Journal articles on the topic 'Sustainability marketing commitment'
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Da Giau, Alessandro, Laura Macchion, Federico Caniato, Maria Caridi, Pamela Danese, Rinaldo Rinaldi, and Andrea Vinelli. "Sustainability practices and web-based communication." Journal of Fashion Marketing and Management 20, no. 1 (March 14, 2016): 72–88. http://dx.doi.org/10.1108/jfmm-07-2015-0061.
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Purpose – The purpose of this paper is to examine which environmental and social sustainability practices companies in the Italian fashion industry adopt and how these companies communicate their sustainability commitment through their corporate websites. Design/methodology/approach – The multiple case studies approach was selected and the practices of 12 companies in the Italian fashion industry were investigated. Findings – The findings showed that four different approaches in the field of sustainability practices and web-based communication are available within the Italian fashion industry (i.e. low commitment, high commitment, low disclosure, high marketing) by highlighting the alignment (i.e. fit or misfit) among these dimensions and by discussing the practices as well as the drivers/barriers of each approach. Originality/value – The paper contributes to the literature by deepening the understanding of both the environmental and social dimensions of the sustainability issue. Moreover, the work investigates the relationship between sustainability practices and web-based sustainability communication, a topic that has not yet been addressed in the current literature.
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Liu, Chih-Hsing Sam, and Tse-Ping Dong. "Discovering the relationship among knowledge management, sustainability marketing and service improvement: the moderating role of consumer interest." International Journal of Contemporary Hospitality Management 33, no. 8 (July 22, 2021): 2799–816. http://dx.doi.org/10.1108/ijchm-12-2020-1468.
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Purpose The purpose of this study was to demonstrate “what” critical attributes are actually associated with the development of blockchain technology and “how” it influences service improvement in the context of tourism and hospitality operations. Design/methodology/approach This paper aims to provide a new and novel viewpoint by using the blockchain perspective to discover the relationships between knowledge management, sustainability marketing and service improvement using 311 samples collected from tourism and hospitality firms in Taiwan. Findings The results show that knowledge management may influence service improvement through sustainability marketing commitment. Furthermore, the study found that consumer interest may strengthen the relationships between knowledge management, sustainability marketing and service improvement. Additionally, the sub-dimension of knowledge management is also discussed in the integrated mediation–moderation model. Practical implications The results provide sufficient support for employees or managers undertaking new technology or development to facilitate business-to-consumer trade models in their present and future operations. Originality/value The study advances the existing tourism and hospitality literature by identifying consumer interest as an important effective characteristic that may positively strengthen the relationship among critical attributes of knowledge management and sustainability marketing commitment during the service improvement process.
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Tollin, Karin, and Lars Bech Christensen. "Sustainability Marketing Commitment: Empirical Insights About Its Drivers at the Corporate and Functional Level of Marketing." Journal of Business Ethics 156, no. 4 (May 27, 2017): 1165–85. http://dx.doi.org/10.1007/s10551-017-3591-6.
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Wella, Six Finish, and Chairy Chairy. "IMPLEMENTASI SUSTAINABILITY SEBAGAI ALAT PEMASARAN PADA ERA PANDEMI COVID-19." Jurnal Muara Ilmu Ekonomi dan Bisnis 4, no. 2 (August 22, 2020): 343. http://dx.doi.org/10.24912/jmieb.v4i2.8284.
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Kepedulian terhadap lingkungan dan dampak sosialnya terhadap bisnis telah menjadi isu utama di berbagai organisasi saat ini. Pelanggan telah semakin sadar dan menghendaki produk yang ramah lingkungan. Karenanya, banyak perusahaan yang kemudian berusaha memenuhi keinginan konsumen dengan menerapkan sustainability marketing. Namun demikian tidak semua perusahaan peduli dengan isu ini. Beberapa perusahaan menggunakan sustainability marketing sekedar untuk meningkatkan pendapatan perusahaan. Artikel ini membahas lebih lanjut tentang sustainability marketing, tipe perusahaan dari sisi komitmen dan gaya komunikasinya, dan relevansi sustainability marketing sebagai alat pemasaran dalam situasi bisnis yang tidak pasti karena pandemi Covid-19. Lebih lanjut, Covid-19 telah mengubah perilaku konsumen dalam kaitannya dengan belanja online dan kesadaran akan isu sosial dan lingkungan atas produk yang dikonsumsi. Dengan menggunakan pendekatan kualitatif, artikel ini memperlihatkan efektivitas sustainability marketing. Dengan mengadopsi sustainability marketing banyak perusahaan tidak hanya akan berhasil melewati masa sulit karena pandemi Covid-19 namun juga akan memenangkan persaingan di masa depan. Nowadays, environmental concerns and its social impacts on business have become major issues in most of organizations. Customers have become more aware and demand for more environmentally friendly products from companies. Therefore, many companies have been trying to answer the demand by using sustainability marketing in running the business. However, not all companies are concerned about the issues. Some of them only using green and sustainability concept as a tool to increase their revenue. The object of this research is sustainability marketing. Specifically, this article explores more about sustainability marketing, types of companies in terms of their commitment and communications related to sustainability marketing, and the relevance of sustainability marketing as a marketing tool in this uncertainty situation due to Covid-19 pandemic. The subject of this research is two big companies in Indonesia. Further, Covid-19 pandemic has changed consumer behavior in terms of online buying and awareness of environmental and social issues about products they consume. Using qualitative approach, this article shows the effectiveness of sustainability marketing. By adopting sustainability marketing, many organizations will not only survive the Covid-19 pandemic, but also win further competiton.
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Foerstl, Kai, Arash Azadegan, Thomas Leppelt, and Evi Hartmann. "Drivers of Supplier Sustainability: Moving Beyond Compliance to Commitment." Journal of Supply Chain Management 51, no. 1 (December 30, 2014): 67–92. http://dx.doi.org/10.1111/jscm.12067.
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Berne-Manero, Carmen, and Mercedes Marzo-Navarro. "Exploring How Influencer and Relationship Marketing Serve Corporate Sustainability." Sustainability 12, no. 11 (May 27, 2020): 4392. http://dx.doi.org/10.3390/su12114392.
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Influencer marketing furthers the goals of relationship marketing. Companies use influencers to advertise their products through social networks such as Instagram. This digital advertising is aimed at shifting the company’s goals from customer acquisition to retention and commitment. While several articles provide interesting advances analyzing social media and sustainability goals, research about influencer types and their impact on engagement preserving corporate sustainability is limited. Thus, the objectives of this study are: (1) Select general influencer traits as positive characteristics in promoting a product; (2) analyze them for micro and macro influencer scenarios; (3) explore potential differences in their adequacy determining customer engagement and preserving corporate sustainability. Credibility, pleasantness, and emotions are the criteria analyzed through multivariate analysis applied over two independent samples of followers. Pleasantness and appearance in the macro influencer scenario and perceived integrity in that of the micro influencer appear to conflict with the desired transparency of the message, while transmission of emotions plays an essential role in both scenarios. This is a very important finding. Companies should assess candidate influencers’ emotional projection skills, in addition to evaluating the brand sponsorship costs and defining the target audience for the advertisement, always under the premise of preserving corporate sustainability.
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Raj, Anup, Andrei Kuznetsov, and Thankom Gopinath Arun. "Culture of Sustainability and Marketing Orientation of Indian Agribusiness in implementing CSR Programs—Insights from Emerging Market." Journal of Risk and Financial Management 13, no. 11 (November 2, 2020): 269. http://dx.doi.org/10.3390/jrfm13110269.
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The debate regarding the suitability of market orientation or culture of sustainability for corporate social responsibility (CSR) implementation and economic sustainability deserve much more scholarly attention as globalization and competition in emerging markets increases. Using qualitative content analysis of interviews with 28 senior managers of large agribusiness firms in India, this empirical article explores how market orientation or culture of sustainability affects CSR implementation, or vice versa? The findings of the study identify factors such as the nature of a firm’s business, sensitivity, commitment towards sustainable development, and pressure on profitability that prompt firms to adopt sustainability dominant, market dominant, and sustainability–market mixed corporate culture. Culture of sustainability dominant firms are likely to implement CSR more smoothly and effectively compared to firms that are driven by market orientation. Moreover, firms committed to substantial and consistent CSR are likely to induce culture of sustainability in firms. Finally, the study offers a framework that provides insights into how CSR program implementation and a culture of sustainability are complementary and could strengthen the economic sustainability of firms in emerging markets.
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Santos, Gleberson de Santana dos, and Simone Sehnem. "Analysis practices focused on sustainability in a shopping center from Santa Catarina, according to guidelines Global Reporting Initiative - GRI." Sistemas & Gestão 11, no. 2 (July 5, 2016): 216–27. http://dx.doi.org/10.20985/1980-5160.2016.v11n2.1016.
