Relevant bibliographies by topics / Television advertising

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Television advertising'

Author: Grafiati
Published: 4 June 2021
Last updated: 30 July 2024

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Journal articles on the topic "Television advertising"

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Wood, John. "Television advertising." Hearing Journal 55, no. 9 (September 2002): 48. http://dx.doi.org/10.1097/01.hj.0000293930.10353.60.

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Sevillano-García, María Luisa, and Angélica Sotomayor-Baca. "Food Advertising and Consumption by Students in Huánuco (Peru)." Comunicar 20, no. 39 (October 1, 2012): 177–84. http://dx.doi.org/10.3916/c39-2012-03-08.

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The significant shortcomings detected in the nutrition of students in the district of Huánuco (Peru), together with the television advertising observed for products of dubious nutritional value, led us to design and conduct a research project intended to analyse the relationship between the two: The influence of television commercials on the consumption of food products advertised in 2010, which is summarised in this article. In the study we carried out a correlative study of a sample of 120 pupils at different educational establishments. They answered questionnaires, were interviewed and underwent physical examination. We also analysed the food commercials broadcast by television channels and the nutritional value of the products. Chi-square inferential analysis was used. The research showed that the pupils’ health has been adversely affected, with a serious incidence of tooth decay, a problem attributed to the consumption of certain foodstuffs. The study detected a positive relationship, which was highly significant statistically, between attachment to television advertisements and the consumption by the pupils of advertised foods which are rich in sodium, calcium, sugar and calories. Also demonstrated was the interdependence between exposure to television advertising and the consumption of foods with a high fat content, which should be monitored and controlled by government officials. Las importantes carencias nutritivas apreciadas en estudiantes del distrito de Huánuco (Perú), junto con la publicidad televisiva de productos de dudosa calidad nutricional observada, nos llevó a plantear y desarrollar una investigación con el objeto de analizar la relación entre ambos fenómenos titulada: Influencia de los anuncios televisivos en el consumo de alimentos publicitados durante el 2010, cuyo resumen se presenta en este artículo. En la investigación planteamos un estudio correlacional con una muestra de 120 escolares de diversas instituciones educativas, a quienes se aplicaron satisfactoriamente encuestas, entrevistas y guía de evaluación física; también se analizó la publicidad emitida por los canales de televisión sobre alimentos y su contenido nutricional. El análisis inferencial aplicado fue Ji cuadrado (?2). Con esta investigación se ha demostrado que el estado de salud de los escolares está afectado, siendo muy agudo respecto a la caries dental, problema que se atribuye al consumo de ciertos alimentos. Se constata que existe relación positiva, con alta significancia estadística, entre la adherencia a los anuncios televisivos y el consumo de alimentos publicitados de alto contenido en sodio, calcio, azúcar y de calorías por los escolares estudiados; así mismo, se prueba la interdependencia entre la exposición a los anuncios televisivos y el consumo de alimentos con productos de alto contenido en grasa que merecen ser vigilados y controlados por los responsables.
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Ihnátová, Zuzana. "Selection of Advertising Appeals in Slovak Television Advertising." Creative and Knowledge Society 3, no. 1 (July 1, 2013): 78–88. http://dx.doi.org/10.2478/v10212-011-0032-2.

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Abstract Purpose of the article The issue of creating advertising that is culturally congruent has been considered to be very important to experts dedicated to the field in the past years. Culture is an important internal factor of customer behavior that needs to be fully considered if the advertising campaigns aim to address its target audience effectively. The goal of this article is to contribute to existing knowledge in the area of culturally congruent advertising. More specifically, to find out what advertising appeals are preferred in Slovak television advertising. Methodology/methods Main scientific method of the present research was conceptual content analysis. The results are based on the sample of 133 TV commercials broadcasted in Slovak televisions during the 2012 in selected four segments (beer, financial services, periodicals and non-alcoholic beverages). Scientific aim Aim of this contribution is the introduction of preferences and frequency of usage of advertising appeals used in Slovak television advertising. Subsequenty, the exploration of the links between the selection of advertising appeals and cultural dimensions of Slovaks are analyzed. Findings The largest representation in analyzed television commercials in all examined segments has the appeal to relaxation.), followed by the appeal of suitable, then the appeal of saving, the appeal to patriotism, the appeal of natural and the appeal to affiliation. In the surveyed segments the preferences of individual advertising appeals are somehow different and reflect existing influence of product category on creative strategy. The findings show the positive relation between selection of advertising appeals and Slovak cultural dimensions. Conclusions The preset contribution shows the importance of studying cultural aspects of advertising and applying findings to the field of advertising. Some limitations of the study are stated and recommendations for further research are added at the end of the article.
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Tong, Hairuo. "Analysis of the Advantages and Disadvantages of Public Service Advertising." Communications in Humanities Research 11, no. 1 (October 31, 2023): 243–48. http://dx.doi.org/10.54254/2753-7064/11/20231455.

