Journal articles on the topic 'Swedish language - Rhetoric'

Professional organizations use websites as spaces for the creation of communities. Academies of Sciences are examples of professional organizations, and their websites represent scientific discourse used in these scientific communities. However, little to no attention has been paid to the ways in which websites of Academies of Sciences present these scientific organizations in general and use rhetorical temporality for that purpose in particular. In this article, we attempt to explore how rhetorical temporality functions across two Academies of Sciences’ websites associated with different nations: the US National Academy of Sciences and the Royal Swedish Academy of Sciences. We situated our research within the frames of epideictic rhetoric, the role of consensus in the rhetoric of science, and rhetorical temporality. We developed a coding scheme that we applied to our data to categorize the individual pages on each site according to how they were temporally situated. Our analysis revealed several differences in the ways that the temporal categories we developed were used within each site. The coding scheme we created shows potential for future application to websites belonging to other professional organizations

This article examines the ways in which the Finnish liberals described themselves as national liberals and how they were labeled by their opponents as supporters of foreign doctrines and cosmopolitanism in the late nineteenth century. It will be shown that the rhetoric of liberalism was entangled in an inflamed issue between the advocates of Finnish and Swedish languages in Finland. Ultimately, this contest dealt with the concept of nation. Furthermore, the article discusses the uses of other countries' political life as exemplary cases, thus bringing a transnational perspective into the analysis. The contested character of the concept of liberalism and its compound form, national liberalism (nationell liberalism, kansallinen liberalismi), will be highlighted by paying attention to the semantic differences between Swedish-language and Finnish-language uses of the concept. The article closes with an interpretation of the weak role that the concept of liberalism has played in nineteenth-century Finnish political culture.

Stereotypes are generally considered to be the opposite of good information, which of course should be accurate and have some degree of complexity. At their worst stereotypes spread prejudice, at the best they may contain a 'kernel of truth'. However, as globalization moves on the demand for simplified understanding of complex, large-scale phenomena grows. In our article an analysis of some aspects of east-west image making is offered showing an ambivalent use of difference and similarity. How do western observers make sense of recent dramatic changes in the East in the context of telecom? What simplifications are thought to bring home the basic meaning of this drama? If stereotypes pin point difference, metaphors are about similarity and promotes a cognitive world-view of basic interchangeability. This article contains some observations of both, the distinctiveness and the affinity of Asia as seen by particular western observers. The point of departure for our discussion of how stereotypes are used in the west to make Asia and especially China manageable is 'Business Weekly' (in Swedish: Veckans Affärer), a Swedish business magazine. All issues released during the last three years have been examined. Articles about Asia, different countries in Asia, Swedish companies operating in Asia, people doing business in Asia, and Asians operating in the west, have been examined. We will show how China and Japan were presented to the Swedish business community during these three years of rapid and turbulent change.

The question addressed in this analysis is one with broad theoretical and comparative implications: how do key political and social institutions, which we call regulatory mechanisms, affect the marketplace of ideas in different polities? First, election and party systems, interest groups, political financing, and the mass media are identified as the most obvious market mechanisms operating to regulate the flow of ideas in democratic societies. Second, this framework is then applied to case studies of party and candidate rhetoric in recent Swedish and American national elections. Although more developed in the United States than in Sweden, both cases reveal a drift toward negative equilibrium in the marketplace, characterized by the decline of party loyalties and voting participation, along with a widespread loss of faith in politicians and political language.

The aim of this topos analysis is to identify features of argumentation in Swedish parliamentary debates on asylum policy in 2015 and 2016 compared to German debates. Findings include a focus on procedural rather than substantive aspects and an adaptation of government-like argumentation by cooperating opposition parties. These can be attributed to the focus on consensus and cooperation in Sweden, governed by a minority government, and may be typical of minority governments, common in Scandinavia, in general.

A concept that lies at the heart of political rhetoric is that of ‘workfare’. The issue, however, is what types of arguments have been invoked to assert the value of the concept. During the 1960s and 1970s, extensive criticism emerged towards a working life that was said to hinder women’s emancipation; a working life that wasted resources and had a negative impact on the environment; a working life that sought material consumerism rather than quality of life. The demand for a work time reduction also received much support. In this article, we have studied the use of language that The Swedish Employers’ Confederation used when publicly formulating their stances on the work time issue in 1975. We have chosen to highlight the argument contained in a discussion pamphlet published by Swedish Employers’ Confederation, in a situation where the use of language was determined by the left-wing movement, and solidarity, international aid and daycare places were keywords, rather than growth and consumption. The arguments employed in the discussion pamphlet were based in the idea that non-work entails a lack of solidarity for social development. Those who desired a work time reduction were portrayed by Swedish Employers’ Confederation as environmental villains and opponents to the liberation of both oppressed women and the impoverished of the third world. Swedish Employers’ Confederation’s pamphlet can be regarded as an example on how capitalism may handle major criticism. By reversing the meaning of the core concepts of the criticism, opponents’ arguments were assimilated, which contributed to a new rationalization of the capitalism. One of the major contributions from our study to the research field is an improved understanding of how this process developed.

Stieg Larsson’s Millennium trilogy has attracted huge audiences all over the world. Interest in the trilogy has been fuelled by revelations about the life and death of the author, and by clever publicity campaigns for both the books and the film adaptations, but little attention has been paid so far to the language and style of the novels. This article will focus on Larsson’s attempt to incorporate social campaigning and politics into the crime genre, and the extent to which he is able to combine rhetorical attacks on the injustices of contemporary Swedish society with a gripping plot. The article will offer a close analysis of the stylistic ‘gear shifts’ in the novels (Page, 1973), along with an examination of the various types of paratextual matter (Genette, 1997 [1987]) they incorporate. In addition, I will explore how far Larsson’s writing participates in the reworking of definitions of criminality and deviance within the genre (Gregoriou, 2007). Finally, the article will consider how far the film adaptations dilute Larsson’s social and political agenda, and tone down or glamorise the sexual violence which is such a feature of the novels.

During mid-eighteenth century a religious revival had reached Sweden from Germany: The Moravian movement. One significant characteristic of this movement was that it gave the individual the right to express a personal confession of faith in his or her own words. As a consequence, women in Moravian circles had unique opportunities to act and speak in public. They did so in writing and even by preaching, something that was denied them in most other religious contexts. This was the case in orthodox Lutheranism, which was the dominating doctrine at the time, imposed by the authorities in Sweden. In this artide, which is based on my ongoing research project in comparative literature ("Gender, power and religious rhetoric in the Swedish eighteenth-century Moravian movement"), I discuss how gender was constructed in religious songs written by some Moravian writers and how women writer's gained religious and rhetorical authority. For comparison male authors also are brought into the discussion. Primarily my discussions are based on rhetorical analysis, i.e. of rhetorical devices, such as metaphorical language and ways of argumentation. The gender bound elements that are used in the songs cannot in any uncomplicated way be related to the sex of the author. Nevertheless, one can distinguish means of empowerment for women. Certain images could for example destabilize the thought of women as passive and subordinated objects. Furthermore qualities associated with the feminine, such as nurturing and caretaking, is positively described in some of these songs and taken in as a part ofdeity. It becomes clearthat although religion limited women's participation in public religious language and ideas, it could at the same time be used to exceed gender bound limits.

This paper is an inquiry into a contemporary heavy metal band from Sweden called Ghost. Ghost released its first studio album in 2010 and, while there is some discussion as to what their genre is exactly, they immediately became a rising star in the metal scene. Yet what is of particular interest from a storytelling point of view, especially with regard to theological answers to philosophical questions in popular culture, is that the band presents itself as a satanic version of the Catholic Church through their stage act and lyrics. This made me curious whether they are trying to convey a message and, if yes, what that message might be. For the present paper, I have focused on the latter by performing a non-exhaustive textual analysis of the lyrics in a selection of songs from each of the four studio albums released so far. Ghost turns Christian liturgy on its head by utilizing devout language that is normally reserved for God and Christ to describe Satan and the Antichrist, a strategy I have called the ”satanification” of Christian doctrine, and in doing so their songs evoke imagery of a satanic faith community at prayer. The band then uses this radical inversion of traditional Christian themes to criticize certain elements of society, especially those aspects they associate with organized religion.

AbstractThis study examines normativity of affect and the affective embeddedness of normativity, instantiated as verbal and embodied stances taken by the participants in adult-child remedial interchanges. The data are based on one year of video fieldwork in a first-grade class at a Swedish primary school. An ethnographically informed analysis of talk and multimodal action is adopted. The findings show that the children’s affective and normative transgressions provided discursive spaces for adult moral instructions and socialization. However, the children’s compliant responses were resistant and subversive. They were designed as embodied double-voiced acts that indexed incongruent affective and moral stances. The findings further revealed several ways of configuring embodied double-voiced responses. The children juxtaposed multiple modalities and exploited the expectations of what constitutes appropriate temporal duration, timing, and shape of nonverbal responses. They (i) combined up-scaled verbal and embodied hyperbolic rhetoric when the teachers’ talk required but minimal responses, and (ii) configured antithetical affect displays, e.g., crying and smiling, or overlaid bodily displays of moral emotion (sadness, seriousness, and smiling) with aligning but exaggerated gestures and movements. Subversive, embodied double-voiced responses simultaneously acquiesced with and deflected the responsibility and effectively derailed a successful closure of remedial interchange.

Lika Rodin – PhD, lecturer in social psychology at the Institute of Health and Learning, University of Skövde, Sweden. Email: lika.rodin@his.se DOI: 10.17323/727-0634-2017-15-4-603-616 With the shift of political discourse in the European Union away from the idea of multiculturalism, the notion of 'civic integration', frequently accompanied by the language of cultural differences, has become prominent in policies and social interventions. This study explores the experiences of an integration project entitled 'Cultural Friend Tibro', initiated in Western Sweden by local authorities. The main idea of the project is to bring together representatives of different cultural groups – immigrants and local residents – and facilitate the development of friendship-like relationships. Mutual learning, exchange and joy are especially emphasised as a means to overcoming prejudices and social divisions. No specific requirements in terms of ethnicity are demanded of the participants: local residents involved in the project are not expected to be of Swedish origin. Instead, the requirement is that they possess sufficient knowledge of Swedish culture and society. Both categories of participants are considered 'cultural friends'. The procedure of 'matching' newly arrived and 'established Swedes' is hoped to initiate interpersonal interactions. Matching couples individuals or families is done with reference to gender, family situation and possible common interests or hobbies. It is left to the participants themselves to decide whether they would like to develop further relationships. In spite of the seemingly open and friendly format initially promoted by the project organisers, practices of estrangement ('othering') have surfaced in participant reflections on how the project was implemented. In this study, I identify and critically examine manifestations of othering as an effect of employing the notion of culture in the project’s rhetoric, as well as possible ways by which participants may spontaneously destabilise the constructed cultural boundaries. This case study is built on the analysis of multiple sources, including ten semi-structured interviews with project participants, inquiries with the project leader, analysis of project documents and advertisements and social media materials.

Secularization and diversity are two social features that characterize the contemporary world. The rhetoric of the public debate in a number of countries has become increasingly polarized and characterized by a “we” and “them” thinking that relates a national “we” to a specific religion. This occurs in part as a reaction to the changes in national monocultural paradigms as most communities today are characterized by pluralism regarding lifestyles, religion, language and geographical background. Thus, secularization processes are ongoing while many countries, not least Sweden, are becoming increasingly pluralistic and multi-religious. The school and classrooms are a mirror of the communities they are a part of. The aim of the article is to explore how secularization and increasing pluralism finds expression and interact in the classroom practice of Religious Education. The analysis is based on ethnographic data from classroom observations of Religious Education in four different Swedish upper secondary schools. The results indicate that secularism and non-religious positions are considered a neutral and objective position and that secularism is used as a way to maneuver diversity in the classroom which affects the possibilities of dialogue and understanding.

The variation in distribution and meaning of the English Present Perfect compared to its counterparts in other European languages raises a puzzle for the cross-linguistic semantics and pragmatics of tense and aspect. We apply Translation Mining, a form-based approach, to analyze the meaning of the HAVE-PERFECT across languages in a parallel corpus based on "Harry Potter and the Philosopher's Stone" and its translations in Swedish, Spanish, Dutch, German and French. We use the alternation in the Harry Potter novel between narrative discourse (storytelling) and dialogue (the characters talking to each other) to establish the PERFECT as an indexical tense-aspect category that appears exclusively in dialogue. We then link the proposed information management roles of the Present Perfect (Portner 2003, Nishiyama & Koenig 2010) to moves in the language game. We find different distributions of PERFECT use across the sentence types corresponding to these moves (declarative vs. interrogative). This lends support to a cross-linguistically common rhetorical structure in sequences of PERFECT sentences (de Swart 2007).

Seen from an interpersonal perspective, within the framework of Appraisal (Martin and White 2005), cleft constructions in English and Swedish function in the system of Engagement as a heteroglossic rhetorical device by which speakers and writers negotiate an authorial position for themselves while implicitly acknowledging the existence of alternative positions. The cleft clause opens up the utterance to heteroglossic negotiation by representing one of its clause elements as a semantic gap. The identity of the semantic gap is then identified by the clefted constituent in the superordinate clause. It-clefts and reversed wh-clefts have different clefting possibilities in English and Swedish, which means that it-clefts and reversed wh-clefts are used to negotiate different types of authorial positions.