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This paper aims to identify how a mall incorporates sustainability in their management processes. In addition, the study proposes to verify how incorporating sustainability based in the guidelines of the Global Reporting Initiative the corporate strategy to get competitive advantage and analyze the relevant factors that affect the commitments to sustainability, through the vision of decision makers in the areas strategic organization. The study consists of a survey whose approach is qualitative. This is a survey that ranks over goals in descriptive and qualitative approach. Regarding the proceedings consists of a case study. To collect data, we used the questionnaire instruments and semi-structured interviews with key informants applied responsible for the operations department / maintenance, financial administration, marketing and human resources. It was noted that the organization takes some practice focused on sustainability, such as optimization of natural resources, actions philanthropic and focusing on internal employees programs, but not as effective. This studies follows that it is possible to incorporate strategies and sustainable practices in the strategic management of the enterprise, giving it even competitive advantage, provided that there is full commitment from all sectors and investments in sustainable and conscious actions
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Adriani, Dessy, Elisa Wildayana, Yulius, Nurilla E. Putri, Idham Alamsyah, Maryanah Hamzah, Maryadi, and Melati Andarini. "Marketing Performance Evaluation of Purun Agroindustry as Peatland Friendly Commodities in South Sumatera." E3S Web of Conferences 68 (2018): 03003. http://dx.doi.org/10.1051/e3sconf/20186803003.
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Researchs related to purun (Heleocharisfistula) economic development should be encouraged for peatland sustainability. For long time, purun crafting was marketed traditionally only to traders who already have closebonding to the crafters. So, the research objective were (1) to evaluate the marketing performance, and (2) to design the marketing model’s plan of purun. This research was conducted in Pedamaran Area, Ogan Komering Ilir on September 2017. The result showed the performance of marketing of purun agroindustry in Pedamaran area has not yet all have a level of performance that corresponds to the importance of all marketing actors. There are gaps between performances and importances of marketing performance for atbributes, i.e. commitment in cooperation, profit, sales, prices, information, and skills improvement. The marketing model’s plan of purun are (1) building cooperative institution formally, (2) improving inputs for increasing profit, and (3) introducing e-commerce.
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Poole, Sonja Martin. "Developing relationships with school customers: the role of market orientation." International Journal of Educational Management 31, no. 7 (September 11, 2017): 1054–68. http://dx.doi.org/10.1108/ijem-08-2016-0171.
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Purpose While the role of relationship marketing to consumers’ overall satisfaction with schools has been discussed in the education management literature, empirical studies on the marketing mechanisms that underpin school-customer relationships are limited. The purpose of this paper is to establish the association between market orientation (MO) in the school context and key relationship marketing performance indicators. Design/methodology/approach MO and four relationship constructs (brand trust, affective commitment, attitudinal loyalty, and advocacy) were measured using existing and established scales from the education and behavioral literatures. A model reflecting causal ordering derived from the literature and an understanding of school-customer relationships was developed. Data were collected from 205 parents of school-aged children in the USA and analyzed using structural equation analysis. Findings Results show that a positive relationship between market-oriented behaviors of school organizations and three of the identified indicators of successful school relationship marketing (affective commitment, attitudinal loyalty, and advocacy) are mediated by brand trust. Originality/value The study contributes to an understanding of the theoretical relationship between market-oriented behaviors and relationship marketing for schools. The results suggest that, for school organizations, MO impacts important outcomes and thus may be vital to sustainability and growth.
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Peng, Shuyang, Yuguo Liao, and Jiahuan Lu. "Stay or Exit: Why Do Nonprofits Maintain Collaborations With Government?" American Review of Public Administration 50, no. 1 (August 13, 2019): 18–32. http://dx.doi.org/10.1177/0275074019867413.
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Although the public-management literature has demonstrated a growing interest in public–nonprofit collaborations, it pays little attention to the sustainability of collaborations. This study proposes that nonprofits’ intentions to maintain collaborations with government are influenced by both instrumental and relational factors. Using a national sample of human service nonprofits, this study demonstrates that both nonprofits’ continuance commitment and affective commitment play a role in shaping their intentions to maintain collaborative relationships with government. Specifically, continuance commitment is driven by the presence of a formal agreement and the dependence on government funding, and affective commitment is shaped by distributive and procedural justice. The findings have implications for public managers to effectively manage their collaborations with nonprofits.
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Hellmeister, André, and Harold Richins. "Green to Gold: Beneficial Impacts of Sustainability Certification and Practice on Tour Enterprise Performance." Sustainability 11, no. 3 (January 29, 2019): 709. http://dx.doi.org/10.3390/su11030709.
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A growing number of managers in tourism recognize the importance of sustainability to their business success. However, as the majority of tourism enterprises consist of small and medium-sized enterprises that are generally less likely to invest in sustainability practices due to a lack of financial resources, time, and perceived cost-saving opportunities, an industry-wide dissemination of sustainability practices is hampered. This paper explores the benefits of adapting sustainability practices and provides evidence for making the case for incorporating sustainability practices to benefit business success. This study examined sustainability-certified tour enterprises, focusing on the perceived impact that the commitment to sustainable practices through certification has had on tangible financial aspects (potential benefits of increased revenue and decreased operational costs) and intangible benefits (customer satisfaction and employee satisfaction). Also explored were the influence of strategic choices related to sustainable practices (extent of commitment, product range, facilities and equipment, and the application of relevant marketing practices). Study findings were encouraging, identifying cost-savings, increased revenue, enhanced reputation, and customer and employee satisfaction. Energy-savings as well as a greater connection to the community were found to be beneficial outcomes of sustainable practices. Despite its acknowledged dependency on the natural environment as well as cultural assets nature and culture, the tourism industry is perhaps still in its infancy in moving towards industry-wide sustainability success. While academic literature has attributed this to the lack of awareness and low dedication to take action, this study found an indication of a positive relationship between sustainability commitment and financial and non-financial firm performance. The findings extend previous research that focused on larger and more facility-dependent enterprises and suggest that sustainability is a beneficial path to follow regardless of company size and budget.
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Kim, Yura, Taeyeon Kim, and Hye-Jeong Nam. "Marketing Investments and Corporate Social Responsibility." Sustainability 13, no. 9 (April 26, 2021): 4849. http://dx.doi.org/10.3390/su13094849.
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Although the short-term effects of marketing efforts that promote immediate consumer responses have been extensively investigated, the long-term impacts of marketing activities have received little attention. Marketing effects can be carried over time as consumers experience an emotional attachment to products and build trust and affection. In addition, a firm’s advertising spending not only improves customer awareness of the firm’s products and services but also serves to promote other company information, such as the firm’s corporate social responsibility (CSR), a long-term strategic commitment to improving the welfare of customers and society. This paper focuses on the long-term effects of marketing investments by examining the relation between advertising expenditures and a firm’s commitment to CSR, finding that firms with a higher advertising expenditure are more likely to have a higher CSR performance. The findings of this study demonstrate that marketing investments are related to a firm’s long-term sustainable activities. Additionally, the finding may indicate that a firm’s CSR initiatives are influenced by the extent to which the firm commits to advertising that promotes customer awareness of the firm’s products and services.
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Rademaker, Claudia A., and Marla B. Royne. "Thinking green: How marketing managers select media for consumer acceptance." Journal of Business Strategy 39, no. 2 (April 16, 2018): 30–38. http://dx.doi.org/10.1108/jbs-05-2017-0070.
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Purpose Knowledge about what drives managers to make more sustainable media decisions is important, as it can influence communication effectiveness, especially in countries with strong green consumption preferences. Design/methodology/approach The authors examine corporate environmental policies and personal green attitudes of managers in the media selection process as potential influencers of marketing managers’ green thought, driving corporate sustainability. Findings The findings show that managers’ personal green attitudes are an internal driver of corporate sustainability with regard to more sustainable media decisions, while corporate environmental policies are not. Practical implications These findings highlight the importance of recruiting marketing managers with strong green personal profiles, particularly companies with a green profile. Results also suggest companies use environmental policies in all managerial decisions, including marketing communications decisions such as media selection. Social implications This research begins the process of understanding what drives marketing managers in their green thinking and related managerial decisions. With today’s growing focus on the environment, this knowledge is increasingly important, so companies can be aligned with the increasing number of eco-conscious consumers who purchase products based on corporate communications and green corporate decisions. Originality/value Where previous research found that the lack of commitment among company’s owners and the inability of suppliers to comply with the company’s sustainable policies are barriers of corporate sustainability, the current study found that this is the case even for marketing managers through the non-use of corporate green policies in marketing decisions and those with weak personal green attitudes.
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Wells, Victoria, Navdeep Athwal, Esterina Nervino, and Marylyn Carrigan. "How legitimate are the environmental sustainability claims of luxury conglomerates?" Journal of Fashion Marketing and Management: An International Journal 25, no. 4 (February 23, 2021): 697–722. http://dx.doi.org/10.1108/jfmm-09-2020-0214.
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PurposeBy responding to scholarly calls, this study examines the environmental reports of LVMH and Kering. The study extends legitimacy theory to ascertain the credibility of the aforementioned luxury conglomerates' commitment to environmental sustainability.Design/methodology/approachA corpus-assisted discourse analysis centred upon the Global Reporting Initiative (GRI) guidelines is used to examine the environmental disclosures of LVMH and Kering.FindingsThe findings show inconsistencies due to the lack of brand-level reporting and reporting quality falls short of comparable sustainability reporting within each conglomerate and with one another. Selective and unbalanced reporting along with symbolic management undermines the legitimacy of sustainability efforts by LVMH and Kering.Originality/valueDespite the increased attention paid to sustainable luxury, few studies critically analyse how luxury brands formally report on sustainability.
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Conner, David, Amanda Falkner, Nathan Lantieri, Betsy McGavisk, and Bridgette McShea. "Stakeholder Perceptions of Campus Sustainability Efforts: Lessons from Vermont." Sustainability 10, no. 11 (October 24, 2018): 3849. http://dx.doi.org/10.3390/su10113849.
