Relevant bibliographies by topics / Subliminal marketing

Academic literature on the topic 'Subliminal marketing'

Author: Grafiati
Published: 10 December 2022
Last updated: 28 January 2023

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Contents

Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'Subliminal marketing.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Journal articles on the topic "Subliminal marketing"

1

Gregory, Pierre. "Notes sur la persuasion subliminale : Quelques acquis de la recherche marketing pour éclairer un mythe." Recherche et Applications en Marketing (French Edition) 8, no. 3 (September 1993): 79–93. http://dx.doi.org/10.1177/076737019300800305.

Full text
Abstract:
Les dernières années de la décennie 1980 et les premières années de la décennie 1990 ont été marquées par les progrès de la recherche en communication persuasive. Mieux comprendre la part prise par les émotions suscitées par les messages dans l'efficacité de la publicité, le rôle des traces perceptives et des stimuli non-verbaux au moment de la prise de décision d'achat permet de revisiter le domaine controversé de la persuasion subliminale. Cet article s'efforce de clarifier les concepts de stimulus subliminal, de perception et de persuasion subliminales, puis de concilier les conclusions diamétralement opposées des psychologues et des chercheurs en marketing sur les effets possibles des stimuli qui ne dépassent pas le seuil de conscience. Il présente les développements sous forme didactique pour pouvoir servir, aussi directement que possible, de base aux enseignants qui souhaitent actualiser leurs cours sur ce sujet.
APA, Harvard, Vancouver, ISO, and other styles
2

Maalik, Bassel Noureddine, and Dr Radwan N. Choughari. "Subliminal Messages in Marketing and Consumers’ Purchasing Intention—A Case Study of Online Shopping from Lebanese Perspective." Research in Economics and Management 6, no. 1 (December 14, 2020): p36. http://dx.doi.org/10.22158/rem.v6n1p36.

Full text
Abstract:
Understanding the major elements affecting consumers purchasing intention is important because it is directly related with the actual purchase. To attract more customers and boost their sales, online marketers use subliminal messages in advertising. The subliminal message is not perceived directly by the consumers’ consciousness, but still remains in their mind in a subtle way. Hidden messages within advertising is a manipulating force to buy the product, or to increase the purchasing intention. The objective of this article is to explore and describe the influence of the perception, awareness, and knowledge of subliminal messages and subliminal persuasion on consumers’ purchasing intention. The data collection used a cross-sectional descriptive approach. This study is descriptive following a causal model. The sample belongs to the population of Lebanese consumers. An online questionnaire was used during this study. A total of 510 Lebanese consumers had completed the questionnaire online. The influence of perception of subliminal messages, awareness of subliminal messages, knowledge of subliminal message and subliminal persuasion are positive which validate a positive relation among these variables. As for the future avenues of research, it would be interesting to assess the effectiveness of some consumer anticipation and the protection against manipulation with regard to subliminal messages.
APA, Harvard, Vancouver, ISO, and other styles
3

Samuel, Lawrence R. "Distinctly un-American: subliminal advertising and the Cold War." Journal of Historical Research in Marketing 8, no. 1 (February 15, 2016): 99–119. http://dx.doi.org/10.1108/jhrm-08-2015-0030.

Full text
Abstract:
Purpose – This paper aims to describe the relationship between subliminal advertising and the Cold War to have a better understanding of the cultural dynamics of postwar America. Design/methodology/approach – This paper is a review of primary and secondary materials from the period 1957-1958, primarily popular and trade periodicals that capture the events as they took place. Findings – Subliminal advertising both reflected and shaped fears grounded in the Cold War cultural climate, and reveal other key insights related to the postwar psyche. Research limitations/implications – Political ideology is readily apparent within consumer culture, a prime example of the insights to be gained by viewing American culture through an interdisciplinary lens. Practical implications – Advertisers can effectively tap into consumers’ deeply seated emotions, but should tread carefully lest they be accused of “mind control”. Social implications – Subliminal advertising represented a seminal moment in postwar American history by exposing the hyper-paranoia of the times. Originality/value – A blow-by-blow account of the subliminal advertising craze and its relationship to the Cold War represents a deep dive into one of the more fascinating sites of mid-century America.
APA, Harvard, Vancouver, ISO, and other styles
4

Borovac Zekan, Senka, and Ivone Zekan. "SUBLIMINAL MESSAGES IN ADVERTISING: DO THEY REALLY WORK?" DIEM: Dubrovnik International Economic Meeting 7, no. 1 (February 2022): 102–13. http://dx.doi.org/10.17818/diem/2022/1.11.

