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Abbas, Wasim, and Saqib Mehmood Chaudhry. "Analyzing the Disruption Factors of Emerging Markets : A Case Study of Pakistani Telecom IndustryHuawei in Pakistan." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-11306.
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A free and flexible business environment attracts international organisations to those markets that have big growth potential and high profit margins. To penetrate emerging markets is of great interest to any international organisation. The situation gets more intense if it is in the field of telecommunications. Telecommunications (telecoms) and information technology (IT) are generically known as the information and communication technologies (ICT) industries. ICT is one of the fastest growing industries in the world and is also considered among the biggest markets in terms of customer base, growth and profitability. The competition is very high in such markets, so relatively unique, attractive and extraordinary business strategies are usually practiced by these companies. The situation may create an atmosphere of upheavals and uncertainties in such markets. Extraordinary or unethical business policies can not only affect the business of other organisations, but also has some after-effects on societies and the mindset of target nations and market ethics. Organisations are very much engaged with society and work in the social environment, therefore the socio-cultural components is of great importance when designing business strategies. Exploring the facts about emerging markets and by analysing the case of Chinese company Huawei in the Pakistani telecom market, this thesis gives investigates and assess the success factor of this Chinese company. This thesis highlights the upheaval factors of emerging markets, by analysing the role of cultural interests and the mindsets of target nations for organisations planning their strategies
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Medetbekova, Tamila. "The influence on ethical behaviour of established foreign companies when entering emerging markets - A case study of two Swedish companies in Kazakhstan." Thesis, Linnéuniversitetet, Institutionen för ekonomistyrning och logistik (ELO), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-59500.
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Background: Companies always look for opportunities to expand their businesses internationally as it is the way for them to grow beyond its current status. Nowadays, emerging markets seem to be very attractive in terms of economic growth. Thus, there is a tendency towards foreign direct investment inflows to emerging market economies. However, these markets can be very risky and there is no guarantee of success. Companies would have to be ready to face challenges and obstacles related to the unfamiliar environment. They would have to deal with the internal confrontation of whether to accept or reject the local rules of the game as well as to face difficulties in terms of maintaining a high standard of business ethics and promoting best corporate governance practices. Overall, the conditions of these markets can negatively affect the ethical behaviour of established foreign companies which in turn can negatively affect the reputation and brand value of these companies. This paper describes and analyzes the above issues through a case study of two Swedish companies in the market of Kazakhstan: Tele2 and TeliaSonera. Purpose: The aim of this study is to analyze the effects of emerging market economy conditions of Kazakhstan on companies control structure or code of conduct, specifically how they can handle the internal confrontation and maintain a high standard of business ethics and corporate governance practices. Therefore, the tasks were also set to describe and analyze the entry process of two Swedish telecom companies into the market of Kazakhstan in order to improve the understanding of Swedish companies’ preparations, strategy of entry and operations when entering an emerging market of Kazakhstan. Methodology: The research thesis is based on the case study approach which uses a qualitative method to obtain the necessary data. Primary data was collected through interviews with the above mentioned two Swedish telecom companies in Kazakhstan. Secondary data was collected from e-sources. Findings/ Conclusions: In this research, I found that the best entry strategy for entering Kazakhstan is to form a joint-venture with the local partner, but if the company had an earlier experience in similar markets, then the acquisition strategy can be chosen. With regard to the ethical issues, factors such as a weak legal framework, a high level of corruption, poor corporate governance and cultural differences between Sweden and Kazakhstan as well as individual factors of all stakeholders including the manager may have a negative effect on the ethical behaviour of Swedish companies entering and operating in Kazakhstan. It is revealed in this study that Swedish companies manage to confront ethical dilemmas by choosing to “go at it alone”. To be able to confront these issues, companies should set their own bar for how to act as ethically and responsibly. Also, they should ensure the enforcement of codes of conduct, corporate governance, ethics training, ethical role model of top management and whistle-blowers policy.
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Dover, Oliver, and Erik Nord. "Market Susceptibility Toward Disruptive Business Model Innovation." Thesis, KTH, Industriell ekonomi och organisation (Inst.), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-159560.
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This paper discusses the conditional factors indicating market susceptibility toward disruptive innovation. There is a need to separate the different forms of disruptive innovation into segments targeting; technology, product or business model disruption. The concepts are fundamentally different and the literature to date is very one sided toward disruptive technology/product innovation. A shortage of studies on disruptive business model innovation has been discovered. This study therefore presents a framework for evaluating the market susceptibility toward disruptive business model innovation. This paper is a case study looking at two historical cases in the Swedish telecom industry. One case was a highly successful disruptive business model whilst the other has not reached the potential success it could have. The cases are investigated through interviews from persons with strategic positions in the telecom industry during the launch of the business models presented in the cases. This is backed with survey results and statistics from market research conducted by the Swedish post and telecom authority. Conditional factors applied to disruptive technology/product innovations, found in previous studies and theory, are applied to the business model disruption cases. The conditional factors are tested in order to establish to what extent they can be applied on business model disruption. This study also aims to find new conditional factors not covered in previous theory. This study is concluded by presenting 10 conditional factors important for evaluating susceptibility toward disruptive business model innovation. This paper analyses 11 conditional factors from previous theory applied on disruptive technology/product innovation. Out of these, 7 conditional factors can be transferred from disruptive technology/product innovation to disruptive business model innovation theory, whilst 4 conditional factors are dismissed entirely. In addition, 3 conditional factors are added from the empirical findings. The study found that the “change of actors in the value chain” and “high entrance barriers” did not seem to be as important for business model disruption. Market susceptibility in these cases seemed to be more dependent on cost, end customer focus, high margins and scalability. There were however also many conditional factors which have importance both for disruptive business model innovation and disruptive technology/product innovation. These conditional factors concerned the market distribution, the current product, the profitability of the market and the current value chain. Differences between disruptive business model innovation and disruptive technology/product innovation are discovered. The differences are proven crucial when evaluating the market susceptibility toward disruptive innovation. Mainly differences being that business models; are more agile, are not seen as big threats, and seem to be more pull than push oriented.Den här studien behandlar de faktorer som indikerar en marknads känslighet för disruptiva innovationer. Dessa disruptiva innovationer kan delas upp i tre olika former; produktdisruption, teknologidisruption och affärsmodellsdisruption. Det finns idag en brist på litteratur som behandlar disruption ur ett affärsmodellsperspektiv. Befintlig litteratur för disruptiva innovationer är baserade på fall kring teknologi- och produktdisruptioner. Denna studie presenterar ett ramverk för att utvärdera känsligheten för affärsmodellsdisruption i en viss marknad. I den här artikeln görs en fallstudie kring två historiska händelser då nya affärsmodeller lanserats på den svenska telekommarknaden. En utav dessa var en väldigt framgångsrik affärsmodellsdisruption, medan den andra inte nått samma framgång. Händelserna är undersökta genom intervjuer av personer som hade strategiska positioner inom telekomindustrin under dessa två händelser. Slutsatser som dras är sedan styrkta av enkätresultat och statistik från marknadsundersökningar gjorda av den svenska post- och telestyrelsen. Marknadsfaktorer som är tillämpade på teknologi- och produktdisruptioner från tidigare teori appliceras på dessa affärsmodellshändelser. Faktorerna testas för att se i vilken utsträckning de kan föras över till teori för disruptiv innovation av affärsmodeller. Studien strävar också efter att hitta nya marknadsfaktorer som inte tidigare inkluderats i teorin. Denna artikel avslutas genom att presentera 10 omkringliggande faktorer som är viktiga för att utvärdera känsligheten för disruptiv affärsmodellsinnovation i en marknad. Artikeln utgår från 11 marknadsfaktorer, främst baserade på tidigare teorier om produkt- eller teknologidisruption. 7 av dessa faktorer kan överföras till affärsmodellsdisruption, vilket innebär att 4 faktorer avfärdas i sin helhet. Dessutom visade empirin att ytterligare 3 faktorer var viktiga för affärsmodellsdisruption. Studien fann att ”ändring av aktörer i värdekedjan” samt ”höga inträdesbarriärer” inte verkade vara så viktiga faktorer för affärmodellsdisruption. De marknadsfaktorer som var viktigast för marknadens känslighet för affärsmodellsdisruption var kopplade till kostnads- och slutkundsberoende, höga marginaler och skalbarhet. Det fanns dock flera faktorer som var viktiga för både affärsmodells- och teknologi/produktdisruption. Dessa marknadsfaktorer berörde marknadsfördelningen, den aktuella produkten, lönsamheten, och den aktuella värdekedjan. Skillnader mellan affärsmodellsdisruption och produkt- eller teknologidisruption utreds i denna studie. Skillnaderna visar sig vara viktiga när man undersöker marknadens känslighet för disruptiva innovationer. De stora skillnaderna som upptäcktes var att affärsmodeller är mer agila, är inte sedda som ett lika stort hot, och är mer ”pull”- än ”push”-baserade.
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Alamgir, Rana, and Nitin Anand. "A Study of Bangladesh Telecom Market." Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-874.
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Target Audience: The management of TeliaSonera is our main target audience. Also students from management, marketing and business administration are our secondary concern.
Problem Statement: “How suitable is Bangladesh telecom market for an internationalized telecom company (TeliaSonera), and what could be a preferable entry strategy for such market?”
Purpose: The purpose of this paper is to investigate Bangladesh telecom market in order to find out the potentiality of the market which could be considered by the company to think about starting a business there and also to determine a suitable entry strategy from the company depending on the factors have been investigated.
Methodology: The project is based on both primary and secondary information retrieved in connection with the theoretical framework. A qualitative approach of research and analysis has been considered to reach the desirable result.
Theoretical Framework: The theoretical framework has been created with Porter’s (1998) five forces and National Diamond together with factors that influence the international entry strategy described by Franklin R (1998)
Findings: While presenting the data, we have followed a structure. We have divided all our data in four parts. They are namely, The Focal Company Factors, Home country (Sweden) factors, the Focal country (Bangladesh) Factors, and the Focal country’s (Bangladesh) Telecom market factors. All data have been presented under the respective headings of these parts and also with some corresponding subheadings.
Analysis: The analysis is based on the result of a consolidated evaluation of relevant theory and empirical information collected accordingly. All the collected information has been observed through the gloss of theoretical framework and has been used for answering the problem statement.
Conclusion: After investigating the factors of Bangladesh telecom market, we can conclude that it will be a good idea for TeliaSonera to expand their business in Bangladesh as both the industry and the country has a lot of potential to offer. An Investment entry mode (Joint Venture) has been suggested. It is worth mentionable that this paper is a preliminary idea about the market to encourage TeliaSonera to expand in Bangladesh which reveals the opportunity for further research.
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Alamgir, Rana Anand Nitin. "A study of Bangladesh telecom market /." Eskilstuna : Mälardalen University. School of Sustainable Development of Society and Technology, 2008. http://www.diva-portal.org/smash/get/diva2:121516/FULLTEXT01.
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Gonçalves, João Bôto. "Portugal Telecom: the market knows it all." Master's thesis, NSBE - UNL, 2010. http://hdl.handle.net/10362/10281.
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Benjamin, Levi Kiruba Jeyaseeli. "Market entry strategies of foreign Telecom companies in India." Wiesbaden Dt. Univ.-Verl, 2006. http://dx.doi.org/10.1007/978-3-8350-9453-6.
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Franzke, Jochen. "Slovak Telecom administration : transformation and regulation in a dynamic market." Universität Potsdam, 2005. http://opus.kobv.de/ubp/volltexte/2006/653/.
