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1
Janotová, Lenka. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-162561.
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The work is focused on the strategic analysis that is applied to a specific company Lubomír Šanda -- SAN in Tábor. The aim is to complete strategic analysis by selected methods, to obtain relevant information, to analyze the currnet situation of the company on thei basis and to suggest possible steps or recommendations that will improve the company's position in the market.
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Riegelová, Lucie. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-197267.
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This thesis entitled "Strategic analysis of a company" concerns the theory and practice of strategic management of a company development. It includes a general characteristic of strategic planning and management, strategic analysis and various types of strategies. It also has a complete strategic analysis of a specific company. In conclusion, the thesis is focused on the specific outputs strategic analysis along with the proposal of recommendations, which should contribute to a successful development of a new branch of the described personnel agency.
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Hubačka, Miroslav. "Strategická analýza společnosti Zepter International s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-11124.
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The aim of this work is to describe tools and methods that are used to carry out strategic analysis and using these tools and methods to carry out strategic analysis of Zepter International Ltd. Finally, this work propose the necessary recommendations and measures which should be guided by the company.
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Štěpán, Kamil. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-192375.
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The aim of the thesis is to define short term strategy for the company selling printing technology and complementary services. In the first part of the thesis theoretical background is described, including definition of the strategic planning and management, strategic analysis and different types of strategy. In the practical part strategic imperatives are defined, external and internal analysis performed, then SWOT analysis and strategic factors influencing the company are defined. In the next step strategic options are proposed as a reaction on identified strategic factors. Finally rewards and risks of each option are evaluated and action plans of realization are defined.
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Otmar, Jakub. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-193140.
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The aim of this diploma thesis is to conduct the strategic analysis of the selected enterprise via external and internal analysis, with emphasis on the sector analysis. Based on the acquired information then assess the enterprise situation and its position in the market and propose several recommendations and arrangements.
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Plášilová, Pavla. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359497.
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The thesis deals with the strategic analysis of the company. The aim of this thesis is to analyze the environment of the company and to reveal trends in the industry. By using the methods of strategic analysis, external and internal factors affecting the business operation of enterprise are identified. Based on the results of the implemented methods, the strategic recommendations and parameters of the new product are proposed. The thesis is divided into the theoretical and application part. The theoretical part deals with strategic management, selected methods of strategic analysis including the strategy of the blue ocean. In the application section, the theoretical knowledge is used. PEST analyzes and industry analyzes were used to analyze the external environment. The internal environment of the company was analyzed by using of internal resources and financial analysis. A questionnaire survey was conducted to reveal customer preferences. An image of the strategy against the competition was drawn by using the value curve. The synthesis of the application part is SWOT analysis. In the end, the vision of a new product is created and strategic recommendations are proposed. The outputs of the analyzes and the information found are useful for the decision making of the publishing management.
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Kurcová, Kateřina. "Strategická analýza Rádia Jihlava." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76407.
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Annotation The diploma thesis deals with the strategic analysis of Radio Jihlava. The aim of the thesis was to find out the contemporary situation of the firm and to suggest another strategy to it, which would be more successful in the competitors fight. The theoretical part is concentrated on explication of basic concepts from the strategic management field, explication of the concepts of strategy and strategic management, description of strategic analysis methods. This part is essential for elaboration of the practical part referring to the explained concepts and analyses. The described analyses are solved in the practical part. The analyses results should be the basic for a change or creation of a new company strategy. The conclusion of the diploma thesis generally evaluates the cotemporary company strategy and suggests a strategy change.
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Vimmer, Jan. "Strategický a marketingový plán vybrané společnosti." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-201829.
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The aim of this Master's Thesis is to create a strategic marketing plan for existing travel agancy on the basis of theoretical knowledge. Another aim of this thesis is to explore the surroundings of the company, especially its existing competitors. The thesis is divided into two parts. Theoretical, where I describe the definition of the strategic planning process and its parts as well as determination of the company's vission and mission, strategic analysis and specific types of possible strategies, all by usining the literature sources. The second part is a practical part where I apply the theoretical principles of marketing planning to specific example of our travel agency.
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Frayerová, Michaela. "Strategický rozvoj společnosti Conseq Investment Management, a. s." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-1425.
