Journal articles: 'Telemarketing'

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Putra, Andya Galuh Dermawan. "Penerapan Telemarketing dalam Pemasaran Terhadap Visitor Pada Indonesia Infrastructure Week 2019 oleh PT Tarsus Indonesia." Bisnis Event 3, no. 11 (August 25, 2022): 62–64. http://dx.doi.org/10.32722/bev.v3i11.5457.

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Pemasaran merupakan salah satu alat untuk mencapai keberhasilan dalam suatu event. Pemasaran event digunakan untuk membangun suatu komunikasi kepada pasar secara tepat tentang suatu event. Telemarketing sebagai metode pemasaran langsung memungkinkan pemasar untuk melakukan komunikasi secara langsung dengan calon visitor potensial. Dalam pelaksanaannya, telemarketing akan berhasil apabila mengikuti indikator-indikator yang berkaitan dengan penyelenggaraan prosedur dan komunikasi produk. Penelitian ini berusaha untuk menjelaskan apakah PT Tarsus Indonesia menggunakan metode telemarketing dengan mengikuti indikator yang berkaitan dengan penyelenggaraan prosedur dan komunikasi produk. Adapun penelitian ini juga bertujuan untuk mengetahui indikator-indikator yang menjadi kerangka kerja dalam keberhasilan telemarketing. Hasil penelitian menunjukkan bahwa PT Tarsus Indonesia menerapkan proses telemarketing dengan dua cara yakni outbound telemarketing dan inbound telemarketing dan proses penyelenggaraan telemarketingnya telah mampu memenuhi indikator-indikator keberhasilan dalam telemarketing yang memuat pemesanan, pengumpulan informasi, promosi, dan survei pasar.

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Septyorini, Anissa, and Robetmi Jumpakita Pinem. "Implementation of Telemarketing Inbound Call in Mass Market Segment Division Telkomsel Semarang Branch." SPECTA Journal of Technology 4, no. 3 (December 16, 2020): 89–96. http://dx.doi.org/10.35718/specta.v4i3.236.

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One of the company's objectives is customer loyalty to its products to keep it awake. To maintain the loyalty of Telkomsel customers implement several promotional strategies that one of them is telemarketing. The purpose of this research is to know how to apply telemarketing used by Telkomsel Branch Semarang. Based on research and theory reviews, telemarketing is divided into two of the inbound telemarketing and outbound telemarketing. Telkomsel Branch Semarang's marketing team uses outbound telemarketing to increase customer product understanding, optimize usage of Telkomsel providers, and meet sales targets. This method of research is a qualitative descriptive method, which aims to describe and describe the characteristics of the phenomenon. Data collection techniques in the form of interviews, observations, library studies, and Internet media. Based on the results and discussion of the author's review, the telemarketing used proved successful.

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Džever, Sanja, Sonja Vučenović, and Miloš Lončar. "Aggressiveness of telemarketing." Marketing 53, no. 2 (2022): 107–14. http://dx.doi.org/10.5937/mkng2202107d.

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During the past two decades the use of the telephone had been dramatically increased, while its possession and using are presented as almost as an imperative at the moment. Business entities are guided by the stated fact when creating communication strategies, so it is mostly treated as an inevitable instrument of direct marketing communication with the target audience. Therefore, the subject of the paper is direct marketing communication, with special reference to telemarketing. Although it has a wide range of strengths and advantages, a common objection to telemarketing is an overly aggressive approach which can decrease the level of customer satisfaction. Since the costumers are the center of marketing efforts, an aim of the research paper was to identify their attitudes about marketing campaigns via phone call and text message. The empirical research was conducted on the territory of the Republic of Serbia on a sample of 100 respondents. The analysis had been performed using Pearson's correlation test, after which the hypothesis H0 - "Interactive communication via telephone is perceived by consumers as aggressive" was confirmed. The results of the research indicated that consumer interest will decrease proportionally as the aggressiveness of direct interactive marketing grows in their consciousness.

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Santoso, Aprih. "Komunikasi sebagai Basis Optimalisasi Kinerja Karyawan (Studi di Bank Sinar Mas Cabang Semarang)." Studia Komunika: Jurnal Ilmu Komunikasi 5, no. 2 (April 5, 2023): 129–35. http://dx.doi.org/10.47995/jik.v5i2.111.

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Tujuan penelitian untuk menguji pengaruh komunikasi terhadap kinerja karyawan pada Karyawan Telemarketing Bank Sinar Mas Cabang Semarang dengan motivasi kerja sebagai variabel mediasinya. Populasi penelitian meliputi seluruh seluruh karyawan telemarketing Bank SinarMas Cabang Semarang yang berjumlah 66 karyawan. Jumlah sampel 66 orang. Metode pemilihan sampel adalah sensus. Data yang dikumpulkan dianalisis dengan menggunakan AMOS-25. Hasil penelitian dengan menggunakan AMOS-25 menunjukkan bahwa komunikasi berpengruh positif dan signifikan terhadap kinerja karyawan pada Karyawan Telemarketing Bank Sinar Mas Cabang Semarang. Motivasi kerja mampu sebagai variabel mediasi atas pengaruh kounikasi terhadap kinerja karyawan pada Karyawan Telemarketing Bank Sinar Mas Cabang Semarang.

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5

Smith, Mickey. "Telemarketing 800 Style." Journal of Pharmaceutical Marketing & Management 4, no. 2 (January 1989): 1–2. http://dx.doi.org/10.3109/j058v04n02_01.

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Grützner, Jürgen. "Telemarketing nicht überregulieren." Call Center Profi 10, no. 5 (August 2007): 44. http://dx.doi.org/10.1007/bf03243517.

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Efthymiou, Harald. "Telemarketing wird europäisch." Call Center Profi 2, no. 6 (October 1999): 56–58. http://dx.doi.org/10.1007/bf03254432.

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8

Smith, Mickey. "Telemarketing 800 Style." Journal of Pharmaceutical Marketing & Management 4, no. 2 (December 29, 1989): 1–2. http://dx.doi.org/10.1300/j058v04n02_01.

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9

Krah, Eva-Susanne. "Verbot für Telemarketing." Sales Business 12, no. 4 (April 2003): 38–39. http://dx.doi.org/10.1007/bf03243138.

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10

Hansotia, Behram J. "Managing telemarketing contacts." Journal of Direct Marketing 2, no. 4 (1988): 19–31. http://dx.doi.org/10.1002/dir.4000020405.