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This study is analysing the transformation of Slovak administration in the telecommunication sector between 1989 and 2004. The dynamic telecom sector forms a good example for the transition problems of post-socialist administration with special regard to the regulation regime change. After describing briefly the role of the telecom sector within economy, the Slovak sectoral policy is analysed. The focus is layed on telecom legislation (including the regulation framework), liberalization of the telecom market and privatisation of the former state owned telecom operator. The transformation of the organizational structure of the "Slovak telecommunication administration" is analysed in particular at the level of the ministry and the regulating agency.
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劉先立 and Sien-lap Liu. "Key to success in international telecom market: a regional focus." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1997. http://hub.hku.hk/bib/B42574614.
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Liu, Sien-lap. "Key to success in international telecom market : a regional focus /." Click to view the E-thesis via HKUTO, 1997. http://sunzi.lib.hku.hk/hkuto/record/B42574614.
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Aidi, Laili. "Business Modelsfor Mobile Broadband Media Services : Case Study Indonesia Telecom Market." Thesis, KTH, Skolan för informations- och kommunikationsteknik (ICT), 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-121299.
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The increase mobile data traffic from the emerging Internet services, especially multimedia, has posed considerable challenges for the telecom industry. Their initial mobile data services business models are generally not compatible with these emerging Internet services. Thus, there is a substantial need to investigate the suitable options to make media as a profitable telecom business sector. However, there are different challenges and opportunity factors in developing sustainable mobile media business in each market, due to the unique circumstances applied as the result of customer characteristics, mobile market situation and regulatory/law enforcement.</p><p>The first purpose of this thesis is to explore the business model options to deliver media services on top of mobile broadband. Although, we limit our focus to Indonesia, we first analyzed the worldwide patterns toward the media services in order to get a broader view of the current trend. We mapped multitudes of actor involved in digital online / on the top (OTT)media service, which together they form different types of constellation in the value network,as well as service, delivery and revenue model. We also put our focus to get the lessons learned from Spotify's business model, by framing it using Chesbrough and Rosenbloom's model.</p><p>The second purpose is to understand the Indonesian mobile user's characteristic toward the mobile media services. We conducted survey to 119 Indonesians, analyzed the result with one sample T-tests and validated it with the correlation tests (Cronbach Alpha and Pearson correlation), within the Unified theory of acceptance and use of technology (UTAUT)framework. Our findings confirm the low willingness to pay, but an open attitude for the services. The mobile device and network quality are not the barriers for them to adopt the services, and there is a tight connection between the decisions to adopt the services with the perception that the service is popular.</p><p>Through those findings, we assessed the feasibility of the identified options and formulated the recommendations. We used our understanding about Indonesian market structure (telecom and media), regulation, and mobile user, as well as the lesson that we got from media services provisioning in Sweden and worldwide trend. We found that the pricing tiers, adjustable pricing, and differentiated features are some of the key success factors.Meanwhile, being part in the point-to-multipoint partnership with the well-known OTT player is the potential position that the Mobile network operators (MNOs) in Indonesia should take in provisioning OTT media services, rather than deliver the services by their own.
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SILVEIRA, ANA CAROLINA GAVA DE L. DA. "THE EFFECTS OF THE POLEMICS REGARDING 2003 TELECOM TARIFFS´ READJUSTMENTS OVER THE MARKET VALUE OF FIXED TELECOM COMPANIES AT THE BOVESPA." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2006. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=9878@1.
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PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIROA introdução do modelo regulador deve ser capaz de calibrar o trade off entre os interesses do consumidor e dos investidores privados, em busca de uma performance adequada para o setor, aumentando eficiência, gerando volumes agregados de investimentos para sustentar o crescimento de longo prazo. A revisão do modelo de atuação do Estado no setor de telecomunicações brasileiro e a forma como foi implementada pôde ser considerado um caso de sucesso em nível internacional, evidenciado pelos mais de 100 bilhões de reais investidos, ampliação da oferta de produtos e serviços, melhoria da qualidade do serviço e pela projeção do país no cenário das telecomunicações mundial. No entanto, desde o início do governo atual, os constantes desentendimentos entre o Ministério das Comunicações e a ANATEL trouxeram um ambiente de instabilidade para o setor. A partir de fevereiro de 2003 iniciou-se por parte do Executivo uma forte discussão sobre os contratos, críticas à atuação da agência reguladora em geral e, em particular, aos aumentos das tarifas de telefonia. Nesta época o governo cogitou a substituição do IGP-DI como indexador das tarifas de telefonia fixa. O objetivo desta dissertação é, a partir da disputa travada entre Executivo, ANATEL e empresas fixas na definição dos índices de reajuste das tarifas fixas no ano de 2003, verificar se este episódio trouxe reflexos nos retornos das ações mais líquidas destas empresas na Bolsa de Valores de São Paulo. A metodologia de estudo de eventos foi escolhida para a condução deste trabalho, método amplamente utilizado em Finanças em função de sua forte aplicabilidade geral. Adicionalmente, foi aplicada a metodologia proposta por Izan (1978), objetivando fazer face à dificuldade adicional trazida pelo fato de tratar-se de um evento relacionado a regulação.
The introduction of any regulatory model must be able to balance the trade off that exists between consumer and investors interest, aiming an adequate performance for the sector, increasing efficiency and generating volumes of investments enough to sustain long term growth in the economy. The regulatory reform in Brazilian Telecommunication sector can be considered a case of success internationally, which can be seen due to more than 100 billion of reais invested since then, the availability of products and services, quality improvements, and due to the relevance Brazil assumed in the international telecommunication scenario. However, since the beginning of the current Government, constant disagreements between the Telecommunication Ministry and ANATEL brought an instable environment to the sector. Since February 2003 it started strong discussions regarding contracts, criticism to the way the regulatory agency used to act as a whole and, particularly, the fixed telecoms tariffs readjustments. At that time, the Government considered the substitution of IGP-DI as the index for fixed telecoms readjustments. The objective of this study is, in light of the dispute between Government, ANATEL and fixed telecom companies in 2003, to investigate if this episode brought any impacts to the return of the most liquid shares of fixed telecom companies at the São Paulo Stock Exchange. The Event Study Methodology was chosen to proceed with this study, which is widely used in Finance due to its strong general applicability. Additionally, it was used the methodology proposed by Izan (1978), aiming to address the additional difficulty brought by the fact that this is a regulatory event.
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Barua, Debashish, and Mahmudur Rahman Chowdhury. "Market Entry Mode Strategies – A study of Bangladesh Mobile Telecommunication Market for Foreign Companies." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-34965.
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Background: Now-a-days, the forces of globalization derive firms to go to international market. When a firm thinks to expand its business outside of the home market, it needs to explore the form of operation through which it will enter into the foreign market. International entry mode research deals with this matter. (Brouthers et.al.2007). Selection of an optimal entry mode strategy is very important because it is very difficult to change or correct and have a long-term impact on the firm’s foreign operation (Pedersen, Petersen, & Benito, 2002). Actually, it is very difficult for a firm to serve in the market on a permanent basis without a well formulated entry strategy. (Pehrsson A. 2008). Market entry mode strategies are influenced by both firm and country level factors and a firm must take into consideration these factors in choosing an appropriate entry mode. Purpose: The basic purpose is to gain a deep knowledge about the critical factors in selecting an optimal international market entry mode strategy to enter into an emerging market. The minor purpose is to justify the suitability of the target market. Methodology: Due to the dependency on subjective interpretation of text or other visual material and small sample was used to investigate the specific phenomena, qualitative method has been practised in this research process. Secondary data has been mainly collected from e-sources, and primary data has been collected through phone interview with the three foreign mobile telecom companies in Bangladesh. Findings: Bangladesh mobile telecommunication market is still attractive for the foreign entrants and the optimal entry mode strategy is joint venture to enter into the moderately attractive industry. Implications: The study has showed that international entry mode strategy is affected by various organizational, economical, Institutional, and sociological factors (categorized as country and firm level factors). This research has also provided relevant information to the potential foreign firms about which country and firm level factors should consider in formulating a well entry mode strategy in perspective of an emerging market.
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Lindskog, Helena. "Public Procurement and the Development of the Swedish Telecommunications Market." Doctoral thesis, Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-16587.
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This thesis describes and analyses public procurement and its processes in general against the framework of industrial marketing and purchasing. In particular, it focuses on the public procurement of telecommunications (“telecom”) and its effects on the de-monopolization and development of the Swedish telecom market based on empirical material from three case studies, interviews and publicly available written sources. Public procurement is a significant part of any country’s economy. There is a plenitude of publicly available data due to Sweden’s and other public administrations’ transparency policies. Despite this fact, public procurement has been poorly covered in business administration literature when compared with the private sector’s purchasing and selling activities. This thesis tries to bridge the theoretical gap between knowledge of purchasing in business-to-business (“B2B”) and public procurement. Public procurement can be considered as a special type of B2B transaction and, particularly in the case of bigger procurements, of project purchasing. The important difference is that public procurement must follow specific and stricter legislation compared with the private sector’s purchasing activities. Among other things, public procurement law restricts contact between the procuring organisation and tenderers in some phases of the procurement process, allows no changes after the publishing of the Request for Proposal and opens the possibility to appeal to the court if any party considers that the procuring organisation has not acted in accordance with the public procurement rules. The telecom market has, over a period of thirty years, been transformed from a monopoly with practically no choice to a fully competitive market with several service and equipment providers as well as different pricing schemes and competing technical solutions. The development of the Swedish telecom market can be divided into four stages: Full monopoly, partial de-monopolization, full competition and system integration. The main driving forces behind this development have been the political decision to liberate the telecom market and achieve full competition as well as rapid and diverse technical development, which includes the introduction of mobile communication, broadband and Internet. At the same time, the dependency on well functioning telecom in the public sector is constantly increasing due to political agendas such as agencies availability 24 hours 365 days (“24/7 agency”), use of telecom as a means of rationalization and increased internal efficiency as well as new usages in areas that previously were not using telecom in their daily routines. The public procurement of telecom has changed from being a relatively simple administrative issue through being of technical concern to becoming more and more of strategic importance, especially in case of outsourcing and/or procuring system integration from a prime contractor.
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Qi, Mingyue. "An empirical investigation of consumer-based brand equity in the chinese telecom market." Thesis, Evry-Val d'Essonne, 2014. http://www.theses.fr/2014EVRY0013.
