Dissertations / Theses on the topic 'Technology Acceptance Model'
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Kowitlawakul, Yanika. "Technology acceptance model predicting nurses' acceptance of telemedicine technology (eICU®) /." Fairfax, VA : George Mason University, 2008. http://hdl.handle.net/1920/3058.
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Thesis (Ph.D.)--George Mason University, 2008.Vita: p. 116. Thesis director: Jean Burley Moore. Submitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy in Nursing. Title from PDF t.p. (viewed July 3, 2008). Includes bibliographical references (p. 108-115). Also issued in print.
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Yousif, Wael K. "Examining engineering & technology students' acceptance of network virtualization technology using the technology acceptance model." Orlando, Fla. : University of Central Florida, 2010. http://purl.fcla.edu/fcla/etd/CFE0003071.
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Yousif, Wael K. Yousif. "EXAMINING ENGINEERING & TECHNOLOGY STUDENTS ACCEPTANCE OF NETWORK VIRTUALIZATION TECHNOLOGY USING THE TECHNOLOGY ACCEPTANCE MODE." Doctoral diss., University of Central Florida, 2010. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/3039.
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This causal and correlational study was designed to extend the Technology Acceptance Model (TAM) and to test its applicability to Valencia Community College (VCC) Engineering and Technology students as the target user group when investigating the factors influencing their decision to adopt and to utilize VMware as the target technology. In addition to the primary three indigenous factors: perceived ease of use, perceived usefulness, and intention toward utilization, the model was also extended with enjoyment, external control, and computer self-efficacy as antecedents to perceived ease of use. In an attempt to further increase the explanatory power of the model, the Task-Technology Fit constructs (TTF) were included as antecedents to perceived usefulness. The model was also expanded with subjective norms and voluntariness to assess the degree to which social influences affect students decision for adoption and utilization. This study was conducted during the fall term of 2009, using 11 instruments: (1) VMware Tools Functions Instrument; (2) Computer Networking Tasks Characteristics Instrument; (3) Perceived Usefulness Instrument; (4) Voluntariness Instrument; (5) Subjective Norms Instrument; (6) Perceived Enjoyment Instrument; (7) Computer Self-Efficacy Instrument; (8) Perception of External Control Instrument; (9) Perceived Ease of Use Instrument; (10) Intention Instrument; and (11) a Utilization Instrument. The 11 instruments collectively contained 58 items. Additionally, a demographics instrument of six items was included to investigate the influence of age, prior experience with the technology, prior experience in computer networking, academic enrollment status, and employment status on student intentions and behavior with regard to VMware as a network virtualization technology. Data were analyzed using path analysis, regressions, and univariate analysis of variance in SPSS and AMOS for Windows. The results suggest that perceived ease of use was found to be the strongest determinant of student intention. The analysis also suggested that external control, measuring the facilitating conditions (knowledge, resources, etc) necessary for adoption was the highest predictor of perceived ease of use. Consistent with previous studies, perceived ease of use was found to be the strongest predictor of perceived usefulness followed by subjective norms as students continued to use the technology. Even though the integration of the task-technology fit construct was not helpful in explaining the variance in student perceived usefulness of the target technology, it was statistically significant in predicting student perception of ease of use. The study concluded with recommendations to investigate other factors (such as service quality and ease of implementation) that might contribute to explaining the variance in perceived ease of use as the primary driving force in influencing student decision for adoption. A recommendation was also made to modify the task-technology fit construct instruments to improve the articulation and the specificity of the task. The need for further examination of the influence of the instructor on student decision for adoption of a target technology was also emphasized.Ed.D.
Department of Educational Research, Technology and Leadership
Education
Education EdD
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Keeling, Kathleen A. "Customer acceptance of electronic service delivery : : extending the technology acceptance model." Thesis, University of Manchester, 1999. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.488161.
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Mulero, Senikat Olumayowa. "Acceptance and impact of social networks marketing using extended technology acceptance model." Thesis, Cape Peninsula University of Technology, 2012. http://hdl.handle.net/20.500.11838/1385.
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Thesis (MTech (Information Technology)--)Cape Peninsula University of Technology, 2012Includes bibliographical references (leaves 127)
In rapid advances in marketing strategies, Social Networks Marketing (SNM) is dramatically becoming an important aspect in promoting businesses. Social networks marketing has been found as one of the most effective tool used in businesses today, by most business owners in South Africa, to expand, and flourish their businesses. The explosion of Internet usage has drawn the attention of researchers towards social networks marketing. Research has shown that potential Internet users are doubtful, and indecisive to use, and accept SNM system in spite of their availability. Therefore, there is a need for researchers to identify some of the factors that determine user’s unwillingness to accept and use the system. According to the Technology Acceptance Model (TAM), Perceived Ease of Use (PEOU), and Perceived Usefulness (PU) are the two major constructs in determining the use and acceptance of various information systems. These beliefs may not fully explain the user’s behaviour towards newly introduced system, such as social networks marketing. Hence, this study had successfully implemented TAM to the newly proposed information system (social networks marketing system). Using TAM as a theoretical framework, the study added two new constructs “perceived credibility” and “awareness” as part of the factors influencing user’s acceptance of social networks marketing. The purpose of the study was to explore the impact of social networks marketing system by SMEs in South Africa, and perception of consumers. In addition, this research investigated factors that influence users’ acceptance of social networks marketing using TAM as the basis for the theoretical framework. Questionnaire-based study done in 2 groups; consumers and small and medium-scale enterprises (SMEs), in this work, represent the major users of social networks marketing in South Africa. The research model was tested using data collected from 143 questionnaires and analysed using linear regression. The results show that user’s intentions to use SNM are strongly and positively correlated with user acceptance. The empirical results confirmed that perceived credibility and perceived usefulness are the strongest determinant in predicting user’s intention to use SNM. In addition, many of the South African SMEs using SNM, have presumed that SNM has positively and negatively impacted their businesses.
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Gabbard, Ralph Barnhart. "Applying the technology acceptance model to online education." [Bloomington, Ind.] : Indiana University, 2004. http://wwwlib.umi.com/dissertations/fullcit/3162232.
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Thesis (Ph.D.)--Indiana University, 2004.Source: Dissertation Abstracts International, Volume: 66-01, Section: A, page: 0011. Chair: Javed Mostafa. Title from dissertation home page (viewed Oct. 12, 2006).
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Blue, Jon T. "Rebuilding Theories of Technology Acceptance: A Qualitative Case Study of Physicians' Acceptance of Technology." VCU Scholars Compass, 2006. http://hdl.handle.net/10156/1543.
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Vrablova, Adriana, and Stjepan Kalinic. "Technology acceptance of IKEA mobile application." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-26676.
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In the past few years, rapid development of mobile technologies has been changing the way people approach purchasing. Using Technology Acceptance Model (Davis, 1986), the authors believe that IKEA’s furniture mobile application creates a certain value to its users. The study aims at examining the importance of perceived usefulness, perceived ease of use and compatibility dimensions of IKEA’s app and their impact on consumers’ behavioral intentions to see whether or not they lead to actual purchase. The thesis findings reveal that IKEA mobile application is not widely used. The results should have been applicable for similar companies as IKEA especially those which promote in-store app usage. However, it is not possible since the thesis contradicts the assumption of broad usage of such mobile application. The analysis of the surveys releaved gender having a role in IKEA mobile app perception as well as occupation. The analysis is also contributing by a realization that mobile technologies lead to faster decision-making, more information availability, and therefore, can create better marketing communication strategies.
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Ducey, Adam J. "Predicting Tablet Computer Use: An Extended Technology Acceptance Model." Scholar Commons, 2013. http://scholarcommons.usf.edu/etd/4471.
