Dissertations / Theses on the topic 'Student as customer'
Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles
Consult the top 50 dissertations / theses for your research on the topic 'Student as customer.'
Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.
You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.
Browse dissertations / theses on a wide variety of disciplines and organise your bibliography correctly.
Fox, Stephen. "The 'student as customer' metaphor : a case study of education students." Thesis, University of Huddersfield, 2006. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.431510.
Full textBrown, Robert Maxwell. "Drivers of student satisfaction and student loyalty in an Australian university setting." Connect to this title, 2006. http://theses.library.uwa.edu.au/adt-WU2007.0060/public/02whole.pdf.
Full textTitle taken from title screen (viewed October 5, 2007). Includes bibliographical references (p. 355-383) and appendices.
Brown, Robert Maxwell. "Drivers of student satisfaction and student loyalty in an Australian university setting." University of Western Australia. Graduate School of Management, 2007. http://theses.library.uwa.edu.au/adt-WU2007.0060.
Full textJha, Dipra. "Influence of selected factors on customer satisfaction in UW-Stout residence halls." Menomonie, WI : University of Wisconsin--Stout, 2004. http://www.uwstout.edu/lib/thesis/2004/2004jhad.pdf.
Full textCrawford, Sarah L. "Defining quality customer service competencies at University of Wisconsin-Stout's Memorial Student Center." Online version, 2002. http://www.uwstout.edu/lib/thesis/2002/2002crawfords.pdf.
Full textKeblawi, Amal, Isak Johansson, and Dennis Svensson. "Student satisfaction in a higher education context." Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-11165.
Full textMurray, Jacqueline Ann. "Improving student satisfaction at a Caribbean university using a customer focussed strategy." Thesis, Edinburgh Napier University, 2018. http://researchrepository.napier.ac.uk/Output/1253524.
Full textFleming, Rebecca M. "Defining quality customer service competencies at the University of Wisconsin-Stout's Memorial Student Center phase II /." Online version, 2002. http://www.uwstout.edu/lib/thesis/2002/2002flemingr.pdf.
Full textHadašová, Iva. "Měření spokojenosti zákazníků společnosti Student Agency, s. r. o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2007. http://www.nusl.cz/ntk/nusl-221508.
Full textWeinfurtner, Dawn. "Customer frequency and satisfaction in the Memorial Student Center at the University of Wisconsin-Stout." Online version, 1998. http://www.uwstout.edu/lib/thesis/1998/1998weinfurtnerd.pdf.
Full textWei, Sijia, and Jingxian Lu. "Determinants of Swedish Bank Selection Choices by International students." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-15487.
Full textBanwait, Kuldeep. "The student as customer : a study of the intensified marketisation of higher education in England." Thesis, University of Derby, 2017. http://hdl.handle.net/10545/622828.
Full textGhori, Shakil. "Deconstructing concepts of student satisfaction, engagement and participation in UK higher education : an empirical analysis using cross-sectional and longitudinal data." Thesis, Oxford Brookes University, 2016. https://radar.brookes.ac.uk/radar/items/5e0c00ca-7795-41fc-9937-fe517db8d15e/1.
Full textChoolirat, Kanokkan, and Adthawat Rattanalertthada. "Understanding Swedish students' perspective in decision to study at Universities in Thailand : The case study of Mälardalen University Student." Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-6088.
Full text
The main objective of this thesis is to understand why there is imbalance of exchange students of Sweden and Thailand. We have analyzed the interviewed data of Swedish students who had experience of studying at universities in Thailand. Our research has revealed the factors and issues behind the imbalance situation. After analyzing factors we have proposed some recommendations in order to improve the pedagogy to increase the number of Swedish students deciding to study at Universities in Thailand so that the exchange imbalance could be reduced. Furthermore, we have proposed a favor product package for Swedish students that can help them to decide to study in Thailand.
Roxner, Disa, and Jonna Tarakkamäki. "Det relationsbyggande arbetet : En kvalitativ studie om företags perspektiv på kortsiktiga kundrelationer." Thesis, Karlstads universitet, Handelshögskolan (from 2013), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-76347.
