --- 結論與討論 --- p.115
註釋 --- p.134
中文書目 --- p.137
英文書目 --- p.138
受訪中學生背景資料
問 卷
"Legitimizing televised beauty pageants: an organizational study of cultural marketing." 1998. http://library.cuhk.edu.hk/record=b5889572.
Full textThesis (M.Phil.)--Chinese University of Hong Kong, 1998.
Includes bibliographical references (leaves [81-85]).
Abstract also in Chinese.
Chapter Ch. 1 --- Introduction --- p.1
Chapter 1. --- The tension of the double goals in media organization --- p.2
Chapter 2. --- Research question --- p.3
Chapter 3. --- Significance --- p.3
Chapter Ch. 2 --- Beauty pageants and television --- p.5
Chapter 1. --- History --- p.5
Chapter (A) --- "Miss USA, Miss Universe" --- p.5
Chapter (B) --- Increasing popularity of beauty pageants in Hong Kong… --- p.5
Chapter 2. --- Formats of beauty pageants --- p.8
Chapter (A) --- TVB --- p.8
Chapter (B) --- ATV --- p.9
Chapter 3. --- Why beauty pageants? --- p.10
Chapter (A) --- A popular TV program --- p.10
Chapter (B) --- Controversial media product --- p.11
Chapter Ch. 3 --- Corporate image and the tension between profit-making and social responsibility: a theoretical linkage --- p.15
Chapter 1. --- Theoretical tension between the two goals --- p.15
Chapter (A) --- The goal of responsibility --- p.15
Chapter (B) --- The goal of profit --- p.19
Chapter (C) --- The relationship between profit and responsibility --- p.20
Chapter (D) --- The source of tension --- p.21
Chapter (E) --- The conflict and compatibility of the double goals --- p.22
Chapter 2. --- The method of tension resolution --- p.24
Chapter (A) --- Marketing --- p.24
Chapter (B) --- Corporate Image --- p.26
Chapter (C) --- The position taken in this thesis --- p.30
Chapter Ch. 4 --- Research methods --- p.32
Chapter 1. --- Hypotheses --- p.32
Chapter 2. --- Methodology --- p.33
Chapter (A) --- In-depth interview --- p.33
Chapter (B) --- Participant observation --- p.36
Chapter (C) --- Documentation analysis --- p.36
Chapter Ch. 5 --- Results --- p.38
Chapter 1. --- TV stations and their structure in Hong Kong --- p.38
Chapter (A) --- TVB's corporate image --- p.39
Chapter (B) --- ATV's corporate image --- p.41
Chapter (C) --- TVB's image for Miss Hong Kong --- p.42
Chapter (D) --- ATV's image for Miss Asia --- p.44
Chapter 2. --- Analysis of the tensions and resolutions in beauty pageants --- p.45
Chapter (A) --- Managing external uncertainty --- p.45
Chapter (B) --- Media frameworks for beauty pageants in Hong Kong --- p.47
Chapter (C) --- Managing internal uncertainty --- p.58
Chapter Ch. 6 --- Conclusion --- p.78
"Dancing at the edge: how does Phoenix TV negotiate within its diversified structure." 2005. http://library.cuhk.edu.hk/record=b5896400.
Full textThesis submitted in: October 2004.
Thesis (M.Phil.)--Chinese University of Hong Kong, 2005.
Includes bibliographical references (leaves 157-160).
Abstracts in English and Chinese; questionnaire in Chinese.