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Très peu de travaux empiriques ont été fait jusqu'à présent pour mesurer le problème de l'équité de marque basée sur la consommation dans l'industrie des télécommunications. L'objectif de la présente recherche est d'étudier et d'explorer les connaissances sur l'équité de marque axée sur le consommateur (CBBE) dans le marché des télécommunications chinois. En outre, la relation entre l'équité de la marque et la stratégie de marché mélange est étudiée. Notre étude commence par l'élaboration de deux modèles, l'un est le modèle CBBE et l'autre est le modèle de marché mélange influencé, que nous utilisons comme base pour mesurer le problème d'un point de vue empirique sur le marché des télécommunications chinois. Deux questionnaires ont été conçus dans le but de recueillir des données. Les questionnaires empiriques ont été conduit à l'aide d'un questionnaire fermé online envoyé à un échantillon d'utilisateurs des réseaux sociaux. Parmi ceux-ci, nous avons reçu 875 réponses exploitables de questionnaires CBBE en provenance de la Chine continental. Dans le même temps, nous avons reçu 1050 réponses utilisables de questionnaires portant sur l'influence de marché mélange. Les principales questions abordées dans le questionnaire sont liées à l'attitude des consommateurs envers sept marques de télécommunications sur le marché continental chinois. Ces marques ont été identifiées comme : China Telecom, China Mobile, China Unicom, Nokia, Motorla, Huawei et ZTE. Deux modèles d'équations structurelles ont été construits grâce à l'analyse des données : le modèle d'équité de marque basé sur le consommateur (CBBE) et le modèle d'influence Market-Mix. Le modèle CBBE est composé de quatre facteurs : l'équité de la marque, la défection de la marque, l'impression de la marque par le consommateur et son expérience de la marque. Alors que le modèle d'influence Market-Mix est composé de trois facteurs : Media et publicité, expérience du marché et tarification. La relation entre les deux modèles et l'interdépendance des différents facteurs sont ici étudiés.Nos résultats comprennent des implications à la fois théoriques et pratiques. D'un point de vue théorique (1) la question clé pour la création de capital-marque ainsi que la diminution de la défection de la marque est d'élaborer une stratégie d'expérience de marque du consommateur liée aux facteurs suivants : fidélité à la marque, qualité perçue, extension de la marque et équité du consommateur. L'influence de l'impression du consommateur sur l'équité de la marque est moins importante. (2) l'expérience du marché du consommateur, qui inclut les variables de produit-service, employé et processus d'achat est significativement corrélée avec l'impression de la marque du consommateur et l'expérience de la marque du consommateur. (3) La perception du consommateur de la plus importante stratégie mix-market est liée à l'employé, puis au processus d'achat, au produit/service, à la tarification et aux médias/publicités par ordre de priorité. (4) L'impression de marque du consommateur est influencée de manière importante par les médias et la publicité et le produit/service. (5) L'effet de l'expérience de marque du consommateur est sur la tarification est significativement négatif.D'un point de vue pratique : les coefficients des facteurs (dans les deux modèles) de chaque marque de Telecom sont estimés. Les consommateurs ont démontré une forte affinité avec les marques suivantes (par ordre de priorité) : Nokia, China Mobile, Motorola, Unicom, Huawei, ZTE et China TelecomVery little empirical work has so far been done to measure the problem of Consumer-based Brand Equity in telecom industry. The objective of the present research is to investigate and explore knowledge about Consumer-based brand equity (CBBE) in the chinese telecom market; moreover, the relationship between brand equity and Market-mix strategy is investigated. Our study starts by developing two models; one is the CBBE model and the other is the Market-Mix influenced Model, which we utilise as the basis for measuring the problem from an empirical perspective in the Chinese Telecom market. Two Questionnaires are designed in order to collect data. The empirical questionnaires were conducted using an online closed-ended questionnaire which was sent to a sample of users of social networks. Of these we received 875 usable responses of CBBE questionnaire from mainland China. At the same time, we received 1050 usable responses of Market-mix influence questionnaire. These brands were identified as : China Telecom, China Mobile, Nokia, Motorola, Huawei and ZTE. Two structural equation models were built through data analysis : They are Consumer-based Brand Equity Model and the Market-Mix influence model. The CBBE model is composed of four factors : Brand Equity, Brand Defection, Consumer Brand Impression and Consumer Brand Experience. While, the Market-mix influence Model is composed of three factors : Media and advertising, Consumer Market Experience and Pricing. The relationship between two models and the interrelationship among different factors are investigated.Our findings include both theoretical and practical implications. From the theoretical perspective : (1) the key issue for creating Brand Equity as well as Brand Extension and Consumer Equity. The Influence of Consumer Impression on Brand Equity is less significant. (2) Consumer Market Experience which includes the variables of Products/service, Pricing and Media / Advertising are followed in order of priority. (4) Consumer Brand Impression is significant influenced by Media/advertising and Product/Service. (5) The effect of Consumer Brand Experience on pricing is significantly negative.From the practical perspective : the factor coefficients (within two models) of each Telecom brand are estimated; Consumers demonstrated a strong affinity toward the following brands (in order of priority) / Nokia, China Mobile, Unicom, Huawei, ZTE and China Telecom
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Wang, Lei. "A study of the performance of market oriented reforms in the chinese telecom industry." Thesis, Evry-Val d'Essonne, 2013. http://www.theses.fr/2013EVRY0027/document.
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Avec l'arrivée de l'époque de l'économie informatique, la société présente une demande et un besoin plus exigeants sur le secteur de télécommunication. Depuis les années 1980s, les réformes du marché mondial de la télécommunication s'orientent vers l'introduction de la régulation, la favorisation de la concurrence et la privatisation. Cependant, le marché de télécommunication chinois suit toujours le mode de gestion traditionnelle, c'est-à-dire monopolisent les entreprises d'état influencées elles-mêmes par le gouvernement. Le retard des réformes freine le développement de cette industrie et l'état malsain, dans lequel coexistent le prix trop élevé, le service peu satisfaisant et le chiffre d'affaires non suffisant, exige plus d'ouverture. Par rapport à beaucoup d'autres secteurs, celui de la télécommunication influence de façon plus profonde et stratégique le développement complet, cohérent et durable de l'économie chinoise. Par conséquent, les réformes de ce secteur attirent beaucoup d'attention. En plus, comme l'industrie de télécommunication a connu très tôt les réformes orientées vers le marché et qu'elle a donc un système relativement complet, ses prochains réformes seront pour les autres secteurs un exemple et une référence. Le présent travail s'intéresse ainsi aux réformes de l'industrie de télécommunication chinoise, ainsi que les performances qu'ils entraînent. C'est un sujet qui est non seulement significatif et crutial pour le développement cohérent de la société économique chinoise, mais aussi nécessaire et imminent pour une réponse. Le présent travail comprend six chapitres dont le contenu et la structure sont suivants : premièrement, la thèse suit l'ordre "caractéristiques - concurrence - régulation - réformes", et basé sur les théories de monopolisation naturelle, de concurrence effective et d'organisation industrielle, elle met en ordre et analyse la création, le développement et la mutation de l'industrie de télécommunication moderne de Chine, ce qui constituera le fondement théorique pour la recherche sur les performances des réformes de l'industrie de télécommunication chinoise. Deuxièmement, en tenant compte de l'impact des facteurs institutionnels sur l'organisation industrielle, la présente thèse met en avant un cadre d'évaluation RSCP (règlement-structure-comportement-performances), qui a pour objectif d'établir une concurrence effective dans les réformes du secteur de télécommunication de la Chine. Troisièmement, le présent travail divise, de manière chronologique, le parcours des réformes du secteur de télécommunication en 4 étapes (depuis le début de la réforme et l'ouverture de la Chine) : gestion monopolistique, soutien politique, introduction des concurrences et concurrences complètes préliminaires. En analysant la situation actuelle de la réforme du secteur de télécommunication de la Chine, la thèse tente d'évaluer ensuite ses performances. La thèse calcule à la fin l'indice des performances des réformes du secteur de télécommunication de la Chine et effectue ensuite une analyse statistique et des tests d'hypothèses basés sur le modèle de régression linéaire multiple. Le résultat montre que les réformes orientées vers le marché du secteur de télécommunication de la chine favorise, dans une certaine mesure, le développement de l'industrie chinoise de télécommunication, réduit efficacement les dépenses en services, augmente le nombre d'utilisateurs, et optimise la structure des services de télécommunications. En même temps, l'étude constate également que la qualité et la capacité du service doivent encore être amélioréesWith the advent of information economy people all over the world have a higher and more extensive demand on the communications industry. Since the 1980s there has emerged a dominant trend in countries around the world to deregulate the telecom industry and introduce market-oriented reforms. Up until the 1980s the Chinese telecom industry was still monopolized by the government and the country’s market-oriented reforms in the industry lagged behind many other rapidly developing nations. The problem of high expense, low service quality, and insufficient service capacity made it urgent to open up the Chinese telecom market. Compared to other competitive industries it can be said that the telecom industry comprehensively and strategically influences the overall harmonious and sustainable development of a national economy. Reform in the telecom industry covers a wide range of areas and is closely associated with the national welfare and people’s livelihood. As such it attracts great attention from the public at large. Compared to other industries in China whichare also regulated by the government, China’s telecom industry (the first to carry our market-oriented reforms in the country) is relatively mature as such it can be said that its future reform provides a reference point for market-oriented reforms in other industries as well in the country. Taking this fact into consideration the present thesis chooses market-oriented reforms and the performance of that reform in China’s telecom industry as our research objective. We consider this to be an essential element for the harmonious economic and social development of modern China. It is therefore an urgent issue to be addressed. The whole thesis consists of six chapters and its main content and structure are as follows: Taking into account the characteristics of competition – regulation – reform as a starting point, the thesis utilizes natural monopoly theory, effective competition theory, and industrial organization theory as the conceptual and theoretical basis for our work.It reviews previous work completed in the area then conducts an in-depth analysis of the foundation, development, and characteristics of modern telecom industry, laying atheoretical foundation for studying the performance of market-oriented reform in China’s telecom industry. Secondly, taking into consideration the impact of institutional factors on industrialorganization, the present thesis puts forward a regulation–structure–conduct –performance (RSCP) theoretical framework based on China’s national conditions and takes effective competition as the goal of China’s telecom industry reform. Thirdly, the thesis groups, in a chronological manner, China’s telecom reform into four different phases (since the beginning of the reform and opening up of the economy) which have been identified as: monopoly operation, policy support, introducing competition, and preliminary perfect competition. It then conducts an analysis of the reform background, reform procedure, and reform measures. By analyzing the current situation in China’s telecom industry reform, the thesis attempts to evaluate the performance of the reform in China’s telecom industry. The thesis then calculates the performance index of China’s telecom industry reform and conducts a statistical analysis and hypothesis testing based on correlation analysis and multiple linear regression models respectively. The result shows that market-oriented reform in China’s telecom industry, to some degree, promotes the development of China’s telecom industry, effectively reduces the expenses in telecom services, boosts the number of telecom service users, and optimizes telecom service structure. These positive developments notwithstanding, the study also finds that service quality and capacity are yet to be significantly improved in China’s telecomindustry
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Schlick, Sandra. "Dynamic approach to competitive intelligence : case studies of large-scale Swiss telecom firms." Thesis, De Montfort University, 2016. http://hdl.handle.net/2086/12226.
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The research aim is to understand how the competitive intelligence (CI) process in large-scale Swiss telecom companies contributes to management decision-making. Studying CI activities of the Swiss large-scale telecom firms (Swisscom, Sunrise, Orange/Salt, Cablecom) in a dynamic European context offers useful insight into the critical challenges that service firms now face when developing intelligence in disruptive market contexts where aggressive competitive behaviour is evident. In considering CI theory, this study has reviewed perspectives drawn from research on the CI process, studies on knowledge management and work on systems thinking. In extending the predominant modular view of CI to include elements of systems thinking, this study has added to our academic understanding of CI at firm level. An Integrative CI Activities framework was developed that enables a more holistic perspective of CI to be adopted, taking account of operational, organisational and strategic perspectives. A diagram representing the range of CI analysis methodologies has also been generated, that differentiates between internal/external orientation and static/dynamic forms of CI analysis. Such frameworks can be used by CI researchers in other market contexts. The methodology for this study drew on a pragmatist philosophy, using a case study strategy that adopted mixed methods in data collection, including semi-structured depth interviews with top CI Analysts in each firm. Findings have shown differences in the scope of CI Activities that link to stages of CI development (developing, developed) and variation between headquarters-centred and firm-centred approaches to CI planning and implementation. The adoption of query based, flexible analysis approaches in firm-centred settings differ from more structured CI analysis techniques in headquarters-based firms. Evidence from this study suggests that networked communication, strong feedback mechanisms and the adoption of more flexible CI analyst roles link to more effective CI processes and to greater potential for direct CI contribution to decision-making. Key contributions emerge through the three lenses of analysis adopted (operational, organisational and strategic); in terms of operational CI processes, the study identifies a complex integrated system at work in firms that implement CI effectively. In studying the link between organisational structure and CI analysis, the study has mapped organisational support patterns and how they shape the CI process at firm level. With respect to the strategic lens, following a detailed worked study of predictive analysis in one case firm, findings have identified adaptiveness in CI design as essential to address disruptive market change. Managerial consideration include a need for a) greater flexibility in CI implementation at firm level to adapt to turbulent markets, b) acknowledgement of the importance of the CI analyst role further and c) more dynamic CI content to be generated by CI analysts.
