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1

Tsimi, Thibault Marcel. L'image de marque de l'État du Cameroun. Saint-Denis: Edilivre, 2014.

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2

Régragui, Ismaïl. La diplomatie publique marocaine: Une stratégie de marque religieuse? Paris: L'Harmattan, 2013.

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3

Lenderman, Max. Brand new world: How paupers, pirates, and oligarchs are reshaping business. Toronto: Collins, 2010.

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4

Arnold, David. The handbook of brand management. London: Century Business, 1992.

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5

tijain, Wŏlgan. No Brand: This is not a brand. Sŏul-si: Tijain Hausŭ, 2021.

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6

Kunitzky, Ron. Partnership marketing: How to grow your business and transform your brand through smart collaboration. Mississauga, Ont: J. Wiley & Sons Canada, 2011.

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7

Howard, Aster, ed. Affinity: Beyond branding. Toronto: McArthur, 2010.

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8

Han, Chi-in. Son ŭl chamnŭn pŭraending: Chik'igi, sallyŏ naegi, hamkke naagagi. Sŏul T'ŭkpyŏlsi: Han'gyŏre Ch'ulp'an, 2020.

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9

Lalanne-Gobet, Catherine. Créer un nom de marque et un nom de domaine. Paris: Eyrolles-Éd. d'Organisation, 2009.

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10

E, Schultz Don, ed. Building customer-brand relationships. Armonk, N.Y: M.E. Sharpe, 2009.

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11

Bô, Daniel. Brand content: Comment les marques se transforment en médias. Paris: Dunod, 2009.

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12

Chevalier, Michel. Management et marketing du luxe. Paris: Dunod, 2008.

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13

Abrahams, David. Brand risk: Adding risk literacy to brand management. Aldershot, England: Gower, 2008.

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14

Abrahams, David. Brand risk: Adding risk literacy to brand management. Aldershot, England: Gower, 2008.

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15

Adam, Lindgreen, Vanhamme Joëlle, and Beverland Michael B, eds. Memorable customer experiences: A research anthology. Farnham, England: Gower, 2009.

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16

Marie, Alexandre de Sainte. Luxe et marque - Identité, stratégie, perspectives - Prix Académie Sciences Commerciales - 2016: Identité, stratégie, perspectives. DUNOD, 2015.

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17

Brand New World: How to Reach Billions, Not Millions. HarperCollins Publishers, 2009.

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18

Mahoukou, Lilian. Quête de Connexion: Six Piliers Pour Transformer Votre Stratégie Marque Employeur. Independently Published, 2021.

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19

Pin pai ying xiao: Brand marketing. 2nd ed. Beijing Shi: Beijing da xue chu ban she, 2014.

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20

Lenderman, Max. Brand New World: How Paupers, Pirates, and Oligarchs Are Reshaping Business. HarperCollins Publishers, 2010.

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21

Personnaliser la bibliothèque: Construire une stratégie de marque et augmenter sa réputation. Presses de l'ENSSIB, 2018.

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22

Brand zeitgeist: Embedding brand relationships into the collective consciousness. New York: iUniverse, 2010.

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23

Brand Storytelling: Put Customers at the Heart of Your Brand Story. Kogan Page, Limited, 2019.

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24

Rodriguez, Miri. Brand Storytelling: Put Customers at the Heart of Your Brand Story. Kogan Page, Limited, 2023.

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25

Rodriguez, Miri. Brand Storytelling: Put Customers at the Heart of Your Brand Story. Kogan Page, Limited, 2020.

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26

Rodriguez, Miri. Brand Storytelling: Put Customers at the Heart of Your Brand Story. Kogan Page, Limited, 2023.

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27

Brand Storytelling: Put Customers at the Heart of Your Brand Story. Kogan Page, Limited, 2023.

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28

Brand Storytelling: Put Customers at the Heart of Your Brand Story. Kogan Page, Limited, 2019.

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29

PENDOUE, Materne. Sécurité et Sureté Maritime Au Golf de Guinée ''cas du Cameroun'' « Analyse - Stratégie». Lulu Press, Inc., 2012.

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30

Place Branding: Connecting Tourist Experiences to Places. Taylor & Francis Group, 2020.

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31

Mauri, Chiara, Dennis Charles, T. C. Melewar, and Pantea Foroudi. Place Branding: Connecting Tourist Experiences to Places. Taylor & Francis Group, 2020.

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32

Mauri, Chiara, Dennis Charles, T. C. Melewar, and Pantea Foroudi. Place Branding. Taylor & Francis Group, 2021.

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33

Mauri, Chiara, Dennis Charles, T. C. Melewar, and Pantea Foroudi. Place Branding: Connecting Tourist Experiences to Places. Taylor & Francis Group, 2020.

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34

Curious Marketer: Expeditions in Branding and Consumer Behaviour. Penguin Books India PVT, Limited, 2017.

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35

Hestad, Monika. Branding and Product Design: An Integrated Perspective. Taylor & Francis Group, 2016.

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36

Hestad, Monika. Branding and Product Design: An Integrated Perspective. Taylor & Francis Group, 2016.

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37

Kunitzky, Ron. Partnership Marketing: How to Grow Your Business and Transform Your Brand Through Smart Collaboration. Wiley & Sons, Incorporated, John, 2010.

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38

Kunitzky, Ron. Partnership Marketing: How to Grow Your Business and Transform Your Brand Through Smart Collaboration. Wiley & Sons, Incorporated, John, 2010.

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39

Hestad, Monika. Branding and Product Design: An Integrated Perspective. Taylor & Francis Group, 2016.

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40

Kunitzky, Ron. Partnership Marketing. Wiley & Sons, Incorporated, John, 2010.

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41

Kunitzky, Ron. Partnership Marketing: How to Grow Your Business and Transform Your Brand Through Smart Collaboration. Wiley & Sons, Incorporated, John, 2011.

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42

Hestad, Monika. Branding and Product Design: An Integrated Perspective. Taylor & Francis Group, 2016.

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43

Branding and product design: An integrated perspective. Burlington, VT: Gower, 2013.

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44

Kolah, Ardi. Improving the Performance of Sponsorship. Taylor & Francis Group, 2015.

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45

Kolah, Ardi. Improving the Performance of Sponsorship. Taylor & Francis Group, 2015.

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46

Kolah, Ardi. Improving the Performance of Sponsorship. Taylor & Francis Group, 2015.

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47

Kolah, Ardi. Improving the Performance of Sponsorship. Taylor & Francis Group, 2015.

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48

Kolah, Ardi. Improving the Performance of Sponsorship. Taylor & Francis Group, 2015.

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49

Improving the Performance of Sponsorship. Routledge, 2015.

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50

Handbook of Research on Identity Theory in Marketing. Elgar Publishing Limited, Edward, 2019.

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