Full text
Abstract:
Subliminal messages appear in movies, commercials, music videos, and even cartoons. These are hidden signals inserted into advertising messages sent to a target audience to influence their subconscious behaviour. Such advertising is often considered unethical and, in certain types of advertising, even forbidden by law. Most research to date indicates that people do, in some way, perceive subliminal stimuli that can have an impact on their behaviour. Subliminal messages are viral and are used to manipulate consumers. However, most human psyche researchers are still inclined to think people cannot be persuaded on an unconscious level to behave in a way they would not consciously act. How crucial the influence of subliminal messages is for behaviour has not yet been sufficiently explored. The main goal of this paper is to determine whether people are aware of the existence of subliminal messages in the media and media manipulations and do they find them ethical. An online survey was conducted to assess the respondents' awareness, attitudes, and beliefs regarding subliminal advertising. The results show that the understanding of subliminal perception related to instinct and emotion is evident. The contributions will help both; marketing managers when deciding should they use subliminal messages in their advertising and consumers when deciding if they want to purchase a specific product.
APA, Harvard, Vancouver, ISO, and other styles
5

Damaskinidis, George, and Loukia Kostopoulou. "Intersemiotic Translation of Subliminal Messages in Brand Logos." International Journal of Semiotics and Visual Rhetoric 5, no. 1 (January 2021): 1–14. http://dx.doi.org/10.4018/ijsvr.2021010101.

Full text
Abstract:
Subliminal messages play a vital role in attracting the consumer's attention in the world of brands. Visual subliminal messages are designed to be unnoticeable at a conscious level, bypassing the conscious mind and submitting messages directly to the subconscious mind. Although consumers may not actually attempt to decode the semiotic elements of a logo, its interpretation is an intersemiotic act. In this interplay between a logo's visual and verbal aspects, intersemiotic translation provides a useful theoretical framework to investigate subliminal advertising messages. The ability to persuade consumers is a powerful tool in marketing, and subliminal persuasion can affect markets and control consumer behavior. The authors explore consumers' awareness of subliminal messages by focusing on semiotics, symbolism, and persuasion as key issues in the translation of advertisements. Participants were exposed to logos of international brands, and through a structured questionnaire and a semi-structured interview, they were asked to identify their form, color, logo, brand name, or slogan.
APA, Harvard, Vancouver, ISO, and other styles
6

Moore, Timothy E. "The case against subliminal manipulation." Psychology and Marketing 5, no. 4 (1988): 297–316. http://dx.doi.org/10.1002/mar.4220050403.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Merikle, Philip M. "Subliminal auditory messages: An evaluation." Psychology and Marketing 5, no. 4 (1988): 355–72. http://dx.doi.org/10.1002/mar.4220050406.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Tanasic, Branislav R. "Subliminal Messages – Unconsciuosly Perceived Sensations and Study Research on Subliminal Knowledge." European Journal of Medical and Health Sciences 3, no. 2 (April 19, 2021): 143–46. http://dx.doi.org/10.24018/ejmed.2021.3.2.786.

