Relevant bibliographies by topics / Television advertisements

Academic literature on the topic 'Television advertisements'

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Published: 4 June 2021
Last updated: 20 February 2023

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Journal articles on the topic "Television advertisements"

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Saputri, Nurul Intan, Didin Nuruddin Hidayat, Alek Alek, and Ismalianing Eviyuliwati. "An Analysis of Illocutionary Acts in Beauty Product Advertisements in Television Broadcast." Journal of English Language Teaching and Linguistics 6, no. 1 (April 15, 2021): 1. http://dx.doi.org/10.21462/jeltl.v6i1.483.

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<p><em>Nowadays, advertising is no stranger to the wider community. We can commonly find advertisements through several media such as television, radio, magazines, billboards, and even YouTube. The present study attempts to investigate the type of illocutionary acts used in beauty product advertisement utterances in television broadcasts. The significance is to enrich the literature on speech acts used by advertisers, especially illocutionary acts in beauty products. This research's main data were several advertisements utterances of beauty products, such as shampoo advertisements, cosmetic advertisements, facial wash advertisements, and other related beauty advertisement products. Further, the data were described by a descriptive study. In addition, data were gathered by downloading the advertisement from YouTube and taking note the conversation to analyse the utterances used in the advertisements. Furthermore, the data were analysed based on context advertisement utterances in the form of conversations on television broadcast and classified the utterances using the theory proposed by Searle about types of illocutionary act. There are five types of illocutionary by Searle: declarative, representative, expressive, directive, and commissive. Above all, the findings showed that the assertive function dominates in beauty advertisements and commissive is the type rarely used in beauty product advertisements.</em><em></em></p>
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Soni, Mayank Jyotsna. "Effects of varying involvement level within a television program on recall of cognitive versus affective advertisement." Journal of Consumer Marketing 34, no. 4 (June 12, 2017): 338–48. http://dx.doi.org/10.1108/jcm-09-2015-1532.

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Purpose This study aims to explore how different involvement levels within a single television program influence recall of cognitive vs affective advertisements aired during that television program. Design/methodology/approach Two studies of 2 (program involvement: high vs low) × 2 (advertisement involvement: cognitive vs affective) between subject design were conducted; one study was for cognitive program and other study was for affective program. Existing scales were used after conducting reliability and validity tests. Findings The influence of different levels of involvement with a television program on recall of cognitive and affective advertisements was found. Specifically, recall of cognitive advertisement was found to be higher when involvement with television program is low than when involvement with program is high. Recall of affective advertisement was found to be lower when involvement with program is low than when involvement with program is high. Practical implications Results indicate that cognitive advertisements are recalled more at point of low involvement with program, whereas affective advertisements are recalled at point of high involvement with program. The implications are in the field of understanding and making advertisement airing decisions. Originality/value When the television program progresses, the story tends to build, and hence, the involvement increases. Therefore, involvement level with the program at initial point and later point can vary. This study identified the possibility of cognitive advertisement being recalled more at initial point of a television program, i.e. at low involvement, and affective advertisement being recalled more at the later point of the same television program, i.e. at high involvement.
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Manurung, Roisa Monika, Siti Aisyah Ginting, and I. Wayan Dirgeyasa Tangkas. "SEMIOTIC IN MILK ADVERTISEMENTS." LINGUISTIK TERAPAN 17, no. 3 (January 9, 2021): 281. http://dx.doi.org/10.24114/lt.v17i3.22460.

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Television advertisement has a promotional function as a medium to advertise a product. It implicitly persuades people to create demand of a product that is being advertised. Implicit meaning can be studied with semiotic; it is the theory and study of sign, symbol, and signification as communicative behavior, especially as elements of language or other system of communication. This study is aimed to identify the types of signs of milk television advertisements. The writer focuses on four advertisements of milk products 'Bear Brand Sterilized advertisements, which published on television media since June 2009-2015. The methodology used in this research is qualitative method and the researcher uses semiotics approach of Charles Sanders Peirce. The data of this analysis are phrases, sentences, images, objects, and colors in each advertisement. The writer identifies some signs in each scene of the advertisement. The data are found in 25 in the bear brand advertisements. The result of this study shows that each scene contains signs such as icon,index, and symbol. There are 22 of icons, 8 indexes, and 26 symbols. In the analysis using Charles Sanders Pierce Triadic theory, the writer found that in every advertisement uses signs which consist of representament, object, and interpretant. The combination of the three signs will deliver the meaning of the selected object (advertisement) to the reader. The result of the study shows that the three kinds of signs are used to create clear meanings and both of them have a strong relationship in delivering messages of the products.Keywords: Television Advertisement, Semiotic, Icon, Index, Symbol
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Manurung, Roisa Monika, Siti Aisyah Ginting, and I. Wayan Dirgeyasa Tangkas. "SEMIOTIC IN MILK ADVERTISEMENTS." LINGUISTIK TERAPAN 17, no. 3 (January 9, 2021): 281. http://dx.doi.org/10.24114/lt.v17i3.22460.