Rhetoricians have long realized that crises are, in part, the product of audience perception and therefore rhetorical choice. In this article I will demonstrate that the speech that Swedish climate activist Greta Thunberg gave at the 2019 United Nations Climate Action Summit employs presence to not only transcend her own person, but time itself, and presents climate catastrophe as a future present that should be avoided at all cost.

To participate in the global conversation on how to combat climate change, Japanese university students need to better utilise their English for Academic Purposes (EAP) skills outside the second language (L2) classroom. Therefore, this study seeks to enhance the public speaking skills of Japanese university students by analysing and drawing from a series of recent speeches by Swedish climate-change activist Greta Thunberg. Being of a similar age and speaking in a second language, Thunberg resonates as a public speaker that Japanese university students can model. The research design for this study consisted of two phases. Initially, a structural analysis of Thunberg’s speech transcripts was conducted, exploring her use of positive and negative message framing approaches. Secondly, an analysis of the persuasive discursive techniques (PDTs) used in her speeches was conducted, focusing on identifying established rhetorical devices such as tripling, contrasting, and personalising, as well as the use of inclusive language and exclusive language. This paper details and analyses the approaches and techniques used by Thunberg (framing and rhetorical) and then discusses how they can be taught to Japanese university students seeking to move beyond generic English language classroom presentations.

This essay examines the supplicatory letter the Swedish-born Helena, marchioness of Northampton, addressed to Thomas Radcliffe, third earl of Sussex, in 1576 or 1577, hoping he would help her regain access to Elizabeth I. The essay situates the letter within the early modern patronage system and the court environment, but foremost within the field of early modern letter-writing in general, and the supplicatory letter in particular. The essay shows how a number of rhetorical strategies, designed to inspire pity and benevolence mainly through ethos and pathos, are employed to create positions for both supplicant and addressee. In this way, the letter reaches the desired goal of regaining royal presence. By looking at the letter through the frames of early modern letter-writing and more general rhetorical practise, the essay points to a tension between the letter’s stated sentiment of “utter confusion” and its highly formalised expression, indicative of the letter’s rhetorical situation and especially of the constraints related to its sender’s social status. The letter is transcribed in an appendix.

The article argues for the importance of an open, reflexive-methodological approach when switching between studying text, context and researcher activity. Close linguistic analysis can benefit from being linked with the researcher’s contextualisation of his empirical material as well as with more distanced readings. The more specific starting point for this article is that school development, like other similar terms such as school improvement and the like, makes use of linguistic building blocks with which whole narratives about today’s and tomorrow’s schools can be constructed. The subject of the study is a short text issued by the Swedish Schools Inspectorate (Skolinspektionen). Government language changes according to the authorities’ role in society and their own definitions of their functions, and an important aspect here is the legitimacy of the authorities’ texts. By means of various kinds of close linguistic analysis, the above-mentioned text is studied with regard to choice of categories, hierarchies of modalisation and the rhetorical effects of different types of formulations in a broader political-social landscape. The article concludes with a reflective discussion on the relationship between government language and irony as a stylistic device – a device that is based on the results of the close empirical analysis.1

In recent decades, inequality has increased in Sweden. The increasing gaps are connected with policies that are often called neoliberal. How does working-class literature relate to these social problems and what literary possibilities does it open up? In this article I discuss these questions based on some literary examples from Swedish contemporary working-class literature. These literary examples have attracted much attention. My perspective is that I see working-class literature as literature with a distinct use value and a literature that has specific functions in the working-class literature context (Felski, 2008). Kristian Lundberg, Johan Jönson and Jenny Wrangborg all give personal accounts from workplaces. Such can be valuable. The problem with Lundberg and Jönson is that they tend to be introverted and egocentric. Especially Lundberg lacks the class perspective. Perhaps Lundberg’s Yarden (The Yard, 2009) should be described as confessional literature rather than working-class literature. With Susanna Alakoski the working-class is hidden behind the concept of poverty. The working-class as actor is absent. The labor movement as well. Instead, it is the middle class who appear as actor. Through the role of jester, Jönson makes class society visible. The role of jester could be seen as a specific rhetorical strategy and a literary device to create a distancing effect, or Verfremdungseffekt. Wrangborg connects to the legacy of early working-class literature with struggle poems. From within the workplace she describes work situations and experiences of class. Emil Boss takes a close look at language and concepts in a postpolitical age when old concepts have changed meaning. It is a crucial task for working-class literature to explain, interpret and examine old concepts that have changed meaning in a new political era, when the labor movement has lost contact with previous ideals and social democratic governments pursue rightwing politics, thus making it difficult to distinguish between left and right.

In this article, I will take up the idea of “origins” as it pertains to Finnish Shakespeare during Finland’s time as an autonomous Grand Duchy of Russia from 1809-1917. While not technically the beginning of Shakespearean performances, the late eighteenth and early nineteenth centuries are the beginning of the rhetorical use of Shakespeare in public discourse used to establish cultural sovereignty distinct from Sweden and Russia. Beginning with a brief overview of Shakespearean mentions in the latter half of the eighteenth century, I will analyse the public discourse found in Finnish literary journals and newspaper articles in the 1810’s and 20’s. Following an analysis of J. F. Lagervall’s 1834 Ruunulinna, I will then briefly track how shifting attitudes towards translations such as those found in J. V. Snellman’s writings influenced the emerging Finnish literary and theatre tradition, most notably with Kaarlo Slöör and Paavo Cajendar’s Shakespeare translations and the establishment of the Finnish Theatre in 1871. Finally, an analysis of Juhani Aho’s untranslated essay in Gollancz’ 1916 A Book of Homage to Shakespeare will highlight the legacy of prior Finnish Shakespearean traditions, while also highlighting the limits of translation. Ultimately, I suggest that Shakespeare was appropriated early on as an accessible figure of resistance in the face of Swedish linguistic supremacy and the increasing threat of Russian assimilation and oppression.

Per Stam om CAROLINE HAUXFRAMKALLNING. SKRIFT, KONSUMTION OCH SEXUALITET I KARIN BOYES ASTARTE OCH HENRY PARLANDS SÖNDERGöteborg/Stockholm: Makadam, 2013, 359 s. (diss. Stockholm) Sofia Pulls om EVA SÖDERBERG, MIA ÖSTERLUND & BODIL FORMARK (RED.)FLICKTION. PERSPEKTIV PÅ FLICKAN I FIKTIONENMalmö: Universus Academic Press, 2013, 328 s. Johan Alfredsson om MARTIN GLAZ SERUPRELATIONEL POESIOdense: Syddansk Universitetsforlag, 2013, 115 s. Lisbeth Stenberg om MARIA M. BERGLUNDVÄRV OCH VERK. FÖRNYELSE OCH TRADITION I NORDISK KVINNOLITTERATURHISTORIA FRÅN TILLKOMST TILL TRYCKT BOKKarlstad University Studies, 2013:21. Karlstad: Institutionen för språk, litteratur och interkultur, Karlstads universitet, 320 s. (diss. Karlstad) Åsa Arping om EIVIND TJØNNELAND (RED.)KRITIKK FØR 1814. 1700-TALLETS POLITISKE OG LITTERÆRE OFFENTLIGHETOslo: Dreyers forlag, 2014, 639 s. Jesper Olsson om MARKUS HUSSMOTSTÅNDETS AKUSTIK. SPRÅK OCH (O)LJUD HOS PETER WEISS 1946–1960Lund: ellerströms, 2014, 297 s. (diss. Södertörn/Stockholm) Frida Beckman om MAGNUS ULLÉN (RED.)VÅLDSAMMA FANTASIER. STUDIER I FIKTIONSVÅLDETS FUNKTION OCH ATTRAKTIONKulturvetenskapliga skriftserien, 2:2014 Karlstad: Karlstads universitet, 2014, 230 s. Per-Olof Mattsson om CHRISTIAN BERRENBERG”ES IST DEINE PFLICHT ZU BENUTZEN, WAS DU WEIßT!” LITERATUR UND LITERARISCHE PRAKTIKEN IN DER NORWEGISCHEN ARBEITERBEWEGUNG 1900–1931Literarische Praktiken in Skandinavien; 3. Würzburg: Ergon, 2014, 476 s. (diss. Köln) Tilda Maria Forselius om EVA HÆTTNER AURELIUS, HEDDA GUNNENG & JON HELGASON (RED.)WOMEN’S LANGUAGE. AN ANALYSIS OF STYLE AND EXPRESSION IN LETTERS BEFORE 1800Lund: Nordic Academic Press, 2012, 260 s. Jennie Nell om PETER LIND”STRUNT ALT HVAD DU ORERAR”. CARL MICHAEL BELLMAN, ORDENSRETORIKEN OCH BACCHI ORDENStudia Rhetorica Upsaliensa 4, red. Otto Fischer, Uppsala: Uppsala universitet, 2014, 322 s. (diss. Uppsala) Marianne Sandels om CARIN FRANZÉNJAG GAV HONOM INTE MIN KÄRLEK. OM HÖVISK KÄRLEK SOM KVINNLIG STRATEGIStockholm: Ersatz, 2012, 174 s. Johannes Björk om MAGNUS NILSSONLITERATURE AND CLASS. AESTHETICAL-POLITICAL STRATEGIES IN MODERN SWEDISH WORKING-CLASS LITERATUREBerlin: Berliner Beiträge zur Skandinavistik Band 21, 2014, 172 s. Hilda Jakobsson om KRISTINA FJELKESTAM, HELENA HILL & DAVID TJEDER (RED.)KVINNORNA GÖR MANNEN. MASKULINITETSKONSTRUKTIONER I KVINNORS TEXT OCH BILD 1500–2000,Göteborg/Stockholm: Makadam, 2013, 351 s. Thomas Götselius om KNUT OVE ELIASSEN, ANNE FASTRUP & TUE ANDERSEN NEXØ (RED.)EUROPEISK LITTERATUR 1500–1800. BIND 1. VERDEN: FRA COLUMBUS TILL NAPOLEONAarhus: Aarhus universitetsforlag, 2013, 260 s.

AbstractThis is a study of a concessive discourse pattern in which the speaker first makes an assertion, then backs down from it, and eventually recycles the original standpoint. This practice bears a strong resemblance to show concessions which Antaki and Wetherell (1999) identify as typical of ideological debate. Our data are from Swedish conversations in everyday as well as institutional settings. We argue thus that the practice of conceding and reasserting does not limit itself to specific rhetoric purposes but is a generally available device for reasoning and argumentation in conversation. The practice enhances intersubjectivity in interaction by acknowledging other viewpoints, signaling reciprocity between the participants, and contributing to preference for agreement. We account for the dialogic nature of this concessive pattern by analyzing first same-speaker produced and then other-induced concessions. We also consider the relation of the concession–reassertion format to other concessive practices.

This work aims to study the construction of migrant categories and immigration discourse on Swedish-speaking Facebook pages in the last decade. It combines the insights from computational linguistics and distributional semantics approach with those from discursive psychology to explore a corpus of more than 1 M Facebook posts. This allows one to compare the meanings of labels denoting various categories of migrants and identify the key interpretative repertoires used to discuss the immigration topic. The study finds that the ‘immigrant’ category has stronger association with potential costs, benefits and threat to the host society, while the ‘refugee’ category is presented as in need of support and solidarity. Nevertheless, objectification and exclusionary rhetoric are used in relation to both categories, although in different ways, while the immigration issue is often interpreted as a matter of Sweden’s national concern rather than as a part of people’s actual experiences and life paths.

This paper provides a comparative critical discourse analysis of news discourse on terrorism with respect to the coverage by two Swedish and two UK broadsheet newspapers of the terrorists attacks that took place in Stockholm and in London respectively in the year 2017. The research goal is to investigate the type of discourses mobilized that help enact a ‘politics of fear’, and to compare the constitutive elements of this rhetoric within the same, and across the two national contexts. The findings point to three major representations as points on a continuum of discourses that emphatically affirm, give rise to, but also resist and counteract, a politics of fear. The paper sheds light on processes of normalization at work in the routine discursive practices of press coverage, but also to the rise of counter-discourses that resist, downplay, or take a critical stance toward the core elements of a politics of fear. It is argued that these latter discursive practices may work in the opposite direction, namely to de-normalize or marginalize a dominant politics of fear.

Abstract The relationship between time and politics is complex and multilayered, especially in issues such as global warming. This facilitates political playing with and about time; political actors use and frame time in various ways. Drawing upon the work of Reinhart Koselleck, this article examines temporal statements about the environment and the climate in Swedish election campaigns 1988 to 2018 and shows how political rhetoric has been constituted by several competing modalities of time. However, these modalities can become problematic for political thinking about the future. To resolve the climate crisis, we need a politics that acknowledges both historical and political contingency. Engaging with the past, without seeking to extrapolate a unified narrative of historical progress, explores the past from various perspectives and shows how the present is contingent. This could enable a renegotiation of possible futures and a politics for the future that facilitates both understanding and action.