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While information technology has rapidly changed work in the United States in the past 50 years, some businesses and industries have been slow to adopt new technologies. Healthcare is one industry that has lagged behind in information technology investment for a variety of reasons. Recent federal initiatives to encourage IT adoption in the healthcare industry provide an ideal context to study factors that influence technology acceptance. Data from 261 practicing pediatricians were collected to evaluate an extended Technology Acceptance Model. Results indicated that individual (i.e., perceived usefulness, perceived ease of use), organizational (i.e., subjective norm), and device (i.e., compatibility, reliability) characteristics collectively influence pediatricians' intention to adopt tablet computers in their medical practice. Theoretical and practical implications are discussed. Future research should examine additional variables that influence information technology adoption in organizations.
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Hur, Youngjin. "Determinants of sport website acceptance : an application and extension of the technology acceptance model." Online access for everyone, 2007. http://www.dissertations.wsu.edu/Dissertations/Summer2007/y_hur_072707.pdf.
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Rehder, Eike, and Jürgen Karla. "Adaption des Technology Acceptance Model für den Onlinevertrieb von Versicherungsprodukten." Saechsische Landesbibliothek- Staats- und Universitaetsbibliothek Dresden, 2014. http://nbn-resolving.de/urn:nbn:de:bsz:14-qucosa-142797.
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Rehder, Eike, and Jürgen Karla. "Adaption des Technology Acceptance Model für den Onlinevertrieb von Versicherungsprodukten." Technische Universität Dresden, 2010. https://tud.qucosa.de/id/qucosa%3A28016.
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ALSALEH, DHOHA A. "A SOCIAL MODEL FOR THE CONSUMER ACCEPTANCE OF TECHNOLOGY INNOVATION." OpenSIUC, 2010. https://opensiuc.lib.siu.edu/dissertations/225.
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A great deal of research has been conducted in the last three decades to find the determinants of technology usage and adoption. Numerous models have been developed in the United States and other developed countries to enhance the understanding of this issue. However, two main questions remain as to what extent these models and conclusions based on their past usage can be applied to other countries, particularly less developed nations, and to what degree social influence affects consumers' decisions across cultures. Recently, Kulviwat et al. (2007) proposed a new model - Consumer Acceptance of Technology (CAT) - that was shown to significantly improve the prediction of intentions to adopt high-tech products compared to the immensely popular Technology Acceptance Model (TAM; Davis 1989) by integrating cognitive and affective factors. This study extends the CAT model by adding social constructs in order to account for the effects from others rather than from one's own thoughts and feelings. Because of the addition of social influences, this modified model was named CATS. The objectives of this dissertation were threefold. The first objective was to investigate the impact of social influence on adoption of technological innovations by including three social constructs: social influence, susceptibility to normative influence, and susceptibility to informational influence. The second objective was to examine cognitive, affective, and social influence in three countries (The United States, State of Kuwait, and Kingdom of Saudi Arabia) in order to determine if their relative roles in predicting attitudes and intentions are stable or if they vary in some predictable way. The third objective was to examine the effect of an extremely important cultural dimension, individualism/collectivism, on the relationships in the model. In general, the results provided empirical support for CATS across cultures by using structural equation modeling and path analysis. More specifically, the findings confirm what was found in previous studies about the important roles of cognition (percieved usefulness) and affect (pleasure, arousal, and dominance). Additionally, this research showed that social (social influence) also has a significant, direct, and positive effect on attitude toward adopting technology innovations. Also, as expected from previous studies, attitude had a significant, positive, and direct effect on adoption intention. Finally, the role of a culture's individualism/collectivism on the relationships in the model was surprising. The only factors that were significantly moderated by individualism/collectivism were related to affect: pleasure and dominance. This new finding suggests that consumers in individualistic cultures are more likely than consumers in collectivistic cultures to have their attitudes shaped by how enjoyable an innovation is and how much more "in control" it makes them feel. Overall, the analysis showed that the CATS model fit the data best. This means the incorporation of cognition, affect, and social into a model fit the data better than cognition (TAM) or cognition and affect (CAT) alone. These findings have valuable implications for marketing theory, methodology, and practice.
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Lopez, Dobrila. "The development and application of an educational technology acceptance model." Thesis, Curtin University, 2013. http://hdl.handle.net/20.500.11937/47.
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This research developed and implemented the educational technology acceptance model ETAM. The model was developed to investigate the attitude towards technology acceptance in educational settings. It is evolutionary in its nature and combines the two well‐known instruments, the Technology Acceptance Model (TAM) and the What Is Happening In this Classroom (WIHIC) to make a new educational technology acceptance model. This model incorporated all the WIHIC scales (Student Cohesiveness, Teacher Support, Involvement, Investigation, Task Orientation, Cooperation and Equity) and two TAM scales (Perceived Usefulness and Perceived Ease of Use). It also includes four demographic elements: Age, Gender, Prior Experience and English as a first language.To gather lecturer perceptions, semi‐structured interviews were carried out with the lecturers teaching the courses. The semi‐structured interviews were analysed qualitatively and thematic analysis was used. To gather student perceptions, a purpose‐written questionnaire was developed. The student perspective was analysed quantitatively. A total of 208 student responses were collected. The analysis involved formal statistical testing of a number of hypotheses.To determine the unique contributions of each component, path analysis and multiple regressions were used. The major findings were that all the WIHIC constructs have a positive correlation with Perceived Usefulness and Perceived Ease of Use. The unique contributions of each of the WIHIC constructs in the ETAM model were identified. The two major contributors were: Task Orientation and Studying. Task Orientation explained 15% of the variance in the Perceived Usefulness and 11% of the variance in Perceived Ease of Use. This is a significant and a unique contribution of this study to identify that Task Orientation and Studying are major predictors in technology acceptance. This finding informs practitioners and allows them to use a shorter version of the questionnaire while still capturing the main influences of technology acceptance in the classroom.The main result of this study was a new model for technology acceptance the Educational Technology Acceptance Model (ETAM) designed for educational environments. The results of this study add to the body of knowledge of technology acceptance model (TAM) applications in educational settings. The study also adds new knowledge to the better understanding of educational environment constructs. The results of the study could benefit students by collecting information that helps them to make decisions on the future use of the software tool, and informs course designers in tertiary institutions about the usefulness of the technology and students’ attitudes towards technology acceptance. The results helps other practitioners make informed decisions on whether to offer the tool to students and how to get the best use from the tool, if used. The study adds to the body of knowledge around the interaction between technology and the classroom environment. It adds to the body of knowledge by gaining a better understanding of attitudes toward software acceptance in an educational setting.
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Rohlik, Lucas, and Sebastian Stasch. "Analyzing the acceptance of Air Taxis from a potential user perspective : Extending the Technology Acceptance Model towards an Urban Air Mobility Acceptance Model (UAMAM)." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-43927.
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Background: A continuously growing urban population leads to congested urban areas. As a result, people are wasting time being stuck in traffic. One way of solving this problem is to use the air for moving people. Thus, companies all over the globe are working extensively on approaches for Urban Air Mobility such as air taxis. Purpose: The purpose of this thesis is the identification of key determinants influencing the acceptance of air taxis from a potential user perspective. Thereby, the thesis develops the Urban Air Mobility Acceptance Model (UAMAM) as an extension of the Technology Acceptance Model (TAM). Method: An explanatory online survey was conducted to test the hypotheses in the proposed UAMAM. Data from 321 respondents living in cities larger than one million inhabitants representing the potential target group was collected. Partial Least Squares Structural Equation Modeling (PLS SEM) was used to assess the measurement model in terms of validity and reliability and the structural model in terms of hypotheses testing and strength of relationships between proposed variables. Further, a multigroup analysis has been examined to identify significant differences among groups. Conclusion: The results show that the attitude, which is strongly influenced by the perceived usefulness, as well as subjective norm, travel cost and the personal innovativeness are key determinants affecting the users’ behavioral intention to use air taxis. Further, moderating effects of age on the relation between time saving and behavioral intention as well as on the relation between personal innovativeness and behavioral intention were identified. Additionally, moderating effects of occupational status on the relation between travel cost and behavioral intention were found.