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11

Ulfah Arini, Dewi, Rudi Suryadi, and Khairunnisa Khairunnisa. "The Influence of Motivation and Job Competence on Employee Performance in the Marketing of ABC Insurance." Journal of World Science 2, no. 6 (June 27, 2023): 812–16. http://dx.doi.org/10.58344/jws.v2i6.290.

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This study aims to determine the effect of the motivation and work competence of ABC Insurance telemarketing through the Vinnocomm application on employee performance. The research design and methods were tested using multiple regression, and the instruments for each variable were tested using a descriptive presentation analysis before the partial effect test was carried out. The research sample was ABC Insurance exceptional telemarketing employees who had used the Vinnocomm Application as many as 65 respondents filling out a questionnaire. Validity and reliability tests, normality tests, multiple linear regression analysis, t-test, F-test, and coefficient of determination were carried out in the analysis phase. From the study results, telemarketing work motivation is quite influential in achieving performance but not too strong. Meanwhile, telemarketing work competence through the vinnocomm application has a significant and robust influence on the process of achieving the performance of telemarketers. This research has implications that it is necessary to increase enthusiasm and enthusiasm from telemarketing in carrying out work processes such as training, refreshment, periodic motivation, or in the form of bonuses and compensation that is in line with the results achieved from telemarketing.

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12

Tokeley, Kate. "Telemarketing and the Door to Door Sales Act 1967." Victoria University of Wellington Law Review 37, no. 4 (November 1, 2006): 609. http://dx.doi.org/10.26686/vuwlr.v37i4.5585.

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The Door to Door Sales Act 1967 was intended to protect consumers from the sales pressure applied by sellers knocking on their door in an attempt to sell their products. In recent times sellers have adopted new methods of marketing their products, including the practice of telemarketing. In the recent case of Commerce Commission v Telecom Mobile Ltd the Court of Appeal concluded that the particular telemarketing activities undertaken by Telecom Mobile were covered by the Door to Door Sales Act 1967. This article analyses the difficulties and uncertainty of applying the outdated Act to the practice of telemarketing. Some contracts made as a result of telemarketing are covered by the Act and other contracts are not. The article argues that this arbitrary approach is unsatisfactory and that the law should be reformed so that the Act expressly covers all contracts that result from an unsolicited telemarketing phone call.

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Aisyah, Esy Nur. "The Implementation of Telemarketing Strategy on Refinancing Products in Bank Panin Dubai Syariah Malang." Al-Muhasib: Journal of Islamic Accounting and Finance 3, no. 2 (December 28, 2023): 18–35. http://dx.doi.org/10.30762/almuhasib.v3i2.1065.

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This study aims to find out how Bank Panin Dubai Syariah Malang Branch formulates telemarketing strategies to determine which customers have the potential to refinance by looking at existing customer data. Islamic banking must have an effective, efficient, and measurable marketing strategy to dominate market segments and have appeal to consumers, and compete with other banks including conventional banks. The methodology used in this study was qualitative and used observation and interview methods to obtain data. The results showed that Telemarketing is a method of marketing over the phone to increase customers. Telemarketing in providing financing products to customers at Bank Panin Dubai Syariah is carried out with the provisions set by the Head Office of Bank Panin Dubai. With this type of Outbound Telemarketing, a long-term relationship with the consumer or customer increases value for both parties. Refinancing through Telemarketing may be binding under an oral agreement.

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Djamhur, Ina, and Ananda Widianti Zulfa. "ANALISIS STANDAR OPERASIONAL PROSEDUR (SOP) KEGIATAN TELEMARKETING DI HOTEL SALAK THE HERITAGE." Jurnal Industri Pariwisata 3, no. 2 (September 17, 2021): 108–20. http://dx.doi.org/10.36441/pariwisata.v3i2.409.

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Penelitian ini bertujuan untuk menganalisis standar operasional prosedur (SOP) kegiatan telemarketing di Hotel Salak The Heritage. Responden dalam penelitian ini berjumlah 70 orang yang mewakili instansi pemerintahan dan perusahaan swasta yang pernah melakukan kegiatan meeting dan lainnya di Hotel Salak The Heritage pada tahun 2019 berdasarkan hasil promosi melalui telemarketing. Metode Penelitian yang dilakukan adalah deskriptif kuantitatif dan kualitatif. Dalam survei penelitian menggunakan pendeketan kuantitatif, informasi dikumpulkan dari responden dengan menggunakan kuesioner dan juga wawancara kepada informan kunci. Pendekatan kualitatif dengan melakukan wawancara Sales and Marketing Dapartement di Hotel Salak The Heritage untuk pengumpulan data yang sedalam-dalamnya. Melalui penelitian desktiptif, akan diperoleh gambaran dan penjelasan mengenai SOP telemarketing. Berdasarkan hasil penelitian, bahwa kegiatan telemarketing sudah dijalankan sesuai SOP dengan nilai 90.5%. Namun, masih terdapat beberapa kelemahan dalam kegiatan telemarketing. Oleh karena itu, disarankan agar para telemarketer mendapatkan pelatihan secara rutin (tiga bulan sekali), misalnya berkomunikasi secara fasih, pelayanan prima serta motivasi.

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Suryana, Silvia Elsa, Budi Warsito, and Suparti Suparti. "PENERAPAN GRADIENT BOOSTING DENGAN HYPEROPT UNTUK MEMPREDIKSI KEBERHASILAN TELEMARKETING BANK." Jurnal Gaussian 10, no. 4 (December 31, 2021): 617–23. http://dx.doi.org/10.14710/j.gauss.v10i4.31335.

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Telemarketing is another form of marketing which is conducted via telephone. Bank can use telemarketing to offer its products such as term deposit. One of the most important strategy to the success of telemarketing is opting the potential customer to create effective telemarketing. Predicting the success of telemarketing can use machine learning. Gradient boosting is machine learning method with advanced decision tree. Gardient boosting involves many classification trees which are continually upgraded from previous tree. The optimal classification result cannot be separated from the role of the optimal hyperparameter. Hyperopt is Python library that can be used to tune hyperparameter effectively because it uses Bayesian optimization. Hyperopt uses hyperparameter prior distribution to find optimal hyperparameter. Data in this study including 20 independent variables and binary dependent variable which has ‘yes’ and ‘no’ classes. The study showed that gradient boosting reached classification accuracy up to 90,39%, precision 94,91%, and AUC 0,939. These values describe gradient boosting method is able to predict both classes ‘yes’ and ‘no’ relatively accurate.