Chapter Chapter One: --- Introduction --- p.1
An Introduction to Phoenix Satellite Television --- p.3
Television as a Medium --- p.9
Research Questions --- p.13
Chapter Chapter Two: --- Literature Review --- p.15
Review for the Sociological Approach on Media Studies --- p.15
Review of the Perspective of Political Economy of Communication --- p.21
Review for Related Chinese Communication Studies --- p.26
Chapter Chapter Three: --- Methodology --- p.31
Quantitative Research----Content Analysis --- p.31
Chapter 1. --- The Selection of Sample --- p.31
Chapter 2. --- Research Method-´ؤ-Content Analysis --- p.36
Chapter 3. --- Inter-coder Reliability --- p.39
Qualitative Research-Textual Comparison --- p.39
Chapter 1. --- The Selection of Sample --- p.39
Chapter (1) --- "SARS Reports,2003" --- p.40
Chapter (2) --- "July 1st Demonstration in Hong Kong,2003" --- p.41
Chapter 2. --- Research Method´ؤTextual Comparison --- p.42
Qualitative Research´ؤ´ؤIn-depth Interview --- p.43
Chapter 1. --- The Selection of Sample --- p.43
Chapter 2. --- Research Method----In-depth Interview --- p.44
Qualitative Research´ؤParticipant Observation --- p.45
Chapter Chapter Four: --- Content Analysis --- p.47
Frequency Analysis --- p.47
Chapter 1. --- Analysis --- p.48
Inter-coder Reliability --- p.50
Chapter 2. --- Summary --- p.52
Cross-Tabulation Analysis --- p.53
Chapter 1. --- Analysis Between the Internal Division and the Geographical Division --- p.54
Chapter 2. --- "Analysis Between the Geographical Division and the ""Political Perspective""" --- p.56
Comments --- p.59
News Favoring the Government Happening in Mainland China --- p.61
News Favoring the Government Happening in Hong Kong --- p.64
Chapter 3. --- "Analysis Between News Nature and the ""Political Perspective""" --- p.73
Summary and Questions --- p.75
Chapter Chapter Five: --- Organizational Analysis --- p.78
Chapter Part I: --- Textual Analysis and Comparison --- p.78
SARS Reports --- p.79
"Textual Comparison among TVB, Phoenix and CCTV" --- p.89
July 1 st Demonstration in Hong Kong --- p.92
"Textual Comparison among TVB, Phoenix and CCTV" --- p.102
Chapter Part II: --- Interviews Analysis --- p.105
International News & Political News --- p.105
The Pro-China Political Bias------Hong Kong Problem --- p.110
The Technique of Dealing with Sensitive News Issue --- p.113
Pressure & Self-Censorship --- p.118
Chapter Chapter Six: --- Conclusion and Discussion --- p.122
Conclusion --- p.122
Discussion --- p.126
Appendix-1 Coding Record of The Asian Journal --- p.129
Appendix-2 Inter-coder Reliability --- p.152
Appendix-3 Interview Questionnaire --- p.156
References --- p.157
"「去國家化」與「再國家化」: 中國的廣播電視大學運動(1977-1988) = De-statization and re-statization : the Chinese broadcasting and television university movement (1977-1988)." 2015. http://library.cuhk.edu.hk/record=b6115780.
Full textFrom the perspective of political economy of technology, this research aims to analyze the Chinese Broadcasting and Television University Movement(TVUM) , and to answer two sets of questions: 1) During the TVUM in late 1970s and 1980s, why did the "university-organized learning" model rise? Why did the "danwei-organized learning" model and the "self-learning" model decline simultaneously? 2) Why was the TVUM articulated with Statism successfully? Why did the articulation of the TVUM with Social Autonomism and Neo-liberalism fail ? Documentary analysis is the main research method. In order to answer the questions above, this research constructs the efficiency-oriented model to illustrate and explain Chinese economic development in late 1979s and 1980s. In the context of the paradigm shift of developmentalism, the TVUM took it as the main purpose to promote the accumulation of human capital. In contrast with the "anti-efficiency" of Social Autonomism and Neo-liberalism, this research identifies that Statism unexpectedly presents its consistency with the effenciency-oriented model by combining the professionalism of education and equal-opportunity politics. The rise and the declination in the TVUM are attributed to the success and the failure of articulation with the efficenecy-oriented model respectively. Moreover, this research preliminarily constructs "the dialectics of the reform" as the perspective of interpreting Communist China for further research.
Detailed summary in vernacular field only.
劉阳.
Thesis (Ph.D.) Chinese University of Hong Kong, 2015.
Includes bibliographical references (leaves 184-192).
Abstracts also in Chinese.
Liu, Yang.
Vondroušová, Jana. "Talentová show Got Talent jako televizní formát a jeho kulturní odlišnosti: komparativní studie čtyř světových verzí." Master's thesis, 2014. http://www.nusl.cz/ntk/nusl-338715.
Full text