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Hinzmann, Jessica, and Katharina Bogatzki. "Acceptance of Autonomous Delivery Vehicles for Last Mile Delivery in Germany : Extension of the Technology Acceptance Model to an Autonomous Delivery Vehicles Acceptance Model." Thesis, Jönköping University, Internationella Handelshögskolan, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-48879.
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The steady growth of the e-commerce sector and the associated logisticalchallenges in the last mile, as well as the equally increasing expectations ofconsumers for parcel delivery call for innovation in the last mile. Drones androbots seem to be a reasonable alternative delivery option to meet thesechallenges. Before these technologies are used as means of transport in the lastmile, it is necessary to investigate whether it will be accepted by potentialconsumers. This thesis aims to identify the factors influencing conumser’ acceptance ofautonomous delivery vehicles for delivery in Germany. To determine thebehaviour of potential consumers, the Technology Acceptance Model wasextended by several factors from different acceptance models that seemedrelevant from a consumer perspective. In order to investigate consumer acceptance, a quantitative approach wasconducted using questionnaires. The propsed hypotheses were tested usingstructural equation modelling. Further, a multi-group analysis was conducted toindentify sociodemographic differences. The results show that price sensitivity, perceived usefulness, hedonic motivation,and perceived ease of use influence the behavioural intention of consumers inGermany to use autonomous delivery vehicles, whereas privacy security andfacilitating conditions do not have a significant effect. Further no significantdifferences were found in the multigroup analysis.
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Zambelli, Nicole, and n/a. "Technology acceptance in modern organisations : the role of past behaviour and perceived behavioural control." University of Canberra. Human & Biomedical Sciences, 2001. http://erl.canberra.edu.au./public/adt-AUC20061112.114544.
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New information systems will only improve organisational performance if they are accepted and
used to their full capacity. It is therefore important to be able to understand, explain and predict the
factors affecting technology acceptance. One model which has been successful at this is the
Technology Acceptance Model (TAM; Davis, 1986). This study tests an extension of the TAM in
a mandatory usage environment. The extended TAM proposed here incorporates two new
independent measures; past behaviour and perceived behavioural control. Participants were 285
members of an Australian Government Department who had been using a new information system
for approximately 4 months. Usage of the system was mandated in organisational policy and there
were no alternative systems or processes available to participants to complete their job
requirements. Results indicate that when information system usage is mandatory (or nonvolitional)
perceived behavioural control significantly increases the ability of the extended TAM
to predict system acceptance behaviour. Furthermore, self-reports of system usage were not related
to the participants intention to use the system and user satisfaction was the only dependent variable
accurately predicted by the model. Past behaviour did not predict either behavioural intention or
behaviour in this study. The implications of these findings for technology acceptance in modern
organisations and areas for future research are discussed.
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Csonka, Kamilla. "Användaracceptans vid systemimplementering." Thesis, Linnéuniversitetet, Institutionen för datavetenskap, fysik och matematik, DFM, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-20389.
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Användaracceptans är en viktig del i alla systemutvecklingsprojekt och är också en väldigt lättpåverkad variabel för en lyckad implementering. Därför är det viktigt att ha översikt på sådana faktorer som kan påverka användaracceptansen negativt, en sådan faktor är försening. Denna uppsats belyser sammanhanget mellan hur en försening påverkar användaracceptansen. Genom att låta en undersökningsgrupp genomgå en enkät utformad efter Technology Acceptance Model har jag samlat upp en generaliserad åsikt. Resultaten visar att försening som variabel inte påverkar användaracceptansen för fallstudien.User acceptance is an important part of all system development projects and is also a very easily influenced variable for a successful implementation. That is why it is important to have an overview of those factors that could influence the user acceptance negatively, one of those factors being delay. This thesis highlights the cohesion between a delayed project and its influence over the user acceptance. By letting a study group answer a survey formed by the Technology Acceptance Model, I have gathered the generalized opinion of the group. The results show that delay as a variable does not influence the user acceptance of this case study.
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Chang, Hsing-Chi, and 張幸琪. "Incorporating Technology Readiness into Technology Acceptance Model." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/33sc2d.
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碩士國立臺灣科技大學
企業管理系
95
With the rapid innovation of information technology and the increasing cost of human resources, more and more companies are offering technology-based interface as an alternative for service encounter. Although the potential financial benefits of successful technology incorporation are enticing, the savings cannot be realized unless customers embrace and use the technologies. Of the suite of theories that explain technology acceptance, Technology Acceptance Model (TAM) appears the most popular. Besides, scholars have also advocated that customers’ technology readiness (TR) should be also taken into account in order to accurately predict the perception and behavior of customers. Therefore, this research attempts to incorporate TR into TAM by exploring the relationship between TR and TAM. The results indicate that customer’ TR enhances perceived usefulness, perceived ease of use, attitude toward use, and intention to use. In addition, the influence of perceived ease of use on attitude decreases under conditions of high TR.
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Kern, Alexander Günter. "Blockchain technology : a technology acceptance model (TAM) analysis." Master's thesis, 2018. http://hdl.handle.net/10400.14/25478.
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As of today, Blockchain is an innovative distributed ledger technology enabling the exchange
of value online without the need of intermediaries such as banks or players of the shared
economy. The technology provides a decentralized and trustless network, secured by
cryptography and consensus mechanisms.
The study attempted to assess the current ‘Level of Knowledge’ about the up-and-coming
Blockchain technology throughout society, which is considered to be fundamental in order to
unfold full socio-economic potential. Based on a modified version of the Technology
Acceptance Model (TAM) by Davis (1989) the study sought to define relationships between
self-reported variables such as ‘Perceived Ease of Use’, ‘Perceived Usefulness’ and
‘Perceived Risk’, ultimately predicting the ‘Intention to Use’ of Blockchain. An online
questionnaire was designed and shared across a convenience sample population, comprised by
young students and professionals.
The results reveal that about two thirds of the sample population is non-aware of the topic at
hand. The findings affirm overall significance and appropriateness of the tested constructs
within the conceptual framework. A system will be accepted, if it is perceived as trustworthy,
convenient and useful. ‘Perceived Risk’ was the most significant determinant in predicting
intended use. Regression analysis revealed significant relationships among all the variables
used.
Managerial as well as academic implications about the outcomes of this study have been
formulated.
It should be noted, that due to the nature of TAM and the convenience sample, general
conclusions about society’s perception are limited.Atualmente o Blockchain, ou “protocolo de segurança” é uma tecnologia inovadora que garante a partilha de valor online sem intermédio de terceiros. Por outras palavras, a tecnologia garante uma rede descentralizada e segura, assegurada pela criptografia e outros mecanismos consensuais, criando uma alternativa à confiança em bancos e outros players que atuem sob a economia partilhada. O estudo em causa tenta avaliar o atual “Nível de Conhecimento” na sociedade relativamente à tecnologia, considerado como um ponto fundamental para revelar todo o seu potencial socioeconómico. O mesmo, é baseado numa versão modificada do modelo Technology Acceptance Model (TAM), proposto por Davis (1989), que procura definir relações entre variáveis previamente definidas como: ‘Facilidade de Utilização Percebida’, ‘Utilidade Percebida’ e ‘Risco Percebido’ que preveem a intenção de uso do Blockchain. Isto é, afirmarse- á que um sistema é aceite caso seja visto como seguro, conveniente e útil. Um questionário relativo ao tópico foi partilhado entre uma amostra por conveniência, composta por jovens estudantes e profissionais. Os resultados revelam que cerca de dois terços dos indivíduos que compõem a amostra não estão cientes do tópico em causa. Identificou-se que a variável ‘Risco Percebido’ é aquela que significativamente melhor determina a intenção de uso, sendo que, a análise de regressão revelou relações significativas entre todas as variáveis utilizadas. Implicações académicas e de gestão foram formuladas após a análise dos resultados. Contudo, devido à natureza da TAM e à amostra por conveniência as conclusões gerais sobre a percepção da sociedade relativamente ao Blockchain são limitadas.