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Universities have begun to officially recognize advancing sustainability as an institutional goal. This paper reports on research on students’ awareness, attitudes, and behaviors at the University of Vermont as a means of understanding cultural acceptance of sustainability. We report on the results of a survey administered by an applied research methods class working in partnership with the University’s Office of Sustainability. Survey respondents report strong understanding of sustainability and believe it is important. They perceive the University’s performance as strongest along environmental efforts and weakest along economic lines. Respondents were most likely to engage in sustainability behaviors, like waste and energy reduction, and least likely to attend campus events regarding sustainability. Responses to open-ended questions suggest skepticism of the University’s commitment to sustainability, seeing it as more of a marketing effort, and express a desire for more concrete initiatives to foster sustainable behaviors and culture on campus. Our implications focus on ways to promote a more holistic and nuanced understanding of sustainability.
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Hidayati, Widya Nur, and Hetty Karunia Tunjungsari. "Pengaruh Green Marketing terhadap Ekuitas Merek Aqua dan Intensi Pembelian Konsumen." Jurnal Manajemen Bisnis dan Kewirausahaan 6, no. 4 (August 29, 2022): 347–52. http://dx.doi.org/10.24912/jmbk.v6i4.19313.
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There are important things that companies must pay attention to in developing environmentally friendly products, namely sustainability marketing. Sustainability marketing can be seen as learning about how business in product manufacturing is carried out from producing, selecting packaging materials, promotion, distribution, and how to consume the product. Danone-Aqua is a pioneer of bottled drinking water (AMDK) and soft drinks in Indonesia established in 1973. As a form of vision and commitment to managing the operations responsible socially and environmentally, Aqua Lestari develops initiatives that comprise the protection of water resources, reduction of CO2, optimization of packaging, packaging waste collection, and distribution of products sustainably. This type of research is quantitative with three variables: Green Marketing as an independent variable, Brand Equity as a mediating variable, and Consumer Purchase Intentions as the dependent variable. The data collection process is done by distributing instruments in the form of research questionnaires to 240 respondents who made purchases of Aqua AMDK. The result is that green marketing and Aqua’s brand equity have a positive and significant effect on consumer purchase intentions. Ada hal penting yang harus diperhatikan perusahaan dalam mengembangkan produk ramah lingkungan, yakni sustainability marketing. Sustainability marketing dapat dilihat sebagai pembelajaran tentang bagaimana usaha dalam pembuatan produk yang dilakukan dari memproduksi, pemilihan bahan packaging, promosi, pendistribusian hingga cara mengonsumsi produk tersebut. Danone-Aqua merupakan pelopor air minum dalam kemasan (AMDK) dan minuman ringan di Indonesia yang didirikan tahun 1973. Sebagai salah satu bentuk visi dan komitmen dalam mengelola operasional yang bertanggung jawab dalam sosial dan lingkungan, Aqua mengembangkan inisiatif Aqua Lestari yang terdiri dari perlindungan sumber daya air, pengurangan CO2, optimalisasi kemasan, pengumpulan sampah kemasan, dan distribusi produk secara berkelanjutan. Jenis penelitian ini adalah kuantitatif dengan tiga variabel, yakni Green Marketing sebagai variabel bebas, Ekuitas Merek sebagai variabel mediasi, dan Keinginan Membeli Konsumen sebagai variabel terikat. Proses pengumpulan data dilakukan melalui penyebaran instrumen berupa kuesioner penelitian kepada 240 responden yang melakukan transaksi pembelian AMDK Aqua. Hasilnya adalah green marketing dan ekuitas merek Aqua berpengaruh positif dan signifikan terhadap keinginan membeli konsumen.
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Abd Aziz, Norzalita. "The influence of coproduction’s factors and corporate image toward attitudinal loyalty." Journal of Islamic Marketing 9, no. 2 (June 11, 2018): 421–38. http://dx.doi.org/10.1108/jima-10-2016-0080.
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Purpose Islamic banking system has become mainstream with the increasing popularity and demand of its products and services, including that of non-Muslims and even among the Western market. This paper aims to attempt to explore the factors that influence the co-production of services as well consumer attitudinal loyalty based on consumers’ perception of Islamic financial banking services. It also tests how co-production and customer loyalty as well as corporate image relate to each other. The present study is set up in the context of Islamic financial banking service industry in Malaysia. Design/methodology/approach The data were collected using the survey method. Convenience sampling was used to collect 502 usable responses via self-administered questionnaires. Findings The hierarchical regression results show that communication and commitment have a significant influence on co-production of services, but competence has an insignificant relationship. Co-production and corporate image have a significant influence on the consumer attitudinal loyalty, whereas corporate image has significant influence on consumer commitment. The study findings show that the co-production fully mediates the relationship between the communication and attitudinal loyalty, whereas it partially mediates the relationship between commitment and attitudinal loyalty. Research limitations/implications Further research is required to determine other additional and broader range of constructs. Further testing is therefore required before any generalization of these results can be undertaken, and it would be useful to conduct future studies in other types of industries. There are four segments of Islamic financial services customers, namely, religious conviction group, religious conviction and economic group, ethical observant group and economic rationality group. It is interesting to examine these segments related to the current study on how each segment influences the co-production process and loyalty among them. Originality/value The sustainability of a service organization depends on understanding customers’ needs but it also relies on the involvement of its customers. Although similar to-production, value co-creation has been regarded as one of the most prioritized research topics in service and marketing; thus, future researchers might model the relationships based on this concept. Despite these, few studies have been conducted to understand the nature and implications of co-production concept in Islamic financial banking services. This study contributes to the knowledge, in particular, in the context of Islamic financial banking services, especially by integrating additional constructs in determining customers’ loyalty such as the corporate image. To a certain extent, it offers some important insights on the subject of co-production and customer loyalty that eventually will lead to value creation and sustainability of businesses.
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Winarni, Dwi, Naelati Tubastuvi, and Rhis Ogie Dewandaru. "Efforts to improve the economy of rural communities through the development of Banjarandap tourism management strategies." Community Empowerment 7, no. 4 (April 22, 2022): 640–45. http://dx.doi.org/10.31603/ce.5957.
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Tourism development requires strategic management in order to improve the economy of the community. The same commitment and vision must be shared by all managing institutions, including tourism awareness groups, village-owned enterprises, youth organizations, and village governments. Institutional management, potential mapping, financial management that has not been systemized, and the lack of a marketing strategy and long-term tourism sustainability are some of the challenges in pioneering and developing Banjarandap tourism. As a result, efforts have been made to establish an institutional structure, the formation of a vision and mission, potential mapping, licensing of tourist sites, management of tourism development strategies, financial management training and assistance, marketing training and assistance, and long-term sustainability through the use of technology. The contributions and benefits obtained by partners and the community are improving the quality of sustainable village tourism management, improving socio-economic conditions, improving morals and character, as well as community education through mutual cooperation and mutual concern for welfare and peace in Banjaran Village.
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Daizy, Daizy, and Niladri Das. "Sustainability Reporting Practices In Indian Mining Companies." Current World Environment 10, no. 2 (August 24, 2015): 641–55. http://dx.doi.org/10.12944/cwe.10.2.30.
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Nowadays sustainability reporting can be used for communication purpose in marketing and to show transparency of the company (Kolk, 2000). These types of reports published by organization to disclosed more information on non-financial performance. These report highlighted the company’s commitment towards stakeholders. Various industries throughout the world started disclosing non-financial performance (sustainability reporting) by using various different types of frameworks like Dow Jones index or global Reporting Initiative. In the 21st century sustainability reporting becomes important but in India it’s still in nascent stage. Out of all industries mining should be disclose information on the non-financial performance because of put direct negative impact on society and environment. Moreover mining is considered as one of the most polluting industries in the world. The objective of this paper is to examine and compare the level of sustainability reporting of sample private mining companies and sample public mining companies as GRI framework. It involves an explorative research design to understand the trend and variation in the quality and extent of sustainability disclosure information by top 100 Indian mining companies.
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Thaenthao, Poomthan. "The Role of Brand Image Orientation, Innovativeness and Sustainability Marketing Commitment on Company Performance: Moderating Influence of Sustainable Leadership." Asian Business Research Journal 6 (2021): 20–28. http://dx.doi.org/10.20448/journal.518.2021.6.20.28.
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Khurana, Karan, and Marco Ricchetti. "Two decades of sustainable supply chain management in the fashion business, an appraisal." Journal of Fashion Marketing and Management 20, no. 1 (March 14, 2016): 89–104. http://dx.doi.org/10.1108/jfmm-05-2015-0040.
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Purpose – The purpose of this paper is to trace developments in the fashion business commitment to sustainability over two decades and identify the drivers that progressively changed fashion brands’ perspective on sustainable supply chain management. Design/methodology/approach – The research methodology is in the lines of Donald Schon reflective practice. Reflection-on-action is based on one of the authors practice in consultancy to fashion companies and in dialog with NGOs. The professional experience has been reconsidered through the analysis of the literature on sustainability initiatives and review of case histories. Findings – The time span considered captures fashion brands sustainability awareness in its statu nascenti (nascent state) revealing a trial and error process that led to progressive refinements of both means and ends. Change drivers identified are: go beyond monitoring, adopt a comprehensive approach, look beyond first tier of suppliers, integrate sustainability to core business practices and bring transparency to the supply chain. Originality/value – Existing literature surveys show that authors used to focus on specific issues and concentrate on individual case studies, under-representing the complex set of factors that companies, institutions and NGOs address, including the effect of past decisions, successes and mistakes. The paper is a first step to fill the gap and provides an up-to-date overview of current developments aimed at both scholars and practitioners, especially CSR and marketing managers and NGOs campaigners.