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Television advertisement has a promotional function as a medium to advertise a product. It implicitly persuades people to create demand of a product that is being advertised. Implicit meaning can be studied with semiotic; it is the theory and study of sign, symbol, and signification as communicative behavior, especially as elements of language or other system of communication. This study is aimed to identify the types of signs of milk television advertisements. The writer focuses on four advertisements of milk products 'Bear Brand Sterilized advertisements, which published on television media since June 2009-2015. The methodology used in this research is qualitative method and the researcher uses semiotics approach of Charles Sanders Peirce. The data of this analysis are phrases, sentences, images, objects, and colors in each advertisement. The writer identifies some signs in each scene of the advertisement. The data are found in 25 in the bear brand advertisements. The result of this study shows that each scene contains signs such as icon,index, and symbol. There are 22 of icons, 8 indexes, and 26 symbols. In the analysis using Charles Sanders Pierce Triadic theory, the writer found that in every advertisement uses signs which consist of representament, object, and interpretant. The combination of the three signs will deliver the meaning of the selected object (advertisement) to the reader. The result of the study shows that the three kinds of signs are used to create clear meanings and both of them have a strong relationship in delivering messages of the products.Keywords: Television Advertisement, Semiotic, Icon, Index, Symbol
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Miller, Caitlyn A., Nancy D. Albers-Miller, and Tami L. Knotts. "Applying television ratings to advertising: Are parents informed?" Young Consumers 19, no. 3 (August 20, 2018): 267–79. http://dx.doi.org/10.1108/yc-11-2017-00751.

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Purpose Both television and movie rating systems are used to inform parents, caregivers and prospective viewers about the content which will appear in a program. While rating systems are fallible, they do provide information prior to viewing. Unfortunately, television advertisements are not rated. Can a parent or caregiver feel confident that a child restricted to a particular level of viewing content will avoid being exposed to advertising content which exceeds the program rating? The purpose of this paper is to explore the content of advertisements relative to an established rating system. Design/methodology/approach Advertisements were assigned ratings based on the TV rating criteria. Comparisons between advertisement ratings and program ratings are provided. Additionally, advertisements are examined for unrated mature themes. Findings More than half of the advertisements analyzed across all program ratings were deemed appropriate for all audiences. However, it was discovered that advertisement content exceeded the content rating of the program during which it aired over 20 per cent of the time. Originality/value The findings show that the content of about one in every five television advertisements will have content that exceeds the content rating of the program in which the advertisement appears. This has the potential to undermine parental or caregiver restrictions on a child’s viewing content.
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Islami, Syaidah, and Intan Sari Ramdhani. "Analysis of Locutionary, Illocutionary and Perlocutionary Speech Acts in Product Advertisements on Television." AURELIA: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia 2, no. 1 (January 24, 2023): 547–51. http://dx.doi.org/10.57235/aurelia.v2i1.217.

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This speech act research aims to examine the language used in product advertisements on television. In this study, researchers used a qualitative approach and used descriptive methods. The descriptive method is used to describe the types of speech acts in product advertisements on television. The subject of this study is the product that will be shown on television, while the research object is the speech act in a product advertisement on television. Data collection techniques in this study used recording, observing, and note-taking techniques. Based on the method used, the research results obtained in the form of locutionary, illocutionary, and perlocutionary speech acts in product advertisements on television. The conclusion from the researcher is that the declarative form of locutionary speech acts in the Superstar Snaps advertisement, the illocutionary function in the form of the commissive function of the sentence form "offer" in this study is found in the Teh Pucuk Harum advertisement, while the perlocutionary speech act is in the form of a representative function in the form of the sentence "showing" in this study. This is found in the Ajinomoto advertisement.
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Thatelo, Mopailo Thomas. "Afrocentric analysis of music in political advertisements of the Economic Freedom Fighters (EFF)." Communicare: Journal for Communication Studies in Africa 41, no. 2 (December 15, 2022): 65–74. http://dx.doi.org/10.36615/jcsa.v41i2.1431.