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Correia, Teresa, and Patrik Mårdh. "Marketing Mix Strategies towards the Bottom of the Pyramid: a study of the Brazilian market." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-202336.
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Prahalad has started a debate in the last decade regarding the opportunities of doing business towards the low-income consumers of emerging markets, which he called Bottom of the Pyramid (BOP) markets. The purpose of this study is to investigate how companies adapt their marketing mix strategies in order to target this type of market. The research is developed as case studies within the Brazilian telecom market in order to offer a new BOP setting as previous research has been focusing on Asia and Africa. Semi-structured face-to-face interviews are conducted with managers of the prepaid segment of three telecom companies. The study shows that price strategies are most important to adapt towards affordability in order to target BOP markets because of consumers’ limited budget. While adaptation in product and place are also seen, they are not as substantial as in price. The strategy that was not adapted was promotion as traditional channels are most common within the Brazilian BOP market. Moreover, companies with a strategy that traditionally have been upper-segment-centric do have to make larger and more innovative adaptations in order to market this segment.
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Lind, Rutger, and Johan Törnblad. "Identification and Analysis of Market Indicators : a predictive tool for anticipating future demand fluctuations on the telecom mobile network equipment market." Thesis, Linköping University, Department of Management and Economics, 2002. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-1107.
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Background: Forecasting is an instrument that the managers rely upon for their anticipations of the future. Subcontractors control their operations according to the forecast volumes provided by the telecom mobile network equipment suppliers. The information in the forecasts is however not sufficient.
Purpose: The purpose of this thesis is to identify and test relevant and available market indicators for prediction of future demand fluctuations on the telecom mobile network equipment market.
Realisation: During a number of interviews, factors that are driving the network equipment market were clarified. The aim of this part was to identify possible market indicators. Hypotheses were set up to test the chosen indicators. In the second part, the indicators were tested statistically. Finally, the theoretical and logical support of the results was discussed.
Result: To predict future movements in network equipment demand, the market indicators should focus on the telecom mobile operators, and their ability, need, and willingness to make new investments. The market indicators proven to be of most importance after the regression analyses were long-term market interest rates and telecom corporate bond indices.
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Iftekhar, Tareq, and Md Shahadat Hossain. "Consumers' intention to accept a new technology: A study of 3G technology in Bangladesh Telecom market." Thesis, Umeå universitet, Handelshögskolan vid Umeå universitet, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-49670.
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Mobile communication has been developed a lot from its creation. Third generation mobile communication which are well known as 3G is also the developed version of 1G, 2G, 2.5G. 3G is now been left behind by its successor 4G. But not every country of the world has yet adopted the 3G technology. The aim of our study is to analyze the determinant factors which influence the customers’ intention to adopt this innovation: 3G acceptance in Bangladesh where 3G is expected to be introducing soon. This study clarifies the factors which influence the customers to adopt a new innovation through the established theories about acceptance of innovation. Also the socio demographic factors which influence individuals to accept or reject the innovation. For this study we have used several well known theories, like, technology acceptance model (TAM) and Rogers’s diffusion of innovation (DOI) theories and we have showed the link between our study topic and the theories. We followed the quantitative research approach. We have constructed five hypotheses based on socio demographic factors and Diffusion of Innovation model. Our study were conducted through a questionnaire survey which was carried on 246 responded of different age, occupation and gender to find out what influence the consumers’ for accept a new innovation. The result of our study shows that, relative advantage is the key determinate factors to influence the consumers’ intention to adopt with new technology, where compatibility is also another determinant factor for switching to new technology but not influence the consumers’ to adopt with new technology. Awareness level is main influential determinant for adopting with new technology which we have founded in our study. We have proposed a model based on the findings of this study to adopt with new technological innovation which have not been introduced yet in the market. Future research needs to develop for a better understanding of the dynamic influences studied here after introducing the 3G technology in this market which will process the measurement of the core constructs used of proposed model. Keywords: Adoption, Communication process, Innovation, Technology, Uncertainty, 3G.
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Jexby, Marcus, and Gustav Vilumsons. "It’s Time for Africa! : A study of how Swedish companies enter the African telecom sector." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-105660.
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This thesis aims to provide a greater understanding of what entry mode Swedish companies choose when entering the African telecom sector. Furthermore, the report will also study the benefits and difficulties with the African telecom sector and include the Swedish company's market selection. The rapidly growing continent of Africa has recently gained interest, and the fast-growing telecommunication sector plays a significant role in further development in the region. Africa, in general, has been understudied, and our thesis aims to clarify uncertainties regarding how companies, both smaller and larger, have entered the market. The report will have a literature review where traditional entry modes and market selection theories are brought up and current challenges and opportunities in the African telecom sector. These theories have also been showcased in a conceptual framework to view how they interact with each other. Moreover, the methodology chapter will introduce each strategy and then argue why the chosen method is used. This report will conduct an abductive approach with a qualitative research method. The methodology will also introduce the thesis respondents and how the interviews were conducted. Moreover, the empirical data will be divided into three sections; opportunities and difficulties, market selection, and market entry mode, where each respondent tells their experiences within the subjects. Furthermore, the empirical data also includes an interview with a scholar who has previously written about the African telecom market. The analysis is divided into the same sections as in the empirical findings and discussed from the literature review and the professional's point of view. The conclusion reveals that the main opportunities are primarily the underdeveloped market and a large number of people, while the most significant difficulties are corruption and, in many cases, inadequate infrastructure. The findings further include that smaller Swedish companies tend to enter one or few countries within the African telecom sector while larger companies enter more countries simultaneously. Moreover, it also mentions how important the network is and that the entry mode will differ depending on the company's size. Larger companies tend to seek acquisition, while smaller companies are more dependent on exporting and joint ventures.
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Durrani, Muhammad Babur Khan, and Rahen Islam. "Impact of resource management on MNCs for survival and growth in a dynamic/consolidating market: Case studies on Telecom Multinational corporation." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-37096.
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International emerging markets, being a matter of interest for Multinational Corporations (MNCs), is regularly researched by scholars for better future understanding. In this regard Resource Base View (RBV) and Resource Management theories are regularly matched and further developed. However, this research paper takes the boundaries from emerging markets to consolidating yet dynamic high-tech markets where research efforts could not be traced to adequate level. This paper has taken theories of RBV, RBV on International Business(IB) and Resource Management. It compared its validation with empirical evidences derived from case study of two mobile telecom MNCs cases which started operating in Pakistan when industry was emerging but soon entered in consolidation stage as high-tech industries are dynamic in nature. An extended evaluation was made by analyzing impact of environmental dynamic factors on these specific MNCs in light of 'Resource Management Process & Distinctions' which lead us to the following findings: Possessing good resource base is essential for MNCs during international ventures but the resource as core capabilities may not develop into competitive advantage if these resources are not structured, bundled and leveraged adequately as per industry dynamism, especially when industry is moving into consolidation phase. It is also learnt that MNCs may advantage from its head quarter's past set of experience. Yet at the same time subsidiary's locally controlled customization also benefits over all resource management process. Empirical findings of these cases gives us a good reason to consider 'shareholder's long-term vision/intensions' as well, being an important element in sustenance or success of such high tech MNCs. The research work opens further arenas for future studies such as comparison of conclusion and their generalization with other industries in same country or same industry in other countries with similar environmental dynamics.
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Floriano, Sergio. "Market challenges of incumbent telecom companies entering Internet-of-Things (IoT) ecosystems and organizational implications : A case study." Thesis, KTH, Industriell ekonomi och organisation (Inst.), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-231849.
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The Internet-of-Things (IoT) brings machine-to-machine communication to a global scale together with new business scenarios and inter-relationships. If compared to previous communication technologies, IoT transforms the traditional value chain and creates a different business ecosystem. In this scenario, incumbent telecom companies are taking the role of technology enablers to enter the market. These companies are trying to find ways to generate new value propositions and to position themselves along the IoT-specific value chain. To do that, incumbents need to overcome a number of external and internal challenges. The purpose of this research is to investigate those challenges from the perspective of an incumbent telecom company via a case study carried out at Ericsson. This Thesis is built on the theoretical foundations of innovation management and business model innovation. The research behind is based on academic literature, opinions from industry experts, market analyses, and qualitative data collected from several interviews and online resources. The outcome from this study remarks some major external and internal challenges faced by incumbents. From the internal perspective, the challenges are related to enable the structures within the company to make possible the development of IoT as a radically new business area. On the external side, the main challenges shift from entering the market and position themselves in the new IoT value chain, to the development of unprecedented relationships, innovative value propositions and a new business paradigm. In order to do that, companies need to understand the unexplored IoT ecosystem, find needs and opportunities via partnerships and develop joint business models. This work provides specific data to complement the scarce literature around the topic of IoT business models and challenges for incumbent companies. It offers practical help to guide managers to understand the nascent IoT market, to define adoption strategies and to find their way through the emerging ecosystems.
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Alkahtani, Y. A. "Customer retention and churn management in Saudi Arabia : a Saudi Telecom Company (STC) case study competing in the Saudi telecommunication market." Thesis, Nottingham Trent University, 2016. http://irep.ntu.ac.uk/id/eprint/27722/.
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The quantitative piece of research presented in the current document was to continue and enhance research performed and reported in four documents preceding it. This document was designed to build upon previous qualitative research to measure commitment as a predictor of churn among Saudi Telecommunications (STC) Al Jawal post-paid users. The research presented in this document also compares STC’s performance against the performance of its major competitor and refines the questionnaires used to collect data for document 4 into a practicably useful tool for measuring commitment as a predictor of churn at STC. Data collected were analysed using SPSS version 21 while Structural Equation Modelling using AMOS was used in measuring the extent to which image, price, and service influence commitment. The initial 14 reflective indicators of image were reduced to five variables using Principal Components Analysis while price and service were loaded into the model as obtained from the questionnaire. The findings showed that STC/Al Jawal had significantly higher overall impression, capacity to meet subscriber needs, and relevantly differentiated from its competitors than its major competitor. However, the difference in subscriber likelihood/motivation to switch to other competitors in STC/Al Jawal was not statistically significant from that of its major competitor. Other findings showed that none of the constructs could predict calculative/continuance commitment. However, the rating of Al Jawal’s sales offices and the perception that Al Jawal was trying to improve or be innovative for its customers were found to have significant predictor influence on affective commitment. On the other hand, sales offices rating emerged as a significant predictor for normative commitment.