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Advertising plays a crucial role in advocating social values, promoting moral concepts, and shaping standardized social behavior. With its unique form of expression and distinct content, advertising has gained significant influence in contemporary society. As a fusion of social economy and culture, public service advertising has evolved into a distinctive form of television program communication. It not only upholds the technical value of advertising for promoting civilized consumption but also reinterprets the multi-faceted meaning of advertising from a cultural standpoint. This provides a fertile ground for the development of television advertising in real society, distinct from its traditional commercial value. This article aims to explore the social and cultural value of television public service advertisements by analyzing specific communication phenomena. By employing background investigations and data research, this study delves into the role of public service advertising, its advantages and disadvantages, and proposes potential solutions to address these limitations. Through this research, a comprehensive understanding of public service advertisings significance is achieved, enabling the refinement of strategies to tackle current challenges.
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Crawford, Robert. "Changing the Face of Advertising: Australia's Advertising Industry in the Early Days of Television." Media International Australia 121, no. 1 (November 2006): 105–18. http://dx.doi.org/10.1177/1329878x0612100114.

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Long before Australia's first commercial television broadcasts in 1956, advertising agencies and advertisers had been preparing themselves for what they believed would be the greatest ever selling medium. The creation of a new outlet for advertisements was not the industry's sole cause of excitement. Having dominated commercial radio, the advertising industry looked forward to extending its influence. These dreams, however, were only partially fulfilled. While television enabled the industry to broadcast its commercial messages in a more effective way, legislation prevented it from controlling television in the way that it had with radio. This would have a significant impact on the relationship between the two industries. By examining television's impact on the advertising industry, this paper demonstrates that the medium of TV not only altered the face of advertising; it also caused a fundamental change in the structure and operation of Australia's advertising industry.
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Wilbur, Kenneth C. "Advertising Content and Television Advertising Avoidance." Journal of Media Economics 29, no. 2 (April 2, 2016): 51–72. http://dx.doi.org/10.1080/08997764.2016.1170022.

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Li, Lijie, and Laurent Scaringella. "Perception Of Television Advertising From Chinas Young Generation." Journal of Applied Business Research (JABR) 30, no. 4 (June 30, 2014): 1031. http://dx.doi.org/10.19030/jabr.v30i4.8652.

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This paper aims to examine the elements employed in television advertising, which affect consumer attitudes toward advertised products and brands. 384 young Chinese responded to a survey questionnaire. This paper finds that celebrity endorsement positively affects creativity in television advertising. The credibility of television advertisement positively affects the recall of products and brands. Celebrities in television advertising or people who have professional knowledge as endorsers decrease the credibility of television advertisements contrary to the results of previous research. Creativity in television advertising has a negative effect on the recalls of products and brands. This paper offers insight about the young generations perception of television advertising in China. It provides a debated perspective that creativity in television advertising negatively affects product and brand recalls.
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Mittal, Manish. "Correlation between Television Viewing Time and Effects of Television Advertisements on Children." Management and Labour Studies 34, no. 3 (August 2009): 425–33. http://dx.doi.org/10.1177/0258042x0903400307.

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Children enjoy watching television for long hours and are exposed to numerous television advertisements. The fact that they enjoy greater stake in family buying decision have made marketers attracted towards them. Marketers find it easier to influence children through television advertising. They assimilate the advertising message faster and their minds are not cluttered as adult mind. Parents, generally, hold television advertising to be largely responsible for changing their children's behavior and inculcating in them the desire for products not good for their health and development and converting then into naggers. This study attempts to understand how much television advertising can be held responsible for molding the behavior of children. It studies me correlation between television viewing time and various behavioral effects of television advertising. The results of the study indicate that Indian children watches television on an average for 18.35 hours in a week and more a child is exposed to television advertisements the greater he/she is affected by television advertisements.
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Lu, Lu, Yan Wang, Jian Ping Chai, and Fu Lian Yin. "Summarize on Evaluation of Advertising Effect." Advanced Materials Research 971-973 (June 2014): 2418–23. http://dx.doi.org/10.4028/www.scientific.net/amr.971-973.2418.