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Martínez Cevallos, Daniel, Mario Alguacil, and Ferran Calabuig Moreno. "Influence of Brand Image of a Sports Event on the Recommendation of Its Participants." Sustainability 12, no. 12 (June 19, 2020): 5040. http://dx.doi.org/10.3390/su12125040.
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The aim of this research is to test the psychometric properties and relationships of a model where, from brand congruence of a sport event, trust and commitment to it can be generated, influencing future behavior of participants and resulting in a higher recommendation also called Word of Mouth (hereinafter WOM). A quantitative approach has been carried out by means of a validated questionnaire with Likert-type responses, and data were analyzed with the EQS 6.4 software. The findings indicated that the model is adequate, and also confirm that from congruence, we can explain, at a theoretical level, 45% of trust, and in the same way, from the congruence and trust, we can explain 67% of the commitment with the brand. Finally, it is confirmed that trust and brand commitment significantly influence WOM, predicting it up to 51%. These conclusions provide implications to managers, to guide their marketing strategies more effectively and to know what is important to achieve the desired behaviors, which will favor the sustainability of the event and the generation of positive impacts in the host location. This research also provides original information in a context such as sporting events where the study of brand image is practically non-existent.
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Beirman, David. "Thailand's Approach to Destination Resilience: An Historical Perspective of Tourism Resilience From 2002 to 2018." Tourism Review International 22, no. 3 (December 14, 2018): 277–92. http://dx.doi.org/10.3727/154427218x15369305779083.
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Thailand's inbound tourism industry has grown significantly during the early part of the 21st century. By the end of 2017, Thailand attracted the highest level of international tourist visitation of the 10-nation Association of South East Nations (ASEAN) with 35.38 million international visitors. By 2017, it was the ninth most visited country in the world and ranked second only to China as the most visited national destination in Asia. A key characteristic of Thailand's government destination management and marketing organization [Tourism Authority of Thailand (TAT)] and the private sector of Thailand's tourism industry has been a remarkable capacity for destination resilience. This article focuses on the resilience of Thailand as a destination between 2002 and 2018 through the theoretical prism of organizational resilience and the destination sustainability framework. During this period, Thailand's tourism industry overcame a range of potentially damaging crises and reputational challenges. This article seeks to explain the TAT's commitment to embedding resilience into its strategic planning. TAT's extensive implementation of effective risk and crisis management best practices has enabled Thailand's tourism market to recover rapidly from a range of challenges. TAT's commitment to resilience is enhanced by its extensive cooperation with both its private sector stakeholders and the Pacific Asia Travel Association (PATA), which is headquartered in Bangkok. The Thai tourism industry's commitment to risk and crisis management reflects the importance of tourism to Thailand's national reputation, image, and economy. TAT's close relationship with PATA and ASEAN Tourism, two transnational tourism associations with a strong commitment to destination resilience, has helped to benchmark Thailand's qualitative approach to tourism resilience. TAT demonstrates a clear appreciation that rapid recovery from crisis events and effective contingency management practice require a high level of collaboration with key stakeholders. Numerous private sector stakeholders with a vested interest in the success of Thai tourism represent all sectors of the tourism industry. They have readily contributed their resources and support to Thailand's marketing campaigns.
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Mohd. Suki, Norazah, and Norbayah Mohd. Suki. "Decision-making and satisfaction in campus e-voting: moderating effect of trust in the system." Journal of Enterprise Information Management 30, no. 6 (October 9, 2017): 944–63. http://dx.doi.org/10.1108/jeim-08-2016-0151.
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Purpose The purpose of this paper is to examine the determinants that influence students’ decision-making and satisfaction in campus e-voting, and to investigate the moderating effect on students’ decision-making and satisfaction in campus e-voting between students with different levels of trust in the system. Design/methodology/approach This study employed a quantitative method and applied the use of self-administered questionnaires among university students who have at least experienced once in casting votes electronically in the past year during the campus e-voting period. The data were analysed using partial least square-structural equation modelling (PLS-SEM) approach. Findings The PLS-SEM approach revealed that voters’ commitment to vote was the strongest determinant of students’ decision-making and satisfaction in campus e-voting. Voters’ high satisfaction with campus e-voting was based on the commitment and requirement of students of the university to vote. Compulsory voting was not a hassle for them in order to achieve campus development and sustainability. A moderation analysis revealed that the relative influence of commitment to vote on students’ satisfaction in campus e-voting was higher in the group with medium level of trust than among the group with high level of trust. Practical implications The election commission of the university and the university management should increase students’ turnout and commitment to vote during campus e-voting by outlining effective marketing strategies, campaigns and promotions across a number of digital platforms, including mobile SNS. They need to ensure that voters can sense their involvement is warranted and will continue to vote electronically in the next campus election. Originality/value The research yielded an exclusive perspective into students’ decision-making and satisfaction in campus e-voting. It also uncovered the influence of moderating effect of trust in the system in developing countries which is marginally concealed in the literature. The measurements produced can be used as a research tool for more exploratory and explanatory research related to political marketing among young adult voters.
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Thaichon, Paramaporn, and Charles Jebarajakirthy. "Evaluating specific service quality aspects which impact on customers’ behavioural loyalty in high-tech internet services." Asia Pacific Journal of Marketing and Logistics 28, no. 1 (December 31, 2015): 141–59. http://dx.doi.org/10.1108/apjml-02-2015-0027.
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Purpose – The purpose of this paper is to examine the influence of quality perception on customers’ repurchase behaviour in home internet services. Specifically, it was found that information quality, and privacy affected customers’ commitment and perceived value which were directly related to customer behavioural loyalty. Design/methodology/approach – In order to achieve the research objectives, a model is proposed. The literature review and formulation of hypotheses related to each construct are then discussed. An online survey was conducted. The final usable sample size was 2,059. Findings – Information quality was a stronger determinant of commitment and value when compared with privacy. The positive indirect effects of information quality and privacy on behavioural loyalty were also confirmed. Originality/value – The research provides practical implications which can be used to design effective marketing strategies to retain customers in the residential internet market. Moreover, current issues of high-customer churn rate can be resolved. In general, the study confirms that putting customers’ privacy in the heart of company operations is critical for an internet service provider’s success and long-term sustainability.
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Xia, Yu Xiang, and Seong Wook Chae. "Sustainable Development of Online Group-Buying Websites: An Integrated Perspective of ECM and Relationship Marketing." Sustainability 13, no. 4 (February 22, 2021): 2366. http://dx.doi.org/10.3390/su13042366.
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Online group buying (OGB) is a unique, innovative, and interesting online business model that seems to have a bright future. However, many group buying websites (GBWs) have not stood the test of time. Different from traditional e-commerce websites, GBWs create a rich value experience for consumers, but no research has explored how these benefits help GBWs achieve sustainable development. In this study, the expectation confirmation model (ECM) and relationship marketing are integrated to explore how these multi-dimensional perceived values influence relationship quality (satisfaction and relationship commitment) and ultimately shape loyalty (continuous intention and positive electronic word of mouth (eWOM)). The research model and hypotheses are empirically tested with 278 valid responses using partial least squares-structural equation modeling (PLS-SEM). The results show that satisfaction (SAT) and relationship commitment (RC) are primary antecedents of continuous intention (CI) and positive eWOM (PE). We found interesting differences in the effects of multi-dimensional perceived values on relationship quality and loyalty. Hedonic value can help GBWs improve relationship quality and directly promote the spread of PE, thus attracting new users. Utilitarian value can only increase satisfaction and directly affect CI, helping GBW retain existing users. Social value cannot improve user satisfaction, but it can help GBW develop long-term emotional connections with users and indirectly shape user loyalty. Finally, the implication, limitations, and future research directions are described.
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Lin, Yangpeng, and Yeongbae Choe. "Impact of Luxury Hotel Customer Experience on Brand Love and Customer Citizenship Behavior." Sustainability 14, no. 21 (October 26, 2022): 13899. http://dx.doi.org/10.3390/su142113899.
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The luxury hotel market has been developing rapidly recently in the Asian Market. To provide useful outcomes to hotels competing in fierce market conditions, the current study investigated the relationship between customer experience values, customer post-experience consequences, and citizenship behaviors. Our findings confirmed the valuable contribution of customer experience values (ROI and service excellence) to the development of brand satisfaction, which in turn positively influences brand commitment and love. Meanwhile, brand commitment and love were found to have a direct positive impact on customer citizenship behaviors (CCBs). Overall, the findings bridge the gap in the relationship between brand love and CCBs in the hospitality industry and provide broad insights into brand management and marketing theories for tourism and hospitality.
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Harrison, Virginia S., Michail Vafeiadis, and Joseph Bober. "Greening Professional Sport: How Communicating the Fit, Proximity, and Impact of Sustainability Efforts Affects Fan Perceptions and Supportive Intentions." Sustainability 14, no. 6 (March 8, 2022): 3139. http://dx.doi.org/10.3390/su14063139.
