Academic literature on the topic 'Sustainability marketing commitment'
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Journal articles on the topic "Sustainability marketing commitment"
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Da Giau, Alessandro, Laura Macchion, Federico Caniato, Maria Caridi, Pamela Danese, Rinaldo Rinaldi, and Andrea Vinelli. "Sustainability practices and web-based communication." Journal of Fashion Marketing and Management 20, no. 1 (March 14, 2016): 72–88. http://dx.doi.org/10.1108/jfmm-07-2015-0061.
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Purpose – The purpose of this paper is to examine which environmental and social sustainability practices companies in the Italian fashion industry adopt and how these companies communicate their sustainability commitment through their corporate websites. Design/methodology/approach – The multiple case studies approach was selected and the practices of 12 companies in the Italian fashion industry were investigated. Findings – The findings showed that four different approaches in the field of sustainability practices and web-based communication are available within the Italian fashion industry (i.e. low commitment, high commitment, low disclosure, high marketing) by highlighting the alignment (i.e. fit or misfit) among these dimensions and by discussing the practices as well as the drivers/barriers of each approach. Originality/value – The paper contributes to the literature by deepening the understanding of both the environmental and social dimensions of the sustainability issue. Moreover, the work investigates the relationship between sustainability practices and web-based sustainability communication, a topic that has not yet been addressed in the current literature.
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Liu, Chih-Hsing Sam, and Tse-Ping Dong. "Discovering the relationship among knowledge management, sustainability marketing and service improvement: the moderating role of consumer interest." International Journal of Contemporary Hospitality Management 33, no. 8 (July 22, 2021): 2799–816. http://dx.doi.org/10.1108/ijchm-12-2020-1468.
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Purpose The purpose of this study was to demonstrate “what” critical attributes are actually associated with the development of blockchain technology and “how” it influences service improvement in the context of tourism and hospitality operations. Design/methodology/approach This paper aims to provide a new and novel viewpoint by using the blockchain perspective to discover the relationships between knowledge management, sustainability marketing and service improvement using 311 samples collected from tourism and hospitality firms in Taiwan. Findings The results show that knowledge management may influence service improvement through sustainability marketing commitment. Furthermore, the study found that consumer interest may strengthen the relationships between knowledge management, sustainability marketing and service improvement. Additionally, the sub-dimension of knowledge management is also discussed in the integrated mediation–moderation model. Practical implications The results provide sufficient support for employees or managers undertaking new technology or development to facilitate business-to-consumer trade models in their present and future operations. Originality/value The study advances the existing tourism and hospitality literature by identifying consumer interest as an important effective characteristic that may positively strengthen the relationship among critical attributes of knowledge management and sustainability marketing commitment during the service improvement process.
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Tollin, Karin, and Lars Bech Christensen. "Sustainability Marketing Commitment: Empirical Insights About Its Drivers at the Corporate and Functional Level of Marketing." Journal of Business Ethics 156, no. 4 (May 27, 2017): 1165–85. http://dx.doi.org/10.1007/s10551-017-3591-6.
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Wella, Six Finish, and Chairy Chairy. "IMPLEMENTASI SUSTAINABILITY SEBAGAI ALAT PEMASARAN PADA ERA PANDEMI COVID-19." Jurnal Muara Ilmu Ekonomi dan Bisnis 4, no. 2 (August 22, 2020): 343. http://dx.doi.org/10.24912/jmieb.v4i2.8284.
