Journal articles on the topic 'Strategic Marketing Thinking'
Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles
Consult the top 50 journal articles for your research on the topic 'Strategic Marketing Thinking.'
Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.
You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.
Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.
Daltas, Arthur, and Philip McDonald. "Barricades to strategic marketing thinking." Planning Review 15, no. 1 (January 1987): 8–15. http://dx.doi.org/10.1108/eb054171.
Full textDaltas, A., and P. McDonald. "Barricades to strategic marketing thinking." Long Range Planning 20, no. 4 (August 1987): 126. http://dx.doi.org/10.1016/0024-6301(87)90185-3.
Full textMoon, Junyean. "Introduction: Strategic thinking in marketing." Journal of Business Research 66, no. 10 (October 2013): 1697. http://dx.doi.org/10.1016/j.jbusres.2012.11.005.
Full textKerin, Roger A., and Michael G. Harvey. "STRATEGIC MARKETING THINKING: A GAME PERSPECTIVE." Journal of Business & Industrial Marketing 2, no. 2 (February 1987): 47–54. http://dx.doi.org/10.1108/eb006026.
Full textFodness, Dale. "Rethinking strategic marketing: achieving breakthrough results." Journal of Business Strategy 26, no. 3 (June 1, 2005): 20–34. http://dx.doi.org/10.1108/02756660510597074.
Full textBenito-Ostolaza, Juan M., and Juan A. Sanchis-Llopis. "Training strategic thinking: Experimental evidence." Journal of Business Research 67, no. 5 (May 2014): 785–89. http://dx.doi.org/10.1016/j.jbusres.2013.11.045.
Full textHuang, Ming-Hui, and Roland T. Rust. "A strategic framework for artificial intelligence in marketing." Journal of the Academy of Marketing Science 49, no. 1 (November 4, 2020): 30–50. http://dx.doi.org/10.1007/s11747-020-00749-9.
Full textDickson, P. R., P. W. Farris, and W. J. M. I. Verbeke. "Dynamic Strategic Thinking." Journal of the Academy of Marketing Science 29, no. 3 (July 1, 2001): 216–37. http://dx.doi.org/10.1177/0092070301293001.
Full textDickson, P. R., P. W. Farris, and W. J. M. I. Verbeke. "Dynamic Strategic Thinking." Journal of the Academy of Marketing Science 29, no. 3 (July 1, 2001): 216–37. http://dx.doi.org/10.1177/03079459994605.
Full textBaraldi, Enrico, Ross Brennan, Debbie Harrison, Annalisa Tunisini, and Judy Zolkiewski. "Strategic thinking and the IMP approach: A comparative analysis." Industrial Marketing Management 36, no. 7 (October 2007): 879–94. http://dx.doi.org/10.1016/j.indmarman.2007.05.015.
Full textRossiter, John R. "Advertising management principles are derived mostly from logic and very little from empirical generalizations." Marketing Theory 12, no. 2 (April 10, 2012): 103–16. http://dx.doi.org/10.1177/1470593112441563.
Full textPheng Low, Sui, and Martin C. S. Tan. "A convergence of Western marketing mix concepts and oriental strategic thinking." Marketing Intelligence & Planning 13, no. 2 (March 1995): 36–46. http://dx.doi.org/10.1108/02634509510083491.
Full textPatterson, Anthony, Lee Quinn, and Steve Baron. "The power of intuitive thinking: a devalued heuristic of strategic marketing." Journal of Strategic Marketing 20, no. 1 (February 2012): 35–44. http://dx.doi.org/10.1080/0965254x.2011.628407.
Full textBekoglu, Filiz Bozkurt, and Ahu Ergen. "Art of War and Its Implications on Marketing Strategies: Thinking like a Warrior." International Journal of Research in Business and Social Science (2147-4478) 3, no. 3 (July 22, 2014): 37–47. http://dx.doi.org/10.20525/ijrbs.v3i3.108.
Full textCravens, David W., Nigel F. Piercy, and Artur Baldauf. "Management framework guiding strategic thinking in rapidly changing markets." Journal of Marketing Management 25, no. 1-2 (February 16, 2009): 31–49. http://dx.doi.org/10.1362/026725709x410025.
Full textChen, Yuxin, and Ozge Turut. "Entry deterrence/accommodation with imperfect strategic thinking capability." Quantitative Marketing and Economics 16, no. 2 (December 15, 2017): 175–207. http://dx.doi.org/10.1007/s11129-017-9195-8.
Full textPagani, Margherita, and Peter Otto. "Integrating strategic thinking and simulation in marketing strategy: Seeing the whole system." Journal of Business Research 66, no. 9 (September 2013): 1568–75. http://dx.doi.org/10.1016/j.jbusres.2012.09.020.
