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1

Saenger, Christina, Veronica L. Thomas, and Dora E. Bock. "Compensatory word of mouth as symbolic self-completion." European Journal of Marketing 54, no. 4 (February 27, 2020): 671–90. http://dx.doi.org/10.1108/ejm-03-2018-0206.

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Purpose When consumers experience a self-threat that calls their self-concept into question, the ensuing psychological discomfort motivates them to restore their self-perceptions on the threatened attribute. Although consumers can restore a threatened self-perception by consuming products and brands that possess the desired symbolic associations, this study aims to propose that word of mouth can serve to resolve self-threat and restore a threatened self-perception when the brand at the center of a word-of-mouth communication is symbolically congruent with the domain of the threat. Design/methodology/approach Experimental online survey research was conducted, inducing self-threat, manipulating brand and word-of-mouth conditions and measuring self-perceptions. Data for three studies were analyzed using SPSS and Hayes’ (2013) PROCESS macro. Findings Three studies show that spreading word of mouth can restore consumers’ threatened self-perceptions when the brand is symbolically congruent with the threat domain. Word of mouth about a symbolically congruent brand alleviates psychological discomfort, resulting in higher self-perceptions on the threatened attribute. The restorative effect is amplified for lower self-esteem consumers. Research limitations/implications Participants in the focal conditions were required to spread word of mouth, which may not be an organic response for all consumers; although not spreading word of mouth is ineffective, other compensatory consumer behavior options exist. The brand option was provided to participants, which allowed for control but may have reduced some of the realism. Practical implications Positioning brands to meet consumers’ psychological needs encourages the development of consumer–brand attachments. Brands that resonate with consumers reap the benefits of consumers’ active loyalty behaviors and enjoy stronger brand equity. The present research implies a new way consumers can form brand attachments: by spreading word of mouth to resolve self-threat. As many consumers post detailed, personal information online, this research suggests firms can align their brand messages with relevant identity-related discrepancies. Originality/value This research extends the symbolic self-completion compensatory consumption strategy to the word-of-mouth context, showing that consumers can achieve the same restorative effect as consumption by spreading word of mouth. This research also contributes to compensatory word-of-mouth literature by establishing the role of brand meaning.
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Schiffmann, Rudolf, and Doris Nelkenbrecher. "Reactions to self-discrepant feedback: Feminist attitude and symbolic self-completion." European Journal of Social Psychology 24, no. 2 (March 1994): 317–27. http://dx.doi.org/10.1002/ejsp.2420240209.

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Kleine, Robert E., Susan Schultz Kleine, and Douglas R. Ewing. "Differences in symbolic self-completion and self-retention across role-identity cultivation stages." European Journal of Marketing 51, no. 11/12 (November 14, 2017): 1876–95. http://dx.doi.org/10.1108/ejm-09-2016-0497.

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Purpose This paper aims to provide evidence that theory-based effects of role-identity cultivation stages on self-symbolizing consumption activities do exist. Design/methodology/approach Specific focus is placed upon differing motives between rookie versus veteran role-identity actors and how these differences lead to symbolic self-completion and self-retention behaviors. Effects of these motives are examined in the context of college student identity transitions. Findings Evidence is found for a pattern, whereby role-identity rookies with fewer role-identity-related possessions are more likely to self-symbolize the role-identity outwardly than veteran consumers having more role-identity-related resources, such as possessions. Self-retention via possessions is also more evident with rookies making the transition from one role-identity to the next, replacement role-identity. Findings are replicated for both readily available and favorite possessions related to a role-identity. Research limitations/implications Future role-identity research in marketing may miss unique and important insights without accounting for role-identity cultivation stage. Practical implications Current evidence highlights the importance of identity cultivation stage, symbolic self-completion and self-retention as factors to consider in understanding market segments associated with respective role-identities. Originality/value Extant research does not yet account for how consumption activities serving both symbolic and functional purposes support role-identity transitions. This inquiry is directed at contributing to this need.
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Carr, Hannah L., and Vivian L. Vignoles. "Keeping up with the Joneses: Status projection as symbolic self-completion." European Journal of Social Psychology 41, no. 4 (June 2011): 518–27. http://dx.doi.org/10.1002/ejsp.812.

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Arthur, Linda Boynton. "Role Salience, Role Embracement, and the Symbolic Self-Completion of Sorority Pledges." Sociological Inquiry 67, no. 3 (July 1997): 364–79. http://dx.doi.org/10.1111/j.1475-682x.1997.tb01102.x.

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Ledgerwood, Alison, Ido Liviatan, and Peter J. Carnevale. "Group-Identity Completion and the Symbolic Value of Property." Psychological Science 18, no. 10 (October 2007): 873–78. http://dx.doi.org/10.1111/j.1467-9280.2007.01994.x.

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Building on symbolic self-completion theory, we conceptualize group identity as a goal toward which group members strive, using material symbols of that identity. We report four studies showing that the value placed on such material symbols (e.g., a building) depends on commitment to group identity, the extent to which a symbol can be used to represent in-group identity, and situational variability in goal strength induced through group-identity affirmation or threat. Our results suggest that property derives value from its capacity to serve as an effective means in the pursuit of group-identity goals. Implications for inter-group conflict are discussed.
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Feather, Betty L., Susan B. Kaiser, and Margaret Rucker. "Breast Reconstruction and Prosthesis Use as Forms of Symbolic Completion of the Physical Self." Home Economics Research Journal 17, no. 3 (March 1989): 216–27. http://dx.doi.org/10.1177/1077727x8901700302.

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8

Harmon-Jones, Cindy, Brandon J. Schmeichel, and Eddie Harmon-Jones. "Symbolic self-completion in academia: evidence from department web pages and email signature files." European Journal of Social Psychology 39, no. 2 (March 2009): 311–16. http://dx.doi.org/10.1002/ejsp.541.

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Chu, Hyejin. "The Sadness of Being a Superwoman : Cognitive Dissonance and Symbolic Self-Completion of Minority Group Members." Korean Journal of Sociology 48, no. 5 (October 31, 2014): 243. http://dx.doi.org/10.21562/kjs.2014.10.48.5.243.

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10

Li, Ning, Andrew Robson, and Nigel Coates. "Luxury brand commitment: a study of Chinese consumers." Marketing Intelligence & Planning 32, no. 7 (September 30, 2014): 769–93. http://dx.doi.org/10.1108/mip-03-2013-0040.

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Purpose – The purpose of this paper is to assess brand commitment levels demonstrated by luxury brand consumers in China and seeks to identify the most significant combination of antecedents from brand affect, image, value and trust. Design/methodology/approach – A self-completion, researcher-supported questionnaire was disseminated within four Beijing shopping malls, generating 501 participants. The questionnaire comprised a range of scale sets covering brand affect, image, value, trust and commitment. The analysis comprised a summary overview of brand attainment followed by a substantive analysis involving confirmatory factor analysis and structural equations modelling to identify the most significant combination of antecedents relating to brand commitment. Findings – Regarding absolute consumer endorsement, brand affect was the most positive area, with image, trust and value representing relatively positive brand attributes. Declared commitment was relatively low, representing a potential commercial challenge. Value, represented by its social and symbolic components, and trust were identified as providing a significant and direct explanation of consumer commitment, represented by its affective and continuance dimensions. The role of value and trust must be central in marketing luxury brands given their direct and combined impact on consumer commitment. Research limitations/implications – The findings are transferable to other “Tier 1” locations in China, but take no account of either consumer behaviour outside of these wealthier conurbations, or segmentation of the associated markets. Originality/value – Geographic setting and consideration of a vast consumer group provides research value and contribution to marketing planning in the pursuit of higher levels of consumer commitment to their brands.
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Būtienė, Diana. "SIMBOLINĖS KALBOS NAUDOJIMO KONSULTUOJANT VAIKUS IR PSICHOTERAPIJOJE GALIMYBĖS." Psichologija 30 (January 1, 2004): 76–89. http://dx.doi.org/10.15388/psichol.2004..4345.

