Journal articles on the topic 'Television advertisements'
To see the other types of publications on this topic, follow the link: Television advertisements.
Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles
Consult the top 50 journal articles for your research on the topic 'Television advertisements.'
Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.
You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.
Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.
1
Saputri, Nurul Intan, Didin Nuruddin Hidayat, Alek Alek, and Ismalianing Eviyuliwati. "An Analysis of Illocutionary Acts in Beauty Product Advertisements in Television Broadcast." Journal of English Language Teaching and Linguistics 6, no. 1 (April 15, 2021): 1. http://dx.doi.org/10.21462/jeltl.v6i1.483.
Full textAbstract:
<p><em>Nowadays, advertising is no stranger to the wider community. We can commonly find advertisements through several media such as television, radio, magazines, billboards, and even YouTube. The present study attempts to investigate the type of illocutionary acts used in beauty product advertisement utterances in television broadcasts. The significance is to enrich the literature on speech acts used by advertisers, especially illocutionary acts in beauty products. This research's main data were several advertisements utterances of beauty products, such as shampoo advertisements, cosmetic advertisements, facial wash advertisements, and other related beauty advertisement products. Further, the data were described by a descriptive study. In addition, data were gathered by downloading the advertisement from YouTube and taking note the conversation to analyse the utterances used in the advertisements. Furthermore, the data were analysed based on context advertisement utterances in the form of conversations on television broadcast and classified the utterances using the theory proposed by Searle about types of illocutionary act. There are five types of illocutionary by Searle: declarative, representative, expressive, directive, and commissive. Above all, the findings showed that the assertive function dominates in beauty advertisements and commissive is the type rarely used in beauty product advertisements.</em><em></em></p>
2
Soni, Mayank Jyotsna. "Effects of varying involvement level within a television program on recall of cognitive versus affective advertisement." Journal of Consumer Marketing 34, no. 4 (June 12, 2017): 338–48. http://dx.doi.org/10.1108/jcm-09-2015-1532.
Full textAbstract:
Purpose This study aims to explore how different involvement levels within a single television program influence recall of cognitive vs affective advertisements aired during that television program. Design/methodology/approach Two studies of 2 (program involvement: high vs low) × 2 (advertisement involvement: cognitive vs affective) between subject design were conducted; one study was for cognitive program and other study was for affective program. Existing scales were used after conducting reliability and validity tests. Findings The influence of different levels of involvement with a television program on recall of cognitive and affective advertisements was found. Specifically, recall of cognitive advertisement was found to be higher when involvement with television program is low than when involvement with program is high. Recall of affective advertisement was found to be lower when involvement with program is low than when involvement with program is high. Practical implications Results indicate that cognitive advertisements are recalled more at point of low involvement with program, whereas affective advertisements are recalled at point of high involvement with program. The implications are in the field of understanding and making advertisement airing decisions. Originality/value When the television program progresses, the story tends to build, and hence, the involvement increases. Therefore, involvement level with the program at initial point and later point can vary. This study identified the possibility of cognitive advertisement being recalled more at initial point of a television program, i.e. at low involvement, and affective advertisement being recalled more at the later point of the same television program, i.e. at high involvement.
3
Manurung, Roisa Monika, Siti Aisyah Ginting, and I. Wayan Dirgeyasa Tangkas. "SEMIOTIC IN MILK ADVERTISEMENTS." LINGUISTIK TERAPAN 17, no. 3 (January 9, 2021): 281. http://dx.doi.org/10.24114/lt.v17i3.22460.
Full textAbstract:
Television advertisement has a promotional function as a medium to advertise a product. It implicitly persuades people to create demand of a product that is being advertised. Implicit meaning can be studied with semiotic; it is the theory and study of sign, symbol, and signification as communicative behavior, especially as elements of language or other system of communication. This study is aimed to identify the types of signs of milk television advertisements. The writer focuses on four advertisements of milk products 'Bear Brand Sterilized advertisements, which published on television media since June 2009-2015. The methodology used in this research is qualitative method and the researcher uses semiotics approach of Charles Sanders Peirce. The data of this analysis are phrases, sentences, images, objects, and colors in each advertisement. The writer identifies some signs in each scene of the advertisement. The data are found in 25 in the bear brand advertisements. The result of this study shows that each scene contains signs such as icon,index, and symbol. There are 22 of icons, 8 indexes, and 26 symbols. In the analysis using Charles Sanders Pierce Triadic theory, the writer found that in every advertisement uses signs which consist of representament, object, and interpretant. The combination of the three signs will deliver the meaning of the selected object (advertisement) to the reader. The result of the study shows that the three kinds of signs are used to create clear meanings and both of them have a strong relationship in delivering messages of the products.Keywords: Television Advertisement, Semiotic, Icon, Index, Symbol
4
Manurung, Roisa Monika, Siti Aisyah Ginting, and I. Wayan Dirgeyasa Tangkas. "SEMIOTIC IN MILK ADVERTISEMENTS." LINGUISTIK TERAPAN 17, no. 3 (January 9, 2021): 281. http://dx.doi.org/10.24114/lt.v17i3.22460.
Full textAbstract:
Television advertisement has a promotional function as a medium to advertise a product. It implicitly persuades people to create demand of a product that is being advertised. Implicit meaning can be studied with semiotic; it is the theory and study of sign, symbol, and signification as communicative behavior, especially as elements of language or other system of communication. This study is aimed to identify the types of signs of milk television advertisements. The writer focuses on four advertisements of milk products 'Bear Brand Sterilized advertisements, which published on television media since June 2009-2015. The methodology used in this research is qualitative method and the researcher uses semiotics approach of Charles Sanders Peirce. The data of this analysis are phrases, sentences, images, objects, and colors in each advertisement. The writer identifies some signs in each scene of the advertisement. The data are found in 25 in the bear brand advertisements. The result of this study shows that each scene contains signs such as icon,index, and symbol. There are 22 of icons, 8 indexes, and 26 symbols. In the analysis using Charles Sanders Pierce Triadic theory, the writer found that in every advertisement uses signs which consist of representament, object, and interpretant. The combination of the three signs will deliver the meaning of the selected object (advertisement) to the reader. The result of the study shows that the three kinds of signs are used to create clear meanings and both of them have a strong relationship in delivering messages of the products.Keywords: Television Advertisement, Semiotic, Icon, Index, Symbol
5
Miller, Caitlyn A., Nancy D. Albers-Miller, and Tami L. Knotts. "Applying television ratings to advertising: Are parents informed?" Young Consumers 19, no. 3 (August 20, 2018): 267–79. http://dx.doi.org/10.1108/yc-11-2017-00751.
Full textAbstract:
Purpose Both television and movie rating systems are used to inform parents, caregivers and prospective viewers about the content which will appear in a program. While rating systems are fallible, they do provide information prior to viewing. Unfortunately, television advertisements are not rated. Can a parent or caregiver feel confident that a child restricted to a particular level of viewing content will avoid being exposed to advertising content which exceeds the program rating? The purpose of this paper is to explore the content of advertisements relative to an established rating system. Design/methodology/approach Advertisements were assigned ratings based on the TV rating criteria. Comparisons between advertisement ratings and program ratings are provided. Additionally, advertisements are examined for unrated mature themes. Findings More than half of the advertisements analyzed across all program ratings were deemed appropriate for all audiences. However, it was discovered that advertisement content exceeded the content rating of the program during which it aired over 20 per cent of the time. Originality/value The findings show that the content of about one in every five television advertisements will have content that exceeds the content rating of the program in which the advertisement appears. This has the potential to undermine parental or caregiver restrictions on a child’s viewing content.