Across cultures and languages spontaneous speech is often accompanied by gestures. It is a popular belief that people in Italy gesture more than people in Northern Europe, such as in Sweden. Despite this general assumption few studies empirically investigate cultural differences in gesture frequency and gesture function under similar circumstances. This study compares the spoken and gestural behaviours of Italian and Swedish speakers, assumed to represent gesture-rich vs. gesture-sparse cultures. We examine the groups' gestural behaviour for frequency, and in terms of possible differences in rhetorical style probing the distribution of gestural functions (referential vs. pragmatic) across narrative levels (narrative, metanarrative, and paranarrative). The results show that (1) Italians overall do gesture more than Swedes; (2) Italians produce more pragmatic gestures than Swedes who produce more referential gestures; (3) both groups show sensitivity to narrative level: referential gestures mainly occur with narrative clauses, and pragmatic gestures with meta- and paranarrative clauses. However, the overall group preferences for different functions still lead to different styles. These findings indicate that the two groups differ in gesture rate and, more interestingly, in rhetorical styles, one focused on events and actions in speech and gesture (Swedish), the other alternating between events in speech and gesture, and the highlighting of the presentation of new pieces of information in gesture only (Italian). We propose that the findings suggest that the two groups conceptualise narrative production in different ways reflected in two different rhetorical styles revealed by gesture production more than by speech.

"For most of us, if we do not talk of ourselves, or at any rate of the individual circles of which we are the centres, we can talk of nothing. I cannot hold with those who wish to put down the insignificant chatter of the world." -- Anthony Trollope, Framley Parsonage This issue of M/C explores the notion of 'chat', examining its contexts, forms, functions and operations. 'Chat' appears to be a descriptive subset of 'talk', often characterised somewhat unfairly as idle or frivolous 'small talk', 'gossip' -- the kind of tête-à-tête that is mediated through cups of tea (alluded to in Jen Henzell's cover image). However, 'chat' is not only an extremely prevalent activity, but, as Trollope implies, a primary social activity. Serious academic regard for 'chat' can be traced to Malinowski's (150) coining of the term "phatic communion" to refer to talk that expresses the "ties of union", a notion later taken up by Laver ("Communicative Functions"; "Linguistic Routines"). Watzlawick, Beavin and Jackson made a similar distinction between the content level of communication (contains assumptions that are communicable) and the relationship level (which reveals the speaker's attitude to the assumptions communicated and the speaker's relationship with and opinion of the hearer). 'Chat', they argue, is more about building and solidifying relationships between interactants than imparting information. Even gossip, probably the most content driven form of 'chat', lets hearers know that they are regarded well enough by the speakers to be drawn into confidence. We have divided the M/C 'chat' issue into two sections along the lines of context. The first section deals with what might be termed 'traditional' or 'more general' forms of chat, where the interactants are either physically (face-to-face) or acoustically (telephone) copresent. Given both the period and the medium in which M/C 'chat' is being published, it should not be surprising that the second section deals with computer-mediated communication (CMC). With the advent of CMC, 'chat' -- and research on it -- has been transformed, taking with it much of the old formula and leaving behind some of its trappings. M/C 'chat' is introduced by Charles Antaki's Feature Article "Two Rhetorical Uses of the Description 'Chat'". In this insightful and highly accessible piece, Antaki explores the paradoxical manner in which the description of a discursive event as 'chat' may be used to socially persuasive ends. Antaki takes as his starting point the fact that some uses of the word 'chat' demonstrate an old-fashioned view of spoken discourse as an inefficient information-transmission system ('mere talk' and 'gossip'). This, he argues, belies -- and belittles -- its use in actual talk. Analyses of four transcripts containing the descriptor 'chat' illustrate how speakers deploy it as a tactic to promote a description of an informal and blameless event, when in fact the episode in question might be categorised as something rather different. As befits an article by a member of Loughborough University's influential Discourse and Rhetoric Group, folded into the analysis is a persuasive demonstration of the methodological and theoretical strength of Conversation Analysis (CA) for describing language-in-use. However, as Antaki concludes, this is not just a game for analysts - we are all fundamentally sensitive to the power of the 'chat' descriptor. M/C 'chat' is introduced by Charles Antaki's Feature Article "Two Rhetorical Uses of the Description 'Chat'". In this insightful and highly accessible piece, Antaki explores the paradoxical manner in which the description of a discursive event as 'chat' may be used to socially persuasive ends. Antaki takes as his starting point the fact that some uses of the word 'chat' demonstrate an old-fashioned view of spoken discourse as an inefficient information-transmission system ('mere talk' and 'gossip'). This, he argues, belies -- and belittles -- its use in actual talk. Analyses of four transcripts containing the descriptor 'chat' illustrate how speakers deploy it as a tactic to promote a description of an informal and blameless event, when in fact the episode in question might be categorised as something rather different. As befits an article by a member of Loughborough University's influential Discourse and Rhetoric Group, folded into the analysis is a persuasive demonstration of the methodological and theoretical strength of Conversation Analysis (CA) for describing language-in-use. However, as Antaki concludes, this is not just a game for analysts - we are all fundamentally sensitive to the power of the 'chat' descriptor. In a turn away from the micro-level world of Conversation Analysis (CA), Mark Frankland's "Chatting in the Neighbourhood: Does It Have a Place in the World of Globalised Media?" is a broad diachronic and synchronic overview of the place local media such as 'chat' and community newspapers fit into an evolving and increasingly global media-scape. The first half of Frankland's article is an historical demonstration of the almost inevitable links between the rise of the urban form and moves away from local media to media globalisation. Given this history, in the second half of the article Frankland asks what effect the absence of local forms of media might have. He argues that local media forms are important sense-making mechanisms, operating at the level of personal effectivity, for assimilating the constantly changing media-scape. Local news media, and the even more micro level of 'chat' may act as "transition discourses", meaningful local contexts in which we may discuss the global. Most of the articles in this collection are about forms of chat to which both parties consent. "Invitation or Sexual Harassment? An Analysis of an Intercultural Communication Breakdown" by Zhu Yunxia and Peter Thompson considers quite the opposite -- unwelcome 'chatting up' or verbal sexual harassment. Zhu and Thompson examine a series of three telephone invitations to a party from a male Chinese tutor to a female Australian student, which resulted in an accusation of sexual harassment. Through an analysis combining Searle's speech acts, Austin's felicity conditions and Aristotle's rhetorical strategies, Zhu and Thompson suggest that different cultures use different tactics in the speech act of an invitation and they believe that the potential for miscommunication is increased when intercultural differences are present in the interaction. "The Naturally-Occurring Chat Machine" is Darren Reed and Malcolm Ashmore's interesting methodological reflection on the nature of the data collection and transcription processes of Conversation Analysis (CA), in order to "provoke a reconsideration of the marginal status of textually conducted interaction as a proper topic for CA". The worked-up complexities of CA transcripts, they argue, produce a myth of an unmediated origin, when in fact 'machinic-productive processes' are used to produce data considered 'studiable' in the CA of face-to-face conversations. Analogous processes produce data for the CA of Internet newsgroup messages. Ironically, in terms of CA's claim of using 'naturally occurring' data, Reed and Ashmore make the controversial counter-claim that newsgroup data might be considered superior to transcribed data, as the textual character of Internet newsgroups is the result of participants' work. In effect, therefore, Internet newsgroup data is considerably less mediated than recorded and transcribed conversations. Reed and Ashmore provide a neat link between bring the first section of M/C 'chat', dealing with what might be termed 'traditional chat media', and the second section concentrating on computer-mediated communication (CMC). The boom in CMC also marks the renaissance of Conversation Analytic research. Interestingly, both Reed and Ashmore, who end this section, and Paul ten Have, who we asked to introduce the CMC section, note that the proliferation of new interaction media not only provides new contexts in which to investigate human interaction, but also very conveniently produce easy-to-use data as a natural process of participation. Paul ten Have begins the CMC section with an introduction to some of the fundamental features and concerns of CMC research in his ethnographic investigation of how to find someone to talk to in a chat room. From the standpoint of Membership Categorisation Analysis (MCA), "Computer-Mediated Chat: Ways of Finding Chat Partners" takes us through a description of the more or less generic categorisation features of most chat rooms, and then into the three primary concerns that CMC users often make apparent very early in an interaction: age, sex and location, indicated by the acronymic "a/s/l please". Interestingly, his conclusion is that while it is clear that pre-existing communication procedures must be adapted to the new environment -- manifested perhaps most obviously by a more explicit questioning when searching for chat partners -- current media do not provide much scope for radical change in the fundamentals of 'chat'. Paul ten Have begins the CMC section with an introduction to some of the fundamental features and concerns of CMC research in his ethnographic investigation of how to find someone to talk to in a chat room. From the standpoint of Membership Categorisation Analysis (MCA), "Computer-Mediated Chat: Ways of Finding Chat Partners" takes us through a description of the more or less generic categorisation features of most chat rooms, and then into the three primary concerns that CMC users often make apparent very early in an interaction: age, sex and location, indicated by the acronymic "a/s/l please". Interestingly, his conclusion is that while it is clear that pre-existing communication procedures must be adapted to the new environment -- manifested perhaps most obviously by a more explicit questioning when searching for chat partners -- current media do not provide much scope for radical change in the fundamentals of 'chat'. Miranda Mowbray continues this theme of the false perception of restrictiveness. She notes that most interactive CMC systems place certain restrictions on the way in which a person may present themselves on arrival in the room. In her article, "Neither Male nor Female: Other -- Gendered Chat in Little Italy", Mowbray notes that the Little Italy's system (created by Pavel Curtis originally for Lambda MOO) gives participants the opportunity to broaden their gender presentation options from 'female' or 'male' to a range of 'other genders'. Mowbray observes that a fifth of the inhabitants of Little Italy opt to choose a gender other than that of the traditional 'female' or 'male', and, significantly, that half of users presenting as 'other genders' are still participating after a year -- more than the traditionally gendered Little Italians. Through 28 responses from these Little Italians, Mowbray investigates why these other-gendered participants are more likely to remain in the one space than those who chose 'female' or 'male'. She concludes that it is "the personal creative investment by the other-gendered citizens in Little Italy that makes them especially likely to remain active citizens." Mowbray considers Little Italy's system to be an excellent demonstration of a "stickiness" feature -- a feature of a CMC system that attracts long term use. Her results should be of interest to software companies wanting to design popular -- and profitable -- chat rooms. Since interactive synchronous and quasi-synchronous CMC systems became popular with the release of IRC, ICQ, Webchat and various ISP chat rooms, a flood of research about the transformation of language in computer-mediated situations has resulted. However most of this work has concentrated on chat between strangers. Campbell and Wickman observe this bias in their article, "Familiars in a Strange Land: A Case Study of Friends Chatting Online", choosing instead to concentrate on computer-mediated chat between acquaintances. In this autoethnographic account, the authors note that although they have adopted some of the more common conversational CMC strategies, they have also created their own, relevant to their particular circumstances. Historically, CMC research has argued that the 'cues-filtered-out' nature of CMC systems leads to depersonalisation and the lack of necessity to adhere to social conventions of politeness. However, Campbell and Wickman note that in their own chat as online and offline familiars, they observe a strong need to adhere to politeness conventions, due to the face-to-face consequences of their online actions. This interesting finding suggests that politeness theory may be of great value in future CMC research, particularly that comparing and contrasting chat between familiars and strangers, and/or face-to-face and online interaction. As Ylva Hård af Segerstad points out, most CMC research is conducted on English language forums. M/C 'chat' is pleased to help redress this balance with the publication of investigations on the impact of computer-mediation on languages other than English, in this case Swedish. Given the English focus of the Internet, however, CMC research on languages other than English must, of course, take account of the variations between the language-specific and 'international' (read English-language) forums. This being the case, Hård af Segerstad discusses the result of questionnaire data and logged conversations to determine if written online Swedish is being adapted in ways particular to it, or if Swedish written language is being developed in analogy with adaptations observable in international chat rooms. While the surprisingly uniform results of the two data sources indicate that Swedish written language is being adapted for online chat (rather than using one language offline and another online), the actual adaptation strategies are much the same as those observed in other adaptations of writing in general. In their paper "Chatting to Learn and Learning to Chat in Collaborative Virtual Environments", Teresa Cerratto and Yvonne Wærn discuss the importance of conversation to educational contexts and the communication problems inherent in using an electronic medium as an educational tool. These authors are more concerned with the information transmission aspect of chat rather than its dominant relationship characteristics. They examine two groups of teachers in Sweden who are learning to use the new collaborative virtual environment, TAPPED IN™. Cerratto and Wærn note some of the strategies that the teachers adopt in attempting to gain the floor in this CVE where there are a number of people vying for attention. At the same time, tactics used by teachers for communicative collaboration are also discussed by these authors. Finally, on the basis of an analysis of their data, Cerratto and Wærn provide arguments for the importance of leadership in these particular learning environments, arguing a leader helps maintain the informational coherence of the discussions. In terms of redressing imbalances in CMC research, not only has language been particularly biased to English, but in some media -- Internet Relay Chat (IRC) in particular -- most research has been qualitative in nature. We may know how users manage their interactions online, but how many are doing so? The bases of many generalisations about adaptation strategies are somewhat shaky on the quantitative front. Much can be gained by combining the quantitative with the qualitative, and with this in mind, Hinner has taken it upon himself to not only create a system capable of capturing usage statistics for all the major IRC networks, but also to provide two years of these statistics and make this system available on his Website. His article details the processes involved in creating the Socip statistical program and sample graphs of the kinds of information that his system can provide. The CMC section of M/C 'Chat' brought to our attention many more articles than we could publish in the already quite expanded issue, and we were sorry to have had to pass over promising work in this popular field. The contributions included, however, represent a turning point in CMC research, in which our wonder -- and glee -- of describing findings of social interaction in what were assumed to be anti-social media, has turned to the detailed consideration of just how socialisation is accomplished in what promise to be increasingly common media. What has not changed, as Paul ten Have notes, and, indeed, as Charles Antaki began the issue, is that all human life can be found in language-in-use -- wherever it takes place. Hinner's article brings the CMC section of M/C 'chat' to a close, but is not quite the last blast. Very early in the article submission process, Ulf Wilhelmsson contacted us about including his "Dialogue on Film and Philosophy". Wilhelmsson wanted to translate -- from the original Swedish -- his Socratic dialogue about film in which Quentin Tarantino moderates a discussion involving numerous influential philosophers, film-makers, film-scholars and the odd Beatle (John Lennon). While we were somewhat taken aback, the rough translation of the first few lines was interesting, and, as it turns out, quite entertaining. Unfortunately, due to its length, the dialogue can not be supplied in regular M/C 'bits', and so we have made it available as a downloadable Rich Text Format file. See the Editor's Preface to Wilhelmsson's article for more information on its content and to download the file itself. This very global issue of M/C brings together people in Germany to New Zealand, Sweden to the UK, all chatting about chat. We hope you enjoy this collection of articles. Felicity Meakins & E. Sean Rintel -- 'Chat' Issue Editors References Laver, John. "Communicative Functions of Phatic Communication." The Organisation of Behaviour in Face-to-Face Interaction. Eds. Adam Kendon, Richard M. Harris, and Mary Ritchie Key. The Hague: Mouton, 1975. 215-38. ---. "Linguistic Routines and Politeness in Greeting and Parting." Conversational Routine: Explorations in Standardised Communication Situations and Prepatterned Speech. Ed. Florian Coulmas. The Hague: Mouton, 1981. 289-304. Malinowski, Bronislaw. Supplement. The Meaning of Meaning: A Study of the Influence of Language upon Thought and the Science of Symbolism. C. K. Ogden and I. A. Richards. London: Kegan Paul, Trench, Trebner, 1923. 451-510. Rpt. as "Phatic Communion." Communication in Face-to-Face Interaction. Ed. John Laver and Sandy Hutchinson. Harmondsworth, England: Penguin, 1972. 126-52. Trollope, Antony. Framley Parsonage. New York: Oxford UP, 1980. Watzlawick, Paul, Janet Helmick Beavin, and Don D. Jackson. Pragmatics of Human Communication: A Study of Interactional Patterns, Pathologies, and Paradoxes. New York: Norton, 1967. Citation reference for this article MLA style: Felicity Meakins, E. Sean Rintel. "Editorial: 'Chat'." M/C: A Journal of Media and Culture 3.4 (2000). [your date of access] <http://www.api-network.com/mc/0008/edit.php>. Chicago style: Felicity Meakins, E. Sean Rintel, "Editorial: 'Chat'," M/C: A Journal of Media and Culture 3, no. 4 (2000), <http://www.api-network.com/mc/0008/edit.php> ([your date of access]). APA style: Felicity Meakins, E. Sean Rintel. (2000) Editorial: 'chat'. M/C: A Journal of Media and Culture 3(4). <http://www.api-network.com/mc/0008/edit.php> ([your date of access]).