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With the rapid development of the society, advertising is self-evident when many products want to enter the market. Advertisers are eager to know whether their advertisements take effect. Therefore, evaluation of advertising’s effect is crucial. In this paper, it introduces the evaluations of online advertising and television advertising, and makes a simple analysis on the advantages and disadvantages of the main methods.
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Moro-Rodríguez, Marta-Mª. "Values education through television advertising." Comunicar 14, no. 28 (March 1, 2007): 183–90. http://dx.doi.org/10.3916/c28-2007-18.

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Advertising sometimes transmits opposite values to the socially and educationally desirable ones. The attraction power of the television advertisements is so strong that it has become necessary to balance it in the classroom. This paper shows the creation process of pedagogical material in order to make values education in tutorial sessions or in other subjects easier. It has been assessed with a test-retest model in control and experimental groups.La publicidad transmite valores a veces contrarios a los deseables socialmente y a los perseguidos por el currículo. El poder de atracción de los anuncios de televisión es tan fuerte que se hace necesario contrarrestarlo en las aulas. En este trabajo se narra el proceso de creación de un material educativo para facilitar la educación en valores en las sesiones de tutoría o como tema transversal. Se puso a prueba su efectividad mediante un diseño test-retest con grupo control y experimental.
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Dissertations / Theses on the topic "Television advertising"

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Aitken, Robert Walter, and raitken@business otago ac nz. "Re-conceptualising television advertising typologies." University of Otago. School of Business, 2004. http://adt.otago.ac.nz/public/adt-NZDU20051020.181805.

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This thesis presents a new typology of television advertising that re-orientates existing research into advertising effectiveness and more accurately reflects new directions in communication theory. The typology provides a consumer-centric approach to analysing television advertisements and a different conceptualisation of the advertising response process. Conventional research into advertising effectiveness has examined almost every aspect of the advertising mix to identify what makes an advertisement effective. The research is based on a number of assumptions. For example, mass communication is seen as a linear process with the advertiser at one end of a communication continuum and the consumer at the other. The function of advertising, in this reception paradigm, is to inform and then to influence the consumer and measures of its success include accuracy of recall and recognition. This process of persuasion comprises a number of hierarchical steps that should lead to purchase or to a positive propensity to purchase. The power of persuasion is related to the level of involvement between the advertised product and the potential customer and with the appropriateness of the advertised message and its execution. For example, elements such as music, humour and the use of celebrities have been studied to assess their persuasive powers and to understand their communication effects. This thesis takes a different approach to understanding how advertising works and makes a number of different assumptions. According to this thesis, before it is possible to study the effects of advertising, it is necessary to find out how people respond to it. This introduces the three key concepts that underpin this thesis. These are reader-response theory, personal construct theory and uses and gratifications theory. Reader-response theory suggests that the meaning and significance of any form of communication is co-created at the point of engagement. The meaning of a television advertisement, for example, is located, not in the advertisement itself, as in conventional research, but in the interaction between the advertisement and the viewer. The meanings that result in this process of negotiation are as much a reflection of personal, social and cultural experience as they are a response to particular executional and message strategies. To understand how consumers make sense of these communication texts it is necessary to study them at the point of reception. The second key concept, personal construct theory, proposes that the way individuals make sense of their experiences and understand the world is determined by the personal constructs that they hold. Identifying these constructs will enable researchers to understand the meanings that consumers attach to communication messages and to focus more fundamentally on the psychological basis of the response process than on its individual components. Studying advertising effectiveness in the context of personal construct theory places the consumer at the centre of the response process and focuses attention on how meaning is negotiated. This has a number of important implications for practioners both in relation to the construction of television advertisements and in understanding consumers� responses to them. For example, practioners need to recognise the importance of producing television advertisements that address their audience as readers of media texts rather than merely as consumers of media products. This re-conceptualising of the audience is clearly articulated in uses and gratifications theory, the third key concept in this study. Uses and gratifications theory, suggests that it is as important to understand what consumers do with advertising as it is to study what advertising does to consumers. This is in contrast to the emphasis on persuasion strategies in conventional advertising research. Reader-response theory, personal construct theory and uses and gratifications theory suggest a more dynamic relationship between an advertisement and a consumer than is recognised by conventional research. These theories are encapsulated in a new typology of television advertising presented in this thesis.
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Field, Martin Stanley. "Television advertising and television audiences in contemporary South Africa." Master's thesis, University of Cape Town, 1988. http://hdl.handle.net/11427/21144.