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Cílem této práce je zaměření se na tzv. SWOT analýzu, tzn. zhodnocení situace, v jaké se obchodníci s cennými papíry na našem trhu nacházejí se zaměřením na akciovou společnost Conseq Investment Management, dále na analýzu strategie, s jakou společnost na kapitálovém trhu působí. Dále je zde pojednáno o současné ekonomické a demografické situaci v České republice, protože toto (a nejen to) má velký význam nejen pro investiční zprostředkovatele, ale také pro jiná odvětví.
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Válek, Tadeáš. "Strategická analýza vybrané společnosti (banky)." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-201765.
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The diploma thesis deals with strategic analysis of the selected bank. Its goal is to evaluate the company´s competitive position with regard to the specifics of the banking industry. The theoretical part includes the historical development of strategic management, defines the key analytical methods used in strategic analysis and describes the characteristics of the industry. Application of the analyses, their summarization and interpretation is included in the practical part. The thesis, inter alia, explains the principle of building savings and provides a broad overview of the topic. The results of the thesis could be used for decision making of external and internal users.
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Staněk, Filip. "Strategie podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-71996.
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The subject of this thesis is to process a future development strategy of a specific firm based on its strategy analysis. The thesis consists of theoretical and practical part, where the theoretical part describes methods and procedures, which are subsequently used in the practical part. The practical part then analyses external and internal environment of the company, based on which SWOT analysis is created. A proposal of the firm's future development is put together from the obtained data, which also corresponds with the mission and vision of the company, and is described further in more detail within the functional strategies of the individual strategy business units. At the end, the chosen strategy is evaluated from the perspective of suitability, acceptability and viability.
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Delina, Daniel. "Strategická analýza podniku a návrhy na zlepšení podnikové strategie." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-221801.
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This thesis with title "Strategic Analysis of Company and Improvement Suggestions" deals with the theory and practice of strategic management. The theoretical part describes a general methodology of the strategic analysis of an enterprise from which the optimal strategic plan is generated. In the practical part a real company is analyzed, according to the methodology mentioned in the theoretical part. Complex analysis of its internal and external environment are carried out. Based on the acquired information the SWOT analysis is made, which serves as groundwork for developing appropriate strategy and comparison with the current strategic plan.
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Králová, Pavla. "Strategie podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193804.
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The subject of the diploma thesis is the processing of a future development strategy of a concrete company based on its strategy analysis. The thesis is divided on two main parts, where the first describes theoretical and methodological bases, whose findings are then used in the second, practical part. To achieve the company's future strategy is used to approach of the strategic planning cycle. In its analytical part is analyzed the external and internal environment of the company by which are proposed options for the future development of the company in a strategic part, based on acceptance criteria. Finally, in the implementation of the strategic planning cycle are long-term strategic objectives of the selected company decomposed to short-term goals, providing the operational management.
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Lískovcová, Jaroslava. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-17748.
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The thesis deals with the strategic analysis of external and internal environment of Retre, s. r. o., which operates on the czech market in the field of laundering. The main line of business is laundering, smoothing and collecting of textile and clothing for chemical cleaning. The theoretical part describes basic terms necessary for understanding of broader connections. Terms like strategic management, strategy, strategic thinking etc. are defined here. In a separate chapter there is a description of the process of marketing research , of gathering of the necessary information (marketing information system) and the description of the individual analyses of external and internal environment. In the practical part the company Retre, s. r. o -- laundry and drycleaner's is analysed using these individual analyses. Based on the gathered information, its current situation and its position on the market is assesed and suitable measures for improvement are proposed.
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Štefanová, Lucie. "Analýza stavu strategických dokumentů obcí na začátku nového programovacího období." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-201590.
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This thesis deals with the strategic plan, which is described from the perspective of creation and related processes and procedures in the theoretical part. Work is devoted to the analysis of the content and form of the plan. From this perspective, addressing the status of the plans and their quality in selected cities of various sizes in the South Region in the new programming period 2014-2020 and further analysis are compared both programming periods 2007-2013 and 2014-2020. The selected cities are Pisek, Strakonice, Milevsko, Protivin, Blatná and Vodňany. Such research sample was chosen to represent the county and smaller cities, where there is a significant change in strategy documents compared to cities of a higher category.
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Kudrnová, Lada. "Strategická analýza firmy DATEKO, v.o.s." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-3962.