Using a multimodal discursive approach, this study explores how the COVID-19 pandemic is constructed and used in press reportage to mobilize intergroup relations and national identities. We examine how press reporting about the development of COVID-19 in Sweden is cast as a matter of nationalism and national stereotyping in the Finnish press. The data consist of 183 images with accompanying headlines and captions published in two Finnish national newspapers between January 1 and August 31, 2020. We found three multimodal rhetorical strategies of stereotyping: moralizing, demonizing, and nationalizing. These strategies construct discourses of arrogant, immoral, and dangerous Swedes sourcing from national stereotypes. The study contributes to current knowledge about the work on national stereotypes by illustrating how they are used in media discourse to achieve certain rhetorical ends, such as to persuade, mitigate, or justify intergroup relations. Furthermore, the study offers insight into the multimodal constructions and functions of stereotypes.

Launching a new journal is a rare event - doing it electronically is even more rare. Given the subtext for the journal: “media, technology and lifelong learning”, the format might not be so surprising. Enthusiasts for electronic publishing underline that it acts as an alternative to the traditional publishing in a number of significant ways. It is far more affordable for independent actors to establish, it is a lot more reasonable to run, and in addition supports genuine academic virtues more effectively than traditional journals: results from research can be published faster, they are accessible for everyone with a PC hooked onto the Internet, it can serve formerly unrecognised academic communities and special interests with a platform, etc.Genevieve Brown and Beverly J. Irby give a brilliant account of the “whys” and “hows” they confronted while planning and launching their journal “Advancing Women in Leadership Journal”. Read their wonderful article in The Journal of Electronic Publishing.The most important, however, is the founding idea, what the editors suggest as their contribution to the current discourses in the field. Seminar.net is a title we find telling: it is about education, it is about teaching and learning, about democracy in the digital age and about didactics. Now, didactics has a significant position in educational theory in general. Behind the development of didactics, there is a long history of trying to formalise the “art of teaching”. Educational technology goes back to the ancient Greek, according to the historian of educational technology, Paul Saettler. Trying to make teaching meaningful to the student, efficient in its use of time and resources, coping with both the process of conveying meaning, cultural standards and upbringing as well as initiating the young into the world of adults is a complex activity. Inventing methods, tricks of the trade and rules of thumb, has, during history, been crucial in making training of teachers possible. In this sense didactics, has been the technology whereby teachers could act efficiently. One dimension of this technology is theoretical e.g. what researchers investigate and theorize. Another dimension is practical and material. The school building, classrooms, blackboards, textbooks – are all exponents, or representations of what we during history have conceived of as promoting teaching and learning. They are material expressions of the educational technology.The digital tools for information and communication technology have intensified the significance of a more thorough understanding of the media in education. Pedagogical innovations are clearly linked to innovations in methods for communication, its rhetoric and ability to mediate. The relation between the objective world and the subjective mind is a mediated relation. Comenius’ suggested that children would understand this relation when it was represented and mediated in ways that gave meaning to them. Language, images and the senses made it possible to induce from observation and logically connect them to former knowledge. It was the task of the teacher to make this mediation possible, and Comenius invented the modern textbook to aid teachers in their efforts. In many respects, modern educational technology, particularly the personal computer and the Internet provides education with the same mediating capacities.The articles of this first issue are invited contributions. Lars Qvortrup, adjunct professor of the Centre for media education at Lillehammer University College, director of KnowledgeLab.Dk as well as professor of Media at the University of Southern Denmark, gives a thorough introduction to the educational theory of Niklas Luhmann (1927-1998), the German sociologist. He played a major role in making Systems Theory applicable to social theory, and introduced a number of new insights to how the modern world functions. Qvortrup is one of Luhmann’s finest interpreters, who extends and develops his work into media and communications theory. In this article he shows how Luhmann’s theoretical notions fruitfully can stimulate developments in educational theory. David Hamilton, Ethel Dahlgren, Agneta Hult and Tor Söderström, University of Umeå, present a collaborative paper, which critically looks into the Swedish tradition of ”Folkbildning”. Folkbildning is deemed to be student-centred, participatory and constructivist, - a materialized version of the ideal of Bildung, in which conversation (Swedish: samtalet) is the fundamental tool. The authors question how various software handle this phenomenon, and seeks to develop a critique of their ability to support the genuine samtalet. As things are, students are confused by a multitude of “threads” and cross-postings that follow the trails intended by the tutors (or the engineers), and it is difficult to emulate the pedagogic practice with its “inherited values of liberal adult education (or folkbildning)” by the on-line education software of today. They finally compare this critique with the conclusions of the policy paper prepared by the On-line Distance Learning (ODL) Liaison Committee (created by the member networks of the European Distance Education Network (EDEN)).Our third contribution is from one of the leading researchers in adult education in the UK, senior lecturer Neil Selwyn, University of Cardiff. His paper delineates reflexivity as a phenomenon in the learning society, and asks whether the use of ICT in contemporary flexible education contribute to the reflexivity of the learner. The empirical research project is presented and a number of interesting conclusions made. The reflexivity of learners using ICT, is not necessarily an effect of using ICT. Some were living “reflexive” lives in many other aspects as well. The relation between reflexivity and flexible learning is in practice a very complex one. The image of the self-directed learner being a reflexive and autonomous entity, is an idealised image, and not representative of the average flexible learner.By these three contributions for our first issue, we hope to have stimulated readers to contribute with their own writing from their theoretical and empirical contexts!

Professionals who engage with migrants in the healthcare sector may take on the role of mediator of information or advisor. Research has shown how these roles might either facilitate or obstruct migrants’ access to healthcare, but little is known about how professionals navigate the potentially conflicting interests of migrants and representatives of the healthcare system, despite their central role in realizing migrants’ rights to healthcare. This article explores the perspectives of professionals in the Swedish healthcare sector who engage in mediating healthcare information to migrants across linguistic and cultural boundaries and advising them on how to access services. Narrative interviews with five stakeholder groups were conducted. The narrative analysis of two focal excerpts from different professional groups demonstrates how these professionals construct mediating as multidirectional, providing information to the migrants and also keeping the state authority informed. The findings reveal the importance of the knowledge positions that different professionals construct in their narratives and to what extent these support their perceived potential to change the healthcare system. In contrast to findings from other studies, the participants are adamant as regards the importance of treating migrants within the framework of the legal provisions, rather than by finding ways around legal constraints. Nevertheless, the use of rhetorical means to create an effective story can bear the danger of perpetuating one-sided accounts of the migrants and other stakeholders.

IntroductionThe importance of supervisory interaction facilitated by dialogic feedback is known to create a shared understanding between supervisors and students. However, previous studies of supervisory interaction mainly focus on exploring feedback provision as an input for specific improvement rather than as a process of interaction regardless of its discursivity. Informed by learning community theory, this study explores how thesis supervision in English as an Additional Language contexts is negotiated to identify the supervisory interaction patterns and strategies.MethodThis study applied a qualitative case study by involving six supervisory dyads (six supervisors and 15 students) in English- medium study programs. Thematic analysis was used to analyze 18 video-recorded supervision sessions from the beginning, the middle, and the end of the supervision process.Findings and discussionThe findings illuminate the negotiated interaction patterns and strategies in supervisory meetings that can be organized into three themes: (1) managing correction, (2) managing scaffolding, and (3) managing students' emotional expressions. The supervisory interaction patterns tend to take the form of a common institutional talk due to the students' desire for confirmation and suggestions. Prompting strategies through exploratory questions can scaffold students' development of argumentative skills although students' deviant responses frequently lead to supervisors' further explanation. The theoretical analysis underscores that learning community theory emphasizes the development of student's academic literacy and argumentative proficiency through dialogic inquiry. Yet, effective engagement in such inquiry necessitates prerequisite academic literacy and rhetorical competencies.ConclusionThis study highlights the need for developing student's academic literacy, research literacy, and communication skills to achieve an effective inquiry dialogue in thesis supervision.

Journalists report that the expression from the Italian coast guard officer: “Vada a bordo” to the captain of the capsized “Costa Concordia”, has taken a new and wider meaning. Initially captured from a radio communication between the coast guard officer overlooking the process and the captain, it now has become a clear message from the people to their leaders about assuming the leadership they are appointed to have. In Italy, the concrete backdrop is the financial crisis, as it is in many countries affected by the same trend: a hyperactive economy based on greed and turbo capitalism. Globally, it also addresses the inabilities demonstrated by the main economic actors to get to grips with topics like the global warming, pollution and poverty. In education there is a call for “getting back in command” in a quite parallel meaning. In the European and Western educational domain, the trend is to ask less and less about moral and ethics in schooling and upbringing, and to ponder “competencies”, “qualifications” and “employability”. The effects of the Bologna process and its subsequent agreements, declarations and policy documents, have been that the ethical and moral aspects of education have diminished. Words alluding to the social and ethical responsibility of higher education institutions are being filtered away from the rhetoric of curricula, programmes and projects. A new language of learning and learning outcomes is replacing the conventional. One of the silly effects is that the taxonomy of learning outcomes for programmes for BA, MA and PhD programmes often contains descriptions that are less academically demanding than for secondary school. The occurrence of terms like “critical thinking” is less prominent in higher education than of secondary schools in some instances. This development is so much in contrast to what the renown philosopher Ronald Barnett claim is the most challenging task for higher education: to develop courage and judgement in students to cope with uncertainness and conflicts in the supercomplex society:The student’s being has to take centre stage. Feeling uncertainty, responding to uncertainty, gaining confidence to insert oneself amid the numerous counter-claims to which one is exposed, engaging with the enemy, and developing resilience and courage: these are matters of being. Their acquisition calls for a revolution in the pedagogical relationships within a university. (Barnett 2000, s.170-171).Please, politicians for higher education, “VADA A BORDO!”The PapersIn this issue we bring five articles – a Russian and German paper, one Austrian, one Danish and Swedish, one Danish and a Norwegian paper. In diverse ways they all address concerns that relate to changes in knowing and how knowledge is acquired.Thommy Eriksson, of Chalmers University of Technology, Sweden, and Inge Ejby Sørensen, of Copenhagen University, are both bold pioneers in their diligent work presented in the paper “Reflections on academic video”. Their ambition is to establish an academic journal for visual publications, predominantly videos. They present us for the paradox that a substantial number of academics teach visual subjects, video analysis and video production, and yet rarely disseminate and mediate via audiovisual media. They argue that documentary theory and semiotics are two critical traditions in academia that will provide the conventional credentials for establishing a new academic genre. In the journal “Audiovisual thinking” we can follow an exciting new and path breaking way of academic discourse.In the paper “Storytelling – EDU: Educational – Digital – Unlimited? Theo Hug of the University of Innsbruck, raises the question of “Digital Storytelling” as a genre for educational purposes. He acknowledges that students are often very competent in using media and are well prepared to go beyond “writing” as a monomedial activity. The paper reflects on various understandings of the phenomenon and highlights some conceptual problems and limitations of Digital Storytelling in educational contexts.The third paper in this edition addresses students and their use of information technologies in Russia. Alexander Porshnev, of National Research University, Nogorod, Russia and Hartmut Giest, of Potsdam University, Germany, authors of “University Students’ use of Information and Communication Technologies (ICT) in Russia: A Focus on Learning and Everyday Life”” present results derived from a comparative analysis of German and Russian students. They discuss the variance and diversity of ICT use in Russian Higher education and addresses contemporary problems in this context.The Norwegian nursing educators Edda Johansen, Thomas Harding (also Australian) and Tone Marte Ljosaa introduce us to “Norwegian Nurses Experiences with Blended Learning: An evaluation study”. They are affiliated to the Buskerud University College and are concerned with developing fruitful and effective learning environments. In their study they focus what eventually gave nursing students confidence and a proper foundation for lifelong learning. The paper takes us on a journey to identify a best practice of blended learning.Finally, Heidi Phillipsen of the university of Southern Denmark, asks the question how it can be possible to make an entire short film in only 48 hours? The paper: “Scaffolded filmmaking in PlayOFF: A playground for worldwide film experiments” describes a particular method developed for producing films. It was initially a hallmark of modern Danish film production and has been refined and explicated by Heidi Philipsen, and then applied to the online film contest PlayOFF in Odense, a regional capital of Fyn, Southern Denmark. The paper addresses how scaffolding filmmaking affects creativity and how the experiences from two film contests may apply to an educational context.Barnett, Ronald (2000) Realizing the university in an age of supercomplexity Buckingham : Society for Researchinto Higher Education & Open University Press