Full text
Abstract:
Some content can be so well crafted that consumers are not aware that they are actually part of the promotion activity. The message is concealed, transformed, and communicates with consumers with associative connections at the subconscious level. Subconscious communication is a technique that marketers will use more and more, so in the design and realization of promotional activities, they combine the knowledge of other sciences and the latest technological inventions. Subconscious communication is often far more effective than direct addressing, provoking, and causing the desired effect, sometimes completely contrary to what the content posted seems to indicate. Content placed so as to address consumers at the subconscious level is called subliminal messages or subliminal. Very weak signals, stimuli below the threshold of conscious perception are not registered consciously. It is especially important to note that reason cannot resist this type of message because it is not recognized, it is circumvented even in the stage of stimulus. This is the main danger of subliminal messages; bypassing reasoning insert direct information in a mind that cannot be confronted. This is a very unusual method of manipulative persuasion technique for individuals and the masses exposed to the effects of subliminal marketing.
APA, Harvard, Vancouver, ISO, and other styles
9

Mladenović, Željko, Zorica Marković, and Samir Ljajić. "THE USE OF SUBLIMINAL MESSAGES IN MARKETING: EXPERIMENTAL EXAMINATION." Socioeconomica 5, no. 9 (June 30, 2016): 39–52. http://dx.doi.org/10.12803/sjseco.59005.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Sabir, Raja Irfan, and Hamid Mehmood. "The Impact of Subliminal Messages through Music on Consumers’ Behavior towards Hyper Stores in Punjab, Pakistan." Asian Business Research 1, no. 1 (February 4, 2016): 1. http://dx.doi.org/10.20849/abr.v1i1.10.

Full text
Abstract:
This paper aims to investigate the impact of subliminal messages through music in Hyper stores in Punjab, Pakistan and their effect on consumer behavior. Researcher used the music to test the participants of this research with three different conditions; to match the suggestions and subliminal message; the use of suggestion as mismatched with subliminal message; No suggestions for subliminal message. The aim of study was to find out the impact of variables (subliminal messages and the effect of age) on consumer behavior. The study explores the methodology with focuses on evidence from previous literature and empirical studies. Researcher will use explanatory approach with quantitative methods (Regression analyses) to collect and analyze the data. Researcher used questionnaire and survey to measure the participants and to know about subliminal messages, and how they believe on subliminal messages. Population of this study was the consumers of Hyper Stores in Punjab, Pakistan. Major limitations of this study were its context, because it only lies between consumers of Hyper Stores. Progress towards this area has been started, and remains it’s a limited factor to describe the findings from this research. In education it’s noted to include the Subliminal Messages, consciously or unconsciously, and may use to hinder the originality of students. To induce this type of messages provides the opportunities of redirecting or moving the design and process towards necessary direction. Public realized about the products which contain this types of messages are likely to impact and public try to manipulate by the claims of advertising. The paper extends the new way of manipulating the consumers and divert their mind to enhance the marketing, and previous reviews by its induction of results from a series of empirical studies that have worked in past.
APA, Harvard, Vancouver, ISO, and other styles
More sources

Dissertations / Theses on the topic "Subliminal marketing"

1

Hedgren, Vickie, and Angelica Persson. "Swedish consumers say: -" Subliminal marketing is smart marketing!"." Thesis, Högskolan i Halmstad, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-29814.

Full text
Abstract:
Title: Swedish consumers say – ”Subliminal marketing is smart marketing!” Authors: Vickie Hedgren and Angelica Persson Adviser: Klaus Solberg Søilen Level: Dissertation in Marketing, 15 ECTS, Spring 2015 Keywords: Subliminal, Messages, Advertising, Advertisement, Neuromarketing, Psychology, Subconscious, Primal instincts, Subliminal techniques, Ethics, Acceptance, Emotional Connection Purpose: The purpose of this dissertation is to find out what Swedish consumers think about marketing that is meant to influence their subconscious in their decision making, with a focus on subliminal messages, and whether it is ethically acceptable. This will be carried out by examining the two following research questions: 1. What marketing methods aimed at building a psychological connection with the consumer are ethically acceptable and in what areas of marketing or situations? 2. Is it ethical to use subliminal marketing for a cause-related brand, a luxury brand or aimed at a specific income group? We will further examine theories and studies done over the years as well as carry out our own to come up with our conclusions. Frame of Reference: We start of by presenting overall theories regarding subliminal advertising which leads us to various breakdowns such as psychology, primal instincts, subliminal techniques, ethics, causerelated marketing, high- and low end consumers. Methodology: The dissertation is based on a combination of quantitative and qualitative studies. We conducted one survey with 200 respondents and two interviews with marketers. We bring up the importance of validity, reliability, generalizability, carefulness and criticism. Empirical Framework: We will present the collected data from the performed online survey as well as the information from the two personal interviews. Conclusion: Swedish consumers have a high level of ethical acceptance when it comes to marketing that is meant to create a psychological connection. The conclusions made are that 1. Out of the 14 methods we chose to include in our dissertation, 12 of them had a high level of ethical acceptance; subliminal messages in fashion advertising and in an active situation is ethical 2. It is more unethical if a good-cause company uses subliminal marketing than if a luxury brand uses it.
APA, Harvard, Vancouver, ISO, and other styles
2