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Santoso, Aprih, and Nirsetyo Wahdi. "Communication as Basis for Optimizing Employee Performance." JUDICIOUS 3, no. 2 (December 20, 2022): 175–78. http://dx.doi.org/10.37010/jdc.v3i2.1011.

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The study's objective was to investigate how communication affects telemarketing staff members at the Bank Sinar Mas Semarang Branch's performance, with work motivation serving as the mediating variable. The research population included all telemarketing employees of Bank SinarMas Semarang Branch, totaling 66 employees. The number of samples is 66 people. The sample selection method is census. The collected data were analyzed using AMOS-25. The study's findings utilizing the AMOS-25 method demonstrate that communication at Bank Sinar Mas Telemarketing Employees, Semarang Branch, has a favorable and significant impact on employee performance. Work motivation can be a mediating variable for communication's impact on Semarang Branch of Bank Sinar Mas Telemarketing Employees' performance.

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Oscar, Oscar, Nurlaelatul Maulidah, Annida Purnamawati, Destiana Putri, and Hilman F. Pardede. "PREDIKSI TINGKAT KESUKSESAN PROMOSI BANK DENGAN ALGORITMA DNN." Jurnal Informatika 21, no. 1 (June 30, 2021): 23–33. http://dx.doi.org/10.30873/ji.v21i1.2866.

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Telemarketing is one effective way for promoting products. However, it is often difficult to measure the success of telemarketing. Therefore, a way to predict the success rate of telemarketing, and hence strategies could be planned to increase the success rate. In this study, we evaluate several implementations of machine learning for prediction the success of telemarketing. The evaluated methods are Deep Neural Network (DNN), Random Forest, and K-nearest neighbor (K-NN). We validate our experiments using 10-fold cross validation and our experiments show that DNN with 3 hidden layers outperforms other methods. Accuracy of 90% is achieved with the DNN. It is better than Random Forest and KNN that achieve accuracies of algorithm and 88% and 89%.Keywords— Bank Marketing, DNN, KNN, Random Forest.

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Prompreing, Kattareeya, and Theera Prompreing. "Telemarketing Guidance in Selling Banking Services: A Data Mining Approach." Indonesian Journal of Business Analytics 1, no. 1 (September 21, 2021): 1–16. http://dx.doi.org/10.54259/ijba.v1i1.8.

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In telemarketing activity, selecting the most potential customers are important because can reduce processing time and operational cost. Therefore, the ability to select the most likely buying customers are urgently needed. In this study, we propose a clear sequence in doing telemarketing activity based on the previous telemarketing data which applying data mining technique. We weight the importance of 16 customer characteristics through 45,211 observations from a Portuguese bank. Applying Random Forest algorithm along with Information Gain Ratio as a criterion and 10-fold Cross Validation, the model able to weight the importance of attributes and achieves 90.01 % accuracy in predicting telemarketing success. Furthermore, the rank of attribute importance was designed to be a guidance map in selecting potential targeted customers as a managerial implication.

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Ramadhani, Giovannie, and Heri Setyawan. "Peran Validitas Data Visitor untuk Proses Telemarketing Pada Pameran Children Baby Maternity Expo 2019." Bisnis Event 2, no. 8 (November 25, 2021): 87–92. http://dx.doi.org/10.32722/bev.v2i8.5438.

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Industri pameran sebagai bagian dari industri MICE terus berkembang begitu pesat. Hal ini dikarenakan pameran merupakan media untuk melakukan promosi bagi pelaku industri pameran. Pameran sendiri terdiri dari dua jenis yaitu business to consumer dan business to business. Pameran business to business dapat memperluas lingkup dari perusahaan itu sendiri. Pelaku industri pameran yang tidak kalah penting adalah visitor. Sebagai pameran bisnis maka visitor yang mengunjungi harus tersegmentasi agar sesuai. Perusahaan harus menggunakan strategi yang tepat. PT UBM Pameran Niaga Indonesia salah satu perusahaan yang bergerak di bidang industri pameran bisnis yang menerapkan strategi pemasaran dengan menggunakan telemarketing. Penelitian ini menggunakan metode kualitatif deskriptif untuk mendeskripsikan strategi pemasaran telemarketing melalui teori-teori yang didapat dan juga dengan menggunakan wawancara yang mendalam dan melakukan observasi secara langsung dalam melakukan pemasaran di perusahaan tersebut. Tujuan dari penelitian ini adalah untuk mengetahui apa saja proses telemarketing dalam memasarkan kepada visitor oleh PT UBM Pameran Niaga, serta validitas dari data yang digunakan untuk telemarketing. Hasil penelitian ini menjelaskan dalam menggunakan strategi pemasaran melalui telemarketing terdapat beberapa tahapan yaitu pengumpulan data calon pengunjung pameran, memverifikasi database, pemilahan database, pengiriman undangan serta segmentasi undangan. Selain itu, penelitian ini juga teknik telemarketing yang kepada calon pengunjung pameran baik mengenai produk yang menunjukkan bahwa data yang valid merupakan strategi pemasaran yang dapat memudahkan akan disampaikan dan menarik minat konsumen untuk membeli atau memakai jasa yang ditawarkan.

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Keating, Elizabeth K., Linda M. Parsons, and Andrea Alston Roberts. "Misreporting Fundraising: How Do Nonprofit Organizations Account for Telemarketing Campaigns?" Accounting Review 83, no. 2 (March 1, 2008): 417–46. http://dx.doi.org/10.2308/accr.2008.83.2.417.

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The purpose of this study is to examine the frequency, determinants, and implications of misreported fundraising activities. We compare state telemarketing campaign reports with the associated information from nonprofits' annual Form 990 filings to directly test nonprofits' revenue and expense recognition policies. Using a conservative approach that understates the extent to which nonprofit organizations violate the reporting rules, our study indicates that 74 percent of the regulatory filings from nonprofit organizations fail to properly report telemarketing expenses. Smaller nonprofits, less monitored firms, and those with less accounting sophistication are more likely to inappropriately report telemarketing costs as a component of net revenues rather than as expenses. Nonprofits that use external accounting services are more likely to properly classify the cost of their telemarketing campaigns as professional fundraising fees.

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Masruroh, Eva, and Irma Sari Octaviani. "Pengaruh Disiplin Kerja dan Motivasi terhadap Kinerja Karyawan Divisi SDM Telemarketing Asuransi pada PT. Sun Life Financial Indonesia." Jurnal Ilmiah PERKUSI 4, no. 2 (May 27, 2024): 318–27. http://dx.doi.org/10.32493/j.perkusi.v4i2.40023.