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Chen, Yung-Cheng, and 陳泳成. "End-User Computing Acceptance Factors: A Revised Technology Acceptance Model." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/53140678381682439236.
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碩士國立中山大學
資訊管理學系研究所
91
This paper proposed a revised technology acceptance model for measuring end user computing (EUC) acceptance. An empirical study was conducted to collect data and the revised model was evaluated by structural equation modeling, and then confirmatory factor analysis was applied to test if the empirical data confirmed to the presumed model. The results demonstrated that the model explained 56% of the variance. The finding contributes to an expanded understanding of the factors that promote the EUC acceptance.
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XIAO﹐ZHONG-XIU and 蕭仲修. "Explore the Acceptance of Cardless Withdrawal Using Technology Acceptance Model." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/2kdymk.
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碩士高苑科技大學
資訊科技應用研究所
107
Abstract Financial technology is a systematic plan of financial instruments and systems to promote the development of science and technology, the transformation of results, and the development of high-tech industries which to make financial services more efficient. Furthermore, traditional service has been being replaced gradually from financial technology. Recently, e-wallets have also been promoted but there is still a lot of stores only accept cash. Without wallets and ATM cards have been being replaced by serial numbers and multiple verifications for card-free withdrawals. This study will use the Technology Acceptance Model (TAM) to explore whether information and system quality will affect the use of card less models. And through the verification of the research hypothesis that provides the bankers with an understanding of the customers, assists the industry to improve the technology usage of card-free withdrawals, and enhances competitiveness. The study found the following: 1. It’s not common of the trend for using card-free withdrawals, however, once experienced will highly increase the acceptance and willing to keep on using and recommend to their relatives and friends. 2. "Perceived usefulness" has a positive influence on "use attitude". 3. "Perceived usefulness" and "use attitude" have a significant positive influence on "behavioral intention". Proposing the financial industries and researchers to popularize the card-free withdrawals by marketing and increase valid sample number. In all aspects to understand the consuming habits so that to draw up the programs such as “family program” or “recommendation reward”. Understanding the demand of different earnings and enhance the acceptance by training recognizing from minimum feasible age. Keywords: Card-free Withdrawal, Technology Acceptance Model (TAM), E-wallets, Acceptance.
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Huang, Ying-Ying, and 黃英瑛. "Effects of Emotions on Technology Acceptance Model." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/64775140754285299816.
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碩士國立臺灣大學
資訊管理學研究所
101
Due to the credibility of measuring intention of use and behavior of technology users, Technology Acceptance Model (Davis and Arbor, 1989) has been broadly used in different fields. Therefore, there has been more and more emphasis put on the antecedents of the model. In the past, most of research used external variables as the antecedents, but the internal variables should not be ignored; among the internal variables, emotion is one of the most essential ones since it plays an important role in affecting the behavior of human being, but there has not been enough research for this important topic. This research would based on TAM and combine a emotion framing method (Beaudry and Pinsonneault, 2011) to investigate how emotions can affect users’ perceived ease of use. The survey data would be collected from the Facebook users in Taiwan. The study would also five some administrative suggestion and strategic advice in the end.
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Huang, Jhen-Gang, and 黃振剛. "Technology Acceptance Model: A Study of Smartphone." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/06721833436954522017.
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碩士國立東華大學
運籌管理研究所
104
Title of Thesis: Technology Acceptance Model: A study on Smart phone Graduate School and University: Graduate School of Logistics Management, National Dong Hwa University Category of Abstract Graduation Time: A Thesis Master’s Degree, The second Semester, and 2016 Academic Year Name of Student: Jhen-Gang Huang Advisor: Dr.Sophia Wang High-tech industries have been growing rapidly in recent years. With the expansion of Internet technologies, more and more people have switched from conventional mobile phones (designed primarily for making phone calls) to smartphones.This study applies an extended technology acceptance model (TAM), which incorporates factors related to “Service Quality” as well as the concept “Perceived Playfulness” to explain the factors influencing customer decisions regarding purchasing and using smartphones. Data were collected via a survey of smartphone through the web and paper during a month.Total collected 265 questionnaires, the effective questionnaires are 237.Then the research analyzed data via Descriptive statistics, Factor analysis,Reliability and Validity analysis, Correlation analysis and Structural Equation Model.The results show that “Service Quality” influence perceived feeling of consumers.”Perceived Usefulness” affect “Attitude Toward Use” and “Behavioral Intention” less obviously.”Perceived Ease of Use” and “Perceived Playfulness” affect “Attitude Toward Use” obviously.“Attitude Toward Use” affect “Behavioral Intention” finally.The results will be discussed in the follow-up research. Keywords:Smartphone, Technology Acceptance Model, Service Quality, Perceived Playfulness, Structural Equation Modeling
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LEE, CHIA-YU, and 李佳育. "Technology Acceptance Model (TAM), Electronic Luggage Tags." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/8mahr6.
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碩士國立高雄餐旅大學
觀光研究所
106
Based on the rapid growing trend of the information system and Internet technology, the development of mobile services increases efficient information immediately. More and more industries utilize new technology. Both airport and airline company have been using innovation and convenient Self-service Technology to instead of traditional services. In order to understand the consumers' behavioral intention about adopting the innovation and environmental product electronic luggage tags by Rimowa in 2016. This study takes the Technology Acceptance Model (TAM) as basis and combines two additional constructs: personal innovativeness, perceived risk for using electronic luggage tags（perceived risk as an interference variable. A total of 430 questionnaires were delivered on the Internet by convenient sampling and 386 valid questionnaires were collected. This research uses the method of regression analysis to develop a research model. The result suggested that personal innovativeness, perceived usefulness, perceived ease of use，attitude were significantly impacted individual’s attitude toward adoption while perceived risk was in moderate relationships to attitude toward adoption.
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Ho, Shun-Yuan, and 何順源. "Using Technology Acceptance Model to Explore Students’ Acceptance of ERP System." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/82007703082896213519.
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碩士靜宜大學
資訊碩士在職專班
99
With the development of technology, more and more firms integrate resources by using enterprisesystems to transfer information or knowledge within the company. According to an analysis on manpower needs in the year of 2002 to 2009 proposed by Gartner, the market growth rate of Enterprise Resource Planningin the Asia Pacific regions has a stable growth rate of 9.9% each year. Based on market development, more and more universities provide courses with regard to ERP system to enhance students’ capabilities. The Technology Acceptance Model (TAM) and personality traits were used as the basis to further explore the impact of training and subjective norms on the acceptance of ERP system for the university students. Ten research hypothese were proposed based on literature review. Finally, 331 questionnaires were received with 25 data missing, and totally 306 copies of which were valid. The research findings are summarized as follows: 1. Training and subjective norms have positive and significant impacts on the perceived usefulness of learning ERP system. 2. The perceived usefulness and attitudes of students learning ERP system have positive and significant impacts on behavioral intentions. 3. Aggreableness and extroversion of students’ personality traits have positive and significant impacts on the subjective norms of learning ERP system. 4. Openness of students’ personality traits moderates the relationship between education and perceived usefulness; consciousness of students’ personality traits moderates the relationship between subjective norms and perceived usefulness. Based on research results, conclusions and suggestions were finally proposed to serve as a reference and application for universities while providing the ERP courses.
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HSU, JEN-HAO, and 許仁豪. "The Acceptance of Self-Service Fueling by Using Technology Acceptance Model." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/16592185140365784563.