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Grounded in multidisciplinary literature from public relations, sport communication, and marketing, this study examined consumer reactions to sustainability initiatives launched by major sports leagues. Through an online survey (N = 254), the results showed that sports league-cause fit resulted in more positive organization–public relationships (OPRs) such as through trust, commitment, satisfaction, and control mutuality. Further, the findings revealed that a closer geographic proximity of the sustainability initiative and an increased perceived impact (donation amount and number of beneficiaries affected) triggered higher perceptions of trust, organizational authenticity, and fandom toward the sponsoring sports league. Interestingly, a significant two-way interaction between spatial proximity and impact suggested that lower perceptions of the impact of the corporate social responsibility (CSR) program evoked more positive attitudes when involving local beneficiaries, whereas higher perceptions of impact improved organizational attitudes when the beneficiaries were located faraway. Lastly, the findings indicated that the OPR variables, especially trust, as well as fandom, and organizational authenticity elicited higher supportive intentions (e.g., support CSR cause, donate, volunteer, share on social media) toward the sports league. Theoretical implications for fit, construal level theory, and CSR impact as well as implications for sport communication practitioners are discussed.
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Barroso-Méndez, María Jesús, Clementina Galera-Casquet, Víctor Valero-Amaro, and María Teresa Nevado-Gil. "Antecedents of Relationship Learning in Business-Non-Profit Organization Collaboration Agreements." Sustainability 12, no. 1 (December 29, 2019): 269. http://dx.doi.org/10.3390/su12010269.
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The literature has highlighted that relationship learning constitutes a value creation pathway in business and non-profit collaborations. However, this process has not been studied in detail. The main objective of this study was to carry out an in-depth analysis of relationship learning by examining the main factors that favor its development. For this, a research model was developed based on the relevant literature in the field of Relationship Marketing and Inter-Organizational Learning. The hypotheses were tested with data collected from 102 Spanish firms in collaboration relationships with non-profit organizations. The results reveal the importance of four relational variables in the direct and indirect explanation of relationship learning—values shared by the partners, trust, commitment, and cooperation. First, shared values form a key antecedent of trust and commitment, these in turn are fundamental precursors of the partners’ cooperation, and commitment and cooperation showed themselves to be the main determinants of relationship learning between firms and non-profit organizations. The proposed model could enrich the relevant literature and provide better understanding of the relational aspects that businesses and non-profit organizations should work on if they wish to improve their level of relationship learning.
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Ráthonyi, Gergely, and Kinga Ráthonyi-Ódor. "Analysing sporting goods manufacturers’ environmental management tools." Applied Studies in Agribusiness and Commerce 9, no. 1-2 (September 1, 2015): 23–29. http://dx.doi.org/10.19041/apstract/2015/1-2/5.
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Organizations around the developed world are facing pressure from governments, international agreements, society and various stakeholders, to improve their behavior towards the natural environment. The application of environmental management tools may be an important step towards sustainability and the preservation of environmental values, however marketing could be the key – with the help of information and communication technologies (ICT) – in publicizing and spreading these ideas thus forming customers’, stakeholders’ attitude in this respect.The aim of this study was to define the concept of environmental consciousness and environmentally conscious behaviour, then to present the shift the traditional marketing philosophy towards the sustainable marketing approach, finally to analyse two top sporting goods manufacturers’ (Nike, Adidas) environmental management tools with the help of data gained from their web sites, reports, case studies. Interpreting environmental consciousness is difficult without knowing the attitude to it. In spite of that it is important to distinguish between environmental consciousness and environmentally conscious attitude, because consciousness often appears in attitude influenced by other, outer effects.The environmental conscious attitude of companies in itself is not enough for making use of the advantages deriving from a positive environmental concern. They need to pursue more active communication, to „green” the whole of marketing activities. Thus marketing seems a possible means to naturalize and expand environmental protection both among customers and in company practice. According to the analysed companies, we need to say, that they are commitment with the environmental protection. They are used state-of-theart technologies to make their activity greener and introduce these with full particulars, examples e.g. ColorDry technologies, Better Cotton, The Framaprene ECO heel. Either Nike, Inc., or Adidas Group realised that ICT have the ability to improve efficiency and cut the use of material goods, thus reducing energy demands and the burden upon the environment.
JEL code: Q01
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Zeng, Amy Z. "Car-sharing: a feasible business expansion at Hangzhou Omnipay?" Emerald Emerging Markets Case Studies 2, no. 8 (October 17, 2012): 1–12. http://dx.doi.org/10.1108/20450621211292355.
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Subject area Marketing, entrepreneurship, operations management, and transportation/logistics. Study level/applicability The case is suitable for junior, senior undergraduate and first-year graduate business classes. It can be used entirely in business classes in marketing, entrepreneurship, operations management, and transportation/logistics, and parts of it can be used for discussions in classes related to emerging economies/markets, environmental management, sustainability, and technology management. Case overview The case builds on the expansion plan considered by a young software company, called Hangzhou Omnipay located in the city of Hangzhou, China. Mr Chao, Vice President (VP) of Omnipay, is the main character of the case. He was aware of the current car-sharing industry leader – Zipcar headquartered in Boston and also identified multiple stakeholders in the city for decision making. By collaborating with a global student project team, Mr Chao collected a great deal of information and data. This teaching case provides students and educators ample opportunities to examine, from a multitude of aspects, the viability of a car-sharing service in Hangzhou. Expected learning outcomes The central goal is to help students gain a comprehensive understanding of the role of car-sharing service in a country's development in sustainability, socio-economy, environmental commitment, and new urban life style, as well as in a technological company's active pursuit of business expansion opportunity. In addition, students will not only understand the social, cultural, technological and strategic perspectives of car-sharing service implementation, but also develop and enhance analytic skills needed to conduct fundamental cost analysis, determine a base-line pricing scheme, and service location network design. Supplementary materials Teaching notes are available, please contact your librarian for access.
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Graça, Sandra S. "A Global PSS Framework for Sustainable B2B Partnership." Sustainability 13, no. 6 (March 11, 2021): 3066. http://dx.doi.org/10.3390/su13063066.
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Committed Business-to-Business (B2B) relationships are linked to sustainable business partnerships and greater profitability. As competition increases, suppliers must seek to differentiate by shifting the focus of their offerings from the product to services that contribute to create additional value to buyers. This empirical research proposes a product-service system (PSS) framework within the context of a relationship marketing (RM) model tested across a sample of United States (US) and Brazilian buyers. The study examines the impact of value-added benefits on building sustainable B2B partnerships. Results demonstrate that a firm’s servitization strategy that delivers both functional and social benefits fosters greater information exchange and mutual cooperation, which in turn contributes to increase buyer’s trust in, satisfaction with and commitment to a supplier. Despite some noted differences found in the commitment-building process, results show the importance that additional services have on promoting long-term, sustainable B2B partnerships across countries in distinct stages of economic development.
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Ukeh, O. O., O. R. Ozoemelam, E. C. Justina, and O. O. D. Nduka. "Beyond Just Branding Gimmick: Power of Youths in Eco-Certification in Abia State, Nigeria." Marketing and Management of Innovations, no. 4 (2019): 69–81. http://dx.doi.org/10.21272/mmi.2019.4-06.
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Businesses do not operate in a vacuum. Activities of business have steadily increased pressure on the environment, leading to a growing demand for environmental sustainability and measures to address it. Eco-certification is seen as a strategic communication tool in green marketing strategy to build trust and credibility. This study provides evidence that eco-branding is more than just a branding gimmick. Using a sample of 120 students from Michael Okpara University of Agriculture Umudike, Nigeria, who are the future of environmentalism. The study observed that communication and campaign about environmental practices are not totally rejected by Nigerians. This mirrors the importance of perceived behavioural control especially – the dimension of self-efficacy and could serve as a foundation for developing policies that challenge certain assumptions held by young people concerning ecological issues. It also shows that young people are highly aware of eco-branding and labelling though their perception is limited to their level of exposure hence they consider such products being organic products. In addition, respondents prefer voluntary labelling than mandatory option. Voluntary labelling it emphasis the strength of value and ethical-moral burden and commitment of the firm to the environment. These voluntary labels often come from trusted third-party institutions with high credibility. This study, therefore, identified that consumer’s education is a gateway to achieving the intent of eco-labels and branding because consumer perception of certification is negative.as it is seen as a marketing gimmick which reflects credibility crisis about brands with massive investment to promote environmental performance. This study also provides evidence that what drives certification performance among consumers is their concern about the environment and awareness of benefit such concern have on sustainability. The role of marketing is to design a green communication strategy that improves corporate credibility. In going for eco-label policy, it is important to ensure the credibility of the certification as it reflects the credibility of the firm before the public. Keywords: brand credibility, eco-branding, eco-labelling, eco-certification, environment, youth.
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Wang, Yong, Shamim Chowdhury Ahmed, Shejun Deng, and Haizhong Wang. "Success of Social Media Marketing Efforts in Retaining Sustainable Online Consumers: An Empirical Analysis on the Online Fashion Retail Market." Sustainability 11, no. 13 (June 29, 2019): 3596. http://dx.doi.org/10.3390/su11133596.