IntroductionNordic mythology, also known as Norse mythology, is a term used to describe Medieval creation myths and tales of Gods and otherworldly realms, told and retold by Northern Germanic and Scandinavian tribes of the ninth century AD (see for example Gaiman).I discuss a new type of Nordic mythology that is being created through popular culture, social media, books, and television shows. I am interested in how contemporary portrayals of the Nordic countries has created a kind of mythological place called Scandinavia, where things, people, and ideas are better than in other places.Whereas the old myths portray a fierce warrior race, the new myths create a utopian Scandinavia as a place that is inherently good; a place that is progressive and harmonious. In the creation of these new myths the underbelly of the North is often neglected, producing a homogenised representation of a group of countries that are in actuality diverse and inevitably imperfect.ScandimaniaGenerally the term Scandinavia always refers to Denmark, Norway, and Sweden. When including Finland and Iceland, it is more accurate to refer to the five as the Nordic countries. I was born and grew up in Denmark. My observations are skewed towards a focus on Denmark, rather than Scandinavia as a whole. Though I will use the term Nordic and Scandinavia throughout the article, it is worth noting that these definitions describe a group of countries that despite some commonalities are also quite different in geography, and culture.Whether we are speaking strictly of Scandinavia or of the Nordic countries as a whole, one thing is certain: in recent years there has been a surge of popularity in all things Nordic. Scandinavian design has been popular since the 1950s, known for its functionality and simplistic beauty, and globalised through the Swedish furniture chain IKEA. Consequently, Nordic interior design has become a style widely praised and emulated, as has Nordic fashion, architecture, and innovation.The fact that Scandinavian people are often represented as being intelligent and beautiful adds to the notion of stylish and aesthetically pleasing ideals. This is partly why sperm from Danish sperm donors is the most sought after and widely distributed in the world: perhaps prospective parents find the idea of having a baby of Viking stock appealing (Kale). Nordic countries are also known for their egalitarian societies, which are described as “the holy grail of a healthy economy and society” (Cleary). These are countries where the collective good is cherished. Tax rates are high (in Denmark between 55 per cent and 60 per cent of income), which leads to excellent welfare systems.In recent years other terms have entered the collective Western vocabulary. New Nordic Cuisine describes a trend that has taken the culinary world by storm. This term refers to food that is created with seasonal, local, and foraged ingredients. The emphasis being a renewed connection to nature and old ways. In 2016 the Danish word hygge was shortlisted by the Oxford Dictionary as word of the year. A word, which has no direct English translation, it means “a quality of cosiness and comfortable conviviality that engenders a feeling of contentment or well-being (regarded as a defining characteristic of Danish culture)”. Countless books were published in the United Kingdom, and elsewhere, explaining the art of hygge. Other Scandinavian words are now becoming popular, such as the Swedish lagom, meaning “just enough”.In the past two years, the United Nations’ World Happiness Report listed Denmark and Norway as the happiest places on earth. Other surveys similarly put the Nordic countries on top as the most prosperous places on earth (Anderson).Mythologies and Discursive FormationsThe standard definition of myth is a “traditional story, especially one concerning the early history of a people or explaining a natural or social phenomenon, and typically involving supernatural beings or events.” Or “A widely held but false belief or idea” (Oxford Dictionaries, Myth).During what became known as the “discursive turn”, both Barthes and Foucault expanded the conception of myth by placing it within a wider socio-political and historical contexts of power and truth. “Discursive formations” became a commonly accepted way of describing a cluster of ideas, images, and practices that define particular “truths” within a given cultural context (Hall 6). In other words, myths serve specific purposes within given socio-cultural constructions.I argue that the current idolisation of Scandinavia is creating a common global narrative of a superior society. A mythical place that has “figured it out”, and found the key to happiness. The mythologised North is based on an array of media stories, statistics, reports, articles, advertising, political rhetoric, books, films, TV series, exhibitions, and social media activity. These perpetuate a “truth” of the Nordic countries as being especially benign, cultured, and distinguished. The Smiling PolicemanIn his well-known essay Myth Today, Barthes analyses an image of a North African boy in uniform saluting the French flag on the front cover of a magazine. Barthes argues that by analysing the semiotic meaning of the image in two stages, one can identify the “myth”.The first level is the signifiers (what we see), a dark skinned boy, a uniform, a raised arm, a flag. The signified is our recognition of these as a North African boy raising his arm to the French flag. The second level of interpretation is the wider context in which we understand what we see: the greatness of France is signified in the depiction of one of her colonial subjects submitting to and glorifying the flag. That is to say, the myth generated by the image is the story of France as a great colonial and military nation.Now take a look at this image, which was distributed the world over in newspapers, online media, and in turn social media (Warren; Kolff). This image is interesting because it epitomises much of what is believed about Scandinavia (the new myths). If we approach the image through the semiotic lens of Barthes, we firstly describe what is seen in the picture (signifiers): a blonde policeman, a girl of dark complexion, a road in the countryside, a van in the distance, and some other people with backpacks on the side of the road. When we put these elements together in context, we understand that the image to be depicting a Danish policeman, blonde, smiling and handsome, playing with a Syrian refugee girl on an empty Danish highway, with her fellow refugees behind her.The second level of interpretation (the myth) is created by combining the elements into a story: A friendly police officer is playing with a refugee girl, which is unusual because policemen are commonly seen as authoritarian and unfriendly to illegal immigrants. This policeman is smiling. He is happy in his job. He is healthy, good-looking, and compassionate.This fits the image of Scandinavian men as good fathers (they have paternity leave, and often help equally with child rearing). The image confirms that the happiest people on earth would of course also have happy, friendly policemen. The belief that the Scandinavian social model is one to admire would appear to be endorsed.The fact that this is in a rural setting with green landscapes adds further to the notion of Nordic freshness, naturalness, environmentalism, and food that comes from the wild. The fact that the policeman is well-groomed, stylish, well-built, and handsome reinforces the notion that Scandinavia is a place of style and taste, where the good Viking gene pool produces fit and beautiful people.It makes sense that in a place with a focus on togetherness and the common good, refugees are also treated well. Just as the French image of a dark-skinned boy saluting the French flag sent out messages of French superiority, this image sends out messages of inherent Nordic goodness in a time where positive images of the European refugee crisis are few and far between.In a discursive discussion, one asks not only what meanings does this image convey, but why is this image chosen, distributed, shared, tweeted, and promoted over other images? What purpose does its proliferation serve? What is the historical context in which it is popularised? What is the cultural imagination/narrative that is served? In the current often depressing socio-political situation in Europe, people like to know that there is a place where compassion and play exists.Among other news stories of death, despair, and border protection, depictions of an idealised North can help calm anxieties by implying the existence of a place that is free of conflict. Jakob Stougaard-Nielsen writes:The flood of journalistic and popular ethnographic explorations of the Nordic region in the UK is an expression, perhaps, of a search for a lost sense of identity, a nostalgic longing for an imagined past society more in tune with pre-Thatcherite welfarist values, by way of consuming, appropriating and exoticising proximate cultural identities such as the now much hyped Danish or Nordic utopias. (Nordic Noir, 6)In The Almost Nearly Perfect People, British writer Michael Booth wonders: “one thing in particular about this new-found love of all things Scandinavian … which struck me as particularly odd: considering all this positive PR, and with awareness of the so-called Nordic miracle at an all-time high, why wasn’t everyone flocking to live here [in Denmark]?” (7).In actuality not many people in the West are interested in living in the Nordic countries. Rather, as Barbara Goodwin writes: “utopias hold up a mirror to the fears and aspirations of the time in which they were written” (2). In other words, in an age of anxiety, where traditional norms and stabilities are shifting, to believe that there is a place where contemporary societies have found a way of living in happiness and togetherness provides a sense of hope. People are not flocking to live in Scandinavia because it is not in their interests to have their utopian ideals shattered by the reality that, though the North has a lot to offer, it is inevitably not a utopia (Sougaard-Nielsen, The Truth Is).UnderbellyParadoxically, in recent years, Scandinavia has become well known for its “Nordic Noir” crime fiction and television. In the documentary TV series Scandimania, British TV personality Hugh Fearnley-Whittingstall travels through Denmark, Sweden, and Norway, exploring the culture, scenery, and food. He finds it curious that Denmark has become so famous for its sombre crime series, such as The Killing and The Bridge, because it seems so far removed from the Denmark he experiences riding around the streets of Copenhagen on his bike.Fearnley-Whittingstall ponders that one has to look hard to find the dark side of Denmark, and that perhaps it does not actually exist at all. This observation points to something essential. Even though millions of viewers worldwide have seen shows such as The Killing, which are known for their dark story lines, bleak urban settings, complex but realistic characters, progressive gender equality, and social commentary, the positive mythologising of Scandinavia remains so strong that it engenders a belief that the underbelly shown in Nordic Noir is perhaps entirely fictional.Stougaard-Nielsen (see also Pitcher, Consuming Race) argues that perhaps the British obsession with Nordic Noir (and this could be applied to other western countries) can be attributed to “a more appropriate white cosmopolitan desire to imagine rooted identities in an age of globalisation steeped in complex identity politics” (Nordic Noir, 8). That is to say that, for a segment of society which feels overwhelmed by contemporary multiculturalism, there may be a pleasure in watching a show that is predominantly populated by white Nordic protagonists, where the homes and people are stylish, and where the Nordic model of welfare and progressive thinking provides a rich identity source for white people as a symbolic point of origin.The watching/reading of Nordic Noir, as well as other preoccupations with all things Nordic, help build upon a mythological sense of whiteness that sets itself apart from our usual notions of race politics, by being an accepted form of longing for the North of bygone ages: a place that is progressive, moral, stylish, and imbued with aspirational ways of living, thinking, and being (Pitcher, Racial Politics).The image of the Danish police officer and the refugee girl fits this ideal of a progressive society where race relations are uncomplicated. The policeman who epitomises the Nordic ideal is in a position of power, but this is an authority which is benevolent. The girl is non-threatening in her otherness, because she is a child and female, and therefore does not fit the culturally dreaded Muslim/terrorist stereotype. In this constellation the two can meet beautifully.The reality, of course, is that the race relations and issues surrounding immigration in Denmark, and in other Nordic countries, are as complicated and often messy and hateful as they are in other countries. In Sweden, as Fearnley-Whittingstall touches upon in Scandimania, there are escalating problems with integration of the many new Swedes and growing inequalities in wealth. In Norway, the underlying race tensions became acutely topical in the aftermath of the 2011 massacre, where right-wing extremist Anders Breivik killed 77 people. Denmark has one of the harshest anti-immigration laws in Europe, laws that are continuously being tightened (Boserup); and whenever visiting Denmark I have been surprised to see how much space and time discussions about immigration and integration take up in the news and current affairs.If we contrast the previous image with the image above, taken within a similar timeframe on the same Danish highway, we can see the reality of Danish immigration policies. Here we are exposed to a different story. The scene and the location is the same, but the power dynamics have shifted from benign, peaceful, and playful to aggressive, authoritarian, and conflict ridden. A desperate father carries his daughter, determined to march on towards their destination of Sweden. The policeman is pulling his arm, attempting to detain the refugees so that they cannot go further, the goal being to deport the Syrians back to their previous place of detention, just over the border in Germany (Harticollis). While the previous image reflects the humanity of the refugee crisis, this image reflects the politics, policies, and to a large extent public opinion in Denmark, which is not refugee-friendly. This image, however, was not widely distributed, partly because it feeds into the same depressing narrative of an unsolvable refugee crisis seen so often elsewhere, and partly because it does not fit into the narrative of the infallible North. It could not be tweeted with the hashtag #Humanity, nor shared on Facebook with a smiley face and liked with an emoji heart.Another image from Denmark, in the form of a politically funded billboard, shows that there are deep-seated tendencies within Danish society that want to promote and retain a Denmark which adheres to its traditional values and ethnic whiteness. The image was displayed all over the country, at train stations, bus stops, and other public spaces when I visited in 2016. It was issued by Dansk Folkeparti (the Danish People’s Party); a party which is anti-immigration and which was until recently the country’s second largest party. The title says “Our Denmark”, while the byline cleverly plays with the double meaning of passe på: it can mean “there is so much we need to take care of”, but also “there is so much we need to beware of.” In other words, the white working-class family needs to take care of their Denmark, and beware of anyone who does not fit into this norm. Though hugely contested and criticised (Cremer; see a counter-reaction designed by opponents below), the fact that thinly veiled anti-immigration propaganda can be so readily distributed speaks of an underbelly in Danish society that is not made of the dark murder mysteries in The Killing, but rather of a quietly brewing distain for the foreigner that reigns within stylishly designed living rooms. ConclusionMyths are stories cultures tell and retell until they form a belief system that becomes a natural part of our collective narrative. For Barthes, these stories were intrinsically connected to our understanding of language and our ability to read images, films, artifacts, and popular culture more generally. To later cultural theorists, the notion of discursive formations expands this understanding, to see myth within a broader network of socio-political discourses placed within a certain place and time in history. When connected, small narratives (images, advertising, film, music, news stories, social media sharing, scientific evidence, etc.) come together to form a common narrative (the myth) about how things are and should be in relation to a particular topic. The culminating popularity of numerous Nordic themes (Nordic television/film, interior design, fashion, cuisine, architecture, lifestyle, sustainability, welfare system, school system, gender equality, etc.) has created a grand narrative of the Nordic countries as a type of utopia: one that shows the rest of the world that an egalitarian society of togetherness and progressive innovation is possible. This mythologisation serves to quell anxieties about the flux and uncertainty of contemporary times, and may also serve to legitimise a yearning for a simple, benign, and progressive whiteness, where we imagine Nordic families sitting peacefully at their beechwood dining tables, candles lit, playing board games. This is a projected yearning which is otherwise largely disallowed in today’s multicultural societies.ReferencesAnderson, Elizabeth. “The Most Prosperous Countries in the World, Based on Happiness and Financial Health.” The Telegraph, 2 Nov. 2015. <http://www.telegraph.co.uk/finance/economics/11966461/The-most-prosperous-countries-in-the-world-based-on-happiness-and-financial-health.html>.Barthes, Roland. Mythologies. London: Vintage, 2000 [1957].———. “Myth Today.” Mythologies. London: Vintage, 2000 [1957].Booth, Michael. The Almost Nearly Perfect People. London: Jonathan Cape, 2014.Boserup, Rasmus Alenius. “Denmark’s Harsh New Immigration Law Will End Badly for Everyone.” Huffington Post. <https://www.huffingtonpost.com/rasmus-alenius-boserup/denmark-immigration-law_b_9112148.html>.Bridge, The. (Danish: Broen.) Created by Hans Rosenfeldt. Sveriges Television and DR, 2013-present.Cleary, Paul. “Norway Is Proof That You Can Have It All.” The Australian, 15 July 2013. <http://www.theaustralian.com.au/life/norway-is-proof-that-you-can-have-it-all/news-story/3d2895adbace87431410e7b033ec84bf>.Colson, Thomas. “7 Reasons Denmark Is the Happiest Country in the World.” The Independent, 26 Sep. 2016. <http://www.independent.co.uk/news/world/europe/7-reasons-denmark-is-the-happiest-country-in-the-world-a7331146.html>.Cremer, Justin. “The Strangest Political Story in Denmark Just Got Stranger.” The Local, 19 May 2016. <https://www.thelocal.dk/20160519/strangest-political-story-in-denmark-just-got-stranger>.Dregni, Eric. “Why Is Norway the Happiest Place on Earth?” Star Tribune, 11 June 2017. <http://www.startribune.com/the-height-of-happy/427321393/#1>.Foucault, Michel. The History of Sexuality: The Will to Knowledge. London: Penguin Books, 1998 [1976]. Gaiman, Neil. “Neil Gaiman Retells Classic Norse Mythology.” Conversations. Radio National 30 Mar. 2017.Goodwin, Barbara, ed. The Philosophy of Utopia. London: Frank Cass, 2001.Hall, Stuart, ed. Representation: Cultural Representations and Signifying Practices. London: Sage, 1997.Hartocollis, Anemona. “Traveling in Europe’s River of Migrants.” New York Times, 9 Sep. 2015. <https://www.nytimes.com/interactive/projects/cp/reporters-notebook/migrants/denmark-refugees-migrants>.Helliwell, J., R. Layard, and J. Sachs. World Happiness Report 2017. New York: Sustainable Development Solutions Network, 2017.Kale, Sirin. “Women Are Now Pillaging Sperm Banks for Viking Babies.” Vice, 2 Oct. 2015. <https://broadly.vice.com/en_us/article/3dx9nj/women-are-now-pillaging-sperm-banks-for-viking-babies>.Killing, The. (Danish: Forbrydelsen.) Created by Søren Sveistrup. DR, 2007-2012.Kolff, Louise. “Part III: The Hunk & the Refugee.” Perspectra, 3 Dec. 2015. <https://perspectra.org/2015/12/03/danish-police-and-refugee-girl/>.Oxford Dictionaries. “Hygge.” <https://en.oxforddictionaries.com/definition/hygge>.Oxford Dictionaries. “Myth.” <https://en.oxforddictionaries.com/definition/myth>.Pitcher, Ben. Consuming Race. London: Routledge, 2014.———. “The Racial Politics of Nordic Noir.” Mecetes, 9 April 2014. <http://mecetes.co.uk/racial-politics-nordic-noir/>.Scandimania. Featuring H. Fearnley-Whittingstall. Channel 4, 2014.Sougaard-Nielsen, Jacob. “Nordic Noir in the UK: The Allure of Accessible Difference.” Journal of Aesthetics & Culture 8.1 (2016). 1 Oct. 2017 <http://www.tandfonline.com/doi/full/10.3402/jac.v8.32704>.———. “The Truth Is, Scandinavia Is Neither Heaven nor Hell.” The Conversation, 19 Aug. 2014. <https://theconversation.com/the-truth-is-scandinavia-is-neither-heaven-nor-hell-30641>.Warren, Rossalyn. “The Touching Moment a Policeman Sat Down to Play with a Syrian Refugee.” BuzzFeed News, 15 Sep. 2015. <https://www.buzzfeed.com/rossalynwarren/the-adorable-moment-a-policeman-sat-down-to-play-with-a-syri?utm_term=.qjzl2WEk7#.kgZXOp76M>.

