Academic literature on the topic 'Sydney Anglican identity'

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Journal articles on the topic "Sydney Anglican identity"

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Shorter, Rosie Clare. "Rethinking Complementarianism." Religion and Gender 11, no. 2 (November 22, 2021): 218–44. http://dx.doi.org/10.1163/18785417-bja10005.

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Abstract Complementarianism, that is, Christian teaching focusing on men’s leadership and women’s submission as an ideal pattern of relationships and gendered behaviour, has been identified both as a boundary marker with little lived currency and as a contributing factor in instances of intimate partner violence. This contradiction raises a question; does complementarianism have little felt effect or does it have significant—and violent—social consequences? In this article, drawing on Scott’s analysis of Secularism as discourse I consider complementarianism as a religio-political discourse. Through analysis of published church material and stories gathered through interviews with parishioners and church staff, I explore how complementarianism is constructed and implemented in the Sydney Anglican Diocese. I argue that complementarianism is not a distinctively Christian theology, but a discourse, or story, told in community which constructs orthodoxy and both creates and limits gendered and religious identity.
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Aly, Anne, and Lelia Green. "Less than Equal: Secularism, Religious Pluralism and Privilege." M/C Journal 11, no. 2 (June 1, 2008). http://dx.doi.org/10.5204/mcj.32.

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In its preamble, The Western Australian Charter of Multiculturalism (WA) commits the state to becoming: “A society in which respect for mutual difference is accompanied by equality of opportunity within a framework of democratic citizenship”. One of the principles of multiculturalism, as enunciated in the Charter, is “equality of opportunity for all members of society to achieve their full potential in a free and democratic society where every individual is equal before and under the law”. An important element of this principle is the “equality of opportunity … to achieve … full potential”. The implication here is that those who start from a position of disadvantage when it comes to achieving that potential deserve more than ‘equal’ treatment. Implicitly, equality can be achieved only through the recognition of and response to differential needs and according to the likelihood of achieving full potential. This is encapsulated in Kymlicka’s argument that neutrality is “hopelessly inadequate once we look at the diversity of cultural membership which exists in contemporary liberal democracies” (903). Yet such a potential commitment to differential support might seem unequal to some, where equality is constructed as the same or equal treatment regardless of differing circumstances. Until the past half-century or more, this problematic has been a hotly-contested element of the struggle for Civil Rights for African-Americans in the United States, especially as these rights related to educational opportunity during the years of racial segregation. For some, providing resources to achieve equal outcomes (rather than be committed to equal inputs) may appear to undermine the very ethos of liberal democracy. In Australia, this perspective has been the central argument of Pauline Hanson and her supporters who denounce programs designed as measures to achieve equality for specific disadvantaged groups; including Indigenous Australians and humanitarian refugees. Nevertheless, equality for all on all grounds of legally-accepted difference: gender, race, age, family status, sexual orientation, political conviction, to name a few; is often held as the hallmark of progressive liberal societies such as Australia. In the matter of religious freedoms the situation seems much less complex. All that is required for religious equality, it seems, is to define religion as a private matter – carried out, as it were, between consenting parties away from the public sphere. This necessitates, effectively, the separation of state and religion. This separation of religious belief from the apparatus of the state is referred to as ‘secularism’ and it tends to be regarded as a cornerstone of a liberal democracy, given the general assumption that secularism is a necessary precursor to equal treatment of and respect for different religious beliefs, and the association of secularism with the Western project of the Enlightenment when liberty, equality and science replaced religion and superstition. By this token, western nations committed to equality are also committed to being liberal, democratic and secular in nature; and it is a matter of state indifference as to which religious faith a citizen embraces – Wiccan, Christian, Judaism, etc – if any. Historically, and arguably more so in the past decade, the terms ‘democratic’, ‘secular’, ‘liberal’ and ‘equal’ have all been used to inscribe characteristics of the collective ‘West’. Individuals and states whom the West ascribe as ‘other’ are therefore either or all of: not democratic; not liberal; or not secular – and failing any one of these characteristics (for any country other than Britain, with its parliamentary-established Church of England, headed by the Queen as Supreme Governor) means that that country certainly does not espouse equality. The West and the ‘Other’ in Popular Discourse The constructed polarisation between the free, secular and democratic West that values equality; and the oppressive ‘other’ that perpetuates theocracies, religious discrimination and – at the ultimate – human rights abuses, is a common theme in much of the West’s media and popular discourse on Islam. The same themes are also applied in some measure to Muslims in Australia, in particular to constructions of the rights of Muslim women in Australia. Typically, Muslim women’s dress is deemed by some secular Australians to be a symbol of religious subjugation, rather than of free choice. Arguably, this polemic has come to the fore since the terrorist attacks on the United States in September 2001. However, as Aly and Walker note, the comparisons between the West and the ‘other’ are historically constructed and inherited (Said) and have tended latterly to focus western attention on the role and status of Muslim women as evidence of the West’s progression comparative to its antithesis, Eastern oppression. An examination of studies of the United States media coverage of the September 11 attacks, and the ensuing ‘war on terror’, reveals some common media constructions around good versus evil. There is no equal status between these. Good must necessarily triumph. In the media coverage, the evil ‘other’ is Islamic terrorism, personified by Osama bin Laden. Part of the justification for the war on terror is a perception that the West, as a force for good in this world, must battle evil and protect freedom and democracy (Erjavec and Volcic): to do otherwise is to allow the terror of the ‘other’ to seep into western lives. The war on terror becomes the defence of the west, and hence the defence of equality and freedom. A commitment to equality entails a defeat of all things constructed as denying the rights of people to be equal. Hutcheson, Domke, Billeaudeaux and Garland analysed the range of discourses evident in Time and Newsweek magazines in the five weeks following September 11 and found that journalists replicated themes of national identity present in the communication strategies of US leaders and elites. The political and media response to the threat of the evil ‘other’ is to create a monolithic appeal to liberal values which are constructed as being a monopoly of the ‘free’ West. A brief look at just a few instances of public communication by US political leaders confirms Hutcheson et al.’s contention that the official construction of the 2001 attacks invoked discourses of good and evil reminiscent of the Cold War. In reference to the actions of the four teams of plane hijackers, US president George W Bush opened his Address to the Nation on the evening of September 11: “Today, our fellow citizens, our way of life, our very freedom came under attack in a series of deliberate and deadly terrorist acts” (“Statement by the President in His Address to the Nation”). After enjoining Americans to recite Psalm 23 in prayer for the victims and their families, President Bush ended his address with a clear message of national unity and a further reference to the battle between good and evil: “This is a day when all Americans from every walk of life unite in our resolve for justice and peace. America has stood down enemies before, and we will do so this time. None of us will ever forget this day. Yet, we go forward to defend freedom and all that is good and just in our world” (“Statement by the President in His Address to the Nation”). In his address to the joint houses of Congress shortly after September 11, President Bush implicated not just the United States in this fight against evil, but the entire international community stating: “This is the world’s fight. This is civilisation’s fight” (cited by Brown 295). Addressing the California Business Association a month later, in October 2001, Bush reiterated the notion of the United States as the leading nation in the moral fight against evil, and identified this as a possible reason for the attack: “This great state is known for its diversity – people of all races, all religions, and all nationalities. They’ve come here to live a better life, to find freedom, to live in peace and security, with tolerance and with justice. When the terrorists attacked America, this is what they attacked”. While the US media framed the events of September 11 as an attack on the values of democracy and liberalism as these are embodied in US democratic traditions, work by scholars analysing the Australian media’s representation of the attacks suggested that this perspective was echoed and internationalised for an Australian audience. Green asserts that global media coverage of the attacks positioned the global audience, including Australians, as ‘American’. The localisation of the discourses of patriotism and national identity for Australian audiences has mainly been attributed to the media’s use of the good versus evil frame that constructed the West as good, virtuous and moral and invited Australian audiences to subscribe to this argument as members of a shared Western democratic identity (Osuri and Banerjee). Further, where the ‘we’ are defenders of justice, equality and the rule of law; the opposing ‘others’ are necessarily barbaric. Secularism and the Muslim Diaspora Secularism is a historically laden term that has been harnessed to symbolise the emancipation of social life from the forced imposition of religious doctrine. The struggle between the essentially voluntary and private demands of religion, and the enjoyment of a public social life distinct from religious obligations, is historically entrenched in the cultural identities of many modern Western societies (Dallmayr). The concept of religious freedom in the West has evolved into a principle based on the bifurcation of life into the objective public sphere and the subjective private sphere within which individuals are free to practice their religion of choice (Yousif), or no religion at all. Secularism, then, is contingent on the maintenance of a separation between the public (religion-free) and the private or non- public (which may include religion). The debate regarding the feasibility or lack thereof of maintaining this separation has been a matter of concern for democratic theorists for some time, and has been made somewhat more complicated with the growing presence of religious diasporas in liberal democratic states (Charney). In fact, secularism is often cited as a precondition for the existence of religious pluralism. By removing religion from the public domain of the state, religious freedom, in so far as it constitutes the ability of an individual to freely choose which religion, if any, to practice, is deemed to be ensured. However, as Yousif notes, the Western conception of religious freedom is based on a narrow notion of religion as a personal matter, possibly a private emotional response to the idea of God, separate from the rational aspects of life which reside in the public domain. Arguably, religion is conceived of as recognising (or creating) a supernatural dimension to life that involves faith and belief, and the suspension of rational thought. This Western notion of religion as separate from the state, dividing the private from the public sphere, is constructed as a necessary basis for the liberal democratic commitment to secularism, and the notional equality of all religions, or none. Rawls questioned how people with conflicting political views and ideologies can freely endorse a common political regime in secular nations. The answer, he posits, lies in the conception of justice as a mechanism to regulate society independently of plural (and often opposing) religious or political conceptions. Thus, secularism can be constructed as an indicator of pluralism and justice; and political reason becomes the “common currency of debate in a pluralist society” (Charney 7). A corollary of this is that religious minorities must learn to use the language of political reason to represent and articulate their views and opinions in the public context, especially when talking with non-religious others. This imposes a need for religious minorities to support their views and opinions with political reason that appeals to the community at large as citizens, and not just to members of the minority religion concerned. The common ground becomes one of secularism, in which all speakers are deemed to be indifferent as to the (private) claims of religion upon believers. Minority religious groups, such as fundamentalist Mormons, invoke secular language of moral tolerance and civil rights to be acknowledged by the state, and to carry out their door-to-door ‘information’ evangelisation/campaigns. Right wing fundamentalist Christian groups and Catholics opposed to abortion couch their views in terms of an extension of the secular right to life, and in terms of the human rights and civil liberties of the yet-to-be-born. In doing this, these religious groups express an acceptance of the plurality of the liberal state and engage in debates in the public sphere through the language of political values and political principles of the liberal democratic state. The same principles do not apply within their own associations and communities where the language of the private religious realm prevails, and