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V současné době, kdy počítače vládnou světu, je znalost práce s nimi nezbytnou podmínkou. Firma DATEKO, v.o.s., zabývající se počítačovým vzděláváním, se potýká v této oblasti s obrovským nezájmem lidí zvyšovat svou kvalifikaci a naráží také na rychlý vývoj informačních technologií. Smyslem diplomové práce bylo pomocí externí a interní strategické analýzy určit, které ze zkoumaných faktorů vnitřního a vnějšího okolí představují pro podnik DATEKO, v.o.s. příležitost nebo hrozbu a které tvoří silnou či naopak slabou stránku organizace a na jejich základě formulovat doporučení vedoucí ke zlepšení poskytování služeb v oblasti počítačového vzdělávání.
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Kudrnová, Lada Bc. "Strategická analýza firmy DATEKO, v.o.s." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-165177.
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V současné době, kdy počítače vládnou světu, je znalost práce s nimi nezbytnou podmínkou. Firma DATEKO, v.o.s., zabývající se počítačovým vzděláváním, se potýká v této oblasti s obrovským nezájmem lidí zvyšovat svou kvalifikaci a naráží také na rychlý vývoj informačních technologií. Smyslem diplomové práce bylo pomocí externí a interní strategické analýzy určit, které ze zkoumaných faktorů vnitřního a vnějšího okolí představují pro podnik DATEKO, v.o.s. příležitost nebo hrozbu a které tvoří silnou či naopak slabou stránku organizace a na jejich základě formulovat doporučení vedoucí ke zlepšení poskytování služeb v oblasti počítačového vzdělávání.
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Cima, Vladimír. "Strategická analýza společnosti Zelený ostrov s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193259.
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A strategic analysis of the company ZELENÝ OSTROV s.r.o. is done in this master's thesis. The company runs a small laundry with the same name in small city Dobřichovice in the central Bohemian region. The main goal of this thesis is to work out a strategic analysis, evaluate its results and try to suggest strategic recommendation which would lead to a future prosperity. Theoretical part of the thesis focuses on strategy, strategic management, strategic analysis, small and medium enterprises and social business. Practical part focuses on application of theoretical basis and doing strategic analysis of the chosen company. In the end, there is a list of business activities which are implemented into a new suggested company strategy.
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Pevný, Robert. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-162524.
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This diploma thesis deals with the strategic analysis of Skoda Auto a. s. and its current strategy. Also, it deals with verifying of given hypotheses to effectively determine the future operational strategy. The first part is the theoretical and methodological, which explains the key concepts of strategic analysis of a company. It's followed by the practical part, which translates the theory of strategic analysis into the practice, analyzes modern trends and via the synthesis method it achieves the objective of this thesis: to specify strategic recommendations for Skoda Auto and to verify the hypotheses specified in the beginning.
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Trunečková, Lenka. "Strategický rozvoj města Berouna." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-10924.
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This thesis is focused on utilization of strategical planning of possibility on development in concrete town. The aim of this thesis is utilization teoretical knowledge of strategical planning and territorial development and defines possibilities and limits of town development in concrete town. In the theoretical part, the concept of town is defined and main functions of the town are determined. Further on the theoretical part is described importance of strategical planning and regional development for development of concrete territory. In practical part, town Beroun is characterized and implement complex socioeconomic analysis and SWOT analysis. The strength and weakness are defined. Potential and barriers of town Beroun are determined in terms of performed analyses.
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Müller, Jan. "Strategický plán společnosti ARTE spol. s r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113227.
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The goal of this thesis is to analyze current activities of the company ARTE spol. s r.o. which operates on the market with construction, municipal and agriculture machinery with the aim to find and describe possible strengths and weaknesses and in the same time also possible market possibilities and threats. In the connection to this analysis I will try to create a strategic plan, consisting of a set of recommendations for the upcoming years of the analyzed company. This will be done considering the recent, a bit unfavourable, progress of the construction industry after the year 2009.
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Dudincová, Jana. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-76983.
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In my diploma thesis I have worked up a strategic analysis of the Pacovské strojírny Inc. company, during which I have used various methods of internal and external strategic analysis. Strategic analysis included Analysis of Company Resources, Portfolio Analysis and SWOT Analysis. The external strategic analysis included Porter's Five Forces Model, PEST Analysis and Competitors Analysis. On the basis of the aforementioned analyses I recommended a suitable strategy for future development of the enterprise.
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Prokešová, Lucie. "Strategický rozvoj obce Nová Ves u Českých Budějovic." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-15892.