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GonÃalves, Antonio Torquato Augusto. "O impacto econÃmico da entrada da vivo no mercado de telefonia mÃvel cearense." Universidade Federal do CearÃ, 2013. http://www.teses.ufc.br/tde_busca/arquivo.php?codArquivo=11593.
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nÃo hÃO setor da telefonia mÃvel no Brasil tem crescido muito nas Ãltimas dÃcadas. O paÃs passou do perÃodo em que o governo detinha o monopÃlio estatal para o da privatizaÃÃo do setor. A telefonia mÃvel comeÃou a se expandir em 1988 e jà acumulava, no fim de 2012, 260 milhÃes de linhas aproximadamente. Quatro grandes operadoras dominam o mercado brasileiro: Vivo, Claro, Tim e Oi. A Vivo à a lÃder no Ãmbito nacional. No Estado do CearÃ, foi a Ãltima a comeÃar a operar. Para analisar o impacto causado pelo ingresso da Vivo no mercado cearense, adotou-se o modelo de Cournot, que relaciona Ãndice de Lerner com concentraÃÃo do mercado e elasticidade. Para calcular a evoluÃÃo da concentraÃÃo desse mercado, usou-se o Ãndice de Herfindahl-Hirschman (HHI) e, para avaliar o poder de mercado, trabalhou-se com o Ãndice de Lerner. A fim de tentar isolar o efeito do impacto causado pelo ingresso da Vivo, realizou-se um contrafactual. O poder de mercado, apÃs a entrada da Vivo, reduziu 10,69% , enquanto que no contrafactual, o qual simula o mercado sem a Vivo, a reduÃÃo foi apenas de 5,19%. O impacto econÃmico calculado entre a diferenÃa do mercado real e do contrafactual foi de 5,5%. Realizou-se o mesmo trabalho para o Estado do PiauÃ, a fim de confrontar-se o resultado com outra Ãrea de atuaÃÃo da operadora. O impacto econÃmico produzido foi de 22,27%. Isso mostra o efeito positivo causado pelo ingresso da Vivo nesses dois mercados analisados.
The Brazilian cell phone industry becomes increasingly successful in the late decades. Indeed, in Brazil the government is not the state-owned telecommunication monopoly. With the prominent introduction of the service into the ceareanse market in 1988, it has lured over 260 million telephone lines by late 2012. The four BrazilianÂs dominant telecommunications companies are Vivo, Claro, Tim and Oi. Vivo is the national leader, though it operates in Ceara only recently. Vivo has tightened its grasp on the local phone market, as in consequence one intends to assess its results by means of Cournot model, which is related with the Lerner index. This one puts much greater emphasis on the market concentration and elasticity. To calculate the evolution in the remaining market, the Herfindahl-Hirschman index is applied, and to evaluate the market consistence, one considered Lerner index. Besides, we take a contrafactual test in which Vivo advantages are considered in isolation. Rather, the market force, after VivoÂs introduction, down from 10,69 per cent, while in face of contrafactual test, i.e, without Vivo, accounted for only 5,19 per cent. From the economics viewpoint, the difference between the real market and contrafactual was 5,5 per cent. The same research was done bearing in mind Piaui state, in order to compare how the company operated in another area. The economics gains was 22,27 per cent. This just shows the valuable gains issued from VivoÂs introduction in the two states.
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Andrade, Vagner Roberto Araújo de. "Efeitos da diversificação no valor das empresas do mercado de telecomunicações: teste do modelo de Berger e Ofek." Universidade de São Paulo, 2002. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-30092003-163857/.
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Durante as décadas de 50 e 60, muitas empresas norte-americanas iniciaram um processo intenso de diversificação. Este processo atingiu seu ponto máximo com mais uma onda de fusões do final da década de 60 e que culminou com o surgimento de conglomerados corporativos gigantes. Nos últimos 15 anos, a tendência tem se revertido como mostra os recentes estudos de COMMENT e JARREL (1994), BERGER e OFEK (1995) e LIEBESKIND e OPLER (1993), que documentam o retorno à especialização. Este movimento em direção à especialização aparentemente resultou da visão de que diversificação de empresas não-correlacionadas diminui o valor da empresa. Argumentos teóricos sugerem que a diversificação tem tanto efeito de aumentar o valor da empresa como de diminuir. Os benefícios potenciais de se operar diferentes linhas de negócio como se fossem uma única empresa incluem maior eficiência operacional, menor possibilidade de perder projetos com valor presente líquido positivo, maior capacidade de alavancagem financeira e menores impostos. Os custos potenciais da diversificação incluem o uso de recursos em projetos que diminuem o valor da empresa, subsídios entre unidades de negócios que permitem unidades com baixo desempenho se aproveitarem dos recursos gerados por unidades com alto desempenho e conflito de interesse entre os executivos das unidades de negócio e da corporação. Não há predições claras sobre o efeito global da diversificação no valor da empresa. Foram utilizados dados de unidades de negócio para estimar o efeito da diversificação no valor das empresas no setor de telecomunicações da economia norte-americana. Comparou-se a soma das unidades de negócio diversificadas com valores imputados pelo modelo com os seus valores reais dentro das corporações a que pertencem. As empresas diversificadas tiveram seus valores em média, durante o período de 1990-99, entre 0,2% e 6,4% acima dos valores imputados pelo modelo. O trabalho está dividido da seguinte forma: o capítulo 1 apresenta o problema de pesquisa, mostrando sua origem e importância; o capítulo 2 revisa a fundamentação teórica e detalha alguns resultados de estudos anteriores sobre os efeitos da diversificação; capítulo 3 descreve a amostra utilizada e o modelo de pesquisa aplicado; o capítulo 4 mostra os efeitos da diversificação nas empresas do setor de telecomunicações do mercado norte-americano entre os anos de 1990 e 1999; o capítulo 5 apresenta as considerações finais com sugestões de novos estudos sobre este assunto.During the 1950s and ´60s many US corporations undertook massive diversification programs. This process reached its climax with the merger wave of the late 1960s and the accompanying rise to prominence of huge conglomerate firms. In the last 15 years the trends has reversed, with studies by COMMENT and JARREL (1994), BERGER and OFEK (1995) and LIEBESK and OPLER (1993) documenting a return to specialization. This push toward focus apparently resulted from the view that unrelated diversification decreases firm value. Theoretical arguments suggest that diversification has both value-enhancing and value-reducing effects. The potential benefits of operating different lines of business within one firm include greater operating efficiency, less incentive to forego positive net present value projects, greater debt capacity, and lower taxes. The potential costs of diversification include the use of increased discretionary resources to undertake value-decreasing investments, cross subsidies that allow poor segments to drain resources from better-performing segments, and misalignment of incentives between central and divisional managers. There is no clear prediction about the overall value effect of diversification. In this study, it was used segment-level data to estimate the valuation effect of diversification on US Telecom companies. It was compared the sum of imputed stand-alone values of the segments of diversified companies to the actual values of those companies. It was documented that diversified firms have values that average, during 1990-99, 0,3% to 6,4% above the sum of the imputed values of their segments. Chapter 1 describes the main goal of this study and its genesis. Chapter 2 reviews the related literature and details the predicting resulting from prior theoretical work. Chapter 3 describes the sample and explains the empirical approach. Chapter 4 assesses the overall value effect of diversification using imputed segment values and a comparison of profitability between diversified and single-segment firms. Finally, Chapter 5 describes the final considerations about the diversifications effect on firm value.
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Hellgren, Erica, and Amanda Lindquist. "The interest for green telecom in East Africa : An evaluation over the market conditions and availability of solar based power supply for radio sites in East Africa." Thesis, Uppsala universitet, Institutionen för fysik och astronomi, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-235198.
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Eggenberger, Christian. "Elektronischer Markt für internationale Telefondienstleistungen (EMITS) /." [St-Gallen] : [s.n.], 1996. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007202928&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.
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Nguyen, Anh Khoa. "Návrh rozvoje internacionalizační strategie strategie podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-234348.
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Diplomová práce je zaměřená na návrh nejvhodnější podnikové strategie pro vstup Jolly na Český trh chytrých zařízení. Rozbor teorie internacionalizace a internacionalizačních podnikových strategií je důležitým podkladem pro analýzu procesu vstupu Jolly. Na konci se zaměření přesune na návrh přijatelné strategie pro vstup a činnost na trhu.
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Schulz, Jörn. "Insights, Ideen und Innovationen: Ethnografische Nutzerforschung als Methode der Innovationsentwicklung." Doctoral thesis, Humboldt-Universität zu Berlin, 2017. http://dx.doi.org/10.18452/18466.
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Ein Blick in die Innovationsabteilungen international agierender Konzerne wie z.B. Intel, Google, Nokia, IBM oder die Deutsche Telekom verrät: große Unternehmen setzen auf ethnografische Forschung bei der Innovationsentwicklung. Unter Fachbezeichnungen wie Business Anthropology, Corporate Ethnography, Commercial Ethnography und anderen ist dabei ein Wissenschaftszweig der Ethnologie und Kulturanthropologie entstanden, der sich mit dem Einsatz von Ethnografie im privatwirtschaftlichen Bereich auseinandersetzt. In diesem Diskurs über Ethnografie im Dienste der Privatwirtschaft ist diese Dissertation zu verorten. Dabei geht es um Ethnografie, die eingesetzt wird, um latente Bedürfnisse und Wünsche sowie Alltagsprobleme von Nutzern zu identifizieren und daraus Ideen für innovative Produkte und Services entwickeln zu können, die in die Lebenswirklichkeiten der Nutzer passen. Anhand der Fallstudienbeschreibung einer ethnografischen Nutzerforschung für das Projekt FLEX 2.0 beim Team User Driven Innovation (UDI) in den Telekom Innovation Laboratories (T-Labs) soll exemplarisch illustriert werden, wie Ethnografie in der Privatwirtschaft verstanden wird und wie sie durchgeführt werden kann. Einer der zentralen Aspekte dieser Dissertation ist es zu erörtern, ob der Einsatzkontext Auswirkungen auf die Ethnografie hat und welche das gegebenenfalls sind.
Entstanden ist dabei eine Dissertation, die dreierlei Punkte erfüllen soll: 1. Der Text möchte eine bei UDI durchgeführte ethnografische Nutzerforschung möglichst transparent und nachvollziehbar machen und durch eine szenische Darstellung Schritt für Schritt zeigen, wie ethnografische Forschung in der Privatwirtschaft aussehen kann. 2. Diese Arbeit ist auch als eine Anleitung für das Durchführen einer eigenen ethnografischen Nutzerforschung zu lesen. Praxistipps, Kontextinformationen und einige Dokumentenvorlagen sollen helfen, die Organisation einer ethnografischen Nutzerforschung zu vereinfachen. 3. Auf methodologischer Ebene erörtert der Text, was der Einsatz von Ethnografie in der Privatwirtschaft für die Methodologie bedeutet und welche Implikationen dies hat.A look at the innovation divisions of internationally active corporations such as Intel, Google, Nokia, IBM or Deutsche Telekom reveals that large companies rely on ethnographic research for their innovation development. Under names such as Business Anthropology, Corporate Ethnography, Commercial Ethnography, and others, a branch of ethnology and cultural anthropology has emerged, dealing with the use of ethnography in the private sector. This dissertation is situated in the discourse on ethnography in the service of the private economy. It is about ethnography that is used to identify latent needs and desires as well as everyday problems of users and to develop ideas for innovative products and services that fit into the life experiences of the users. With the help of the case study of an ethnographic user research for the project FLEX 2.0 at the team User Driven Innovation (UDI) in the Telekom Innovation Laboratories (T-Labs), an example is presented of how ethnography is understood in the private sector and how it can be carried out. One of the central aspects of this dissertation is to discuss whether the use in this context has an impact on ethnography. The dissertation covers three major points: 1. The text aims to make the ethnographic user research carried out at UDI as transparent and comprehensible as possible and to show step by step how ethnographic research can look in the private economy. 2. The text can also be read as a how to guide for carrying out ethnographic user research. Practical advices, contextual information, and some document templates will help to simplify the conduction of ethnographic user research. 3. At the methodological level, the text discusses what the use of ethnography in the private economy means for the methodology and what implications this has.