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Penelitian ini bertujuan untuk mengetahui pengaruh disiplin kerja dan motivasi terhadap kinerja karyawan Divisi Telemarketing Asuransi pada PT. Sun Life Financial Indonesia. Jenis penelitian yang digunakan dalam penelitian ini adalah penelitian kuantitatif. Populasi yang digunakan dalam penelitian ini adalah karyawan divisi Telemarketing pada PT. Sun Life Financial Indonesia. Sampel yang digunakan oleh penulis dalam penelitian ini adalah karyawan divisi Telemarketing pada PT. Sun Life Financial Indonesia yang berjumlah 54 orang. Metode pengumpulan data yang digunakan dalam penelitian ini adalah data primer berupa data hasil jawaban dari responden yang berjumlah 54 orang. Hasil dari penelitian ini menunjukkan bahwa terdapat pengaruh yang signifikan antara disiplin kerja terhadap kinerja karyawan Divisi Telemarketing pada PT. Sun Life Financial Indonesia, yang dibuktikan dengan nilai t hitung > t tabel atau (2,721 > 2,007) Hal tersebut juga diperkuat dengan nilai ρ value < Sig. 0,05 atau (0,009 < 0,05). Terdapat pengaruh yang signifikan antara motivasi terhadap kinerja karyawan Divisi Telemarketing pada PT. Sun Life Financial Indonesia, yang dibuktikan dengan nilai t hitung > t tabel atau (4,353 > 2,007) Hal tersebut juga diperkuat dengan nilai ρ value < Sig. 0,05 atau (0,000 < 0,05). Terdapat pengaruh yang signifikan secara simultan antara disiplin kerja dan motivasi terhadap kinerja karyawan Divisi Telemarketing pada PT. Sun Life Financial Indonesia, yang dibuktikan dengan nilai F hitung > F tabel atau (33,661 > 3,195), hal ini juga diperkuat dengan ρ value < Sig.0,05 atau (0,000 < 0,05).

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Akhmad, Ekka Pujo Ariesanto. "Evaluasi Telemarketing Kartu Kredit Bank Menggunakan Algoritma Genetika untuk Seleksi Fitur dan Naive Bayes." JURNAL APLIKASI PELAYARAN DAN KEPELABUHANAN 10, no. 1 (September 1, 2019): 12–22. http://dx.doi.org/10.30649/japk.v10i1.21.

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Bagian pemasaran bank sudah menampung data dari nasabah atau pelanggan bank dengan cara memasarkan atau mensosialisasikan kartu kredit lewat telepon (telemarketing). Evaluasi telemarketing kartu kredit yang sudah dilakukan bank masih kurang membawa hasil dan berdaya guna. Salah satu cara yang tepat untuk evaluasi laporan telemarketing kartu kredit bank adalah menggunakan teknik data mining. Tujuan penggunaan data mining untuk mengetahui kecenderungan dan pola nasabah yang berpeluang untuk berlangganan kartu kredit yang ditawarkan bank. Metode penelitian menggunakan Cross Industry Standard Process for Data Mining (CRISP-DM) dengan Algoritma Genetika untuk Seleksi Fitur (GAFS) dan Naive Bayes (NB). Hasil penelitian menunjukkan jumlah atribut pada dataset telemarketing kartu kredit bank sejumlah 15 atribut terdiri dari 14 atribut biasa dan 1 atribut spesial. Dataset telemarketing bank mengandung data berdimensi tinggi, sehingga diterapkan metode GAFS. Setelah menerapkan metode GAFS diperoleh 7 atribut optimal terdiri dari 6 atribut biasa dan 1 atribut spesial. Enam atribut biasa meliputi pekerjaan, balance, rumah, pinjaman, durasi, poutcome. Sedangkan atribut spesial adalah target. Hasil penelitian menunjukkan algoritma NB mempunyai nilai akurasi 86,71%. Algoritma GAFS dan NB meningkatkan nilai akurasi menjadi 90,27% untuk prediksi nasabah bank yang mengambil kartu kredit.

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Leonardo, Ricky, Janis Pratama, and Chrisnatalis Chrisnatalis. "Perbandingan Metode Random Forest Dan Naïve Bayes Dalam Prediksi Keberhasilan Klien Telemarketing." JURNAL TEKNOLOGI DAN ILMU KOMPUTER PRIMA (JUTIKOMP) 3, no. 2 (October 1, 2020): 455–59. http://dx.doi.org/10.34012/jutikomp.v3i2.1321.

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Telemarketing adalah salah satu metode promosi menggunakan media media telepon. Salah satu contoh dari penggunaan telemarketing ada pada bank seperti promosi deposito. Perlu dilakukan prediksi terhadap keputusan klien terhadap telemarketing untuk membantu kinerja telemarketing. Pada penelitian ini, data yang digunakan pada penelitian ini adalah data sekunder yang berasal dari website Machine Learning UCI. Metode yang digunakan dalam penelitian ini adalah Naïve Bayes, dan Random Forest. Sebelum melakukan pelatihan dan pengujian, dilakukan praproses data terhadap data-data tersebut. Metode praproses yang digunakan adalah normalisasi data, pengubahan data kategori. Setelah melakukan pengujian, dapat disimpulkan bahwa Algoritma Random Forest lebih tepat digunakan untuk kasus prediksi keputusan klien. Hal ini terlihat dimana akurasi yang didapatkan adalah 90%, dimana lebih tinggi 5% dibandingkan algoritma Naïve Bayes. Nilai dari AUC dari algoritma Random Forest adalah 0.97 dimana lebih tinggi 1,3 dibandingkan algoritma Naïve Bayes.

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Masturoh, Siti, Fitra Septia Nugraha, Siti Nurlela, M. Rangga Ramadhan Saelan, Daniati Uki Eka Saputri, and Ridan Nurfalah. "TELEMARKETING BANK SUCCESS PREDICTION USING MULTILAYER PERCEPTRON (MLP) ALGORITHM WITH RESAMPLING." Jurnal Pilar Nusa Mandiri 17, no. 1 (March 2, 2021): 19–24. http://dx.doi.org/10.33480/pilar.v17i1.2168.