6
Islami, Syaidah, and Intan Sari Ramdhani. "Analysis of Locutionary, Illocutionary and Perlocutionary Speech Acts in Product Advertisements on Television." AURELIA: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia 2, no. 1 (January 24, 2023): 547–51. http://dx.doi.org/10.57235/aurelia.v2i1.217.
Full textAbstract:
This speech act research aims to examine the language used in product advertisements on television. In this study, researchers used a qualitative approach and used descriptive methods. The descriptive method is used to describe the types of speech acts in product advertisements on television. The subject of this study is the product that will be shown on television, while the research object is the speech act in a product advertisement on television. Data collection techniques in this study used recording, observing, and note-taking techniques. Based on the method used, the research results obtained in the form of locutionary, illocutionary, and perlocutionary speech acts in product advertisements on television. The conclusion from the researcher is that the declarative form of locutionary speech acts in the Superstar Snaps advertisement, the illocutionary function in the form of the commissive function of the sentence form "offer" in this study is found in the Teh Pucuk Harum advertisement, while the perlocutionary speech act is in the form of a representative function in the form of the sentence "showing" in this study. This is found in the Ajinomoto advertisement.
7
Thatelo, Mopailo Thomas. "Afrocentric analysis of music in political advertisements of the Economic Freedom Fighters (EFF)." Communicare: Journal for Communication Studies in Africa 41, no. 2 (December 15, 2022): 65–74. http://dx.doi.org/10.36615/jcsa.v41i2.1431.
Full textAbstract:
In 2009, South Africa saw another landmark with the introduction of political advertisements on television. Literature is littered with studies of political advertisements on television. In these studies, 1) background music is merely an accompaniment to advertisement voiceover and images, rather than an argument itself. Little is known about 2) the discursive role of background political music as a means of conveying political messages in political television advertisements, 3) the underlying ideology and 4) Afrocentric rhetoric in political music used in political television advertisements. Considering the above, this paper interrogates the Afrocentric perspective underlying the rhetoric of background music in the political television advertisements of the South African opposition political party, the Economic Freedom Fighters (EFF) from 2014 to 2021. This study employs the decolonial thought of the Afrocentric perspective as a theory and a research method to interrogate underlying rhetoric in political music. Findings of the paper revealed that the EFF background music is highly political, Afrocentric and inherently rhetorical.
8
Allen, Caitlin G., Colleen M. McBride, Regine Haardörfer, and Megan C. Roberts. "Associations Between Objective Television Exposure and Cancer Perceptions in a National Sample of Adults." Cancer Control 26, no. 1 (January 1, 2019): 107327481984660. http://dx.doi.org/10.1177/1073274819846603.
Full textAbstract:
The expanding sources of media coverage of cancer may have a powerful impact on emotions, cancer knowledge, information seeking, and other health behaviors. We explored whether television advertisements were associated with cancer worry, perceived risk, and perceived ability to prevent cancer using cross-sectional data from the Health Information National Trends Survey (HINTS) linked to television advertisement data from Kantar Media. We conducted hierarchical linear modeling assessing 2-level models for each of the 3 outcomes of interest. The most common content included advertisements for cancer clinics (54.4%), public service announcements about cancer (22.0%), and advertisements about cancer organizations (9.1%). Most variance in cancer perceptions was due to individual-level characteristics and not exposure to television advertisements, which aligns with previous literature suggesting a small, but significant, association of television exposure with health beliefs. Higher levels of exposures to cancer-specific television advertisements were associated with higher levels of risk perceptions. Additionally, older adults’ levels of perceived worry and risk were more likely to be associated with television exposure than younger adults. Given the substantial investments being made in cancer advertisements on television, the differences in exposure are important to consider in future efforts to understand predictors of beliefs about cancer and in the development of interventions designed to target risk-reducing behaviors.
9
Ali, Moondore Madalina. "Analisis Isi Iklan Televisi di Indonesia." Humaniora 5, no. 2 (October 30, 2014): 766. http://dx.doi.org/10.21512/humaniora.v5i2.3132.
Full textAbstract:
There are no television channels especially for children in Indonesia. Children’s programmes usually air early in the morning or in the afternoon. Most children watch television during Saturday and Sunday where most of them do not have to go to school. Children could watch any programmes airing during those times. There were not many content analysis researches looking at advertiments aired in television before in Indonesia. Therefore, this study looked at advertisements shown on Saturday and Sunday by using quantitative method. Quantitative method used was content analysis. Four private channels were chosen with a total 120 hours of television program recorded on Saturday and Sunday. This study showed that 37 out of 120 hours of television were advertisement with 6898 advertisements (promotion and products). Children in Indonesia were exposed to many advertisements on television on Saturday and Sunday.
10
Ulfa, Rima Novia, Rr Astri Indriana Octavita, and Tiarma Ika Yuliana. "Analysis of Myth Barthes in SGM Milk Formula Advertisement “Aku Anak SGM Explore” Version." Scope : Journal of English Language Teaching 5, no. 2 (April 9, 2021): 106. http://dx.doi.org/10.30998/scope.v5i2.7547.
Full textAbstract:
<p>Advertisement is a medium of communication between producers and consumers. An advertisement can be done through various media such as newspapers, magazines, internet, radio and/or television. In advertisement, producers try to create a sign to make a hidden message (mitos) behind. Advertisement plays significant role in promoting such products because it spreads wider. Literacy of advertisements, through mass media is very essential in helping audiences to better see and understand how messages in the form of text, verbal and nonverbal are displayed through audio visual. The hidden message is created to convey consumers. So that, they can truly understand the message. Television is as one of the media to represent hidden message contained in an advertisement.</p><p>This study aims to analyze how the signs contained in the texts displayed in the SGM formula advertisement, version "Aku Anak SGM" on television. The methodology used was qualitative with a semiotic analysis approach. Semiotic approach from Barthes will be used by researchers to reveal the signs in these advertisements, by using signifier and signified to get hidden meaning inside. From this analysis can be revealed signs that are relevant to the message that the producer wants to assure the consumers. The existence of advertisements in audio-visual media with other media certainly has a different effect. Television is a complete media, because it can contain messages in the form of audio and visually. Commercial advertisements will have more selling power if they succeed in taking advantage of the advantages possessed by the media.</p>
11
B. Ussaima, B. Ussaima, and Dr G. Kalaivanan Dr. G. Kalaivanan. "Recall Effectiveness of Television Advertisements." Indian Journal of Applied Research 3, no. 12 (October 1, 2011): 85–86. http://dx.doi.org/10.15373/2249555x/dec2013/22.
Full text
12
Norris, Claire E., and Andrew M. Colman. "EFFECTS OF ENTERTAINMENT AND ENJOYMENT OF TELEVISION PROGRAMS ON PERCEPTION AND MEMORY OF ADVERTISEMENTS." Social Behavior and Personality: an international journal 22, no. 4 (January 1, 1994): 365–76. http://dx.doi.org/10.2224/sbp.1994.22.4.365.