Full textDu Plessis, Wendy, and Mark Peters. "Egan’s Irish Whiskey: a story of heritage and renewal." Emerald Emerging Markets Case Studies 11, no. 2 (August 16, 2021): 1–23. http://dx.doi.org/10.1108/eemcs-05-2020-0179.
Full textDurham, Gemma, and Chris Charman. "All together now? Strategic segmentation in talent and reward." Strategic HR Review 11, no. 4 (June 15, 2012): 211–16. http://dx.doi.org/10.1108/14754391211234931.
Full textMoutinho, L., and P. A. Phillips. "The impact of strategic planning on the competitiveness, performance and effectiveness of bank branches: a neural network analysis." International Journal of Bank Marketing 20, no. 3 (June 1, 2002): 102–10. http://dx.doi.org/10.1108/02652320210424188.
Full textBrychkov, Dmitry, and Christine Domegan. "Social marketing and systems science: past, present and future." Journal of Social Marketing 7, no. 1 (January 3, 2017): 74–93. http://dx.doi.org/10.1108/jsocm-10-2016-0065.
Full textCohen, David H., and Paul M. Smith. "Global marketing strategies for forest product industries." Canadian Journal of Forest Research 22, no. 1 (January 1, 1992): 124–31. http://dx.doi.org/10.1139/x92-017.
Full textRundh, Bo. "Development of customer value in a supply chain: managerial thinking about strategic marketing." Journal of Business & Industrial Marketing 26, no. 4 (April 12, 2011): 260–72. http://dx.doi.org/10.1108/08858621111127009.
Full textKey, Thomas Martin, and Astrid Lei Keel. "How executives talk." European Journal of Marketing 54, no. 3 (January 31, 2020): 546–69. http://dx.doi.org/10.1108/ejm-01-2019-0105.
Full textHagen, Birgit, Antonella Zucchella, and Pervez Nasim Ghauri. "From fragile to agile: marketing as a key driver of entrepreneurial internationalization." International Marketing Review 36, no. 2 (April 8, 2019): 260–88. http://dx.doi.org/10.1108/imr-01-2018-0023.
Full textRamos, André Luiz, Otávio Bandeira De Lamônica Freire, and Marcelo Moll Brandão. "Value of the Company and Marketing Metrics." Revista Ibero-Americana de Estratégia 12, no. 4 (December 1, 2013): 235–60. http://dx.doi.org/10.5585/ijsm.v12i4.2044.
Full textEndo, Ana Claudia Braun, Luiz Alberto de Farias, and Pedro Simões Coelho. "Service branding from the perspective of higher education administrators." Marketing Intelligence & Planning 37, no. 4 (June 3, 2019): 401–16. http://dx.doi.org/10.1108/mip-06-2018-0237.
Full textLevine, Charles H. "Police Management in the 1980s: From Decrementalism to Strategic Thinking." Public Administration Review 45 (November 1985): 691. http://dx.doi.org/10.2307/3135022.
Full textPagani, Margherita, and Charles H. Fine. "Value network dynamics in 3G–4G wireless communications: A systems thinking approach to strategic value assessment." Journal of Business Research 61, no. 11 (November 2008): 1102–12. http://dx.doi.org/10.1016/j.jbusres.2007.11.004.
Full textGiordani, Sara. "Re-thinking the role of intellectual property in nano-strategy." Nanotechnology Reviews 1, no. 1 (January 1, 2012): 97–102. http://dx.doi.org/10.1515/ntrev-2011-0007.
Full textAvdiu, Msc Arjanit. "Strategic Management Key to Success for Kosovo Companies - Expansion in International European Market." European Journal of Interdisciplinary Studies 3, no. 3 (May 19, 2017): 148. http://dx.doi.org/10.26417/ejis.v3i3.p148-153.
Full textAvdiu, Msc Arjanit. "Strategic Management Key to Success for Kosovo Companies - Expansion in International European Market." European Journal of Interdisciplinary Studies 8, no. 1 (May 19, 2017): 148. http://dx.doi.org/10.26417/ejis.v8i1.p148-153.
Full textPels, Jaqueline, Sergio Barile, Marialuisa Saviano, Francesco Polese, and Luca Carrubbo. "The contribution of VSA and SDL perspectives to strategic thinking in emerging economies." Managing Service Quality 24, no. 6 (November 4, 2014): 565–91. http://dx.doi.org/10.1108/msq-09-2013-0199.
Full textBourassa, Maureen A., Peggy H. Cunningham, and Jay M. Handelman. "Marketing as a response to paradox and norms in the 1960s and 1970s." Journal of Historical Research in Marketing 5, no. 1 (January 25, 2013): 47–70. http://dx.doi.org/10.1108/17557501311293352.