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Telemarketing is a promotion that is considered effective for promoting a product to consumers by telephone, other than that telemarketing is easier to accept because of its direct nature of offering products to consumers. Telemarketing is also considered to help increase a company's revenue. The problem of predicting the success of a bank's telemarketing data must be done using machine learning techniques. Machine learning used in the available historical data is a bank dataset of 45211 instances at 17 features using the multilayer perceptron algorithm (MLP) with resampling. The use of resampling aims to balance the unbalanced data resulting in an accuracy value of 90.18% and a ROC of 0.89%. Meanwhile, if the data resampling is not used in the multilayer perceptron (MLP) algorithm, the accuracy value is 88.6 and ROC is 0.88%. The use of resampling data becomes more effective and results in higher accuracy values.

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Yaqinah, Anies Khaqul, and Aprih Santoso. "Telisik Determinan Kinerja Karyawan." Pamator Journal 13, no. 1 (April 4, 2020): 81–94. http://dx.doi.org/10.21107/pamator.v13i1.6952.

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Permasalahan dalam penelitian ini dimana karyawan telemarketing Bank Sinar Mas Cabang Semarang tidak mampu mencapai target yang telah ditetapkan oleh Bank Sinar Mas Cabang Semarang dan penelitian ini bertujuan untuk menganalisis faktor etos kerja, keterampilan, kompetensi dan komunikasi terhadap terhadap kinerja karyawan telemarketing Bank Sinar Mas Cabang Semarang. Populasi dalam penelitian ini adalah seluruh karyawan telemarketing Bank SinarMas Cabang Semarang yang berjumlah 66 karyawan sedangkan teknik sampling yang digunakan adalah teknik sensus dan alat analisis yang digunakan dalam penelitian ini regresi linier berganda. Hasil penelitian menunjukkan bahwa variabel etos kerja, keterampilan, kompetensi dan komunikasi berpengaruh positif dan signifikan terhadap kinerja karyawan telemarketing Bank Sinar Mas Cabang Semarang serta hasil nilai adjusted R-square pada model regresi diperoleh sebesar 0,551 yang artinya 55,1 persen variabel kinerja karyawan dapat dijelaskan oleh variabel etos kerja, keterampilan, kompetensi dan komunikasi sedangkan sisanya sebesar 44,9 persen dijelaskan oleh variabel lain diluar penelitian ini.

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Nasib, Nasib, Muhammad Fauzan Azhmy, Septa Diana Nabella, Rusiadi Rusiadi, and Ahmad Fadli. "Survive Amidst the Competition of Private Universities by Maximizing Brand Image and Interest in Studying." AL-ISHLAH: Jurnal Pendidikan 14, no. 3 (July 23, 2022): 3317–28. http://dx.doi.org/10.35445/alishlah.v14i3.2037.

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Increasing the demand for college provides financial benefits for private universities to survive amid intense competition. The ability to increase interest in college, especially for prospective new students, is largely determined by accreditation, telemarketing, and the university's brand image. The main study in this research is to analyze the brand image model and college interest which is influenced by accreditation and telemarketing. The analytical method in this study uses a Structural Equation Modeling (SEM) approach based on Partial Least Square (PLS). The population in this study was 100 students of class XII in SMA/SMK/Private Aliyah in the city of Medan. The sampling technique used was accidental sampling where 100 class XII students were the main target. Data collection techniques using a questionnaire (questionnaire). The results showed that (1) directly accreditation was not significant to brand image, (2) telemarketing directly had a significant effect on brand image, (3) directly accreditation had a significant effect on college interest, (4) telemarketing directly had a significant effect on interest college interest, (5) directly brand image has a significant effect on college interest, (6) indirectly brand image has no role in mediating accreditation of college interest and (7) brand image indirectly has a role in mediating telemarketing on college interest.

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Fahrana, Egi, and Sri Dewi Anggadini. "MODEL PURCHASE DECISION MELALUI IMPLEMENTASI STRATEGI DIRECT MAIL DAN TELEMARKETING." Majalah Ilmiah UNIKOM 19, no. 1 (April 29, 2021): 13–18. http://dx.doi.org/10.34010/miu.v19i1.5070.

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UNIKOM merupakan Universitas swasta yang cukup baru, namun memiliki banyak prestasi di dunia sains dan teknologi baik nasional maupun internasional. Di provinsi Jawa Barat sendiri UNIKOM memiliki peringkat ke-11 dan peringkat ke-54 tingkat nasional ditahun 2020 versi 4ICU. UNIKOM membuka 28 program studi baik Diploma 3 (D3), Strata 1 (S2), dan Strata 2 (S2). Jumlah pedaftar mahasiswa terus meningkat disetiap tahunnya, namun setelah 2 tahun terakhir menurun. Tim Pelaksanaan Penerimaan Mahasiswa Baru (PMB) harus memiliki strategi dalam meningkatkan keputusan untuk mendaftar (Purchase Decision), diantaranya adalah Direct Marketing. Penelitian ini bertujuan untuk mendapatkan temuan tentang Direct Marketing (Direct Mail dan Telemarketing), Purchase Decision dan pengaruh antara keduanya di UNIKOM. Jenis penelitian ini deskriptif dan metode verifikatif. Dengan jumlah sampel sebanyak 30 responden dengan teknik sampling. Teknik analisis data yang digunakan adalah analisis regresi berganda. Variabel independen dalam penelitian ini adalah Direct Mail (X1) dan Telemarketing (X2) sementara variabel dependen adalah Purchase Decision (Y). Hasil penelitian menunjukkan bahwa responden tentang Direct marketing umumnya dianggap tinggi. Berdasarkan pengujian SPSS 22, pengaruh terbesar pada Telemarketing sementara Direct Mail memiliki pengaruh terendah. Dan itu menunjukkan adanya korelasi antara Direct Mail dan Telemarketing terhadap Purchase Decision baik secara parsial maupun simultan. Kata Kunci: Direct Marketing, Direct Mail, Telemarketing, Purchase Decision

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Gu, Jinmo, Jinhyuk Na, Jeongeun Park, and Hayoung Kim. "Predicting Success of Outbound Telemarketing in Insurance Policy Loans Using an Explainable Multiple-Filter Convolutional Neural Network." Applied Sciences 11, no. 15 (August 2, 2021): 7147. http://dx.doi.org/10.3390/app11157147.