Full textAbstract:
This study focuses on the hypothesis that entertainment and enjoyment properties of television programs have effects on recall, recognition, and perception of accompanying advertisements similar to the effects of program involvement reported by Norris and Colman (1993). Ninety-nine subjects each watched one of three television programs accompanied by six unfamiliar advertisements and then responded to questionnaires designed to measure perceptions of the programs and advertisements and memory for the advertisements. Correlations between program ratings and memory for advertisements were consistently negative but nonsignificant, and program ratings showed no consistent relationship with perceptions of the advertisements. The results provide no evidence that program entertainment and enjoyment, in contrast to involvement, influence advertisement effectiveness, which suggests that observed context effects depend on the predictor variables investigated.
13
Wahyuni, Sri. "Food And Drink Advertising Analysis On Television." Andalas International Journal of Socio-Humanities 1, no. 1 (July 27, 2019): 37–41. http://dx.doi.org/10.25077/aijosh.v1i1.7.
Full textAbstract:
The current research focuses on the discourse analysis of the food and drinks advertisement. The data were collected from television advertisement by using observational method. The analysis is based on the qualitative approach by focusing the analysis on the discourse approach. Data of this study in the form of words, phrases, clauses, and sentences in food and beverage advertisements on television. The result of the analysis shows that the emotional aspect was frequently used to engage the costumers to the product. Some advertisements also use foreign language to give a good impression to the costumer. From the result of the analysis, it can be inferred that food and drinks advertisement not only provided information and about the product but also reflect the cultural value of the costumers.
14
Wahyuni, Sri. "Food And Drink Advertising Analysis On Television." Andalas International Journal of Socio-Humanities 1, no. 1 (July 27, 2019): 37–41. http://dx.doi.org/10.25077/aijosh.v1i1.7.
Full textAbstract:
The current research focuses on the discourse analysis of the food and drinks advertisement. The data were collected from television advertisement by using observational method. The analysis is based on the qualitative approach by focusing the analysis on the discourse approach. Data of this study in the form of words, phrases, clauses, and sentences in food and beverage advertisements on television. The result of the analysis shows that the emotional aspect was frequently used to engage the costumers to the product. Some advertisements also use foreign language to give a good impression to the costumer. From the result of the analysis, it can be inferred that food and drinks advertisement not only provided information and about the product but also reflect the cultural value of the costumers.
15
Krisnawan, Gusti Ngurah Aditya, Ni Luh Sutjiati Beratha, and I. Ketut Darma Laksana. "Commercial automotive advertising: semiotic study." International journal of linguistics, literature and culture 5, no. 3 (May 31, 2019): 71–80. http://dx.doi.org/10.21744/ijllc.v5n3.659.
Full textAbstract:
Automotive commercial advertising is an advertisement that is often aired on television. As one of the countries with the largest automotive vehicle consumers in Asia, many advertisements are issued by motor vehicle manufacturers so that the products they offer are purchased by the public. This paper will discuss how the existing advertisement structure displays signs that are effective and efficient so that with a short duration, an advertisement can provide a lot of information. The problems discussed in this paper are what the role of the icon, index, and symbol in the automotive advertisements that are broadcasted on television. The data source in this paper uses advertisements data from Yamaha and Honda motorcycles. The research method in this paper uses the Peirce semiotic method that discusses the icon, index, and symbol in the advertisement. The method used in presenting the results of the analysis is formal and informal methods.
16
M. Shaban, Afnan. "THE ATTRACTIONS ELEMENTS OF TELEVISION ADVERTISING AND THEIR RELATIONSHIP TO CONSUMER PREFERENCE." iraq journal of market research and consumer protection 14, no. 1 (June 30, 2022): 118–29. http://dx.doi.org/10.28936/jmracpc14.1.2022.(13).
Full textAbstract:
The research aims to study the elements of attraction in television advertising and determine their relationship to consumer preferences, the extent to which the sample (250) watches television advertisements, and the motives for viewing. Males and females, and the statistical program spss was used to analyze the results using percentages, arithmetic mean, correlation coefficients ch2, Pearson’s coefficient and Alpha Cronbach for the stability of the test, and the research came to the conclusion that the percentage of watching television advertisements is good motivated by the identification of new goods and services in the market, as advertisements sometimes achieve consumer preferences, and the most prominent The forms that appeal to the sample are the lyrical form in the presence of favorite stars and celebrities as they are the most attractive methods in advertisements, and we found that the relationship is not significant between the motives for viewing advertisements and achieving consumer preferences. between the methods of attraction in advertising and the extent to which the advertisement achieves the preferences of the to a consumer.
17
Feng, Ting, Chengfei Wang, and Ce Chen. "Creative Effect of Film and Television Advertising Based on Digital Media Interactive Technology." Mobile Information Systems 2022 (September 29, 2022): 1–10. http://dx.doi.org/10.1155/2022/6231760.
Full textAbstract:
Advertising creativity is the product of creative activities in modern advertising operations, and it is an extremely effective and creative way of communicating advertising information. A film and television advertisement without novelty and creativity, no matter how much funds are invested, only consumes financial resources and even causes the audience to be bored. At present, there are some problems in the creativity of film and television advertisements, such as random combination, lack of core ideas and soul, and high cost of good creativity. With the rapid development of communication technology, traditional media interaction methods can no longer meet people’s needs, and digital media interaction technology has emerged. This technology greatly enhances the dissemination and interaction of the media and has been widely used in the creation of film and television advertisements. Therefore, this paper uses digital media interaction technology to improve the creative effect of film and television advertising so as to promote consumers to make decisions, complete the purchase behavior, and shorten the entire link from advertising notification to action conversion. This article aims to find the possibility for the application of digital media interaction technology in the creation of film and television advertisements and to promote the creation of film and television advertisements to develop in a new direction. Experiments show that under the background of digital media interaction technology, users’ favorite degree of film and television advertisements has increased by 9%, reaching 90%. This further shows that after a series of digital media interactions, film and television advertisements can often capture the hearts of the audience more accurately, and then provide users with just-right services.
18
Gandhi, Al Mutia. "SEMIOTICS ANALYSIS OF RUANGGURU ADVERTISING IN TELEVISION MEDIA." Metacommunication: Journal of Communication Studies 5, no. 2 (September 1, 2020): 104. http://dx.doi.org/10.20527/mc.v5i2.8869.
Full textAbstract:
RuangGuru is one of the most successful startups in Indonesia, which is engaged in online tutoring. The application user has reached up to 15 million students. This achievement is the result of the advertisements that often appear on television media, especially during new school academic year or new semester. This study examines advertisements on television media less than 30 seconds to attract customers. This study uses semiotic to analyze television ads for the product. The research method uses an interpretive descriptive approach to analyze the signs used in advertisements. The data resource is four video recording advertisements on television media. The analysis starts with transcription and making video screenshots to sharpen the analysis. The results indicate that to attract television viewers, RuangGuru uses signs that indicate superior features. The features such as animated learning videos, practice questions, discussion, and ease of learning through applications. The celebrity figures in the advertisement represent students and parents who will later become consumers of RuangGuru. The ad also has a sign indicating how easy it is to pay and how cheap it is to subscribe to the Ruang Guru application compared to conventional tutoring. The blue color, which is the dominance of advertisements, shows that the RuangGuru app is trustworthy and can increase students' confidence in facing classroom learning.