Full textPoku, Kofi, and Martin Owusu Ansah. "Design Thinking as a Strategy for Marketing Confectionery Products: A Case Study of Cocoa Processing Company—Ghana." Business and Management Horizons 2, no. 1 (June 19, 2014): 48. http://dx.doi.org/10.5296/bmh.v2i1.5281.
Full textKetter, Eran. "It’s all about you: destination marketing campaigns in the experience economy era." Tourism Review 73, no. 3 (August 20, 2018): 331–43. http://dx.doi.org/10.1108/tr-03-2017-0053.
Full textChen, Xu. "Color Design Plan in the Significance of Product Design." Advanced Materials Research 382 (November 2011): 39–42. http://dx.doi.org/10.4028/www.scientific.net/amr.382.39.
Full textAbou-Moghli, Azzam A. "Significance of Strategic Management in the Development of International Businesses-A Visionary Approach." International Journal of Business Administration 9, no. 5 (August 3, 2018): 71. http://dx.doi.org/10.5430/ijba.v9n5p71.
Full textEriksson, Theresa, Alessandro Bigi, and Michelle Bonera. "Think with me, or think for me? On the future role of artificial intelligence in marketing strategy formulation." TQM Journal 32, no. 4 (April 22, 2020): 795–814. http://dx.doi.org/10.1108/tqm-12-2019-0303.
Full textFranco Valdez, Ana Dolores, and Alfonso Valdez Cervantes. "Retailing Laboratory: Delivering Skills Through Experiential Learning." Journal of Marketing Education 40, no. 1 (January 16, 2018): 17–30. http://dx.doi.org/10.1177/0273475317753679.
Full textPaulson, Edward. "Group Communication and Critical Thinking Competence Development Using a Reality-Based Project." Business Communication Quarterly 74, no. 4 (October 17, 2011): 399–411. http://dx.doi.org/10.1177/1080569911424484.
Full textZhu, Ye, and Chong Wang. "Study on Virtual Experience Marketing Model Based on Augmented Reality: Museum Marketing (Example)." Computational Intelligence and Neuroscience 2022 (May 19, 2022): 1–21. http://dx.doi.org/10.1155/2022/2485460.
Full textMilikic, Sanja. "The elements of strategic and marketing planning applied in the case of Avital company." Applied Studies in Agribusiness and Commerce 3, no. 3-4 (September 30, 2009): 111–12. http://dx.doi.org/10.19041/apstract/2009/3-4/23.
Full textMathinji, Peter Kamau, and Paul Waithaka. "Strategic Thinking and Performance of Milk Processing Firms In Nyeri County, Kenya." International Journal of Current Aspects 3, no. V (October 30, 2019): 227–51. http://dx.doi.org/10.35942/ijcab.v3iv.72.
Full textRodriguez, Carlos, and Christian Felzensztein. "New world wines in the UK market: re-thinking the right strategies for 2020." Emerald Emerging Markets Case Studies 3, no. 4 (October 10, 2013): 1–10. http://dx.doi.org/10.1108/eemcs-05-2013-0056.
Full textM N, PrabaDevi. "Innovation and design thinking – the order of the day for start ups." Journal of Management and Science 9, no. 2 (June 30, 2019): 65–74. http://dx.doi.org/10.26524/jms.2019.8.
Full textPark, Hyun Hee, and Jung Ok Jeon. "The impact of mixed eWOM sequence on brand attitude change: cross-cultural differences." International Marketing Review 35, no. 3 (May 14, 2018): 390–411. http://dx.doi.org/10.1108/imr-06-2016-0118.
Full textBaptista, Nuno. "Integrated reporting stimulates strategic communication of corporate social responsibility? A marketing perspective analysis based on Maignan, Ferrell and Ferrell’s stakeholder model of corporate social responsibility in marketing." Media & Jornalismo 18, no. 33 (November 12, 2018): 43–60. http://dx.doi.org/10.14195/2183-5462_33_3.
Full textPels, Jaqueline, Natalia Schurmann, and Maria Candelaria Garcia. "BioScience Argentina: BioMobile and the telemedicine market." Emerald Emerging Markets Case Studies 1, no. 3 (July 1, 2011): 1–13. http://dx.doi.org/10.1108/20450621111180972.
Full textĆalasan, Veljko, Rade Slavković, and Jelena Rajković. "Application of green tools in green marketing." Serbian Journal of Engineering Management 6, no. 1 (2021): 72–77. http://dx.doi.org/10.5937/sjem2101073c.
Full text