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Journal articles on the topic 'Systemic functional multimodal'

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Author: Grafiati
Published: 10 December 2022
Last updated: 29 January 2023

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1

Ni Putu Meira Purnama Yanti. "Multimodal Approach for Functional Systemic Linguistic Studies." International Journal of Systemic Functional Linguistics 4, no. 1 (November 4, 2021): 22–27. http://dx.doi.org/10.55637/ijsfl.4.1.4103.22-27.

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This study aims to introduce and explain multimodal as an approach that should be used in a comprehensive study of functional systemic linguistics. The method used in this study refers to a qualitative descriptive method with a literature study technique, namely exploring various theories related to multimodal and functional systemic linguistics. The information that has been obtained becomes data which is then analyzed and presented descriptively. The results showed that functional systemic linguistics is a study that considers language as a social semiotic system. Language is a variety of signs that can be verbal or nonverbal. The forms of verbal and nonverbal signs with the meanings contained can be understood thoroughly and intact through a multimodal approach; see the meaning or message in the text on the interrelation of words, phrases, sentences, sounds, music, colors, images, gesturals, and existing spatial. Keywords: functional systemic linguistics, multimodal.
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Martínez Lirola, María. "A systemic functional analysis of two multimodal covers." Revista Alicantina de Estudios Ingleses, no. 19 (November 15, 2006): 249. http://dx.doi.org/10.14198/raei.2006.19.14.

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Our society is influenced by new texts, which are clearly characterised by the increasing dominance of the visual mode; this implies that new literacies need to be developed as a way of enabling the readers to question the texts they are exposed to. We argue for a multimodal and situated approach for understanding and interpreting writing on magazine covers because they are examples of an increased emphasis on modes of representation other than the written, especially an increased dominance of the visual mode. This is the reason why we are going to analyse two covers of free British magazines (published in London on July 14, 2003) to see the different resources they use to attract people's attention and to encourage readership, particularly because they were delivered at the exit of underground stations. Systemic Functional Linguistics will be our theoretical framework in this article because for this linguistic school the text is the basic unit of analysis and it studies language in relation to society. SFL will help us to understand why a text is written as it is by paying attention to its context and textual organisation.
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Sidiropoulou, Charalampia. "Book Review: Multimodal Discourse Analysis: Systemic Functional Perspectives." Visual Communication 5, no. 1 (February 2006): 121–26. http://dx.doi.org/10.1177/147035720600500108.

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4

Harman, Ruth, Khanh Bui, Lourdes Cardozo-Gaibisso, Max Vazquez Dominguez, Cory A. Buxton, and Shuang Fu. "Systemic functional multimodal discourse analysis: multimodal composing and civic agency of multilingual youth." Pedagogies: An International Journal 17, no. 4 (October 2, 2022): 303–22. http://dx.doi.org/10.1080/1554480x.2022.2139258.

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5

Alvin, Leong Ping. "The thematic structure of homepages: An exploratory systemic-functional account." Semiotica 2016, no. 210 (May 1, 2016): 105–27. http://dx.doi.org/10.1515/sem-2016-0048.

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AbstractThe visual social semiotic approach, based on Halliday’s systemic functional linguistics (SFL), is widely used in studies on multimodal texts. As SFL is a framework focusing on the functions of language, several SFL categories are re-conceptualized in visual social semiotics to handle the analysis and interplay of extra-linguistic features; other categories, however, are excluded. A consequence is that any insights offered by these excluded categories in multimodal texts remain obscured. This paper focused on one such category, theme, as a generator of expectations. It analyzed the thematic structure of twenty homepages to show that the different SFL themes are applicable and evident in such multimodal texts. It underscores the importance of theme as a point of departure of any discourse, textual or otherwise, allowing us to form expectations about how the rest of the discourse may be acceptably developed.
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Liu, Shuting. "A Multimodal Discourse Analysis of the Interactive Meaning in Public Service Advertisement." JOURNAL OF ADVANCES IN LINGUISTICS 10 (March 28, 2019): 1523–34. http://dx.doi.org/10.24297/jal.v10i0.8196.

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On the basis of Kress and van Leeuwen’s Visual Grammar based on Halliday’s Systemic Functional Linguistics, this study explores the interactive meaning in three public service advertisement multimodal discourses, adding evidence to the assumption that Systemic Functional Linguistics can be applied to the multimodal discourse analysis of public service advertisement in a feasible and operational manner.
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Ananda, Rizki, Siti Sarah Fitriani, Iskandar Abdul Samad, and Andi Anto Patak. "Cigarette advertisements: A systemic functional grammar and multimodal analysis." Indonesian Journal of Applied Linguistics 8, no. 3 (January 31, 2019): 616. http://dx.doi.org/10.17509/ijal.v8i3.15261.

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Drawing on a multimodality theory, this study attempted to investigate the various semiotic resources utilized by a giant Indonesian cigarette company, Sampoerna, and explore how these resources communicate meanings or messages in its billboard advertisements to persuade its potential customers to buy the product. The data were analyzed using Halliday’s systemic functional grammar focusing on ideational meta-function or also known as a representational function in multimodal discourse analysis. The findings revealed that the billboard advertisements were designed to persuade the audience to buy the advertised products implicitly through representational functions attained using narrative and conceptual processes. Whereas the former was realized by employing its typical sub-processes, actional and reactional processes, the latter employed its sub-processes such as classificational, analytical, and symbolic processes. Implicationally, this study has illuminated the possible application of systemic functional grammar within multimodal discourse analysis domain to investigate implicit message(s) conveyed by an advertisement.
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Ravelli, Louise J. "Multimodality and the register of disciplinary History." Language, Context and Text 1, no. 2 (July 22, 2019): 341–65. http://dx.doi.org/10.1075/langct.00014.rav.

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Abstract While many aspects of disciplinary communication have been effectively illuminated by systemic functional linguistics, the ‘multimodal’ turn of communication requires some rethinking of old frameworks. In academic disciplines such as History, recent epistemological changes further highlight this need. From animations used by primary school students to doctoral theses, this paper draws on the systemic functional notion of register to explore how multimodal choices contribute to field, tenor and mode, just as linguistic choices do. Such multimodal examples may occur in forms which can be described as implicitly multimodal, explicitly multimodal or fully intersemiotic. All contribute to emerging forms of epistemology in the discipline and to new textual forms, with particular implications for educational practice.
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9

Albert, Marilyn M. "A Multimodal Discourse Analysis of Incognegro (2008)." International Journal of Languages, Literature and Linguistics 7, no. 4 (December 2021): 171–76. http://dx.doi.org/10.18178/ijlll.2021.7.4.307.