19
Patria Yulida Augustine and Gita Juniarti. "Analisis Ideologi Ibuisme pada Konten Iklan Susu Anak." SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial Dan Humaniora 8, no. 1 (February 7, 2022): 11–23. http://dx.doi.org/10.30738/sosio.v8i1.11689.
Full textAbstract:
Advertising aims to convey a persuasive message so that the audience buys the products offered. Besides, it also contains implied ideology. The ideology is conveyed implicitly with visuals and words in the advertisement. This study aimed to examine the ideology implied in the five advertisements for children's milk broadcast on television. This research used the content analysis research method. The population was children's milk advertisements broadcast on television. The samples were the five advertisements for children's milk that were consumed the most in 2020, i.e. Enfagrow, Pediasure, Chil Kid Morinaga, Nestle Lactogrow, and SGM. The units studied were physical, syntactic, and thematic units. The study results showed that the advertisements for children's milk contain an implied ideology. The ideology was motherism ideology, where a mother is fully responsible for family integrity and domestic work. This was shown from the most dominant vocabulary that appeared in the advertisement, explanation of the milk, the role that is dominated by the mother, and scenes that occur in the advertisement. Some advertisements showed father figures and citizens as extras. However, the mother role who made milk in kitchen, and was responsible for the ideas initiated by her child, showed the motherism ideology implicitly.
20
Wang, Jianmin, Yi Liu, Ting Xie, and Yuchu Zuo. "Weight-Aware Multidimensional Advertising for TV Programs." International Journal of Ambient Computing and Intelligence 5, no. 4 (October 2013): 1–11. http://dx.doi.org/10.4018/ijaci.2013100101.
Full textAbstract:
Given ongoing developments in the digital television industry, the consumption habits of consumers are substantially influenced by advertisements, which become the main revenue source for TV broadcasters. Therefore, the effective deployment of advertisements is necessary. Digital television is a thriving sector and the number of channels continues to increase, so that the various dimension information of data on electronic programming guides overwhelm the advertisement recommendation systems for TV programs. In this paper, considering the viewing scenarios the users viewed in the different types of television program, the authors present a weight-aware multidimensional model approach that focuses on the different weights of advertisement or program content parameters and their interrelationship. Furthermore this study is the first attempt at applying the approach to advertisement recommendation. The authors introduce an empirical measure for obtaining the weight values of dimensions, and present the similarity measure model, which enhances accuracy and convergence in advertisement recommendations. The experiment and evaluation show that our approach outperforms the previously reported fuzzy clustering technique.
21
Roslan, Nur Widad, Hazlina Abdul Halim, Mohd Azidan Abdul Jabbar, and Roslina Mamat. "Elements of Critical Discourse in Copywriting on Malaysian Celebrity Television Advertisement." Asian Social Science 15, no. 2 (January 30, 2019): 17. http://dx.doi.org/10.5539/ass.v15n2p17.
Full textAbstract:
This study focuses on the elements of critical discourse in copywriting on Malaysian celebrity television advertisements. The objectives of this study is to identify and discuss the elements of critical discourse in copywriting on Malaysian celebrity television advertisement videos. This study will focus on the textual analysis, one of the three dimensions of Fairclough’s (1995) critical discourse analysis. The data is analyzed by using the qualitative method. 10 Malaysian celebrity television advertisements copy were chosen as samples for this study. Results from this study have helped in the process of identifying the presence of the textual analysis sub categories which are grammar, theme, metaphor, repetition and conjunction. Therefore, it is hoped that further studies will be focus on the use of appropriate textual analysis in future advertisement copies.
22
Wahyuni, Sri, and Handoko Handoko. "Food And Drink Advertising Analysis On Television : Structure And Language Functions." Andalas International Journal of Socio-Humanities 1, no. 1 (June 27, 2019): 37–41. http://dx.doi.org/10.25077/aijosh.1.1.37-41.2019.
Full textAbstract:
The current research focuses on the discourse analysis of the food and drinks advertisement. The data were collected from television advertisement by using observational method. The analysis is based on the qualitative approach by focusing the analysis on the discourse approach. Data of this study in the form of words, phrases, clauses, and sentences in food and beverage advertisements on television. The result of the analysis shows that the emotional aspect was frequently used to engage the costumers to the product. Some advertisements also use foreign language to give a good impression to the costumer. From the result of the analysis, it can be inferred that food and drinks advertisement not only provided information and about the product but also reflect the cultural value of the costumers.
23
Wardhani, Ajeng Dinar Wisesa. "Semiotic analysis of Royco's flavoring advertisements on television." Hortatori : Jurnal Pendidikan Bahasa dan Sastra Indonesia 2, no. 1 (July 25, 2019): 01–08. http://dx.doi.org/10.30998/jh.v2i1.56.
Full textAbstract:
An advertisement constitutes one of the important efforts for producers to open anyrelation to their consumers. It is known as one of the great way increasingly their trading. All ofthose things, by using advertisements those commercial goods can be known and be sold.Televisionis one of their choices to market their product. This research is talking about advertisement, by usingRoland Barthes Semiotic theories, combining Seassurian Structuralism theory. Actually, Seassuretheory consider as the basic of Barthes’ theories. Basically, Semiotic is a theory to show how ismeaning created and communicated in messages that are primarily visual. Semiotic approachanalyse the sign, icon, and symbol in television advertisements to intrepreting its meaning. Theproduction of meaning from visual messages, like advertisment has not been clearly investigated todesigners of advertising messages. The difficulty of taking visual meaning is the main reason ofstructured research approaches to code and categorize such information.
24
Grover, Chris. "Advertising social security fraud." Benefits: A Journal of Poverty and Social Justice 13, no. 3 (October 2005): 199–205. http://dx.doi.org/10.51952/ncbb7067.
Full textAbstract:
This article analyses the representation of social security fraud in the UK’s Department for Work and Pensions’ (DWP) television advertising campaign between 2000 and 2004. The article discusses the campaign in the context of New Labour’s concerns with social security fraud and observes that the ostensible aim of the television advertisements was to deter social security fraud. The article then moves on to discuss the difficulties of the advertising campaign in meeting this aim in the context of what is known about the nature of social security fraud. Since the 1970s, the mass media in the UK has been fascinated by social security fraud (Golding and Middleton, 1982; Golding, 1999). However, since the year 2000 there has been a further media representation of social security fraud; the anti-fraud advertisement. Despite recent literature commenting on ‘fraud in the public domain’ (Sainsbury, 2003, pp 290-92) the anti-fraud advertisements have received no analytical attention. This article addresses this issue by focusing on the ‘Targeting fraud’ and the ‘We’re onto you’ television advertisements. These advertisements were part of a campaign that also involved newspaper, poster and radio advertisements, but there is not enough space here to analyse these other types of advertisements. This article outlines the New Labour government’s concerns with social security fraud and locates the television advertising campaign in relation to them. The article goes on to offer a textual analysis of the advertisements, focusing on the theme of deterring social security fraud, before critically engaging with the advertisements by focusing on their representation of social security fraud and the potential of the advertisements to deter fraudulent activity.