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In 2009, South Africa saw another landmark with the introduction of political advertisements on television. Literature is littered with studies of political advertisements on television. In these studies, 1) background music is merely an accompaniment to advertisement voiceover and images, rather than an argument itself. Little is known about 2) the discursive role of background political music as a means of conveying political messages in political television advertisements, 3) the underlying ideology and 4) Afrocentric rhetoric in political music used in political television advertisements. Considering the above, this paper interrogates the Afrocentric perspective underlying the rhetoric of background music in the political television advertisements of the South African opposition political party, the Economic Freedom Fighters (EFF) from 2014 to 2021. This study employs the decolonial thought of the Afrocentric perspective as a theory and a research method to interrogate underlying rhetoric in political music. Findings of the paper revealed that the EFF background music is highly political, Afrocentric and inherently rhetorical.
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Allen, Caitlin G., Colleen M. McBride, Regine Haardörfer, and Megan C. Roberts. "Associations Between Objective Television Exposure and Cancer Perceptions in a National Sample of Adults." Cancer Control 26, no. 1 (January 1, 2019): 107327481984660. http://dx.doi.org/10.1177/1073274819846603.

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The expanding sources of media coverage of cancer may have a powerful impact on emotions, cancer knowledge, information seeking, and other health behaviors. We explored whether television advertisements were associated with cancer worry, perceived risk, and perceived ability to prevent cancer using cross-sectional data from the Health Information National Trends Survey (HINTS) linked to television advertisement data from Kantar Media. We conducted hierarchical linear modeling assessing 2-level models for each of the 3 outcomes of interest. The most common content included advertisements for cancer clinics (54.4%), public service announcements about cancer (22.0%), and advertisements about cancer organizations (9.1%). Most variance in cancer perceptions was due to individual-level characteristics and not exposure to television advertisements, which aligns with previous literature suggesting a small, but significant, association of television exposure with health beliefs. Higher levels of exposures to cancer-specific television advertisements were associated with higher levels of risk perceptions. Additionally, older adults’ levels of perceived worry and risk were more likely to be associated with television exposure than younger adults. Given the substantial investments being made in cancer advertisements on television, the differences in exposure are important to consider in future efforts to understand predictors of beliefs about cancer and in the development of interventions designed to target risk-reducing behaviors.
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Ali, Moondore Madalina. "Analisis Isi Iklan Televisi di Indonesia." Humaniora 5, no. 2 (October 30, 2014): 766. http://dx.doi.org/10.21512/humaniora.v5i2.3132.

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There are no television channels especially for children in Indonesia. Children’s programmes usually air early in the morning or in the afternoon. Most children watch television during Saturday and Sunday where most of them do not have to go to school. Children could watch any programmes airing during those times. There were not many content analysis researches looking at advertiments aired in television before in Indonesia. Therefore, this study looked at advertisements shown on Saturday and Sunday by using quantitative method. Quantitative method used was content analysis. Four private channels were chosen with a total 120 hours of television program recorded on Saturday and Sunday. This study showed that 37 out of 120 hours of television were advertisement with 6898 advertisements (promotion and products). Children in Indonesia were exposed to many advertisements on television on Saturday and Sunday.
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Ulfa, Rima Novia, Rr Astri Indriana Octavita, and Tiarma Ika Yuliana. "Analysis of Myth Barthes in SGM Milk Formula Advertisement “Aku Anak SGM Explore” Version." Scope : Journal of English Language Teaching 5, no. 2 (April 9, 2021): 106. http://dx.doi.org/10.30998/scope.v5i2.7547.

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<p>Advertisement is a medium of communication between producers and consumers. An advertisement can be done through various media such as newspapers, magazines, internet, radio and/or television. In advertisement, producers try to create a sign to make a hidden message (mitos) behind. Advertisement plays significant role in promoting such products because it spreads wider. Literacy of advertisements, through mass media is very essential in helping audiences to better see and understand how messages in the form of text, verbal and nonverbal are displayed through audio visual. The hidden message is created to convey consumers. So that, they can truly understand the message. Television is as one of the media to represent hidden message contained in an advertisement.</p><p>This study aims to analyze how the signs contained in the texts displayed in the SGM formula advertisement, version "Aku Anak SGM" on television. The methodology used was qualitative with a semiotic analysis approach. Semiotic approach from Barthes will be used by researchers to reveal the signs in these advertisements, by using signifier and signified to get hidden meaning inside. From this analysis can be revealed signs that are relevant to the message that the producer wants to assure the consumers. The existence of advertisements in audio-visual media with other media certainly has a different effect. Television is a complete media, because it can contain messages in the form of audio and visually. Commercial advertisements will have more selling power if they succeed in taking advantage of the advantages possessed by the media.</p>
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Dissertations / Theses on the topic "Television advertisements"

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Saks, Jeremy M. "Demographic Congruency, Advertisements, and Television Shows: The Effect of Advertisement Viewing on Television Show Evaluation." Ohio University / OhioLINK, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1386155716.