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Straipsnyje pristatomas psichoterapinio darbo su septynerių metų mergaite atvejis. Analizuojant šį atvejį kelių psichoterapinių mokyklų – dinaminės, analitinės, individualiosios psichologijos ir egzistencinės – požiūriu, atskleidžiamas kiekvienos jų sąlygiškumas praktiniame darbe. Taip pat diskutuojama dviem temomis – apie terapinio kontakto ypatumus, kurie galėtų turėti įtakos vaikų psichologinių sutrikimų ir simptomų mažėjimui bei pasitelkus simbolinę kalbą gautų duomenų apie vaiko išgyvenimus, jausmus ir mintis patikimumą psichologiniuose tyrimuose. Straipsnyje teigiama, jog siekimas suprasti kliento subjektyvųjį pasaulį (o ne jį interpretuoti), leidžia sukurti dialoginę – fenomenologinę atmosferą, kurioje atsiveria erdvė ir autentiškiems terapiniams pokyčiams, ir įvairių fenomenų tyrimo galimybėms. THE POSSIBILITIES OF SYMBOLIC LANGUAGE EMPLOYMENT IN CHILDREN CONSULTATION AND PSYCHOTHERAPYDiana Būtienė SummaryThe article presents a case of psychotherapeutic work with a 7-year-old girl. The origin of the symptoms, their sense and therapeutic result are analysed in order to look at the child’s world of fantasies while comparing the approaches of different psychotherapeutic schools such as dynamical, analytical, individual psychology and existential.According to the psychodynamical theory the girl’s present difficulties can be cosidered to be the reflection of unsolved problems in the previous stages of development which were caused by some urgent events of life. The essence of the problems is a confflict between Id and Superego which reveals itself by inability to tolerate one’s own agressive impulses and express them in a constructive way. Somatic disorders and the fear of death are the expression of autoagression. The symbolics of drawings can be interpreted as gradual understanding of one’s agression, accepting it and being able to control the process.As maintained by A. Adler’s individual psychology, the girl’s “perfect” lifestyle was determined by the aspiration of recognition when the aim is to raise oneself rather than cooperate. The disorders were brought about by the inadequacy between ambitions and real relations. The fear of death can be understood as the expression of the “good girl’s” unsuccessful lifestyle with its fictitious aims. The heroes’ stories in the drawings can be viewed as transition from well adapted social behaviour to social interest, from raising oneself to cooperation.On the authority of C. G. Jung’s analytical theory, the girl’s intrapsychic structure is dominated by Person’s archetipe while the Child’s and Self’s archetypes were not as strongly expressed. This disbalanse, inequivalent relation between the stuctures of consciousness and subconsciousness were the inner causes which brought about these disorders. The fear of death and somatic disorders mean experiencing impasse (one of the stages of transformation), when a person gives up his previous awareness and loses the feeling of his own self. The heroes described and the stories created are the expression of the personality’s transformation process in the course of which other relations of Self and Ego were formed which were different in quality.As claimed by the existential theory, the fear of death is related to the fear of authentic life. The less a man’s life is filled with personal purports the stronger is the fear of death. The completion of life is inevitability. One can encounter this fact at any age and it is always followed by disturbing happenings. Such experience changes the feeling of one’s own self, his inner psychological world and personal relations. This can be the basis of finding oneself which causes growing, renovation of vitality and creativity in daily routine. The girl’s therapeutic story can be treated as her search for authenticity and possibilities to create her own life and her refusal to be just a passive onlooker.Whatever school the psychotherapeutist or consultant represents, the most important thing is the quality of the contact between the child and the therapeutist. Its essence lies in understanding the other person. It is a kind of relationship which enables the child to move away from identification with his parents, to have the feeling of being really seen, having relation. It is the moment of revealing oneself, which is only possible in contact with another person, when frankness is mutual. Consequently, the child obtains a new understanding of relations which enables therapeutic changes. The effect of human relations can be understood as a new different empiric process which becomes powerful due to the genuineness of relations.
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Коваль, Оксана Анатольевна, and Злата Владимировна Казанцева. "A LOOK INTO THE DEPTH OF TIME: THE PHOTOGRAPHIC REPRODUCTION OF A MYTHICAL REALITY." ΠΡΑΞΗMΑ. Journal of Visual Semiotics, no. 3(25) (September 18, 2020): 156–67. http://dx.doi.org/10.23951/2312-7899-2020-3-156-167.

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В эссе предпринимается попытка представить искусство фотографии как особый способ отношений со временем. Ограничиваясь фиксацией момента настоящего, фотография тем не менее сохраняет в себе весь темпоральный спектр: с одной стороны, она корреспондирует с прошлым, выступая его документальным свидетельством, а с другой – всегда создается с перспективой последующего разглядывания, т. е. в ожидании довершающей ее актуализации в будущем. Уникальность такого соединения времен состоит в том, что настоящее здесь не вытесняет прошлое и не сменяется будущим, но все они сосуществуют вместе и наравне друг с другом. Подобной полнотой времен, согласно библейскому преданию, отличалась жизнь в раю. Мифопоэтическая модель, реконструируемая исходя из традиционного христианского учения о сотворении мира, предполагает абсолютный модус времени, который мыслится как переход от самотождественной вечности Бога к постоянной изменчивости человеческого бытия после грехопадения. Доведенная до совершенства техника фотографического запечатления реальности кажется полной противоположностью безыскусности первого человека, однако, как показывает предпринятый анализ, именно технические возможности современности предоставляют в наше распоряжение оптику, способную приблизить безвозвратно потерянный хронотоп рая. Возведение фотографии как искусства новой эпохи, эпохи модерн, к столь архаичным представлениям обосновывается в эссе путем привлечения философских размышлений Вальтера Беньямина. Его эсхатологическое понимание истории и вызванная таким пониманием ностальгия по утраченному человечеством идеальному состоянию позволяет рассматривать и саму фотографию в качестве художественной рецепции образно-символической модели первовремени. Применяя к фотографии изобретенный Беньямином метод толкования времени в пространственных категориях, удается установить ее определяющую роль в деле (вос) производства культурных смыслов, раскрыть секрет ее притягательности как идеализирующей действительность практики и обнаружить ее эвристический потенциал, допускающий новый взгляд на природу времени. От современного зрителя с его тягой к избыточной визуализации мира ускользает мифологический элемент фотографического искусства, легитимирующий «археологический» подход в изучении последнего и вносящий в процесс технической воспроизводимости новых медиа элемент чудесного. Магия фотографии сбывается как эхо первозданного универсума, в котором божественная вечность еще гарантирует бессмертие текущему моменту. The essay attempts to present the art of photography as a special relationship with time. A photograph is most often seen as a fixation of the present moment. Nevertheless, it contains the entire temporal spectrum: on the one hand, it corresponds with the past, acting as its documentary evidence; on the other hand, it is always created with the prospect of subsequent viewing, i.e., in the anticipation of its completion in the future. The uniqueness of time connections in photographs lies in the fact that the present does not crowd out the past and does not give way to the future, but they all coexist on an equal basis. According to the biblical tradition, such a fullness of times was traced in life in paradise. The mythopoetic model, reconstructed on the basis of the traditional Christian doctrine of the world’s creation, suggests an absolute modus temporis. It is thought as a transitional stage from the self-identical eternity of God to the constant variability of human existence after the Fall. At first glance, the perfected technique of photography seems to be the exact opposite of the artlessness that distinguished the life of the first man. However, as the analysis shows, it is the technical capabilities of modernity that offer us special optics that can bring the lost chronotope of paradise closer. The reference of photography as the art of the new epoch, the epoch of modernity, to such archaic ideas is justified in the essay through the attraction of the philosophical reflections of Walter Benjamin. His eschatological understanding of history caused nostalgia for the ideal condition of being that was lost by mankind. This made it possible to consider photography as an artistic expression of the figurative and symbolic model of the initial time. If to apply the method of time interpretation in spatial categories Benjamin invented to photos, one can establish its important role in the (re)production of cultural meanings, reveal the secret of its attractiveness as an idealizing practice, and find its heuristic potential that opens a new perspective on the nature of time. The mythological element of the photographic art eludes the modern viewer due to excessive visualization of the world. However, it is this element that legitimizes the “archaeological” approach to the study of photography and introduces a certain element of the miraculous into the process of technical reproducibility of new media. The magic of photography manifests itself as an echo of the primeval universum, in which the divine eternity still guarantees the immortality of the current moment.
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Susewind, Moritz, and Gari Walkowitz. "Symbolic Moral Self-Completion – Social Recognition of Prosocial Behavior Reduces Subsequent Moral Striving." Frontiers in Psychology 11 (September 4, 2020). http://dx.doi.org/10.3389/fpsyg.2020.560188.

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14

Doerflinger, Johannes T., Erkan Poyraz, Rabia Özen, Katarzyna Byrka, and Peter M. Gollwitzer. "An Experimental Study of Cultural Identity Goal Striving in German–Turkish Biculturals." Social Psychology, October 5, 2022. http://dx.doi.org/10.1027/1864-9335/a000486.

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Abstract. We explore motivational processes stemming from bicultural identity goals of being Turkish and being German by investigating the effect of identity goal incompleteness versus completeness in the two identity goals on the use of multifinal means to self-symbolize German–Turkish cultural identity goals. Individuals incomplete in either or both identity goals were more likely than individuals complete in both identity goals to engage in multifinal self-symbolizing via social media activity (Experiment 1) and helping (Experiment 2). Incompleteness regarding the two identity goals had an additive effect on effort and elicited distinct patterns of subjectively experienced incompleteness for German and Turkish cultural identity goals (Experiment 2). These findings offer new insights relevant for symbolic self-completion theory and goal systems theory.
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Lloyd, Christopher E. M. "Stories Matter: A Novel Approach to Exploring Perceptions, Discourses, and the Symbolic Social Order in Pastoral Psychology." Pastoral Psychology, February 11, 2023. http://dx.doi.org/10.1007/s11089-023-01056-0.

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AbstractThis article locates story completion (SC), a novel and underutilised qualitative data collection tool, as a valuable adjunct to traditional qualitative methods for pastoral psychology. In contrast to traditional self-reporting qualitative interviews or surveys, SC necessitates a researcher writing a story “stem” or “cue” – or, more specifically, an opening sentence – which participants are asked to continue in their own words. Uniquely, for SC, it is the stories themselves (which may be either first- or third-person perceptions, or constructions, of a phenomenon) which are subject to data analysis. Story completion has the benefit of being able to target implicit perceptions, or social constructions, depending on the epistemological framework chosen. However, this method has seldom been used in pastoral psychology, despite its potential significance. In this article, I demarcate SC as a prospective qualitative research tool for use in pastoral psychology, distinguishing it from other qualitative methodologies. I trace its emergence from psychoanalytic thought to its current usage in qualitative psychology research. I argue that SC has profound potential, especially for those looking to examine stigmatised topics or populations with sensitivity. Nevertheless, studies which utilise SC need to be theoretically cognizant and align fully with the ontological or epistemological assumptions of the researcher. I introduce and expound on varied epistemological frameworks that can be used in conjunction with story completion, further discussing their relative merits and potential drawbacks for pastoral psychology. I propose that, methodologically, SC is beneficial for accessing sociocultural discourses and broader representations surrounding religiously and culturally complex topics. I offer a case study of one recent research study, which used SC within the context of mental health and religion, to demonstrate its merit and applicability to the field. In doing so, I provide three contrasting epistemological readings of the data to show how these might be applied in practice.
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Andrade, Luísa Maria da Costa, Maria Manuela Ferreira Pereira da Silva Martins, Carla Sílvia Fernandes, and Henriqueta Ilda Verganista Martins Fernandes. "Validation of the content of a children’s game to promote the nursing profession." Revista Gaúcha de Enfermagem 42 (2021). http://dx.doi.org/10.1590/1983-1447.2021.20200435.

