Dissertations / Theses on the topic 'Television advertising'
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Aitken, Robert Walter, and raitken@business otago ac nz. "Re-conceptualising television advertising typologies." University of Otago. School of Business, 2004. http://adt.otago.ac.nz/public/adt-NZDU20051020.181805.
Full textField, Martin Stanley. "Television advertising and television audiences in contemporary South Africa." Master's thesis, University of Cape Town, 1988. http://hdl.handle.net/11427/21144.
Full textThe three television channels provided by the South African Broadcasting Corporation target different demographic sectors of the South African population. A survey was conducted quantifying advertisements shown on SABC 1, which caters for a mainly black audience, and on SABC3, which caters for a mainly white audience. The semiotic codes employed to engage the viewers were recorded, tabulated and measured. The differences between the codes used on each channel were compared and tested for statistical significance. Significant differences were observed in the type of speech used by the advertisements, the race of the characters, the types of products advertised, the lifestyles portrayed and the type of rhetoric used. Specific examples were subjected to textual analysis to gauge where the approaches to the audiences differed or converged. A number of strategies were observed, reflecting the advertisers' perceptions of the audiences' relationships with the economic and political establishments. Corporate advertisements often represent the diversity of South African society, establishing a corporate identity as a unifying feature. Advertisements for financial services either exploit white anxieties, or black optimism, encouraging investment or credit purchases respectively. A stereotype representing South African isolation and backwardness is often presented as a negative identity, implying a progressive alternative to which the product is integral. Allegories of societal transformation also feature, with varying moods of anxiety or excitement depending on the audience.
Punnett, Trent Harold. "Measuring emotional response to television advertising." Thesis, University of British Columbia, 1988. http://hdl.handle.net/2429/27702.
Full textBusiness, Sauder School of
Graduate
Jones, Anne L. "Food advertising during children's television programming." [Gainesville, Fla.] : University of Florida, 2006. http://purl.fcla.edu/fcla/etd/UFE0014338.
Full textSolodovnikova, Yevgeniya. "Effects of sudden audio disappearance and audio complexity on attention and message recognition." Online access for everyone, 2008. http://www.dissertations.wsu.edu/Thesis/Summer2008/Y_Solodovnikova_071808.pdf.
Full textHardin, Karol Joy Franklin. "Pragmatics in persuasive discourse of Spanish television advertising /." Digital version accessible at:, 1999. http://wwwlib.umi.com/cr/utexas/main.
Full textLi, Beibin. "A comparison of the information content of TV advertising in the United States and the People's Republic of Chinna." Instructions for remote access. Click here to access this electronic resource. Access available to Kutztown University faculty, staff, and students only, 1996. http://www.kutztown.edu/library/services/remote_access.asp.
Full textSchollenberger, Cara L. "Clay animated vs. real time commercials is there a difference in viewer recall? /." Instructions for remote access. Click here to access this electronic resource. Access available to Kutztown University faculty, staff, and students only, 1989. http://www.kutztown.edu/library/services/remote_access.asp.
Full textSource: Masters Abstracts International, Volume: 45-06, page: 2720. Abstract precedes title page. Typescript. Includes bibliographical references (leaf 35).
Giaccardi, Chiara. "Advertising on television : a comparative sociosemiological analysis." Thesis, University of Kent, 1991. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.303325.
Full textNobre, Ana Lúcia Maurício. "O mundo da criança: análise da publicidade televisiva a brinquedos." Master's thesis, Instituto Superior de Ciências Sociais e Políticas, 2011. http://hdl.handle.net/10400.5/3406.
Full textO objectivo deste estudo é identificar as principais caraterísticas dos anúncios televisivos a brinquedos. Procurámos perceber como é que se processa o desenvolvimento da criança, qual a importância do brinquedo nesse processo, para entender como é que a publicidade, especialmente a emitida pela televisão, a pode influenciar e quais as reacções da criança à publicidade. Foram utilizadas dois tipos de análise: a Análise de Conteúdo, para compreender e identificar as características dos anúncios referidos e quais os brinquedos mais relevantes, através da análise a 61 anúncios a brinquedos emitidos em Novembro de 2009, pela SIC; na Análise Secundária de Fontes Oficiais foram utilizados os dados da Marktest para percebermos, ao nível de investimento, a importância do sector dos brinquedos. Concluímos que neste tipo de anúncios o discurso é emotivo, havendo sempre música e narrador. As crianças são uma presença frequente, assim como os desenhos animados e o manuseamento do produto. O tema e o brinquedo mais relevante varia consoante o género do destinatário. Relativamente ao mercado publicitário, este sector não tem muita expressão. Numa sociedade onde a publicidade é uma presença constante os pais e escolas desempenham um papel fundamental na preparação das crianças para esta realidade.