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This study attempts to conduct a multimodal discourse analysis (MDA) of Incognegro (2008), a graphic novel by Mat Johnson and arts by Warren Pleece, by applying Michael Halliday’s theory of the Systemic Functional Grammar (SFG) (1994) for the written texts, i.e. the captions found on the images, and Gunther Kress and Theo van Leeuwen’s Grammar of Visual Design (GVD), or what has been recently called Systemic Functional Multimodal Discourse Analysis (SF-MDA) (1996) for the images themselves. The study employs, as well, Teun A. van Dijk’s modal of Critical Discourse Analysis (CDA) (2004), in which power, racism, segregation, oppression, ethnicity, inequality, discrimination, identity, superiority, inferiority, dominant groups, and dominated groups are being analyzed. The study aims at showing the inequality, the oppression, the racial discrimination, and the exercised power Negroes previously suffered (1930s) in America, the land of freedom, and how this suffering is depicted through graphic novels for historical documentation. The study shows that the Whites considered themselves the dominant group, whereas the Negroes were treated as slaves, not even equal to human beings, and hence are recognized to be the oppressed and the dominated group.
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Amundrud, Thomas. "Multimodal knowledge building in a Japanese secondary English as a foreign language class." Multimodality & Society 2, no. 1 (March 2022): 64–85. http://dx.doi.org/10.1177/26349795221081300.

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Multimodal analysis examines how different modes, such as space, gesture, and language, instantiate meaning together. In this paper, a Systemic Functional-Multimodal Discourse Analysis demonstrates how teachers enact their pedagogy with their students across modes through what is represented experientially, how relationships between people are construed interpersonally, and how coherent texts are realized textually. This paper is a preliminary study of classroom data from a larger project looking at the multimodal pedagogy of Japanese secondary school teachers of English through the paired lenses of Systemic Functional-Multimodal Discourse Analysis and Legitimation Code Theory. It demonstrates how methods from these perspectives may be productively combined. How this teacher builds cumulative knowledge multimodally can be uncovered through the analysis of pedagogic register (Rose, 2018) and exchange (Berry, 1981; Martin and Rose, 2007), as well as classroom space and representing and textual action (Amundrud, 2017; Martin and Zappavigna, 2019). How both gesture and dialogic exchange between the teacher and students modulate the contextual relation of the knowledge construed in class is also explored via semantic gravity, which looks at how closely connected knowledge practices are to their context (Maton, 2014). As a preliminary study, the paper closes with limitations and future directions for this pedagogic multimodality research.
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Jewitt, Carey. "K. O'Halloran: Multimodal Discourse Analysis: Systemic Functional Perspectives. Continuum, 2004." Applied Linguistics 27, no. 2 (June 1, 2006): 335–37. http://dx.doi.org/10.1093/applin/aml002.

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Juliana, Juliana, and Santi Arafah. "THE MULTIMODAL ANALYSIS OF ADVERTISING TAGLINE "TOLAK ANGIN SIDOMUNCUL” THROUGH SYSTEMIC FUNCTIONAL LINGUISTICS APPROACH." Journal MELT (Medium for English Language Teaching) 3, no. 2 (December 17, 2018): 160. http://dx.doi.org/10.22303/melt.3.2.2018.127-137.

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Tagline is one way to attract the customer attention to remember the products with the catch-up phrase. An ad tagline can create a new image of its brand and also provide a persuasive effect that affects the audience behavior. The effectiveness of an advertisement is very important to analyze. This research uses qualitative methods to analyze the use of multimodal linguistics in looking at the effectiveness of Tolak Angin Sidomuncul ad. Mutlitodal elements are analyzed in Tolak Angin Sidomuncul ad applying systemic functional linguistics (SFL) in analyzing the multimodal elements such as linguistic, visual, audio, gestural, and spastial elements. The results of this research showed that the use of multimodal elements in Tolak Angin Sidomuncul Ads are interconnected each other to convey the meaning and message which aims to attract the attention of audience to buy Tolak Angin Sidomuncul products.
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Erfanian Mohammadi, Javad, Majid Elahi Shirvan, and Omid Akbari. "Systemic functional multimodal discourse analysis of teaching students developing classroom materials." Teaching in Higher Education 24, no. 8 (September 28, 2018): 964–86. http://dx.doi.org/10.1080/13562517.2018.1527763.

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Alyousef, Hesham Suleiman, and Suliman Mohammed Alnasser. "A study of cohesion in international postgraduate Business students’ multimodal written texts: an SF-MDA of a key topic in finance." Buckingham Journal of Language and Linguistics 8 (October 14, 2015): 56–78. http://dx.doi.org/10.5750/bjll.v1i0.1047.

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Empirical research studies of finance students’ language use have investigated students’ performance in finance courses and the effect of class attendance on students’ performance.Similarly, research on accounting students’ texts has been directed at readability of accounting narratives and lexical choices. Systemic Functional Linguistics (SFL) based research in multimodal communication and representation has been confined to school and workplace contexts. Whereas multimodal communication investigations in tertiary contexts has been conducted across the fields of mathematics, science and computing, and nursing, business courses have not been explored. The purpose of this paper is to report on a case study designed to investigate the key multimodal academic literacy and numeracy practices of ten international Master of Commerce Accounting students enrolled at an Australian university. Specifically, it aims to provide an account of the salient textual and the logical patterns through the analysis of cohesive devices in a key topic in the Principles of Finance course, namely capital budgeting techniques and management reports. This study is pertinent as most international ESL/EFL students’ enrolments in Australia and elsewhere is in business programs. This study is underpinned by Halliday’s (1985) Systemic Functional Linguistics (SFL) approach to language and Halliday and Hasan’s (1976) cohesion analysis scheme. The study employs a Systemic Functional Multimodal Discourse Analysis (SF-MDA) for the analysis of cohesive devices in the participants’ multimodal texts. Lexical cohesion formed the largest percentage of use, and in particular repetition of the same lexical items, followed by reference.The findings contribute to the description of the meaning-making processes in these multimodal artefacts. They provide a potential research tool for similar investigations across a broad range of educational settings. Implications of the findings for finance students and educators are finally presented.
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Sugianto, Ahmad, Ilham Agung Prasetyo, and Widy Asti. "‘IS THE PICTURE WORTH A THOUSAND WORDS?’: THE INTERPERSONAL MEANINGS OF A DIALOGUE IN AN EFL TEXTBOOK." Journal of Languages and Language Teaching 10, no. 2 (April 19, 2022): 187. http://dx.doi.org/10.33394/jollt.v10i2.4510.