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Kepedulian terhadap lingkungan dan dampak sosialnya terhadap bisnis telah menjadi isu utama di berbagai organisasi saat ini. Pelanggan telah semakin sadar dan menghendaki produk yang ramah lingkungan. Karenanya, banyak perusahaan yang kemudian berusaha memenuhi keinginan konsumen dengan menerapkan sustainability marketing. Namun demikian tidak semua perusahaan peduli dengan isu ini. Beberapa perusahaan menggunakan sustainability marketing sekedar untuk meningkatkan pendapatan perusahaan. Artikel ini membahas lebih lanjut tentang sustainability marketing, tipe perusahaan dari sisi komitmen dan gaya komunikasinya, dan relevansi sustainability marketing sebagai alat pemasaran dalam situasi bisnis yang tidak pasti karena pandemi Covid-19. Lebih lanjut, Covid-19 telah mengubah perilaku konsumen dalam kaitannya dengan belanja online dan kesadaran akan isu sosial dan lingkungan atas produk yang dikonsumsi. Dengan menggunakan pendekatan kualitatif, artikel ini memperlihatkan efektivitas sustainability marketing. Dengan mengadopsi sustainability marketing banyak perusahaan tidak hanya akan berhasil melewati masa sulit karena pandemi Covid-19 namun juga akan memenangkan persaingan di masa depan. Nowadays, environmental concerns and its social impacts on business have become major issues in most of organizations. Customers have become more aware and demand for more environmentally friendly products from companies. Therefore, many companies have been trying to answer the demand by using sustainability marketing in running the business. However, not all companies are concerned about the issues. Some of them only using green and sustainability concept as a tool to increase their revenue. The object of this research is sustainability marketing. Specifically, this article explores more about sustainability marketing, types of companies in terms of their commitment and communications related to sustainability marketing, and the relevance of sustainability marketing as a marketing tool in this uncertainty situation due to Covid-19 pandemic. The subject of this research is two big companies in Indonesia. Further, Covid-19 pandemic has changed consumer behavior in terms of online buying and awareness of environmental and social issues about products they consume. Using qualitative approach, this article shows the effectiveness of sustainability marketing. By adopting sustainability marketing, many organizations will not only survive the Covid-19 pandemic, but also win further competiton.
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Foerstl, Kai, Arash Azadegan, Thomas Leppelt, and Evi Hartmann. "Drivers of Supplier Sustainability: Moving Beyond Compliance to Commitment." Journal of Supply Chain Management 51, no. 1 (December 30, 2014): 67–92. http://dx.doi.org/10.1111/jscm.12067.
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Berne-Manero, Carmen, and Mercedes Marzo-Navarro. "Exploring How Influencer and Relationship Marketing Serve Corporate Sustainability." Sustainability 12, no. 11 (May 27, 2020): 4392. http://dx.doi.org/10.3390/su12114392.
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Influencer marketing furthers the goals of relationship marketing. Companies use influencers to advertise their products through social networks such as Instagram. This digital advertising is aimed at shifting the company’s goals from customer acquisition to retention and commitment. While several articles provide interesting advances analyzing social media and sustainability goals, research about influencer types and their impact on engagement preserving corporate sustainability is limited. Thus, the objectives of this study are: (1) Select general influencer traits as positive characteristics in promoting a product; (2) analyze them for micro and macro influencer scenarios; (3) explore potential differences in their adequacy determining customer engagement and preserving corporate sustainability. Credibility, pleasantness, and emotions are the criteria analyzed through multivariate analysis applied over two independent samples of followers. Pleasantness and appearance in the macro influencer scenario and perceived integrity in that of the micro influencer appear to conflict with the desired transparency of the message, while transmission of emotions plays an essential role in both scenarios. This is a very important finding. Companies should assess candidate influencers’ emotional projection skills, in addition to evaluating the brand sponsorship costs and defining the target audience for the advertisement, always under the premise of preserving corporate sustainability.
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Raj, Anup, Andrei Kuznetsov, and Thankom Gopinath Arun. "Culture of Sustainability and Marketing Orientation of Indian Agribusiness in implementing CSR Programs—Insights from Emerging Market." Journal of Risk and Financial Management 13, no. 11 (November 2, 2020): 269. http://dx.doi.org/10.3390/jrfm13110269.
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The debate regarding the suitability of market orientation or culture of sustainability for corporate social responsibility (CSR) implementation and economic sustainability deserve much more scholarly attention as globalization and competition in emerging markets increases. Using qualitative content analysis of interviews with 28 senior managers of large agribusiness firms in India, this empirical article explores how market orientation or culture of sustainability affects CSR implementation, or vice versa? The findings of the study identify factors such as the nature of a firm’s business, sensitivity, commitment towards sustainable development, and pressure on profitability that prompt firms to adopt sustainability dominant, market dominant, and sustainability–market mixed corporate culture. Culture of sustainability dominant firms are likely to implement CSR more smoothly and effectively compared to firms that are driven by market orientation. Moreover, firms committed to substantial and consistent CSR are likely to induce culture of sustainability in firms. Finally, the study offers a framework that provides insights into how CSR program implementation and a culture of sustainability are complementary and could strengthen the economic sustainability of firms in emerging markets.