The aim of this study is to identify the main features of television toy’s advertisements. We tried to understand the process of child development, the role of toys in it, in order to understand how can advertising, specially the one viewed on television, influence children and how they react to it. Were used two types of analysis: content analysis, to understand and identify the features of these advertisements and also which are the most relevant toys, through the analysis of 61 toy’s advertisements, broadcasted in November 2009, by SIC; in the secondary analysis of official statistics, were used the data of Marktest in order to realise, through the investment, the importance of toys in the advertising market. We conclude that these type of advertisements have an emotional speech, also the presence of music and a narrator are always there. Children, cartoons and handling the product are other features that appear in them very often. The theme and the most relevant toys depends on the gender of the children. Regarding the advertising market this sector as little expression. In a society were advertising is everywhere parents and schools play a key role in preparing children for this reality.
Gantzias, George. "Regulation of television advertising in the United Kingdom." Thesis, City University London, 1995. http://openaccess.city.ac.uk/7702/.
Full textLester, Andrew James. "Advertising agency diversity and multiculturalism in television commercials." Diss., University of Pretoria, 2012. http://hdl.handle.net/2263/30617.
Full textDissertation (MBA)--University of Pretoria, 2012.
Gordon Institute of Business Science (GIBS)
unrestricted
Mumtaz, Danish Kasim. "Just $10 A Month: A Television Advertising Campaign." Thesis, University of North Texas, 2003. https://digital.library.unt.edu/ark:/67531/metadc4193/.
Full textYen, Ju-Yu. "The power of advertising awards a comparison of effectiveness between award-winning & none-award TV commercials /." Diss., Columbia, Mo. : University of Missouri-Columbia, 2006. http://hdl.handle.net/10355/5983.
Full textThe entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on August 29, 2007) Includes bibliographical references.
Henry, Catherine Lorraine. "Sex-stereotyped role-models in television advertisements : a content analysis." Scholarly Commons, 1989. https://scholarlycommons.pacific.edu/uop_etds/2180.
Full textUyan, Gülçin. "The Effects of Television Advertising on Children as Consumer." Thesis, Halmstad University, School of Business and Engineering (SET), 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-2584.
Full textSeveral researches show that the advertisements play an important role on customers choosing goods or services and especially are more effective on children as consumer. Advertising is to offer them about new products. This study‟s‟ approach is examine if the TV advertisements affects consumers. This study will be a qualitative approach will be done with 20 respondents, and the respondents are in the ages 12-21 and 45-55.
Kim, Yongwoo. "Reflections of Cultural Value: Korean Automobile Corporations' Television Advertising." Thesis, University of Hawaii at Manoa, 2002. http://hdl.handle.net/10125/7076.
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Buijzen, Moniek. "Television advertising aimed at children intended and unintended effects /." Amsterdam : Amsterdam : The Amsterdam School of Communications Research, ASCoR ; Universiteit van Amsterdam [Host], 2003. http://dare.uva.nl/document/70821.
Full textStewart, Julie. "Colorblind Commercials: Depictions of Interracial Relationships in Television Advertising." University of Cincinnati / OhioLINK, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1377872634.
Full textWilson, Cathi C. "The effects of background music on viewer's perceptions of political campaign television advertisements /." free to MU campus, to others for purchase, 2003. http://wwwlib.umi.com/cr/mo/fullcit?p3099646.
Full textBaird-Harris, Kay O'Connor Brian C. "Fair Balance? an analysis of the functional equivalence of risk and benefit information in prescription drug direct-to-consumer television advertising /." [Denton, Tex.] : University of North Texas, 2009. http://digital.library.unt.edu/ark:/67531/metadc12077.
Full textChan, Yin-ling Grace. "Changing stereotypes : linguistic and semiotic aspects of modern women's image in Hong Kong TV advertising /." Hong Kong : University of Hong Kong, 1995. http://sunzi.lib.hku.hk/hkuto/record.jsp?B17545493.