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This study was aimed at scrutinising a multimodal text embedded in a dialogue of an EFL textbook. To this end, Systemic Functional Multimodal Discourse Analysis (SF-MDA) focused on interpersonal meanings consulting grammar of visual design and intersemiotic complementarity drawing on systemic functional linguistics were employed to analyse the artefact, a dialogue within a part named 'communication' taken from an EFL textbook for a primary school level. The findings revealed that declarative clause and modalisation (epistemic modality) of probability was found to be the most common system used in the verbal text. Meanwhile, high modality and validity were found in the visual image indicated by the realisations and representations of detailed abstraction and full-colour saturation. Finally, the study draws a conclusion that there is a cohesive interaction to a certain extent between the verbal text and the visual image represented in the multimodal dialogue.
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Alyousef, Hesham Suleiman. "A multimodal discourse analysis of English dentistry texts written by Saudi undergraduate students: A study of theme and information structure." Open Linguistics 6, no. 1 (June 16, 2020): 267–83. http://dx.doi.org/10.1515/opli-2020-0103.

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AbstractThe study of multimodality in discourse reveals the way writers articulate their intended meanings and intentions. Systemic functional analyses of oral biology discourse have been limited to few studies; yet, no published study has investigated multimodal textual features. This qualitative study explored and analyzed the multimodal textual features in undergraduate dentistry texts. The systemic functional multimodal discourse analysis (SF-MDA) is framed by Halliday’s (Halliday, M. A. K. 2014. Introduction to Functional Grammar. Revised by Christian M. I. M. Matthiessen. 4th ed. London/New York: Taylor and Francis) linguistic tools for the analysis of Theme and Kress and van Leeuwen’s (Kress, Gunther, and Theo van Leeuwen. 2006. Reading Images: The Grammar of Visual Design. London: Routledge) framework for the analysis of visual designs. Oral biology discourse intertwines two thematic progression patterns: constant and linear. Although a split-rheme pattern was minimally employed, disciplinary-specific functions of this pattern emerged. The SF-MDA of the composition of information in oral biology pictures extends Kress and van Leeuwen’s functional interpretations of the meaning-making resources of visual artifacts. Finally, the pedagogical implications for science tutors and for undergraduate nonnative science students are presented.
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Litzler, Mary Frances. "A Multimodal Analysis of Picture Books for Children: A Systemic Functional Approach." Language Value, no. 8 (2016): 77–81. http://dx.doi.org/10.6035/languagev.2016.8.5.

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18

Ni Putu Meira Purnama Yanti. "Multimodal Analysis of “Energen” Ads." International Journal of Systemic Functional Linguistics 4, no. 1 (November 7, 2021): 26–29. http://dx.doi.org/10.55637/ijsfl.4.1.4118.26-29.

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This paper discusses the multimodal analysis of Energen advertising. Print media advertisements and electronic media advertisements are texts that have a complex meaning. The complexity of meaning occurs because to convey messages in advertisements, not only language elements are used but also nonverbal language elements and other visual means. Therefore, to understand the complexity of meaning, it is necessary to do a multimodal analysis in the advertisement. The multimodal analysis discussed in this paper uses the theory of functional systemic linguistics (LSF). The multimodal analysis model was developed from a combination of multimodal theory (Anstey & Bull, 2010), and multimodal analysis by Kress and Van Leeuwen (1996-2006). From the analysis of Energen's advertisements, it is found that Energen's advertisements have a multimodal semiotic system which includes linguistic, visual, audio, gestural, and spatial elements. Keywords: multimodal, advertising
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Agung Farid Agustian. "IDEOLOGY IN ADVERTISING DISCOURSE: A MULTIMODAL ANALYSIS APPROACH." JELA (Journal of English Language Teaching, Literature and Applied Linguistics) 3, no. 2 (October 30, 2021): 21–33. http://dx.doi.org/10.37742/jela.v3i2.55.

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The multimodal analysis tries to analyze the practice of semiotic discursive or non-discursive discourse such as language, visual images, materials, and architecture. The tool for analyzing semiotic objects is one of the analytical tools in systemic functional linguistics (SFL). The formulation of the problem in this study is the form of representation of ideas in advertising discourse based on the meaning and function of grammatical semantics. Specifically, the research question is the ideology in advertising discourse in ideational, interpersonal, and textual aspects. This study tries to analyze the multimodal element to explain the choice of linguistics and the object of discourse. This research is descriptive qualitative where takes the inductive paradigm. This research approach is critical multimodal discourse analysis with systemic functional linguistic analysis. The research data is in the form of beauty product advertisements in 2017. The results show that the meaning of beauty product advertisements in terms of physical characteristics is white skin colour, sharp nose, slender body, long hair, and white teeth. The concept of ethnically beautiful identity from the two advertisements is different. The local product advertisements emphasize ethnic captivating identity. Foreign beauty product advertisements representations emphasize fair Caucasian beauty.
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Apriliyanti, Apriliyanti. "MULTIMODAL SEMIOTIC SYSTEM ANALYSIS ON ADVERTISING AZAN SHOLAT (Malaysia Version)." Journal MELT (Medium for English Language Teaching) 2, no. 2 (January 29, 2019): 86. http://dx.doi.org/10.22303/melt.2.2.2017.86-95.

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This research analized the multimodal of advertisement Azan Prayer Malaysia Version. Advertising both print media ads and electronic media ads is one text that has complexity of meaning. The complexity of the meaning that occurs because to convey the message in the ad not only used elements of language but also elements of nonverbal language and other visual means. Therefore, to understand the complexity of meaning needs to be done multimodal analysis in the ad. The multimodal analysis discussed in this study uses functional systemic linguistic theory (LSF). Multimodal model of analysis was developed from a combination of multimodal theory (Anstey & Bull, 2010), and multimodal analysis by Kress and Van Leeuwen (1996-2006). From the analysis of the advertisement Azan Prayer Malaysia Version obtained that this ad has multimodal semiotic system which includes linguistic, visual, audio, gestural, and spastial elements.
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Pinar Sanz, María Jesús. "Multimodality and Cognitive Linguistics." Review of Cognitive Linguistics 11, no. 2 (November 28, 2013): 227–35. http://dx.doi.org/10.1075/rcl.11.2.01pin.