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ABSTRACT Objective: To validate content for an experimental game named Quantos Queres, using an origami, about the Nursing profession, for children from 7 to 12 years old. Method: Methodological study that included two groups of experts: A (n=7), B (n=40). Non-probabilistic sampling approach was used. We used a self-completion form, available by email and social networks, in Portugal, between February and April 2020. Acceptance decision established for 75% agreement. Results: The groups were mostly composed by nurses. Group A identified the themes: professional profile, training, ethical principles, historical and symbolic elements and conceived the content of the statements in the form of questions and answers. In group B, agreement was higher than 75% in the areas and contents of the statements. Conclusion: The selection of content to integrate the game is essential. The agreement obtained shows the importance of the chosen themes and the adequacy to the purpose that will be tested later.
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Duh, H., M. Struwig, and E. Mazibuko. "A framework to investigate money attitudes and materialism." Acta Commercii 11, no. 2 (December 7, 2011). http://dx.doi.org/10.4102/ac.v11i2.150.

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Purpose and/or objectives: This paper presents a framework to investigate money attitudes and materialistic values. The conceptualization of the framework is guided by a critical review of literature. The intention is to provide a framework that will be useful to examine how various childhood family experiences influence later-life consumption orientations. Problem investigated: The differences in family resources represent one of the biggest distinctions between an intact and a disrupted family. The underlining question is whether children raised in disrupted families will experience lower levels of family resources (economic and emotional) and find the experience stressful. If so, will these experiences influence them to adopt conservative money attitudes and be less materialistic or will they symbolically value money and be more materialistic? Design/methodology/approach: The development of a framework requires a critical review of secondary sources. The literature review is based on theories that provide an explanation of how childhood family experiences can affect the development of materialistic values and money attitudes. The secondary sources require careful scrutiny of journal articles, dissertations and essays in a number of libraries to provide more scholarly insight into the concepts and to assist in the conceptualisation of the framework. Findings and/or implications: Four main theories were found useful in conceptualizing the framework. They are Ryan and Deci's (2000) self-determination theory, Maslow's (1943) human need theory, Wicklund and Gollwitzer's (1982) symbolic self-completion theory and the life course theory contextualized by Moschis (2007). However, in line with Moschis' (2007) realization, the perspectives of the life course theory were found to be multi-disciplinary, multi-theoretical and thus innovative. They would therefore form the main theoretical guide for the design of the framework. Originality and/or value of the research: The paper provides a framework to investigate the moderating effect that money attitudes can have on how childhood family experiences influence later-life materialistic values. This proposed framework may form the building blocks for a number of empirical studies especially as the life course approach in studying consumption orientations is innovative and multidisciplinary. Conclusion: The framework includes as independent variable, childhood family structure. Depended variables are perceived level of family resources, stress and materialistic values. Money attitudes are regarded as moderating variables.
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Tyler, Imogen. "Chav Scum." M/C Journal 9, no. 5 (November 1, 2006). http://dx.doi.org/10.5204/mcj.2671.