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Santos, Gleberson de Santana dos, and Simone Sehnem. "Analysis practices focused on sustainability in a shopping center from Santa Catarina, according to guidelines Global Reporting Initiative - GRI." Sistemas & Gestão 11, no. 2 (July 5, 2016): 216–27. http://dx.doi.org/10.20985/1980-5160.2016.v11n2.1016.
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This paper aims to identify how a mall incorporates sustainability in their management processes. In addition, the study proposes to verify how incorporating sustainability based in the guidelines of the Global Reporting Initiative the corporate strategy to get competitive advantage and analyze the relevant factors that affect the commitments to sustainability, through the vision of decision makers in the areas strategic organization. The study consists of a survey whose approach is qualitative. This is a survey that ranks over goals in descriptive and qualitative approach. Regarding the proceedings consists of a case study. To collect data, we used the questionnaire instruments and semi-structured interviews with key informants applied responsible for the operations department / maintenance, financial administration, marketing and human resources. It was noted that the organization takes some practice focused on sustainability, such as optimization of natural resources, actions philanthropic and focusing on internal employees programs, but not as effective. This studies follows that it is possible to incorporate strategies and sustainable practices in the strategic management of the enterprise, giving it even competitive advantage, provided that there is full commitment from all sectors and investments in sustainable and conscious actions
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Adriani, Dessy, Elisa Wildayana, Yulius, Nurilla E. Putri, Idham Alamsyah, Maryanah Hamzah, Maryadi, and Melati Andarini. "Marketing Performance Evaluation of Purun Agroindustry as Peatland Friendly Commodities in South Sumatera." E3S Web of Conferences 68 (2018): 03003. http://dx.doi.org/10.1051/e3sconf/20186803003.
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Researchs related to purun (Heleocharisfistula) economic development should be encouraged for peatland sustainability. For long time, purun crafting was marketed traditionally only to traders who already have closebonding to the crafters. So, the research objective were (1) to evaluate the marketing performance, and (2) to design the marketing model’s plan of purun. This research was conducted in Pedamaran Area, Ogan Komering Ilir on September 2017. The result showed the performance of marketing of purun agroindustry in Pedamaran area has not yet all have a level of performance that corresponds to the importance of all marketing actors. There are gaps between performances and importances of marketing performance for atbributes, i.e. commitment in cooperation, profit, sales, prices, information, and skills improvement. The marketing model’s plan of purun are (1) building cooperative institution formally, (2) improving inputs for increasing profit, and (3) introducing e-commerce.
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Poole, Sonja Martin. "Developing relationships with school customers: the role of market orientation." International Journal of Educational Management 31, no. 7 (September 11, 2017): 1054–68. http://dx.doi.org/10.1108/ijem-08-2016-0171.
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Purpose While the role of relationship marketing to consumers’ overall satisfaction with schools has been discussed in the education management literature, empirical studies on the marketing mechanisms that underpin school-customer relationships are limited. The purpose of this paper is to establish the association between market orientation (MO) in the school context and key relationship marketing performance indicators. Design/methodology/approach MO and four relationship constructs (brand trust, affective commitment, attitudinal loyalty, and advocacy) were measured using existing and established scales from the education and behavioral literatures. A model reflecting causal ordering derived from the literature and an understanding of school-customer relationships was developed. Data were collected from 205 parents of school-aged children in the USA and analyzed using structural equation analysis. Findings Results show that a positive relationship between market-oriented behaviors of school organizations and three of the identified indicators of successful school relationship marketing (affective commitment, attitudinal loyalty, and advocacy) are mediated by brand trust. Originality/value The study contributes to an understanding of the theoretical relationship between market-oriented behaviors and relationship marketing for schools. The results suggest that, for school organizations, MO impacts important outcomes and thus may be vital to sustainability and growth.
Dissertations / Theses on the topic "Sustainability marketing commitment"
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Johansson, Emma. "Build it green : To create entry barriers with green marketing." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-12174.