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Bibliography: pages 116-117.
The three television channels provided by the South African Broadcasting Corporation target different demographic sectors of the South African population. A survey was conducted quantifying advertisements shown on SABC 1, which caters for a mainly black audience, and on SABC3, which caters for a mainly white audience. The semiotic codes employed to engage the viewers were recorded, tabulated and measured. The differences between the codes used on each channel were compared and tested for statistical significance. Significant differences were observed in the type of speech used by the advertisements, the race of the characters, the types of products advertised, the lifestyles portrayed and the type of rhetoric used. Specific examples were subjected to textual analysis to gauge where the approaches to the audiences differed or converged. A number of strategies were observed, reflecting the advertisers' perceptions of the audiences' relationships with the economic and political establishments. Corporate advertisements often represent the diversity of South African society, establishing a corporate identity as a unifying feature. Advertisements for financial services either exploit white anxieties, or black optimism, encouraging investment or credit purchases respectively. A stereotype representing South African isolation and backwardness is often presented as a negative identity, implying a progressive alternative to which the product is integral. Allegories of societal transformation also feature, with varying moods of anxiety or excitement depending on the audience.
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Punnett, Trent Harold. "Measuring emotional response to television advertising." Thesis, University of British Columbia, 1988. http://hdl.handle.net/2429/27702.

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The objective of this thesis is to initiate development of a valid and reliable measurement process to assess a viewer's emotional response to television advertising. The development of this measure is based on current psychological theories about the emotional process, and takes advantage of current methods available to measure emotional response. The goals for the measurement process are to provide information on emotional response to television advertising from two diverse sources, automatic real-time response, and cognitive after-the-fact responses. The selection of instruments to meet these goals first involved a review of the psychological literature on emotional theory to provide direction on defining what is an emotional response, and how the emotional subcomponents relate. This provides direction for evaluating the instruments available for measuring emotional response, and selecting two that will satisfy the above goal. The use of these measurement instruments in a pretest is then outlined, and the thesis concludes with directions for future research. The construct of emotion is complex and multidimensional, including interactions among neural hormonal systems, conscious and unconscious cognition, physiological adjustments, affective response, and expressive behavior. These dimensions suggest four categories that emotional response measurement instruments can be grouped into; cognitive, affective, psychological and behavioral. Measurement instruments in each of the four above categories have problems in their applicability as stand alone measures of emotional response to television advertisements. Of all the measurement instruments reviewed, the Beaumont Emotion Battery and the Facial Action Coding System appear to be compatible with the construct of emotion and each other. These measures can provide similar data, and capture virtually the same categories of emotional response. The usefulness of combining these two measures should be explored through a pretest. In designing the pretest, the success in capturing specific emotional responses attributable to the advertisement will depend on the setting used, the selection of advertisements and the program these advertisements are embedded in. The setting should copy a normal viewing environment to encourage normal behavior in subjects. The advertisements used should maximize the variability in emotional response, while being new to the subjects to avoid frequency biases. The program should be carefully selected to avoid content effects. When subjects proceed through the pretest procedure of watching a television program while having their facial expressions videotaped, and then responding to the Beaumont Emotion Battery after the program ends, careful attention to the environment, advertisements, and program will reduce the potential for error and bias in the pretest. To structure and delineate areas for new research, emotional response to television advertising can be approached from the viewpoint of what could impact or influence the response. This leads to the definition of the following areas of influence: the advertisement; the group of advertisements the advertisement is placed in; the program; the viewing environment; and the viewer.
Business, Sauder School of
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Jones, Anne L. "Food advertising during children's television programming." [Gainesville, Fla.] : University of Florida, 2006. http://purl.fcla.edu/fcla/etd/UFE0014338.