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This research examines the overall performance achievement of social media marketing (SMM) in Bangladesh by determining whether social media is successful in creating brand consciousness (i.e., brand preference, brand attachment, brand association, and brand loyalty) toward online consumers, which in turn may lead to buying commitment. In total, 564 Bangladeshi consumers were surveyed to monitor their responsiveness toward social media-aided motivations. We selected the online buying environment in Bangladesh, which is an emerging market established less than one decade ago. We specifically choose the entire local fashion industry as our target market, excluding the websites of international fashion brands operated overseas. We used the holistic concept of the five aspects of SMM, namely, interaction, entertainment, customization, electronic word of mouth (eWOM), and trendiness. Moreover, we statistically calculated the performance of social media through the consequences of five measures, namely, brand loyalty, brand preference, brand attachment, brand association, and buying commitment. We used regular linear multiple regression, correlation, and descriptive statistics to obtain statistical results. The study found strong evidence that SMM efforts (SMMEs) of the local Bangladeshi fashion industry are successful in establishing consumer attachment and preference. However, they fail to secure committed buyers when the measurement scale is below 50%. In line with the results of previous studies on consumer loyalty, our results demonstrate that SMMEs fail to create committed buyers. Lack of loyalty and association drive consumers to become uncommitted buyers.
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Escobar, John Willmer. "How to protect your money in the face of rising inflation." Cuadernos de Administración 38, no. 72 (April 20, 2022): e1012099. http://dx.doi.org/10.25100/cdea.v38i72.12099.
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It is essential to acknowledge that, on a general level, there is a close relationship between devaluation, interest rates, and inflation. These three elements are positively correlated and bring uncertainty to day-to-day investment, financing, and working capital management decisions.
Evidently, the increase in inflation entails a loss in purchasing power and an environment in which the best strategy for employees is to protect their current jobs and, if possible, pay off debts early and avoid acquiring new loans not intended for leveraging equity. Generally, it is recommended that these new loans be issued at fixed rates since variable rates usually are inflation-dependent.
It is advisable, if feasible, to increase income and reduce the so-called "ant expenses." It is crucial to emphasize unnecessary spending. These are times for careful consumption and savings decisions under a dynamic that seeks significant household spending on what could be called "pent-up consumption" in excessive purchases following the economic reopening after the pandemic crisis.
Strategies such as the VAT-free day encourage household consumption of often "unnecessary" products.
That is why the "what to buy" question is essential during times of rising inflation. We cannot fall into the trap of consumption because we may think that the alleged "discounts" will prevent us from buying the most expensive items; however, this dynamic is the one that increases inflation and, therefore, interest rates.
Editorial Note
This 72nd issue of Cuadernos de Administración corresponds to the January-April 2022 period. The ten papers published in this 72nd issue come from the journal's new strategy of keeping an open call for papers meeting the highest scientific and language standards. For this issue, authors from several countries and regions of Colombia submitted their manuscripts to our editorial process. The journal thanks our reviewers, who supported us with their experience and knowledge through the evaluation of each paper.
The ten articles published show the high quality of several Administration-related aspects. The first one, called "Tacit knowledge about internal marketing in health care institutions," seeks to conduct an analysis that explores internal marketing actions in health care institutions based on the experiences of the external client (patients' relatives). In this work, affinity is identified in dimensions such as treating the employee as a customer and recognizing tasks as products, satisfied employees, service-oriented attitudes, perceived service quality, and satisfied customers under Berry's Model.
The paper "Impact of Open Innovation in Peruvian food firms" aims to assess how open innovation entry and absorptive capacity favor the development of technological innovations in Peruvian food firms. A representative sample of 111 Peruvian companies was the primary input to determine the research findings. In the article "Intellectual capital and dynamic capabilities in knowledge management: the role of knowledge intensity," the relationship between Intellectual Capital (IC) and Dynamic Capabilities in Knowledge Management (KMDC) is accounted for, as well as the role of Knowledge Intensity (IK). In this work, contingency tables, corrected standardized residuals test, Mann-Whitney test, and variance-based structural equation modeling are used on a sample of 135 Colombian organizations. The results attest to a positive relationship between KI and KMDC, and significant differences were found between companies with high and low KI, suggesting a KI mediating effect.
The paper "Worker experiences of workplace bullying in companies from Antioquia between 2006 and 2019" characterizes workplace bullying experiences and identifies the participants' coping strategies and the consequences of bullying, as well as the HR Office's possible involvement in the experiences of workplace bullying. The results show how the victims of harassment go through most of its phases, the main form of harassment being mobbing, with severe physical and psychological consequences. The paper "Work-family reconciliation, its effect on organizational commitment and job satisfaction" analyzes the work-family reconciliation variable and how it affects commitment to the organization and job satisfaction in city officials. A two-approach study has been carried out: the first is divided by gender (male-female), the second by the length of service (less than ten years and above or equal to 10 years) to analyze whether there are differences between these groups. The results show that work-family reconciliation positively affects job satisfaction and organizational commitment.
The work proposed by Monsalve-Castro et al. (2022) called "High-performance practices: do employees and HR managers think alike?" is purposed with establishing whether there is a difference in the use of high-performance practices as conceived by human resources managers in charge of their implementation and how employees perceive these practices. The results show differences in employee perception and management implementation of some practices such as compensation and training. The paper "Sustainability Marketing Strategy of Sustainability Reporting Companies in Mexico" identifies the sustainability marketing (SM) strategies of sustainability reporting companies in Mexico. A sample of 47 companies from various sectors listed on the Mexican Stock Exchange (BMV) and companies published in the Global Reporting Initiative (GRI) database were employed.
The paper "Contributions to the technological characterization of medical cannabis production" identifies and analyzes the main aspects of the use and development of technologies in the medical cannabis industry, emphasizing the plant's specific horticulture. Technology watch identifies research and technological development trends in improving growing conditions, crop-related products, and genetic improvement.
Finally, the last two literature review papers consider relevant issues on corporate sustainability and finance and organizational longevity. The article "Corporate Sustainability and Finance" determines the importance of corporate sustainability, the issues underpinning it, emphasizing its relationship with financial performance. Therein, a documentary review was carried out to elaborate on corporate sustainability, Sustainability Standards, Socially responsible funds, Sustainability Reports, and Corporate sustainability and financial performance. An interesting finding is that empirical research reports a positive relationship between Corporate Sustainability and Financial Performance, thus showing the imperative need for companies to achieve financial sustainability. The article "State of the art of organizational longevity: A Systematic Literature Review" presents a review of the concept of organizational longevity based on a Systematic Literature Review on two databases (WOS and Scopus), with the help of software specialized in bibliometric analysis and scientific mapping (Bibliometrix and VOSviewer).
The release of the 72nd issue of Cuadernos de Administración by the Universidad del Valle's Faculty of Administration Sciences consolidates us as a prestigious journal in the scientific dissemination of knowledge across various areas. The journal would like to thank each author of these ten papers and the peer reviewers who supported our editorial process, always bearing in mind that the content of each article is the responsibility of its authors.
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Tran, Thi Thanh Huong, and Nicholas G. Paparoidamis. "Eco-Innovations in Global Markets: The Effect of Ecological (In)Congruence on Consumers’ Adoption Intentions." Journal of International Marketing 28, no. 3 (May 19, 2020): 64–83. http://dx.doi.org/10.1177/1069031x20920869.
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Eco-innovations are increasingly manufactured and consumed across national borders. Although global outsourcing can be financially profitable, it is questionable whether consumers respond to eco-innovations manufactured in different countries in the same way. This article introduces the ecological country-of-manufacture (COM) concept, which reflects consumers’ perception of a country’s commitment to sustainable development policy and practices. Drawing on schema theory, the current research examines how consumer reactions to “ecological (in)congruence”—when the sustainability reputation of a COM is a (mis)match with product eco-friendliness levels—vary across product categories (Study 1a), consumption contexts (Study 1b), and national settings (Study 2). Consumers report more preferential evaluations when there is ecological incongruence for privately consumed products and ecological congruence for publicly consumed products. The results also demonstrate the differential moderating effects of socioeconomic development factors and cultural dimensions. In emerging markets with highly embedded, hierarchical, and high-harmony cultures, consumers require ecological congruence to justify their adoption decisions, whereas in developed markets with highly autonomous, egalitarian, and high-mastery cultures, consumers are more likely to adopt eco-innovations that are ecologically incongruent.
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Miralles Quirós, María Mar, José Luis Miralles Quirós, and Julio Daza Izquierdo. "The assurance of sustainability reports and their impact on stock market prices." Cuadernos de Gestión 21, no. 1 (January 11, 2021): 47–60. http://dx.doi.org/10.5295/cdg.201262mm.
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The publication of non-financial information is a trend in recent decades in listed companies. From this fact, the need arises to provide credibility to the information by verifying an independent professional who provides a guarantee of the published information. Therefore, this article analyses whether the verification of sustainability reports influences the stock prices of Ibex-35 companies. With this aim, a content analysis has been prepared that allows us to quantify aspects as relevant as the commissioning and the objective of the assurance requested by the company, the auditor’s independence or the result of the verification process. The results obtained show that Ibex-35 companies maintain a growing trend in their social commitment and greater recognition of the transfer of verified information to the different stakeholders of the companies. In addition, the efforts made by companies are valued positively by investors, especially in response to the level of assurance requested from the guarantee provider of the sustainability report.
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Murgado-Armenteros, Eva M., María Gutierrez-Salcedo, and Francisco José Torres-Ruiz. "The Concern about Biodiversity as a Criterion for the Classification of the Sustainable Consumer: A Cross-Cultural Approach." Sustainability 12, no. 8 (April 24, 2020): 3472. http://dx.doi.org/10.3390/su12083472.