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In the last three years a new filthy vocabulary of social class has emerged in Britain. The word “chav”, and its various synonyms and regional variations, has become a ubiquitous term of abuse for white working class subjects. An entire slang vocabulary has emerged around chav. Acronyms, such as “Council Housed and Vile” have sprung up to explain the term. Folk etymologies and some scholarly sources suggest that the term chav might derive from a distortion of a Romany word for a child, while others suggests it is a derivative of the term charver, long used in the North East of England to describe the disenfranchised white poor (see Nayak). In current parlance, the term chav is aligned “with stereotypical notions of lower-class” and is above all “a term of intense class-based abhorrence” (Haywood and Yar 16). Routinely demonized within news media, television comedy programmes, and internet sites (such as the chavscum) the level of disgust mobilized by the figure of the chav is suggestive of a heightened class antagonism that marks a new episode of class struggle in Britain. Social class is often represented through highly caricatured figures—the toff, the chav—figures that are referred to in highly emotive terms. One of the ways in which social class is emotionally mediated is through repeated expressions of disgust at the habits and behaviour of those deemed to belong to a lower social class. An everyday definition of disgust would be: an emotion experienced and expressed as a sickening feeling of revulsion, loathing, or nausea. The physicality of disgust reactions means that the communication of disgust draws heavily on metaphors of sensation. As William Miller notes, disgust “needs images of bad taste, foul smells, creepy touchings, ugly sights, bodily secretions and excretions to articulate the judgments it asserts” (218). Our disgust reactions are often revealing of wider social power relations. As Sara Ahmed notes: When thinking about how bodies become objects of disgust, we can see that disgust is crucial to power relations. … Disgust at “that which is below” functions to maintain the power relations between above and below, through which “aboveness” and “belowness” become properties of particular bodies, objects and spaces (89). Ahmed’s account of the connection between disgust and power relations echoes Beverly Skeggs’ influential account of “class making”. As Skeggs suggests, class as a concept, and as a process of classification and social positioning, is not pre-given but is always in production and is continually re-figured (3). Social class virtually disappeared as a central site of analysis within cultural and media studies in the late 1980s, a disappearance that was mirrored by a similar retreat from the taxonomy of class within wider social and political discourse (Skeggs 45). This is not to say that class distinctions, however we measure them, have been eroded or are in decline. On the contrary, class disappeared as a central site of analysis at precisely the same time that “economic polarization” reached “unparalleled depths” in Britain (ibid.). As the term “working class” has been incrementally emptied of meaning, teaching and researching issues of class inequality is now often seen as “paranoid” and felt to be embarrassing and shameful (see Sayer). (Roland Barthes uses the concept of ‘ex-nomination’ to explain how (and why) social class is emptied of meaning in this way. According to Barthes, this process is one of the central mechanisms through which dominant classes naturalise their values.) In the last two decades academics from working class backgrounds and, perhaps most perversely, those who work within disciplines that were founded upon research on class, have increasingly experienced their own class origins as a “filthy secret”. If social class “directly articulated” and as “the object of analysis, has largely disappeared” (Skeggs 46) within the academy and within wider social and political discourses, portrayals of class differences have nevertheless persisted within popular media. In particular, the emergence of the grotesque and comic figure of the chav within a range of contemporary British media, primarily television comedy, reality-genre television, Internet forums and newspapers, has made class differences and antagonisms explicitly visible in contemporary Britain. Class-based discrimination and open snobbery is made socially acceptable through claims that this vicious name-calling has a ‘satirical’ function. Laughing at something is “an act of expulsion” that closely resembles the rejecting movement of disgust reactions (Menninghaus 11). In the case of laughter at those of a lower class, laughter is boundary-forming; it creates a distance between “them” and “us”, and asserts moral judgments and a higher class position. Laughter at chavs is a way of managing and authorizing class disgust, contempt, and anxiety. Popular media can be effective means of communicating class disgust and in so doing, work to produce ‘class communities’ in material, political and affective senses. In the online vocabulary of chav hate, we can further discern the ways in which class disgust is performed in ways that are community-forming. The web site, urbandictionary.com is an online slang dictionary that functions as an unofficial online authority on English language slang. Urbandictionary.com is modelled on an internet forum in which (unregistered) users post definitions of new or existing slang terms, which are then reviewed by volunteer editors. Users vote on definitions by clicking a thumb up or thumb down icon and posts are then ranked according to the votes they have accrued. Urbandictionary currently hosts 300,000 definitions of slang terms and is ranked as one of the 2000 highest web traffic sites in the world. There were 368 definitions of the term chav posted on the site at the time of writing and I have extracted below a small number of indicative phrases taken from some of the most highly ranked posts. all chavs are filth chavs …. the cancer of the United Kingdom filthy, disgusting, dirty, loud, ugly, stupid arseholes that threaten, fight, cause trouble, impregnate 14 year olds, ask for money, ask for fags, ….steal your phones, wear crap sports wear, drink cheap cider and generally spread their hate. A social underclass par excellence. The absolute dregs of modern civilization The only good chav is dead one. The only thing better than that is a mass grave full of dead chavs and a 24 hour work crew making way for more… This disgust speech generates a set of effects, which adhere to and produce the filthy figure and qualities of chav. The dictionary format is significant here because, like the accompanying veneer of irony, it grants a strange authority to the dehumanising bigotry of the posts. Urbandictionary illustrates how class disgust is actively made through repetition. Through the repetition of disgust reactions, the negative properties attributed to chav make this figure materialize as representative of a group who embodies those disgusting qualities – a group who are “lower than human or civil life” (Ahmed 97). As users add to and build the definition of “the chav” within the urban dictionary site, they interact with one another and a conversational environment emerges. The voting system works on this site as a form of peer authorization that encourages users to invoke more and more intense and affective disgust reactions. As Ngai suggests, disgust involves an expectation of concurrence, and disgust reactions seek “to include or draw others into its exclusion of its object, enabling a strange kind of sociability” (336). This sociability has a particular specificity within online communities in which anonymity gives community members license to express their disgust in extreme and virulent ways. The interactivity of these internet forums, and the real and illusory immediacy they transmit, makes online forums intensely affective communal spaces/places within which disgust reactions can be rapidly shared and accrued. As the web becomes more “writable”, through the development and dissemination of shared annotation software, web users are moving from consuming content to creating it ‘in the form of discussion boards, weblogs, wikis, and other collaborative and conversational media” (Golder 2). Within new media spaces such as urbandictionary, we are not only viewers but active users who can go into, enter and affect representational spaces and places. In the case of chavs, users can not only read about them, but have the power to produce the chav as a knowable figure. The chav thread on urbandictionary and similar chav hate forums work to constitute materially the exaggerated excessive corporeality of the chav figure. These are spaces/places in which class disgust is actively generated – class live. With each new post, there is an accruement of disgust. Each post breathes life into the squalid and thrillingly affective imaginary body of the filthy chav. Class disgust is intimately tied to issues of racial difference. These figures constitute an unclean “sullied urban “underclass”“, “forever placed at the borders of whiteness as the socially excluded, the economically redundant” (Nayak 82, 102-3). Whilst the term chav is a term of abuse directed almost exclusively towards the white poor, chavs are not invisible normative whites, but rather hypervisible “filthy whites”. In a way that bears striking similarities to US white trash figure, and the Australian figure of the Bogan, the chav figure foregrounds a dirty whiteness – a whiteness contaminated with poverty. This borderline whiteness is evidenced through claims that chavs appropriate black American popular culture through their clothing, music, and forms of speech, and have geographical, familial and sexual intimacy with working class blacks and Asians. This intimacy is represented by the areas in which chavs live and their illegitimate mixed race children as well as, more complexly, by their filthy white racism. Metaphors of disease, invasion and excessive breeding that are often invoked within white racist responses to immigrants and ethnic minorities are mobilized by the white middle-class in order to differentiate their “respectable whiteness” from the whiteness of the lower class chavs (see Nayak 84). The process of making white lower class identity filthy is an attempt to differentiate between respectable and non-respectable forms of whiteness (and an attempt to abject the white poor from spheres of white privilege). Disgust reactions work not only to give meaning to the figure of the chav but, more complicatedly, constitute a category of being – chav being. So whilst the figures of the chav and chavette have a virtual existence within newspapers, Internet forums and television shows, the chav nevertheless takes symbolic shape in ways that have felt material and physical effects upon those interpellated as “chav”. We can think here of the way in which” signs of chavness”, such as the wearing of certain items or brands of clothing have been increasingly used to police access to public spaces, such as nightclubs and shopping centres since 2003. The figure of the chav becomes a body imbued with negative affect. This affect travels, it circulates and leaks out into public space and shapes everyday perceptual practices. The social policing of chavs foregrounds the disturbing ease with which imagined “emotional qualities slide into corporeal qualities” (Ngai 573). Chav disgust is felt and lived. Experiencing the frisson of acting like a chav has become a major leisure occupation in Britain where middle class students now regularly hold “chav nites”, in which they dress up as chavs and chavettes. These students dress as chavs, carry plastic bags from the cut-price food superstores, drink cider and listen to ‘chav music’, in order to enjoy the affect of being an imaginary chav. In April 2006 the front page of The Sun featured Prince William dressed up as a chav with the headline, “Future Bling of England”, The story details how the future king: “joined in the fun as his platoon donned chav-themed fancy dress to mark the completion of their first term” at Sandhurst military academy. William, we were told, “went to a lot of trouble thinking up what to wear” (white baseball cap, sweatshirt, two gold chains), and was challenged to “put on a chavvy accent and stop speaking like a royal”. These examples of ironic class–passing represent a new era of ‘slumming it’ that recalls the 19th century Victorian slummers, who descended on the East End of London in their many thousands, in pursuit of abject encounters – touristic tastes of the illicit pleasures associated with the immoral, urban poor. This new chav ‘slumming it’ makes no pretence at any moral imperative, it doesn’t pretend to be sociological, there is no “field work”, no ethnography, no gathering of knowledge about the poor, no charity, no reaching out to touch, and no liberal guilt, there is nothing but ‘filthy pleasure’. The cumulative effect of disgust at chavs is the blocking of the disenfranchised white poor from view; they are rendered invisible and incomprehensible. Nevertheless, chav has become an increasingly complex identity category and some of those interpellated as filthy chavs have now reclaimed the term as an affirmative sub-cultural identity. This trans-coding of chav is visible within popular music acts, such as white teenage rapper Lady Sovereign and the acclaimed pop icon and urban poet Mike Skinner (who releases records as The Streets). Journalist Julie Burchill has repeatedly attempted both to defend, and claim for herself, a chav identity and in 2005, the tabloid newspaper The Sun, a propagator of chav hate, ran a ‘Proud to be Chav’ campaign. Nevertheless, this ‘chav pride’ is deceptive, for like the US term ‘white trash’ – now widely adopted within celebrity culture – this ‘pride’ works as an enabling identity category only for those who have acquired enough cultural capital and social mobility to ‘rise above the filth’. Since the publication in English of Julia Kristeva’s Power’s of Horror: An Essay on Abjection in 1982, an entire theoretical paradigm has emerged that celebrates the ‘transgressive’ potential of encounters with filth. Such theoretical ‘abject encounters’ are rarely subversive but are on the contrary an increasingly normative and problematic feature of a media and cultural studies devoid of political direction. Instead of assuming that confrontations with ‘filth’ are ‘necessarily subversive and disruptive’ we need to rethink abjection as a violent exclusionary social force. As Miller notes, ‘disgust does not so much solve the dilemma of social powerlessness as diagnose it powerfully’ (353). Theoretical accounts of media and culture that invoke ‘the transformative potential of filth’ too often marginalize the real dirty politics of inequality. References Ahmed, Sara. The Cultural Politics of Emotion. Edinburgh: Edinburgh UP and New York: Routledge, 2004. Barthes, Roland. Mythologies. Trans. Annette Lavers. New York: Hill and Wang, 1972 [1949]. Birchill, Julie. “Yeah But, No But, Why I’m Proud to Be a Chav.” The Times 18 Feb. 2005. Chav Scum. 31 Oct. 2006 http://www.chavscum.co.uk>. Golder, Scott. “Webbed Footnotes: Collaborative Annotation on the Web.” MA Thesis 2003. 31 Oct. 2006 http://web.media.mit.edu/~golder/projects/webbedfootnotes/ golder-thesis-2005.pdf>. Hayward, Keith, and Majid Yar. “The ‘Chav’ Phenomenon: Consumption, Media and the Construction of a New Underclass.” Crime, Media, Culture 2.1 (2006): 9-28. Kristeva, Julia. Powers of Horror: An Essay on Abjection. Trans. Leon Roudiez. New York: Columbia UP, 1982. Larcombe, Duncan. “Future Bling of England.” The Sun 10 April 2006. Menninghaus, Winfried. Disgust: Theory and History of a Strong Sensation. Trans. Howard Eiland and Joel Golb. State University of New York Press, 2003. Miller, William. The Anatomy of Disgust. Harvard UP, 1998. Nayak, Anoop. Race, Place and Globalization: Youth Cultures in a Changing World. Oxford: Berg, 2003. Ngai, Sianne. Ugly Feelings: Literature, Affect, and Ideology. Harvard UP, Cambridge, 2005. “Proud to be Chav.” The Sun. 31 Oct. 2006 http://www.thesun.co.uk>. Sayer, Andrew. “What Are You Worth? Why Class Is an Embarrassing Subject.” Sociological Research Online 7.3 (2002). 31 Oct. 2006 http://www.socresonline.org.uk/7/3/sayer.html>. Skeggs, Beverly. Class, Self and Culture. London. Routledge, 2005. Urbandictionary. “Chav.” 31 Oct. 2006 http://www.urbandictionary.com/define.php?term=chav>. Wray, Matt, and Annalee Newitz, eds. White Trash: Race and Class in America. London: Routledge, 1997. Citation reference for this article MLA Style Tyler, Imogen. "Chav Scum: The Filthy Politics of Social Class in Contemporary Britain." M/C Journal 9.5 (2006). echo date('d M. Y'); ?> <http://journal.media-culture.org.au/0610/09-tyler.php>. APA Style Tyler, I. (Nov. 2006) "Chav Scum: The Filthy Politics of Social Class in Contemporary Britain," M/C Journal, 9(5). Retrieved echo date('d M. Y'); ?> from <http://journal.media-culture.org.au/0610/09-tyler.php>.
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19

Brabon, Katherine. "Wandering in and out of Place: Modes of Searching for the Past in Paris, Moscow, and St Petersburg." M/C Journal 22, no. 4 (August 14, 2019). http://dx.doi.org/10.5204/mcj.1547.