Jurayeva, Mariya. "Vůňový marketing." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-16378.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Nordberg, Rickard. "Subliminal priming : Manipulation till att välja en specifik kulör på plastpåse." Thesis, Mälardalens högskola, Akademin för hälsa, vård och välfärd, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-24822.

Full text
Abstract:
Primad information är lättare tillgängligt i minnet och kan således lättare bli igenkänt. Förutsättningar för priming är bland annat subliminal perception, mål, tillförlitlighet, icke vaksamt och icke vanemässigt. Studiens syfte är att få bredare förståelse gällande subliminal primings påverkan. Frågeställningen var om kunder i en affär kan manipuleras, primas, till att ta en specifik kulör på plastpåse vid kassan samt om det finns någon könsskillnad vid effekten av priming. Deltagarna var 490 kunder, varav 333 män. Två olika skyltar med olika kulörer placerades vid kassan. Det noterades om kunderna valde den primade kulören på plastpåse eller inte. Kontrollgruppen bestod av 117 personer och dessa fick inte se någon skylt. Resultatet visade en signifikant skillnad, deltagarna valde samma kulör på plastpåse som skylten. Inga könsskillnader påträffades. Forskning visar att primingeffekter kan motstridas genom att individen gör sig medveten av potentiell omedveten påverkan.
Primed information is more accessible in memory and can thus easily be recognized. Prerequisites for priming include subliminal perception, goals, reliability, non alert and non habitually. The study aims to gain broader understanding regarding subliminal primings influence. The purpose of this thesis was to see whether the customers in a store could be manipulated, primed, to take a specific colour on plastic bags at checkout and if there are any gender differences in the effect of priming. Participants were 490 customers, of whom 333 men. Two different signs with different colours were placed at the checkout. It was noted if customers chose the primed colour of the plastic bag or not. The results showed a significant difference, the participants chose the same colour on the plastic bag as the sign. No gender differences were found. Research shows that priming effects can be opposed if people make themselves aware of potential unconscious influences.
APA, Harvard, Vancouver, ISO, and other styles
4

Courbet, Didier. "Communication médiatique : les apports de la psychologie sociale. Pour une pluralité épistémologique, théorique et méthodologique en SIC." Habilitation à diriger des recherches, Université de Provence - Aix-Marseille I, 2004. http://tel.archives-ouvertes.fr/tel-00144358.