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Solodovnikova, Yevgeniya. "Effects of sudden audio disappearance and audio complexity on attention and message recognition." Online access for everyone, 2008. http://www.dissertations.wsu.edu/Thesis/Summer2008/Y_Solodovnikova_071808.pdf.

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Hardin, Karol Joy Franklin. "Pragmatics in persuasive discourse of Spanish television advertising /." Digital version accessible at:, 1999. http://wwwlib.umi.com/cr/utexas/main.

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Li, Beibin. "A comparison of the information content of TV advertising in the United States and the People's Republic of Chinna." Instructions for remote access. Click here to access this electronic resource. Access available to Kutztown University faculty, staff, and students only, 1996. http://www.kutztown.edu/library/services/remote_access.asp.

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Schollenberger, Cara L. "Clay animated vs. real time commercials is there a difference in viewer recall? /." Instructions for remote access. Click here to access this electronic resource. Access available to Kutztown University faculty, staff, and students only, 1989. http://www.kutztown.edu/library/services/remote_access.asp.

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Thesis (M.S.)--Kutztown University, 1989.
Source: Masters Abstracts International, Volume: 45-06, page: 2720. Abstract precedes title page. Typescript. Includes bibliographical references (leaf 35).
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Giaccardi, Chiara. "Advertising on television : a comparative sociosemiological analysis." Thesis, University of Kent, 1991. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.303325.

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Nobre, Ana Lúcia Maurício. "O mundo da criança: análise da publicidade televisiva a brinquedos." Master's thesis, Instituto Superior de Ciências Sociais e Políticas, 2011. http://hdl.handle.net/10400.5/3406.

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Dissertação de Mestrado em Comunicação Social
O objectivo deste estudo é identificar as principais caraterísticas dos anúncios televisivos a brinquedos. Procurámos perceber como é que se processa o desenvolvimento da criança, qual a importância do brinquedo nesse processo, para entender como é que a publicidade, especialmente a emitida pela televisão, a pode influenciar e quais as reacções da criança à publicidade. Foram utilizadas dois tipos de análise: a Análise de Conteúdo, para compreender e identificar as características dos anúncios referidos e quais os brinquedos mais relevantes, através da análise a 61 anúncios a brinquedos emitidos em Novembro de 2009, pela SIC; na Análise Secundária de Fontes Oficiais foram utilizados os dados da Marktest para percebermos, ao nível de investimento, a importância do sector dos brinquedos. Concluímos que neste tipo de anúncios o discurso é emotivo, havendo sempre música e narrador. As crianças são uma presença frequente, assim como os desenhos animados e o manuseamento do produto. O tema e o brinquedo mais relevante varia consoante o género do destinatário. Relativamente ao mercado publicitário, este sector não tem muita expressão. Numa sociedade onde a publicidade é uma presença constante os pais e escolas desempenham um papel fundamental na preparação das crianças para esta realidade.
The aim of this study is to identify the main features of television toy’s advertisements. We tried to understand the process of child development, the role of toys in it, in order to understand how can advertising, specially the one viewed on television, influence children and how they react to it. Were used two types of analysis: content analysis, to understand and identify the features of these advertisements and also which are the most relevant toys, through the analysis of 61 toy’s advertisements, broadcasted in November 2009, by SIC; in the secondary analysis of official statistics, were used the data of Marktest in order to realise, through the investment, the importance of toys in the advertising market. We conclude that these type of advertisements have an emotional speech, also the presence of music and a narrator are always there. Children, cartoons and handling the product are other features that appear in them very often. The theme and the most relevant toys depends on the gender of the children. Regarding the advertising market this sector as little expression. In a society were advertising is everywhere parents and schools play a key role in preparing children for this reality.
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Books on the topic "Television advertising"

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Frank, Biocca, ed. Television and political advertising. Hillsdale, N.J: L. Erlbaum Associates, 1991.

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Frank, Biocca, and University of North Carolina at Chapel Hill. Center for Research in Journalism and Mass Communication., eds. Television and political advertising. Hillsdale, N.J: L. Erlbaum Associates, 1991.

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Witek, John. Response television. Lincolnwood: NTC Business Books, 1988.

