Journal articles: 'Television advertising'

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Wood, John. "Television advertising." Hearing Journal 55, no. 9 (September 2002): 48. http://dx.doi.org/10.1097/01.hj.0000293930.10353.60.

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Sevillano-García, María Luisa, and Angélica Sotomayor-Baca. "Food Advertising and Consumption by Students in Huánuco (Peru)." Comunicar 20, no. 39 (October 1, 2012): 177–84. http://dx.doi.org/10.3916/c39-2012-03-08.

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The significant shortcomings detected in the nutrition of students in the district of Huánuco (Peru), together with the television advertising observed for products of dubious nutritional value, led us to design and conduct a research project intended to analyse the relationship between the two: The influence of television commercials on the consumption of food products advertised in 2010, which is summarised in this article. In the study we carried out a correlative study of a sample of 120 pupils at different educational establishments. They answered questionnaires, were interviewed and underwent physical examination. We also analysed the food commercials broadcast by television channels and the nutritional value of the products. Chi-square inferential analysis was used. The research showed that the pupils’ health has been adversely affected, with a serious incidence of tooth decay, a problem attributed to the consumption of certain foodstuffs. The study detected a positive relationship, which was highly significant statistically, between attachment to television advertisements and the consumption by the pupils of advertised foods which are rich in sodium, calcium, sugar and calories. Also demonstrated was the interdependence between exposure to television advertising and the consumption of foods with a high fat content, which should be monitored and controlled by government officials. Las importantes carencias nutritivas apreciadas en estudiantes del distrito de Huánuco (Perú), junto con la publicidad televisiva de productos de dudosa calidad nutricional observada, nos llevó a plantear y desarrollar una investigación con el objeto de analizar la relación entre ambos fenómenos titulada: Influencia de los anuncios televisivos en el consumo de alimentos publicitados durante el 2010, cuyo resumen se presenta en este artículo. En la investigación planteamos un estudio correlacional con una muestra de 120 escolares de diversas instituciones educativas, a quienes se aplicaron satisfactoriamente encuestas, entrevistas y guía de evaluación física; también se analizó la publicidad emitida por los canales de televisión sobre alimentos y su contenido nutricional. El análisis inferencial aplicado fue Ji cuadrado (?2). Con esta investigación se ha demostrado que el estado de salud de los escolares está afectado, siendo muy agudo respecto a la caries dental, problema que se atribuye al consumo de ciertos alimentos. Se constata que existe relación positiva, con alta significancia estadística, entre la adherencia a los anuncios televisivos y el consumo de alimentos publicitados de alto contenido en sodio, calcio, azúcar y de calorías por los escolares estudiados; así mismo, se prueba la interdependencia entre la exposición a los anuncios televisivos y el consumo de alimentos con productos de alto contenido en grasa que merecen ser vigilados y controlados por los responsables.

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Ihnátová, Zuzana. "Selection of Advertising Appeals in Slovak Television Advertising." Creative and Knowledge Society 3, no. 1 (July 1, 2013): 78–88. http://dx.doi.org/10.2478/v10212-011-0032-2.

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Abstract Purpose of the article The issue of creating advertising that is culturally congruent has been considered to be very important to experts dedicated to the field in the past years. Culture is an important internal factor of customer behavior that needs to be fully considered if the advertising campaigns aim to address its target audience effectively. The goal of this article is to contribute to existing knowledge in the area of culturally congruent advertising. More specifically, to find out what advertising appeals are preferred in Slovak television advertising. Methodology/methods Main scientific method of the present research was conceptual content analysis. The results are based on the sample of 133 TV commercials broadcasted in Slovak televisions during the 2012 in selected four segments (beer, financial services, periodicals and non-alcoholic beverages). Scientific aim Aim of this contribution is the introduction of preferences and frequency of usage of advertising appeals used in Slovak television advertising. Subsequenty, the exploration of the links between the selection of advertising appeals and cultural dimensions of Slovaks are analyzed. Findings The largest representation in analyzed television commercials in all examined segments has the appeal to relaxation.), followed by the appeal of suitable, then the appeal of saving, the appeal to patriotism, the appeal of natural and the appeal to affiliation. In the surveyed segments the preferences of individual advertising appeals are somehow different and reflect existing influence of product category on creative strategy. The findings show the positive relation between selection of advertising appeals and Slovak cultural dimensions. Conclusions The preset contribution shows the importance of studying cultural aspects of advertising and applying findings to the field of advertising. Some limitations of the study are stated and recommendations for further research are added at the end of the article.

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Tong, Hairuo. "Analysis of the Advantages and Disadvantages of Public Service Advertising." Communications in Humanities Research 11, no. 1 (October 31, 2023): 243–48. http://dx.doi.org/10.54254/2753-7064/11/20231455.