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Hill, Brad. "Processing Pull-Through Advertisements Screened During Sporting Telecasts: Effects Of Advertisement Message Speed, Programme Context and Repetition Priming." Thesis, Griffith University, 2006. http://hdl.handle.net/10072/367281.

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Exposing consumers to advertisements and communicating clear messages within advertisements is important for marketers in achieving desired outcomes such as generating brand awareness, creating favourable attitude toward a brand, or seeking product sales. Recent technological advancement in televised broadcasting has seen marketers introduce another advertising tool to gain exposure and communicate messages to potential consumers. Typically termed pull-through advertisements, these are executed at the same time viewers are watching a television programme. They must compete for processing attention among stimuli emanating from within the television programme. Four studies examined pull-through advertisements as a stimulus that competed for processing attention within sport television broadcasts. These studies explored the effects of processing pull-through advertisements under conditions of different message speed, varied television programme context, and repeated brand exposure. Conclusions derived from results of these studies focused on explaining the manner in which advertisements compete for processing attention. These explanations were guided by two theories of information processing: feature integration theory--a cognitive information processing theory; and excitation transfer theory--an affective information processing theory. Study One looked at establishing ecological validity for pull-through advertisements employed during sport television broadcasts. The study provided a content analysis that focused on characteristics and the use of pull-through advertisements as well as the television programme stimuli surrounding the pull-through advertisement at the time of execution. Study Two examined effects of speed of pull-through advertisements on familiar and unfamiliar brand name recall, brand name recognition, and comprehension of advertisement messages. The study was conducted experimentally, with pull-through advertisements of various speeds being constructed for testing on a sample of Australians. It was also found that familiar brand names should only be used in pull-through advertisements, as all results for unfamiliar brand names were less favourable than that found for familiar brands. Study Three explored effects of three different television programme contexts (dead, action, and excitement) on cognitive and affective processing of pull-through advertisements on levels of advertisement information processing, attitude toward the advertisement (Aad), and attitude toward the brand (Ab). This study also investigated whether people recalled seeing the advertisement. The study was performed experimentally and was informed by findings from Study Two. Study Four investigated effects of repeated exposure of a brand name on attitude toward the brand (Ab) and purchase intent (PI). Pull-through advertisements were used in combination with advertisements in follow-up commercial breaks to repeatedly expose a brand name to consumers. This study was conducted experimentally and was informed by results of Studies Two and Three. Overall, results of the experimental studies suggested the manner in which pull-through advertisements competed for processing attention among stimuli from sport television broadcasts was consistent with proposals made by information processing theories of cognition and affect, i.e., feature integration theory and excitation transfer theory. Pull-through advertisements were able to compete for processing attention within sport television broadcasts. Pull-through advertisements were able to break through the clutter of stimuli of a sport television broadcast and be processed through either cognitive or affective information processing systems. Processing of pull-through advertisements demonstrated that cognitive and affective processing systems are not mutually exclusive and that both cognition and affect can work in tandem to process information. However, each system has its unique ways of allowing pull-through advertisement information to be processed. The use of both systems demonstrated that, even if deemed unwanted, words that made up a pull-through ad message were sufficiently distinguishable to allow processing to occur at a non-conscious level. It is here (at the non-conscious level) that stimuli surrounding the pull-through advertisement affect the advertisement message; particularly through the use of the affective information processing system. Whether pull-through advertisements were processed cognitively or affectively, or whether or not people recalled seeing words of the pull-through advertisement, just one exposure was sufficient to break through the clutter of sport television broadcast and achieves salient effects.
Thesis (PhD Doctorate)
Doctor of Philosophy (PhD)
Griffith Business School
Griffith Business School
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Brown, Lucy Maud. "A typology of aesthetic appeals for television advertisements /." Digital version accessible at:, 2000. http://wwwlib.umi.com/cr/utexas/main.

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Sum, Kit Ming. "A study of the discourse of advertisements : the Cantonese advertisements on television in Hong Kong." HKBU Institutional Repository, 1995. http://repository.hkbu.edu.hk/etd_ra/92.

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Bender, Lorraine D. "A content analysis of food and nutrition television advertisements." FIU Digital Commons, 1988. http://digitalcommons.fiu.edu/etd/1499.