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Abstract:
IntroductionThe wandering narrator is a familiar figure in contemporary literature. This narrator is often searching for something abstract or ill-defined connected to the past and the traces it leaves behind. The works of the German writer W.G. Sebald inspired a number of theories on the various ways a writer might intersect place, memory, and representation through seemingly aimless wandering. This article expands on the scholarship around Sebald’s themes to identify two modes of investigative wandering: (1) wandering “in place”, through a city where a past trauma has occurred, and (2) wandering “out of place”, which occurs when a wanderer encounters a city that is a holding place of traumas experienced elsewhere.Sebald’s narrators mostly conduct wandering “in place” because they are actively immersed in, and wandering through, locations that trigger both memory and thought. In this article, after exploring both Sebald’s work and theories of place in literature, I analyse another example of wandering in place, in the Paris of Patrick Modiano’s novel, The Search Warrant (2014). I conclude by discussing how I encountered this mode of wandering myself when in Moscow and St Petersburg researching my first novel, The Memory Artist (2016). In contrasting these two modes of wandering, my aim is to contribute further nuance to the interpretation of conceptions of place in literature. By articulating the concept of wandering “out of place”, I identify a category of wanderer and writer who, like myself, finds connection with places and their stories without having a direct encounter with that place. Theories of Place and Wandering in W.G. Sebald’s WorkIn this section, I introduce Sebald as a literary wanderer. Born in the south of Germany in 1944, Sebald is perhaps best known for his four “prose fictions”— Austerlitz published in 2001, The Emigrants published in 1996, The Rings of Saturn published in 1998, and Vertigo published in 2000—all of which blend historiography and fiction in mostly plot-less narratives. These works follow a closely autobiographical narrator as he traverses Europe, visiting people and places connected to Europe’s turbulent twentieth century. He muses on the difficulty of preserving the truths of history and speaking of others’ traumas. Sebald describes how “places do seem to me to have some kind of memory, in that they activate memory in those who look at them” (Sebald quoted in Jaggi). Sebald left his native Germany in 1966 and moved to England, where he lived until his untimely death in a car accident in 2001 (Gussow). His four prose fictions feature the same autobiographical narrator: a middle-aged German man who lives in northern England. The narrator traverses Europe with a compulsion to research, ponder, and ultimately, represent historical catastrophes and traumas that haunt him. Anna MacDonald describes how Sebald’s texts “move freely between history and memory, biography, autobiography and fiction, travel writing and art criticism, scientific observation and dreams, photographic and other textual images” (115). The Holocaust and human displacement are simultaneously at the forefront of the narrator’s preoccupations but rarely referenced directly. This singular approach has caused many commentators to remark that Sebald’s works are “haunted” by these traumatic events (Baumgarten 272).Sebald’s narrators are almost constantly on the move, obsessively documenting the locations, buildings, and people they encounter or the history of that place. As such, it is helpful to consider Sebald’s wandering narrator through theories of landscape and its representation in art. Heike Polster describes the development of landscape from a Western European conception and notes how “the landscape idea in art and the techniques of linear perspective appear simultaneously” (88). Landscape is distinguished from raw physical environment by the role of the human mind: “landscape was perceived and constructed by a disembodied outsider” (88). As such, landscape is something created by our perceptions of place. Ulrich Baer makes a similar observation: “to look at a landscape as we do today manifests a specifically modern sense of self-understanding, which may be described as the individual’s ability to view herself within a larger, and possibly historical, context” (43).These conceptions of landscape suggest a desire for narrative. The attempt to fix our understanding of a place according to what we know about it, its past, and our own relationship to it, makes landscape inextricable from representation. To represent a landscape is to offer a representation of subjective perception. This understanding charges the landscapes of literature with meaning: the perceptions of a narrator who wanders and encounters place can be studied for their subjective properties.As I will highlight through the works of Sebald and Modiano, the wandering narrator draws on a number of sources in their representations of both place and memory, including their perceptions as they walk in place, the books they read, the people they encounter, as well as their subjective and affective responses. This multi-dimensional process aligns with Polster’s contention that “landscape is as much the external world as it is a visual and philosophical principle, a principle synthesizing the visual experience of material and geographical surroundings with our knowledge of the structures, characteristics, and histories of these surroundings” (70). The narrators in the works of Sebald and Modiano undertake this synthesised process as they traverse their respective locations. As noted, although their objectives are often vague, part of their process of drawing together experience and knowledge is a deep desire to connect with the pasts of those places. The particular kind of wanderer “in place” who I consider here is preoccupied with the past. In his study of Sebald’s work, Christian Moser describes how “the task of the literary walker is to uncover and decipher the hidden track, which, more often than not, is buried in the landscape like an invisible wound” (47-48). Pierre Nora describes places of memory, lieux de memoire, as locations “where memory crystallizes and secretes itself”. Interest in such sites arises when “consciousness of a break with the past is bound up with a sense that memory has been torn—but torn in such a way as to pose the problem of the embodiment of memory in certain sites where a sense of historical continuity persists” (Nora 7).Encountering and contemplating sites of memory, while wandering in place, can operate simultaneously as encounters with traumatic stories. According to Tim Ingold, “the landscape is constituted as an enduring record of—and testimony to—the lives and works of past generations who have dwelt within it, and in doing so, have left something of themselves […] landscape tells – or rather is – a story” (153). Such occurrences can be traced in the narratives of Sebald and Modiano, as their narrators participate both in the act of reading the story of landscape, through their wandering and their research about a place, but also in contributing to the telling of those stories, by inserting their own layer of subjective experience. In this way, the synthesised process of landscape put forward by Polster takes place.To perceive the landscape in this way is to “carry out an act of remembrance” (Ingold 152). The many ways that a person experiences and represents the stories that make up a landscape are varied and suited to a wandering methodology. MacDonald, for example, characterises Sebald’s methodology of “representation-via-digressive association”, which enables “writer, narrator, and reader alike to draw connections in, and through, space between temporally distant historical events and the monstrous geographies they have left in their wake” (MacDonald 116).Moser observes that Sebald’s narrative practice suggests an opposition between the pilgrimage, “devoted to worship, asceticism, and repentance”, and tourism, aimed at “entertainment and diversion” (Moser 37). If the pilgrim contemplates the objects, monuments, and relics they encounter, and the tourist is “given to fugitive consumption of commercialized sights”, Sebald’s walker is a kind of post-traumatic wanderer who “searches for the traces of a silent catastrophe that constitutes the obverse of modernity and its history of progress” (Moser 37). Thus, wandering tends to “cultivate a certain mode of perception”, one that is highly attuned to the history of a place, that looks for traces rather than common sites of consumption (Moser 37).It is worth exploring the motivations of a wandering narrator. Sebald’s narrator in The Rings of Saturn (2002) provides us with a vague impetus for his wandering: “in the hope of dispelling the emptiness that had taken hold of me after the completion of a long stint of work” (3). In Vertigo (2002), Sebald’s narrator walks with seemingly little purpose, resulting in a sense of confusion or nausea alluded to in the book’s title: “so what else could I do … but wander aimlessly around until well into the night”. On the next page, he refers again to his “aimlessly wandering about the city”, which he continues until he realises that his shoes have fallen apart (35-37). What becomes apparent from such comments is that the process of wandering is driven by mostly subconscious compulsions. The restlessness of Sebald’s wandering narrators represents their unease about our capacity to forget the history of a place, and thereby lose something intangible yet vital that comes from recognising traumatic pasts.In Sebald’s work, if there is any logic to the wanderer’s movement, it is mostly hidden from them while wandering. The narrator of Vertigo, after days of wandering through northern Italian cities, remarks that “if the paths I had followed had been inked in, it would have seemed as though a man had kept trying out new tracks and connections over and over, only to be thwarted each time by the limitations of his reason, imagination or willpower” (Sebald, Vertigo 34). Moser writes how “the hidden order that lies behind the peripatetic movement becomes visible retroactively – only after the walker has consulted a map. It is the map that allows Sebald to decode the ‘writing’ of his steps” (48). Wandering in place enables digressions and preoccupations, which then constitute the landscape ultimately represented. Wandering and reading the map of one’s steps afterwards form part of the same process: the attempt to piece together—to create a landscape—that uncovers lost or hidden histories. Sebald’s Vertigo, divided into four parts, layers the narrator’s personal wandering through Italy, Austria, and Germany, with the stories of those who were there before him, including the writers Stendhal, Kafka, and Casanova. An opposing factor to memory is a landscape’s capacity to forget; or rather, since landscape conceived here is a construction of our own minds, to reflect our own amnesia. Lewis observes that Sebald’s narrator in Vertigo “is disturbed by the suppression of history evident even in the landscape”. Sebald’s narrator describes Henri Beyle (the writer Stendhal) and his experience visiting the location of the Battle of Marengo as such:The difference between the images of the battle which he had in his head and what he now saw before him as evidence that the battle had in fact taken place occasioned in him a vertiginous sense of confusion […] In its shabbiness, it fitted neither with his conception of the turbulence of the Battle of Marengo nor the vast field of the dead on which he was now standing, alone with himself, like one meeting his doom. (17-18)The “vertiginous sense of confusion” signals a preoccupation with attempting to interpret sites of memory and, importantly, what Nora calls a “consciousness of a break with the past” (Nora 7) that characterises an interest in lieux de memoire. The confusion and feeling of unknowing is, I suggest, a characteristic of a wandering narrator. They do not quite know what they are looking for, nor what would constitute a finished wandering experience. This lack of resolution is a hallmark of the wandering narrative. A parallel can be drawn here with trauma fiction theory, which categorises a particular kind of literature that aims to recognise and represent the ethical and psychological impediments to representing trauma (Whitehead). Baumgarten describes the affective response to Sebald’s works:Here there are neither answers nor questions but a haunted presence. Unresolved, fragmented, incomplete, relying on shards for evidence, the narrator insists on the inconclusiveness of his experience: rather than arriving at a conclusion, narrator and reader are left disturbed. (272)Sebald’s narrators are illustrative literary wanderers. They demonstrate a conception of landscape that theorists such as Polster, Baer, and Ingold articulate: landscapes tell stories for those who investigate them, and are constituted by a synthesis of personal experience, the historical record, and the present condition of a place. This way of encountering a place is necessarily fragmented and can be informed by the tenets of trauma fiction, which seeks ways of representing traumatic histories by resisting linear narratives and conclusive resolutions. Modiano: Wandering in Place in ParisModiano’s The Search Warrant is another literary example of wandering in place. This autobiographical novel similarly illustrates the notion of landscape as a construction of a narrator who wanders through cities and forms landscape through an amalgamation of perception, knowledge, and memory.Although Modiano’s wandering narrator appears to be searching the Paris of the 1990s for traces of a Jewish girl, missing since the Second World War, he is also conducting an “aimless” wandering in search of traces of his own past in Paris. The novel opens with the narrator reading an old newspaper article, dated 1942, and reporting a missing fourteen-year-old girl in