Full textLin, Daniel. "Asset specificity and network control of television programs." Fairfax, VA : George Mason University, 2007. http://hdl.handle.net/1920/2955.
Full textTitle from PDF t.p. (viewed Jan. 21, 2008). Thesis director: Donald J. Boudreaux. Submitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy in Economics. Vita: p. 134. Includes bibliographical references (p. 127-133). Also available in print.
Brown, Lucy Maud. "A typology of aesthetic appeals for television advertisements /." Digital version accessible at:, 2000. http://wwwlib.umi.com/cr/utexas/main.
Full textBrazeal, LeAnn M. "A functional analysis of television advertising in congressional campaigns, 1980-2000 /." free to MU campus, to others for purchase, 2002. http://wwwlib.umi.com/cr/mo/fullcit?p3074379.
Full textBender, Lorraine D. "A content analysis of food and nutrition television advertisements." FIU Digital Commons, 1988. http://digitalcommons.fiu.edu/etd/1499.
Full textAlFardi, Abdullah A. A. "The Development of Commercial Advertising in Saudi Television from 1986-1988." Thesis, University of North Texas, 1989. https://digital.library.unt.edu/ark:/67531/metadc501034/.
Full textAl-Kheraiji, Fahad Abdulaziz. "The culture of television advertising : an historical and empirical analysis of the content of television commercials and of the Saudi viewers' responses to advertising." Thesis, University of Leicester, 1992. http://hdl.handle.net/2381/34829.
Full textHeim, Michele A. "Differences between portrayals of women in commercials targeted to women and portrayals of women in commercials targeted to men a content analysis /." Instructions for remote access. Click here to access this electronic resource. Access available to Kutztown University faculty, staff, and students only, 1995. http://www.kutztown.edu/library/services/remote_access.asp.
Full textSource: Masters Abstracts International, Volume: 45-06, page: 2710. Abstract precedes thesis as [2] preliminary leaves. Typescript. Includes bibliographical references (leaves 94-97).
Peterson, C. Mark. "The Motivation-Emotion-Matching (MEM) model of television advertising effects." Diss., Georgia Institute of Technology, 1994. http://hdl.handle.net/1853/30653.
Full textWhalen, R. "Television food advertising to children : exposure, power and potential consequences." Thesis, University of Liverpool, 2016. http://livrepository.liverpool.ac.uk/3008157/.
Full textBlosser, Lois Lehman. "Problem resolution appeals used in television advertising: a content analysis." Thesis, Virginia Polytechnic Institute and State University, 1985. http://hdl.handle.net/10919/90915.
Full textM.S.
Boyland, Emma. "Television food advertising to children : nature, extent and potential consequences." Thesis, University of Liverpool, 2011. http://livrepository.liverpool.ac.uk/1474/.
Full textDix, Stephen Richard. "Predictors of channel switching during live prime time television advertising." Thesis, Curtin University, 2006. http://hdl.handle.net/20.500.11937/1737.
Full textHurt, Jillian. "A content analysis of food advertisements during children's TV programming /." View online, 2009. http://repository.eiu.edu/theses/docs/32211131566317.pdf.
Full textChang, Yuhmiin. "The effects and the information-processing model of the TV-web synergy /." free to MU campus, to others for purchase, 2001. http://wwwlib.umi.com/cr/mo/fullcit?p3012958.
Full textJardine, Andrew, and n/a. "Discursive analysis of a television advertising campaign : obliged to be healthy." University of Otago. Department of Marketing, 2006. http://adt.otago.ac.nz./public/adt-NZDU20061101.114209.
Full textLove-Tulloch, Joanna K. "Marketing American identity : the role of American classical music in television advertising /." abstract and full text PDF (free order & download UNR users only), 2006. http://0-gateway.proquest.com.innopac.library.unr.edu/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:1440922.
Full text"December, 2006." Includes bibliographical references (leaves [92]-[94]). Online version available on the World Wide Web. Library also has microfilm. Ann Arbor, Mich. : ProQuest Information and Learning Company, [2006]. 1 microfilm reel ; 35 mm.
Love, Anita Brody. "Product Placement in Television: An Examination of the Impact on Brand Personality." Thesis, Griffith University, 2011. http://hdl.handle.net/10072/367013.