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Television (TV) reaches more people than any other medium which makes it an important source of health information. Since TV ads often offer information obliquely, this study investigated implied health messages found in food and nutrition TV ads. The goals were to determine the proportion of food and nutrition ads among all TV advertising and to use content analysis to identify their implied messages and health claims. A randomly selected sample of TV ads were collected over a 28-day period beginning May 8, 1987. The sample contained 3547 ads; 725 (20%) were food-related. All were analyzed. About 10% of food-related TV ads contained a health claim. Twenty-five representative ads of the 725 food ads were also reviewed by 10 dietitians to test the reliability of the instrument. Although the dietitians agreed upon whether a health claim existed in a televised food ad, their agreement was poor when evaluating the accuracy of the claim. The number of food-related ads dropped significantly on Saturday, but the number of alcohol ads rose sharply on Saturday and Sunday. Snack ads were shown more often on Thursday, but snack commercials were also numerous on Saturday morning and afternoon, as were cereal ads. Ads for snack foods accounted for the greatest proportion of ads (20%) while fast food accounted for only 7%. Alcohol constituted about 9% of all food and nutrition ads.
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Roberts, Zulpha. "Dialogicality in selected Nando's television advertisements: A multisemiotic approach." University of the Western Cape, 2018. http://hdl.handle.net/11394/5836.

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Magister Artium - MA (Linguistics, Language and Communication)
This thesis explored the mobility of semiosis other than language in the discourse of television advertising. Gilje (2010) highlights that remediation is the defining characteristic of new digital media and researchers have been slow in the development of theories and frameworks within multimodal phenomena. Therefore, the purpose of this study was to explore how Nando's producers recycle semiotic resources in the selected television advertisements. The researcher used a multimodal/multisemiotic approach, in which, concepts of semiotic remediation as re-purposing, resemiotisation and intertextuality proved to be a common discourse practice used by Nando's producers to produce new meaning in the new mediated representation. The researcher demonstrated that the 'new' advertisements created a new world order that is both real and fictional. This means that Nando's producers were able to remediate real life aspects and recontextualise them into their fictional advertisements, and vice versa, to evoke immediacy and hypermediacy. The double logic of immediacy and hypermediacy is complemented by the notion of semiotic remediation, and considered an aspect of remediation. Hence, the researcher's contribution towards this study was to introduce the notions of remediation and the double logic of immediacy and hypermediacy as tools in the social semiotic approach to multimodality. Moreover, this study showed that the Nando's advertising discourse relies primarily on everyday social discourses of culture, economics, religion and politics as their base for creativity. Thus, the researcher demonstrated, through the notion of chronotopes, how Nando's has invented advertisements that were able to conflate past and current timescales through the integration and recycling of prior semiotic material from past objects, events and activities for new purposes. This investigation proved, to a large extent, that the production of Nando's advertisements are re-presentations of prior semiotic material in time and space.
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Qian, Kan. "Towards a pragmatic approach to the analysis of television advertisements." Thesis, Lancaster University, 1992. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.332041.

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Plowright, David. "Context, text and reader : understanding communications technology through television advertisements." Thesis, University of Leicester, 1991. http://hdl.handle.net/2381/34608.

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Context, Text and Reader is an investigation of the way that members of a young audience use magazine and television advertisements to help them develop an understanding of technology and technological development. The thesis' main argument is that understanding the relationship between context, text and reader is the key to understanding how an audience uses advertising images to help it come to terms with the world. A combination of methodologies is employed, including semiotic analysis, content analysis, attitude surveys and group discussions. The study is divided into four main sections. The first, Context, provides a framework into which the empirical findings can be loosely fitted. Two important areas are looked at: the changes taking place in what is often referred to as the communications revolution and secondly, the role that advertising plays in the generation of social and cultural meaning. The second section, Text, includes a semiotic analysis of selected television and magazine advertisements for technology products. This is followed by a review of a number of published content analysis studies and then by a discussion of two empirical studies of television and magazine advertisements using a content analysis methodology. The third section moves on to investigate the reader's response to technology. The findings of three empirical investigations are outlined and discussed. These are an exploration of attitudes to, firstly, technology in general; secondly, a television commercial for a domestic personal computer and thirdly a commercial for a television set. The final section of the thesis, Context, Text and Reader, brings together the three different elements of the study with, first of all, an outline of the issues involved in what are called "Reception Studies", then by an analysis of two group discussions of the television commercials for a domestic personal computer and a television set, used earlier in the study.
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Idris, I. "Older people as models in Malaysian television and print advertisements." Thesis, University of Liverpool, 2016. http://livrepository.liverpool.ac.uk/3007899/.