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This Special Volume of Review of Cognitive Linguistics includes 13 papers dealing with Multimodality and Cognitive Linguistics. The introduction provides an overview of three of the main approaches dealing with multimodality – Cognitive Linguistics and multimodal metaphors (Forceville & Urios-Aparisi, 2009), social semiotics and systemic functional grammar, and multimodal interactional analysis (Jewitt, 2009, p. 29). The paper summarizes the contributions to the volume, highlighting the main objectives and conclusions of each of the papers.
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Utari Pusparini, Ni Made Dwi. "Multimodal Analysis of “Lemonilo” Instant Noodle Ads." International Journal of Systemic Functional Linguistics 4, no. 2 (March 2, 2022): 43–45. http://dx.doi.org/10.55637/ijsfl.4.2.4162.43-45.

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This research discusses the multimodal analysis in the advertisement of Lemonilo Healthy Instant Noodles. Advertising is a promotional medium that has the aim of promoting or introducing a product to a wide audience. Advertisements in print and electronic media are also texts that have a complex meaning. The complexity of meaning occurs because in conveying messages in advertisements not only use language elements but also nonverbal language elements and other visual means. Therefore, to understand the complexity of meaning it is necessary to do multimodal analysis in the advertisement. The multimodal analysis discussed in this paper uses functional systemic linguistic theory (LSF). The multimodal analysis model was developed from a combination of multimodal theory by Anstey & Bull (2010), and multimodal analysis by Kress and Van Leeuwen (1996-2006). From the analysis of the Lemonilo Healthy Instant Noodle advertisement, the results show that the Lemonilo Instant Noodle advertisement has a multimodal semiotic system which includes linguistic, visual, audio, gestural, and spatial elements. Keywords: Multimodal Research, Advertisement
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Alyousef, Hesham Suleiman. "An SF-MDA of the Textual and the Logical Cohesive Devices in a Postgraduate Accounting Course." SAGE Open 10, no. 3 (July 2020): 215824402094712. http://dx.doi.org/10.1177/2158244020947129.

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The use of cohesive devices in academic discourse not only improves the quality of writing but also enhances our learning experiences. This study aims to explain how the multimodal accounting discourse is constructed by postgraduate business students through the cohesive ties. Halliday and Hasan’s and Halliday’s cohesion analysis schemes were employed in the systemic functional multimodal discourse analysis (SF-MDA) of the cohesive devices in the multimodal accounting texts. The schemes are based on systemic functional linguistics (SFL) which suits the context of this study as it considers language as a social semiotic resource for making meaning. Its linguistic tools are capable of explaining the way we construct and make meanings. The SF-MDA findings showed the first and most frequently occurring cohesive device type in the orthographic texts was lexical cohesion, in particular repetition of the same lexical items, followed by reference and conjunctions. Lexical cohesive devices were higher in the tables than in the orthographic texts. Conjunctions were only employed in the orthographic texts to signal extension and enhancement relationships. One of the key features that characterize financial statements is the abundance of implicit hierarchically networked lexical ties that bind the separate lexical strings, thereby organizing the discourse of financial statements. The results contribute to our understanding of the complex multimodal meaning-making processes in accounting discourse.
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Yunita, Widia, Fuad Abdullah, Meli Mellan, Arini Nurul Hidayati, and Havid Ardi. "Managing English Young Learners’ Classroom Activities through Gestures: A Multimodal Perspective." Jurnal Obsesi : Jurnal Pendidikan Anak Usia Dini 6, no. 4 (February 12, 2022): 2962–73. http://dx.doi.org/10.31004/obsesi.v6i4.2007.

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Managing classroom activities in children has become a challenge for English as a Foreign Language (EFL) teachers. Teachers usually use gestures in class activities, such as giving directions and pointing at students. This study explores the multimodal representation of the teacher's gestures when managing classroom activities in the EYL context. Data were collected through non-participant observation and analyzed by Systemic Functional Multimodal Discourse Analysis (SFMDA). The findings show that four meanings are multimodally represented in teacher gestures, namely (1) building student-teacher relationships through clapping and thumbs up, (2) emphasizing instruction through raising hands, pointing and lifting class objects, (3) encouraging involvement of students in academic tasks through finger pointing and counting down, and (4) warning of disruptive behavior of students through pulling gestures. Pedagogically, this research provides a paradigm shift that classroom-based communication does not have to use a single semiotic source but also a combination of other semiotic sources to help students understand teacher instructions easily.
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Gao, Hongmiao. "“Dragon and Bear”: A SF-MDA Approach to Intersemiotic Relations." International Journal of English Linguistics 7, no. 5 (July 27, 2017): 74. http://dx.doi.org/10.5539/ijel.v7n5p74.

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Compared with analysing the meaning of discourse from the perspective of language only, multimodal discourse analysis embarking on modes like images, words, colour, sound and other elements can help understand the underlying meaning expressed more thoroughly. Systemic functional multimodal discourse analysis (SF-MDA) built upon systemic functional theory (SFT) is employed in this study. An illustrated article issued in The Economist is taken as an example to fully dredge the intersemiotic relations between the text and the image. By describing the text, interpreting and explaining the underlying sociocultural background of the countries involved, it functions to fully excavate the differences and problems faced by the two countries so that strategies can be defined to cope with the existent problems within. The study finds out that there is an intersemiotic complementarity between the verbal text and visual image. Hopefully, this paper can pave the way for the future research of intersemiotic relations between different modes.
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Pacheco-Costa, Alejandra, and Fernando Guzmán-Simón. "Developing Multimodal Narrative Genres in Childhood: An Analysis of Pupils’ Written Texts Based on Systemic Functional Linguistics Theory." Education Sciences 10, no. 11 (November 20, 2020): 342. http://dx.doi.org/10.3390/educsci10110342.