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Advertising plays a crucial role in advocating social values, promoting moral concepts, and shaping standardized social behavior. With its unique form of expression and distinct content, advertising has gained significant influence in contemporary society. As a fusion of social economy and culture, public service advertising has evolved into a distinctive form of television program communication. It not only upholds the technical value of advertising for promoting civilized consumption but also reinterprets the multi-faceted meaning of advertising from a cultural standpoint. This provides a fertile ground for the development of television advertising in real society, distinct from its traditional commercial value. This article aims to explore the social and cultural value of television public service advertisements by analyzing specific communication phenomena. By employing background investigations and data research, this study delves into the role of public service advertising, its advantages and disadvantages, and proposes potential solutions to address these limitations. Through this research, a comprehensive understanding of public service advertisings significance is achieved, enabling the refinement of strategies to tackle current challenges.

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Crawford, Robert. "Changing the Face of Advertising: Australia's Advertising Industry in the Early Days of Television." Media International Australia 121, no. 1 (November 2006): 105–18. http://dx.doi.org/10.1177/1329878x0612100114.

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Long before Australia's first commercial television broadcasts in 1956, advertising agencies and advertisers had been preparing themselves for what they believed would be the greatest ever selling medium. The creation of a new outlet for advertisements was not the industry's sole cause of excitement. Having dominated commercial radio, the advertising industry looked forward to extending its influence. These dreams, however, were only partially fulfilled. While television enabled the industry to broadcast its commercial messages in a more effective way, legislation prevented it from controlling television in the way that it had with radio. This would have a significant impact on the relationship between the two industries. By examining television's impact on the advertising industry, this paper demonstrates that the medium of TV not only altered the face of advertising; it also caused a fundamental change in the structure and operation of Australia's advertising industry.

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Wilbur, Kenneth C. "Advertising Content and Television Advertising Avoidance." Journal of Media Economics 29, no. 2 (April 2, 2016): 51–72. http://dx.doi.org/10.1080/08997764.2016.1170022.

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Li, Lijie, and Laurent Scaringella. "Perception Of Television Advertising From Chinas Young Generation." Journal of Applied Business Research (JABR) 30, no. 4 (June 30, 2014): 1031. http://dx.doi.org/10.19030/jabr.v30i4.8652.

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This paper aims to examine the elements employed in television advertising, which affect consumer attitudes toward advertised products and brands. 384 young Chinese responded to a survey questionnaire. This paper finds that celebrity endorsement positively affects creativity in television advertising. The credibility of television advertisement positively affects the recall of products and brands. Celebrities in television advertising or people who have professional knowledge as endorsers decrease the credibility of television advertisements contrary to the results of previous research. Creativity in television advertising has a negative effect on the recalls of products and brands. This paper offers insight about the young generations perception of television advertising in China. It provides a debated perspective that creativity in television advertising negatively affects product and brand recalls.

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Mittal, Manish. "Correlation between Television Viewing Time and Effects of Television Advertisements on Children." Management and Labour Studies 34, no. 3 (August 2009): 425–33. http://dx.doi.org/10.1177/0258042x0903400307.

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Children enjoy watching television for long hours and are exposed to numerous television advertisements. The fact that they enjoy greater stake in family buying decision have made marketers attracted towards them. Marketers find it easier to influence children through television advertising. They assimilate the advertising message faster and their minds are not cluttered as adult mind. Parents, generally, hold television advertising to be largely responsible for changing their children's behavior and inculcating in them the desire for products not good for their health and development and converting then into naggers. This study attempts to understand how much television advertising can be held responsible for molding the behavior of children. It studies me correlation between television viewing time and various behavioral effects of television advertising. The results of the study indicate that Indian children watches television on an average for 18.35 hours in a week and more a child is exposed to television advertisements the greater he/she is affected by television advertisements.

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Lu, Lu, Yan Wang, Jian Ping Chai, and Fu Lian Yin. "Summarize on Evaluation of Advertising Effect." Advanced Materials Research 971-973 (June 2014): 2418–23. http://dx.doi.org/10.4028/www.scientific.net/amr.971-973.2418.

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With the rapid development of the society, advertising is self-evident when many products want to enter the market. Advertisers are eager to know whether their advertisements take effect. Therefore, evaluation of advertising’s effect is crucial. In this paper, it introduces the evaluations of online advertising and television advertising, and makes a simple analysis on the advantages and disadvantages of the main methods.

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Moro-Rodríguez, Marta-Mª. "Values education through television advertising." Comunicar 14, no. 28 (March 1, 2007): 183–90. http://dx.doi.org/10.3916/c28-2007-18.