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This thesis deals with strategic development of the village called Nová Ves u Českých Budějovic. The theoretical part of the thesis describes the most important aspects of regional and municipal development, and then characterizes the process of strategic planning and provides guidance on the preparation of the strategic plan for municipal development. The practical is focused on complete socio-economic analysis and SWOT analysis of the village Nová Ves. Based on this analysis, then identifies the key development opportunities and barriers and suggested the basic development activities.
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Janíková, Miroslava. "Strategický marketingový plán začínajúceho podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-16635.
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The main goal of diploma paper is to design marketing plan of established student agency, which will insure that will bring agency to potential customer's notice and during its existence will be competitive. Marketing plan is design to get maximum effect with minimum financial costs. To fulfill this aim I will draft a marketing strategy, where I specify individual marketing instruments of marketing mix, with accent on optimalization of communication mix. Paper has two parts. Theoretical part defines specifics of services and strategic management especially planning and marketing plan. In practical part, I present the company and its product. On basis of results of situational analysis of surroundings of the business, I define segment and with regard to marketing goals and positioning of company I draft individual instruments of marketing mix.
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Krajňák, Jakub. "Analýza strategických rozhodnutí rozvojového charakteru a posouzení jejich vlivu na prosperitu podniku MODŘANY Power, a.s." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-142271.
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In this thesis, I performed a strategic analysis of the corporation including the analysis of its micro and macro region, financial analysis and the analysis of the value creation process. Considering the analysis of strategic milestones beginning in 2006, I put together a SWOT analysis which became the foundation of the strategical advises stated as a result of this paper.
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Třesohlavý, Karel. "Strategický marketingový plán začínající společnosti." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-150054.
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The aim of this Master's Thesis is the application of principles of strategic marketing planning for specific business plan. Marketing planning is described in the first part of this thesis based on literature sources. It is followed by a practical part, in which the principles of marketing planning are applied for a specific business plan. Result of this thesis is a comprehensive marketing plan covering all the important areas that are necessary for a start-up company. The market, which the company will enter, is characterized. Based on this information, objectives and strategic plans of the company are set. Segmentation of potential customers is determined and strategic and tactic tools are set. In the final part of this thesis an action plan and budget is drawn up. This thesis demonstrates that the business plan is feasible and the company has the potential to become a successful player in the market.
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Chytil, Martin. "Strategický záměr provozovatele služeb cestovního ruchu." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-195499.
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This thesis is about the characterization and analysis of regional tourism and macro-environment analysis of the potential boarding house with restaurant. The purpose is to provide sufficient informations for strategic decisions and recommendations of the strategic plan.
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Bárta, Lukáš. "Návrh obchodní strategie podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224604.
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This diploma thesis deals with the creation of business strategy for the development of small company. Especially at improving competitiveness and expansion of the branch network of retail stores with cheese. The thesis is based on the theoretical knowledge. In the analytical part is analyzed the current situation and based on the results is designed business strategy for the development of the company.
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Kubíska, Ladislav. "Strategie podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162551.
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The aim of this diploma thesis is to create a strategic analysis of particular company. The strategic analysis will be divided into the analysis of external and internal environment. A strategy of future development of the company which is based on the results of selected analyses will be created afterwards. Agrostroj Pelhřimov a.s. (a joint-stock company) was chosen for the purposes of analysis.
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Křížová, Ilona. "Analýza marketingového mixu motoristického areálu." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-192859.
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Motorsport fields autocross, rallycross and motocross no more have the status they had in recent history. They have to share their popularity with a growing offer of other attractive leisure activities. At the same time automobile clubs (keepers of motorsport stadiums, where various motorsport venues are held) have to deal with a decrease in financial and material support. Sponsors now decide more carefully about the sports to which they will link their brands. To reach an overall prosperity it is essential to focus marketing strategy on both channels -- B2B as well as B2C. Theoretical part of the thesis deals with a strategic marketing in sport industry with a focus on marketing mix. On the other hand practical part uses empirical and theoretical methods to analyze marketing mix of autocross, rallycross and motocross stadiums in the Czech Republic. Conclusion of the practical part summarizes the aim of the diploma thesis. Firstly, there is an analysis of Sedlčany Motorsport Stadium's marketing mix. The results are then used for creation of a new marketing strategy of this sport facility.