Full textCustomer relations have become more important in all industries due to technological development and increased competition. As a result, company focus has shifted from products to customers. This study intended to find out which incentives exist for working with customer relations and how they implement their work, taking into account the differences that exist in previous research regarding the importance of customer relations. This has been studied on the relationship between landlords who provide student housing and their tenants, which is a relation characterized by short duration due to the temporary nature of the accommodation. The limited amount of research that discuss short-term customer relations and the long-term perspective that is often highlighted in existing research, results in a particular interest in increasing knowledge about this relationship. The purpose of this study has therefore been to find which incentives companies have to work with short-term customer relations and describe how they implement this work. This qualitative study concentrates on the landlord’s perspective, six landlords with student housing has been interviewed. It can be stated that these landlords work with relationship-building activities towards their student tenants, despite the short duration and temporary nature of the accommodation. The incentives for working with customer relations, which were identified in this study, are the company’s reputation, competitiveness, satisfied customers, trust and durability. The study also shows that landlords work with relations by meeting the tenants needs, which is done through good communication, activities and arrangements. Also, the design of the organization mattered for the relationship-building work, mostly because the design enables communication with the tenants.
Kelso, Richard Scott. "Measuring undergraduate student perceptions of service quality in higher education." [Tampa, Fla] : University of South Florida, 2008. http://purl.fcla.edu/usf/dc/et/SFE0002507.
Full textSappey, Jennifer Robyn, and n/a. "Flexible Delivery in Australian Higher Education and its Implications for the Organisation of Academic Work." Griffith University. Griffith Business School, 2006. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20070228.110927.
Full textSappey, Jennifer Robyn. "Flexible Delivery in Australian Higher Education and its Implications for the Organisation of Academic Work." Thesis, Griffith University, 2006. http://hdl.handle.net/10072/365506.
Full textThesis (PhD Doctorate)
Doctor of Philosophy (PhD)
Griffith Business School
Griffith Business School
Full Text
Crocker, Marylynne. "An evaluation to determine if there is a communication gap between Campus Auxiliary Services and their student customers /." Online version of thesis, 1993. http://hdl.handle.net/1850/11787.
Full textMhlauli, Gugu Elizabeth. "Measuring the service quality of a financing department at a University of Technology." Thesis, Cape Peninsula University of Technology, 2015. http://hdl.handle.net/20.500.11838/1238.
Full textThis study aims to measure the service quality with student loans that are provided by the Finance Department of a University of Technology (UoT). In the current academic environment, it is critical for a Finance Department to provide high quality of services to enable students fulfilling their academic performance. However, if the service quality of Finance Department is not up to standard, then students (customers) more likely to struggle in receiving all supporting financial aids for their studies. This will further impact on their whole academic life negatively. Based on the relevant literature, SERVQUAL model is one of the classical tools that were commonly used to measure the quality of services. Thus, this study applied SERVQUAL model to measure the service quality that provided by the Finance Department at the UoT. A combination of both qualitative and quantitative research approach was conducted in this study. Data were collected through interviews with staff members (n1=15) and a structured questionnaires for students (n2=43). All the key variables from the questionnaire and interview questions were derived from relevant literature. The reliability of dataset was tested through Cronbach’s Alpha value. Data were analysed through SPSS, MoonStats and Excel worksheet. The personal information of all the participants was protected. The findings revealed that there is a gap between students expectation and staff members perception towards the service quality that provided by the Finance Department. Students were generally satisfied with the service quality although staff members perceived that they have made efforts in providing good quality services to them. However, there are areas needs improvements in the service process such as management commitment, employee involvement, regular training programmes for skill development, and etc. This study further recommends that the financing office needs to use SERVQUAL model as an effective tool to track service delivery patterns and its nature of administration along tangibles, unwavering quality, responsiveness, confirmation and compassion measurements within the department. Moreover, SERVQUAL model can be used an useful approach to other service sector for quality improvements within the university.
Kask, Ogenblad Oscar, and Hamid Sabaro. "Studenters kollektivtrafik : Studenters preferenser och önskemål på ett nytt biljett- och informationssystem inom kollektivtrafiken i Värmland." Thesis, Karlstads universitet, Avdelningen för företagsekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-13566.
Full textMolopyane, J. "Through the eye of a student : customer care in academic libraries, a case at the Central University of Technology, Free State." Interim : Interdisciplinary Journal, Vol 13, Issue 4: Central University of Technology Free State Bloemfontein, 2013. http://hdl.handle.net/11462/319.