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Master thesis in marketing, 15 credits, School of business and economics, Linnaeus University, Växjö, 4FE02E, spring 2011 Author: Emma Johansson Tutor: Åsa Devine Title: Build it green – To create entry barriers with green marketing Background: In the beginning of the 21st century sustainability have become of higher importance for companies. One tool to manage sustainability is green marketing; an approach through which companies can gain competitive advantage. But is it possible to influence the market structure by using green marketing and is it possible to make it difficult for new actors to enter the market? Purpose: The purpose of this research is to investigate how companies can use green marketing to create entry barriers. Delimitations: This thesis is delimited to investigate the work of creating entry barriers, not to measure the effect of it. Furthermore the empirical research only includes companies on the Swedish market. Method: To investigate how companies use green marketing in relation to entry barriers today a quantitative approach was used and an electronic questionnaire was conducted. Conclusion: For established companies to protect their position on the market it is important to not only concentrate on the barriers most commonly related to green marketing. Rather green companies can establish a wide spectrum of barriers related to green marketing in order to make it more difficult for new entrants to establish themselves. Suggestions for further research: The next step to make within the field of green marketing as a barrier to entry is to investigate the effect of the barriers examined in this research. It is also necessary to do industry specific researches to investigate if some barriers are more important for certain industries. Keywords: Entry barriers, environmental commitment, green entry barriers, green marketing, strategic barriers to entry, structural barriers to entry, sustainability.
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Eriksson, Madelene, and Lisa Thörn. "Walk the talk – för en trovärdig hållbarhetsprofilering : En förklarande studie om sambandet mellan internal-external brand alignment och employee advocacy." Thesis, Linköpings universitet, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-158705.
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Bakgrund: Hållbarhet och CSR är idag en självklarhet i många nordiska företag. Under de senaste åren kan även en ökning konstateras i konsumenters vilja att betala mer för hållbara produkter. De företag som upplevs hållbara är alltså mer attraktiva för konsumenter, vilket har lett till att företag i allt större utsträckning profilerar sig som hållbara. Det finns dock anledning att ifrågasätta huruvida ett företags engagemang är menade att gynna ändamålets eller företagets intressen och det kan därför anses viktigt att öka förståelsen för hur dessa företag kan befästa sin trovärdighet. Intern förankring av ett företags varumärke har visat sig bidra till positiva känslor och beteenden bland företags medarbetare, vilket vidare möjliggör employee advocacy bland dem. Employee advocacy kan i sin tur möjliggöra stärkt konkurrenskraft för företagen då budskap som förmedlas av medarbetare har stor genomslagskraft och upplevs trovärdiga. Syfte: Att förklara sambandet mellan internal-external brand alignment och employee advocacy i företag med ett hållbarhetsorienterat varumärke för att skapa förståelse för hur av företag kan gå tillväga för att befästa sin trovärdighet. Metod: Studien är av kvantitativ karaktär och utgår från en deduktiv forskningsansats. Studiens empiri består av 330 st insamlade enkätsvar. Slutsatser: Studien accepterar samtliga hypoteser och fastställer därmed ett samband mellan internal-external brand alignment och employee advocacy, både direkt och indirekt via de medierande variablerna förtroende och brand commitment. Studien bekräftar därmed tidigare anförda resonemang, där intern förankring av ett företags varumärke har visat sig avgörande för att skapa förtroende och advocacy- beteenden hos medarbetare. Detta möjliggör i sin tur för företag att befästa sin trovärdighet.Introduction: Sustainability and CSR are today a matter of course in nordic companies. In recent years, an increase in consumers' willingness to pay more for sustainable products has also be observed. Companies that are perceived to be sustainable are thus more attractive to consumers, which has led companies to increasingly profile themselves as sustainable. However, there is reason to question whether a company's efforts are meant to benefit the purpose or the company’s interests. It can therefore be considered important to increase understanding of how these types of companies can consolidate their credibility. Internal alignment of a company's brand has proven to contribute to positive emotions and behavior among employees, which in turn enables employee advocacy among them. Employee advocacy can further enable a stronger competitiveness for companies, as messages conveyed by employees have a great impact and are perceived as credible. Purpose: To explain the relationship between internal-external brand alignment and employee advocacy in companies with a sustainability-oriented brand to create an understanding of how these types of companies can proceed to consolidate their credibility. Method: The study is of a quantitative nature and is based on a deductive research approach. The study's empirical data consist of 330 collected survey responses. Conclusions: The study accepts all hypotheses and thus confirms a relationship between internal-external brand alignment and employee advocacy, both directly and indirectly via the mediating variables of trust and brand commitment. The study thus confirms the previously stated reasoning, where internal alignment of a company's brand has proved crucial in creating trust and advocacy behaviors among employees. This in turn enables companies to consolidate their credibility.