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Despite a global ageing population, many businesses in general and advertisers in particular have been criticised for not meeting the needs of older consumers. Older Malaysians are relatively neglected and ignored by marketing and advertising although this market is growing. The majority of research pertaining to ageing consumers has been conducted in Western countries and cannot always be applied to the East because of cultural differences. As Malaysia is experiencing a demographic transition where the number of older people is increasing, it is essential for advertisers and marketers to understand older adults’ specific preferences in the marketplace. The central aim of this research is to advance knowledge by analysing the usage and portrayal of older models in both television and print advertisements in Malaysia and investigating the attitude of older consumers towards such advertisements. This study evaluates the portrayal in terms of function and roles of older adults in both television and print advertisements. On top of that, attitudes of older consumers towards the use of older models in advertising are also investigated. Since not many studies on cognitive age has been done particularly in Malaysia, this study also measures cognitive age among older adults and analyses its impact on attitudes towards older advertising models. Lastly, this study has also compared and contrasted the attitudes of older and younger adults towards older models in advertisements. Based on the review of the international literature pertaining to older adults in advertising in terms of their representation, roles in advertisements, the way older models are portrayed in advertising, age-related social attitudes in terms of young people attitudes towards age and ageing and also discussion on the concept of age, a number of propositions emerged. Several relevant gerontological, psychological and sociological theories and concepts also underpin the review of the literature. Content analyses were used analyse the use and portrayal of older adults. A total of 2,230 TV advertisements and 2,687 print advertisements comprise the sample, making this the largest content analysis of Malaysian advertising ever conducted. Then, a total of 600 questionnaires comprising 400 from adults’ age 50+ years and, for comparative purposes,200 from younger people, were collected in order to assess attitudes towards different portrayals of older models. Cognitive age was also measured. The findings of this thesis have made several contributions to knowledge. First, this is the first Malaysia study to consider the use and portrayal of older models in both print and television advertisements. Results show that older adults in Malaysian advertising are portrayed as active, happy and are shown in a variety of settings. These findings are in contrast to many international studies, and are important because advertising can impact the way older adults are treated in society and influence the self-esteem of older adults themselves. Second, the thesis analyses the different ways in which gender is depicted in advertising, and finds that despite older females being financially successful, advertising still restricts them to mostly support roles and rarely shows them in non-domestic settings. Third, the thesis has also considered how different ethnic groups are portrayed in ads and analysed attitudes of different ethnic groups towards older models which have never been studied before, which have implications for advertising design. Fourth, the study establishes that older Malaysian consumers use advertising to inform product choices in different ways to younger adults. Different media usage and attitudes towards advertisements also emerged among the older group, all of which have implications for segmentation as well as helping marketers to design better advertising strategies and media plans. Fifth, the study explores age differences in attitudes towards older advertising models and finds that younger people actually had more positive attitudes towards advertisements with positive portrayals than did the older adults. However, advertisements that portray older models with positive stereotype are more preferable by older adults compared to younger people. Lastly, this study has also measured self-perceived age among older Malaysian consumers, considers the impact of self-perceived age on attitudes towards older models in advertisements, and finds that self-perceived or cognitive age is a useful concept for consideration when advertising to this increasingly important consumer market. Existing literature indicates limited research has identified segments of older adults in Malaysia. The findings of this study on media usage and self-perceived age make a significant contribution to the body of knowledge on segmentation of older Malaysian adults. The different segmentation variables that emerged from this study show that older consumers are not a homogeneous demographic. In addition to these contributions to knowledge, the study strengthens and contributes to theoretical perspectives on successful ageing. Notably, this research finds that older Malaysians are capable of remaining socially active and continue many behavioural patterns with which they are comfortable. These findings support Activity Theory and Continuity Theory. A key contribution to these theories is the finding of a ‘youth bias’ in that older Malaysians feel on average 14 years younger than their actual age. The research therefore lends a new dimension of support for these key gerontological theories. The thesis makes several practical contributions. The research finds that older adults rely on product and service information contained in advertising to make purchase decisions, hence informational as opposed to solely emotional advertising execution strategies should work well with this older demographic. Second, the findings pertaining to self-perceived age suggest that advertisers should create ads that portray older adults in the same way as they perceive themselves. Results also suggest that both younger and older adults prefer older adults to be portrayed in a positive light in advertisement. Indeed, younger people showed more positive attitudes towards older adults that portray positive stereotypes in advertisements compared with older people themselves. Analysis of the study data revealed that the methods used in this study are appropriate to be employed with this age group and the study has guided other researchers in ways of collecting data from older adults. This study has also suggested that mixed methods can be also applied to get in depth analysis.
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Henry, Catherine Lorraine. "Sex-stereotyped role-models in television advertisements : a content analysis." Scholarly Commons, 1989. https://scholarlycommons.pacific.edu/uop_etds/2180.

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This study sought to provide more complete information on the relationship of male and female voice-overs to male and female role portrayals in advertisements, patterns between the use of voice-overs and the product advertised, and a comparison of findings with the results of previous research. The content of a sample of television advertisements broadcast during the summer of 1988 was examined. Voice-overs were found to be predominately male with female voice-overs occurring in just ten percent of those advertisements that used voice-over talent. It was also found that female voice-overs are more likely to be heard in household and hygiene commercials than in an advertisement for any other product. The roles portrayed by men and women in this sample remained consistent with traditional sex-stereotyped norms. The data show that women are still most frequently represented in non-salaried occupations and when represented as professionals fall into traditional accepted occupations such as nursing and caterering. The data indicate that for most of the variables the image of women portrayed in these commercials has changed little in the past ten years.
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Books on the topic "Television advertisements"

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Seval, Guven, and Boylu Ayfer Aydiner, eds. Children and advertising: What do they think about advertisements, how are they affected by advertisements? New York: Nova Science Publishers, 2010.

