Books on the topic 'Television advertising'

Frank, Biocca, ed. Television and political advertising. Hillsdale, N.J: L. Erlbaum Associates, 1991.

Frank, Biocca, and University of North Carolina at Chapel Hill. Center for Research in Journalism and Mass Communication., eds. Television and political advertising. Hillsdale, N.J: L. Erlbaum Associates, 1991.

Witek, John. Response television. Lincolnwood: NTC Business Books, 1988.

D, Cary Norman, Tannenbaum Stanley I, and Brady Frank R, eds. The radio & television commercial. 3rd ed. Lincolnwood, Ill: NTC Business Books, 1996.

Campaign, ed. British television advertising awards,1994. London: Haymarket Campaign, 1994.

Group, Glasgow Media, and Joseph Rowntree Charitable Trust, eds. Ethnic minorities in television advertising. Glasgow: Glasgow Media Group, 1997.

Stannard, Adrian. Youth, music and television advertising. London: LCP, 2000.

Bruneau, Edmond A. Advertising. [Washington, D.C.?]: U.S. Small Business Administration, Office of Business Development, 1989.

Bruneau, Edmond A. Advertising. [Washington, D.C.?]: U.S. Small Business Administration, Office of Business Development, 1989.

Bruneau, Edmond A. Advertising. [Washington, D.C.?]: U.S. Small Business Administration, Office of Business Development, 1989.

Charles, Warner. Media selling: Television, print, the Internet, and radio. 4th ed. Malden, MA: Wiley-Blackwell, 2009.

Pathak, Juhi P. Television advertising ethics and human rights. Delhi, India: Shipra Publications, 2018.

Saborit, José. La imagen publicitaria en televisión. Madrid: Cátedra, 1988.

Roy, Abhik. Selling stereotypes: Images of women in Indian television commercials. [New Delhi: New Concept Information Systems], 1998.

Roy, Abhik. Selling stereotypes: Images of women in Indian television commercials. [S.l: A. Roy], 1998.

Ontario. Ministry of Transportation and Communications., ed. Attitudes of the public and small business to a cable classified advertising channel: CMR research report. Toronto: Ontario Ministry of Government Services, 1986.

Bolaño, César. Mercado brasileiro de televisão. Aracaju, SE: Universidade Federal de Sergipe, PROEX/CECAC, Programa Editorial, 1988.

Bolaño, César. Mercado brasileiro de televisão. 2nd ed. São Paulo: Educ, 2004.

Kunz, Rachel. The portrayal of women in television advertising. Derby: Derbyshire College of Higher Education, 1989.

Dickason, Renée. British television advertising: Cultural identity and communication. Luton, Bedfordshire, UK: University of Luton Press, 2000.

Bilton, Kirsty. A guide to direct response television advertising. Stratford upon Avon: Merit Direct, 1994.

Sykes, Gemma. The use of humour in television advertising. Derby: Derbyshire College of Higher Education, 1991.

Dickason, Renée. British television advertising: Cultural identity and communication. Luton, Bedfordshire, UK: University of Luton Press, 2000.

Brian, Henry, ed. British television advertising: The first 30 years. London: Century Benham, 1986.

Shailaja, Bajpai, ed. The impact of television advertising on children. New Delhi: Sage Publications, 1996.

Brady, Frank R. Direct response television: The authoritative guide. Lincolnwood, Ill., USA: NTC Business Books, 1995.

Elvitalia and Progetto Europa, eds. La fine di Mecenate: Sponsorizzazioni e imprese nella nuova Europa. Milano: Il Sole 24 ore libri, 1993.

Diamond, Edwin. The spot: The rise of political advertising on television. Cambridge, Mass: MIT Press, 1988.

Seiden, Hank. Advertising pure and simple. New York, NY: AMACOM, 1990.