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One of the variables assessed in the research related to the consumption of green products is environmental concern. This work explores a new dimension to environmental concern: biodiversity. The reasons why research has focused on the mentioned dimension are, on one hand, the consideration of biodiversity as the main environmental indicator of the sustainability and, on the other, the paucity of marketing studies analyzing this variable and its relationship with the purchase behavior of sustainable products. The present paper proposes a classification of sustainable consumers according to their level of biodiversity concern. It is based on a quantitative study on the consumption behavior of olive oils carried out in four European countries, using the clustering multivariate technique. The results point out that there are differences between the segments depending on their level of commitment to biodiversity. The country’s influence on the way that its people experience biodiversity was also tackled. As a main conclusion, we identify four clusters or segments (not concerned, passive, active and influencers), setting up a multilevel structure of ascending intensity with regard to their level of biodiversity concern, with differences in the composition according to age and sex between countries.
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Miura, Tamao, and Shoji Yamamoto. "Analysis of Factors Influencing the Choice between Ownership and Sharing: Qualitative and Quantitative Survey Results on Car Sharing Service Users Conducted in Japan." Sustainability 14, no. 19 (October 9, 2022): 12886. http://dx.doi.org/10.3390/su141912886.
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The purpose of this study is to propose new conditions with which to classify consumers who choose new modes of consumption other than ownership that influence the growth of the sharing economy in Japan. Our findings highlight the characteristics of consumers who choose the new consumption mode from a consumer behavior perspective, which is different from previous studies that have focused on ownership to date. By analyzing the results of a qualitative survey of car sharing services (CSS) users through group interviews, hypotheses were formulated regarding the dimensions that classify the characteristics of consumers who choose to use CSS, and these hypotheses were verified by analyzing the results of a quantitative survey. CSS is considered a substitute for the private car and is expected to contribute to the effective use of resources, but it is used as a complement to the private car and to realize a commitment to the car. The method proposed in this study to categorize and understand the factors that influence consumers’ decisions to choose new modes of consumption other than ownership may have implications for marketing strategies, allowing them to respond to the growth of the sharing economy in other countries as well. This will support sustainability and the various experiences of consumption.
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Galindo-Illanes, Maritza Katherine, Juan Alejandro Gallegos-Mardones, and Arturo Z. Vasquez-Parraga. "Explaining Loyalty in Higher Education: A Model and Comparative Analysis from the Policy of Gratuity, a Case Applied to Chile." Sustainability 13, no. 19 (September 28, 2021): 10781. http://dx.doi.org/10.3390/su131910781.
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Since the 1980s, numerous transformations in higher education were experienced in Latin America, and especially in Chile, a country that allowed private entities to enter the education systems and develop a market. The opportunity triggered an increase of coverage and competition to capture and retain students, followed by marketing strategies delivering student satisfaction and pursuing student loyalty. Moreover, since 2012, higher education institutions in Chile have been allowed to adopt a policy of gratuity, giving families the co-responsibility of dealing with the cost of education. So, some institutions adopted gratuity and continued receiving funds from the state, but others did not, relying instead on family income. The split in the financial responsibility of higher education seems to have generated varied reactions from the students and their families, including their satisfaction with and loyalty to the institution. Despite the abundant literature on higher education, however, a few studies attempt to explain and compare student satisfaction and loyalty across types of institutions, such as those that opted for gratuity versus those that did not. This study examines a set of relevant attributes for understanding that phenomenon; attributes such as quality of service, satisfaction, trust, commitment, and loyalty. The results reveal a prevalence of trust and familiarity among the students attending an institution with gratuity. In contrast, the results demonstrate a preponderance of commitment and satisfaction among the students attending a non-gratuity institution that relies on family, private, and personal funds to support their education.
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Sultan, Mohammad Tipu, Farzana Sharmin, Alina Badulescu, Elena Stiubea, and Ke Xue. "Travelers’ Responsible Environmental Behavior towards Sustainable Coastal Tourism: An Empirical Investigation on Social Media User-Generated Content." Sustainability 13, no. 1 (December 23, 2020): 56. http://dx.doi.org/10.3390/su13010056.
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There has been increasing interest in coastal tourism, sparking a debate on the responsible environmental behavior of travelers visiting sustainable destinations. To mitigate this issue, destination marketing organizations (DMOs) and environmental activists are trying to develop strategic approaches (i.e., by using digital technologies) to enhance the sustainable behavior of travelers. Environmental responsiveness and its impact on sustainable destinations is gaining attention by companies, scholars, and institutions. However, the relevant literature has not addressed social media user-generated content regarding sustainable destinations. Sharing stakeholder knowledge, activities, and experience on social media could accomplish this goal. Hence, this paper aims to explore travelers′ responsible environmental behavior towards coastal tourism within the social media user-generated content paradigm. To measure the effect of user-generated content (UGC), i.e., cognitive triggers and affective triggers, on the responsible environmental behavior of travelers, a survey questionnaire was used to collect data (n = 506) from the world’s longest sandy sea beach, Cox’s Bazar, located in the Southern part of Bangladesh. The data were examined by structural equation modeling (SEM). The results revealed that cognitive and affective triggers of user-generated content influence travelers’ environmental concerns and attitudes, making a significant contribution to shaping responsible environmental behavior. Additionally, the findings show that environmental concerns and attitudes play a significant role in producing commitment towards a sustainable coastal tourism practice. This study contributes to the effectiveness of user-generated content for persuasive interactions with destination marketing organizations to develop sustainable tourism practices.
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Sadri, Muhammad, Faisar Ananda, and Saparuddin Siregar. "Implementation of Management Based on Islamic Spiritual Entrepreneurship for the Success of Madrasah Management." International Journal of Business Economics (IJBE) 2, no. 1 (September 30, 2020): 29–38. http://dx.doi.org/10.30596/ijbe.v2i1.5716.
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This study discusses how the implementation of Islamic Spiritual Entrepreneurship-based madrasa management in achieving the success of madrasa management in Langkat. The form of madrasa management based on Islamic Spiritual Entrepreneurship management which is analyzed through the form of the process of implementing education, funding, marketing / promotion, human resource management and the environment which is carried out based on the concept of Islamic Spiritual Entrepreneurship (honesty, gratitude, Islamic values, blessings of Allah SWT and the concept of worship. to Allah SWT). The location of this research was conducted at 60 madrasa in Langkat by taking sambel 300 respondents consisting of leaders, teachers, education staff and management. The research is field research using naturalistic qualitative techniques. The data were collected using interview, observation and documentation methods. The data were analyzed and verified and then concluded that it was inductive. The results of the study prove that 1) madrasas in Langkat have not maximally implemented Islamic Spiritual Entrepreneurship on school management because there is no strong commitment to all management to apply the concept 2) Not all Islamic Spiritual Entrepreneurship management criteria are applied in the management of madrasa which are religious-based schools of Islam 3) Collaboration is needed from TOP Management to students in applying the concept of Islamic Spiritual Entrepreneurship in school management so as to achieve competitive advantage and management sustainability until the future.
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Lopes, Celso, João Leitão, and Juan Rengifo-Gallego. "Place-Branded Foods with Responsible and Sustainable Management: A La Carte Serving in Regional Restaurants." Sustainability 14, no. 11 (May 28, 2022): 6615. http://dx.doi.org/10.3390/su14116615.
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This study assesses whether the association of place-branded foods and the adoption of responsible and sustainable management practices (e.g., quality management, environmental management, and corporate social responsibility) influence the financial performance of regional restaurants linked to the land of origin. The data collected from 265 regional restaurants located in the Centre Region of Portugal allowed estimation of a selected set of discrete-choice model specifications, namely, probit, logit and generalised extreme value regression models. The empirical findings reveal that the use of place-branded foods increases the demand for regional restaurants, which positively influences their financial performance. In addition, responsible sustainable management practices such as collaboration with customers to improve products and services, quality and safety control, choice of organic foods, commitment to maintaining jobs and cooperation with the community reveal a positive and significant influence on financial performance. Conversely, the results show that the use of origin certification in marketing and advertising campaigns and improvement of the restaurant’s image through the use of place-branded products have a significantly negative influence on regional restaurants’ financial performance, considering the pandemic crisis and the additional costs associated with this differentiation procedure.
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George, Annette A. "Social and cultural influences and their implications for sustainable tourism: A case study of Trinidad & Tobago's tourism and the growth of the LGBTQ traveler segment." Journal of Sustainable Tourism and Entrepreneurship 2, no. 3 (March 25, 2021): 147–57. http://dx.doi.org/10.35912/joste.v2i3.554.
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Abstract Purpose: This study examined how social and cultural influences are affecting the government of Trinidad & Tobago's decision-making policies as it relates to the growth of the LGBTQ traveler tourism segment, which is currently threatening the sustainability and competitiveness of the country's tourism industry. This study also aimed to add to the literature on gay tourism in that nation and region as a whole. Research methodology: Data for this research were collected from various sources, including existing literature on the industry's competitiveness, followed by a review of official government surveys, reports and other media documents, and academic research literature. Results: The study's findings reveal that the leaders' lack of failure to understand the economic power of the LGBTQ traveler segment is short-sighted and has negative effects on the fragile nature of the industry's ability to compete globally, lack of long-term vision of the leaders. Limitations: This study relied on secondary data, limiting direct views from individuals in the local communities due to the country being on lockdown since March of 2020 as a result of the COVID-19 pandemic. Contribution: This study makes a few suggestions for further improvement, such as leaders in that nation deciphering existing buggery laws publicly, to show urgency and commitment to this vulnerable traveler segment; conducting robust discussions with various interest groups that are presenting barriers to changes that could result in a more robust industry, and finally, consider the use of images of members of the LGBTQ community in all marketing promotions.