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Nguyen, Hai Phong. "Analýza faktorů úspěšnosti podniků." Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-262039.
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The main goal of the thesis is to analyze a business project TamTam. The partial aim is to confirm respectively to refut the presumptions that were set by the co-founders of the project. Another goal is to evaluate the feasibility of the current strategic plan. If the current strategic plan shows to be unfeasible, an alternative strategic plan with a different business model will be proposed. The theoretical part describes the methods which are used in the practical part. The practical part analyzes the market with Vietnamese entrepreneurs. The companys financial position will also be evaluated with suggestions for improvement. In the last chapter, an alternative strategic plan is drafted and recommended. Analytical conclusion of the alternative strategic plan is measured against ROE, EVA, net present value and SWOT analysis.
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Jaroňová, Kateřina Bc. "Tvorba strategie a strategického dokumentu nestátní neziskové organizace." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-2984.
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Diplomová práce popisuje tvorbu strategie v podmínkách nestátních neziskových organizací, neboť vykazují jistá specifika od strategického managementu a analýzy v komerční sféře. Za pomocí autorů zabývajících se obecným strategickým managementem, profesionálů věnujícím se tvorbě strategického dokumentu v nestátních neziskových organizacích a vlastní zkušenosti byl navrhnut možný přístup k strategickému plánování pro nestátní neziskové organizace. V práci je poukázáno i na nejčastější chyby a nedostatky, kterých se NNO při svých procesech ve strategickém plánování dopouštějí a jejichž důsledkem je nevytvoření strategického plánu, jeho brzké ztroskotání nebo nutnost neustálého přepracovávání dokumentu.
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Hniličková, Kristýna. "Strategický rozvoj společnosti VKS Pohledští Dvořáci a.s." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-162241.
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Presented diploma thesis deals with the strategic development of the company VKS Pohledští Dvořáci a.s. The thesis contains a list of current activities of the company and suggests opportunities for further development. To reach this objective various internal and external analysis are used, namely PEST analysis, Porter's five forces model, the Value chain and SWOT analysis. To explore the possibilities for future development of the company, two growth strategies are applied -- Porter's Generic Strategies and Ansoff Growth Matrix. There was a survey done which purpose was to monitor customer satisfaction with the products and services provided by the company and to suggest improvements in the company marketing. The conclusion summarizes the most important findings and proposes recommendations on the future expansion of the company.
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Pátková, Veronika. "Návrh marketingové strategie rozvoje podnikatelského subjektu." Master's thesis, Česká zemědělská univerzita v Praze, 2016. http://www.nusl.cz/ntk/nusl-259870.
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This masters thesis tells about marketing strategy of business development. The first section describes marketing as the primary function of modern organisation and its influence on development strategy. The following section of analysis evaluates the effects of external & internal factors on the strategy of development, which is the subject of the last section of this thesis.
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Hudos, Radek. "Marketingová strategie vybrané společnosti." Master's thesis, Vysoká škola ekonomická v Praze, 2006. http://www.nusl.cz/ntk/nusl-691.
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Práce se zabývá marketingovou strategií. V teoretické části je kladen důraz na plánovací etapu strategického marketingového procesu. Praktická část je zaměřena na deskripci situace vybrané společnosti. Následuje podrobná marketingová situační analýza a samotné navržení marketingové strategie v rozdělení na čtyři dílčí strategie - výrobkovou, cenovou, distribuční a komunikační.
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Marek, Jan. "Strategické podnikatelské aktivity vybraného podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-124837.
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The subject of the Graduation theses "Strategic Business Activities of Outward Bound - Česká cesta, s.r.o." is creation developing strategy of choosen enterprise. Starting point is the strategic analysis of external and internal environment, which show and describe the most important impacts taking effect at a given enterprise. Based on these impacts is deduced mission and vision of an enterprise and long-term goals. In closing part of the thesis is choosen one of the generic strategies and gives suggestions how to strategy realize.
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Poživilová, Petra. "Analýza příčin neúspěchu při podnikání v malé a střední firmě." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-1269.
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Diplomová práce je zaměřena na analýzu malého textilního podniku. Práce zahrnuje charakteristiky malých a středních podniků, metody strategického managementu a základy krizového řízení. V práci je popsána současná situace na textilním trhu a nástin jeho budoucího vývoje. V práci jsou analyzovány silné a slabé stránky podniku, příležitosti a hrozby pomocí SWOT analýzy. Diplomová práce je dále zaměřena na analýzu možných příčin neúspěchu při podnikání na textilním trhu.