indeed is expected. This embracing of a political rhetoric for discussions of religion in the public sphere presents a dilemma for the Muslim diaspora in liberal democratic states. For many Muslims, religion is a complete way of life, incapable of compartmentalisation. The narrow Western concept of religious expression as a private matter is somewhat alien to Muslims who are either unable or unwilling to separate their religious needs from their needs as citizens of the nation state. Problems become apparent when religious needs challenge what seems to be publicly acceptable, and conflicts occur between what the state perceives to be matters of rational state interest and what Muslims perceive to be matters of religious identity. Muslim women’s groups in Western Australia for example have for some years discussed the desirability of a Sharia divorce court which would enable Muslims to obtain divorces according to Islamic law. It should be noted here that not all Muslims agree with the need for such a court and many – probably a majority – are satisfied with the existing processes that allow Muslim men and women to obtain a divorce through the Australian family court. For some Muslims however, this secular process does not satisfy their religious needs and it is perceived as having an adverse impact on their ability to adhere to their faith. A similar situation pertains to divorced Catholics who, according to a strict interpretation of their doctrine, are unable to take the Eucharist if they form a subsequent relationship (even if married according to the state), unless their prior marriage has been annulled by the Catholic Church or their previous partner has died. Whereas divorce is considered by the state as a public and legal concern, for some Muslims and others it is undeniably a religious matter. The suggestion by the Anglican Communion’s Archbishop of Canterbury, Dr Rowan Williams, that the adoption of certain aspects of Sharia law regarding marital disputes or financial matters is ultimately unavoidable, sparked controversy in Britain and in Australia. Attempts by some Australian Muslim scholars to elaborate on Dr Williams’s suggestions, such as an article by Anisa Buckley in The Herald Sun (Buckley), drew responses that, typically, called for Muslims to ‘go home’. A common theme in these responses is that proponents of Sharia law (and Islam in general) do not share a commitment to the Australian values of freedom and equality. The following excerpts from the online pages of Herald Sun Readers’ Comments (Herald Sun) demonstrate this perception: “These people come to Australia for freedoms they have never experienced before and to escape repression which is generally brought about by such ‘laws’ as Sharia! How very dare they even think that this would be an option. Go home if you want such a regime. Such an insult to want to come over to this country on our very goodwill and our humanity and want to change our systems and ways. Simply, No!” Posted 1:58am February 12, 2008 “Under our English derived common law statutes, the law is supposed to protect an individual’s rights to life, liberty and property. That is the basis of democracy in Australia and most other western nations. Sharia law does not adequately share these philosophies and principles, thus it is incompatible with our system of law.” Posted 12:55am February 11, 2008 “Incorporating religious laws in the secular legal system is just plain wrong. No fundamentalist religion (Islam in particular) is compatible with a liberal-democracy.” Posted 2:23pm February 10, 2008 “It should not be allowed in Australia the Muslims come her for a better life and we give them that opportunity but they still believe in covering them selfs why do they even come to Australia for when they don’t follow owe [our] rules but if we went to there [their] country we have to cover owe selfs [sic]” Posted 11:28am February 10, 2008 Conflicts similar to this one – over any overt or non-private religious practice in Australia – may also be observed in public debates concerning the wearing of traditional Islamic dress; the slaughter of animals for consumption; Islamic burial rites, and other religious practices which cannot be confined to the private realm. Such conflicts highlight the inability of the rational liberal approach to solve all controversies arising from religious traditions that enjoin a broader world view than merely private spirituality. In order to adhere to the liberal reduction of religion to the private sphere, Muslims in the West must negotiate some religious practices that are constructed as being at odds with the rational state and practice a form of Islam that is consistent with secularism. At the extreme, this Western-acceptable form is what the Australian government has termed ‘moderate Islam’. The implication here is that, for the state, ‘non-moderate Islam’ – Islam that pervades the public realm – is just a descriptor away from ‘extreme’. The divide between Christianity and Islam has been historically played out in European Christendom as a refusal to recognise Islam as a world religion, preferring instead to classify it according to race or ethnicity: a Moorish tendency, perhaps. The secular state prefers to engage with Muslims as an ethnic, linguistic or cultural group or groups (Yousif). Thus, in order to engage with the state as political citizens, Muslims must find ways to present their needs that meet the expectations of the state – ways that do not use their religious identity as a frame of reference. They can do this by utilizing the language of political reason in the public domain or by framing their needs, views and opinions exclusively in terms of their ethnic or cultural identity with no reference to their shared faith. Neither option is ideal, or indeed even viable. This is partly because many Muslims find it difficult if not impossible to separate their religious needs from their needs as political citizens; and also because the prevailing perception of Muslims in the media and public arena is constructed on the basis of an understanding of Islam as a religion that conflicts with the values of liberal democracy. In the media and public arena, little consideration is given to the vast differences that exist among Muslims in Australia, not only in terms of ethnicity and culture, but also in terms of practice and doctrine (Shia or Sunni). The dominant construction of Muslims in the Australian popular media is of religious purists committed to annihilating liberal, secular governments and replacing them with anti-modernist theocratic regimes (Brasted). It becomes a talking point for some, for example, to realise that there are international campaigns to recognise Gay Muslims’ rights within their faith (ABC) (in the same way that there are campaigns to recognise Gay Christians as full members of their churches and denominations and equally able to hold high office, as followers of the Anglican Communion will appreciate). Secularism, Preference and Equality Modood asserts that the extent to which a minority religious community can fully participate in the public and political life of the secular nation state is contingent on the extent to which religion is the primary marker of identity. “It may well be the case therefore that if a faith is the primary identity of any community then that community cannot fully identify with and participate in a polity to the extent that it privileges a rival faith. Or privileges secularism” (60). Modood is not saying here that Islam has to be privileged in order for Muslims to participate fully in the polity; but that no other religion, nor secularism, should be so privileged. None should be first, or last, among equals. For such a situation to occur, Islam would have to be equally acceptable both with other religions and with secularism. Following a 2006 address by the former treasurer (and self-avowed Christian) Peter Costello to the Sydney Institute, in which Costello suggested that people who feel a dual claim from both Islamic law and Australian law should be stripped of their citizenship (Costello), the former Prime Minister, John Howard, affirmed what he considers to be Australia’s primary identity when he stated that ‘Australia’s core set of values flowed from its Anglo Saxon identity’ and that any one who did not embrace those values should not be allowed into the country (Humphries). The (then) Prime Minister’s statement is an unequivocal assertion of the privileged position of the Anglo Saxon tradition in Australia, a tradition with which many Muslims and others in Australia find it difficult to identify. Conclusion Religious identity is increasingly becoming the identity of choice for Muslims in Australia, partly because it is perceived that their faith is under attack and that it needs defending (Aly). They construct the defence of their faith as a choice and an obligation; but also as a right that they have under Australian law as equal citizens in a secular state (Aly and Green). Australian Muslims who have no difficulty in reconciling their core Australianness with their deep faith take it as a responsibility to live their lives in ways that model the reconciliation of each identity – civil and religious – with the other. In this respect, the political call to Australian Muslims to embrace a ‘moderate Islam’, where this is seen as an Islam without a public or political dimension, is constructed as treating their faith as less than equal. Religious identity is generally deemed to have no place in the liberal democratic model, particularly where that religion is constructed to be at odds with the principles and values of liberal democracy, namely tolerance and adherence to the rule of law. Indeed, it is as if the national commitment to secularism rules as out-of-bounds any identity that is grounded in religion, giving precedence instead to accepting and negotiating cultural and ethnic differences. Religion becomes a taboo topic in these terms, an affront against secularism and the values of the Enlightenment that include liberty and equality. In these circumstances, it is not the case that all religions are equally ignored in a secular framework. What is the case is that the secular framework has been constructed as a way of ‘privatising’ one religion, Christianity; leaving others – including Islam – as having nowhere to go. Islam thus becomes constructed as less than equal since it appears that, unlike Christians, Muslims are not willing to play the secular game. In fact, Muslims are puzzling over how they can play the secular game, and why they should play the secular game, given that – as is the case with Christians – they see no contradiction in performing ‘good Muslim’ and ‘good Australian’, if given an equal chance to embrace both. Acknowledgements This paper is based on the findings of an Australian Research Council Discovery Project, 2005-7, involving 10 focus groups and 60 in-depth interviews. The authors wish to acknowledge the participation and contributions of WA community members. References ABC. “A Jihad for Love.” Life Matters (Radio National), 21 Feb. 2008. 11 March 2008. < http://www.abc.net.au/rn/lifematters/stories/2008/2167874.htm >.Aly, Anne. “Australian Muslim Responses to the Discourse on Terrorism in the Australian Popular Media.” Australian Journal of Social Issues 42.1 (2007): 27-40.Aly, Anne, and Lelia Green. “‘Moderate Islam’: Defining the Good Citizen.” M/C Journal 10.6/11.1 (2008). 13 April 2008 < http://journal.media-culture.org.au/0804/08aly-green.php >.Aly, Anne, and David Walker. “Veiled Threats: Recurrent Anxieties in Australia.” Journal of Muslim Minority Affairs 27.2 (2007): 203-14.Brasted, Howard.V. “Contested Representations in Historical Perspective: Images of Islam and the Australian Press 1950-2000.” Muslim Communities in Australia. Eds. Abdullah Saeed and Akbarzadeh, Shahram. Sydney: University of New South Wales Press, 2001. 206-28.Brown, Chris. “Narratives of Religion, Civilization and Modernity.” Worlds in Collision: Terror and the Future of Global Order. Eds. Ken Booth and Tim Dunne. New York: Palgrave Macmillan, 2002. 293-324. Buckley, Anisa. “Should We Allow Sharia Law?” Sunday Herald Sun 10 Feb. 2008. 8 March 2008 < http://www.news.com.au/heraldsun/story/0,21985,231869735000117,00.html >.Bush, George. W. “President Outlines War Effort: Remarks by the President at the California Business Association Breakfast.” California Business Association 2001. 17 April 2007 < http://www.whitehouse.gov/news/releases/2001/10/20011017-15.html >.———. “Statement by the President in His Address to the Nation”. Washington, 2001. 17 April 2007 < http://www.whitehouse.gov/news/releases/2001/09/20010911-16.html >.Charney, Evan. “Political Liberalism, Deliberative Democracy, and the Public Sphere.” The American Political Science Review 92.1 (1998): 97- 111.Costello, Peter. “Worth Promoting, Worth Defending: Australian Citizenship, What It Means and How to Nurture It.” Address to the Sydney Institute, 23 February 2006. 24 Apr. 2008 < http://www.treasurer.gov.au/DisplayDocs.aspx?doc=speeches/2006/004.htm &pageID=05&min=phc&Year=2006&DocType=1 >.Dallmayr, Fred. “Rethinking Secularism.” The Review of Politics 61.4 (1999): 715-36.Erjavec, Karmen, and Zala Volcic. “‘War on Terrorism’ as Discursive Battleground: Serbian Recontextualisation of G. W. Bush’s Discourse.” Discourse and Society 18 (2007): 123- 37.Green, Lelia. “Did the World Really Change on 9/11?” Australian Journal of Communication 29.2 (2002): 1-14.Herald Sun. “Readers’ Comments: Should We Allow Sharia Law?” Herald Sun Online Feb. 2008. 8 March 2008. < http://www.news.com.au/heraldsun/comments/0,22023,23186973-5000117,00.html >.Humphries, David. “Live Here, Be Australian.” The Sydney Morning Herald 25 Feb. 2006, 1 ed.Hutcheson, John S., David Domke, Andre Billeaudeaux, and Philip Garland. “U.S. National Identity, Political Elites, and Patriotic Press Following September 11.” Political Communication 21.1 (2004): 27-50.Kymlicka, Will. “Liberal Individualism and Liberal Neutrality.” Ethics 99.4 (1989): 883-905.Modood, Tariq. “Establishment, Multiculturalism and British Citizenship.” The Political Quarterly (1994): 53-74.Osuri, Goldie, and Subhabrata B. Banerjee. “White Diasporas: Media Representations of September 11 and the Unbearable Whiteness of Being in Australia.” Social Semiotics 14.2 (2004): 151- 71.Rawls, John. A Theory of Justice. Cambridge: Harvard UP, 1971.Said, Edward. Orientalism. New York: Vintage Books 1978.Western Australian Charter of Multiculturalism. WA: Government of Western Australia, Nov. 2004. 11 March 2008 < http://www.equalopportunity.wa.gov.au/pdf/wa_charter_multiculturalism.pdf >.Yousif, Ahmad. “Islam, Minorities and Religious Freedom: A Challenge to Modern Theory of Pluralism.” Journal of Muslim Minority Affairs 20.1 (2000): 30-43.