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Jho, Whasun. "Building telecom markets evolution of governance in the Korean mobile telecommunication market /." 2003. http://catalog.hathitrust.org/api/volumes/oclc/55891953.html.
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Liou, Liang-E., and 劉良一. "Taiwan Telecom Market Entry of the Cable System." Thesis, 1998. http://ndltd.ncl.edu.tw/handle/90933468582235437170.
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"Market positioning survey for global managed data communication services." 1998. http://library.cuhk.edu.hk/record=b5889390.
Full textAbstract:
by Ngau Chuk Leung Eric."Reports a survey carried out for BT (British Telecom) Hong Kong Limited"--Abstract.
Thesis (M.B.A.)--Chinese University of Hong Kong, 1998.
Includes bibliographical references (leaves 55-56).
ABSTRACT --- p.4
TABLE OF CONTENTS --- p.5
INTRODUCTION --- p.6
Background --- p.6
Problems --- p.8
Objectives --- p.10
LITERATURE REVIEW --- p.11
Brunswick's Lens Model --- p.11
Perceptual Maps --- p.12
Perceptual Map By Factor Analysis --- p.15
Determining the Number of Factor Dimensions --- p.17
Producing the Perceptual Map --- p.17
METHODOLOGY --- p.19
Research Design --- p.19
Samples & Sampling Procedure --- p.20
Data Collection Procedure --- p.23
Operationalization --- p.24
Data Analysis --- p.26
RESULTS AND DISCUSSION --- p.28
Mean Analysis --- p.28
Factor Analysis --- p.29
Perceptual Map --- p.32
CONCLUSIONS & RECOMMENDATION --- p.35
Discussion --- p.35
Managerial Implications --- p.39
Limitations and Future research direction --- p.41
APPENDIX --- p.43
Survey Questionnaire --- p.43
BIBLIOGRAPHY --- p.55
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Martins, Rita Marçal Salvador da Costa. "Portugal Telecom adapting to the market : MEO, the new future." Master's thesis, 2014. http://hdl.handle.net/10400.14/14784.
Full textAbstract:
In 2007 the Portuguese telecommunications market changed. With the spin-off of PT Multimédia from Portugal Telecom, a new company was born: Zon Multimédia. Portugal Telecom was the incumbent operator in telecommunications providing all the main telecommunications services. With the spin-off, PT ran out of the valuable Pay-TV service for the consumer.
The Case Study presents the strategy of PT when in face of the spin-off, and its response with the creation of MEO, a new product mainly focused on TV services, with irreverent features that would change the normal way to watch TV.
The Master Thesis also includes a Literature Review and a Teaching Note. The Literature Review provides a theoretical approach to the main subjects addressed in the Case and the Teaching Note is the analysis of the Case Study.Multimédia da Portugal Telecom, nasceu uma nova empresa: Zon Multimédia. Portugal Telecom era o operador incumbente nas telecomunicações fornecendo os principais serviços das telecomunicações. Com o spin-off, a PT ficou sem o seu serviço valioso para o consumidor a televisão por cabo. O Caso de Estudo apresenta a estratégia da PT para enfrentar o spin-off, e a sua resposta com a criação do MEO, um novo produto focado principalmente nos serviços televisivos, com características irreverentes que podem mudar a maneira de ver televisão. A Tese de Mestrado também inclui uma Revisão de Literatura e uma Nota de Ensino. A Revisão de Literatura oferece uma abordagem teórica para os principais temas retratados no Caso e a Nota de Ensino é a análise do Caso de Estudo.
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"The effects of the polemics regarding 2003 telecom tariffs readjustments over the market value of fixed telecom companies at the bovespa." Tese, MAXWELL, 2006. http://www.maxwell.lambda.ele.puc-rio.br/cgi-bin/db2www/PRG_0991.D2W/SHOW?Cont=9878:pt&Mat=&Sys=&Nr=&Fun=&CdLinPrg=pt.
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Kuo, Yi-Te, and 郭一德. "A Study of the Significant Market Power Conditions and Its Regulatory Policies in Taiwan Telecom Market." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/30288208542486447071.
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Palma, Ricardo Miguel Camacho. "Avaliação de empresa cotada: Portugal Telecom." Master's thesis, 2013. http://hdl.handle.net/10071/9902.
Full textAbstract:
Em todos os mercados financeiros as empresa são avaliadas pela sua capacidade de gerar valor para os seus acionistas.
Nas empresas cotadas, o seu valor oscila consoante os resultados que apresentam ao mercado. Quando os seus resultados ficam aquém daquilo que é esperado, tal reflete-se no valor que o mercado faz da empresa, revendo-o em baixa. Quando os seus resultados superam as expectativas o oposto acontece.
Em mercados maduros e com dificuldades económicas, como é o caso de Portugal, as oportunidades de crescimento e consequente criação de valor são limitadas ou até inexistentes. De modo a poderem continuar a crescer e a apresentar bons resultados aos mercados é necessário que as empresas procedam à internacionalização das suas atividades, de modo a que com a escala obtida consigam cumprir com aquilo que o mercado espera delas.
No caso particular da Portugal Telecom, irá ser demonstrada a importância dos mercados internacionais, mais concretamente do mercado brasileiro, para o crescimento das suas receitas e resultados e consequente geração de cash flows. Mantendo-se o mercado doméstico relativamente estável, os negócios internacionais são uma boa alavanca de crescimento.
Através do método do FCFF e da avaliação por múltiplos será possível verificar que os negócios internacionais têm um papel importante na estrutura da Empresa e, juntamente com um mercado doméstico relativamente estável, são ativos essenciais na composição do seu valor de mercado. A avaliação pelo EVA permitirá observar se a Empresa está a criar ou a destruir valor.In all financial markets the companies are evaluated by its ability to generate value to their shareholders. In public traded companies, their value changes in accordance to the results presented to the markets. When the results stays bellow of what it is expected from them, it has impact in the value that the financial markets give to the company, by lowering its value. When the results overpass the expectation the opposite happens. In mature markets with economic difficulties, such as Portugal, the growth opportunities and value creation are limited or even nonexistent. To be able to continue growing and present good results to the markets it is essential that companies proceed to the internationalization of its activities, in order to obtain scale and fulfil to what the markets expects from them. In the particular case of Portugal Telecom, it will be shown the importance of international markets, more specifically the Brazilian market, to the growth of its revenues and results and consequent generation of cash flows. With the domestic market relatively stable, the international businesses are a good leverage of growth. Through the FCFF method and the multiples valuation it will be possible to demonstrate that the international businesses have an important role in the Company structure and, together with a relatively stable domestic market, are important assets in the assessment of its market value. The EVA valuation allows to see whether the Company creates or destroys value.
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Hsu, Yung-Ching, and 許永清. "Chunghwa Telecom MOD User Market Segment and the Usage and Satisfaction Study." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/15141815283714792163.
Full textAbstract:
碩士銘傳大學
管理學院高階經理碩士學程
100
Chunghwa Telecom MOD is mainly used in the field of media players. Many academic related studies research the subject of the playback system of the cable industry, wireless television industry or various MOD hardware devices. They are mostly limited only to explore existing or potential customers satisfaction, loyalty or acceptance. A comprehensive study on current users or old users of Chunghwa Telecom MOD has been rarely touched. Therefore, this study is specifically designed to do related research on the subject of Chunghwa Telecom MOD users. The research accumulates a total of 224 valid samples through a questionnaire survey. Using the VALS lifestyle Scale it distinguishes clusters via statistical analysis of the lifestyle of the existing user. Then it explores those differences of each cluster in the demographic variables and actual usage and satisfaction by cross-comparison with other clustering variable values. The results separate the four clusters: where "Conservative and Diversification cluster" members pay most attention to the "Diversified development factors", "Brave epistemic cluster" members pay most attention to the "Fresh challenge factors" and the "Fashion to stimulate factors", "Simple law-abiding cluster" members mostly support "Law-abiding self happy factors", more than just "Multi-talented Leading group" members mostly agree with the "Fashion ego factors" and the "Diversified development factors". Therefore, the research describes their characteristics, properties and the relative differences respectively. And it proposes a more appropriate clustering marketing strategy and overall marketing proposal and puts forward the recommendations of the new features and the improved services for the related industry as a reference. Finally, some reference suggestions for future research are also provided.
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Wang, Jo-hua, and 王若華. "The Study of Market Positioning for MOD Industry–The Case of Chunghwa Telecom." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/75697825265596748946.
Full textAbstract:
碩士朝陽科技大學
資訊管理系碩士班
100
Due to the rapid development of digital technology, broadband Internet penetration rate and compression technology, the multiple video and audio applications are driven. By using the services provided by IPTV (Internet Protocol TV), people can choose to watch the favorite TV show at any time and any place. The providences of IPTV platform are not only the high quality audio, but also the more channels and interactive services. However, in many cases of business competition, the high quality and service has become the critical factor when consumers request a service. In addition, the main focus of this study is to study the leading carriers in Chunghwa Telecom, from the implementation of IPTV services in the MOD (Multimedia On Demand) has been nearly seven years. In Taiwan, there are more than one million MOD users, therefore,this study will explore the challenges facing the MOD service and challenges, but also reflect the future development trend of network television, the network provides a reference MOD operators.
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Lu, Yun-Ni, and 呂昀霓. "Chunghwa Telecom multimedia on demand (MOD) research on user experience and market segmentation." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/77605313935564165424.
Full textAbstract:
碩士銘傳大學
企業管理學系碩士在職專班
101
The multimedia valued-add service has been bringing up with the rapid development of digital technology and the higher penetration of internet. The MOD (multimedia on demand) service of Chunghwa Telecom came at year 2004. Although the number of user greatly grow with time, but when we compare this service with the cable operator, the MOD still have a lot of growing up space. My research base on the information system success model, and I would like to analysis by quality attribute, satisfaction and the possible to continue usage when they choose MOD. By the way of method of questionnaire, I collocate 309 piece of valid questionnaire. I also analysis the behavior of current viewers of MOD, and group them by statistical results. I would discuss the experiences of current viewers or passed viewers, trying to understand the viewing behavior and user habits that help us divide market segmentation. My statistical results present three groups, we would discuss the difference based on the group variant that are population, usage status, and satisfaction. And we would propose the suitable 4P marketing strategy reference for related operators. At the same time, we also propose some suggestion for continue researcher.
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"Can Hongkong Telecom be the leader in the emerging Internet market in Hong Kong." Chinese University of Hong Kong, 1996. http://library.cuhk.edu.hk/record=b5888647.
Full textAbstract:
Cheng Wai Man, Candy.Thesis (M.B.A.)--Chinese University of Hong Kong, 1996.
Includes bibliographical references (leaves 65-66).