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Babáková, Andrea. "Návrh strategického rozvoje společnosti působící v oblasti tanečního umění." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-416828.
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This thesis focuses on proposal of the potential future development direction of a company operating in the dance art or dance sport area. The theoretical part handles problematics of development and growth of the company and strategic management process including selected analytic methods within development planning. Analytic part contains identification of key (critical) factors within evaluation of existing situation of the company in the context of inside and outside environment. Suitable strategy for future company development aiming for fixing its position on the market including implementation activities and benefits from the proposals will be chosen based on evaluation of the results of performed analyzes.
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Hácha, Patrik. "Marketingový plán podniku." Master's thesis, Česká zemědělská univerzita v Praze, 2016. http://www.nusl.cz/ntk/nusl-260200.
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Marketing Business Plan
Summary
The theme of this thesis is to evaluate current marketing plan and company situation and to use the results as a draft recommendation for a new marketing plan. The introductory part focused on literature search summarizes theoretical knowledge and resources for processing the above mentioned marketing plan. In the next -second- part, this knowledge and resources are applied to the selected company. The content of this section is among other things a description of the enterprise, analysis of external and internal environment characterized by the use of PEST analysis and SWOT analysis. The last part deals with proposal itself and there are basic marketing objectives and marketing mix reflecting the current situation of the enterprise. There is also an action program, the gross budget and basic proposal for measurement and control of above mentioned as a component of this part
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Hořáková, Lucie. "Návrh strategie rozvoje konkurenceschopnosti obchodní firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222052.
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Diplomová práce se zabývá problematikou rozvoje konkurenceschopnosti obchodní firmy v Brně. V teoretické rovině je zaměřena na odborné poznatky a nejnovější trendy v oblasti strategie a konkurenceschopnosti. Na základě literárního průzkumu analyzuje a zhodnocuje stávající přístup k strategickému plánování v dané společnosti. V rámci analytické části je provedena strategická analýza firmy. Na základě literární rešerše a strategické analýzy je zpracován návrh strategie, který si klade za cíl přispět k efektivnějšímu řízení interních procesů, systematičtějšímu přístupu ke strategickému plánování a v konečném důsledku k zvýšení konkurenceschopnosti firmy.
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Valentová, Tereza. "Návrh marketingové srategie společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223614.
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Master´s thesis presents the proposal of marketing strategy for the company ZŘUD-Masokombinát Polička, Ltd., which is operating in an area of meat industry and is dealing in produce and selling meats and meat products. The objective of the thesis is an increase of competitiveness of the company and successful management. The first part of the thesis is focused on a summary of teoretical knowledge, which is concerning given problems. In the next part of the thesis there is the SWOT analysis, Porter analysis and analysis of marketing mix. On the basis of the analysis of the company there are some possible solutions suggested.
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Churavá, Jana. "Ocenění podniku FORTEX – AGS, a.s. - výnosovými metodami." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222387.
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The aim of this thesis is to estimate the value of the firm FORTEX – AGS, a.s. by using the yield valuation methods. The theoretical part defines a firm and its value, the reasons for valuation, it presents a list of particular methods used for valuation and specifies the procedure of a firm valuation. The practical part deals with the characteristics of the above mentioned firm, provides with the results of the strategic and financial analysis, and presents a proposal of a strategic financial plan and the valuation of that firm.
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Formánková, Markéta. "Controlling ve firmě Iveco Czech Republic, a. s." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-201721.
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The thesis Controllership in the company Iveco Czech Republic, a.s. is focused on the controllership in theoretical part and in the practical part of the thesis. The theoretical part is described definitions, targets, functions and principles. The theoretical part defines controllership at individual levels and its tools. The practical part includes the introduction the company Iveco Czech Republic, a.s. and the strategic analysis. Subsequently the strategic and operative controlling system of the company is defined. The system include planning, controlling and reporting. The thesis clarifies the position of controller. Next part is focused on the evaluation of controlling process of the company and the definition of suggestions to improvement of the process. At the end of the practical part the main information and recommendations are determined.
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Matiovský, David. "Návrh rozvoje společnosti působící na trhu s elektřinou." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-403833.