Paris. The narrator becomes consumed with a need to learn the fate of the girl. The search also becomes a search for his own past, as the streets of Paris from which Dora Bruder disappeared are also the streets his father worked among during the Nazi Occupation of Paris. They are also the same streets along which the narrator walked as an angst-ridden youth in the 1960s.Throughout the novel, the narrator uses a combination of facts uncovered by research, documentary evidence, and imagination, which combine with his own memories of walking in Paris. Although the fragmentation of sources creates a sense of uncertainty, together there is an affective weight, akin to Sebald’s “haunted presence”, in the layers Modiano’s narrator compiles. One chapter opens with an entry from the Clignancourt police station logbook, which records the disappearance of Dora Bruder:27 December 1941. Bruder, Dora, born Paris.12, 25/2/26, living at 41 Boulevard Ornano.Interview with Bruder, Ernest, age 42, father. (Modiano 69)However, the written record is ambiguous. “The following figures”, the narrator continues, “are written in the margin, but I have no idea what they stand for: 7029 21/12” (Modiano 69). Moreover, the physical record of the interview with Dora’s father is missing from the police archives. All he knows is that Dora’s father waited thirteen days before reporting her disappearance, likely wary of drawing attention to her: a Jewish girl in Occupied Paris. Confronted by uncertainty, the narrator recalls his own experience of running away as a youth in Paris: “I remember the intensity of my feelings while I was on the run in January 1960 – an intensity such as I have seldom known. It was the intoxication of cutting all ties at a stroke […] Running away – it seems – is a call for help and occasionally a form of suicide” (Modiano 71). The narrator’s construction of landscape is multi-layered: his past, Dora’s past, his present. Overhanging this is the history of Nazi-occupied Paris and the cultural memory of France’s collaboration with Nazi Germany.With the aid of other police documents, the narrator traces Dora’s return home, and then her arrest and detainment in the Tourelles barracks in Paris. From Tourelles, detainees were deported to Drancy concentration camp. However, the narrator cannot confirm whether Dora was deported to Drancy. In the absence of evidence, the narrator supplies other documents: profiles of those known to be deported, in an attempt to construct a story.Hena: I shall call her by her forename. She was nineteen … What I know about Hena amounts to almost nothing: she was born on 11 December 1922 at Pruszkow in Poland, and she lived at no. 42 Rue Oberkampf, the steeply sloping street I have so often climbed. (111)Unable to make conclusions about Dora’s story, the narrator is drawn back to a physical location: the Tourelles barracks. He describes a walk he took there in 1996: “Rue des Archives, Rue de Bretagne, Rue des-Filles-du-Calvaire. Then the uphill slope of the Rue Oberkampf, where Hena had lived” (Modiano 124). The narrator combines what he experiences in the city with the documentary evidence left behind, to create a landscape. He reaches the Tourelles barracks: “the boulevard was empty, lost in a silence so deep I could hear the rustling of the planes”. When he sees a sign that says “MILITARY ZONE. FILMING OR PHOTOGRAPHY PROHIBITED”, the cumulative effect of his solitary and uncertain wandering results in despair at the difficulty of preserving the past: “I told myself that nobody remembers anything anymore. A no-man’s-land lay beyond that wall, a zone of emptiness and oblivion” (Modiano 124). The wandering process here, including the narrator’s layering of his own experience with Hena’s life, the lack of resolution, and the wandering narrator’s disbelief at the seemingly incongruous appearance of a place today in relation to its past, mirrors the feeling of Sebald’s narrator at the site of the Battle of Marengo, quoted above.Earlier in the novel, after frustrated attempts to find information about Dora’s mother and father, the narrator reflects that “they are the sort of people who leave few traces. Virtually anonymous” (Modiano 23). He remarks that Dora’s parents are “inseparable from those Paris streets, those suburban landscapes where, by chance, I discovered they had lived” (Modiano 23). There is a disjunction between knowledge and something deeper, the undefined impetus that drives the narrator to walk, to search, and therefore to write: “often, what I know about them amounts to no more than a simple address. And such topographical precision contrasts with what we shall never know about their life—this blank, this mute block of the unknown” (Modiano 23). This contrast of topographical precision and the “unknown” echoes the feeling of Sebald’s narrator when contemplating sites of memory. One may wander “in place” yet still feel a sense of confusion and gaps in knowledge: this is, I suggest, an intended aesthetic effect by both authors. Reader and narrator alike feel a sense of yearning and melancholy as a result of the narrator’s wandering. Wandering out of Place in Moscow and St PetersburgWhen I travelled to Russia in 2015, I sought to document, with a Sebaldian wandering methodology, processes of finding memory both in and out of place. Like Sebald and Modiano, I was invested in hidden histories and the relationship between the physical environment and memory. Yet unlike those authors, I focused my wandering mostly on places that reflected or referenced events that occurred elsewhere rather than events that happened in that specific place. As such, I was wandering out of place.The importance of memory, both in and out of place, is a central concept in my novel The Memory Artist. The narrator, Pasha, reflects the concerns of current and past members of Russia’s civic organisation named Memorial, which seeks to document and preserve the memory of victims of Communism. Contemporary activists lament that in modern Russia the traumas of the Gulag labour camps, collectivisation, and the “Terror” of executions under Joseph Stalin, are inadequately commemorated. In a 2012 interview, Irina Flige, co-founder of the civic body Memorial Society in St Petersburg, encapsulated activists’ disappointment at seeing burial sites of Terror victims fall into oblivion:By the beginning of 2000s these newly-found sites of mass burials had been lost. Even those that had been marked by signs were lost for a second time! Just imagine: a place was found [...] people came and held vigils in memory of those who were buried there. But then this generation passed on and a new generation forgot the way to these sites – both literally and metaphorically. (Flige quoted in Karp)A shift in generation, and a culture of secrecy or inaction surrounding efforts to preserve the locations of graves or former labour camps, perpetuate a “structural deficit of knowledge”, whereby knowledge of the physical locations of memory is lost (Anstett 2). This, in turn, affects the way people and societies construct their memories. When sites of past trauma are not documented or acknowledged as such, it is more difficult to construct a narrative about those places, particularly those that confront and document a violent past. Physical absence in the landscape permits a deficit of storytelling.This “structural deficit of knowledge” is exacerbated when sites of memory are located in distant locations. The former Soviet labour camps and locations of some mass graves are scattered across vast locations far from Russia’s main cities. Yet for some, those cities now act as holding environments for the memory of lost camp locations, mass graves, and histories. For example, a monument in Moscow may commemorate victims of an overseas labour camp. Lieux de memoire shift from being “in place” to existing “out of place”, in monuments and memorials. As I walked through Moscow and St Petersburg, I had the sensation I was wandering both in and out of place, as I encountered the histories of memories physically close but also geographically distant.For example, I arrived early one morning at the Lubyanka building in central Moscow, a pre-revolutionary building with yellow walls and terracotta borders, the longstanding headquarters of the Soviet and now Russian secret police (image 1). Many victims of the worst repressive years under Stalin were either shot here or awaited deportation to Gulag camps in Siberia and other remote areas. The place is both a site of memory and one that gestures to traumatic pasts inflicted elsewhere.Image 1: The Lubyanka, in Central MoscowA monument to victims of political repression was erected near the Lubyanka Building in 1990. The monument takes the form of a stone taken from the Solovetsky Islands, an archipelago in the far north, on the White Sea, and the location of the Solovetsky Monastery that Lenin turned into a prison camp in 1921 (image 2). The Solovetsky Stone rests in view of the Lubyanka. In the 1980s, the stone was taken by boat to Arkhangelsk and then by train to Moscow. The wanderer encounters memory in place, in the stone and building, and also out of place, in the signified trauma that occurred elsewhere. Wandering out of place thus has the potential to connect a wanderer, and a reader, to geographically remote histories, not unlike war memorials that commemorate overseas battles. This has important implications for the preservation of stories. The narrator of The Memory Artist reflects that “the act of taking a stone all the way from Solovetsky to Moscow … was surely a sign that we give things and objects and matter a little of our own minds … in a way I understood that [the stone’s] presence would be a kind of return for those who did not, that somehow the stone had already been there, in Moscow” (Brabon 177).Image 2: The Monument to Victims of Political Repression, Near the LubyankaIn some ways, wandering out of place is similar to the examples of wandering in place considered here: in both instances the person wandering constructs a landscape that is a synthesis of their present perception, their individual history, and their knowledge of the history of a place. Yet wandering out of place offers a nuanced understanding of wandering by revealing the ways one can encounter the history, trauma, and memory that occur in distant places, highlighting the importance of symbols, memorials, and preserved knowledge. Image 3: Reflectons of the LubyankaConclusionThe ways a writer encounters and represents the stories that constitute a landscape, including traumatic histories that took place there, are varied and well-suited to a wandering methodology. There are notable traits of a wandering narrator: the digressive, associative form of thinking and writing, the unmapped journeys that are, despite themselves, full of compulsive purpose, and the lack of finality or answers inherent in a wanderer’s narrative. Wandering permits an encounter with memory out of place. The Solovetsky Islands remain a place I have never been, yet my encounter with the symbolic stone at the Lubyanka in Moscow lingers as a historical reminder. This sense of never arriving, of not reaching answers, echoes the narrators of Sebald and Modiano. Continued narrative uncertainty generates a sense of perpetual wandering, symbolic of the writer’s shadowy task of representing the past.ReferencesAnstett, Elisabeth. “Memory of Political Repression in Post-Soviet Russia: The Example of the Gulag.” Online Encyclopedia of Mass Violence, 13 Sep. 2011. 2 Aug. 2019 <https://www.sciencespo.fr/mass-violence-war-massacre-resistance/en/document/memory-political-repression-post-soviet-russia-example-gulag>.Baer, Ulrich. “To Give Memory a Place: Holocaust Photography and the Landscape Tradition.” Representations 69 (2000): 38–62.Baumgarten, Murray. “‘Not Knowing What I Should Think:’ The Landscape of Postmemory in W.G. Sebald’s The Emigrants.” Partial Answers: Journal of Literature and the History of Ideas 5.2 (2007): 267–87.Brabon, Katherine. The Memory Artist. Crows Nest: Allen and Unwin, 2016.Gussow, Mel. “W.G. Sebald, Elegiac German Novelist, Is Dead at 57.” The New York Times 15 Dec. 2001. 2 Aug. 2019 <https://www.nytimes.com/2001/12/15/books/w-g-sebald-elegiac-german-novelist-is-dead-at-57.html>.Ingold, Tim. “The Temporality of the Landscape.” World Archaeology 25.2 (1993): 152–174.Jaggi, Maya. “The Last Word: An Interview with WG Sebald.” The Guardian 22 Sep. 2001. 2 Aug. 2019 <www.theguardian.com/books/2001/sep/22/artsandhumanities.highereducation>.Karp, Masha. “An Interview with Irina Flige.” RightsinRussia.com 11 Apr. 2012. 2 Aug. 2019 <http://www.rightsinrussia.info/archive/interviews-1/irina-flige/masha-karp>.Lewis, Tess. “WG Sebald: The Past Is Another Country.” New Criterion 20 (2001).MacDonald, Anna. “‘Pictures in a Rebus’: Puzzling Out W.G. Sebald’s Monstrous Geographies.” In Monstrous Spaces: The Other Frontier. Eds. Niculae Liviu Gheran and Ken Monteith. Oxford: Interdisciplinary Press, 2013. 115–25.Modiano, Patrick. The Search Warrant. Trans. Joanna Kilmartin. London: Harvill Secker, 2014.Moser, Christian. “Peripatetic Liminality: Sebald and the Tradition of the Literary Walk.” In The Undiscover’d Country: W.G. Sebald and the Poetics of Travel. Ed. Markus Zisselsberger. Rochester New York: Camden House, 2010. 37–62. Nora, Pierre. “Between Memory and History: Les Lieux de Memoire.” Representations 26: (Spring 1989): 7–24.Polster, Heike. The Aesthetics of Passage: The Imag(in)ed Experience of Time in Thomas Lehr, W.G. Sebald, and Peter Handke. Würzburg: Königshausen and Neumann, 2009.Sebald, W.G. The Rings of Saturn. Trans. Michael Hulse. London: Vintage, 2002. ———. Vertigo. Trans. Michael Hulse. London: Vintage, 2002.Whitehead, Anne. Trauma Fiction. Edinburgh: Edinburgh University Press, 2004.
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Khara, Tani, and Matthew B. Ruby. "Meat Eating and the Transition from Plant-Based Diets among Urban Indians." M/C Journal 22, no. 2 (April 24, 2019). http://dx.doi.org/10.5204/mcj.1509.

