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Books on the topic 'Television advertisements'

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Author: Grafiati
Published: 4 June 2021
Last updated: 20 February 2023

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1

Seval, Guven, and Boylu Ayfer Aydiner, eds. Children and advertising: What do they think about advertisements, how are they affected by advertisements? New York: Nova Science Publishers, 2010.

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2

Qirāʼatī nuqqādānah az āgahīʹhā-yi tujjārī dar tilivīziyūn-i Īrān. Tihrān: Nashr-i Rūznigār, 2006.

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3

Bas, Jenina. ParentPower 2: A practical guide to children, shopping and advertisements. [London]: Food Advertising Unit, 1998.

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4

Tucker, Nicola. As seen on T.V.: British terrestrial television advertisements and social class 1945-1999. London: LCP, 1999.

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5

Higgins, Colin. Style in context: An examination of "style" in television advertisements for the car. [Derby: University of Derby], 1995.

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6

A content analysis of radio/television advertisements of infant food products aired/shown in selected radio/television stations in Cebu. Makati, Metro Manila: Nutrition Center of the Philippines, 1991.

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7

Donald, Bain. Madison Avenue Shoot. New York: Penguin USA, Inc., 2009.

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8

Madison Avenue shoot: A Murder, she wrote mystery : a novel. New York: Obsidian, 2009.

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9

Stephens, Debra Lynn. Predicting post-advertisement attitudes. Cambridge, Mass: Marketing Science Institute, 1992.

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10

Stephens, Debra Lynn. Predicting post-advertisement attitudes. Cambridge, Mass: Marketing Science Institute, 1992.

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11

Stephens, Debra Lynn. Predicting post-advertisement attitudes. Cambridge, Mass: Marketing Science Institute, 1992.

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12

United States. Congress. Senate. Committee on Labor and Human Resources. Subcommittee on Children, Family, Drugs and Alcoholism. Alcohol advertising: Hearing before the Subcommittee on Children, Family, Drugs, and Alcoholism of the Committee on Labor and Human Resources, United States Senate, Ninety-ninth Congress, first session, on reviewing advertisements and television commercials promoting the sale and consumption of alcoholic beverages, February 7, 1985. Washington: U.S. G.P.O., 1985.

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13

Mackintosh, Elizabeth. Kidvertising: what constitutes a successful confectionery television advertisement aimed at children aged seven to ten?. Oxford: Oxford Brookes University, 2001.

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14

H.R. 1084, the Commercial Advertisement Loudness Mitigation Act (CALM); H.R. 1147, the Local Community Radio Act of 2009; and H.R. 1133, the Family Telephone Connection Protection Act of 2009: Hearing before the Subcommittee on Communications, Technology, and the Internet of the Committee on Energy and Commerce, House of Representatives, One Hundred Eleventh Congress, first session, June 11, 2009. Washington: U.S. G.P.O., 2012.

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15

Television, Thames, ed. [ Television advertisements]. [London]: [Thames Television], 1987.

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16

Benoit, William L. Functional Analysis of Political Television Advertisements. Lexington Books/Fortress Academic, 2015.

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17

Benoit, William L. Functional Analysis of Political Television Advertisements. Lexington Books/Fortress Academic, 2014.

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18

Benoit, William L. Functional Analysis of Political Television Advertisements. Lexington Books/Fortress Academic, 2014.

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19

A Functional Analysis Of Political Television Advertisements. Lexington Books, 2014.

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20

Livingstone, Sonia. Television advertisements and the portrayal of gender. 1986.

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21

M, Henny Leonard, ed. Semiotics of advertisements. Aachen: Edition Herodot, 1987.

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22

Arhontoudis, Thomas Athanasios. Television advertisements and their effect upon the socialization of Canadian immigrants. 1992.

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23

Hill, Scott Allen. Sports production as structure: Memory for in-stadium advertisements. 1994.

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24

Sex role stereotyping: A content analysis of radio and television programs and advertisements. Vancouver: MediaWatch = Évaluation-médias, 1985.

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25

MediaWatch, ed. Sex role stereotyping: A content analysis of radio and television programs and advertisements. Vancouver: MediaWatch = Évaluation-médias, 1985.

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26

So you want to get your child into commercials, and print advertisements, TV, movies, or plays. Universal City, CA (P.O. Box 8466, Universal City 91608-8466): The Associates, 1990.