Full textThe purpose of this research was to investigate the perceptions of clients namely, students, about the quality of library services and also the quality of staff client relationship. It was envisaged that through this study the perceptions, feelings and views of students in as far as their needs satisfaction could be illuminated. The study addressed the following concerns: Apart from the physical and other library resources, are there other mechanisms of evaluating the quality of services an academic library has to offer? In order for an academic library to improve service quality, what role should clients play? What are their concerns about their information needs consideration and what other possible means can be done to satisfy those needs?
Kao, Tzu-Hui. "University student satisfaction: an empirical analysis." Lincoln University, 2007. http://hdl.handle.net/10182/1833.
Full textSinicki, Justin M. "A Social Psychological Perspective on Student Consumerism." University of Toledo / OhioLINK, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=toledo1493396227402883.
Full textPosey, Jamie. "Student Perceptions and Expectations of Library Services Quality and User Satisfaction at Walters State Community College." Digital Commons @ East Tennessee State University, 2009. https://dc.etsu.edu/etd/1836.
Full textZachhuber, Bernhard, and Per Adolfsson. "Putting a Price Tag on Loyalty : The Relationship of Customer-Segment Pricing and Student Loyalty in the Case of the Mecenat Card at Jönköping International Business School, Sweden." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Marketing and Logistics, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18316.
Full textKulík, Lukáš. "Návrh a analýza modulů systému student - school relationship management." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162527.
Full textBarros, Natalia. "Value in acquisition shaped by Customer Experience : a study of syndicate groups influence on the student experience and overall perceived MBA value." Diss., University of Pretoria, 2015. http://hdl.handle.net/2263/52292.
Full textMini Dissertation (MBA)--University of Pretoria, 2015.
pa2016
Gordon Institute of Business Science (GIBS)
MBA
Unrestricted
Setterquist, Annika. "Kvalitetsstyrning i grundskolan : Hur relaterar skolor till begreppet kund, måluppfyllelse och kvalitet? En studie av tio grundskolors kvalitetsredovisningar." Thesis, Stockholms universitet, Institutionen för pedagogik och didaktik, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-101284.
Full textPhillips-Orban, Jill. "Are students customers? : a study of freshman students' perceptions on customer service." Virtual Press, 1996. http://liblink.bsu.edu/uhtbin/catkey/1020178.
Full textDepartment of Secondary, Higher, and Foundations of Education
Pausits, Attila [Verfasser]. "Student Relationship Management in der akademischen Weiterbildung : die strategische Ausgestaltung der Kundenbeziehungen an Hochschulen unter besonderer Berücksichtigung des Customer Relationship Management Ansatzes / Attila Pausits." Flensburg : Zentrale Hochschulbibliothek Flensburg, 2006. http://d-nb.info/1019230827/34.
Full textDanč, Radek. "Podnikatelský start-up FairList s.r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-225034.
Full textArvidsson, Emelie, and Emma Arvidsson. "Är det öppet köp på utbildningen? : En kvalitativ studie om två högskolors utformande av strategisk kommunikation till presumtiva studenter." Thesis, Karlstads universitet, Fakulteten för humaniora och samhällsvetenskap (from 2013), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-82731.
Full textThe education market that has developed in recent decades has meant that higher education institutions work strategically with relationship-communication in order to sell their education. The problem area targets therefore a complexity in educational communication in schools at university level. We use a theoretical framework that includes Bourdieu, Mayhew, Carlbaum and Allelin to analyze web-based texts at a state university and a private university, with the use of a qualitative text analysis. The purpose of this study is to contribute to increased attention regarding how schools actively work with strategic communication to recruit students, and to discuss how the market development has influenced strategic communication within the school area. We want to receive a deeper insight into what characterizes the communication of the selected universities of this study. The study is based on the following question: How does the strategic communication work differ between the Stockholm School of Economics and Gothenburg School of Business, Economics and Law regarding the recruitment of students? The result shows many similarities in the content of the texts, but we see differences in the form of tonality and what is highlighted. The two universities allude to social capital and a secure labor market after completing their studies, but in different ways where tonality is crucial. The Gothenburg School of Business, Economics and Law alludes to a community and freedom of choice for the student, and the Stockholm School of Economics alludes to a strong network and a successful professional career at large companies. Depending on a prospective student's preferences, he or she is attracted to various forms of strategic communication, and thus chooses a university according to this.