25
Erdita, Dellia, Nur Abdina Jamila, and Rohmawati. "REPRESENTATION OF INDONESIAN CULTURE DIVERSITY IN DJARUM 76 TELEVISION ADVERTISEMENT." Journal of Language and Literature 7, no. 1 (2019): 11–24. http://dx.doi.org/10.35760/jll.2019.v7i1.1996.
Full textAbstract:
Cigarette industry is well known in Indonesia, therefore cigarette advertisements are common in television. Although there are regulations regarding cigarette advertisement recently, back in 1990s, cigarette advertisements were frank. The article aims to find out the construction of Indonesian cultural diversity representation in Djarum76 television advertisement. This article uses a qualitative design research method. Constructionist representation by Stuart Hall is used as the analysis approach in this research. The result of this research showed by analyzing 10 iconic scenes and the lyrics of trademark song from Djarum 76 advertisement, the advertisement visually constructs the Indonesian culture diversity, specifically East Java culture. Dominantly, the scenes visualize the iconic places in Indonesia. Therefore, it can be concluded that Djarum 76 wants to be seen as iconic as the cultural places and arts in the television advertisement while subconsciously, Djarum 76 leads the target market to believe in what the lyrics of the advertisement said. Hence, despite we are absorbed with the visual of the advertisement that is showing the beauty of certain places or arts, we also hear the enchanting lyrics which attached in our minds.
26
Russo, Vincenzo, Riccardo Valesi, Anna Gallo, Rita Laureanti, and Margherita Zito. "“The Theater of the Mind”: The Effect of Radio Exposure on TV Advertising." Social Sciences 9, no. 7 (July 15, 2020): 123. http://dx.doi.org/10.3390/socsci9070123.
Full textAbstract:
Contemporary society requires communication strategies that integrate different media channels in order to improve advertising performance. Currently, there are not many scientific research studies of the various mass media, comparing the results of audiovisual advertising to purely audio or visual messages aimed at detecting the best combination of media, especially from a neurophysiological perspective. This study aims to investigate the effects of previous exposure to an advertisement via radio on the consumers’ response to the same advertisement shown on television (TV) or as a banner on a website. A total of seventy participants in a between-subjects experiment watched several television commercials during the advertising break of a documentary or saw some banners during a web surfing task. Half were first exposed to the same advertisements via radio. The results have shown that participants who previously listened to the radio advertisements spent a longer time looking at the brand and had a higher engagement when watching the same advertisements on television. Moreover, they had a different kind of visual attention to the website banners. This pattern of results indicates the effect of mere exposure—that is, the exposure to a radio advertisement enhances the effectiveness of the same advertisement via television or web, offering useful insights for media planning campaigns. Even if mere exposure has been extensively studied, cross-media research is scarcely explored, whereas this study detected the effects of mere exposure in a cross-media communication strategy, showing that it can be measured through psychophysiological methods.
27
KN, Jamiati, Naila Waliya Hamima, and Velda Ardia. "ANALYSIS OF TOKOPEDIA’S ADVERTISING CREATIVITY “WAKTU INDONESIA BELANJA”." Indonesian Journal of Communication Studies 13, no. 2 (February 21, 2021): 116. http://dx.doi.org/10.31315/ijcs.v13i2.4518.
Full textAbstract:
Companies must have innovative ways of communicating messages to compete with other companies because of the many new companies that have sprung up. One of them is by using television media. However, with the increasing number of companies placing advertisements, the number of TV stations in Indonesia is now around 1027 television stations. The public's tendency to switch channels has made advertising conditions worse so that creative advertising is needed. Using a qualitative descriptive method focuses on describing, analyzing, and interpreting Tokopedia advertisements from television media. The data collection techniques used were observation, literature study, and documentation. The results showed that the Tokopedia WIB "Waktu Indonesia Belanja" advertisement was always on television. The advert is inspiring and easy to remember. This advertising has creativity as seen from the indicators of connectedness, suitability, and novelty.
28
Islam, Mazidul, and Md Usman Goni. "Impact of Television Advertisements on Children’s Mental and Physical Development in Bangladesh." ABC Research Alert 8, no. 1 (April 5, 2020): 16–31. http://dx.doi.org/10.18034/abcra.v8i1.448.
Full textAbstract:
Nowadays television advertisement is becoming a day to day activity of passing the time of the people and it is largely used to influence viewers' purchase decisions. But there are a lot of negative and positive impacts of TV ads on children. This study aims to know both impacts of ads on the children of Bagerhat Sadar Upazila in Bangladesh by collecting the data from children and their parents. This research was quantitative and exploratory in nature. The survey method was used for conducting the study. From the total number of the residents of Bagerhat Sadar Upazila, 125 families were collected by following proportionate systematic random sampling. The study shows that most of the respondents watch television on holiday and spend two to four hours to watch the television. The study presents that the maximum number of respondents is attracted to toys advertisements on television. The study also reveals that the majority of the respondent’s behavior changes after watching the advertisements. The study also discloses that highest number of respondents wishes to buy the products after watching the advertisements and they inform them of their parents. The study also shows that most of the respondents want to act what they watch on television.
29
Gita, Intan Swasti, and Ana Ana Rosmiati. "Parodi Pada Iklan Televisi Axis Serial Iritology Melalui Pendekatan Format, Struktur, Gaya Dan Teknik Iklan." CITRAWIRA : Journal of Advertising and Visual Communication 2, no. 1 (June 12, 2021): 01–22. http://dx.doi.org/10.33153/citrawira.v2i1.3658.
Full textAbstract:
Axis advertisement is an advertisement that uses a parody approach using cultural references and community habits, one of which is the Axis Serial Iritology advertisement. The issue in this study is about parody on Axis Serial Iritology television advertisement through format, structure, style, and advertising techniques with the aim of describing parody on Axis Serial Iritology television advertisements through advertising approach. The research method used is descriptive qualitative to analyze this advertisement based on the format, structure, style, and technique of advertising according to Vilanilam and Varghese. Advertising approach using problem-solution format, a slice of life, burlesque, and testimonial format is used in the Axis serial Iritology ad. The advertising structures used are vignette, comparison, and continue series, whereas the ad style used is dominantly comedy, however, there are some scenes that are inserted in fantasy style. The technique used in the Axis Iritology advertisement uses the touch of animation and special effects in the middle and end of the ad. Parody in advertisements can be the main attraction in presenting an ad.
30
Furnham, Adrian, and Emma Skae. "Changes in the Stereotypical Portrayal of Men and Women in British Television Advertisements." European Psychologist 2, no. 1 (January 1997): 44–51. http://dx.doi.org/10.1027/1016-9040.2.1.44.
Full textAbstract:
This study examines the way in which men and women are portrayed in British television advertisements, and these findings are compared with those of studies carried out in Britain over the past 25 years. A total of 162 television advertisements were analyzed by two white adults, one female, one male, in order to obtain reliable results. The attributes of the central figures in each of the advertisements were classified into 11 categories: gender, mode of presentation, credibility basis, role, location, age, argument, reward type, product type, background, and end comment. Advertisements aimed directly at men or women were then analyzed, according to the sex of the central figure and the sex of the consumer the advertisement is aimed at. Thereafter, advertisements that did not follow the sex-role stereotype were also analyzed. The study found that while differences between the portrayal of men and women have been reduced in some categories, in others the stereotypical portrayal has changed in both sexes. The findings are related to data from another cross-cultural European study using identical methodology.