Book chapters on the topic "Sustainability marketing commitment"
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Ranjith, Kadka, and W. D. C. Jayawickrama. "Personal Experience of Sustainability Practices and Commitment toward Corporate Sustainability Initiatives: Reflections of Sri Lankan Marketing Professionals." In Social and Sustainability Marketing, 143–72. New York: Productivity Press, 2021. http://dx.doi.org/10.4324/9781003188186-6.
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Pereira, Ieda Lima, Aurea Helena Puga Ribeiro, Ricardo Teixeira da Veiga, and Raquel Silveira Robbe. "Value Generation And Impact On Commitment In Business-To-Business Relationships." In Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…, 776–85. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-10912-1_243.
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Soogun, Adenike Oyelola. "Nexus of Green Management, Green Marketing, Sustainability, and Financial Performance." In Handbook of Research on Climate Change and the Sustainable Financial Sector, 353–73. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-7967-1.ch021.
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Consumer and organizational awareness of environmental sustainability is ever increasing. In the era of global warming and climate change, organizations need to move away from traditional marketing strategies to green marketing strategies and green management to remain sustainable. The objectives of this chapter are to provide stakeholders with the overview and importance of green marketing, establish the link between green marketing mix and strategic green marketing, and reveal what organizations should focus on in developing green management to remain competitive and profitable. Green marketing strategies activities for financial services were highlighted, and lastly, the authors examined the impact of green management on firm financial performance. The chapter offers a holistic practice and recommendation of going green for both financial services and other businesses. Practical implications for managers were pointed out through commitment to green marketing and management to yield positive outcomes on firm financial performance in the long run.
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Bandyopadhyay, Chinmoy, and Subhasis Ray. "Marketing in Social Enterprises." In Strategic Marketing for Social Enterprises in Developing Nations, 32–52. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-7859-8.ch002.
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Social enterprises are created to solve social problems through market-based interventions. While the existing literature describes the types and nature of marketing in social enterprises, the role of relationship marketing in social value creation has not been considered. This chapter explores the role of a relationship approach to marketing to enhance the acceptability of social enterprises and their innovative solutions. The chapter uses an illustrative case of an Indian social enterprise. The case describes how a social enterprise uses relationship marketing with their stakeholders for the successful adoption of social innovation and its sustainability. The findings indicate three enabling factors for relationship marketing: customer-orientedness, mutual trust and commitment, and a supportive institutional setup. A relationship marketing approach helps social enterprises in two ways, co-creation of value and customization of the offering. The case contributes to our understanding of the role and relevance of strategic marketing approaches in addressing social problems.
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Llanos-Herrera, Gonzalo R., and Nelson A. Andrade-Valbuena. "Organization Theory as Applied to the Big Problems of the Marketing and Sustainability Industry." In Practice, Progress, and Proficiency in Sustainability, 196–212. IGI Global, 2022. http://dx.doi.org/10.4018/978-1-7998-9301-1.ch011.
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This work has been prepared as a reflection on the current business context and the demands of both the corporate and social environments. The subject of the analysis is the practitioner's viewpoint arising from the statement of the ‘seven big problems of the marketing industry' as unveiled by the American Marketing Association (AMA), to which the authors add a fundamental theme for today's world: sustainability. Subsequently, a set of classical management theories are used as an analysis formula. After contrasting them, the main aspects are set forth for each theory that to an extent contribute to the generation or aggravation of the problems. Finally, they attention to the importance of being aware of the problems and their origins but, more than that, of the commitment required by a strategy that allows for sustainable development over time.
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Jones, Peter, Robin Bown, David Hillier, and Daphne Comfort. "Towards Sustainable Data Centre Operations in the UK." In Advances in Marketing, Customer Relationship Management, and E-Services, 143–54. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-5880-6.ch007.