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"Language teaching." Language Teaching 40, no. 3 (June 20, 2007): 251–56. http://dx.doi.org/10.1017/s0261444807004375.

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07–377Bamiro, Edmund (Adekunle Ajasin U, Nigeria; eddiebamiro@yahoo.com), Nativization strategies: Nigerianisms at the intersection of ideology and gender in Achebe's fiction. World Englishes (Blackwell) 25.3 & 4 (2006), 315–328.07–378Bowers, Anthony (Ningbo U Technology, China), Presentation of an Australian–Chinese joint venture program in China. EA Journal (English Australia) 23.1 (2006), 24–34.07–379Chang, Junyue (Dalian U, China; junyuechang@yahoo.com), Globalization and English in Chinese higher education. World Englishes (Blackwell) 25.3 & 4 (2006), 513–525.07–380Deterding, David (Nanyang Technological U, Singapore; david.deterding@nie.edu.sg) & Andy Kirkpatrick, Emerging South-East Asian Englishes and intelligibility. World Englishes (Blackwell) 25.3 & 4 (2006), 391–409.07–381Erling, Elizabeth J. (Freie U Berlin, Germany; berling@zedat.fu-berlin.de) & Suzanne K. Hilgendorf, Language policies in the context of German higher education. Language Policy (Springer) 5.3 (2006), 267–293.07–382Glew, Paul J. (U Western Sydney, Australia; aul.glew@coverdale.nsw.edu.au), A perspective on ELICOS in an independent school. EA Journal (English Australia) 23.1 (2006), 14–23.07–383Hammond, Jennifer (U Technology, Sydney, Australia), High challenge, high support: Integrating language and content instruction for diverse learners in an English literature classroom. Journal of English for Academic Purposes (Elsevier) 5.4 (2006), 269–283.07–384Hyland, Ken (U London, UK; k.hyland@ioe.ac.uk) & Eri Anan, Teachers' perceptions of error: The effects of first language and experience. System (Elsevier) 34.4 (2006), 509–519.07–385Jeon, Mihyon (York U, Canada) & Jiyoon LeeHiring native-speaking English teachers in East Asian countries. English Today (Cambridge University Press) 22.4 (2006), 44–52.07–386Kato, Mie (Yoshiki Senior High School, Japan), Corrective feedback in oral communication classes at a Japanese senior high school. The Language Teacher (Japan Association for Language Teaching) 31.3 (2007), 3–8.07–387Kawai, Yuko (Tokai U, Japan), Japanese nationalism and the global spread of English: An analysis of Japanese governmental and public discourses on English. Language and International Communication (Multilingual Matters) 7.1 (2007), 37–55.07–388Leshem, Shosh (Oranim Academic College of Education, Israel) & Vernon Trafford (Anglia Ruskin U, UK), Unravelling cultural dynamics in TEFL: Culture tapestries in three Israeli schools. Teachers and Teaching: Theory and Practice (Taylor & Francis) 12.6 (2006), 639–656.07–389Labbo, Linda D. (U Georgia, USA), Literacy pedagogy and computer technologies: Toward solving the puzzle of current and future classroom practices. Australian Journal of Language and Literacy (Australian Literacy Educators' Association) 29.3 (2006), 199–209.07–390Nault, Derrick (Jeonju U, South Korea), Going global: Rethinking culture teaching in ELT contexts. Language, Culture and Curriculum (Multilingual Matters) 19.3 (2006), 314–328.07–391Nero, Shondel (St John's U, USA; neros@stjohns.edu), Language, identity, and education of Caribbean English speakers. World Englishes (Blackwell) 25.3 & 4 (2006), 501–511.07–392Ouafeu, Yves Talla Sando (U Freiburg im Breigau, Germany; sandoyves@yahoo.com), Listing intonation in Cameroon English speech. World Englishes (Blackwell) 25.3 & 4 (2006), 491–500.07–393Rodgers, Daryl M. (U Illinois, USA; dmrodger@uiuc.edu), Developing content and form: Encouraging evidence from Italian content-based instruction. The Modern Language Journal (Blackwell) 90.3 (2006), 373–386.07–394Schleppegrell, Mary & Luciana C. de Oliveira (U Michigan, USA), An integrated language and content approach for history teachers. Journal of English for Academic Purposes (Elsevier) 5.4 (2006), 254–268.07–395Starkey, Hugh (U London Institute of Education, UK), Language education, identities and citizenship: Developing cosmopolitan perspectives. Language and International Communication (Multilingual Matters) 7.1 (2007), 56–71.07–396Takimoto, Masahiro (Tezukayama U, Japan; takimoto@tezukayama-u.ac.jp), The effects of explicit feedback and form–meaning processing on the development of pragmatic proficiency in consciousness-raising tasks. System (Elsevier) 34.4 (2006), 601–614.07–397Üstünlüoglu, Evrim (Izmir U of Economics, Turkey), University students' perceptions of native and non-native teachers. Teachers and Teaching: Theory and Practice (Taylor & Francis) 13.1 (2007), 63–79.
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Bennett, David. "That Year 2000." M/C Journal 2, no. 8 (December 1, 1999). http://dx.doi.org/10.5204/mcj.1802.

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The return of Jesus Christ, the end of the world, war, devastating earthquakes, invading space ships, asteroid strikes, the Y2K bug, what do they all have in common? Little if anything really, except that they have all been associated with the coming of the year 2000. To many in Australia the year 2000 may well be an end, if not the End. To some of those, however, it may also be the beginning of something else most significant. That expectation will now be examined. You will have a conducted tour through war and peace, demonic activity, and aeroplanes crashing and people flying. The subject is how a significant number of Australian Christians understand the end of the world ("The End Times"), most particularly the return of Jesus Christ. Those who hold this view we will call "EndTimers". That Jesus Christ will return has been the expectation of the church from its conception. The day of Pentecost is usually regarded as the birthday of the church, and a few days before that Jesus ascended into heaven and the astonished disciples who witnessed it were told by two angels that Jesus would return (Acts 1:9-11). An expectation of the literal return of Jesus Christ has been with the church ever since. It being commonly featured in its creeds both ancient and modern. However, some individual Christians do not hold to a literal, physical return, though they would be in the minority. But amongst those who do expect a literal return, there has not always been agreement about its nature. EndTimers are one group among many, but scattered throughout the Protestant churches. They predict that Jesus Christ will return very soon, indeed, he will return in "this generation". This phrase and many of the ideas commonly associated with it are to be found in the Gospel of Matthew chapter 24. In this chapter Jesus predicts some cataclysmic events, and towards the end of his address, in verse 34, says that they will happen in "this generation". The most natural understanding of this phrase in context is that those events would happen in the life time of his hearers. Indeed, events very much like those described by Jesus did happen in the Fall of Jerusalem about forty years later. Such are the similarities between the two, many Christians with a more liberal view of the Bible see Christ's words as a later construct of the church placed on his lips, and thus as prophecy after the event. For reasons that are more complex than logical EndTimers regard the phrase "this generation" as referring to the generation beginning at the founding of the modern state of Israel in 1948. From that, the events predicted by Jesus are regarded not specifically about a fall of Jerusalem, but about his return and the end of the world. Therefore those who hold this view believe that the End Times will begin within a generation of 1948. If these EndTimers, then, believe that Jesus Christ will return within a generation of 1948, the first question one has to ask is, "How long is a generation?" In the 1960s and 1970s, even into the 1980s, the common answer to that was "Forty years!". Consequently, a glut of books and videos appeared predicting that the End would begin in the 1980s, and they included such titles as: Will Christ Return by 1988: 101 Reasons Why; 88 Reasons Why Christ Will Return in 1988; and Decade of the 80's: A World in Spasm. But the most prominent and influential of them was Hal Lindsey's Late Great Planet Earth, published in 1970. That book is said to be the third largest selling Christian book of all time, with over 20 million copies in print (weep your heart out Bryce Courtney). Most books of this type have been published in America, but were frequently available in Australia. Though this system of belief seems to have had its origins in nineteenth century Britain, American fundamentalists have been its main advocates and developers. As so often happens with American ideas and practices, many Australians have enthusiastically adopted it. In Australia one of the leading teachers in the EndTimers' camp is Brisbane's Ray Yerbury, though New Zealander Barry Smith through lecture tours and books has probably had more influence here. The books of Hal Lindsey, Ray Yerbury, Barry Smith and a few other sources will now be used to detail the beliefs of these Australian EndTimers. Lindsey is included because though he is American, Late Great Planet Earth has been a major, perhaps the major, factor in many Australian Christians adopting these beliefs. The starting point must be the establishment of the modern state of Israel in 1948. To EndTimers this is fulfilment of biblical prophecy. Lindsey says that the "paramount prophetic sign" concerning the return of Jesus Christ is that "Israel had to be a nation again in the land of its forefathers". As has already been noted, within this scheme the return of Christ must happen within a generation of that occurrence. Lindsey writing in 1970 was bold enough to say a generation was "something like forty years" (Late, 43, 54), and is said to believe that Christ will definitely return before the year 2000. Yerbury, writing twenty years later, had to have other options, and he stated that a generation could be either 40, 70-80, 100 or 120 years (Vital, 11). Now 1988 is well in the past, many EndTimers seem to expect Christ's return in or around the year 2000. However, this belief is not usually held with great dogmatism or precision. Indeed, End Times expectations in Australia have been quieter in 1999 than many would have expected. There has been little banner-waving or overt demonstration. In addition the sale of books about the End Times through Australian Christian bookshops has also been slower this year than expected. EndTimers commonly believe that further "signs" of Jesus Christ's return include widespread wars, earthquakes and famines. This is based on a particular understanding of Matthew chapter 24. In addition, a decline in Christian moral values (2 Timothy 3:1-4) and a worldwide control of the money markets (Revelation 13:11-18) are also seen as signs that Christ's return is not far away. To what level wars, earthquakes