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碩士國立中山大學
高階經營碩士班
102
Abstract Since 1987, Taiwan government opened up gas station from government-owned to private-owned; it changed the all structure of the gasoline industry in Taiwan. FPCC (Formosa Petrochemical Corporation) became the gasoline supplier in 1990, and then it broke the situation about monopolization by government-owned gasoline industry. According to Bureau of Energy statistical information, in July 2010, there were 2071 gas stations supplied by CPC (Chinese Petroleum Corporation), 586 stations supplied by FPCC. In February 2014, there were 1975 gas stations supplied by CPC, 529 stations supplied by FPCC. During short three years, total of 153 gas stations went out of business or closed down. In recent years, some gas stations continue to promote the use of self-service refueling. According to many literatures, developing self-service refueling not only reduces personnel costs, but also enhances efficiency and competitiveness of gas stations. According to Davis, Bagozzi &; Warshaw (1989) proposed the technology acceptance model, and combines consumer traits that Dabholkar &; Bagozzi (2002) proposed in order to explore the relationship of various dimensions: 1.There is significant difference between consumer traits and Perceived Usefulness, Perceived Ease of use by using self-service fueling. 2.There is significant difference between Perceived Usefulness and Perceived Ease of use by using self-service fueling. 3.There is significant difference between Perceived Usefulness, Perceived Ease of use and Attitude Toward Using by using self-service fueling. 4.There is significant difference between Attitude Toward Using and Behavioral Intension to Use by using self-service fueling. An Empirical Analysis of the results for the degree of consumer traits, Perceived Usefulness and of Perceived Ease of use by using self-service fueling are highly relevant. Perceived Usefulness and Perceived Ease of use by using self-service fueling are highly relevant. Perceived Usefulness, Perceived Ease of use and Attitude Toward Using by using self-service fueling are highly relevant. Attitude Toward Using and Behavioral Intension to Use by using self-service fueling are highly relevant. Finally, based on result, propose some suggestions for self-service fueling and service process design improvements.
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Li, Chien-Chung, and 利建忠. "ELEMENTARY SCHOOL STUDENT’S ACCEPTANCE OF LEGO NXT: THE TECHNOLOGY ACCEPTANCE MODEL." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/74617358578496228501.
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碩士國立屏東教育大學
數位學習教學碩士學位學程
99
Information technology can promote the learning process for most students. Many students have interested in Lego NXTs. For Undergraduates already have a number of related research. But there was not studied the acceptance of the technology by the elementary school student populations. The purpose of the study is to evaluate students’ acceptance of Lego NXT as a intention to forecast, explain, and improve application patterns of TAM in surveys. The researcher attempt from three factors of the Lego NXT Self Efficacy, Subjective Norm, and Facilitating Conditions, to discussion the TAM model. However, students in the subjective norms, and perceived ease of use and perceived usefulness of the correlation between the results as not significant, it can be considered more useful for students ease of use is more important. The study contributes to TAM’s theoretical effective and indeed available in education.
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Lu, Jyun Long, and 盧俊龍. "Applying Technology Acceptance Model to Study User Acceptance of Social Bookmarking Website." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/83500755948783588570.
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碩士長庚大學
工商管理學系
98
As the Internet environment matures, Internet users increase rapidly. Internet has gradually evolved into users participation in the new generation-Web2.0. Thus, Blog, online video and other internet applications develop with the concept of Web2.0. The information acquisition of Internet users has significantly changed. However, the social software is just satisfied with interaction demands of Web2.0 concept. The first Social bookmarking service, del.icio.us, appeared at this time. Past research about the motivation of using e-learning indicates that most of them focus on personal intentions. The impact on the use of social bookmarking websites includes the factors regarding social influence and perceived playfulness, in addition to personal intentions. Most of past research about social bookmarking focuses on technology development and application of tagging bookmarks. Social bookmarking websites in Web2.0 services have integrated with the information searching, information sharing and community. It makes the social bookmarking websites more interesting. Therefore, this study will use Technology Acceptance Model (TAM) which adds the variables of perceived playfulness and social influence to study what factors influence web users using social bookmarking? What are the social bookmarking users’ characteristics and behavior? The results are as following: (1) The level of user dependency on internet is high, but users spend less time and use social bookmarking moderately. (2) Domestic portals have not provided social bookmarking service. (3) Perceived ease of use is positively associated with Perceived usefulness and Attitude toward using. (4) In the attitude toward using behavior and behavioral intention to use, perceived playfulness is more positive than social influence. (5) Sex is positively associated with behavioral intention to use, and perceived usefulness is positively associated with Attitude toward using in the female samples.
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CHEN, WEN-HUA, and 陳文華. "A Research of User Acceptance for learning Implemented by Technology Acceptance Model." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/66180062328980285879.
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碩士國立屏東大學
資訊科學系碩士班
103
Recently, due to information and technology have been developed rapidly, Lots of the teaching material are made as animation and games by using information technology and internet for students interested in learning, rather than studying on blackboard. As of now, the computer, smart phone and tablet are getting more popularized, virtual reality is advantage to make students willing to learn, for example: students can increase willing to learn by using animation or watching movies. In this research, Technology Acceptance Model (TAM) is used to investigate the attitude of acceptance and relation between behavioral intention and influence factors of virtual learning. This study adds "Quality System" and "Information Quality" of the Information System Success Model into the external variables of Technology Acceptance Model. In addition, to get a reasonable model, this study also adopts the structure of "Computer Self-Efficacy", together with the results of the questionnaires, analyzed by the "partial least squares; PLS" method. According to PLS verified hypothesis of architecture in this study. The correlation hypothesis of verification, results show that compliance with provisions of literature.
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Kim, Jong-Ae Burnett Kathleen Marie. "User acceptance of web-based subscription databases extending the technology acceptance model /." Diss., 2005. http://etd.lib.fsu.edu/theses/available/etd-04112005-205602.
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Thesis (Ph. D.)--Florida State University, 2005.Advisor: Dr. Kathleen Burnett, Florida State University, College of Information. Title and description from dissertation home page (viewed June 7, 2005). Document formatted into pages; contains ix, 122 pages. Includes bibliographical references.
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蔡佳群. "Developing and Validating a Revised Technology Acceptance Model." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/97032923125865125413.
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碩士國立彰化師範大學
資訊管理學系所
94
For the last three decades, despite the perceived value had become the critical application in the marketing literature, there has been relatively few empirical research in exploring the pay-information system. The purpose of present study is to emphasize the significance of perceived value in pay-information system for business. For this reason, it is concentrated on the consumers familiar with pay-information systems including Internet portal and Mobile portal According to technology acceptance model (TAM) and marketing literature, a comprehensive set of constructs and hypotheses were observed a methodology for testing. By means of analyzing data from a sample of 98 (Internet portal) and 109 (Mobile portal) respondents, structural equation modeling techniques were then applied to analyze the data. Overall, the findings provide strong confirmation that perceived value and perceived financial cost are valuable addition to the model. The limitations of the methodology and the implications in present study will be discussed.
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Chen, Piyu, and 陳碧玉. "A Study of iPad of Technology Acceptance Model." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/96690009768448669161.
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碩士國立臺灣藝術大學
圖文傳播藝術學系碩士班
101
With the digital era coming,the ability of computer is getting more and more important. People nowaday cannot live without digital equipment.Due to all those reasons,to broaden one’s view of technology is inevitable.This is a study of iPad of technology acceptance model(TAM),it investigated user’s “Perceived Usefulness”,“Perceived Ease of Use”,“Attitude towards Using’ ,“Intention to Use”,and find out“System Quality”,“Computer Self-efficacy” from the literature review.Through those five factors,We are able to understand user’s behavior toward iPad.The outcome of the research point out that“Perceived Ease of Use”is the most important factor that affects user's behavior.“System Quality”and“Computer Self-efficacy”are significant affect user’s “Perceived Usefulness”and“Perceived Ease of Use”.Consequently,we suggested the Computer manufacturing industry take “System Quality” “Computer Self-efficacy”into consideration when improving their digital products .
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Liou, Shin-Rong, and 劉欣容. "The Construction of Consumers’ Acceptance Model on Location-Based Services: The Integrated Technology Acceptance Model Perspective." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/94919978056730362983.