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The purpose of this chapter is to provide an exploratory review of the sustainability agendas being addressed and publicly reported by the UK's leading data centre operators. The chapter begins with a brief discussion of the characteristics of sustainability and an outline of the origins and development of data centres within the UK. The chapter draws its empirical material from the most recent information on sustainability posted on the UK's leading data centre operators' corporate web sites. The findings reveal that all the UK's leading data centre operators provide only limited information on their commitment to sustainability with the dominant focus being on its environmental dimension and with little attention being paid to social and economic issues. More critically, the authors argue that these commitments are driven more by the search for efficiency gains, that they are couched within existing business models centred on continuing growth, and that as such the UK's leading data centre operators are pursuing a ‘weak' rather than a ‘strong' model of sustainability. The chapter suggests that the leading data centre operating companies may need to extend their sustainability reporting and to introduce external assurance procedures.
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Duarte, Isabel. "Human Resources Management for Sustainable Sea Tourism." In Managing, Marketing, and Maintaining Maritime and Coastal Tourism, 18–32. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-1522-8.ch002.
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This chapter proposes an analysis of the relationship between HRM and the sustainable development of organizations in the coastal and maritime tourism sector. Tourism has contributed to both GDP and employment increases, mainly in countries with coastal areas. Tourism growth in coastal and maritime areas negatively impacts the landscape and environment in the various coastal regions, raising pressures to go green. Two factors that have delayed the existence of comprehensive studies in this sector is the enormous diversity of activity areas covered and the pluridimensionality of this theme. The goal of green human resource management is to promote the performance of organizational environment through greater involvement and employee's commitment to the environment. This chapter develops and deepens the analysis of the relationship between green human resource management and the sustainable development of organizations in coastal and maritime tourism and environmental sustainability.
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Jones, Peter, David Hillier, and Daphne Comfort. "Crowdsourcing Corporate Sustainability Strategies." In Advances in Marketing, Customer Relationship Management, and E-Services, 413–24. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-5880-6.ch018.
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This chapter provides cameo case studies of the way in which three large companies -- Unilever, Sony and J. Sainsbury -- have employed crowdsourcing exercises to review, refine and develop their corporate sustainability thinking, commitments and strategies. It also offers some wider reflections on this process. The chapter begins with an outline of the origins and basic characteristics of crowdsourcing, followed by a short discussion of the concept and contested meanings of sustainability. The material for the three cameo case studies is drawn from the reports Unilever, Sony and J. Sainsbury posted on the Internet about the crowdsourcing exercises they conducted to review their sustainability plans and strategies during 2010, 2011 and 2012. The findings reveal that the crowdsourcing exercises undertaken by the three companies attracted a wide range of constructive comments and produced a number of recommendations designed to develop new sustainability initiatives and to enhance their existing corporate sustainability strategies. While crowdsourcing offers a number of attractions to companies looking to review and develop sustainability strategies, not least in that it seems to offer a cost effective way of tapping into a number of other corporate organisations and to a potentially large number of consumers, it is not without its problems. The chapter provides an accessible exploratory review of how three major companies are employing crowdsourcing in developing and reviewing their corporate sustainability thinking, commitments and strategies.
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Ndlovu, Tabani, Amon Simba, and Anastasia Mariussen. "The Treacherous Path of Corporate Social Responsibility (CSR) and the Role of Information Systems in its Implementation." In Trends and Innovations in Marketing Information Systems, 85–106. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-8459-1.ch005.
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Despite alleged widespread adoption of Corporate Social Responsibility (CSR) and responsible business practices by organisations worldwide, questions still remain on the motives for such adoption; effects and/or benefits of CSR adoption as well as how stakeholders can tell genuine responsible businesses from those paying lip service and using the CSR tag as a ‘means-to-an end'. The litany of jargon often used interchangeably including such terms as CSR, sustainability, sustainable marketing, responsible business practice and sustainable development among others further lead to scepticism on organisations' commitments to CSR and the resultant allegations of greenwashing and CSR tokenism. This undermines genuine attempts to be corporately-responsible, fuelling confusion for any new players wishing to adopt responsible business practices. This chapter uses the Information Systems (IS) landscape as a lever to dissect issues in both CSR theory and practice, offering some practical guidelines for implementation and operationalisation, while raising further questions for research.