Full text
Abstract:
L'objectif de cette note d'habilitation à diriger des recherches est à la fois de dresser une synthèse critique de mes recherches, de discuter des perspectives théoriques, méthodologiques –voire épistémologiques– qu'elles ouvrent et d'expliquer comment je souhaite les poursuivre, tant au niveau scientifique qu'institutionnel.
S'insérant dans une tradition de recherches des SIC, mes travaux portent sur les interactions production–dispositif–réception médiatiques situées au sein d'un large ensemble de contextes. Mon objectif est d'étudier la communication médiatique à la lumière d'une approche croisant, premièrement, une perspective pragmatique, tenant compte de la contextualisation socio-économique et socio-politique des phénomènes ; deuxièmement, une perspective interactionniste associée à la théorie du contrat de communication développée par le courant français de la psychologie sociale de la communication et, troisièmement, les récentes théories de la communication médiatique persuasive, de la socio-cognition et des attitudes provenant, en partie, des recherches américaines.
Pour réaliser ce projet scientifique dans une perspective communicationnelle heuristique, je mobilise des ressources théoriques issues de la sémiotique, de l'esthétique, des sciences cognitives, des recherches en marketing et en communication des organisations. Convoquer ces multiples ressources, dans une problématique de sciences de la communication, conduit à attribuer à mes travaux quelques caractéristiques originales. La principale originalité réside, sans doute, dans les pluralités épistémologique, théorique et méthodologique. La pluralité méthodologique consiste en la mobilisation de méthodologies de recherches relevant de l'approche expérimentale et de l'approche herméneutique. Ces pluralités sont discutées sur le plan des épistémologies normative et analytique.
Dans la deuxième partie de la note, j'ai synthétisé mes travaux portant sur les interactions dispositif médiatique-sujets sociaux qui s'opèrent au cours de la réception. Mis en perspective, ils contribuent à mieux connaître la réception et l'influence du dispositif communicationnel sur les cognitions, les représentations sociales, les attitudes et –dans une moindre mesure– sur les comportements, en tenant compte des émotions, des motivations et de l'intentionnalité des récepteurs. Une grande partie de mes travaux empiriques et expérimentaux étudient les traitements socio-cognitifs et socio-affectifs des systèmes sémiotiques, esthétiques et linguistiques propres aux dispositifs de communication publicitaire, politique et de santé publique.
Partant du principe que le dispositif de communication médiatique est produit par des sujets sociaux membres d'organisation, la troisième partie de la note résume mes recherches portant sur les interactions sujets sociaux-dispositif qui s'opèrent au cours de la production médiatique. Elles permettent de mieux connaître, d'une part, les processus de décision ainsi que les savoirs, représentations sociales et théories implicites qui sont mobilisés dans la production de la communication médiatique persuasive et, d'autre part, la validité scientifique des principales représentations des producteurs.
APA, Harvard, Vancouver, ISO, and other styles
5

Droulers, Olivier. "Réalité et efficacité des stimulations subliminales en marketing : une application à la marque." Rennes 1, 1996. http://www.theses.fr/1996REN11008.

Full text
Abstract:
Problématique principale (objets et hypothèses) : le problème de l'activité des stimuli subliminaux constitue l'un des paradoxes majeurs de la recherche en sciences humaines. Le nombre considérable de travaux publies aboutit à la création de deux camps: l'un défendant l'idée que ces stimuli sont actifs, l'autre toujours prompt à démontrer que si une activité est constatée, elle ne peut résulter que d'une faiblesse de la construction expérimentale. Cette recherche a pour but de clarifier les concepts de stimulus subliminal, de perception subliminale et de persuasion subliminale, d'apprécier s'il s'agit d'une rumeur, d'un mythe ou d'une réalité, d'évaluer les critères et les conditions d'une efficacité en marketing. Instruments et apports : perception subliminale signifie "perception sous le seuil". Mais l'étude étymologique ne permet pas de définir plus précisément de quel seuil il s'agit. C'est justement cet espace sémantique laisse vacant qui sera l'objet d'après discussions entre chercheurs. Répondre à la question implicitement posée : "perception sous le seuil de conscience" peut paraitre satisfaisant, mais ne fait que repousser le problème vers celui tout aussi ardu d'une définition de la conscience. Le débat se cristallise alors autour de la notion de seuil de conscience: les seuils sont-ils du ressort des personnes interrogées (seuil subjectif) ou de l'expérimentateur (seuil objectif)? La réponse a cette question apportée, nous tenterons de répondre aux deux questions fondamentales (Gregory, 1993) soulevées par ce sujet: (1) un individu peut-il être considéré comme ayant perçu un stimulus dont il n'a pas conscience de dont il ne peut pas prendre conscience?
Objectives and hypothesis: the problem of subliminal stimuli activity constitute one of the major paradoxes of research in human sciences. The considerable number of publications led to the emergence of two trends. The first one defending the principle of active stimuli, the other one systematically rejecting experimental results one the grounds that the procedure was faulty. The present research work aims at clarifying the concept of subliminal stimuli, subliminal perception and subliminal persuasion. Tools and contribution: subliminal perception means "perception under the threshold. "Sub" egal below, "limen" egal threshold. The simple study of the word doesn't permit to establish what threshold is being considered. The present work will try to answer two main question (Gregory, 1993) : (1) can a person perceive a stimulus that he is not aware of and that he cannot become aware of ? (2) can a person be influenced by a stimulus that he is not aware of and that he cannot become aware of? The first part of the present study demonstrates the existence of subliminal perception via an experiment on the network organization of the semantic memory of brandnames. The second part of the study consists in a review of existing experimental work and establishes the reality of subliminal persuasion
APA, Harvard, Vancouver, ISO, and other styles
6