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Outbound telemarketing is an efficient direct marketing method wherein telemarketers solicit potential customers by phone to purchase or subscribe to products or services. However, those who are not interested in the information or offers provided by outbound telemarketing generally experience such interactions negatively because they perceive telemarketing as spam. In this study, therefore, we investigate the use of deep learning models to predict the success of outbound telemarketing for insurance policy loans. We propose an explainable multiple-filter convolutional neural network model called XmCNN that can alleviate overfitting and extract various high-level features using hundreds of input variables. To enable the practical application of the proposed method, we also examine ensemble models to further improve its performance. We experimentally demonstrate that the proposed XmCNN significantly outperformed conventional deep neural network models and machine learning models. Furthermore, a deep learning ensemble model constructed using the XmCNN architecture achieved the lowest false positive rate (4.92%) and the highest F1-score (87.47%). We identified important variables influencing insurance policy loan prediction through the proposed model, suggesting that these factors should be considered in practice. The proposed method may increase the efficiency of outbound telemarketing and reduce the spam problems caused by calling non-potential customers.

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Gaertner, B., L. Lambson, M. Mbuyu, and E. Botha. "The importance of conscientiousness in the telemarketing industry." South African Journal of Business Management 46, no. 1 (March 31, 2015): 35–45. http://dx.doi.org/10.4102/sajbm.v46i1.81.

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Researchers have long pondered the personality type-performance relationship. However, in the sales industry and especially in telemarketing, findings have been contradictory with regards to which personality trait best contributes to performance. The telemarketing industry is a rapidly growing industry, but is typically marred with high staff turnover and low levels of performance. An improved understanding of the factors that contribute towards performance in this industry is a key mandate of management. Personality-type has been shown to be a key driver of performance in the sales industry. However, it is unclear whether the personality types touted in typical sales positions (for example extroversion) are suited for the telemarketing environment. South Africa is one of the top emerging call centre locations in the world and as such the purpose of this study was to determine which personality type best contributes towards performance in the South African telemarketing industry. A census was conducted on telesales personnel in a large telemarketing organisation and the five-factor model was used to test employees' personality types. Contrary to current research, which suggests that extraversion is the five-factor trait best suited to salespeople, this study found that conscientiousness was the only personality trait that influenced sales performance in the call centre context.

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Ariesanto Akhmad, Ekka Pujo. "Evaluasi Telemarketing Kartu Kredit Bank Menggunakan Algoritma Genetika untuk Seleksi Fitur dan Naive Bayes." Jurnal Aplikasi Pelayaran dan Kepelabuhanan 10, no. 1 (September 10, 2020): 12. http://dx.doi.org/10.30649/japk.v10i1.71.

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Bagian pemasaran bank sudah menampung data dari nasabah atau pelanggan bank dengan cara memasarkan atau mensosialisasikan kartu kredit lewat telepon (telemarketing). Evaluasi telemarketing kartu kredit yang sudah dilakukan bank masih kurang membawa hasil dan berdaya guna. Salah satu cara yang tepat untuk evaluasi laporan telemarketing kartu kredit bank adalah menggunakan teknik data mining. Tujuan penggunaan data mining untuk mengetahui kecenderungan dan pola nasabah yang berpeluang untuk berlangganan kartu kredit yang ditawarkan bank. Metode penelitian menggunakan Cross Industry Standard Process for Data Mining (CRISP-DM) dengan Algoritma Genetika untuk Seleksi Fitur (GAFS) dan Naive Bayes (NB). Hasil penelitian menunjukkan jumlah atribut pada dataset telemarketing kartu kredit bank sejumlah 15 atribut terdiri dari 14 atribut biasa dan 1 atribut spesial. Dataset telemarketing bank mengandung data berdimensi tinggi, sehingga diterapkan metode GAFS. Setelah menerapkan metode GAFS diperoleh 7 atribut optimal terdiri dari 6 atribut biasa dan 1 atribut spesial. Enam atribut biasa meliputi pekerjaan, balance, rumah, pinjaman, durasi, poutcome. Sedangkan atribut spesial adalah target. Hasil penelitian menunjukkan algoritma NB mempunyai nilai akurasi 86,71%. Algoritma GAFS dan NB meningkatkan nilai akurasi menjadi 90,27% untuk prediksi nasabah bank yang mengambil kartu kredit.

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Pereira, Jessica de Lima, Selma Cavalcante Gomes, and Berteson Jorge Leite Amorim. "CONTRIBUIÇÕES FONOAUDIOLÓGICAS NA PREVENÇÃO DE PERDAS AUDITIVAS OCUPACIONAIS EM PROFISSIONAIS DE TELEMARKETING." REVISTA FOCO 16, no. 11 (November 24, 2023): e3709. http://dx.doi.org/10.54751/revistafoco.v16n11-182.

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O telemarketing é uma atividade profissional que tem desempenhado um papel cada vez mais relevante nas operações de negócios em todo o mundo. No entanto, os profissionais que atuam nessa área estão sujeitos a desafios ocupacionais específicos que podem afetar sua saúde auditiva. Objetivo: O objetivo central deste trabalho é analisar as orientações fonoaudiológicas como um componente fundamental na prevenção de perdas auditivas ocupacionais em profissionais de telemarketing. Metodologia: Este estudo é de natureza descritiva, com abordagem qualitativa. A pesquisa envolveu a revisão bibliográfica de artigos e revistas eletrônicas, cobrindo o período de 2017 a 2023. Durante esse processo, foram analisados dados e informações relacionados às condições de trabalho e aos riscos auditivos enfrentados pelos profissionais de telemarketing. Resultados: Os resultados deste estudo revelam que os profissionais de telemarketing frequentemente enfrentam condições de trabalho desfavoráveis, como exposição a níveis elevados de ruído e falta de intervalos adequados para descanso auditivo. Essas condições adversas contribuem significativamente para o aumento do risco de problemas auditivos, incluindo perda de audição e zumbidos. Conclusão: Em conclusão, as orientações fonoaudiológicas desempenham um papel crucial na promoção da saúde auditiva dos profissionais de telemarketing. Recomenda-se a implementação de medidas preventivas, como avaliações auditivas periódicas, fornecimento de equipamentos de proteção auricular e a promoção de intervalos regulares para descanso auditivo.

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Geyer, Sylvia. "Telemarketing-Aktionen richtig planen." Call Center Profi 8, no. 6 (December 2005): 30–32. http://dx.doi.org/10.1007/bf03243427.

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Richardson, Paul, and Peter Weill. "Telstra's National Telemarketing Centre." Journal of Information Technology 14, no. 3 (September 1999): 217–34. http://dx.doi.org/10.1080/026839699344520.

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Licata, Warren J., and Brian H. Kleiner. "Managing telemarketing departments effectively." Management Research News 28, no. 11/12 (November 2005): 14–19. http://dx.doi.org/10.1108/01409170510785192.