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Ndlovu, Tabani, Amon Simba, and Anastasia Mariussen. "The Treacherous Path of Corporate Social Responsibility (CSR) and the Role of Information Systems in Its Implementation." In Corporate Social Responsibility, 597–619. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-6192-7.ch032.
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Despite alleged widespread adoption of Corporate Social Responsibility (CSR) and responsible business practices by organisations worldwide, questions still remain on the motives for such adoption; effects and/or benefits of CSR adoption as well as how stakeholders can tell genuine responsible businesses from those paying lip service and using the CSR tag as a ‘means-to-an end'. The litany of jargon often used interchangeably including such terms as CSR, sustainability, sustainable marketing, responsible business practice and sustainable development among others further lead to scepticism on organisations' commitments to CSR and the resultant allegations of greenwashing and CSR tokenism. This undermines genuine attempts to be corporately-responsible, fuelling confusion for any new players wishing to adopt responsible business practices. This chapter uses the Information Systems (IS) landscape as a lever to dissect issues in both CSR theory and practice, offering some practical guidelines for implementation and operationalisation, while raising further questions for research.
Conference papers on the topic "Sustainability marketing commitment"
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Zulkefli, Nor Syuhada, Roslizawati Che Aziz, and Aifa Rozaini Mohd Radzol. "DEVELOPING A FRAMEWORK ON SUCCESS PERFORMANCE OF COMMUNITY BASED HOMESTAY TOURISM PROGRAMME: AN EVIDENCE FROM INSIDER OF HOMESTAY PERSPECTIVE." In GLOBAL TOURISM CONFERENCE 2021. PENERBIT UMT, 2021. http://dx.doi.org/10.46754/gtc.2021.11.013.
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Community-Based Tourism (CBT) is an approach to tourism presumed to achieve the sustainable development goals (SDGs), especially involved on SDG1-No Poverty and SDG11-Sustainable Cities and Communities. In rural communities, homestays are essential CBT component that have made many contributions to the local economy and quality of life. The Malaysia Homestay Programme (MHP) has received special attention from the government due to its potential to enhance local communities’ livelihoods and economic sustainability. This study assesses factors that measure the successful performance of communitybased tourism on the MHP. Homestay programmes are a form of community tourism, in which the host (operator) provides family-friendly stay facilities for rent to tourists, thus generating additional income for the family. Based on the previous studies, the homestay operators faced the following external challenges such as village landscape, inefficient networking, lack of cooperation and commitment from homestay operators, exploitation of external parties, as well as ineffective promotional and marketing activities. These challenges must be resolved effectively to sustain the MHPs forward momentum. Essentially, the experiences of hosts (homestay operators) in dealing with the above mentioned challenges should be sought and empirically documented for future policy-making activities by the development agencies and the society. The national economy is bound to progress with escalating arrivals of tourists if effective strategies are devised by the stakeholders in resolving the problems faced by the homestay operators. Prior studies have listed the critical factors that dictated the success or failure of CBT programmes from the stance of CBT managers and experts. Nonetheless, insights from the local community pertaining to the success of CBT have been largely ignored despite their significance. A case study approach was adopted in this research paper with a qualitative methodology. Data was collected from 17 key informants in 11 MHPs. A structured and in-depth interview was the primary data collection technique, used together with photos, note-taking, and sound recordings. From the interview analysis, 12 criteria were identified as most of the respondents had mentioned those criteria as success factors for MHPs. The findings also revealed 7 very important dimensions for MHP to receive high numbers of visitors which are: effective marketing and promotional strategies, maintained facilities and utilities, uniqueness and quality products/packages design, community engagement and support, collaboration and networking, leadership, and recognition, as well as previous awards. The new dimensions on homestay development identified in this study are recognition and previous awards, entrepreneurship and uniqueness of product and package design. The study outcomes signify that most of the respondents claimed that the MHP success is dictated by the quantity of tourists. This is because; the volume of tourists generates additional income to those involved in the MHP. However, there are other dimensions that should be weighed in by homestay operators to ensure that their homestays can succeed and survive for a longer period and can be contribute to SDG1 and SDG11.