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Advertising sometimes transmits opposite values to the socially and educationally desirable ones. The attraction power of the television advertisements is so strong that it has become necessary to balance it in the classroom. This paper shows the creation process of pedagogical material in order to make values education in tutorial sessions or in other subjects easier. It has been assessed with a test-retest model in control and experimental groups.La publicidad transmite valores a veces contrarios a los deseables socialmente y a los perseguidos por el currículo. El poder de atracción de los anuncios de televisión es tan fuerte que se hace necesario contrarrestarlo en las aulas. En este trabajo se narra el proceso de creación de un material educativo para facilitar la educación en valores en las sesiones de tutoría o como tema transversal. Se puso a prueba su efectividad mediante un diseño test-retest con grupo control y experimental.

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Omar, Samira. "Youtube in television advertising." Journal of University of Human Development 2, no. 1 (January 31, 2016): 127. http://dx.doi.org/10.21928/juhd.v2n1y2016.pp127-138.

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اليوتوبيا مشروع طموح وفكرة داعبت ذهن الإنسان منذ وجوده فاشترك في امتلاكها كل البشر، وتواجدت في كل الثقافات فترجمت أحلام الشعوب وأصبحت شعارا للرفض والتمرد من أجل الأفضل. ومع نضوج الفكر الإنساني ساهم العديد من المثقفين في صياغة أعمال يوتوبية على غرار أفلاطون في جمهوريته والفرابي في مصنفه آراء أهل المدينة الفاضلة وتوماس مور في يوتوبيا...إلخ وأثرت أعمال هؤلاء في لاحقيهم من المثقفين. فأصبحت الأعمال اليوتوبية تتكرر من فترة لأخرى نظرا لأهميتها وتأتي محملة بالرفض ومناهضة لأشكال الظلم والقهر.. ومع مرور الزمن أصبحت اليوتوبيا تتخذ عدة أنماط وتستثمر في كل المجالات كاستثمارها في الخطاب الإشهاري الذي تفنن في استعمالها، وطوعها لخدمة أهدافه المباشرة وغير المباشرة. وهذه الأخيرة جعلتها تنحرف عن مسارها الطبيعي وتفقد وظيفتها الحقيقية.

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Frith, Katherine Toland, and Mohd Adnan Bin Hashim. "Television Advertising in Malaysia." Media Asia 15, no. 2 (January 1988): 81–86. http://dx.doi.org/10.1080/01296612.1988.11726278.

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Robinson, Thomas N. "Television Advertising for Health." Pediatric Annals 24, no. 2 (February 1, 1995): 73–78. http://dx.doi.org/10.3928/0090-4481-19950201-05.

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Pegan, Giovanna. "Marketing e giovanissimi: un'indagine esplorativa sul coinvolgimento nel consumo e pubblicitÀ nel segmento dei tweeagers." MERCATI & COMPETITIVITÀ, no. 2 (May 2009): 41–59. http://dx.doi.org/10.3280/mc2009-002003.

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- This article - after having identified the theoretical references - presents the results of an empirical quantitative research aimed at investigating within the tweenagers (10-14 years old) , the level of involvement in the consumer culture, the attitudes towards the television advertising, let alone the existing relationship between the two. Not only this study highlights a low interest in the commercials and a certain scepticism, but also a very faint link between the two phenomena, thus offering ideas for a future in-depth examination.Keywords: involvement, consumption, television advertising, attitudes, tweenagersParole chiave: coinvolgimento, consumo, pubblicitÀ televisiva, tweenagers, atteggiamenti

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Hu, Ziming. "Features of the implementation of speech strategies and tactics in the slogan of television food advertising." Litera, no. 4 (April 2024): 145–58. http://dx.doi.org/10.25136/2409-8698.2024.4.70481.

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The article is devoted to the study of speech strategies and tactics in the slogan of television food advertising. The slogan as an element of the advertising text plays a significant role in influencing the consciousness and behavior of the addressee. Slogans implement various speech strategies and tactics to ensure the success of advertising communication. The difficulty of studying this phenomenon lies in a short formulation with great strategic potential and its uncertain relationship with the main text of television advertising. The relevance of this study is related to the importance of the slogan in the advertising text and the prospects for studying speech strategies and tactics in the slogan of television food advertising. The article aims to identify the features of speech strategies and tactics in the slogan of television food advertising. The method of linguistic and pragmatic analysis was used in the work, which makes it possible to identify speech strategies and tactics in the slogan of television advertising of food products and describe the linguistic features of their implementation. The novelty of the research lies in a comprehensive examination of speech strategies and tactics in the slogan, taking into account the main advertising text. As a result of the analysis, corporate slogan, product slogan and festive slogan were highlighted in television advertising. The slogans of television food advertising highlight presentation strategy, convincing strategy, persuading strategy and reminiscent strategy, as well as tactics and techniques within the framework of relevant strategies. The linguistic means of verbalization of techniques used within the framework of appropriate speech strategies and tactics in television advertising of food are described. The correlation of their implementation with the main advertising text has been established. The slogan of a TV advertisement usually implements several strategies and tactics at the same time. The implementation of the convincing strategy in a product slogan is relevant to the main advertising text. The implementation of other strategies in the slogan is not related to the main advertising text.