31
Yusnadi, Windra Eki, Asih Ria Ningsih, and Rita Arianti. "Analisis Slogan Pada Iklan Rokok Di Televisi." JOURNAL OF LITERATURE ROKANIA 1, no. 1 (July 12, 2022): 1–6. http://dx.doi.org/10.56313/jlr.v1i1.110.
Full textAbstract:
This research is motivated by the uniqueness of slogan language and cigarette advertisements on television, which cannot be used in other advertisements. In addition, the form of cigarette advertising slogans that appear on television can be found on social media. The purpose of this study was to determine the lexical, grammatical, and contextual meanings contained in cigarette slogan advertisements on television. The type of research conducted from the impressions of cigarette advertisements on television, the technique used is qualitative using descriptive methods. The research instrument for this method uses a video recorder and a book with a listening technique on cigarette advertisements on television. The results of the study which were used as data from cigarette advertisements on television were taken by researchers as many as 30 newest cigarette advertisements in 2020, found 7 cigarette slogans referring to lexical meaning, 2 cigarette slogans referring to grammatical meaning, and 21 cigarette slogans referring to meaning. contextual. Of the 30 data on cigarette advertisements, the most variety of semantic meanings is the variety of contextual meanings and the least variety of meanings is the grammatical variety. In conclusion, the discussion on the analysis of slogans on cigarette advertisements on television provides information that good language and correct word writing will attract people to remember and follow the purpose of the words conveyed
32
Li, Shiying, Jialu Ye, Mark Blades, and Caroline Oates. "Foods shown on television in China." Chinese Sociological Dialogue 1, no. 2 (December 2016): 120–39. http://dx.doi.org/10.1177/2397200916686761.
Full textAbstract:
This study investigates advertising aimed at children and the food environment in children’s programs broadcast on the China Central Television network. The study documented how foods were shown in television advertisements and editorial content. Findings show that children were exposed to a large number of unhealthy food advertisements. In addition, the advertising appeals used in the television advertisements were similar to those used in Western countries. As part of the socialization process, the television advertisements may have a negative influence on children’s health in China.
33
Esfarjani, Fatemeh. "Content Analysis of Edible oil TV advertisements, and Consumer Perceptions Regarding these advertisements: a Mixed-Method Study." Nutrition and Food Processing 4, no. 1 (February 4, 2021): 01–08. http://dx.doi.org/10.31579/2637-8914/034.
Full textAbstract:
This study aimed at the content analysis of edible oil TV advertisements and consumer perceptions regarding these advertisements in 2020. A total of 3266 edible oil advertisements broadcasted on five major Iranian national television channels were videotaped for content analysis during three months. The result of content analysis conducted that, the majority of edible oil advertisements were related to frying oils (62%), and olive oil advertising was the last one (6%). The most slogan contents of edible oil advertisements were no palm. During the prime time of TV viewing, the advertisements portrayed unhealthy messages. Then ten focus group discussions (FGDs) were held. Advertising was the main factor affecting consumer edible oil purchases that may motivate them to eat more frying foods and change their purchase behavior towards the consumption of edible oils more than the recommended limits. Advertisement marketing companies must use healthy and informative advertisement content to increase community awareness and promote building consumer trust. Policymakers should pass new laws for controlling edible oil advertisements to prevent non-communicable diseases.
34
Laksmi, Ni Putu Andini Desiyanti. "Speech Acts and Principles of Daily in Dental Post Advertisements on Youtube Period (2015-2018)." RETORIKA: Jurnal Ilmu Bahasa 5, no. 1 (April 29, 2019): 7–11. http://dx.doi.org/10.22225/jr.5.1.758.7-11.
Full textAbstract:
Every utterance that is uttered has a certain purpose and meaning. Thus, an effort is needed to interpret the utterance which is called speech acts. The aims of this research is to explain (1) types of speech acts (2) categories of illocutionary acts, and (3) politeness principles contained in the utterance on toothpaste advertisements on youtube period (2015-2018). The data in this research were taken from toothpaste advertisements that have been shown on television channels. The data collected are in the form of image footage and utterances contained in the advertisement. The results of the analysis show that (1) there is a difference between locution and illocutionary acts in adult’s and children's toothpaste advertisements, namely that adult toothpaste advertisements highlight information about the advantages of toothpaste, while the children's toothpaste advertisement emphasizes information about nonverbal advertising, (2) illocutionary acts in the advertisement indicated that there were 6 assertive utterances, 9 directive utterances, 6 commissive utterances, 6 expressive utterances, and 2 declarative utterances, (3) the politeness principles found in those advertisements are 15 tact maxims, 4 approbation maxims, and 6 symphaty maxims.
35
Shahu, Krishna. "Effectiveness of the Advertisement through Television." Batuk 6, no. 2 (July 1, 2020): 7–15. http://dx.doi.org/10.3126/batuk.v6i2.34487.
Full textAbstract:
Television advertisement has become a permanent means of delivering product and service messages to all upper and middle class households. The study aims at examining effectiveness of TV advertisement. Online survey with structured questionnaire was conducted through the various social media. Sample sizes of 150 people are selected for the study by using random sampling method to collect the data to avoid biasness in the selection process. The study found that the people are more attracted toward the use of internet. Most people tend to spend less time watching television and more time on internet and other activities. It is concluded that there is lack of effectiveness of television advertisements in modern era.
36
Hartnett, Nicole, Luke Greenacre, Rachel Kennedy, and Byron Sharp. "Extending validity testing of the Persuasion Principles Index." European Journal of Marketing 54, no. 9 (July 6, 2020): 2245–55. http://dx.doi.org/10.1108/ejm-12-2018-0865.
Full textAbstract:
Purpose This study aims to independently test the predictive validity of the Persuasion Principles Index (PPI) for video advertisements for low-involvement products with a measure of in-market sales effectiveness. This study follows the inaugural test conducted by Armstrong et al. (2016) for print advertisements for high-involvement utilitarian products with a measure of advertising recall. Design/methodology/approach The method was in line with that developed by Armstrong et al. (2016) for rating advertisements and assessing the reliability of ratings. Consensus PPI scores were calculated for a data set of 242 matched pairs of television advertisements. For each pair, the authors determined whether the advertisement that better adhered to the persuasion principles performed better in-market. Findings Consensus PPI scores predicted the more sales effective television advertisement for 55% (confidence interval (CI) = 49%, 61%) of the 242 pairs. This result is no better than chance and much weaker than the result from the initial validation study, which found that the consensus PPI scores predicted the more recalled print advertisement for 74.5% (CI = 66%, 83%) of 96 pairs. Research limitations/implications This study replicated the application of the PPI as per Armstrong’s guidelines and extended validity testing to a different set of advertising conditions. Findings indicate that better adherence to the persuasion principles produces only a weak, positive effect for predicting the performance of television advertisements for low-involvement products. A research agenda that flows from the results is discussed. Practical implications The authors suggest that the PPI in its present form is best used to predict advertising performance under conditions as per the inaugural validation test (Armstrong et al., 2016). Originality/value Advertisers will require compelling evidence of the PPI’s predictive accuracy to adopt the tool for pre-testing advertising. This study is the first independent test of the predictive validity of the PPI and its generalisability across advertising conditions. Another contribution of this study is the assessment of Armstrong’s advice to remove unreliable ratings. The authors show that this procedure, surprisingly, does not improve the predictive accuracy of the PPI.