Godina, Bojan. "Unsichtbare Religion des subliminalen Marketings in den Medien : ein epochaltypischer Beitrag zur Medienbildung bei Kindern und Jugendlichen /." Berlin : Pro Business, 2007. http://deposit.d-nb.de/cgi-bin/dokserv?id=3023217&prov=M&dok_var=1&dok_ext=htm.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Godina, Bojan [Verfasser]. "Unsichtbare Religion des Subliminalen Marketings in den Medien : ein epochaltypischer Beitrag zur Medienbildung bei Kindern und Jugendlichen / Bojan Godina." 2007. http://d-nb.info/985957662/34.

Full text
APA, Harvard, Vancouver, ISO, and other styles

Books on the topic "Subliminal marketing"

1

Lakhani, Dave. Subliminal Persuasion. New York: John Wiley & Sons, Ltd., 2008.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
2

Lakhani, Dave. Subliminal persuasion: Influence & marketing secrets they don't want you to know. Hoboken, N.J: John Wiley & Sons, 2008.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
3

Lakhani, Dave. Subliminal persuasion: Influence & marketing secrets they don't want you to know. Hoboken, N.J: John Wiley & Sons, 2008.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
4

Samuel, Lawrence R. Freud on Madison Avenue: Motivation research and subliminal advertising in America. Philadelphia: University of Pennsylvania Press, 2010.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
5

Freud on Madison Avenue: Motivation research and subliminal advertising in America. Philadelphia: University of Pennsylvania Press, 2010.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
6

Samuel, Lawrence R. Freud on Madison Avenue: Motivation research and subliminal advertising in America. Philadelphia: University of Pennsylvania Press, 2010.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
7

How 10% of the people get 90% of the pie. New York: St. Martin's Griffin, 2002.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
8

The Secret Sales Pitch: An Overview of Subliminal Advertising. Norwich Publishers, 2004.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
9

Subliminal Persuasion: Influence & Marketing Secrets They Don't Want You To Know. Wiley, 2008.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
10

The native advertising advantage: Build authentic content that revolutionizes digital marketing and drives revenue growth. McGraw-Hill Education, 2017.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
More sources

Book chapters on the topic "Subliminal marketing"

1

Lipartito, Kenneth. "Subliminal Seduction: The Politics of Consumer Research in Post-World War II America." In The Rise of Marketing and Market Research, 215–36. New York: Palgrave Macmillan US, 2012. http://dx.doi.org/10.1057/9781137071286_10.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Zacharia, Anish Babu, and Nicolas Hamelin. "An Analysis of Subliminal Static Images and Words Using Eye Tracking Techniques." In Developing Digital Marketing, 155–80. Emerald Publishing Limited, 2021. http://dx.doi.org/10.1108/978-1-80071-348-220211009.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Goswami, Arijit, and G. K. Deshmukh. "Neuromarketing." In Advances in Marketing, Customer Relationship Management, and E-Services, 79–87. IGI Global, 2022. http://dx.doi.org/10.4018/978-1-6684-4496-2.ch005.