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Capps, Oral, and John D. Schmitz. "Effect of Generic Advertising on the Demand for Fluid Milk: The Case of the Texas Market Order." Journal of Agricultural and Applied Economics 23, no. 2 (December 1991): 131–40. http://dx.doi.org/10.1017/s0081305200018252.

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AbstractThis analysis indicates that generic advertising expenditures,ceteris paribus, generated rightward shifts in demand for fluid milk in the Texas Market Order over the period January 1980 to September 1988. Generally, the results from this study are in agreement with previous research efforts which suggest that generic advertising can increase the demand for fluid milk. Importantly, in this analysis, the impacts of television and radio advertising have been effectively disentangled. Television advertising generates a response that wears off more quickly than radio advertising. Also, the long-run effect of radio advertising is about 1.75 times greater than the long-run effect of television advertising.

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Ivanova, Alina. "TV advertising: the basic stages of the commercial implementations of the Russian television content." KANT 36, no. 3 (September 2020): 48–51. http://dx.doi.org/10.24923/2222-243x.2020-36.9.

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This study examines the practice of implementation in Russian television content, analyzes the key stages of advertising placement on Russian television, and highlights the characteristic features inherent in Russian advertising practice. In conclusion, we draw a conclusion about the key competitive type of media for television in terms of the effectiveness of advertising integrations.

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Hsu, Jane Lu, Shuen-An Yang, and Li-Chang Su. "WHO IS WATCHING TV? WHO IS LISTENING TO RADIO? CONSUMER PERCEPTIONS OF TV AND RADIO ADVERTISING INFORMATION." Social Behavior and Personality: an international journal 35, no. 2 (January 1, 2007): 157–68. http://dx.doi.org/10.2224/sbp.2007.35.2.157.

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The objective of this study was to analyze consumer perceptions of television and radio advertising information. Four factors were extracted to explain advertising information, including product/selling information, image information, appealing information, and utilization information. For heavy TV watchers, positive attitudes are formed toward the information in television advertising. When consumers spend more time on radio or at least as much as on television, positive attitudes toward the information in radio advertising are generated. Respondents value information that is entertaining, attractive, has strong product images, and assisted memory recall in advertising as important.

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Romana Puggelli, Francesca, and Mauro Bertolotti. "Healthy and unhealthy food in Italian television ads for adults and children." Young Consumers 15, no. 1 (April 14, 2014): 58–67. http://dx.doi.org/10.1108/yc-03-2013-00364.

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Purpose – The aim of the research is to investigate how healthy and unhealthy foods (e.g., those of little nutritional value, but high fat and sugar content) are represented in televised advertising, analyzing the differences in persuasive strategies used to promote them. Design/methodology/approach – Content analysis was performed on 62 food advertisings broadcast on the main Italian national TV channels, focusing on target, representation of food consumption, number and gender of the main characters, visual and sound effects (i.e. music jungles etc.) and references to nutritional properties. Findings – Results showed that healthy food products are marketed almost exclusively to adults, using adult-oriented advertising techniques, whereas unhealthy food advertisings rely on communicative formats and appeals more suited for children and adolescents. Originality/value – The research first investigated, with a simple descriptive approach, how television advertising of unhealthy food products relies on specifically crafted communication in order to attract young consumers' attention and, ultimately, affect their buying intentions.

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SKOWRONEK – GRĄDZIEL, Agnieszka. "ABSORPTION OF ADVERTISING EXPENDITURE BY POLISH TELEVISION STATIONS." Scientific Journal of the Military University of Land Forces 162, no. 4 (October 1, 2011): 408–21. http://dx.doi.org/10.5604/01.3001.0002.3312.

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This article is devoted to the major Polish advertising medium: television. The main source of information about this subject comes from advertising expenditure reports provided by all TV advertisers.The purpose of this article is an empirical analysis of existing regularities and the identification of the actual level of development of the TV advertising market in Poland.The author, based on domestic as well as foreign databases, outlines the following:→the importance of television in comparison with other advertising media;→the dynamism of expenditure growth in TV advertising;→the diversity of distribution of TV advertising expenditure in relation to television broadcasters, advertisers as well as trade structures and products.

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Mayugo-i-Majó, Carme. "Towards another model of television system in the global communication age." Comunicar 13, no. 25 (October 1, 2005): 91–99. http://dx.doi.org/10.3916/c25-2005-013.