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Qirāʼatī nuqqādānah az āgahīʹhā-yi tujjārī dar tilivīziyūn-i Īrān. Tihrān: Nashr-i Rūznigār, 2006.

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Bas, Jenina. ParentPower 2: A practical guide to children, shopping and advertisements. [London]: Food Advertising Unit, 1998.

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Tucker, Nicola. As seen on T.V.: British terrestrial television advertisements and social class 1945-1999. London: LCP, 1999.

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Higgins, Colin. Style in context: An examination of "style" in television advertisements for the car. [Derby: University of Derby], 1995.

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A content analysis of radio/television advertisements of infant food products aired/shown in selected radio/television stations in Cebu. Makati, Metro Manila: Nutrition Center of the Philippines, 1991.

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Donald, Bain. Madison Avenue Shoot. New York: Penguin USA, Inc., 2009.

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Madison Avenue shoot: A Murder, she wrote mystery : a novel. New York: Obsidian, 2009.

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Stephens, Debra Lynn. Predicting post-advertisement attitudes. Cambridge, Mass: Marketing Science Institute, 1992.

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Stephens, Debra Lynn. Predicting post-advertisement attitudes. Cambridge, Mass: Marketing Science Institute, 1992.

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Book chapters on the topic "Television advertisements"

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Hillier, Hilary. "Television Advertisements." In Analysing Real Texts, 175–207. London: Macmillan Education UK, 2004. http://dx.doi.org/10.1007/978-1-137-05005-2_8.

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Marsh, Charles, David W. Guth, and Bonnie Poovey Short. "Television Advertisements." In Strategic Writing, 196–202. Fourth edition. | New York : Routledge, 2017.: Routledge, 2017. http://dx.doi.org/10.4324/9781315178035-44.

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Pasold, Peter W. "Role Stereotypes in Television Advertisements." In Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference, 351–55. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-13254-9_69.

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Prieler, Michael, and Florian Kohlbacher. "The Representation of Older People in Japanese Television Advertisements." In Advertising in the Aging Society, 43–62. London: Palgrave Macmillan UK, 2016. http://dx.doi.org/10.1057/9781137586605_3.

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Malar, Deva, and M. I. Ahmad. "The Perception of Viewers on Female Role Portrayals in Malaysian Television Advertisements." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 367–70. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17320-7_100.

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Farris, Nicole. "The Proof is in the Pudding: Gender Specific Stereotypes in Television Advertisements." In Illuminating How Identities, Stereotypes and Inequalities Matter through Gender Studies, 71–81. Dordrecht: Springer Netherlands, 2014. http://dx.doi.org/10.1007/978-94-017-8718-5_6.

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Li, Shiying, Megan Pickering, Moondore Ali, Mark Blades, and Caroline Oates. "Young Children’s Ability to Identify Advertisements on Television, Web Pages and Search Engine Web Pages." In Advertising to Children, 199–217. London: Palgrave Macmillan UK, 2014. http://dx.doi.org/10.1057/9781137313256_11.

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Casais, Beatriz, and João F. Proença. "A Model to Classify Television Social Advertisements According to the Use of Positive or Negative Appeals." In Advances in Advertising Research (Vol. V), 15–27. Wiesbaden: Springer Fachmedien Wiesbaden, 2014. http://dx.doi.org/10.1007/978-3-658-08132-4_2.

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Wong, Wendy Siuyi. "Construction of Hong Kong Modern Living: Household Product and Appliance Advertisements in the Pre-Television Era." In The Disappearance of Hong Kong in Comics, Advertising and Graphic Design, 101–22. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-92096-2_5.

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Singh, Meenu, Millie Pant, Arshia Kaul, and P. C. Jha. "Advertisement Scheduling Models in Television Media: A Review." In Advances in Intelligent Systems and Computing, 505–14. Singapore: Springer Singapore, 2017. http://dx.doi.org/10.1007/978-981-10-5699-4_47.

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Conference papers on the topic "Television advertisements"

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Sharma, Pooja, Priya Gupta, Angan Sengupta, and Deepti Vijaykumar. "Semiotics in Indian Television Advertisements." In the 2014 International Conference. New York, New York, USA: ACM Press, 2014. http://dx.doi.org/10.1145/2660859.2660940.