and famines have to rise or moral values decline before they can be considered authentic signs is not usually discussed, but is clearly a difficulty. Another "sign" of the approaching End is the emergence of a demonic political leader, the Antichrist, also known as "the Beast" (Revelation 13:1-18). With the time scale involved it is necessary to believe that this man, and it always seems to be a man, is alive today, so Antichrist candidates have included the present Pope, the President of a rapidly emerging United States of Europe, Bill Gates, and Prince Charles. Australian leaders do not seem to be considered sufficiently important or frightening to feature as Anichrist candidates. The Bible gives the identification of this "Beast": the number 666. Barry Smith, with neat numerics (a = 6, b = 12, etc.), favoured Henry Kissinger for this role, his surname totalling 666 on Smith's method. Yerbury, with characteristic caution, says that we cannot know his identity at this stage. Another figure that must appear is the Antichrist's henchman, "the False Prophet", a religious leader (Smith, Warning, 22-56; Second Warning, 57-66; better, 170-173; Yerbury, Ultimate, 99-112; Vital, 53-4). Central to EndTimers' beliefs is the Great Tribulation, a time of terrible war and suffering. The duration of this cataclysm is variously described as being seven years (Lindsey, Late, 42, 137-8; Yerbury, Vital, 42-4) or three and a half years (Smith, Warning, 102-112). Where does the return of Jesus Christ fit into this? Commonly EndTimers believe that he will return twice, the first time will be immediately prior to the Great Tribulation, the second time will be seven years later. This first return is for a particular purpose: to remove all the "true" Christians from Earth and take them to heaven, in what is usually known as "the Rapture". This is sometimes referred to as "His coming for the saints". On this occasion he does not actually visit Earth; he only appears above it, and "the saints" will literally rise up to meet him in the sky (Matthew 24:37-41; 1 Thessalonians 4:13-18). But for those remaining on Earth this will all be hidden, that is they will know that their Christian friends and neighbours have disappeared, but will have no idea where they have gone or what has happened (Lindsey, Late, 135-142; Smith, Warning, 150-157; Yerbury, Ultimate, 119-122; Vital, 33-6). This belief conjures up some extraordinary expectations. A Christian doctor operating on a patient will be whisked away, mid operation. Car drivers will disappear, causing their vehicles to crash. Airline pilots will suddenly vanish with terrible consequences. Indeed, it is rumoured that some American airlines do not allow Christians to be both pilot and co-pilot of the one aircraft. Christians must be teamed with non-Christians, in case the Christian is suddenly "raptured". Though this specific belief may not have as much significance in Australia as it does in America, there is no doubt that it is still held tenaciously by its Australian advocates. After the Great Tribulation Jesus Christ will return once more, this time actually to Earth. This return is sometimes referred to as Christ's coming "with the saints", for he will bring back the previously taken Christians with him. This will be followed by the fearsome battle of Armageddon, which Christ will win. He will then establish his reign over the whole world, ruling from Jerusalem, in peace, with equity. This reign will last for 1000 years, the millennium of chapter 20 of the book of Revelation. It is normal for EndTimers to perceive this as literally 1000 years, whereas many other Christians, often with very different understandings of End Times events, would see it as symbolic for a long period (Lindsey, Late, 169-178; Smith, Warning, 158-160; Yerbury, Ultimate, 137-149; Vital, 78-101). Following the Millennium there will be a Satan-led rebellion, but this will be short lived, possibly once more of a seven year duration (Lindsey, 178; Yerbury, Vital, 105-7). God, however, will then triumph over Satan, and wrap up the events of this world and this age, judge its inhabitants, and create a new Heaven and a new Earth, upon which the saved will live with Christ forever (Lindsey, 178; Yerbury, Ultimate, 150-154; Vital, 108-117). Who in Australia holds the views outlined above? They are held by most Australian Christian fundamentalists and some Christian evangelicals. Who are these fundamentalists and evangelicals and what else do they believe? Both groups hold to the core traditional Protestant beliefs (the deity of Jesus Christ, the Trinity, etc), and are to be found in most, if not all, Protestant denominations in Australia, from the Anglican Church to the more recently formed charismatic churches. Fundamentalists and evangelicals are not always clearly distinguishable from each other, for there is much overlapping in beliefs between them. But there are, however, some basic differences between the two. Fundamentalists have a very strong emphasis on a literal interpretation of the Bible, frequently interpreting in an unnatural way, often taking metaphors, symbols, and other figures literally. They are also frequently anti-intellectual. Evangelicals, on the other hand, would take a more rational approach to the Bible, giving due regard to the form of the specific writing, and are usually prepared to engage in intellectual debate. Both groups believe that Jesus Christ will literally return, though there is disagreement about the details between and within the two groups. How many evangelical and fundamentalist Christians are there in Australia? A survey published in 1994 was conducted amongst the attenders of numerous Protestant congregations, and discovered that 48% of those people believed that "the Bible is the Word of God which needs to be read in the context of the times". These, most of them at any rate, would be what have here been termed "evangelicals". Another 21% believed that "the Bible is the Word of God, to be taken literally word for word", and thus would be "fundamentalists" (Kaldor, 45-7). If the survey was anything like accurate, approaching 70% of those attending Australian Protestant churches are either evangelicals or fundamentalists. As it would also seem that there are over 1 million attenders at Protestant churches in Australia (Kaldor, 344), it is probable that there are more than seven hundred thousand evangelical and fundamentalist Christians in Australia. The specific beliefs outlined in this article are widespread amongst fundamentalist Christians, but also seem to be held by some evangelicals. These Christians can be found in probably all Protestant denominations, though are much more common in charismatic and Baptist churches than in, say, Anglican and Uniting churches. These beliefs are also found in some of the sects outside the mainstream Christian church. The number of EndTimers in Australia is almost certainly well in excess of one hundred thousand, and may be above two hundred thousand. How do these beliefs manifest themselves in current Australian life? First, one would expect EndTimers to be less concerned about certain issues of social concern than other Christians, and this often seems to be the case. For example, one does not often find them championing the protection of the environment. If Christ's Kingdom on Earth is not many years away, then why worry about such things now? They can be attended to when Christ returns. The important issue is to prepare people for that return. Another manifestation is the setting of dates for that return, which is probably more common than many realise. Those writers consulted for this study do not predict exact dates for these events. They rely on the more elastic concept of the "this generation" idea. But other people do predict precise dates and times. It is not uncommon to hear individuals, and it is usually individuals rather than movements, predicting that Christ will return on this date or another. They each have their own schemes of interpreting the numerics of such biblical books as Daniel and Revelation. One of the most famous of these predictions was in 1992 when posters began appearing in various Australian towns declaring: THE FINAL WARNING OF GOD JESUS is COMING IN 1am 29th OCT 1992 IN THE AIR (It's the Rapture) Remember the days of Noah and Lot Reject the 666 of computer bar code Repent your sins to God Ready the 7 years Great Tribulation This particular prediction originated in a movement in Korea, and, indeed, its leader in Australia was a Korean on temporary residence here. Several of the teachings discussed in this article are indicated in the poster, with the addition of a very precise prediction of Jesus Christ's return. When the day approached, the leader of the Australian wing of the movement was interviewed in newspapers and on TV, and he politely but boldly confirmed his conviction to the Australian public. The Current Affair interview with him the day after the prediction was proved false was especially touching. He apologised with great sincerity to those he had misled, and soon after returned to his homeland. Ironically, the organisation of which this man was part seems to have left open the possibility of future predictions. It is one of the astonishing facts of this type of endeavour throughout history, that those who predict the end of the world are not discouraged by failure. They just try again. Why? The answers may vary, but central is a strong belief in the certainty of biblical prophecy and the confidence that some have that they know best how to interpret it. It would seem that it would take more than failure to dent that confidence. References Kaldor, Peter (ed.) Winds of Change: The Experience of Church in a Changing Australia. Sydney: Anzea, 1994. Lindsey, Hal. The Late Great Planet Earth. Grand Rapids: Zondervan, 1970. Smith, Barry R. "... better than Nostradamus." Marlborough: Smith Family, 1996. ---. Second Warning. New Zealand: Smith Family, 1985. ---. Warning. New Zealand: Smith Family, 1980. Yerbury, Ray W. The Ultimate Event. Brisbane: Cross, 1988. ---. Vital Signs of Christ's Coming. Brisbane: Cross, 1990. Citation reference for this article MLA style: David Bennett. "That Year 2000: The End or a Beginning?." M/C: A Journal of Media and Culture 2.8 (1999). [your date of access] <http://www.uq.edu.au/mc/9912/end.php>. Chicago style: David Bennett, "That Year 2000: The End or a Beginning?," M/C: A Journal of Media and Culture 2, no. 8 (1999), <http://www.uq.edu.au/mc/9912/end.php> ([your date of access]). APA style: David Bennett. (1999) That year 2000: the end or a beginning?. M/C: A Journal of Media and Culture 2(8). <http://www.uq.edu.au/mc/9912/end.php> ([your date of access]).
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Mercer, Erin. "“A deluge of shrieking unreason”: Supernaturalism and Settlement in New Zealand Gothic Fiction." M/C Journal 17, no. 4 (July 24, 2014). http://dx.doi.org/10.5204/mcj.846.