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Social sustainability embraces literacy development as a means by which children integrate their knowledge in society and become powerful and meaningful. In this context, the development of writing among young children requires the design of new teaching strategies that allow for the multimodal repertoire brought by children into the classroom. Systemic Functional Linguistics offers tools for the analysis of children’s multimodal writing, which plays an important role in their literacy development. Our research was carried out in an urban context, the participants being 12 children aged 7 to 8. Data were collected through participant observation, conversations, and the analysis of documents and products generated by the children. From them, we analysed two stories written by two girls, which showed the way in which the children created meaning by combining verbal and visual modes, and how these modes interact (intersemiosis). The performance of a literacy task in which children are able to integrate their knowledge and heritage into the classroom, may constitute an interdisciplinary tool for their participation and engagement in the school, thus leading to a more equal society. In consequence, we propose that the integration of a genre-based pedagogy in the classroom should include greater awareness in teachers of the value of pupils’ multimodal assessments.
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Fernández-Fontecha, Almudena, Kay L. O’Halloran, Peter Wignell, and Sabine Tan. "Scaffolding CLIL in the science classroom via visual thinking: A systemic functional multimodal approach." Linguistics and Education 55 (February 2020): 100788. http://dx.doi.org/10.1016/j.linged.2019.100788.

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Miharti, Santi, and Fitrawati Fitrawati. "Multimodal Analysis in Cigarette Advertisements." English Language and Literature 11, no. 3 (September 14, 2022): 365. http://dx.doi.org/10.24036/ell.v11i3.119103.

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Abstract Multimodality is a term widely discussed by linguistics and semiotics. It means the combination of different semiotic modes, for example, language and music in a communicative artifact or event (Leeuwen, 2005). In this research, the researcher examines multimodal advertising for cigarette products. The cigarette products named is Djarum 76 and Sampoerna Kretek. This research is intended to 1) how semiotic systems in Djarum 76 and Sampoerna Kretek advertisements express meaning? 2) What is the generic structure placed in both advertisements? 3) What are the differences between semiotic systems in Djarum 76 and Sampoerna Kretek cigarette’s audiovisual advertisements? This research used the descriptive qualitative method. Analysis in this research using the semiotics approach focused on multimodal systems that include linguistic, visual, audio, and gestural aspects. Linguistic analysis using Systemic Functional Linguistic by (Halliday, 2004), visual, audio, and gestural analysis using Anstey and Bull (2010) theories, and Choeng (2004) formulation of generic structure potential for print advertisement. Keywords: Multimodality, advertisement, cigarette product, semiotic systems
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Alyousef, Hesham Suleiman, and Amerah Abdullah Alsharif. "Thematic Progression in Saudi Postgraduate Business Students’ Multimodal Texts: An SF-MDA of Accounting Discourse." JEES (Journal of English Educators Society) 4, no. 2 (October 2, 2019): 99. http://dx.doi.org/10.21070/jees.v4i2.2582.

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Thematic progression plays a vital role in organizing the information in a text and in enabling it to be understood and communicated effectively. Studies of multimodal business discourse have been confined to workplace contexts, and across the fields of management accounting, marketing, and finance. Based on Halliday’s (2014) analytical tools of systemic functional linguistic (SFL) and Kress and van Leeuwen’s (2006) analysis of images, an Systemic Functional Multimodal Discourse Analysis (SF-MDA) was conducted to explore THEME and INFORMATION structure in five international students’ texts in a key topic in accounting, namely financial statements. The participants are first-year Master of Commerce Accounting Saudi students enrolled in the Accounting Concepts and Methods module at an Australian university. The findings of the SF-MDA revealed the frequency of Theme reiteration and the linear Theme pattern in financial statements. The first pattern is employed in accounting tables to list the corresponding numerical values. The SF-MDA findings of the balance sheet corresponded with Kress and van Leeuwen’s (2006) approach to the analysis of grammar of visual design in terms of compositional zones.
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Sunarto, Clerensia Tian, Albert Tallapessy, and Sabta Diana. "THE REPRESENTATION OF POWER AND DOMINATION IN ASSASSIN’S CREED: A MULTIMODAL CRITICAL DISCOURSE ANALYSIS." Haluan Sastra Budaya 3, no. 1 (September 16, 2019): 1. http://dx.doi.org/10.20961/hsb.v3i1.32790.

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<p>This study aims to reveal the power of dominant group which is from different social class and status. The data source is a movie entitled Assassin’s Creed which is downloaded from internet. The theory of Generic Structure is used to identify the elements of the movie and to collect the data. The data are analysed in the form of shots and clauses which is visual and linguistics element. The linguistics data are analysed by using Systemic Functional Linguistics (SFL) by Halliday (2004) the other hand, the visual data are analysed by using Systemic Functional Visual Element by Kress and Van Leeuwen (2006). Therefore, this research is Critical Discourse analysis (CDA) study. The research’s finding is the power that represents by the dominant people which is constructed in <em>Assassin’s Creed</em>.</p>
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Zhao, Dan, and Yafang Liu. "A Multimodal Model for College English Teaching Using Text and Image Feature Extraction." Computational Intelligence and Neuroscience 2022 (August 16, 2022): 1–9. http://dx.doi.org/10.1155/2022/3601545.

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The rapid development of the internet and multimedia technology in recent years has continued to push foreign language education in the direction of modern education. Multimodal education is becoming more and more important in the field of English education as an advanced educational concept in the field of language education. As a result, many English teachers have begun to emphasize the use of multimodal teaching theory in their classrooms. This paper investigates a multimodal model that incorporates text and image features, based on multimodal discourse theory, systemic functional linguistics theory, and foreign language teaching theory. This paper develops a multimodal model that can search for images and texts from various perspectives. We use an image feature bias term in the log-bilinear natural language model to influence the probability of predicting the next word based on the context, resulting in a multimodal model. The experimental results show that the proposed model, as an image-text relationship evaluation index system, has a slower search speed than other models but better search accuracy.
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LI, Zhengshuan, and Xiaoqian GUO. "A Study of “A Valediction: Forbidding Mourning” from the Perspective of Multimodal Discourse Analysis." Asia-Pacific Journal of Humanities and Social Sciences 01, no. 04 (January 31, 2022): 001–8. http://dx.doi.org/10.53789/j.1653-0465.2021.0104.001.