IntroductionFood Studies is a relatively recent area of research enquiry in Australia and Magazine Studies is even newer (Le Masurier and Johinke), with the consequence that Australian culinary magazines are only just beginning to be investigated. Moreover, although many major libraries have not thought such popular magazines worthy of sustained collection (Fox and Sornil), considering these publications is important. As de Certeau argues, it can be of considerable consequence to identify and analyse everyday practices (such as producing and reading popular magazines) that seem so minor and insignificant as to be unworthy of notice, as these practices have the ability to affect our lives. It is important in this case as these publications were part of the post-war gastronomic environment in Australia in which national tastes in domestic cookery became radically internationalised (Santich). To further investigate Australian magazines, as well as suggesting how these cosmopolitan eating habits became more widely embraced, this article will survey the various ways in which the idea of “abroad” is expressed in one Australian culinary serial from the post-war period, Australian Wines & Food Quarterly magazine, which was published from 1956 to 1960. The methodological approach taken is an historically-informed content analysis (Krippendorff) of relevant material from these magazines combined with germane media data (Hodder). All issues in the serial’s print run have been considered.Australian Post-War Culinary PublishingTo date, studies of 1950s writing in Australia have largely focused on literary and popular fiction (Johnson-Wood; Webby) and literary criticism (Bird; Dixon; Lee). There have been far fewer studies of non-fiction writing of any kind, although some serial publications from this time have attracted some attention (Bell; Lindesay; Ross; Sheridan; Warner-Smith; White; White). In line with studies internationally, groundbreaking work in Australian food history has focused on cookbooks, and includes work by Supski, who notes that despite the fact that buying cookbooks was “regarded as a luxury in the 1950s” (87), such publications were an important information source in terms of “developing, consolidating and extending foodmaking knowledge” at that time (85).It is widely believed that changes to Australian foodways were brought about by significant post-war immigration and the recipes and dishes these immigrants shared with neighbours, friends, and work colleagues and more widely afield when they opened cafes and restaurants (Newton; Newton; Manfredi). Although these immigrants did bring new culinary flavours and habits with them, the overarching rhetoric guiding population policy at this time was assimilation, with migrants expected to abandon their culture, language, and habits in favour of the dominant British-influenced ways of living (Postiglione). While migrants often did retain their foodways (Risson), the relationship between such food habits and the increasingly cosmopolitan Australian food culture is much more complex than the dominant cultural narrative would have us believe. It has been pointed out, for example, that while the haute cuisine of countries such as France, Italy, and Germany was much admired in Australia and emulated in expensive dining (Brien and Vincent), migrants’ own preference for their own dishes instead of Anglo-Australian choices, was not understood (Postiglione). Duruz has added how individual diets are eclectic, “multi-layered and hybrid” (377), incorporating foods from both that person’s own background with others available for a range of reasons including availability, cost, taste, and fashion. In such an environment, popular culinary publishing, in terms of cookbooks, specialist magazines, and recipe and other food-related columns in general magazines and newspapers, can be posited to be another element contributing to this change.Australian Wines & Food QuarterlyAustralian Wines & Food Quarterly (AWFQ) is, as yet, a completely unexamined publication, and there appears to be only three complete sets of this magazine held in public collections. It is important to note that, at the time it was launched in the mid-1950s, food writing played a much less significant part in Australian popular publishing than it does today, with far fewer cookbooks released than today, and women’s magazines and the women’s pages of newspapers containing only small recipe sections. In this environment, a new specialist culinary magazine could be seen to be timely, an audacious gamble, or both.All issues of this magazine were produced and printed in, and distributed from, Melbourne, Australia. Although no sales or distribution figures are available, production was obviously a struggle, with only 15 issues published before the magazine folded at the end of 1960. The title of the magazine changed over this time, and issue release dates are erratic, as is the method in which volumes and issues are numbered. Although the number of pages varied from 32 up to 52, and then less once again, across the magazine’s life, the price was steadily reduced, ending up at less than half the original cover price. All issues were produced and edited by Donald Wallace, who also wrote much of the content, with contributions from family members, including his wife, Mollie Wallace, to write, illustrate, and produce photographs for the magazine.When considering the content of the magazine, most is quite familiar in culinary serials today, although AWFQ’s approach was radically innovative in Australia at this time when cookbooks, women’s magazines, and newspaper cookery sections focused on recipes, many of which were of cakes, biscuits, and other sweet baking (Bannerman). AWFQ not only featured many discursive essays and savory meals, it also featured much wine writing and review-style content as well as information about restaurant dining in each issue.Wine-Related ContentWine is certainly the most prominent of the content areas, with most issues of the magazine containing more wine-related content than any other. Moreover, in the early issues, most of the food content is about preparing dishes and/or meals that could be consumed alongside wines, although the proportion of food content increases as the magazine is published. This wine-related content takes a clearly international perspective on this topic. While many articles and advertisements, for example, narrate the long history of Australian wine growing—which goes back to early 19th century—these articles argue that Australia's vineyards and wineries measure up to international, and especially French, examples. In one such example, the author states that: “from the earliest times Australia’s wines have matched up to world standard” (“Wine” 25). This contest can be situated in Australia, where a leading restaurant (Caprice in Sydney) could be seen to not only “match up to” but also, indeed to, “challenge world standards” by serving Australian wines instead of imports (“Sydney” 33). So good, indeed, are Australian wines that when foreigners are surprised by their quality, this becomes newsworthy. This is evidenced in the following excerpt: “Nearly every English businessman who has come out to Australia in the last ten years … has diverted from his main discussion to comment on the high quality of Australian wine” (Seppelt, 3). In a similar nationalist vein, many articles feature overseas experts’ praise of Australian wines. Thus, visiting Italian violinist Giaconda de Vita shows a “keen appreciation of Australian wines” (“Violinist” 30), British actor Robert Speaight finds Grange Hermitage “an ideal wine” (“High Praise” 13), and the Swedish ambassador becomes their advocate (Ludbrook, “Advocate”).This competition could also be located overseas including when Australian wines are served at prestigious overseas events such as a dinner for members of the Overseas Press Club in New York (Australian Wines); sold from Seppelt’s new London cellars (Melbourne), or the equally new Australian Wine Centre in Soho (Australia Will); or, featured in exhibitions and promotions such as the Lausanne Trade Fair (Australia is Guest;“Wines at Lausanne), or the International Wine Fair in Yugoslavia (Australia Wins).Australia’s first Wine Festival was held in Melbourne in 1959 (Seppelt, “Wine Week”), the joint focus of which was the entertainment and instruction of the some 15,000 to 20,000 attendees who were expected. At its centre was a series of free wine tastings aiming to promote Australian wines to the “professional people of the community, as well as the general public and the housewife” (“Melbourne” 8), although admission had to be recommended by a wine retailer. These tastings were intended to build up the prestige of Australian wine when compared to international examples: “It is the high quality of our wines that we are proud of. That is the story to pass on—that Australian wine, at its best, is at least as good as any in the world and better than most” (“Melbourne” 8).There is also a focus on promoting wine drinking as a quotidian habit enjoyed abroad: “We have come a long way in less than twenty years […] An enormous number of husbands and wives look forward to a glass of sherry when the husband arrives home from work and before dinner, and a surprising number of ordinary people drink table wine quite un-selfconsciously” (Seppelt, “Advance” 3). However, despite an acknowledged increase in wine appreciation and drinking, there is also acknowledgement that this there was still some way to go in this aim as, for example, in the statement: “There is no reason why the enjoyment of table wines should not become an Australian custom” (Seppelt, “Advance” 4).The authority of European experts and European habits is drawn upon throughout the publication whether in philosophically-inflected treatises on wine drinking as a core part of civilised behaviour, or practically-focused articles about wine handling and serving (Keown; Seabrook; “Your Own”). Interestingly, a number of Australian experts are also quoted as stressing that these are guidelines, not strict rules: Crosby, for instance, states: “There is no ‘right wine.’ The wine to drink is the one you like, when and how you like it” (19), while the then-manager of Lindemans Wines is similarly reassuring in his guide to entertaining, stating that “strict adherence to the rules is not invariably wise” (Mackay 3). Tingey openly acknowledges that while the international-style of regularly drinking wine had “given more dignity and sophistication to the Australian way of life” (35), it should not be shrouded in snobbery.Food-Related ContentThe magazine’s cookery articles all feature international dishes, and certain foreign foods, recipes, and ways of eating and dining are clearly identified as “gourmet”. Cheese is certainly the most frequently mentioned “gourmet” food in the magazine, and is featured in every issue. These articles can be grouped into the following categories: understanding cheese (how it is made and the different varieties enjoyed internationally), how to consume cheese (in relation to other food and specific wines, and in which particular parts of a meal, again drawing on international practices), and cooking with cheese (mostly in what can be identified as “foreign” recipes).Some of this content is produced by Kraft Foods, a major advertiser in the magazine, and these articles and recipes generally focus on urging people to eat more, and varied international kinds of cheese, beyond the ubiquitous Australian cheddar. In terms of advertorials, both Kraft cheeses (as well as other advertisers) are mentioned by brand in recipes, while the companies are also profiled in adjacent articles. In the fourth issue, for instance, a full-page, infomercial-style advertisement, noting the different varieties of Kraft cheese and how to serve them, is published in the midst of a feature on cooking with various cheeses (“Cooking with Cheese”). This includes recipes for Swiss Cheese fondue and two pasta recipes: spaghetti and spicy tomato sauce, and a so-called Italian spaghetti with anchovies.Kraft’s company history states that in 1950, it was the first business in Australia to manufacture and market rindless cheese. Through these AWFQ advertisements and recipes, Kraft aggressively marketed this innovation, as well as its other new products as they were launched: mayonnaise, cheddar cheese portions, and Cracker Barrel Cheese in 1954; Philadelphia Cream Cheese, the first cream cheese to be produced commercially in Australia, in 1956; and, Coon Cheese in 1957. Not all Kraft products were seen, however, as “gourmet” enough for such a magazine. Kraft’s release of sliced Swiss Cheese in 1957, and processed cheese slices in 1959, for instance, both passed unremarked in either the magazine’s advertorial or recipes.An article by the Australian Dairy Produce Board urging consumers to “Be adventurous with Cheese” presented general consumer information including the “origin, characteristics and mode of serving” cheese accompanied by a recipe for a rich and exotic-sounding “Wine French Dressing with Blue Cheese” (Kennedy 18). This was followed in the next issue by an article discussing both now familiar and not-so familiar European cheese varieties: “Monterey, Tambo, Feta, Carraway, Samsoe, Taffel, Swiss, Edam, Mozzarella, Pecorino-Romano, Red