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Susanti, Devi Yuni, Prihati Sih Nugraheni, and Anang Hermawan. "Penerapan Pengering Surya-Tungku Termodifikasi Dalam Peningkatan Produktivitas dan Higienitas Produksi Ikan Asin Tanpa Formalin Nelayan Pantai Congot, Kulonprogo, Daerah Istimewa Yogyakarta." Jurnal Pengabdian kepada Masyarakat (Indonesian Journal of Community Engagement) 1, no. 1 (September 5, 2015): 109–20. http://dx.doi.org/10.22146/jpkm.16958.
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Salted fish is a fish product with simple preservation method as a solution to increase value added, extend shelf life and expand the distribution chain, and provide convenience and distinctive taste to be consumed. The groups of small industries and marketer “POKLAHSAR SRIKANDI” and “BOGOWONTO” have produced 10-50 kg salted fish per day. The fish is taken from Congot coastal areas, to increase its value added when it was in low price because it was abundant and to maintain the stability of Pohlaksar’s income when it was scarcity. Both the POKLAHSAR have commitment to produce healthy salted fish (without formaldehyde) but they had problem, especially in the rainy season, in drying process that took a long time and attrack the flies so it can be harmfull. Program of Science and Technology for community has applied dryer as innovation product to improve productivity, hygiene and quality of salted fish. The dryer which was made of affordable material, has affordable operation manner and maintenance, so it can be adopted by fishermen. The design of dryer combine solar heating systems and air heating units using modified furnaces. This dryer is capable to dry 25 kg of fresh fish by reducing their water content from 72.2% to 12.3% within 9 hours. The salted fish processed within this dryer was more white, crunchy and not fishy than the salted fish dried by convensional drying. In addition, the programs also consist of packaging advisory, marketing and business coach to trigger the motivation of both POKLAHSAR for their development and sustainability.
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Jurado-Almonte, José Manuel, Francisco José Pazos-García, and Rui Alexandre Castanho. "Eurocities of the Iberian Borderland: A Second Generation of Border Cooperation Structures. An Analysis of Their Development Strategies." Sustainability 12, no. 16 (August 10, 2020): 6438. http://dx.doi.org/10.3390/su12166438.
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The new territorial structures for the governance of the borderlands between Portugal and Spain (Eurocities) constitute a novel and exciting example of a local commitment to cross-border cooperation (CBC). The Eurocities are feasible institutions in very close cities and municipalities, and have always had intense relationships. With different speeds, formats and intensities, Eurocities have been forming along the European Union’s internal borders. Compared to other types of cooperation entities created mainly at regional or sub-regional scales (Euroregions and Eurodistricts), Eurocities are created at the municipal or local level, which are the most relevant protagonists of cross-border flows and relations. These new institutions are established based on different common objectives, such as economic dynamism, tourism, mobility, sustainability and access to funding, among many other fields of common interest. The present research deals with the geographical and institutional framework of these new Eurocities on the Portuguese–Spanish border, where they have increased in recent years. Their beginnings, evolution and characteristics are analyzed through a review work. In many cases, Eurocities become responses at the local and municipal scales. Some of these Eurocities have gone one step further by becoming a European Grouping of Territorial Cooperation (EGTC), such as Chaves–Marín or Guadiana Eurocity. In addition, some of these second-generation CBC structures are integrating into higher regional levels, such as in the case of the Río Minho EGTC. Furthermore, the present study enables us to identify factors, such as the offer of common equipment and services offer, Eurocitizenship, enhancing access to European Funds, or the marketing and advertising of the Eurocity, as some of the critical factors for the success of the Iberian Eurocities.
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Schrank, Zachary, and Katrina Running. "Individualist and collectivist consumer motivations in local organic food markets." Journal of Consumer Culture 18, no. 1 (July 11, 2016): 184–201. http://dx.doi.org/10.1177/1469540516659127.
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Community-Supported Agriculture programs have become a popular model for providing consumers with direct economic engagement with independent local organic farms. The degree to which Community-Supported Agriculture members are unified in their identity and consumer interests, however, is unclear. One possibility is that mostly individual interests including supposed nutritional benefits, superior taste, and avoidance of synthetic pesticides motivate Community-Supported Agriculture members. Another is that they are motivated more by environmental and economic concerns at the collective level. Our study engages this debate by analyzing emergent themes in consumers’ motivational narratives using interview data with 58 members of a Community-Supported Agriculture program in a large southwestern city in the United States. We find that Community-Supported Agriculture members are largely unified in their consumer orientation and pursue individualist and collectivist goals equally. In other words, Community-Supported Agriculture members are neither primarily altruistic nor egoistic consumers, but they approach their consumption as a holistic act. Specifically, they emphasize environmental issues and a commitment to sustainability through local organic consumption as a pathway to individual health. This suggests that an internally homogeneous, yet multidimensional, framework constitutes the motivational structure of local organic food consumption. We argue this framework aligns with an emerging eco-habitus exhibited in environmentally conscious market fields that translate into both collective and individual benefits.
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Torres, Ariana P., Nicholas A. Lancaster, and Luiz H. B. Vilas Boas. "Categorizing Organic Grain Buyers in the Midwestern United States." Sustainability 12, no. 12 (June 24, 2020): 5169. http://dx.doi.org/10.3390/su12125169.
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Though the demand for organic grains is increasing, domestic supply is falling short. One of the major barriers to entry in the organic grain market for producers is the inability to identify an appropriate buyer, as well as a lack of understanding buyer perceptions, assistance offered, and contracting strategies. While classifications of organic producers exist, and have helped researchers and policymakers develop incentives, no such classification exists for organic grain buyers. Previous works have identified communication gaps between buyers and producers of organic grains, yet buyers’ beliefs and requirements regarding organic grain are not well documented in literature. Drawing from the personal values theory, this study proposes the categorization of organic grain buyers based on their commitment to the organic industry, with categories such as committed organic and pragmatic organic. We profiled grain purchases, buying arrangements, grain requirements, relationships, and business characteristics by buyer type. Means comparisons among groups showed that committed organic buyers seem to be primarily driven by social focus values, while pragmatic organic buyers tend to show values related to personal focus. A principal component analysis suggested the existence of three components constructed by contract-, perceptions-, and relationship-oriented characteristics in buyers. Our results allowed us to identify potential marketing opportunities by providing insight regarding types of assistance offered by buyers, how to build and maintain a relationship with buyers, types of purchasing agreements used, and purchasing agreement characteristics and requirements. Industry stakeholders can use this information to identify appropriate buyers based on times contracts are signed, payment timing, storage and transportation requirements, and the amount of organic practice documentation buyers require. Our categorization can provide the foundation for further research in the organic grain industry.
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Powers, Angela, and Jingyan Zhao. "Staying alive: entrepreneurship in family-owned media across generations." Baltic Journal of Management 14, no. 4 (November 11, 2019): 641–57. http://dx.doi.org/10.1108/bjm-01-2018-0033.
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Purpose This study provided a unique opportunity to analyze five generations of a small but continually evolving family-owned media organization with multiple media outlets operating across delivery platforms. The purpose of this paper is to identify variables that contributed to entrepreneurship and sustainability, holding the family business intact for more than 100 years. Design/methodology/approach This study used organizational ecology in a qualitative case study to interview entrepreneurs from three of five generations. Additionally, current employees, family and friends, along with letters, cards, published articles and financial data were included in the analysis. Entrepreneurial themes based on organizational ecology were identified including variation, selection, retention, as well as values, innovation, service and adaptability. Findings The company in this study began with the purchase of newspapers and start-up of a news service in 1904. By the third generation, entrepreneurial initiatives included additional newspapers, as well as a television start-up. In the fourth and fifth generations, the company evolved into what the family termed a “media development company” with a mix of revenue platforms including electronic newspapers, websites, radio stations, live events and syndicated programs. Research limitations/implications Limitations included sample size and focus on the perspectives of family members. More research is needed to identify the struggles within the family media firm and the more troubling aspects of a family company as indicated in the literature and their possible downside to both employees and family members who work for the short term or long haul in smaller, family-owned companies. Practical implications Sustainability of family-owned media organizations occurred through a balance of entrepreneurial activities and family values. Revenue flows resulted from adapting business models from selling advertising in local newspapers to providing funding and other support to local businesses gaining footholds. Market innovation, risk and community-minded solutions resulted in survival through stages of variation, selection and retention. Social implications For family media companies to thrive, entrepreneurship and adaptability are key. Significant contributions to theory from this study indicated organizational ecology is a useful tool in analyzing the evolution of a media company through stages of variation, selection and retention. After almost 80 years of operation in the retention stage, the company started over in the variation stage with new products including radio, internet, live events and community business ventures. Timely diversification was key as media and community landscapes changed. Originality/value Unique findings indicated sustainability came through a family-oriented approach to business that carried on throughout generations: a long-term view with a commitment to family values, the promotion of entrepreneurial opportunities for family and non-family members and an external focus as media development companies on the success of local businesses and communities in which they operated.