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“A Valediction: Forbidding Mourning” is one of John Donne’s representative works. It displays the poet’s profound love for his wife by using ingenious conceit and defamiliarization techniques. The poet uses the image of compasses to express his spectacular ideas and his unusual view of love. Based on the theory of multimodal discourse analysis developed by systemic functional linguisticians, this paper interprets the poem from four aspects: visual mode, auditory mode, verbal mode and multimodal meaning integration, so as to understand the poem from the perspective of form, sound and meaning comprehensively, enriching the connotation of the poem.
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O'Halloran, Kay L. "Systemic functional-multimodal discourse analysis (SF-MDA): constructing ideational meaning using language and visual imagery." Visual Communication 7, no. 4 (November 2008): 443–75. http://dx.doi.org/10.1177/1470357208096210.

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Porta, Alberto, Federico Aletti, Frederic Vallais, and Giuseppe Baselli. "Multimodal signal processing for the analysis of cardiovascular variability." Philosophical Transactions of the Royal Society A: Mathematical, Physical and Engineering Sciences 367, no. 1887 (October 22, 2008): 391–409. http://dx.doi.org/10.1098/rsta.2008.0229.

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Cardiovascular (CV) variability as a primary vital sign carrying information about CV regulation systems is reviewed by pointing out the role of the main rhythms and the various control and functional systems involved. The high complexity of the addressed phenomena fosters a multimodal approach that relies on data analysis models and deals with the ongoing interactions of many signals at a time. The importance of closed-loop identification and causal analysis is remarked upon and basic properties, application conditions and methods are recalled. The need of further integration of CV signals relevant to peripheral and systemic haemodynamics, respiratory mechanics, neural afferent and efferent pathways is also stressed.
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Pérez-Arredondo, Carolina, and Camila Cárdenas-Neira. "Space and legitimation: The multimodal representation of public space in news broadcast reports on Hooded Rioters." Discourse & Communication 13, no. 3 (April 2, 2019): 279–302. http://dx.doi.org/10.1177/1750481319835647.

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This article analyses the multimodal representations of public space in Chilean broadcast news reports on the figure of the hooded rioter and its alleged connections with the student movement. We seek to identify how space is constructed as a (de)legitimation strategy in relation to the actors involved and the actions taking place across four different news broadcast pieces in the light of Multimodal Critical Discourse Analysis and Systemic Functional Linguistics. Results show that the multimodal representations of space are crucial to identify and functionalize hooded rioters as belonging to the student movement. Actions are dependent on the spaces in which actors operate, restricting the occupation of certain spaces to specific actors. Thus, transgressive protest actions are to be contained to educational spaces and represented as naturalized vandalism, ignoring the students’/demonstrators’ motivations to recuperate/vindicate the public space.
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Onipede, Festus Moses. "Patterns of Meaning in Selected Nigerian Military and Paramilitary Logos: A Systemic Functional Multimodal Discourse Approach." International Journal of Systemic Functional Linguistics 2, no. 2 (December 23, 2019): 61–70. http://dx.doi.org/10.55637/ijsfl.2.2.1415.61-70.

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This research is concerned with the compositional pattern of meaning in selected Nigerian military and paramilitary logos, how the logos presented their identity, and the appropriateness of visual and verbal elements. This paper is concerned with the analysis of patterns of meaning in visual and verbal components of selected Nigerian military and paramilitary logos. For visual analysis, ten logos were selected, and the texts (agency's name and motto), which accompanied the images , were grouped via 'below the clause.' Both visual and verbal components of the logos were analysed based on Kress and Van Leeuwen's social semiotics, and Halliday's systemic functional linguistics (henceforth, SFL). Our findings showed that the logo designers made use of animal (eagles, bat, horses, elephant and human eye) and object (flag, anchor, shovel, axe, flower, wheat leaves, passport, colours) participants. Analysis 'below the clause' presented Nominal Group (NG) with highest percentage which showed that the major focus of the communicators (military and paramilitary) is to persuade viewers. The verbal components of the logos were appropriately used to accompany the logos for easy understanding. Also, the selected colours are peculiar to Nigeria environment. Therefore viewers had no difficulty in getting the intended messages.
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Lim, Victor Fei. "Analysing the teachers’ use of gestures in the classroom: A Systemic Functional Multimodal Discourse Analysis approach." Social Semiotics 29, no. 1 (December 19, 2017): 83–111. http://dx.doi.org/10.1080/10350330.2017.1412168.

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Jia, Peipei. "Arsenio Jesús Moya Guijarro A multimodal analysis of picture books for children: A Systemic Functional approach." Functions of Language 24, no. 2 (November 10, 2017): 249–57. http://dx.doi.org/10.1075/fol.24.2.06jia.

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Man, Shengchong, and Zepeng Li. "Multimodal Discourse Analysis of Interactive Environment of Film Discourse Based on Deep Learning." Journal of Environmental and Public Health 2022 (August 31, 2022): 1–10. http://dx.doi.org/10.1155/2022/1606926.

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With the advent of the information age, language is no longer the only way to construct meaning. Besides language, a variety of social symbols, such as gestures, images, music, three-dimensional animation, and so on, are more and more involved in the social practice of meaning construction. Traditional single-modal sentiment analysis methods have a single expression form and cannot fully utilize multiple modal information, resulting in low sentiment classification accuracy. Deep learning technology can automatically mine emotional states in images, texts, and videos and can effectively combine multiple modal information. In the book Image Reading, the first systematic and comprehensive visual grammatical analysis framework is proposed and the expression of image meaning is discussed from the perspectives of representational meaning, interactive meaning, and composition meaning, compared with the three pure theoretical functions in Halliday’s systemic functional grammar. In the past, people often discussed films from the macro perspectives of literary criticism, film criticism, psychology, aesthetics, and so on, and multimodal analysis theory provides film researchers with a set of methods to analyze images, music, and words at the same time. In view of the above considerations, Mu Wen adopts the perspective of social semiotics, based on Halliday’s systemic functional linguistics and Gan He’s “visual grammar,” and builds a multimodal interaction model as a tool to analyze film discourse by referring to evaluation theory.
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Sarkisova, Sofiya. "“President-Protector”: A Multimodal Critical Discourse Analysis of a News Report Promoting the Personality Cult of the President of Turkmenistan G. Berdymukhamedov." Open Journal for Studies in Arts 4, no. 1 (October 11, 2021): 25–40. http://dx.doi.org/10.32591/coas.ojsa.0401.03025s.