Malling, Cacio Cavallo, Blue-Vein, Roman, Parmigiano, Kasseri, Ricotta and Pepato” (“Australia’s Natural” 23). Recipes for cheese fondues recur through the magazine, sometimes even multiple times in the same issue (see, for instance, “Cooking With Cheese”; “Cooking With Wine”; Pain). In comparison, butter, although used in many AWFQ’s recipes, was such a common local ingredient at this time that it was only granted one article over the entire run of the magazine, and this was largely about the much more unusual European-style unsalted butter (“An Expert”).Other international recipes that were repeated often include those for pasta (always spaghetti) as well as mayonnaise made with olive oil. Recurring sweets and desserts include sorbets and zabaglione from Italy, and flambéd crepes suzettes from France. While tabletop cooking is the epitome of sophistication and described as an international technique, baked Alaska (ice cream nestled on liquor-soaked cake, and baked in a meringue shell), hailing from America, is the most featured recipe in the magazine. Asian-inspired cuisine was rarely represented and even curry—long an Anglo-Australian staple—was mentioned only once in the magazine, in an article reprinted from the South African The National Hotelier, and which included a recipe alongside discussion of blending spices (“Curry”).Coffee was regularly featured in both articles and advertisements as a staple of the international gourmet kitchen (see, for example, Bancroft). Articles on the history, growing, marketing, blending, roasting, purchase, percolating and brewing, and serving of coffee were common during the magazine’s run, and are accompanied with advertisements for Bushell’s, Robert Timms’s and Masterfoods’s coffee ranges. AWFQ believed Australia’s growing coffee consumption was the result of increased participation in quality internationally-influenced dining experiences, whether in restaurants, the “scores of colourful coffee shops opening their doors to a new generation” (“Coffee” 39), or at home (Adams). Tea, traditionally the Australian hot drink of choice, is not mentioned once in the magazine (Brien).International Gourmet InnovationsAlso featured in the magazine are innovations in the Australian food world: new places to eat; new ways to cook, including a series of sometimes quite unusual appliances; and new ways to shop, with a profile of the first American-style supermarkets to open in Australia in this period. These are all seen as overseas innovations, but highly suited to Australia. The laws then controlling the service of alcohol are also much discussed, with many calls to relax the licensing laws which were seen as inhibiting civilised dining and drinking practices. The terms this was often couched in—most commonly in relation to the Olympic Games (held in Melbourne in 1956), but also in relation to tourism in general—are that these restrictive regulations were an embarrassment for Melbourne when considered in relation to international practices (see, for example, Ludbrook, “Present”). This was at a time when the nightly hotel closing time of 6.00 pm (and the performance of the notorious “six o’clock swill” in terms of drinking behaviour) was only repealed in Victoria in 1966 (Luckins).Embracing scientific approaches in the kitchen was largely seen to be an American habit. The promotion of the use of electricity in the kitchen, and the adoption of new electric appliances (Gas and Fuel; Gilbert “Striving”), was described not only as a “revolution that is being wrought in our homes”, but one that allowed increased levels of personal expression and fulfillment, in “increas[ing] the time and resources available to the housewife for the expression of her own personality in the management of her home” (Gilbert, “The Woman’s”). This mirrors the marketing of these modes of cooking and appliances in other media at this time, including in newspapers, radio, and other magazines. This included features on freezing food, however AWFQ introduced an international angle, by suggesting that recipe bases could be pre-prepared, frozen, and then defrosted to use in a range of international cookery (“Fresh”; “How to”; Kelvinator Australia). The then-new marvel of television—another American innovation—is also mentioned in the magazine ("Changing concepts"), although other nationalities are also invoked. The history of the French guild the Confrerie de la Chaine des Roitisseurs in 1248 is, for instance, used to promote an electric spit roaster that was part of a state-of-the-art gas stove (“Always”), and there are also advertisements for such appliances as the Gaggia expresso machine (“Lets”) which draw on both Italian historical antecedence and modern science.Supermarket and other forms of self-service shopping are identified as American-modern, with Australia’s first shopping mall lauded as the epitome of utopian progressiveness in terms of consumer practice. Judged to mark “a new era in Australian retailing” (“Regional” 12), the opening of Chadstone Regional Shopping Centre in suburban Melbourne on 4 October 1960, with its 83 tenants including “giant” supermarket Dickens, and free parking for 2,500 cars, was not only “one of the most up to date in the world” but “big even by American standards” (“Regional” 12, italics added), and was hailed as a step in Australia “catching up” with the United States in terms of mall shopping (“Regional” 12). This shopping centre featured international-styled dining options including Bistro Shiraz, an outdoor terrace restaurant that planned to operate as a bistro-snack bar by day and full-scale restaurant at night, and which was said to offer diners a “Persian flavor” (“Bistro”).ConclusionAustralian Wines & Food Quarterly was the first of a small number of culinary-focused Australian publications in the 1950s and 1960s which assisted in introducing a generation of readers to information about what were then seen as foreign foods and beverages only to be accessed and consumed abroad as well as a range of innovative international ideas regarding cookery and dining. For this reason, it can be posited that the magazine, although modest in the claims it made, marked a revolutionary moment in Australian culinary publishing. As yet, only slight traces can be found of its editor and publisher, Donald Wallace. The influence of AWFQ is, however, clearly evident in the two longer-lived magazines that were launched in the decade after AWFQ folded: Australian Gourmet Magazine and The Epicurean. Although these serials had a wider reach, an analysis of the 15 issues of AWFQ adds to an understanding of how ideas of foods, beverages, and culinary ideas and trends, imported from abroad were presented to an Australian readership in the 1950s, and contributed to how national foodways were beginning to change during that decade.ReferencesAdams, Jillian. “Australia’s American Coffee Culture.” Australian Journal of Popular Culture 2.1 (2012): 23–36.“Always to Roast on a Turning Spit.” The Magazine of Good Living: Australian Wines and Food 4.2 (1960): 17.“An Expert on Butter.” The Magazine of Good Living: The Australian Wine & Food 4.1 (1960): 11.“Australia Is Guest Nation at Lausanne.” The Magazine of Good Living: Australian Wines and Food 4.2 (1960): 18–19.“Australia’s Natural Cheeses.” The Magazine of Good Living: The Australian Wine & Food 4.1 (1960): 23.“Australia Will Be There.” The Magazine of Good Living: Australian Wines and Food 4.2 (1960): 14.“Australian Wines Served at New York Dinner.” Australian Wines & Food Quarterly 1.5 (1958): 16.“Australia Wins Six Gold Medals.” Australian Wines & Food: The Magazine of Good Living 2.11 (1959/1960): 3.Bancroft, P.A. “Let’s Make Some Coffee.” The Magazine of Good Living: The Australian Wine & Food 4.1 (1960): 10. 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Fan cultural production, be it in the form of fan fiction, art or videos are often celebrated in fan studies as evidence of fan creativity, fans’ skills in adopting technology and their expert knowledge of the texts. As Jenkins argues, “the pleasure of the form centers on the fascination in watching familiar images wrenched free from their previous contexts and assigned alternative meanings” (227). However, can fan mash-up videos can also offer an alternative view, not of one’s fandom, but of anti-fandom? Fan pleasure is often seen as declaring love for a text through juxtaposing images to sound in a mash-up video, but this paper will argue that it can also demonstrate hate. Specifically, can these videos affirm anti-fandom readings of a particular text, when clips from two (or more) different texts, seemingly of the same genre and targeting the same demographics, are edited together to offer an alternative story? In 2009, a video entitled Buffy vs Edward: Twilight Remixed (hereafter BvE) (See Video 1) was uploaded to YouTube, juxtaposing clips from across the seven series of Buffy, the Vampire Slayer and the first film of the Twilight series. Twilight is a series of novels written by Stephenie Meyer which was adapted into a successful series of five films between the period of 2008 and 2012. Its vampire-centric romance story has resulted in numerous comparisons to, among others, the cult and popular television series, Buffy the Vampire Slayer (hereafter Buffy) created by Joss Whedon, which aired from 1997 to 2003. In BvE, which has over three million views to date and reportedly has been translated into thirty different languages, Jonathan McIntosh, the video’s creator, “changes Edward Cullen from a smouldering, sparkly antihero into a self-obsessed stalker who's prone to throwing tantrums. Buffy Summers reacts to him with disdain and dwindling patience, assertively rebuking his every self-indulgence” (Leduc). By editing together clips from two texts seemingly of the same genre and targeting the same demographics, this video affirms an anti-fandom reading of Twilight. Video 1: Buffy vs Edward: Twilight RemixedOn the first viewing of the video, I was struck by how accurately it portrayed my own misgivings about Twilight, and by how I had wished Bella Swan was more like Buffy Summers and been a positive role model for girls and women. The content of the video mash-up—along with fan reactions to it—suggests and perpetuates an anti-fandom reading of Twilight via Buffy, by positioning the latter as a text with higher cultural value, in terms of its influence and representations of female characters. As McIntosh himself clarifies in an interview, “the audience is not supposed to go “Oh, see how TV is stupid?” They’re supposed to go “Oh, see how Buffy was awesome!”” (ikat381). As such, the BvE mash-up can be read, not just as a criticism of popular commercial texts, but also as an anti-fan production. Much work surrounding fan culture extrapolates on fans’ love for a text, but I’d like to propose that mash-ups such as BvE reaffirms anti-fandom readings of derided texts via another that is deemed—and presented—as culturally more valuable. In this essay, BvE will be used as an example of how anti-fandom productions can reinforce the audience’s opinion of a despised text. When BvE first launched, it was circulated widely among Buffy fandom, and the narrative of the mash-up, and its implications were debated rather fiercely on Whedonesque.com [http://whedonesque.com/comments/20883], one of the main sites for Joss Whedon’s fandom. Comparisons between the two texts, despite existing in different mediums (film vs. television), were common among general media—some survey respondents reveal they were persuaded to read the books or watch the first film by its assumed similarities to Buffy— as both feature somewhat similar storylines on the surface: a young, teenaged (human) girl falling in love with a vampire, and were presumably aimed at the same demographics of teenaged and college-aged girls. The similarities seem to end there though, for while Buffy is often hailed as a feminist text, Twilight is dismissed as anti-feminist, down to its apparently rabid and overly-emotional (female) fanbase. As one Buffy fan on Whedonesque clarifies: Buffy was more real than Bella ever thought of being. Buffy was flawed, made mistakes, bad decisions and we never saw her sort out a healthy romantic relationship but she was still a tremendous role model not for just teen girl but teen boys as well. […] Bella's big claim to fame seems to be she didn't sleep with her boyfriend before marriage but that was his choice, not hers. BvE appears to reflect the above comparison, as McIntosh justifies the video as “a pro-feminist visual critique of Edward’s character and generally creepy behaviour”—essentially a problem that Buffy, as a vampire slayer and a feminist icon can solve (for the greater good). For the purpose of this paper, I was interested to see if those who are active in fandom in general are aware of the BvE video, and if it informs or reaffirms their anti-fandom views of Twilight. Methodology A short online survey was devised with this in mind and a link to the survey was provided via Twitter (the link was retweeted 27 times), with the explanation that it is on Twilight anti-fandom and the BvE mash-up video. It was further shared on Facebook, by friends and peers. At the same time, I also requested for the link to be posted by the administrators of