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Abstract:
India has one of the world’s highest proportions of plant-based consumers relative to its total population (Sawe). However, the view that India is a predominantly vegetarian nation is likely inaccurate, as recent findings from the 2014 Indian Census indicate that only three in ten Indians self-identity as vegetarian (Census of India). Other studies similarly estimate the prevalence of vegetarianism to range from about 25% (Mintel Global) to about 40% (Euromonitor International; Statista, “Share”), and many Indians are shifting from strict plant-based diets to more flexible versions of plant-based eating (Food and Agriculture Organization of the United Nations). When it comes to meat eating, poultry is the most widely consumed (USDA Foreign Agricultural Service; Organisation for Economic Co-operation and Development). Some claim that the changing consumer landscape is also eroding traditional taboos associated with beef and buffalo meat consumption (Kala; Bansal), with many tending to underreport their meat consumption due to religious and cultural stigmas (Bansal).This change in food choices is driven by several factors, such as increasing urbanisation (Devi et al.), rising disposable incomes (Devi et al.; Rukhmini), globalisation, and cross-cultural influences (Majumdar; Sinha). Today, the urban middle-class is one of India’s fastest growing consumer segments (Wharton School of the University of Pennsylvania), and the rise in the consumption of animal products is primarily occurring in urban India (National Sample Survey Office), making this an important market to investigate.From a global perspective, while many Western nations are increasingly adopting plant-based diets (Eswaran), the growth in meat consumption is predicted to mainly come from emerging markets (OECD/FAO) like India. With these points in mind, the purpose of this study was to explore contemporary eating practices in urban India and to understand how social structures, cultures, and traditions influence these practices. The findings indicate that the key reasons why many are transitioning away from plant-based diets are the rise of new and diverse meat-based foods in urban India, emerging tastes for meat-based cuisines, and meat becoming to be viewed as a status symbol. These factors are further elaborated upon in this article.MethodA key question of this research was “What are eating practices like in urban India today?” The question itself is a challenge, given India’s varied cultures and traditions, along with its myriad eating practices. Given this diversity, the study used an exploratory qualitative approach, where the main mode of data gathering was twenty-five unstructured individual face-to-face interviews, each approximately sixty minutes in duration. The discussions were left largely open to allow participants to share their unique eating practices and reflect on how their practices are shaped by other socio-cultural practices. The research used an iterative study design, which entailed cycles of simultaneous data collection, analysis, and subsequent adaptations made to some questions to refine the emerging theory. Within the defined parameters of the research objectives, saturation was adequately reached upon completion of twenty-five interviews.The sample comprised Mumbai residents aged 23 to 45 years, which is fairly representative given about a third of India’s population is aged under 40 (Central Intelligence Agency). Mumbai was selected as it is one of India’s largest cities (Central Intelligence Agency) and is considered the country’s commercial capital (Raghavan) and multicultural hub (Gulliver). The interviews were conducted at a popular restaurant in downtown Mumbai. The interviews were conducted predominantly in English, as it is India’s subsidiary official language (Central Intelligence Agency) and the participants were comfortable conversing in English. The sample included participants from two of India’s largest religions—Hindus (80%) and Muslims (13%) (Registrar General and Census Commissioner of India), and comprised an even split of males and females.The Market Research Society of India has developed a socio-economic classification (SEC) grid that segments urban households into twelve groups (Market Research Society of India). This segmentation is based on two questions: level of education—from illiteracy to a postgraduate degree—and the ownership of eleven items that range from fairly basic (e.g., electricity connection, gas stove) to relatively sophisticated (e.g., refrigerator, personal computer). As previous qualitative work has found that education levels and disposable incomes can significantly impact one’s ability to make informed and deliberate food choices (Khara), and given meat is a relatively expensive commodity in India (Puskar-Pasewicz), the study focused on the most affluent segments—i.e., SEC A1 and some of SEC A2.It is said that researcher values and predispositions are to some extent inseparable from the research process, and therefore that potential researcher bias must be managed by being self-aware, looking for contradictory data, and being open to different interpretations of the data (Ogden). As the interviewer is a vegan of Indian ethnicity, she attempted to manage researcher bias in several ways. Triangulation of data sources (e.g., interviews, observations, product analysis) helped provide a multi-faceted understanding of the topic (Patton). The discussion guide and findings were also discussed with researchers from different cultural and dietary backgrounds. It is also argued that when a researcher shares the same background as the participants—as was the case in this study—participants may remain silent on certain issues, as they may assume the researcher knows the context and nuances in relation to these issues (McGinn). This arose in some instances as some participants said, “it’s standard stuff you know?” The interviewer hence took an “outsider” role, stating “I’ll need to know what standard stuff is”, so as to reduce any expectation that she ought to understand the social norms, conventions, and cultural practices related to the issue (Leckie). This helped yield more elaborate discussions and greater insight into the topic from the participant’s own unique perspective.The Rise of New and Diverse Meat-based Foods in Urban India Since the early 1990s, which marked the beginning of globalisation in India, urban Indian food culture has undergone a significant change as food imports have been liberalised and international food brands have made their way into the domestic market (Vepa). As a result, India’s major urban centres appear to be witnessing a food revolution:Bombay has become so metropolitan, I mean it always was but it’s so much more in terms of food now … and it’s so tempting. (Female, age 32)The changing food culture has also seen an increase in new dishes, such as a lamb burger stuffed with blue cheese, and the desire to try out exotic meats such as octopus, camel, rabbit, and emu. Many participants described themselves as “food obsessed” and living in a “present and continuous state of food”, where “we finish a meal and we’ve already started discussing our next meal”.In comparison, traditional plant-based foods were seen to have not undergone the same transformation and were described as “boring” and “standard” in comparison to the more interesting and diverse meat-based dishes:a standard restaurant menu, you don’t have all the different leafy vegetables…It’s mostly a few paneer and this or that—and upon that they don’t do much justice to the vegetable itself. It’s the same masala which they mix in it so everything tastes the same to me. So that’s a big difference when you consider meats. If I eat chicken in different preparations it has a different taste, if I have fish each has a different taste. (Male, age 29)If I’m going out and I’m spending, then I’m not going to eat the same thing which I eat at home every day which is veg food ... I will always pick the non-vegetarian option. (Male, age 32)Liberalisation and the transformation of the local media landscape also appears to have encouraged a new form of consumerism (Sinha). One participant described how an array of new TV channels and programmes have opened up new horizons for food:The whole visual attraction of food, getting it into your living room or into your bedroom and showing you all this great stuff … [There are now] kiddie birthdays which are MasterChef birthdays. There are MasterChef team building activities … So food is very big and I think media has had a very, very large role to play in that. (Female, age 40+)In a similar vein, digital media has also helped shape the food revolution. India has the world’s second largest number of Internet users (Statista, Internet) and new technology seems to have changed the way urban Indians interact with food:We are using social sites. We see all the cooking tips and all the recipes. I have a wife and she’s like, “Oh, let’s cook it!” (Male, age 25)I see everything on YouTube and food channels and all that. I really like the presentation, how they just a little they cook the chicken breast. (Female, age 42)Smartphones and apps have also made access to new cuisines easier, and some participants have become accustomed to instant gratification, givendelivery boys who can satisfy your craving by delivering it to you … You order food from “Zomato” at twelve o’clock, one o’clock also. And order from “Sigree” in the morning also nowadays … more delivery options are there in India. (Male, age 30)This may also partially explain the growing popularity of fusion foods, which include meat-based variations of traditional plant-based dishes, such as meat-filled dosas and parathas.Emerging Tastes for Meat-based Cuisines Many highlighted the sensory pleasure derived from meat eating itself, focusing on a broad range of sensory qualities:There’s the texture, there’s the smell, there’s aroma, there’s the taste itself … Now imagine if chicken or beef was as soft as paneer, we probably wouldn’t enjoy it as much. There’s a bit of that pull. (Female, age 32)Some discussed adopting a plant-based diet for health-related reasons but also highlighted that the experience, overall, was short of satisfactory:I was doing one week of GM Diet … one day it was full of fruits, then one day it was full of vegetables. And then in the third day, when it was actually the chicken part, frankly speaking even I enjoyed … you just cannot have veggies everyday. (Female, age 35)Only eating veg, I think my whole