Geppert, Kurt. Werbemarkt Berlin und Brandenburg: Eine Studie im Auftrag der Anstalt für Kabelkommunikation Berlin. Berlin: Vistas, 1992.

Alsem, K. J. Media in beweging: Concurrentieverhoudingen op de Nederlandse reclamemarkt. Amsterdam: O. Cramwinckel, 1991.

H, Furse David, ed. Effective television advertising: A study of 1000 commercials. Lexington, Mass: Lexington Books, 1986.

Booz, Allen & Hamilton., ed. The economics of television advertising in the UK. London: Economist Publications, 1988.

E, Lyons William. Socially sensitive television advertising: A Northern Ireland perspective. (s.l: The Author), 2001.

1948-, Charlton Michael, ed. Fernsehwerbung und Kinder: Das Werbeangebot in der Bundesrepublik Deutschland und seine Verarbeitung durch Kinder. Opladen: Leske + Budrich, 1995.

Evans, Craig R. Marketing channels: Infomercials, and thefuture of televised marketing. Englewood Cliffs, N.J: Prentice Hall, 1994.

Evans, Craig Robert. Marketing channels: Infomercials, and the future of televised marketing. Englewood Cliffs, N.J: Prentice Hall, 1994.

Rudelli, Riccardo. Videopol. Milano: L'ornitorinco, 2010.

Minestroni, Laura. Casa dolce casa: Storia dello spazio domestico tra pubblicità e società. Milano: FracoAngeli, 1996.

Pytka, Joe. Sneakers, laptops, and the homeless. Princeton, N.J: Films for the Humanities & Sciences, 2005.

Kommunikationsforschung, Infratest. Wirkung und Funktion der Werbung im Lokalen Hörfunk und Fernsehen: Erstellt im Auftrag der Bayerischen Landeszentrale für Neue Medien, München, Juli 1994 : eine Untersuchung der Infratest Kommunikationsforschung GmbH. München: BLM, 1994.

Jean-Marie, Pradier, MEDIATOP (Société), and Rencontres sur "Oeil, cerveau et comportement du T.V. spectateur" (1988 : Paris, France), eds. Le Téléspectateur face à la publicité: L'oeil-l'oreille-le cerveau : rencontres sur "Oeil, cerveau et comportement du T.V. spectateur" organisées par la société MEDIATOP. Paris: Nathan, 1989.

Wimmer, Frank. Radio-Marketing im lokalen Werbemarkt: Studie zur Ermittlung und Ausschöpfung lokaler Werbepotentiale in Bayern (mit zusätzlicher Berücksichtigung des lokalen Fernsehens). München: Die Landeszentrale, 1991.

Wimmer, Frank. Image und Akzeptanz des lokalen Hörfunks und Fernsehens als Werbeträger: Studie zum Marketing der bayerischen lokalen Hörfunk- und Fernsehsender im lokalen Werbemarkt. München: Bayerische Landeszentrale für Neue Medien, 1993.

Pezzini, Isabella. Lo spot elettorale: La vicenda italiana di una forma di comunicazione politica. Roma: Meltemi, 2001.

Goli͡adkin, Nikolaĭ Alekseevich. Reklamnyĭ menedzhment: Televidenie i radioveshchanie. Moskva: In-t povyshenii͡a kvalifikat͡sii rabotnikov televidenii͡a i radiovedenii͡a, 1994.

Spears, George. The portrayal of sex roles in Canadian television advertising. Ottawa: Minister of Supply and Services, 1986.

Simone, Mondesir, ed. Promoting yourself on television & radio. London: Kogan Page, 1987.

Schierl, Thomas. Vom Werbespot zum interaktiven Werbedialog: Über die Veränderungen des Werbefernsehens. Köln: Halem, 1997.

United States. Federal Trade Commission. Office of Consumer and Business Education, ed. Toy ads on television. [Washington, D.C.]: Federal Trade Commission, Bureau of Consumer Protection, Office of Consumer & Business Education, 1996.