Full textThesis (PhD Doctorate)
Doctor of Philosophy (PhD)
Griffith Business School
Griffith Business School
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Delgado, Cristina Michelle. "Claims of mistaken identity an examination of U.S. television food commercials and the adult obesity issue /." Orlando, Fla. : University of Central Florida, 2009. http://purl.fcla.edu/fcla/etd/CFE0002565.
Full textChan, Fong Yee. "Selling through entertaining : the effect of humor in television advertising in Hong Kong." HKBU Institutional Repository, 2005. http://repository.hkbu.edu.hk/etd_ra/632.
Full textDa, Fonseca Abel Alexandre Ferreira Claro. "South African parents' perception of television food advertising directed at children / A.A.F.C. da Fonseca." Thesis, North-West University, 2010. http://hdl.handle.net/10394/4447.
Full textThesis (M.B.A.)--North-West University, Potchefstroom Campus, 2011.
Dube, William. "The effect of new media on political advertising : television ads and internet ads in the 2008 presidential election /." Online version of thesis, 2009. http://hdl.handle.net/1850/9697.
Full textCasarini, Rita. "La vita in uno spot : un'indagine diacronica della pubblicità televisiva italiana, 1957-1977." Thesis, University of St Andrews, 2011. http://hdl.handle.net/10023/1920.
Full textTye, Robyn. "Nelson Mandela Metropolitan University students' perceptions of television advertisements for four SAB beer brands." Thesis, Nelson Mandela Metropolitan University, 2013. http://hdl.handle.net/10948/d1021122.
Full textHierdie navorsingstudie is daarop gemik om die Suid-Afrikaanse bierbedryf en sy adverteerders ‘n beter begrip te gee van verbruikers tussen die ouderdomme van 18-28, se waarnemings van die boodskappe in bieradvertensies. Dit sluit in die gebruik van sosiale en kulturele verwysings, wat veronderstel is om die verbruikers se aandag te trek, asook die suggesties wat deur die advertensies gemaak word met betrekking tot die verbruik van bier in ‘n bepaalde konteks. Die studie moes ook die gekose monster (“selected sample”), nl. die NMMU-student se persepsies bepaal van vier handelsname van die South African Breweries, naamlik Castle Lager, Castle Lite, Carling Black Label en Hansa Pilsener, en in watter mate daar in bieradvertensies oor die televisie verwys word na die sosiale en kulturele identiteit van Suid-Afrikaanse mans en vroue. Die meningspeiling het die groep se waarnemings van elke advertensie, asook of die boodskap wat gekommunikeer is ten volle verstaan word, ondersoek. Die vraelys kon ook vasstel of die advertensies hulle aandag getrek het. ‘n Semiotiese ontleding van elke advertensie is gedoen, om die advertensies te dekodeer en sodoende vas te stel of die adverteerders elemente van sosiale en kulturele identiteit gebruik het om hul produkte aan die teikenmarkte te verkoop, of om die idees rondom die handelsnaam en bier oor die algemeen te beïnvloed. Aan die hand van Peirce se semiotiese model is die tekens en beelde in elke advertensie bestudeer.
Kim, Kwangok. "Developing a stereotype index of gender role stereotypes in television advertising /." Available to subscribers only, 2005. http://proquest.umi.com/pqdweb?did=1068248591&sid=25&Fmt=2&clientId=1509&RQT=309&VName=PQD.
Full textBadurina, Anka Veronika. "Creating Gendered Television Advertisements : Anthropological Studies in a Japanese Advertising Agency." Kyoto University, 2003. http://hdl.handle.net/2433/148955.
Full text0048
新制・課程博士
博士(人間・環境学)
甲第10320号
人博第207号
14||171(吉田南総合図書館)
新制||人||51(附属図書館)
UT51-2003-H741
京都大学大学院人間・環境学研究科文化・地域環境学専攻
(主査)教授 福井 勝義, 教授 松島 征, 助教授 田中 雅一
学位規則第4条第1項該当
Longhenry, Vern. "Differences in representation of male and female roles in television advertising." Online version, 2002. http://www.uwstout.edu/lib/thesis/2002/2002longhenryv.pdf.
Full textQian, Kan. "Towards a pragmatic approach to the analysis of television advertisements." Thesis, Lancaster University, 1992. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.332041.
Full textAntecol, Michael. "Effects of individually-focused v. structurally-focused arguments in anti-smoking television commercials /." free to MU campus, to others for purchase, 1998. http://wwwlib.umi.com/cr/mo/fullcit?p9924861.
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