37
White, Leanne. "Qantas still calls Australia home: The spirit of Australia and the flying kangaroo." Tourist Studies 18, no. 3 (July 18, 2018): 261–74. http://dx.doi.org/10.1177/1468797618785617.
Full textAbstract:
An analysis of images of Australia in Qantas television advertising is undertaken in this article. The phenomenon of ‘commercial nationalism’ is investigated through a close textual analysis of Qantas advertisements broadcast via mainstream media, in particular television, between 1987 and 2017. The advertisements are examined by undertaking a semiotic analysis. The research methodology also combines shot combination analysis and a reading of the visual and acoustic channels of the advertisement. In examining some of the key Qantas advertising campaigns in popular media over the past 30 years, it is revealed that the significant airline and tourism company Qantas has sung loudly to the tune of nationalism for the benefit of their business.
38
Mardiati, Nurul, Robiatul Islamiyah, and Rahmayanti Fitriah. "PENGARUH IKLAN OBAT FLU DI TELEVISI TERHADAP PERILAKU SWAMEDIKASI." Jurnal Riset Kefarmasian Indonesia 3, no. 1 (January 16, 2021): 35–44. http://dx.doi.org/10.33759/jrki.v3i1.103.
Full textAbstract:
The high prevalence of flu and the easy availability of drugs in the market and at relatively affordable prices are one of the driving forces for self-medicating by the community. In addition, increasingly sophisticated technological advances make it easy for people to get information, one of which is drug advertisements on television that can influence consumer behavior in the selection of drugs used in self-medication. This research was conducted with the aim of knowing the effect of cold medicine advertisements on television on self-medication behavior in the community of Karang Intan District. This research method is a descriptive observational study with a cross sectional design. The sampling technique was carried out using non-random sampling method, namely accidental sampling, and the number of respondents was 100 people. The data collected comes from questionnaire data, which is filled in by respondents accompanied by researchers. Descriptive data analysis was performed by using the chi square test. The results showed that the effect of cold medicine advertisements on television on self-medicated behavior in the community of Karang Intan District has a significant p value of 0.000. The conclusion is that the advertisement of cold medicine on television has an influence on self-medication behavior in the community of Karang Intan District.
39
Burson, G. "Analyzing Political Television Advertisements." OAH Magazine of History 6, no. 4 (March 1, 1992): 66. http://dx.doi.org/10.1093/maghis/6.4.66.
Full text
40
Romero-Fernández, Mª Mar, Miguel Ángel Royo-Bordonada, and Fernando Rodríguez-Artalejo. "Compliance with self-regulation of television food and beverage advertising aimed at children in Spain." Public Health Nutrition 13, no. 7 (November 16, 2009): 1013–21. http://dx.doi.org/10.1017/s1368980009991984.
Full textAbstract:
AbstractObjectiveTo evaluate the level of compliance with the PAOS Code (Publicidad, Actividad, Obesidad y Salud), which establishes standards for the self-regulation of food marketing aimed at minors, in television advertising by food and beverage companies that have agreed to abide by the Code.DesignThe study sample consisted of food and beverage advertisements targeting children during 80 h of programming by four Spanish television networks. The level of compliance with each standard of the PAOS Code was classified into three categories: ‘compliance’, ‘non-compliance’ and ‘uncertain compliance’. Overall, an advertisement was considered compliant with the PAOS Code if it met all the standards; non-compliant if it contravened one or more standards; and uncertain in all other cases.ResultsOf a total of 203 television advertisements from companies that agreed to the PAOS Code, the overall prevalence of non-compliance was 49·3 % (v. 50·8 % among those that did not agree to the code), with 20·7 % of advertisements considered of uncertain compliance. Non-compliance was more frequent on Saturdays, in longer advertisements, in advertisements containing promotions or dairy products, and for advertisements from companies of French or US origin.ConclusionsNon-compliance with the PAOS Code was very high and was similar for companies that did and did not agree to the Code, casting doubt on the Code’s effectiveness and oversight system. It seems the time has come to commit to statutory regulations that reduce the negative impact of advertising on children’s diets, as demanded by public health experts and consumer associations.
41
Li, Lijie, and Laurent Scaringella. "Perception Of Television Advertising From Chinas Young Generation." Journal of Applied Business Research (JABR) 30, no. 4 (June 30, 2014): 1031. http://dx.doi.org/10.19030/jabr.v30i4.8652.
Full textAbstract:
This paper aims to examine the elements employed in television advertising, which affect consumer attitudes toward advertised products and brands. 384 young Chinese responded to a survey questionnaire. This paper finds that celebrity endorsement positively affects creativity in television advertising. The credibility of television advertisement positively affects the recall of products and brands. Celebrities in television advertising or people who have professional knowledge as endorsers decrease the credibility of television advertisements contrary to the results of previous research. Creativity in television advertising has a negative effect on the recalls of products and brands. This paper offers insight about the young generations perception of television advertising in China. It provides a debated perspective that creativity in television advertising negatively affects product and brand recalls.
42
Fadillah, Rahmadani Linda. "ANALISIS WACANA IKLAN PRODUK KECANTIKAN BERUPA LIPSTIK PADA TELEVISI BERDASARKAN STRUKTUR DAN FUNGSI BAHASA." Ksatra: Jurnal Kajian Bahasa dan Sastra 2, no. 2 (January 15, 2021): 119–30. http://dx.doi.org/10.52217/ksatra.v2i2.724.
Full textAbstract:
This research describes the structure and function of Lipstick Beauty Product advertisements on television. This study uses a discourse analysis approach, this type of research is qualitative. The method used in this research is descriptive analysis. The data source of this research is in the form of Lipstick Beauty Product advertisements on television, which contains the structure and function of the advertising language. The results of the study describe the structure of lipstick beauty product advertisements on television consisting of language functions contained in food and beverage product advertisements on television including: (a) information functions, (b) persuasive functions and to form a positive image of the product to potential consumers.
43
Nasir, Noor Ul Ain, Tanveer Hussain, and Saima Waheed. "The Objectification of Women in Pakistani Television Advertisements and its Impact on the Body Image of Women." Global Sociological Review VI, no. I (March 30, 2021): 119–32. http://dx.doi.org/10.31703/gsr.2021(vi-i).16.
Full textAbstract:
This research study signifies the objectification of women in television advertisements in Pakistan and the portrayal of women as sexual objects that are used as an attraction for the opposite gender. Content analysis was conducted of the leading Pakistani entertainment channel “Hum TV”, advertisements during the prime time for one whole month and the patterns were identified, and then the survey was conducted, 200 questionnaires were distributed among the students of University Central Punjab to know the impacts. Cultivation theory was employed to find theoretical foundations. The results of the study showed that excessive exposure to television advertisements where women are treated as sexual objects and used for the purpose of selling things cultivate an objectified image of women in society as a sex symbol. The findings also suggest that there is a high involvement of sexual content in the advertisement. Efforts are made in this regard, but there is a long way to go.