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Television plays a very important role in our societies but, until now, we have not been capable to stress on its social discussion and to promote a deep change of this media. Mostly channels (even public ones) remain closed to citizenship, too much influenced by advertising business and economic outcomes. Opening a big participation process within all social agents involved, it is possible to generate another television model, more open and connected with people. Three different questions are crucial in this process: a huge interaction between television producers and their multiples audiences, the creation of a third audiovisual sector (which the only owner should be community), and media literacy for everybody and everywhere. A qualified society for quality on televisions. Nos encontramos de lleno en la llamada era de la sociedad de la información y el conocimiento, pero no conseguimos generar una concurrencia de visiones e inquietudes entre los distintos agentes sociales que interactúan en el tablero de juego del sistema televisivo actual. En este documento se esboza una triple dinámica de intervención para transformar el medio. En primer lugar, estaría la incorporación de la sociedad como agente activo y decisivo en la conformación de la televisión. Como segunda premisa, cabría quebrar la separación existente entre centros emisores y audiencias, y sustituirla por una verdadera interacción. En tercer lugar, convendría aventurarse en el campo de la educación en comunicación (EC) como espacio para el diseño de políticas y experiencias de base para alfabetizar en los medios a todos los sujetos sociales sin excepción. El sistema comunicativo tiene que ir más allá de la dicotomía entre televisión pública y privada, y apostar por el desarrollo del «tercer sector audiovisual».

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Potvin Kent, Monique, Julia Soares Guimarães, Ashley Amson, Elise Pauzé, Lauren Remedios, Mariangela Bagnato, Meghan Pritchard, et al. "Sex differences in children’s exposure to food and beverage advertisements on broadcast television in four cities in Canada." Health Promotion and Chronic Disease Prevention in Canada 43, no. 5 (May 2023): 222–30. http://dx.doi.org/10.24095/hpcdp.43.5.02.

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Introduction Sex differences exist in children’s obesity rates, dietary patterns and television viewing. Television continues to be a source of unhealthy food advertising exposure to children in Canada. Our objective was to examine sex differences in food advertising exposure in children aged 2 to 17 years across four Canadian Englishlanguage markets. Methods We licensed 24-hour television advertising data from the company Numerator for January through December 2019, in four cities (Vancouver, Calgary, Montréal and Toronto) across Canada. Child food advertising exposure overall, by food category, television station, Health Canada’s proposed nutrient profiling model, and marketing techniques were examined on the 10 most popular television stations among children and compared by sex. Advertising exposure was estimated using gross rating points, and sex differences were described using relative and absolute differences. Results Both male and female children were exposed to an elevated level of unhealthy food advertising and a plethora of marketing techniques across all four cities. Differences between sexes were evident between and within cities. Compared to females, males in Vancouver and Montréal viewed respectively 24.7% and 24.0% more unhealthy food ads/person/year and were exposed to 90.2 and 133.4 more calls to action, 93.3 and 97.8 more health appeals, and 88.4 and 81.0 more products that appeal to children. Conclusion Television is a significant source of children’s exposure to food advertising, with clear sex differences. Policy makers need to consider sex when developing food advertising restrictions and monitoring efforts.

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Nurtiah, Nurtiah, and Fatimah Abdillah. "PENGARUH SIKAP KONSUMEN TERHADAP IKLAN TELEVISI DAN MINAT BELI SUATU PRODUK." Journal of Management : Small and Medium Enterprises (SMEs) 14, no. 3 (November 30, 2021): 351–63. http://dx.doi.org/10.35508/jom.v14i3.5612.

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Advertising is a source of product information for consumers. Different responses from consumers to advertisements form various specific attitudes towards an advertisement. Marketers and companies need a positive attitude towards the advertisements produced. So that consumer buying interest is quite strong in the market. This study aims to provide an overview of consumer attitudes towards television advertising on products commonly used by consumers. This study uses primary data obtained directly from distributing questionnaires to 150 respondents, namely the people of Cibungbulang District. The analytical method used is path analysis (path analysis). The results of this research using the path analysis method indicate that companies can still get a positive impact from advertising through television media. Advertising on television is still superior because consumer evaluation of advertising is strong enough to increase purchase interest in products.The results of the study based on path analysis show that consumer attitudes towards television advertising (X) affect consumer attitudes towards brands (2) and purchase interest (Y). If regressed, consumer attitudes towards television advertising (X) have a significant positive effect on attitudes towards brands with a standardized beta value of 0.429 and a significance of 0.000. Attitude towards brands (Z) has a significant positive effect on purchase intention (Y) with a standardized beta value of 0.417 and a significance of 0.000. Meanwhile, the attitude variable towards brands has a significant effect on purchase intention. Further research can be carried out through comparing consumer attitudes towards advertisements on several media with wider reach and affordable costs, such as the internet and social media. Keywords: Television Advertising, Attitude Towards Advertising, Attitude Towards Brands, Buying Interest.

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Lovett, Mitchell, and Michael Peress. "Targeting Political Advertising on Television." Quarterly Journal of Political Science 10, no. 3 (September 17, 2015): 391–432. http://dx.doi.org/10.1561/100.00014107.