Mouton, Estelle. "Studente se persepsies van klientediens deur 'n akademiese departement." Pretoria : [s.n.], 2001. http://upetd.up.ac.za/thesis/available/etd-06102003-153400/.
Full textAshraf, Rohail. "Consumers and their brands : how do consumers relate to company or to product brands ?" Thesis, Aix-Marseille, 2013. http://www.theses.fr/2013AIXM1070.
Full textThe thesis primarily aims to demonstrate the relevance of corporate marketing framework to consumers. Therefore, across two different articles we explore the concept of corporate marketing in areas which hold considerable interest among academicians i.e. consumer emotions and consumer relationships. The first article, deals with the implications of corporate brands on consumer's emotional experiences. The study demonstrates that conceptual differences between corporate and product brands have important and meaningful differences on consumer's emotional and behavioral reactions. In the second article, we focus on consumer's identification relationship with companies. This research elaborates the mechanisms of identity-based commitment and its effect on consumer responses to new company initiatives. The proposed two-tiered, identification-based commitment model explains both positive and negative consumer reactions, an insight missing from prior studies.Finally, the thesis includes a 3rd article which discusses a rather different issue. As the empirical studies in the first two articles use “students” as participants therefore, our third article focuses on the usage of student sample in marketing research. This article explores the underlying argument on the usage of student sample; problems associated with such studies, and identify best practices in French marketing research
Tahiri, Besnik. "Kundlojalitet : påverkande faktorer för lojalitet." Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-12887.
Full textIn the highly competitive banking market, it has become more important to develop customer relationships where it is a good way to differentiate themselves from each other. The purpose of the study is to explain and analyze the impact demographic factors have on loyalty. In theory there has been a presentation on relationship marketing and its importance in today's society. Afterwards we have based on previous research described independent variables as customer satisfaction, trust, communication, commitment, competence and dependent variable customer loyalty. Since then, a presentation of demographic factors gender, age, income, and culture have been made. These factors have been the basis for the development of our research model. In theory, we have drawn attention to the fact that previous researchers have come to the conclusion that communication is an important variable for both trust and loyalty. Also satisfaction and commitment in their studies have a significant relationship with the loyalty. The study has used the deductive approach and based on a positive point of view. The study has been carried out with the help of a quantitative study by survey. These questions have been based on previous research and assigned to 130 students at the Malmo University at two different times. The analysis has been made by means of statistical tests in SPSS. Initially the study has analyzed the reliability and it appeared that all of the factors except competence had high reliability. Then we can see that by correlation test trust, satisfaction, commitment, communication has a positive correlation to customer loyalty. The last test was regression analysis which tested the factors which have a significant relationship with customer loyalty. It was found that all the factors except competence had a significant relationship with customer loyalty. Factors were combined into a single variable; customer loyalty. This was done in order to compare how demographic factors affect customer loyalty among students. The result was that gender was the only factor that had a significant difference which means that it affects customer loyalty. Culture, age and income had no significant difference. because difference in average was too low to detect an impact on customer loyalty. We could also show that the differences in the mean were small between the different groups with the variable customer loyalty.
Vander, Sanden Amy L. "Computer usage and campus involvement behaviors among Ball State University freshmen matriculates." Virtual Press, 2001. http://liblink.bsu.edu/uhtbin/catkey/1215369.
Full textDepartment of Educational Leadership
Mensah, Francis, and Frank Tran. "Do students even care? : En kvantitativ studie om penningtvättsskandalers påverkan på studenter som bankkunder." Thesis, Högskolan Kristianstad, Fakulteten för ekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-19620.