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Gvarishvili, Zeinab. "Comparative analyses of skincare product advertisements in Georgian and English." In Eighth Brno Conference on Linguistics Studies in English. Brno: Masaryk University Press, 2020. http://dx.doi.org/10.5817/cz.muni.p210-9767-2020-2.

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Across the gamut of media formats – from television to the Internet – beauty product advertising influences consumers on a daily basis. Each advertisement seeks to persuade potential buyers of the product's value, or even its necessity for the buyer's well-being and self-image. These techniques, sometimes manipulative in nature, affect consumers’ self-concepts. One of the signature strengths of the beauty advertisement lies in its ability to transform seemingly mundane objects into highly desirable products. In some cases, the beauty industry uses buzzwords and scientific words to convince consumers of a product's value; these linguistic devices describe the product's apparent capabilities and appeal to the consumer's ego by suggesting that the product will enhance the assets the consumer already possesses. All things considered, the present paper deals with a comparative study of skincare product advertisements in English and Georgian and focuses on the use of persuasive strategies, buzzwords and scientific terminology in the advertisements that manipulate and influence potential consumers.
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Nurrohman, Ubaidillah Amin, Markhamah Markhamah, Atiqa Sabardila, and Agus Budi Wahyudi. "Speech Acts and Expressive Language Intelligence Development in Beverage Advertisements on Television." In International Conference of Learning on Advance Education (ICOLAE 2021). Paris, France: Atlantis Press, 2022. http://dx.doi.org/10.2991/assehr.k.220503.050.

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Bandyopadhyay, Sumana, Debasis Dhal, and Rajat K. Pal. "A method to select programme slots for giving advertisements in different television channels." In TENCON 2008 - 2008 IEEE Region 10 Conference (TENCON). IEEE, 2008. http://dx.doi.org/10.1109/tencon.2008.4766791.

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Kostić, Silva, and Ana Slavković. "LINGUISTIC FEATURES OF TV COMMERCIALS AND MARKETING STRATEGIES FOR ADDRESSING CONSUMERS." In 6th International Scientific Conference ERAZ - Knowledge Based Sustainable Development. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2020. http://dx.doi.org/10.31410/eraz.2020.175.

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Advertisements are unavoidable and ubiquitous. We encounter them on television and the radio, in newspapers and magazines, on billboards, in public transport vehicles and mailboxes, on mobile phones or on websites we visit on the Internet. The aim of this paper is to examine linguistic features and marketing strategies used by advertisers to attract and hold consumers’ attention, make them remember advertisements and encourage them to buy advertised products. This paper discusses the way advertisers, using the advertising discourse, manipulate consumers’ opinions, beliefs and behaviour. Starting from previous research of the advertising discourse, this paper shows the results of the analysis of the most important linguistic features as well as marketing strategies for addressing consumers used in TV commercials broadcast on four Serbian TV channels - TV Prva, RTS 1, TV B92 / 02 and TV Pink, from March 2016 to September 2019. The analysis is based on the theoretical principles of Critical Discourse Analysis.
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Bandyopadhyay, Sumana, and Rajat Kumar Pal. "An algorithm for selecting programme slots to broadcast advertisements in parallel in different television channels." In 2011 IEEE International Conference on Computer Science and Automation Engineering (CSAE). IEEE, 2011. http://dx.doi.org/10.1109/csae.2011.5952496.

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Nurlaily, Ihmawati, Markhamah, Atiqa Sabardila, and Agus Budi Wahyudi. "Conversational Implicatures in Cosmetics Advertisements on Television and Its Impact on Students’ Confidence Character Development." In International Conference of Learning on Advance Education (ICOLAE 2021). Paris, France: Atlantis Press, 2022. http://dx.doi.org/10.2991/assehr.k.220503.034.

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Zhao, Huawen, Yanhua Liu, and Xiaohong Ling. "Design of Intelligent Film and Television Advertisements Recommendation System Based on Digital Media and Decision Tree." In 2021 6th International Conference on Communication and Electronics Systems (ICCES). IEEE, 2021. http://dx.doi.org/10.1109/icces51350.2021.9488995.

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Weerasiri, R. A. S. "Impact of Television Advertisements on Youth Buying Behavior: With Special Reference to Fruit Drink Market in Sri Lanka." In International Conference on Branding & Advertising. TIIKM, 2016. http://dx.doi.org/10.17501/icba2015-1105.

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Saragi, Devi Melisa. "lSosro, Ahlinya Tehr A Diachronic Analysis of Language Forms in Teh Botol Sosrors Television Advertisements During Four Decades." In International Conference on Language Phenomena in Multimodal Communication (KLUA 2018). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/klua-18.2018.29.

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