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碩士中興大學
企業管理學系所
99
In recent years, because of the advances in information technology, mobile phones have much more different functions. Location-based services combines geography positioning, provides consumers immediate information. Location-based services in Taiwan market is still in the growth stage, so we must to understand what will influence the consumer acceptance of location-based services. Based on unified theory of acceptance and use of technology (UTAUT) and the factors of perceived playfulness, trust and mobile interaction, this study examined the influences of different information attributes on consumers’ behavior intention and actual behavior of LBS. The study used a questionnaires-based survey instrument, and the main investigation samples are university students in Taiwan. 662 valid samples were collected. The research hypotheses were examined by several statistical techniques, including descriptive statistical analysis, Pearson correlation analysis, multiple regression analysis and SEM analysis. The empirical result showed that customers’ behavior intention were positively affected by several attributes, including performance expectancy, effort expectancy, social influence, perceived playfulness, trust and mobile interaction. This study also found that customers’ actual behavior strongly influenced by facilitating conditions and consumer’s behavior intention. Finally, according to the empirical results, we proposed several research contributions, practical implications, research limitations, and suggestions for future research.
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Yuan, Chen Chien, and 陳建源. "The Study of Teacher Acceptance of Innovation Teaching Platform by Technology Acceptance Model." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/17245385666164087487.
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碩士亞洲大學
經營管理學系碩士在職專班
97
Chesbrough (2003) point out the open innovation and explains open innovation spirit that external ideas can as internet idea. Innovation web-instruction platform (IWIP) is utilizing the external innovation of information and internet technology to web-based instruction and building a new model of information technolog integrating into instruction. This paper build a research model through literature review and utilizes the technology acceptance model (Davis, 1989) to discuss the difference between the teacher’s background and the user intention and the characters of IWIP, the relationship between the user intention and the characters of IWIP and the relationship between the user intention and the user acceptance. This paper collected the data by questionnaires and analyzed by structural equation modeling. The results display that there are obvious differences between the teacher’s background and the user intention and the characters of IWIP, and positive relationships between the characters of IWIP, the user intention and acceptance. Therefore, this study suggests that to enhance the guidance of the characters of IWIP, to promote the user’s positive perspective, to keep on the open innovation process to import variety innovative characters of IWIP and to pay attention on different background user group to make customization projects.
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Lin, Yu-Cheng, and 林豫正. "Using Technology Acceptance Model to Explore the Organization Member’s Acceptance of Knowledge Management." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/40923787340001212182.
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碩士國立嘉義大學
管理研究所
97
When we search and gain information more and more easy, the numerous information will cover the truth of informations, therefore, We are hard to discover the information which we really need. Moreover, the information is only the data after organize. “knowledge”can be more important that brings the competition for the enterprise and the people. Knowledge management（KM） was the most important issue obviously. Knowledge management system through the information technology, could achieve the twice the result with half the effort effect and gain the competitive advantage. After the raising of knowledge management system, there were many information technology which was based on the concept of knowledge management system. However, as the enterprise introduces new technical, the member of organization itself could resist servely. Therefore, to promote the information technology to have the anticipated effectiveness, the enterprise itself enhance organization member to accept KM system, this is research goal. This research using Technology Acceptance Model（TAM） to inspect that the enterprise output after using technology. By the exterior variable's influence, causes member's consciousness to receive the change, then changes its attitude and the behavior, finally has individual achievements. This research mainly through the online questionnaire, take technology industry's in member as the object of study, discusses the knowledge management system's satisfaction and acceptance by TAM. In the exterior variable's organization factor, conforms to the technology industry nature of the fast change emphatically. Finally, confirms this research’ hypothesis and construction by the factor analysis and the regression analysis. The result discovered that the exterior variable can affect organization member’s faith. Organization member’s r faith can affect organization member’s satisfaction. The satisfaction will affect organization member’s acceptance. The new hypothesis's organization factor has higher influence regarding organization member's faith. The perceived ease of use influence is higher than perceived usefulness. Between each construction dimension has many intermediary effects, and has the relevance highly. According to the results, the research suggests the contributions: 1. Construct KM system's TAM 2. Establishment the organization factor as the main exterior variable 3. The importance of the Usability
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Wang, Yi Hong, and 王譯鴻. "Applying the “Technology Acceptance Model” to explore the market acceptance of smart camera." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/25856313130230631831.
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碩士東海大學
企業管理學系碩士班
102
The advancement of smart phones interfaced with smart functions and cameras has not only created more portable convenience and allowed photographs to partake in a more diverse range of applications, it has also driven the switch from digital cameras to smart phones, therefore causing an impact to the sales uptake of digital cameras. Thus, camera manufacturers have been compelled to respond to the growing demand, which has propelled the innovation of hybrid cameras with smart functions, and therefore, the advent of smart cameras. To understand the consumer’s response to smart cameras, we adopted the research framework based on the Technology Acceptance Model (TAM). And the external variable dimensions of TAM were set by our analysis of the relevant technical literature about the smart camera’s functions, with the aim to explore the smart camera features factors influence public acceptance. Employing“Smart Functions” and “Digital Cameras” as the two main external variables, we used regression analysis to show that both variables are significantly correlated to the smart camera’s Perceived Ease of Use (PEOU). However, while smart functions are significantly positively correlated to the smart camera’s Perceived Usefulness (PU), digital cameras did not show a significant positive correlation. Our findings show that PEOU and PU are both positively correlated to the smart camera’s willingness to use, therefore suggesting that the smart camera market has a positive response.
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Hsieh, Chen-Yu, and 謝振宇. "A Study on Passenger’s Acceptance of In-Flight Wi-Fi:A Technology Acceptance Model." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/11657747174587662266.
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碩士國立高雄餐旅大學
運輸與休閒服務規劃碩士學位學程
103
In recent years, wireless Internet access service in flight becomes one of the airline competitive paid service items. According to past investigation, Technology Acceptance Model (TAM) has been a popular model in explaining intention to use on people using new technology. This study is to explore factors affect passengers to use the in-flight Wi-Fi, using International Airport for international passengers as the research object basing, and base on Technology Acceptance Model (TAM) as research framework. The research utilized Structural Equation Modeling (SEM) to analyze the influence of perceived ease of use on the perceived usefulness; the influence of perceived ease of use on the perceived playfulness; the influence of the perceived usefulness, perceived ease of use, perceived playfulness on the behavioral intention to use in-flight Wi-Fi separately. The results showed that the perceived usefulness, perceived ease of use, Perceived Playfulness have a positive on the behavioral intention to use in-flight Wi-Fi by Simple Linear Regression Model. It is also found that passengers’ perceived ease of use had no Significant influence on the behavioral intention to use in-flight Wi-Fi by Structural Equation Modeling (SEM).This study expected to provide some suggestions for airlines about their future marketing development.
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Fan, Shih-Ling, and 范詩苓. "A Study on Consumer’s Acceptance of Green Building Material: A Technology Acceptance Model." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/82560198519471019488.
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碩士淡江大學
會計學系碩士班
104
Green building materials are not emerging technologies in internationally, but they are relatively new in Taiwan. Although most of consumers have heard about them, but few consumers used them. Even many people only heard about green building material but didn’t understand deeply with it. The research explores the acceptance of green building material that people who live in Taiwan. This study uses Technology acceptance model some factors that contain perceive quality, environmental attitudes, and consumer demand. In this study, we expect to offer some suggestions to make the popularity of green building materials more. This study shows that most people who have heard and used of green building material will tend to use it. Although consumers agree that green building materials generally results in better quality of life and convenience, but they do not agree with the green building material is easy to use. Consumers think it is difficult to obtain and maintain. Because of the above reasons when consumer build the house, they won’t take the initiative to ask or buy green building materials. This research suggests that green building materials should popularize its diversity, so that consumers will know green building materials can be used into the general household building material.