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Abstract:
Like any genre or mode, the Gothic is malleable, changing according to time and place. This is particularly apparent when what is considered Gothic in one era is compared with that of another. The giant helmet that falls from the sky in Horace Walpole’s Castle of Otranto (1764) is a very different threat to the ravenous vampires that stalk the novels of Anne Rice, just as Ann Radcliffe’s animated portraits may not inspire anxiety for a contemporary reader of Stephen King. The mutability of Gothic is also apparent across various versions of national Gothic that have emerged, with the specificities of place lending Gothic narratives from countries such as Ireland, Scotland and Australia a distinctive flavour. In New Zealand, the Gothic is most commonly associated with Pakeha artists exploring extreme psychological states, isolation and violence. Instead of the haunted castles, ruined abbeys and supernatural occurrences of classic Gothics of the eighteenth and nineteenth centuries, such as those produced by writers as diverse as Charles Brockden Brown, Matthew Lewis, Edgar Allen Poe, Radcliffe, Bram Stoker and Walpole, New Zealand Gothic fiction tends to focus on psychological horror, taking its cue, according to Jenny Lawn, from Mary Shelley’s Frankenstein (1818), which ushered in a tendency in the Gothic novel to explore the idea of a divided consciousness. Lawn observes that in New Zealand “Our monsters tend to be interior: they are experiences of intense psychological states, often with sexual undertones within isolated nuclear families” (“Kiwi Gothic”). Kirsty Gunn’s novella Rain (1994), which focuses on a dysfunctional family holidaying in an isolated lakeside community, exemplifies the tendency of New Zealand Gothic to omit the supernatural in favour of the psychological, with its spectres being sexual predation, parental neglect and the death of an innocent. Bronwyn Bannister’s Haunt (2000) is set primarily in a psychiatric hospital, detailing various forms of psychiatric disorder, as well as the acts that spring from them, such as one protagonist’s concealment for several years of her baby in a shed, while Noel Virtue’s The Redemption of Elsdon Bird (1987) is another example, with a young character’s decision to shoot his two younger siblings in the head as they sleep in an attempt to protect them from the religious beliefs of his fundamentalist parents amply illustrating the intense psychological states that characterise New Zealand Gothic. Although there is no reason why Gothic literature ought to include the supernatural, its omission in New Zealand Gothic does point to a confusion that Timothy Jones foregrounds in his suggestion that “In the absence of the trappings of established Gothic traditions – castles populated by fiendish aristocrats, swamps draped with Spanish moss and possessed by terrible spirits” New Zealand is “uncertain how and where it ought to perform its own Gothic” (203). The anxiety that Jones notes is perhaps less to do with where the New Zealand Gothic should occur, since there is an established tradition of Gothic events occurring in the bush and on the beach, while David Ballantyne’s Sydney Bridge Upside Down (1968) uses a derelict slaughterhouse as a version of a haunted castle and Maurice Gee successfully uses a decrepit farmhouse as a Gothic edifice in The Fire-Raiser (1986), but more to do with available ghosts. New Zealand Gothic literature produced in the twentieth and twenty-first centuries certainly tends to focus on the psychological rather than the supernatural, but earlier writing that utilises the Gothic mode is far more focused on spooky events and ghostly presences. There is a tradition of supernatural Gothic in New Zealand, but its representations of Maori ghosts complicates the processes through which contemporary writers might build on that tradition. The stories in D. W. O. Fagen’s collection Tapu and Other Tales of Old New Zealand (1952) illustrate the tendency in colonial New Zealand literature to represent Maori in supernatural terms expressive both of anxieties surrounding Maori agency and indigeneity, as well as Western assumptions regarding Maori culture. In much colonial Gothic, Maori ghosts, burial grounds and the notion of tapu express settler anxieties while also working to contain those anxieties by suggesting the superstitious and hence backward nature of indigenous culture. In Fagan’s story “Tapu”, which first appeared in the Bulletin in 1912, the narrator stumbles into a Maori burial ground where he is confronted by the terrible sight of “two fleshless skeletons” that grin and appear “ghastly in the dim light” (37). The narrator’s desecration of land deemed tapu fills him with “a sort of nameless terror at nothing, a horror of some unknown impending fate against which it was useless to struggle and from which there was no escape” (39). This expresses a sense of the authenticity of Maori culture, but the narrator’s thought “Was there any truth in heathen devilry after all?” is quickly superseded by the relegation of Maori culture as “ancient superstitions” (40). When the narrator is approached by a tohunga following his breach of tapu, his reaction is outrage: "Here was I – a fairly decent Englishman, reared in the Anglican faith and living in the nineteenth century – hindered from going about my business, outcast, excommunicated, shunned as a leper, my servant dying, all on account of some fiendish diablerie of heathen fetish. The affair was preposterous, incredible, ludicrous" (40). Fagan’s story establishes a clear opposition between Western rationalism and “decency”, and the “heathen fetishes” associated with Maori culture, which it uses to infuse the story with the thrills appropriate to Gothic fiction and which it ultimately casts as superstitious and uncivilised. F. E. Maning’s Old New Zealand (1863) includes an episode of Maori women grieving that is represented in terms that would not be out of place in horror. A group of women are described as screaming, wailing, and quivering their hands about in a most extraordinary manner, and cutting themselves dreadfully with sharp flints and shells. One old woman, in the centre of the group, was one clot of blood from head to feet, and large clots of coagulated blood lay on the ground where she stood. The sight was absolutely horrible, I thought at the time. She was singing or howling a dirge-like wail. In her right hand she held a piece of tuhua, or volcanic glass, as sharp as a razor: this she placed deliberately to her left wrist, drawing it slowly upwards to her left shoulder, the spouting blood following as it went; then from the left shoulder downwards, across the breast to the short ribs on the right side; then the rude but keen knife was shifted from the right hand to the left, placed to the right wrist, drawn upwards to the right shoulder, and so down across the breast to the left side, thus making a bloody cross on the breast; and so the operation went on all the time I was there, the old creature all the time howling in time and measure, and keeping time also with the knife, which at every cut was shifted from one hand to the other, as I have described. She had scored her forehead and cheeks before I came; her face and body was a mere clot of blood, and a little stream was dropping from every finger – a more hideous object could scarcely be conceived. (Maning 120–21) The gory quality of this episode positions Maori as barbaric, but Patrick Evans notes that there is an incident in Old New Zealand that grants authenticity to indigenous culture. After being discovered handling human remains, the narrator of Maning’s text is made tapu and rendered untouchable. Although Maning represents the narrator’s adherence to his abjection from Maori society as merely a way to placate a local population, when a tohunga appears to perform cleansing rituals, the narrator’s indulgence of perceived superstition is accompanied by “a curious sensation […] like what I fancied a man must feel who has just sold himself, body and bones, to the devil. For a moment I asked myself the question whether I was not actually being then and there handed over to the powers of darkness” (qtd. in Evans 85). Evans points out that Maning may represent the ritual as solely performative, “but the result is portrayed as real” (85). Maning’s narrator may assert his lack of belief in the tohunga’s power, but he nevertheless experiences that power. Such moments of unease occur throughout colonial writing when assertions of European dominance and rational understanding are undercut or threatened. Evans cites the examples of the painter G. F. Angus whose travels through the native forest of Waikato in the 1840s saw him haunted by the “peculiar odour” of rotting vegetation and Edward Shortland whose efforts to remain skeptical during a sacred Maori ceremony were disturbed by the manifestation of atua rustling in the thatch of the hut in which it was occurring (Evans 85). Even though the mysterious power attributed to Maori in colonial Gothic is frequently represented as threatening, there is also an element of desire at play, which Lydia Wevers highlights in her observation that colonial ghost stories involve a desire to assimilate or be assimilated by what is “other.” Wevers singles out for discussion the story “The Disappearance of Letham Crouch”, which appeared in the New Zealand Illustrated Magazine in 1901. The narrative recounts the experiences of an overzealous missionary who is received by Maori as a new tohunga. In order to learn more about Maori religion (so as to successfully replace it with Christianity), Crouch inhabits a hut that is tapu, resulting in madness and fanaticism. He eventually disappears, only to reappear in the guise of a Maori “stripped for dancing” (qtd. in Wevers 206). Crouch is effectively “turned heathen” (qtd. in Wevers 206), a transformation that is clearly threatening for a Christian European, but there is also an element of desirability in such a transformation for a settler seeking an authentic New Zealand identity. Colonial Gothic frequently figures mysterious experiences with indigenous culture as a way for the European settler to essentially become indigenous by experiencing something perceived as authentically New Zealand. Colonial Gothic frequently includes the supernatural in ways that are complicit in the processes of colonisation that problematizes them as models for contemporary writers. For New Zealanders attempting to produce a Gothic narrative, the most immediately available tropes for a haunting past are Maori, but to use those tropes brings texts uncomfortably close to nineteenth-century obsessions with Maori skeletal remains and a Gothicised New Zealand landscape, which Edmund G. C. King notes is a way of expressing “the sense of bodily and mental displacement that often accompanied the colonial experience” (36). R. H. Chapman’s Mihawhenua (1888) provides an example of tropes particularly Gothic that remain a part of colonial discourse not easily transferable into a bicultural context. Chapman’s band of explorers discover a cave strewn with bones which they interpret to be the remains of gory cannibalistic feasts: Here, we might well imagine, the clear waters of the little stream at our feet had sometime run red with the blood of victims of some horrid carnival, and the pale walls of the cavern had grown more pale in sympathy with the shrieks of the doomed ere a period was put to their tortures. Perchance the owners of some of the bones that lay scattered in careless profusion on the floor, had, when strong with life and being, struggled long and bravely in many a bloody battle, and, being at last overcome, their bodies were brought here to whet the appetites and appease the awful hunger of their victors. (qtd. in King) The assumptions regarding the primitive nature of indigenous culture expressed by reference to the “horrid carnival” of cannibalism complicate the processes through which contemporary writers could meaningfully draw on a tradition of New Zealand Gothic utilising the supernatural. One answer to this dilemma is to use supernatural elements not specifically associated with New Zealand. In Stephen Cain’s anthology Antipodean Tales: Stories from the Dark Side (1996) there are several instances of this, such as in the story “Never Go Tramping Alone” by Alyson Cresswell-Moorcock, which features a creature called a Gravett. As Timothy Jones’s discussion of this anthology demonstrates, there are two problems arising from this unprecedented monster: firstly, the story does not seem to be a “New Zealand Gothic”, which a review in The Evening Post highlights by observing