ABSTRACT --- p.ii
TABLE OF CONTENTS --- p.iv
LIST OF FIGURES --- p.vii
LIST OF TABLES --- p.viii
Chapter Chapter1 --- Introduction --- p.1
The Commercial Development of Internet in the US --- p.2
Electronic Commerce is the Trend and Area of Competition --- p.4
The Commercial Development of Internet in Hong Kong --- p.5
High PC Penetration Facilitates Internet Pick-up --- p.7
Chapter Chapter2 --- Internet Industry Analysis --- p.12
Wholesaler -- The Backbone Network Carrier --- p.13
Target Customers
Booming Demand on Leased Circuit Service
Intensified Competition with New Entrants
Regional Opportunity is the Main Issue
Retailers -- The Internet Service Provider (ISP) --- p.16
Large ISPs Dominate
Enlarging Service Portfolio to Remain Competitive
ISP Exerts Great Substitution Force on On-line Service
On-line Service Providers --- p.20
Losers and Winners
ISP Substituting Conventional On-line Service
New Entrants with a Hand on Internet
Collaboration Among the IT Players to Tap on the Emerging Market
Users --- p.24
General Users Receptive to Internet
Corporate Users Demand High End Service
Customer Needs Determine Internet Access Employed
Chapter Chapter3 --- Commercial Opportunities For Hongkong Telecom with the Rising Internet Demand --- p.30
The Golden Goose: ISDN --- p.31
Regional Opportunities -- Hubbing Creates Entry Barrier --- p.33
Development of Network Security as Value Added Service --- p.34
Network Service Consultancy --- p.36
Chapter Chapter4 --- Threats to Hongkong Telecom with the Rising Internet Demand --- p.37
Revenue Migration --- p.37
Customers Switching Brand --- p.38
Pre-empt Local Competition --- p.39
Chapter Chapter5 --- Competitive Advantages of Hongkong Telecom --- p.41
Huge Customer Base Speeds Up Service Adoption --- p.41
Unchallenged Credibility --- p.42
Expertise in Network Configuration and LAN Management --- p.42
Expertise in Developing Security System --- p.43
Network Resource Abundance --- p.43
Administrative Ability to Run an Internet Operation --- p.44
Hi-tech Infrastructure for Future Development -- IMS --- p.45
Differentiation -- Local Access in Overseas Possible --- p.46
Chapter Chapter6 --- Strategic Integration and Positioning of HKT to Dominate the Internet Market --- p.48
TCSL Internet --HKT as a Backbone Network Manager --- p.48
Target Customers
Market Potential
Internet Access
Direct Competitors
Major Customer Benefits
Pricing
Major Service Offerings
Benefits to HKT
IMS On-line -- Internet-based On-line Service Provider --- p.52
Target Customers
Internet Access
Direct Competitors
Major Customer Benefits
Pricing
Benefits to HKT
Chapter Chapter7 --- The HKT Challenges --- p.55
Strategically Positioning of IMS On-Line and TCSL Internet --- p.55
Extension of Core Business -- New Venture --- p.58
High Overhead Balancing Off Profitability --- p.61
Business Cannibalizing Each Other --- p.62
Chapter Chapter8 --- "Conclusion -- ""Win Win"" Situation" --- p.64
BIBLIOGRAPHY --- p.65
Appendix 1: Growth Rate of Internet Users --- p.67
Appendix 2: Commercial Addresses Comprise 51% of Internet Network Registration --- p.68
Appendix 3: Internet Service Providers in Hong Kong --- p.69
Appendix 4: Comparison Among ISPs on Service Offerings --- p.71
Appendix 5: Network Configuration between Customer End and HKT CSL Internet Node --- p.73
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Soares, Andrea Loureiro. "Re-designing a go-to-market strategy to Portugal Telecom's Telecare Service." Master's thesis, 2013. http://hdl.handle.net/10071/8057.
Full textAbstract:
Portugal Telecom, leading telecommunications services provider in Portugal, currently offers a Telecare service targeted for the elderly segment. However this service has been unsuccessful, with poor adherence and reduced sales. Thus, the aim of this thesis is firstly to validate the business opportunity of a Telecare service provided by Portugal Telecom, realize which are the current strategic and operational issues of the company’s Telecare service and, then, finish with a proposal of a turnaround strategy supported with a business case.
Throughout this thesis, it is possible to conclude that in fact there is a business opportunity for PT’s Telecare service, mainly because of three important trends: aging population, aging in place and the growing importance of ICT in the healthcare.
As we will see in this thesis, the most relevant strategic and operational issues of PT’s Telecare service are: the service structure itself, the service market positioning and the combination of a pull distribution strategy with absence of communication.
Thus, some of the recommendations proposed on the go-to-market strategy are: PT’s Telecare service should be fixed and mobile, complemented with add-ons to the basic offer. Furthermore, PT’s Telecare service should be positioned as a low cost health service target for elderly and its distribution strategy should be mixed, complemented with a below-the-line communication strategy.
These and other recommendations are presented throughout this thesis and are supported by an business case that show us that PT would rapidly recover the investment on implementing this turnaround strategy.A Portugal Telecom, empresa líder no sector de Telecomunicações em Portugal, atualmente oferece um serviço de Teleassistência direcionado para o segmento sénior. Contudo, este serviço não tem tido sucesso, com fraca adesão por parte do mercado e, consequentemente, um número de vendas reduzido. Assim sendo, o objetivo desta tese é primeiramente validar a oportunidade de negócio de um serviço de Teleassistência oferecido pela Portugal Telecom, perceber quais são os atuais problemas estratégicos e operacionais do serviço e terminar com uma proposta de estratégia turn around, suportada com a apresentação de um business case. Ao longo desta tese, é possível concluir que de fato existe uma oportunidade de negócio para o serviço de Teleassistência da PT, principalmente devido a três importantes tendências: o envelhecimento da população, a crescente tendência de “ageing in place” e a crescente importante das TIC nos serviços de saúde. Algumas das recomendações feitas na proposta de estratégia go-to-market apresentada nesta tese são: o serviço de Teleassistência da PT deve ser tanto fixo como móvel e a oferta básica deve ser complementada com add-ons. Para além disso, o serviço deve ser posicionado como um serviço de saúde low-cost para o segmento sénior e a sua estratégia de distribuição deve ser mista, complementada com uma estratégia de comunicação below the line. Estas e outras recomendações serão apresentadas ao longo da tese e serão suportadas, no fim, por um business case que nos mostra que a PT poderá rapidamente recuperar o investimento feito na implementação desta estratégia turn around.
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Lee, Wen-fu, and 李文福. "Market Penetration Strategies of A New Telecom Equipment Manufacturer in An Emerging Market: A Case Study of Company H." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/4ec5tz.
Full textAbstract:
碩士國立中山大學
高階經營碩士班
97
In this work, the market penetrating strategies of Chinese telecom equipment manufacturer in an emerging market was studied by using the methodology of case study with the sales cases in Taiwan. A five force model and key success factors were used to analyze the competition models and strategic logics in a Chinese telecom equipment manufacturer, Company H. The results from this work shows that the new Chinese telecom equipment manufacturer has abandoned the price leading competition strategy and shifted to integrated business strategies based on high technology, professional service, and flexibility in order to develop the market rapidly. Meanwhile, she was able to better manage the penetrating timing and expand the market share; therefore, her market share is gradually increased to the similar level of major leading telecom equipment manufacturers. As the time passes and technology evolution, the Chinese telecom equipment manufacturer will be able to become a major player by expanding the market share.
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Yung-Shan, Chang, and 張永山. "The Market Architecture of Enterprise Communication Industry and the Operation Strategy of A Telecom." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/7xpsk7.
Full textAbstract:
碩士東吳大學
EMBA高階經營碩士在職專班
102
Based on the market field concept proposed by Fligstein’s famous book《The Architecture of Markets》, this paper discusses the market structure of enterprise communication industry in Taiwan.It analyzes domestic PBX market affected by globalized, national, social and cultural aspects, and finds out the leading company’s control power over PBX market, as well as the operation of market mechanism and direction of industrial development. Then it proposes the three-win business strategy of carriers, enterprise customers and market actors. This research found that: 1. Domestic medium-large PBX market is a globalized market and international brands are the mainstreams; 2. Government plays an important role in the PBX market and intervene to stabilize the market appropriately; 3. Market actors have different ranks, their social networks and local cultures are the key factors; 4. Large enterprise customers have strong control concept that will lead to PBX vendors and carriers compete with each other, then they get the best benefits from this situation. Based on the depth interviews and participant observation data, this paper provides a few conclusions about the control concepts of the enterprise communication market: 1. The control concepts of foreign large PBX vendors: Strictly control product prices and avoid competitions by release new products and innovative functions to segment the market. Maintain market share and develop new markets. 2. The control concepts of foreign medium PBX vendors: In view of brand awareness and reasonable price, it holds customers through high-loyalty agents and combined carriers develop new sources. 3. The control concepts of domestic small PBX vendors: Based on the advantages of price and product reputation, it holds customers by numbers agents and combined carriers develop new sources. The reason why there has three control concepts is because our enterprise communication market is actually not a single market, but divided into three sub-markets as high-priced, medium-priced, low-priced markets; these conclusions and the finding of large enterprise customers have strong control concept, we can supplement Fligstein’s theory.
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"Strategic marketing for Hongkong Telecom CSL to stay leading in the mobile business." Chinese University of Hong Kong, 1997. http://library.cuhk.edu.hk/record=b5889050.
Full textAbstract:
by Ho Kwok Ching, Lui Chun Wah.Thesis (M.B.A.)--Chinese University of Hong Kong, 1997.
Includes bibliographical references (leaves 116-119).