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Zigmond, Dan, Sundar Dorai-Raj, Yannet Interian, and Igor Naverniouk. "Measuring Advertising Quality on Television." Journal of Advertising Research 49, no. 4 (December 2009): 419–28. http://dx.doi.org/10.2501/s0021849909091090.

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Bruce, Norris I., Maren Becker, and Werner Reinartz. "Communicating Brands in Television Advertising." Journal of Marketing Research 57, no. 2 (February 13, 2020): 236–56. http://dx.doi.org/10.1177/0022243719892576.

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Many studies have quantified the effects of TV ad spending or gross rating points on brand sales. Yet this effect is likely moderated by the different types of brand-related messages or cues (e.g., logo, brand attributes) embedded in the ads and by the ways (e.g., explicitly or implicitly) these cues are conveyed to TV audiences. The authors thus measure 17 cues often used within ads to build brand awareness (or salience) and brand image and investigate their influence on ad effectiveness. Technically, the study builds a dynamic model to quantify the effects of advertising on sales; builds a robust and interpretable (i.e., nonparametric and sparse) factor model that integrates correlated, left-censored branding cues; and then models the effects of advertising as a function of the factors identified by these cues. An analysis of 177 campaigns aired by 62 brands finds that salience cues (e.g., logo) and benefit and attribute messages moderate ad effectiveness. It also finds that explicit cues are more effective than implicit ones; nonetheless, the primary drivers of ad effectiveness are visual salience cues: the duration and frequency with which the logo and the duration with which the product are displayed. The study can thus suggest ways brand and ad agency managers can improve the effects of creative ad content on sales.

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West, Darrell M. "Television Advertising in Election Campaigns." Political Science Quarterly 109, no. 5 (1994): 789. http://dx.doi.org/10.2307/2152532.

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Rotfeld, Herbert J., Avery M. Abernethy, and Patrick R. Parsons. "Self-Regulation and Television Advertising." Journal of Advertising 19, no. 4 (December 1990): 18–26. http://dx.doi.org/10.1080/00913367.1990.10673197.

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Chang, Yuhmiin, and Esther Thorson. "TELEVISION AND WEB ADVERTISING SYNERGIES." Journal of Advertising 33, no. 2 (January 2004): 75–84. http://dx.doi.org/10.1080/00913367.2004.10639161.

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Jarlbro, Gunilla. "Children and Advertising on Television." Nordicom Review 22, no. 2 (December 1, 2001): 71–78. http://dx.doi.org/10.1515/nor-2017-0356.

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Joo, Mingyu, Kenneth C. Wilbur, Bo Cowgill, and Yi Zhu. "Television Advertising and Online Search." Management Science 60, no. 1 (January 2014): 56–73. http://dx.doi.org/10.1287/mnsc.2013.1741.

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Brusco, M. J. "Scheduling advertising slots for television." Journal of the Operational Research Society 59, no. 10 (October 2008): 1363–72. http://dx.doi.org/10.1057/palgrave.jors.2602481.

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Butler, Michael R. "The diffusion of television advertising." Review of Industrial Organization 6, no. 3 (1991): 283–90. http://dx.doi.org/10.1007/bf00378127.

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Kurp Maher, Jill, John B. Lord, Renée Shaw Hughner, and Nancy M. Childs. "Food advertising on children’s television." Young Consumers 7, no. 4 (September 2006): 41–52. http://dx.doi.org/10.1108/17473610610717964.

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Abernethy, Avery M. "Television Exposure: Programs vs. Advertising." Current Issues and Research in Advertising 13, no. 1-2 (March 1991): 61–77. http://dx.doi.org/10.1080/01633392.1991.10504959.

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Liaukonyte, Jura, Thales Teixeira, and Kenneth C. Wilbur. "Television Advertising and Online Shopping." Marketing Science 34, no. 3 (May 2015): 311–30. http://dx.doi.org/10.1287/mksc.2014.0899.

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Gal-Or, Esther, Mordechai Gal-Or, Jerrold H. May, and William E. Spangler. "Targeted Advertising Strategies on Television." Management Science 52, no. 5 (May 2006): 713–25. http://dx.doi.org/10.1287/mnsc.1050.0489.

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Cardwell-Gardner, T. Cardwell-Gardner, and J. A. Bennett. "Television advertising to young children." Communicare: Journal for Communication Studies in Africa 19, no. 1 (October 31, 2022): 44–60. http://dx.doi.org/10.36615/jcsa.v19i1.1834.