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This diploma thesis deals with the creation of the development plan within the selected portfolio of services on the electricity market. The theoretical part focuses on a detailed description of the possibilities of company development and strategic management issues, especially on selected analyzes of general, market and internal environment. In the analytical part are identified and analyzed the key factors affecting the company affecting its operation in the electricity market, as well as the evaluation of the internal environment of the company. Based on the results of the analyzes, a proposal for the development of QUANTUM, a.s. to consolidate the electricity market position and steps to achieve the chosen strategy. The proposals also include a risk assesment and evaluation of the benefits of the proposed strategy.
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Lazar, Michal. "Návrh business plánu a marketingové strategie pro WatersportsComplex Praha." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-197621.
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Master thesis is created in order to provide materials for business plan and marketing strategy of sports--recreational complex. Theoretical part deals with the notions marketing, strategic management and marketing management. Last part is focused on process of marketing strategy development. In practical part are developed business conception and marketing strategy with costs estimation. This part is based on market and customer analysis.
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Horecká, Kristýna. "Strategický plán vybraného mikroregionu." Master's thesis, 2019. http://www.nusl.cz/ntk/nusl-426355.
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Diploma thesis entitled "Strategic plan of selected microregion" deals with strategic analysis and compilation of strategic plan focused on development of the microregion Bílé Karpaty. The thesis is divided into two parts. The first part of the thesis consists of a literature review which deals with the definition of basic theoretical concepts in the scope of strategic planning and the process of creating a strategic document. In the second part of the thesis a situational analysis of the chosen area is created which is followed up with SWOT analysis. Furthermore, a questionnaire survey is carried out, the aim of which is to find out the opinion of the representatives of the microregion municipalities on the individual areas of life in the territory and the direction of development of the microregion. At the end of the thesis there is a design of the strategic plan of the microregion Bílé Karpaty.
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Machalová, Denisa. "Strategický plán vybraného mikroregionu." Master's thesis, 2017. http://www.nusl.cz/ntk/nusl-430790.
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This diploma thesis bearing title Strategic Plan of the selected Micro-region deals with processing of a strategic development plan for Bojkovsko micro-region, assotiations of towns and municipalities. The thesis is divided into two parts. The first part which is literary research follows up definitions of basic concepts including the structure and process of elaboration of the strategic plan. Thesis continues with second part which is socio-economic analysis of the examined Bojkovsko micro-region followed with SWOT analysis. Thesis also includes questionnaire survey focused on the views of municipal representatives on development of the examined micro-region. Lastly the strategic plan of the Bojskovsko micro-region is designed which can be beneficial for further development of the territory.
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Ryšavá, Lenka. "Strategický plán mikroregionu." Master's thesis, 2015. http://www.nusl.cz/ntk/nusl-249713.
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The diploma thesis aimed at "Strategic plan of the microregion Moravskokrumlovsko" focuses on forming a strategic development plan for the microregion Moravskokrumlovsko. The thesis is divided into several parts. The first part, a literature search, includes a determination of basic terms and a method for forming the strategic plan. The second part of the thesis, the work itself, contains the socioeconomic analysis of the microregion Moravskokrumlovsko which is evaluated through the SWOT analysis. The thesis also includes an interrogatory survey. The strategic plan and the key areas that should be developed in the microregion in the future are proposed. Finally, there are evaluated total results of the analysis and possible recommendations are presented.
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Novotná, Kateřina. "Strategický plán mikroregionu Hodonínsko." Master's thesis, 2015. http://www.nusl.cz/ntk/nusl-249714.
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Thesis has a goal to make a medium-term strategic framework for specific sub-action plans. This work evaluates the micro region Hodoninsko and through the specific steps describes opportunities for the development of the territory with respect to the current situation and the conditions. The introduction of the theoretical part defines basic termi-nology and the general structure of the strategic document. This part is treated as a liter-ary review. In the practical part are data collected through the situational and SWOT analysis. The next step is to undertake its own part of the questionnaire. Obtained results are confronted with the both analysis situational and SWOT. Based on this comparison are determined crucial areas and the specific objectives for strategic planning. Then are developed action plans for each area. The final outcome of the thesis is proposed inter-mediate intentions that can be use as a source for further development of the micro re-gion Hodoninsko.
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Zárubová, Hana. "Strategický management výrobní firmy." Master's thesis, 2010. http://www.nusl.cz/ntk/nusl-89670.
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