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Katchadourian, Nina. "Nina Katchadourian: Telemarketing Indeterminacy." Leonardo Music Journal 23 (December 2013): 98. http://dx.doi.org/10.1162/lmj_a_00179.

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Meyer, Robert A. "Understanding Telemarketing for Hotels." Cornell Hotel and Restaurant Administration Quarterly 28, no. 2 (August 1987): 21–26. http://dx.doi.org/10.1177/001088048702800211.

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Richardson, Paul, and Peter Weill. "Telstra's National Telemarketing Centre." Journal of Information Technology 14, no. 3 (September 1999): 217–34. http://dx.doi.org/10.1177/026839629901400302.

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Telstra – until recently Australia's only telecommunications carrier – is internationally recognized within the industry for providing a world-class telecommunications service to a highly dispersed and isolated population under challenging environmental conditions. In 1990, the Australian Government announced that it would end Telstra's monopoly and move towards a deregulated telecommunications industry. The first step was a competitive duopoly and, in 1991–1992, a private carrier – Optus Communications – became Telstra's first competitor in the Australian market-place. On 1 July 1997 the industry was fully deregulated. Over this period, Telstra has undergone enormous changes – none of which is more dramatic than the shift from an engineering-driven organization, to one with a marketing focus. The shift in emphasis from engineering to marketing is clearly reflected by the establishment of Telstra's National Telemarketing Centre (NTC). Though originally created in response to deregulation and the threat of its first competitor, the NTC has grown to become a major national marketing channel for Telstra, as well as providing national customer and product support services. This case examines the function of the NTC within Telstra, the role of technology at the NTC and the way call centres affect organizational flexibility and change the relationship between Telstra and its customers.

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Rotfeld, Herbert Jack. "Do‐not‐call as the US Government's improvement to telemarketing efficiency." Journal of Consumer Marketing 21, no. 4 (June 1, 2004): 242–44. http://dx.doi.org/10.1108/07363760410542147.

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Under what might be one of the most well‐known new consumer protection activities in the USA, people can register their phone numbers with the “Do‐not‐call” registry that assures to block most commercial telemarketing calls. While it is hard to find a member of the general public who is opposed to the program, the telemarketing companies claim that it would cause a massive loss of jobs and some legal scholars assert that it violates provisions of the US Constitution. However, the regulation could actually improve telemarketing practice and the general efficiency of the business, making it more profitable.

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Purbaya, Muhammad Eka, Anggit Ferdita Nugraha, Sapriani Gustina, and Muhammad Khusaini Azis. "Meta-Algorithms untuk Meningkatkan Kinerja Klasifikasi dalam Keberhasilan Telemarketing Perbankan." Techno.Com 19, no. 4 (November 26, 2020): 385–96. http://dx.doi.org/10.33633/tc.v19i4.3725.

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Banyak bank dan perusahaan asuransi berinteraksi dengan pelanggan mereka menggunakan jasa telemarketing agar dapat lebih meningkatkan pendapatan bank dan mencapai target. Kompetisi yang ketat di industri perbankan membuat tenaga penjualan bank mengejar target terutama menjelang akhir tahun. Pelaku telemarketing atau biasa disebut telemarketer pada perbankan bertugas menghubungi nasabah potensial yang dilakukan secara berkala melalui sambungan telepon. Namun tidak semua nasabah mendapatkan respons yang positif, sering kali telemarketing menemui antipati dari nasabah sebelum proses komunikasi dilakukan. Pendekatan yang diusulkan untuk menemukan nasabah potensial adalah dengan cara klasifikasi data nasabah menggunakan pembelajaran mesin (machine learning). Penggunaan algoritme pembelajaran yang dilakukan secara tunggal memungkinkan untuk dikembangkan menggunakan meta-algorithms sehingga akan memaksimalkan kinerja klasifikasi dalam memprediksi target pelanggan atau nasabah yang sesuai dengan kebutuhan perusahaan agar tujuan pemasaran tercapai. Berdasarkan hasil penelitian yang diperoleh, tindakan pra-pemrosesan dan penggunaan meta-algorithms seperti bagging memberikan kontribusi yang baik untuk proses pembelajaran model decission tree pada data telemarketing dengan hasil akurasi terbaik 98,7%.

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Pertiwi, Prita Indah, and Djuni Akbar. "Pengaruh Telemarketing dalam Kegiatan Business Matching dalam Pameran Indonesia Maritime Expo 2019." Bisnis Event 1, no. 3 (August 27, 2020): 86–91. http://dx.doi.org/10.32722/bev.v1i3.5412.

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Industri MICE (Meeting, Insentif, Conference, dan Exhibitions) adalah salah satu sektor jangka pendek dalam industri pariwisata yang secara ekonomis penting bagi pariwisata. Kegiatan marketing sangat berperan dalam memasarkan event MICE. Salah satu bagian dari marketing ialah kegiatan telemarketing. Dalam pameran B2B memiliki kegiatan yang wajib yaitu kegiatan Business Matching. Business Matching adalah sebuah pertemuan bisnis yang terjadwal antara pebisnis, pengecer, agen, distributor dengan calon investor atau partner. Pameran Indonesia Maritime Expo 2019 adalah pameran business to business (B2B) yang berskala international. Penelitian ini merupakan penelitian yang bersifat kuantitatif. Metode sampling yang di gunakan adalah Metode Sampling Purprosive. Pengambilan sampel berdasarkan seleksi khusus yang sesuai dengan kriteria yang di berikan. Tujuanpenelitain ini dimaksudkan untuk mengetahui pengaruh kegiatan telemarketing sebagai salah satu kegiatan marketing pada event pameran internasional. Kegiatan telemarketing dapat mempengaruhi potensial buyer dalam meyakinkan dan memutuskan untuk melakukan business matching. Kegiatan telemarketing juga dapat memberikan informasi yang lebih detail kepada potensial buyer untuk menciptakan peluang bisnis baru dengan calon rekan kerja.

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Nugroho, Nanda Waskito, Mona Lestari, Anita Camelia, Desheila Andarini, Amrina Rosyada, Rizka Faliria Nandini, and Poppy Fujianti. "Complaints of Computer Vision Syndrome in Telemarketing Workers at Bank X in Jakarta." Indonesian Journal of Occupational Safety and Health 11, no. 2 (August 1, 2022): 215–23. http://dx.doi.org/10.20473/ijosh.v11i2.2022.215-223.