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27

Goodstein, Ronald C. How do consumers screen advertisements ?: A heuristic model of ad processing. 1990.

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28

Sex Role Stereotyping : a content analysis of Radio and Television Programs and advertisements: Synopsis. Vancouver: MediaWatch, 1985.

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29

Seeing Spots: A Functional Analysis of Presidential Television Advertisements, 1952-1996 (Praeger Series in Political Communication). Praeger Publishers, 1999.

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30

Phillips, Robert, and Graham Young. Television Advertisement Pricing in the United States. Oxford University Press, 2012. http://dx.doi.org/10.1093/oxfordhb/9780199543175.013.0011.

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31

Green, Donald P., Allison J. Carnegie, and Joel Middleton. Political Communication. Edited by Kate Kenski and Kathleen Hall Jamieson. Oxford University Press, 2014. http://dx.doi.org/10.1093/oxfordhb/9780199793471.013.022.

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In an effort to overcome the limitations of survey research and lab experimentation, researchers studying the effects of communication have increasingly turned to field experimentation, or randomized trials conducted in real-world settings. This essay describes the research designs and findings from illustrative field experiments in three substantive domains. First, the authors consider public information campaigns designed to encourage voters to hold public officials accountable for performance in office. Second, they discuss individually targeted information designed to encourage voters and taxpayers to comply with social norms. Finally, they review recent attempts to study the electoral effects of television and radio advertisements. This array of studies illustrates how field experiments may contribute to a broad range of important theoretical and policy debates.
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32

Williams, Sonja D. Struggling to Fly. University of Illinois Press, 2017. http://dx.doi.org/10.5406/illinois/9780252039874.003.0010.

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This chapter focuses on Richard Durham's career as a scriptwriter for television. Durham had been wanting to write for television since the early 1950s. The year 1969 brought the promise of creating a unique TV series, to be called More from My Life. The show, to air on noncommercial station WTTW-TV, would be a soap opera about black life in Chicago. In the past, Durham's TV scriptwriting desires had been dashed while he legally sparred with NBC. But after that fight ended, Durham served as a ghostwriter for science fiction shows like One Step Beyond, Climax, and The Outer Limits, as well as other TV dramas during the late 1950s. By the time Durham began his stint with WTTW, Blacks were becoming more visible on America's TV screens, especially in advertisements and public service announcements. Durham transformed More from My Life into Bird of the Iron Feather, which made its broadcast debut on January 19, 1970. After only seven weeks on the air, however, it was terminated by WTTW.
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33

PRINCE, Brako. Influence of Television Advertisement on the Alcoholic Drinking Habits of the Youth in the Koforidua Municipality. Independently Published, 2017.

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34

Deaville, James, Siu-Lan Tan, and Ron Rodman, eds. The Oxford Handbook of Music and Advertising. Oxford University Press, 2021. http://dx.doi.org/10.1093/oxfordhb/9780190691240.001.0001.

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The Oxford Handbook of Music and Advertising assembles an array of forty-two pathbreaking chapters on the production, texts, and reception of advertising through music. Uniquely interdisciplinary, the collection’s tripartite structure leads the reader through these stages in the communication of the advertising message as presented by Chris Wharton (2015). The chapters on production study the factors, activities, and people behind the music for the marketing pitch, both past and present. Prominent throughlines in the section include factors influencing the selection of music (and musicians) for advertising, the role of music in corporate branding strategies, the creative forces behind the soundscape of advertising, and industry practices that undergird all aspects of music in commercial contexts. The section on Text focuses on analytic and historical approaches to ads in various media, and includes commentaries on musical genres in ads ranging from Western European art music to American popular genre. Also covered in this section is ad music as used in different ad genres, such as political ads, public service announcements, and television commercials. The analyses used in this section draws from traditional music theory, semiotics, and hermeneutic analysis. Finally, the last section addressing “Reception”—with contributions by researchers in psychology, marketing, and other fields—involves the formulation of models and theories, and implementation of research methods to examine how the presence of music may influence peoples’ attitudes, emotions, thoughts, and behaviors in the context of advertisements and within service environments such as stores, restaurants, and banks. The editors and chapter contributors of this book bring a diversity of perspectives to the topic but share a united aim: to illuminate music’s vital contribution to the advertising message.
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