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D, Cary Norman, Tannenbaum Stanley I, and Brady Frank R, eds. The radio & television commercial. 3rd ed. Lincolnwood, Ill: NTC Business Books, 1996.

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Campaign, ed. British television advertising awards,1994. London: Haymarket Campaign, 1994.

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Group, Glasgow Media, and Joseph Rowntree Charitable Trust, eds. Ethnic minorities in television advertising. Glasgow: Glasgow Media Group, 1997.

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Stannard, Adrian. Youth, music and television advertising. London: LCP, 2000.

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Bruneau, Edmond A. Advertising. [Washington, D.C.?]: U.S. Small Business Administration, Office of Business Development, 1989.

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Bruneau, Edmond A. Advertising. [Washington, D.C.?]: U.S. Small Business Administration, Office of Business Development, 1989.

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Bruneau, Edmond A. Advertising. [Washington, D.C.?]: U.S. Small Business Administration, Office of Business Development, 1989.

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Book chapters on the topic "Television advertising"

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Beadle, Gerald. "Television and Advertising." In Television, 81–92. London: Routledge, 2023. http://dx.doi.org/10.4324/9781032619941-8.

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Metcalf, John. "Advertising on Television." In Television in the Making, 171–75. London: Routledge, 2023. http://dx.doi.org/10.4324/9781032644035-23.

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Potter, Jeremy. "Domesticated Advertising." In Independent Television in Britain, 192–210. London: Palgrave Macmillan UK, 1989. http://dx.doi.org/10.1007/978-1-349-06335-2_12.

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Curtin, Michael, and Jane Shattuc. "Audiences and Advertising." In The American Television Industry, 34–57. London: British Film Institute, 2009. http://dx.doi.org/10.1007/978-1-84457-575-6_3.

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Smith, F. Leslie, John W. Wright, and David H. Ostroff. "Sales and Advertising." In Perspectives on Radio and Television, 471–93. 4th ed. New York: Routledge, 2023. http://dx.doi.org/10.4324/9781003417897-22.

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Gunter, Barrie, and Jill Gunter. "Does TV advertising affect children?" In Children and Television, 126–42. Classic edition. | Abingdon, Oxon ; New York, NY : Routledge, 2019. | Series: Routledge classic editions: Routledge, 2019. http://dx.doi.org/10.4324/9780429288821-9.

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Prieler, Michael, and Florian Kohlbacher. "Characteristics of Japanese Television Advertising." In Advertising in the Aging Society, 21–42. London: Palgrave Macmillan UK, 2016. http://dx.doi.org/10.1057/9781137586605_2.

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Cook, Judi Puritz. "Consumer Culture and Television Home Shopping Programming." In Advertising and Consumer Culture, 373–92. New York: Routledge, 2023. http://dx.doi.org/10.4324/9781003416357-4.

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Cross, Simon, and Dominic Wring. "The Longest Running Series on Television." In Routledge Handbook of Political Advertising, 212–24. New York, NY: Routledge, 2017.: Routledge, 2017. http://dx.doi.org/10.4324/9781315694504-18.

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Wang, Liyong, and Carolus L. C. Praet. "How Informative Are Chinese Television Commercials?" In Advances in Advertising Research (Vol. V), 115–28. Wiesbaden: Springer Fachmedien Wiesbaden, 2014. http://dx.doi.org/10.1007/978-3-658-08132-4_9.

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Conference papers on the topic "Television advertising"

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Balakrishnan, Suhrid, Sumit Chopra, David Applegate, and Simon Urbanek. "Computational Television Advertising." In 2012 IEEE 12th International Conference on Data Mining (ICDM). IEEE, 2012. http://dx.doi.org/10.1109/icdm.2012.129.

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Жеребцова, Злата Андреевна. "GENDER MANIPULATION IN TELEVISION ADVERTISING." In Поколение будущего: сборник избранных статей Международной студенческой научной конференции (Санкт-Петербург, Март 2021). Crossref, 2021. http://dx.doi.org/10.37539/pb190.2021.97.23.004.