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Weng, Meng-Cheng, and 翁明正. "Exploring the Acceptance of Cyber University Use Based on Technology Acceptance Model 3." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/34277168811881898185.
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碩士嘉南藥理科技大學
醫療資訊管理研究所
98
With the popularity of the broadband and the expanding of the digital technology, the Internet nowadays indeed has become the largest information dissemination network and has considerable influence. For example, in the modern teaching process, applying digital technologies to support teaching has become an important trend. The transition, e-learning brings, are not only the convenience of the learners but also breaking the barriers of the classroom. It also provides an independent and autonomous learning space and gets rid of the time and space limitations from the traditional teaching. Therefore, e-learning has rapidly integrated into the traditional teaching areas. Schools and academic institutions are also continuing promoting it. In this study, it mainly discusses about the situation of the students’ usage and acceptability of the cyber university system, based on Technology Acceptance Model 3 (TAM 3) which is addressed by Venkatesh & Bala (2008). The first-year students from a University of Technology Department of Information Management have been chosen as a sample group. The research method which this study adopted is the continuous survey. The hypotheses and research model would be verified by using PLS. A longitudinal survey of three investigations faced the same respondents was conducted a total of 373 valid questionnaire responses were completed with a 96.6% response rate. Based on the result of the study, it is indicated that the factors affecting the Perceived Usefulness include Subjective Norm and Perceived Ease of Use and Job Relevance and the factors influencing Perceived Ease of Use include, Computer Self-Efficacy, Perception of External Control, Computer Playfulness and Computer Anxiety and Perceived Enjoyment. Also, the factors which affect Intention of the factors include Perceived Usefulness and Perceived Ease of Use and Subjective Norm. Furthermore, the effect of Subjective Norm on Perceived Usefulness would be interfered by the Experience. Also, the effects of Computer Anxiety and Perceived Enjoyment on Perceived Ease of Use would be interfered by the Experience.
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Wang, Mei-Ying, and 王梅英. "Exploring the User Acceptance Attitude toward House Pension—Viewpoint of Technology Acceptance Model." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/bw248v.
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碩士國立臺灣海洋大學
航運管理學系
105
The purpose of this thesis is to understand the attitude and extent of acceptance of consumer towards reverse mortgage. According to the statistics of the Ministry of the Interior and the proposed study, the proportion of the elderly population in Taiwan is rising. It is expected that the number of newborns born in 2018 will be close to the death toll, which means that Taiwan is about to enter the old age. With the advent of Taiwan's aging society and the era of the younger generation, "old age security" has become an important issue of government social welfare policy, while the elderly market has become the greatest possible future business opportunities for the financial industry. In order to take into account social welfare and fiscal expenditure, Reverse Mortgage (Reverse Mortgage) referred to as "housing pension" gradually attention and extensive discussion for the elderly to raise a viable solution. The purpose of this study is to explore the acceptance of "consumers with housing for the elderly", to obtain quantitative information by means of questionnaire, adult to study the object, and use the technology to accept the perception of the usefulness and perceived ease of use of research and analysis. According to the relevant literature and theoretical basis to implement the questionnaire design, explore the potential consumers to use, through the questionnaire to understand their needs, will be collected to the effective information, the use of multiple regression model analysis, the results show that con-sumers to reverse There is a high degree of acceptance, I believe the future develop-ment of effective social welfare and reduce financial expenditure is quite feasible, I hope this research results for future government and financial institutions to further analysis and design development strategy can be helpful. Finally, we hope that through the empirical results of this study can provide a reference for the marketing strategy of housing pension plan promotion.
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CHEN, YI-CHUEN, and 陳怡蒓. "Exploring Consumer Acceptance of Artificial Intelligence Products Using an Extended Technology Acceptance Model." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/7pc6yf.
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碩士靜宜大學
企業管理學系
106
With the advance of information technology development, Artificial Intelligence also keeps improving. There are more and more products use artificial intelligence technologies in our life, such as Smart Speaker, Smart Appliance, AI assistants in smart phone, Unmanned Store (Checkout-Free Store), Self-driving Car, etc. In this study using an extended the Technology Acceptance Model, increase the "Self-efficacy," "Subjective Norm," "Perceived Risk," and "Technology Anxiety." to explore consumer acceptance of Artificial Intelligence Products. Use online questionnaires and paper distribution methods to collect information. The target audience is a person who can understand artificial intelligence products or who has used relevant products withartificial intelligence. At the end 261 samples were collected. The results of the study showed that "Perceptual Usefulness", "Self-efficacy", and "Subjective Norm" have a significant relationship to Behavior Intention. "Perceived Ease of Use," "Perceived Risk," and "Technical Anxiety" have no significant relationship to Behavior Intention. Age and gender have effected in few variable by "Perceived Usefulness," "Perceived Ease of Use," "Self-efficacy," "Perceived Risk," "Technology Anxiety," "Subjective Norm," and "Behavior Intention."
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Yang, Yang, and 楊陽. "When Taiwanese Consumers Meet Chinese Technology Brands: Cross-Strait Technology Acceptance Model." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/yc3u2q.
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碩士國立政治大學
廣播電視學系
104
This thesis attempts to examine the acceptance of Chinese technology brand among Taiwanese consumer under the context of cross-strait culture. This study combines the Technology Acceptance Model (TAM) and Country-Of-Origin Effect to propose a Cross-Strait Technology Acceptance Model. This thesis examines the roles of China’s country image, Consumer Ethnocentrism, Consumer Animosity and their effects on Taiwanese consumers’ acceptance of Chinese technology brand. Using an online questionnaire, a total of 558 valid samples, participated in this study during July, 2015. Findings of this study suggest that the image of China and the attitude toward Chinese technology product have positive association with the acceptance of Chinese technology brand. However, Ethnocentrism exerts negative influence on the acceptance of Chinese technology brand. Taiwanese consumers’ attitude toward Chinese technology products moderates the relationship. The more Taiwanese consumers have animosity toward Chinese technology products, the more they have negative attitude toward Chinese technology products. With this way, Taiwanese consumers have less intention to use Chinese technology products.
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ZHUANG, QI-HE, and 莊啟和. "The Study of Technology Acceptance Model on Solar Photovoltaic." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/82691625904651850780.
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碩士佛光大學
管理學系
104
Global warming day by day. In order to solve the oil and coal depleting problem, we have to promote solar photovoltaic subsidy policy. At the same time we also encourage the market demand of solar photovoltaic. This study investigated the acceptance of the solar photovoltaic under the solar photovoltaic subsidies? Not too many studies use the technology acceptance model to explore the use intention of solar photovoltaic. This study suggests that technology acceptance model may be the most consistent with the theoretical basis of this study. This study uses questionnaire to measure the research problem. According to the modified Technology Acceptance Model (TAM2), this study combines the green energy multi criteria decision and the construct of subjective norm, image, job relevance, output quality, result demonstration, perceived useful, perceived easy to use, attitude and adoption intention. We want to understand public attitudes towards solar photovoltaic systems, and the adoption intention as the reference for solar photovoltaic industry promotion. After empirical analysis, this study found that subjective norm and image do not have a significant impact on the perceived useful. However, the construct of job relevance, output quality, result demonstration have a significant impact on perceived useful. ‘Perceived easy to use’ has a significant impact on perceived useful. Perceived useful has a significant impact on attitude; Perceived useful has a significant impact on attitude; ‘Perceived easy to use’ has a significant impact on attitude; Finally, Attitude has a significant impact on photovoltaic adoption intention.
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Huang, Yao-Wei, and 黃耀緯. "Re-Assessment of Technology Acceptance Model (TAM) on Needs." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/12054230448103708884.