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Children are becoming increasingly important as a focus for marketing strategies as aresult of not only their increased purchasing power, but also because of the influencethey exert on parental purchasing decisions. Currently, little is known about howchildren view television advertising messages directed at them, or the advertisingformats that appeal to them. The purpose of this research was therefore to discoverhow young children view television adverts directed specifically at them. Data wascollected by making use of eight focus groups. The findings suggest inter alia thatseparate messages must be formulated for boys and girls, that messages must containa cleverly told story, and that the message must be relevant to them

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Davies, Eirlys E. "The language of television advertising." Lingua 68, no. 2-3 (March 1986): 257–63. http://dx.doi.org/10.1016/0024-3841(86)90007-0.

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Rust, Roland T. "Selecting network television advertising schedules." Journal of Business Research 13, no. 6 (December 1985): 483–94. http://dx.doi.org/10.1016/0148-2963(85)90043-8.

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BERNING, JOSHUA, and ADAM N. RABINOWITZ. "TARGETED ADVERTISING IN THE BREAKFAST CEREAL INDUSTRY." Journal of Agricultural and Applied Economics 49, no. 3 (March 27, 2017): 382–99. http://dx.doi.org/10.1017/aae.2017.1.

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AbstractWe examine the relationship of product characteristics of ready-to-eat breakfast cereal and targeted television advertising to specific consumer segments. We compile a unique data set that includes brand-packaging characteristics, including on-box games, nutrition information, and cobranding. We find that the relationship of television advertising and a cereal's brand-packaging characteristics varies by target audience. Our results provide insight into understanding how manufacturers strategically utilize branding, packaging, and television advertising. This can help industry and policy makers develop food product advertising policy. This analysis extends to other product markets where extensive product differentiation and promotion are present as well.

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Sari, Mezia Kemala. "PERANAN PEMILIHAN STRATEGI DAN STILISTIKA DALAM IKLAN DI TELEVISI." REKAM: Jurnal Fotografi, Televisi, dan Animasi 11, no. 1 (March 16, 2016): 19. http://dx.doi.org/10.24821/rekam.v11i1.1290.

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Televisi adalah salah satu media terbaik saat ini yang dapat menghubungkan tujuan-tujuan dari para produsernya dengan kebutuhan konsumen. Tayangan televisi sangat penting sehingga konsumen dapat dengan mudah mendapatkan hal-hal baru melalui tayangan televisi seperti iklan. Iklan menjadi sangat penting ketika produser ingin menawarkan produk atau jasa. Hal ini dapat dengan mudah dicapai dengan membuat iklan di televisi untuk mendapatkan perhatian pembeli yang potensial. Tujuan utamanya adalah untuk menyampaikan pesan iklan tersebut dengan menarik yang dikemas untuk menjaring konsumen. Hal-hal yang harus dipertimbangkan dalam memilih strategi adalah relevansi akan produk itu sendiri, pesaing dan target pasar juga harus jelas. Iklan harus memerhatikan aspek iklan, yaitu stilistika. Dalam mendapatkan keunikan gaya, produsen dapat menggunakan penggunaan strategi bahasa seperti slogan, pemilihan karakter yang menarik, pemilihan strategi yang tepat dan juga menggunakan elemen iklan lainnya. Pemilihan strategi iklan akan menentukan penyampaian gaya bahasa pesan melalui bentuk kreativitas untuk mendapatkan respons konsumen yang lebih baik.The Role of Selection and Stylistics Strategies in Advertising on Television. Television is one of the best medium today that can connect producers’goals with consumers' needs. The televisions’ impressions are crucial so that consumers can easily get new things through the television’s impressions like advertisment. Advertisment becomes very important when producer wants to offer product or service. It can be easily achieved by making advertisment on television to get potential buyers’attention.The main goal is to deliver advertising messages by using attractive packaged to stimulate consumers. The things that should be considerated in choosing strategies are the relevancies to product itself, competitors and also clear target market. Advertisement should pay attention to the Stylistics’ advertising aspects. In getting the uniqueness of style, producers can use language strategies usage like slogans, selection of interesting characters, selection of appropriate strategies and also using other advertising elements. The selection advertisements’ strategies will determine conveying stylistics’ messages through form of creativity to get the better consumer response.

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Suyanto, Mohammad, and Muslimin Abdulrahim. "ANALYSIS OF CONSUMER ATTITUDES TOWARDS TELEVISION MEDIA ADVERTISING." die 13, no. 2 (September 26, 2022): 143–50. http://dx.doi.org/10.30996/die.v13i2.7295.

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As consumers, everyone becomes the target of advertising, even all parts of the human body are targeted by advertisements. Producer use various advertising media hoping to influence consumer behavior. One of the advertising media is television. This study focuses on the problem of consumer attitudes towards consumers towards television advertising. This research was conducted in the city of Surabaya. Sampling was done by simple random sampling method. Data were collected by distributing questionnaires with data analysis using Fishbein's attitude model. The results of the study indicate that consumer attitudes towards television media advertising are based on advertising attributes: 1) Product information; 2) Social roles and image; 3) Entertainment; 4) Good for the economy; 5) Falsehood; 6) Corruption of values; 7) Materialism, is positive. Two things that need to be considered in advertising from the results of this study are: 1) Analysis of consumer attitudes towards advertising is important as a basis for preparing promotional strategies and programs, especially in the field of advertising; 2) Determination of advertising material needs to pay attention to the values that exist in the community.