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Статья посвящена исследованию манипулятивного воздействия телевизионной рекламы на массового потребителя с учетом гендерного подхода. Автор рассматривает гендерные стереотипы как манипулятивный прием в коммерческой телевизионной рекламе и анализирует особенности его использования в продвижении российских брендов. The article is devoted to the study of the manipulative impact of television advertising on the mass consumer, taking into account the gender approach. The author considers gender stereotypes as a manipulative technique in commercial television advertising and analyzes the features of its use in the promotion of russian brands.
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Kitts, Brendan, Dyng Au, and Brian Burdick. "Tectonic Shifts in Television Advertising." In 2012 IEEE 12th International Conference on Data Mining Workshops. IEEE, 2012. http://dx.doi.org/10.1109/icdmw.2012.81.

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Hietanen, Herkko A., and Marko Turpeinen. "The changing dynamics of television advertising." In the 8th international interactive conference. New York, New York, USA: ACM Press, 2010. http://dx.doi.org/10.1145/1809777.1809825.

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Kasmana, Kankan, and Fikran Lukman. "Ideology in Cigarette Brand on Television Advertising." In Proceedings of the International Conference on Business, Economic, Social Science, and Humanities – Humanities and Social Sciences Track (ICOBEST-HSS 2019). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.200108.028.

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Yang, Enbin, Qicheng Xu, Dongyu Yan, Zhenhao Wang, and Shitong Liu. "Television advertising household push and operational analysis." In 2020 Chinese Control And Decision Conference (CCDC). IEEE, 2020. http://dx.doi.org/10.1109/ccdc49329.2020.9164595.

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Jong Woo Kim and Stephen Du. "Design for an Interactive Television Advertising System." In Proceedings of the 39th Annual Hawaii International Conference on System Sciences (HICSS'06). IEEE, 2006. http://dx.doi.org/10.1109/hicss.2006.116.

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Jennes, Iris, and Wendy Van den Broeck. "The Social Construction of Targeted Television Advertising." In TVX '17: ACM International Conference on Interactive Experiences for TV and Online Video. New York, NY, USA: ACM, 2017. http://dx.doi.org/10.1145/3077548.3077553.

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Widayanti, Diah Vitri, Fathur Rokhman, Ida Zulaeha, and Astini Su’udi. "French Television Advertising to Build Intercultural Competence." In International Conference on Science and Education and Technology (ISET 2019). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.200620.147.

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Weerasiri, R. A. S. "Impact of Television Advertisements on Youth Buying Behavior: With Special Reference to Fruit Drink Market in Sri Lanka." In International Conference on Branding & Advertising. TIIKM, 2016. http://dx.doi.org/10.17501/icba2015-1105.

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Reports on the topic "Television advertising"

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Chou, Shin-Yi, Inas Rashad, and Michael Grossman. Fast-Food Restaurant Advertising on Television and Its Influence on Childhood Obesity. Cambridge, MA: National Bureau of Economic Research, December 2005. http://dx.doi.org/10.3386/w11879.

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Grossman, Michael, Erdal Tekin, and Roy Wada. Fast-Food Restaurant Advertising on Television and Its Influence on Youth Body Composition. Cambridge, MA: National Bureau of Economic Research, December 2012. http://dx.doi.org/10.3386/w18640.

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Winseck, D. Growth and Upheaval in the Network Media Economy in Canada, 1984-2019. Canadian Media Concentration Research Project (CMCRP), Carleton University, November 2020. http://dx.doi.org/10.22215/cmcrp/2020.1.

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This report examines the development of the media economy over the past thirty-five years. Since beginning this project a decade ago, we have focused on analyzing a comprehensive as possible selection of the biggest telecoms, Internet and media industries (based on revenue) in Canada, including: mobile wireless and wireline telecoms; Internet access; cable, satellite & IPTV; broadcast television, specialty and pay television services as well as Internet-based video subscription and download services; radio; newspapers; magazines; music; Internet advertising; social media; operating systems; browsers, etc.
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Andreyeva, Tatiana, Inas Rashad Kelly, and Jennifer Harris. Exposure to Food Advertising On Television: Associations With Children's Fast Food and Soft Drink Consumption and Obesity. Cambridge, MA: National Bureau of Economic Research, March 2011. http://dx.doi.org/10.3386/w16858.

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Kerrigan, Susan, Phillip McIntyre, and Marion McCutcheon. Australian Cultural and Creative Activity: A Population and Hotspot Analysis: Geelong and Surf Coast. Queensland University of Technology, 2020. http://dx.doi.org/10.5204/rep.eprints.206969.