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碩士中國文化大學
新聞研究所碩士在職專班
96
The purpose of this study is to propose the contention that users’ needs contribute to the adoption of new media technology. In addition to the beliefs, attitude and intention given in the Technology Acceptance Model (TAM), this study explores the impact of needs. The study comprised analysis of 689 valid questionnaires distributed over the Internet, finding that “usefulness” was the primary factor impacting users’ intentions to use the Internet. These findings demonstrate that the practicality of the Internet outweighs the functionality or ease of use for current Internet users, augmenting the body of research on the acceptance of new media technology.
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Chang, Chih Hung, and 張志弘. "Innovation location based information service technology acceptance model analyze." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/30875533496011449598.
Full textAbstract:
碩士長庚大學
資訊管理學系
98
Abstract Overview of the global positioning information services (LBS, Location-Based Service) technology used is becoming more mature, to actively promote navigation related services. Recently, the international mobile phone manufacturers have also introduced several GPS navigation mobile phone. Domestic carriers are also launching "GPS real-time information services" to mobile phones with GPS navigation so people do not check the map before leaving. Built-in mobile positioning services for smart phones is the personal guide, not only to guide the right path, even through mobile phones, collecting in the vicinity of food, fun, finance, hospitals and other landmarks of information, I believe the future will greatly enhance the location information service users. But for the positioning of information services over emphasize the technical, industrial and, as well as strategies face, in the user level, almost no relevant research. In this study, "Integrated Technology Acceptance Model (Unified Theory of Acceptance and Use of Technology / UTAUT" Venkatesh et al., (2003) as the main, as mobile phone users in innovation Location information services accepted hypothetical model behaviors, this study design the questionnaire conducted by the structural equation model fit of the model assumptions and the revised test pattern. After correction mode and interviews with experts to further understand the impact of mobile phone users to locate information service for innovation Acceptance of the main factors in order to provide domestic telecommunications services operators, the competent authorities and positioning, to improve and build the future positioning of the reference information system. Abstract Keywords: Unified Theory of Acceptance and Use of Technology (UTAUT)、Location-Based Service(LBS)、Web 2.0、 Global Positioning System (GPS)
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Li, Li-ching, and 李俐靜. "The Application of Technology Acceptance Model in Travel Blog." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/70013149127830216682.
Full textAbstract:
碩士僑光技術學院
管理研究所
96
Because of widely use of internet and information technology development, wireless network is inexpensive and more and more applications about communication effects are developed to run over the Internet. According to the report from Technorati in 2007, there are more than 70 million blogs all over the world and 8% of total blogs are Chinese. The ways of communication through the network have become a trend. How to create flows and how to increase higher revisiting rate for blogs are the direction of future efforts for the blog managers. Therefore, bloggers will get more and more satisfaction from community''s communication, and then increase the willingness of their participation. To make market function, to match an appropriate marketing strategy and to earn the support of friends from internet are the urgent issues that blog managers need to make their efforts to develop. Thus, travel blog managers should use every information and tool well to manage and promote with the relation between the users. This research aims at travel blog, uses Technology Acceptance Model (TAM) as a basic theory and combines three dimensions of factors from the research of “perceived ease of use”, “perceived usefulness” and “perceived playfulness”. Then, joining two items of social influence factors which are “social norms” and “community identification”. Conducting an empirical analysis to understand their influence to the relation bonds and every relation bonds’ influence to the using attitude and then understand the influence the willingness of using blog. In views of the above, this research can offer references to this type of blog some information about doing management of websites well. Besides, the results of this research provide travel blog perfect information and can be the guidance of the relevant industries using blog in marketing.
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Huang, Yi-Jie, and 黃湙絜. "The Research on Technology Acceptance Model of Mobile Learning." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/04792341213241621321.
Full textAbstract:
碩士世新大學
企業管理研究所(含碩專班)
102
Development of technology and network technology and the convenience of life-changing old patterns of behavior in recent years, not only for the simple way of learning through books or meeting face to face approach to learning; Instead of learning has been combined with the information technology technical information rich and the original reinforcement learning. The function of mobile devices is not simply linked only in the call for joint expansion of mobile Internet users, mobile services, increasing demand for application software. Therefore, for a mobile device to learn the user for action learning attitude, intention and whether users receive reflects the surrounding cognition, affect the degree of acceptance and action learning will be different reactions, is worthy of study discussed theme. In view of this study, the theme of action learning, and technology acceptance model to explore the social impact of the main research questions are as follows: 1.Social impact on perceived usefulness and perceived ease of influence? 2.Personal information technology innovation for perceived ease of use and perceived usefulness influential? 3.Perceived ease of use and perceived usefulness for learning attitude influential? 4.Perceived usefulness affect learning intentions influential? 5.Learning attitude for learning intent influential? 6.Perceived usefulness for learning attitude influential? 7.Perceived ease of learning intentions influential? 8.Perceived usefulness to society intent on learning as a mediator? 9.Social impact study intent influential? 10.Individual learning intentions for Information Technology Innovation influential? After this study, 402 copies of questionnaires recovered, the results show the social impact of the perceived usefulness and perceived ease of use there will be impacts. Personal innovative information technology for perceived usefulness and perceived ease of use there will be impacts. Perceived usefulness and learning intentions for social impact is a strengthening effect. For the perceived ease of learning attitude and action learning with enhanced effects.
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Jhang, Yuan-Jhe, and 張遠哲. "Technology Acceptance Model,TAM for Brain Computer Interfaces Game." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/25302020867165743413.
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碩士國立暨南國際大學
資訊管理學系
103
Under the flourishing development of information technology, Brain-Computer Interface (BCI) has become an important topic in technology application in recent years. The study discussed how to understand the user’s behaviors by the operation of brainwave games in terms of technology acceptance model, flow experience, sensory control, technology involvement, and innovation. Structural equation was used to measure the causation of the variables and findings are as follows. 1. The Perceived behavioral control in brainwave games has significantly positive influence on usability; 2. The technology involvement in brainwave games has significantly positive influence on intention; 3. Innovativeness no significant influence on intention; 4. The usability in brainwave games has significantly positive influence on flow experience; 5. Flow experience has significantly influence on intention; 6. Perceived Ease of Use has significantly positive influence on intention; 7. Perceived Ease of Use has significantly positive influence on Perceived usefulness; 8. Perceived Ease of Use has no significant influence on intention. Finally, practical meanings and future study directions were suggested according to the findings.
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Hung, Yi-Chen, and 洪儀珍. "Use online banking Factors - Application of Technology Acceptance Model." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/83846710567764986563.
Full textAbstract:
碩士樹德科技大學
金融系碩士班
104
Internet banking service launched more and more diverse, such as financial planning and trading of financial products. In the shortest possible time so that customers can enjoy the bank has launched a service. Bankers also through the internet bank, to grasp customer needs. Facilitate the promotion of financial products, also to the financial products line speed boost. Online banking services provided, How to improve by usage, and even enhance the buying and selling financial products. In the online banking platform, to promote online banking to become a new financial product sales pipeline. An increase in bank fee income are all various online banking need to understand the issues. Understanding factors consumers use online banking willingness is important, which was the motivation for the study of this article. In this study, With the southern region used online banking of human subjects. In "Technology Acceptance Model", as a theoretical basis to explain consumer behavior intention of using online banking. Discussion perceived usefulness, perceived ease of use, perceived credibility, confidence in the use of attitude and willingness to use. How does it impact and implicated between the variables. In this study, the use of online banking in human subjects. By way of questionnaires, to obtain the required sample data. Questionnaire distributed 1500 copies of this study, recovery 1268, the effective sample 1191 copies. Results of the study found that, Consumer awareness of online banking, That is considered useful and ease of use of online banking, trust online banking, and all will affect their attitude toward the use of Internet banking. Perceived usefulness, perceived credibility and confidence in the use of attitude and willingness to use, there are significant positive impact. Use the attitude of willingness to use the analysis results also have significant positive impact. Use the attitude of the perceived usefulness, perceived ease of use, perceived credibility and confidence factors, affect the willingness to produce intermediary effect.