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Introduction: Computer Vision Syndrome (CVS) or digital eye strain is a collection of eye problems related to vision. The telemarketing division in Bank X has 10 hours working time per day and 60 hours per week. This study aimed to determine CVS complaints among telemarketing workers and analyze the factors that caused CVS complaints in workers. Methods: The study used a cross-sectional study design, with a total sample of 53 workers. The variables studied were lighting intensity, monitor distance, age, refractive disorders, eye rest, and eye protection. The study used a lux meter to measure the light intensity and the Snellen chart to see eye refraction abnormalities. Results: The results determined that 77.4% of computer workers in Bank X Telemarketing division experienced CVS complaints while 22.6% did not experience CVS. The results of statistical tests showed that light intensity, monitor distance, refractive disorders, and eye rest were associated with CVS complaints, while age and eye protection equipment were not related to CVS complaints. Conclusion: Most telemarketing workers experienced CVS complaints caused by lighting intensity, monitor distance, refractive disorders, and eye rest.

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Prawira Buana, Andika, Tri Abriana Ma'ruf, and Aan Aswari. "Harmonisasi Peraturan Perundang-undangan Terhadap Bentuk Perjanjian Melalui Telemarketing." PLENO JURE 8, no. 2 (August 22, 2019): 47–59. http://dx.doi.org/10.37541/plenojure.v8i2.122.

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Perkembangan teknologi menimbulkan praktek-praktek perjanjian yang dalam implementasinya tidak lagi menjadi suatu hambatan demi terwujudnya kepastian hukum. Bentuk perjanjian melalui telemarketing adalah salah satu dari dampak perkembangan teknologi saat ini. Penelitian ini mencoba menganalisis legalitas pengaturan bentuk perjanjian telemarketing dalam peraturan perundang-undangan yang berlaku. Penelitian ini menggunakan jenis penelitian normatif yaitu menganalisis aturan perundang-undangan yang berkaitan dengan penelitian ini. Hasil penelitian ini mejawab praktek perjanjian telemarketing secara legalitasnya dalam beberapa ketentuan aturan perundang-undangan tidak lah menyalahi ketentuan, akan tetapi, dalam prakteknya perjanjian bentuk ini tidak dibenarkan karena terkait dengan sulitnya pembuktian, serta adanya ancaman pidana bagi pihak pelaku usaha yang menggunakan nomor seluler nasabah tanpa izin dari nasabah (konsumen).

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Aziz, Susan J., Daniel C. Bolick, Melodye T. Kleinman, and Douglas P. Shadel. "The National Telemarketing Victim Call Center: Combating Telemarketing Fraud in the United States." Journal of Elder Abuse & Neglect 12, no. 2 (August 7, 2000): 93–98. http://dx.doi.org/10.1300/j084v12n02_10.

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Alfina Rahma Nazilal Mubarok and R. Yuniardi Rusdianto. "The Influence of Personal Selling and Telemarketing on Sales Volume of Container Export Services: Case Study in the General Agency Division of PT Samudera Agencies Indonesia Surabaya Branch." Formosa Journal of Multidisciplinary Research 3, no. 5 (May 30, 2024): 1455–66. http://dx.doi.org/10.55927/fjmr.v3i5.9524.

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The growth of exports by sea shows an increase in export sales volume in Indonesia. A leading local company in Indonesia, PT. Samudera Indonesia, widely known in the export and import industry. This study aims to identify and know about the Effect of Personal Selling and Telemarketing on the Sales Volume of Container Export Services in the General Agency Division of PT Samudera Agencies Indonesia Surabaya Branch. This research method is quantitative descriptive. The results of this study are Personal Selling and Telemarketing have a significant positive effect on the Sales Volume of Container Export Services, Personal Selling variables have a significant positive effect on the Sales Volume of Container Export Services, Telemarketing variables have a significant positive effect on the Sales Volume of Container Export Services.

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Abitha Daniswara, Rachellia, and Nuruni Ika Wardhani. "Strategi Telemarketing Terhadap Keputusan Pembelian Pada PT. Inovasi Teknologi Solusindo (Trustmedis)." Future Academia : The Journal of Multidisciplinary Research on Scientific and Advanced 2, no. 3 (July 18, 2024): 262–67. http://dx.doi.org/10.61579/future.v2i3.150.

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Telemarketing merupakan jenis teknik direct marketing yang memudahkan pihak perusahaan untuk menghubungi pelanggan kapanpun dan di manapun. Untuk memenuhi kebutuhan operasional maka perusahaan perlu melakukan strategi berhubungan dengan sistem aplikasi berbasis computer sebagai penunjang untuk memecahkan masalah yang lebih cepat. PT. Inovasi Teknologi Solusindo atau Trustmedis merupakan perusahaan yang bergerak pada bidang teknologi yang memiliki produk berupa software Rekam Medis Elektronik (RME). Metode penelitian ini menggunakan metode penelitian kualitatif dan pendekatan observation Pengambilan data penelitian dilakukan dengan langsung kelapangan pada saat penulis melakukan kegiatan Magang MBKM pada PT. Inovasi Teknologi Solusindo (Trustmedis) bulan Februari-Juni 2024. Hasil dari penelitian Telemarketing PT. Inovasi Teknologi Solusindo (Trustmedis)sudah berjalan dengan baik. Hal tersebut dikarenakan telemarketing yang disampaikan Trustmedis membawa manfaat yag dirasakan pelanggan, serta informasi yang diberikan mampu menambah pengetahuan pelanggan tentang produk dari Trustmedis yang ditawarkan.

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Verbooy, Henk. "Rückschlag für die Telemarketing-Branche." Call Center Profi 3, no. 4 (April 2000): 18. http://dx.doi.org/10.1007/bf03253731.

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Kottusch, Danuta. "Top 25 der Telemarketing-Agenturen." Call Center Profi 4, no. 6 (June 2001): 16–22. http://dx.doi.org/10.1007/bf03253820.

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Kubina, Milan, and Viliam Lendel. "Telemarketing - efektívna forma priameho marketingu." Pošta, Telekomunikácie a Elektronický obchod 2, no. 4 (September 30, 2007): 6–10. http://dx.doi.org/10.26552/pte.c.2007.4.2.

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Cain, Rita Marie. "Recent Developments in Telemarketing Regulation." Journal of Public Policy & Marketing 15, no. 1 (March 1996): 135–41. http://dx.doi.org/10.1177/074391569601500113.

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Lundgren, Darren. "Keep your patients through telemarketing." Hearing Journal 62, no. 7 (July 2009): 30. http://dx.doi.org/10.1097/01.hj.0000357865.10713.73.

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Journal articles on the topic 'Telemarketing'

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