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Geelong and the Surf Coast are treated here as one entity although there are marked differences between the two communities. Sitting on the home of the Wathaurong Aboriginal group, this G21 region is geographically diverse. Geelong serviced a wool industry on its western plains, while manufacturing and its seaport past has left it as a post-industrial city. The Surf Coast has benefitted from the sea change phenomenon. Both communities have fast growing populations and have benefitted from their proximity to Melbourne. They are deeply integrated with this major urban centre. The early establishment of digital infrastructure proved an advantage to certain sectors. All creative industries are represented well in Geelong while many creatives in Torquay are embedded in the high profile and economically dominant surfing industry. The Geelong community is serviced well by its own creative industries with well-established advertising firms, architects, bookshops, gaming arcades, movie houses, music venues, newspaper headquarters, brand new and iconic performing and visual arts centres, libraries and museums, television and radio all accessible in its refurbished downtown area. Co-working spaces, collective practices and entrepreneurial activity are evident throughout the region.
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Kerrigan, Susan, Phillip McIntyre, and Marion McCutcheon. Australian Cultural and Creative Activity: A Population and Hotspot Analysis: Ballarat. Queensland University of Technology, 2020. http://dx.doi.org/10.5204/rep.eprints.206963.

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Description Ballarat sits on Wathaurong land and is located at the crossroads of four main Victorian highways. A number of State agencies are located here to support and build entrepreneurial activity in the region. The Ballarat Technology Park, located some way out of the heart of the city at the Mount Helen campus of Federation University, is an attempt to expand and diversify the technology and innovation sector in the region. This university also has a high profile presence in the city occupying part of a historically endowed precinct in the city centre. Because of the wise preservation and maintenance of its heritage listed buildings by the local council, Ballarat has been used as the location for a significant set of feature films, documentaries and television series bringing work to local crews and suppliers. With numerous festivals playing to the cities strengths many creative embeddeds and performing artists take advantage of employment in facilities such as the Museum of Australian Democracy at Eureka. The city has its share of start-ups, as well as advertising, design and architectural firms. The city is noted for its museums, its many theatres and art galleries. All major national networks service the TV and radio sector here while community radio is strong and growing.
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Cunningham, Stuart, Marion McCutcheon, Greg Hearn, Mark Ryan, and Christy Collis. Australian Cultural and Creative Activity: A Population and Hotspot Analysis: Sunshine Coast. Queensland University of Technology, December 2020. http://dx.doi.org/10.5204/rep.eprints.136822.

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The Sunshine Coast (unless otherwise specified, Sunshine Coast refers to the region which includes both Sunshine Coast and Noosa council areas) is a classic regional hotspot. In many respects, the Sunshine Coast has assets that make it the “Goldilocks” of Queensland hotspots: “the agility of the region and our collaborative nature is facilitated by the fact that we're not too big, not too small - 330,000 people” (Paddenburg, 2019); “We are in that perfect little bubble of just right of about everything” (Erbacher 2019). The Sunshine Coast has one of the fastest-growing economies in Australia. Its population is booming and its local governments are working together to establish world-class communications, transport and health infrastructure, while maintaining the integrity of the region’s much-lauded environment and lifestyle. As a result, the Sunshine Coast Council is regarded as a pioneer on smart city initiatives, while Noosa Shire Council has built a reputation for prioritising sustainable development. The region’s creative economy is growing at a faster rate that of the rest of the economy—in terms of job growth, earnings, incomes and business registrations. These gains, however, are not spread uniformly. Creative Services (that is, the advertising and marketing, architecture and design, and software and digital content sectors) are flourishing, while Cultural Production (music and performing arts, publishing and visual arts) is variable, with visual and performing arts growing while film, television and radio and publishing have low or no growth. The spirit of entrepreneurialism amongst many creatives in the Sunshine Coast was similar to what we witnessed in other hotspots: a spirit of not necessarily relying on institutions, seeking out alternative income sources, and leveraging networks. How public agencies can better harness that energy and entrepreneurialism could be a focus for ongoing strategy. There does seem to be a lower level of arts and culture funding going into the Sunshine Coast from governments than its population base and cultural and creative energy might suggest. Federal and state arts funding programs are under-delivering to the Sunshine Coast.
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