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The cult of personality started by the first President of Turkmenistan Saparmurat Niyazov has acquired new dimensions with the present leader of the country. The cult of personality of Gurbanguly Berdymukhamedov is actively constructed via mass media. This paper examines two short clips of a news report dedicated to the President’s birthday celebration that was broadcasted on the Turkmen national TV on 26 June 2020. The paper analyzes a set of specific mechanisms of flattery inflation used in the report and demonstrates special linguistic choices and visual patterns applied to force a specific ideology on the audience. Due to the multimodal nature of the analyzed discourse, multimodal critical discourse analysis has been implemented, additionally informed by the systemic functional linguistics and the visual semiotic analysis.
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Fortanet-Gómez, Inmaculada, and Vicent Beltrán-Palanques. "Enhancing multimodal communicative competence in ESP: the case of job interviews." Multimodal Communication 11, no. 1 (October 4, 2021): 17–29. http://dx.doi.org/10.1515/mc-2020-0032.

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Abstract ESP teaching has traditionally centred on the discourse practices of specific genres to develop students’ discursive competence in the target language. However, with the advent of studies on multimodality, there has been a growing recognition that new pedagogical approaches are required in ESP teaching. In this study, we discuss a research-informed pedagogical proposal to deal with job interviews, a highly routinised spoken genre that is typically addressed in Business English courses. Drawing on previous literature (Cope, B. and Kalantzis, M. (2015). The things you do to know: an introduction to the pedagogy of multiliteracies. In: Cope, B. and Kalantzis, M. (Eds.), A pedagogy of multiliteracies. Learning by design. Palgrave MacMillan, Hampshire, pp. 1–36; Lim, F.V. (2018). Developing a systemic functional approach to teach multimodal literacy. Funct. Ling. 5: 1–17), we present a pedagogical proposal that aims to promote students’ awareness of the multimodal nature of job interviews and develop their multimodal communicative competence through instruction, practice and feedback.
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Fortanet-Gómez, Inmaculada, and Vicent Beltrán-Palanques. "Enhancing multimodal communicative competence in ESP: the case of job interviews." Multimodal Communication 11, no. 1 (October 4, 2021): 17–29. http://dx.doi.org/10.1515/mc-2020-0032.

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Abstract ESP teaching has traditionally centred on the discourse practices of specific genres to develop students’ discursive competence in the target language. However, with the advent of studies on multimodality, there has been a growing recognition that new pedagogical approaches are required in ESP teaching. In this study, we discuss a research-informed pedagogical proposal to deal with job interviews, a highly routinised spoken genre that is typically addressed in Business English courses. Drawing on previous literature (Cope, B. and Kalantzis, M. (2015). The things you do to know: an introduction to the pedagogy of multiliteracies. In: Cope, B. and Kalantzis, M. (Eds.), A pedagogy of multiliteracies. Learning by design. Palgrave MacMillan, Hampshire, pp. 1–36; Lim, F.V. (2018). Developing a systemic functional approach to teach multimodal literacy. Funct. Ling. 5: 1–17), we present a pedagogical proposal that aims to promote students’ awareness of the multimodal nature of job interviews and develop their multimodal communicative competence through instruction, practice and feedback.
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43

Wan Abdul Halim, Wan Fatimah Solihah, Intan Safinaz Zainudin, and Nor Fariza Mohd Nor. "Online Promotion of Private Hospital Promoting Medical Tourism: A Multimodal Analysis from A Cultural Perspective." Jurnal Komunikasi: Malaysian Journal of Communication 37, no. 3 (September 30, 2021): 208–30. http://dx.doi.org/10.17576/jkmjc-2021-3703-12.

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The medical tourism industry, which was seriously affected by the coronavirus disease of 2019 (COVID-19), needs to give attention to its online promotional message strategy to boost the industry. Cultural variability is also crucial since the market for the medical tourism industry is global. However, studies involving cultural variability have only focused on examining single discourse mode, mainly the linguistic mode and overlooked the multimodal perspective. This study, therefore, examined the way in which the Prince Court Medical Centre (PCMC), a private hospital in Malaysia is presented and how the various modes in the hospital's website are combined to deliver promotional messages to international medical tourists. A total of three web pages from the website of PCMC were analysed using the Systemic Functional Theory framework. This study employed Halliday’s metafunction theory (for language analysis and Kress and van Leeuwen’s model for image analysis. The ways in which the multimodal features of the website reflect communicative style from the cultural perspective were also explored. Hall’s (2000) cultural dimension of context dependency which classifies cultures into high-context and low-context cultures was used to present the analysis. The findings revealed that PCMC’s hospital website has elements that are mainly encountered in low-context cultures such as elaborated code systems as well as direct, explicit, and highly structured messages. The findings help create awareness of communicative strategies in designing medical tourism websites that involve meaning making through texts and images and the possible cultural interpretation especially among copywriters, website designers or medical tourism stakeholders. Keywords: Multimodal analysis, systemic functional theory (SFT), cultural context dimension, online promotional discourse, medical tourism.
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Alyousef, Hesham Suleiman. "Text Cohesion in English Scientific Texts Written by Saudi Undergraduate Dentistry Students: A Multimodal Discourse Analysis of Textual and Logical Relations in Oral Biology Texts." SAGE Open 11, no. 3 (July 2021): 215824402110321. http://dx.doi.org/10.1177/21582440211032194.

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This qualitative study examined multimodal cohesive devices in English oral biology texts by eight high-achieving Saudi English-as-a-foreign-language students enrolled in a Bachelor of Science Dentistry program. A Systemic Functional Multimodal Discourse Analysis (SF-MDA) of the textual and logical cohesive devices in oral biology texts was conducted, employing Halliday and Hasan’s cohesion analysis scheme. The findings showed that students used varied cohesive devices: lexical cohesion, followed by reference and conjunctions. Although ellipsis was minimally employed in the oral biology texts, its discipline-specific uses emerged: the use of bullet points and numbered lists that facilitate recall. The SF-MDA of cohesion in multimodal semiotic resources highlighted the processes underlying construction of conceptual and linguistic knowledge of cohesive devices in oral biology texts. The results indicate that oral biology discourse is interdisciplinary, including a number of subfields in biology. The SF-MDA of pictorial oral biology representations indicates that they include instances of cohesive devices that illustrate and complement verbal texts. The results indicate that undergraduate students need to be provided with a variety of multimodal high-cohesion texts so that they can successfully extend underlying conceptual and logical meaning-making relations.
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LI, Jie. "An Inter-Linguistic Analysis on Multimodal Coupling of German and Chinese Tourism Video Commercials – A comparative Study based on ELAN." Lebende Sprachen 64, no. 2 (November 5, 2019): 323–40. http://dx.doi.org/10.1515/les-2019-0018.