that “there is a distinct ‘Kiwi’ feel to only a few of the stories” (Rendle 5); while secondly, the Gravatt’s appearance in the New Zealand landscape is unconvincing. Jones argues that "When we encounter the wendigo, a not dissimilar spirit to the Gravatt, in Ann Tracy’s Winter Hunger or Stephen King’s Pet Sematary, we have a vague sense that such beings ‘exist’ and belong in the American or Canadian landscapes in which they are located. A Gravatt, however, has no such precedent, no such sense of belonging, and thus loses its authority" (251). Something of this problem is registered in Elizabeth Knox’s vampire novel Daylight (2003), which avoids the problem of making a vampire “fit” with a New Zealand landscape devoid of ancient architecture by setting all the action in Europe. One of the more successful stories in Cain’s collection demonstrates a way of engaging with a specifically New Zealand tradition of supernatural Gothic, while also illustrating some of the potential pitfalls in utilising colonial Gothic tropes of menacing bush, Maori burial caves and skeletal remains. Oliver Nicks’s “The House” focuses on a writer who takes up residence in an isolated “little old colonial cottage in the bush” (8). The strange “odd-angled walls”, floors that seem to slope downwards and the “subterranean silence” of the cottage provokes anxiety in the first-person narrator who admits his thoughts “grew increasingly dark and chaotic” (8). The strangeness of the house is only intensified by the isolation of its surroundings, which are fertile but nevertheless completely uninhabited. Alone and unnerved by the oddness of the house, the narrator listens to the same “inexplicable night screeches and rustlings of the bush” (9) that furnish so much New Zealand Gothic. Yet it is not fear inspired by the menacing bush that troubles the narrator as much as the sense that there was more in this darkness, something from which I felt a greater need to be insulated than the mild horror of mingling with a few wetas, spiders, bats, and other assorted creepy-crawlies. Something was subtlely wrong here – it was not just the oddness of the dimensions and angles. Everything seemed slightly off, not to add up somehow. I could not quite put my finger on whatever it was. (10) When the narrator escapes the claustrophobic house for a walk in the bush, the natural environment is rendered in spectral terms. The narrator is engulfed by the “bare bones of long-dead forest giants” (11) and “crowding tree-corpses”, but the path he follows in order to escape the “Tree-ghosts” is no more comforting since it winds through “a strange grey world with its shrouds of hanging moss, and mist” (12). In the midst of this Gothicised environment the narrator is “transfixed by the intersection of two overpowering irrational forces” when something looms up out of the mist and experiences “irresistible curiosity, balanced by an equal and opposite urge to turn and run like hell” (12). The narrator’s experience of being deep in the threatening bush continues a tradition of colonial writing that renders the natural environment in Gothic terms, such as H. B. Marriot Watson’s The Web of the Spider: A Tale of Adventure (1891), which includes an episode that sees the protagonist Palliser become lost in the forest of Te Tauru and suffer a similar demoralization as Nicks’s narrator: “the horror of the place had gnawed into his soul, and lurked there, mordant. He now saw how it had come to be regarded as the home of the Taniwha, the place of death” (77). Philip Steer points out that it is the Maoriness of Palliser’s surroundings that inspire his existential dread, suggesting a certain amount of settler alienation, but “Palliser’s survival and eventual triumph overwrites this uncertainty with the relegation of Maori to the past” (128). Nicks’s story, although utilising similar tropes to colonial fiction, attempts to puts them to different ends. What strikes such fear in Nicks’s narrator is a mysterious object that inspires the particular dread known as the uncanny: I gave myself a stern talking to and advanced on the shadow. It was about my height, angular, bony and black. It stood as it now stands, as it has stood for centuries, on the edge of a swamp deep in the heart of an ancient forest high in this remote range of hills forming a part of the Southern Alps. As I think of it I cannot help but shudder; it fills me even now with inexplicable awe. It snaked up out of the ground like some malign fern-frond, curving back on itself and curling into a circle at about head height. Extending upwards from the circle were three odd-angled and bent protuberances of unequal length. A strange force flowed from it. It looked alien somehow, but it was man-made. Its power lay, not in its strangeness, but in its unaccountable familiarity; why did I know – have I always known? – how to fear this… thing? (12) This terrible “thing” represents a return of the repressed associated with the crimes of colonisation. After almost being devoured by the malevolent tree-like object the narrator discovers a track leading to a cave decorated with ancient rock paintings that contains a hideous wooden creature that is, in fact, a burial chest. Realising that he has discovered a burial cave, the narrator is shocked to find more chests that have been broken open and bones scattered over the floor. With the discovery of the desecrated burial cave, the hidden crimes of colonisation are brought to light. Unlike colonial Gothic that tends to represent Maori culture as threatening, Nicks’s story represents the forces contained in the cave as a catalyst for a beneficial transformative experience: I do remember the cyclone of malign energy from the abyss gibbering and leering; a flame of terror burning in every cell of my body; a deluge of shrieking unreason threatening to wash away the bare shred that was left of my mind. Yet even as each hellish new dimension yawned before me, defying the limits even of imagination, the fragments of my shattered sanity were being drawn together somehow, and reassembled in novel configurations. To each proposition of demonic impossibility there was a surging, answering wave of kaleidoscopic truth. (19) Although the story replicates colonial writing’s tendency to represent indigenous culture in terms of the irrational and demonic, the authenticity and power of the narrator’s experience is stressed. When he comes to consciousness following an enlightenment that sees him acknowledging that the truth of existence is a limitless space “filled with deep coruscations of beauty and joy” (20) he knows what he must do. Returning to the cottage, the narrator takes several days to search the house and finally finds what he is looking for: a steel box that contains “stolen skulls” (20). The narrator concludes that the “Trophies” (20) buried in the collapsed outhouse are the cause for the “Dark, inexplicable moods, nightmares, hallucinations – spirits, ghosts, demons” that “would have plagued anyone who attempted to remain in this strange, cursed region” (20). Once the narrator returns the remains to the burial cave, the inexplicable events cease and the once-strange house becomes an ideal home for a writer seeking peace in which to work. The colonial Gothic mode in New Zealand utilises the Gothic’s concern with a haunting past in order to associate that past with the primitive and barbaric. By rendering Maori culture in Gothic terms, such as in Maning’s blood-splattered scene of grieving or through the spooky discoveries of bone-strewn caves, colonial writing compares an “uncivilised” indigenous culture with the “civilised” culture of European settlement. For a contemporary writer wishing to produce a New Zealand supernatural horror, the colonial Gothic is a problematic tradition to work from, but Nicks’s story succeeds in utilising tropes associated with colonial writing in order to reverse its ideologies. “The House” represents European settlement in terms of barbarity by representing a brutal desecration of sacred ground, while indigenous culture is represented in positive, if frightening, terms of truth and power. Colonial Gothic’s tendency to associate indigenous culture with violence, barbarism and superstition is certainly replicated in Nicks’s story through the frightening object that attempts to devour the narrator and the macabre burial chests shaped like monsters, but ultimately it is colonial violence that is most overtly condemned, with the power inhabiting the burial cave being represented as ultimately benign, at least towards an intruder who means no harm. More significantly, there is no attempt in the story to explain events that seem outside the understanding of Western rationality. The story accepts as true what the narrator experiences. Nevertheless, in spite of the explicit engagement with the return of repressed crimes associated with colonisation, Nicks’s engagement with the mode of colonial Gothic means there is a replication of some of its underlying notions relating to settlement and belonging. The narrator of Nicks’s story is a contemporary New Zealander who is placed in the position of rectifying colonial crimes in order to take up residence in a site effectively cleansed of the sins of the past. Nicks’s narrator cannot happily inhabit the colonial cottage until the stolen remains are returned to their rightful place and it seems not to occur to him that a greater theft might underlie the smaller one. Returning the stolen skulls is represented as a reasonable action in “The House”, and it is a way for the narrator to establish what Linda Hardy refers to as “natural occupancy,” but the notion of returning a house and land that might also be termed stolen is never entertained, although the story’s final sentence does imply the need for the continuing placation of the powerful indigenous forces that inhabit the land: “To make sure that things stay [peaceful] I think I may just keep this story to myself” (20). The fact that the narrator has not kept the story to himself suggests that his untroubled occupation of the colonial cottage is far more tenuous than he might have hoped. References Ballantyne, David. Sydney Bridge Upside Down. Melbourne: Text, 2010. Bannister, Bronwyn. Haunt. Dunedin: University of Otago Press, 2000. Calder, Alex. “F. E. Maning 1811–1883.” Kotare 7. 2 (2008): 5–18. Chapman, R. H. Mihawhenua: The Adventures of a Party of Tourists Amongst a Tribe of Maoris Discovered in Western Otago. Dunedin: J. Wilkie, 1888. Cresswell-Moorcock, Alyson. “Never Go Tramping Along.” Antipodean Tales: Stories from the Dark Side. Ed. Stephen Cain. Wellington: IPL Books, 1996: 63-71. Evans, Patrick. The Long Forgetting: Postcolonial Literary Culture in New Zealand. Christchurch: Canterbury University Press, 2007. Fagan, D. W. O. Tapu and Other Tales of Old New Zealand. Wellington: A. H. & A. W. Reed, 1952. Gee, Maurice. The Fire-Raiser. Auckland: Penguin, 1986. Gunn, Kirsty. Rain. New York: Grove Press, 1994. Hardy, Linda. “Natural Occupancy.” Meridian 14.2 (October 1995): 213-25. Jones, Timothy. The Gothic as a Practice: Gothic Studies, Genre and the Twentieth Century Gothic. PhD thesis. Wellington: Victoria University, 2010. King, Edmund G. C. “Towards a Prehistory of the Gothic Mode in Nineteenth-Century Zealand Writing,” Journal of New Zealand Literature 28.2 (2010): 35-57. “Kiwi Gothic.” Massey (Nov. 2001). 8 Mar. 2014 ‹http://www.massey.ac.nz/~wwpubafs/magazine/2001_Nov/stories/gothic.html›. Maning, F. E. Old New Zealand and Other Writings. Ed. Alex Calder. London: Leicester University Press, 2001. Marriott Watson, H. B. The Web of the Spider: A Tale of Adventure. London: Hutchinson, 1891. Nicks, Oliver. “The House.” Antipodean Tales: Stories from the Dark Side. Ed. Stephen Cain. Wellington: IPL Books, 1996: 8-20. Rendle, Steve. “Entertaining Trip to the Dark Side.” Rev. of Antipodean Tales: Stories from the Dark Side, ed. Stephen Cain. The Evening Post. 17 Jan. 1997: 5. Shelley, Mary. Frankenstein. Ed. Patrick Nobes. Oxford: Oxford University Press, 1995. Steer, Philip. “History (Never) Repeats: Pakeha Identity, Novels and the New Zealand Wars.” Journal of New Zealand Literature 25 (2007): 114-37. Virtue, Noel. The Redemption of Elsdon Bird. New York: Grove Press, 1987. Walpole, Horace. The Castle of Otranto. London: Penguin, 2010. Wevers, Lydia. “The Short Story.” The Oxford History of New Zealand Literature in English. Ed. Terry Sturm. Auckland: Oxford University Press, 1991: 203–70.
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6

Brien, Donna Lee. "From Waste to Superbrand: The Uneasy Relationship between Vegemite and Its Origins." M/C Journal 13, no. 4 (August 18, 2010). http://dx.doi.org/10.5204/mcj.245.