44
Putri, Alifia Ananda. "Representasi Sensualitas Wanita Pada Iklan Televisi “Segar Sari Susu Soda” Versi Julia Perez." CITRAWIRA : Journal of Advertising and Visual Communication 3, no. 1 (June 11, 2022): 35–48. http://dx.doi.org/10.33153/citrawira.v3i1.4619.
Full textAbstract:
Advertising as a promotional medium contains the ideology of persuasion. This research is motivated by the existence of a television advertisement for Segar Sari Susu Soda, a version of Julia Perez, which represents the exploitation of female sensuality. The research approach uses descriptive qualitative methods, which are carried out with the viewpoint of the theory of female sensuality in mass media (television) advertisements based on existing case studies. The aim is to analyze product advertisement impressions that contain elements of female sensuality by using Charles Sanders Peirce's theory and John Fiske's semiotic analysis theory to explore both the social and linguistic meanings visualized in these advertisements, both verbally and nonverbally. The results of this study indicate that the sensuality presented in the advertisement for Segar Sari Susu Soda's version of Julia Perez is a form of emotional conflict in the form of a mask of sensuality that is modified to become an element being sold, and if left unchecked will damage the character of sexuality in a socio-cultural perspective and damage religious and ethical values.
45
Arslan, Gamze, and Armağan Gökçearslan. "THE USE OF CLAY ANIMATION IN TELEVISION ADVERTISEMENTS." E-journal of New World Sciences Academy 15, no. 1 (January 15, 2020): 52–70. http://dx.doi.org/10.12739/nwsa.2020.15.1.d0252.
Full text
46
Jayswal, Mitesh M. "Comparative Study on Negative Political Advertisements with Specific Focus on Attack and Rebuttal Television Campaigns from Indian Perspective." Journal of Creative Communications 12, no. 2 (June 1, 2017): 134–49. http://dx.doi.org/10.1177/0973258617708373.
Full textAbstract:
Nowadays, in Indian political system, it is common for the political parties to use the negative political advertisements to denigrate the opponent political party. Normally, such attacks are responded with the use of similar media either by retaliating or with putting fresh charges on the attacker. In this article, an experiment has been conducted in an Indian state ‘Gujarat’ to compare the effect of attack and rebuttal types of political television campaigns. After considering the literature pertaining to negative political advertisement, this research addresses four related issues. The first and second objectives of this study are to compare the effect of attack and rebuttal type of advertisements on attitude towards advertisement and political party subsequently. The third objective is to compare attack and rebuttal type of advertisements on the basis of intrusiveness effect. The final objective is to compare impact of both types of negative advertisements on intention to vote for sponsoring political party. The results indicate that the ‘attack advertisements’ prove effective in changing the attitude of citizens and intention to vote. The results of the study have practical implications for practitioners of political advertising and consultants of political campaigns. It will help them to create a link between voters’ attitudinal responses and creation of effective campaign strategies.
47
Morton, Leah, Samantha Gee, and Emma J. Hingston. "Exposure of children to television food advertisements: an observational analysis." British Journal of Child Health 2, no. 1 (February 2, 2021): 31–36. http://dx.doi.org/10.12968/chhe.2021.2.1.31.
Full textAbstract:
Television advertisements are a powerful medium by which food companies can influence children's dietary choices. This study aimed to determine the current frequency and nutritional content of food and drink advertisements on popular television channels and ascertain whether this differed depending on the target age-group. In this study, television channels were classified by their stated target age-groups. A total of 96 hours of the most popular television channels from each age category were watched during children's peak viewing times, and food and drink advertisements were nutritionally analysed. Overall, 9.5% of advertisements observed were for food and drink. More food and drink advertisements (P<0.001) and those promoting high in fat, salt or sugar (HFSS) products (P<0.001) were broadcast on channels aimed towards older children. There is an ongoing exposure of children to HFSS products via both adult- and child-targeted television channels. Further efforts are required to limit this.
48
Mutahir, Arizal. "Changes in gender relations in advertisement show on formula milk in television." Masyarakat, Kebudayaan dan Politik 32, no. 4 (December 30, 2019): 411. http://dx.doi.org/10.20473/mkp.v32i42019.411-425.
Full textAbstract:
In addition to selling products, formula milk advertisements also displayed an overview of what, who, and how is the Indonesian children’s identity. The process of constructing a gender perspective of Indonesian children occurred through the representation of children in these advertisements. This paper sought to read advertisements on formula milk in connection to gender relations. The purpose of this paper was to find out how the identity and gender of Indonesian children represented in formula milk advertisement. The constructionist approach used in this paper. Roland Barthes’s semiotic method used to read the child’s description and the child’s gender relations represented in the ad. The data of this paper were 45 adverts of formula milk from eight different brands that aired on television throughout 2011. In the reading process, it revealed that the description of gender roles in formula milk advertisements was a new form of gender relations in Indonesia. In advertisements, there was a mother figure who is still concerned with domestic roles. However, the boundary between domestic space and public space had been fading. The appearance of men had undergone modifications. Fathers were displayed interacting with his children in a friendly manner. This change in appearance did not necessarily change gender stereotypes. Boys were still dominant. They showed as healthy and smart. It had implications for gender ideas that were embedded and expressed in the appearance of children. Boys showed preparing to stare at the future with all the advantages attached to them. Children who showed advertisements of formula milk are boys who look contemporary, creative and come from the middle class.
49
Karsay, Kathrin, Jörg Matthes, and Valerie Fröhlich. "Gender role portrayals in television advertisements: Do channel characteristics matter?" Communications 45, no. 1 (March 26, 2020): 28–52. http://dx.doi.org/10.1515/commun-2019-2055.
Full textAbstract:
AbstractIn the present study we investigated the role of channel characteristics with regard to gender role portrayals in television advertisements. Drawing on cultivation theory and social cognitive theory, we investigated six key variables in this line of research. We sampled a total of N = 1022 advertisements from four Austrian television channels: a public service channel, a commercial channel, and one commercial special interest channel for men and for women, respectively. Our results replicate well-known stereotypic gender role portrayals prevalent in television advertisements. The public service channel and the private channel did not differentiate from each other with regards to gender stereotyping. We found that a channel with a female target group aired advertisements containing the same or even amplified stereotypes compared to a male channel. The potential negative effects of stereotypic gender role portrayals in television advertisements are discussed.
50
Mittal, Manish. "Correlation between Television Viewing Time and Effects of Television Advertisements on Children." Management and Labour Studies 34, no. 3 (August 2009): 425–33. http://dx.doi.org/10.1177/0258042x0903400307.
Full textAbstract:
Children enjoy watching television for long hours and are exposed to numerous television advertisements. The fact that they enjoy greater stake in family buying decision have made marketers attracted towards them. Marketers find it easier to influence children through television advertising. They assimilate the advertising message faster and their minds are not cluttered as adult mind. Parents, generally, hold television advertising to be largely responsible for changing their children's behavior and inculcating in them the desire for products not good for their health and development and converting then into naggers. This study attempts to understand how much television advertising can be held responsible for molding the behavior of children. It studies me correlation between television viewing time and various behavioral effects of television advertising. The results of the study indicate that Indian children watches television on an average for 18.35 hours in a week and more a child is exposed to television advertisements the greater he/she is affected by television advertisements.