Full textWith the increased development of the digitalization, a new generation has emerged. Generation Y as the cohort is named, includes people born from the mid-1980s to the early 2000s. The generation has a significant role in the understanding and development of the society, as they are seen to be the future customers. During the years of 2018-2019, multiple Swedish banks had been guilty to money laundering which did not only threatened the system within the financial sector, but did also influence the public’s view of banks. Previously conducted research has shown that actions taken by banks affects the customer’s loyalty, trust and image. However, there exist an empirical gap regarding the study of the Generation Y’s attitude towards the occurrence of money laundering scandals. This thesis aimed to study how money laundering scandals affects Generation Y, with a focus on Swedish students. A quantitative questionnaire was conducted with a deductive approach and positivistic research philosophy to examine the purpose of this study. The findings of the study were based on 82 respondents and showed the student’s loyalty, trust and bank image are affected depending on their bank’s involvement. Results showed that students who did not belong to a participating bank, had a stronger loyalty, trust and more positive image of their bank, in relation to the customers in a bank involved in a scandal.
Höler, Lisa Marie, and zu Hörste Christin Meyer. "Customer data in the European fashion industry : Investigation of students’ willingnessto share customer data in the fashion e-commerce." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-10195.
Full textGebeyehu, Biqila, and David Hörnsten. "Kundrelationer inom banksektorn : Hur svenska storbanker verkar för att säkerställa kontinuitet och lönsamhet inom studentsegmentet." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-26132.
Full textSwan, Ruth Maddox. "Perceived performance and disconfirmation of expectations as measures of customer satisfaction with information services in the academic library." Tallahassee, FL. :, 1998. http://www.famu.edu/library/RSwan.Pdf.
Full textLarsson, Madelene, and Sandra Ånebrant. "Förståelsen av kundmissnöje : En undersökning om studenters missnöje och kundbeteende i kollektivtrafiken." Thesis, Karlstads universitet, Fakulteten för ekonomi, kommunikation och IT, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-11680.
Full textEriksson, Amanda. "Are students of today tomorrows profitable customers? -‐ A case studie on students as a targeted group within the banking industry." Thesis, KTH, Fastigheter och byggande, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-152596.
Full textAtt många banker riktar sig mot studenter med förmånliga erbjudanden är ingen nyhet. Studenter är en eftertraktad målgrupp hos de finansiella institutionerna, framför allt eftersom chansen är stor att studenter efter studierna kommer att få välbetalda jobb. Den här studien kommer att visa vikten av att banker attraherar studenter som bankkunder och att studenter fortsätter att vara bankkunder efter avslutade studier. Den kommer även visa att banker marknadsför sig mot alla studenter som en homogen målgrupp, samt fördelarna med att räkna ut en students Customer Lifetime Value (CLV). Underlaget till studien är forskningsartiklar och rapporter inom ämnet, en intervju med en VD för en svensk bank och två enkäter som skickats ut till 10 000 personer som antingen är med i ett studenterbjudande hos en bank eller har varit det. Resultaten visar att banker skulle öka sin långsiktiga lönsamhet om de hade fler studenter som bankkunder, förutsatt att de stannar kvar som kunder efter avslutade studier. Resultatet visar även betydelsen av att dela upp studenterna i mindre delsegment efter valda variabler beroende på bankens målsättning och CLV. Utifrån detta dras slutsatsen att det är mindre kostsamt att nå ut till de akademiskt meriterade kunderna i ett tidigt skede än att erhålla dessa kunder i efterhand.
Brakhage, Harold H. "Customer experience in online higher education| A study of adult online college honor students." Thesis, Baker College (Michigan), 2015. http://pqdtopen.proquest.com/#viewpdf?dispub=3738530.
Full textThe researcher explored the lived experience of adult online college honor students (AOCHS) with the goal of describing critical factors that support academic success. The study addressed a gap in the literature concerning how the technology and virtual context of adult online college education are perceived, interpreted, and employed by the most successful students in undergraduate online college degree programs. Participants described how they perceived their online learning experience, what meaning they attribute to this experience, and what strategies they employ to achieve academic success in the online learning environment. The study was based on Deming’s total quality management philosophy, Nonaka’s theoretical context for knowledge generation, and the community of inquiry (CoI), a conceptual framework for online education. An online questionnaire and individual telephone interviews were used to gather qualitative data, which were analyzed using thematic coding and analytic induction to address the study’s purpose and answer the research questions. Follow-up interview subjects were purposefully selected to provide a heterogeneous sample based on self-reported demographics, priorities, and motivations. Results showed that honor students’ expect that the technologies and user interfaces in online college classes should be as engaging and effective as social media, online entertainment, and Internet commerce technologies that they use in their nonacademic lives. That online instructors should be active and encouraging participants in the learning process. And that students’ personal, academic success is supported by a mature self-image and work ethic, effective time management and workload planning, clear and timely communication with faculty members, positive collaboration with classmates, and fluent use of learning technology.