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This article investigates the possibilities for understanding waste as a resource, with a particular focus on understanding food waste as a food resource. It considers the popular yeast spread Vegemite within this frame. The spread’s origins in waste product, and how it has achieved and sustained its status as a popular symbol of Australia despite half a century of Australian gastro-multiculturalism and a marked public resistance to other recycling and reuse of food products, have not yet been a focus of study. The process of producing Vegemite from waste would seem to align with contemporary moves towards recycling food waste, and ensuring environmental sustainability and food security, yet even during times of austerity and environmental concern this has not provided the company with a viable marketing strategy. Instead, advertising copywriting and a recurrent cycle of product memorialisation have created a superbrand through focusing on Vegemite’s nutrient and nostalgic value.John Scanlan notes that producing waste is a core feature of modern life, and what we dispose of as surplus to our requirements—whether this comprises material objects or more abstract products such as knowledge—reveals much about our society. In observing this, Scanlan asks us to consider the quite radical idea that waste is central to everything of significance to us: the “possibility that the surprising core of all we value results from (and creates even more) garbage (both the material and the metaphorical)” (9). Others have noted the ambivalent relationship we have with the waste we produce. C. T. Anderson notes that we are both creator and agent of its disposal. It is our ambivalence towards waste, coupled with its ubiquity, that allows waste materials to be described so variously: negatively as garbage, trash and rubbish, or more positively as by-products, leftovers, offcuts, trimmings, and recycled.This ambivalence is also crucial to understanding the affectionate relationship the Australian public have with Vegemite, a relationship that appears to exist in spite of the product’s unpalatable origins in waste. A study of Vegemite reveals that consumers can be comfortable with waste, even to the point of eating recycled waste, as long as that fact remains hidden and unmentioned. In Vegemite’s case not only has the product’s connection to waste been rendered invisible, it has been largely kept out of sight despite considerable media and other attention focusing on the product. Recycling Food Waste into Food ProductRecent work such as Elizabeth Royte’s Garbage Land and Tristram Stuart’s Waste make waste uncomfortably visible, outlining how much waste, and food waste in particular, the Western world generates and how profligately this is disposed of. Their aim is clear: a call to less extravagant and more sustainable practices. The relatively recent interest in reducing our food waste has, of course, introduced more complexity into a simple linear movement from the creation of a food product, to its acquisition or purchase, and then to its consumption and/or its disposal. Moreover, the recycling, reuse and repurposing of what has previously been discarded as waste is reconfiguring the whole idea of what waste is, as well as what value it has. The initiatives that seem to offer the most promise are those that reconfigure the way waste is understood. However, it is not only the process of transforming waste from an abject nuisance into a valued product that is central here. It is also necessary to reconfigure people’s acculturated perceptions of, and reactions to waste. Food waste is generated during all stages of the food cycle: while the raw materials are being grown; while these are being processed; when the resulting food products are being sold; when they are prepared in the home or other kitchen; and when they are only partly consumed. Until recently, the food industry in the West almost universally produced large volumes of solid and liquid waste that not only posed problems of disposal and pollution for the companies involved, but also represented a reckless squandering of total food resources in terms of both nutrient content and valuable biomass for society at large. While this is currently changing, albeit slowly, the by-products of food processing were, and often are, dumped (Stuart). In best-case scenarios, various gardening, farming and industrial processes gather household and commercial food waste for use as animal feed or as components in fertilisers (Delgado et al; Wang et al). This might, on the surface, appear a responsible application of waste, yet the reality is that such food waste often includes perfectly good fruit and vegetables that are not quite the required size, shape or colour, meat trimmings and products (such as offal) that are completely edible but extraneous to processing need, and other high grade product that does not meet certain specifications—such as the mountains of bread crusts sandwich producers discard (Hickman), or food that is still edible but past its ‘sell by date.’ In the last few years, however, mounting public awareness over the issues of world hunger, resource conservation, and the environmental and economic costs associated with food waste has accelerated efforts to make sustainable use of available food supplies and to more efficiently recycle, recover and utilise such needlessly wasted food product. This has fed into and led to multiple new policies, instances of research into, and resultant methods for waste handling and treatment (Laufenberg et al). Most straightforwardly, this involves the use or sale of offcuts, trimmings and unwanted ingredients that are “often of prime quality and are only rejected from the production line as a result of standardisation requirements or retailer specification” from one process for use in another, in such processed foods as soups, baby food or fast food products (Henningsson et al. 505). At a higher level, such recycling seeks to reclaim any reusable substances of significant food value from what could otherwise be thought of as a non-usable waste product. Enacting this is largely dependent on two elements: an available technology and being able to obtain a price or other value for the resultant product that makes the process worthwhile for the recycler to engage in it (Laufenberg et al). An example of the latter is the use of dehydrated restaurant food waste as a feedstuff for finishing pigs, a reuse process with added value for all involved as this process produces both a nutritious food substance as well as a viable way of disposing of restaurant waste (Myer et al). In Japan, laws regarding food waste recycling, which are separate from those governing other organic waste, are ensuring that at least some of food waste is being converted into animal feed, especially for the pigs who are destined for human tables (Stuart). Other recycling/reuse is more complex and involves more lateral thinking, with the by-products from some food processing able to be utilised, for instance, in the production of dyes, toiletries and cosmetics (Henningsson et al), although many argue for the privileging of food production in the recycling of foodstuffs.Brewing is one such process that has been in the reuse spotlight recently as large companies seek to minimise their waste product so as to be able to market their processes as sustainable. In 2009, for example, the giant Foster’s Group (with over 150 brands of beer, wine, spirits and ciders) proudly claimed that it recycled or reused some 91.23% of 171,000 tonnes of operational waste, with only 8.77% of this going to landfill (Foster’s Group). The treatment and recycling of the massive amounts of water used for brewing, rinsing and cooling purposes (Braeken et al.; Fillaudeaua et al.) is of significant interest, and is leading to research into areas as diverse as the development microbial fuel cells—where added bacteria consume the water-soluble brewing wastes, thereby cleaning the water as well as releasing chemical energy that is then converted into electricity (Lagan)—to using nutrient-rich wastewater as the carbon source for creating bioplastics (Yu et al.).In order for the waste-recycling-reuse loop to be closed in the best way for securing food supplies, any new product salvaged and created from food waste has to be both usable, and used, as food (Stuart)—and preferably as a food source for people to consume. There is, however, considerable consumer resistance to such reuse. Resistance to reusing recycled water in Australia has been documented by the CSIRO, which identified negative consumer perception as one of the two primary impediments to water reuse, the other being the fundamental economics of the process (MacDonald & Dyack). This consumer aversion operates even in times of severe water shortages, and despite proof of the cleanliness and safety of the resulting treated water. There was higher consumer acceptance levels for using stormwater rather than recycled water, despite the treated stormwater being shown to have higher concentrations of contaminants (MacDonald & Dyack). This reveals the extent of public resistance to the potential consumption of recycled waste product when it is labelled as such, even when this consumption appears to benefit that public. Vegemite: From Waste Product to Australian IconIn this context, the savoury yeast spread Vegemite provides an example of how food processing waste can be repurposed into a new food product that can gain a high level of consumer acceptability. It has been able to retain this status despite half a century of Australian gastronomic multiculturalism and the wide embrace of a much broader range of foodstuffs. Indeed, Vegemite is so ubiquitous in Australian foodways that it is recognised as an international superbrand, a standing it has been able to maintain despite most consumers from outside Australasia finding it unpalatable (Rozin & Siegal). However, Vegemite’s long product history is one in which its origin as recycled waste has been omitted, or at the very least, consistently marginalised.Vegemite’s history as a consumer product is narrated in a number of accounts, including one on the Kraft website, where the apocryphal and actual blend. What all these narratives agree on is that in the early 1920s Fred Walker—of Fred Walker and Company, Melbourne, canners of meat for export and Australian manufacturers of Bonox branded beef stock beverage—asked his company chemist to emulate Marmite yeast extract (Farrer). The imitation product was based, as was Marmite, on the residue from spent brewer’s yeast. This waste was initially sourced from Melbourne-based Carlton & United Breweries, and flavoured with vegetables, spices and salt (Creswell & Trenoweth). Today, the yeast left after Foster Group’s Australian commercial beer making processes is collected, put through a sieve to remove hop resins, washed to remove any bitterness, then mixed with warm water. The yeast dies from the lack of nutrients in this environment, and enzymes then break down the yeast proteins with the effect that vitamins and minerals are released into the resulting solution. Using centrifugal force, the yeast cell walls are removed, leaving behind a nutrient-rich brown liquid, which is then concentrated into a dark, thick paste using a vacuum process. This is seasoned with significant amounts of salt—although less today than before—and flavoured with vegetable extracts (Richardson).Given its popularity—Vegemite was found in 2009 to be the third most popular brand in Australia (Brand Asset Consulting)—it is unsurprising to find that the product has a significant history as an object of study in popular culture (Fiske et al; White), as a marker of national identity (Ivory; Renne; Rozin & Siegal; Richardson; Harper & White) and as an iconic Australian food, brand and product (Cozzolino; Luck; Khamis; Symons). Jars, packaging and product advertising are collected by Australian institutions such as Sydney’s Powerhouse Museum and the National Museum of Australia in Canberra, and are regularly included in permanent and travelling exhibitions profiling Australian brands and investigating how a sense of national identity is expressed through identification with these brands. All of this significant study largely focuses on how, when and by whom the product has been taken up, and how it has been consumed, rather than its links to waste, and what this circumstance could add to current thinking about recycling of food waste into other food products.It is worth noting that Vegemite was not an initial success in the Australian marketplace, but this does not seem due to an adverse public perception to waste. Indeed, when it was first produced it was in imitation of an already popular product well-known to be made from brewery by-products, hence this origin was not an issue. It was also introduced during a time when consumer relationships to waste were quite unlike today, and thrifty re-use of was a common feature of household behaviour. Despite a national competition mounted to name the product (Richardson), Marmite continued to attract more purchasers after Vegemite’s launch in 1923, so much so that in 1928, in an attempt to differentiate itself from Marmite, Vegemite was renamed “Parwill—the