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Abstract With the development and renovation of digital information technology, images, sounds, animations, colors and other models are integrated into one system to convey information. Multimodality is also applied in language research. One example of multimodal discourse are tourism video commercials, which combine written, visual and auditory signals to construct the metaphorical meaning of advertisements. Therefore, this paper selects six pieces of German and Chinese tourism video commercials as objects, which are parsed, transcribed and annotated by ELAN 5.1. Both quantitative and qualitative approaches are adopted to analyze the selected corpus. The theoretical framework for this study is Systemic-Functional Grammar and Visual Grammar, and it aims to explore the similarities and differences in the fusion of multimodal features between German and Chinese tourism video advertisements by comparative analysis.
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Hu, Chunyu, and Mengxi Luo. "A Multimodal Discourse Analysis of Tmall’s Double Eleven Advertisement." English Language Teaching 9, no. 8 (July 3, 2016): 156. http://dx.doi.org/10.5539/elt.v9n8p156.

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<p>From the 1990s, the multimodal turn in discourse studies makes multimodal discourse analysis a popular topic in linguistics and communication studies. An important approach to applying Systemic Functional Linguistics to non-verbal modes is Visual Grammar initially proposed by Kress and van Leeuwen (1996). Considering that commercial advertisement is an indispensable part of the modern society that bears rich meanings worth discussing, this paper analyzes visual components of the advertisement produced by Tmall for the Double Eleven Shopping Carnival from the perspective of Visual Grammar. By analyzing representational, interactive and compositional meaning presented in the advertisement, this article illustrates how visual components serve as a huge attraction to the viewers and effectively justifies the consumption behavior by appealing to the cultural and social state. It also sheds some light on raising the awareness of consumers by presenting how advertisement producers practice psychological manipulation on the viewers.</p>
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'Azizah, Siti, and Refnaldi Refnaldi. "Multimodal Analysis of GoFood and GrabFood Advertisements." English Language and Literature 11, no. 2 (June 17, 2022): 192. http://dx.doi.org/10.24036/ell.v11i2.117630.

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This study discussed multimodal analysis of GoFood and GrabFood advertisements. This study is aimed at finding out the linguistic, visual and gestural elements in GoFood and GrabFood advertisements and their differences in representing the concept of online advertising. This study was conducted by using descriptive approach. The data used in this study are the six video advertisements of GoFood and GrabFood which are analyzed by applying Halliday’s Systemic Functional linguistic; Transitivity and mood, Kress and van Leeuwen’s Representational Meaning, and Cheong’s Generic Structure Potential. The data were in the form of text and images. The results of this study show that there are some similarities and differences of the linguistic, visual and gestural analysis between GoFood and GrabFood. The similarities found in the linguistic and gestural analysis between GoFood and GrabFood. Whilts, the differences found in the generic structure and visual analysis of GoFood and GrabFood. This research found that those elements are integrated in GoFood and GrabFood advertisements. In addition, the structure of GSP created in GoFood is a complete one (lead, display, emblem (visual), announcement, enhancer, emblem (linguistic), tag, and call-and-visit information), while GrabFood advertisements use call-and-visit information rarely. Thus, these advertisements involve the concept of online advertising.
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Yao, Yinyan, and Yanfen Zhuo. "A Multimodal Discourse Analysis of the Promotional Video of Hangzhou." English Language Teaching 11, no. 10 (September 21, 2018): 121. http://dx.doi.org/10.5539/elt.v11n10p121.

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This paper analyzes a promotional video of the Chinese city of Hangzhou from the perspective of multimodal discourse analysis informed by Systemic Functional Linguistics. By drawing on Visual Grammar as well as frameworks of intersemiotic complementarity, the paper examines how various semiotic resources, namely, the visual, audio and verbal, construe meanings and how they work together to create synergy in the video. It is concluded that the deployment of various modes in this dynamic discourse contribute to constructing city images that are glorious in history, unique in culture, picturesque in landscapes, innovative in spirits, vital in city life, and beautiful in people&rsquo;s hearts. The video also proves to be effective in engaging and aligning the viewers, thus functioning as a vital tool to market the city. It is hoped that this paper will provide a new perspective for semiotic studies of promotional videos in China.
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Chen, Yixiong. "Salient visual foci on human faces in viewers’ engagement with advertisements: Eye-tracking evidence and theoretical implications." Multimodality & Society 2, no. 1 (February 9, 2022): 3–22. http://dx.doi.org/10.1177/26349795221076361.

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Multimodal theories informed by Systemic Functional Linguistics involve postulations on users’ interactions with multimodal artifacts which need to be tested with behavioral data. Studies empirically testing the postulations are of great theoretical and methodological significance for multimodal research but have so far remained nascent. To open up new avenues of research in this area, findings from an eye-tracking experiment designed to test social semiotic postulations are reported and discussed. Specifically, the experiment adopted a between-group matched design and involved 44 viewers and 10 trials in each of which a print advertisement was randomly presented to the viewers who were instructed to perform a group-specific ad viewing task. Eye movement metrics obtained from the experiment were analyzed by descriptive statistics based on Areas of Interest and the Scanpath Trending Algorithm to link fixation metrics to semantic components of the ads and to calculate the common viewing path per group and trial, respectively. Data analysis results revealed, among others, a concentration of visual attention on human faces placed at various regions of the ads. The findings are then channeled into discussions on information value theory in the grammar of visual design to explicate its implications for theorizing multimodal communication.
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Yang, Yang. "A Social Semiotic Approach to Multimodal Discourse of the Badge of Xi’an Jiaotong University." Theory and Practice in Language Studies 6, no. 8 (August 1, 2016): 1596. http://dx.doi.org/10.17507/tpls.0608.11.

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Using the school badge of Xi’an Jiaotong University as an example, this article aims to unravel that both literal expression and visual imagery have the ideographic function. The analysis in this article primarily utilizes the theoretical framework of the visual communication grammar, which is developed by Kress & Van Leeuwen from Halliday’s systemic functional linguistics. By analyzing the representational, interactive, and compositional meaning of the school badge, this article shows that school badges have rich connotations and the ability to interpret them should be attached importance. Furthermore, this article aims to make a little contribution to the interpretation of school badges.
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