Full text
Abstract:
The concept of neuromarketing is emerging in recent years. It signifies the use of research on the brain in the managerial context. Gradually this concept gained popularity in academics as well as the practical world. Neuromarketing is an evolving interdisciplinary discipline that blends psychology, neuroscience, and economics. Neuromarketing is an essential change as it gives insight into the way the subliminal mind facilitates the buyers to make decisions. The chapter focuses on studying the influence of neuromarketing tools to understand the purchasing behavior of consumers. The enhanced application of neuromarketing methods for gauging preferences of customers and making purchasing decisions will be an added benefit for both consumers and marketers.
APA, Harvard, Vancouver, ISO, and other styles
4

Kumar, Dinesh. "Unconscious Branding." In Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing, 99–112. IGI Global, 2022. http://dx.doi.org/10.4018/978-1-6684-5897-6.ch009.

Full text
Abstract:
Advertisements are on billboards, on TV and in newspapers, and on mobile phones. However, very little thought is given to the opposite effect of advertising – the effect on the self-perception of people. This chapter discusses unconscious effects of advertising – the self-image formed by consumers by seeing repeated images in advertisements. Gender roles are reinforced when ads show people in different roles. In particular, it describes the effect on society when images of women are shown in domestic roles. Subconsciously, an image is formed in the minds of people that both men and women have specific gender roles to play in society. The chapter further discusses how advertisements need to be more sensitive towards subliminal messages received by society. The advertising industry needs to move a step ahead and assess the impact of their work before releasing it on an unsuspecting public. Since people tend to believe what they see, reinforcing traditional roles in advertising images prevents women's emancipation and limits girls in their quest to become independent.
APA, Harvard, Vancouver, ISO, and other styles
5

Casado-Aranda, Luis-Alberto, Juan Sánchez-Fernández, and Francisco J. Montoro-Ríos. "Looking at the Brain." In The Role of Language and Symbols in Promotional Strategies and Marketing Schemes, 85–105. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-5778-4.ch005.

Full text
Abstract:
The pursuit of more persuasive advertising has recently attracted the interest of the scientific community. Yet most of this research resorts to self-report studies that are inaccurate when measuring sensitive information and unconscious reactions. There is therefore a growing interest in applying more objective systems such as tools from the field of neuroscience. This chapter aims to outline the brain mechanisms that underlie consumer processing of words and messages in advertising. Since brain activation can reflect the impact of a specific message on consumer attention and persuasion, the study summarizes the neural effects—as well as the behavioral consequences—of the main types of messages explored in the recent consumer neuroscience research, namely gain/loss-framed, political, deceptive, subliminal and brand-related messages. Based on the results, this study attempts to objectively determine which advertising elements are processed as more persuasive, and therefore which are more useful in the design of successful advertising campaigns.
APA, Harvard, Vancouver, ISO, and other styles
6

Nayak, Sushma, Vani Balasubramaniam, and Amiya Prakash Kané. "Surrogate Advertising." In The Role of Language and Symbols in Promotional Strategies and Marketing Schemes, 144–60. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-5778-4.ch008.

Full text
Abstract:
The chapter expounds advertising practices from the standpoint of social marketing, wherein government should act responsibly and play a key role in regulating consumption. The governing body of a country has an important responsibility to protect the interests of its citizens. Of particular significance is to discourage the consumption of demerit goods, like tobacco and liquor, which harm direct users, as well as people in vicinity. Governments in numerous countries prohibit advertisements of demerit goods on popular media, to dissuade potential consumers from falling prey to addictive substances. However, companies dealing in barred products look out for surrogate advertising to endorse every permissible product under the same brand name, other than the one that is banned or deemed injurious to health. Thus, there is an underlying subliminal message which is garbed by acceptable promotional strategies. The primary objective of the present chapter is to examine the rationale behind surrogate advertising, various forms of executing them, ethical considerations involved, the government's response, the overall impact, and the way ahead from the Indian perspective.
APA, Harvard, Vancouver, ISO, and other styles

Conference papers on the topic "Subliminal marketing"

1

Tanasić, Branislav. "Subliminalne poruke i marketing." In Sinteza 2014. Belgrade, Serbia: Singidunum University, 2014. http://dx.doi.org/10.15308/sinteza-2014-1023-1027.

Full text
APA, Harvard, Vancouver, ISO, and other styles
You might also be interested in the extended bibliographies on the topic 'Subliminal marketing' for particular source types:
Journal articles Books
We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!

To the bibliography