all Australian product” (punning on the idea that “Ma-might” but “Pa-will”) (White 16). When this campaign was unsuccessful, the original, consumer-suggested name was reinstated, but sales still lagged behind its UK-owned prototype. It was only after remaining in production for more than a decade, and after two successful marketing campaigns in the second half of the 1930s that the Vegemite brand gained some market traction. The first of these was in 1935 and 1936, when a free jar of Vegemite was offered with every sale of an item from the relatively extensive Kraft-Walker product list (after Walker’s company merged with Kraft) (White). The second was an attention-grabbing contest held in 1937, which invited consumers to compose Vegemite-inspired limericks. However, it was not the nature of the product itself or even the task set by the competition which captured mass attention, but the prize of a desirable, exotic and valuable imported Pontiac car (Richardson 61; Superbrands).Since that time, multinational media company, J Walter Thompson (now rebranded as JWT) has continued to manage Vegemite’s marketing. JWT’s marketing has never looked to Vegemite’s status as a thrifty recycler of waste as a viable marketing strategy, even in periods of austerity (such as the Depression years and the Second World War) or in more recent times of environmental concern. Instead, advertising copywriting and a recurrent cycle of cultural/media memorialisation have created a superbrand by focusing on two factors: its nutrient value and, as the brand became more established, its status as national icon. Throughout the regular noting and celebration of anniversaries of its initial invention and launch, with various commemorative events and products marking each of these product ‘birthdays,’ Vegemite’s status as recycled waste product has never been more than mentioned. Even when its 60th anniversary was marked in 1983 with the laying of a permanent plaque in Kerferd Road, South Melbourne, opposite Walker’s original factory, there was only the most passing reference to how, and from what, the product manufactured at the site was made. This remained the case when the site itself was prioritised for heritage listing almost twenty years later in 2001 (City of Port Phillip).Shying away from the reality of this successful example of recycling food waste into food was still the case in 1990, when Kraft Foods held a nationwide public campaign to recover past styles of Vegemite containers and packaging, and then donated their collection to Powerhouse Museum. The Powerhouse then held an exhibition of the receptacles and the historical promotional material in 1991, tracing the development of the product’s presentation (Powerhouse Museum), an occasion that dovetailed with other nostalgic commemorative activities around the product’s 70th birthday. Although the production process was noted in the exhibition, it is noteworthy that the possibilities for recycling a number of the styles of jars, as either containers with reusable lids or as drinking glasses, were given considerably more notice than the product’s origins as a recycled product. By this time, it seems, Vegemite had become so incorporated into Australian popular memory as a product in its own right, and with such a rich nostalgic history, that its origins were no longer of any significant interest or relevance.This disregard continued in the commemorative volume, The Vegemite Cookbook. With some ninety recipes and recipe ideas, the collection contains an almost unimaginably wide range of ways to use Vegemite as an ingredient. There are recipes on how to make the definitive Vegemite toast soldiers and Vegemite crumpets, as well as adaptations of foreign cuisines including pastas and risottos, stroganoffs, tacos, chilli con carne, frijole dip, marinated beef “souvlaki style,” “Indian-style” chicken wings, curries, Asian stir-fries, Indonesian gado-gado and a number of Chinese inspired dishes. Although the cookbook includes a timeline of product history illustrated with images from the major advertising campaigns that runs across 30 pages of the book, this timeline history emphasises the technological achievement of Vegemite’s creation, as opposed to the matter from which it orginated: “In a Spartan room in Albert Park Melbourne, 20 year-old food technologist Cyril P. Callister employed by Fred Walker, conducted initial experiments with yeast. His workplace was neither kitchen nor laboratory. … It was not long before this rather ordinary room yielded an extra-ordinary substance” (2). The Big Vegemite Party Book, described on its cover as “a great book for the Vegemite fan … with lots of old advertisements from magazines and newspapers,” is even more openly nostalgic, but similarly includes very little regarding Vegemite’s obviously potentially unpalatable genesis in waste.Such commemorations have continued into the new century, each one becoming more self-referential and more obviously a marketing strategy. In 2003, Vegemite celebrated its 80th birthday with the launch of the “Spread the Smile” campaign, seeking to record the childhood reminisces of adults who loved Vegemite. After this, the commemorative anniversaries broke free from even the date of its original invention and launch, and began to celebrate other major dates in the product’s life. In this way, Kraft made major news headlines when it announced that it was trying to locate the children who featured in the 1954 “Happy little Vegemites” campaign as part of the company’s celebrations of the 50th anniversary of the television advertisement. In October 2006, these once child actors joined a number of past and current Kraft employees to celebrate the supposed production of the one-billionth jar of Vegemite (Rood, "Vegemite Spreads" & "Vegemite Toasts") but, once again, little about the actual production process was discussed. In 2007, the then iconic marching band image was resituated into a contemporary setting—presumably to mobilise both the original messages (nutritious wholesomeness in an Australian domestic context) as well as its heritage appeal. Despite the real interest at this time in recycling and waste reduction, the silence over Vegemite’s status as recycled, repurposed food waste product continued.Concluding Remarks: Towards Considering Waste as a ResourceIn most parts of the Western world, including Australia, food waste is formally (in policy) and informally (by consumers) classified, disposed of, or otherwise treated alongside garden waste and other organic materials. Disposal by individuals, industry or local governments includes a range of options, from dumping to composting or breaking down in anaerobic digestion systems into materials for fertiliser, with food waste given no special status or priority. Despite current concerns regarding the security of food supplies in the West and decades of recognising that there are sections of all societies where people do not have enough to eat, it seems that recycling food waste into food that people can consume remains one of the last and least palatable solutions to these problems. This brief study of Vegemite has attempted to show how, despite the growing interest in recycling and sustainability, the focus in both the marketing of, and public interest in, this iconic and popular product appears to remain rooted in Vegemite’s nutrient and nostalgic value and its status as a brand, and firmly away from any suggestion of innovative and prudent reuse of waste product. That this is so for an already popular product suggests that any initiatives that wish to move in this direction must first reconfigure not only the way waste itself is seen—as a valuable product to be used, rather than as a troublesome nuisance to be disposed of—but also our own understandings of, and reactions to, waste itself.Acknowledgements Many thanks to the reviewers for their perceptive, useful, and generous comments on this article. All errors are, of course, my own. The research for this work was carried out with funding from the Faculty of Arts, Business, Informatics and Education, CQUniversity, Australia.ReferencesAnderson, C. T. “Sacred Waste: Ecology, Spirit, and the American Garbage Poem.” Interdisciplinary Studies in Literature and Environment 17 (2010): 35-60.Blake, J. The Vegemite Cookbook: Delicious Recipe Ideas. Melbourne: Ark Publishing, 1992.Braeken, L., B. Van der Bruggen and C. Vandecasteele. “Regeneration of Brewery Waste Water Using Nanofiltration.” Water Research 38.13 (July 2004): 3075-82.City of Port Phillip. “Heritage Recognition Strategy”. Community and Services Development Committee Agenda, 20 Aug. 2001.Cozzolino, M. Symbols of Australia. Ringwood: Penguin, 1980.Creswell, T., and S. Trenoweth. “Cyril Callister: The Happiest Little Vegemite”. 1001 Australians You Should Know. North Melbourne: Pluto Press, 2006. 353-4.Delgado, C. L., M. Rosegrant, H. Steinfled, S. Ehui, and C. Courbois. Livestock to 2020: The Next Food Revolution. Food, Agriculture, and the Environment Discussion Paper, 28. Washington, D. C.: International Food Policy Research Institute, 2009.Farrer, K. T. H. “Callister, Cyril Percy (1893-1949)”. Australian Dictionary of Biography 7. Melbourne: Melbourne University Press, 1979. 527-8.Fillaudeaua, L., P. Blanpain-Avetb and G. Daufinc. “Water, Wastewater and Waste Management in Brewing Industries”. Journal of Cleaner Production 14.5 (2006): 463-71.Fiske, J., B. Hodge and G. Turner. Myths of Oz: Reading Australian Popular Culture. Sydney: Allen & Unwin, 1987.Foster’s Group Limited. Transforming Fosters: Sustainability Report 2009.16 June 2010 ‹http://fosters.ice4.interactiveinvestor.com.au/Fosters0902/2009SustainabilityReport/EN/body.aspx?z=1&p=-1&v=2&uid›.George Patterson Young and Rubicam (GPYR). Brand Asset Valuator, 2009. 6 Aug. 2010 ‹http://www.brandassetconsulting.com/›.Harper, M., and R. White. Symbols of Australia. UNSW, Sydney: UNSW Press, 2010.Henningsson, S., K. Hyde, A. Smith, and M. Campbell. “The Value of Resource Efficiency in the Food Industry: A Waste Minimisation Project in East Anglia, UK”. Journal of Cleaner Production 12.5 (June 2004): 505-12.Hickman, M. “Exposed: The Big Waste Scandal”. The Independent, 9 July 2009. 18 June 2010 ‹http://www.independent.co.uk/life-style/food-and-drink/features/exposed-the-big-waste-scandal-1737712.html›.Ivory, K. “Australia’s Vegemite”. Hemispheres (Jan. 1998): 83-5.Khamis, S. “Buy Australiana: Diggers, Drovers and Vegemite”. Write/Up. Eds. E. Hartrick, R. Hogg and S. Supski. St Lucia: API Network and UQP, 2004. 121-30.Lagan, B. “Australia Finds a New Power Source—Beer”. The Times 5 May 2007. 18 June 2010 ‹http://www.timesonline.co.uk/tol/news/science/article1749835.ece›.Laufenberg, G., B. Kunz and M. Nystroem. “Transformation of Vegetable Waste into Value Added Products: (A) The Upgrading Concept; (B) Practical Implementations [review paper].” Bioresource Technology 87 (2003): 167-98.Luck, P. Australian Icons: Things That Make Us What We Are. Melbourne: William Heinemann Australia, 1992.MacDonald, D. H., and B. Dyack. Exploring the Institutional Impediments to Conservation and Water Reuse—National Issues: Report for the Australian Water Conservation and Reuse Research Program. March. CSIRO Land and Water, 2004.Myer, R. O., J. H. Brendemuhl, and D. D. Johnson. “Evaluation of Dehydrated Restaurant Food Waste Products as Feedstuffs for Finishing Pigs”. Journal of Animal Science 77.3 (1999): 685-92.Pittaway, M. The Big Vegemite Party Book. Melbourne: Hill of Content, 1992. Powerhouse Museum. Collection & Research. 16 June 2010.Renne, E. P. “All Right, Vegemite!: The Everyday Constitution of an Australian National Identity”. Visual Anthropology 6.2 (1993): 139-55.Richardson, K. “Vegemite, Soldiers, and Rosy Cheeks”. Gastronomica 3.4 (Fall 2003): 60-2.Rood, D. “Vegemite Spreads the News of a Happy Little Milestone”. Sydney Morning Herald 6 Oct. 2008. 16 March 2010 ‹http://www.smh.com.au/news/national/vegemite-spreads-the-news-of-a-happy-little-milestone/2008/10/05/1223145175371.html›.———. “Vegemite Toasts a Billion Jars”. The Age 6 Oct. 2008. 16 March 2010 ‹http://www.theage.com.au/national/vegemite-toasts-a-billion-jars-20081005-4uc1.html›.Royte, E. Garbage Land: On the Secret Trail of Trash. New York: Back Bay Books, 2006.Rozin, P., and M. Siegal “Vegemite as a Marker of National Identity”. Gastronomica 3.4 (Fall 2003): 63-7.Scanlan, J. On Garbage. London: Reaktion Books, 2005.Stuart, T. Waste: Uncovering the Global Food Scandal. New York: W. W. Norton & Company, 2009.Superbrands. Superbrands: An Insight into Many of Australia’s Most Trusted Brands. Vol IV. Ingleside, NSW: Superbrands, 2004.Symons, M. One Continuous Picnic: A History of Eating in Australia. Ringwood: Penguin Books, 1982.Wang, J., O. Stabnikova, V. Ivanov, S. T. Tay, and J. Tay. “Intensive Aerobic Bioconversion of Sewage Sludge and Food Waste into Fertiliser”. Waste Management & Research 21 (2003): 405-15.White, R. S. “Popular Culture as the Everyday: A Brief Cultural History of Vegemite”. Australian Popular Culture. Ed. I. Craven. Cambridge UP, 1994. 15-21.Yu, P. H., H. Chua, A. L. Huang, W. Lo, and G. Q. Chen. “Conversion of Food Industrial Wastes into Bioplastics”. Applied Biochemistry and Biotechnology 70-72.1 (March 1998): 603-14.
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