Kuo, Yu-Ching. "Learner, customer or ambassador? : identity constructions of overseas students in the discourse of entrepreneurialism." Thesis, University College London (University of London), 2010. http://discovery.ucl.ac.uk/10006493/.
Full textGleerup, Andreas, and Marcus Harborn. "How do students choose their banks?" Thesis, Kristianstad University College, School of Health and Society, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-5888.
Full textThe purpose of this dissertation is to investigate customer behaviour in the banking industry of students at Kristianstad University. We wanted to test the theory of Customer based brand equity in the banking industry but also to challenge this theory with other independent theories which we have identified as important concerning customer behaviour the banking industry.
The banking industry is an interesting business since it affects nearly everyone. Banks are known to focus much of their marketing on customer retention which makes this specific industry extra interesting for an investigation about customer behaviour.
Kevin Keller‟s theories on Customer based brand equity was the catalyst that created our interest in this subject. The combination of this theory and the specific nature of the banking industry helped us form our problem. The chosen segment to investigate was students at Kristianstad University. Mainly because of the specific time limit this segment was the most suitable for this dissertation.
The result indicates that the factors from the CBBE-model were not significantly connected to students‟ customer behaviour in the banking industry. However, it can be argued that some factors are still relevant when explaining customer behaviour in the banking industry. One of the challenging theories, Intergenerational Influence, proved to have a significant connection to customer behaviour. It can be argued that Intergenerational Influence is the most important factor when explaining students‟ customer behaviour in the banking industry. The results of this dissertation can be useful for banks in order to make their marketing strategy more efficient.
Chiang, Jing Fen. "Cultural impact on customer perception of service quality in the hotel industry: A comparative study of Eastern and Western respondents." CSUSB ScholarWorks, 2006. https://scholarworks.lib.csusb.edu/etd-project/3041.
Full textGonçalves, Carla Alexandra Magalhães. "Internationalization Plan - How can UniPlaces improve its customer acquisition strategy in the London market?" Master's thesis, NSBE - UNL, 2014. http://hdl.handle.net/10362/11898.
Full textUniPlaces is a Portuguese start-up in the online reservation business covering the student housing market, which entered the London market in August 2013. After discussing with UniPlaces, it was possible to verify that their main issue in London is their customer acquisition strategy. Hence, the purpose of this Work Project will be to study and explore how UniPlaces can improve its customer’s acquisition strategy in the London market. An analysis of the market was performed in which it was analyzed what are the external factors that can influence customer acquisition such as the attractiveness of the student accommodation market. Moreover, an internal analysis of the firm was conducted in order to understand the company’s strengths and weaknesses as well as its capabilities. These analyses allowed the formulation of hypotheses that led to conclusions and recommendations that will help UniPlaces improve its customer acquisition strategy. With the aim to optimize the business model, strategies and tactics were defined about how to increase brand awareness, how to improve attractiveness of the website as well as the firm and how to improve performance both on the customer side (quality of service) and on the company side (efficacy and efficiency of internal resources). And afterwards an implementation plan was developed for the next three years.
Toohey, Raiza A. "Wired valentines and webs of love an examination of people's attitudes and their intentions to use the Net to form romantic relationships /." unrestricted, 2007. http://etd.gsu.edu/theses/available/etd-04212007-111917/.
Full textTitle from file title page. Cynthia Hoffner, committee chair; Kathryn Seely, Yuki Fujioka, Phillip Gagne, Jaye Atkinson, committee members. Electronic text (173 p. : ill. (some col.)) : digital, PDF file. Description based on contents viewed Oct. 12, 2007. Includes bibliographical references (p. 136-159).
Al-Ghamdi, Abdullah. "Students' perceptions of, and loyalty towards, internet banking : the case of the Kingdom of Saudi Arabia and the United Kingdom." Thesis, Brunel University, 2012. http://bura.brunel.ac.uk/handle/2438/11996.
Full text