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M. Karthikeyan, M. Karthikeyan, and Dr P. Sivakami Dr. P. Sivakami. "The Force of Television Advertising on Children’s Healthiness." Indian Journal of Applied Research 3, no. 2 (October 1, 2011): 46–48. http://dx.doi.org/10.15373/2249555x/feb2013/16.

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van den Bergen, Kimberley. "Advertising Restrictions versus the Freedom to Provide Services." Legal Issues of Economic Integration 41, Issue 3 (August 1, 2014): 305–14. http://dx.doi.org/10.54648/leie2014018.

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In order to protect consumers from excessive television advertising and to create a level playing field for all broadcasters within the European Union (EU), the Audiovisual Media Services Directives sets rules regarding television advertising. Stricter national rules on television advertising are permitted provided they are in compliance with Union Law. Italy used national regulation to impose different maximum transmission times for advertising on pay-TV broadcasters and free-to-air broadcasters. This case-note on SKY-Italia discusses whether the different maximum transmission times for television advertising are compatible with the general principle of equal treatment within EU law and with various fundamental freedoms of the internal market. Is it justified to restrict the freedom to provide services defined in Article 56 TFEU by the 'public interest' of consumer protection or is the national rule an example of a purely economic and political consideration resulting in a distortion of competition?

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Nofriyanto, Rezki, Rose Rahmidani, and Efni Cerya. "Pengaruh Iklan Televisi Dan Desain Kemasan Terhadap Keputusan Pembelian Sabun Pembersih Wajah Biore pada Mahasiswa Universitas Negeri Padang." Jurnal Ecogen 1, no. 4 (March 20, 2019): 905. http://dx.doi.org/10.24036/jmpe.v1i4.5670.

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This study aims to examined the effect of brand (1) advertising television and packaging design (2) the advertising on television and (3) the design packaging to make the decision to purchase biore’s facial wash toward college students in Universitas Negeri Padang. This type of the research is descriptive causative,the purpose of this research is to describe and also analyze the relationships between one variable and others on to show how can these variables affect other variables. The population of this research are colleges students in Universitas Negeri Padang who has been whatched the advertisement in television and also used the Biore;s facial wash. The sampling technique used was purposive sampling with 100 respondents. The techniques use to analyze this research was multiple regression analysis using the SPSS version 20 program. The results of this research shows that : (1) advertising television and design packaging have a significant effet on purchasing decision, (2) the advertisement in television give significant effect on purchases, (3) packaging design has a significant effect on purchasing decisions.Keywords: Television Advertising, Packaging Design, Purchasing Decision

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Gilly, Mary C. "Sex Roles in Advertising: A Comparison of Television Advertisements in Australia, Mexico, and the United States." Journal of Marketing 52, no. 2 (April 1988): 75–85. http://dx.doi.org/10.1177/002224298805200206.

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In the past, research has found that the portrayal of sex roles in advertising has not reflected equality or reality. Further, studies typically have examined only U.S. advertising, leaving open the question of cultural influence on advertising's sex role portrayals. The author offers a new analysis of sex roles in advertising and compares content analysis findings for U.S., Australian, and Mexican television advertisements. Results reveal differences in the portrayal of the sexes in U.S. advertisements. Australian advertisements show somewhat fewer sex role differences and Mexican advertisements show slightly more sex role differences than U.S. advertisements. Stereotypes are found in the advertising of all three countries, but are manifested in different ways.

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Ivanova, Alina. "Theoretical understanding of the phenomenon of television advertising." KANT 37, no. 4 (December 2020): 94–97. http://dx.doi.org/10.24923/2222-243x.2020-37.20.

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This article provides a theoretical understanding of the phenomenon of television advertising. The author comes to the key conclusion that today television is the most widespread, accessible and popular type of media. Accordingly, television advertising is still the most effective way to inform potential consumers, even in the face of serious competition from online media.

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Altman, Karen E. "Television as Gendered Technology: Advertising the American Television Set." Journal of Popular Film and Television 17, no. 2 (April 1989): 46–56. http://dx.doi.org/10.1080/01956051.1989.9943632.

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KOc, Fatih, and Oktay Cetin. "Advertising ethics: perceptions of sex appeals in television advertising." Pressacademia 2, no. 1 (June 1, 2016): 692. http://dx.doi.org/10.17261/pressacademia.2016118691.

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Journal articles on the topic 'Television advertising'

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