Whedonesque.com. Despite the posting at Whedonesque, the survey was not particularly aimed at Buffy fans, but rather fans in general who are familiar with both texts. The survey received 419 responses in the span of 24 hours, suggesting that the topic of (Twilight) anti-fandom is one that fans—or anti-fans—are passionately engaged with. Out of the 419 responses, 357 people have seen BvE, and 208 have read the book(s) and/or saw the film(s). The other 211 respondents came into contact with Twilight through paratexts, “semi-textual fragments that surround and position the work” (Gray New 72), such as trailers, word-of-mouth and news outlets. Anti-Fandom, Twilight, and the Buffy vs Edward Mash-Up Fan studies have given us insights into the world of fandom, informing us about the texts that fans love, what fans do with those texts and characters, and how fans interact with one another within the context of fandom. As Henry Jenkins explains: Fan culture finds that utopian dimension within popular culture a site for constructing an alternative culture. Its society is responsive to the needs that draw its members to commercial entertainment, most especially the desire for affiliation, friendship, community (282). Fan studies has obviously progressed from Jenkins’s initial observations as fan scholars subsequently proceed to complicate and augment the field. However, many gaps and silences remain to be filled: Hills (2002) […] argued that fandom is ‘not a thing that can be picked over analytically’ (pp. xi-xii) and separated into neat categories, but is a performative, psychological action that differs according to person, fandom, and generation (Sheffield and Merlo 209). In a 2003 article, Jonathan Gray reflects that in fan scholars’ enthusiasm to present the many interesting facets of fan culture, “reception studies are distorting our understanding of the text, the consumer and the interaction between them” (New Audiences 68). So while there is the friendship, affiliation and sense of community where fans share their mutual affection for their favourite texts and characters, there are also those who engage critically with the texts that they dislike. Gray identifies them as the anti-fans, arguing that these anti-fans are not “against fandom per se, […] but they strongly dislike a given text or genre, considering it inane, stupid, morally bankrupt and/or aesthetic drivel” (New New Audiences 70). Most anti-fans’ encounter with their hated text will not merely be through the text itself, but also through its surrounding paratexts, such as trailers and press articles. These paratextual pieces inform the anti-fan about the text, as much as the original text itself, and together they add to the formation of the anti-fannish identity: Rather than engaging the text directly, […] anti-fans often respond to a “text” they construct from paratextual fragments such as news coverage or word-of-mouth, reading, watching, and learning all they can about a show, book, or person in order to better understand and criticize the text (and, very often, its fans) (Sheffield and Merlo 209). Media attention directed at the Twilight franchise, as well as the attention Twilight fans receive has made it a popular subject in both fan and anti-fan studies. Dan Haggard, in a 2010 online posting, commented on the fascinating position of Twilight fans in popular culture: The Twilight fan is interesting because of reports (however well substantiated) of a degree of extremism that goes beyond what is acceptable, even when considered from a perspective relative to standard fan obsession. The point here is not so much whether Twilight fans are any more extreme than standard fans, but that there is a perception that they are so. (qtd. in Pinkowitz) Twilight fans are more often than not, described as “rabid” and “frenzied” (Click), particularly by the media. This is, of course, in total opposition to the identity of the fan as effective consumer or productive (free) labourer, which scholars like Baym and Burnett, for example, have observed. The anti-fandom in this case seems to go beyond the original text (both the books and the film franchises), extending to the fans themselves. Pinkowitz explains that the anti-fans she examined resent the success Twilight has amassed as they consider the books to be poorly written and they “strongly dislike the popular belief that the Twilight books are good literature and that they deserve the fanaticism its rabid fans demonstrate”. Some survey respondents share this view, criticising that the “writing is horrible”, the books have “awful prose” and “melodramatic characterisations”. Sheffield and Merlo demonstrate that the “most visible Twilight anti-fan behaviors are those that mock or “snark” about the “rabid” Twilight fans, who they argue, “give other fans a bad name”” (210). However, BvE presents another text with which Twilight can be compared to in the form of Buffy. As one survey respondent explains: Bella is a weak character who lacks agency. She lacks the wit, will-power, and determination that makes Buffy such a fun character. […] She is a huge step back especially compared to Buffy, but also compared to almost any modern heroine. Paul Booth argues that for mash-ups, or remixes, to work, as audiences, we are expected to understand—and identify—the texts that are referenced, even if they may be out of context: “we as audiences must be knowledgeable about both sources, as well as the convergence of them, in order to make sense of the final product”. Survey respondents have commented that the mash-up was “more about pleasing Buffy fans”, and that it was “created with an agenda, by someone who hates Twilight and loves Buffy,” which gives “a biased introduction to Buffy”. On the other hand, others have commented that the mash-up “makes [Twilight] seem better than it actually is”, and that it “reinforced [their] perceptions” of Twilight as a weaker text. Booth also suggests that mash-ups create new understandings of taste, of which I would argue that is reinforced through BvE, which McIntosh describes as a “metaphor for the ongoing battle between two opposing visions of gender roles in the 21st century”. In fact, many of the survey respondents share McIntosh’s view, criticising Twilight as an anti-feminist text that, for all its supposed cultural influence, is sending a dangerous message to young girls who are the target demographic of the franchise. As they reflect: It bothers me that so many people (and especially women) love and embrace the story, when at its crux it is about a woman trying to choose between two men. Neither men are particularly good/safe for her, but the book romanticizes the possible violence toward Bella. The idea that Bella is nothing without Edward, that her entire life is defined by this man. She gives up her life—literally—to be with him. It is unhealthy and obsessive. It also implies to women that stalking behaviour like Edward's is romantic rather than illegal. I think what bothers me the most is how Meyers presents an abusive relationship where the old guy (but he's sparkly and pretty, so it's ok) in question stalks the heroine, has her kidnapped, and physically prevents her from seeing whom she wants to see is portrayed as love. In a good way. These testimonials show that fans take a moral stand towards Twilight’s representation of women, specifically Bella Swan. Twilight acts in counterpoint to a text like Buffy, which is critically acclaimed and have been lauded for its feminist representation (the idea that a young, petite girl has the power to fight vampires and other supernatural creatures). The fact that Buffy is a chronological older text makes some fans lament that the girl-power and empowerment that was showcased in the 1990s has now regressed down to the personification of Bella Swan. Gray argues that anti-fandom is also about expectations of quality and value: “of what a text should be like, of what is a waste of media time and space, of what morality or aesthetics texts should adopt, and of what we would like to see others watch or read” (New 73). This notion of taste, and cultural value comes through again as respondents who are fans of Buffy testify: It's not very well-written. I strongly dislike the weak parallels one could draw between the two. Yes Angel and Spike went through a creepy stalking phase with Buffy, and yes for a while there was some romantic triangle action but there was so much more going on. […] My biggest issue is with Bella's characterization. She has flaws and desires but she is basically a whiney, mopey blob. She is a huge step back especially compared to Buffy, but also compared to almost any modern heroine. There is tremendous richness in Buffy—themes are more literate, historically allusive and psychologically deeper than boy-meets-girl, girl submits, boy is tamed. Edward Cullen is white-faced and blank; Spike and Angel are white-faced and shadowed, hollowed, sculpted—occasionally tortured. Twilight invites teen girls to project their desires; Spike and Angel have qualities which are discovered. Buffy the character grows and evolves. Her environment changes as she experiences the world around her. Decisions that she made in high school were re-visited years later, and based on her past experiences, she makes different choices. Bella, however, loses nothing. There's no consequence to her being turned. There's no growth to her character. The final act in the mash-up video, of Buffy slaying Edward can be seen as a re-empowerment for those who do not share the same love for Twilight as its fans do. In the follow-up to his 2003 article that launched the concept of anti-fandom, Gray argues that: Hate or dislike of a text can be just as powerful as can a strong and admiring, affective relationship with a text, and they can produce just as much activity, identification, meaning, and “effects” or serve just as powerfully to unite and sustain a community or subculture (Antifandom 841). Conclusion The video mash-up, in this case, can be read as an anti-fandom reading of Twilight via Buffy, in which the superiority of Buffy as a text is repeatedly reinforced. When asked if the mash-up video would encourage the survey respondents to consider watching Twilight (if they have not before), the respondents’ answers range from a repeated mantra of “No”, to “It makes me want to burn every copy”, to “Not unless it is to mock, or for the purpose of a drinking game”. Not merely resorting to mocking, what McIntosh’s mash-up video has given Twilight anti-fans is yet another paratextual fragment with which to read the text (as in, Edward Cullen is creepy and controlling, therefore he deserves to be slayed, as should have happened if he was in the Buffy universe instead of Twilight). In other words, what I am suggesting here is that anti-fandom can be enforced through the careful framing of a mash-up video, such as that of the Buffy vs Edward: Twilight Remixed mash-up, where the text considered more culturally valuable is used to read and comment on the one considered less valuable. References Baym, Nancy, and Robert Burnett. Amateur Experts: International Fan Labour in Swedish Independent Music. Copenhagen, Denmark, 2008. Booth, Paul. “Mashup as Temporal Amalgam: Time, Taste, and Textuality.” Transformative Works and Cultures 9 (2012): n. pag. 3 Apr. 2013 < http://journal.transformativeworks.org/index.php/twc/article/view/297/285 >. Click, Melissa. “‘Rabid’, ‘Obsessed’, and ‘Frenzied’: Understanding Twilight Fangirls and the Gendered Politics of Fandom.” Flow 11.4 (2009): n. pag. 18 June 2013 < http://flowtv.org/2009/12/rabid-obsessed-and-frenzied-understanding-twilight-fangirls-and-the-gendered-politics-of-fandom-melissa-click-university-of-missouri/ >. Gray, Jonathan. “Antifandom and the Moral Text: Television without Pity and Textual Dislike.” American Behavioral Scientist 48 (2005): 840–858. ———. “New Audiences, New Textualities: Anti-Fans and Non-Fans.” International Journal of Cultural Studies 6.1 (2003): 64–81. Hills, Matt. Fan Cultures. London: Routledge, 2002. ikat381. “Total Recut Interviews Jonathan McIntosh about Buffy vs. Edward.” Total Recut 24 Dec. 2009. 20 July 2013 < http://www.totalrecut.com/permalink.php?perma_id=265 >. Jenkins, Henry. Textual Poachers: Television Fans & Participatory Culture. New York: Routledge, 1992. Leduc, Martin. “The Two-Source Illusion: How Vidding Practices Changed Jonathan McIntosh’s Political Remix Videos.” Transformative Works and Cultures 9 (2012): n. pag. 19 July 2013 < http://journal.transformativeworks.org/index.php/twc/article/view/379/274 >. McIntosh, Jonathan. “Buffy vs Edward: Twilight Remixed.” Rebelliouspixels 20 June 2009. 2 Apr. 2013 < http://www.rebelliouspixels.com/2009/buffy-vs-edward-twilight-remixed >. Pinkowitz, Jacqueline. “‘The Rabid Fans That Take [Twilight] Much Too Seriously’: The Construction and Rejection of Excess in Twilight Antifandom.” Transformative Works and Cultures 7 (2011): n. pag. 21 June 2013 < http://journal.transformativeworks.org/index.php/twc/article/view/247/253 >. Sheffield, Jessica, and Elyse Merlo. “Biting Back: Twilight Anti-Fandom and the Rhetoric of Superiority.” Bitten by Twilight: Youth Culture, Media and the Vampire Franchise. Eds. Melissa Click, Jessica Stevens Aubrey, & Elizabeth Behm-Morawitz. 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