ABSTRACT --- p.iii
TABLE OF CONTENTS --- p.v
LIST OF TABLES --- p.viii
Chapter
Chapter I --- INTRODUCTION --- p.10
Chapter II --- MARKET PROFILE REPORT --- p.14
Background and History --- p.14
Market Growth --- p.15
Spending of Mobile Phone Users --- p.18
Market Share --- p.19
The Evolution of Consumer Culture in Hong Kong --- p.19
Quantitative (Before 1970) --- p.19
Qualitative (1970 - 1985) --- p.20
Emotional (1986 - 1994) --- p.20
Multi-segment (1995 to now) --- p.20
The Emerging Markets --- p.21
The Elderly Market --- p.21
The New Generation Market --- p.21
The Female Market --- p.22
Conclusion --- p.22
Chapter III --- COMPETITIVE PROFILE REPORT --- p.24
Existing Mobile Network Operators --- p.24
Brand Perception --- p.24
Promotion Strategies --- p.26
Technology --- p.27
Market Share --- p.29
Activities Summary --- p.30
CSL --- p.30
SmarTone --- p.31
Hutchison --- p.32
Pacific Link --- p.33
Service Commitment and background of the 6 PCS operators --- p.33
Conclusion --- p.35
Chapter IV --- CUSTOMER PROFILE REPORT --- p.37
Mobile Communications Needs --- p.37
Prompt Factors for Purchase --- p.38
Basic Attitudes of Pricing --- p.39
Price Sensitivity --- p.40
Buying Cycle --- p.41
Mobile Haters --- p.42
Customer Survey --- p.42
Chapter V --- PRODUCTS AND SERVICES PROFILE REPORT --- p.44
Roaming Countries Comparison --- p.45
Coverage Comparison --- p.45
Service Binding/Prepayment Comparison --- p.45
Conclusion --- p.46
Chapter VI --- COMPANY PROFILE REPORT --- p.49
Network Infrastructure --- p.50
Scope of Services --- p.51
Subsidiaries --- p.52
Hongkong Telecom CSL --- p.52
Hongkong Telecom IMS --- p.53
Regional Activities --- p.53
Quality Service Commitment --- p.54
Strength and Weakness --- p.56
Strength --- p.56
Weakness --- p.56
Brand Perception --- p.58
Activities Summary --- p.59
Conclusion --- p.60
Chapter VII --- ANALYSIS --- p.62
Chapter VIII --- MARKETING SUB-PROGRAMME 1: CUSTOMER RETENTION --- p.67
Dealing with the Churn --- p.67
Churning Reasons --- p.70
Safety use customer --- p.70
Service Objectives and Strategies --- p.71
Tactical Action Plan --- p.74
Monitoring --- p.74
Progress Meeting --- p.75
Weekly 'Customer-At-Risk' Report --- p.75
Budget --- p.76
Chapter IX --- MARKETING SUB-PROGRAMME 2: TERTIARY STUDENTS SEGMENT --- p.77
Introduction --- p.77
Market Profile Report --- p.77
Customer Profile Report --- p.79
Competitive Profile Report --- p.82
Promotion and Communication --- p.82
Price --- p.83
Product Profile Report --- p.85
Marketing Objectives and Sales Forecast --- p.86
Marketing Weapons --- p.87
Pricing Objectives and Strategies --- p.87
Detail Tactical Plan - Pricing --- p.88
Promotion Objectives and Strategies --- p.89
Tactical Action Plan - Promotion --- p.90
Product Objectives and Strategies --- p.91
Tactical Action Plan - Product --- p.91
Overall Tactical Action --- p.91
Budget --- p.92
Chapter X --- CONCLUSION --- p.93
Chapter APPENDIX I - --- CUSTOMER SURVEY QUESTIONNAIRE --- p.95
Chapter APPENDIX II - --- CUSTOMER SURVEY RESULTS --- p.100
Chapter APPENDIX III - --- CUSTOMER SURVEY RESULTS (TERTIARY STUDENTS) --- p.110
Chapter APPENDIX IV - --- TACTICAL ACTION PLAN (TERTIARY STUDENTS) --- p.115
Chapter APPENDIX V - --- FINANCIAL ANALYSIS (TERTIARY STUDENTS) --- p.115
BIBLIOGRAPHY --- p.116
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Chi, Yi-Ting, and 季怡婷. "The investment and development of foreign-invested telecom companies in China under Digital Convergence-A study of investment in China market of Korea''s telecom companies." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/37803902213394110462.
Full textAbstract:
碩士國立中央大學
產業經濟研究所
100
Telecommunications industry is one of the countries popular industries, as well as the national key development projects. In recent years, the trend in the telecommunications market is digital convergence.It means that Internet, broadcasting information and communication technology can be integrated in a single device for transmission over the network. Telecom Industry is one of the most popular industries all over the world, and it’s the main development projects. In recent years, digital convergence is the trend in telecom market. It means that Internet, broadcasting information and communication technology can be integrated in a single device for transmission over the network. Wired broadband and wireless 3G are the indicative development projects in the telecom industry. The global 3G market is in the growth period, especially in mainland China--the largest user concentration. Mainland China telecom market has begun to enter the rapid growth of triple play. To accelerate its development, mainland China needs a lot of foreign technology and funds. It has the great attraction of its vast opportunities for those who want to invest. Under the telecom regulation environment of mainland China, how do foreign investment enter the telecom market is worth exploring. The article study South Korea as comparison. South Korea has high penetration of wired broadband and wireless 3G, and it’s speed is also the top of the world. We first discusses the development and the reasons to popular, then analyses how government carry out the asymmetric regulatory instruments and how manufacturers’ response. Second, by viewing the practice of Korean companies who have entered the telecom market in mainland China as examples. Seeing whether their investment success or not, and giving advices and directions to those who are willing to invest the telecom market in mainland China.
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Chiou, Hui Lan, and 邱惠蘭. "Analysis of the Mobile Number Portability Policy in the Telecom Market with or without Price Discrimination." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/27663227732255938262.
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碩士國立政治大學
經濟研究所
96
We attempt to analyze why the adoption of the mobile number portability policy incurs no (or very little) effect in encouraging competition in the telecommunication market. The cause is related to network externality. The level of network externality can be characterized by the proportion of any individual’s friends who are also adopting in the same carrier as the individual does. We find that such network externality may prohibit competition in the telecommunication market when termination-based pricing is prevailing. When termination-based pricing is prohibited, carriers cannot take advantage of network externality. We characterize the conditions such that without termination-based pricing, carriers become more competitive and consumers benefit more than with termination-based prices. Our study provides insightful implication on how to effectively impose the mobile number portability policy to improve competition in the telecommunication market.
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Hui-Cheng, Tseng, and 曾惠珍. "Mobile Phone Market Analysis and Strategy Suggestion of C hunghwa Telecom Co., - By Resources Based View." Thesis, 1998. http://ndltd.ncl.edu.tw/handle/02535080530081583770.
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Naidoo, Kameshnee. "Shaping the telecoms network market structure in South Africa, 2000-2003: the role of policy and regulation." Thesis, 2008. http://hdl.handle.net/10539/4565.
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Abstract
The South African government embarked on a liberalisation path of the telecoms sector
in 1996 in order to establish a knowledge-based society and thus enhance all aspects of
the economy to make South Africa globally competitive. Liberalisation of the telecoms
sector was an integral part of its overall vision to improve the quality of life for all South
Africans. Market-based reform was the central philosophy underpinning the growth
strategy for South Africa. ICT was recognised as key to growth and development.
To date, international telecoms reform has focused on managing the transition from
traditional monopoly markets to effective competition. The key steps in this process have
been the commercialisation and ultimate sale of state-owned assets, licensing
competitors, setting sector-specific regulation by independent national regulatory
authorities to implement the market reform policies and ensure public interest objectives
are met. As a result of rapidly changing technology, the unanticipated rapid and
pervasive uptake of mobile services, the influence of international financial advisors and
suppliers of telecoms equipment who all stand to gain, the reform process in developing
countries has been controversial. Also, often after the first phase of market liberalisation,
entrenched private sector incumbents make further reform in developing countries
difficult. The focus of this study is on the second-phase of reform in South Africa after
the initial market liberalisation.
The research analysed the changing configuration and structure of the South African
telecoms network market during the transition from monopoly to competition (2000-
2003) within the framework of competition rules to determine how government’s
“managed liberalisation” policy and regulatory decisions have shaped (and are shaping)
the competitive dynamics of the South African market. The findings were utilised to
analyse its implications for the development of South Africa’s information society and
provide a framework for policy-makers and regulators on effectively shaping telecoms
network markets in transition.
This study contextualised the South African telecoms situation within the dynamics of an
international market by examining the changing role of the market in telecoms policy
formulation in both developed and developing countries. This research looks at the
current debates on the information society and liberalising telecoms markets in order to
assess the impact of policy and regulatory interventions in selected national markets
deemed relevant to this investigation e.g., United States, United Kingdom, India, Nigeria,
Morocco, Uganda and Sri-Lanka. Based on an information society paradigm, the study
involved multiple methods incorporating primarily qualitative research to investigate the
actual development on the ground of competition in South Africa since the start of the
managed liberalisation process. Secondary statistical data was utilised to understand
market development and dynamics. The analysis combined competition rules and
regulatory principles based on international experience together with the South African
experience with sector liberalisation derived from interviews, focus groups and data
analysis of the market. The study uses market structure analysis, with specific reference
to telecom network markets as the basic framework of analysis. This is further enhanced
by analysing the broader dynamics of the business, communications, policy and
regulatory environments and an analysis of the performance of infrastructure companies
in the telecoms network market in South Africa.
The analysis explains how the managed liberalisation policy of the South African
government has constrained growth, allowed incumbent operators to entrench
themselves, generally failed to meet the needs of most consumers and limited South
Africa’s aspirations to join the global information society. Despite technically meeting
the form of most international best practice standards on market reform, there has been a
lack of commitment to the substance i.e. effective competition, inconsistent application of
regulation, the absence of a clear strategic framework and failure to undertake detailed
market analysis throughout the process. The result has been artificial barriers to
investment and constrained growth in the telecoms sector. In particular, a pre-occupation
with the narrow licensing of individual technologies and specifically defined service
classifications has created an unnecessarily complicated implementation regime
hindering market development. The lack of competition at the core infrastructure level
has constrained growth and innovation at the upper levels of the telecoms sector value
chain, i.e. network services, that are dependent on access to the fixed line network.
The study provides recommendations to increase investment in the South African ICT
sector which include: clarifying national policy objectives and reviewing the current
licensing framework; implementing widespread market reform; instituting market and
competition review processes; allowing for increased competition review processes and
increasing independence and accountability of the regulator.
The research outlines strategies to counter the effects of a weak competitive environment,
infrastructure and resource shortages and the lack of strong administrative structures in
South Africa that are applicable to most developing countries. It suggests the following
measures to drive competitive markets and enhance ICT growth: ensuring political
commitment to market liberalisation and market-driven macro-economic policies;
focusing on licensing major operators; instituting technology neutral licensing; reducing
the need for regulatory decisions by accelerating competition and harnessing regional
skills to strengthen regulatory effectiveness.
Finally, this study demonstrates that ICT market development and policy is rooted in and
influenced by many factors and disciplines. Thus the research suggests an integrated and
holistic approach for analysing network markets in transition.
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WU, HSUEH-LAN, and 吳學蘭. "A Study on the Business Strategies of Telecom Operators from the Market Trends of Application Service Provider." Thesis, 2000. http://ndltd.ncl.edu.tw/handle/58285762622472036581.
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碩士國立臺灣大學
資訊管理研究所
88
THESIS ABSTRACT GRADUATE INSTITUTE OF INFORMATION MANAGEMENT NATIONAL TAIWAN UNIVERSITY NAME:HSUEH-LAN WU MONTH/YEAR:JUNE, 2000 ADVISER:SENG-CHO CHOU A Study on the Business Strategies of Telecom Operators from the Market Trends of Application Service Provider The driven forces of telecom market have being fast shifted deregulation, competition, technology, globalization, as well as the differentiation of customer needs were among the elements that have impact on every key player in this market. Enterprises engage in this industry have realized they are losing competitiveness should they fail to agility in transforming themselves and fine-tuning the strategy. This study will therefore focus on the megatrend of the transform of telecom operators into the newly-developed web-based Application Service Provider (ASP). The analysis will cover potential key players, alternatives of business model as well as how to develop framework for the assessment of ASP. Solution Providers, Software providers, Platform Providers and Infrastructure Providers are the four layers that compose the architecture of ASP, which also will be the basis for ASP industry analysis. On the other hand, the demand side of customer, the management of service provider and technique platform are three key aspects that provide metrics for analyzing alternatives of business model and for developing criteria and framework for the assessment of ASP’s position and performance. Via the overview of assessment framework, we are then able to evaluate individual corporate that intend to involve in this highly-complicated market. The case study, which provided the insight of business practices, will review the strategy of a leading telecom operator who showing determination on engaging the cultivation of ASP market. The study further revealed that to fulfill the differentiation of needs from marketplace is on top priority amongst ASP’s policy, while in the meantime, ASP should also set up subtle mechanism in managing variety of service. The case study then concluded that as a leading company, the strategy should focus on fully exploiting its existing core competences to create first-mover advantage in the extend market and ensure sustainable leading position.