mouth was, I think gone bad. Because I really wanted to have something … keema [minced meat]. (Female, age 38)Plant-based foods, in comparison to meat-based dishes, were described as “bland”, “boring”, and lacking in the “umami zing”. Even if cooked in the same spices, plant-based foods were still seen to be wanting:you have chicken curry and soya bean curry made from the same masala … but if you replace meat with some other substitutes, you’re gonna be able to tell the difference ... the taste of meat, I feel, is better than the taste of a vegetable. (Male, age 32)The thing is, vegetarian dishes are bland … They don’t get the feeling of the spices in the vegetarian dish ... So when you are eating something juicy, having a bite, it’s a mouthful thing. Vegetarian dishes are not mouthful. (Male, age 25)At the end of a vegetarian meal … I think that maybe [it is] a lack of fullness … I’m eating less because you get bored after a while. (Female, age 32)Tasting the Forbidden FruitIn India, chicken is considered to be widely acceptable, as pork is forbidden to Muslims and beef is prohibited for Hindus (Devi et al.; Jishnu). However, the desire for new flavours seems to be pushing the boundaries of what is deemed acceptable, as highlighted in the discussion below with a 25-year-old male Muslim participant:Participant: When I go out with my friends then I try new things like bacon.Moderator: Bacon?Participant: Yeah... when I went with my colleagues to this restaurant in Bandra—it’s called Saltwater Cafe. And they had this chicken burger with bacon wrapped on it.Moderator: Okay.Participant: And I didn’t know at the time that it’s bacon … They didn’t tell me what we are having … When I had it, I told them that it’s tasting like different, totally different, like I haven’t had this in my life.Moderator: Yeah.Participant: And when they told me that it’s bacon then, I thought, okay fine. Something new I can have. Now I’m old enough to make my own choices.Similarly, several Hindu participants expressed similar sentiments about beef consumption:One of our friends, he used to have beef. He said this tastes better than chicken so I tried it. (Male, age 30)I ended up ordering beef which I actually would never eat ... But then everyone was like, it’s a must try ... So I start off with eating the gravy and then it entices me. That’s when I go and try the meat. (Female, aged 23)Although studies on meat eating in India are limited, it seems that many prefer to consume meats outside the home (Suresh; Devi et al.), away from the watchful eyes of parents, partners and, in some instances, the neighbours:My dad would say if you want to eat beef or anything have it outside but don’t bring it home. (Male, age 29)One of my friends … he keeps secret from his girlfriend … he come with us and eat [meat] and tell us not to tell her. (Male, age 26)People around have a little bit of a different view towards people eating non-veg in that area—so we wouldn’t openly talk about eating non-veg when somebody from the locality is around. (Female, age 32)Further to this point, some discussed a certain thrill that arose from pushing social boundaries by eating these forbidden meats:feel excited ... it gave me confidence also. I didn’t know ... my own decision. Something that is riskier in my life, which I hadn’t done before. (Male, age 25)Meat as a Status SymbolIn urban India, meat is increasingly considered a status symbol (Roy; Esselborn; Goswami). Similarly, several participants highlighted that meat-based dishes tend to be cooked for special occasions:non-vegetarian meals [at home] were perceived as being more elaborate and more lavish probably as compared to vegetarian meals. (Male, age 34)Dal [a lentil dish] is one of the basic things which we don’t make in the house when you have guests, or when you have an occasion … We usually make biryani…gravies of chicken or mutton. (Female, age 38)Success in urban India tends to be measured through one’s engagement with commodities that hold status-enhancing appeal (Mathur), and this also appears to apply to eating practices. Among meat-eating communities, it was found that serving only plant-based foods on special occasions was potentially seen as “low grade” and not quite socially acceptable:It’s just considered not something special. In fact, you would be judged…they would be like, “Oh my God, they only served us vegetables.” (Female, age 32)If you are basically from a Gujarati family, you are helpless. You have to serve that thing [vegetarian food] ... But if you are a non-vegetarian … if you serve them veg, it looks too low grade. (Female, age 38)In fact, among some families, serving “simple vegetarian food” tended to be associated with sombre occasions such as funerals, where one tends to avoid eating certain foods that give rise to desires, such as meat. This is elaborated upon in the below discussion with a Hindu participant (female, aged 40+):Participant: So an aunt of mine passed away a little over a year ago … traditionally we have this 13 day thing where you eat—We call it “Oshoge”… the khaana [food] is supposed to be neutral.Moderator: The khaana is supposed to be vegetarian?Participant: Yeah, it’s not just vegetarian … You’re supposed to have very simple vegetarian food like boiled food or you know dahi [plain yoghurt] and puffed rice … after a day of that, we were all looking at each other and then my cousin said, “Let me teach you how to fillet fish.” Similarly, a Muslim participant mentioned how serving certain dishes—such as dal, a common vegetarian dish—tends to be reserved for funeral occasions and is therefore considered socially unacceptable for other occasions:I’m calling a guest and I make dal chawal [lentils and rice] okay? They will think, arrey yeh kya yeh mayat ka khaana hai kya? [oh what is this, is the food for a corpse or what]? ... I can make it on that particular day when somebody has died in the family ... but then whenever guest is at home, or there is an occasion, we cannot make dal. (Female, age 38)ConclusionUrban India is experiencing a shift in norms around food choices, as meat-based dishes appear to have become symbolic of the broader changing landscape. Meat is not only eaten for its sensory properties but also because of its sociocultural associations. In comparison, many plant-based foods are perceived as relatively bland and uninteresting. This raises the question of how to make plant-based eating more appealing, both in terms of social significance and sensory enjoyment. In view of the attachment to familiar customs against the backdrop of a rapidly changing urban culture (Sinha; Venkatesh), perhaps plant-based foods could be re-introduced to the urban Indian as a blend of Western novelty and traditional familiarity (Majumdar), thereby representing the “the new along with the old” (Sinha 18), and hence enhancing their status. Given the growing body of research calling for a global shift to a heavily plant-based diet for reasons of health and sustainability (Hertwich et al.; Willett et al.), it is clearly important for future research to examine how to best encourage sustainable consumption via an emphasis on plant-based eating in both the developed world, where meat consumption is currently high, and in the developing world, where meat consumption is rising slowly in some countries—such as India—and more rapidly in others, such as China, Brazil and parts of Sub-Saharan Africa (FAOSTAT).ReferencesBansal, Samarth. “More Indians Eating Beef, Buffalo Meat.” The Hindu 29 Oct. 2016. 29 Mar. 2019 <http://www.thehindu.com/news/national/’More-Indians-eating-beef-buffalo-meat’/article16085248.ece>.Census of India. Sample Registration System Baseline Survey 2014. 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Euromonitor International 2011. 11 Apr. 2019 <https://www.euromonitor.com/the-war-on-meat-how-low-meat-and-no-meat-diets-are-impacting-consumer-markets/report>.FAOSTAT. “World Agriculture: Towards 2015/2030 – An FAO Perspective.” Food and Agriculture Organization of the United Nations, 2019. FAQ Online posting. No date. 3 Apr. 2019 <http://www.fao.org/3/y4252e/y4252e05b.htm>.Food and Agriculture Organization of the United Nations. Growth and Concentration in India. FAO, 2006. 11 Apr. 2019 <http://www.fao.org/wairdocs/LEAD/x6170e/x6170e09.htm#TopOfPage>.Goswami, S. “Food, the New Status Symbol.” The Hindustan Times 26 Jun. 2016. 29 Mar. 2019 <http://www.hindustantimes.com/brunch/food-the-new-status-symbol/story-iSK8pzDHFHhlKpxaUd36WP.html>.Gulliver. “Get By in Mumbai.” The Economist 17 Aug. 2008. 2 Apr. 2019 <https://www.economist.com/gulliver/2008/08/17/get-by-in-mumbai>.Hertwich, E., et al. Assessing the Environmental Impacts of Consumption and Production: Priority Products and Materials. United Nations Environment Programme, 2010. 2 Apr. 2019 <http://www.unep.fr/shared/publications/pdf/dtix1262xpa-priorityproductsandmaterials_report.pdf>.Jishnu, Latha. “Meaty Tales of Vegetarian India.” Down to Earth 11 Jun. 2015. 2 Apr. 2019 <http://www.downtoearth.org.in/coverage/meaty-tales-of-vegetarian-india-47830>.Kala, Arvind. “The Flesh-Eaters of India.” The Times of India 25 Oct. 2005. 2 Apr. 2019 <https://timesofindia.indiatimes.com/edit-page/The-flesh-eaters-of-India/articleshow/1273309.cms>.Khara, Tani. “What Are Consumer Attitudes in Urban India Like towards Ethical Food Products and What Influences Their Attitudes?” MPhil thesis. Curtin U, 2015. <https://espace.curtin.edu.au/handle/20.500.11937/1656>.Leckie, Gloria. “Researcher Roles.” The SAGE Encyclopaedia of Qualitative Research Methods. Ed. Lisa M. Given. Thousand Oaks: Sage, 2008. 772–76.Majumdar, Ramanuj. Consumer Behaviour: Insights from Indian Market. New Delhi: PHI Learning Private Limited 2010. Kindle edition. 11 Apr. 2019 <https://www.amazon.com/Consumer-Behaviour-Insights-Indian-Market-ebook/dp/B00K7YFXEW>.Market Research Society of India, The. “Socio-Economic Classification 2011: The New SEC System.” The Market Research Society of India, 2011. 2 Apr. 2019 <http://mruc.net/uploads/posts/8d373188d2f2f813f7f85759aa0304f4.pdf>.Mathur, Nita. “Modernity, Consumer Culture and Construction of Urban Youth Identity in India: A Disembedding Perspective.” Consumer Culture, Modernity and Identity. Ed. Nita Mathur. New Delhi: Sage, 2014. 89–121.McGinn, M.K. “Researcher–Participant Relationships.” The SAGE Encyclopaedia of Qualitative Research Methods. Ed. Lisa M. Given. Thousand Oaks: Sage, 2008. 768–72.Mintel Global. Quest for Convenience Drives Poultry Innovation in India. Mintel Global 2017.National Sample Survey Office. 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